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COVID in the Islands: A comparative perspective on the Caribbean and the Pacific pp 231–252 Cite as

An Industry in Crisis: How Vanuatu’s Tourism Sector Is Seeking Economic Recovery

  • Anna Naupa 3 ,
  • Sarah Mecartney 4 ,
  • Liz Pechan 5 &
  • Nick Howlett 6  
  • First Online: 30 October 2021

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Although Vanuatu experienced no domestic COVID-19 cases in 2020, preventive border closures resulted in the sudden downturn of Vanuatu’s tourism industry, and the closure of many tourism-oriented businesses. Employment experienced a parallel downturn, in both the formal and informal sectors, despite creative efforts at gaining employment. This necessitated a rapid policy shift by the Government directed towards domestic tourism with some limited success. Longer term redevelopment of tourism focused on COVID-safe business readiness and an emergent theme of greater public-private coalition-building to accelerate national economic recovery efforts, including through a reimagining of the industry to cope with the ‘new normal’.

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Naupa, A., Mecartney, S., Pechan, L., Howlett, N. (2021). An Industry in Crisis: How Vanuatu’s Tourism Sector Is Seeking Economic Recovery. In: Campbell, Y., Connell, J. (eds) COVID in the Islands: A comparative perspective on the Caribbean and the Pacific. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-16-5285-1_13

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Original research article, the contentious role of tourism in disaster response and recovery in vanuatu.

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  • Development Studies, School of Social Sciences, Faculty of Arts, The University of Auckland, Auckland, New Zealand

Tourism is a key contributor to the economy of the Pacific Island country Vanuatu. Yet many Ni-Vanuatu have seen their access to natural resources lost or reduced as a consequence of foreign investment in the tourism industry and associated land leases, while few community members found secure employment in the tourism sector to compensate for those losses. The tension between externally driven tourism development and local resource access has been exacerbated in the aftermath of 2015 Tropical Cyclone Pam which caused extensive damage both to the tourism industry and local communities. Employing a tourism-disaster-conflict nexus lens and drawing on semi-structured interviews with hotel managers, research conversations with hotel staff and community members, and focus group discussions with community leaders, this study examines how the tourism sector has impacted post-disaster response and recovery, particularly in terms of land relations and rural livelihoods. Findings suggest that tourism can be a double-edged sword for disaster-prone communities. While resorts play an important role as first responders, their contributions to post-disaster recovery processes remain ambiguous and marred by tensions between expatriate investors and indigenous Ni-Vanuatu people. These findings also hold lessons for the tourism crisis triggered by the COVID-19 pandemic in the South Pacific and elsewhere.

Introduction

Tourism crises have often been precipitated by major disaster events. Small island developing states in the South Pacific have been particularly susceptible to tropical cyclones, floods and tsunamis that have had a deep impact on the tourism industry on which these countries’ economies depend strongly (e.g., Klint et al., 2012 ; Loehr, 2020 ). Yet, surprisingly, there has been very little research scrutinising the role of the tourism sector in the immediate disaster relief response and long-term rehabilitation efforts.

The objective of this paper is to contribute to a better understanding of the role of the tourism industry in post-disaster response and recovery processes, drawing on the example of the 2015 Cyclone Pam in Vanuatu. More specifically, the aim is to determine whether the tourism sector can be a positive force in helping local communities to restore their livelihoods. To this end, it is important to understand 1) how tourism businesses have been affected by Cyclone Pam, 2) how they have responded to and recovered from the disaster, and 3) how their response and recovery strategies have had an impact on their staff and local communities. Particular emphasis is placed on land relations and the rehabilitation of rural livelihoods. Thereby, the article aims to generate insights that will help inform future governance of disaster response and recovery – including from the COVID-19 pandemic – in touristic areas of Vanuatu and the wider Pacific region.

The Importance of Vanuatu’s Tourism Sector

Vanuatu is an archipelago of more than 80 islands located in the Southwest Pacific ( De Burlo, 1989 ). Its population of over 300,000 inhabitants is divided into more than 100 distinct linguistic and cultural groups. During colonial times, Vanuatu was known as the New Hebrides and subject to a rather unique Anglo-French colonial rule established in 1906 ( Farran, 2010 ). Since gaining independence, Vanuatu’s economy has seen relatively steady growth rates, primarily due to a substantial rise in revenues from tourism. Tourism is a key contributor to the country’s Gross Domestic Product (GDP), the major foreign exchange earner, and an important employment provider, particularly in the main island of Efate and – to a lesser extent – in the islands Espiritu Santo and Tanna ( Loehr, 2020 ). It is estimated that over 8,000 full time equivalents (FTEs) were employed in the Vanuatu tourism sector prior to 2015 Cyclone Pam ( Government of Vanuatu, 2015 ). Visitor arrivals peaked in 2014, with Australia being the most important source market (about 60%), followed by New Zealand (13%) and New Caledonia (12%), according to data from the Vanuatu National Statistical Office ( Government of Vanuatu, 2015 ).

The tourism sector in Vanuatu is characterized by a “dualistic” structure, whereby prior to Cyclone Pam in March 2015 about one third of the foreign visitors arrived by air and stayed in hotels, resorts and guesthouses for an average of 8–9 days, while two thirds of visitors arrived by cruise ship and stayed only for 1 day without the need for accommodation in the country. Cruise tourists are primarily targeted by local tour and cultural show operators, who are mostly indigenous Ni-Vanuatu whose small businesses are protected by the so-called “Reserved Investments” clause under the Foreign Investment Promotion Act.

Tourists arriving by air have a choice among a wide range of accommodation, from budget lodges and motels to luxury boutique resorts. On the major islands, the hotel business – which is much more capital-intensive than tour operations – is dominated by foreigners, who benefit from favourable investment conditions, such as tax exemptions and relatively low lease rates for beachfront properties ( MTICNB, 2013 ). On the main island of Efate, considered the accommodation gateway to Vanuatu, three large hotel operators accounted for about 30% of the available room stock in 2014 ( Government of Vanuatu, 2015 ).

A Brief History of Land Rights Systems in Vanuatu

In precolonial times, land on the various islands in what is today’s Vanuatu was acquired simply by occupation and establishment of the first meeting house ( nasara ) ( Farran, 2010 ). Ownership was marked by physical evidence, such as graves, boundaries or planted trees, and through oral evidence ( Farran, 2008 ; McDonnell, 2015 ). Intergenerational transfer of land was matrilineal in some communities and patrilineal in others ( Farran, 2008 ). Nagarajan and Parashar (2013) contend that the rights of women to use land and be involved in decisions affecting land were recognized under customary law. As in many other South Pacific nations, the links between cultural identity, tradition ( kastom ) and place ( ples ) are foundational for indigenous (Ni-Vanuatu) people ( Wittersheim, 2011 ; McDonnell, 2015 ).

Throughout much of the 20th century, the indigenous Ni-Vanuatu people were dispossessed of a great share of their customary land by British and French settlers and missionaries ( De Burlo, 1989 ; Farran and Corrin, 2017 ). Under joint British and French colonial rule indigenous land on the larger islands was allocated to settler plantations, churches and public/administrative purposes. According to Farran (2010) , about two thirds of the land in the then New Hebrides were in the hand of foreigners at some point. The two colonial powers introduced the previously unknown concepts of freehold and leasehold and competing sets of laws and legal institutions. Independence from the so-called “condominium government” was only achieved in 1980, after demands for restitution of land alienated by the colonial powers could no longer be suppressed ( Farran, 2010 ).

The 1980 Constitution restored indigenous land ownership across the newly independent country and provided that the rules of custom should form the basis for ownership, control and use of the land ( Farran and Corrin, 2017 ). Yet it was not always easy to identify the legitimate custom owners, and leadership claims were often disputed, and the number of counter-claimants was high, particularly in areas that had been most impacted by colonial settlement ( Farran and Corrin, 2017 ). Chiefly leaders often play a triple role of holding trusteeship over customary land, being figures of authority and acting as adjudicators of disputes ( Farran, 2008 ).

In the early years after independence land leasing activity in Vanuatu was rather modest, confined primarily to agricultural leases of 30 or 40 years. Yet with the advent of tourism and the associated diversification of the economy, non-agricultural leases with a longer duration (up to 75 years) were introduced ( Wittersheim, 2011 ). In 2013, the Vanuatu government introduced a new piece of legislation – the Custom Land Management Act – which was aimed at further strengthening customary land tenure and making it more difficult to alienate land through leases and sub-leases to foreign investors ( Farran and Corrin, 2017 ). However, the implementation of the Act has been constrained by a phase of political instability and the nation-wide disaster caused by Tropical Cyclone Pam in 2015.

Hazards, Vulnerability and Tourism: Tropical Cyclone Pam in March 2015

The tourism sector in Vanuatu is highly susceptible to climate-related disasters, such as cyclones or floods ( Loehr, 2020 ), but also to other natural hazards, such as earthquakes, tsunamis and volcanic eruptions. Cyclone activity occurs mainly during the months January to March. During this period, tourist arrivals in Vanuatu are the lowest. Between 12 and 14 March 2015, Vanuatu was struck by Tropical Cyclone Pam, an extremely destructive Category five cyclone with wind speeds of about 250 km/h. The cyclone damaged or destroyed an estimated 17,000 buildings, displaced around 65,000 people and affected the livelihoods of at least 80% of the rural population by destroying crops and livestock on a massive scale ( Government of Vanuatu, 2015 ). The damage was most severe on the larger islands of Tanna, Erromango and Efate. The relatively low death toll of eleven people was attributed to indigenous knowledge and the availability of emergency preparation plans in many communities as well as essential information being transmitted across the island via social media, the radio and millions of SMS messages ( World Bank, 2015 ; Saverimuttu and Varua, 2016 ). The long-term damage to the country’s economy was estimated to be approximately USD 500 million, equivalent to nearly two thirds of Vanuatu’s annual GDP ( Saverimuttu and Varua, 2016 ; Ballard et al., 2020 ).

According to the Government of Vanuatu’s post-disaster needs assessment report, the total damage to the tourism subsector caused by Cyclone Pam was around USD 51.7 million and total losses over the 6 months following the disaster event were estimated at about USD 31.5 million ( Government of Vanuatu, 2015 ). All damages and losses were incurred by private businesses. Two of the three largest operators – which account for 30% of the room stock on Efate Island – had to be closed for several months ( Government of Vanuatu, 2015 ). Many of the small- and medium-sized businesses in the tourism and hospitality sector suffered near-complete damage to their premises (see Figures 1 , 2 ).

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FIGURE 1 . Only the foundations remain from this beachfront resort on Efate Island after Cyclone Pam struck the area. Source: Author’s own.

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FIGURE 2 . Cyclone Pam destroyed the terrace of this beachside restaurant on Efate Island. Source: Author’s own.

Hence, the massive cyclone exposed vulnerabilities of various groups – including the corporate tourism and hospitality sector, the predominantly Ni-Vanuatu employees and local communities – which are linked through complex socio-economic relations and power dynamics. Wisner et al. (2004) contend that the root causes of vulnerability are primarily a result of social relations and structures of domination. Their conceptualization of disaster risk and vulnerability “focuses on the way unsafe conditions arise in relation to the economic and political processes that allocate assets, income and other resources in a society” ( Wisner et al., 2004 : 92). As this study will show, the proliferation of land leases for tourism has led to uneven power relations between expatriate leaseholders and Indigenous Ni-Vanuatu and compromised access to natural resources for local communities, leaving the latter in a state of heightened vulnerability in the wake of Cyclone Pam.

