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50 Best Cruise YouTube Channels to Watch in 2021

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Top 50 Cruise YouTube Channels

About this Top 50 list:

This list of top 50 cruise YouTube channels is in no particular order . Each channel is different and each cruise content creator brings something special to the table.

Some content creators are relatively new, and have created a lot of amazing content during the pause in cruising. Other channels have ship tours and destination information that was made before the shutdown, equally valuable as you may be planning a future cruise.

This list will be reviewed and updated about once a year, so if you think that another channel deserves to be on this list, make sure to shout it out in the comments section below!

On the most part, these cruise YouTube channels are run by individuals, and not big brands. If you enjoy the content they create, please let them now by liking their videos and subscribing to their channels.

50 Favorite Cruise YouTube Channels and YouTubers

1. cruise tips tv.

2. Don’s Family Vacations

3. Tips for Travellers

4. La Lido Loca Cruise and Travel

5. Sharon at Sea Travel

The Sharon at Sea Travel YouTube channel features Sharon, Jamie, & Matthew, a family that loves to travel. They share relatable information about cruising and traveling through our videos, reviews, tips, and more.

6. The Shiplife

The Shiplife YouTube channel features J. Alexander, a former cruise ship crew member. J shares his unique perspective on recent cruise news and offers cruise advice for future cruise travelers

7. Royal Caribbean Blog YouTube Channel

8. Eat Sleep Cruise

If you’re looking for detailed cruise news, cruise tips and informative cruise ship tours, you’ll appreciate the videos on the Eat Sleep Cruise YouTube channel . DB and Princess, as the duo is known, also have some great cruise vlogs!

9. Emma Cruises

Emma from Emma Cruises shares ship reviews, cabin tours, cruise vlogs, and cruise booking tips and tricks. If you’re considering taking your first cruise, or are interested in learning more about a certain cruise line or ship, you’re in the right place!

10. Morgan’s Very Unofficial Travel Guides

11. Cruise with Ben and David

Cruise with Ben and David are a married couple who share cruise tips, news, ship tours and vlogs. They pride themselves on honest reviews and opinions. As a viewer, you’ll be hooked on this fun and energetic cruise channel!

12. Sean & Stef

Sean and Stef are professional filmmakers that have shared incredible cruise ship tours and travel vlogs with cruisers and the cruise community. Sadly, Sean passed on in 2021, however Sean & Stef’s channel remains and is full of inspirational and helpful cruise content. 

13. EECC Travels

Alisa and Jason from EECC Travels, along with their sons, offer great cruise travel tips and family cruise vlogs. Check out their cruising and travel adventures.

14. Life Well Cruised

Ilana (yes, that’s me) from Life Well Cruised shares cruise tips and advice for both new and veteran cruisers. Find cruise packing tips and hacks, cruise news, and cruise vlogs of both cruise ships and cruise port destinations to help you plan your next cruise.

15. Chad Cruisers

Chad Cruisers is made up of two travel, cruise and lifestyle vloggers Brad and Chris from Toronto, Canada. They love to travel by cruise ship as well as exciting and unique destinations from around the world and our their own backyard. If you’re a Princess Cruiser, you’ll enjoy their Princess cruises videos and ship tours.

16. Alanna Zingano

Alanna Zingano’s YouTube channel has some great cruise tips and travel advice for both first time and repeat cruisers. Check out the channel for ship tours, cruise vlogs, awesome interviews and more.

17. Cruzely

The Cruzely YouTube channel has videos full of valuable tips and advice about planning your next cruise. The content is great for anyone taking a cruise, whether you are a first-time passenger or have sailed time and again. 

18. Porthole Cruise 

19. Captain Kate McCue

Did you know that Celebrity Cruises’ Captain Kate McCue has an awesome, informative cruise YouTube channel? If you’re a cruise fan (from any cruise line), you have to check it out. 

As she explains in her channel description, “This is not your Love Boat or Captain Stubing… This is a real glimpse at the Captain’s life on a mega cruise ship!”. You’ll get insight on a “Captain’s career, her ship, crew, & trusty sidekick (a hairless cat named Bug Naked) & of course the adventures that only a life at sea can bring.”

20. Cruise Fever

On the Cruise Fever YouTube channel , you’ll find great cruise ship tours, plus cruise tips and advice for first timers and seasoned cruisers. This channel is run by 2 brothers who are passionate cruise travelers.

21. Cruise Radio

On the Cruise Radio YouTube channel , you’ll find short daily cruise news updates plus a variety of cruise ship tours from Carnival Cruise Line, Royal Caribbean Norwegian Cruise Line, Holland America, Celebrity Cruises and others. Cruise Radio was launched in 2009 as a resource for cruisers that were looking for ship reviews, port tips, and money saving advice.

