tourism marketing course

Master of Science Tourism Marketing & Hospitality Management

• Presentation
• The courses
• Intakes and rhythms
• Job opportunities
• Skills and teaching methods
• Fees and financing
• Key figures
• Disabilities

This sector of activity requires high-level executives with specific skills in marketing and management. The MSc Tourism Marketing & Hospitality Management responds to these new challenges and specific market expectations.

Julian DUPRAZ

Programme Director

The MSc Tourism Marketing & Hospitality Management course

“More than 1.2 billion tourists in the world today, with projections of 1.8 billion by 2030! In France, the tourism industry alone accounts for nearly 6.5% of GDP and an annual turnover of 25.6 billion euros.

While this growth is confirmed, the industry is nonetheless faced with the expectations and demands of a clientele whose lifestyles and uses are constantly changing. Thus, the hotel industry has no choice but to invest massively in the “customer experience” by proposing more and more services as well as an offer that makes the difference, that is connected, original, atypical and unique. Unforgettable customer experience, digital challenges, new uses, sustainable development, innovation, differentiation, new business models, are all factors that are accelerating the transformation of this fast-moving industry.

This sector of activity requires high-level executives with specific marketing and management skills.

The MSc Tourism Marketing & Hospitality Management offers courses in French and English on certain modules. The program covers all the disciplines of marketing, communication, sales, HR and management, with an emphasis on the new digital challenges and levers that are essential to the successful management of a hotel or tourism structure.”

Julian DUPRAZ, Programme Director – Paris Campus

A 1 or 2 year degree to become a marketing expert

Holders of a 3-year Bachelor degree can apply for the first year of the MSc, and holders of a 4-year Bachelor degree can apply directly for the second year.

The objectives of this 1 or 2 year course are to:

• Knowing how to identify the main components of a market in order to be able to determine the marketing and commercial objectives to be reached in the context of the implementation of event marketing actions, and to evaluate and implement the strategy to achieve them
• Define and implement the offline and online event marketing strategy for a brand or a company
• Know how to identify, implement, monitor and measure the impact of event marketing and PR actions resulting from the marketing plan
• Be able to implement the development strategy for the commercial activity of a brand or a company: define a suitable positioning, structure and lead a team within an agency, with a service provider or an advertiser, draw up a budget while ensuring its control

Want to know more about the MSc Tourism Marketing & Hospitality Management program? Sign up for an Open House!

The courses.

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

1st year courses

Professional methods and practices – 1st year, business game.

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Professional Technical Workshops and Personal Management

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

• Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Trade conferences

Presentation of the professions in the sector by professionals.

CROSS-CUTTING AND FUNDAMENTAL COURSES

International accounting.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

Business plan and setting up a company

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

Company strategy

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

International negotiation

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

Business english / TOEIC

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

Management Information Systems

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

Business Skills

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

SPECIALIZED COURSES

B2c marketing.

This course aims to illustrate the existing links between economics and marketing (Maslow/Schwartz/Rokeach/Murray). The following fundamental concepts in BtoC Marketing will be presented: Purchasing patterns; The role of key players; Segmentation; Analysing the supply; Studying the demand; Cultural behavior patterns; Company response and strategy.

International marketing

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

Digital marketing

Through case studies, this module aims to master the tools of marketing and communication on the Internet, mainly by addressing :

– The latest trends in e-commerce (m-commerce / f-commerce …).

– The integration of Web 2.0 in marketing strategies.

– Presentation and mastery of Web analytics tools.

– Development of a marketing and sales strategy on the various social media.

International trade

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

Global geopolitical and international relations

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

Brand strategies

By using various examples of leading international groups (LVMH, PPR…), this seminar introduces brand portfolio extensions: premium brand positioning and the marketing and communication strategies involved: New product introductions; Pricing strategies; Consumer perception; Brand equity. This course will also explain the effect that such extensions have on a brand and the financial impact on the group.

Marketing tools and applications in luxury and fashion industries

An initial perspective on management tools such as market

research, demand forecasting, CRM and consumer tracking

techniques, and how these are used in the luxury business.

Traditional and new communications strategies

An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands. How to manage new techniques in this fast-moving area.

2nd year courses

Professional methods and practices- 2nd year, professional technical workshops and personal management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS)

LinkedIn workshops.

CSR certification

Computerised management tools.

Software (Excel, Word, VBA, professional software).

Business conferences

Cross cultural and team management.

From marketing to management, this course is intended to provide students with the skills and techniques required to successfully detect and manage cultural differences. A review of international personnel policies in the tourism industry, including training, customer relations, team management, staff retention, remuneration and incentive strategies. The course will cover topics such as the management role, leadership skills, key skills of successful managers, assessing and adapting management styles, team dynamics, characteristics of an effective team, understanding team roles and identifying them within a team.

