travel booking app statistics

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Travel App Revenue and Usage Statistics (2024)

Updated: January 8, 2024

The online travel booking industry was one of the hardest hit by the coronavirus pandemic, with some apps reporting more than 70 percent less traffic and bookings than 2019. 

It took two years for most online travel agencies, hotels, and airlines to see a return to form, although for some the levels of revenue and occupancy are still below 2019 figures. 

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One of the ways Booking.com and Expedia have managed to maintain their market share is through the acquisition of competitor websites and apps. Booking owns Priceline.com, KAYAK, and Agoda, while Expedia Group has Orbitz, Travelocity, and Vrbo in its portfolio. 

Another way the duopoly has continued is through an expansion to services offered. Both Booking and Expedia have branched out into flights, car rental, experiences, taxis, and cruises. The model is similar across both platforms, with the OTA receiving a small commission for each booking.

The aim is to be a one-stop destination for a holiday, similar to how a travel agency pre-internet would organise the flight, transport, hotel, and events in a packaged holiday.

Airbnb has started this augmentation as well, with the introduction of Experiences in 2016. It also started to promote long-term stays in 2020, in response to the pandemic halting short-term travel. Transport and co-working services may be next on its list.

Even though Booking, Expedia and Airbnb are the three main platforms, there are others, such as Hopper, TripAdvisor and Trip.com. 

We have collected data and statistics on the online travel booking market. Read on below to find out more.

Key Travel App Statistics

• The travel app market generated $556 billion in revenue last year, a 53.4% increase on the previous year
• Booking generated the most revenue out of all online travel agencies in 2022
• Over 800 million people used a travel app in 2022
• Expedia holds a slight lead in the US market, at 21.5% market share
• Booking was the most downloaded travel app in 2022, with over 80 million downloads

Travel App Report 2024

Want to learn more about the travel app industry? In our Travel App report , we cover financials, usage, downloads, and demographics by age and gender, alongside market share, and benchmarks.

Top Travel Apps

Travel app revenue.

The travel app industry generated $556 billion revenue in 2022, with hotels and accomodation contributing 73% of the total revenue.

Travel app global revenues 2016 to 2022 ($bn)

Travel revenue by app.

Booking Holdings remained the top online travel agency company in terms of revenue in 2022. The big three all experienced over 60% revenue growth last year.

Travel booking app revenues 2017 to 2022 ($bn)

Travel app users.

Just over 800 million people used travel apps in 2022, a big step up from the previous two years but still lower than 2019 figures.

Travel booking app users 2016 to 2022 (bn)

Travel app market share united states.

Expedia has a lead in the US market, however, Booking has been catching up and could be the lead travel app in 2023.

Travel booking app market share in United States 2022 (%)

Travel app downloads.

Booking had the highest annual downloads worldwide, followed by Airbnb.

Travel booking app worldwide downloads 2018 to 2022 (mm)

Source: Apptopia

More Travel & Local App Data

• Expedia Revenue and Usage Statistics (2024)
• Airbnb Revenue and Usage Statistics (2024)
• Vrbo Revenue and Usage Statistics (2024)
• what3words Revenue and Usage Statistics (2024)
• Zillow Revenue and Usage Statistics (2024)
• Hopper Revenue and Usage Statistics (2024)
• Taxi App Revenue and Usage Statistics (2024)
• Uber Revenue and Usage Statistics (2024)
• Lyft Revenue and Usage Statistics (2024)
• Booking Revenue and Usage Statistics (2024)

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60+ online travel booking statistics & trends

A look at how the online travel booking industry has fared so far.

• The online travel industry generated revenue worth $667.55 billion in 2023. The travel industry is projected to grow at a compound annual growth rate (CAGR) of 12.99% between 2023 and 2030—when it’s expected to hit $1569.25 billion.
• China has the highest growth potential in the online travel booking industry. This growth can be attributed to the growth of the middle-class income group, an increase in disposable income, and wider access to the Internet.
• Flight demand in 2023 was roughly 95% of what it was before the coronavirus pandemic.
• In the six surveyed countries, 50% of travelers planned to travel more in March and May 2023, compared to the same period the previous year.
• 31% of those who changed their travel plans in 2023 planned to reduce travel or take shorter trips due to increasing cost-of-living prices, while 27% opted for booking closer-to-home trips.