Doug shares a daily dose of cruise news, in just a few minutes, a great way to keep up with all the latest updates.

22. Griff & Alyssa

Griff and Alyssa share fun, honest and beautifully filmed cruise YouTube videos! You’ll find awesome cruise vlogs, ship tours and cruise port vlogs as well as cruise tips.

23. Paul and Carol Love to Travel

Paul and Carol are a fun couple who share their honest travel experiences and hope to inspire and help viewers make an informed choice when booking their next trip. You’ll find useful cruise ship information and tours, hotel reviews, and destination guides.

24. Talking Cruise

Talking Cruise presents the latest news, cruise ship tours and topics from around the world of cruising in a fun and unique format. The host of Talking Cruise, Chris Cardona, is passionate about all things related to cruising.

25. Scott Singer Cruises

Scott Singer Cruises videos are always fun and informative! You’ll find ship tour videos, cruise vlogs, cruise planning, and everything else cruise related!

26. Cruise Hive

Cruise Hive features videos about major cruise lines and cruise news. If you enjoy cruise tips and information, this cruise YouTube channel is worth the watch.

27. Visit with Us

Rich and Helen from the Visit with Us YouTube channel share videos about luxury cruising. You’ll find cruise tips and cruise ship tours, all beautifully filmed!

28. Mr. & Mrs. Traveler

Mr. & Mrs. Traveler are a fun couple that believes “Life’s short… Have fun!”. On their YouTube channel, they share cruise tips, reviews and cruise news and chats.

29. Travelling with Bruce

Bruce Frommert of Travelling with Bruce , is a resource of information for all things cruise news, cruise trends and travel updates. In his videos, Bruce shares detailed explanations and his take on the current state of cruising.

30. Sal Pitera

Sal Pitera has a popular cruise and travel YouTube channel with cruise cruise information, how to’s and “amazing photography from the crazy mind of Sal Pitera”.

31. Harr Travel

Harr Travel specializes in cruise ship tours (cruise cabins and full ship tours), as well as other types of land vacations. On this channel you’ll find helpful cruise news and information, and cruise ship tours you’ll enjoy.

32. Chris Wong Vlogs

Chris Wong is a member of the Royal Caribbean crew. On the Chris Wong Vlogs YouTube channel , Chris shares his experiences about cruise ship life, as well as some awesome Royal Caribbean cruise ship tours.

33. Same Ship Different Day

Alfie Smith, from Same Ship Different Day is an officer working on a cruise ship. He has shared videos about being on Coral Princess as cruising was paused. You’ll learn information about cruise ships and cruising from a ship’s officer’s perspective.

34. The Curious Lens of Martina from Argentina

Martina, from The Curious Lens of Martina from Argentina , is a crew member onboard a Royal Caribbean cruise ship. Martina shares information and her experiences as a cruise ship crew member and a travel lifestyle. If you’re a crew member or cruise passenger, this is a channel to watch!

35. Cruising with Wheels

The YouTubers at Cruising with Wheels are a married couple, one who is in a wheelchair. Since they find cruising to be the best option for their vacations, their YouTube channel focuses on everything about cruising and primarily handicap accessibility. You’ll  see ship accessibility, cabin tours, ship tours, shore excursions and cruise vlogs. 

36. Sea Cruisers

Amy from Sea Cruisers shares cruise vlogs, cruise ship and cabin tours as well as interesting destination videos. You’ll enjoy bring brought along with the Sea Cruisers crew, as they cruise on several different cruise lines.

37. Jim Zim

The Jim Zim YouTube channel is a hybrid of Jim Zimmerlin’s three passions: cruise ships, model trains, and puppies. As Jim says, “if you’re in to Caribbean cruises, G-scale model railroads, or cute little pups… you’ll love these videos!”

38. Chris Frame

The Chris Frame YouTube channel features videos about the history of cruise ships, ocean liners and maritime history. You’ll also find cruise interest stories, cruise news and lots of Cunard content.

39. Cruise Passion

Victoria is the YouTuber behind Cruise Passion . She says, “I produce cruise ship videos, from cruise ship tours to cruise ship events. I bring you along on all of my cruise adventures from all around the world.”

40. Solo Cruisers

The Solo Cruisers YouTube channel presents videos, that are according to the creator “honest and real as you can get and will give you a vision of what it really is like cruising on various line, the good the bad and the ugly.” If you’re a solo cruiser, you’ll find some helpful solo cruise tips.

41. Cruise with Josh

Josh Hocum is the Cruise YouTuber and Vlogger behind Cruise with Josh . You’ll find room tours, ship tours, resort stays, food reviews, best excursions to do on each island, ship reviews, and full recaps along with a fun and outgoing take on cruising!

