sustainable tourism promotion

Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

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Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2015

2015 was a landmark year for the global community. In September, the 70th Session of the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a universal agenda for planet and people. Among the 17 SDGs and 169 associated targets, tourism is explicitly featured in Goa...

UNWTO Annual Report 2016

In December 2015, the United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. This is a unique opportunity to devote a year to activities that promote the transformational power of tourism to help us reach a better future. This important cele...

Emerging Issues for Small Island Developing States

The 2012 UNEP Foresight Process on Emerging Global Environmental Issues primarily identified emerging environmental issues and possible solutions on a global scale and perspective. In 2013, UNEP carried out a similar exercise to identify priority emerging environmental issues that are of concern to ...

Transforming our World: The 2030 Agenda for Sustainable Development

This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom, We recognize that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for su...

15 Years of the UNWTO World Tourism Network on Child Protection: A Compilation of Good Practices

Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa

Set against the backdrop of the ongoing poaching crisis driven by a dramatic increase in the illicit trade in wildlife products, this briefing paper intends to support the ongoing efforts of African governments and the broader international community in the fight against poaching. Specifically, this...

Status and Trends of Caribbean Coral Reefs: 1970-2012

Previous Caribbean assessments lumped data together into a single database regardless of geographic location, reef environment, depth, oceanographic conditions, etc. Data from shallow lagoons and back reef environments were combined with data from deep fore-reef environments and atolls. Geographic c...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

Thailand: Supporting Sustainable Development in Thailand: A Geographic Clusters Approach

Market forces and government policies, including the Tenth National Development Plan (2007-2012), are moving Thailand toward a more geographically specialized economy. There is a growing consensus that Thailand’s comparative and competitive advantages lie in amenity services that have high reliance...

Road Map on Building a Green Economy for Sustainable Development in Carriacou and Petite Martinique, Grenada

This publication is the product of an international study led by the Division for Sustainable Development (DSD) of the United Nations Department of Economic and Social Affairs (UNDESA) in cooperation with the Ministry of Carriacou and Petite Martinique Affairs and the Ministry of Environment, Foreig...

Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

  Natural Resources Forum, a United Nations Sustainable Development Journal, seeks to address gaps in current knowledge and stimulate relevant policy discussions, leading to the implementation of the sustainable development agenda and the achievement of the Sustainable...

UN Ocean Conference 2025

Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

UN Ocean Conference 2022

The UN Ocean Conference 2022, co-hosted by the Governments of Kenya and Portugal, came at a critical time as the world was strengthening its efforts to mobilize, create and drive solutions to realize the 17 Sustainable Development Goals by 2030.

58th Session of the Commission for Social Development – CSocD58

22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

This year’s World Tourism Day, held on 27 September, will be focused on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Deve

World Tourism Day 2016 Official Celebration

Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or late

4th Global Summit on City Tourism

The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

• January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
• January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
• January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
• January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
• January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
• January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
• January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
• January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
• January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
• January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Guide
• Sustainability

How To Promote Ecotourism

Published: November 14, 2023

Modified: December 28, 2023

by Dolorita Storey

• Plan Your Trip

Introduction

Welcome to the world of ecotourism, a sustainable form of travel that aims to conserve natural environments while providing unique and enriching experiences for travelers. Ecotourism is gaining popularity as more people are becoming aware of the importance of protecting our planet and embracing responsible travel practices.

Ecotourism goes beyond traditional tourist activities by promoting conservation, community engagement, and environmental education. It focuses on minimizing the negative impacts of tourism on the environment and maximizing the benefits for local communities.

With the increasing concern for environmental sustainability and the desire to explore new and untouched destinations, it is vital to understand the concept of ecotourism and how to promote it effectively. This article will delve into the key aspects of ecotourism promotion and provide practical strategies for creating awareness, engaging with stakeholders, and implementing sustainable practices.

Whether you are a travel enthusiast, a tourism professional, or someone passionate about environmental conservation, this article will equip you with the knowledge and tools to promote ecotourism effectively.

Understanding Ecotourism

Ecotourism is a form of responsible travel that focuses on exploring natural environments while promoting conservation and community development. It is built on the principles of sustainability, aiming to minimize the negative impacts of tourism on the environment and maximize the benefits for local communities.

Unlike traditional tourism, ecotourism emphasizes the importance of preserving the natural and cultural heritage of a destination. It encourages travelers to engage in activities that have a low impact on the environment, such as nature walks, wildlife observation, and cultural immersion. The goal is to create a mutually beneficial relationship between visitors and the local community, while fostering a deeper appreciation for the natural world.

One of the key features of ecotourism is education and interpretation. Travelers are encouraged to learn about the ecosystems they visit, as well as the local cultures and traditions. This not only enhances the travel experience but also raises awareness about the importance of conservation and the need to protect our natural resources.

Another important aspect of ecotourism is supporting local communities. By engaging with local people and businesses, travelers contribute to the economic development of the area. This can be through staying in locally-owned accommodations, eating at local restaurants, and purchasing handmade crafts from local artisans. These interactions not only benefit the community but also provide travelers with a more authentic and enriching experience.

Overall, ecotourism seeks to strike a balance between experiencing the beauty of nature and being responsible stewards of the environment. It is about traveling with purpose, leaving a positive impact on the places we visit, and creating a sustainable future for generations to come.

Benefits of Ecotourism

Ecotourism brings about numerous benefits, not only for the natural environment but also for local communities and the overall tourism industry. Let’s explore some of the key advantages:

• Conservation of Natural Resources: Ecotourism encourages the conservation of natural resources by promoting responsible travel practices. By minimizing the negative impacts on the environment, such as pollution and habitat destruction, ecotourism helps preserve ecosystems and biodiversity.
• Promotion of Environmental Awareness: Ecotourism serves as an educational platform, raising awareness about the importance of environmental conservation. Travelers gain insights into the unique ecosystems and learn about the challenges they face, inspiring them to become advocates for sustainable practices in their daily lives.
• Economic Opportunities for Local Communities: Ecotourism provides economic opportunities for local communities by generating income and employment. Local businesses, such as eco-lodges, tour operators, and handicraft producers, benefit from the influx of visitors, thereby contributing to the economic growth and overall well-being of the community.
• Cultural Preservation and Appreciation: Ecotourism promotes the preservation and appreciation of local cultures and traditions. Travelers have the opportunity to engage with local communities, learn about their customs, and support cultural heritage initiatives. This creates a sense of pride and helps prevent the erosion of traditional practices.
• Improved Infrastructure and Services: As ecotourism gains traction, destinations invest in improving their infrastructure and services to cater to sustainable travelers. This includes the development of eco-friendly accommodations, the establishment of well-maintained trails and facilities, and the enhancement of services that prioritize environmental conservation.
• Fostering Peace and Understanding: Ecotourism can foster cross-cultural understanding and peace. Travelers who engage with local communities gain a deeper appreciation for different cultures and traditions, breaking down barriers and promoting mutual respect and understanding.

Overall, ecotourism offers a win-win situation by benefiting the environment, local communities, and tourists alike. By choosing to engage in responsible and sustainable tourism practices, we can contribute to the preservation of our natural and cultural heritage for future generations.

Challenges in Promoting Ecotourism

While ecotourism brings numerous benefits, it also faces various challenges that need to be addressed in order to promote its growth. These challenges include:

• Lack of Awareness: One of the major hurdles in promoting ecotourism is the lack of awareness among travelers. Many people are still unfamiliar with the concept and the benefits it offers. Efforts need to be made to educate and raise awareness about the importance of sustainable travel practices and the positive impacts of ecotourism.
• Infrastructure and Accessibility: Some ecotourism destinations may lack proper infrastructure and accessibility, making it challenging for travelers to reach and explore these areas. Building and improving infrastructure, such as roads, trails, and accommodations, is crucial to attract visitors and provide them with a comfortable and enjoyable experience.
• Seasonality and Capacity: Ecotourism destinations often face issues related to seasonality and capacity. During peak seasons, there may be an overwhelming number of visitors, putting stress on the ecosystems and local communities. Finding ways to manage visitor numbers and balance tourism demand with ecological carrying capacity is a constant challenge.
• Balancing Conservation and Economic Development: Striking a balance between conservation and economic development is another challenge in promoting ecotourism. It is important to ensure that tourism activities do not harm the very ecosystems and cultural heritage that they are meant to showcase and conserve. Proper planning and management are required to avoid negative impacts on the environment and local communities.
• Illegal Activities and Overexploitation: Ecotourism destinations may face issues related to illegal activities and overexploitation of natural resources. These can include poaching, illegal logging, or unsustainable fishing practices. Effective governance and enforcement are necessary to combat these challenges and protect the ecosystem integrity of ecotourism sites.
• Limited Financial Resources: Many ecotourism initiatives struggle with limited financial resources for infrastructure development, community involvement, and marketing efforts. Finding sustainable funding sources and building partnerships is crucial to overcome this challenge and ensure the long-term success of ecotourism projects.

