parasol travel co

Brand Strategy + Design for Parasol Travel Co, Sustainable Travel Agency

• Brand strategy
• Brand design

Getting Started with Branding

Alyssa reached out for brand strategy and design services because she wanted her new travel agency brand to be portrayed as ‘quality’ and ‘professional’. As a consumer, she appreciates when businesses have clean and simple branding, and wanted the same for her own business. 

Brand Strategy + Design

After working through the brand strategy, it was clear where Parasol Travel Co. (and Alyssa) really wanted to focus – sustainable, eco-friendly travel. 

It was so much fun listening to her talk about the benefits of sustainable travel and why it’s important to her and her brand. She immediately lit up whenever we discussed the importance of traveling sustainably and the positive effects it can have on the local population.  

Brand Values: Be authentic; Be enthusiastic; Be open-minded; Be responsible; Deliver quality 

For her brand’s personality, the focus was on balancing her professional experience and expectations while still being enthusiastic and fun. She wants her community to feel excited, responsible, supported and care-free when they experience Parasol Travel Co. 

For the visuals, Alyssa was drawn to the monoline drawings so I wanted to incorporate that into her logo mark. And, since the focus is on sustainability, it was a no-brainer to add in elements from nature. Last, but not least, we wanted to incorporate a parasol – the symbol has a significance for Alyssa (hence the name) and it was a great way to tie in with the nature-focused line drawings.

From a Brand Season perspective, Parasol Travel Co. was a balance between Fall and Spring. The strong ties to culture and Alyssa’s love of knowledge made it an easy Fall Brand but her desire to bring fun and enthusiasm into the personality fit better with Spring. The colors are a darker shade to bring in the Fall feeling, and the fun pattern and fun flourishes of the logo add a touch of Spring. 

Alyssa Shaikh

Parasol Travel Co

“I am so excited about the Brand Strategy + Style Guide. I was amazed at how well it reflected how I want my brand to be portrayed.

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We use recycled materials in 100% of our products.

100% post-consumer recycled polycarbonate, predominantly sourced from discarded water cooler tanks and CD jewel cases, is low-impact, strong, and ultra-lightweight, making it perfect for our carbon-neutral Aviator suitcases.

Giving post-consumer plastic a second life

Natural cotton fiber combines with thread made from recycled post-consumer plastic bottles to create a durable canvas, finished with a silicone coating (which has a lower environmental impact, contains fewer chemicals, and has a longer lifespan than other plastic-based coatings) to protect it from stains. Our Ecocraft Canvas® gets the sustainable stamp of approval from the Oeko-Tex Standard 100, and the Global Recycled Standard.

Recycling at its best

100% post-consumer plastic bottles transform into an ultra-lightweight, water-resistant fabric that we use in just about every product we make. Our Negative Nylon® gets the sustainable stamp of approval from the Oeko-Tex Standard 100, and the Global Recycled Standard.

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We obsess over the details. That means that we don’t overlook any part of our products when it comes to sustainability—and zippers are one of them. Why shouldn’t they be recycled?

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Let’s make 2023 the year of the sunbrella

With extra-hot days on the rise, parasols are poised to reclaim their place in the sun.

By Corinne Iozzio | Updated May 17, 2022 4:48 PM EDT

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Summer’s right around the corner, but the heat is already on. From unrelenting sunshine to sizzling grills,  feeling hot  (and  cooling down ) are part of the daily grind now.  PopSci  is here to help you ease into the most scorching season with the latest science, gear, and smart DIY ideas.  Welcome to Hot Month .

Most Americans are using umbrellas wrong. At least that’s true if you consider the personal canopy’s origin story. The first umbrellas, which date back thousands of years, were not meant to protect against precipitation, but to fend off the sun. Yes, they were sun umbrellas: parasols. The idea that they could also keep us dry didn’t arise until about 500 years ago. In the centuries since—given that being wet strikes many folks as less pleasant than being hot—the shields became more popular with the masses in the rain as opposed to in the sun. 

But, as we experience greater incidents of record-breaking heat , the humble sun umbrella may be poised to claim its place in our everyday carry. A personal shield is, in fact, a one-two punch: Blocking UV rays can help reduce a person’s risk of skin cancer—the most common form of the disease in the US—while portable shade also offers relief from the heat. 

The best parasols to get through the summer

To toss in your go bag: coolibar sodalis.

Collapsing to less than a foot, its protective canopy stashes easily into a tote, backpack, or beach bag. Though it’s slightly heftier than a budget option, a double-layer canopy helps it withstand gusts—be they during a mid-summer squall or the salt-smelling ocean winds.

To share: Weatherman Golf Umbrella

With a 62-inch canopy, this burly umbrella can offer shade to you and a friend. The fabric is UPF 50, so scarcely any of the sun’s harmful rays will break through.