Literature Review and Conceptual Framework: The Tourism-Disaster-Conflict Nexus

This study is conceptually grounded in the tourism-disaster-conflict nexus as identified by Neef and Grayman (2018) and depicted in Figure 3 . In the following sub-sections, the main linkages within the nexus are described with examples from the literature and underpinned by three theoretical concepts.

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FIGURE 3 . The tourism-disaster-conflict nexus and underlying concepts and theoretical frameworks. Source: Author’s own.

Linkages Between Tourism and Disaster

The tourism sector in the Global South has been particularly susceptible to disruptive disaster events, as many tourist destinations are located in coastal areas that are at risk from tsunamis, hurricanes, cyclones and sea surges. The linkages between tourism and disaster that have received scholarly attention include disaster preparedness and disaster risk reduction strategies in the tourism sector (e.g., Ritchie, 2008 ; Becken et al., 2014 ; Calgaro et al., 2014 ; Hall et al., 2019 ), tourism as a trigger or amplifier of disasters (e.g., Hall, 2001 ; Loperena, 2017 ), the impacts of disasters on the tourism industry (e.g., Calgaro and Lloyd, 2008 ; Seraphin, 2018 ), and tourism as a driver of disaster recovery (e.g., Mair et al., 2016 ; Carrizosa and Neef, 2018 ). The latter is relevant to this study as the tourism industry has often been assigned a crucial role in reconstruction and recovery efforts following a major disaster. Referring to earthquake-stricken Nepal and cyclone-ravaged Vanuatu, the British newspaper The Guardian ( Marshall, 2015 ) coined the catchphrase “your holiday can help,” whereby prospective tourists are nudged to support post-disaster rehabilitation simply through visiting disaster-affected areas. Yet such forms of disaster tourism may have unintended consequences, since less touristic areas that have been severely affected by the disaster may receive less humanitarian relief support. In southern Thailand, for example, post-disaster recovery efforts following the 2004 Indian Ocean Tsunami were primarily targeted at prime tourist destinations, while rehabilitation efforts in other devastated areas were neglected or delayed ( Calgaro and Lloyd, 2008 ; Neef et al., 2015 ). An important and emerging subfield of critical tourism studies has focused on post-disaster volunteer-tourism, or “voluntourism,” whereby visitors from the Global North volunteer for social or environmental causes while on holiday. Following 1996 Hurricane Mitch that devastated parts of Honduras, US American tourists were lured with discounted airfares into vacationing on affected tropical beaches, with debris removal, tree planting and restoration of turtle nesting sites all part of the holiday package ( Mowforth and Munt, 2016 ).

Linkages Between Tourism and Conflict

Linkages between tourism and conflict include the idea that tourism can be a force for peace and stability (e.g., Farmaki, 2017 ), the notion of dark tourism or thanatourism (e.g., Light, 2017 ), the concept of phoenix tourism in post-conflict destination rebranding (e.g., Causevic and Lynch, 2011 ), and tourism-induced conflicts over land and resources (e.g., Devine, 2017 ). The latter linkage is particularly relevant for the context of this study, given the ongoing contestations over land ownership and leases in Vanuatu and other countries in the South Pacific. As Neef and Grayman (2018) maintain, small islands are particularly prone to conflicts over land and other natural resources triggered by tourism development, as they face challenges of resource scarcity, particularly with regard to freshwater, and have limited carrying capacity (cf. Gössling, 2003 ). Land tenure legislation tends to favour local elites and wealthy foreigners who can easily claim the foreshore for “public” purpose, such as tourism, while often disregarding customary rights of communities that depend on coastal land and other natural resources for their subsistence ( Knudsen, 2012 ; Benge and Neef, 2018 ).

Linkages Between Disaster and Conflict

The linkages between disaster and conflict include disasters as triggers or intensifiers of civil conflict and ethnic tensions (e.g., Weir and Virani, 2011 ; Eastin, 2016 ), disaster diplomacy and conflict resolution (e.g., Le Billon and Waizenegger, 2007 ), and the notion of disaster capitalism ( Klein, 2007 ) which describes the predatory behaviour of private and public actors that consider disasters as opportunities to capitalize on temporary or permanent vulnerabilities among affected communities. Several studies have shown how disasters, such as the 2004 Indian Ocean Tsunami and 2013 super-typhoon Haiyan, have triggered land conflicts as investors took advantage of the absence of local landowners due to their temporary relocation to disaster shelters or their permanent resettlement from coastal areas following arbitrary setback policies for coastal communities imposed by the government ( Attavanich et al., 2015 ; Uson, 2017 ). When such opportunistic and predatory investors are involved in the tourism sector, then the nexus of tourism, disaster and conflict is complete in all its interlinkages. Recent studies that have examined the intersection of tourism, disaster and conflict include Cohen’s (2011) research on post-tsunami land grabs in Thailand, Sri Lanka and India, Pyles et al. (2017) study on post-earthquake disaster capitalism in Haiti and Loperena’s (2017) analysis of tourism’s extractivist expansion in the case of post-disaster Honduras. What has been lacking in these studies was a comprehensive theoretical conceptualization.

Materials and Methods

The research was conducted between December 2016 and June 2017 on the country’s major island Efate, where most of the tourist infrastructure is located. Around 97% of tourists traveling to Vanuatu stay on Efate ( IFC, 2015 ). It is also the island that sustained most damage from Cyclone Pam. The study focused on the tourism sector in the capital Port Vila, where the concentration of accommodation is highest, as well as on the southern and northwestern part of the island.

The hotels and tour operations were purposively selected to cover a wide range from budget accommodations to luxury boutique resorts and obtain a broad geographic coverage of the major tourist hotspots on the island (see Figure 4 ). The main emphasis of the study is placed on the accommodation sector, includes the three largest room providers on Efate Island and covers more than two thirds of the island’s total room capacity. Table 1 shows a breakdown of the surveyed hotels and tour operations. The business ownership structure appears typical for the tourism sector in Vanuatu. Tour operations are predominantly locally owned, and some of the budget accommodations are also owned by locals (mostly naturalized citizens rather than indigenous Ni-Vanuatu), while the entire range from 3-star hotels to high-end luxury boutique resorts is under the ownership of international hotel chains and affluent business people from Australia, New Zealand and other Global North countries.

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FIGURE 4 . Map of Efate Island with locations of hotels and tour operations (purple triangles) and communities (blue circles) selected for the study. Source: Adapted from https://commons.wikimedia.org/wiki/File:Map_of_Efate_Island_EN.png

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TABLE 1 . Tourist businesses selected for the study, number of interviews and research conversations, and business ownership structure. Source: Author’s own.

The major methods employed in this research were semi-structured interviews with hotel staff and tour operators in management positions, research conversations with non-managerial staff in the tourism sector and community members, and focus group discussions with community leaders. In total, 20 semi-structured interviews, 19 research conversations, and three focus group discussions were conducted by the author and a Ni-Vanuatu research assistant in the capital Port Vila, the southern coast and the northwestern part of Efate, covering all major tourist hotspots of the island. The interviewees comprised three male and three female expatriate hotel managers as well as six male and eight female Ni-Vanuatu in managerial positions. Research conversations followed Pacific research principles of talanoa and stori which are based on casual talk and sharing of stories rather than formal questions and answers ( Vaioleti, 2006 ). Such informal conversations were conducted with nine male and nine female non-managerial staff and one male community chief; all of them were Ni-Vanuatu citizens. The three community focus groups were attended by a total of nine men and ten women and conducted in a similarly informal setting and conversation style. All interviews were held in English, research conversations were conducted either in English or Bislama, and the focus group discussions were entirely held in Bislama.

In addition to primary data collection, we also gathered secondary data from government reports, official tourism development plans, the Vanuatu National Statistical Office and international development reports. This secondary information mostly served the purpose of triangulating the findings from the qualitative study.

Analysis of the primary data was done through a close reading of the written notes from the interviews, research conversations and focus groups, followed by thematic, semi-inductive coding. Based on initial coding, higher order categories and themes, such as “land relations,” “short-term disaster relief,” and “long-term recovery” were developed. Emphasis was placed on a thick description of categories and themes, with the aim of providing sufficient depth, breadth and context.

Land Acquisition and Resource Enclosure by Vanuatu’s Tourism Sector

The accommodation sector on Efate Island is disproportionately controlled by foreigners who lease waterfront blocks from customary landowners at relatively cheap annual rates. The high demand for beachfront accommodation has led to a proliferation of land speculation among foreign investors. Land conflicts are increasingly common, particularly in the rural areas of Efate, where customary land ownership is often ambiguous.

“Many local people have sold [leased out] their land without thinking of the long-term consequences. The landowner is usually the main chief in the village and the benefit is meant to be spread evenly, but often that is not the case.” (General manager of luxury resort in northern Efate).

“The land ownership rights over the area where the resorts are located have been transferred to two families. They get most of the benefits from the resorts, the Council of Chiefs also receives some money, but the real customary owners do not receive anything.” (Participant in focus group discussion in rural community in southern Efate).

Hierarchical structures and differential access to land are predominant in the communities, and benefits from the proliferation of land leases benefit only a few. Land leases are overwhelmingly the providence of the chiefs; in Northern Efate, for instance, 80 per cent of the 56 leases – mostly acquired by local expatriate investors – that have been signed off by individuals list a local chief as the lessor ( McDonnell, 2015 ). Hence, only a small minority of the local population can actually take advantage of the booming lease market, while many community members feel the negative impacts of the continuing alienation of customary land in the form of leases to foreign investors ( Wittersheim, 2011 ). The situation is particularly dire for women: none of the individual leases in Northern Efate list a woman as the lessor, while all but one communally signed lease contracts list only men ( McDonnell, 2015 ).

It is estimated that over 90% of coastal land on Efate Island has been alienated by foreigners, in most cases for the maximum lease period of 75 years ( Trau, 2012 ). The country-wide lease register makes it easy for foreign investors to use their lease contracts as collateral when taking out a bank loan. Unlike in Fiji, a national register for customary land ownership does not exist in Vanuatu. Hence, many Ni-Vanuatu landowners face problems borrowing financial capital off their customary land, which makes it difficult for them to start their own tourism business ( MTICNB, 2013 ).

“There are two types of processes to get land here in Vanuatu: either you negotiate directly with the customary landowners or you lease land that has already been developed by someone else. In any case, you have to check the titles carefully with the Lands Department. The leases here are pretty cheap, for a 4,000 m 2 plot you pay around AUD 1,000 per year.” (General Manager of luxury boutique resort in southern Efate).

“Land sales are such a huge business […]. My Australian stepfather bought a plot of land for 3 million Vatu, and we just cleared the land and then he resold it for 23 million Vatu.” (Caretaker of 4-star apartment hotel in southern Efate).

While the majority of the interviewed accommodation businesses held 75-years leases from customary landowners, a few of them had leased state-owned land ( Figure 5 ). All tour operators managed their business on their own land, and some of the smaller accommodation providers also held ownership rights to their land, mainly stemming from pre-independence times, when land sales to foreigners were still possible.