Addressing these challenges requires a collaborative effort from governments, tourism organizations, local communities, and tourists themselves. By recognizing and proactively tackling these obstacles, we can pave the way for the sustainable and responsible growth of ecotourism.

Strategies and Tips for Promoting Ecotourism

Promoting ecotourism requires a comprehensive approach that involves various stakeholders, from government bodies to local communities and businesses. Here are some effective strategies and tips to promote ecotourism:

• Create Awareness Campaigns: Launch educational campaigns to raise awareness about the importance of ecotourism and its positive impacts. Use various channels, such as social media, websites, and local outreach programs, to reach a wider audience and inspire them to embrace sustainable travel practices.
• Form Partnerships: Collaborate with local communities, environmental organizations, tourism associations, and government agencies to form partnerships. By working together, you can pool resources, share knowledge, and implement effective strategies for promoting and managing ecotourism destinations.
• Develop Sustainable Tourism Policies: Governments should develop and enforce sustainable tourism policies that regulate activities in ecotourism areas. These policies should prioritize environmental conservation, community engagement, and responsible tourism practices while promoting economic growth and local development.
• Engage with Local Communities: Involve local communities in the decision-making process and encourage their active participation in ecotourism initiatives. By engaging them as partners and beneficiaries, you can ensure that their interests are represented and that they receive equitable benefits from tourism activities.
• Implement Sustainable Practices: Encourage businesses and tour operators to adopt sustainable practices, such as minimizing waste, conserving energy, and supporting local suppliers. Promote certifications like eco-labels or sustainable tourism certifications to verify businesses’ commitment to environmental and social responsibility.
• Curate Unique Experiences: Highlight the unique aspects of ecotourism destinations to attract travelers seeking authentic and immersive experiences. Showcase the natural beauty, biodiversity, and cultural heritage of the area, emphasizing the opportunities for adventure, learning, and making a positive impact.
• Provide Environmental Education: Offer environmental education programs at ecotourism sites to enhance visitors’ understanding of the area’s ecosystems, wildlife, and conservation efforts. Encourage guided tours led by knowledgeable local guides or naturalists who can share insights and create memorable experiences for visitors.
• Support Research and Conservation Efforts: Collaborate with scientific institutions and conservation organizations to conduct research and implement conservation initiatives in ecotourism areas. This can help monitor the health of ecosystems, protect endangered species, and contribute to the overall conservation efforts of the destination.
• Encourage Responsible Visitor Behavior: Educate and empower visitors to engage in responsible and respectful behavior while visiting ecotourism areas. Promote the Leave No Trace principles, encourage responsible wildlife viewing, and discourage activities that harm the environment or disturb local communities.

By implementing these strategies and tips, we can foster the growth of ecotourism in a sustainable and responsible manner. Together, we can protect our natural heritage, support local communities, and create memorable experiences for travelers.

Creating Awareness and Education Programs

Creating awareness and education programs is essential for promoting ecotourism and fostering responsible travel practices. These programs play a crucial role in educating travelers, local communities, and tourism industry stakeholders about the importance of sustainable tourism and the benefits of ecotourism. Here are some key steps to consider when developing such programs:

• Identify the Target Audience: Determine the target audience for your awareness and education programs. This could include tourists, local communities, schools, tour operators, or government bodies. Tailoring your messaging and approaches to specific groups will help ensure maximum impact and engagement.
• Create Engaging Content: Develop informative and visually appealing content that communicates the principles and benefits of ecotourism. Utilize multimedia tools such as videos, infographics, and interactive websites to engage and captivate your audience. Emphasize the experiential aspect of ecotourism and highlight the positive impacts it has on the environment and communities.
• Utilize Online and Offline Channels: Leveraging a mix of online and offline channels is crucial for reaching a broader audience. Utilize social media platforms, websites, blogs, and online forums to disseminate information. Additionally, collaborate with local community centers, visitor centers, schools, and tourism offices to distribute educational materials and conduct workshops or seminars.
• Foster Partnerships and Collaboration: Collaborating with local communities, NGOs, government agencies, and tourism associations can help amplify the reach and impact of your awareness and education programs. Establish partnerships to co-create content, host joint events, and share resources.
• Engage with Travelers: Incorporate educational elements into the visitor experience. Provide informational materials, interpretive signage, and guided tours that highlight the unique ecological and cultural features of the destination. Encourage responsible visitor behavior and provide opportunities for visitors to actively participate in conservation efforts.
• Evaluate and Measure Impact: Regularly evaluate the effectiveness of your awareness and education programs. Use surveys, feedback forms, and monitoring mechanisms to assess knowledge gain, behavior change, and the overall impact of the initiatives. Adjust your strategies based on feedback and lessons learned to continuously improve and iterate the programs.
• Empower Local Communities: Involve local communities, especially indigenous communities, in the development and delivery of awareness and education programs. Their unique knowledge and perspectives can contribute to the authenticity and effectiveness of the initiatives.

By developing comprehensive and engaging awareness and education programs, we can inspire travelers, communities, and industry stakeholders to embrace ecotourism and make sustainable choices. Together, we can create a generation of responsible travelers who contribute to the preservation of our planet’s natural and cultural heritage.

Collaboration with Local Communities

Collaboration with local communities is crucial for the success and sustainability of ecotourism initiatives. When local communities are actively involved in the planning, development, and management of ecotourism projects, it leads to more inclusive and equitable outcomes. Here are some key considerations for fostering collaboration with local communities:

• Recognize Local Knowledge and Expertise: Acknowledge and respect the knowledge and expertise that local communities possess about their environment, culture, and heritage. Involve them in decision-making processes and empower them to actively participate in ecotourism planning and development.
• Engage in Consultation and Dialogue: Conduct regular consultations and dialogues with local communities to understand their needs, concerns, and aspirations. This ensures that the development of ecotourism initiatives aligns with their priorities and values.
• Provide Capacity-Building Opportunities: Offer training and capacity-building programs to local community members, equipping them with the skills and knowledge necessary to actively participate in ecotourism projects. This can include training in sustainable tourism practices, hospitality skills, nature guiding, and business management.
• Ensure Equitable Benefits: Ensure that local communities receive equitable economic and social benefits from tourism activities. This can be achieved through fair employment opportunities, revenue-sharing schemes, or support for small-scale local enterprises. Encourage partnerships between tourism operators and local businesses to promote economic empowerment and wealth distribution.
• Promote Cultural Preservation: Encourage the preservation and promotion of cultural heritage by collaborating with local communities. Respect their traditions, customs, and cultural practices, and integrate them into tourism experiences with the community’s participation and consent. This fosters a sense of pride and ownership amongst community members and enhances the authenticity of the visitor experience.
• Support Community-Led Initiatives: Encourage and support community-led initiatives that align with ecotourism goals. This can include the establishment of community-managed visitor centers, cultural performances, or handicraft cooperatives. By supporting these initiatives, you contribute to the social and economic well-being of the community while enhancing the overall tourism experience.
• Establish Communication and Feedback Mechanisms: Establish open lines of communication with local communities, ensuring that their voices are heard, and their concerns are addressed. Implement feedback mechanisms that allow community members to share their experiences, insights, and suggestions for improving tourism practices.
• Respect Land and Resource Rights: Respecting land and resource rights is crucial when collaborating with indigenous communities. Recognize and uphold their rights to ancestral lands, natural resources, and cultural heritage. Engage in meaningful consultation and consent processes to ensure that their rights are protected throughout the development and operation of ecotourism projects.

By fostering collaboration with local communities, we can create more sustainable and inclusive ecotourism initiatives that not only benefit the environment and local economies but also empower communities and preserve cultural heritage for future generations.

