heineken tours amsterdam

Rock the City

Heineken® Tour

Immerse yourself in the world of Heineken®, at your own pace.

The Heineken Experience

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about our Heineken® heritage, the brewing process, our sometimes crazy innovations, our sponsorings and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

End your visit with the best 'Dam view

Get one of our limited Heineken® Tour + Rooftop tickets and finish your tour with an extra Heineken® beer in our rooftop bar.

Adult (18+)

€   23 , 00

• Please note the Heineken® Tour is in English. Audiotour available in 6 languages.
• We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET

Heineken® Tour + Rooftop

Enjoy our Heineken® Tour and end with a breath-taking view over Amsterdam

Heineken® Tour + Canal cruise

Get the full experience with behind-the-scenes access and a personal guide.

Live Your Music

Heineken® Tour + Our House

The Perfect Match

Heineken® Tour + Johan Cruijff ArenA

Frequently asked questions

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The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

Where is the Heineken Experience located?

Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

What are your opening hours?

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

Are children allowed in the Experience?

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

Does a tour include Heineken beer?

Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

Where are you located?

Taste the story of the world's most famous beer.

The Heineken® Experience is an attraction located at Heineken’s® first built brewery in Amsterdam’s city centre.

The Heineken® Experience and more…

Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken® or two.

The Heineken® Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken® Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.

The Best ‘Dam Welcome

Amsterdam has got it all. And we should know, because we were born here. So, when you visit Amsterdam, see us first, and let the Heineken® Experience crew be some of your local friends.

More about The Heineken® Experience

What is the heineken® experience.

The Heineken® Experience is an attraction located at the Heineken's® first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Opening hours

Contact and route, is the heineken® experience wheelchair accessible.

The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible until further notice.

Are children allowed in the Heineken®Experience?

Is there a cloakroom.

We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken® Experience in?

All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Brew your perfect event

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

The Heineken story

Heineken® heritage

Brewing beer

Brewing a better world

• Amsterdam Attractions
• Amsterdam Tours
• Amsterdam Heineken Experience Tickets
• Plan Your Visit
• Keukenhof Gardens Tickets
• Amsterdam Canal Cruises
• Johan Cruijff Arena
• Madame Tussauds Amsterdam Museum Tickets
• Anne Frank Tours
• WONDR Experience Tickets
• Moco Museum Amsterdam
• AMAZE Amsterdam
• NEMO Science Museum Tickets
• Boom Chicago Tickets
• Amsterdam Dungeon Tickets
• Zaanse Schans Windmills Tours
• Van Gogh Museum Tickets
• Rijksmuseum Tickets
• National Maritime Museum Tickets
• Body Worlds Amsterdam Tickets
• Stedelijk Museum Tickets
• Walking Tours
• Guided Tours
• Hop-On Hop-Off Tours
• Bikes & Segway
• Sightseeing Cruises
• Dinner Cruises
• Travel Guide

Book Heineken Experience Tickets

Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.

Heineken Experience Tickets

• Take an immersive journey at Heineken®’s original brewery, diving deep into its beer-making legacy and iconic branding.
• Engage with a live presentation in English unveiling Heineken’s storied past, complemented by an enlightening audio guide in 6 languages.
• Walk through the monumental old building to see the copper tanks that were used to brew the original Heineken beer.
• Taste 2 refreshing Heineken beers, served as a testament to the brand's mastery in brewing.
• Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as "excellence on wheels", displayed at the Heineken Experience.
• Entry to Heineken Experience, the first built Heineken brewery
• 2 perfectly chilled Heineken beers
• Self-guided tour with presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
• Rooftop view with access to Rooftop bar & garden (optional)
• Tip: Don't miss out on discovering how ingredients were transported via city canals and the role of the "Moutzolder" (malt attic) on the top floor.
• Guide dogs are allowed for this experience.
• Minors are restricted from participating in this experience.
• These tickets can't be cancelled or rescheduled.

Combo: Heineken Experience Direct Entry + Amsterdam Canal Cruise Tickets

• This ticket is a brilliant combination of 2 truly Dutch experiences! Save time and money with this combo with a canal cruise and entry to the Heineken Brewery.
• Enjoy a 75-min cruise along Venice of the North and learn more about this UNESCO World Heritage site with an audio guide available in 14 languages.
• You can choose to upgrade your cruise to include a snackbox, which you'll receive before boarding the cruise.
• The ticket also gives you entry into the Heineken Experience; go on a 90-min self-guided tour of the gigantic brewery.
• Find out about the ins and outs of this massive beer producer while sipping on 2 complimentary drinks!
• 75-minute cruise down the Amsterdam Canal
• Skip-the-line Heineken Experience ticket
• 90-minute self-guided tour of the Heineken brewery
• A snackbox containing chips, popcorn, cheese biscuits, salted peanuts, and a soft drink of your choice (optional)

Heineken Experience Pier

• 1-min walk from Heineken Experience and Amsterdam, Weteringcircuit

Hard Rock Cafe

• 1-min walk from Rembrandts Amsterdam Experience

Click here for a detailed map of the boarding points.