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FIGURE 5 . Land tenure status of the surveyed tourism businesses. Source: Author’s own.

Many resorts are fenced off, and access to beaches – and sometimes entire islands – are exclusively reserved for hotel guests, with security guards making sure that no trespassing occurs. The enclosure of beachfront properties often leads to reduced access of local people to the sea. Such “spaces of exception and exclusion” affect women’s livelihoods, as they engage mostly in fishing from the shore and on the reefs, while fishing in the open sea is dominated by men ( Government of Vanuatu, 2015 ; Eriksson et al., 2017 ). By contrast, some of the local men are still able to negotiate access to the beach as they often know the hotel guards who hail from their own community.

“Despite the resorts, we can still get access to the beach and the sea. The security guards are from our community, so we can arrange it with them.” (Male respondent during focus group discussion in local community).

Eriksson et al. (2017) have highlighted the importance of fisheries and customary fishery management for disaster recovery among coastal Ni-Vanuatu people. Hence, discrimination of women regarding access to the foreshore has a direct and adverse impact on their potential to contribute to the economic recovery of their families.

Hotel managers portrayed their business operations as beneficial for local communities, lifting people out of poverty. In the interviews, they mentioned staff employment, lease fees, food supply from farmers and fishers, educational support for students, and donations of replaced hotel items as major benefits. These narratives are used as legitimation for land appropriation through leases, which is one of the four exclusionary powers as identified by Hall et al. (2011) .

“Local people benefit a lot from tourism, it is the No. 1 employer, and the unemployment rate here in Vanuatu is as high as 50–60%. Many locals here come from the other islands to seek employment in the tourism sector and then send money to their families back on the islands.” (Manager of small 3-star resort in Port Vila).

“[The landowners who leased their property to our hotel] always seem to be happy when they pick up their monthly check and spend some money on eating in our restaurant.” (General Manager of 4-star beach resort in Port Vila).

This positive view is not shared by all community members. In two of the three focus groups at community level and in a research conversation with a local island tour operator, participants painted a relatively bleak picture of the impact of tourism on their communities and complained about insufficient support from tourist resorts, the lack of transparency on lease agreements that were concluded several decades ago, and hotels taking a major share of the profit from local village tours. There was also a sentiment that the benefits from the leases are not spread evenly among the villagers.

“There has been no improvement in our community since the time when the tourism business started in the area. People in the community continue to suffer from poverty.” (Brother of the village chief and officer at the Department of Fisheries during focus group discussion).

“In our village, there is a big gap between rich and poor, you can see it when you look at the differences between the houses. The rich ones are those who have sold off their land to the foreigners.” (Community-based island tour operator).

In another community, people expressed more satisfaction with the benefits they got from resorts established on their leased properties, referring to improved water supply and employment opportunities provided by the resorts. Some of the resorts have lease agreements that include clauses stipulating that the land-owning community should be given priority in hotel staff recruitments, but the majority does not have such obligations.

“We hire staff from many different places, whoever is qualified. But in rural areas, the hotel staff is mostly from neighboring villages and its mostly casual work.” (Manager at 3-star resort in Port Vila).

“Most of the resort employees come from Port Vila, only a handful are from our community. People are employed through their social networks.” (Participant during focus group discussion in a rural community).

“We have no contractual obligations to hire anyone from the landowning community, so we hire only the most skilled people. The landowner used to work as head of security, but this didn’t work out and we stopped employing him.” (Manager of 4-star beach resort in Port Vila).

In sum, land acquisitions through leases are a form of “accumulation by dispossession” ( Harvey, 2004 ), as the long-term leases remove de-facto ownership to coastal land from the affected communities for at least three generations, while providing limited and precarious benefits to the land-owning communities. The exclusionary powers of regulation, legitimation and the market ( Hall et al., 2011 ) enclose customary land and compromise rural people’s livelihood opportunities.

Post-Disaster Relief Support to Local Communities by the Tourism Industry: Effective and Legitimate First Responders?

Our interviews and focus groups with representatives of communities in rural areas – adjacent to tourist resorts – showed that villagers demonstrated a high level of resilience during Cyclone Pam and in the aftermath of the disaster. Village committees helped to bring villagers to safety during the cyclone, and community members organized themselves to rebuild those houses that had been destroyed. However, some respondents also mentioned the challenges of rebuilding houses, while restoring their agriculture at the same time.

“It was hard for us to find food immediately after the cyclone. We worried about rebuilding our houses and at the same time to find food.” (Church assistant during focus group in community).

Many cases were reported in our survey where tourist resorts provided direct help to the communities, particularly to those whose land they were leasing. Initial responses were mostly in the form of food and water supplies, but also included tools, tarpaulins and building materials. Some hotel managers also set up emergency funds to provide more long-term support for post-disaster recovery. It was claimed that disaster relief provided by hotels and resorts was faster and more effective than the government response.

“I set up an emergency fund for the villages and collected about AUD 70,000. I used AUD 12,000 to provide food for 1,600 people in the four villages over a period of 12 days. Another part of the fund was used for installing a water reticulation system in one of the villages. In this village women had to walk 4 km to get water from the river, now they walk a maximum of 50 m. With the rest of the money, we built a second classroom for the school.” (General manager of luxury resort in northern Efate).

“The assistance provided immediately and ongoing by the [hotel] industry members to various communities around Efate was extensive and well received. The Government processes took forever with many missing out altogether.” (Chairman, Vanuatu Hotel and Resort Association, pers. comm. via email).

While short-term relief aid and longer-term humanitarian efforts are laudable, it is questionable whether hotel managers have the necessary knowledge and legal backing to provide effective support. In several interviews, hotel managers stated that the government-imposed duties on donations and did not allow expats to involve in post-disaster response and recovery, ostensibly due to concerns that such uncoordinated relief aid would undermine the work of the National Disaster Committee (cf. Barber, 2018 ).

“Expats like me were told that if you provided any help on your own you may face deportation.” (General manager of small 3-star hotel in Port Vila).

“The International School organised donations, but then they had to pay duty for the donations.” (General manager of luxury boutique resort in southern Efate).

Interviews and research conversations in several local communities presented a mixed picture of the recovery support that was provided by hotels and resorts. Respondents in some communities praised the resorts for their immediate post-disaster relief effort and contrasted it with the comparatively slow government response.

“After Cyclone Pam, we received food supplies from [two resorts]. […] This support lasted from March to June. During this entire time, the government came only two times. The first help from the resorts came about 1–2 weeks after the cyclone, and the church provided help after 3 weeks.” (Chief’s brother during focus group discussion in community).

“After the cyclone, the other hotels further up [north] came around to each household and provided us with food such as rice, tinned meat, and noodles. They came in their vehicles and stopped at each household and gave out the food supplies. They did this for 2 months.” (Women’s representative during focus group discussion in community).

Yet other respondents felt that the hotels only provided short-term disaster relief but did not support their long-term recovery. Some contended that hotel managers were just concerned about their own staff, but did not help other members in the communities.

“We didn’t receive much help from the resorts. They gave us some food and water, that’s it.” (Tour guide in an island community off Efate).

“[The resort] did not give us any help but maybe it assisted its own staff. It will be difficult to get help from the resort because we have to go through the chief and there is a lot of paperwork to do, and we usually give up before we even try. None of the other two resorts provided help.” (Chairman of men’s group during focus group discussion in community).

The findings show that post-disaster relief support to local communities by the tourism industry depended on the goodwill of the resort owners who even had to face risk of deportation when they provided assistance. Most resorts provided relief aid to the land-leasing communities only, which is aligned with findings from the disaster response of the tourism sector in Fiji following Cyclone Winston in 2016 ( Carrizosa and Neef, 2018 ). While the motivation for disaster relief support seemed genuinely altruistic, these practices also play a role in providing legitimacy to a foreign-dominated tourism sector.

Recovering Together? Differential Recovery Processes in the Hotel and Hospitality Industry and Among Local Communities

Ten out of the 22 hotel businesses included in our survey suffered moderate to severe structural damages to their accommodations. Another five businesses reported structural damages to lobbies, restaurants, bars and jetties, while their rooms remained structurally intact. Four more businesses suffered from water infiltration in the rooms, which subsequently caused damages to electric appliances, such as air conditioners and fridges. Only three hotel businesses in the survey remained largely unaffected, apart from fallen trees and other minor damages. 12 hotel businesses had to close their entire operations for several weeks or even months, while ten businesses remained fully or partially operational and open for guests.

A recurring issue that was mentioned in the interviews with hotel managers was the lack of government assistance to the tourism sector in the aftermath of Cyclone Pam. The interviewees acknowledged that there was a lack of government funding for the Department of Tourism and the Vanuatu Tourism Office, so their staff did not have the capacity to assist the hotel industry in a meaningful way. Comparisons were drawn with Fiji’s tourism sector recovery after Cyclone Winston in February 2016, which was perceived as much quicker and more effective.

“We got no support from the government. In Fiji, there was a very good tourism recovery program, but here in Vanuatu we had absolutely nothing.” (Food and beverage manager at 4-star beach resort in Port Vila).

Several hotel managers mentioned how they had been let down by the insurance companies. Only the larger multinational resorts and some of the luxury boutique resorts reported to have had adequate insurance cover, while most other hotels and particularly the tour operators were either not sufficiently covered or completely uninsured. A tourism survey conducted as part of a post-disaster needs assessment in the immediate aftermath of Cyclone Pam indicated that six of the 38 registered hotels in the capital Port Vila did not have any insurance coverage and that in other parts of Efate less than 50% of the registered accommodation businesses had insurance ( Government of Vanuatu, 2015 ). Many of the smaller hotels and resorts in our survey had continuing legal battles with their insurance company that refused to pay for the damages caused by Cyclone Pam and related sea surges as well as any follow-up damages that were not covered.

“For the small- and medium-sized tourism businesses it’s difficult to recover, as the insurance companies find ways not to pay our damages.” (Manager of small 3-star hotel in Port Vila).

“The resort is still in a legal battle with the insurance companies, they are trying everything to not pay our claims.” (Food and beverage manager at 4-star hotel in Port Vila).

Most hotel and tour operation managers we interviewed in our survey reported severe difficulties in rebuilding their tourism business. Those that did not suffer any structural damages to their facilities and only needed to do a major clean-up were the lucky ones, as they could provide accommodation for returning tourists, but even more so for the humanitarian aid workers that flocked to Vanuatu following Cyclone Pam. Six out of the 22 hotel businesses in our survey provided accommodation for international relief workers, military personnel and journalists in the immediate aftermath of the cyclone, which reduced their economic losses to some extent. The large influx of these groups of foreign “experts” was another form of “foreignization of space” ( Zoomers, 2010 ) that occurred in the wake of the disaster.

In the immediate aftermath of Cyclone Pam, it was estimated that a total of 300–500 employees would be laid off in the formal economy, most of them employed in the tourism subsector ( Government of Vanuatu, 2015 ). According to our qualitative survey, complete staff layoffs occurred only among tour operators and high-end hotels and luxury resorts. Yet the majority of surveyed hotels in all categories did not lay off any of their staff and also maintained their salaries at the same level. In many cases, the tasks of employees were changed in the aftermath of Cyclone Pam.

