- Information for...
What are you looking for?
Research and insights.
- Using your device
Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations – designed to help inform your business decisions, expand your expertise and identify key growth markets.
These resources cover a wide range of topics, trends, regions, visitor types, businesses and international markets. Discover the latest releases, browse historic reports and examine the data through our visualisations. You can also keep up-to-date with news and insights from our industry experts by subscribing to our fortnightly newsletter .
Latest releases
Gb and england domestic overnight trips q4 2023 and 2023, ips monthly inbound update december 2023 (published 26th march 2024), report: domestic day visits q4 2023 and 2023 overall (published 12th march 2024), domestic sentiment tracker - march 2024, report: how the world views the uk - nation brands index 2023 (published december 2023), england hotel occupancy - february 2024, explore our research and insights.
VisitBritain/Rama Knight
Visitor economy in England/Britain
The value of tourism in England 2024 inbound tourism forecast
VisitBritain/Getty Images/Roy James Shakespeare
Volume and value of domestic tourism
Great Britain domestic overnight trips: latest results Great Britain domestic overnight trips: archive Great Britain domestic day visits: latest results Great Britain domestic day trips: archive Great Britain domestic overnight and day trips: subnational data
Peter Dazeley / The Image Bank / Getty Images
Volume and value of inbound tourism
About the international passenger survey Inbound visits and spend: monthly, UK Inbound visits and spend: quarterly, regional Inbound visits and spend: quarterly, UK Inbound visits and spend: annual, regional Inbound visits and spend: trends by UK town Inbound visits and spend: annual, UK
Why visitors choose Britain/England
British culture and heritage British transport (IPS) Motivations, influences, decisions and sustainability research UK’s image overseas Discover England Fund research: archive British food and drink Football Shopping Perception of Britain overseas
VisitBritain
England tourism business insights
England Visitor Attractions: latest England Accommodation stock audit England Hotel Occupancy: latest UK short-term rentals England Tourism Business Monitor
VisitBritain/Getty Images
Domestic and inbound visitor insights
Domestic sentiment tracker Domestic Bank holiday trip tracker Activities and experiences Inbound COVID-19 sentiment tracker
Getty Images/E+/JohnnyGreig
Inbound market insights
France Germany Saudi Arabia Spain United Arab Emirates (UAE) United States of America (USA) See all inbound markets
VisitBritain/Brynn Hauxwell
Other related topics
Accessible and inclusive tourism Business events research Impact of crises on holiday taking behaviour: archive
Explore different datasets using our visualisations
Use our visualisations below to explore different datasets in detail.
Upcoming releases
Useful contacts, research and insights.
Contact the team
Email signup link
The latest news, straight to your inbox.
Stay informed: register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals.
Frequently asked questions
Browse our responses to key FAQs. For more information on these topics, please contact our research team at [email protected] .
How many inbound visitors come to the UK each year and how much do they spend?
You can explore the latest inbound statistics for the UK by month , quarter and year .
How many GB adults take a domestic trip and how much do they spend?
Please refer to our data for domestic tourism, which is split into day visits and overnight visits .
What are the latest insights on domestic trip intentions?
Please view our Domestic Sentiment Tracker , where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.
Where can I find insights and data on the UK’s overseas visitors?
You can explore global market data using our interactive visualisations by quarter and by year , where you can specify the data you need and see trends over time. You can also visit our inbound market pages .
Do you have any insights on accessible and inclusive tourism?
Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.
What activities do inbound visitors and domestic trip-takers like to do on their holidays?
We have published insights from a range of sources and projects on our Holiday activities and experiences page.
What are the most popular visitor attractions in England?
Every year, we conduct a national survey of visits to visitor attractions . You can find visitor numbers for almost 2,000 attractions in the detailed survey reports, while separate ‘Top 20’ listings show the most popular attractions nationally and regionally.
How do inbound visitors to the UK research and book their trips?
