finland tourism growth

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Travel and tourism in Finland - statistics & facts

Most non-resident tourists came from germany, finland’s travel industry started to recover from covid-19 impacts, key insights.

Detailed statistics

Absolute economic contribution of tourism in Finland 2014-2029

International tourist expenditure in Finland 2012-2028

Number of arrivals in tourist accommodation in Finland 2012-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Number of outbound trips from Finland 2022, by country of destination

Passenger Air Transport

Number of airport passengers in Finland from 2016-2022, by airport

Travel, Tourism & Hospitality

Share of the GDP of the tourism sector in Finland 2013-2028

Related topics

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Recommended statistics

• Premium Statistic Share of the GDP of the tourism sector in Finland 2013-2028
• Premium Statistic Absolute economic contribution of tourism in Finland 2014-2029
• Premium Statistic Expenditure on international tourism in Finland 2014-2029
• Basic Statistic Number of arrivals in tourist accommodation in Finland 2012-2022
• Basic Statistic Monthly arrivals in tourist accommodation in Finland 2021-2023
• Premium Statistic Travel product online bookings in Finland 2023

Share of the GDP of the tourism sector in Finland from 2013 to 2028

Absolute economic contribution of tourism in Finland from 2014 to 2029 (in million U.S. dollars)

Expenditure on international tourism in Finland 2014-2029

Expenditure on international tourism in Finland from 2014 to 2029 (in million U.S. dollars)

Number of arrivals in tourist accommodation in Finland from 2012 to 2022 (in millions)

Monthly arrivals in tourist accommodation in Finland 2021-2023

Number of monthly arrivals in tourist accommodation in Finland from September 2021 to September 2023 (in 1,000s)

Travel product online bookings in Finland 2023

Travel product online bookings in Finland as of December 2023

International tourism

• Basic Statistic Number of international arrivals in tourist accommodation in Finland 2012-2022
• Basic Statistic International visitor arrivals in Finland 2022, by country of origin
• Basic Statistic Number of overnight stays in Finland 2022, by country of origin
• Basic Statistic Visitor arrivals in Helsinki 2022, by country of origin
• Premium Statistic Number of airport passengers in Finland from 2016-2022, by airport
• Premium Statistic Passenger traffic in ports of Helsinki, Finland 2017-2022, by route

Number of international arrivals in tourist accommodation in Finland 2012-2022

Number of international arrivals in tourist accommodation in Finland from 2012 to 2022 (in millions)

International visitor arrivals in Finland 2022, by country of origin

Number of international visitor arrivals in Finland from January to December 2022, by country of origin

Number of overnight stays in Finland 2022, by country of origin

Number of overnight stays in Finland in 2022, by country of origin

Visitor arrivals in Helsinki 2022, by country of origin

Number of visitor arrivals in Helsinki, Finland in 2022, by country of origin

Number of passengers at selected airports in Finland from 2016 to 2022, by airport

Passenger traffic in ports of Helsinki, Finland 2017-2022, by route

Number of passengers traveling via ports in Helsinki, Finland from 2017 to 2022, by route (in 1,000s)

Domestic tourism

• Basic Statistic Number of domestic arrivals in tourist accommodation in Finland 2012-2022
• Premium Statistic Number of domestic leisure trips in paid accommodations in Finland 2012-2022
• Premium Statistic Number of outbound trips from Finland 2012-2022
• Premium Statistic Number of outbound trips from Finland 2012-2022, by type
• Premium Statistic Number of outbound trips from Finland 2022, by country of destination
• Premium Statistic Number of outbound leisure trips from Finland 2022, by destination
• Premium Statistic Number of outbound business trips from Finland 2022, by destination

Number of domestic arrivals in tourist accommodation in Finland 2012-2022

Number of domestic arrivals in tourist accommodation in Finland from 2012 to 2022 (in millions)

Number of domestic leisure trips in paid accommodations in Finland 2012-2022

Number of domestic leisure trips with paid accommodation in Finland from 2012 to 2022 (in 1,000s)

Number of outbound trips from Finland 2012-2022

Number of trips abroad from Finland from 2012 to 2022 (in 1,000s)

Number of outbound trips from Finland 2012-2022, by type

Number of trips abroad from Finland from 2012 to 2022, by type (in 1,000s)

Number of trips abroad from Finland in 2022, by country of destination (in 1,000s)

Number of outbound leisure trips from Finland 2022, by destination

Number of leisure trips abroad from Finland in 2022, by destination (in 1,000s)

Number of outbound business trips from Finland 2022, by destination

Number of business trips abroad from Finland in 2022, by destination (in 1,000s)