“We were closed for 5 months, but we kept all our staff. We paid them the full salary, but their roles changed, for example housekeeping staff became gardeners. We even hired more people for the clean-up and provided them with meals.” (General manager of luxury resort in northern Efate).

Some hotel owners who retained their staff tried to consider the fact that their employees also had to take care of rebuilding their own homes and adjusted the work schedules. Others provided additional support in kind or cash. However, not all employees were so lucky to keep their jobs and get generous support from their employers. Several high-end hotels laid off their staff, particularly those that had sustained so much damage that they remained closed for more than 6 months. Recovery was most difficult for the small heterogenous communities from different islands that had been established around the resorts and were relying to 100% on their income from tourism.

“Most of the staff [that had been laid off] did not find a new job. They just did some gardening, so they had something to eat, but they could not send their kids to school anymore, as they couldn’t afford the school fees. The [resort] owner provided some food and clothes, and he continued to pay for the electricity and the water, but other than that he did not help us much.” (Receptionist at luxury boutique resort in southern Efate).

Several local tour operators had to lay off the majority of their staff and cut salaries of the remaining employees, as fewer tourists came to Vanuatu in the months following Cyclone Pam, and about 19 cruise ships cancelled their stopover in the country ( Government of Vanuatu, 2015 ). In addition to the adverse impact on employees in the tourism industry, it was estimated that Cyclone Pam affected about 3,600 female micro-entrepreneurs (the so-called “mammas”) in all disaster-affected provinces combined ( Government of Vanuatu, 2015 ). Our own observations at local handicraft shops and informal conversations with shopkeepers in Port Vila indicated that their business recovery was very slow, even more than a year after the disaster. Moreover, about 2,100 minibus and taxi drivers suffered severe business disruptions due to damage to road infrastructure and a slump in demand for their services, as tourists stayed away from Vanuatu in the months that followed the disaster ( Government of Vanuatu, 2015 ).

Women played particularly critical roles in the recovery process, as mobilisers of capital, innovators and entrepreneurs (cf. Clissold et al., 2020 ). Yet, overall, there was a consensus among the interviewed community members that the tourism industry recovered more swiftly than the local communities. Several interviews with Ni-Vanuatu hotel staff also confirmed the uneven recovery of resorts and communities.

“The resorts recover quick time [sic], they are now back in full swing, whereas we are still struggling.” (Male participant in focus group in southern Efate).

“The resort recovered much quicker than us in the village. It took us a long while before we were able to harvest from our food gardens again.” (Chairman of men’s group in community focus group in Port Vila).

“Most of the hotels recover more quickly than ordinary people” (Interview with assistant manager at budget hotel in Port Vila).

Remittances from relatives and friends who lived permanently overseas or were involved in temporary working schemes abroad played an important role in the post-disaster recovery process in some communities. In one of the focus group discussions at community level and in several interviews and research conversations, it was stated that participating in the seasonal workers schemes implemented by the New Zealand and Australian Governments helped in the recovery process of local communities.

Bringing Tourists Back to Vanuatu and Enhancing Disaster Resilience

Less than 3 weeks after Cyclone Pam struck the islands, the Vanuatu Tourism Office (VTO) started a campaign on social media platforms to regain potential visitors’ confidence in Vanuatu as a tourist destination. Under the slogan #VanuatuStillSmiles, the VTO wanted to assure people in the major source countries Australia and New Zealand that Vanuatu was still open for tourists. Despite these attempts to attract tourists back to Vanuatu, Cyclone Pam had a considerable impact on tourist arrivals over the year 2015, when visitor arrivals by air fell well below the numbers of 2011 ( Table 2 ). While a slight recovery was recorded in 2016, numbers were still about 14% below the year 2013. Arrivals by cruise ship were also down in 2015, but recovered to a new record level of over 250,000 visitors in 2016. Yet in 2019, visitor arrivals by sea dropped to their lowest level in the 2010s, while visitor arrivals by air grew steadily until 2019.

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TABLE 2 . Visitor arrivals in Vanuatu 2011–2019. Source: Vanuatu Statistical Bureau, 2020.

Some hotel managers suggested that the Department of Tourism should give discounts for travelers, and that more attention should be given to the traditional source countries, i.e., Australia and New Zealand. One respondent also called for more expat expertise in tourism campaigns.

“We need to be pushing interest from Australia and New Zealand, because that is our main market. The Department of Tourism needs to employ an expat to take care of all this promotional work.” (General manager of luxury beach resort in southern Efate).

Yet the call for involving more expats in promotional campaigns was challenged by one of the Ni-Vanuatu respondents who expressed her grievance that indigenous citizens and their expertise were often ignored.

“I recently went to a tourism forum which was organized by the Department of Tourism. They presented a report by the International Finance Corporation on cruise-ship tourism and they were talking about challenges and benefits, but there were only expats, no Indigenous people. How can we talk about challenges and benefits without involving the Indigenous people?” (Caretaker of 4-star apartment hotel in southern Efate).

The quote above provides evidence that “foreignization of space” ( Zoomers, 2010 ) through an expat-dominated tourism sector is not just a physical-spatial process. It has also strong cultural and political connotations, whereby indigenous citizens’ rights to being consulted and actively involved in decision-making processes are increasingly compromised.

Rural communities are now voicing their concerns about the opaqueness of land leases concluded many years ago. Some community members call for a review of the lease conditions.

“We had demanded in past several meetings to see what the terms and conditions are like in the agreement that was signed back in the 1970s between our chief and the resort lawyer, but no one seems to know if there is any copy available. We wanted to review the terms and conditions with the resort. We do not know what the first conditions were like.” (Female elder and journalist during focus group discussion).

One of the interviewed managers suggested that villagers were confronted with issues of land scarcity, as many had sold or leased out their land a long time ago without considering the long-term consequences. He expressed concerns how this would affect their recovery and future resilience.

“The communities have improved their building infrastructure, so they are now better prepared if another cyclone hits the area. But now they face another challenge and that is the developers that are coming in, mainly for residential development. Many developers have bought land way back, but they are now coming to claim their land rights.” (General manager of luxury resort in northern Efate).

This is a particularly concerning development given the crucial importance of land for economic recovery but also its cultural significance. Ni-Vanuatu citizens’ strong sense of place attachment is at risk of becoming increasingly undermined by the tourism sector. The exclusionary powers of market, regulation and legitimation (cf. Hall et al., 2011 ), as exercised by the tourism industry, are likely to remain sources of tension between Ni-Vanuatu and the expatriate community. These tensions will certainly be exacerbated by the current COVID-19 pandemic which has brought tourism in Vanuatu to a near-complete standstill.

Discussion and Conclusion

Susceptibility to tropical cyclones is one of the reasons why Vanuatu is the world’s most at-risk country for natural hazards, according to the World Risk Index ( Birkmann and Welle 2016 ). Cyclone Pam’s impact on Vanuatu’s tourism industry and the thousands of people – Ni-Vanuatu and expats – that depend on the sector was devastating. The majority of hotels and resorts included in our study experienced significant structural damages to their facilities, and many of them had to close for several weeks or even months. While hotel businesses in Port Vila tended to help only their own staff, resorts in rural Efate provided quick and often efficient support to adjacent communities (particularly to those from which they leased the land). However, such spontaneous private sector relief initiatives were not approved by the government. Most hotels and resorts included in our study tried to retain the majority of their staff during the recovery process. Yet, complete layoffs did occur, primarily by the large high-end hotels and some luxury boutique resorts that remained closed for more than a year, as well as the hotel businesses that went into bankruptcy.

Overall, the case of Vanuatu is a stark reminder that customary land tenure is not a strong defense against land deals but can actually be an enabler (cf. Neef, 2021 ). Many Ni-Vanuatu have lost access to coastal land and near-shore fisheries as a result of foreign investment in the tourism industry and private housing development, and few members in the community can find secure employment in the service sector to compensate for those losses. Although customary land is strongly protected by the country’s legal framework and cannot be sold, Vanuatu has experienced a massive boom in the real estate market in the form of long-term leases and sub-leases, primarily for resort development but more recently also for residential tourism projects (cf. McDonnell, 2018 ). Reduced access to marine resources and coastal land is limiting the economic opportunities for most Ni-Vanuatu who still depend on farming and fishing for their subsistence. Hence, the relationship between local communities and expatriates remains complicated, oscillating between cooperation and conflict.

The results from this study underscore the need to include power relations and the politics of tourism policy making in frameworks for improved disaster risk management in the tourism industry of Vanuatu and other small island developing states. Although the importance of social relations and structures of domination in determining vulnerability has been emphasized as early as the mid-1990s by Blaikie et al. (1994) and further underscored by Wisner et al. (2004) , many studies continue to overlook these root causes of vulnerability to hazards. For example, a study by Klint et al. (2012) that analyzed the policy environment for climate change adaptation and climate risk management in Vanuatu’s tourism sector, largely ignored issues of power, access to land and politics, instead presenting climate risk policies as a purely technocratic issue. Loehr’s (2020) Vanuatu Tourism Adaptation System acknowledges that “land management processes and customary land ownership have an influence on local ownership or participation in tourism businesses” (p. 527) but does not provide any further insights into the inequalities and injustices that the foreign-dominated tourism sector has produced; neither does it mention the importance of continued access to land-based and marine resources for disaster resilience of Ni-Vanuatu coastal communities. By contrast, the Tourism Crises Response and Recovery Plan (2020–2023) developed by Vanuatu Department of Tourism (2020) in response to the COVID-19 pandemic and tourism crisis makes explicit reference to the fact that the “high level of foreign ownership and control” in Vanuatu’s tourism sector has contributed “to the dispossession of land” and increased “land disputes within communities,” thereby reducing the subsistence capacity of communities and the resilience of the local economy (p. 8).

The aftermath of Cyclone Pam has exposed the volatility of employment opportunities in the tourism sector. Yet the post-cyclone impacts have been dwarfed by the 2020 COVID-19 pandemic that brought the tourism sector in Vanuatu to a near-complete standstill ( Vanuatu National Statistics Office, 2020 ). Many hotels and resorts had to close permanently, while others had to lay off most of their staff and went into temporary hibernation. A luxury resort in northern Efate reportedly discontinued all its community engagement activities ( Connell, 2021 ). Although Vanuatu has had only three cases of COVID-19 (as of September 6, 2021) all of which occurred in quarantine, there is a severe risk that it will take Ni-Vanuatu communities much longer to recover from the economic fallout of COVID-19 than from Cyclone Pam, as many have become dependent on the foreign-dominated tourism sector. To make matters worse, remittances from temporary migrant workers have dried up due to border closures in Australia and New Zealand (cf. Connell, 2021 ). With many small tour operators and small- and medium-sized hotels and resorts not able to survive this protracted tourism crisis, multinational hotel chains may see opportunities to capitalize on the tourism crisis and scoop up land vacated by smaller businesses (cf. Neef, 2021 ). Vanuatu’s government will need to keep a close eye on such developments if it wants to provide a more level playing field for tourism actors and a more resilient and inclusive tourism economy in the post-COVID-19 recovery process. In a wider disaster risk management context, this study calls for disaster risk governance strategies in the tourism sector that address power differentials and inequalities that are often at the heart of vulnerabilities and compromised resilience.

