South Africa’s tourism sector on a steady rise
Saturday, December 23, 2023 Favorite
Statistics South Africa recently released official international arrival figures for January to November 2023, reaffirming the upward trajectory of the South African tourism sector.
From January to November 2023, international tourist arrivals reached 7.6 million, marking an impressive 51.8% surge compared to the same period in 2022. While the recovery towards pre-COVID-19 levels is promising, this performance is still 17.6% lower than the corresponding period in 2019.
South Africa continues to allure both domestic and international travelers, with the tourism sector effectively promoting travel to the country, fostering cultural exchanges, and contributing to inclusive economic growth.
Key Highlights:
- Africa Leading the Way:
- In the first eleven months of 2023, South Africa welcomed 5.8 million visitors from the African continent, constituting a substantial 75.5% of all arrivals, compared to 2022.
- Zimbabwe and Kenya exhibited remarkable growth, with Zimbabwe experiencing a 77.5% increase in tourist arrivals and Kenya recording a 94.2% surge.
- Strong Momentum from the Americas:
- Tourist arrivals from the Americas between January and November 2023 totaled 411,254, reflecting a 44.1% growth from the same period in 2022.
- The United States of America contributed significantly, with 320,948 arrivals, marking a 39.5% increase.
- European Markets Displaying Strength:
- Europe contributed 1.1 million tourist arrivals, representing 14.6% of the total arrivals, and marking a 43.2% increase from the same period in 2022.
- The United Kingdom, Germany, the Netherlands, and Russia demonstrated substantial growth, with Russia exhibiting an 83.9% increase.
- Noteworthy Growth from Asian Markets:
- Asian markets showed significant growth, with a total of 182,497 arrivals, a remarkable 72.6% increase from the same period in the previous year.
- India and China led the way, with India experiencing a 46.3% growth and China a massive 215.7% surge.
- Solid Gains from the Middle East:
- The Middle East registered a robust increase, with 51,779 arrivals in the January to November 2023 period, reflecting a 37.5% growth from 2022.
- Saudi Arabia and the United Arab Emirates displayed noteworthy growth, with the latter recording a remarkable 114.2% increase.
Despite these positive trends, there is recognition that more can be achieved with policy and regulation revisions. The commitment to addressing barriers such as visa regulations, safety concerns, and limited air access is emphasized to further unlock the potential for growth in the tourism sector. Minister of Tourism Patricia De Lille expresses optimism about South Africa’s sustained charm, attractiveness, and ongoing tourism growth.
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South Africa’s Tourism Sector continues to rise
S S tatistics South Africa’s recent official release of international arrival figures for January to November 2023, once again shows the South African tourism sector’s rising momentum.
International tourist arrivals from January to November 2023 totalled 7.6 million representing a remarkable 51.8% increase when compared with same period in 2022. While recovery towards pre-COVID-19 numbers is encouraging, this performance is 17.6% lower compared to the same period in 2019.
South Africa remains an attractive destination, for both domestic and international travellers. The numbers show that the tourism sector is successfully driving travel to South Africa while shaping cultural exchanges and contributing to inclusive economic growth.
Africa continues to lead the way
During the first eleven months of 2023, South Africa welcomed 5.8 million visitors from the rest of the African continent marking a significant 75.5% of all arrivals, compared to the same period in 2022. Within the African region, Zimbabwe and Kenya stood out for their remarkable growth. Zimbabwe saw an exceptional 77,5% increase in tourist arrivals, totalling 1.9 million, while Kenya recorded a 94,2% surge, reaching 37,414 arrivals for January to November 2023 compared to the same period last year.
“I am so pleased by these numbers from the rest of the African continent. We view the region as very significant and important. Kenya’s remarkable performance can be attributed to the strategic decision by government to simplify the visa regime earlier this year as well as targeted and effective insights-driven marketing campaigns. Overall, through focused marketing, various collaborations and leveraging various strategic opportunities by The Department of Tourism, South African Tourism and the broader tourism sector, we have been able to achieve these very impressive results on the continent,” says Minister of Tourism, Patricia De Lille.