Business plan and hospitality

The marketing and product planning activities require to develop a new hospitality concept such as a hotel, restaurant or other tourism product. Market research, brand positioning, business plan development and feasibility studies will be analyzed in this module.

Tourism law

Tourism actors and institutions. Their role and legal obligations in tourism. Sales contracts, tourist packages; preparation, execution, consequences and related disputes. Consumer law. Special VAT regime for travel agencies; travel agency licences and new legislation.

Pricing and yield management in tourism

Competition and pricing: low-cost strategies (hotels and transport), high-end strategies. Mass tourism and elitist tourism. Impact of price on competition, sales and ROI. React to competitors’ price changes. Initiate price cuts or price increases.

Hospitality strategic forecasting and budgeting

This course covers core forecasting and budgeting concepts such as costing methods, budget process, capital budgeting, revenue forecasting, cost accounting, budget analysis and the balanced scorecard. Students will make use of case methodology and exercises to create, execute and analyze different types of budgets; perform Cost-Volume-Profit and break-even analysis, especially applied to the hospitality industry. The material also reviews optimization of financial decision-making through strategic planning and the budgeting process, capital investment appraisal, financing and cost of capital, costing techniques, corporate budget process, forecasting methods, and budget controls.

Tourism, geopolitics and emerging country trends

This module reviews the growing relevance of first and second tier countries, including BRICS and beyond. How is the industry confronting the strategic challenges posed by new tourism and geopolitical trends worldwide? The course will look at traditional and new destinations as well as the increasingly complex demands of first time and returning visitors worldwide. The important issue of sustainable and ecotourism will be covered.

Consumer psychology and persuasion strategy

To know all the current consumer trends in order to define the best marketing targets. Tourist behaviour.

Marketing and sales strategies

Marketing strategy, positioning and distribution of tourism products.

Understand a marketing or sales situation and know how to make the most relevant decisions based on the choices available to the company. Launch of new products.

Distribution of tourist products.

To know the concrete bases of the missions of the product manager in the management and the launching of new services in the tourism industry.

The objective of this course is to understand the principles which govern marketing activities in a global environment.

The course covers international market entry, product launches, marketing strategies and promotions.

Students are expected to make presentations, analyze cases.

They learn to design a basic international marketing business plan.

Brand management strategies

Brand positioning and marketing issues in the hospitality industry.

A review of key players and challenges facing international tourism executives today and “who’s who?” in this fast-moving industry.

This module will examine company profiles and assess how international groups are responding to environmental and other changes that affect their business models.

The impact of the Internet on the various players in the hotel and tourism sector: the specific challenges of e-commerce activities, evolution of technologies, operation of yield management on the Internet, referencing of the offer.

CRM and Client database management

The course approaches its subject matter from a relational Hviewpoint.

That is, it emphasizes learning more about customers’ needs and behaviours in order to develop stronger relationships with them, through technology and by integrating information about consumers, sales, marketing, responsiveness, and luxury market trends. Students will learn how to use CRM technology to gain insight into customers and understand the critical value customers possess. On completing the course, they will understand the importance of using CRM software to create, track, and manage partnerships, contracts, and agreements; and in distribution management.

KEY SECTORS IN THE HOSPITALITY INDUSTRY

Luxury travel and tourisme.

Private jets, personalized itineraries and signature destinations: how innovation is transforming the sophisticated world of bespoke tourism.

Success strategies and developments in an exciting new area of luxury.

Tourism and leisure marketing

Review of the trends in the different tourism sectors: business tourism, senior tourism, incentive travel, eco-tourism, and family entertainment (segmentation, targets and marketing and sales development).

Hotel business management

Hotels and their marketing and sales strategies, from 2-star hotels to large international palaces. Structure and organization of hotel chains. Management of hotel employees; managerial specificities of the hotel industry.

Catering and gastronomy

Panorama of the restaurant industry, from fast food to star chefs.

The challenges of managing a restaurant and developing a new concept.

Knowledge of legal standards of hygiene and food safety.

Events project management

Typology of international events, logistics, costs, economics of trade shows. Organization, marketing and customer relations. Organizing a congress or trade show: finding financing and partners, material organization, welcoming congress participants, costs and methods of promotion. Festivals: an economic and cultural asset for the regions; tourism and festivals; promotion of festivals in France and abroad.

WORK VISITS

An intensive 3-day guided field program. This module includes ” behind-the-scenes ” visits to 5-star palaces, international hospitality groups, casinos, spas, resorts and boutique hotels.

An opportunity to meet senior management and to discuss latest trends in hospitality

2 start dates per year and varying study rhythms

There are two openings per year, in February/March and September/October . To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2), 24 months (MSc1 + MSc2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Career opportunities after an MSc Tourism Marketing & Hospitality Management

• Hotel Operations Manager
• E-commerce manager
• Head of agency or receptive
• Director of a tourist office
• Product Manager
• Area manager or operations manager

What business skills are developed?

