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All About the Pakistan Tourism Development Corporation (PTDC)

Home » Tourism » All About the Pakistan Tourism Development Corporation (PTDC)

IN THIS POST – About PTDC – Tourism in Pakistan – Functions and Services – PTDC Contact Details

Updated: Jun 27, 2022

In an attempt to boost the potential of the tourism industry in the country, Pakistan Tourism Development Corporation (PTDC) will promote 10 villages as model rural tourism destinations in the country. The villages have also been added to the list of the best tourist destinations maintained by the United Nations World Tourism Organization (UNWTO) as informed by the Managing Director PTDC Aftab ur Rehman Rana.

UNWTO has also launched the Global Best Tourism Village initiative. The purpose of this initiative is to protect the culture and landscapes around these and preserve the traditions, crafts, architecture and unique practices of the residents.

He also shed light on the importance of rural tourism which can have an impact on the economy from the local to national level. Well, that’s not it, the expected boost in the local tourism sector would also put these villages on the path of development with improved facilities.

___________________________

The Pakistan Tourism Development Corporation, more commonly known as PTDC, is a government body that is primarily responsible for the development and promotion of the tourism industry in Pakistan. It also works towards projecting a positive image of Pakistan by promoting its enchanting landscapes, magnificent mountain peaks, beautiful rivers, fascinating cultures, spiritual and historic locations, and mesmerizing grandeur. The organization also uses performing arts, literature and music to unlock the tourism potential of the country.

To help you learn more about the Pakistan Tourism Development Authority, we have brought you a detailed guide that will answer all of your pressing questions about the history, role, services, and functions of the organization.

About Pakistan Tourism Development Corporation

The Pakistan Tourism Development Corporation was incorporated on March 30, 1970, as a Public Corporation Limited owned by the Government of Pakistan and governed by a board of directors. Its head office is located inside Pakistan Secretariat in Islamabad. 

PTDC was restructured in March 2019 following the formation of the National Tourism Coordination Board a year prior. It has now enabled all of the provinces to formulate their own tourism strategies in accordance with their respective budgets.

The vision of PTDC is to boost the tourism industry in Pakistan by promoting its geographical assets, cultural heritage, natural beauty, and archaeological sites. It deems the development of the tourism sector as a national priority and aims to create a sustainable environment that improves the quality of life in the country.

The tourism development corporation of Pakistan also strives to provide domestic and foreign tourists with top-notch facilities and amenities while ensuring the preservation and protection of our cultural and moral values. It works in close partnership with the private sector to encourage a tourist-friendly image of Pakistan. PTDC also owns and runs several hotels, resorts and motels near popular tourist attractions in the country to provide low-cost accommodation options for travellers and sightseers. It also offers transportation for tourists in certain parts of the country.

The main objectives of the Pakistan Tourism Development Corporation include advertising and marketing the tourist products of Pakistan, producing quality publicity material and organising promotional activities to attract more tourists. It also encourages the private sector to actively participate in enhancing the tourism sector through various campaigns, seminars, and workshops. The PTDC tour packages and ground handling of these tours also aid in improving the positive image of Pakistan along with boosting domestic tourism. The PTDC package rates are also extremely reasonable.

PTDC is also responsible for the development and improvement of tourist Information centres, hotels, motels and other tourist infrastructure in Pakistan.

Tourism in Pakistan

From the majestic mountain ranges and charming meadows in the north to stunning coastlines and centuries-old archaeological sites in the south, Pakistan offers an eclectic mix of tourist attractions to nature lovers, adventure seekers and history buffs alike. Whether you enjoy trekking through treacherous terrains, rafting in fast-flowing rivers, desert jeep safaris, trout fishing, exotic bird watching, yak polo or simply camping under the canopy stars surrounded by dense coniferous forests, you won’t run out of things to do and places to visit in Pakistan.

Pakistan is home to five of the 14 highest independent mountain peaks in the world including K2, which is the second-highest mountain in the world at 8,611 metres. The alpine meadows in Gilgit-Baltistan, stunning green valleys in Azad Jammu and Kashmir, imperial Mughal-era buildings and rich cultural heritage of Punjab, the historic sites and Sufi shrines in Sindh, rugged mountain and pristine beaches in Balochistan, and the spellbinding natural beauty of Khyber Pakhtunkhwa can easily make one fall in love with Pakistan.

Tourism in Pakistan has seen a significant boost in recent years. For example, the Forbes Magazine, which is a popular international publication with a wide-ranging readership, ranked Pakistan among the top 10 coolest places to visit in 2019 . Later, American luxury travel magazine Conde Nast declared Pakistan as the  number 1 holiday destination for 2020 , further strengthening the position of Pakistan as an emerging tourist hotspot. 