Data Availability Statement

The datasets presented in this article are not readily available because the qualitative data sets contain information that could potentially identify the research participants. Requests to access the datasets should be directed to AN, [email protected] .

Ethics Statement

The studies involving human participants were reviewed and approved by Human Participants Ethics Committee - The University of Auckland. The patients/participants provided their written informed consent to participate in this study. Written informed consent was obtained from the individual(s) for the publication of any potentially identifiable images or data included in this article.

Author Contributions

The author confirms being the sole contributor of this work and has approved it for publication.

This research was made possible by a grant from the Faculty of Arts Research Development Fund, University of Auckland, New Zealand.

Conflict of Interest

The author declares that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Publisher’s Note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

Acknowledgments

The author would like to express his sincere gratitude to the research assistant, Sonia Ann Wasi, for her excellent support during the fieldwork. I am grateful to all research participants for their time, hospitality and generosity in providing their perspectives and stories. I am indebted to George Borugu, former Director of Vanuatu’s Department of Tourism for supporting this study.

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Saverimuttu, V., and Varua, M. E. (2016). Seasonal Tropical Cyclone Activity and its Significance for Developmental Activities in Vanuatu. Int. J. SDP 11 (6), 834–844. doi:10.2495/sdp-v11-n6-834-844

Seraphin, H. (2018). The Past, Present and Future of Haiti as a post-colonial, post-conflict and post-disaster Destination. Jtf 4 (3), 249–264. doi:10.1108/jtf-03-2018-0007

S. Gössling (Editor) (2003). Tourism and Development in Tropical Islands. Political Ecology Perspectives (Cheltenham, UK: Edward Elgar ).

Trau, A. M. (2012). Beyond Pro-poor Tourism: (Re)interpreting Tourism-Based Approaches to Poverty Alleviation in Vanuatu. Tourism Plann. Dev. 9 (2), 149–164. doi:10.1080/21568316.2011.630750

Uson, M. A. M. (2017). Natural Disasters and Land Grabs: the Politics of Their Intersection in the Philippines Following Super Typhoon Haiyan. Can. J. Dev. Stud./Revue canadienne d'études du développement 38 (3), 414–430. doi:10.1080/02255189.2017.1308316

Vaioleti, T. M. (2006). Talanoa Research Methodology: A Developing Position on Pacific Research. Waikato J. Edu. 12, 21–34. doi:10.15663/wje.v12i1.296

Vanuatu Department of Tourism (2020). The VSTP Tourism Crises Response and Recovery Plan (2020-2023) . Port Vila: Vanuatu Department of Tourism .

Vanuatu National Statistics Office (2020). Statistics Update: International Visitor Arrivals – July 2020 Provisional Highlights. Available at: https://vnso.gov.vu/images/Public_Documents/Statistics_by_Topic/Economics/Tourism/Current/IVA_7_July_2020.pdf (Accessed September 18, 2020).

Weir, T., and Virani, Z. (2011). Three Linked Risks for Development in the Pacific Islands: Climate Change, Disasters and Conflict. Clim. Dev. 3, 193–208. doi:10.1080/17565529.2011.603193

Wisner, B., Blaikie, P., Cannon, T., and Davis, I. (2004). At Risk: Natural Hazards, People’s Vulnerability and Disasters . 2nd Edition. London: Routledge .

Wittersheim, E. (2011). Paradise for Sale. The Sweet Illusions of Economic Growth in Vanuatu. jso 133, 323–332. doi:10.4000/jso.6515

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Keywords: disaster risk management, post-disaster recovery, land rights, tourism-disaster-conflict nexus, COVID-19, South Pacific

Citation: Neef A (2021) The Contentious Role of Tourism in Disaster Response and Recovery in Vanuatu. Front. Earth Sci. 9:771345. doi: 10.3389/feart.2021.771345

Received: 06 September 2021; Accepted: 02 December 2021; Published: 16 December 2021.

Reviewed by:

Copyright © 2021 Neef. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Andreas Neef, [email protected]

This article is part of the Research Topic

Integrated Disaster Risk Management: From Earth Sciences to Policy Making

Vanuatu feeling the pinch as coronavirus pandemic keeps tourists away

Water near the beach at the Havannah Vanuatu resort on the island of Efate. Image taken in July 2020.

With school holidays in Australia, Vanuatu's picturesque beaches and turquoise waters would normally be busy with tourists at this time of year — but due to the coronavirus pandemic, they're empty.

Key points:

  • Tens of thousands of people have lost jobs in Vanuatu's tourism industry
  • A large stimulus package was promised, but some say they have yet to receive any help
  • Vanuatu's Government said it couldn't afford to continue financial support beyond July

"Tourism has been decimated here," Liz Pechan from The Havannah Vanuatu, a five-star resort on the island of Efate, told the ABC.

"I was shocked for a little while, I think I was a bit dumbfounded: like how can this happen, how can the world just stop?"

Like the vast majority of hotels, Ms Pechan currently has no bookings, and more than 30 staff have already been let go.

Tens of thousands of workers in the country's tourism industry are believed to have lost their jobs due to the pandemic.

"There was a lot of tears from both those who were staying and those who were leaving," Ms Pechan said.

"We're very connected with our community, and it was very tough to look someone in eyes and say, 'Look, I'm really sorry I've had to make this decision, it's not because I want to make this decision.'"

A beach at the Havannah resort in Vanuatu, on the island of Efate. Photo taken from video filmed in July 2020.

The Vanuatu Government has promised its biggest stimulus package ever to try soften the blow, and at 4.2 billion vatu ($52 million), it's considered to be one of the largest in the Pacific on per capita basis.

But people say they are yet to receive any of the relief payments promised for those who have lost work.

Selling homemade donuts to get by

Gideon Rambe sells homemade donuts, known as gateau, by a dirt road. He has a colourful rainbow umbrella over his stall.

Twenty-three-year-old Gideon Rambe lost his job as a pizza chef at another exclusive island resort. Four months on, he's still without formal work.

"They said to me now we are closed, because Government are approving now no more flights for planes coming to Vanuatu," Mr Rambe said.

Instead, he wakes up at 3:00am each morning and works seven days a week, selling homemade donuts, called kato locally.

He said he was making enough to get by, and was saving up to buy a pizza oven so he could open his own take away business.

But he said dozens of his former colleagues were not doing as well.

"Some of them don't do anything," Mr Rambe said.

"I talk to them ... 'I'm at home, I do kato. If you want, I will teach you and show you.'"

"I tell them, you must work hard! When the resort is not open, we try to do something."

'I need to keep my family going'

Joslyn Garae Lulu stands behind shelves with some of the woven goods she sells. She is smiling for the camera.

It's not just those directly employed by resorts and hotels who are suffering.

"It's quite challenging. It's tough on us, for me," said Joslyn Garae Lulu, the proprietor of a successful small handicrafts business.

She said her enterprise had been destroyed by the international border closures, which have kept tourists out of Vanuatu.

"Whatever I have in stock, I can't sell them because we don't have customers anymore," she said.

"I'm a widow, I need to keep my family going, my kids need to go to school, and we need food."

A handicrafts market in Vanuatu is shown mostly empty in this photograph taken in July 2020.

Ms Lulu said she had seen nothing of the income payments that were promised for people who had lost work due to the pandemic.

"Whatever savings we had, we used up," she said.

"They promised us a stimulus package, but now as we are speaking, there's nothing yet."

Double disaster means stimulus can't last forever

Vanuatu's finance minister Johnny Koanapo sits down for an interview. Image taken in July 2020.

Vanuatu's Finance Minister Johnny Koanapo said he was happy with how his Government has handled the growing economic crisis.

"It's over 4.2 billion vatu [in stimulus] that we've rolled out. I'm satisfied with the way it's going, although this is the first time ever we're running this stimulus package," he said.

He confirmed the Government would extend the income support through July, but admitted they wouldn't be able to afford it beyond that.

Cyclone Harold, which devastated the country in April , left Vanuatu with a mammoth damage bill of about 28 billion vatu ($350 million).

"The stimulus package, in particular the employment stabilisation package that's going out, it's not something you can sustain over time, especially with the uncertainty that's hanging over us," Mr Koanapo said.

"You don't know when COVID is going to finish, so we're switching policy on that in the coming weeks and months."

He said the aim of that switch was to make Vanuatu more self-sufficient, focusing on food security and bolstering the local agriculture sector — an area that has come under unprecedented pressure due to both Cyclone Harold and the global coronavirus pandemic.

The natural disaster damaged local food production, while the virus has interrupted imports of vital foodstuffs.

"It's just the tough reality that this country's faced with — it's a beautiful country, but we're faced with a lot of these natural disasters that keep affecting our economy," Mr Koanapo said.

"We want to create a resilient system where people can call on you to depend on agriculture, and it's created a kind of character as well in our minds that you have to be resilient in tough times, because tough times are here to stay."

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Pango, a village just outside of Port Vila on Efate, Vanuatu.

Vanuatu, one of the last Covid hermit nations, to open to tourists after two years

The tourism-dependent Pacific country will reopen with almost no restrictions in July, though there are concerns about lack of airline deals

Vanuatu, one of the last Covid hermit nations, is set to open up to international travel, but there are concerns the country is not ready to restart tourism, with a lack of deals with foreign airlines posing a significant problem.

From 1 July, international tourists will be able to return to Vanuatu, a country of 300,000 people three hours from Australia, which has had some of the toughest border restrictions in the world through the pandemic .

Vanuatu closed its borders to visitors in March 2020, only allowing a capped number of residents and visa holders to return throughout this period, with strict quarantine requirements.

But from next month, the rules will relax almost completely, there will be no quarantine or arrival caps, with travellers – vaccinated or unvaccinated – allowed to enter the country if they can show a certified negative rapid antigen test taken 24 hours before arrival.

The tourism-dependent country is keen to get visitors back, particularly as nearby Pacific nations, including Fiji and Samoa, reopen to tourists. Before the pandemic, tourism made up around 40% of GDP. In April 2020, just a few months into the pandemic, the Vanuatu government estimated that 70% of tourism jobs had been lost due to Covid-19. Last year, the Vanuatu government estimated the combined economic cost of Covid-19 and Cyclone Harold at around $850m.

However, there have been concerns that the tourism industry is not ready for travel to resume, with a particular concern about the lack of deals with foreign airlines for travel into Vanuatu.

A drone shot of the island of Rah, in the Banks group of islands in Vanuatu’s far north.

Currently travel to Vanuatu is only possible through Air Vanuatu, the country’s beleaguered national carrier, which only has two aircraft for its international operations. There are concerns that if anything were to happen to the heavily indebted national airline, Vanuatu would become a hermit nation once again.

Air Vanuatu turned on its online booking system at the end of April, with Air Vanuatu chief commercial officer Greg Wilson saying bookings for travel “are starting to look healthy”.

“We have a very strong demand for New Zealand, the majority of which are seasonal workers wanting to come home, but we are seeing very good numbers starting to come in,” Wilson said.

The national carrier will also resume its services to the national capital Port Vila, from major Australian capital cities – Brisbane, Sydney and Melbourne. It has also scheduled flights to New Zealand, Fiji and the Solomon Islands.

The Vanuatu Tourism Office’s CEO, Adela Issachar Aru, told the Guardian that Vanuatu has been working hard to get ready for the reopening, with air connectivity a significant component of the nation’s tourism recovery strategy.