To go hands-free: Sport-brella Versa-brella

Where most might have a handle, this option clasps on. Wrap its jaws onto any round or square surface—from the arm of a lounge chair to the handle on a baby carriage—to free your hands. The mount has a 360-degree swivel, so it’s easy to adjust it as the sun moves across the sky.

To make a statement: Lily Lark Parasol

Though its appearance may be as fine as paper, the fabric in this line of umbrellas hits a protection factor of UPF 50+, so it keeps nearly all UV rays off your skin. A traditional bamboo frame and matching carrying case complete the hand-crafted look.

Why aren’t parasols more popular?

First, let’s accept that parasols alone aren’t a one-and-done solution. On the beach, for example, sunlight reflecting off the sand can still reach your skin. In fact, in a 2017 study published in JAMA Dermatology , subjects who slathered on SPF fared better against sunburn than those who simply camped out under their beach umbrellas; more than two-thirds of the latter group had at least one burned spot by the following day, compared to just one-quarter of the SPF group. 

What parasols do have on creams and lotions, however, is the ability to create a kind of microclimate. On average, shade can feel 10 to 15 degrees cooler than sunlight, offering respite from the blaze that generally leads to comfier living. A thermometer reading won’t be any different, but avoiding solar radiation is key to finding chill. Consider this: After a government-run campaign to get more men carrying sun umbrellas to reduce incidents of heatstroke in Japan, officials reported that parasol-toting fellas sweat less than dudes donning sun hats. 

[Related: The best beach umbrellas for a day of lounging .

These efforts also hit on the key sun umbrella sticking point: Culturally, we struggle to get on board. Even in countries where the devices are common—including China and throughout the Middle East—they’re predominantly used by women. Turkey, though, is a standout; one study found that umbrellas and hats are the most-common form of sun protection . Tech historians note that in Western culture, the parasol is tied largely to upper-class ladies, oh-so-very fussy and Edwardian, and faded out of fashion by the end of the 19 th century. 

Today, it appears that slinging a miniature beach umbrella over our shoulder on hot summer days simply doesn’t occur to us . Almost across the board, skin protection recommendations from dermatologists trumpet sunscreen, sun hats, UV protective clothing, and sunglasses, but few offer up the parasol. A 2013 study of their effectiveness out of Emory University notes that “it remains to be determined if the handheld umbrella can be a socially acceptable form of sun protection in the United States.”

How effective are parasols at blocking the sun?

That same research found that umbrellas purpose-built for sun protection are highly effective at blocking harmful UV rays. The team compared basic off-the-shelf rain umbrellas with one from Coolibar, a company that specializes in UV protective clothing. The Coolibar successfully shielded 99 percent of the harmful radiation, while a standard Totes model provided shade from 77 percent of the rays. And, overall, black umbrellas did a better job than other colors they tested, including pink and silver models. 

Sun-protective fabrics like those Coolibar uses have their own scale of efficacy, called ultraviolet protection factor (UPF). Think of it as the opposite of the SPF rating you see touted on sunscreen bottles—which are a measure of how long it takes exposed skin to burn in the sunlight. Rather than how much radiation gets through, UPF is about how much a fabric blocks. Products marked UPF 50, for instance, deflect 98 percent of the sun’s harmful rays.

Manufacturers tap chemical treatments and dyes to reach max protection, but synthetics like polyester and nylon do well on their own. That helps explain why Emory found any old umbrella will do a decent job casting off the sun. A ‘brella won’t replace your trusty sunblock, but it can amplify and prolong your protection—and keep you feeling fresh and cool—when used along with SPF. 

Corinne Iozzio is the former Editor-in-Chief of Popular Science. In that role, she oversaw an award-winning crew of science journalists—both editors and writers—who are obsessed with shining a light on the thousands of ways science and technology transform our lives daily. She lives in Washington Heights in New York City (or, as she affectionately refers to it, “Upstate Manhattan”) with her partner, an ever-expanding collection of vintage hand-blown glass, and a talkative tuxedo cat hellbent on knocking it all to pieces.

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The 9 Best UV Umbrellas of 2024

Add another layer of protection from the sun's rays

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

TripSavvy / Chloe Jeong

Whether golfing or strolling along the beach , a UV umbrella is a simple, portable shade solution that helps protect you from overheating, damaging your eyes, or getting burned. An umbrella isn’t perfect nor a substitute for sunscreen, UV-blocking clothing, or sunglasses—but it can block most direct UV rays. When researching products for this article, special attention was paid to the type of materials used, whether they featured vents, and their ultraviolet protection factor (UPF) rating.

Final Verdict

• What to Look for

Why Trust TripSavvy

Best overall, uv-blocker uv protection compact umbrella.