Accommodation

• Premium Statistic Number of accommodation establishments in Finland 2022, by type
• Premium Statistic Number of hotels and similar accommodation in Finland 2012-2022
• Premium Statistic Number of hotel rooms in Finland 2012-2022
• Premium Statistic Hotel overnight stays in Finland 2023, by country of origin
• Premium Statistic Hotel room prices in Finland 2023, by region
• Premium Statistic Hotel bedroom occupancy rate in Finland 2012-2022
• Premium Statistic Bed-place occupancy rate in hotels in Finland 2012-2022

Number of accommodation establishments in Finland 2022, by type

Number of accommodation establishments in Finland in 2022, by type

Number of hotels and similar accommodation in Finland 2012-2022

Number of hotels and similar accommodation in Finland from 2012 to 2022

Number of hotel rooms in Finland 2012-2022

Number of bedrooms in hotels and similar accommodation in Finland from 2012 to 2022 (in 1,000s)

Hotel overnight stays in Finland 2023, by country of origin

Number of overnight stays in hotels in Finland in 2023, by country of origin

Hotel room prices in Finland 2023, by region

Hotel room prices in Finland as of September 2023, by region (in euros)

Hotel bedroom occupancy rate in Finland 2012-2022

Net occupancy rate of bedrooms in hotels in Finland from 2012 to 2022

Bed-place occupancy rate in hotels in Finland 2012-2022

Occupancy rate of bed places in hotels in Finland from 2012 to 2022

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Finnish tourism sector is re-discovering its sparkle

Uusimaa, the region centred around Helsinki, saw more than half of the overnight visits by foreign visitors in Finland in June, according to recent statistics.

Fresh statistics show that overnight stays by foreign visitors rose by almost 20 per cent from the previous year in June 2023. With flight connections improving, inbound tourism is set to continue growing.

Foreign visitors had more than 450 000 overnight stays in accommodation establishments in Finland in June 2023, representing an increase of 17 per cent from June 2022, according to data published in July by Statistics Finland.

Uusimaa, the most populous region of Finland, was especially popular among foreign visitors, accounting for over half of their overnight stays following a year-on-year increase of 22 per cent.

The most common origin countries of foreign visitors were Germany, Sweden and the US.

When accounting also for domestic visitors, the number of overnight stays rose by three per cent year-on-year to 2.24 million in June. The inflows of domestic visitors did not change dramatically in any region of Finland, with Ostrobothnia and South Savonia registering the most notable increase of six per cent.

The hotel occupancy rate crept up by two percentage points from the previous year to 56 per cent in June. A hotel room cost visitors an average of 118 euros per night, an increase of three euros from the previous year.

The statistics indicate that the monthly numbers of overnight stays by foreign visitors has been on an upward trajectory roughly since mid-2021, but they has yet to reach the levels recorded before COVID-19. Before the pandemic, tourism accounted for almost 5.5 per cent of all export revenue in Finland.

The annual Savonlinna Opera Festival is held in the city of Savonlinna, South Savonia.

The City of Helsinki in August reported the results of a study conducted in co-operation with other key tourism destinations in order to measure the economic and employment impact of the tourism industry.

Altogether the study examined the impacts in 54 tourism destinations in 2022.

Vantaa, it found, raked in the most tourism revenue chiefly thanks to Helsinki Airport. Helsinki came in second on the list with 1.2 billion euros in direct tourism revenue, a total that is close to the pre-pandemic level despite the almost complete absence of some of the most important visitor groups: the Chinese, Japanese and Russians.

Visitors spent altogether 1.2 billion euros in Helsinki in 2022.

Nina Vesterinen , director of tourism at the City of Helsinki, stated that she is pleased with the trajectory of the tourism industry but stressed that the city has work to do to meet its goals, be it for revenue or sustainability.

“The performance of tourism is measured with many other indicators alongside simply tourism revenue. The important measures are indicators that reflect sustainable growth, such as the employment impact and carbon footprint of tourism,” she said .

The Finnish capital has adopted the goal of becoming the most sustainable travel destination in the world by 2026. Carbon neutrality and environmental sustainability are core elements of its action plan for the event and tourism sectors for 2022–2026 – as factors that can help to differentiate and provide a competitive advantage over other travel destinations.After Vantaa and Helsinki, Tampere, Turku, Oulu and Jyväskylä were the main tourism destinations in Finland in 2022.

Spanish airline Vueling is increasing its number of services to Finland.

Tourism flows look set to continue rising in many parts of the country, judging by the number of new flight connections announced in recent months.