• Wheelchairs will be provided at the Heineken Experience once a reimbursable €100 fee is deposited.
• The cruise is also wheelchair accessible.

Combo (Save 5%): Heineken Experience + Johan Cruijff ArenA Classic Tour Tickets

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
• Score a combo ticket to the Heineken Experience and Johan Cruijff ArenA Classic Tour, exploring Amsterdam's beer heritage and football passion.
• Learn how Heineken brews its iconic beer and perfect your pouring technique with 2 complimentary drinks at the Heineken Experience.
• Get the inside scoop on Heineken's history and brewing process with a live presentation and a multilingual audio guide.
• Access the Ajax dressing room, pitch, and more usually off-limits areas on the Johan Cruijff ArenA Classic Tour.
• Explore the Johan Cruijff ArenA with an audio guide, unlocking secrets and feeling the atmosphere where legends were made.

Heineken Experience

• Heineken Experience tour
• Entry to the first built Heineken brewery
• Live presentation in English

Johan Cruijff ArenA Classic Tour

• Self-guided tour of Johan Cruijff ArenA Classic Tour
• Entry to the Johan Cruijff ArenA Stadium
• Entry to Ajax dressing room
• Entry to dressing room opponent
• Entry to the mixed zone
• Access to players' tunnel
• Entry to the pitch
• Entry to the manager's dug-out
• Entry to the press room
• Entry to Ajax Gallery of Fame
• Audio guide in Dutch, English, French, German, Italian, and Spanish
• Tip: After savoring your complimentary Heinekens, head to De Pizzakamer, located just a few blocks away on Tweede Jan Stienstraat for fresh pizzas.
• Safety is a priority so this experience is restricted for guests under the age of 18 years.
• Due to venue restrictions, pets cannot tag along for this experience.
• This experience is wheelchair accessible. As it is a historic building, it is recommended to visit on weekdays with fewer crowds for easier mobility.
• Your guide dogs are welcome at the venue.
• Tip: If you have extra time, take a stroll through the nearby Amsterdam Arena Park for scenic views of the stadium's exterior.
• This experience is wheelchair and pram/stroller accessible.
• Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
• The route can change due to operational reasons.

Top things to do in Amsterdam

The Heineken Experience | A Glimpse into the Iconic World of Beer

Amsterdam, the capital of the Netherlands, captivates everyone with its picturesque canals, historic architecture, and vibrant cultural scene. To make the most of your trip to the Venice of the North, visit the brewing brilliance at the Heineken Experience. Here, you will discover the rich heritage of the iconic Dutch beer through interactive exhibits, brewing insights, and a sensory journey. It's a must-visit for any craft beer lover wanting to uncover the secrets behind Heineken's craftsmanship and understand the art of brewing. Read on to learn about the tickets, timings, how to reach the site, and more.

Why Visit Heineken Experience in Amsterdam?

• Unique Brewery Heritage: Embark on a captivating journey through Heineken's illustrious brewing history, tracing its origins back to the 19th century.
• Interactive Brewing Experience: Immerse yourself in a hands-on tour, witnessing the beer-making process firsthand, and even try your hand at virtual brewing simulations.
• Fascinating Behind-the-Scenes Tour: Gain an exclusive peek into Heineken's modern brewing facilities, exploring the cutting-edge technology and innovation that defines its production today.
• Engaging Multimedia Exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling, offering a dynamic and informative exploration of Heineken's legacy.
• Fun-Filled Activities and Tastings: Indulge in a lively tasting session, savoring the distinctive flavors of freshly brewed Heineken beers. Make sure to participate in interactive activities that promise to create lasting and enjoyable memories.

Things To Know Before Booking Your Heineken Experience Tickets

• You cannot bring children and young adults under 18 to this experience.
• To make the most of your day, combine the Heineken Experience with a Dutch Canal Cruise experience by getting a combo ticket.
• For a more convenient and well-rounded visit to Amsterdam, consider buying an 'I Amsterdam City Card.' It will allow you access to over 70 attractions, including the Heineken Experience, at a reasonable price. A great purchase, especially if you are on a tight budget and want to maximize your time in Amsterdam!
• The Heineken Experience tickets cannot be canceled or rescheduled, so keep that in mind before buying the ticket.

Which Heineken Experience Ticket is Best for You?

If You Are on a Budget

Go for: Access tickets Duration: Flexible Guide: Audio guide

• With these tickets, you will be able to enjoy access to the behind-the-scenes tour of the old brewery at Heineken Experience.
• Enjoy two free beer samples so you can enjoy the trip in high spirits.
• Experience a live presentation in English, complemented by an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese for a multilingual and immersive exploration at its best.