• Determine the marketing strategy and propose an innovative offer
• Define and implement the business development plan
• Manage and implement communication and digital marketing actions
• Manage a marketing and sales team
• Implementation and management of the marketing and management strategy in the tourism sector.

Certification professionnelle de « Manager du Marketing et de la stratégie commerciale » de niveau 7 (EU), code NSF 312, délivrée par l’INSEEC MSc (CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE), enregistrée sous le numéro 34806 au RNCP (Répertoire National des Certifications Professionnelles) sur décision du Directeur général de France Compétences du 1 er juillet 2022. La certification est délivrée par capitalisation de la totalité des blocs de compétences. Chaque compétence d’un bloc doit être confirmée pour obtenir le bloc de compétences. La validation partielle d’un bloc n’est pas possible. Elle est également accessible par la voie de la  Validation des Acquis de l’Expérience . Retrouvez les blocs de compétences associés à ce titre RNCP en cliquant ici.

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.

This certification is accessible through the Validation of Acquired Experience.

The Validation of Acquired Experience (VAE) – INSEEC

What are the teaching methods?

Teaching methods.

• Lectures and interactive courses
• Situational exercises through collective or individual case studies carried out by the students
• Conferences, seminars and educational visits

Evaluation methods

• Individual or group case studies
• Individual and group oral presentations
• Individual and group files

Methods and tools

• The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What is the 2024/2025 tuition to enter the program?

Initial training:

• Entry into MSc1: €11 950
• Direct entry into MSc2: €11 350
• MSc1 + MSc2: €25 300

Apprenticeship:

• 24-month training: €23 950
• Direct entry into MSc2: €13 950
• VAE : 4 200€ HT
• VAP : 850 € HT

International student pack:  Mandatory contribution of  €490  in addition to the tuition fees indicated above for  exclusive support services for international students  not coming from the European Union.

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career. Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about INSEEC’s disability policy, click here.

Bordeaux : Maxime DOUENS –  [email protected] Lyon : Anissa GASMI–  [email protected]

Rennes : Laura LE CALVEZ –  [email protected] Paris : Farid HAMAD –  [email protected] Chambéry : Clément BERTACCO –  [email protected]

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

• The alternating rhythm , in internship or work-study contract
• The right to training via the CPF
• Banking partnerships

key numbers of the programme MSc Tourism Marketing & Hospitality Management

Taux de satisfaction global par rapport à la formation – Promo 2019

Taux de réussite – Promo 2019

January 2022

Webinar du 02/07 – la France, 1ère destination touristique mondiale : les métiers à prendre dans le secteur du tourisme

L’industrie du tourisme et de l’hôtellerie : nouveaux usages, nouvelles croissances et nouveaux métiers ?

Œnotourisme en Bourgogne pour les MSc2 Tourism Marketing & Hospitality Management et les MSc2 Luxury Management, Fine Food & Wine de Paris

November 2021

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• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

VIEW FULL CURRICULUM AND DEGREE REQUIREMENTS >

Explore graduate opportunities at nyu sps.

Join an upcoming online session to learn more about our graduate degree programs including the MS in Travel and Tourism Management. As an attendee of an Explore Graduate Opportunities at NYU SPS session, you will meet members of our team and have the opportunity to ask questions about the program and application process.

6:00 PM until 7:30 PM EDT  

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

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• Course Catalog

Welcome to the Tourism Online Academy

The Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalization, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to reconcile academic, professional and other personal commitments.

IE University and the World Tourism Organization of the United Nations have partnered to launch the Online Tourism Academy with the support of different partners – and we are expecting many more to join this initiative in the future.

This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Choose your course

Introduction to Tourism – Industry Management

This Massive Open Online Course (MOOC) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

Institution:

INTRODUCTION TO INTERNATIONAL TOURISM AND TRAVEL LAW

You can study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

مقدمة في إدارة قطاع السياحة (Introduction to Tourism – Industry Management)

This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

How to Become a Restaurateur

This MOOC (Massive Open Online Course) completion certificate is suitable for professionals and individuals seeking to learn how to open their food & beverage concept and create unique selling points that will distinguish your business from the competition. Training with world-leading hospitality experts at the Swiss Education Group (SEG), you will be able to create profitable menus, structure and organize a kitchen, and build a brilliant concept brand.

Artificial Intelligence (AI) in Hospitality: Challenges & Business Opportunities

On this course, you’ll discover how Artificial Intelligence (AI) has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping. You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning. You’ll get a comprehensive overview of the legal and ethical considerations of AI and consider customers’ expectations of how digitalisation could change the hotels of the future.

