Journal of Social Sciences Review (JSSR)

Tourism in Pakistan, Challenges and Opportunities

  • Murad Ahmed MS Management Sciences, Faculty of Management & Sciences, International Islamic University, Islamabad, Pakistan.
  • Shafique Ahmed Ex-visiting Lecturer at H8 Post Graduate College, Islamabad, Pakistan.
  • Riffat Abbas Lecturer, Mohi Ud Din Islamic University, Narian Shreef, Azad Kashmir, Pakistan.

The tourism sector in Pakistan has tremendous potential and is linked to some of the tallest mountains, lakes, and natural sceneries in the country, and it is a well-liked attraction for visitors from both inside and outside the nation. In addition to generating cash, tourism also helps to promote a particular country's culture; hence, it should be seen as an essential component of Pakistan's growth plan. The diversity of its cultures, civilizations, and customs has tragically prevented Pakistan from realising its full tourism potential. To become the most well-liked tourist destination in the world, Pakistan would have to overcome several difficulties in the tourism industry. This essay examines the difficulties the tourism industry faces using research from Pakistan. According to the report, Pakistan's security and counterterrorism issues have negatively impacted travel and tourism. But it is now generally acknowledged that Pakistan is transforming into a welcoming and secure environment for everyone. This essay also includes explanations of suggestions for the tourist industry.

A K Baloch. (2007). ‘Management tourism in Pakistan – a case study of Chitral. Peshawar: Department of Management Sciences, Qurtuba University of Science and Information Technology.

Ali Ahmed & Muhmmad Hassan. (2020). Socioeconomic impact of COVID‐ 19 pandemic: Evidence from rural mountain community in Pakistan. (Journal of Public Affairs.

Ali, S. (2021). COVID-19, Adaptive Capacity and Tourism Governance: The Case of Pakistan's Tourism Industry. Pakistan's Tourism Industry, 4-8.

Arif, &. S. (2019). Tourism problems in Pakistan: An analysis of earlier investigations. WALIA journal, 122-126.

Arshad, I. &. (2018). Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research, 121-132.

Arshad, I. &. (2018). Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research , 2018, 121-132.

Baker. (2020). Tourism and Terrorism: Terrorists' Threats to Commercial Aviation Safety and Security. london: Emerald Publishing Limited.

Kakar, a. K. (2007). ‘The relation between tourism and employment in Pakistan.’ . karachi: department of applied economics, university of karachi.

Kakar, a. K. (2007). , ‘The relation between tourism and employment in Pakistan.’ . karachi: department of applied economics university of karachi .

Pakistan Statistics of Pakistan. (2003). Pakistan Statistics of Pakistan . Pakistan: Federal Bureau of Statistics Report.

PTDC. (2019). Pakistan Tourism and Development Corporation . Welcome to Pakistan. http://www.tourism.gov.pk/ .

tourism in pakistan essay pdf

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Managing Tourism in Pakistan

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Related Papers

Tourism, a multidimensional business activity, was grown to be a multi trillion $ industry worldwide. Its relevance to country's economic, services, and employment generation performance is vitally recognized all over across the globe. However, in Pakistan, despite its promising potential, the state of tourism affairs is dismal. The paper attempts to diagnose the causes of crawling nature of Pakistan's tourism growth on empirical grounds and suggest ways and means to develop the industry through an optimum use of its natural, historical and cultural resources. For the purpose of focused analysis and empirical evidence Chitral Valley was taken as a reference point for the paper.

tourism in pakistan essay pdf

Imran Saeed

Pakistan's tourism sector has enormous potential. It has some of the world's highest mountains, lakes, and natural sceneries and is a popular destination for adventurers from inside and outside the country. Pakistan is a developing nation where tourism has recently been pushed to promote economic growth and improve the quality of life for its citizens. Pakistan is now seeing the fastest growth rates in tourist arrivals globally, and it is stated that tourism should be considered a vital part of Pakistan's growth strategy. However, even though Pakistan's tourism sector seems to be on the rise, the country's overall economic and social progress has not been as fruitful as it may be. However, Pakistan faces many challenges in tourism industry growth. Drawing on research in Pakistan, this paper explores the challenges faced by the tourism industry. The study reveals that infrastructure, security issues, and inflation rates affect the tourism industry.