The Americas exhibit Strong Momentum
Tourist arrivals from the Americas between January and November this year registered at 411,254 reflecting a 44.1% growth compared to the same period in 2022. The United States of America contributed the most, with 320,948 arrivals, marking a 39.5% increase compared to the same period in 2022.
“The US remains a top international source market for South Africa and has been recording robust steady growth in arrivals in 2023. Based on our December projections we anticipate recording our 2019 pre-pandemic arrivals well ahead of the forecasted recovery mooted for the 2024/2025 financial year. We are proud of the work done by the team working collaboratively alongside our stakeholders in the public and private sector to deliver exciting consumer and trade-facing projects to drive brand affinity and distribution channel initiatives to reignite this market.” adds Minister De Lille.
European Markets Show Strength
With 1.1 million tourist arrivals, Europe contributed to 14.6% of the total arrivals, during the first eleven months of 2023. This marks a 43.2% increase when compared to the same period last year. The United Kingdom remains the top European source market with 315 054 tourists choosing South Africa marking a 30.4% growth. Germany experienced a 47.9% increase in arrivals, amounting to 219,971 tourists. This was followed by the Netherlands which saw an increase 48.4% amounting to 117,948 tourist arrivals from this country. Russia exhibited a dramatic growth of 83.9%, contributing 25,116 arrivals.
“Europe continues to show strong growth and recovery when compared to the same period in 2022. Notably, the Netherlands has achieved 90% of 2019 arrivals, solidifying their position as the fourth largest international market behind the United States of America, the United Kingdom and Germany. This recovery can be attributed to consistent efforts to showcase South Africa as a welcoming, responsible tourism destination, highlighting experiences that align with intrepid, green economy conscious travellers,” Minister de Lille added.
Noteworthy growth from the Asia markets
During the first eleven months of 2023 Asian markets also showed significant growth with a total 182,497 arrivals from the region representing an astounding 72.6% when compared to the same period last year. In this region, India led the way with 73,037 tourists, a 46.3% growth, closely followed by China, which saw a massive 215.7% surge, amounting to 34,669 arrivals.
“The performance highlights South Africa's charm as well as magnetism as a tourism destination for tourists coming from this region. The rich and varied cultural heritage, historical connections, natural beauty and diversity continue to make our country very attractive to travellers coming from this region. The re-opening of the Chinese market and the initiation of direct flight routes have catalysed a resurgence in arrivals, highlighting the vast potential and significance of this market to South African tourism,” Minister De Lille said.
Middle East Registers Solid Gains
The Middle East saw a robust increase with 51,779 arrivals in the January to November 2023 period, a 37.5% growth when compared to the same period in 2022. South Africa received 15,507 arrivals from Saudi Arabia marking an increase of 40.9%. The United Arab Emirates showed a remarkable 114.2% growth, accounting for 6,360 arrivals.
More to be done to unlock even more growth
“It is evident that our country remains attractive and that more can be unlocked with more policy and regulation revisions. I am committed to working with all partners and government colleagues to unlock barriers such as visa regulations, safety concerns and limited air access and air lift, so that we can grow our sector and meaningfully contribute to our country’s economy. I look forward to continue working with the rest of my colleagues in government in this regard so that we can all attain mutual benefits of our collaborative initiatives. Our country offers unique and undeniable breath-taking landscapes and tourism products and experiences. We also thank all the South Africans for their continuous hospitality and extending a warm welcome to all our visitors. Here’s to South Africa’s sustained charm, attractiveness and relentless tourism growth,” concludes Minister de Lille.