Thermal-regulating features

Also protects against the rain

Ventilates well

Not particularly stylish

A premium product with a price tag to match, the UV-Blocker Compact Umbrella is not a cheap option. However, its sizable 42-inch arc is paired with a folding design that reduces the total length from 21 to 11 inches—a major plus for frequent travelers or city slickers who don't want to compromise on coverage. The canopy's double-vented design allows air to pass through, keeping you cooler on hot days and minimizing the chance of the umbrella inverting when it's windy.

The top layer is made from silver Solarteck fabric, which reflects most UV rays, reducing the temperature beneath the umbrella by up to 15 degrees (according to the brand). The blue underside of the canopy absorbs any remaining UV rays, giving an overall UPF rating of 55+. You can also use this umbrella to stay dry.

"The astronaut silver of the UV-Blocker UV Protection Compact Umbrella might initially make you a little self-conscious. But it's a well-made, portable umbrella that protects you from UVA and UVB rays as well as the occasional surprise rain shower," our tester reported. "While it might not be your first choice in terms of visual appeal (particularly when considering the massive UV-Blocker logo across the canopy), it does serve a purpose. The silver exterior is designed to reflect sunlight and reduce heat absorption, and the navy blue interior is supposed to absorb the sun's reflection from below."

Canopy Dimensions: 42 inches (arc) | Folded Dimensions: 11.5 inches | UPF Rating: 55+

TripSavvy / Joy Merrifield

Best Budget

Cuby uv umbrella.

Lightweight

Travel-friendly

Protective claims without UPF rating

For the best bang for your buck, reach for this simple yet effective protective umbrella. The multilayer pongee fabric has a hydrophobic coating on the exterior to repel water and a black vinyl coating on the inside to absorb light and keep you cool. Eight fiberglass-aluminum ribs support the canopy without adding unnecessary heft—this model tips the scales at about 12 ounces. Other highlights include the auto-open and close button for one-handed operation, a rubber handle for a comfortable grip, and the collapsible shaft for convenient storage.

Canopy Dimensions: 37 inches (diameter) | Folded Dimensions: 11 inches | UPF Rating: Not listed

Best for Golf

G4free double canopy uv golf umbrella.

Generous coverage

Year-round protection

Compatible with most golf cart umbrella mounts

Too big for crowded city use

The G4Free Windproof Golf Umbrella's oversized canopy is made from 210T pongee, a micro-weave fabric known for its water-resistant, quick-drying qualities. A UPF rating of 50+ means it blocks 99 percent of the sun's rays, so you can spend hours outside without getting burned (though we recommend pairing it with other forms of sun protection). The 62-inch arc is big enough to accommodate two comfortably, making this product ideal for beach trips, golf tours , and sports matches. However, some may find it too unwieldy for city living.

Windproofing is provided courtesy of a double canopy vent that allows air to pass through for better handling in harsh conditions and is supported by eight reinforced fiberglass ribs. Another great feature is the auto-opening mechanism—simply press a button for instant, one-handed release. The EVA handle is easy to grip, and a travel sleeve with an over-the-shoulder strap comes included in the price.

Canopy Dimensions: 52 inches (diameter) | Folded Dimensions: 39.4 inches | UPF Rating: 50+

Best Oversized

Suntek 68-inch uv protection umbrella.

Interior offers a pop of color

Can double as a golf umbrella

Also offers rain protection

Could be easier to open/close

Those who want maximum coverage should opt for the SunTek Canopy Umbrella, whose 68-inch arc can accommodate at least two people. The 100-percent-nylon double canopy features a silver coating that reflects heat and provides UPF 50+ protection from UVA, UVB, and UVC rays. A Vortec venting system prevents the umbrella from inverting in high winds.

Fiberglass construction keeps the umbrella lightweight while also increasing its lifespan. It stands 42.5 inches high and features an easy-to-grip handle that fits into the umbrella mount on most golf carts, leaving your hands free to work on perfecting your swing . Although all products have a silver coating on top, you can choose from a range of colors for the underside of the canopy, including yellow, black, blue, and green.

Canopy Dimensions: 57 inches (diameter) | Folded Dimensions: 42.5 inches | UPF Rating: 50+

Best for Travel

Umenice uv protection travel umbrella.

Packable size

Opens automatically

Slides effortlessly into sleeve

Complaints about durability

While most UV umbrellas on the market are travel-friendly, the Umenice UV Protection Travel Umbrella stands out for its light weight of 12.8 ounces. Its aluminum frame is also less than 12 inches long, meaning you can easily tuck it into your handbag and whip it out when needed. Plus, the umbrella has a double-coated silver canopy with UPF 50+ protection that blocks more than 98 percent of UVA/UVB rays. It can also stand up to strong winds thanks to its fiberglass frame, while a PU-coated handle makes the umbrella easy to grip.