We explored the trip-booking journey in our MIDAS research ; please see the Full Report, chapter 9, from page 139.
I am setting up a tourism business, do you have any insight that would help me?
Our Discover England Fund included a programme of strategic research, covering travel product development, case studies, insights into a range of destinations and activities, market opportunity guidance and travel trade research. While it is dated 2019, most of its information and insights remain valid.
What are your predictions for Inbound Tourism over the coming months?
Please see our inbound tourism forecast .
How can I stay up-to-date with the latest research, insights and statistics?
To find out when the next updates will be published, please refer to our release timetable , which includes publication dates for all our major surveys. You can also subscribe to our newsletter .
I've looked at your website and I still can't find the information I need.
Please contact us directly ; we will do our best to help.
Explore our curated information for...
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.
Select language
What are you looking for, things to do.
VisitBritain/Andrew Pickett
Now is the perfect time to discover another side of Britain. Tuck into food as diverse as our people, or discover our cities by paddleboard or street art tour. Dance ‘til dusk at any one of our intimate underground venues and huge concerts, or bring the past to life in our castles and historic buildings. Whether you’d like to celebrate 75 years of the Edinburgh Festival Fringe, get lost in our quirky museums and art galleries, or tuck into an afternoon tea with a difference, let your journey of discovering Britain start right here.
What are you interested in?
Choosing a location filter below will update the results to show content matching your chosen option.
Experience the North York Moors sustainably
Thanks to The North York Moors National Park's status as a protected area, valuable land has been preserved. Experience the beauty of nature, sustainably.
Sutton Bank, North Yorkshire, England
Road trip in the North York Moors (Route 2): Hills, moors and a steam train
With great hikes, nature, good food and cosy accommodation, this tour of the North York Moors offers everything you could want from a holiday in Northern England.
VisitBritain
North Yorkshire, Nordengland
And…action! The gorgeous scenery of North York Moors
A breathtaking coastline, old fishing villages, stately country residences and a historic steam railway – it’s no surprise that North York Moors is a popular filming location.
Whitby Harbour, England
Road trip along the coast of the North York Moors (Route 1)
From great sandy beaches to old fishing villages, plus an abundance of nature and history, the North York Moors coast offer everything you could want from a holiday.
VisitBritain/Ceri Oakes
Whitby in Yorkshire, England
Britain's festive Christmas experiences
Get well and truly stuck into the festive season with these Christmas experiences in Britain that are set to up the jolly antics.
Brigit’s Afternoon Tea Ltd
Christmas markets in Britain
Follow twinkling lights and dive into a festive atmosphere filled with holiday cheer at Britain’s Christmas Markets.
VisitManchester
Halloween and Bonfire Night in Britain
It’s spooky season in Britain, from monster hunting to firework displays, Halloween and Bonfire Night are unmissable autumn celebrations.
Day trips from London
Britain packs a punch when it comes to the eclectic range of destinations within close proximity to London.
VisitBritain/Simon Anderson/Royal Pavilion
Britain’s best eats
Know what to expect from British cuisine? Think again. There's so much more to the diverse British foodie scene just waiting to be experienced.
Getty Images/Collection Mix:
Top filming locations: Britain on screen
Great Britain sets the scene to embark on a star-studded adventure, seek out the stories from the latest releases and pose for that picture-perfect moment.
VisitBritain/Rod Edwards
LGBTQIA+ guide to Liverpool
England’s north western city is all about its creative pulse, known for musical beats and vibrant communities.
Bryan Fowler
LGBTQIA+ guide to Newcastle
Packed with bars, bistros, and late-night clubs, Newcastle is home to a booming LGBTQIA+ scene.
Rich Kenworthy
Newcastle, England
LGBTQIA+ guide to Glasgow
Modern and sophisticated with a down-to-earth attitude, Glasgow’s unique charm has seen it voted ‘the friendliest city in the world’ by Rough Guides.
acawleyphoto
LGBTQIA+ guide to Manchester
Manchester claims world-famous football teams, a rich cultural heritage and one of the liveliest LGBTQIA+ communities in the UK.