Mastering Wine Tasting

Learn to taste wines like a pro! Cultivate an analytic mindset while tasting and develop a rich vocabulary to describe wines & advocate your preferences easily. Discover viticulture, oenology, grape varieties, and soil relevance. Delve into biodynamic, organic, and natural wines, wine dinners, tastings, and heritage. From reading a wine label to storing techniques, this short course will give you the knowledge to master any wine tasting.

Branding + Innovation: “Brandinnovation”

En el mundo se están produciendo muchos cambios simultáneamente. Uno de los más importantes es que el branding ya no se considera un gasto y comienza a valorarse como una inversión. Este es uno de los cambios más significativos que tendrá un mayor impacto en la industria turística en los próximos años. El activo más importante y probablemente el único activo de una empresa que incrementa su valor con el tiempo: la marca. En otras palabras, el activo más valioso de una empresa empieza a ser su buen nombre, su marca y su reputación. Una marca con un fuerte propósito no solo ayuda al bien general de la sociedad, sino que también ayuda a los empleados y a los clientes a saber qué representan y en qué creen. Este Mooc es esencial para ampliar su conocimiento sobre la construcción de marca en el sector turístico para crear valor, generar confianza y destacar en un mercado altamente competitivo.

Retos de la Industria del Turismo

Este MOOC (Massive Open Online Course) está dirigido a personas que deseen profundizar sus conocimientos en los próximos retos y tendencias de la industria del turismo. El curso es 100% online y tiene por objetivo presentar una aproximación a los desafíos del siglo XXI en la industria turística, para lo cual, se han seleccionado cinco temas que permitirán aprender y/o mejorar el desempeño de la industria turística local y global. Las cinco temáticas son: sostenibilidad turística, hospitalidad y servicio al cliente, diseño de productos y experiencias memorables, principales tendencias del turismo como experiencia de ocio y turismo de negocios.

MARKETING MUSEUMS AND VISITOR ATTRACTIONS

This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on marketing for museums and visitor attractions. This 100% online and self-paced training course includes multimedia content, short videos with professors, and readings in each module. You can study the content for free and only pay € 49 if you want to complete a short quiz at the end of each module and receive a certificate of completion. You must earn 60% or higher to earn your certificate.

Sustainable Destination Management

This MOOC (Massive Open Online Course) is suitable for future-oriented, young but also well-experienced professionals who would like to get acquainted with key topics of nowadays tourism – Destination Management and Sustainability. Attendees will understand both topics including the link between them to recognize the need for a united application of the two management dimensions. This 100% online course consists of 4 modules. Each of it encompasses brief informative videos, a great choice of interviews with international tourism experts, relevant short readings, and supportive web links, research exercises and online videos for a long-lasting learning effect.

Introducción a la Hotelería y el Turismo

Este MOOC (Massive Open Online Course) está dirigido tanto a profesionales como a personas que desean conocer las principales características del fenómeno turístico. En este curso online analizaremos y profundizaremos sobre estas características. Los conceptos de turismo y hospitalidad nos permitirán abordar la relevancia que tienen en la economía, la cultura y el medioambiente a nivel mundial. Debes alcanzar un 60% o más para obtener el certificado.

Brief Introduction to Chinese Tourism

This MOOC (Massive Open Online Course) completion certificate is suitable for tourism professionals and individuals seeking to learn introductory knowledge on China and Chinese tourism. This 100% online course consist of four modules which summarize some of the most important aspect to take into account in order to work with Chinese tourists.

Innovation and Technology Management in Tourism and Hospitality

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.

Innovación turística

Este MOOC (Massive Open Online Course) está dirigido a todo aquel que desee conocer los aspectos generales de la Innovación Turística. No requiere saberes previos ni pertenecer a una disciplina especial. Este curso 100% online consta de contenidos presentados en texto y videos y cuestionarios que se encuentra al final de cada módulo; los cuales tienen como propósito verificar la comprensión de los temas. Se debe aprobar un 80% o más para obtener el certificado correspondiente.

Strategic Communication for Tourism

This Massive Open Online Course (MOOC) aims to present foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. Ensure the communication strategies of your destination organization or company are generating positive impact in line with your objectives. It is suitable for managers, professionals and individuals seeking to gain practical understanding for immediate application of new techniques. This 100% online free course is full of multimedia content, including videos with instructors, interviews with experts, reading suggestions and quizzes. You may also pay 49€ + Iva and get your certificate.

Negotiations in Tourism

This MOOC (Massive Open Online Course) completion certificate is designed for hotel managers, sales managers, professionals, academics, students, politicians seeking to provide them with an in-depth understanding of negotiation strategies and techniques in the tourism industry, which can be applied to various roles within the industry. To earn your certificate, you must score 60% or higher on the 4 course quizzes.

Fundamentals of Tourism – Industry Management

This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in five modules (Digital Marketing, Finance, Strategy, Operations and Innovation & Digital Transformation).