Vueling, a low-cost carrier based at Barcelona Airport, in July announced it will resume flights on its route between Helsinki and Barcelona, as well as launch a new route between Barcelona and Rovaniemi, the capital of Finnish Lapland, in December 2023.

“The Vueling routes, both the new and the returning one, complement our airport route offerings very nicely,” remarked   Petri Vuori , head of route development at Finavia.

Ryanair, meanwhile, has announced two new winter routes to Finland. The Irish low-cost airline will offer scheduled flights between Rovaniemi and Liverpool as of October 2023, and flights between Rovaniemi and Milan as of November 2023.

The airline will also increase the service frequency on its existing routes to Rovaniemi, to three weekly flights from Charleroi in Brussels, four weekly flights from Dublin and five weekly flights from Stansted in London.

“Like our other airports in Lapland, Rovaniemi’s connections with the rest of the world will improve in the winter season,” commented Vuori.

British carrier Easyjet will set up a connection between Kittilä, the second largest airport in Finnish Lapland, and both London and Manchester. The twice-weekly flights from Manchester will begin in mid-November and those from London later in November.

The low-cost carrier has also unveiled plans to open five new winter routes to Rovaniemi Airport in December: from Edinburgh, London Luton, Paris, Amsterdam and Naples. The routes will be serviced twice a week with the sole exception of Amsterdam, which will be serviced once a week.

Lufthansa will start twice-weekly flights between Oulu and Munich in December 2023. Residents of the Finnish city will thereby have access to the comprehensive route network of Munich Airport, highlighted Vuori.

Appeal that goes beyond nature

Moomin Museum, located in Tampere, Finland, has been recognised with a Travellers’ Choice award from Tripadvisor.

Nature has long been a key reason for tourists flocking to Finland.

Timeout in August named Finnish Lapland as one of the most beautiful places on Earth, listing delights such as the midnight sun, northern lights and “nature-loving” people.

“It’s in winter the region comes into its own. Immerse yourself in winter traditions such as ice-water swimming, relaxing in a Finnish sauna and dog sledding through the snowy wilderness,” the global magazine wrote .

Finland’s appeal extends beyond natural sites, though. Culture – be it the quirky kind like mobile saunas and air guitar aficionados or traditional kind like art, design and architecture – is also resonating with foreign visitors.

Finnish Lapland has been named one of the most beautiful places on Earth.

Moomin Museum in Tampere in August received a Travellers’ Choice 2023 award in the special museum category from Tripadvisor. The awards are granted annually to a variety of tourism sites ranked in the highest decile by travellers using what is the largest travel-related website in the world.

The museum combines a mysterious ambience, unique offering of original illustrations by Tove Jansson and three-dimensional tableaus by her artistic and romantic partner, Tuulikki Pietilä , listed museum director Selma Green .

“Jansson’s Moomin stories have content and dimensions for visitors of all ages. The museum shines a light not only on Moomin adventures, but also on the life and career of the artist through various tours and workshops,” she told .

Founded to house a collection bequeathed by Jansson, Moomin Museum is one of only few museums dedicated to female artists and is visited by around 80 000–100 000 people a year.

In 2021, tourist spending will decrease by 30–40% in Finland

If the recovery in tourism begins in November-December 2021, the total tourist spending is estimated to shrink by about 30%, or more than EUR 5 billion. However, if the recovery does not start until spring 2022, total spending will fall by around 40%, or more than EUR 6 billion.

These data appear in the assessment describing the development of tourism demand, which was prepared by the Ministry of Economic Affairs and Employment, in cooperation with Visit Finland, Statistics Finland, Finnish Hospitality Association MaRa and the Association of Finnish Travel Industry (SMAL). They used figures from 2019 for the purposes of comparison.

The estimates of the contraction in spending have turned more optimistic than in early spring. The positive development is explained by the growth of domestic tourism this summer. However, the overall demand in the sector cannot reach the pre-pandemic level without cross-border travel.

According to preliminary data, the amount of money spent by Finnish and foreign tourists in Finland was EUR 16.3 billion in 2019. The demand is not expected to reach this level at least until 2023.

The Finnish tourist spending in Finland on services related to foreign travel will decrease 76–86%, or EUR 1.7–2.0 billion. Before the coronavirus crisis, travel abroad accounted for about 15% of the total travel and tourism demand, but fell to just 5% this year.

It is assumed, that the spending for domestic tourism will remain close to the 2019 level. Before to the crisis, domestic tourism accounted for almost 55 % of Finland's total demand for tourism and will grow to 82–87 % this year.

