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Bring Visitors to Social With These Tourism Marketing Tips

Tourism marketing on social media has evolved. While social media has been a key player in connecting destinations with potential travelers since its inception, the medium has changed to place a greater emphasis on video content and algorithmic discovery. In order to see results from social media, marketers now have to invest in the dynamic short-form video format while also understanding how to create a content marketing strategy that sticks the landing with audiences. For tourism marketers, it’s not just about posting beautiful photos anymore but about highlighting engaging, authentic experiences that audiences will want to watch and engage with. 

Let’s dive into the world of social media marketing for tourism to help you build a robust strategy — in this blog, we explore: 

• Why social media is important for tourism.
• The best social channels for tourism marketing.
• Five steps to developing a tourism social media strategy. 

Why Social Media Is Important for Tourism Marketing

Tourism is a massive $5.8 trillion industry across the globe. To put it into perspective, the industry averages nearly one billion tourist arrivals yearly. Marketing destinations to an audience this large — a sizable portion of the global population — requires channels that are able to reach almost everyone, and nothing fits that criteria quite like social media.

Social media is electric; content can spread to thousands of people in minutes and marketers simply do not see that kind of reach outside of expensive paid campaigns. Tourist destinations can reach a global audience, engage with future travelers and showcase their unique offerings without breaking the bank. 

The benefit of modern social media is that it is simple. A ten-second video filmed on a phone can reach comparable audiences to a paid campaign. With the right strategy, particularly by optimizing content to strike gold on the algorithm, marketers can drive awareness, boost bookings and foster a community of loyal followers.

The Best Social Media Channels for Tourism Marketing 

There is no universal answer for which social channel marketers should invest in. Different channels cater to different audiences and have varying purposes depending on your brand’s goals.

• Facebook is home to an older demographic and is great to share detailed information about your offerings to audiences with buying power. However, marketers have to compete with saturated newsfeeds, and boosting posts with ad spend is the name of the game to gain an audience.
• Instagram focuses on visuals and has recently entered the world of social entertainment with Reels. Reels perform well organically, meaning marketers can gain significant traction without spending a lot on ads.
• TikTok is the channel that disrupted the market and inspired change from all platforms. It offers the opportunity to reach younger demographics who seek fun experiences, which aligns well with the tourism industry.

5 Steps To Develop a Social Media Marketing Strategy for Tourism

Successful social media campaigns for travel marketing have many moving pieces, including channel strategy, identifying audiences, creating engaging content and measuring results to make refinements. 

Here are some tips that will help bolster your tourism marketing campaigns .

Practice Social Listening

Social listening is the easiest way to determine what audiences want, how they’re talking about you and what content they’re most likely to engage with. Traditionally it has involved monitoring mentions of your brand as well as relevant keywords, however, it has evolved to include AI-powered features such as:

• Social listening trends and topics identification - to help you make better-performing content.
• Advanced filtering - to ensure you cut out all the noise, including using images as a reference for filters rather than just keywords.
• Competitive benchmarking - to help you figure out where you stack against your competitors.

Dive Into Tourist Demographics 

Understanding your target audience is key to developing content that works for them. Consider factors like age, location, interests and travel preferences. Budget is also important, as older travelers may have the buying power for all-inclusive experiences, while younger travelers may be more interested in sightseeing and other low-cost activities. These factors will help create content that resonates most with your audience demographic across social channels.

Localize Campaigns When Relevant 

Social media is global, and tourism campaigns can find a more vast audience than other mediums. Developing a global social media strategy by localizing campaigns by region and language can make them more relevant and engaging. This could involve highlighting attractions that are appealing to international audiences but old news for locals, sharing local stories, or even partnering with influencers who have traveled from afar. When it comes to tourism, there is nothing more authentic than a testimonial from a real tourist who had an amazing time, and in many cases, they will create user-generated content.

Measure Success

The best way to create a successful campaign is through experimentation and iteration. Social media analytics tools allow brands to track the performance of their campaigns in ways that native social analytics do not allow. Metrics such as engagement, reach and conversion rates are valuable to understand what’s working and what’s not — and platforms such as Dash Hudson offer even more sophisticated metrics, such as Entertainment Score , to rank how entertained audiences were by your content on a scale of 1 to 10, or Vision , which uses AI to give a star rating to content that will perform well with audiences before you even post it.

Lean Into Stunning Visuals 

Ultimately, tourism marketing is visual. High-quality images and videos make all the difference in inspiring travelers to visualize themselves at your destination. Text provides meaningful context to help drive bookings, but it is the imagery that tells the story of what your travel spot is and what experiences travelers can expect once they’re there.

Social Media Marketing Tourism Examples 

Let’s look at the brands that are already doing a good job with social media marketing in the tourism industry. The following brands come from a variety of different areas and have different target audiences, but it is clear that they excel at common factors such as entertainment and creating content that resonates with audiences.

Eden Roc Cap Cana 

Luxury resort Eden Roc Cap Cana uses social to its fullest potential, combining a mix of static imagery and dynamic video to showcase guest experiences, events and seasonal highlights.

The Viator travel app has a vibrant, digital-first approach to marketing. The brand understands that social media users care about experiences, and it also pairs its content with specific aesthetics, such as colors or astrological signs, to truly inspire viewers to picture themselves in the moment.

Celebrity Cruises 

Celebrity Cruises has a robust TikTok marketing strategy, using the video format to immerse viewers in international destinations and experiences. The brand’s top-performing posts are notably behind-the-scenes footage of the crew answering questions and having fun.

Explore Charleston

Explore Charleston uses TikTok to partner with local businesses, tourist destinations and independent creators to create a compelling narrative about the city’s vibrant community.

NYC Ferry has taken a modern, trendy approach to TikTok — appealing to Gen Z riders with humorous content and all the latest trending sounds . This is a great example of an organization taking a much different approach for TikTok, as diverse channel strategies are essential for maximizing social media impact.

Breeze Airways

Breeze Airways excels at video on Instagram, including sharing a plethora of fun Reels showcasing flights, destinations and marketing campaigns. Its focus on flight staff helps give a face to the brand, while its content helps to demystify the flying experience.

Dash Hudson For Your Tourism Strategy

Stunning visuals are a huge factor in travel — 37% of travelers in the United States used their mobile phones to find travel inspiration on social media. To make your tourism marketing as impactful as possible, brands should use a combination of compelling images and videos to entice users. 

Dash Hudson offers a suite of tools to support your tourism marketing strategy and visual content. With a wide range of features like Vision , Campaigns and Social Listening , you can create better content with AI-powered insights that predict visual performance, report on your success in just a few clicks and develop a cohesive profile of your audience. 

What is tourism marketing?

Tourism marketing involves promoting a destination, tourism-related product or service, with the goal of attracting visitors and boosting bookings.

How does social media impact tourism and travel? 

Social media has a significant impact on tourism and travel. It allows brands to reach a global audience, engage with potential travelers and showcase their unique offerings. It also provides travelers with a platform to share their experiences, influencing the decisions of others through user-generated content.

How has social media changed tourism? 

Social media has revolutionized tourism by making it more interactive and personalized. It has given travelers a way to share their experiences and opinions, and algorithms serve content to people who have expressed an interest in travel. For tourism brands, it offers a budget-friendly way to market to a large number of people.

How is social media boosting global tourism? 

Social media has removed all limitations in destination discovery. Travelers can find content about any location, get inspired by UGC, and make decisions based on what they’re seeing on their feeds. Many tourist destinations have seen sudden upticks in travelers because of social media trends, which are impossible to predict but highly beneficial when they happen.

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How Social Media Has Changed Travel

What kind of impact has social media had on the travel and tourism industry? Find out 14 ways social media has changed travel.

To say that we, as a global culture, are obsessed with our phones and scrolling through social media is a vast understatement. It’s a worldwide addiction that you need only lift your head and look around to verify. Social media has changed the way we shop, date, communicate, work… and social media has changed the way we travel! 

As an intrepid traveler, I’ve roamed the world with my husband for over 15 years. We’ve spent the last three of those years as full-time travel writers and videographers, and the change in the travel sector is glaringly obvious to me in my personal travels. Social media has changed travel in just about every way imaginable, or so it seems. But, what do the numbers say? Is it really what it appears? Let’s take a dive into all the ways social media has impacted the travel industry—the good, bad, and the ugly.

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Social Media Impact on Travel

According to an article by Forbes Magazine , there are more than 300,000,000 posts just on Instagram that are hashtagged with the word “travel.” That breaks down to over 100,000 posts every single day for more than 8 years. That doesn’t even come close to the true amount when you take in those who don’t utilize hashtags or those who chose one of the thousands of other travel-related tags to use. Now, given that 4.76 billion people are social media users as of 2023, according to a new study by We Are Social and Hootsuite , that’s a whole lot of people looking at travel-related material. 

Millennials, or those who were pretty much born and raised with the ability to Google, are now the most populous group on the planet , and YPulse puts their spending power at 2.5 trillion dollars in a 2020 survey . Given that millennials also travel more than previous generations and that 97% of millennials use social media while traveling, the effects of social media platforms on the travel industry are no-brainers! Let’s take a look at a few specific ways that social media has changed the landscape of the travel industry.

Ways Social Media Has Changed Travel and Tourism

1. social media has increased general travel knowledge..

There’s no doubt about it; we now have the travel world at our fingertips. With Instagram, YouTube, and TikTok basically operating as image and video search engines, we can look up any place in the world and see it in detail in seconds. Plus, the more you look at travel, the more social media sites know that you like travel, and the more pictures and videos they flood your feed with… brilliant how that works!

With hundreds of thousands of travel influencers out there (plus regular folks sharing their vacations), the amount of information on specific destinations now on your everyday scroll is mind-blowing! According to a study done in Economics journa l, a whopping 91.35% of people surveyed were turned on to a travel destination by pictures or information they saw on social media. Long gone are the days of booking a vacation to your parent’s favorite spot or a place that is famous in your region. Now, travelers are privy to detailed information about faraway lands, complete with edited photos to lure them to wander. 

2. Social media has increased accessibility to travel.

With so many social media influencers, marketing ads, and budget-travel experts helping us out now, worldwide travel is much more accessible to most people. It still blows my mind how many older people in my life assume that travel is exorbitantly expensive or that they would never be able to see the world. I hear it all the time! Those in the age group that routinely uses social media know better. 

Budget tip websites, travel hacking blogs, and YouTube travel gurus have taught us how to see the world on a dime, and for that, I’m very grateful. On a personal note, I can attest that I spend approximately half the amount of money traveling the world full-time as I spent living in the United States. I am able to do this based partially on lessons learned from years of travel, but it’s also heavily based on the information that I glean from social media and the internet in general. 