VisitBritain/Jacob Niblett
LGBTQIA+ guide to Bristol
Home to stylish hotels, famous street art, lively bars, and the largest free Pride in the UK, Bristol is a dream destination for LGBTQIA+ travellers.
Bristol Pride
LGBTQIA+ guide to Cardiff
The Welsh capital offers a buzzing LGBTQIA+ scene.
Discover the Beatles and beyond in Liverpool
Love Me Do in Liverpool, the birthplace of the Beatles, as you follow in the footsteps of the Fab Four.
Oh Me Oh My
Enjoy Britain’s best music festivals
The summer signals festival season in Britain, so grab your wellies and get ready to party with one of the many music festivals taking place around the country.
Spectacular Scottish festivals
From the Edinburgh International Festival to Glasgow’s Celtic Connections, tune in to Scotland’s best festivals.
The music lover’s guide to London
Discover the spots that inspired the songs from The Clash and the Sex Pistols, to Queen and David Bowie.
VisitBritain/Chris Orange
Music venues you can’t miss
From the Beatles’ Childhood Homes in Liverpool, to Abbey Road and David Bowie’s Ziggy Stardust street in London, discover the UK’s most iconic musical landmarks.
Period drama filming locations
From loyal royal fans of The Crown, to loving the scandal of Regency high society in Bridgerton, discover the places that bring it all to life.
VisitBritain/Andrew Welsher
James Bond filming locations
From the Scottish glens, to international art - spy Britain's favourite agent.
visitlondon.com/Antoine Buchet
Visit Bridgerton filming locations
Live out your Regency fantasies and immerse yourself in the record-breaking series.
VisitBritain/Historic Royal Palaces
Visit Harry Potter filming locations
Follow in the magical footsteps of Harry Potter around these great British filming locations.
Visit CountyDurham
Visit Peaky Blinders filming locations
Explore the filming locations of Steven Knight's hit crime drama, Peaky Blinders.
The Black Country Living Museum
Free things to do in London
Whether you're looking for museums, markets or amazing views, we'll prove you really can get something for nothing.
visitlondon.com
Britain’s best breweries and vineyards
Britain’s drink scene is as diverse as its people, and they all love a good knees-up.
VisitBritain/Stuart Harper
Hands on food
The diverse landscapes of Britain offer everything from coastal foraging to the free-range pork used in its sausage-making classes.
VisitBritain/Sam Barker
The cream of the crop of Britain’s fine dining food scene
Britain has a diverse fine dining scene, with one thing in common - sensational, seasonal and local produce by multi-award-winning chefs.
Top distilleries in Britain
Whet your whistle with at Scottish whisky, raise a glass to English gin making - but did you know Wales is also leaving its mark?
Eat local - foodie map of Britain
Whether you're hopping from London to Cardiff or taking a road trip in the Scottish Highlands, we have something delicious just for you.
British food festivals you don’t want to miss
Whether you’re a meat eater, a seafood lover or a plant-based enthusiast – tuck into Britain's food festivals.
VisitBritain/Anastasia Ustenikova
Discover Britain’s best exhibitions and theatre shows
Discover Britain’s unmissable exhibition and theatre shows that wrap you in multi-sensory world.
Tate Liverpool
Find Britain’s quirkiest traditions and events
Bonkers yet brilliant: that sums up our style. Where else can you chase cheeses down-hill, or race in boats made from Yorkshire puddings?
VisitScotland/Kenny Lam
Britain’s unmissable stores
From flagships to firsts, British heritage labels to boutique bizarres, and emporiums to bespoke - Britain’s shopping experiences are unmissable.
VisitBritain/Bethany Opler
Experience Britain’s top heritage cities
From medieval Edinburgh to Georgian Bath, Britain’s cities are full of chocked with cultural treasures and UNESCO World Heritage Sites.