42. Popular Cruising

On the Popular Cruising YouTube channel , you’ll find cruise reviews and tour videos; featuring the newest ships, covering every cruise style (ocean cruising, river cruising and expedition cruising), previewing upcoming ships, reviewing onboard experiences and sharing shoreside excursions (in 4K Ultra HD).

43. DCL Fan

Are you a Disney Cruise Line fan? Keep up with the latest news and Disney Cruise info and tips on the DCL Fan YouTube channel .

44. ParoDeeJay

ParoDeeJay is a fan favorite combo channel of cruising videos, travel and parody and musical entertainment from Dee & Jay. They say they love to create challenge videos, cruise vlogs, couples gaming, cooking videos, and anything else that makes them laugh. 

45. Cruise Nostalgia

Cruise Nostalgia is a very different type of cruise YouTube channel. If you love a bit of old school cruising, you’ll find videos about cruise ships from the past, including nostalgic cruise line commercials and promotional videos.

Personally, I get a kick out of the kitschy cruise advertisements from the 1970’s and 80’s in particular!

46. Travel Scouts

Jason and Kellie from Travel Scouts have “a goal to help YOU by bringing the latest information on cruise lines, ships, excursions, and of course, all those great tips that will make your vacation unforgettable!” Plus, if you’re planning a Carnival cruise, you’ll find some great videos and tips!

47. JJ Cruise

JJ Cruise are a married, millennial couple who LOVES CRUISES! In their own words “Our focus is to provide tips on travel, recommendations on all things cruising and to have tons of fun while doing it!”. Jordan and Jarred have an infectious energy and are lots of fun to watch!

48. Nautical Nurse Nancy

On the Nautical Nurse Nancy YouTube channel you’ll find fun cruise vlogs and adventures in cruise ports! She definitely looks like she’s having fun and enjoying that cruise life! In her own words “I love sharing our cruise adventures and cruise tips in a creative way!”.

49. Jordan Bauth 

Jordan Bauth is a professional figure skater for Royal Caribbean. She shares her experiences and her life onboard a cruise ship. In her own words “This channel is a way to express all my passions as well as give you an inside look at my life and all the amazing things I get to experience. I also post tons of different lifestyle content! (vlogs, fashion, travel, and makeup videos)”.

50. Travel Spree

Fain and Laura from Travel Spree are a lot of fun to watch and have some great cruise and travel information on their YouTube channel.

In their own words, “We are Fain and Laura, an interracial couple, making family friendly, Travel Vlogs. Our goal with this channel is to bring you with us to experience what the world has to offer. We also plan to offer hassle-free travel advice, cruise tips, and other how-to travel advice around common mishaps you might have when it comes to certain types of travel.”

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Final Thoughts: 

I hope that you enjoyed this list of fabulous cruise YouTubers. Whether you’re interested in cruise news, cruise tips, cruise ship tours, cruise crew life, or cruise destinations – you’re bound to find many Cruise YouTube Channels to love!

Do you love podcasts? Here’s a list of 15 cruise podcasts to listen to right now !

Which cruise YouTube channels are your favorites? If there’s a channel I missed that deserves to be on this list, please leave a comment so we can check it out!

Happy Cruising!!

Ilana 

If you found this post helpful, please don’t keep it to yourself ;-). Share it on Facebook or Save for later Pinterest (share buttons at the top). Thanks so much!

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11 Comments

Cruise With Akshay YouTube Channel is good from Asia. As his accent is Indian which is good to understand for Asian People Rather US accent.

Thanks for sharing your recommendation!

I love the port guides from this family the Jelly Beans. ❤️

Thanks for sharing a channel you enjoy Jennifer!

The channel of cruises and travels crew is nice too, i follow on youtube

Thanks Vincent for sharing!

The Tyler Show is one of my Favorite cruise creators I follow on the platform. He always provides good coverage of events in the cruise industry and his editing of his videos are some of the best I have seen to date when it comes to cruise videos.

Great to know! Thanks for sharing

My husband and I enjoy watching many of these channels, and will check out some of the new names we’ve seen. We also have a channel called The Cruise World. We do vlogs, ship tours, trivia, news, and parodies. We’d love for you to check us out!

Hi Stephanie,

Glad you enjoy some of the channels on this list. Amazing that you and your husband have a channel as well. I’m happy to know about it and will check it out 🙂

Join us on Doris Visits @DorisVisits we don’t make opinions, just show what is there. Love to cruise.