Customer Experience Design: Differentiation Strategies for Brand Positioning

If customer value creation is the most important and crucial part of brand positioning today, then a lazer sharp focus on ultra-personalized services and experiences will drive business differentiation and customer engagement. Discover in this Online Certificate Program how the most successful companies in the world found their elements of differentiation and the key to sustainable business success.

El revenue management: origen y evolución hasta las últimas tendencias

Actualmente, el sector turístico está experimentando una transformación en la comercialización y comunicación de los servicios y productos turísticos. Es por este motivo que la gestión de establecimientos turísticos se hace más compleja y requiere de profesionales bien formados para responder a las expectativas del cliente obteniendo, a la vez, la máxima rentabilidad.

Técnicas básicas de cocina

Las técnicas básicas de cocina son esenciales cuando hablamos de gastronomía. Su aprendizaje es importante y atemporal, por eso hemos diseñado este curso que proporciona los conocimientos y ayuda a desarrollar las habilidades fundamentales en las técnicas, las tecnologías y los productos necesarios para la elaboración de especialidades culinarias. El programa se divide en módulos que permiten ir consolidando progresivamente cada una de las técnicas con una metodología eminentemente práctica.

تقنيات الطبخ الأساسية

تعتبر تقنيات الطبخ الأساسية ضرورية عندما نتحدث عن فن الطهي. تعلمها مهم وصالحة لكل زمان، ولهذا السبب صممنا هذه الدورة التي توفر المعرفة وتساعد على تطوير المهارات الأساسية في التقنيات والتكنولوجيا والمنتجات اللازمة لتحضير تخصصات الطهي.

Maximising Spa Profitability

Learn how to achieve the best results in spa and wellness centers. Discover ways to ensure your spa or wellness center is financially successful with this course taught by experts in the spa and wellness industry. Understand the methods and tools you can use to increase sales, reduce costs and maximize profits in spas and wellness centers. This course is for spa and hospitality professionals responsible for, or involved in, the finances or operations of spa real estate or spa investments.

The magazine of Glion Institute of Higher Education

• Tourism Marketing as a Career

There is a wide range of tourism and hospitality careers for you to choose from  once you have a degree in hospitality . One of the more modern and exciting roles for qualified people is in tourism marketing.

In this article, we will go over what tourism marketing is, what kind of career opportunities there are in this field, and how you can start a successful career in marketing hospitality and tourism.

Introduction to tourism marketing

New to the concept of tourism marketing? Tourism marketing is a big hospitality trend for 2023 , so it’s important to know what it is.

What is tourism marketing?

Tourism marketing is the name given to the marketing strategies used in the tourism and hospitality industry.

This includes tourism services such as:

• Entertainment venues.

It also covers marketing that happens on different platforms, such as:

• Online advertising
• Social media
• Radio adverts.

The importance of tourism marketing

While marketing might not seem to be one of the main parts of the tourism industry sector, it’s vitally important for the success of any tourism business.

The tourism economy is growing, but in order to make money in the highly competitive tourism industry, you need to make sure that people want to choose your venue over your competitor’s venue.

This includes using personalization marketing and high customer experience to ensure that you get loyal customers.

The role of tourism marketing in the industry

The purpose behind marketing in hospitality and tourism is:

• To promote the business with destination marketing and adverts
• Highlight what sets a business apart from its competitors
• Improve brand awareness
• Attract customers with good customer communication

The benefits of tourism marketing for tourism businesses and destinations

Marketing for travel and tourism is one of the main ways that hotels and tourism businesses can attract more customers and increase their revenue.

This is done not only by directly appealing to customers but also by increasing brand awareness in general and conveying a certain image of the business and making sure that people know what kind of guest experience and customer experience to expect.

All of this can help make sure that the business gets a healthy flow of customers that in turn improves its market share.

Plus, hopefully with the right personalization of marketing, these can become loyal customers who return time and time again, which is vital in the highly competitive tourism industry.

Career opportunities and popular career paths in tourism marketing

If you are looking for a career in tourism marketing, there are a few different routes you can take.

In larger businesses such as airlines or hotel chains, you will often find that there is a separate department for marketing, which means that you could focus wholly on this aspect of hospitality management. There will even be larger departments that have a marketing manager who handles a marketing team.

For smaller hotels or resorts you might find that marketing is only one of the responsibilities of a manager, meaning you could have a more diverse role.

Education and training for tourism marketing

There is a wide range of different courses you can choose to embark on a career in tourism marketing. You could try a course that focuses on marketing to get a better idea of marketing techniques.

However, you might benefit more from a course where you can learn about hospitality and the tourism industry, as this will allow you to see what makes this field special.

You can either study these subjects at the undergraduate level or look at courses to help change your career after your first degree.

