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Jobs & Workforce

California's resilient workforce.

Travel and Tourism presents some of the most varied and unique job opportunities of any industry in the United States. The tourism workforce was battered by the global coronavirus pandemic, but the industry is returning to 2019 levels.

ADDITIONAL RESOURCES Explore in-depth research and insights into national and global tourism:

• The Effects of Travel and Tourism on California’s Economy , RAND Corp.
• World Travel and Tourism Council
• State of the Workforce , U.S. Travel Association

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• Travel Tourism Jobs San Diego Tourism Authority

Travel Tourism Jobs at the San Diego Tourism Authority

Explore these listings for current opportunities.

The San Diego Tourism Authority is located in Downtown San Diego. SDTA offers a fun and rewarding work environment and excellent benefits.

The SDTA: We Believe in San Diego

The San Diego Tourism Authority is a private, non-profit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

As a sales and marketing organization, the main objective of SDTA is to promote and market the San Diego region as a preferred vacation and meeting destination. The San Diego Tourism Authority also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Assessment Funds. Lodging business in the District raise these funds through self-assessments for the purpose of promoting tourism in the San Diego region. The San Diego Tourism Authority also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.

What's it like to work for the San Diego Tourism Authority?

Imagine working in the bustling downtown area just blocks from Coronado Bay, Petco Park, Little Italy, and Balboa Park. The San Diego Tourism Authority is located in Symphony Tower, a modern, professional office high-rise on the 15th floor. The views are spectacular from our office! But it's more than just a building - it's about our people, your future team members.

Enjoy working with professionals in a relaxed environment where it's OK to have fun while working. After all, we're a marketing organization at heart and every day is an adventure in storytelling. Our team accomplishes a lot each week - from selling hotel nights, convention space, and event venues, to marketing museums, restaurant week, a charity 5k run, or golf tournament - it's hard work. But whether you're in sales or marketing, accounting or IT, the end goal is to sell San Diego as the ideal place to visit. Our advertising campaigns, Happy and You Know It and Meet America's Brightest City , showcase how San Diego inspires people with great activities and a laid-back California vibe. We're in the business of making people happy, and we hope you'll join us

If you're looking for a fun and rewarding work environment with excellent benefits, the SDTA has you covered. Explore the listings below for current opportunities and find out why you'll be happy here and know it!

Current Openings

• Administrative Assistant - Sales & Services
• National Sales Director, Citywide, Chicago
• National Sales Director, Southeast

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Job Posting: Manager, Office of Tourism

Governor's Office of Business and Economic Development (GO-Biz)

$6,403.00 - $7,954.00 per Month

Final Filing Date: 5/31/2022

Job Description and Duties

Under the general direction of the Executive Director of the Division of Tourism, the Staff Services Manager plans, organizes and leads the activities of the California Tourism Assessment Program and the California Welcome Center Program. The California Marketing Act provides for the marketing of California through an assessment of businesses that benefit from travel and tourism. The Tourism Assessment Program is responsible for the identification of those businesses and the collection of the assessment. The California Welcome Centers are the official State Visitor Centers offering valuable information and services to travelers. The Division of Tourism is responsible for the monitoring and coordinating of the 21 Welcome Centers in California.

You will find additional information about the job in the Duty Statement .

Working Conditions

This position is located in Sacramento and is eligible for a hybrid telework schedule.

Minimum Requirements

• STAFF SERVICES MANAGER I

Additional Documents

• Job Application Package Checklist
• Duty Statement

Position Details

Department information, special requirements.

Employment Application -   Interested applicants must fill out the "Employment History" section of the State Application (STD 678) with all relevant experience to be considered for this position. GO-Biz will not review attached resumes in lieu of the Employment History section of the State Application (STD 678). Failure to fill out the Employment History section of the State Application (STD 678) will result in disqualification.  Educational requirements- I f you are using education as your basis of meeting the minimum qualifications, you must provide school transcripts. Diplomas are not accepted in lieu of transcripts. Please review the minimum qualifications by clicking the link under the "Minimum Requirements" section above.

Interested applicants must submit a Supplemental Application. The Supplemental Application must be 12-point font, single-spaced, and no more than 3 pages.

Applications submitted without the Supplemental Application or without following instructions will not receive further consideration for this position.