On Tuesday, Virgin Australia announced it would start direct services from Brisbane to Port Vila from March 2023, with up to five flights a week.

“Vanuatu stands ready to welcome Australians back to our shores from July 1 and the Virgin Australia scheduled flights from Brisbane to Port Vila provide even more choice for Australians answering the call of Vanuatu,” said Issachar Aru, who added that talks are also underway with Qantas and Air Cal.

She said the industry understood the importance of connectivity and that if not addressed in time, Vanuatu would lose out to other markets in the Pacific that are also reopening.

“Even though we have not yet secured the approvals of the other foreign airlines coming into the country.”

Sophia Rodwell, acting manager at the Holiday Inn, Port Vila, Vanuatu, says the industry is excited to welcome people back after the pandemic.

Glen Craig, the chair of the Vanuatu Business Resilience Council, says he views air connectivity as one of Vanuatu’s significant risks. The only operator currently scheduled to fly in and out of Vanuatu is the national carrier, Air Vanuatu.

The airline is heavily in debt and has repeatedly relied on government bailouts to stay in the air.

“Vanuatu is dependent on its heavily indebted national airline, which is the only airline that flies to New Zealand, one of Vanuatu’s top three markets, and to Australia, which is our main market,” Craig said. “If something went wrong with the national carrier, which is making huge losses, and the government couldn’t fund it, we would be in some difficulties.”

The opposition leader, Ralph Regenvanu, is less optimistic about the nation’s readiness.

“We have to open up, but we are definitely not ready. There are no confirmed agreements for [foreign] airlines to fly to Vanuatu. We’ve got a few weeks yet, so we can only hope something happens,” Regenvanu said.

“I think we all have our hopes up about the opening of the country for tourism, but I think we are going to be disappointed.”

Vanuatu’s closed borders meant it kept out the Delta variant of coronavirus. Omicron swept through the country earlier this year and has now been recorded in all six provinces. But hospitalisations and deaths due to Covid have been few, with just 14 recorded deaths and 10,500 cases. Just under 40% of the population is fully vaccinated.

Sophia Rodwell, acting manager at the Holiday Inn, one of the capital’s largest full-service resorts, says the industry is excited to welcome people back. She says the resort is well staffed and well-prepared.

“Like any well-executed plan, we have been working in stages,” Rodwell said.

First arrivals into the country are expected to be those visiting family and friends, with hopes for growth in wider tourism arrivals in the months ahead.

“The big change in the industry’s tourism plan was to maximise its natural assets when compared to markets such as Fiji,” Rodwell said.

“So, white sand beach? Tick. Surf? Tick. Reef? Tick, but Vanuatu also has much more. It’s got blue holes, it has the jungle, it has waterfalls, and so our positioning really leans heavily on that.”

For smaller tourism operators, such as family bungalow owners and small tour operators hard hit by more than two years of no income, the government has initiated a low-interest loans program to allow them to rebuild.

But there are concerns about the state of the tourism infrastructure across the main islands, with many considering it will take time for the tourism sector to rebuild and retrain new staff.

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Development of the tourism sector in vanuatu from 1995 to 2020.

Tourists per year in Vanuatu

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Tourism receipts in Vanuatu per year

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How Vanuatu’s tourism industry can recover after Cyclone Pam

negative impacts of tourism in vanuatu

Lecturer, School of Business, The University of Queensland

negative impacts of tourism in vanuatu

Senior Lecturer in Event Management, The University of Queensland

Disclosure statement

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

University of Queensland provides funding as a member of The Conversation AU.

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negative impacts of tourism in vanuatu

As the clear-up following Cyclone Pam begins in earnest in Vanuatu, thoughts are beginning to turn to how to help this small island state recover from the disaster. Repairing damaged infrastructure such as homes, utilities, schools and shops is a vital first step. However, repairing the damage to livelihoods will take longer.

Vanuatu, like other small island states in the Pacific, is heavily dependent on tourism. In Vanuatu, tourism accounts for about 20% of GDP , with the remainder of the economy relying mostly on cash crops such as copra, and subsistence farming. Vanuatu has a total population of around 277,000, yet welcomes over 350,000 visitors each year. Around 110,000 fly in by air, with the bulk of the rest being day visitors arriving by cruise ship. But Cyclone Pam wreaked havoc and images of the devastation have been beamed around the world. Many of these visitors will be staying away for the foreseeable future. There is also no point in trying to persuade visitors to come back before the local people are ready to welcome them.

Helping disaster-struck destinations to recover their visitor numbers is a key part of ongoing economic recovery. Australia and New Zealand are by far the biggest source markets for Vanuatu. The island nation’s tourism industry is now faced with the challenge of convincing these tourists that Vanuatu is willing and able to offer an enjoyable holiday experience.

This challenge is intensified by media images of devastation and destruction. While it plays a crucial role in drawing awareness to the crisis, the media also shapes tourist perceptions about the destination that can be long-lasting.

For instance, media coverage of the impact of Cyclone Pam on Vanuatu is likely to have caused concern among tourists who have existing travel plans. Resorts and travel companies are currently dealing with cancellations and postponements. It is possible that in the tourist’s mind the entire destination is closed for business, despite the fact that some resorts and tourist areas remain fully operational. The enduring images of devastation could deter tourists for up to twelve months. So how can Vanuatu’s tourism industry counter these negative perceptions and restore their destination image?

We recommend a number of recovery marketing strategies that may assist Vanuatu to attract tourists in the aftermath of Cyclone Pam.

Destination marketing authorities and operators should focus their initial promotional efforts on those who have previously visited Vanuatu. Past and frequent visitors are more likely to return sooner than those who have not previously visited. Loyal visitors are also more likely to be understanding of any disruptions associated with the recovery process.

According to research we did on the impact of the 2011 Queensland floods , tourists are likely to be motivated by altruism when considering whether to visit a destination struck by disaster. When seeking to encourage tourists in the immediate future, messages that communicate the importance of tourism to the nation’s recovery may appeal to potential visitors.

Some tourists might be reluctant to visit Vanuatu for fear of getting in the way of recovery and there is no point in trying to persuade them to visit before the local people are ready to welcome them. However, once the community is showing signs of recovery, marketing messages that promote the community’s readiness and willingness to welcome visitors will counter these concerns.

The majority of tourists, in particular those with limited experience of Vanuatu, may be confused as to what resorts and attractions remain accessible and open for business. Those considering travelling to Vanuatu will also have concerns regarding accessibility. It is therefore important to keep tourists up to date with factual information about the status of the destination and the tourist experiences Vanuatu is able to offer. Social media sites should also be closely monitored to address the concerns of incoming visitors.

Following a disaster, it is common for operators to offer discounts and special rates as a way of encouraging tourists. However, discounting tour packages and accommodation rates may simply reinforce negative perceptions by suggesting that the tourist experience may be jeopardised. Offering added value such as complementary breakfast or stay five nights pay for three is a better option.

Tourism will play a vital role in the economic recovery of Vanuatu. One of the best things people can do to help the people of Vanuatu get back on their feet is to make this island nation their next holiday destination.

  • Cyclone Pam

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Development, Tourism and Commodification of Cultures in Vanuatu

Profile image of marc tabani

This paper addresses two significant features of increasing commodification of the life-style, environments and ceremonial events of rural people in post-colonial Vanuatu: the growing economic importance of tourism, especially in Vanuatu; and the various and novel political and economic uses of island ‘kastom’. A short history of the development of tourism on the island of Tanna shows that even locally managed tourist activities can lead to division, instability and inequality of wealth among villagers. On Pentecost, the commercial exploitation of huge traditional ceremonies is even more deleterious since it contributes to the weakening of the people’s symbolic identification with their culture and to their traditions (kastom) becoming merely a saleable commodity. The monetisation of rural communities stands at the core of this transformation and degradation of traditional rural life, since it encourages land grabbing and wage employment and transforms peasants into impoverished workers in exile in their own lands.

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marc tabani

negative impacts of tourism in vanuatu

Tourism Planning & Development

ABSTRACT In Vanuatu—a least developed country in the south-west Pacific region—the villages of Mangaliliu and Lelepa Island in the north-west region of Efate (known collectively as the Lelema communities) are attempting to alleviate conditions of poverty through a communally owned and managed tour enterprise known as Roi Mata Cultural Tours. This paper critically examines the ways in which the Lelema communities are (re)interpreting globalised tourism-based approaches to poverty alleviation—addressed here under the rubric of pro-poor tourism (PPT)—in terms of notions that reflect local realities and locally valued measures of poverty reduction. The approach advocated in this paper adopts a more local or grassroots perspective on PPT as a means of generating a more nuanced understanding of the scope for PPT initiatives within Vanuatu. The current international discourse of PPT fails to address or comprehend the more complicated and contingent forces operating at the local level in polities such as the independent Melanesian states. An approach to PPT which emphasises grassroots perspectives is proposed that promotes local cultural reconfigurations of tourism through a process of glocalisation. However, without the implementation of broader support structures, mechanisms and networks, these glocalised business models will struggle to compete in the global market economy and to meet local community expectations.

Annals of Tourism Research

Joseph M Cheer

The land diving ritual or naghol of South Pentecost Vanuatu is living proof of how tourism heightens community tensions when traditional culture is commercialised. Kastom, an overarching framework under which traditional culture is defined, is predicated on an agenda of reinforcing tradition. However, tourism imposes transformation and responds to contemporary livelihood priorities of traditional peoples. The increasing precariousness of customary livelihoods and questions over its present-day relevance has made inimitable aspects of traditional culture increasingly marketable. Reconciling the nature of naghol commercialisation and overcoming the constraints of traditional patriarchal authorities (“big-men”) and an entrenched tourism industry network is critical if widespread benefit and lasting legacies for the “grassroots” are to be realised.

Journal of Anthropological Research

Margaret Critchlow

Keir Reeves

Made in Oceani. Social Movements, Cultural Heritage and the State in the Pacific

This is chapter 9 in the book 'Made in Oceania'. I describe a historical process of codification of kastom that took place in the social terrain between local chiefs in North Ambrym and the colonial district agents in the 1960s. I explore how the concept of kastom has in many ways served as an ideal appropriation of ‘cultural heritage’ – a concept that was at the core of the colonizers’ experience of native life. I situate that encounter between concepts inside the social movement that led to the Independence of Vanuatu in 1980, and aim to highlight how the contemporary discussion about ‘intellectual property rights’ was already anticipated in the controversies between the North Ambrym chiefs at that point. These events can be situated in a long trajectory of inter-cultural encounters, each of which plays out the field of cultural heritage as a paradoxical, ambiguous and troublesome terrain.