World-class hospitality degrees from Glion

Combining study with professional internships in this applied business course you’ll learn everything you need to know about hospitality management and business strategy, including marketing

Essential skills for success in tourism marketing

Some of the main skills you will need to succeed in this field are:

• Good written and spoken supplier and customer communication
• Organizational skills
• Networking skills
• Flexibility
• Language skills
• Emotional intelligence
• Creative thinking

How to get started in tourism marketing

In order to acquire the skills and experience needed for tourism marketing, you should ideally have a mix of academic knowledge and hands-on experience, internships, or placements.

This will give you a well-rounded view of the field, a solid skill base and help you understand the type of work required.

Traditional education options for tourism marketing

The traditional education options for tourism marketing include degree-level study. This could be a Bachelor’s or a Master’s degree.

One of the benefits of a Master’s degree is that it lets you specialize once you know which path you want to follow. It also enables you to capitalize on the foundational skills from your first degree while building on more advanced skills and knowledge to help you progress in your chosen career.

Leading graduate education in hospitality management

With this Master’s degree you can develop skills or change your career path to the exciting field of hospitality management, including tourism marketing, through study and professional placements.

Internships, networking and building a portfolio in tourism marketing

A marketing career can benefit from networking and having a good portfolio. Getting contacts is important for you to help promote the business you are working for, and it can also help you build your career.

You should always try to get some professional experience that helps you meet other people in the field and start making connections before you start your career.

Tourism marketing: summary

The tourism economy is booming, but the tourism industry sector is highly competitive. Marketing is vital in the tourism and hospitality business to help attract customers and increase revenue, and modern marketing is part of tourism and hospitality industry in the new normal .

Tourism or destination marketing can be a very rewarding career path for people who want to work within hospitality but also enjoy using a lot of their people skills and creative skills.

The main routes into tourism marketing involve studying marketing as well as hospitality management, and there are many courses that can help you with this.

If you are looking for a world-class education to lead you into a career in tourism marketing, try a hospitality management degree from Glion.

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Program at a Glance

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Take a modern approach to tourism, destination marketing and management.

So much more goes into a vacation snapshot than a beautiful setting or a remarkable excursion. In fact, a huge array of factors go into the marketing and management of tourist destinations. When engaging with potential guest, strategies that take into account the needs of a destination, as well as the desires of travelers, are essential.

With your graduate certificate in tourism online through UCF Online, you’ll be prepared to develop marketing campaigns that inspire travel and tourism. By studying the economic, socio-cultural and environmental impacts of tourism, you’ll also gain a deep understanding of the quantitative impact tourism has both within and beyond the destination. These skills will prepare you to create unforgettable experiences that remain respectful to all cultures and regions.

When you complete your certificate in tourism online, you’ll gain the knowledge you need to create innovative marketing campaigns and powerful management strategies that lead to remarkable adventures. Get started today.

Application Deadlines

Ready to get started, course overview, international tourism management.

Engage in a review and critical analysis of the issues and techniques of international tourism management with specific attention to the economic, sociocultural, and environmental impacts.

Principles of Destination Marketing and Management

Examines strategies for creating integrated destination marketing and management systems, concepts and strategies for destination competitiveness and sustainability, as well as trends and challenges influencing destination marketing and management.

Tourism Industry Analysis

Explore the quantitative impact analysis of tourism as an industry in the regional/national economy along the Tourism Satellite Accounts concept.

Skills You'll Learn

• Market and draw tourists to exotic destinations.
• Navigate the challenges that come with destination marketing.
• Draw conclusion and strategies from data to understand the tourism industries.

Career Projections

Annual Job Openings

Source: Lightcast™ . 2023

Career Opportunities

• Account Executive
• Content Marketing Analyst
• Destination Marketing Manager
• Event Coordinator
• Hotel Marketing Coordinator
• Travel Specialist
• Marketing Manager

Related Online Programs

• Leadership and Strategy in Hospitality and Tourism
• Financial Management for the Hospitality and Tourism Industry
• Event Leadership, MS

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• Tourism & Digital Marketing (TU953)

Tourism & Digital Marketing Margaíocht Turasóireachta ┐Dhigiteach

Tourism & digital marketing.

Course Title: Bachelor of Science (Honours) in Tourism & Digital Marketing

Minimum Entry Requirements?

Leaving certificate requirements, qqi/fet requirements.

In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390. Further details at  www.tudublin.ie/qqi

Mature Applicants

Applications from mature students (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on   our website . Applicants for this course should have  a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 5.5 in each component.

What is... Tourism & Digital Marketing?

Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.

This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.

A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.

You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing.

Work Placement

There is a six-month work placement in Year 3. The course offers students excellent networking opportunities so that they can make potentially career-opening contacts.

Study Abroad Opportunities

You’ll have the opportunity to study abroad as part of the Erasmus course. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study course through English.  

