tour of america's dairyland 2023 schedule

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Tour of America's Dairyland

The largest competitive road cycling series in the U.S. June 13-23, 2024

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Bike Racing Series Announces 2023 Milwaukee Dates

Professional cycling returns to Bay View and Downer Avenue in June.

The 2019 Tour of America’s Dairyland Downer Classic. Photo from TOAD.

It might be hard to envision given the temperatures outside right now, but the 14th annual Tour of America’s Dairyland bicycle racing series will roll into Milwaukee in June.

Organizers announced the 2023 race lineup earlier this month. Two city of Milwaukee races are included: Bay View on Thursday, June 22 and Downer Avenue on Saturday, June 24. West Allis, Shorewood and Wauwatosa also are hosting races.

Bicyclists compete in timed races, completing lap after lap on city streets. An announcer keeps the crowd informed on what’s happening, with pace cars and video display boards also tracking the action. Professional racers peak at speeds of approximately 35 miles per hour on flat courses, with a number of the courses offering challenging hills. Action picks up not just at the end of the race for the overall winner, but also for single-lap sprints (primes) with cash or gear prizes.

All of the races are free to attend, with larger crowds forming later in the day for the professional races.

One race isn’t on the list: Brady Street . The series looped around the Lower East Side neighborhood last year for the first time, but it isn’t listed this year and its Thursday placement is now filled by the Bay View race. The race locations are sponsored by local host groups or businesses.

Announced Schedule

• June 15: Janesville
• June 16: East Troy
• June 17: Grafton (American Criterium Cup Race)
• June 18: Manitowoc
• June 19: De Pere
• June 20: West Allis
• June 21: Mt. Pleasant
• June 22: Bay View
• June 23: Shorewood
• June 24: Downer Avenue
• June 25: Wauwatosa

More details on the day-of schedules, rider registration and volunteering are available on the ToAD website .

UPDATE: After publication a TBD date for June 19 was announced as De Pere.

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Tour of America’s Dairyland: East Troy Cycling Classic

More information.

The Kwik Trip Tour of America’s Dairyland (ToAD) offers high-energy cycling action featuring Pro and Amateur racers from across the nation and around the world, showcasing male and female athletes from a wide range of ages and skill levels. But ToAD is more than cycling…it’s a massive neighborhood block party complete with entertainment, family fun, and kids activities. And it’s FREE to come and watch. So grab a cowbell, and become an instant fan! Experience communities you’ve never before visited, or get to know your own downtown a little better.

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The Tour of America's Dairyland bike racing series is back this summer with several Milwaukee area stops

Good news for fans of bicycles, racing, summer and Wisconsin. 

The Tour of America's Dairyland — the nation's largest multiday road bike racing series — is returning to Milwaukee area streets June 16-27.

The 2020 tour was canceled because of the coronavirus pandemic.

The tour will look a bit different this year, partly because of coronavirus safety precautions and partly because of the absence of a few popular stops. 

But Bill Koch, executive director for Tour of America's Dairyland, is "ecstatic" that the race is back. He said the number of racers in the event this year should exceed the number of racers in 2019. 

In past races, nearly 150,000 participants and spectators took part. 

"I think, like many sporting events, like any type of event, the people that participate in them are so anxious to get back to some type of competition and participation, and bike racing is really in the same boat," Koch said. 

The event this year will feature two Wauwatosa stops, two Milwaukee Mile Speedway stops at Wisconsin State Fair Park and stops in Grafton and Shorewood. The race will also be in Janesville and Manitowoc for two days each. 

"Tour of America's Dairyland has put Wisconsin on the map around the globe," Koch said. "It's a really proud moment for all of us to celebrate." 

The Milwaukee stops, which were originally planned for Brady Street and Downer Avenue, will not be included this year. Koch said they weren't able to finalize approvals in time with the business improvement districts of those two areas, mainly because of COVID-19 related safety concerns. 

Koch said those stops will be back in 2022.

"If it wasn't for Janesville, Manitowoc and even Wauwatosa saying we can host you for two days, TOAD wouldn't be happening this year," Koch said. 

It's the first time the race will be in Wauwatosa's Village area. The Village will have live music for the event, as well as food and beverage vendors and a makers market.

Michelle Haider, director of the Wauwatosa Village Business Improvement District, said they'll do their best to keep participants and onlookers safe with plenty of hand sanitizer stations and spread out restrooms. In addition, organizers will ask people to walk the same direction on the north side or south side of the street.

Haider said the Village area is blessed with a lot of nearby public and park space, which will be used to help keep people safely distanced.

