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Japan Tourism Statistics 日本の観光統計データ

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How many travelers visit japan.

"Visitor Arrivals" provides figures trend of foreign nationals traveling to Japan by year, month and the purpose of visit. A breakdown by country/area is provided, along with a feature that allows comparing the number of travelers between two designated countries.

Traveling to Japan: Visitor Arrivals

Which regions of Japan do foreign visitors travel to?

"Ranking of Visit Rates by Japanese Prefecture" shows visit rates of foreign travelers by prefecture. "Number of Total Lodgers by Prefecture" provide data on where foreign travelers stay overnight.

Traveling to Japan: Ranking of Visit Rates by Japanese Prefecture, Number of Total Lodgers by Prefecture

What do foreign visitors buy in Japan?

"Consumption During Travel" shows spending by foreign visitors in Japan by category, such as accommodation, transport, cuisine, and leisure. Spending by country/area is also available.

Traveling to Japan: Consumption During Travel

How many overseas travelers are there?

"Japanese Overseas Travelers" provides figures of Japanese nationals traveling abroad. Destination information can be compared yearly and monthly.

Overseas Travel by Japanese

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International tourism, number of arrivals - Japan

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Japan tops global tourism index for 1st time, despite tight borders

World Economic Forum praises country for wealth of travel infrastructure

DAVOS, Switzerland -- Japan for the first time captured the top spot worldwide in fielding a competitive tourism sector, an index released Tuesday shows, thanks to the country's rich collection of hotels and infrastructure catering to international visitors.

Japan ranked first in the 2021 Travel & Tourism Development Index published by the World Economic Forum, ahead of the U.S., Spain, France and Germany.

Japan begins trial to allow in small foreign tour groups

Japan waives covid entry tests in step toward welcoming tourists, japan to test accepting tourists from singapore, thailand and more, ukraine war tests japan's refugee policy that admits just 1%, japan should lift entry cap, declare covid-19 endemic: keidanren, 'cruel japan': closed borders ignite furor from those shut out, latest on travel & leisure, japan-south korea travelers help incheon air traffic hit pre-covid levels, japan foreign tourists top 3m in march, fueling record spending boom, visitors to asean hit 100m in 2023, 70% of pre-covid level, sponsored content, about sponsored content this content was commissioned by nikkei's global business bureau..

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Inbound tourism numbers hit record high, with Japan set to achieve 2025 goal

Japan is on course to achieve a government goal of topping the pre-pandemic figure of 32 million annual foreign visitors by 2025, with the January-March quarter seeing a record 8.56 million, data from the Japan National Tourism Organization showed Wednesday.

Foreign travelers also spent ¥1.8 trillion during the January-March period, which translates to about ¥210,000 per person per stay. The total marks the highest figure on record as more people stay longer in Japan thanks to the weaker yen.

Japan also welcomed a record 3.08 million foreign visitors in March, surpassing the previous high of 2.99 million from July 2019, JNTO said.

The spike in numbers can be attributed to the Easter holiday in March, when there were more travelers from Western countries such as Australia and the United States, as well as the attraction of the cherry blossom season.

In 2023, about 25 million visitors came to Japan, spending a record ¥5.3 trillion, with a single tourist on average spending around ¥210,000 per stay.

The figures have already surpassed a target — set at ¥5 trillion total and ¥200,000 on average — that had been fixed for 2025 in the government’s tourism strategy and goals, which were drafted in 2023.

However, other goals in the plan have yet to be reached, and the government held the ministerial meeting on Wednesday evening to discuss their efforts and further plans.

For instance, one of the goals set in the basic plan is to establish sustainable tourist spots, or destinations that can continue to flourish and be self-sustainable in terms of financial, social, cultural and natural resources, with minimum impacts on the environment.

As of November, the latest figure available, there were only 31 areas that have set up such projects, well short of the government goal of 100 by 2025. The tourism agency is offering support to various local governments and destination marketing organizations to encourage more to join.

Another issue that remains is the fact that tourists still tend to congregate in urban areas. In 2023, around 70% of all visitors stayed in the three metropolitan cities of Tokyo, Osaka or Kyoto, or areas surrounding the capital such as Chiba and Kanagawa prefectures. The figure was just over 60% prior to the pandemic.

"I think the potential of rural areas is truly limitless — and we are yet to see this potential fully flourish," said Ichiro Takahashi, the head of Japan Tourism Agency. "While there is a trend of uneven distribution in the three major metropolitan areas, we would like to especially strengthen our efforts to attract visitors to these rural regions."

Meanwhile, outbound tourism remains low compared to inbound arrivals, mostly due to the weak yen and high prices abroad. In March, about 1.22 million people visited foreign countries from Japan, around 60% of the figure during the same period in 2019.

In 2023, the figure was 9.62 million, less than half of the amount recorded in 2019.

However, domestic travel through 2023 almost rebounded to 2019 levels, and individuals spent 17.8% more on average per person. The total consumption amount was ¥21.9 trillion, approaching the goal of ¥22 trillion set by the government for 2025.

Staff writer Gabriele Ninivaggi contributed to this report.

