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Is Tourism Management marketable in Kenya? Jobs and salary scale

Are you passionate about the tourism industry? Do you want to pursue a career in this ever-growing field? Tourism Management is an excellent choice for you if you are interested in the tourism sector. The course prepares students with the managerial and operational abilities required in the tourism sector. But is Tourism Management marketable in Kenya ?

The tourism and hospitality industry is one of the fastest growing sectors in Kenya. Because of its rapid growth, institutions in the country have introduced a wide range of courses to meet the needs of the industry. Tourism Management is one of the courses you can pursue if you want to work in the tourism and hospitality sector.

What is Tourism Management?

Tourism management refers to everything related to the hospitality and travel industries, including travel, accommodation, tour destination planning, and food management. Its most essential component is to provide excellent customer service so that tourists can have a positive and memorable experience.

Is human resource management marketable in Kenya? All the details

Tourism management courses equip learners with knowledge, skills, and requisite attitudes in preparation for professional occupation in the tourism industry and related service sectors.

There are several options you have at your disposal if you want to study hospitality and tourism management in Kenya. You can enroll for certificate, diploma, or degree courses. Here are some courses you can pursue:

Tourism Management
Tourism and Travel Management
Hospitality, Travel, and Tourism Management
Hospitality and Tourism Management
Travel and Tourism Management
Sustainable Tourism and Wildlife Management
Hotel and Restaurant Management
Travel and Tour Guiding
Air Travel Services Management

Tourism Management course requirements

If you wish to pursue this course, you must meet the minimum course requirements. The course requirements vary depending on the level of study as follows:

KCSE Aggregate grade of D+ for certificate courses.
KCSE Aggregate grade of C- and above for diploma courses.
KCSE Aggregate grade of C+ and above for degree courses.

Certificate in Primary Education requirements in teachers colleges in Kenya

In addition, you should have scored the minimum grade in the required subjects.

Jobs for Tourism Management graduates in Kenya

After completing the course, Tourism Management graduates can be employed in airlines, tour companies, hotels, resorts, travel agencies, car-hire companies, and other related organizations. Here are some of the most common jobs for Tourism Management graduates:

Tourism Officer
Reservation Agent
Travel Consultant
Guest Relations Manager
Travel Agent
Tours Consultant
Resort Manager
Tourist Information Centre manager
Tour Operator
Destination Manager
Tours and Travel Sales Manager

Tourism Management salary in Kenya

The salary for tourism management graduates varies depending on various factors, including the role, experience, and level of education . Graduates with bachelor's or master's degree in Tourism Management earn more than diploma and certificate graduates. The more experience you have in tourism management, the higher your earning potential.

Wildlife Research and Training Institute courses and fees structure

The salary for Tourism Management graduates ranges between Kshs 400,000 and Kshs 3.5 million per year, depending on these factors. Tourism managers are the highest-paid professionals in the sector, pocketing up to Kshs 1.2 million per year.

Is Tourism Management marketable in Kenya?

Tourism Management is highly marketable in the country. The tourism industry is the fastest-growing sector of the economy. Kenya is also the leading tourist destination in the world thanks to its diverse wildlife, stunning landscapes, and rich cultural heritage.

As the country continues to attract millions of visitors annually, there is a high demand for skilled professionals in the field who can ensure exceptional guest experiences and maintain high service standards. Tourism Management graduates are highly sought after by employers in the hospitality and tourism industry.

Wrapping up

So is Tourism Management marketable in Kenya? Yes, this is one of the most marketable courses you can pursue because the tourism industry is the most lucrative sector of Kenya's economy. There is a high demand for skilled professionals in the sector. Therefore, the chances of securing a job after graduation are very high.

20 best science courses for female students to study at university

Tuko.co.ke listed the most marketable courses in Kenya. There numerous options to consider after leaving high school . You can enroll for university studies and or join a college or a technical institution of your choice. While it's advisable to consider your passion, a course's marketability is quite essential.

The most marketable courses are relevant to the current job market and provide skills and knowledge applicable to the local economy. Some of the courses featured in the post include medicine, digital marketing, agriculture and related studies, nursing, journalism, and special needs education. Read this post to learn more.

Source: TUKO.co.ke

Tourism Management Salary in Kenya: Unlocking the Secrets of the Lucrative Industry

Unlocking the Secrets of the Lucrative Tourism Management Salary in Kenya

Are you interested in a high-paying career that aligns with your passion for tourism? Discover the earning potential of Tourism Management Salary in Kenya.