Canopy Dimensions: 36 inches (diameter) | Folded Dimensions: 11.6 inches | UPF Rating: 50+

Best for All Conditions

Coolibar travel umbrella.

Allows airflow

Built to last

Easy to operate

Handle could be more comfortable

Rain or shine, the Sodalis Travel Umbrella from Coolibar has got you covered. It boasts a high-tech coating with UPF 50+ protection that blocks 98 percent of UV radiation, and its underside absorbs UV rays. And for rainy days, the umbrella's water-repellent, durable nylon fabric comes in handy. With a 42-inch arc and a 38.5-inch diameter, this umbrella's double-canopy design with mesh inserts also offers ventilation for hotter weather. Its soft-grip handle and auto-open/close button make the umbrella great for travel, as it collapses into a compact 11 inches.

Canopy Dimensions: 38.5 inches (diameter) | Folded Dimensions: 11 inches | UPF Rating: 50+

Best Design

Sharpty inverted umbrella.

Unique, reverse closure

Lots of colorways

Thoughtful handle design

Not very compact when closed

With a double-walled canopy, the Sharpty Inverted Umbrella is great for blocking the sun on sizzling summer days but also has a brilliant design if it does happen to start showering. While most umbrellas close from the inside out, this one has an easy button that closes from the outside in, trapping the water so that your car seat, luggage, and floor don't get soaked. Plus, there are 17 bright and fun colors and designs ranging from sunflowers and stripes to starry nights and the Eiffel Tower. The C-shaped handle is made from carbon fiber and allows travelers to attach it to one of their forearms to free up their hands.

Canopy Dimensions: 42.5 inches (diameter) | Folded Dimensions: 31.9 inches | UPF Rating: Not listed

Best for the Beach

Sport-brella sun and rain canopy umbrella.

Vented for airflow

Included stakes have limited utility

Many sun umbrellas are too small to realistically double as beach umbrellas. Many beach umbrellas are too large and heavy to realistically carry on a walk. The Sport-Brella tries to bridge this gap with a large but lightweight sun umbrella with built-in flaps for converting to a wind- and sun-blocking shelter for the beach, concerts, and anywhere you can take it. At 8 feet wide, it’s big enough for two, and it comes with stakes and poles to secure it in place when used as a shelter.

Canopy Dimensions: 96 inches (diameter) | Folded Dimensions: 55 inches | UPF Rating: 50+

Best Parasol

Vivi sky old-fashioned parasol.

Comfortable to hold

Not sturdy enough for daily use

Fashionistas will love the retro look of this beautiful parasol, with its peaked pagoda shape and 16 slender metal ribs. It offers protection from UV rays and rain (although its delicate construction is not intended to withstand strong winds). It's made of 210T pongee fabric, which is waterproof and keeps the rain off you. Choose yours in ivory, black, pink, or purple. Whichever color you go for, the matching hooked handle, ribs, and canopy trim are contrasting, thereby increasing the parasol's visual impact. It measures 35 inches in diameter and 33.5 inches in length.

Canopy Dimensions: 35 inches (diameter) | Folded Dimensions: 33.5 inches | UPF Rating: Not listed

If you're in the market for a UV umbrella that offers ample coverage, stands up to wind and the surprise shower, and packs down small, the UV-Blocker Compact Umbrella is ideal. For UV protection on the links, we recommend the G4Free Double Canopy UV Golf Umbrella .

What to Look For in a UV Umbrella

Nothing ruins a good umbrella like a stiff gust of wind. Look for vents (sometimes referred to as a “double canopy”), which allow air to pass through your umbrella instead of taking it for a ride or inverting it. Some models also offer ventilation via mesh panels.

Polyester and nylon are two of the most common fabrics used in umbrellas. Polyester is affordable but can sag and stretch more than nylon if soaked. Pongee is a lesser-known material with a higher thread count than nylon or polyester; as such, it's very thin, silk-like, and better equipped to repel water.

When it comes to support, look for strong, flexible, and lightweight rib constructions. Flexibility is essential in a non-vented model as it will improve the umbrella's ability to withstand strong winds and occasionally invert instead of breaking.

Often associated with sun-protective clothing, UPF measures how much sunlight penetrates a particular fabric. It's not to be confused with SPF, which is associated with sunscreen and measures how long it takes for UV-exposed skin to redden. UPF rating is affected by the construction, color, treatments, and type of fibers used in a product.

A rating of 20 means 1/20th (or 5 percent) of available UV radiation will pass through the fabric, blocking 95 percent of harmful rays. A protective fabric needs a minimum rating of 15. An item with a 30 rating will receive the Skin Cancer Foundation's Seal of Recommendation , while 50+ is considered excellent protection. The best way to find the rating of an umbrella is simply to check the product details since manufacturers generally advertise this information.