What are my career opportunities?

The course is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.

• Marketing Executive
• Market Research Executive
• Digital Marketing Executive
• Tourism Manager
• Tourism Information Officer
• Tourism Information Centre Manager
• Tourism Consultant
• Call Handler/European Confirmation Consultant
• Travel Consultant/Executive Travel Agent
• Heritage Officer
• Reservations Agent
• Tourism Advisor
• Tour Guide/Director
• Operations Assistant
• Multilingual Customer Care
• Passenger Service Agent
• Historic Site Manager
• English Language Assistant
• Recruitment Consultant
• Event Organiser
• Sales and Marketing Executive
• HR Administrator (Hotel Groups)

 Examples of employers

• Ballsbridge Hotel
• Booking.com
• Brendan Vacations
• Clayton Hotel
• Customerminds
• Enterprise Ireland
• Epsilon Marketing Agency
• FcM Travel Solutions
• Guinness Storehouse
• Hays Recruitment
• Kilbeggan Distillery
• Lyrath Estate
• Maldron Hotels
• Mews Systems
• Monart Destination Spa
• Net Affinity
• O'Callaghan Hotels
• Press Up Entertainment Group
• Product2Market/Marketstar
• RDS & Dublin Horseshow
• Royal Irish Tours
• St. Patrick's Cathedral
• Starcom Mediavest Group
• Talbot Hotel Stillorgan
• Terenure College
• The Absolute Company
• The Haddington Hotel
• The Travel Corporation
• Tiernan Travel
• Tourism Ireland
• Travel Department
• Verve - The Live Agency
• Webtrade Ltd
• Westin Hotel
• Accounting for Tourism & Leisure
• Digital 1: Fundamentals
• Innovation & Tourism Product Market & Experiences
• Intercultural Awareness
• Introduction to Tourism & Travel
• Language or Intercultural Competence
• Management 1
• Marketing for the Tourism, Hospitality, Leisure & Event industry
• Operations for Tourism, Hospitality & Leisure
• Professional Business Communications 1
• Professional Business Communications 2
• Tourism Destinations
• Destination and Product Marketing
• Digital 2: Literacy
• Language or Option
• Management 2
• Management Accounting Cost & Decision Making
• Marketing Research
• Sustainable Tourism
• Talent Management
• Tourism & Technology
• Tourism Intermediary Marketing

* Students of BSc Tourism and Digital Marketing have the opportunity to study abroad for a semester in year 2 of the course

• Data Analysis
• Digital 3: Competency
• Management Accounting Budgetary Planning & Control
• Professional Internship
• Tourism Policy Planning & Regulation
• Web Development
• Digital 4: Transformation
• Dissertation
• Global to Local: Economic Geography
• Marketing Communications
• Marketing Strategy
• Research Methods
• Strategic Management
• Tourism Futures

Advanced Entry applications are accepted to this course. For further information on how to make an Advanced Entry application, please visit our CAO Hub . A full list of courses open for Advanced Entry are listed on the CAO website .

To qualify for Advanced Entry applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past, for example:

• To enter Year 2 via Advanced Entry, you must demonstrate that you have met the learning outcomes for Year 1.
• For entry to Year 3, you must demonstrate that you have met the learning outcomes for Years 1 and 2.
• For entry to Year 4, you must demonstrate that you have met the learning outcomes for Years 1, 2, and 3.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on  our website .

What our students say

In my 4 years studying Tourism Marketing, these opportunities proved to be endless;  The opportunity to study in a small environment encouraged me to think on my feet, become a team leader and build on my confidence on both a personal and professional level.  The access to industry, top class lecturers made studying relatable and practical and encouraged participation, The classroom environment allowed for lots of access to lecturers time. In my 3rd year of study, I opted to do a professional placement which allowed me to put my day to day learnings into practice within the corporate world, this placement was a highlight of my degree and solidified my ambition to make a successful career in the Tourism industry. This ambition is still true, where today I am working as Marketing Director for an award winning hotel technology provider;  Net Affinity .   Hollie Mc Hugh, graduated 2009. Marketing Director, Net Affinity  

The course that I choose was my first option in the list and I was extremely happy when I noticed that I was admitted. I choose it because it gives to students a complete formation in many modules and because tourism together with the marketing world is my passion. The best thing is the constant interactions with the lectures that help you more and the practices activities that I personally love because they can really prepare you for the future.   Agostina Pia Di Bari, Year 2  

I really didn’t know what I wanted to study when I finished my leaving cert and decided to place Tourism & Marketing on my CAO as it would give me a broader range of opportunities after I graduated....it has been the best decision I ever made. I have had the privilege of working with big brand names such as Best Western International, Aer Lingus and am currently working with the largest online travel agent in the world, Expedia Group. I could not recommend this course more, especially given the wide range of opportunities available to you once you have completed the course. . I can say it is pretty amazing to work within the travel and tourism industry and this degree has definitely opened the gates to endless opportunities for me. Sandra Sutton, graduated 2011, Area Manager, Expedia  

Progression

On graduation you may continue to postgraduate study at TU Dublin.