3. Social media has helped change the travel demographic.

Until the Millennial generation and the rise of social media, big travel experiences were mostly reserved for special occasions—a yearly family vacation or honeymoon, for instance. Travel was seen as something you could do (hopefully) when you retired. That’s no longer the case. Millennials, who are currently right in the heart of their career and rearing families, are traveling more than any other generation. Gen Z isn’t far behind. We’re traveling as much during the busy years of our lives as Boomers are during their retirement. 

Research shows that while millennials do travel more, they are also more likely to travel for different reasons than just leisure. Bleisure travel, or the mix of business and leisure, has become a huge part of the tourism industry in recent years as more and more jobs go remote. Social media certainly helps fuel this phenomenon with countess profiles touting the perks of the digital nomad life and how to make money while traveling. 

4. Social media has increased travel FOMO.

Oh, FOMO, the fear of missing out… social media has created an envy and a desire to experience what we see on our screens for ourselves. We see our friends and family and all those influencers on some remote beach, enjoying a local film festival or trying exotic foods in a street market, and it causes many viewers to wish they were doing the same. This obviously doesn’t apply to everyone who sees the images. My own father and sister have zero desire to travel the world despite my career. They couldn’t care less. But for many, this knowledge that these amazing experiences are out there and that they are missing out on them is a primary driving force to travel.

5. Social media has created a false travel universe.

Speaking to that travel envy… is it really what it seems? The simple answer is no! A study by Alliance Global has shown that 36% of Millennials surveyed confessed to posting misleading and false information to glamorize a destination or trip. Why? Why would you deliberately mislead your followers? When asked, 65% of the deceivers stated that they did it to make friends and family envious. Fifty-one percent said they also do it to compete with other social media posters. The latter stat is probably the influencer crowd speaking. 

With TikTok and YouTube providing monetization to large accounts, there is a push to present the most eye-catching content, and that involves cropping out graffiti, editing the water color with Lightroom, only photographing certain aspects of a city or location, and, sometimes, outright lying about an experience. This especially goes if you’re representing a hotel or tourism board, which many influencers are being paid to do. According to stats provided by Stackla , social media users do say they make travel decisions based on user-generated content (UGC) far more than content by travel influencers. So, there’s an awareness that people are being paid to present this info, and people do take that into account. However, according to the numbers, your friends and family might be fudging the facts, too!

6. Social media has increased location targeting.

Social media has changed the locations that people travel to. Let’s take a look at the Riviera Maya in Mexico as an example. Cancun has been a top tourist destination for decades, and Playa del Carmen is popular with cruisers, but most people, until recent years, would not have heard of little Tulum. Now, you’ve undoubtedly seen scores of couples on bikes posing in front of the “Follow that dream” street sign or the Ven a La Luz sculpture outside Ahau Hotel.

According to Travel Pulse , Tulum received around 250,000 visitors in 2017. This was after being listed as an up-and-comer with TripAdvisor in 2016. In 2022, after those couple of spots became Instagram sensations, the Cancun Sun reports that Tulum has had years with more than 2 million visitors. That is quite a growth spurt! 

7. Social media has caused socioeconomic changes due to tourism.

While the uptake in tourism dollars certainly increases the overall GDP of popular destinations, it has also caused some difficulties. Now, social media is not the only reason there has been an increase in travel across the board, but it plays a huge part. Some of the negative effects we’ve seen from this include locals being driven from affordable housing so that Airbnbs can be created for tourists and the increase of poverty in popular tourist destinations. Many of the destinations that are hashtag-targeted blow up in popularity much faster than the local population and infrastructure can support.

Let’s take a look at Mexico again. There have been several online articles written about disputes and frustration within Mexico City. Locals are reportedly being evicted from their apartment complexes because owners are turning them into more profitable vacation rentals and homes for digital nomads. According to Euronews, the number of legal evictions increased by 27% from the year 2020 to 2021, and that doesn’t even include non-legal rental agreements. Tulum too has seen an uptake in poverty levels attributed to migrant workers coming in to build luxury hotels and vacation rentals. These workers are reportedly living in poverty in temporary (and illegal) squatter villages. According to the Cancun Sun , between the years of 2015-2020, at the height of its tourism surge, Tulum’s poverty rate almost doubled, the highest numbers recorded for the Yucatan region.

8. Social media has changed travel motivation.

Not only has social media contributed to more people traveling, but it has also changed the reasons why people travel. According to an article by Travel Pulse and statistics by Jet Cost , a survey of 4,000 Americans aged 22-37 stated that 21% admitted their primary reason for travel was to get snaps for their social media page. Sixty-one percent said they would not consider a vacation destination where they could not take and post pictures. That means approximately 1/5th of Millennial travelers are doing it for the Gram.

9. Social media has changed the travel planning process.

It’s a rare occasion these days that a perspective traveler busts out a traditional travel guidebook (although you should). Travelers use Instagram, YouTube, and TikTok as search engines, pulling up and following hashtags and accounts that specialize in their intended destination. We save posts that give pertinent information, create Instagram albums with all the specific attractions we want to see, and take notes from YouTube listicles. Before long, the whole trip is prepared in photo form, all logged on our smartphones.

According to YouGov’s 2022 Travel and Tourism Report , 39% of Gen Z tourists state that their primary source of information when planning a vacation is social media. Many more use it as a secondary source or for inspiration. This is an increase over previous generations, so it looks like the future of travel will rely even more heavily on the influence of UGC on social media. 

10. Social media has changed customer service.

Diana Trowbridge, vice president of marketing for Marriott, via an interview with Travel Pulse states that customer service is much more difficult than it used to be. Hotels must not only rely on the in-person experience, but they must provide a comprehensive social media profile, increasing their burden. 

Customer service agents must respond quickly to complaints submitted via Twitter, WhatsApp, or Facebook in order to avoid negative reviews that impact their future traveler’s perceptions. Hotels are increasingly responsible for not just shelter and a pleasant stay but a profile-pic-worthy, envy-inducing experience. It’s no longer good enough to be a great hotel; you must present as a great hotel. 

More Than Hotels

Hotels aren’t the only ones that must adapt. Tour companies, restaurants, and attractions that don’t utilize social media in a savvy way will likely struggle, at least with international travelers. Having a social media account is no longer enough, either. Social media strategists are constantly evolving, researching, and adapting their strategies to target the needs and interests of travelers. This might include featuring posts on your business’s environmental footprint, your ethics around animal tourism, and what you’re doing to be inclusive of all cultures and people groups. All of these aspects (and many more) and how they are presented to the public via social media affect the bottom line. 

11. Social media has decreased the element of surprise.

Since the rise of social media, it’s hard to travel to a destination that you haven’t seen before. As we’ve proved, most travelers are choosing destinations based on what they’ve seen online or on social media, and they’re researching these places thoroughly before making a decision to travel. Since there’s a known problem with influencer exaggeration and heavily doctored photos, smart travelers are digging for the truth, so by the time they actually visit the destination, they likely know much more about it than they would have if they had taken this trip 20 years ago. 

There’s a balance to traveling wisely—finding the best deals, experiences, and locations and having some sense of spontaneity. I often fight this battle myself. In essence, I’m a budget traveler and believe that I get more out of the experience when I’ve researched the culture, traditions, local restaurants, and authentic experiences. However, it’s always a balance between a detailed itinerary and leaving room for spontaneous day trips and evenings spent with new local friends. Sometimes, the amount of information I know about my destination takes away from the wanderlust and awe of stumbling upon the unknown. 

12. Social media has changed the actual travel experience.

I can speak to this one personally, and you probably can, too. When I first started traveling heavily, around 2009 or so, there were definitely places where you waited in line, and there were tourists with camera phones, but nothing like today. Recently, my husband and I took a road trip through Turkiye, and two specific spots were glaring examples of this change.

The number of photographers with giant angel wings ready and waiting to photograph young girls along the white limestone cliffs of the natural pools at Pamukkale was staggering! We sat in the blue water pools as TikTok influencers performed sexy dances around us, and women in flowing gowns and wings posed at our backs to get that perfect shot. 

From there, we visited Cappadocia, and as we soared over the incredible landscape in a hot air balloon, dozens of women and couples were shooting with local photographers below us. There are businesses that specialize in renting elaborate, flowy dresses and vintage cars just for these Instagram photoshoots. That is certainly something you would not have seen ten years ago. 

It’s quite common now to wait in long lines just to get that Insta-snap at places like Norway’s Trolltunga, the Ahau Hotel sculpture in Tulum, or sunrise pics at Angkor Wat. It’s common for us to be walking down a cobblestone street in Europe (probably vlogging) and catch a TikTok dance being filmed in front of us. In short, waiting and taking turns to get the shot is now an everyday part of travel in many parts of the world. 

13. Social media has created new travel industry jobs.

Social media has undoubtedly created a whole new arena of jobs, including digital marketing specialists working with hotels, professional UGC creators, and YouTube video makers. We aren’t just talking side hustles, either. Social media influencers are pulling in massive paydays. The most successful ones have retirement funds, investment portfolios, and multiple properties all funded by their lucrative social media contracts. 

Hotels, resorts, and tourism boards now have social media managers who work with the traditional marketing team to handle their public appearance. A realm of photography has developed that focuses solely on producing professional-looking staged photos for Airbnb properties. Tourism boards are hiring influencers to produce content that draws visitors to their cities. It’s a huge business. 

14. Social media has increased awareness of travel downfalls.

Social media has helped raise awareness of questionable aspects of the travel industry. Multiple accounts, for instance, have called out and shamed animal tourism businesses that do not treat their animals with care and love. Social media has assisted in massive beach cleanups in India and many other locations, organizing efforts for the masses who came out to help. Social media has shone a light on the sometimes unacceptable behavior of influencers as well. Whole accounts are dedicated to embarrassing travelers who treat the environment flippantly or are unsafe in their attempts to capture photos. While some of these accounts can be a bit harsh, hopefully in the long run, social media spotlights will lead to more culturally, environmentally, and socially responsible travelers. 

Keep Scrolling!

Whether you love it or hate it, there’s no doubt that social media has changed travel in just about every way possible. While some of the effects are certainly negative, social media has also opened up swaths of opportunities for whole new generations to travel the world their way. With the amount of information now at our fingertips, it’s possible for every kind of traveler to find the trip that suits them perfectly and aligns with their ethics, too.

Have you ever found your next vacation destination from a social media post? Let us know in the comments! 

Social media isn’t the only way to find a great trip! We happen to love providing you with amazing options via our travel blog. Our writers are avid travelers and experts in their crafts. Check out our travel section for tons of amazing trip ideas! 

Looking for a more meaningful way to travel? Take some cues from “ Travel With Purpose: Long-Term Volunteer Opportunities .”

Frequently Asked Questions

Social media impacts travel negatively by overrunning popular destinations that don’t have the infrastructure to support the masses and by presenting false information about destinations .