Summer 2022

Riffat Abbas

The tourism sector in Pakistan has tremendous potential and is linked to some of the tallest mountains, lakes, and natural sceneries in the country, and it is a well-liked attraction for visitors from both inside and outside the nation. In addition to generating cash, tourism also helps to promote a particular country's culture; hence, it should be seen as an essential component of Pakistan's growth plan. The diversity of its cultures, civilizations, and customs has tragically prevented Pakistan from realising its full tourism potential. To become the most well-liked tourist destination in the world, Pakistan would have to overcome several difficulties in the tourism industry. This essay examines the difficulties the tourism industry faces using research from Pakistan. According to the report, Pakistan's security and counterterrorism issues have negatively impacted travel and tourism. But it is now generally acknowledged that Pakistan is transforming into a welcoming and...

Sabahat Anjum

This study aims to discover the tourism potential of Pakistan and how it can be further developed and improved in order to reap various economic and other benefits for the country. The main areas of tourist interests throughout the country are highlighted along with problems that need to be addressed in order to increase tourism in the country. The main methods of research used for this study are secondary research through online and text sources with comparison analysis with tourism studies of countries with similar cultural and religious background. The main findings reflect an immense potential for Tourism in Pakistan that needs to be developed for country's progress and the evidence of this can be seen in the study of three chosen countries that have benefited from tourism. The findings reveal strategies and policies used by the India, Egypt and U.A.E for enhancement oftourism products and services that has contributed to an increased number of tourists and tourism.

Tourism problems in Pakistan: An analysis of earlier investigations

Shakirullah Khan

Tourism being one of the fastest growing industries in the world is also facing many problems especially in the developing countries like Pakistan. Many of these problems really create hurdles to get the desired results that may be taken otherwise. If these problems associated with this industry are overcome, it will not only facilitate and satisfy the visitors but at the same time will contribute to the economy of the country and wellbeing of the local community. The current study is the part of author's PhD research and is aimed to highlight the tourism problems in Pakistan and to devise mechanism to overcome these problems. The results are not satisfactory and there is a dire need to work on priority basis to maximize the positive impacts of tourism.

Rizwan Nazir , Shahbaz Ahmad

This research report is a thorough analysis of the tourism industry of Pakistan. It shines a light on various aspects of the tourism sector of Pakistan i.e. the history and general introduction of tourism. Moreover, this research report includes a detailed analysis of how the tourism structure is working and the consequences of the errors management authorities of tourism in Pakistan made. There is a brief analysis of the methodology that the tourism sector of Pakistan should opt for followed by a detailed discussion of the demerits of the tourism model and a general point of strategies that the tourism sector of Pakistan can adopt in order to improve their model of tourism. Keywords: Tourism, Consequences, demerits, Model of Tourism, Methodology

Fauzia Khurshid

Present study aims to provide a thorough analysis of the various factors that are likely to affect tourism. The general perception is that terrorism is directly linked to the tourism industry and a rise in terrorism the security threat in Pakistan has resulted in the decline of the tourism industry. Therefore, it is necessary for the government to deal with the problem. The study analyzes the various factors effecting tourism and takes terrorism into focus. The concept is new and it surfaced initially during the 1970s. Through various research tools and techniques, we shall try to find the reasons behind the current state of affairs regarding the travel and tourism industry in Pakistan. The research aims to critically analyze the factors affecting the situation and to suggest a concrete solution to the problem through thorough analysis. The sample of the research consists of over 70 respondents that include the respondents from Pakistan as well as those from foreign countries. The r...

Dr Nawaz Ahmad

Since the war on terror initiated in 2001 after the attack on the Twin Towers, situated in New York, United States. The US led invasion of Afghanistan has spilled its consequences across its Eastern border. Since then Pakistan has been a victim of terrorism and religious extremism due to its strategic alliance with the United States of America. One industry that was completely obliterated by this situation was Pakistan’s Tourism industry. The objective of this research was to prove whether societal factors affect the tourism industry or cultural factors affect the tourist industry or the law and order situation has hampered the tourists’ activities in Northern areas of Pakistan. Developing a questionnaire and validating its reliability, statistical techniques proved that cultural factors had a more significant impact on Pakistan’s tourist mindset.

Masood Ur Rehman Azhar , Saima Masood

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Home — Essay Samples — Geography & Travel — Pakistan — Tourism in Pakistan

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Tourism in Pakistan

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Published: Feb 12, 2019

Words: 689 | Pages: 2 | 4 min read

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    The tourism sector in Pakistan has tremendous potential and is linked to some of the tallest mountains, lakes, and natural sceneries in the country, and it is a well-liked attraction for visitors from both inside and outside the nation. In addition to generating cash, tourism also helps to promote a particular country's culture; hence, it should be seen as an essential component of Pakistan's ...

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