How people book—researching and buying behaviors

• According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online, with 86% of Millennials and 83% of Gen Zers leading the charge.
• 76% of global travelers said they look for travel apps that reduce the friction and stress of travel.
• Last year, the top five online resources used by most travelers were: OTAs (80%), search engines (61%), social media (58%), airline websites (54%), and meta-travel websites (51%).
• Travelers spent over 5 hours consuming online travel content to seek inspiration and plan their trip in the 45 days before finally booking their journey.
• Social media had the greatest influence on leisure travelers’ travel destinations, with 75% of travelers saying social media posts inspired their trips to a specific destination in 2023. 
• Most American travelers (92%) in 2023 said that they wanted to save on travel by focusing on accommodation prices instead of amenities (39%) and driving instead of flying (35%). 
• Reviews from other travelers (29%) 
• Free WiFi (24%)
• Accommodation facilities (23%)
• Room photos (22%)
• In the consideration stage of planning and booking corporate travel , videos, and photos are the two most critical factors that affected global travelers’ decisions in 2022. They also looked at a hotel’s ability to showcase its amenities and guest experience while deciding on a place to stay.
• Three of the most impactful deal breakers for most travelers were bland and unappealing hotel rooms, non-aesthetic food photos, and boring content presentation.
• 17% of people in the United States have bought some form of travel app subscription to help them plan their travels in 2022.
• By June 2023, travel app log-ins were 87% higher than by the end of 2019.

Online booking statistics indicate a renewed outlook of travelers worldwide

• In 2023, a large majority of travelers (72%) said they preferred to book their trips online, compared to only 12% that preferred using a travel agency.
• Of those that book travel online, 53% cited it’s because of the speed at which they can plan their trip (perfect for last-minute trips), 47% said it’s easier to compare prices and 42% said it’s better to find cheaper deals.
• It’s forecasted that 76% of total revenue in the tourism and travel sector will be generated through online sales by 2028.
• Monday was the most popular day for booking travel, and Saturday was the quietest day.
• 63% of travelers believed technology plays a key role in controlling health risks during trips and reduces travel anxiety in a post-pandemic world.
• The percentage of shoppers that abandoned their travel purchase was 85% for desktop users and 91% for those buying on a mobile device.
• In 2023, 48% used their mobile device for destination research, 47% to compare transport and accommodation prices, and 40% to book flights and hotels.
• 97.8% of travel executives stated that AI would have an impact over the next 1-5 years in the industry.
• Over a fifth (22%) of global travelers have used ChatGPT or similar AI chatbots to plan travel.
• Four out of five travelers who booked online visited an OTA "at some point" before booking, "even if travelers booked on another website."

Biggest blockers and frustrations in online travel booking

• 45.1% of travelers said they were concerned about how much data companies hold on them in 2023 and only 23.1% felt in control of their data.
• In a study of 15,000 Tripadvisor reviews, it was found that flight irregularities emerged as the most discussed topic (36%) for travelers, compared to 20% in 2019.
• 43% of Americans didn’t like booking travel, including 23% of GenZ travelers. The experience gap between booking travel and actually traveling is notably high.
• One in three travelers prioritized flexibility over all other factors when making reservations.
• 74% of travel agents surveyed believed buying and selling travel plans could be simplified. 86% of agents were in favor of modernizing the user experience to boost online travel sales.
• One of the biggest factors hampering travel bookings was the lack of transparency. Comparing too many options is challenging and becomes a roadblock.
• A third of families considered the process of searching for the best flights and making online hotel bookings extremely time-consuming—23% of them didn’t enjoy booking trips.
• 43% of business travelers felt frustrated that the search function of travel sites was limited to the budget or the date.
• 60% of surveyed travelers believed travel options were filled with hidden costs and were not upfront enough.
• 45% of travelers preferred booking a trip from start to finish from a single website that presents options for flights, accommodations, car rentals, and extras.
• Millennials booked their travel needs via travel agencies. They’d book their hotel via travel agencies, however, 52% would look at the hotel’s website for more information.
• Users spent, on average, 40% more via desktop than mobile devices when booking online. SaleCycle said that “perhaps users feel more comfortable booking high-ticket holidays on a bigger screen.”

Travel booking is going mobile

• People used mobiles to browse more than purchase since 60% of all online traffic came from mobile, however, desktop accounted for 62.5% of online sales.
• The mobile users’ average online order value has grown by 29% since 2020. 
• The mobile travel booking market is projected to grow at an anticipated value of $612.5 billion by 2031.
• In 2020, the gap between desktop and mobile booking sales was 75% compared to 2022 where the gap was reduced to 40%.
• Almost one-third (32%) of travelers used a website through a mobile device to book travel and 23% used a mobile app directly in 2023.