Look no further than tourism management in Kenya. With its diverse wildlife, stunning landscapes, and rich cultural heritage, Kenya is a top tourist destination that attracts millions annually.

As a result, tourism management has become a lucrative career choice in the country.

However, unlocking the secrets to a high tourism management salary requires more than passion. This article will explore factors contributing to a high tourism management salary in Kenya, including education, experience, skills, and industry trends.

So, if you want to know how to maximize your earning potential in this exciting field, keep reading!

Overview of the Tourism Industry in Kenya

Kenya is a top tourist destination known for its diverse wildlife, stunning landscapes, and rich cultural heritage.

The tourism industry in Kenya has been growing steadily over the years, attracting millions of visitors annually.

According to the Kenya Tourism Board, the sector generated Ksh163.6 billion ($1.6 billion) in revenue in 2019, making it one of the top foreign exchange earners for the country.

The industry has also created numerous job opportunities, with tourism management being one of the most lucrative careers in the sector.

What is a Tourism Management Salary in Kenya?

Tourism management is a broad field that encompasses various roles, including tour operators, travel agents, hotel managers, event planners, and destination managers.

The salary for tourism management professionals in Kenya varies depending on the role, experience, and level of education. According to Payscale, the average salary for a tourism manager in Kenya is Ksh1.2 million ($11,000) per year.

However, this figure can range from Ksh400,000 ($3,700) to Ksh3.5 million ($32,000) per year, depending on the earlier factors.

Factors that Affect Tourism Management Salary in Kenya

Several factors contribute to a high tourism management salary in Kenya. These include:

Education is one of the most critical factors that affect the salary of tourism management professionals in Kenya.

Most high-paying roles in the industry require a bachelor’s or master’s degree in tourism management, hospitality management, or a related field.

A degree increases your chances of getting a high-paying job and helps you develop the necessary skills and knowledge to excel.

Experience is another critical factor that affects the salary of tourism management professionals in Kenya.

The more experience you have, the higher your earning potential.

Most high-paying roles in the industry require at least five years of experience, with some requiring ten or more years.

Experience helps you develop a deep understanding of the industry, build a network of contacts, and hone your skills.

The skills you possess can also impact your tourism management salary in Kenya.

In addition to the technical skills required for your role, employers are also looking for soft skills such as communication, leadership, and problem-solving.

These skills are essential for managing people, handling customer complaints, and dealing with unexpected situations.

Industry Trends

Keeping up with industry trends is crucial for tourism management professionals in Kenya.

Staying abreast of the latest developments in the industry, such as technological advancements and changes in consumer behaviour, can help you identify new opportunities for growth and position yourself as an expert in your field.

How to Increase Your Chances of Earning a Higher Tourism Management Salary in Kenya

If you’re looking to maximize your earning potential in tourism management in Kenya, there are several things you can do to increase your chances of earning a higher salary. These include:

Specialize in a Niche

Specializing in a niche can help you stand out in the industry and position yourself as an expert in a particular area.

For example, if you are passionate about wildlife, you can specialize in eco-tourism and wildlife management.

Specializing in a niche can also help you command a higher salary, as employers are willing to pay a premium for specialized skills.

Develop Your Skills

Developing your skills is crucial for career growth in tourism management in Kenya.

Attend training programs, workshops, and conferences to learn new skills and stay up-to-date with industry trends.

To increase your earning potential, consider pursuing additional certifications, such as Certified Hospitality Trainer (CHT) or Certified Destination Management Executive (CDME).

Build a Network

Building a network of contacts in the industry can help you learn about new job opportunities and increase your chances of getting hired for high-paying roles.

Attend industry events, join professional associations, and connect with people on social media to build your network.

Top Employers of Tourism Management Professionals in Kenya

The tourism industry in Kenya has numerous employers, ranging from small tour operators to large hotels and resorts.

Some of the top employers of tourism management professionals in Kenya include:

Kenya Tourism Board

The Kenya Tourism Board is responsible for marketing Kenya as a tourist destination.

It employs tourism management professionals in various roles, including marketing, product development, and research.

Hotels and Resorts

Hotels and resorts are some of Kenya’s largest employers of tourism management professionals.