For further information, contact
Zara Nicholson
Ministry Media Liaison Officer
Cell: +27 (0) 79 416 5996
Email: [email protected]
Thandiwe Mathibela at South African Tourism
GM: Global PR, Communications and Stakeholder Relations
Tel: +27 (0) 82 552 0979
Email: [email protected]
Website www.southafrica.net
South Africa on social media
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South African tourism holding steady
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South African Tourism, the country's national tourism marketing body, asserts optimistically that the current water crisis may actually help position the country as a global leader in sustainable tourism practices, including the judicious use of water.
Even as residents adjust to water rationing, with its two-minute showers and scanty baths, the consequences of water scarcity, Sisa Ntshona, the chief executive officer of SA Tourism, insists that "Cape Town and its many attractions and hotels remain very much open for business. The difference is that people need to be more frugal with water usage, which is the new normal in the industry."
According to Ntshona, reports of tourists cancelling trips to Cape Town due to the water crisis are mostly anecdotal, given the lack of corroborating official data. He says, "We do understand travellers' concerns; we hope that any unwarranted fears subside."
Fearing tourist drought, Cape Town charts a new relationship with water
Laurie Goering 26 Feb 2018
Unwarranted fears?
Cape Town is a global leader in business tourism according to ratings published by the United Nations World Tourism Organisation (UNWTO), an agency that promotes responsible and sustainable tourism.
According to Statistics South Africa, a national statistical service, Cape Town is Africa's foremost tourist destination, with some 3.5 million people passing through its entry ports in August 2017 alone.
The South African tourism sector supports about 716,000 jobs, which is about 4.6% of the country's total employment, according to the World Travel and Tourism Council (WTTC), a global forum for the travel and tourism industry. Including jobs in related industries, that figure jumps to 2.5 million. Yet SA Tourism hopes the sector can generate an extra 225,000 jobs by 2030. The sector attracts foreign direct investment and at the same time supports small businesses.
In 2016, more than 10 million international tourists visited South Africa, injecting some R402.2bn ($27.3bn) into the economy. Although 2017 figures have yet to be announced, WTTC had predicted a 2.5% increase.
Bright future
The WTTC has also predicted a 4.2% (or $42.4bn) annual increase in tourism receipts for South Africa until 2027, which Ntshona believes is achievable. "We are one year into our strategic goal of attracting five million more tourists by 2021 four million international and one million domestic or business or holiday trips," he enthuses.
He adds, "It's a huge task that requires us to develop a framework that injects substantially more tourism revenue into the economy, while simultaneously providing a platform to create sustainable jobs."
Besides directly contributing to the economy, tourism in South Africa also drives inclusive economic growth and provides the necessary incentive for the government's transformation programmes. Key transformation initiatives include Broad-Based Black Economic Empowerment, a programme to enhance black Africans' participation in the economy, and the National Development Plan 2030, a blueprint for eliminating poverty and reducing inequality. Both interventions address entrenched inequalities caused by the apartheid regime that ended 20 years ago.
"Most of our informal small enterprises are black-owned, generating much-needed income for their owners and their families, and contributing to the tax base. They are vitally important to our economy," explains Ntshona. "They are often drivers of innovation, with entrepreneurs identifying a need or gap and developing new, previously unexplored sectors of the economy."
Targeting the Middle East
While Cape Town is still a significant tourism destination for the US market and for the African traveller, Ntshona told the American trade publication Travel Weekly that SA Tourism is also setting its eyes on visitors from the lucrative Middle East, including Saudi Arabia.
In mid-2017, Saudi Arabia's Prince Sultan bin Salman bin Abdulaziz Al Saud, president of the Saudi Commission for Tourism and National Heritage, visited South Africa to explore with SA Tourism officials mutually beneficial opportunities for the two regions. Prince Abdulaziz Al Saud, who met with South Africa's then minister of tourism, Tokozile Xasa, stressed the need to "foster intraregional tourism... and pool our resources."
Within the continent, South Africa is collaborating with the Regional Tourism Organisation of Southern Africa (RETOSA) to boost the region's share of global tourist arrivals within the next decade, from its current 2% to 5%. RETOSA was created by the Southern African Development Community, a regional economic grouping, to develop tourism and regional destination marketing among its 15 member states.