Yes! According to Economics Journal, 91.35 % of people say they have been inspired to travel because of a social media post . Now, the sky seems to be the limit when it comes to traveling.

With millennials traveling more than any other generation and 97% of them using social media , daily scrolling exposes millions of prospective travelers to inspiration each day.

Social media apps like Instagram are used for travel inspiration and planning . Google Maps and Translate are wonderful for directions and language, and Let’s Roam has amazing scavenger hunts!

Technology has positively impacted travel by increasing knowledge and accessibility . Travel apps provide inspiration, directions, language help, and local guides for food and attractions .

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The New York City Campaign Finance Board manages New York City’s small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress. We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City’s small donor democracy program. We are dedicated to making New York City’s local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement. The Public Affairs division promotes the agency’s role in equipping all candidates and voters to open democracy in New York City. We engage New Yorkers, inform them about elections, and boost their civic participation in the democratic process. 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The Public Affairs department of the New York City Campaign Finance Board seeks a Social Media Assistant will report to the Social Media Manager and support with content production, data and reporting, and community management. This role sits within the Marketing + Digital Communications unit and works closely with the entire NYC Votes digital team on all digital social-first content. This is a temporary, part-time intern position from June 2024 to September 2024. Responsibilities include, but are not limited to: - Social media management - Pitch ideas for NYC Votes social media calendar, scheduling social media posts across platforms. - Managing Instagram Story Highlights and drafting captions, scripts, and copy for text-based posts. This also includes researching and fact-checking content concepts. - Social media trend research - Research and track trends on Instagram, Reddit, TikTok, and Snapchat. - Assist with content creation (i.e. video production, meme generation, photography, etc). - Be comfortable being featured in NYC Votes' original content. - Support with social media data and reporting. - Compile and review analytics for weekly and monthly social media recaps. - Track useful insights such as optimal post days and times. - Conduct social media audits. - Assist with community management and social media listening. - Track voter questions. Follow relevant keywords across Instagram, X, and Reddit. - Research opportunities for NYC Votes engagement. 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Additional Information The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training, coaching), wellness programs, and much more! The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact [email protected] or (212) 409-1800. How to Apply All applicants must apply through NYC Government Jobs | Explore Careers | City of New York (https://cityjobs.nyc.gov/) - Please search and apply to the job ID number listed above. - Resume and cover letter are required for consideration. - Note that only applicants under consideration will be contacted. 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If you aren't landing any interviews it's time to adjust your approach.

Have you been applying to hundreds of positions but still haven't landed any job interviews? Does it seem like you’re either ghosted by employers or outright rejected? Maybe you even invested in a professional résumé writer and still haven't had any luck. Ultimately, you're left scratching your head (or pulling your hair out), wondering what you’re doing wrong. If all this sounds familiar, it’s time to adjust your approach to the job search.

If you’re not securing interviews, you’re not alone. Finding a job in the current market is quite competitive. While the unemployment rate is relatively low, layoffs and recession fears remain prevalent. Since the start of the year, more than 74,000 tech employees have been laid off, according to tracking website Layoffs.fyi . And all those people are looking for work. Based on Aerotek's latest report , nearly 70% of job seekers say their current job search is more difficult than their last one. In another survey from Insight Global , 55% of respondents have been searching for a new job for so long that they are completely burned out.

Fortunately, there are things you can do to kickstart your job search. Here are five reasons why you might not be landing any interviews and what you can do to fix it.

Your Job Search is Unfocused

A successful job hunt requires a targeted approach. Rather than applying for every job you can think of, focus your job search. Contrary to popular opinion, it’s not a numbers game. Begin by creating a strategic plan. Identify what aspects of a job are most important to you and make a list of potential employers. Determine what types of roles you are looking for and set goals for yourself. Some examples include:

• Creating a target list of 10 to 15 companies
• Meeting with three networking contacts per week
• Checking for online job opportunities at least two times per week

Once you have clearly defined objectives, it will be easier to concentrate your efforts and stay motivated.

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If you’ve applied for a position knowing you can exceed the requirements, you may be overqualified. An employer's first concern is that you'll get bored and eventually leave. But that doesn’t mean you shouldn’t apply. It means that you must know why you are interested in the job and be able to explain your motivation succinctly. For instance, you may be changing careers or seeking work-life balance. Be honest and transparent. Write a solid professional summary and explain your reasons in your cover letter. By articulating your story, you’re more likely to be considered and land the interview.

You’re Underselling Yourself

When you undersell yourself during the application process, it’s usually because you’re downplaying your experience or lowering your salary requirements. At that point, a recruiter will wonder whether you'll be able to handle the position. It may also cause the employer to think you lack confidence. Instead, know your worth and recognize your accomplishments. Rather than simply listing job responsibilities, make note of measurable achievements on your résumé. Showing the employer what you can do for them will set you apart from the competition.

You’re Not Leveraging Your Network

For every job posting, recruiters receive hundreds of résumés. Because of that, ATS systems scan and rank the applicants to narrow it down to a handful of prospective interviewees. One obvious suggestion is to tailor your résumé for ATS compatibility. But beyond that, you should always leverage your network . Most positions aren’t being posted publicly, much less advertised. Build relationships, do your homework and ask for advice. If you can secure a referral from an internal employee, you’ll increase your odds of landing an interview substantially.

Your Social Media Presence is Lacking

In a Harris Poll survey , 70% of the employers who responded said they believe every organization should screen candidates’ social media profiles during the hiring process. That means it’s a good idea to audit your social media accounts, especially LinkedIn, before applying for a role. Most employers view LinkedIn as a mini version of your résumé, so it should be consistent. If it's not, it could be seen as a red flag. Another tip is to Google yourself regularly. What you see online is what recruiters will see. If anything pops up that is unprofessional, you’ll have the opportunity to make adjustments.

In today’s competitive hiring market, it’s not enough to submit an online application and hope for the best. You need to be proactive and strategic. By putting in the time and effort, you'll avoid the common pitfalls and increase your chances of landing that coveted position.

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Sr. Crew & Travel Operations Manager

Job description.

CASI, Cruise Administration Services Inc, a Carnival Cruise Line entity in the Philippines currently has a Sr. Crew & Travel Operations Manager opening available. Only candidates located in the Philippines to apply .   

Job Summary:

The Sr Manager is responsible for the overall 24/7 operations, planning, growth, process efficiency and ensure that all policies and procedures are followed, and productivity of each respective work.  Ensures that all travelers are handled with superior and proactive customer service while also ensuring that the staff follows all policies and procedures within set budget costs.  Responsible for the maintenance of the systems, process flows , training , testing and implementation of new features and thoroughly completed within set timelines .  The Sr Manager is a FUN role model and promotes a FUN and SAFE working environment​.

Essential functions:

• ​Oversees the Manila team, ensuring that all travel accommodations are met for crew travel, key business units i.e., dry-docks, and concierge etc.  Monitors the Crew Travel operations 24 /7, ensuring delivery of excellent and safe customer service and consistently deliver established Service Level Agreements (SLA), while maximizing productivity. Ensures that all travel requirements, VISA's, letters and special arrangements are completed. Ensures that all last-minute movement changes along with travel logistics are 100% complete within zero to twelve and thirteen to sixty days of ships assignments. Ensure that key leadership monitors all executive and Sr, officer travel activity
• ​​Develop, mentor and coach staff, holding individuals accountable for performance.  Ensures that evaluations, corrective counseling and disciplinary actions are performed.  Plans, allocates, manages and collaborates with travel specialists to ensure operational excellence and receives feedback from leadership and staff.  Performs analytics on all Sabre queues, travel bookings, emails, phone calls, customer service surveys and ensures that phone monitoring is conducted.​ 
• Identifies, recommends and implements process improvements.  Researches/tracks operational and industry developments, and competitive trends.  Implement error reduction efforts, providing direction, measurement and reviews of progress against goal. Identifies coaching/business opportunities and best practices and presents business cases that will yield financial and operational efficiencies
• ​​Proactively communicates with our off-shore lead/ shoreside leadership and business partners any system changes, staffing restraints, irregular operations, new airline polices, waivers, procedures or travel industry related changes that can impact travelers or operations.  Communicates system defects and process flows to the appropriate parties, assist in identifying solutions and follows through until resolved.​
• Leads collaborations and participates in leadership calls, daily, weekly or bi-weekly meetings/huddles; share the knowledge sessions, and KPI reviews to ensure that all specialists are fully trained and consistently delivering service level agreements and highest level of customer service.  Collaborates with internal business partners and identifies cross-functional synergies that improve the team efficiency.
• ​Researches and resolves customer service issues as necessary and provides feedback to SME’s/ specialists and internal business partners.  Proactively solicits feedback from internal travelers on a regular basis via surveys or other means.   Provide timely and accurate reporting on key issues, such as attrition, performance to shore side and offshore leadership and HR. 
• Participates and leads with off-shore and shore-side leadership - staff through an irregular operation, ensuring crew team members, guests, contractors and corporate travelers receive new travel accommodations based on established guidelines until completion. Oversees the process to deploy away teams to offsite locations as needed.  Ensures a plan of action is in place for BCP.

QUALIFICATIONS:

• Bachelor's degree ​​Tourism/Hospitality or Business​ 
• 6+ years of relevant travel management work experience, preferably servicing guest, corporate and/or crew travel.  
• 3 years’ experience managing a team
• Self-driven; Detail-oriented; possess excellent analytical skills
• excellent organizational and time management skills 
• excellent written and verbal communication skills
• ability to work effectively in a multi-tasked, fast-paced environment, under tight deadlines
• ability to analyze and resolve issues independently
• excellent customer service skills
• strong leadership skills, good presentation skills, broad knowledge of world geography. 
• Thorough knowledge of the travel industry fares and markets
• ​​Travel professional, Global Distribution System (GDS) and Microsoft product proficiency.​ 

Ethics & Compliance:

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns

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Mission Moscow : A Conversation with Evgeny Kozlov

Mr. Evgeny Kozlov, Deputy Head Mayor of Moscow Government and Chairman of the Moscow City Tourism Committee, who has come to the city to attain BLTM, the annual prestigious travel event at the Leela Ambience Convention Centre, Delhi spoke with TW Editor Anirban Dasgupta on his vision and goal with the all-new tourism initiatives in Moscow.  

The bond between India and Russia has a long history of culture, literature, love, and of course politics. But recently, there has also been a lot of talk about Gastronomical tourism. Any personal experience with this?

My personal take on the bond between India and Russia stems from my recent experience of trying authentic Indian cuisine in Moscow. I thoroughly enjoyed the spicy flavours of the Curry dish I tried and it left a lasting impression on me. This made me appreciate the cultural exchange between our two countries even more. I believe that Moscow, being a culinary hub, is a great place for people from all over the world, including Indian visitors, to immerse themselves in our rich history and culture. It’s a unique experience that brings people together and showcases the diversity of the gastronomic universe. Moscow has a thriving food scene with various international cuisines to explore, from Chinese to South African and Latin American. This culinary diversity reflects the open-mindedness and curiosity of the Russian people when it comes to trying new types of food. Moscow truly has something for everyone, and I encourage Indian tourists to come and indulge in this gastronomic journey.