Your Supplemental Application must address the following in numerical order; do not consolidate responses:

• Please describe your knowledge and experience using and managing a Customer Relationship Management (CRM) system? 
• Please describe your experience in leading a customer success team. Include any knowledge of contact center leadership or software, if applicable.
• Describe your knowledge and experience with principles of accounting, financial software, and budget management – as it pertains to Customer Billing, Accounts Receivable management, Cash/Lockbox Management, and/or Revenue recognition.
• Please describe your experience engaging with the public, as well as stakeholders. Include examples of communicating complex processes and de-escalation of challenging situations.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Who May Apply

How To Apply

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

All applicants must provide a Supplemental Application for the hiring manager’s review. Please review the Supplemental Application section above for instructions.

Desirable Qualifications

• At least 7-10 years of database management experience
• Attention to detail and meticulous documentation skills
• Possess computer techniques and tools for recording, researching, and processing data
• Background in Accounting
• Ability to effectively communicate with others in a polite and professional manner

Benefits Information - The website below is intended to provide general information. Benefit eligibility may be based on job classification, bargaining unit, time base and length of appointment, which is listed below the link. Additional benefits may also be outlined for specific bargaining units in employee collective bargaining contracts. Please review this information prior to accepting employment.

https://www.calhr.ca.gov/Pages/California-State-Civil-Service-Employee-Benefits-Summary.aspx

Job Classification: Staff Services Manager I  Bargaining Unit: S -01 Time Base: Full-Time Length of Appointment: Permanent

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

ALL NEW TO STATE EMPLOYEES MUST START AT THE MINIMUM OF THE POSTED SALARY RANGE - NO EXCEPTIONS.

Staff Services Manager I Exam: https://www.calcareers.ca.gov/JOBSGEN/9PB19.PDF

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

Join Visit California in Celebrating California Tourism Month

By David Lytle 05/04/2023

• Tune in: All-new Visit California TV spots premiere in U.S. and Canada Print
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To kick it off, Visit California’s President and CEO, Caroline Beteta, held a press conference at LAX on May 4, 2023, where she revealed the numbers behind the state’s tourism revival. Statewide, visitor spending reached $134.4 billion in 2022. Tourism jobs (1.1 million) and state and local taxes paid by visitors ($11.9 billion) also reached more than 90% of pre-pandemic levels in 2022.

In addition to the LAX event, Visit California executives are fanning out across the state and country giving speeches to the following groups in May:

• Ventura X Games Press Conference, May 3, 2023
• California Welcome Center Open House, Anderson, May 3, 2023
• UpStateCA Tourism Summit, May 4, 2023
• California Welcome Center Open House, Torrance, May 10, 2023
• Sonoma Valley Chamber of Commerce Community Connections Breakfast, May 10, 2023
• Visit Vacaville Tourism Breakfast, May 10, 2023
• Visit Big Bear Annual Membership Meeting, May 11, 2023
• San Diego Zoo Wildlife Alliance Annual Onward (All Staff Event), May 11, 2023
• Santa Monica Travel & Tourism Summit, May 17, 2023
• CalChamber International Forum, Sacramento, May 17, 2023
• IPW, San Antonio TX, May 20-24, 2023

New research from Visit California shows Californians see tourism as a net positive in their communities. A majority of Californians believe tourism creates a better quality of life in their region and that the benefits of tourism outweigh the problems. More than 70% say tourism generates local business opportunities and provides jobs to local residents. Visit California's new tourism workforce video series showcases first hand experiences of Californians finding rewarding opportunities in travel.

The Travel Matters site  was updated with the latest numbers to demonstrate the economic impact travel and tourism has on the state. The site reaches decision-makers at state and local levels to highlight how travel is absolutely critical for California.

This California Tourism Month, showcase the power of travel with California's political and civic leaders. A strong tourism industry continues to drive California’s economy and workforce forward. 

Here's how:

• Adapt the official toolkit to spread the word online and with the media.    
• From May 7-13, join in U.S. Travel’s National Travel and Tourism Week with an additional #TravelForward tag.  
• Travel, shop and dine in the state. Your tourism dollars help businesses recover faster. Don’t forget to post about these experiences with the #CATourism tag!
• Contact your local representatives to let them know that the state cannot fully recover until the tourism industry — and the spending, jobs and tax revenue it provides — fully recovers. For example, Visit California placed 2,000 California Tourism Month-branded coffee cups, napkins, and sleeves in the state legislature's office café to put the message right in front of them.
• Industry Partners
• California Tourism Month

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17 Compelling Reasons Everyone Should Consider Moving To California

Posted: April 27, 2024 | Last updated: April 27, 2024

Moving to California might seem like a dream to some, but it’s a decision often met with mixed reactions. The Golden State offers unparalleled opportunities and a lifestyle envied by many, yet it also comes with its share of challenges, including high living costs, dense population centers, and the ever-looming threat of natural disasters like wildfires and earthquakes.