Engaging with Stakeholders and Government Bodies

Engaging with stakeholders and government bodies is vital for the successful promotion and management of ecotourism initiatives. Collaboration and cooperation with key stakeholders help to align interests, leverage resources, and ensure the long-term sustainability of ecotourism. Here are some strategies for effective engagement:

• Identify Key Stakeholders: Identify the relevant stakeholders involved in the ecotourism sector, such as local communities, tourism operators, environmental organizations, indigenous groups, academic institutions, and government bodies. Understand their respective roles, interests, and concerns.
• Establish Communication Channels: Establish effective communication channels to facilitate dialogue and exchange of information among stakeholders. Regularly share updates, progress, and challenges related to ecotourism initiatives. Utilize platforms such as meetings, workshops, online forums, and social media to foster engagement and collaboration.
• Advocate for Policy Support: Collaborate with government bodies and policymakers to advocate for policies that support the development and growth of ecotourism. Highlight the economic, social, and environmental benefits of sustainable tourism practices and provide evidence-based recommendations to shape supportive frameworks and regulations.
• Involve Government Bodies: Engage government bodies at various levels, such as local, regional, and national, to secure their commitment and participation in ecotourism initiatives. Seek their support in providing necessary resources, infrastructure development, and enforcement of regulations to ensure responsible tourism practices.
• Collaborate on Monitoring and Regulation: Work together with government bodies and stakeholders to establish monitoring systems and regulations for ecotourism activities. This includes setting up tracking mechanisms to assess the environmental impacts, visitor satisfaction, and socioeconomic benefits of ecotourism operations. Regularly review and adapt regulations to ensure their effectiveness.
• Promote Public-Private Partnerships: Foster public-private partnerships to leverage resources and expertise. Collaborate with private sector entities, including tourism operators, accommodation providers, and adventure companies, to align their business practices with sustainable tourism principles. Encourage their participation in conservation efforts and community development initiatives.
• Share Best Practices: Facilitate the sharing of best practices and lessons learned among stakeholders. Encourage the dissemination of success stories and case studies that highlight sustainable tourism practices, innovation, and positive outcomes. This can inspire others and contribute to continuous improvement within the ecotourism sector.
• Include Indigenous Communities: Recognize the rights and knowledge of indigenous communities and involve them as equal partners in ecotourism initiatives. Respect their cultural protocols, seek their guidance, and ensure their meaningful participation in decision-making processes. Indigenous communities often have a deep understanding of the local environment and can provide valuable insights and experiences for visitors.

By engaging with stakeholders and government bodies, we can create a collaborative ecosystem that supports the development and sustainability of ecotourism. This partnership-driven approach ensures the alignment of interests, fosters responsible tourism practices, and maximizes the positive impacts for both the environment and local communities.

Implementing Sustainable Practices

Implementing sustainable practices is essential for the success of ecotourism initiatives and the conservation of natural resources. By adopting responsible and environmentally friendly approaches, we can minimize the negative impacts of tourism while maximizing the benefits for local communities and the environment. Here are some key strategies for implementing sustainable practices in ecotourism:

• Reduce Waste and Plastic Consumption: Encourage the use of reusable water bottles and bags, and promote recycling programs at ecotourism destinations. Minimize the use of single-use plastics and provide water refill stations or filtered water systems to reduce the need for plastic bottles.
• Conserve Water and Energy: Implement water and energy conservation practices in accommodations and tourist facilities. This can include using water-efficient fixtures, encouraging guests to reuse towels and linens, and adopting energy-efficient technologies such as LED lighting and solar panels.
• Promote Sustainable Transportation: Encourage visitors to use low-impact modes of transportation, such as public transit, bicycles, or electric vehicles. Provide information on sustainable transportation options and promote carpooling or shared transportation services for tours and excursions.
• Support Local Food and Products: Promote the consumption of locally sourced food and products to support local farmers, artisans, and businesses. Emphasize the use of organic and seasonal produce, and encourage the preservation of traditional culinary practices.
• Protect Wildlife and Natural Habitats: Educate visitors on the importance of respecting wildlife and natural habitats. Promote responsible wildlife viewing practices, such as maintaining a safe distance, following designated trails, and avoiding actions that may disturb or harm animals.
• Enforce Sustainable Fishing and Harvesting: Collaborate with local communities to ensure sustainable fishing and harvesting practices. Establish guidelines and regulations to prevent overfishing, encourage selective harvesting, and protect vulnerable species and habitats.
• Practice Sustainable Tourism Certification: Consider obtaining certifications such as Green Globe, Rainforest Alliance, or Global Sustainable Tourism Council (GSTC) to demonstrate your commitment to sustainable practices. These certifications provide credibility and assurance to visitors that your ecotourism operation meets international sustainability standards.
• Invest in Environmental Education: Develop educational programs and interpretive materials that raise awareness about the importance of environmental conservation. Offer guided tours led by knowledgeable guides who provide insights into the local ecosystems and promote responsible behavior among visitors.
• Engage in Conservation Initiatives: Contribute to conservation initiatives by collaborating with local organizations and researchers. Support research projects, participate in habitat restoration efforts, and promote community-led conservation initiatives.
• Monitor and Evaluate: Establish monitoring systems to regularly assess the environmental, social, and economic impacts of ecotourism activities. Track visitor satisfaction, ecological indicators, and the well-being of local communities to guide decision-making and improvement efforts.

By implementing sustainable practices, we can ensure that ecotourism operations have a positive impact on the environment, local communities, and future generations of travelers. Remember, small actions can make a big difference when it comes to conserving our precious natural resources.

Showcasing Unique Ecotourism Destinations

Showcasing unique ecotourism destinations is key to attracting visitors who are seeking immersive and sustainable travel experiences. By highlighting the distinctive natural landscapes, biodiversity, and cultural heritage of these destinations, we can inspire travelers to explore and engage with ecotourism offerings. Here are some strategies for effectively showcasing unique ecotourism destinations:

• Highlight Natural Beauty: Emphasize the stunning natural landscapes, such as pristine forests, mountains, waterfalls, or coastal areas, that make the destination unique. Showcase these landscapes with captivating imagery and vivid descriptions to evoke a sense of awe and curiosity among potential visitors.
• Focus on Biodiversity: Highlight the rich biodiversity found in the ecotourism destination. Feature iconic and rare species, including wildlife, plants, and marine life, that are unique to the area. Educate visitors about conservation efforts and the importance of protecting these habitats.
• Emphasize Cultural Heritage: Showcase the cultural heritage and traditions of the local communities in the ecotourism destination. Highlight their unique customs, arts, crafts, music, and culinary traditions. Encourage visitors to engage in cultural experiences, such as learning traditional crafts or participating in local festivals.
• Create Engaging Content: Develop compelling content that tells the story of the ecotourism destination. Utilize storytelling techniques to create a narrative that resonates with the audience. Incorporate personal experiences, testimonials, and local perspectives to bring the destination to life.
• Utilize Digital Platforms: Leverage digital platforms to showcase the ecotourism destination’s unique features. Create a visually appealing website or dedicated landing page that provides comprehensive information about the destination, including activities, accommodations, and local experiences. Utilize social media platforms, blogs, and online travel communities to share captivating stories, photos, and videos.
• Collaborate with Influencers and Bloggers: Partner with influential travel bloggers, photographers, and social media influencers who align with the values of sustainable and responsible travel. Invite them to experience the destination firsthand and share their experiences with their followers, amplifying the reach and impact of your destination’s promotion.
• Offer Unique Experiences: Develop and promote unique and immersive experiences that showcase the best of the ecotourism destination. This could include guided nature walks, wildlife spotting, cultural immersion activities, or eco-friendly adventure sports. Highlight the authenticity and exclusivity of these experiences to attract discerning travelers.
• Form Partnerships for Destination Marketing: Collaborate with tourism boards, local businesses, and travel associations to jointly market the ecotourism destination. Participate in travel fairs, trade shows, and sustainable tourism events to showcase the destination’s unique offerings. Develop targeted marketing campaigns that position the destination as a must-visit for eco-conscious travelers.
• Incorporate Sustainable Tourism Practices: Highlight the destination’s commitment to sustainable tourism practices. Promote eco-friendly accommodations, responsible tour operators, and adherence to sustainability certifications. Demonstrate how the destination balances tourism growth with natural resource conservation and community involvement.
• Provide Local Insights and Travel Tips: Offer practical travel information, local insights, and tips to help visitors plan their trip. This could include information on responsible travel practices, local customs and etiquette, best times to visit, and eco-friendly transportation options. Empower visitors to make informed choices while experiencing the destination.