The other Wauwatosa stop will be in the Washington Highlands neighborhood. 

Koch said they'll encourage spectators to keep their distance and to spread out. There also won't be as many tents and vendors on site this year.

The tour already has a risk mitigation officer and will have safety personnel on site to provide safety checks. 

Koch also said they plan to implement a new online awards system and will allow people to register only online — two measures to eliminate people waiting in line.

"The list is already quite extensive on mitigation activities and efforts that we’ll have to do to make sure we can make things as safe as possible," Koch said in a past interview.

Koch encouraged onlookers to check the local event Facebook pages before they head out to the races, to make sure they know the rules and guidelines.

The schedule 

Wednesday, June 16: Milwaukee Mile (juniors only)

Thursday, June 17: Janesville 

Friday, June 18: Janesville

Saturday, June 19: Grafton

Sunday, June 20: Rest Day 

Monday, June 21: Manitowoc

Tuesday, June 22: Manitowoc 

Wednesday, June 23: TBA

Thursday, June 24: Milwaukee Mile

Friday, June 25: Shorewood

Saturday, June 26: Wauwatosa, Washington Highlands neighborhood 

Sunday, June 27: Wauwatosa Village

Learn more about the Tour of America's Dairyland at www.tourofamericasdairyland.com

Evan Casey can be reached at 414-403-4391 or [email protected] . Follow him on Twitter @ecaseymedia . 

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American Criterium Cup announces 2023 dates

November 7, 2022.

Monday, November 7, 2022  / ENDURANCE  SPORTSWIRE/ – After a successful and exciting inaugural season, the American Criterium Cup (ACC) returns to the scene in 2023, offering over $400K in the combined event and series earnings.

Current 2023 confirmed events:

• Sunny King Criterium,  May 6, 2023.
• Saint Francis Tulsa Tough,  June 9, 2023.
• Kwik Trip Tour of America’s Dairyland,  June 17, 2023.
• Bailey & Glasser Twilight Criterium,  July 8, 2023.
• Salt Lake Criterium,  July 15, 2023.
• Intelligentsia Cup,  July 29, 2023.
• Littleton Twilight Criterium p/b Audi Denver,  August 5, 2023.
• IU Health Momentum Indy,  August 26, 2023.
• Bommarito Audi Gateway Cup,  September 3, 2023.

New to the series is the Kwik Trip Tour of America’s Dairyland.

“The Kwik Trip Tour of America’s Dairyland, about to celebrate our 15th anniversary, is proud and honored to join the American Criterium Cup after an amazing first season with its prestigious group of founding races across the USA.” – Bill Koch, Executive Director.

Providing a criterium racing series for the Nation’s best cycling teams and athletes, the competition at each event will be intense.

“ We are super excited for another year of the ACC! We enjoyed the added excitement and increased competition that the series brought to the marquis crits we love to race. The first year series was well run, and the livestream added tremendous value for our fans and sponsors. “-  Catherine Fegan-Kim, Directeur Sportif DNA ProCycling .

“ The American Criterium Cup offered some of the most professionally managed and hotly contested racing we’ve seen on the US criterium circuit in years. The series live streams offered an accessible platform for teams to showcase their riders, sponsors, and mission in a way that created a fanbase and new momentum for the sport. Having won the Men’s overall and U23 titles in 2022, Project Echelon is keen to make our mark again in 2023 .”-  Eric Hill, Project Echelon Racing Director .

With preparation underway for another action-packed season, the 2023 American Criterium Cup will work to elevate the stature of American criterium racing once again.

ABOUT AMERICAN CRITERIUM CUP

The American Criterium Cup is a multiple race criterium series that elevates the stature of criterium racing in the United States. The series is led by a group of independent criterium race organizers collaborating with and supported by USA Cycling, with input from professional and domestic teams and athletes. Each event has pledged to execute each event with standards of excellence, high production quality, and safety. Organizers of the series have placed $100,000 in escrow with USA Cycling for a series purse to be split equally among men and women.

Learn more at americancritcup.com

For more information, contact Jennifer Cvar at [email protected]

Company Info

American Criterium Cup

View all Releases by Marc Colbert

CONTACT INFO

Jennifer Cvar 3174590059 [email protected] https://americancritcup.com

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• June 13: Janesville
• June 14: West Allis
• June 15: Grafton
• June 16: Manitowoc
• June 17: De Pere
• June 18: Cedarburg
• June 19: Mount Pleasant
• June 20: Bay View
• June 21: Shorewood
• June 22: Downer Ave
• June 23: Wauwatosa
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