Critics often highlight these issues as deterrents, casting a shadow over the state’s sunny image. However, for those willing to navigate its complexities, California promises a dynamic blend of innovation, culture, and natural beauty that few other states can match.

Abundant Career Opportunities

California is renowned for its diverse economy, offering a plethora of job opportunities across various industries such as technology, entertainment, and agriculture. Home to Silicon Valley, the state is a global hub for innovation and startups, attracting professionals from around the world. The entertainment industry in cities like Los Angeles provides myriad chances for those aspiring to work in film, music, and digital media. Additionally, California’s agricultural sector is one of the largest in the country, making it a prime location for careers in farming and related fields.

World-Class Educational Institutions

The state boasts some of the highest-ranked universities in the world, including Stanford University and the University of California system. These institutions not only provide top-tier education but also contribute to a vibrant academic community that fosters innovation and research. California’s commitment to education is evident in its investment in public schools and libraries, making it an ideal place for lifelong learners. The state’s educational system is a magnet for students and academics from across the globe.

Stunning Natural Beauty

From the majestic Sierra Nevada mountains to the scenic coastline of the Pacific Ocean, California’s diverse landscapes offer breathtaking views and ample recreational opportunities. Whether you’re hiking in Yosemite National Park, surfing in Huntington Beach, or skiing in Lake Tahoe, the natural beauty of California is unparalleled. The state’s commitment to conserving its natural resources ensures that these beautiful places remain for generations to enjoy. Outdoor enthusiasts will find no shortage of activities year-round, from kayaking to snowboarding.

Innovative Tech Scene

As the birthplace of the internet and home to tech giants like Apple, Google, and Facebook, California leads the world in technology and innovation. The state’s Silicon Valley is synonymous with cutting-edge research and development, driving global trends in software, social media, and more. This vibrant tech scene not only offers abundant job prospects but also fosters a culture of innovation that permeates various other sectors. Entrepreneurs and tech professionals will find a supportive ecosystem that encourages new ideas and startups.

Cultural Diversity

California is a melting pot of cultures, offering a rich tapestry of traditions, languages, and cuisines. Cities like Los Angeles and San Francisco are known for their multicultural communities, providing residents with the chance to experience and celebrate a wide array of cultural festivities and culinary delights. This diversity also translates into inclusive policies and a welcoming atmosphere for people from all backgrounds. Living in California means embracing a lifestyle enriched by global cultures.

Progressive Values

Known for its progressive stance on many political and social issues, California often leads the nation in environmental and health-related initiatives. It was one of the first states to legalize same-sex marriage and continues to champion the rights of the LGBTQ+ community. Environmental sustainability is a priority, with significant investments in green technologies and renewable energy. For those who prioritize living in a state that values social justice and forward-thinking policies, California is a beacon.

Thriving Arts Scene

California’s vibrant arts scene encompasses world-renowned museums, galleries, theaters, and music venues. Los Angeles and San Francisco, in particular, offer a dynamic arts culture that includes everything from avant-garde installations to mainstream Hollywood films. Local artisans and performers find ample opportunities and audiences eager to appreciate both traditional and innovative works. The state’s support for the arts makes it a haven for creative individuals.

Year-Round Mild Weather

The climate in California is famously mild and pleasant, with warm, sunny days and cool, comfortable evenings. Such weather allows residents to enjoy the outdoors throughout the year, whether they’re lounging on the beaches of Southern California or enjoying alfresco dining in the Bay Area. The absence of extreme weather also means fewer natural disasters compared to other regions, making daily life less disruptive. This perennial sunshine is often cited as a key reason people choose to move to California.

Robust Healthcare System

California is home to some of the best medical facilities in the world, including UCLA Medical Center and Stanford Health Care. These institutions are at the forefront of medical research and patient care, offering cutting-edge treatments and recruiting top medical professionals. The state’s healthcare system is bolstered by progressive healthcare policies that aim to extend coverage to all its residents. For those concerned about health and wellness, California provides an excellent environment with accessible healthcare services.

Innovative Culinary Experiences

The culinary landscape in California is as diverse as its population, featuring everything from high-end dining to innovative street food. The state is particularly renowned for its farm-to-table movements, organic produce, and pioneering wine industry in regions like Napa Valley. Food enthusiasts can explore a vast array of flavors, influenced by both local and international cuisines. This rich culinary culture makes California a paradise for foodies.