By showcasing the unique ecotourism destinations in a captivating and authentic way, we can inspire travelers to embark on sustainable journeys and make a positive impact on the environment and local communities.

Ecotourism presents a transformative approach to travel, offering opportunities for immersive and sustainable experiences while contributing to the well-being of the environment and local communities. By understanding the principles of ecotourism and implementing effective strategies for promotion, we can unlock its potential for positive change.

Throughout this article, we have explored various aspects of promoting ecotourism, from understanding its core principles to addressing the challenges it faces. We have discussed the benefits of ecotourism, including the conservation of natural resources, the promotion of environmental awareness, and the economic opportunities it presents for local communities.

To effectively promote ecotourism, it is crucial to engage with stakeholders, foster collaboration with local communities, and work closely with government bodies. By involving these key players, we can align interests, leverage resources, and ensure the long-term sustainability of ecotourism initiatives.

Implementing sustainable practices, such as waste reduction, conserving water and energy, and supporting local products, is essential for minimizing the negative impacts of tourism and protecting the environment. Additionally, showcasing the unique features of ecotourism destinations, including their natural beauty, biodiversity, and cultural heritage, is vital for attracting environmentally conscious travelers.

In conclusion, promoting ecotourism requires a holistic and collaborative approach that encompasses awareness, education, stakeholder engagement, and sustainable practices. By adopting these strategies and involving all relevant stakeholders, we can create a positive impact on the environment, support local communities, and foster a greater appreciation and understanding of our planet’s natural wonders.

Let us embrace ecotourism as a transformative force that not only enriches travelers’ experiences but also contributes to the preservation of our precious natural resources for generations to come.

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7 Best Practices for Promoting Sustainable Tourism

We’ve got something pretty awesome to share with you today. We know how much you love traveling, exploring, and being part of something bigger. So, we’ve compiled a list of 7 best practices on how to promote sustainable tourism. Yep, you heard it right – sustainable travel can be a total game-changer.

Get ready to engage with local communities, support eco-friendly accommodations, and preserve cultural heritage. Together, we can make a difference and create a world we can all proudly belong to. Let’s dive in!

Engage Local Communities

To promote sustainable tourism, it’s important for us to actively engage local communities by collaborating with them in decision-making processes.

Community involvement and local empowerment are key factors in ensuring that tourism benefits the people living in the destinations we visit. By involving the local community in tourism planning and development, we can achieve a more inclusive and sustainable approach.

This means seeking their input, listening to their concerns, and involving them in the decision-making process. We must empower local communities by providing them with the necessary tools, resources, and training to actively participate in the tourism industry.

This can include capacity building programs, educational initiatives, and opportunities for entrepreneurship. By working together, we can create a sense of belonging and ownership, where the local community feels valued and empowered, leading to a more sustainable and mutually beneficial tourism experience.

Support Eco-Friendly Accommodations

When it comes to supporting eco-friendly accommodations, there are several points to consider. First, look for green lodging options that prioritize sustainability and environmental responsibility. Second, make eco-conscious hotel choices by researching their practices and certifications.

Finally, consider sustainable accommodation alternatives such as eco-lodges, eco-resorts, or even staying in local homes through platforms like Airbnb .

Green Lodging Options

One of the key ways we can support sustainable tourism is by choosing to stay at eco-friendly accommodations. By opting for green lodging options, we can contribute to sustainable travel and help protect the environment.

Here are three reasons why staying at eco-friendly accommodations is a great choice:

• Reduced carbon footprint : Eco-friendly accommodations prioritize energy efficiency and use renewable energy sources, which helps reduce greenhouse gas emissions. By staying at these establishments, we can minimize our carbon footprint and contribute to a healthier planet.
• Conservation of natural resources: Eco-friendly accommodations often implement water-saving measures, such as low-flow toilets and showerheads, as well as recycling programs. By supporting these initiatives, we can help conserve precious natural resources and promote sustainability.
• Support for local communities: Many eco-friendly accommodations prioritize supporting local communities through initiatives such as sourcing local products and promoting cultural heritage. By staying at these establishments, we can contribute to the local economy and foster a sense of belonging.

Choose eco-friendly accommodations for your next trip and make a positive impact on the environment and local communities. Together, we can create a more sustainable future for tourism.

Eco-Conscious Hotel Choices

Let’s explore our options for eco-conscious hotel choices to support eco-friendly accommodations.

When it comes to sustainable hotel design, there are several factors to consider. Look for hotels that have obtained green building certification, such as LEED (Leadership in Energy and Environmental Design) or BREEAM (Building Research Establishment Environmental Assessment Method) . These certifications ensure that the hotel meets strict standards for energy efficiency, water conservation, waste management, and use of sustainable materials.

By choosing a hotel with these certifications, you can rest assured that you’re supporting an establishment that prioritizes environmental responsibility.

Additionally, look for hotels that implement eco-friendly practices, such as recycling programs, energy-efficient lighting, and organic and locally sourced food options.

Together, we can make a difference by consciously selecting hotels that align with our values of sustainability and conservation.

Sustainable Accommodation Alternatives

To continue our exploration of sustainable tourism practices, let’s now delve into the various alternatives for sustainable accommodations that actively support eco-friendly practices.

When it comes to finding eco-friendly resorts, there are a few options that not only provide a luxurious experience but also prioritize sustainability. These resorts are designed with environmentally friendly materials, utilize renewable energy sources, and implement responsible waste management practices. By choosing eco-friendly resorts, we can support businesses that are committed to reducing their carbon footprint and preserving the natural beauty of the surrounding areas.

Another sustainable accommodation option is sustainable camping. With a wide range of eco-friendly camping gear available, we can enjoy the great outdoors while minimizing our impact on the environment.

Promote Responsible Travel Behavior

Let’s talk about how we can promote responsible travel behavior to ensure a more sustainable tourism industry.

One key aspect is educating tourists on sustainability, raising awareness about the impact of their choices and actions on the environment and local communities.

Additionally, we can encourage eco-friendly transportation options, such as cycling or using public transportation, to reduce carbon emissions and minimize the ecological footprint of travelers.

It’s time for us to take action and make responsible travel a priority for a greener and more sustainable future.

Educate Tourists on Sustainability

We can promote responsible travel behavior by educating tourists on sustainability. By providing them with sustainable travel tips and eco-conscious travel practices, we can empower them to make informed choices that benefit the environment and local communities.

Here are three essential ways to educate tourists on sustainability:

• Raise awareness: Inform tourists about the impacts of their actions on the environment and local cultures. Help them understand the importance of preserving natural resources and supporting local economies.
• Provide resources: Offer practical information and guidelines on sustainable travel practices, such as reducing waste, conserving water and energy, and respecting local customs and traditions.
• Encourage engagement: Inspire tourists to actively participate in sustainable initiatives, such as volunteering for conservation projects or supporting local businesses that prioritize sustainability.

Encourage Eco-Friendly Transportation

One of the key ways to promote responsible travel behavior is by encouraging tourists to use eco-friendly transportation options. By choosing sustainable transportation options, travelers can significantly reduce their carbon footprint and contribute to the preservation of the environment.

There are various ways to promote eco-friendly transportation, such as providing information on public transportation systems, promoting the use of bicycles or electric scooters for shorter distances, and encouraging carpooling or ridesharing services.

Additionally, it’s essential to educate tourists about the concept of carbon neutral travel and how they can offset their travel emissions by supporting projects that reduce greenhouse gas emissions.

By embracing eco-friendly transportation practices, tourists can actively contribute to sustainable tourism and protect the destinations they visit for future generations to enjoy.

Together, we can create a more sustainable and responsible travel culture.

Preserve Cultural Heritage

Preserving cultural heritage is essential for sustainable tourism as it allows us to safeguard the rich traditions and practices of local communities. By promoting cultural awareness and preserving traditional practices, we can create a sense of belonging and foster a deeper connection between travelers and the destinations they visit.

Here are three ways in which preserving cultural heritage can evoke emotion in the audience:

• Preserving Identity : Cultural heritage allows us to celebrate the unique identity of a community, showcasing their customs, rituals, and art forms. This preservation helps communities feel pride in their heritage and instills a sense of belonging among locals and visitors alike.
• Reviving History : Through the preservation of cultural heritage, we can revive the stories and narratives of the past. This evokes emotions of nostalgia, curiosity, and a desire to learn from the wisdom of our ancestors.
• Supporting Livelihoods : By promoting and preserving cultural heritage, we support local economies and livelihoods. This creates a sense of purpose and fulfillment among community members, fostering a supportive and welcoming environment for visitors.