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Tom Cruise Scientology promotional video leaked to the Internet

Thursday, January 17, 2008  

Two days before Tom Cruise: An Unauthorized Biography , a biography of actor Tom Cruise written by journalist Andrew Morton , was released in the United States , a video showing Cruise promoting Scientology was leaked to the Internet . The promotional video appeared on video-sharing sites including YouTube , Gawker.com and radar online.com , and clips from the video were also shown on Wednesday morning talk shows in the United States.

In the 9-minute video produced by the Church of Scientology , Cruise is seen discussing his beliefs while the theme from his Mission: Impossible films plays as background music. Cruise appears wearing a black turtleneck sweater, speaking about his dedication to changing people's lives. The format of the video appears to be an interview with Cruise, and it is edited with questions cut out. Some of Cruise's responses end abruptly.

Throughout the video, Cruise uses Scientology jargon terms such as "KSW": "For me, it’s all about KSW." The term stands for Keeping Scientology Working, which refers to a 10-point letter written by Scientology founder L. Ron Hubbard in 1965 to ensure the organization's survival. Cruise also discusses "SPs", or Suppressive Persons , "PTSPs", a "potential trouble source" influenced by a Suppressive Person, and the need to "confront and shatter suppression".

Cruise makes assertions about programs which use Hubbard's teachings such as Criminon and Narconon "We're the authorities on getting people off drugs. We're the authorities on the mind. We're the authorities on improving conditions. We can rehabilitate criminals. Way to happiness. We can bring peace and unite cultures." Of the manner in which he wishes to spread Scientology's message, he says "You're in the playing field or out of the arena." Cruise also expresses his disdain for psychiatrists , "Crush these guys [psychiatrists]! I've had it! Psychiatry doesn't work. No mercy! None! Go to guns!"

The video concludes with Cruise laughing, and then a voiceover says: "Scientology can be defined by a single question: would you want others to develop the knowledge you have? In answering that question, Tom Cruise has introduced LRH [L. Ron Hubbard] technology to more than 1 billion people on earth. And that is only the first wave he has unleashed. That is why the story of Tom Cruise, Scientologist, has only just begun."

According to Reuters , the Church of Scientology stated that the video was shown at a 2004 meeting of the International Association of Scientologists . In a statement, the Church of Scientology said that the video was Cruise's acceptance speech after he had been given the organization's "Freedom Medal", and was shown "before an audience of 5,000 church parishioners and their guests." The statement also called the video that appeared on the Internet a "pirated and edited version." A representative for Cruise confirmed the Church of Scientology statement: "The video is of Mr. Cruise making an acceptance speech to fellow parishioners at a private church event in 2004." David Miscavige , head of the Church of Scientology, had presented Cruise with the "Freedom Medal of Valor" at the 2004 ceremony. Eighty Scientologists have received the "Freedom Medal" since the award's establishment in 1985, but Cruise is the only recipient of the Freedom Medal of Valor. Andrew Morton's Tom Cruise: An Unauthorized Biography characterizes Cruise as the second most powerful individual within the organization.

The video first appeared on the Internet on Sunday, and disappeared after the footage was linked to from Gawker.com and The Huffington Post . Gawker.com posted a copy of the video Tuesday morning, and said that the video had "been passed around privately by reporters and writers investigating Cruise's ties to Scientology." Gawker.com noted that a smaller video clip which had previously been available on YouTube "is no longer available, most likely after the Church of Scientology sent in a copyright infringement notice." Gawker.com has stated that the video will stay up on its site, and has reprinted correspondence with Ava Paquette, an attorney with Moxon & Kobrin , a law firm representing the Church of Scientology. Nick Denton of Gawker.com commented on the posting of the video "It's newsworthy, and we will not be removing it."

Investigative journalist Mark Ebner is helping to post more than two hours of additional footage related to the Cruise video, and called it "the most unintentionally hilarious footage you've ever seen," and characterized it as "better than" when Cruise jumped on Oprah's couch during a May 23, 2005 appearance on The Oprah Winfrey Show , and the South Park parody of Cruise in the controversial episode " Trapped in the Closet ". Ebner appeared on The Today Show on Wednesday, and discussed the video's appearance on the Internet. In response, the Church of Scientology called Ebner a "fraud". Ebner told the New York Daily News that "These tapes were made for purposes of recruitment."

Attempts by the Church of Scientology to stop distribution of the video via the Internet "seem to have backfired spectacularly," according to The Press Association , and by Thursday the video was viewable on websites other than Gawker.com, including the New York Post , Independent Television News and the BBC . For websites based in Britain usage of the video is protected under copyright laws, specifically for reporting news and current affairs. Still other reports on the video linked to locations where it could be watched, including a report in The Times . Copies of the video were not available on Google Video on Thursday, but were still available on YouTube.