How is online business travel booking evolving

• 87% of business travelers and corporate travel managers wanted more simplified booking services and processes. 42% of them thought booking a trip was actually more challenging than traveling itself.
• 82% of travel agents reported a need for digital retailing for both leisure and business travel. A better customer experience is a priority for both types of travel.
• Travel booking fell short of the top three easiest buying experiences behind booking a restaurant online, buying clothes online, and browsing and buying electronic/physical goods online.
• For 38% of respondents, the average frequency of business trips was once every 2-3 months. 32% traveled once or twice every month for business purposes.
• Business travelers spent 52 days getting inspired and planning their trip, and 43 days between booking and starting their trip.
• 87% of employees think that in-person meetings and business travel are important to company growth.
• However, despite there being more interest in business travel, companies were worried about their carbon footprint. In fact, four in 10 European companies and a third of American companies said they needed to reduce travel per employee by more than 20% to meet their 2030 sustainability targets.
• In 2024, 63% of companies are investing more in sustainable travel and 80% of business travelers want more sustainable options when booking.
• 88% of corporate travelers want full transparency into what they are buying when buying online.

Role of online travel agents in a post-pandemic world

• 41% of those surveyed preferred booking via online travel agencies (OTAs) while 29% booked via travel agents or operators. Around 20% of them booked via travel agents.
• Demographical data from North America showed that people under 35 years of age were more inclined to use OTAs for booking hotel rooms.
• The average browser abandonment rate for OTAs was approximately 81.54%, indicating how travelers frequently used online travel booking websites to find and compare options.
• In a scenario where prices are identical on hotel websites and OTAs, 70% of respondents said they would book via an OTA.
• Some of the biggest reasons why people preferred OTAs were the security, convenience, loyalty discounts, and credible online reviews that they offered.
• Booking trends indicate that 12% of travelers thought booking websites should provide a much faster and more frictionless experience than booking directly on hotel websites.
• Out of the 141 pages that travelers looked at 45 days before traveling, OTAs were the most viewed (67), followed by airline websites (33).
• OTA’s are used by 80% of travelers before making any purchase.
• 61% of travelers visited an OTA before making a booking on a hotel site.

Modernize the way you book business travel

Travelers take a stand for sustainability.

• 74% of travelers thought people needed to make more sustainable choices to save the planet for future generations.
• 64 % of American travelers said in 2023 that they were looking for accommodation establishments with high sustainability innovation and practices.
• In 2023, 49% of travelers believed more sustainable travel options were too expensive, however, 43% said they were willing to pay extra for travel options with a sustainable certification.
• In 2022, 66% of travelers wanted travel companies to offer more sustainable travel choices. However, in 2023, that number increased to 74%.
• 76% of global travelers wanted to travel more sustainably in 2023.
• More than half (51%) of travelers said there weren’t enough sustainable travel options and 43% could recall seeing at least one product or service on a travel website that had to do with sustainable travel.
• Almost two-thirds of travelers (61%) said they wanted to use more environmentally-friendly modes of transport like trains.
• Almost 80% of travelers said they were willing to spend at least 10% more for eco-tourism and adventure travel in 2023.
• Global travelers were increasingly attentive to how far they traveled and what means they would take to make their journeys. 23% of them chose to minimize their carbon footprint by picking a destination closer to home.

Put sustainability at the core of your business travel policy

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38 Online Travel Booking Statistics & Trends of 2024

Even if the travel and tourism industry is recovering, there have been substantial changes in how people travel.

We’ve seen a significant change, both in terms of how frequently people travel as well as how they plan, book, and manage their trips.

To investigate these recent developments, the best place to do so is online, as that’s where most people book and pay for their travel rather than through pricey travel agencies.

In this article, we've gathered some intriguing online booking statistics that’ll give you a sneak peek into changing tastes and behaviors of travelers for post-pandemic tourism.

Whether you're a travel company looking to take advantage of travel trends or a traveler looking for the most popular destinations, this post is for you.

Key Online Travel Booking Statistics

• The size of the global online travel market is predicted to reach $1.2 trillion in 2027 .
• 50% of travelers spend less than a week doing the research before departing on vacation.
• 87% of visitors desire to travel sustainably.
• The most lucrative online travel market is in Asia-Pacific.
• The average traveler makes 38 website visits before deciding and making a booking.