Recommended Tours:

• Tickets to Heineken Experience with Free Drinks

If You Want to Explore Beyond

Go for:  Combo tickets Duration:  Flexible Guide:  Self-guided

• This super-saver combo ticket will allow you to enjoy two of Amsterdam's major attractions — The Heineken Experience and the Amsterdam Canal.
• Go on a 75-minute cruise down the Amsterdam canals. With the help of audio commentary in 21 languages, get in-depth knowledge about the UNESCO World Heritage Site.
• Enjoy fast-track access to the Heineken Experience, and head on to a 90-minute self-guided tour.

Recommended Tours

• Skip-The-Line Tickets to Heineken® Experience with Free Drinks + 1 Hour Cruise

Download the Heineken Experience App

The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.

Local Ambassadors to Enrich Your Heineken Experience

While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

What to Do at the Heineken Experience?

Learn about the Heineken story

Experience history as you walk through this 150-year-old brewery. Learn how a small family-run Dutch brewery grew to become one of the world’s most famous beers. You will be able to feel the hops, taste the wort and smell the scents of the brewery as you learn about all the processes involved, from collecting water to bottling the beer.

Explore the Heineken collection

Today, the brewery houses old photographs, decorations, brass beer tanks, and more, which will help you delve deep into the history of the institution. View the yeast vats, old advertisement prints, and other items of an extensive collection of memorabilia collected over 150 years.

Enjoy beer tasting

A trip to a brewery would not be complete without trying out some beer. Finish your tour with some nice, chilled beer at the Best ‘Dam Bar,' a nightclub-style bar located under the building. Dance the night away as you gulp down a few cold ones.

Check out Max Verstappen's RB14 car

The illustrious Max Verstappen's RB14 car is up for display at Heinkein Experience. This exhibition unveils the Oracle Red Bull Racing F1 car, so you can witness its racing prowess up close. Crafted for the 2018 Formula One season, the RB14, piloted by Verstappen and Daniel Ricciardo, made a powerful mark on the track, debuting triumphantly at the Australian Grand Prix!

Plan Your Visit To Heineken Experience

The Heineken Experience is open every day and the opening hours are as follows:

• Timings: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM)
• Note: Please take note of the special timings for the last week of December: December 24th, December 25th, and December 31st: 10:30 AM to 4:00 PM (last entry at 2:00 PM) December 26th to December 30th: 10:30 AM to 9:00 PM (last entry at 6:45 PM)
• Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house. 
• Best time to visit: Amsterdam is a great city to visit all year around, with Spring offering the best weather and views of the city. When planning a visit to the Heineken Experience book your tickets for the morning hours on a weekday to avoid crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

• By Tram : Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
• By Metro : Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

• There is a cloakroom and lockers on the site for the visitors to store their possessions.
• Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
• There is a Heineken Flagship store on site.
• The Heineken Experience is equipped with free Wi-Fi.

• The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
• Additionally, visit before 1 PM on weekdays for fewer crowds, allowing you to tour more freely.

• Visitors under the age of 18 are not allowed inside.
• To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
• Pets are not allowed on the premises except for guide dogs.
• Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
• Please respect the Heineken Ambassadors with respect and follow their guidelines.
• Photography and videography are only allowed for non-commercial purposes.
• Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.

• Poké Bowl Olakino Amsterdam (100 m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
• Taj Indian Restaurant (130 m): A short walk away from Heineken Experience, Taj Indian Restaurant stands as a captivating Indian culinary destination, distinguished by its offering of traditional South Indian cuisine within an exceptional dining ambiance.
• Broodje Bert (3 km): One of the most popular Amsterdam eatery, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine in affordable prices.

• Luxury: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
• Mid-Budget: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
• Low-Budget: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)

• Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
• Rijksmuseum : Visit the museum that is home to more than 1 million works of art and historical objects.
• Van Gogh Museum : Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
• Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.

• Book tickets online in advance to avoid the long queues. 
• The Heineken Experience is only open for those aged 18 and above.
• Make sure to be there 15 minutes before your Heineken Experience time slot.
• Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
• Pair your Heineken brewery visit with a Dutch cruise to make the most of your day.

All Your Questions About Heineken Experience Tickets Answered

Yes, you can purchase Heineken Experience tickets online.

Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here .

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Children up to 11 years can go for free and students and youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

The Heineken Experience is located at Heineken Experience Stadhouderskade 78 1072 AE Amsterdam.

The Heineken Experience opening hours are as follows: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) and Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM).

To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.