While many factors have contributed to the popularity of tourist attractions in Pakistan, one cannot deny the role of the government in spreading awareness about these destinations and projecting a positive image of the country. The relaxed visa policies and government initiatives such as the  launch of Kartarpur Corridor and the introduction of modern  camping pods in the northern areas have all helped in improving Pakistan’s tourism ranking. 

The affordable yet comfortable accommodation options as well as the hospitality of the local population are also two of the most important factors behind the growth of the tourism industry in Pakistan.

Functions and Services of PTDC

Here are the main functions and services of the Pakistan Tourism Development Corporation:

• Production of promotional material for tourists and its distribution through the foreign missions of Pakistan, tourist information centres, offices of the Pakistan International Airlines, travel agents, tour operators, and hoteliers
• Creating promotional campaigns about tourist attractions in Pakistan for domestic and foreign media
• Participation in international events, seminars, conventions, exhibitions, fairs and workshops either independently or in coordination with the private sector
• The design and execution of tourism development projects in Pakistan
• Identification, planning and development of tourism infrastructure across the country
• Management of PTDC Motels (Pvt.) Ltd, which owns and operates hospitality units near tourist destinations in Pakistan with low private investment
• Management of Pakistan Tours (Pvt.) Ltd, which handles the domestic and international tour groups on the ground. It also provides them with transportation facilities  

PTDC Contact Details

For details about the Pakistan Tourism Development Corporation packages, tourism sites in Pakistan and PTDC motels, you can directly contact the organisation at the following number or send them an email.

Here are the contact details of the Pakistan Tourism Development Corporation.

PTDC Head Office

Address : Ground Floor, Kohsar Block, Pak Secretariat, Islamabad.

Phone Number : 051-9212850 

Email Address : [email protected]

This brings an end to our overview of the Pakistan Tourism Development Corporation. 

If you are interested in learning more about the tourist destinations in Pakistan, here are a few guides that you might find helpful.

• Most popular places to visit in Islamabad
• Top tourist attractions in Punjab
• Best places to visit in Sindh
• Exploring the geological wonderland of Balochistan
• Must-visit tourist attractions in Khyber Pakhtunkhwa  
• Hidden tourist destinations in Pakistan

Moreover, you can check out the functions and objectives of Sindh Tourism Development Corporation , better known as STDC. 

To learn more about the development of the tourism industry in Pakistan, stay connected to the Zameen Blog – the leading lifestyle and real estate blog in Pakistan . You can also share your thoughts and comments with us by dropping an email at [email protected] . Moreover, don’t forget to subscribe to the Zameen Newsletter and our Facebook page to receive the latest updates about the property market in Pakistan.

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PTDC announces to soon launch national tourism strategy 2020-30

Pakistan Tourism Development Corporation (PTDC) will soon launch a ten-year road-map to invigorate tourism industry which has been striving during several decades, to ensure maximum utilization of its huge resources for sustained economic growth, poverty alleviation and reduced social inequalities.

“Prime Minister Imran Khan has okayed National tourism strategy (2020-2030) in a recent meeting to harness the sector’s potential under a multi-pronged strategy,” said a senior officer of PTDC.

Talking to APP, he said Pakistan Tehreek-e-Insaf government, after coming into the power, had assigned this task to PTDC to prepare a comprehensive strategy by engaging tourism experts of public and private sectors.

The official said the strategy was guided by a vision (2020-2030) that envisages: A mature, sustainable and responsible tourism industry contributing significantly to the economic development of Pakistan and the quality of life of all her people, primarily through job creation, social inclusion and economic growth.

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“The NTS will raise the industry’s competitiveness and ensure maximum utilization of Pakistan’s natural, cultural, historical and geographical assets.”

He said the salient features of the strategy included sustained economic growth, employment creation, poverty reduction, safety and security of tourists, roads and efficient transport services, comfortable and hygienic accommodation and restaurants, value shopping, efficient telecommunication services and access to quality health services.

To a query, he said a policy framework at national level was need of hour to implement future action plans with regard to the tourism promotion. Such steps would help create harmony among the stakeholders including public and private tourism departments at federal and provincial level, he added.

As a part of National Tourism strategy , he said a 5-year National Tourism Strategy Action Plan (2020-2025) had also been prepared that provided a road-map for an effective implementation of the strategic efforts to boost tourism.