They hire front office managers, housekeeping managers, and food and beverage managers.

Tour Operators

Tour operators are responsible for organizing and coordinating tours for tourists. They hire tourism management professionals in roles such as tour managers, destination managers, and travel consultants.

Skills Required for a Successful Career in Tourism Management in Kenya

Tourism management in Kenya requires a range of skills, including:

Communication Skills

Effective communication is essential for tourism management professionals in Kenya. They need to communicate with clients, colleagues, and suppliers effectively.

Customer Service Skills

Tourism management professionals in Kenya must have excellent customer service skills to ensure clients are satisfied with their experience.

Leadership Skills

Leadership skills are crucial for tourism management professionals in Kenya. They need to lead a team effectively and make critical decisions.

Organizational Skills

Tourism management professionals in Kenya must have excellent organizational skills to ensure that tours, events, and other activities run smoothly.

Education and Training Opportunities for Tourism Management Professionals in Kenya

Several universities and colleges in Kenya offer degree and diploma programs in tourism and hospitality management. These include:

Kenya Utalii College

Kenya Utalii College is a leading hospitality and tourism education institution in Kenya.

It offers diploma and certificate courses in tourism management, hospitality management, and food production.

Strathmore University

Strathmore University offers a Bachelor of Business Science in Hospitality and Tourism Management.

The program covers various areas of tourism management, including tourism planning and development, marketing, and operations management.

Moi University

Moi University offers a Bachelor of Tourism Management program that covers various aspects of tourism management, including destination management, sustainable tourism, and tourism policy and planning.

Challenges Faced by Tourism Management Professionals in Kenya

Tourism management professionals in Kenya face several challenges, including:

Seasonality

The tourism industry in Kenya is highly seasonal, with most tourists visiting during the peak season between July and October.

This can make it challenging for tourism management professionals to maintain a stable yearly income.

Infrastructure

The tourism infrastructure in Kenya is still developing, and some areas need more facilities and amenities to attract tourists.

This can make it challenging for tourism management professionals to create compelling tourism products.

Competition

The tourism industry in Kenya is highly competitive, with many players competing for a share of the market.

This can make it challenging for tourism management professionals to stand out and attract customers.

Is Tourism Management in Kenya a Lucrative Career Choice?

Tourism management in Kenya is a lucrative career choice for those passionate about the industry and willing to work.

With the proper education, experience, and skills, you can earn a high salary and enjoy a fulfilling career in this exciting field.

However, it’s essential to keep up with industry trends , develop your skills, and build a network of contacts to maximize your earning potential.

Doing so can position yourself as a valuable asset to employers and command a higher salary.

Kenya Tourist Board Salary

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Job Openings at Kenya Tourist Board

Similar company salary, faqs about kenya tourist board company, 1. how much does kenya tourist board in the united states pay.

Kenya Tourist Board pays its employees an average of $104,552 per year. The average salary at Kenya Tourist Board range from $92,011 to $118,147 per year.

2. Do Kenya Tourist Board employees get a higher salary than other similar companies?

The salary at Kenya Tourist Board is lesser than Royal Olympic Cruises. The highest salary package reported for an employee at Kenya Tourist Board is $118,147 per year, meanwhile the highest salary package reported for an employee at Royal Olympic Cruises is $132,999 per year.

3. How much does Kenya Tourist Board pay compared to Royal Olympic Cruises?

The average annual salary at Kenya Tourist Board is $104,552, or an hourly wage of $50, in comparison to Royal Olympic Cruises which pays $117,695 per year or $57 per hour.

KENYA TOURISM SECTOR PERFORMANCE REPORT-1ST QUARTER 2020

Tourism Research Institute has compiled the 1st Quarter 2020 tourism sector performance report which highlights the following:

International arrival statistics breakdown by nationalities
International arrival statistics breakdown by points of entry
Top 30 source markets
Top 10 source markets 2020 1st Quarter in comparison with 2018 1st Quarter
Regional markets performance for 2020 1st Quarter in comparison with 2019 1stQuarter
International arrivals receipts
Tourism performance projection 2020

The United Nations World Tourism Organisation(UNWTO) defines a tourist as a person traveling to and staying in places outside his/her usual environment for at least 24 hours and not more than one consecutive year for leisure, business and other purposes. Therefore, this report analyses all visitors arrivals spending between 24hrs and one year within Kenya.