"We aim to achieve this [5% share of global tourism] through smart partnerships with private players and RETOSA, and by taking innovative and pragmatic approaches," Ntshona.
#THINCAfrica: An economic rethink on domestic tourism
Robin Fredericks 12 Sep 2017
Easing visa processing
But the tourism industry in South Africa is not without its challenges. The country is easing out of a controversial visa policy with onerous document requirements. It announced that starting in October 2015, proof of original birth certificates will be required only during the process of application for children entering from abroad.
Crime is a worrying factor, according to a 2017 report by the Urban Safety Reference Group working with the South Africa Cities Network and the Inclusive Violence and Crime Prevention Program. Their study found Cape Town to have "unacceptable levels of serious crimes despite the lowest level of poverty (as measured by the Human Development Index), the lowest income inequality, and the second lowest youth unemployment rate."
Travel agencies, however, are firmly upbeat, believing that the industry is resilient enough to withstand such shocks, and they are enthusiastically welcoming efforts to tap into domestic and regional markets.
Daniel Joaquim de Nobrega, corporate general manager at TBA Corporate (formerly known as XL Travel by Arrangement), a Johannesburg-based travel service company, says that at the moment there is neither an uptick in leisure travel nor a decline. De Nobrega ascribes the standstill to the fact that people are becoming more travel savvy. "They are researching more and weighing options such as local versus international travel."
He reports marginal increases in corporate travels but adds that some companies now prefer to organise conferences locally while limiting the number of staff they send on trips to faraway destinations.
On the way forward, De Nobrega stresses the need to rebrand South Africa as much more than a safari destination, and urges more city packages that show just "how eclectic and different our cities are." Tourists visiting South Africa are often willing to include stops in neighbouring countries such as Mozambique and Zimbabwe as part of a package, says De Nobrega, adding that SA Tourism should continue to promote the country's unique attractions.
"Tourism is part of our country's DNA," concurs Ntshona.
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Tourism in South Africa - statistics & facts
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The country's national tourism marketing body asserts that Cape Town and its attractions remain open for business despite the drought. It also targets the Middle East and regional markets to boost tourism revenue and jobs.
SOUTH AFRICAN TOURISM GENERAL INFORMATION | ANNUAL REPORT 2020 | 2021 11 South Africa. We are very proud of the work already done in seeking to reopen international travelling. We will continue to engage with sector leaders for the message to go out that we are ready, our sector _____ !"#$%"#&' ()'*+$' SOUTH AFRICAN TOURISM ...
Recent reports that Cape Town, a popular tourist destination in South Africa, will soon run out of water due to a prolonged drought hardly seem to be slowing down the country's burgeoning tourism industry. ... South African tourism holding steady Author: Kerry Dimmer; Source: Africa Renewal, Volume 32, Issue 1, Jun 2018, p. 32 - 35
Recent reports that Cape Town, a popular tourist destination in South Africa, will soon run out of water due to a prolonged drought hardly seem to be slowing down the country's burgeoning tourism industry.
Africa Leading the Way: In the first eleven months of 2023, South Africa welcomed 5.8 million visitors from the African continent, constituting a substantial 75.5% of all arrivals, compared to 2022. Zimbabwe and Kenya exhibited remarkable growth, with Zimbabwe experiencing a 77.5% increase in tourist arrivals and Kenya recording a 94.2% surge.
The African continent led the way again with 1.6 million arrivals, followed by Europe's 387 000 and the Americas' 104 000 visitors. The world is rediscovering South Africa, and together, we'll not only reach, but surpass pre-COVID numbers. Our determination and unity will light the way to a brighter future for South African tourism.