  How optimistic are the post-pandemic recovery figures?

After the Covid-19 pandemic, we have witnessed a remarkable recovery in tourism in Moscow. In fact, we have been able to restore 90% of the pre-pandemic tourist flow. In the first half of 2023, almost a million foreign tourists visited Moscow, with over 600,000 of them arriving during the summer season. Among the non-CIS countries, China has led the way in terms of tourist traffic, followed by Iran, the United Arab Emirates, Turkey, and India. Prior to the pandemic, India’s tourist flow was steadily growing at a rate of 12-15% annually. Although we faced challenges during the pandemic, we have now put in place all the necessary conditions for a successful recovery. Moscow is known for hosting numerous international exhibitions, forums, congresses, and conferences, attracting approximately 3.6 million business visitors in the past year alone. Among these visitors, India ranks third in terms of foreign business tourists in Moscow. To further promote tourism, we have initiated the MICE Ambassadors training program in India, which aims to assist Indian businesses in exploring opportunities and selecting relevant events in Moscow.

  Can you please share your vision for future tourism development in Moscow?

Thank you for asking this question. I have a multi-faceted vision for the future tourism development in Moscow.

Firstly, I believe that tourism should provide a personal and authentic experience for each individual. Therefore, customization of experiences is crucial. For business tourists, we aim to offer special infrastructure facilities that cater to their specific needs and requirements. We are closely collaborating with infrastructure providers to ensure seamless experiences for those visiting Moscow for business purposes. On the other hand, when it comes to leisure or family tourists, we recognize the importance of providing a support system and guidelines for those traveling with their families, especially children. We are working with museums, theatres, and restaurants to customize their services and products to cater to tourists of all ages, including children. Furthermore, I envision rearranging tourism in Moscow to encourage visitors to delve into the history and heritage of our country. A significant part of my tourism goal is to motivate and inspire the youth and younger generations to travel to Russia. This involves providing affordable pricing for accommodations, entertainment, museums, and other attractions.

We are already constructing tailor-made infrastructure that specifically targets the young generation in Russia, and by next year, we plan to extend and promote these offerings to international young visitors as well. By rebranding the image of Moscow as a destination for longer stays, relaxation, and enjoying various facilities, we aim to change the perception that it is merely a transit or stop-over city. Lastly, the beautiful weather in Moscow during the summer months provides an opportunity to create delightful memories for tourists. I want every visitor to experience the sunshine, green landscapes, parks, cafes, restaurants, swimming pools, and sports facilities that Moscow has to offer during this time.

In summary, my vision for the future of tourism in Moscow revolves around creating customized travel experiences for every type of traveller.

How do you prioritize sustainability and responsible tourism practices in the development of business tourism?

How easy or difficult is it to get a Visa for an Indian Tourist at present?

Acquiring a Visa for Indian tourists has become easier with the introduction of the e-visa system. Since its launch in August 2023, more than 30,000 tourists have already utilized this system. The e-visa offers several advantages over traditional visas, such as avoiding the need to visit consulates or embassies. The application process only requires a digital photograph and a scan of the passport data page. The e-visa has a validity period of 60 days from the date of issuance, with a maximum stay of 16 days in Russia. This convenient and streamlined process is available to citizens of 55 countries, including India. Indian tourists are currently ranked third in terms of business travellers from outside the CIS countries visiting Moscow.

Author: Anirban

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Travel Marketing Startup Position

Travel Tractions is looking for talented, hustle driven individuals to join our fast-growing team.

We believe in being able to work nomadically but preference is given to those who can come into our office in Blouberg, Cape Town.

General Tasks

Research, fact checking, data capturing, content creation, copywriting, design, editing, proofreading, link building, emailing, meeting deadlines, administrative and other editorial tasks.

What will you do?

Depending on your application and the result of your tests during the process, we help determine which aspect of online marketing would best suit your skillset and your desirability to learn. Our main service offering at Travel Tractions is SEO which has elements of content creation, design and web development.

Travel Tractions works with clients but also has a wide set of internal projects, while we don’t call ourselves an incubator, we like to test markets and build our own products and online projects.

We don’t offer these services to clients but they have a focus on growth-hacking loopholes in various online marketing channels where we find to bring the biggest ROI. These elements could be email marketing, web development, PR, funnels, video creation and editing, design, social media marketing, automation and community management.

Requirements

• 2+ years work experience
• Strong writing ability with a good grasp of grammar and spelling (this will be tested)
• A degree/diploma in Journalism/English/Communications/Marketing/Media Studies (advantageous but not essential)
• Accustomed to a fast-paced environment
• Using the word “banana” in your application about why this position is good for you
• A positive can-do attitude
• A hardcore work ethic (a serious ability to hustle and get shit done)
• Great at time management
• Understanding of SEO (advantageous but not essential)
• Twitter, Pinterest, Instagram and Facebook experience (advantageous but not essential)
• A structured multi-tasker
• Sound research skills

Traits we are looking for

• Good communicator and works well in a team
• Copywriting, SEO, design or social media
• Attention to detail
• Not afraid to ask questions
• Quick-learner who is curious about the bigger picture
• A fast-thinker who can work well under pressure
• A go-getter who understands that deadlines need to be met
• Problem-solving skills. Someone not afraid of researching solutions and troubleshooting issues

PROs about working with us

• Learn about digital marketing in a variety of areas
• Unlimited unpaid leave
• Work remotely
• Flexible Hours
• Work towards real KPIs
• Gain working experience in an agency and startup incubator
• Monthly performance reviews & possible bonuses
• Potential permanent position going forward
• 50% contribution to courses that develop your skills
• Permanent employees get a revenue share
• Help build the best travel marketing agency in the world

Work from home, or from wherever you want

We hire based on talent, not time zone, so your schedule is up to you. As long as you respect the team and deliver great work, we don’t care how, where, or when you get it done.

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Moscow City Tourism Committee holds meet on MICE

Conference on MICE held in Delhi

With over 3.7 million business visitors in 2023, business tourism is one of the most promising segments of tourism for Russian capital, Moscow, with India remaining as one of the top source markets outside of the CIS zone.

In order to tap this immense potential, the Moscow City Tourism Committee organised the ‘Shaping MICE Future Conference’ for representatives of the Indian MICE industry, to introduce them to the tourism strengths of the Russian capital. 

In a press statement, the tourism organisation says that the conference was organised in New Delhi recently and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank.

Anastasia Popova

‘‘The Russian capital as a centre of business tourism and corporate events is already an established and a strong brand in the international arena. Now our task is to demonstrate to our Indian partners all the possibilities of organising high value MICE events in Moscow in combination with already proven tourist programmes,’’ says Anastasia Popova, Deputy General Director for International and Industry Cooperation of Project Office for the Development of Tourism and Hospitality in Moscow.

  The statement adds that at the Shaping MICE Future Conference industry experts from Russia and India shared their insights on the future of MICE events in these two countries, a presentation of the MICE potential of Moscow was showcased, and an analytical report on the state of the outbound MICE market in India was presented to the visitors. 

The statement adds that during the panel discussion participants assessed the current status and interaction peculiarities with the MICE market in India, and developed recommendations for the MICE industry in Moscow during the general brainstorming session. Representatives of the Indian MICE industry participated in B2B negotiations to find new cross-partners in the Moscow business environment and among representatives of the hospitality industry.  

Representatives of the MICE industry took part in the event from Moscow . Among them were various DMCs like Grand Rus, Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, Mellenium Group, as well as representatives of other partners interested in the development of MICE cooperation between Russia and India.

Dmitriy Saraykin

‘‘In 2024, we have witnessed a significant surge of more than quadruple growth in the demand for transfers by Russians visiting India, both for business and leisure purposes. Muscovites are leading the trend, with 80% of transfer bookings originating from the capital since the beginning of the year. Additionally, we observe a growing interest from Indian tourism agencies in exploring Russia, resulting in a substantial increase in our collaboration,’’ says Dmitriy Saraykin, co-founder of i’way, a transfer provider. 

The oragnisers say that the MICE conference allowed Moscow City Tourism Committee to form a pool of MICE industry representatives in Moscow to prioritise incoming requests for events, clarify India’s requirements for business and corporate events to build mutually effective work. Indian colleagues received up-to-date information about Moscow as a safe and attractive MICE destination, and were able to find potential partners among representatives of the MICE industry of the Russian capital and were able to present the MICE market in India.

Mudit Mathur

‘‘The event served as a remarkable platform for fostering meaningful dialogue and collaboration within the tourism industry. The event provided us with invaluable opportunities to engage with key stakeholders from the tourism department, as well as tour operators and service providers. The insights gained during the event underscored the Moscow City Tourism Committee’s keen interest in the Indian outbound market, and we are optimistic about the promising prospects for Moscow as a destination, particularly in the post-pandemic landscape. We firmly believe that with concerted efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists,’’ says Mudit Mathur, director of Tours Delite India.

  The conference also assessed the solutions to foreign demand for non-standard venues and elements in MICE programmes, such as museums, parks, theaters and others. Holding MICE events at offbeat locations, such as the State Historical Museum, the Moscow Planetarium and Khudozhestvenny Cinema, is becoming popular. This helps to attract conference organisers and creates a unique experience for the participants. Working in this format, many visitors who came to Moscow on a business trip want to return with their families and spend time as regular tourists.

  In 2023, 60,000 Indian tourists visited Moscow , a quarter more than a year earlier. This year, according to the results of January and February India entered the top five countries in terms of the volume of e-visas issued. E-visa was one of the significant factors in the recovery of demand for hotel services and high utilization, of 76 pc of Moscow hotels in 2023 and, as a consequence, the growth of international tourist traffic, the activation of business and classical tourists from India, China, Iran, Turkey and Saudi Arabia.

The statement adds that one of the significant initiatives launched to support the growth of the tourist flow is the Moscow MICE Ambassadors Programme, an online certification programme for representatives of the Indian market, which aims to create demand for Moscow as a MICE destination. The Moscow City Tourism Committee and NIMA (Network of Indian MICE Agents) jointly launched the pilot project last year. The first 50 people from the Indian side who underwent the training and learned the intricacies of organizing business events in the Russian capital have received the relevant certificates. In 2024, the programme will be made available to other MICE operators as well and is expected to expand to a total of 200 Moscow MICE Ambassadors by the end of the year .

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72 Fun & Unusual Things to Do in Moscow

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Sure, Moscow is the Russian political capital and the nation’s most populous city, but describing it as such couldn’t be any further from the truth. More accurately, Moscow is a city of contrasts.