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Japan Tourist Arrivals

Tourist arrivals in japan increased to 3080000 in march from 2788000 in february of 2024. tourist arrivals in japan averaged 806834.92 from 1991 until 2024, reaching an all time high of 3080000.00 in march of 2024 and a record low of 1700.00 in may of 2020. source: japan national tourist organization, tourist arrivals in japan is expected to be 2650000.00 by the end of this quarter, according to trading economics global macro models and analysts expectations.,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

Weak Yen Drives Japan’s Record-Breaking Tourist Arrivals

Peden Doma Bhutia , Skift

April 17th, 2024 at 10:11 AM EDT

The depreciation of the Japanese yen against major currencies, particularly the U.S. dollar, has played a pivotal role in driving unprecedented levels of tourist arrivals to Japan.

Peden Doma Bhutia

Japan’s tourist arrivals soared to a record-breaking high last month, with over 3 million visitors exploring the country, as reported by the Japan National Tourism Organization on Wednesday.

Contributing to this milestone were a weak yen, currently trading at a 34-year low against the dollar, along with the influx of travelers eager to see Japan’s famed cherry blossoms.

This is  the first time Japan has surpassed the 3 million-visitor mark in a single month, surpassing the previous high of 2.99 million in July 2019.

Compared to the same period last year, March arrivals increased by almost 70%, and were up approximately 12% compared to March 2019.

Top Source Markets

South Korea emerged as the leading source market for Japan’s tourism, contributing over 663,000 arrivals, followed by Taiwan and China.

Despite Chinese arrivals remaining 35% below 2019 levels, tourist numbers from 17 markets, including Europe, the U.S., Australia, Vietnam, and India, hit an all-time high. Tourism arrivals from Australia went up 87%, while the U.S. experienced a surge of over 64%.

For the first quarter of this year (January-March), Japan welcomed over 8.5 million tourists. During this period, international travelers collectively spent JPY1.8 trillion ($12 billion), averaging approximately JPY210,000 ($1,358) per person per stay — a record-breaking figure.

As Japan aims to attract 60 million foreign visitors annually by 2030, the country looks to surpass its pre-pandemic high of 32 million arrivals by 2025 .

In 2023, Japan hosted around 25 million visitors, who collectively spent a record JPY5.3 trillion ($34 billion), with an average tourist spending approximately JPY210,000 ($1,360) per stay.

The China Focus

As Chinese arrivals are still below pre-Covid levels, Japan has been wanting to increase tourism numbers from China.

On Monday, China’s biggest online travel company Trip.com Group announced that it will be working with Japan National Tourism Organization (JNTO) to support the recovery and growth of Japan’s tourism industry.

As a leading global travel service provider, https://t.co/QnNAnxosSn Group has been working closely with the Japan National Tourism Organization (JNTO) and various Japanese prefectures to support the recovery and growth of Japan's tourism industry. With a focus on attracting… pic.twitter.com/odRfr4ai2b — Trip.com Group (@tripcomgroup) April 15, 2024

“With a focus on attracting affluent Chinese travelers aged 20-40, our collaborative efforts aim to showcase Japan’s natural beauty, rich culture, and diverse experiences,” the company said in a release.

In 2023, Trip.com Group noted encouraging signs of recovery, with passenger numbers reaching 58% of 2019 levels.

Japan Digital Nomad Visa

This month, Japan also introduced the digital nomad visa tailored for remote workers, requiring a minimum annual income of JPY 10 million ($68,300) to qualify.

Citizens from 49 countries and territories with either a tax treaty or reciprocal visa-exemption with Japan, including all EU nations, U.S., UK, Turkey, Australia, South Korea, Taiwan and Singapore, can apply.

Holders of the digital nomad visa can stay in Japan for up to six months.

Applicants must be tourists working remotely for overseas companies or freelancing for international clients. They must possess private health insurance. Accompanying spouses and children are permitted to stay for the duration of the visa.

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Tags: asia monthly , asia newsletter , china , coronavirus recovery , currency , japan , japan national tourism organization , tourism , trip.com group

Photo credit: Japan's famed cherry blossoms. Yu Kato / Unsplash

Japan Hotel Prices Hit 27-Year High as Weak Yen Lures Record Tourists

• Average room rate jumped to 20,986 yen, highest since 1997
• Visitors to Japan hit record of 3.1 million last month

Hotel prices in Japan soared to a near three-decade high in March, as the cheap yen and the cherry blossom season attracted a record number of tourists to the country.

The average daily room rate for March was about 20,986 yen ($136), the highest level since August 1997 and a nearly 20% increase from the same period last year, according to CoStar Group. The average hotel occupancy rate also increased to 78%.

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Economic impact of tourism on GDP in Japan 2012-2021

Economic impact of tourism on the gross domestic product (gdp) in japan from 2012 to 2021 (in trillion japanese yen).

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August 2023

2012 to 2021

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023. Figures prior to 2020 come from previous reporting.

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Tourism expenditure by domestic travelers in Japan 2013-2022

Leisure Travel

• Number of domestic travels in Japan 2013-2022

Business Travel

Expenditure on domestic business trips in Japan 2016-2022, by type

Most desired destinations for domestic overnight travel in Japan 2023

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