Yes, definitely. While a good sun umbrella will block most direct rays, UV radiation comes in several forms and can easily reflect off surfaces. And, because the sun moves, you may not always be able to stay perfectly under the shade of your umbrella.

Yes, if you're going to be in the sun for long periods, a layer of sunscreen is necessary. A good pair of sunglasses is perhaps even more important—glare and reflections from intense rays can easily hit your eyes, even with an umbrella. And don't discount sun-protective clothing, which can be one of your best defenses against UV radiation.

Almost any UV umbrella will also shed rain, though they may not be as purpose-built for that as a true rain umbrella. High-quality rain umbrellas will use tight fabrics and coatings meant to block rain and stay dry. 

A rain umbrella will certainly block some UV rays, as will nearly any fabric. The advantage of a UV umbrella is that it is made for sun protection and will likely block more than 99 percent of direct UV rays. Many also have reflective coatings that help keep the air underneath cool.

Justin Park is a Breckenridge, Colorado-based writer and videographer who learned to respect the sun when he lived in Honolulu, Hawaii. He now lives at 10,000 feet in the Rockies, where reflective snow and water conspire to make the sun an even more formidable foe.

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Travel Itinerary For One Week in Moscow: The Best of Moscow!

I just got back from one week in Moscow. And, as you might have already guessed, it was a mind-boggling experience. It was not my first trip to the Russian capital. But I hardly ever got enough time to explore this sprawling city. Visiting places for business rarely leaves enough time for sightseeing. I think that if you’ve got one week in Russia, you can also consider splitting your time between its largest cities (i.e. Saint Petersburg ) to get the most out of your trip. Seven days will let you see the majority of the main sights and go beyond just scratching the surface. In this post, I’m going to share with you my idea of the perfect travel itinerary for one week in Moscow.

Moscow is perhaps both the business and cultural hub of Russia. There is a lot more to see here than just the Kremlin and Saint Basil’s Cathedral. Centuries-old churches with onion-shaped domes dotted around the city are in stark contrast with newly completed impressive skyscrapers of Moscow City dominating the skyline. I spent a lot of time thinking about my Moscow itinerary before I left. And this city lived up to all of my expectations.

Travel Itinerary For One Week in Moscow

Day 1 – red square and the kremlin.

Metro Station: Okhotny Ryad on Red Line.

No trip to Moscow would be complete without seeing its main attraction. The Red Square is just a stone’s throw away from several metro stations. It is home to some of the most impressive architectural masterpieces in the city. The first thing you’ll probably notice after entering it and passing vendors selling weird fur hats is the fairytale-like looking Saint Basil’s Cathedral. It was built to commemorate one of the major victories of Ivan the Terrible. I once spent 20 minutes gazing at it, trying to find the perfect angle to snap it. It was easier said than done because of the hordes of locals and tourists.

As you continue strolling around Red Square, there’s no way you can miss Gum. It was widely known as the main department store during the Soviet Era. Now this large (yet historic) shopping mall is filled with expensive boutiques, pricey eateries, etc. During my trip to Moscow, I was on a tight budget. So I only took a retro-style stroll in Gum to get a rare glimpse of a place where Soviet leaders used to grocery shop and buy their stuff. In case you want some modern shopping experience, head to the Okhotny Ryad Shopping Center with stores like New Yorker, Zara, and Adidas.

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To continue this Moscow itinerary, next you may want to go inside the Kremlin walls. This is the center of Russian political power and the president’s official residence. If you’re planning to pay Kremlin a visit do your best to visit Ivan the Great Bell Tower as well. Go there as early as possible to avoid crowds and get an incredible bird’s-eye view. There are a couple of museums that are available during designated visiting hours. Make sure to book your ticket online and avoid lines.

Day 2 – Cathedral of Christ the Saviour, the Tretyakov Gallery, and the Arbat Street

Metro Station: Kropotkinskaya on Red Line

As soon as you start creating a Moscow itinerary for your second day, you’ll discover that there are plenty of metro stations that are much closer to certain sites. Depending on your route, take a closer look at the metro map to pick the closest.

The white marble walls of Christ the Saviour Cathedral are awe-inspiring. As you approach this tallest Orthodox Christian church, you may notice the bronze sculptures, magnificent arches, and cupolas that were created to commemorate Russia’s victory against Napoleon.

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Unfortunately, the current Cathedral is a replica, since original was blown to bits in 1931 by the Soviet government. The new cathedral basically follows the original design, but they have added some new elements such as marble high reliefs.

Home to some precious collection of artworks, in Tretyakov Gallery you can find more than 150,000 of works spanning centuries of artistic endeavor. Originally a privately owned gallery, it now has become one of the largest museums in Russia. The Gallery is often considered essential to visit. But I have encountered a lot of locals who have never been there.