Remembrance of Pacific Pasts

Margaret Jolly

Siobhan McDonnell

In S. Pratt & D. Harrison (Eds.), Tourism in Pacific Islands: Current Issues and Future Challenges. London: Routledge. This chapter adopts Va’ai’s stance and explores the paradox of the imaginings of people and place, using the case study of Chief Roi Mata’s Domain (CRMD) (Figures 1 & 2) –Vanuatu’s only UNESCO World Heritage site designated a “continuing cultural landscape” (Wilson, Ballard & Kalotiti, 2011, p.5). Vanuatu’s historiography is imbued with themes of hurricanes, sorcery, warfare and cannibalism (Spriggs, 1986) and the mythology of CRMD is an archetypal narrative of the harsh and distinctive Melanesian socialities predating the arrival of Europeans. CRMD is a mass burial site for the legendary Chief Roi Mata and his people, and symbolic of a dark and disturbing side to the country’s past (Garanger, 1982). CRMD is examined in this chapter to illustrate how the utilisation of such cultural heritage can serve to replace hackneyed and patronising imaginings of people and place with a more reflective understanding of a sophisticated and nuanced historical and extant milieu. This chapter sets out to achieve this by connecting dark tourism and archaeotourism, as reflected in CRMD, to the construction of people and place conceptions.

Ruben Colorni

This paper investigates the notion that increased tourism development in Bali has had infrastructural and religio-cultural effects on the island's agricultural industry. In particular, it will investigate the effects of such developments on the subak: Bali's millennial indigenous farming system and the embodiment of the Tri Hita Karana philosophy of Balinese Hinduism. Investigation of available literature suggests that state-driven mass tourism development in Bali has disrupted local agrarian economies, but also local expressions of culture and tradition, often commodifying them. The focus of the investigation has been placed on the perceptions and attitudes of farmers towards tourism in three different landscapes: an urban, semi-urban, and rural respectively. It will further attempt to discuss how these subjective perceptions compare to quantitative and statistical indicators. Field-work revealed two primary findings. First, that the intensity with which farmers felt affected by tourism development, if at all, was perceived in relation to their relative proximity to major tourism centres. Secondly, that two factors contributed to their qualitative judgement on such development: a) the level of control over the decision-making process they held and b) the type of tourism development they had experienced so far. Furthermore, the former was found to be tightly linked to the relationship that the subak had with other non-agrarian governmental apparatuses (the province, the kebupaten, etc.). By the latter is meant whether or not they felt that the tourism activities affected the preservation of their traditional cultural and agrarian practices. It also revealed that many farmers did not readily associate water scarcity with tourism development. Given the fundamental religio-cultural importance of water, reasons for this gap in perception are also explored through the paradigm of symbolic interactionism. This paper challenges the traditional concept of Community-Based Tourism (CBT) as inadequate, by itself, in addressing the problems identified. It will instead propose a model of future development to be complemented by the principles of Social Vocation of the Territory (SVT).

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Last Updated: January 23, 2024

10 Primary Disadvantages of Tourism [Problems with Tourism]

Are you trying to find out about the main disadvantages of tourism? Read this article to learn about the biggest problems with tourism today, including the negative impact of tourism on the environment.

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Danny Newman

disadvantagesoftourism-7821939

Want to know about the disadvantages of tourism? In this post, I discuss 10 of them!

Travel is one of the best things in life, right?

Instagram-worthy sunsets, exploring new cultures, trying exotic foods — and tourism’s great for the host destination and its economy too.

Don’t get me wrong. There are a lot of wonderful things that come with tourism. It can boost economies, create jobs, generate wealth, and support conservation efforts.

But have you ever stopped to consider the potential disadvantages of tourism?

In this post, I’ll dive into the impact of tourism on the environment, the economy, local communities, and much more.

I’ll also discuss what we can all do to be more responsible travellers.

Let’s get started!

theenvironmentalimpactoftourism-1880406

Here we go, then: Let’s start with the environmental impact of tourism!

Interested in the disadvantages of tourism? You might also like these posts…

  • A Complete Guide to Responsible Tourism
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  • The Advantages and Disadvantages of Travelling

The Environmental Impact of Tourism

To begin, let’s start with some negative tourism impacts that can occur to the area’s environment and ecology.

1. Greenhouse Gas Emissions

Let’s face it — almost everything about our modern lifestyle contributes to global warming through greenhouse gas emissions.

Unfortunately, this also includes travelling.

In fact, experts estimate that as much as 5% of the world’s emissions of carbon dioxide are directly related to travel.

The most polluting type of travel, not surprisingly, is flying.

Planes account for 40% of greenhouse emissions within the tourism sector, with cars and taxis making up another 32%.

There’s also an environmental impact from hotel emissions too. Most accommodations still rely on fossil fuel energy sources to run air conditioning, heating, laundry services, pools, and spas.

In addition, companies need transportation and power to build and maintain hotels, clean up waste, and bring in food (and other products) from other regions.

Although some tourism companies are “going green,” many have not yet made the switch to renewable energy resources.

2. Overuse of Water

Sadly, 40% of the world’s population doesn’t have access to clean drinking water, let alone “extra” water for tourists to use in hotels, pools, and spas.

As an example, Las Vegas, Nevada lies in the middle of the desert and receives an average of four inches of rainfall per year.

Meanwhile, its residents (and millions of tourists) use a whopping 489 million gallons of water every single day .

In most places, the high tourist season coincides with the drier or less rainy parts of the year.

This compounds the issue as limited groundwater gets directed to tourist accommodations and attractions, leaving residents and farmers without adequate water.

In drought-stricken areas like Spain, Greece, India, Bali, and Zanzibar, this can spell disaster for the local population, increasing salinity in remaining freshwater and hindering farmers’ abilities to grow crops.

impactsoftourismontheenvironment-6868266

Now you know the first 2 impacts of tourism on the environment ,  let’s take a look at what’s left on the list!

3. Increased Waste Production

Did you know that one tourist can produce as much as 12kg (26 pounds) of solid waste per day ?

Why does this happen? Your guess is as good as mine. But here’s one theory:

Most people want to relax and take it easy on holiday.

Even if they adopt good habits at home like reusable bottles and shopping bags, chances are they aren’t doing those things on vacation.

Many parts of the world still rely on single-use plastic items, a lot of which ends up in the ocean and on the beaches that tourists visit.

Even in more eco-conscious places like Europe, the trash is out of control during peak season — there’s 40% more marine litter in the Mediterranean during the summer months!

Trash isn’t the only waste product, either.

While on holiday, travellers tend to order (and waste) more food, especially in restaurants and buffet settings.

There’s also the issue of sewage pollution, as well, especially in countries that lack the resources to properly dispose of it.

Sewage runoff that hasn’t been properly treated often ends up in the ocean, lakes, wetlands, and other natural areas, harming the local plant and animal life.

4. Loss of Biodiversity & Ecosystems

The rise of ecotourism is a two-edged sword.

On one hand, it increases awareness of the fragile ecosystems on our planet. On the other, it’s destroying them.

As more travellers seek to get closer to nature, destinations that feature rainforests, coral reefs, wetlands, and alpine forests are more popular than ever before.

Unfortunately, this influx of humans wreaks havoc on the very environments they’re hoping to admire.

To make way for more tourism, local governments may need to mine, pave, drain, develop, or deforest the area.

The results can include soil and sand erosion and the destruction of natural habitats.

Of course, development also leaves less space for the animals and plants that thrive in the area. Worldwide, an estimated 1 million different species are threatened with extinction in the next few decades.

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In the following section, we’ll run through the social problems with tourism.

Potential Social Problems With Tourism

Until now we’ve focused on the environmental impact of tourism, but this isn’t the only potential disadvantage. Let’s switch gears and consider some negative impacts of tourism on society.

5. Displacement of Local Populations

Have you ever stayed at a five-star resort on the beach or pulled into port on an exotic island ?

Chances are that the pristine coastal area wasn’t just sitting there empty. More than likely, local residents had homes and businesses there that got “bought out” to make room for hotels, chain restaurants, and tourist attractions.

This displacement leaves less room for locals, often pushing them into crowded, poorer areas to make way for more tourism.

It can also erode the culture and identity of the destination as major corporate chains replace smaller “mom-and-pop” type businesses.

For locals who choose to work in the tourism sector, their jobs are often menial, low-paying, and seasonal, with little job security or opportunity for upward movement.

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Too much tourism or too much tourist in one place is another tourism impacts our society…

6. Over-tourism

A word that literally means “too much tourism,” over-tourism is exactly what it sounds like — too many tourists descending on one place.

Prime examples include Thailand’s beautiful Maya Bay, the now-famous filming location for The Beach .

The fragile reef ecosystem and island were so destroyed by boat traffic, foot traffic, and plastic trash that the Thai government closed the island to visitors — for four years.

Other places notorious for over-tourism include Barcelona, Venice, Capri, Bali, and Boracay.

In fact, Venice went so far as to ban cruise ships from its historic centre and impose a “tourist fee” for day-trippers.

Why are governments taking such drastic measures against over-tourism?

Aside from the environmental problems that come with too many people in one place, it can also have a damaging effect on the locals’ ability to survive there.

In Barcelona, for example, many homeowners have turned their apartments into Airbnbs and VRBOs, driving rent prices up a shocking 51% in just a decade.

This has forced many residents into the (more affordable) suburbs while adding fuel to the problem of over-tourism in the city centre.

7. Exploitation of Local Cultures

We all love to travel to enjoy different cultures, but in some destinations, there’s a fine line between “enjoyment” and “exploitation.”

As more tourists visit an area, especially for cultural exploration, something called commodification often occurs.

This means taking an original aspect of local culture and commercialising it for mass consumption.

For example, in parts of Canada and the United States, tourists pay money to witness spiritual ceremonies “staged” by Native American communities.

At the same time, they buy themed items (such as totem poles or amulets) that hold deep meaning for the local culture but have been degraded to little more than cheap souvenirs.

In other areas, commercialising culture leads to locals wearing traditional costumes and putting on shows solely to entertain tourists.

For some people, this can be viewed as mocking important traditions.

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Next up: other negative impacts of tourism we must consider!

Other Negative Impacts of Tourism

To round out our discussion, here are a few more potential disadvantages of tourism to consider.

8. Poorly Behaved Tourists

From stealing beach sand and slapping immigration officials to falling off statues after a night of binge drinking, the headlines are full of tourists behaving badly.

For whatever reason, some travellers feel free to act in rude, disrespectful, and even dangerous ways that they would never behave at home.

Even if they don’t get drunk and rowdy, tourists sometimes fail to show honour to the cultures and traditions of the country they’re visiting.

They may break rules or codes of conduct by dressing or gesturing in a way that offends locals. Or they may hold themselves in higher regard than the locals, perhaps even making derogatory racist remarks.

All of these behaviours increase hostility towards tourists and may even widen the socioeconomic gap in the region.

9. Foreign-Owned Businesses

In many areas, the majority of hotels, resorts, restaurants, and attractions are not owned or managed by locals.

Often they’re built and maintained by large foreign corporations and conglomerates.

As a result, most of the money coming into the country is being used for and by visitors, which can lead to significant losses for smaller, locally-owned businesses.

Because these local businesses miss out on opportunities to grow and expand, the country’s economy may suffer.

10. Unequal Growth of Infrastructure

Closely tied to the previous point is the problem of unequal or unfair infrastructure growth.

In many cases, the money coming into a tourist destination goes right back into developing and maintaining only the destination.

While the money goes back into the local tourism industry, other regions that desperately need improvement are neglected.

Rather than putting funds into areas that need more infrastructure — and improving the lives of local citizens — the government may choose to build more resorts and tourist attractions instead.

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Last but not least, here are the 20 ways to minimise the negative impact of tourism.