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ISLAMABAD: The government on Wednesday appointed Aftabur Rehman Rana, Sustainable Tourism Foundation Pakistan president, managing director (MD) of the Pakistan Tourism Development Corporation (PTDC).

He was appointed on honorary basis with immediate effect, a press statement said. His appointment was approved in the meeting of the cabinet chaired by Prime Minister Imran Khan on April 1.

Talking to APP , Rana said that he would strive for improving the performance of the department to ensure the extensive promotion of the tourism sector.

All-out efforts would be made to mitigate the negative impacts of the coronavirus on the tourism sector of Pakistan, he added.

Rana said that special initiatives would be taken to bridge the gap between public and private sectors for sustainable growth of the tourism industry and build the image of Pakistan as a top tourism destination across the world.

He added that coordination among all the stakeholders would be enhanced for attracting more local and foreign tourists.

Rana is a seasoned tourism professional having more than 35 years of experience in the tourism industry. He is a well-known figure in the industry especially due to his pioneering efforts for the promotion of sustainable tourism, responsible tourism, ecotourism, community-based tourism, youth tourism, and heritage tourism in Pakistan.

Rana possesses vast experience in tourism policy formulation, product development, destination development, tourism human resource development, tourism planning, marketing, and promotion.

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Tourism in Pakistan

Discover the Beauty of Pakistan

PTDC – Pakistan Tourism Development Corporation

PTDC stands for Pakistan Tourism Development Corporation . It is responsible for the development and promotion of the tourism industry in Pakistan by working as a government body. Another primary function of it is to boost enchanting beauties of landscapes, mountains, etc. to project a positive image and influence of the state.

To revitalizing the potential tourists of the nation-state, the corporation uses mesmerizing residential art, literature, and music.

This blog post contains a proper guide and answers to your all questions about the history, role, and services of the organization so you can learn more about it. 

Basic information on PTDC Pakistan  

On March 30, 1970, it was incorporated as a Public Corporation Limited owned by the Government and governed by a board of a maximum of 22 directors. The head office is inside the nation’s Secretariat in Islamabad.

For the formation of the National Tourism Coordination Board, it was reconstructed in March 2019. It was done to enable all the provinces to formulate their tourism strategies by keeping their respective budget on the table.

The main theme behind this organization was to promote the geographical assets, cultural heritage, natural beauty, and ancient archaeological sites to allure tourists around the world.

This corporation goes all-out to facilitate the residential and foreign tourists’ every high-end and top-notch facility and luxury while preserving and protecting the country’s moral values. To boost the positive traveler’s image of the state, it incorporates with the private sector.

It is responsible for the promotion and improvement of traveler’s information centers, hotels, and other infrastructures.

Pakistan tourism

From the south humungous mountain ranges and alluring meadows to the north enormous coastlines and ancient archaeological sites, it presents the eccentric blend of nature lovers, adventure seekers, and history buffs together.

Major activities that connect the adventure and explorers to this country are Trekking, mountaineering, white water rafting, mountain and desert jeep safaris, camel and yak safaris, trout fishing, and bird watching.

This nation includes five of the 14 highest mountain peaks in the world with K2 that is the world’s second-highest mountain at 8,611 meters. The Gilgit Baltistan’s alpine meadows, mesmerizing green valleys in Azad Jammu Kashmir, imperial Mughal era monuments, and rich heritage sites in Punjab, the Sindh Sufi shrines, rugged mountains and beaches of Balochistan, and splendid beauties of Khyber Pakhtunkhwa can make anyone fall in love with this nation.

Forbes magazine ranked it among the “ top 10 coolest places to visit in 2019 ”. While right after that American Luxury travel magazine Conde Nast addressed it as the “ number 1 holiday destination for 2020”.

The government is spreading awareness about many destinations and projecting the positive image and influence of the state.

Function and services

The objective of PTDC is to advertise and market the products of republic tourists, making quality publicity material and constructing promotional activities and events to attract potential visitors. Through several campaigns, seminars, and workshops, it also promotes the private sector to individually participate in boosting the tourism sector.

The tour packages and ground handling helps in the development of a positive image along with the domestic tourism of the nation. The rates are extremely comfortable and reasonable.

It produces promotional events for visitors and distributing foreign missions of the nation, information centers, and offices of PIA, travel agents, and tour operators. It creates promotional campaigns on attracting visitors to the state for foreign media.

In coordination with the private sector, it participates in international events, seminars, seminars, and workshops. It designs and executes tourism projects. For the infrastructure of the country, there is identification, planning, and development.