It exudes history — its Kremlin dates back centuries, nodding to royalty and leadership old and now, while the famed Red Square, the poster child of the city, blends striking color with ancient tradition and religion.

On the other hand, it’s a city of modern pop culture and towering skyscrapers; a place where you’ll come across new-age museums, arts centers, manmade parks, and an efficient transportation system that’s one of the most beautiful in Europe.

It’s a city of longstanding culture — the Bolshoi Theater is an international symbol for excellence in classical dance, while Russia’s National Ballet Company remains renowned worldwide — as well as upbeat nightlife, with some of the world’s most celebrated rooftop bars and nightclubs.

While it’s a city filled with opposites, there remains no shortage of things to do in Moscow for all types of travelers — from those who want cultural immersion to those looking for an epic night out, you’ll be spoiled for choice. And if you’re not sure where to start, here’s a list of suggestions!

The Moscow Kremlin

If there’s any particular district begging to be the first place you visit on your trip, it’s the Kremlin.

Built in the 16th century by Ivan the Terrible, the UNESCO-listed area has since become the heart of Russia’s capital city, where you’ll find several churches, palaces, and other noteworthy buildings.

We’ll dive into each of its main attractions in a second, but regardless of what you visit, try to make it to the Kremlin in time for sunset — because seeing its golden domes glinting in the late-afternoon light makes for one spectacular tourist photo!

Click here to learn about Kremlin tickets prices .

1 – Admire the abundance of Kremlin towers | the Kremlin

As your eyes dart down the towering red-brick Kremlin wall, the first thing you’ll notice is its large towers of all different styles and sizes.

With a whopping 20 separate minarets towering above the historic area, each with its own name, colors, features and history, a guided tour to learn each of their fascinating stories is a must.

To give you a little taste, the Konstantin-Yeleninskaya Tower once housed a torture chamber. Saviour’s Tower at the main entrance boasts a famous chiming clock, the Secret Tower houses a secret escape tunnel, and the Trinity Tower is the tallest of them all.

• Moscow Kremlin tours

2 – Visit the enormous Grand Kremlin Palace | the Kremlin

A remarkable attraction in terms of both beauty and history, the Grand Kremlin Palace is an ornate rococo-style building that was commissioned during the reign of Nicholas I, and today acts as the official residence of none other than the Russian president, Vladimir Putin.

Perched atop Borovitsky Hill, its 125-meter-long facade is unmissable, making for impressive photos.

Take note: guided tours are few and far between, so you’ll have to book a few weeks in advance if you want to check out the decorated inner sanctum.

Directions in Google Maps

3 – People-watch in Cathedral Square | the Kremlin

One of the most popular areas in all of Moscow (sometimes called Sobornaya Square), with multiple massive churches at its heart, Cathedral Square is flanked by several historic buildings and is never shy of a tourist crowd.

The three main churches — each spectacular works of architecture in their own right — are the Cathedral of the Assumption (the oldest and the biggest of all Kremlin churches), the 16th-century Cathedral of the Archangel Michael (known for its beautiful Corinthian gables and turrets), and the golden-domed Cathedral of the Annunciation (which connects to the Grand Kremlin Palace’s main building).

Throw in the 60-meter-high Ivan the Great Bell Tower, the lesser-known Church of the Twelve Apostles , the Church of the Deposition of the Virgin’s Robe (underrated yet famous for its marvelous stained-glass windows), and the medieval residence-turned-museum that is The Patriarch’s Palace, and you can see why this square is regularly number one on any visitor’s list of things to do in Moscow.

4 – See a show at the State Kremlin Palace | the Kremlin

Just like the Grand Kremlin Palace , this theater and prestigious concert hall — with its grandiose facade and multiple sculptures — is another ornate building that’s worth admiring.

A popular place to hold conferences, the State Kremlin Palace was originally built as part of a larger complex for Communist Party meetings, but today hosts some of the biggest events in Moscow — we’re talkin’ sold-old ballet performances, world-famous concerts, opera shows, and festivals.

Check the website to see what’s on the calendar for your visit!

5 – See centuries worth of national treasures at the Armoury Chamber | the Kremlin

For anyone with an interest in historical weaponry and armor, this museum — which dates back to the early 1500s when it was created as the royal armory — is a must-see.

The Armoury Chamber (as well as the Diamond Fund Exhibition) is home to some of the most valuable objects that were originally owned by Russian monarchs — from jeweled heirlooms and intricate boxes to ornately decorated pistols and swords — many of which are centuries old.

Within the armoury chamber, you’ll also find the Russian historical regalia, a collection of artifacts that belonged to Russian tsars and emperors between the 13th and 20th centuries, highlighted by the Ivory Throne and the Monomakh’s Cap.

• Armoury Chamber tours

6 – Step inside the Palace of the Facets | the Kremlin

The Palace of the Facets is one of the most underrated buildings in all of Moscow, largely because it’s not as widely promoted or photographed even though its exterior adorns some postcards.

From the outside, it blends in with the crowd. But step inside and you’ll discover a world of beauty and wonder — its frescoes, golden columns and enormous rooms are a sight to behold

The Palace of the Facets is not only a piece of art (literally, with painted walls), dating back over 500 years, but also acted as the dining hall for the Tsars.

7 – Feel small next to the Tsar Bell | the Kremlin

Making Philadelphia’s famous Liberty Bell look diminutive in size, this monument , which never actually functioned as a bell due to its immense size (at 205 tons and standing 20.1 feet high!), has found fame in recent years for being the heaviest attraction inside The Kremlin.

With the bronze landmark’s claim to fame of being the biggest bell in the world, it presents as a great, quick photo op when roaming through the Kremlin.

8 – Check out the Senate Palace | the Kremlin

Another architectural masterpiece that’s tucked away within the Kremlin, this palace is famous for being one of Moscow’s most beautiful buildings — its yellow façade curves around to face inward and truly engulf anyone who stands near it.

Built back in the late 1700s, today it houses the Russian presidential administration and, unfortunately for us, is off limits to the general public.

Still, admiring it from outside, with the nearby Tsar Cannon, is certainly good enough.

9 – Grab a photo in front of the Tsar Cannon | the Kremlin

One of Moscow’s most iconic symbols, Tsar Cannon (or Royal Cannon) is a cannon that was manufactured in 1586 and resides — yep, you guessed it — within The Kremlin.

Following the theme of the enormous Tsar Bell, it weighs a whopping 39 tons — making it one of the world’s largest cannons even though it has never been shot.

And while its size may be impressive on its own, what makes this cannon so special is that it’s adorned with intricate carvings, ornaments, inscriptions, and a figure of a horse-riding Tsar Feodor the Bellringer.

• walking tours in Moscow

10 – Join a tour of the Terem Palace | the Kremlin

A stunning, fairytale-like palace that’s steeped in history and detail, the five-story Terem Palace is one of the most underrated attractions within The Kremlin. However, as part of the official residence of the Russian President, much of it is off-limits to snap-happy tourists.

That said, there’s still plenty to be seen in the accessible areas by joining a group tour: a beautiful white-stone carved staircase; curved, decorated, and painted ceilings; and an enchanting low-vaulted Antechamber with lancet windows.

The Red Square

As we move away from the Kremlin, our next stop is the most photographed, picturesque public area in the country.

Flanked by gorgeous, colorful towers and buildings, the Red Square is the most famous square in all of Russia — and one that’s steeped in history, patriotism, and communist symbolism.

Home to some of Moscow’s greatest landmarks including St Basil’s Cathedral (featuring its iconic onion domes), Lenin Mausoleum, GUM department store (an architectural masterpiece that is the most famous shopping mall in Russia), The State History Museum, and more, it’s not just a sight to see in Moscow but also one that has been seen by hundreds of millions from around the world.

11 – Make your way inside St. Basil’s Cathedral | Red Square

Built back in the early 1500s, this quirky-looking, 65-meter-tall Orthodox church is so unique and detailed that it’s earned its place as one of 16 UNESCO cultural sites in Russia — and, thanks to many Hollywood productions like Bond: Skyfall (2012), has only continued to increase in fame.

Its exterior boasts multi-colored domes crowned with golden onion top spires. Meanwhile, inside, you’ll find nine small, separate chapels, and plenty of decorated walls and windows — all best viewed as part of a walking tour of Red Square.

• Red Square tours in Moscow

12 – Visit the State Historical Museum | Red Square

One of seven museums that can be found around the expansive Red Square, the State Historical Museum is one of Moscow’s most revered.

Housed in a neoclassical building (the same as GUM), it features more than 4 million items relating to Russian history — making it so vast and incredible that you’ll need at least two hours inside to see just a fraction.

While you’re in the area, be sure to check out the Marshal Georgy Zhukov Monument, a towering horse-riding statue of arguably the most famous and heroic Soviet military commander of WWII, which can be found in front of the museum.

13 – Shop till you drop at GUM | Red Square

The official state department store of Russia, having opened in 1893 and become one of Moscow’s most iconic attractions for shopaholics over the years, is known for its gorgeous architecture that looks more like a palace than anything else.

Entering through its massive golden doors, you’ll be surprised to find an extensive shopping center with more than 100 luxury and world-renowned brands of clothing and accessories for men, women, and youngsters.

Even if you don’t plan on buying anything, stop into the Gastronom №1 for a bite to eat or take a stroll through its corridors to appreciate the building’s history and beauty.

14 – Visit Lenin’s Mausoleum | Red Square

Another iconic Red Square attraction is Lenin’s Mausoleum, a small yet foreboding building that houses the embalmed corpse of Communist leader Vladimir Lenin (who led Russia through the Bolshevik Revolution of 1917).

Opened in 1930 after his death and standing at more than 12 meters tall, it presents as both a unique and macabre site — and, considering the life-like nature of the body, certainly isn’t for the faint of heart.

Note: Entrance is free of charge, but expect to be searched by security before being allowed in.

15 – Ride the Moscow Metro, enjoying the beautiful stations along the way

As we leave the Red Square, the next cab off the rank is Moscow’s unbelievable artistic Metro network (rivaled only in beauty by that of Stockholm). Constructed between the 1930s and 1950s, its stations were built by hand with a wide range of artistic themes — from socialist realist to Slavic pagan.

Tips: The best way to experience them is as part of a Moscow Metro tour, which can be booked online. However, if you prefer exploring solo, then make sure to visit the Mayakovskaya Metro Station which is known for its seemingly endless archways.

You may also check out Dostoyevskaya, named after a famous writer with murals depicting his stories. The Ploshchad Revolutsii Metro Station is another option where a handful of Socialist statues provide a wonderful contrast to the red marble arches.

• metro tours in Moscow

16 – Spend the afternoon exploring the State Tretyakov Gallery

Boasting the reputation of being one of the world’s leading art museums, the State Tretyakov Gallery is home to a stunning collection that features well over 100,000 works from Russia and around the globe.