The full information and the source text can be found at Ministry of Economic Affairs and Employment in Finland website

Upcoming VAT Increase in Finland Up To 25.5%

The Finnish general value-added tax (VAT) is expected to be raised to 25.5 percent from the current 24 percent by the end of 2024.

Important Tax Changes in Finland in 2024

The State budget revenue for 2024 is estimated at EUR 76,3 billion, of which tax revenue will account for EUR 66,8 billion (+3,6 % compared to the year 2023)

Unemployment Insurance Reform in Finland

The Finnish Government is currently preparing legislative reforms that can affect unemployment security system. Changes would enter into force throughout the year 2024.

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Finland Tourism Revenue Growth

• Finland Tourism Revenue dropped 70.4 % YoY in Dec 2020, compared with an increase of 3.2 % YoY in the previous year
• Finland Tourism Revenue Growth rate data is updated yearly, available from Dec 1996 to Dec 2020
• The data reached an all-time high of 29.7 % in Dec 2017 and a record low of -70.4 % in Dec 2020

View Finland's Tourism Revenue Growth from 1996 to 2020 in the chart:

What was Finland's Tourism Revenue Growth in 2020?

Finland Tourism Revenue dropped 70.4 % YoY in Dec 2020, compared with an increase of 3.2 % YoY in the previous year See the table below for more data.

Tourism Revenue Growth by Country Comparison

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Finland – sustainable travel destination

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We help travel professionals make sustainable choices

Decades of sustainability work lay the foundation for the future.

Finland is highly committed to global Sustainable Development Goals (SDGs) and has continuously been ranked number one in an international comparison of sustainable development. The comparison assesses countries’ progress in implementing the 2030 Agenda for Sustainable Development. Finland's Ministry of Economic Affairs and Employment, responsible for country’s tourism policy, has identified four priorities  set to facilitate the sustainable growth and renewal of the tourism sector in Finland, with the first priority being supporting sustainable development.  Commit to a better future and take our Sustainable Travel Finland pledge >>

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Finland – world's leading sustainable destination

Visit Finland's vision is to be the world's leading sustainable travel destination and the first choice for mindful travellers. Our strategy puts sustainability in the core of all our activities.

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Finnish travel industry is going carbon neutral

Visit Finland, alongside 70 Finnish tourism organizations, has signed the Glasgow Declaration on Climate Action in Tourism. We are steering towards being an inclusive and competent industry and a holistically sustainable travel destination, in a country that aims to be fossil-free by 2035.

Sustainable Travel Finland programme

Sustainable Travel Finland (STF) programme, developed by Visit Finland, helps travel professionals to make more sustainable choices when creating travel itineraries to Finland. The programme is designed for tourism companies and destinations in Finland to systematically adapt sustainable practices. Companies and destinations that undergo the entire programme are recognized with the Sustainable Travel Finland label. The label is a definitive symbol of commitment towards sustainable practices and principles.

STF-labelled companies and destinations

In this section, you will be able to view and filter the companies and destinations that have been awarded the Sustainable Travel Finland label by Visit Finland.

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STF Destinations

More information about the STF programme

The idea of Sustainable Travel Finland programme is to provide companies and destinations with a complete toolkit to effectively adapt responsible practices; a sustainable tourism development path that is audited on a regular basis.

The programme is free of charge and welcomes the entire tourism industry in Finland. The educational programme, which aligns with global sustainable tourism standards such as GSTC (Global Sustainable Travel Council), has seven steps and include digital tools for each step to adopt sustainable practices.

Step 1. Commitment

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Tourism’s Importance for Growth Highlighted in World Economic Outlook Report

• All Regions
• 10 Nov 2023

Tourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide.

According to the World Economic Outlook (WEO) Report , the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia's invasion of Ukraine, and from the cost-of-living crisis.

Tourism key sector for growth

The WEO report analyses economic growth in every global region, connecting performance with key sectors, including tourism. Notably, those economies with "large travel and tourism sectors" show strong economic resilience and robust levels of economic activity. More specifically, countries where tourism represents a high percentage of GDP   have recorded faster recovery from the impacts of the pandemic in comparison to economies where tourism is not a significant sector.

As the report Foreword notes: "Strong demand for services has supported service-oriented economies—including important tourism destinations such as France and Spain".

Looking Ahead

The latest outlook from the IMF comes on the back of UNWTO's most recent analysis of the prospects for tourism, at the global and regional levels. Pending the release of the November 2023 World Tourism Barometer , international tourism is on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

Related links

• Download the News Release on PDF
• UNWTO World Tourism Barometer
• IMF World Economic Outlook

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