2. Methodology

2.1 International Arrivals Data

The basic source of data for international tourist arrivals is the State Department for Immigration and Border Management captured through the PISCES (Personal Identification Secure Comparison and Evaluation System) software. Tourist surveys and other statistical approaches are applied to compute and verify variables like tourist demographic characteristics and purposes of visit.

2.2 International Tourist Receipts/Visitor Exports

Data on receipts and expenditure related to international tourism are generally gathered in the framework of the Balance of Payments under the items ‘Services, Travel, Credit and Debit’ (International Tourism Receipts and Expenditure)” UNWTO. The base for this is therefore the foreign exchange credit/balance of payment data from Central Bank of Kenya (CBK). UNWTO and World Tourism Travel Council (WTTC) guidelines/formulae are employed to estimate receipts that are not captured by CBK.

3. International Visitors Arrivals

The total number of international visitors through all points of entry in the 1st Quarter 2020 was 389,590. This represents a year on year decrease of 17.71% compared to 1st Quarter 2019 when arrivals were 473,439.

Previous Post TOURIST EXIT SURVEY REPORT 2023

Next post impact of covid-19 on tourism in kenya, you may also like, safe stays: latest hospitality regulations by the ministry of tourism and wildlife.

IMPACT OF COVID-19 ON TOURISM IN KENYA

Tourist exit survey report 2023.

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Kenya’s tourism market makes an impressive comeback

In the first half of 2023, Kenya's tourism sector experienced an impressive 31% increase in earnings compared to the same period in the previous year.
The industry's revenue growth was propelled by a 32% increase in tourist visits, with the number rising from 642,861 to 847,810.
Leading markets for arrivals included the US, Uganda, Tanzania, the UK, and India, while both domestic tourism and visits for business, conferences, and meetings also contributed to the positive trend.

As a result of the continuous global recovery, the tourism industry in Kenya saw a 31% increase in earnings in the first half of the year through June compared to the same time in 2022.

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Manager, Human Resources and Administration at Kenya Tourism Board

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Manager, Human Resources and Administration

Job Type Full Time
Qualification BA/BSc/HND , MBA/MSc/MA
Experience 9 years
Location Nairobi
Job Field Human Resources / HR

REF NO - KTB/04/2023

Key Responsibilities

Advise the Board on all matters pertaining to HR and Administration.
Review and implement human resource and administration policies, strategies and systems to ensure that KTB has optimal, competencies and capabilities HC.
Interpret and ensure implementation of Human Resource and administration policies, strategies, guidelines and regulations;
Strengthen seamless interdepartmental linkages by ensuring that HC is effectively used to support the business objectives of KTB to increase productivity and increase results in order to ensure internal and external customer satisfaction.
Approve work plans and budgets for the Directorate for approval
Ensure efficient and effective management of records in KTB
Serve as the Secretary to the Management Training Committee,
Ensuring that the Training Needs Assessment is undertaken annually
Monitor and evaluate staff training and development programs based on the training needs assessment to establish KTB as a learning organization
Oversee the execution of the approved departmental work plans and budgets
Oversee performance management process in the organization
Prepare board management papers
Spearhead the recruitment of staff within the organization participate in the development and review of the Institution’s strategic plan
Spearhead risk assessment of the department
Oversee the effective implementation of the quality management systems in KTB.
Mentor and coach directorate staff.
Bear responsibility for prudent use of funds allocated to the directorate and for demonstrating return on investment for all funds expended.

Key Qualifications and Experience The ideal candidate must possess the following:

Nine (9) years relevant experience three (3) years of which should be in senior management position.
Bachelor’s Degree in Human Resource Management or relevant qualifications from a recognized institution; -OR- Bachelor’s Degree in any field with a higher National Diploma in Human Resources Management.
Master’s Degree in Human Resource Management or relevant qualifications from a recognized institution.
Be a member of the Institute of Human Resource Management.
Have a certificate in a Leadership Course lasting not less than four (4) weeks from a recognized institution.
Proficiency in Computer Applications
Demonstrated high degree of professional competence and administrative capability as reflected in work performance and results.

Method of Application

Applicants can access detailed advertisement and application details on KTB’s corporate website www.ktb.go.ke/vacancies.