Cheers to the Heineken Experience| A must-do in Amsterdam

Things to do in Amsterdam Amsterdam Attractions Landmarks in Amsterdam Heineken Experience

No trip to Amsterdam is truly fulfilling without experiencing the Heineken Experience. Nestled in the heart of the city, this venerable edifice stands as the cradle of the legendary Heineken brew, revered and relished worldwide. Once a bustling brewery operational until 1988, it has been ingeniously reimagined into a haven for aficionados of beer. Here, guests embark on an interactive odyssey delving into the rich heritage of Heineken, delving deep into the intricate art of brewing, and, naturally, savoring the renowned pilsner firsthand. This handbook offers a concise preview of what awaits you at the Heineken Experience, along with expert tips to optimize your visit and recommendations for complementary activities in the vicinity, ensuring a quintessential day in Amsterdam.

Quick Jumplinks to Navigate the Guide

A brief history of heineken, heineken experience deconstructed.

• Make the Most Out of Your Heineken Amsterdam Visit
• Practical Information - Opening Hours, Directions & Accessibility

Things to Do After Your Heineken Experience

Museums around heineken amsterdam.

• More Amsterdam Guides

In 1984, Gerard Adriaan Heineken initiated the journey of Heineken by acquiring the quaint brewery 'De Hooiberg' nestled in Amsterdam's core. Across four generations, this humble family brewery burgeoned into a global enterprise, boasting ownership of over 170 beer labels worldwide. Heineken stands as a quintessential Dutch emblem, ubiquitous in nearly every nation. Yet, its appeal transcends borders; even after 150 years, this lager remains the preferred libation for countless in the Netherlands.

While exploring Amsterdam, you'll find that Heineken and its subsidiary, Amstel (under the ownership of Heineken), are ubiquitous choices in most cafés. Heineken's iconic green logo, adorned with a red star, is a familiar sight across the city, thanks to its sponsorship of various events ranging from sports to festivals. The former Heineken brewery, now a prominent landmark in the city center, offers visitors an opportunity to delve into the brand's rich history and understand its enduring influence on Dutch culture.

Explore the Heineken Experience, a captivating 1.5-hour self-directed journey through four immersive levels of historical and interactive displays. Delve into the evolution of a modest family brewery into a renowned global enterprise, setting unparalleled standards in international branding and distribution.

See remnants of the former brewery and get a first-hand feel for the brewing process when you peek into large copper kettles, stir the water in a massive barrel and grind barley. Enjoy the interactive ‘Brew U’ ride, in which the process is simulated from the perspective of being inside the barrel!

Experience the echoes of the old brewery as you explore remnants of its past. Immerse yourself in the brewing process by peering into the vast copper kettles, stirring the water within a colossal barrel, and grinding barley firsthand. Dive into the interactive 'Brew U' ride, where you'll simulate the brewing process from the unique perspective of being inside the barrel!

No trip to the brewery would be complete without indulging in a beer tasting session. Alongside the sample offered during your tour, your ticket grants you two complimentary beverages at the renowned "Best 'Dam Bar." Post-tour, feel free to linger at the bar for as much time as you desire. And be sure not to miss the souvenir shop, where you can personalize your very own Heineken bottle or glass, creating a lasting memento of your experience at one of the globe's most iconic breweries.

Top Recommended Heineken Experience Tickets

How to make the most out of your heineken amsterdam visit.

Most people only visit the Heineken Experience once in their lives. So get the most out of your visit by reading up on these tips and tricks before you go. Buy Your Heineken Experience Tickets Beforehand Due to its popularity, the lines to get into the Heineken Amsterdam are notoriously long. Avoid queuing up for hours on the small sidewalk outside the brewery by purchasing your tickets beforehand. Simply scan your ticket at the entrance and begin exploring the world of Heineken! Download the Heineken Experience App The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue. Local Ambassadors to Enrich Your Heineken Experience While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

Practical Information

Heineken amsterdam opening hours.

The Heineken Experience is open every day and the opening hours are as follows:

• Monday – Thursday: 10:30 AM to 7:30 PM. The last admission is at 5:30 PM.
• Friday – Saturday: 10:30 AM to 9:00 PM. The last admission is at 7:00 PM.
• December 24th – December 31st: 10:30 AM to 4:00 PM. The last admission is at 2:00 PM.

Getting To Heineken Amsterdam

The Heineken Experience is located in the centre of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

• By Tram : Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
• By Metro : Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

Accessibility

The Heineken Experience is wheelchair accessible. There is one wheelchair available upon reservation (please contact [email protected] to make a reservation).

Your visit to the Heineken Experience is bound to leave you in good spirits, so why stop the fun there? The Heineken Experience is located in the centre of Amsterdam, with plenty of noteworthy attractions and experiences within hand’s reach. Here are some of our top picks for to-do’s in the area when you visit Heineken.