The Royal Crescent Hotel and Spa
Explore Britain’s most spectacular castles
Full of secrets and scandals, Britain’s castles are full of stories - get hands on with history as you explore these historic forts.
VisitBritain/Yin Sun Photography
Highland Games
Taking place across the region, the Highland Games combine jaw-dropping landscapes with awe-inspiring displays of sport, strength and Scottish tradition.
VisitBritain/Peter Beavis
Iconic shopping locations
Iconic department stores, shopping centres and an eclectic mix of high-streets all make Britain’s shopping great.
London, England
London’s markets
Celebrate diversity in flavours, local finds and vintage gems across London's bustling markets.
Sean Pollock
Out-of-town shopping
While city centres are great for history, culture and shopping – it’s out of town shopping centres which can zip you away from the city’s bustle.
Royal and historic walking routes
Retrace the steps of British Royalty across the capital. Wander past iconic palaces and through its leafy Royal Parks.
Visit Britain/George Johnson
Royal events and ceremonies
Discover celebrations fit for a king and queen: from the Household Cavalry and the Royal Edinburgh Military Tattoo to spotting Royals among a clutch of huge hats at the races at Royal Ascot.
VisitBritain/Philipp Pley
The King’s royal residences
For a unique insight into royal life, grab your map and discover grand palaces, historic castles and beautiful country retreats.
VisitBritain/Tom Weightman
Top royal attractions
Britain is bursting to the battlements with places full of royal importance, all waiting to be discovered by you.
@pumpkin_the_pompom
LGBTQIA+ events
Pride parades, film festivals and bear parties: the UK’s LGBTQIA+ calendar is jam-packed with fun and flamboyant events.
LGBTQIA+ guide to Birmingham
A thriving LGBTQIA+ scene, with famous gay club nights and Birmingham Pride - the UK’s largest two-day LGBTQIA+ festival.
West Midlands Growth Company
LGBTQIA+ guide to Brighton
This seaside city is known for its open attitude, vivacious clubbing scene and two-day Pride extravaganza.
VisitBritain/Andrés Balcazar
LGBTQIA+ guide to Edinburgh
Home to the largest gay scene in Scotland, Edinburgh’s vibrant ‘Pink Triangle’ is the place to visit for low-key pubs, lively clubs, and day-time hangouts.
Pride Edinburgh
Featured things to do
VisitScotland
Britain in bloom
From flower shows to cycling trails, here’s the pick of outdoor experiences as Britain springs into life.
Festival season
From the biggest names in music to literary icons, Britain’s packed festival calendar welcomes all.
Haunted at Halloween
From ghostly hotel stays to playful poltergeists and haunting experiences, Britain gets spooky for Halloween.
Christmas Markets
Check out the markets making their return for the festive season in towns and cities across Britain.
Explore things to do by interest
Adventure and sport
VisitBritain/Tommy Ga-Ken Wan
Art and culture
Food and drink
The Royal Crescent, Bath
Great Britain on screen
VisitBritain/Chris Ceasar
History and heritage
Tristan Fewings
Music and festivals
VisitBritain/Ida Eriksson
Outdoors and nature
Relaxation and wellbeing
VisitBritain/Getty Images/Oscar Wong
Sustainability
IMAGES
VIDEO
COMMENTS
We share a mission to make tourism one of the UK's most successful and productive sectors, united by our values which guide the way we work: with passion, in partnership and at pace. We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services.
VisitBritain's role is to deliver growth for the visitor economy, inspiring visitors to explore Britain now through tourism and events. VisitEngland champions domestic tourism within England and provides support to the wider industry through support of guidance and training. Collectively, we are a trusted advisor to industry and to Government ...
Price: £4,500+VAT. Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from this market, provide agents training and join numerous networking sessions. This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market ...
About 70 industry suppliers are set to show why Britain is the must-go-now destination to more than 50 top buyers from North America at VisitBritain's Destination Britain North America trade event, led by VisitBritain Chairman Nick de Bois CBE.