Attorney Mark Stephens of London-based firm Finers Stephens Innocent commented on the Church of Scientology's attempts to remove the video from the Internet: "The Scientologists, by taking action to enforce their copyrights, have made it a news story. The mistake was not to foresee that a news story has special protection in copyright law in reporting news and current events."

Have an opinion on this story? Share it!

Related news

• " 'Tom Cruise: An Unauthorized Biography' released, $100 million lawsuit in planning stages " — Wikinews , January 16, 2008
• " Germany's top officials seek to ban Scientology " — Wikinews , December 7, 2007
• " Interview with Glen Stollery of ScienTOMogy.info " — Wikinews , April 5, 2006
• " Tom Cruise parody site defiant in face of Scientology threats, demands its day in court " — Wikinews , October 29, 2005
• " Church of Scientology does not see humor in website dedicated to Tom Cruise " — Wikinews , September 25, 2005
• " Tom Cruise debates psychiatry on NBC's Today show " — Wikinews , June 25, 2005
• " Bid to block Cruise video backfires " —  The Press Association , January 17, 2008
• Leonard Doyle. " Scientologists try to block Cruise YouTube rant " —  The Independent , January 17, 2008
• " Cruise's Collateral " —  Sky News Australia , January 17, 2008
• Patrick Barkham. " Tom's medal for services to Scientology " —  The Guardian , January 17, 2008
• " Figuring Out Tom Cruise Scientology Video: Making Rounds On Web; Expert Explains The Jargon, Meaning, And Aims " —  CBS News , January 17, 2008
• Associated Press . " On The Web: Tom Cruise Video " —  WAVY-TV , January 17, 2008
• Kerry Sanders. " Cruise's religious passion: NBC’s Kerry Sanders reports on new videotapes of the actor speaking about the religion and its members behind closed doors. " —  MSNBC , January 16, 2008
• Peter Kafka. " Nick Denton's Gawker Takes On Scientologists, Facebook, Wins " —  Silicon Alley Insider , January 16, 2008
• Andrea Peyser. " This Guy's A Walking Tom Bomb " —  New York Post , January 16, 2008
• " Tom Cruise Scientology video leaked " —  The Press Association , January 16, 2008
• Manya Brachear. " 'De-sci-phering' Tom Cruise video " —  Chicago Tribune , January 16, 2008
• Michelle Nichols. " Tom Cruise lauds power of Scientology in Web video " —  Reuters , January 16, 2008
• " Cruise scientology video leaked: A four-year-old video of Tom Cruise talking about his Scientology beliefs has been leaked onto the internet " —  BBC News , January 16, 2008
• " Tom Cruise: Church of Scientology Claims Copyright Infringement " —  Gawker.com , January 16, 2008
• Chuck Yarborough. " Morning Rush " —  The Plain Dealer , January 16, 2008
• Lucy Bannerman. " Tom Cruise Scientology video tops Oprah moment " —  The Times , January 16, 2008
• Catherine Elsworth. " Tom Cruise Scientology video leaked on web " —  The Daily Telegraph , January 16, 2008
• Inside Track. " YouTube airs Tom’s tirade vs. shrinks " —  Boston Herald , January 16, 2008
• " Tom Cruise Champions Scientology in Video: The Actor Says Scientologists Must 'Educate' Others " —  ABC News , January 15, 2008
• FoxNews.com, news services. " Biography, uploads of Scientology videos make for shaky Cruise control " —  Dallas Morning News , January 15, 2008
• Post Staff Report. " Cruise Shows His Crazy In Web Video " —  New York Post , January 15, 2008
• " Tom Cruise Scientology Video Hits the Web " —  People Magazine , January 15, 2008
• Rush & Molloy. " Tom Cruise preaches to the choir " —  New York Daily News , January 15, 2008

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Learn all about the things you can do while onboard a Celebrity Cruise ship in this fun video hosted by Lisa Lehr, Celebrity Cruises’ VP of Entertainment.

While we travel to over 300 destinations around the world, our cruise ships are a destination in and of themselves. From outdoor games to nightly shows, there’s no shortage of entertainment, dining, and relaxation options while onboard.

Foodies will enjoy exploring all of the complimentary and specialty dining options onboard. There’s French cuisine at Le Grand Bistro, a raw bar at Sushi on 5, delectable Italian cuisine at Tuscan Grille, and alfresco meals at Lawn Club Grill.

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6 Best Promotional Video Examples (& Steps to Creating One)

Pragadeesh N - September 25, 2020 - Leave your thoughts. 16 min read

A promotional video is without a doubt one of the most effective ways to market and sell your brand.

83% of marketers say promotional videos give them a positive ROI, and 68% of consumers say they prefer to learn about a product or service by watching a promo video.

But the process of creating a good promotional video can be tiresome and complicated.