General Online Travel Booking Statistics

1. 72% of employees are enthusiastic and prepared to take their next business trip this year..

If all relevant safety precautions are followed, at least 45% of travelers worldwide are willing to fly for business to attend a conference or business event.

Online travel booking trends and stats show that 48% of business travelers are willing to provide their health information.

According to a survey by Expedia, the average number of business trips for 38% of the respondents was once every two to three months. 32% make one or more business trips per month .

2. 86% of travel agents favor improving the customer experience to increase online digital travel sales.

According to 74% of the online booking companies polled, purchasing and selling travel arrangements can be simpler. In the coming 12 months, the following factors are anticipated to increase travel intention:

• Mobile applications that provide travel notifications (44%).
• Check-in via self-service (41%).
• Cashless transactions (41%).
• Flexible refunds and guarantees (40%).

3. 63% of travelers believe technology is crucial for limiting health risks in a post-pandemic environment.

(SaleCycle)

Three issues top the list of worries for survey respondents among leisure travelers today:

• Concern about catching COVID-19 (41%).
• Requirements for quarantine or self-isolation in certain places (41%)
• Travel-related last-minute adjustments or cancellations (37%)

4. The preferred payment methods for online travel bookings are UPI and e-Wallets.

Countries all over the world are transitioning to cashless systems. Paying for airlines, hotels, car rentals, and other services have become easier with the help of PayPal, Alipay, Google Pay, and Amazon Pay.

Travel App Statistics & Trends

5. online travel bookings reached their highest level of $755 billion in 2019, then fell 46% to $403 billion in 2020..

Online travel bookings then climbed to $613 billion in 2021. Booking Holdings continued to be the leading digital travel agency business in 2021. The big three achieved over 60% of revenue growth last year.

6. Only 27% of consumers preferred booking trips through apps.

(TripAdvisor)

Those that did, liked some of the distinctive characteristics they provided, such as:

• Notifications of price alerts (79%)
• How quickly reservations could be made (39%)
• The additional functionality (30%)

7. App-enabled digital travel firms observed an increase in mobile bookings.

Following the launch of travel apps, some businesses reported a rise in the percentage of people booking online via mobile. Mobile travel booking statistics also demonstrate that travel app users aren't devoted to their apps and often delete them once they've served their purpose.

In fact, about 50% of users delete their travel app within a month of downloading it. Numerous of these are presumably caused by the fact that the app is no longer needed.

8. The majority of mobile users favor travel apps over mobile websites.

(Travelport)

The decision is primarily influenced by customer experience. Users prefer the travel apps' lightning-fast experiences, as they are typically smoother and easier to use than a mobile web page.

When comparing costs, many people also complain that making a reservation on a mobile web page is difficult. Switching between various websites and options on a mobile phone isn’t like on a desktop computer, which is far much easier.

9. Booking.com is the most downloaded online booking app over the past four years.

(StratosJets)

It recovered from a decline in the previous year in 2021. TripAdvisor, trivago, and Skyscanner have also had trouble reaching 2019 numbers.

Hopper was the most popular online travel app in the US in 2021. Airbnb downloads decreased in 2021 , while Vrbo, its primary rival, surged to 10.5 million.

Online booking stats also show that 17% of Americans purchased a travel app subscription to aid in their travel preparation last year. Furthermore, 83% of US adults want to make travel bookings online.

Mobile vs. Desktop Booking Statistics

10. even though mobile drives the most online traffic, it’s still underutilized as a tool for online bookings..

(Travelport Digital Report)

About 80% of American consumers still like using their desktops or laptop when making a reservation. Worldwide, these figures are consistent; in France, 33% of travelers book on their mobile phones . In Germany, it's 15%, and in the UK, 25%.

The fact that the same consumers who book through the desktop site are content to conduct their research online makes this trend even more unexpected.

11. 72% of mobile bookings happen in the 48 hours that follow last-minute Google searches containing the terms “today” and “tonight.”

Google search statistics also show that 44% of individuals who make online bookings do so on a mobile device and 64% on a desktop.

That represents a change from 2021 when 41% of reservations were made on mobile phones and 59% on desktop computers.

Data from StratosJets also show that the percentage of customers who give up on their travel purchases is 91% for mobile users and 85% for desktop users.

12. Before deciding on their vacation itinerary, 83% of tourists conduct research on their mobile devices.

(Think With Google, AdColony)

Recently, people have been changing how they use their phones to plan trips. 70% of mobile users look for activities to do when traveling, 66% check for appealing locations, and 58% decide on their lodging choices.