With low private investments near traveler’s destinations, management of PTDC Motels (Pvt.) Ltd owns and processes hospitality units. While the Management of state Tours (Pvt.) not only handles the international tour groups but also offers them transportation facilities.

These standard motels provide breakfast, conference space, dinner, garden, geyser, heater, internet, kitchen, laundry, parking, power backup, restaurants, room service, telephone, 24/7 security, and relaxed stay.

These motels have 39 rooms within the price range of 3500PKr. The rooms are furnished with a TV, room service, daily cleaning facility. All bedrooms are professionally designed. The location of these is;

• Ayubia, Islamabad
• Karimabad, Hunza
• Miandam, Swat
• Saidu Sharif, Swat
• Sust, Hunza
• Ziarat, Quetta

Contact Details

Any detail about Pakistan Tourism Development Corporation, sites, and motels, directly contact them at the number or email them.

PTDC Head Office

Address: Ground Floor, Kohsar Block, Pak Secretariat, Islamabad.

Phone Number: 051-9212850

Email Address: [email protected]

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Your right to know Tuesday, April 30, 2024

Pakistan delegation arrives in Shahrisabz to participate in ECO Tourism Capital for 2024

April 26, 2024

The Pakistan delegation, under the initiative of Pakistan Tourism Development Corporation (PTDC) has embarked on Cultural Journey to Uzbekistan for “Shahrisabz – ECO Tourism Capital for 2024”. It is led by Salman Javed, Senior Board Member of Pakistan Tourism Development Corporation (PTDC) and Convener of the Tourism Committee in FPCCI. It will participate in a series of events including a cooking competition, modest fashion show, and the International Folk Festival, all part of the festivities in “Shahrisabz – ECO Tourism Capital for 2024”.

The inauguration of Shahrisabz as the “Tourism Capital” of ECO (Economic Cooperation Organization) includes a wide array of events such as the ECO Tourism Forum, nomad games, gastronomy competitions, and other cultural showcases aimed at highlighting the rich culture and heritage of ECO countries while fostering cooperation in the field of tourism among member states.

Highlighting the main features, the spokesperson of Pakistan Tourism Development Corporation (PTDC) stated that the Pakistani delegation would focus on ECO Region Tourism cooperation for the strengthening of people-to-people contact and cultural exchange between the participating countries.

Among the participants from ECO Member States, designers will showcase creativity skills in the “Modest Fashion Show”, while chefs, specializing in national dishes and desserts, will compete in the “Shahrisabz Cooking Competition”.

Additionally, ethno-sports athletes and folk artists from various countries will take part in the first International Nomad Games and the “International Folk Festival” of the ECO region respectively.

The official opening ceremony of the “Shahrisabz 2024 – ECO Tourism Capital” events is scheduled to take place today, in the Historical Center of Shahrisabz, Uzbekistan. All competition events have been organized in the form of festivals or exhibitions to strengthen friendships between member states and promote cross-cultural understanding.

From March 27 to April 6, the plein-air artists visited the historic cities of Tashkent, Samarkand, and Shahrisabz, capturing the essence of Uzbekistan’s rich heritage through their masterpieces.

This initiative has brought together artists from Pakistan, Azerbaijan, Iran, Kazakhstan, Kyrgyzstan, Türkiye, Tajikistan, and Uzbekistan, who through their artistry, weaved together the tapestry of historical narratives and contemporary landscapes, reflecting the enduring allure of Uzbekistan’s ancient cities.

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All About the Pakistan Tourism Development Corporation (PTDC)

In an attempt to boost the potential of the tourism industry in the country, Pakistan Tourism Development Corporation (PTDC) will promote 10 villages as model rural tourism destinations in the country. The villages have also been added to the list of the best tourist destinations maintained by the United Nations World Tourism Organization (UNWTO) as informed by the Managing Director PTDC Aftab ur Rehman Rana.

UNWTO has also launched the Global Best Tourism Village initiative. The purpose of this initiative is to protect the culture and landscapes around these and preserve the traditions, crafts, architecture and unique practices of the residents.

He also shed light on the importance of rural tourism which can have an impact on the economy from the local to national level. Well, that’s not it, the expected boost in the local tourism sector would also put these villages on the path of development with improved facilities.

The Pakistan Tourism Development Corporation, more commonly known as PTDC, is a government body that is primarily responsible for the development and promotion of the tourism industry in Pakistan. It also works towards projecting a positive image of Pakistan by promoting its enchanting landscapes, magnificent mountain peaks, beautiful rivers, fascinating cultures, spiritual and historic locations, and mesmerizing grandeur. The organization also uses performing arts, literature and music to unlock the tourism potential of the country.