Applications should reach us not later than 5pm (East African Time) on 31st October 2023.
No hard copy applications will be accepted.
Applicants MUST quote the Reference Number for the position applied for on the cover letter. Only short-listed candidates shall be contacted.

The successful candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya on leadership and integrity by submitting clearance certificates from the relevant institutions as stated below:

Valid Certificate of Good Conduct from the Directorate of Criminal Investigations (DCI).
Clearance Certificate from the Higher Education Loans Board (HELB).
Tax Compliance Certificate from Kenya Revenue Authority (KRA).
Clearance from Ethics and Anti-Corruption Commission (EACC).
A Clearance Certificate from an approved Credit Reference Bureau (CRB).

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ECOTOURISM KENYA YEAR IN REVIEW 20 20

For the year in review 2020, we continued to implement our 2016 -2020 Strategic Plan. The report focuses on our Society’s achievements and as always, our main concern and focus has always been for members to see the value of being a part of the Society.

GREEN TOUR PROJECT

{a. Curriculum Development of Theme Trainings Modules for sustainable tourism}

In mid-April 2020, EK & Kenya Association of Tour operators (KATO) together with the lead partner European Centre for Eco and Agro Tourism (ECEAT) developed online thematic training modules under the banner of Green Tour and Travelife. This led to the development of a training plan to promote sustainable tourism practice within the tourism industry.

EK then partnered with academia where tourism lecturers were selected to assist with the development of a curriculum for the training modules.

{b. Export Coaching Program Activities Progress}

24 companies participated in the Export Coaching Program with each coach taking charge of eight companies. The aim of this intense coaching is to help the business entity systematically take stock of their business process and plan how to optimise it to effectively benefit from the export market. The number of export audit reports and export marketing plans received by December 2020 were 15 and 19 respectively which is very commendable considering how involving the process is.

{c. Sustainability Coaching, Reporting and Certification}

{d. Partnerships, Collaborations and MoUs within the GreenTour Project}

In its quest to make supply chains in tourism more sustainable, the Green Tour Project seeks out partnerships that bring on board organizations that can advance this cause in one way or another. In 2020, 5 MoUs were signed between GreenTour (EK, KATO & ECEAT) and

Kenya Red Cross Society,
Kenya Green Buildings Society (KGBS),
Kenya Professional Safari Guides Association (KPSGA),
Kenya Association of Hotel Keepers and Caterers (KAHC)
Kenya Tour and Driver Guides Association (KTDGA).

{e. GreenTour Project Visibility}

EK – SHE-TRADES COMMONWEALTH PARTNERSHIP

EK – WORLD VISION IMARA PROJECT PARTNERSHIP

{STANDARDS & BEST PRACTICES (SBP)}

{Compiling of Eco bytes}

As part of disseminating information on best practices in sustainability, the program compiled a total of 23 eco-bytes in the year under review. These topics provide bite-size information for quick reference.

{Case studies}

The program managed to compile a total of 5 case studies; 2 cases studies covered the pre-COVID period featuring Emboo Camp and Asilia Africa and 3 others covered the actual COVID pandemic period. Organizations featured include; Sunworld, Gamewatchers Safaris, Turtle Bay, Saruni and Sanctuary Olonana. The members showcased their key activities and best practice learning points as well as their coping strategies as sustainable businesses.

As of November 2020, the program managed to conduct audits at 18 facilities in different regions across the country, among them 4 new facilities joined the scheme namely: Mara Nyika, Ol Pejeta Bush Camp, Bamburi Beach and Leopard Hill. The eco-rating team had planned to audit a total of 47 properties in the year 2020, however, due to the situation on the ground, majority had to be rescheduled to the period 2021/22.

Eco-rating Status Updates

The status of all eco-rated facilities is available online on the EK website with a summarized site assessment audit report. By the end of 2020, the status of certification for accommodation facilities stood at 87 (46 Gold, 38 Silver and 3 Bronze).

{Website Profiles of Eco-rated Facilities}

Updating of profiles for the Eco rated facilities in the current format on the website has been on-going through 2020 and all profiles are well updated. We encourage members to visit the sites to see the status.

Kenya Signature Experiences Phase 2

MEMBERSHIP, MARKETING AND COMMUNICATION PROGRAM

{Membership Renewal & Recruitment}

Low membership renewals in the period under review are partially attributed to the effects of the COVID-19 pandemic. Some members indicated that due to financial challenges occasioned by poor business performance they were unable to renew their membership. Despite the reality of the times, we still managed to recruit new members as highlighted.