Active Lifestyle

Californians are known for their health-conscious and active lifestyles, supported by the state’s numerous parks, beaches, and fitness centers. The emphasis on wellness permeates through society, encouraging residents to participate in physical activities and maintain healthy habits. Whether it’s yoga on the beach, cycling through the mountains, or jogging in one of the many urban parks, there’s an activity for everyone. This active culture helps residents stay healthy and energized.

Pioneering Environmental Initiatives

California leads the way in environmental protection, with stringent policies on pollution control and waste management. The state is at the forefront of the fight against climate change, implementing innovative programs to reduce carbon emissions and promote sustainable practices. Its dedication to preserving the environment attracts individuals who are passionate about conservation and sustainable living. For those who prioritize ecological responsibility, California offers a proactive and supportive community.

Vibrant Startup Ecosystem

The entrepreneurial spirit is alive and well in California, particularly in Silicon Valley and Los Angeles, where startups thrive. The state provides a fertile ground for new businesses with its robust venture capital presence, network of tech giants, and a culture that encourages innovation and risk-taking. This dynamic environment is ideal for entrepreneurs looking to launch or grow their startups. Access to mentorship, funding, and a collaborative community makes California a top choice for business founders.

Rich History and Heritage

California’s history is as varied as its landscape, from the indigenous peoples and the Spanish missions to the Gold Rush and Hollywood’s rise. This rich tapestry offers numerous learning and exploration opportunities, with historic sites and museums across the state. Understanding California’s past enhances the appreciation for its diverse community and vibrant culture. History buffs will find plenty to engage with, from historic missions to modern political movements.

Excellent Transportation Networks

While California is known for its car culture, significant investments have been made to enhance public transportation systems in major cities like San Francisco and Los Angeles. These improvements include expanded subway lines, reliable bus services, and even high-speed rail projects. For those who prefer not to drive, these options provide convenient alternatives for commuting and traveling. Efficient transportation is essential for navigating the state’s sprawling cities and beautiful landscapes.

Commitment to Renewable Energy

California’s commitment to renewable energy is evident in its extensive solar farms, wind turbines, and progressive energy policies. The state aims to achieve 100% renewable energy by 2045, leading the way in the United States for environmental sustainability. This commitment not only helps reduce the carbon footprint but also creates job opportunities in the green tech sector. For those dedicated to living sustainably, California offers a future-focused environment.

Land of Innovation and Dreams

The spirit of California is one of innovation, creativity, and opportunity. It’s a place where dreams are pursued, from the tech entrepreneurs in Silicon Valley to the aspiring actors and filmmakers in Hollywood. The state’s dynamic atmosphere inspires people to think big and push boundaries. Whether you’re an artist, a scientist, or an entrepreneur, California offers the resources and the community to help you achieve your dreams.

While moving to California does come with its challenges, the benefits can far outweigh the potential drawbacks for many. The state’s rich diversity, innovative spirit, and stunning natural environments offer a unique quality of life and opportunities that are hard to find elsewhere. Whether you’re drawn by the prospect of advancing your career in the tech industry, enjoying the vibrant cultural scenes, or simply the allure of year-round sunshine, California holds a special appeal.

Ultimately, the decision to move to this iconic state should be weighed with both its opportunities and challenges in mind, allowing for a fully informed choice that could lead to an enriching and fulfilling life.

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Construction starting on $12 billion high-speed rail between SoCal, Las Vegas

The project is touted as the first true high-speed passenger rail line in the nation, designed to reach speeds of 186 mph.

RANCHO CUCAMONGA, Calif. (KABC) -- Construction is expected to begin Monday on a $12 billion high-speed passenger rail line between Southern California and Las Vegas.

Brightline West aims to lay 218 miles of new track between a terminal to be built just south of the Las Vegas Strip and another new facility in Rancho Cucamonga. That trip usually takes well over three hours by car.

The company says its fully-electric train will take just over two hours each way.

Almost the full distance is to be built in the median of Interstate 15, with a station stop in the Victorville area.

Forecasts are for 11 million one-way passengers per year, or some 30,000 per day, with fares well below airline travel costs. The trains will offer rest rooms, Wi-Fi, food and beverage sales and the option to check luggage.

In a statement, Brightline Holdings founder and Chairperson Wes Edens called the moment "the foundation for a new industry."

Brightline aims to link other U.S. cities that are too near to each other for flying between them to make sense and too far for people to drive the distance, Edens said.

The project is scheduled to be complete by the time Los Angeles hosts the Summer Olympics in 2028.

U.S. Transportation Secretary Pete Buttigieg on Monday will join Brightline leaders at the start of the construction in Vegas. Brightline received $6.5 billion in backing from the Biden administration, including a $3 billion grant from federal infrastructure funds and approval to sell another $2.5 billion in tax-exempt bonds. The company won federal authorization in 2020 to sell $1 billion in similar bonds.