Famous for its souvenirs, musicians, and theaters, Arbat street is among the few in Moscow that were turned into pedestrian zones. Arbat street is usually very busy with tourists and locals alike. My local friend once called it the oldest street in Moscow dating back to 1493. It is a kilometer long walking street filled with fancy gift shops, small cozy restaurants, lots of cute cafes, and street artists. It is closed to any vehicular traffic, so you can easily stroll it with kids.

Day 3 – Moscow River Boat Ride, Poklonnaya Hill Victory Park, the Moscow City

Metro Station: Kievskaya and Park Pobedy on Dark Blue Line / Vystavochnaya on Light Blue Line

Voyaging along the Moscow River is definitely one of the best ways to catch a glimpse of the city and see the attractions from a bit different perspective. Depending on your Moscow itinerary, travel budget and the time of the year, there are various types of boats available. In the summer there is no shortage of boats, and you’ll be spoiled for choice.

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If you find yourself in Moscow during the winter months, I’d recommend going with Radisson boat cruise. These are often more expensive (yet comfy). They offer refreshments like tea, coffee, hot chocolate, and, of course, alcoholic drinks. Prices may vary but mostly depend on your food and drink selection. Find their main pier near the opulent Ukraine hotel . The hotel is one of the “Seven Sisters”, so if you’re into the charm of Stalinist architecture don’t miss a chance to stay there.

The area near Poklonnaya Hill has the closest relation to the country’s recent past. The memorial complex was completed in the mid-1990s to commemorate the Victory and WW2 casualties. Also known as the Great Patriotic War Museum, activities here include indoor attractions while the grounds around host an open-air museum with old tanks and other vehicles used on the battlefield.

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The hallmark of the memorial complex and the first thing you see as you exit metro is the statue of Nike mounted to its column. This is a very impressive Obelisk with a statue of Saint George slaying the dragon at its base.

Maybe not as impressive as Shanghai’s Oriental Pearl Tower , the skyscrapers of the Moscow City (otherwise known as Moscow International Business Center) are so drastically different from dull Soviet architecture. With 239 meters and 60 floors, the Empire Tower is the seventh highest building in the business district.

The observation deck occupies 56 floor from where you have some panoramic views of the city. I loved the view in the direction of Moscow State University and Luzhniki stadium as well to the other side with residential quarters. The entrance fee is pricey, but if you’re want to get a bird’s eye view, the skyscraper is one of the best places for doing just that.

Day 4 – VDNKh, Worker and Collective Farm Woman Monument, The Ostankino TV Tower

Metro Station: VDNKh on Orange Line

VDNKh is one of my favorite attractions in Moscow. The weird abbreviation actually stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the National Economy). With more than 200 buildings and 30 pavilions on the grounds, VDNKh serves as an open-air museum. You can easily spend a full day here since the park occupies a very large area.

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First, there are pavilions that used to showcase different cultures the USSR was made of. Additionally, there is a number of shopping pavilions, as well as Moskvarium (an Oceanarium) that features a variety of marine species. VDNKh is a popular venue for events and fairs. There is always something going on, so I’d recommend checking their website if you want to see some particular exhibition.

A stone’s throw away from VDNKh there is a very distinctive 25-meters high monument. Originally built in 1937 for the world fair in Paris, the hulking figures of men and women holding a hammer and a sickle represent the Soviet idea of united workers and farmers. It doesn’t take much time to see the monument, but visiting it gives some idea of the Soviet Union’s grandiose aspirations.

I have a thing for tall buildings. So to continue my travel itinerary for one week in Moscow I decided to climb the fourth highest TV tower in the world. This iconic 540m tower is a fixture of the skyline. You can see it virtually from everywhere in Moscow, and this is where you can get the best panoramic views (yep, even better than Empire skyscraper).

Parts of the floor are made of tempered glass, so it can be quite scary to exit the elevator. But trust me, as you start observing buildings and cars below, you won’t want to leave. There is only a limited number of tickets per day, so you may want to book online. Insider tip: the first tour is cheaper, you can save up to $10 if go there early.

Day 5 – A Tour To Moscow Manor Houses

Metro Station: Kolomenskoye, Tsaritsyno on Dark Green Line / Kuskovo on Purple Line

I love visiting the manor houses and palaces in Moscow. These opulent buildings were generally built to house Russian aristocratic families and monarchs. Houses tend to be rather grand affairs with impressive architecture. And, depending on the whims of the owners, some form of a landscaped garden.

During the early part of the 20th century though, many of Russia’s aristocratic families (including the family of the last emperor) ended up being killed or moving abroad . Their manor houses were nationalized. Some time later (after the fall of the USSR) these were open to the public. It means that today a great many of Moscow’s finest manor houses and palaces are open for touring.