That's why I've created this 3k-word article in which I'll show you everything you need to know about promotional videos, from its meaning, examples, and ideas, to the steps needed to create one yourself.

I've left no stone unturned. This is by far the most complete guide on promotional videos ever. Put your seatbelt on, because it's going to be a long ride. Here's everything I'm going to cover, feel free to jump around:

Promotional Video Definition

6 Best Promotional Video Ideas and Examples

How to Create a Kick-ass Promotional Video On Your Own

What is a Promotional Video?

A promotional or promo video is a short video that promotes a company's product or service. The best promotional videos weave a story to educate, inspire, or delight prospective (or existing) customers. It's short yet educates people and influences them to take a step forward.

6 Best Promotional Video Examples and Ideas

Now that you know what a promotional video is, let's take a look at 6 of the best promotional video ideas and examples you can take inspiration from to create your own.

Product Demo/Tour Video

"We asked consumers what type of video would best assist them in making a purchase decision: 15% responded with explainer video, 16% chose customer testimonials, and a whopping 69% chose product demos." - Wyzowl

A product demo video shows your product in action. Unlike an explainer video, it doesn't simply talk about how a product works. Rather, it shows how a product works by taking a dive into its features and benefits.

A product demo video shows users how they will go through the process of using your entire product or some of its core features. It gives your potential customers an opportunity to see your product used in everyday life, which ultimately leads to conversion.

I love Google's launch video for Duo that demos the video calling app in a fast, easy-to-watch way.

Explainer Video

"91% of consumers have watched an explainer video to learn about a product or service." - Strategic

An explainer video, as its name suggests, does just that — explain something. An explainer video explains how something — a product, service, or a specific feature — works. And, most importantly, it explains what sets you apart from your competition.

It's especially useful if you offer a product or service that isn't immediately understood. It's typically an animation and used in the hero section of a website's homepage or a landing page.

"What is Ahrefs?" is one example. This video explains what Ahrefs offers and shows the viewers why Ahrefs is the tool they need to outrank their competitors in search engines.

Customer Testimonial Video

"Customer testimonials are one of the top three most effective types of video content." - Marketinghy

A customer testimonial video features a happy customer who tells the story of how your product or service solved their problems and helped them achieve their business goals.

It's highly personable and relatable than any promotional video in that it features a person who isn't connected to your brand talk highly of your product. 

For this reason, new prospects — especially the ones that are convinced about the other aspects of your product such as its features and pricing — feel more confident and secure about making that final purchase decision.

Calm's customer testimonial video shares the wonderful experiences of its real-life users and serves as a motivation for others to follow suit.

Product Review Video

"62% of consumers watch product review videos before making a purchase." - MediaKix

A product review video features a reviewer, typically an influential person in your niche, who shows the product in action and gives his unbiased opinion about it.

Prospects who watch it feel like they're getting an honest take about your product. It's what really proves the superiority of your product in the eyes of your prospects.

Of late, third party product reviews are the most trusted. Even more so than customer testimonials since getting one from your customer base is quite easy.

To illustrate, watch this review of Blue Apron's meal kit delivery service by a popular YouTuber.

Company/Work Culture Video

"Brands that inspire higher emotional intensity receive 3 times as much word of mouth marketing as their less-emotional counterparts." - Sprout Social

A company culture video showcases your company's culture and introduces the people behind your brand. It helps you humanize your brand and gives your customers an opportunity to form a personal connection to your brand.

Also, it gives prospective employees a glimpse of what it's like to work at your company and helps you attract the right people.

The video below for BambooHR, a cloud-based HR management software, shares what company culture is and how it is deemed essential for a company's success.

Event Video

"Video of a live event increases brand favorability by 63%." - Twitter

You can create an event promo video to build excitement before an event, and during the event, you can live stream short snippets — typically highlights of the event — as live videos on Twitter and Facebook or as Stories on Instagram.

Promoting an event on social media is a great way to gain fans and followers! An event video brings the fun of the occasion to those who couldn't make it and is reposted by the ones who made it to your event.

To give you an idea, check out this video of Google's Pixel 2 reveal event from Verge.

How to Create a Kick-ass Promotional Video Yourself

I'll walk you through step by step on how to create a kick-ass promotional video on your own. We have a lot to cover so let's jump right into it.

Step One: Write a Script

You need to answer a few questions before you can start writing the script. Answering these questions provides you with some crucial insights you'd need to craft a good script. Answer the following questions:

• Why are you creating this promotional video? It could be to drive sales, drive brand awareness, or simply educate your customers.
• Who is the video for? The intended target audience for this video.
• What action would you like them to take? You could want them to sign up, download an app, or contact you for further information.