Hop On A Canal Cruise

Both locals and visitors concur that the ultimate way to enjoy an afternoon in Amsterdam is by gliding along its tranquil waterways. As you meander through the city's intricate canal network, you'll witness its charm at its peak: quaint traditional houses adorning the waterfront, a constant flow of cyclists traversing the bridges, and notable landmarks peppering the landscape, from the Anne Frank Museum to the Westerkerk. Maximize your Amsterdam adventure with an unbeatable deal—a combination ticket granting access to the Heineken Experience and a 75-minute canal cruise awaits you here.

Visit The Museumplein

Just a brief stroll from the Heineken Experience lies the renowned Museumplein in Amsterdam. This expansive public square is encompassed by some of the nation's most celebrated museums and landmarks, such as the Rijksmuseum, Van Gogh Museum, Stedelijk Museum, and the majestic 'Concertgebouw' (concert hall). Whether you're drawn to the masterpieces of Dutch painters showcased in the Rijksmuseum or Van Gogh Museum, intrigued by the contemporary exhibitions at the Stedelijk modern art museum, or simply captivated by the remarkable architecture of these globally recognized edifices, a visit to the Museumplein is an essential experience for any traveler to Amsterdam. Browse our selection of tickets for various Museumplein attractions .

Explore ‘De Pijp’

Experience the essence of local life this afternoon by immersing yourself in one of the city's most cherished neighborhoods: De Pijp. Adjacent to the vibrant Heineken Experience, this area is teeming with cozy cafes, unique boutiques, and an array of restaurants offering both authentic Dutch dishes and international flavors. Delight in a visit to the Albert Cuyp Market, hailed as Europe's largest daily market, just a brief six-minute stroll from the Heineken Experience. Here, you'll find a treasure trove of goods, from apparel to fresh produce, Dutch cheeses, and snacks. Operating daily from 9:00 am to 5:00 pm, the market provides a window into Amsterdam's relaxed ambiance and wry sense of humor. Should the Heineken Experience whet your appetite for more, venture into one of De Pijp's charming brown bars for another round of Heineken accompanied by traditional Dutch bar snacks like "bitterballen" or "kaasstengels." Proost!

House of Bols Amsterdam

The Heineken Experience is located in the centre of Amsterdam and is surrounded by plenty of other attractions that are worth a visit. Here are the top 5 noteworthy museums near the Heineken Experience:

Rijksmuseum

Rijksmuseum is home to more than 1 million works of art and historical objects, including a vast collection of works from classic Dutch painters such as Rembrandt, Frans Hals and Vermeer. Don’t miss your chance to see Rembrandt van Rijn’s iconic ‘De Nachtwacht’ (the Night Watch), along with countless other Dutch masterpieces from the Golden Age, at the Rijksmuseum.

Van Gogh Museum

The Van Gogh Museum houses the world’s largest collection of works by this famous Dutch painter. Step into the world of the man known as ‘the painter of Sunflowers,’ admire both his most famous and lesser-known works, and learn more about Van Gogh’s personal life and artistic development.

Stedelijk Museum

Recognized as one of Europe’s most impressive modern art museums, the Stedelijk houses an impressive collection of works by some of the most renowned artists from the 19th, 20th and 21st centuries, including Matisse, Mondrian, and Warhol. The sleek, modern architecture of the museum, a stark contrast to the traditional buildings surrounding it, is reason enough to pay a visit to the Stedelijk Museum.

Museum van Loon

Discover the luxurious lifestyle of regent Dutch families in the Golden Age by visiting the home of the Van Loon family, whose heritage dates back to the early 1600s. The elegant canal house features an impressive collection of paintings, furniture, silver and porcelain. Step back in time to the Golden Age as you explore the dining room, kitchen and private quarters, stroll through the peaceful gardens and visit the coach house.

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Are Heineken Experience tickets available online?

Yes, you can purchase Heineken Experience tickets online.

How much do the Heineken Experience tickets cost?

Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here .

Is the Heineken Experience open post Covid-19?

Yes the Heineken Experience tours reopened on 3 June 2020 following a closure due the Covid-19 pandemic.

Are Heineken Experience tickets refundable?

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Are discounts available on Heineken Experience tickets?

Children up to 11 years can go for free and students, youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

What is the best way to buy tickets to Heineken Experience?

The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

What is the cancellation policy for Heineken Experience tickets?

What is the best time to go for the heineken experience tour.

To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Elize van der Laan

Travel has been an integral part of Elize van der Laan’s life for as long as she can remember. Elize was born in the Netherlands, but was raised in Sisters, Oregon, a small mountain town on the West coast of the United States. Her eagerness to experience new cultures led her to India, where she lived for two years while attending the Mahindra United World College near Pune. She studied at the University of Amsterdam and attained her BSc in Politics, Psychology, Law and Economics (PPLE). Elize is currently based in Berlin, where she continues to pursue her passion for travel through her writing.