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There are 20 manor houses scattered throughout the city and more than 25 in the area around. But not all of them easily accessible and exploring them often takes a lot of time. I’d recommend focusing on three most popular estates in Moscow that are some 30-minute metro ride away from Kremlin.

Sandwiched between the Moscow River and the Andropov Avenue, Kolomenskoye is a UNESCO site that became a public park in the 1920’s. Once a former royal estate, now it is one of the most tranquil parks in the city with gorgeous views. The Ascension Church, The White Column, and the grounds are a truly grand place to visit.

You could easily spend a full day here, exploring a traditional Russian village (that is, in fact, a market), picnicking by the river, enjoying the Eastern Orthodox church architecture, hiking the grounds as well as and wandering the park and gardens with wildflower meadows, apple orchards, and birch and maple groves. The estate museum showcases Russian nature at its finest year-round.

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If my travel itinerary for one week in Moscow was a family tree, Tsaritsyno Park would probably be the crazy uncle that no-one talks about. It’s a large park in the south of the city of mind-boggling proportions, unbelievable in so many ways, and yet most travelers have never heard of it.

The palace was supposed to be a summer home for Empress Catherine the Great. But since the construction didn’t meet with her approval the palace was abandoned. Since the early 1990’s the palace, the pond, and the grounds have been undergoing renovations. The entire complex is now looking brighter and more elaborately decorated than at possibly any other time during its history. Like most parks in Moscow, you can visit Tsaritsyno free of charge, but there is a small fee if you want to visit the palace.

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Last, but by no means least on my Moscow itinerary is Kuskovo Park . This is definitely an off-the-beaten-path place. While it is not easily accessible, you will be rewarded with a lack of crowds. This 18th-century summer country house of the Sheremetev family was one of the first summer country estates of the Russian nobility. And when you visit you’ll quickly realize why locals love this park.

Like many other estates, Kuskovo has just been renovated. So there are lovely French formal garden, a grotto, and the Dutch house to explore. Make sure to plan your itinerary well because the estate is some way from a metro station.

Day 6 – Explore the Golden Ring

Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a “theme route” devised by promotion-minded journalist and writer Yuri Bychkov.

Having started in Moscow the route will take you through a number of historical cities. It now includes Suzdal, Vladimir, Kostroma, Yaroslavl and Sergiev Posad. All these awe-inspiring towns have their own smaller kremlins and feature dramatic churches with onion-shaped domes, tranquil residential areas, and other architectural landmarks.

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I only visited two out of eight cities included on the route. It is a no-brainer that Sergiev Posad is the nearest and the easiest city to see on a day trip from Moscow. That being said, you can explore its main attractions in just one day. Located some 70 km north-east of the Russian capital, this tiny and overlooked town is home to Trinity Lavra of St. Sergius, UNESCO Site.

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Sergiev Posad is often described as being at the heart of Russian spiritual life. So it is uncommon to see the crowds of Russian pilgrims showing a deep reverence for their religion. If you’re traveling independently and using public transport, you can reach Sergiev Posad by bus (departs from VDNKh) or by suburban commuter train from Yaroslavskaya Railway Station (Bahnhof). It takes about one and a half hours to reach the town.

Trinity Lavra of St. Sergius is a great place to get a glimpse of filling and warming Russian lunch, specifically at the “ Gostevaya Izba ” restaurant. Try the duck breast, hearty potato and vegetables, and the awesome Napoleon cake.

Day 7 – Gorky Park, Izmailovo Kremlin, Patriarch’s Ponds

Metro Station: Park Kultury or Oktyabrskaya on Circle Line / Partizanskaya on Dark Blue Line / Pushkinskaya on Dark Green Line

Gorky Park is in the heart of Moscow. It offers many different types of outdoor activities, such as dancing, cycling, skateboarding, walking, jogging, and anything else you can do in a park. Named after Maxim Gorky, this sprawling and lovely park is where locals go on a picnic, relax and enjoy free yoga classes. It’s a popular place to bike around, and there is a Muzeon Art Park not far from here. A dynamic location with a younger vibe. There is also a pier, so you can take a cruise along the river too.

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The Kremlin in Izmailovo is by no means like the one you can find near the Red Square. Originally built for decorative purposes, it now features the Vernissage flea market and a number of frequent fairs, exhibitions, and conferences. Every weekend, there’s a giant flea market in Izmailovo, where dozens of stalls sell Soviet propaganda crap, Russian nesting dolls, vinyl records, jewelry and just about any object you can imagine. Go early in the morning if you want to beat the crowds.