Press Inbox. [email protected]. For all Corporate and UK media enquiries. Tracey Edginton. Chief of Staff. 0044 207 578 1098. [email protected]. Charlotte Sanders. Senior Press Officer.
50% of job seekers rate their interview experience at Visit Britain as positive. Candidates give an average difficulty score of 3.4 out of 5 (where 5 is the highest level of difficulty) for their job interview at Visit Britain.
We're here to help. From bustling city experiences to countryside rambles and coastal dips - discover adventure all over England, Scotland, Wales and Northern Ireland. Let VisitBritain provide you with fresh perspectives of the UK's diverse cities, modern twists, historic icons, and green spaces full of unexpected gems.
As a strong, focused and committed HR Executive, I have extensive experience in leading… | Learn more about Trudi Wellbelove's work experience, education, connections & more by visiting their profile on LinkedIn ... Strategic HR Partner, Visit Britain Shipston-On-Stour. Connect Duncan Purvis Supporting better days at work - Facilitator, Coach ...
43% of job seekers rate their interview experience at Visit Britain as positive. Candidates give an average difficulty score of 3.3 out of 5 (where 5 is the highest level of difficulty) for their job interview at Visit Britain.
Driving global sales and distribution. The VisitBritain Shop, our official online e-commerce site, inspires and enables visitors to book over 500 tourism products and experiences. We also make it easy for tourism suppliers to sell their product through Tourism Exchange GB (TXGB) , a digital platform linking tourism businesses, booking systems ...
Visit Britain. Glassdoor gives you an inside look at what it's like to work at Visit Britain, including salaries, reviews, office photos, and more. This is the Visit Britain company profile. All content is posted anonymously by employees working at Visit Britain. See what employees say it's like to work at Visit Britain.
Visit Britain has an overall rating of 3.5 out of 5, based on over 76 reviews left anonymously by employees. 63% of employees would recommend working at Visit Britain to a friend and 35% have a positive outlook for the business. This rating has improved by 1% over the last 12 months.
Inspirational and practical information on visiting and exploring Britain, including resources for the travel trade and business events planners.
Visit Britain has an overall rating of 3.4 out of 5, based on over 73 reviews left anonymously by employees. 62% of employees would recommend working at Visit Britain to a friend and 28% have a positive outlook for the business. This rating has improved by 3% over the last 12 months.
Average salaries for Visit Britain Human Resources Manager: £46,021. Visit Britain salary trends based on salaries posted anonymously by Visit Britain employees.
Average salaries for Visit Britain Hr Business Partner: [salary]. Visit Britain salary trends based on salaries posted anonymously by Visit Britain employees.
Hiring green light | EU candidates able to visit Britain for interviews. Wed, 19 May 2021. Kieran Howells; 2 mins read; HR Grapevine. HR Grapevine | Executive Grapevine International Ltd. Last week Boris Johnson and the UK Government confirmed that, as part of the next phase of easing restrictions, a select few countries such as Iceland and ...
Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations - designed to help inform your business decisions, expand your expertise and identify key growth markets. These resources cover a wide range of topics, trends ...
VisitBritain's HR department is led by Rosanna Murphy (Marketing Communications Manager - GCC) and has 19 employees . Get Contacts for HR Department.
Things to do. Now is the perfect time to discover another side of Britain. Tuck into food as diverse as our people, or discover our cities by paddleboard or street art tour. Dance 'til dusk at any one of our intimate underground venues and huge concerts, or bring the past to life in our castles and historic buildings.
21+ Visit britain jobs in the United States area. Browse 21 VISIT BRITAIN jobs ($19-$69/hr) from companies with openings that are hiring now. Find job postings near you and 1-click apply!
VisitBritain is Britain's national tourism agency, responsible for marketing Britain overseas. We work with partners in the UK & overseas to ensure that Brit...