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Heineken Experience - Attraction

The world-famous Heineken brewery, opened in 1867, has today been transformed into the Heineken Experience - a must-see attraction in the heart of Amsterdam . This immersive, semi-guided attraction in the old Heineken brewery is a mecca for beer enthusiasts and an iconic Amsterdam experience.

What Can You Expect?

A must-see for beer enthusiasts.

The Heineken Experience is an unforgettable attraction for anyone interested in the art of brewing, the history of one of the world's most iconic beer brands, and the unique experience of interactive exhibitions.

Practical Information:

The Heineken Experience is an immersive and educational experience that takes you on a journey through the fascinating world of Heineken . From historic brewing techniques to modern marketing, this experience will not only make you understand the international language of beer but also speak it.

Cheers to an unforgettable adventure at the Heineken Experience , Amsterdam !

Furthermore Heineken Experience is near the following sights: Blue Boat Company (±20 m), Albert Cuyp Market (±350 m), Rijksmuseum Gardens (±400 m), Rijksmuseum (±450 m) & Diamond Museum (±650 m).

For information

Make the most of your heineken experience trip, location of heineken experience.

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Heineken Experience

About activity

Important information.

Step into the enchanting world of beer and discover the rich history of one of the world’s most iconic beer brands – Heineken. Located in the heart of Amsterdam, the Heineken Experience is an immersive attraction that takes visitors on a captivating journey through time, where you will witness the fascinating brewing process and the evolution of a brewery that has become a global icon.

From brewery to experience

Where once the Heineken Brewery was just a bustling brewery spreading the characteristic aroma of fresh beer through the streets of Amsterdam, the Heineken brewery underwent a remarkable transformation in 1988. With the relocation of production to a more modern facility outside the city limits, the former brewery was given a new lease of life. The impressive halls were transformed into a unique visitor attraction, now known worldwide as the Heineken Experience.

An immersive dive into the world of beer

Step inside and experience the fun of an interactive tour that immerses you in the intriguing world of beer. Learn about the brewing process behind the signature Heineken beer and discover the pioneering spirit and innovation that shaped the brand into what it is today. From the first sip to when the latest technologies broke through. The Heineken Experience tour takes you on a journey that stimulates all of your senses.

Entertainment and education in one experience

The Heineken Experience is more than just a brewery – it is a vibrant, immersive experience that combines education and entertainment. Walk past the imposing brew kettles working overtime and be amazed by the scale of the production process. And best of all? You can tap and taste your own beer – an experience you won’t forget!

Navigate the brewery

Take matters into your own hands and go on a journey of discovery through the Heineken brewery. With an estimated duration of 1.5 hours, you can explore the brewery at your own pace and be surprised by the fascinating information that pops up in every corner. After your journey through the history and brewing process, relax and enjoy not one, but two refreshing Heineken beers!

A multilingual experience

During the Heineken Experience, the aim is to share fascinating stories with as many people as possible. That’s why you get an exclusive audio tour with this tour, available in seven different languages. Download the Heineken Experience app on your smartphone and be guided through an immersive multimedia tour. Along the way, fun quiz questions will test your knowledge and reveal fascinating facts that will amaze even the most experienced beer connoisseurs.

Plan your visit

Planning your visit to the Heineken Experience is easy. We welcome individual visitors, families and groups who want to enjoy this unique attraction together. Tickets can be purchased online at Amsterdam Canal Cruises! Don’t forget to bring your smartphone for the interactive audio tour. If you prefer not to use your own smartphone, you can rent a handy tablet at the box office.

Please note: the Heineken Experience is only for visitors who are 18 years or older.

Discover the Heineken Experience

The Heineken Experience is a must see destination for every beer lover, history buff and traveler looking for an engaging and refreshing experience in Amsterdam. Dive deep into the roots of this world-famous brand, experience the brewing process up close and get carried away by the story of Heineken. Come along and discover where beer, history and fun come together – the Heineken Experience is waiting for you!

Book your Heineken Experience through Amsterdam Canal Cruises

Why is it best to book your ticket for Heineken Experience adventure through Amsterdam Canal Cruises? Besides ensuring guaranteed entry, you’ll benefit from an effortless booking experience and exclusive benefits. For example, you’ll enjoy discounted rates and special offers that allow you to discover more of Amsterdam. In addition, Amsterdam Canal Cruises provides instant e-mail confirmation after booking and our online vouchers mean you don’t have to print anything! Book today and experience the world of Heineken.

Still have any questions? Our team at Amsterdam Canal Cruises is committed to giving you the best experience. Our customer service team is always on hand to help with any questions, reservations or any problems you may encounter during your stay in Amsterdam. Curious about other tours and attractions? At Amsterdam Canal Cruises, the possibilities are endless!