Preserving cultural heritage not only enriches our travel experiences but also ensures the sustainability of tourism for generations to come. Let’s embrace and protect the cultural tapestry that makes each destination unique.

To further promote sustainable tourism, it’s important to educate tourists on the principles of sustainability and their role in preserving the environment and supporting local communities. Sustainable travel initiatives and environmental awareness campaigns play a crucial role in creating a sense of responsibility among tourists. By educating them on sustainable practices, we can empower them to make informed choices during their travels.

One way to educate tourists is through interactive workshops and seminars that focus on sustainability. These sessions can cover topics such as reducing carbon footprint, conserving water and energy, and supporting local businesses. Additionally, providing tourists with informational brochures and guides that highlight sustainable practices and local initiatives can help raise awareness and encourage responsible behavior.

By educating tourists on sustainability, we can foster a sense of belonging and collective responsibility towards the destinations we visit. Together, we can preserve the natural beauty and cultural heritage of these places for future generations to enjoy.

Let’s embrace sustainable tourism and make a positive impact on the world.

Collaborate With Local Organizations

To effectively promote sustainable tourism, we collaborate with local organizations, enhancing our efforts to preserve the environment and support community development. By forming strong local partnerships, we’re able to amplify our impact and create a sense of belonging within the community.

Here are three key ways in which our collaboration with local organizations fosters community involvement:

• Economic empowerment: We work closely with local businesses and artisans, promoting their products and services to our tourists. This not only boosts the local economy but also empowers community members to take pride in their work.
• Environmental conservation: Through partnerships with local environmental organizations, we actively participate in conservation efforts. Together, we undertake initiatives such as beach clean-ups, tree planting, and wildlife preservation, ensuring a sustainable environment for both tourists and locals.
• Cultural preservation: We collaborate with local cultural organizations to celebrate and preserve the unique traditions and heritage of the community. Through cultural events, workshops, and interactive experiences, we provide tourists with an authentic and immersive cultural experience while supporting the preservation of local traditions.

Implement Effective Waste Management Systems

Our next step on how to promote sustainable tourism is to establish effective waste management systems. Waste reduction and recycling initiatives are key components in ensuring that tourism activities have minimal negative impact on the environment. By implementing these systems, we can minimize the amount of waste generated and maximize the resources that can be recovered and reused.

This not only helps to conserve natural resources, but also reduces pollution and greenhouse gas emissions. To achieve this, we can collaborate with local waste management organizations to develop comprehensive waste management plans that include strategies for waste segregation, recycling, and composting.

Additionally, we can educate tourists and local communities about the importance of waste reduction and recycling, and provide them with the necessary infrastructure and facilities to properly dispose of their waste. Together, we can create a sustainable tourism industry that preserves our natural environment for future generations.

By implementing these 7 best practices for promoting sustainable tourism, we can make a significant impact on preserving our planet and benefiting local communities.

Did you know that for every $100 spent by tourists in developing countries, only $5 remains in the local economy? By engaging local communities and supporting eco-friendly accommodations, we can ensure that more of our tourism dollars go directly to the people who need it most.

Let’s travel responsibly and create a sustainable future for all.

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

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" GSTC Destination Criteria ." Global Sustainable Tourism Council.

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A sanitary mask lies on the ground at Frankfurt Airport Image:  Reuters/Ralph Orlowski

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.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} The Great Reset is affecting economies, industries and global issues

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Stay up to date:, the great reset.

• Tourism rose to the forefront of the global agenda in 2020, due to the devastating impact of COVID-19
• Recovery will be driven by technology and innovation – specifically seamless travel solutions, but it will be long, uneven and slow
• Success hinges on international coordination and collaboration across the public and private sectors

Tourism was one of the sectors hit hardest by the global pandemic. 2020 was the worst year on record for international travel due to the global pandemic, with countries taking decisive action to protect their citizens, closing borders and halting international travel.

The result was a 74% decline in international visitor arrivals, equivalent to over $1 trillion revenue losses , and an estimated 62 million fewer jobs . The impact on international air travel has been even more severe with a 90% drop on 2019 , resulting in a potential $1.8 trillion loss. And while the economic impact is dire in itself, nearly 2.9 million lives have been lost in the pandemic.

The path to recovery will be long and slow

Countries now face the challenge of reopening borders to resume travel and commerce, while protecting their populations’ health. At its peak, the World Tourism Organization (UNWTO) reported in April 2020 that every country on earth had implemented some travel restriction , signalling the magnitude of the operation to restart travel.

Have you read?

Tourism industry experts fear long road to recovery, how we can prioritize sustainability in rebuilding tourism, covid-19 could set the global tourism industry back 20 years.

Consequently, the path to recovery will be long and slow. The resurgence of cases following the discovery of new variants towards the end of last year delivered another disappointing blow to the travel industry. Any pickup over the summer months was quashed following a second wave of lockdowns and border closures . Coupled with mixed progress in the roll-out of vaccination programs, I predict that we will not see a significant rebound in international travel until the middle of this year at best.

Others echo my fears. The International Air Transport Association (IATA) forecasts a 50.4% improvement on 2020 air travel demand, which would bring the industry to 50.6% of 2019 levels . However, a more pessimistic outlook based on the persistence of travel restrictions suggests that demand may only pick up by 13% this year, leaving the industry at 38% of 2019 levels. McKinsey & Company similarly predict that tourism expenditure may not return to pre-COVID-19 levels until 2024 .

How to enhance sustainability, inclusivity and resilience

Given its economic might – employing 330 million people, contributing 10% to global GDP before the pandemic, and predicted to create 100 million new jobs – restoring the travel and tourism sector to a position of strength is the utmost priority.

The Great Reset provides an opportunity to rethink how tourism is delivered and to enhance sustainability, inclusivity and resilience. We must also address the challenges – from climate change and “ overtourism ” to capacity constraints – that we faced before the pandemic, while embracing traveller preferences, as we rebuild.

A 2018 study found that global tourism accounted for 8% of global greenhouse gas emissions from 2009 to 2013 ; four times higher than previous estimates. Even more worryingly, this puts progress towards the Paris Agreement at risk – recovery efforts must centre around environmental sustainability.

Furthermore, according to a study on managing overcrowding, the top 20 most popular global destinations were predicted to add more international arrivals than the rest of the world combined by 2020 . While COVID-19 will have disrupted this trend, it is well known that consumers want to travel again, and we must address the issues associated with overcrowding, especially in nascent destinations, like Saudi Arabia.

The Great Reset is a chance to make sure that as we rebuild, we do it better.

Seamless solutions lie at the heart of travel recovery

Tourism has the potential to be an engine of economic recovery provided we work collaboratively to adopt a common approach to a safe and secure reopening process – and conversations on this are already underway.

Through the G20, which Saudi Arabia hosted in 2020, our discussions focused on how to leverage technology and innovation in response to the crisis, as well as how to restore traveller confidence and improve the passenger experience in the future .

At the global level, across the public and private sectors, the World Economic Forum is working with the Commons Project on the CommonPass framework , which will allow individuals to access lab results and vaccination records, and consent to having that information used to validate their COVID status. IATA is trialling the Travel Pass with airlines and governments , which seeks to be a global and standardized solution to validate and authenticate all country regulations regarding COVID-19 travel requirements.

The provision of solutions that minimize person-to-person contact responds to consumer wants, with IATA finding that 85% of travellers would feel safer with touchless processing . Furthermore, 44% said they would share personal data to enable this, up from 30% months prior , showing a growing trend for contactless travel processes.

Such solutions will be critical in coordinating the opening of international borders in a way that is safe, seamless and secure, while giving tourists the confidence to travel again.

Collaboration at the international level is critical

The availability of vaccines will make this easier, and we have commenced our vaccination programme in Saudi Arabia . But we need to ensure processes and protocols are aligned globally, and that we support countries with limited access to vaccinations to eliminate the threat of another resurgence. It is only when businesses and travellers have confidence in the systems that the sector will flourish again.

In an era of unprecedented data and ubiquitous intelligence, it is essential that organizations reimagine how they manage personal data and digital identities. By empowering individuals and offering them ways to control their own data, user-centric digital identities enable trusted physical and digital interactions – from government services or e-payments to health credentials, safe mobility or employment.