The construction is expected to create jobs for many in Southern California.

"We're looking at thousands of jobs as a result of this and hundreds of millions of dollars of investments, and that impact is going to be felt for years to come," said Rancho Cucamonga City Manager John Gillison. "This project will have a big impact on California, and especially Southern California."

Other fast trains

The project is touted as the first true high-speed passenger rail line in the nation, designed to reach speeds of 186 mph (300 kph), comparable to Japan's Shinkansen bullet trains.

Florida-based Brightline Holdings already operates the Miami-to-Orlando line with trains reaching speeds up to 125 mph (200 kph). It launched service in 2018 and expanded service to Orlando International Airport last September. It offers 16 round-trips per day, with one-way tickets for the 235-mile (378-kilometer) distance costing about $80.

Other fast trains in the U.S. include Amtrak's Acela, which can top 150 mph (241 kph) while sharing tracks with freight and commuter service between Boston and Washington, D.C.

Ideas for connecting other U.S. cities with high-speed passenger trains have been floated in recent years, including Dallas to Houston; Atlanta to Charlotte, North Carolina; and Chicago to St. Louis. Most have faced delays.

In California, voters in 2008 approved a proposed 500-mile (805-kilometer) rail line linking Los Angeles and San Francisco, but the plan has been beset by rising costs and routing disputes. A 2022 business plan by the California High-Speed Rail Authority projected the cost had more than tripled to $105 billion.

The Associated Press contributed to this report.

Related Topics

• RANCHO CUCAMONGA
• SAN BERNARDINO COUNTY
• HIGH SPEED RAIL

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News Release

Ontario Supporting Local Cultural Tourism Events

$8.4 million investment will boost local economies and create good-paying jobs

April 26, 2024

Tourism, Culture and Sport

Table of Contents

Quick facts, additional resources.

HAMILTON — The Ontario government is investing more than $8 million over the next three years to support cultural tourism in communities across the province. $2.4 million of this funding will be provided this year through the Ontario Cultural Attractions Fund (OCAF) to help 40 arts, heritage and cultural organizations develop, promote and present high-quality, high-profile events that strengthen local economies and create good-paying jobs.

“Ontario’s cultural tourism events and attractions provide residents and visitors alike with unique experiences that create lifelong memories,” said Neil Lumsden, Minister of Tourism, Culture and Sport. “The investments that our government is making through OCAF will help to bring these one-of-a-kind events to life, boosting local businesses, creating good-paying jobs and enabling audiences of all ages to experience the best that Ontario has to offer.”

Minister Lumsden announced the funding today at Theatre Aquarius in Hamilton, which received $60,000 to support its 50th anniversary season that runs from March 26 to June 16. Programming includes the world premiere production of Tom Wilson and Shaun Smyth’s “Beautiful Scars”, inspired by the book “Beautiful Scars: Steeltown Secrets, Mohawk Skywalkers and the Road Home” by Tom Wilson.

“We’re thankful to the Ontario government for the funding that it has provided to our organization through OCAF, which will enable us to expand our marketing efforts in our 50th season,” said Kelly Straughan, Executive Director of Theatre Aquarius. “We’ve assembled a world-class team led by Tom Wilson for the world premiere of his new musical Beautiful Scars, which has a deep connection to Hamilton. It’s a celebration of Indigenous identity that will resonate with theatregoers in the region and beyond.”

This year marks the 25th anniversary of OCAF, which has supported more than 900 events, festivals and exhibitions across Ontario since 1999 and attracted over 91 million attendees.

OCAF funds are provided as partially repayable loans, which enable even more projects to be supported. For every $1 that the Ontario government invests, $1.69 is in turn invested in cultural tourism.

“On behalf of the OCAF board, we thank the Ontario government for the support and confidence in this three-year renewal of the Fund,” said Mary E. Hofstetter, Ontario Cultural Attractions Fund Chair. “It will allow us to invest in more wonderful projects like the 50th anniversary of Theatre Aquarius and other great events happening across Ontario this spring, summer and fall.”

• OCAF provides support to cultural tourism events that range in size from large art and music festivals to smaller events that celebrate local Ontario culture and heritage.
• OCAF continues to accept applications for new events and offers applicants flexibility regarding project timing and scope. Please visit the OCAF website for more information on the organization and to view the full list of recipients.

OCAF website

Media Contacts

Alan Sakach Press Secretary, Minister’s Office [email protected]

Denelle Balfour Communications Branch [email protected]

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