To help you learn more about the Pakistan Tourism Development Authority, we have brought you a detailed guide that will answer all of your pressing questions about the history, role, services, and functions of the organization.

About Pakistan Tourism Development Corporation

The Pakistan Tourism Development Corporation was incorporated on March 30, 1970, as a Public Corporation Limited owned by the Government of Pakistan and governed by a board of directors. Its head office is located inside Pakistan Secretariat in Islamabad.

PTDC was restructured in March 2019 following the formation of the National Tourism Coordination Board a year prior. It has now enabled all of the provinces to formulate their own tourism strategies in accordance with their respective budgets.

The vision of PTDC is to boost the tourism industry in Pakistan by promoting its geographical assets, cultural heritage, natural beauty, and archaeological sites. It deems the development of the tourism sector as a national priority and aims to create a sustainable environment that improves the quality of life in the country.

The tourism development corporation of Pakistan also strives to provide domestic and foreign tourists with top-notch facilities and amenities while ensuring the preservation and protection of our cultural and moral values. It works in close partnership with the private sector to encourage a tourist-friendly image of Pakistan. PTDC also owns and runs several hotels, resorts and motels near popular tourist attractions in the country to provide low-cost accommodation options for travellers and sightseers. It also offers transportation for tourists in certain parts of the country.

The main objectives of the Pakistan Tourism Development Corporation include advertising and marketing the tourist products of Pakistan, producing quality publicity material and organising promotional activities to attract more tourists. It also encourages the private sector to actively participate in enhancing the tourism sector through various campaigns, seminars, and workshops. The PTDC tour packages and ground handling of these tours also aid in improving the positive image of Pakistan along with boosting domestic tourism. The PTDC package rates are also extremely reasonable.

PTDC is also responsible for the development and improvement of tourist Information centres, hotels, motels and other tourist infrastructure in Pakistan.

Tourism in Pakistan

From the majestic mountain ranges and charming meadows in the north to stunning coastlines and centuries-old archaeological sites in the south, Pakistan offers an eclectic mix of tourist attractions to nature lovers, adventure seekers and history buffs alike. Whether you enjoy trekking through treacherous terrains, rafting in fast-flowing rivers, desert jeep safaris, trout fishing, exotic bird watching, yak polo or simply camping under the canopy stars surrounded by dense coniferous forests, you won’t run out of things to do and places to visit in Pakistan.

Pakistan is home to five of the 14 highest independent mountain peaks in the world including K2, which is the second-highest mountain in the world at 8,611 metres. The alpine meadows in Gilgit-Baltistan, stunning green valleys in Azad Jammu and Kashmir, imperial Mughal-era buildings and rich cultural heritage of Punjab, the historic sites and Sufi shrines in Sindh, rugged mountain and pristine beaches in Balochistan, and the spellbinding natural beauty of Khyber Pakhtunkhwa can easily make one fall in love with Pakistan.

Tourism in Pakistan has seen a significant boost in recent years. For example, the Forbes Magazine, which is a popular international publication with a wide-ranging readership, ranked Pakistan among the top 10 coolest places to visit in 2019. Later, American luxury travel magazine Conde Nast declared Pakistan as the number 1 holiday destination for 2020, further strengthening the position of Pakistan as an emerging tourist hotspot.

While many factors have contributed to the popularity of tourist attractions in Pakistan, one cannot deny the role of the government in spreading awareness about these destinations and projecting a positive image of the country. The relaxed visa policies and government initiatives such as the launch of Kartarpur Corridor and the introduction of modern camping pods in the northern areas have all helped in improving Pakistan’s tourism ranking.

The affordable yet comfortable accommodation options as well as the hospitality of the local population are also two of the most important factors behind the growth of the tourism industry in Pakistan.

Functions and Services of PTDC

• Production of promotional material for tourists and its distribution through the foreign missions of Pakistan, tourist information centres, offices of the Pakistan International Airlines, travel agents, tour operators, and hoteliers
• Creating promotional campaigns about tourist attractions in Pakistan for domestic and foreign media
• Participation in international events, seminars, conventions, exhibitions, fairs and workshops either independently or in coordination with the private sector
• The design and execution of tourism development projects in Pakistan
• Identification, planning and development of tourism infrastructure across the country
• Management of PTDC Motels (Pvt.) Ltd, which owns and operates hospitality units near tourist destinations in Pakistan with low private investment
• Management of Pakistan Tours (Pvt.) Ltd, which handles the domestic and international tour groups on the ground. It also provides them with transportation facilities

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