The World Economic Forum curates the Platform for Good Digital Identity to advance global digital identity activities that are collaborative and put the user interest at the center.

The Forum convenes public-private digital identity collaborations from travel, health, financial services in a global action and learning network – to understand common challenges and capture solutions useful to support current and future coalitions. Additionally, industry-specific models such as Known Traveller Digital Identity or decentralized identity models show that digital identity solutions respecting the individual are possible.

The approach taken by Saudi Arabia and its partners to establish consensus and build collaborative relationships internationally and between the public and private sectors, should serve as a model to be replicated so that we can maximize the tourism sector’s contribution to the global economic recovery, while ensuring that it becomes a driver of prosperity and social progress again.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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Sustainable Tourism, Culture and Heritage Promotion

Development, Management and Connectivity

• Conference proceedings
• © 2024
• Jorge Chica-Olmo 0 ,
• Miroslav Vujičić 1 ,
• Rui Alexandre Castanho   ORCID: https://orcid.org/0000-0003-1882-4801 2 ,
• Uglješa Stankov   ORCID: https://orcid.org/0000-0002-7731-592X 3 ,
• Eliana Martinelli 4

Department of Quantitative Methods for Economics and Business, University of Granada, Granada, Spain

You can also search for this editor in PubMed   Google Scholar

Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, Serbia

Wsb university, dabrowa gornicza, poland, department of civil and environmental engineering, university of perugia, perugia, italy.

• Showcases the important aspects of sustainable tourism
• Highlights the conservation of cultural heritage through social and economic development
• Reinvests in the local region

Part of the book series: Advances in Science, Technology & Innovation (ASTI)

Included in the following conference series:

• CST: The International Conference on Cultural Sustainable Tourism

Conference proceedings info: CST 2022.

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Table of contents (26 papers)

Front matter, aspects of a sustainable tourism, a readable wukang building: a case study on cultural sustainable tourism (cst).

• Xiangchong Pan, Yinan Guo, Wei Zhong, Fei Yin

Sustainable Tourism Development in Less Touristy Destinations; The Case of Epirus, Greece

• Eleni Gimouki

Actual Conditions of Tourist Guides in the Covid-19 Pandemic: Ecuador Case Study

• Angélica González-Sánchez, Fernanda Navas-Moscoso, Sylvia Andrade-Zurita, Edgar Encalada-Trujillo

Accessible Tourism Businesses as a Means of Promoting Sustainable Cultural Tourism in Thessaloniki, Greece

• Dimitris Kourkouridis, Asimenia Salepaki

A Bottom-Up Approach for Sustainable Cultural Tourism in Ladakh: An Initiative Taken by Women and Homestays

• Skalzang Dolma, Ashwani Kumar

Promotion of World Heritage Sites in Kyoto, Japan

• Rodolfo Delgado

CittaSlow: Hospitality and Sustainable Urban Tourism Development. The Case of Vizela (Northern Portugal)

• Eduardo Cordeiro Gonçalves, António J. D. V. T. Melo, Ricardo Jorge da Costa Guerra

Future Prospects and Trends of Tourism

Contemporary digital age pilgrimage in chichibu in japan.

• Chieko Nakabasami

Digital Interpretation as a Visitor Management Strategy: The Case of Côa Valley Archeological Park and Museum

• Gorete Dinis, Maria João Carneiro, Michelle Maiurro, Maria Mota, Rita Abrunhosa

The Role of Social Media in the Conservation and Safeguard of Gastronomy as Intangible Cultural Heritage

• Makhabbat Ramazanova, Raquel Santos Cardoso, Isabel Vaz de Freitas

Sustainable Cultural Tourism and Virtual Reality the Contribution of the New Technologies Applications in the Fields of Preservation and Sustainable Tourism Management of the Cultural Heritage. The Case of Greece

• Ioanna C. Chatzopoulou

Cultural Heritage and Sustainable Environment

Ecotourism and rural sustainable development, albania case, blezënckë village.

• Juljan Veleshnja

Heritage in Socio Economic Sustainable Development: The Salzedas and São João de Tarouca Case

• João Pedro Almeida Mendonça

Tourists’ Perceptions of the Image of the Peneda-Gerês National Park

• H. Martins, António José Pinheiro

Cultural Heritage, Tourism and Sustainable Development. The Model of the Cultural Heritage Digital Media Lab

• Fernando Faria Paulino, Tiago Cruz

The World Heritage Classification in Urban Tourism Destinations: Perspectives for the City of Porto, Portugal

• António José Pinheiro, Hugo Martins

Other volumes

• Sustainable Tourism
• Heritage Perseverance
• Cultural Identity
• Cultural Development
• Sustainable Economy
• Socioeconomic Tourism Impact
• Sustainable Ecotourism
• Geocultural and Diversity Effect
• Development of Tourism

About this book

This proceedings book explores future prospects of cultural, heritage, and religious tourism and how it can impact the socioeconomic complexity of a community and future developments. It includes chapters on contemporary digital age pilgrimage, digital interpretation as a management strategy, tourism in the era of digital communication, and the role of social media in conserving intangible cultural heritage.

This book focuses on policies and mechanisms for heritage preservation. It includes cultural heritage tourism management, how the digitalization of data has impacted and further developed tourism, World Heritage classification in urban tourism destinations, cultural tourism products, and experiences. Moreover, it discusses the sustainable environment and geography in tourism. It covers topics such as ecotourism and rural sustainable development, heritage in socioeconomic sustainable development, and tourists' perceptions of tourism.

Anotherpart of the book explores the social and economic impacts of tourism. It includes chapters on cycling tourism along the Elbe, residents' perceptions of the socioeconomic benefits of restaurants, architecture of historical mosques, tourism as a driver of soft power, tourists' perceptions of service quality, tourism during the Covid-19 pandemic, gastronomic narratives in tourism, and residents' perceptions of festivals. Also, it pinpoints the focus on user interaction-based development. It includes chapters on the role of community-led initiatives in heritage revitalization and addressing connectivity issues between historical and natural touristic heritage sites.

These research papers provide valuable insights into the multidimensional nature of cultural sustainable tourism, covering a wide range of topics and offering diverse perspectives on its development, management, and impact.

Editors and Affiliations

Jorge Chica-Olmo

Miroslav Vujičić, Uglješa Stankov

Rui Alexandre Castanho

Eliana Martinelli

About the editors

Jorge Chica-Olmo is Full Professor at the University of Granada, Spain, in the Department of Quantitative Methods for Economics and Business. Its research is about spatiotemporal analysis of socioeconomic phenomena. He interested in the development and application of geostatistics, spatial econometrics, and geographic information systems in different areas as real estate, tourism, transport, violence, energy, wellbeing, public administration, etc. He published numerous articles in journals such as Urban Studies, Journal of Real Estate of Finance and Economics, Journal of Real Estate Research, The Geographical Journal, Socio-Economic Planning Sciences, Cities, Tourism Management, Journal of Sustainable Tourism, Energy Economics, Social Indicators Research, etc.

Prof. Dr. Miroslav Vujičić is Associate Professor at the University of Novi Sad, Faculty of Sciences. He is Main Evaluator for impact assessment of European Capital of Culture Novi Sad 2022 and Chief Researcher for sustainability and impact assessment for Expo 2020 Dubai. Main field of interest is decision making processes, sustainability and impact assessment, project management, green events, accessible and meaningful communication, sustainable cultural tourism and has proficiency skills in data gathering, analysis and interpretation of mathematical and statistical methods. He has published 53 research papers at Scopus indexed journals and has more than 753 citations in Scopus database. He is Experienced Project Manager as he participated on more than 30 international projects. He also participated as External Evaluator for European projects.

Rui Alexandre Castanho holds an International Ph.D. in Sustainable Planning in Borderlands and is the Vice-Coordinator of the Research Center on Innovation in Tourism, CITUR-Madeira (Portugal). Nowadays, he is a Professor at WSB University (Poland), a Professor at UNIR (Spain), and a visiting Professor at the University of Johannesburg, South Africa. Besides, he conducted post-doc research on the GREAT Project at the University of Azores, Ponta Delgada, Portugal. Furthermore, he collaborates with the VALORIZA - Research Center for the Enhancement of Endogenous Resources, Polytechnic Institute of Portalegre (IPP), Portugal; CITUR - Madeira - Centre for Tourism Research, Development and Innovation, Madeira, Portugal; ECIDES - UNIR, Spain and AQUAGEO Research Group - University of Campinas (UNICAMP), Brazil. Moreover, he graduated in Green Spaces Engineering and Agricultural Engineering and holds a Master's Degree in Planning, Audit, and Control in Urban Green Spaces. Furthermore, he was awarded the Doctor Honoris Causa for improving Borderlands communities' living standards and the connections enabled between Latin American and Central European Institutions by the UPCI - Lima, Peru.