Featuring everything from ancient Russian icons to Soviet-era artifacts and contemporary pieces, the museum also houses a charming green garden perfect for recharging.

Visitors are advised to allocate at least three hours inside to properly appreciate everything on show — or consider booking a private VIP tour to skip the lines and focus on the best sections.

• Tretyakov Gallery tickets

Click here to find out the best Moscow tours .

17 – Get out of town to the Tsaritsyno Museum & Nature Reserve

Located a short drive from the hustle and bustle of the Red Square, this incredible attraction is both a palatial museum and cultural center, with an enchanting open-air garden to boot — spread across 405 hectares altogether.

Boasting beautiful 18th-century baroque architecture, it was originally built as a country retreat for Catherine the Great. However, it has since been transformed into an outdoor museum with several museums inside — including exhibits dedicated to Russian history and culture.

18 – Tick off the main haunts with a hop-on hop-off bus ride

Short on time or just can’t be bothered walking around anymore? Then make sure to check out the double-decker Hop-on-Hop-off Bus, a convenient and cheap way of seeing all the main attractions in one go.

With unlimited-ride tickets lasting between 24 and 72 hours, there’s plenty of flexibility to soak in must-see areas like Red Square, the Kremlin, Arbatskaya Square, Theatre Square, and the Red October neighborhood — and with a free audio tour (in English) throughout the ride, you’re sure to learn a thing or two as well.

Busses usually run every 15 minutes, with the full city loop taking roughly an hour — of course, you can disembark and reboard to your heart’s content.

• bus tours in Moscow

19 – Learn about military history on Poklonnaya Hill

For an up-close and personal experience with the past, make sure to check out Poklonnaya Hill — a UNESCO World Heritage Site about 20 minutes out from the city center that’s home to several relics from Russia’s pre-revolutionary era.

It has everything from Great Patriotic War memorials dedicated to fallen soldiers of the Russian military forces, to the Eternal Flame and the Museum of Great Patriotic War. This is an unmissable opportunity for history buffs.

Hot tip: While you’re in the area, be sure to stop into the Victory Museum (the nation’s biggest military history museum) and check out the gold-tipped Church of St. George the Victorious .

20 – Get artsy at the Pushkin State Museum of Fine Arts

Home to one of the finest and most significant art collections in Russia, the highly-regarded Pushkin State Museum of Fine Arts showcases everything from medieval icons and paintings. With over 500,000 pieces of works by renowned artists like Rembrandt, Renoir, Picasso, Matisse, Karl Bryullov and Rubens, the museum is undeniably one of the best things to do in Moscow for art lovers.

The museum also houses impressive exhibits dedicated to ancient Greece, archaeological collections, decorative arts and a 200,000-item Numismatic library.

21 – Take a charming stroll down Arbat Street

Boasting everything from galleries and craft stores to souvenir shops, cafes, and some of Russia’s finest restaurants and hotels — as well as top-notch street performers (like jugglers and caricaturists) — Arbat Street is one of Moscow’s most famous pedestrian hubs for good reason.

The entire walkway, flanked by colorful buildings, stretches about a kilometer through the historic district, making it the perfect start to any day of inner-city exploring.

22 – Lounge around at the Gorky Central Park of Culture and Leisure

One of Moscow’s biggest and most beloved green spaces, Gorky Central Park is a must-visit for anyone looking to soak in some fresh air.

The park boasts 45 hectares of picturesque grassland, forests, Golitsinsky Ponds (home to squirrels and ducks), walking trails, fountains and the Neskuchny Garden. This place is also home to the wooden Olivkovy beach, a hot spot for photographers looking to appreciate the Moskva river.

Plenty of cafes line the well-manicured park, likewise public art projects and picnic spots and an open-air cinema in the summertime!

While a relaxing day in the gardens is never a bad idea, if you’re looking for something a little more interactive, there’s the 18-meter-tall Observation Platform and a handful of museums on site. The Gorky Park Museum , Muzeon Park of Arts , Garage Museum of Contemporary Art and New Tretyakov Gallery are all noteworthy stops within walking distance.

23 – Stare at the ceiling of the Christ the Savior Cathedral

On an easy stroll from the southwest side of the Kremlin, you’ll find a majestic memorial cathedral doused in history: the 5-golden-domed Christ the Savior Cathedral .

With a beautiful color-contrasting exterior that still falls short of the intricately painted inner walls and ceiling, this underrated (due to not being in Red Square with the other main cathedrals) attraction is a must for the bucket list.

24 – Zoom around town in a Soviet van

If a hop-on-hop-off bus screams of cliche tourism, why not get a little more cultured by skirting around the city’s main haunts in a real, war-era soviet van?

Undeniably one of Russia’s most emblematic vehicles as both a symbol of a Soviet past and a comical cultural nod to its boring exterior (dubbed the “loaf of bread”), the UAZ-452 vans are iconic.

So whether you opt for a pub crawl, landmark sightseeing tour, or day of adventure with wintertime off-roading, be sure to ride shotgun in one of the loaves of bread at some stage!

• soviet tours

25 – See sharks up close at the Moskvarium

The mightiest aquarium in Europe (by size), the Moskvarium is an impressive modern space dedicated to the beauty and diversity of aquatic life.

Located right on the outskirts of Moscow’s city center (about 20 minutes drive from Red Square), this huge complex encompasses over 70 interactive exhibits. These include live shows, and the chance to go swimming with dolphins — that are sure to impress the whole family.

26 – Go underground at the Bunker 42 Cold War Museum

In the depths of Moscow’s shadow-strewn streets, hidden 65 meters beneath the tourist crowds are a Cold War-era bunker and former secret communications center.

Bunker 42 was built in 1955 as a nuclear-proof hideaway, but today you can book tours that reveal its secrets and stories — a must for the common history buff.

• Bunker 42 tickets

27 – Immserve yourself in the soviet culture at the VDNKh theme park and exhibition space

Sprawling across the Ostankinsky District, VDNKh is a massive open-air museum and theme park paying homage to Russian industry and Soviet values.

The enormous complex is decked out with several gold-clad statues and palatial pavilions, each uniquely designed to represent different Soviet interests and endeavors, such as geology and the space race.

Hot tip: For a wonderful view of the Moscow skyline, be sure to jump on the Ferris wheel after riding the small roller coasters and merry-go-round.

28 – Take a trip to the Kolomenskoye Palace

Overlooking the sparkling Moskva River about 20 kiometers south of central Moscow, the postcard-worthy Kolomenskoye Palace is a former royal estate. It’s now open to the public as an extensive park with carefully-kept gardens, including one of Russia’s oldest white stone churches (the tent-looking UNESCO-listed Ascension Church ).

It has walking trails through peaceful wooded areas and gorgeous views out over the region from its high hilltop location. The park has long been considered one of the hidden gems when it comes to things to do in Moscow.

29 – Enjoy the view from the Ostankino TV Tower

With the coveted claim to fame of being the tallest free-standing structure in Europe (and 11th tallest in the world) — standing above the Empire State Building, for reference — the 540.1-meter-tall Ostankino Tower is picturesquely located next to Park Dubovaya Roshcha, not too far from VDNH, the Moskvarium, and the widespread Park Ostankind.

So long as you’re not left lighthearted by heights, the 337-meter-high observation deck is the go-to spot for panoramic views.

30 – Blast off at the Museum of Cosmonautics

One for the space nerds and future astronauts, the Museum of Cosmonautics is dedicated to the history, present-day relevance, and future possibilities of space exploration. It provides a spectacular insight into the Soviet perspective of the 1960s space race.

Located on a lovely green site in one corner of VDNKh, the museum features an outdoor planetarium, interactive displays for children, as well as inside exhibits that showcase original spacecraft parts.

For the best experience, consider a pre-arranged tour that includes access to both the Museum and VDNKh.

31 – Complete your Moscow culinary experience with a food tour

Foodies, listen up! Moscow has gained a reputation for being one of the finest cities in Europe for foodies, with an excellent range of restaurants and bars.

For those looking for a complete Moscow culinary experience that includes some of the best hidden gems and experiences, food tours are an ideal way to go.

Depending on your tour of choice, expect to sample a few Pelmeni (dumplings), Blini (wafer-thin pancakes), and world-famous Ponchiki doughnuts. Then wash it all down with some locally-distilled vodka or Nalivka (a sweet berry-infused liquor).

• food tours in Moscow

32 – Smell the flowers at the Main Botanical Garden — the largest botanical garden in Europe

Constructed in 1945, the Main Botanical Garden of the Russian Academy of Sciences is a 340-hectare space of plant collections and lakeside walkways to explore.

It’s one of those places that gets better as you make your way around it on foot (or even rollerblades). There are many well-kept gardens, beautiful ponds filled with turtles and waterfowl, a charming Japanese Garden and some very rare trees.

33 – Wander around the Novodevichy Monastery

The Novodevichy Convent and surrounding Kremlin-style walls combine to be one of Moscow’s most picturesque sites — a UNESCO-listed complex that was founded in the 1500s and includes an interweaving of churches, cathedrals, bell towers and a cemetery.

After admiring the buildings, check out the monastery which is surrounded by green spaces perfect for a stroll and a snack.

To learn all about its architecture and history, opt for a guided tour as recommended by most travelers.

34 – Ride the coasters at Family Park SKAZKA

If you’re traveling with youngsters who seem to never be able to burn off their energy then make a beeline for the Krylatskoye District neighborhood, home to the popular SKAZKA adventure park.

Kids can enjoy everything from bumper cars to the petting zoo, while parents might want to pop into one of the cafes or restaurants.

Even if you don’t have kids in tow, the adrenaline-pumping roller coasters invite thrill-seekers of all ages.

35 – Understand the deeper meanings of “Soviet Jew” at the Jewish Museum & Centre of Tolerance

Opened in 2012, the Jewish Museum and Centre of Tolerance is a fascinating institution dedicated to exploring and honoring the diverse complex Russian-Jewish history and culture.

Explore every facet of the role of Russian Jewry throughout the centuries — including food, artifacts, religious beliefs and cultural traditions. Visitors can also see an array of exhibits made from testimonial footage, as well as a large collection of works of Jewish artists.

For history buffs, the museum dives into the intriguing role that Jewish soldiers played during World War II.

36 – Cruise down the Moscow River!

For those looking for a unique perspective on the city, there are stacks of tours (romantic, sightseeing, luxury-themed or party-vibed) that explore Moscow from its riverfront.

Take in some of the most iconic landmarks around the Kremlin and Gorky Park on a boat. Cruises can also take you underneath bridges, entertain you with live music and offer insights into the landmarks that pass by with live audio narration.

• boat tours in Moscow

37 – Grab a table at Café Pushkin

A favorite of many Muscovites, Cafe Pushkin on Tverskoy Boulevard is an intimate spot to enjoy some authentic Russian dishes.