Order your tickets

Customer service

• 1 Select tour
• 2 Select time
• 3 Personal details

I Amsterdam City Card

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Or enter your card ID if you have already activated your City Card(s)

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Terms and conditions.

Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

Visitors under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

There is no need to print your ticket, we will scan it from your smartphone or tablet.

We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

Purchased tickets are non-refundable.

Frequently Asked Questions

• Heineken Experience The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

If for any reason you would like to visit us at a different time/date than the one indicated on your ticket, please contact [email protected]

The Heineken Experience tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the afternoon.

The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

• Heineken Experience tour, with an English speaking personal guide.
• A tasting session of 5 premium beers paired with Dutch cheese.
• An exclusive behind the scenes experience.
• Personalised gift.

From Monday to Wednesday times: 10am, 12pm, 2pm and 4pm. Thursday times: 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00. Friday and Sunday times: 10am, 11am, 12pm, 1pm, 2pm, 3pm and 4pm. *Unfortunately, we currently do not offer any VIP tours on Saturday. Please note that the VIP tour is only available for visitors who are 18 years of age or older. The maximum number of participants per tour is 10, so make sure you book your tickets on time. If you would like to have a private VIP Tour, please, contact our Sales team via: [email protected]

As it is the busiest day of the week, we don't offer VIP tours on Saturday.

This is a unique combi ticket that gives you access to three Amsterdam attractions in one! The ticket includes:

• Entrance to the Heineken Experience (incl. 2 drinks)
• Canal cruise with a Heineken Experience guide
• Entrance to the A'DAM Lookout

You will start with a tour at the Heineken Experience, so we would advise you to arrive on time. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination). Please note that the boat is one-way.

Children are allowed in the attraction as long as they are accompanied by an adult. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of a soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €15,75 per person.

Is your question not listed? Please contact our support team .

Wealth of Geeks

24 Things To Do in Amsterdam on Your Next Visit

Posted: January 10, 2024 | Last updated: January 10, 2024

Amsterdam is the capital city of The Netherlands. It is a beautiful city filled with canals, historic buildings, and homes of many world-famous artists. If you plan to visit this city, let us help you make the most of your time by narrowing down your list of what to do. According to our experts, these are the best things to do in Amsterdam on your next trip.

1. Visit the Van De Negen Straatjes

The Nine Streets are one of the most picturesque neighborhoods in Amsterdam. It is known for its beautiful boutiques, which sell antiques and retro furniture. It is also where some of the scenes from Ocean’s Eleven were filmed.

2. Admire Art at the Van Gogh Museum

The Van Gogh Museum is dedicated to one of the most famous and influential painters of the post-modernism movement. It is located near two amazing museums , Rijksmuseum and Stedelijk Museum. The Van Gogh Museum is the best place to experience and see how the famous painter lived and created his art.

3. Pay Your Tributes at Anne Frank House

At Anne Frank’s House, you will see and re-live a period of World history that should never be forgotten. Here, Anne Frank and her family hid from the Nazis during their occupation of Germany. The exhibit is open throughout the year, so you can visit anytime you come to Amsterdam. You can see the famous hiding spot of the little girl whose diary went around the world.

4. Go to the Countryside and See the Windmills

This is an interesting experience since windmills are rare in some parts of the world. They are one of the icons most associated with the Netherlands. The trip to the windmills is an amazing experience. Most of the windmills are open for the public to see. Apart from this, in the countryside, you can also visit farms famous for making Gouda cheese.

5. Stroll Through the Jordaan District

The magnificent district in Amsterdam is filled with coffee shops, bicycles, and youth. Most of the district is filled with canals that resemble Venice . The houses are built in a well-known Dutch style and are amazing to view. Snap a few photos for your social media profiles.

6. Enjoy the History of Film at the Eye Film Institute

This breathtaking building is a beauty. Built in the modernist style, it resembles no other building in the world. It contains a museum of film, many other exhibits, restaurants, and a coffee bar. If you are into the art of cinema, this is a place you should take advantage of while you’re in Amsterdam.

7. Escape the Urban Life at Flevopark

Flevopark is a great escape from the larger city—full of green fields and fresh air. This giant park contains bike lanes, walking paths, and numerous benches so you can rest. The entire park is green, with an open-air public pool and tennis courts. It is the perfect place for a picnic in Amsterdam. Flevopark is fantastic if you want to rest and grab a snack in nature.

8. Ride a Bike Through the City

Act like a real Amsterdamian as you glide through the narrow streets perched atop a bike. It’s a trademark experience of Amsterdam, as the city is more accommodating to cyclists than most. You can find bicycle paths throughout the city, and we can assure you that you will enjoy the city at its best with this form of transportation.

9. See the Westerkerk

Just a few steps from Anne Frank’s house stands the largest protestant church in The Netherlands. Westerkerk is a beautiful building and a place where many of the local gatherings and concerts happen.