Uglješa Stankov

Dr. Uglješa Stankov isFull Professor at the Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad. His main research areas are the strategic role of information technology in designing services and co-creating experiences.

Eliana Martinelli is an architect and Assistant Professor at the Department of Civil and Environmental Engineering, University of Perugia. Since 2012, she has carried out academic and professional research in Italy, Germany, Turkey, and Morocco. In 2017, she completed a PhD in Architectural Composition with honors at the IUAV University of Venice, with the first dissertation in Italy on the work of the Turkish architect Turgut Cansever, later published in the book Recomposing Unity. Turgut Cansever in Istanbul (2022). She has held teaching positions at the Université Euro-Méditerranéenne de Fès (Morocco), SRH Hochschule Heidelberg (Germany), the University of Pisa, the University of Florence, and theFederico II University of Naples. She has been a research fellow in the field of architectural and urban regeneration, specializing in memory and the involvement of communities in the enhancement of tangible and intangible heritage. She has published numerous essays and articles, and she is the co-founder of DAr: international biannual journal of architecture in the Islamic world.

Bibliographic Information

Book Title : Sustainable Tourism, Culture and Heritage Promotion

Book Subtitle : Development, Management and Connectivity

Editors : Jorge Chica-Olmo, Miroslav Vujičić, Rui Alexandre Castanho, Uglješa Stankov, Eliana Martinelli

Series Title : Advances in Science, Technology & Innovation

DOI : https://doi.org/10.1007/978-3-031-49536-6

Publisher : Springer Cham

eBook Packages : Earth and Environmental Science , Earth and Environmental Science (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

Hardcover ISBN : 978-3-031-49535-9 Published: 02 March 2024

Softcover ISBN : 978-3-031-49538-0 Due: 02 April 2024

eBook ISBN : 978-3-031-49536-6 Published: 01 March 2024

Series ISSN : 2522-8714

Series E-ISSN : 2522-8722

Edition Number : 1

Number of Pages : XVII, 290

Number of Illustrations : 9 b/w illustrations, 112 illustrations in colour

Topics : Sustainable Development , Tourism Management , Cultural Heritage , Environmental Management , Archaeology , Archaeology

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Travel, Tourism & Hospitality

Sustainable tourism in the U.S. - statistics & facts

Growth of sustainable tourism in the u.s., sustainability’s impact on the u.s. hospitality industry, key insights.

Detailed statistics

Market size of the sustainable tourism sector in the U.S. 2023

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Türkiye Develops a National Sustainable Tourism Program with the Global Sustainable Tourism Council (GSTC)

Türkiye develops a national sustainable tourism program with the global sustainable tourism council (gstc)..

Türkiye Tourism Promotion and Development Agency (TGA) has signed a collaboration agreement with the Global Sustainable Tourism Council (GSTC). The signing of the agreement marks an exemplary step toward sustainability as Türkiye (Turkey) becomes the first government in the world to develop a mandatory national program with the GSTC. Thanks to the new program, the Turkish tourism industry will accelerate its global sustainability practices.

The Turkish tourism industry will be restructured with the 3-year agreement signed with the GSTC, which manages the global standards in sustainable tourism, known as the GSTC Criteria . In the first stage of the agreement, which Türkiye signed as a government with the utmost gravity towards sustainability, the national program criteria will be determined and inspection firms will receive training. The first stage of the program will become operational in 2023. The second stage will be carried out gradually in 2025. The program is planned to be concluded by 2030, when all international standards will be met.

Bringing Türkiye to the forefront in sustainable tourism, the agreement will also help achieve the goals of The Paris Agreement, signed by Türkiye at the end of last year. As of 2022, Türkiye launched a transformation towards sustainability in the tourism industry and the collaboration with GSTC will highlight the country as a strong competitor in the international arena, while helping Türkiye catch up with international tourism trends.

Türkiye has taken an extensive series of measures with regards to transportation, accommodation, food and beverage, and congress facilities as well as the well-being and health conditions of passengers/guests and employees with the Safe Tourism Certification Program, which was implemented in 2020 and the first of its kind in the world. Nearly 12,000 facilities have been granted the Safe Tourism Certification so far. Within the scope of the program, the tourism industry, especially the accommodation facilities, will be subjected to both safe and sustainable standards. As of April 2022, accommodation facilities will gradually start to implement sustainable practices.

Türkiye Tourism Promotion and Development Agency (TGA) stated that TGA is very aware of the need for a transformation towards sustainability within the tourism sector as Türkiye is steeped in nature and traditional heritage, and the protection of our environment is of utmost importance. “Thanks to our work with GSTC, our visitors will have the chance to enjoy a responsible holiday in Türkiye, and our industry and partners will have the necessary tools to achieve responsible tourism.”

“TGA has impressed us very much with their plans for a highly comprehensive approach to moving Türkiye’s tourism sector to more sustainable forms. As such, we’re delighted to support their systematic approach with our standards and programs,” says Randy Durband, GSTC CEO.

About the GSTC

The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards, known as the GSTC Criteria. There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.

The GSTC Criteria form the foundation for Accreditation of Certification Bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services; but it accredits those that do. The GSTC is an independent and neutral USA-registered 501(c)3 non-profit organization that represents a diverse and global membership , including national and provincial governments, leading travel companies, hotels, tour operators, NGO’s, individuals and communities – all striving to achieve best practices in sustainable tourism.

Information for media and the press: https://www.gstcouncil.org/about/for-the-press/

About Türkiye Tourism Promotion and Development Agency (TGA)

Founded on July 15, 2019, Türkiye Tourism Promotion and Development Agency (TGA) is dedicated to delivering Türkiye as a brand and a popular destination in both domestic and international tourism markets; discover, develop and promote tangible and intangible natural, cultural, biological and manmade heritage assets; boost the tourism capacity of Türkiye, increase the rate of tourism investments in the national economy and raise the quality of service with short, medium and long term communication and marketing activities.

In line with tourism strategies and policies set by the Ministry of Culture and Tourism, the Agency will carry out all promotion, marketing and communication activities to serve Türkiye’s tourism goals, promote and market current tourism opportunities across the globe as well as discover, improve and establish potential areas of tourism. Operating under the auspices of the Ministry of Culture and Tourism, the Agency is subject to private law provisions. The Agency is made up of the Board of Directors, Executive Board, and Advisory Board, with the Board of Directors serving as the decision-making body. The Board of Directors comprises of 15 members chaired by the Minister of Culture and Tourism of the Republic of Türkiye.

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How to Optimize Promotion Tactics for Sustainable Tourism Product through 360-degree Communication? (Case Study in Poncokusumo, Malang)

Gabriella Sagita Putri 1 , Ida Bagus Ananta 1 , Hindam Basith Rafiqi 1 , Satria Fadil Persada 1 , Fosetta Elysia 1 and Kartika Laras Panduhati 1

Published under licence by IOP Publishing Ltd IOP Conference Series: Earth and Environmental Science , Volume 1324 , 7th International Conference on Eco Engineering Development 2023 08/11/2023 - 08/11/2023 Online Citation Gabriella Sagita Putri et al 2024 IOP Conf. Ser.: Earth Environ. Sci. 1324 012065 DOI 10.1088/1755-1315/1324/1/012065

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The presence of a tourism village in Indonesia might be viewed as an opportunity to strengthen small, micro, and medium-sized businesses as a driving force in the local economy. The goal of Micro Small Medium Enterprises (MSMEs) development is to create a tourism village supported by MSMEs that combines natural and culture attractions, local gastronomic and artisan, and public service facilities. Poncokusumo village, one of Malang's tourism villages, has a distinct personality when compared to other Malang tourism villages. The goal of this research is to look at promotional strategies for sustainable tourism products in Poncokusumo village to strengthen the village's tourism identity. This is a qualitative study in which the informants were chosen on purpose; they are the head of Poncokusumo village, the leader of the tourist local community (Pokdarwis), and an entrepreneur. According to the research findings, the 360-degree communication approach is best for supporting offline promotional operations. 360-degree marketing communication is also being considered to strengthen tourism village identity. A 360-degree model of marketing communication is built in three stages: pre-purchase, purchase, and post-purchase in a sustainable tourist product. This paper also contributed to the sustainable development goals which focus on decent work and economic growth. The existence of sustainable product in tourism village is an attraction that encourage local economic growth.