Tourism, 2020 / Statistics South Africa. Pretoria: Statistics South Africa, 2021 [Report No. 03-51-02 (2020)] 69pp ISBN: 978--621-49440-2 A complete set of Stats SA publications is available at Stats SA Library and the following libraries: National Library of South Africa, Pretoria Division National Library of South Africa, Cape Town Division
Statistics South Africa's recent official release of international arrival figures for January to November 2023, once again shows the South African tourism sector's rising momentum. International tourist arrivals from January to November 2023 totalled 7.6 million representing a remarkable 51.8% increase when compared with the same period in ...
S S tatistics South Africa's recent official release of international arrival figures for January to November 2023, once again shows the South African tourism sector's rising momentum.. International tourist arrivals from January to November 2023 totalled 7.6 million representing a remarkable 51.8% increase when compared with same period in 2022.
quality-assured tourism experiences •Positioning South African Tourism as an industry thought leader •Championing a digital outlook for the industry •Enhancing stakeholder participation and collaboration. Values In working towards its vision and mission, South African Tourism subscribes to the following organisational values: 2
The South African tourism sector supports about 716,000 jobs, which is about 4.6% of the country's total employment, according to the World Travel and Tourism Council (WTTC), a global forum for ...
South Africa. On the African continent, South Africa ranks among the most popular countries for tourists. In 2020, the country was a destination to close to 3.8 million international tourists ...
1 SUMMARY ANALYSIS OF SOUTH AFRICA'S TOURIST ARRIVALS FOR DECEMBER 2021 NOTE: To limit the spread of COVID-19 and prepare the health care sector, the South African government announced a 21-day national lockdown from 27 April 2020, which prevented the movement of people entering and leaving South Africa.
South African tourism holding steady. Kerry Dimmer. Published in Africa Renewal 11 June 2018. Environmental Science, Geography. Recent reports that Cape Town, a popular tourist destination in South Africa, will soon run out of water due to a prolonged drought hardly seem to be slowing down the country's burgeoning tourism industry.
The article reviews the growth and challenges of South Africa's tourism industry, which is one of the six core pillars of the country's economy. It covers the hospitality environment, the nature of roomnight demand, and the trading environment of the sector.
The South African tourism sector supports about 716,000 jobs, which is about 4.6% of the country's total employment, according to the World Travel and Tourism Council (WTTC), a global forum for ...
With millions of jobs lost due to the COVID-19 pandemic, Africa's travel and tourism industry innovates while seeking support to recover. ... South African tourism holding steady.
During the past two decades, the South African tourism industry has grown exponentially from an estimated 1 million global visitors in the country in 1990 to an estimated 9 million in 2012 ...
The WTTC has also predicted a 4.2% (or $42.4 billion) annual increase in tourism receipts for South Africa until 2027, which Mr. Ntshona believes is achievable. "We are one year into our strategic goal of attracting five million more tourists by 2021 four million international and one million domestic or business or holiday trips," he enthuses.
High urbanisation, environmental injustices, inequalities, social ills, corruption and unbalanced development policies are manifestations of these challenges. These were exacerbated by COVID-19. In Southern African countries afflicted by the pandemic, there is a high level of economic uncertainty, with sectors like tourism particularly hard hit.
The size of the coefficients has been on a steady increase over time, reflecting the growing importance of tourism and TV to the South African economy. We also find that TV is a significant predictor of GDPV in the country. We strongly recommend that policymakers pay serious attention to economic happenings around the world since TV is one of ...
1. Introduction. Tourism is a growing sector in South Africa, demonstrated by steady increases in tourism arrivals, expenditure and employment since the advent of democracy (Rogerson, Citation 2007; Fourie & Santana-Gallego, Citation 2013; Bhorat et al., Citation 2018; Makumbirofa & Saayman, Citation 2018).In 2017, the number of non-resident visitors amounted to 14 975 675, tourism employment ...
South African tourism holding steady Tourists undeterred amid reports of historic water crisis in the country's second largest city. By Kerry Dimmer. Listen to article. Recent reports that Cape Town, a popular tourist destination in South Africa, will soon run out of water due to a prolonged drought hardly seem to be slowing down the country ...