• Apply Now Irish/EU
• Apply Now QQI Level 5/6
• Apply for Advanced Entry
• Apply Now Non-EU Year 1

CAO Point Range 2023

Bachelor of Science (Honours)

Number of Places

City Centre: Grangegorman

Virtual Tour

Grangegorman

Non-EU Fees

• courses@tudublin.ie
• +35312208093

Louise Bellew

• louise.bellew@tudublin.ie
• +35312205783

School of Tourism and Hospitality Management

• tourism.hospitality@tudublin.ie
• +35312205774
• Visit our School website

Outside USA: +1‑607‑330‑3200

Sustainable Tourism Destination Management Self-Paced Cornell Course

Course overview.

This course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. Throughout the course, you will be introduced to innovative, data-driven methods for destination management, delivered by over 20 world-renowned experts in the field. You will begin by identifying the different components that make up the global tourism industry and examine the effects each of these components has on a destination’s social, cultural, and environmental well-being. You will then acquire the tools needed to manage your destination sustainably by designing a climate action plan, documenting and accommodating natural capital needs, improving land-use planning, engaging with local communities, and managing public-private partnerships. Ultimately, you will be able to contribute to the economic development of a destination while also protecting its health.

Key Course Takeaways

• Define the global tourism economy and measure the social and environmental impacts of tourism
• Document water, waste, energy, and natural capital management needs
• Design a climate action plan for your tourism destination
• Track how tourism can support essential economic development goals
• Facilitate an inclusive process where local communities review and protect their own cultural and natural assets
• Transform destination governance by promoting public-private partnerships, data-driven decision making, and innovative financing
• Synthesize sustainable destination management tools by applying them to real-life tourism case studies

Download a Brochure

Strategic partners.

How It Works

Course authors.

• Certificates Authored

Mark Milstein is Clinical Professor of Management and Director of the Center for Sustainable Global Enterprise at the Samuel Curtis Johnson Graduate School of Management, Cornell University. He conducts applied research in and oversees the Center’s work on market and enterprise creation, business development, clean technology commercialization, and sustainable finance.

Dr. Milstein specializes in framing the world’s social and environmental challenges as unmet market needs which can be addressed effectively by the private sector through innovation and entrepreneurship, thereby allowing companies to achieve financial success by creatively addressing problems such as climate change, ecosystem degradation, and poverty. He has received funding from the National Science Foundation, the Bill & Melinda Gates Foundation, the Rockefeller Foundation the S.C. Johnson Foundation, SEvEN, the World Bank, the University of Queensland, and the Water Resources Institute. Over the past decade, Dr. Milstein has worked with more than 100 firms across a range of industries, including renewable energy and carbon markets, life sciences and sustainable agriculture, consumables, food and nutrition, healthcare, tourism and hospitality management, as well as finance and international development.

Dr. Milstein’s work and perspectives have been featured in The New York Times, MSNBC, CNBC, Forbes, The Guardian, and GreenBiz. He is a frequent speaker on the topics of strategy, organizational change, and innovation related to business and sustainability. He also consults with a number of multinational firms, small- and medium-sized enterprises, and NGOs. Dr. Milstein currently serves on the board of directors of Livelihood Basix International and as a board member for Johnson & Johnson’s Earthwards Program.

• Omnichannel Leadership Program
• Sustainable Business
• Food Executive Program

Megan Epler Wood is a leader, educator, and consultant who has dedicated her professional career to the implementation of sustainability practices in the field of tourism. She has worked for over 30 years to inform leaders, students, and business professionals across the globe on the use of well-researched and sustainable business, environmental conservation, and inclusive economic development tools. As program director of the Sustainable Tourism Asset Management Program (STAMP), Ms. Epler Wood seeks to increase collective knowledge and understanding of how to more effectively manage tourism destination assets over time to improve maintenance; ensure proper valuation; and help offset the influences of poverty, ecosystem degradation, climate change, land tenure, and the lack of government investment in vital local infrastructure in underdeveloped economies worldwide.

Who Should Enroll

• Hospitality and tourism professionals
• Business leaders
• Regional and urban planners
• Local, municipal, and national government employees
• Marketing and PR professionals
• Land and marine management professionals
• Economic development professionals
• Civil and systems engineers

What You'll Earn

• Recognition of Achievement from Cornell’s SC Johnson College of Business
• 40 Professional Development Hours (4 CEUs)

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Request information now by completing the form below..

Enter your information to get access to a virtual open house with the eCornell team to get your questions answered live.

Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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