It’s hand-picked by locals for its traditional décor resembling a nobleman’s house and charming atmosphere (thanks largely to the rustic bookshelves). You’ll find that the menu consists mainly of classic European cuisine mixed with a few local favorites. It’s complemented by a wooden bar with a fine collection of vintage wines and regular live music.

38 – Spend the day at the Karibiya Aquapark

After a hard day exploring the city, why not spend some time out to relax and unwind at one of Moscow’s largest water parks?

Karibiya has a handful of pools (including a heated salt-water spa) and fun but not too wild slides, plus a bowling alley for the kids, a fitness center and bar for the adults. There’s something to keep everyone entertained.

39 – Take a day trip to Sergiev Posad

A photographer’s dream with blue-and-gold cupolas contrasted by snow-white walls, the ancient town of Sergiev Posad (just over an hour’s drive from Moscow) is a quaint tourist favorite. It’s famous for being home to one of Russia’s most important and sacred monasteries — the free-to-visit Trinity Lavra St. Sergius monastery complex.

Founded in 1340 AD by Saint Sergius, today it serves as an active monastery where visitors are free to attend daily services. Admire its truly remarkable artworks and historic museum collections.

• Sergiev Posad day trip

40 – Spot starfish (and monkeys?) at the Crocus City Oceanarium

One of the latest attractions in Moscow, Crocus City Mall’s iceberg-shaped  Oceanarium is a vast three-floor aquarium. It has more than 5,000 species swimming gracefully under one roof — not to mention the reptiles, birds, and monkeys that also call this place home.

Since the mall also boasts shopping centers, a pair of concert halls and a skating rink, there’s no shortage of activities on offer to whisk away a rainy day.

41 – Button-mash at the Museum of Soviet Arcade Machines

Where are the gamers at?

For anyone curious about the video games and technology of Russia’s yesteryear, there’s no better place to visit than this retro museum (complete with Soviet-era soda).

Filled with an impressive collection of more than 100 vintage arcade machines dating back as far as the late 1970s (like ”Pull the Turnip”), it’s sure to take you on a trip down memory lane.

42 – Take a walk through the Alexander Garden

While the majority of Moscow’s other top attractions require a ticket or entry fee, there is at least one gem that doesn’t. It happens to be right on your doorstep if you’re staying anywhere near the Kremlin.

Alexander Garden (also known as Alexandrovsky Sad) is an expansive park that stretches the entire western wall of the Kremlin (nearly 1km in length). It’s filled to the brim with colorful flower beds, winding walkways and calming fountains.

Don’t miss the tomb of the Unknown Soldier while you’re there.

43 – Sign up for a dog sledding adventure!

Cliche? Sure, maybe a little. Seriously fun? You better believe it!

Winter is coming, and that means it’s time to get out there and experience Russia the way only locals can — by dog sledding.

Typically lasting seven or eight hours, these outdoor adventures (which include hotel pick up and drop off) are a wonderful way to experience nature and immerse yourself in ancient Russian traditions — and hang out with a handful of adorable huskies, of course!

Seriously though, this is one of those things you’re going to want photos (and videos) for when you get back home because, really, words just wouldn’t do it justice.

44 – Walk beneath the Iberian Gate and Chapel

Facing away from the Red Square and linking Manezhnaya Square, the Iberian Gate and Chapel (sometimes called the Resurrection Gate) is overflowing with history. It acts as the spiritual entrance to the Red Square and the home of the wooden chapel that houses icons of the Iberian Virgin.

Many believe it is customary to kiss the Iberian icon before entering the gate and for boys to take off their hats. For an insight into the local culture, join a walking tour and learn more about the gate’s significance to religion and history.

To add to the importance, the gate is also the location of ‘Kilometer Zero’ — the official central point of Moscow.

45 – Play all day at the Dream Island theme park

After opening its gates early in 2020, Dream Island earned itself the coveted title of being the largest indoor theme park in Europe (yep, that means it’s even open in the harsh winter).

It’s a delight for kids and adults alike. Throughout the park you’ll find an array of rides themed around classic cartoons like Teenage Mutant Ninja Turtles, Pinocchio, the Smurfs, Hotel Transylvania and Hello Kitty. It also has charming and well-arranged streets that transport you to bustling cities like London and Barcelona!

Throw in live performances, plenty of eateries, a cinema and a hotel, and you can see why it’s become all the rage recently.

46 – Race against the clock in an escape room

An unmissable and quick activity for any budding Sherlock Holmes out there, escape rooms challenge your mind and require wit, teamwork, and logic. Figure out the puzzles and escape from each room before time runs up.

Moscow’s escape room games usually last around 60 minutes and cover a range of themes (like a USSR Nuclear Bunker or even an outdoor, app-led scavenger game) — perfect for the whole family.

47 – Chill out by the Patriarch’s Ponds

Surrounded by residential buildings in the fancy downtown Presnensky District, the enormous (9,900 square meters, to be exact) the Patriarshiye Prudy is a beautiful oasis. It’s frequented by dog walkers, picnickers, artists and musicians alike.

In summertime, you’ll find people picnicking on the grassy banks or sunbathing by the ponds. In the winter, it transforms into a magical wonderland of snow and ice, morphing into a popular public skating rink.

Directions on Google Maps

48 – Go behind the scenes at Luzhniki Stadium

Moscow’s Lujniki Stadium is one of Europe’s biggest soccer complexes, capable of hosting some 80,000 fans with an electric-like atmosphere — as we saw during its phase as the main stadium of the 2018 FIFA World Cup.

Besides being the current home ground of Russia’s National Football Team, it also hosts concerts by some of the biggest international acts and was also the focal point of the 1980 Olympic Games.

If your trip doesn’t line up with any sellout matches, you can still join a backstage stadium tour that explores the dressing rooms, press conference room and the field.

49 – Head to Suzdal and Vladimir for a day

A fantastic option for anyone who wants to get out of the chaos of Moscow for a minute, these two towns are parts of the Golden Ring of ancient Russian cities. They present as perfect day trips, thanks to their rich history, diverse culture and white-drenched architecture.

In Suzdal , the Kremlin fortress is the main event, with the Cathedral of the Nativity (and its 13th-century Golden Doors) captivating visitors year after year. In Vladimir , the awe-inspiring Assumption Cathedral (Dormition Cathedral) teaks center stage, with its five golden domes making for a wonderful photo backdrop

Don’t feel like hiring a car? Take the hassle out of your getaway and book a pre-arranged tour that visits both ancient towns on the same day.

50 – Escape the crowds at the Botanic Gardens of Moscow State University

Wielding the title of Russia’s oldest botanic garden, the Botanic Gardens of Moscow State University (founded in 1706) is a fantastic place to escape the city and learn about Russia’s rich flora.

The beautifully arranged garden boasts more than 6,000 plant species that span various climates across the world, allowing visitors to see everything from roses and tulips to cacti and bamboo trees!

51 – Climb inside a tank at the Kubinka Tank Museum

A must-see for any military history buff, the Kubinka Tank Museum showcases dozens of tanks and armored vehicles from across the globe, with a particularly heavy focus on Soviet Union models (to be expected, right?).

The collection includes everything from Polish TKS tankettes to the only remaining Panzer VIII Maus, a captured WWI British Mark V and the Object 172 — as well as plenty of cannons, weapons and missiles.

Serving traditional Russian military meals and national staples, even the cafe-restaurant is military-themed!

52 – Sit front row at the Moscow International House of Music

A world-renowned performance complex on the picturesque Kosmodamianskaya Embankment, this state-of-the-art venue is best known for hosting Vladimir Spivakov’s Virtuosi of Moscow Chamber Orchestra. It showcases everything from classical concerts to jazz, folk music and more!

The venue’s three magnificent concert halls welcome an array of local and international performers. Check the website to see who’s taking center stage during your visit!

53 – Drift through fresh powder on a snowmobile!

While it’s not always winter (though if you want to make the most of your snowy trip, come between December and March), as soon as that first snowfall hits, it’s time for snowmobile tours. Make for a fantastic way to explore the out-of-the-way locations and magical forests beyond Moscow’s city limits.

Even if you’ve never ridden a ski-doo or snowmobile before, the friendly expert instructors will be with you every step of the way, with safety and enjoyment always priorities.

54 – Crank your head skywards in Moscow City

A stark contrast to the ancient and colorful onion domes in the Red Square, Moscow City’s skyscape (aka the Moscow International Business Center ) is full of towering, modern glass-heavy (even twisting) skyscrapers. Many of which are vying at the top of the list of Europe’s tallest buildings.

At 374 meters tall and with 95 floors — and a wonderful restaurant on its 60th floor — the Moscow Federation Tower is a popular choice for tourists. Meanwhile, the 85th and 86th floor of the OKO Towers play host to a Russian restaurant and skating rink respectively.

Be sure to walk through the modern Bagration Bridge and, for the shopaholics, check out the stores and IMAX theater inside AFIMALL City.

55 – Check out Zaryadye Park

Within arm’s reach of the famed Red Square, the peaceful slice of greenery that is Zaryadye Park is a breath of beautiful and natural air amidst the concrete jungle. It’s the first new city park to be opened in Moscow for more than half a century.

At various points around the 10-hectare park, you’ll find a few restaurant pavilions, a media center, a museum and a botanical collection housing over a million plants. It also houses the two-stage Zaryadye Concert Hall where thousands of passersby take a seat on the steps every day.

While you’re there, don’t miss the Chambers of the Romanov Boyars, an unusual museum above the northern side of the park.

56 – Stroll around the cozy Hermitage Garden

Small yet incredibly charming and found conveniently smack-bang in the middle of the city, the Hermitage Garden is a perfect spot to relax and unwind after a day of learning about Russia’s vast history.

Surrounded by the Sfera Theatre and The Kolobov Novaya Opera Theatre of Moscow , this lovely, leafy garden can be both a relaxing oasis or the prelude to an entertaining evening out.

57 – Treat yourself to a ballet show at the Bolshoi Theatre

With a reputation that precedes it, the impressive and world-famous Bolshoi Theatre is a must for any theater lover. Its rich history is making it one of the most iconic theaters in Europe.

While there are several performances to choose from throughout the year — from ballet to opera, classic dramas and even acrobatic shows — you can also get your own private backstage tour.

58 – Get artsy, then party at ArtPlay

This old tea factory turned cultural hub of Moscow’s creative arts is heaven on earth for rotating exhibitions by local artists.

Depending on what piques your interest, you can join in on everything from live music to dance classes, art studio workshops, flea markets and film screenings here. However, after the sun goes down, its alter-ego comes out to play.

So, if you’re feeling peckish, stop into the Domozhilov restaurant nearby for a shashlik. Then wash it down at the English pub with a beer before partying it up at Rodnya, a pumping techno club.