Corporate members 59 (7 new)
Individual members 13 (6 new)
Community-Based 1 ( New)
Students 10

These numbers are very low and we have been implementing a membership drive to increase the numbers.

We have seen instant value from our new individual members many of whom have been actively involved in the activities of EK by providing their knowledge, skills and expertise to other members. We are grateful for this collaboration and look forward to building and supporting this resource.

Marketing and Communication

{Social media}

The social media platforms have been the most effective in disseminating information from Ecotourism Kenya.

The EK page on Twitter had an increase of 1,189 followers as of December 2020. However, LinkedIn has been the most improved platform in the year 2020 with over 600 new followers.

{Ecotourism Kenya Website}

Ecotourism Kenya has an active website that has been a link to news on different projects and programs within the industry. To increase traffic to the site and add value to what visitors can experience once on our site, we invite our members to consider advertising their green businesses on our website. This will go a long way in demonstrating your role as a member of a community of sustainability practitioners, profile your service offering as well as support EK with our operational costs.

{WhatsApp Group for EK Members}

During the COVID-19 period most offices remained closed. EK set up a WhatsApp group for direct communication with the EK members through designated contact persons. The WhatsApp group remains active and we have found that this is an effective way of sending out information and reminders in a timely fashion in addition to being a discussion platform where different categories of members can communicate and share information. If you are not already a member of this platform please get in touch with the Secretariat who will assist you to get on board.

LEADERSHIP AND MENTORSHIP PROGRAM – LMP

Three times a year, Ecotourism Kenya conducts a training program for undergraduate trainees before the students proceeded for their industrial attachment. However, for the year 2020, there was only one intake. EK engaged 10 interns and 8 of them were sent out to member organizations and 2 were attached at the EK offices for their internships. Many internships were disrupted as several establishments either closed down or scaled down their operations.

What does the future hold for EK? As we go into 2021/22 we are very realistic about the difficult financial situation EK is facing but we remain optimistic about the activities we want to implement into the next reporting period 2021/22. The focus of the new Strategic Plan will have emphasis on Community business support, Membership growth and benefits, Embracing technology in tourism business and emerging leaders and champions of sustainable tourism. We anticipate that despite the difficult period the industry has gone through in 2020 and the upcoming elections in 2022, we can still look forward to several activities taking place

Grant Opportunities: EK will continue to pursue grant opportunities to facilitate EK’s activities and influence policy, particularly in support for community initiatives, youth entrepreneurship and gender inclusivity. Collaborations currently under negotiation include partnerships with UNEP, Canadian Executive Services Organization (CESO) and Strathmore University, all in collaboration with the Ministry of Tourism and Wildlife.
Green City Hotels Certification: Through collaboration with Tourism Fund and Travelife for Hotels which is a brand of Association of British Travel Agents (ABTA), Ecotourism Kenya will be offering Travelife audits and certification for city hotels before the end of 2022.
Growing Partnerships and Building Capacity: EK will continue to provide diverse and innovative training for its members by collaborating with key stakeholders and partners. The year ahead will see the prioritization of partnerships with key members of the tourism value chain to promote sustainable practices.
Motor vehicle financing: EK is working on attracting well-wishers and/or donor financing to support the purchase of a new vehicle to facilitate field work. The vehicle will allow us to carry out our flagship activity which is Eco-rating as well as carry out community support activities more effectively. There is currently a reserve amount of 1million available towards this project.
Enhancing benefits for individual members: we are looking to attract more individual members and will be exploring how facilities and tour operators can offer discounted rates for individual members. This will be highlighted on our social media and will be a great way of advertising your service offerings while adding value to EK.
Ecorating Certification support and going digital: To support members in this difficult period, EK has effected an Ecorating Certification Fee reduction for the recovery period 2021/22. The Scheme will also seek to go digital to streamline the application process.
Last but not least, start our Strategic Planning process – As our strategic plan runs from 2016-2021, we have been thinking about our strategic focus and what part we play in facilitating and advocating for sustainable tourism business. We continue to look at where our strengths have been, and look at what opportunities lie ahead for EK. With the involvement of partners and members, we hope to define a new strategy for a brand new EK.

Mr Richard Ndiga,

Ecotourism Kenya Chairman

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