How to Minimise the Negative Impact of Tourism

Our discussion is starting to sound a bit gloom-and-doom, so how can we put a positive spin on it?

We may not be able to solve all these problems with tourism overnight, but there are some things you can do to minimise your tourism impacts.

Here are 20 simple ways you can become a more responsible and respectful traveller:

1. Educate yourself about the local culture, etiquette and customs before you travel.

2. Stay at and dine in locally-owned establishments rather than corporate-owned chains.

3. Explore destinations that are “off the beaten path” rather than places known for over-tourism.

4. Learn (and try to use) a few words and phrases in the local language.

5. Act respectfully at sites of religious, historical, and cultural significance.

6. Reduce or eliminate your use of plastic and other waste products — reuse and recycle whenever possible.

7. Avoid travelling during peak tourist season.

8. Travel via train, bus, or other public transportation when possible.

9. If you must fly to your destination, choose direct flights to minimise your carbon footprint.

10. If you wish to travel with a tour group, seek out an eco-friendly company that employs locals and uses locally-owned accommodations and attractions.

11. Avoid “tourist trap” destinations and everything that comes with them, such as all-inclusive resorts, mega cruise ships, and commercialised cultural displays.

12. Never take “natural” souvenirs such as rocks, wood, or beach sand — not only does it destroy the environment, but it’s probably illegal.

13. Don’t buy souvenirs made from endangered species (i.e., natural furs, crocodile skins, tortoiseshell, etc).

14. Stay in one destination longer rather than moving around between many different areas.

15. Avoid using platforms like Airbnb or VRBO, especially in overtouristed areas.

16. Bring your reusable water bottle, drinking straw, cutlery, and shopping bags from home to reduce plastic waste.

17. Buy food from local markets and independently-owned restaurants rather than chain grocery stores.

18. Be mindful when you take pictures and always ask permission before you photograph someone.

19. Dress appropriately for the culture you’re visiting — this might mean covering your shoulders, knees, feet, or head.

20. Buy locally-made souvenirs from local vendors rather than those “Made in China” knockoffs.

Battling the Disadvantages of Tourism

Tourism can do wonders for local economies, but there are some definite disadvantages of tourism we can’t ignore either.

Environmental problems, pollution, exploitation, and displacement of locals are just a few of the problems with tourism we’ve discussed today.

We also listed some ways you can be a more responsible traveller and minimise your impact while you travel.

Would you like to take this idea of responsible travel one step further?

Read this article next and learn more about the benefits of eco-friendly travel!

Consequences of tourism on people and places.

There are many social, economic and environmental impacts caused by tourism, both positive and negative, direct and indirect.

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Department of Tourism | Vanuatu

Reports, Plans & Policies

  • Relevant Acts
  • presentations

    Department of Tourism 2021  Business Plan and Annual Work  Program

    validation meeting presentation document.

      Below Is a list of Presentations presented at Emua

An Adobe Acrobat file

   Vanuatu International Visitor Surveys

      Below is a collection of reports produced using information collected from International Visitor Surveys.

  • RTI Compliance
  • Departmental Organisation
  • Tourism Partnerships

Department News

  • COVID-19 Updates
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  • APTC Micro-credentials Courses
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Useful Links

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  • About Department of Tourism
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  • Safe Business Operations

Consequences of tourism

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IMAGES

  1. Consequences

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  2. PHOTOS: The island of Vanuatu has been devastated by a monster cyclone

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  3. Petition · End The Negative Effects of Tourism on the Ocean · Change.org

    negative impacts of tourism in vanuatu

  4. How Vanuatu’s tourism industry can recover after Cyclone Pam

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  5. Tourism; 15 Pros and Cons, Facts, Impact

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  6. Consequences of Tourism

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COMMENTS

  1. PDF Prospects for the post-pandemic tourism and economic recovery in Vanuatu

    The Government estimated total economic damages at VUV 48.6 billion (US$ 450 million), equivalent to 64 per cent of Vanuatu's GDP. Due to the interruptions and damage to tourist infrastructure, many hotel and restaurants closed for three to six months and total tourist arrivals fell 11 per cent in 2015,18 year on year.

  2. After the cyclone: why relying on tourism isn't in Vanuatu's interests

    The World Travel and Tourism Council estimates that in 2013 tourism's total contribution to GDP (including wider effects) was 64.8%, generating 55.4% of total employment. The call for tourists ...

  3. Prospects for the post-pandemic tourism and economic recovery in Vanuatu

    The pandemic's impact was even more severe in highly vulnerable, tourism-dependent SIDS, with many of them closing their borders entirely to protect their populations and health systems. In this paper, we examine the impacts of the COVID-19 pandemic on economic development prospects in SIDS, through case study of Vanuatu, a tourism-dependent ...

  4. An Industry in Crisis: How Vanuatu's Tourism Sector Is ...

    This chapter focuses on Vanuatu's experience in terms of impacts to tourism businesses, a new domestic tourism campaign and public-private policy shifts to support the resilience of an industry in crisis. It presents three cases that illustrate the response and recovery efforts at the business, sector and policy levels.

  5. Frontiers

    Tourism is a key contributor to the economy of the Pacific Island country Vanuatu. Yet many Ni-Vanuatu have seen their access to natural resources lost or reduced as a consequence of foreign investment in the tourism industry and associated land leases, while few community members found secure employment in the tourism sector to compensate for those losses. The tension between externally ...

  6. PDF Development, Tourism and Commodification of Cultures in Vanuatu

    of Vanuatu can, on occasions, be doubled.2 To be urbanised in Vanuatu today means first and foremost to have temporarily or permanently left behind the semi-cash economy inherited from the colonial era, and to remain in a zone of direct state intervention (see Rio 2011). Vanuatu is listed among the least developed countries and receives regular

  7. Vanuatu feeling the pinch as coronavirus pandemic keeps tourists away

    The tourism slump has had a devastating effect on the country's tourism-driven economy. (Supplied: Dan McGarry) The Vanuatu Government has promised its biggest stimulus package ever to try soften ...

  8. Cruise tourism in Vanuatu: Impacts and Issues

    Cruise tourism in Vanuatu: Impacts and issues. Oral Presentation Working Paper. Mr. Greg Watt , Dr. Hamish Bremner. 1. Auckland University of Technology. It is acknowledged that tourism is a ...

  9. PDF TRAVEL & TOURISM ECONOMIC IMPACT 2020

    TRAVEL & TOURISM ECONOMIC IMPACT 2020 T ravel & Tourism is one of the world's largest sectors, driving socio-economic development and job creation. It plays an important role in driving prosperity, empowering women, youth and other groups of society. The benefits of Travel & Tourism spread far beyond its direct impacts in terms of GDP and ...

  10. PDF The Vanuatu Tourism Adaptation System a holistic approach to reducing

    This process was supported by the input of three experts (Onyango Sahin, Awiti, Chu & Mackey, 2016) in the field of tourism and climate change adaptation and/or climate change adaptation in the South Pacific. The grouping of the variables reduced the com-plexity of the system but also resulted in a reduction of focus on certain issues, such as ...

  11. PDF Vanuatu Sustainable Tourism Strategy

    Reflection During COVID - Some Highlights. • MFAT - Pacific Destination Differentiation Research Report. • Attracting one segment of the market: - Sun, sand and swim (all inclusive resort image) - Vanuatu ranked highest staying in resorts. - Others ranked high with visiting villages - more engaged with communities.

  12. PDF DOT039 DoT Vanuatu Sustainable Tourism Strategy

    Goal 3: Sustainable and responsible tourism products and services developed, supported, and marketed to attract responsible high-value tourists. Goal 5: Sustainable and responsible tourism brings improved income and well-being for Vanuatu and its people. 2.4.1 Develop music performance spaces for local artists.

  13. Vanuatu, one of the last Covid hermit nations, to open to tourists

    Vanuatu, one of the last Covid hermit nations, is set to open up to international travel, but there are concerns the country is not ready to restart tourism, with a lack of deals with foreign ...

  14. (PDF) An Industry in Crisis: How Vanuatu's Tourism Sector Is Seeking

    A chAnged World: the ImPActs of the PAndemIc on vAnuAtu's tourIsm Industry Tourism is deeply integrated throughout Vanuatu's economy. From March 2020, the tourism-related value stream became immediately evident with the sudden loss of jobs and livelihoods in both the formal and informal sectors, as tourism businesses closed.

  15. PDF Vanuatu

    Vanuatu, the central bank, kept its key policy rate at 2.25%, unchanged since March 2020. The current account fell into deficit with higher global commodity prices. Increases in remittances, exports of goods, and tourism receipts were insufficient to offset the rise in imports. Higher global prices pushed fuel import bill up by 150%, while ...

  16. Development and importance of tourism for Vanuatu

    Tourism in Vanuatu Vanuatu recorded a total of 82,400.00 tourists in 2020, ranking 148th in the world in absolute terms. That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Vanuatu, the result is much more comparable picture ...

  17. How Vanuatu's tourism industry can recover after Cyclone Pam

    Vanuatu, like other small island states in the Pacific, is heavily dependent on tourism. In Vanuatu, tourism accounts for about 20% of GDP, with the remainder of the economy relying mostly on cash ...

  18. PDF Vanuatu Sustainable Tourism Strategy (2020-2030) & Provincial

    People's Plan)forms the basis of the tourism sector policy, the Vanuatu Sustainable Tourism Policy2019-2030 (VSTP), which aims to protect and celebrate Vanuatu's unique environment, culture, custom and people through sustainable and responsible tourism. •The VSTP objectives are to incorporate Ni-Vanuatu culture, traditional knowledge and ...

  19. Development, Tourism and Commodification of Cultures in Vanuatu

    In S. Pratt & D. Harrison (Eds.), Tourism in Pacific Islands: Current Issues and Future Challenges. London: Routledge. This chapter adopts Va'ai's stance and explores the paradox of the imaginings of people and place, using the case study of Chief Roi Mata's Domain (CRMD) (Figures 1 & 2) -Vanuatu's only UNESCO World Heritage site designated a "continuing cultural landscape ...

  20. 10 Primary Disadvantages of Tourism [Problems with Tourism]

    To round out our discussion, here are a few more potential disadvantages of tourism to consider. 8. Poorly Behaved Tourists. From stealing beach sand and slapping immigration officials to falling off statues after a night of binge drinking, the headlines are full of tourists behaving badly.

  21. Consequences of Tourism

    There are both positive and negative impacts on locals and tourists because of tourism. A positive impact is that tourism has created a large amount of cultural awareness towards the Ni-Vanuatu and Melanesian cultures and many people, including tourists, respect this.One of the main reasons tourists go to Vanuatu is for it's culture and most tourists are interested in it.

  22. Reports

    Vanuatu International Visitor Surveys. Below is a collection of reports produced using information collected from International Visitor Surveys. Executive_Summary_Vanuatu_International_Visitor_Survey_Annual_Results_2015.pdf [1.27 MB] VANUATU_INTERNATIONAL_VISITOR_SURVEY_FACTSHEET_2015.pdf [87.51 KB]

  23. Consequences

    Tourism can lead to many buildings and services being opened in Vanuatu. Local communities can also benefit from these. Tourism can also increase worldwide awareness of Vanuatus issues of poverty and global warming issues. A negative impact of tourism on the people of Vanuatu is the idea of workers being exploited.