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Coastal Fortifications: a Cultural Link Between Europe and the Caribbean for Sustainable Tourism

Coastal fortifications, built over thousands of years with complex designs, not only hold historical and cultural value but also play a crucial role in the socio-economic development of local communities, especially when integrated into the tourism offer. These structures represent a common heritage between Europe and the Caribbean, with architectural styles, engineering techniques and strategic importance that highlight their shared legacy.

To explore how these fortifications can contribute to sustainable development and how their inclusion in the tourism offer can generate significant economic and social benefits, the UNESCO programme Transcultura: Integrating Cuba, the Caribbean, and the European Union through Culture and Creativity , funded by the European Union, organized the workshop ‘World Heritage Coastal Defence Systems in the Caribbean and Europe,’ from 23 to 25 April 2024, in Havana. The city, home to the UNESCO World Heritage property 'Old Havana and its Fortifications System,' served as the venue for the event. The workshop was attended by more than 70 managers of European and Caribbean coastal fortifications, cultural authorities and tourism sector officials, as well as specialists and entrepreneurs.

I am pleased that this workshop has created a bridge for exchange on this shared heritage between the European Union and the Caribbean. The fact that spaces like this serve to create collaborative networks is the best legacy that Transcultura can leave.

Through lectures, presentations of experiences, round tables, thematic panels, debate groups, and technical visits, participants identified economic activities that could expand opportunities for young cultural professionals by linking creative products and services with the international tourism market. Among the topics discussed were the new uses of fortifications as cultural resources for sustainable development without endangering their Outstanding Universal Value, the impacts of climate change on tourism and disaster risk management, as well as community participation.

International experience has shown that including fortifications in the tourism offer contributes to generating jobs and increasing income. With the recovery of tourism after the impacts of the global pandemic, it is crucial to move towards more sustainable and resilient tourism, and creativity has become a fundamental tool to achieve this purpose’.

Furthermore, the participants debated about the creation of an ‘interregional cultural corridor’ of coastal defence systems in the Caribbean and Europe. This aims to enhance and safeguard the heritage attributes of these fortifications while promoting interest in Caribbean destinations.

The fortifications were not only designed to defend the city, but also to deter attacks, projecting a sense of impregnability. Although the relationship between the war world and fortifications can be difficult to explain, these structures possess inherent values - technological, territorial, landscape, and human - that were crucial in their time and constitute the cultural legacy of an era.

In parallel with this event, the workshop ‘Entrepreneurship and Cultural Heritage Tourism: Exploring Opportunities and Challenges at World Heritage properties’ took place, with creative entrepreneurs from 6 Caribbean countries, aiming to raise awareness and strengthen their capacities for the conservation and promotion of these sites, on which their businesses largely depend.

An exhibition fair with 24 enterprises (17 from Cuba and 7 from the Caribbean) served as the culmination of both workshops at the Castillo de la Real Fuerza in Havana. This event was an example of one of the uses that can be given to these spaces and served as a showcase for the diversity of creative projects linked to World Heritage properties.

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Promotion of Rural Tourism Destination for Community and Sustainable Destination Development: An Indigenous Study

Introduction.

Research for rural tourism development has both positive and negative effect of tourism on local community development, social, cultural and environmental and economic factors (Dai, 2023). Sociocultural attribute explains about the cultural value of rural areas, including social and cultural characteristics of local communities. Based on a socio-cultural interpretation, this study maintains that rurality is fundamentally the personification of rural culture. To reflect and gauge rurality also known as the cultural connotation of rurality. we need go back to the rural culture. Few studies have measured the cultural significance of rurality in rural tourism or the correlation between the two, despite the fact that rurality is vital to rural tourism inheriting the definition from a socio-cultural perspective (Chen, 2023). Thus, this research aims to systematically dissect the influence of tourist visitors and destination development for SDGs.

Many rural destinations have their own unique culture, ethnic existence and geographical roots. Developing rural tourism can be made easy having connection between small and medium tour operators, stakeholders. However, more job opportunities can be provided to the rural communities. The early stages of the development of heritage tourism should involve familiarizing oneself with planning, promotion, and marketing activities. Even though UNESCO was designating certain historical and archaeological sites as World Heritage Sites, The public's awareness of the attractions available at these locations is surprisingly limited (Shiong, 2017). Even though the development goes with positive direction, there are some negative drivers like seasonal opportunities in rural areas (Wilson S et al., 2001). Other challenges faced in rural areas are agriculture restructuring, lack of service provision, communication, survival of local communities and lack of promotions small rural family houses. Rural Tourism occurs in non-urbanised areas, typically include associated domains in the umbrella are natural resources, Agriculture, Folklore, national parks, forest, traditions, culture, ethnic practices, sustainability. Rural areas with geographical potential, with cultural and historic monuments can be considered most to improve rural tourism, including traditions, healthy food, outdoor activities, recreational activities. Apart from the before said agendas rural areas may consider more for cultivating organic agricultural products for generation of revenue. Rural households may be developed to provide accommodation facilities, and developing the images of rural destination. This case provide solution for the development of framework for the Government and Non-Government Agencies to develop the destination with in the strategical framework like Destination promotion, Destination Marketing, Quality of rural tourism products. This framework develops the satisfaction of the customers.

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A United Vision for Nature - 'Nature Positive' Report Marks New Collaborative Era in Travel & Tourism

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• 22 Apr 2024

WTTC, UN Tourism and the Sustainable Hospitality Alliance join forces to support Nature Positive Tourism

The leading players of Travel & Tourism globally have published a landmark joint report setting out their joint plan to help halt and reverse biodiversity loss.

Launched on Earth Day 2024, "Nature Positive Travel & Tourism in Action" is the creation of the high-level 'Nature Positive Tourism Partnership, made up of the World Travel & Tourism Council ( WTTC ), the World Tourism Organization ( UN Tourism ) and the Sustainable Hospitality Alliance ( the Alliance ).

For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD)

Developed in collaboration with specialist consultancy ANIMONDIAL, the report is the sector's pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN's Biodiversity Plan.

It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships.

By offering actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism's resilience, but also empowers businesses to become stewards of nature.

Historic partnership for nature

Ms. Julia Simpson, WTTC President & CEO , said: "This historic partnership with Travel & Tourism heavyweights is a significant step in our collective journey towards a more sustainable and responsible sector. This report is not merely a publication but a movement towards integrating environmental stewardship into the core of travel experiences. As we celebrate Earth Day, let us heed the call to nurture and protect our destinations. Our sector's reliance on nature, coupled with our expertise in creating inspiring and memorable experiences, means we are ideally placed to be guardians of nature."

Mr. Zurab Pololikashvili, Secretary-General of UN Tourism , said: "For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD). This pivotal new collaboration among key global players sets a robust framework for sustainable practices that not only drive significant impact but also exemplify the power of united efforts in conserving biodiversity. This report is a testimony to what we can achieve together for nature's preservation, inspiring a global movement towards more sustainable and resilient tourism."

Mr. Glenn Mandziuk, Sustainable Hotel Alliance CEO , said: "This report is a milestone for Travel and Tourism, representing our commitment as an industry to protect and conserve nature. The Alliance is proud to contribute to and collaborate on this insightful and action-orientated report which will bring tangible change to destinations around the world, supporting biodiversity.  Nature underpins our society, economies and indeed our very existence. The hospitality industry is today a leader amongst industries in its Nature Positive approach and this report signifies how much our industry understands the true value of nature."  

Expert-led coalition

Recognising that the sector has a critical role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect destinations upon which it depends.

The commitment of the Partnership to work towards "net positive for nature" draws on extensive consultation with experts from business, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).

The report, which follows the 2022 WTTC report "Nature Positive Travel & Tourism", includes practical frameworks and real-world examples that encourage both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.

Related links

• Download News Release on PDF
• Report “Nature Positive Travel & Tourism”
• UN Tourism Biodiversity
• Sustainable Hospitality Alliance

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