All the Bulgakov’s fans should pay a visit to Patriarch’s Ponds (yup, that is plural). With a lovely small city park and the only one (!) pond in the middle, the location is where the opening scene of Bulgakov’s novel Master and Margarita was set. The novel is centered around a visit by Devil to the atheistic Soviet Union is considered by many critics to be one of the best novels of the 20th century. I spent great two hours strolling the nearby streets and having lunch in the hipster cafe.

Conclusion and Recommendations

To conclude, Moscow is a safe city to visit. I have never had a problem with getting around and most locals are really friendly once they know you’re a foreigner. Moscow has undergone some serious reconstruction over the last few years. So you can expect some places to be completely different. I hope my one week Moscow itinerary was helpful! If you have less time, say 4 days or 5 days, I would cut out day 6 and day 7. You could save the Golden Ring for a separate trip entirely as there’s lots to see!

What are your thoughts on this one week Moscow itinerary? Are you excited about your first time in the city? Let me know in the comments below!

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24 comments.

Ann Snook-Moreau

Moscow looks so beautiful and historic! Thanks for including public transit information for those of us who don’t like to rent cars.

MindTheTravel

Yup, that is me 🙂 Rarely rent + stick to the metro = Full wallet!

Mariella Blago

Looks like you had loads of fun! Well done. Also great value post for travel lovers.

Thanks, Mariella!

I have always wanted to go to Russia, especially Moscow. These sights look absolutely beautiful to see and there is so much history there!

Agree! Moscow is a thousand-year-old city and there is definitely something for everyone.

Tara Pittman

Those are amazing buildings. Looks like a place that would be amazing to visit.

Adriana Lopez

Never been to Moscow or Russia but my family has. Many great spots and a lot of culture. Your itinerary sounds fantastic and covers a lot despite it is only a short period of time.

What was their favourite thing about Russia?

Gladys Parker

I know very little about Moscow or Russia for the\at matter. I do know I would have to see the Red Square and all of its exquisite architectural masterpieces. Also the CATHEDRAL OF CHRIST THE SAVIOUR. Thanks for shedding some light on visiting Moscow.

Thanks for swinging by! The Red Square is a great starting point, but there way too many places and things to discover aside from it!

Ruthy @ Percolate Kitchen

You are making me so jealous!! I’ve always wanted to see Russia.

Moscow is in my bucket list, I don’t know when I can visit there, your post is really useful. As a culture rich place we need to spend at least week.

DANA GUTKOWSKI

Looks like you had a great trip! Thanks for all the great info! I’ve never been in to Russia, but this post makes me wanna go now!

Wow this is amazing! Moscow is on my bucket list – such an amazing place to visit I can imagine! I can’t wait to go there one day!

The building on the second picture looks familiar. I keep seeing that on TV.

Reesa Lewandowski

What beautiful moments! I always wish I had the personality to travel more like this!

Perfect itinerary for spending a week in Moscow! So many places to visit and it looks like you had a wonderful time. I would love to climb that tower. The views I am sure must have been amazing!

I was lucky enough to see the skyline of Moscow from this TV Tower and it is definitely mind-blowing.

Chelsea Pearl

Moscow is definitely up there on my travel bucket list. So much history and iconic architecture!

Thumbs up! 🙂

Blair Villanueva

OMG I dream to visit Moscow someday! Hope the visa processing would be okay (and become more affordable) so I could pursue my dream trip!

Yup, visa processing is the major downside! Agree! Time and the money consuming process…

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Congrats on graduating from diapers pants to big kid undies. You (both) did it! Tag this milestone @parasolco and give other parents hope that their day, too, will come.

Oh, before you cancel your baby lotion subscription…

We’re sorry that your experience with our lotion didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

Not all baby lotions are created equal.

Baby lotions aren’t all priced the same...because they’re not made the same.

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your lotion orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our lotion…

As you shop and compare lotion to find the one best for your baby, it’s important to do your homework because all baby lotion are not created equal.

Oh, before you cancel your baby shampoo - body wash subscription…

We’re sorry that your experience with our shampoo - body wash didn’t meet your expectations and hope you’ll give them another try to see why so many parents are devoted Parasol fans. As a thank you, enter the Discount Code 15OFFCART to receive 15% off a one-time entire cart purchase (no product limits, no expiration date).

Not all baby shampoo - body wash are created equal.

Baby shampoo - body wash aren’t all priced the same...because they’re not made the same.

One of the conveniences of a Parasol lotion subscription or membership is being able to hit Pause. Maybe you’re traveling, maybe someone just gifted you a month of lotion, whatever the reason, you can pause your shampoo - body wash orders and come back when you’re ready. Just go to your account, select Edit Subscriptions and make your choice. And when you’re time out is up, we’ll always be here for you (that’s called unconditional love).

Before you swipe left on our shampoo - body wash…

As you shop and compare shampoo - body wash to find the one best for your baby, it’s important to do your homework because all baby shampoo - body wash are not created equal.

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