With these insights you've gathered, you can start writing your script, but before you do that, you need to be clear about what you want your script to achieve.

A good promotional video script:

• Grabs the viewers' attention
• Makes the viewers understand what you do and why you're different
• Keeps them engaged and at the end, makes them take some desired action

To achieve this, you can follow this general outline for your promotional video script:

• Problem (What) : Introduce the problem your product or service solves. What is the one core problem or pain point your target audience is experiencing and can deeply relate to?
• Solution (How) : Introduce your product and explain how it can help solve this problem in an easy-to-understand way.
• Unique benefits and values (Why) : Why should they choose you over your competitors? What's the one unique value you provide that would motivate them to choose you? Talk about these unique/main benefits and values you offer.
• Call-to-action : End the video with an action you want them to take. Make sure you mention everything they'd need to take that action, whether it's a website address, email address, or contact number.

If it seems overwhelming to come up with a script, I understand. When you have to explain what you do, why you're different and tell an engaging story all in a short amount of time, it can seem overwhelming even to a pro who's done it many times over.

Don't worry. There's a solution. You can use a video making tool that provides you with readymade templates. Take Animaker for instance, its in-house scriptwriters and animators have come up with promotional video templates for numerous use cases and industries.

Let's say you want to create an explainer video for your product, all you have to do is pick a template and treat it as a starting place to create your own unique explainer video.

Step Two: Decide on the Length of Your Video

Keep the script short. Restrain from talking about every single benefit or feature your product offers. Remember that you're battling against the attention span of your audience.

Studies have shown that the shorter the promotional video, the higher the chances of it being watched till the end. 

So how long should your promotional video be? Your promotional video should be about 1 minute or less in length. That is, the script should be 130 words or less.

Step Three: Record the Voiceover

Once you have a script, you'll need a voiceover. Here are some options:

• Record the voiceover yourself using a high-quality USB microphone and audio recording software such as Audacity or Apple's GarageBand . If you find the interface of the aforementioned software hard to wrap your head around, you can use Animaker’s super-simple interface to record your voiceover.
• Hire a professional voice actor from sites such as Voices.com or Fiverr .
• Use text-to-speech software to generate a human-like voiceover. This is the easiest and effective way for anyone to create an engaging audio narration themselves. With an app like Animaker, you can instantly convert your script into a realistic, human-like voice. It lets you create voiceovers in 50+ voices and 25 different languages.

Step Four: Pick a Visual Style and Create the Visuals

A video is made up of a bunch of scenes. Each scene conveys a message and lasts for a few seconds before switching to the next and so on until the last one. 

Your goal for each scene should be to clearly communicate your message with the right visuals.

Once you've come up with a list of visuals you'd need to effectively communicate your message to your audience, you'd have to create or find these visuals.

What type of style would you choose to create the promotional video?

Well, that depends on the kind of promotional video you wish to create.

Do you want to create an explainer video? If yes, you'd need to create an animation . For this, you'd need visual assets such as icons, shapes, scene backgrounds, etc. Visual assets for animations are typically created by a design pro using a tool like Adobe Illustrator.

Unless you are a designer and have created this kind of visuals before, I wouldn't recommend using these professional tools. The learning curve is steep and you're better off using a tool that provides you with all these assets right out of the box.

Specifically, an app like Animaker provides you with thousands of readymade icons, scene backgrounds, characters, shapes, and other visual assets to convey any message or promote any product or service.

If you were to create your own visuals, you can only use them to create a simple animation that might do a poor job of conveying your message. This is because the created assets might seem unprofessional and you can't use characters in your animation. 

Animating an icon or shape is possible, though, it's not easy for someone that's never used a video editing software before, but animating a character is not (more on this later).

If you want to create a product demo/tour video for your web app, or you want to create a video promoting your mobile app, you'd need screen recordings of the app. 

You'd need a tool to record your desktop or mobile screen. To record a desktop or laptop screen, you can use a tool such as Free Cam . It lets you easily record your screen. It’s a free tool that doesn’t place a watermark or impose time limits and is ad-free.

There are two downsides to using it though. It saves your screen recordings only in WMV format, which you'd have to then convert to a more popular format such as MP4, and it doesn't let you record your front-facing camera. 

If your app is web-based or you want to record your screen from a chrome extension, you can use Loom . Loom lets you easily record your screen and front-facing camera directly from your browser.

Vmaker is another desktop screen recording tool (for mac and windows) that’s intuitive, fast, and free.

To record your mobile screen, you can use a tool that comes pre-installed on your Android OS or iOS; you don't need any third-party app to record your mobile's screen.

A good app promotional video shows the mobile app in action and explains its features & benefits using text and possibly a voiceover.