59 – Head to the PANORAMA360 Observation Deck

A surefire hit for the social media feed, the observation deck at the top of Moscow’s Federation Tower skyscraper — PANORAMA360 — is a must-see selfie stop for its killer views and … ice cream factory.

From the 89th floor, you can soak in the wonder of Moscow old and new from above. It has floor-to-ceiling windows providing 360-degree vistas, a rotating restaurant and mini-cinema to boot.

60 – Throw down a picnic blanket in Sokolniki Park

One of the largest green spaces in Moscow, Sokolniki Park is a very popular gathering place for locals and visitors alike.

Spread across the northeastern Sokolniki District, it’s the perfect distance from the city’s main haunts where the crowds remain small but the accessibility stays high.

With its many activities — from sports to live music to festivals — not much beats this park when it comes to outdoor fun!

61 – Catch a traditional Russian dance show

To get a true sense of the rich and diverse culture in Moscow, you can’t go past one of its many folk dance shows.

While there are several to choose from, “Kostroma” and “The Golden Ring” are two crowd favorite choices. Each is thoroughly unique with traditional music and costumes sure to make for a once-in-a-lifetime night of entertainment.

Of course, due to high popularity, be sure to book in advance.

62 – Book a table at the White Rabbit restaurant bar

Perched above the historical center of Moscow on the 16th floor of the Smolensky Passage building, this lavish restaurant is a must-visit for any foodie-obsessed traveler. Why? Because it continually ranks as one of the top 50 restaurants in the world.

The drool-worthy menu made by fifth-generation chef Vladimir Mukhin consists of creative, beautiful plated meals. The coveted eaterie also boasts 360-degree panoramic views of the city and a fine collection of wines and cocktails.

63 – Have dinner inside the Vysoko-Petrovskiy Monastery

Whether you’re an architecture or history buff, while visiting Moscow, it would be a shame to miss out on the rare chance to eat in an actual monastery.

This one is particularly special as it dates back some 700 years. Not only will you get to dig into an authentic Russian menu, but learn about the history of the building and (depending on your booking package) get a guided tour too.

64 – Pass by the ‘Children Are the Victims of Adult Vices’ sculpture

This free public art installation in Bolotnaya square was created by Mihail Chemaikin in 2001. A somewhat controversial landmark, it depicts how children are influenced by vices — alcohol, theft, ignorance, violence, addiction, poverty and war, to name a few.

The sculpture’s uniqueness and thought-provoking nature makes it an essential stop on any day of wandering around.

65 – Get wild on a pub crawl!

You’re on vacation, so it’s time to let your hair down, mingle with some fellow thirsty travelers and party it up Moscow-style!

High-energy pub crawls are a great way to get acquainted with new friends while seeing Moscow’s unique nightlife scene first-hand. Let the locals lead you to hidden gems, tourist hot spots and quirky dive bars.

If you don’t feel like walking, why not join a Soviet minivan crawl instead (where you can drink Soviet champagne onboard!)?

66 – Roll up for the Nikulin Circus!

If you haven’t had the chance to see a live circus before — and especially if you’re traveling with kids — why not head over to the Nikulin Circus on Tsvetnoy Boulevard?

It blends traditional Russian acrobatics with modern-day technology, animals, and the classic circular circus stage. This beloved local entertainment is also considered one of the most enjoyable things to do in Moscow!

67 – Get romantic on a Moskva River dinner cruise

What better way to take in the city’s skyline than from a luxury yacht as you enjoy entertainment, fine dining, and (strong) specialty drinks?

Whether you’re looking for something large that can accommodate groups of friends or something smaller with a bit more VIP style, there are several dinner cruises available to suit any taste and budget.

68 – Explore the wonderful Izmailovo District

One of the city’s best-kept secrets, Izmailovo ‘s focal point is its Kremlin, a colorful wooden complex. Built in 2007, it has had unique museums and flea markets pop up nearby in the years since.

Throughout the area, you’ll uncover museums dedicated to vodka, break and Russian folk art. The district’s charming open-air flea market has all kinds of crafts and souvenirs are haggled on the daily.

Don’t miss Izmailovo Park , which is an enormous 300-hectare space that plays host to souvenir vendors, forest walking paths and even an ice rink in winter.

With so much to see in the district, savvy travelers typically opt for a guided tour.

• Izmailovo tours

69 – Sip on a cocktail at the award-winning City Space Bar and Lounge

Self-dubbed as one of the world’s top 10 bars, with accolades like Luxury Travel Guide’s Bar of the Year 2018, this iconic and luxurious watering hole doesn’t need much of an introduction.

Perched sky-high on the 34th floor of Swissotel Krasnye Holmy, the circular lounge bar slings signature cocktails and dishes up truly stunning views of the city.

Hot tip: While there’s never a poor time to visit, aim to arrive an hour or so before sunset, that’s when the city will truly sparkle below.

70 – Pamper yourself at the Sanduny Baths

If you’re looking for something to ease that throbbing headache after a night of pub crawling, why not try the famous Sanduny Baths , a quintessentially Russian experience?

Famed as one of the world’s most beautiful public bathhouses, Sanduny’s steam rooms and pools are said to be some of the best in Moscow. But for something totally unique, you can’t go past the birch twigs massage (read: beating).

71 – Spruce up your social media feed at some Insta-worthy restaurants

While a good meal is always part of the restaurant experience, getting a good pic for Instagram is half the fun!

Luckily, there are tons of excellent eateries that combine great food with gorgeous aesthetics.

Big Wine Freaks has a fantastic drink selection (naturally), and its dark, classy rooms full of elegant light fixtures and plush furniture bring to mind a spy’s hideout.

Meanwhile, Sempre adopts more of a naturalistic approach, surrounding diners with ferns and greenery.

And at Black Market Moscow , you can choose between indoor and outdoor spaces, each featuring their own unique designs and dining experiences.

Take a bite and snap some pics!

72 – Unleash your inner party animal at the Night clubs

When the sun goes down, you’ll get to see a whole new side of Moscow: its amazing nightlife!

Head to Propaganda for a bite or a beverage, then dance to some quality club tunes.

Or get a little wild at Chesterfield , where you can pay a flat fee and drink as much as you want – the perfect recipe for fun!

And at Rock’N’ Roll , there’s a new form of excitement every day, from DJ sets to live bands, all playing a lively mix of rock music from across the decades.

With all this excitement, you won’t want to book anything early the next day!

How to get to Moscow?

Unless you’re feeling up to the challenge of a long train journey, you’ll most likely be flying into Moscow.

Luckily, it has three international airports to choose from: Sheremetyevo, Vnukovo, and Domodedovo.

Once you’ve arrived, you’ll be able to easily reach the city via the Aeroexpress train.

Where to stay in Moscow?

Golden Ring Hotel  will make you feel like you’re on top of the world, whether you’re getting pampered at the beauty salon or enjoying a meal in the rooftop restaurants.

Or check in to Radisson Slavyanskaya Hotel & Business Center , which boasts everything from riverside views and a gym to nearby shopping areas and relaxing Turkish baths.

At AZIMUT Hotel Olympic Moscow , the massages, international cuisine, sauna, and swimming pool will keep you happily occupied in between excursions.

And at sister property AZIMUT Hotel Smolenskaya Moscow , you can savor a nice meal or admire the scenery from the lounge, or stroll over to Gorky Park or roam along Stary Arbat Street.

Meanwhile, Oblaka Hotel blends simple charm and a convenient location, with charming red brick exteriors and easy access to historic sites and a metro station.

• best hotels in Moscow

Visiting Moscow on a budget?

There’s nothing like seeing a city on foot… especially on a free walking tour !

These excursions aren’t just a way to save money while still learning a lot; they also offer a wonderful opportunity to gain local perspectives, courtesy of your guides.

But despite the name, they do accept tips for a job well done, so bring a bit of money with you!

Where to go next?

If you’re short on time but still want to see the best of Moscow, try some multi-day tours ; they’ll provide all of the coolest sights and experiences in an efficient format.

After that, it’s time to start exploring further afield!

Though it’s a bit of a trek, St. Petersburg is well worth the journey!

With its famously decadent buildings to its lively arts scene, this is the perfect place to soak up some culture; but there are also some more offbeat options, like folk shows, vodka tastings, and even an amusement park!

And from the jaw-dropping designs of the metro stations (yes, you read that correctly) to the glimmer of Faberge eggs, it showcases beauty at every turn.

Ready to go beyond Russia?

Dive into the best places to visit in Europe , a smorgasbord of art and history, nature and architecture, showcasing some of the most beloved cities and countries in the world.

Final thoughts

While Russia’s capital may seem imposing, its dynamic culture, live-wire entertainment scene, and remarkable history make it an unbeatable destination, with unique adventures that will linger in your memory long after you’ve returned home.

You may feel a little overwhelmed by all of the incredible things to do in Moscow… but that’s all the more reason to come back!

If you have any other must-see suggestions, noteworthy day trips or quintessential tours worth booking, feel free to write in the comments!

As always, happy travels!

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Meet Global MICE Congress 2023: Moscow to host the International Business Tourism Event

Event slated to draw hospitality professionals, event organizers, and industry stakeholders from 14 countries

Dubai, United Arab Emirates  – The international business tourism landscape is set to receive a significant boost as the Meet Global MICE Congress 2023 prepares to take centre stage in Moscow on October 6. This expansive event, dedicated to the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, is slated to draw hospitality professionals, event organizers, and industry stakeholders from 14 countries, including prominent players from India, China, the Middle East, and Southeast Asia.

The Meet Global MICE Congress is poised to emerge as a pivotal platform within the MICE industry, fostering a dynamic dialogue between Moscow and foreign MICE companies. One of its primary objectives is to showcase Moscow as an alluring destination for a wide spectrum of successful business events, spanning various scales. 

According to the Moscow City Tourism Committee, the congress has crafted an extensive program to captivate its attendees. This program comprises a diverse array of seminars, discussions, and workshops, where industry experts will share insights on corporate event organization and strategies for harnessing the MICE potential of cities.

In recent years, Moscow has solidified its status as a magnet for business events, hosting over 5,000 such occasions annually, including international exhibitions, forums, congresses, and conferences. Impressively, the city attracted approximately 3.6 million business visitors in the past year alone. The resurgence of tourist footfall in Moscow post-pandemic has been remarkable, with 7.1 million tourists flocking to the capital during the summer, marking a 17% year-on-year increase. Notably, the allure of Moscow for business travellers has also surged, with a 10% spike in the number of corporate visitors from the Asia-Pacific region in the first half of the year.

Moscow's ever-evolving infrastructure is well-equipped to accommodate industry events of varying sizes and complexities, further enhancing its appeal as a global business tourism hub.

*Source: AETOSWire Contacts: Melwyn Abraham [email protected]

© Press Release 2024

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