10. Get Inspired at Begijnhof

Begijnhof is a tranquil part of the city. You can enjoy and relax in Begijnhof’s garden. It is an inspirational place where many local artists go when they need enlightenment for their future projects.

11. Grab a Cold One With Your Friends at Vondelpark

Vondelpark is a place to have fun and relax with your friends. Near the city center, this wide green field can comply with anyone’s needs. In this park, you can fire up the barbecue and enjoy having a drink with your friends or simply enjoy being in nature.

12. Blend in With the Locals at Albert Cuyp Market

What started as a local flea market at the beginning of the 20th century quickly became one of the most important places for locals in Amsterdam. Here, you can see the local produce and try all of it. The choices are limitless since, at the market, you can buy everything from Gouda cheese to clothes and tech equipment. Visiting the Albert Cuyp Market is one of the best things to do in Amsterdam.

13. Take a Boat Tour Through Amsterdam’s Canal Ring

A boat tour is a great way to explore this wonderful city. Sit back and enjoy while the locals take you through Amsterdam’s canals in its boats. Many cruises offer cocktail nights, dinners, and even live music. This experience will stick with you forever, and it is something you must do while visiting Amsterdam.

14. See the Panorama From A’Dam Toren

Visiting A’dam Toren, or A’dam Tower, is one of the best things to do in Amsterdam. Sip on a cold, sweet cocktail inside a sky bar at this tower’s top. The tower is 22 stories high, and it is an impressive building. It consists of numerous coffee bars and a swing on the top of the tower called “A’dam Lookout.”

15. Find Out How the Human Body Works in the Body Worlds

This one is not for those with weak stomachs. Body Worlds is a unique and educational exhibit whose main attraction is the human body. You can find everything you ever wanted to know about our bodies here. The exhibit was created by Dr. Gunther Von Hagens in 1995. The exhibit is world-famous and has been displayed in over 100 European cities, but its permanent residence remains in Amsterdam.

16. Meet the Wildlife at Artis Amsterdam Royal Zoo

While in Amsterdam, spare a few hours and visit this interesting zoo. The Artis is over two centuries old, displaying over 700 species of animals and 200 types of plants. In addition to the zoo and botanical garden, you can also visit a planetarium, aquarium, arboretum, Micropia, and the Groote Museum.

17. Enjoy the Heineken Experience

One of the most famous breweries in the world, Heineken, offers a tour of their oldest brewery in Amsterdam. The tour is very multi-faceted, and apart from seeing the actual brewery, you can see the beer-making process and even order your own custom beer bottle or beer glass. The tour ends with a cold pint of Heineken beer, of course.

18. Blast Away in Blast Galaxy

In a galaxy far, far away (or somewhere in Amsterdam) is a place every gamer should visit. The Blast Galaxy arcade offers over 1000 arcade games and numerous gaming consoles, old and new. The best thing is that every game is free once you pay the entrance fee.

19. See the Royal Palace Amsterdam

This beautiful palace was built in neoclassical architecture, and it is one of the three palaces in The Netherlands that carry the name “Act of Parliament.” The construction of this amazing palace started in 1648. It served as a city hall during the Dutch Golden Age, but today, it is a Dutch Royal House. 

20. Get the Creeps at Madame Tussauds Amsterdam

The world-famous Madame Tussaud has an exhibit in Amsterdam in addition to its counterpart in London. It opened in Amsterdam in 1970. At the museum, you can see numerous wax figures of celebrities and public figures from different eras. Some include George Clooney, Brad Pitt, Marylin Monroe, Elvis Presley, and many more.

21. Visit the Rembrandt House Museum

The Netherlands is home to another famous artist apart from Van Gogh. The artist is Rembrandt Van Rijn. His house is turned into a museum, displaying Rembrandt’s living room, bedroom, and art room where he painted his pieces. The rooms are in their original state, so you can experience how the artist lived and created during his life.

22. Release Your Inner Geek at Nemo Science Museum

NEMO Science Museum is one of the great things to do in Amsterdam that can be enjoyable for anyone. It shows visitors the basic principles of light, sound, electricity, and gravity. Here, you learn by doing and experiencing the world through your senses, making this museum more hands-on than most.

23. See the Art at Rijksmuseum

Rijksmuseum is located on Amsterdam’s Museum Island. The museum is a breathtaking building and a place you must see when visiting Amsterdam. Experiencing the Rijksmuseum to the fullest takes time, so you should plan your day accordingly. The museum displays numerous pieces from the world’s most famous artists.

24. Visit the Dam Square

The Dam Square, or simply Dam, as the locals call it, is a historic city center. It is famous for its hand-fed pigeons. It is the city center, literally and figuratively speaking, since most local attractions like Red Light District, Madame Tussaud’s, and the Royal Palace are near the Dam.

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