If you're looking to create a promo video for your mobile app, you can use a tool that offers readymade templates. Here’s the thing: it’s hard to create a promo video for your mobile app from scratch and also make it seem professional.

And if you’re someone who’s got absolutely no video making experience, let the template take care of the animation part for you.

With a tool like Animaker, all you have to do is pick an app promo template, upload the screen recordings of your app, and swap the placeholder videos in that template with your own video recordings. And you're done!

Want to create promotional videos using stock videos and photos ? There are plenty of sites that offer high-quality stock videos and images for free. 

Pexels and Pixabay offer a huge library of professional stock videos and photos that are free for personal or commercial use without attribution. 

If you're looking for premium, authentic stock videos, and photos in 4k quality, check out Animaker's built-in library. It gives you access to 100M+ beautiful, royalty-free stock videos and photos.

If you need live videos to create your promotional video, here's a guide on the best way to shoot a video by yourself.

Step Five: Edit the Video

In this step, you animate or edit the visuals you'd created in step four.

You can use Camtasia to create a simple animation with your graphics.

Using Camtasia, however, isn't the most effective way to create an animation by yourself. There are better tools out there that would let you create an animation without any animated video-making know-how or experience.

An app like Animaker has been specifically created to let anyone create an animation to tell any story and for any occasion or moment.

It offers a simple drag-and-drop interface and a huge library of hundreds of thousands of readymade assets such as characters, HD stock images/videos, scene backgrounds, shapes, icons, special effects, emojis, GIFs, music tracks — you name it, it's got it.

It stands out from most tools in that it gives you the ability to create the web’s two most popular types of videos: animations and live-action videos. If you want to create a wide variety of promo videos, choose a tool that lets you create both these types of videos.

With Animaker, you can include animated characters to tell your story. It’s the only animation maker that has pre-animated, realistic-looking characters. I don’t think you can find a tool that provides you with animated characters more realistic than Animaker.

You can animate a character with the touch of a button. Based on your story, drop a character onto the canvas, and pick an action you want this character to perform or an emotion you want it to express. It’s that simple.

Also, you can build a unique character (or a mascot if you will) to represent your brand and reflect your brand’s unique personality. People come across countless brand names every day, and while it's easy for a brand name to slip someone's mind, it'll be much easier for them to recall the face of a unique, memorable character.

Moreover, Animaker makes it incredibly easy to create promotional videos that are on-brand. With just a simple click, you can customize the color of all the visuals in a scene to perfectly match the colors in your brand color palette.

If you're using live videos in your promotional video, you can now edit and fine-tune them.

You're going to need video editing tools to:

• Cut or trim your video to select the part that's relevant.
• Add filters to enhance the video and set the desired mood.
• Merge or join video clips together.
• Add animated titles to bring your words to life.
• Add transitions to make the story flow cohesively.

You can use a standard video editor like Camtasia or Movavi to do this. If you're a Mac user, you can use a preinstalled video editing software called iMovie to edit your promotional video.

I'd recommend you to pick an online video editor, though. Unlike standard video editors that require local installation and high-end hardware to run smoothly, an online video editor works in your browser and is lightweight.

While a professional can find an online video editor useful, it's specifically made for non-designers, marketers, and just about anyone who wants to quickly edit videos for social media and the web.

Step Six: Add Music to Your Video

It's now time to add music to your promotional video. For an explainer video, the emphasis should be on the explanation that it offers.

In this context, the music is merely used to help make the explanation effective. The music simply adds to the explanation and takes a back seat.

When talking about your product, using upbeat, funky music can make the product seem easy to use, and when talking about the problem your product solves, using dramatic, suspenseful music can make the problem resonate with your audience.

You can automatically lower the sound of this background music — only when the narrator speaks — using a technique called sidechain compression (or ducking).

Where do you find music tracks for your promotional video? Premium Beat , Artlist , and MusOpen are a few sites that offer quality music tracks.

You can find thousands of premium, incredible-quality music tracks in Animaker's audio library. The music tracks have been categorized based on the types of videos you'd use them in, say an explainer video, or a video ad.

Or they’ve been categorized based on the kind of emotion or state you'd want to express, say fun, love, happiness, gloom, or sadness. This makes it easy for you to use just the right soundtrack for your video.

Once you add a music track to your video on Animaker, a fade-in/fade-out effect is automatically added. This effect gradually increases the volume at the beginning of your video and then gradually decreases the volume at the end of the video.

That's everything you need to know to create a promotional video all by yourself. Now go ahead and create a killer promotional video! If you're looking for an all-in-one video making tool to create one, be sure to check out Animaker .

Do you know any tricks or tools for creating engaging promotional videos? Let me know about them in the comment section.

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