Furthermore, 87% of corporate travel managers and business travelers alike want a more straightforward booking procedure, and 42% of respondents, planning a trip is more difficult than going on one.

Booking & Travel Planning Statistics

13. videos and images are the two most vital factors influencing decisions among travelers during the consideration stage of trip preparation..

(Hospitalitynet)

When choosing hotel rooms online, consumers also consider a hotel's ability to display its amenities and guest experience.

The biggest turnoffs for most leisure travellers are boring displays, unattractive food photographs, and unattractive hotel rooms.

14. Approximately 72% of brand-new clients will conduct some kind of research before making a booking.

Only 6% of individuals say they don't believe customer reviews, compared to 15% of customers who don't trust companies without reviews.

According to these figures, hotels and travel agencies have nothing to lose by requesting online reviews. Only 22% of individuals will post a review if they aren't asked to , which rises to 80% when businesses actively urge customers.

Some businesses worry about the fallacy that only dissatisfied customers post reviews, which is not true. According to travel industry statistics, only 5% of reviews will be unfavorable, with an average of 95% being favorable.

Hotels and digital travel companies must use SEO and powerful social media tactics to have a strong online presence and increase online sales.

That’s because many potential clients rely on social media and an online presence when making travel bookings. According to Google, the most well-liked online products have an average rating of 4.2 to 4.7 and about 39 reviews.

15. 29% of those who make reservations prefer direct travel bookings.

Reasons include the ability to:

• Request additional amenities (28%).
• Look for the best deal (21%).
• Searching for loyalty programs (21%).
• Negotiate prices (18%).
• Discover rewards for direct booking (11%)

16. It's projected that by 2023, over 700 million people will purchase a flight online.

Furthermore, 70% of all consumers use a mobile device to research flights

17. Half of all American travelers spend weeks researching before departing on vacation.

However, the second category of customers has their trip planned for months. These consumers look for activities in the twelve weeks preceding their trip rather than making air or hotel bookings.

According to online hotel booking statistics, older travelers (aged 55+) are more inclined to make reservations more than four months in advance , while younger travelers (aged 18 to 34) tend to put off online travel research until the last month or week.

18. 41% of travelers prefer to use online travel agencies (OTAs), while 29% use travel operators or agents.

According to demographic data, those under 35 years are more likely to book hotels using OTAs. 70% of respondents said they would use an OTA to make a reservation if hotel sites and OTAs had equal prices.

Even though using a physical travel agency can save passengers up to $452 and four hours of preparation time per trip , only 24.3% of Americans use them.

Most online sales in the travel industry currently occur on one-stop digital stores that let customers plan their entire trip on one website . By the end of the year, these corporations will control 41% of the online travel sales market.

Research from Hospitalitynet shows that 12% of visitors believe that using booking websites should be significantly faster and easier than making online hotel bookings using hotel websites directly.

Some main factors influencing consumer decisions are security, ease of use, loyalty discounts, and reliable online reviews from the OTAs.

19. Travelers who plan their trip spend 47% less on lodging than their more impulsive counterparts who book while traveling.

They also spend 81% less on transportation. This less impulsive online travel booking segment provides a desirable target market for online companies that sell reservations across various categories.

Many people conduct travel-related searches on online travel sites like TripAdvisor and Expedia. According to TripAdvisor, which recorded 224 million travel bookings in a single month, 80% of travelers will spend about four weeks researching a destination before booking.

20. Hotel websites account for two-thirds of all digital travel booking revenues.

That’s surprising because TripAdvisor and Booking.com receive millions of visitors each month. You might think they are the ones driving up most of the revenue.

Furthermore, 60% of consumers believe digital travel bookings are their most expensive online purchase. Many customers have higher expectations for bookings now that more businesses are paying attention to the customer experience.

90% of all consumers say they expect a personalized experience from their virtual travel assistant when they book their trips online, which isn’t surprising. Customer dissatisfaction may contribute to low conversion and cart abandonment rates since many travel websites are still comparatively outdated.

These figures imply that the market for digital bookings is huge and underserved. Online travel booking services should look at their sales funnel to determine why they are losing so much business.

21. Digital worldwide travel sales are currently rising at a pace of 15.4%, and online hotel bookings are growing at a rate of 10.3%.

(ThinkWithGoogle)

Google reports that Monday is the most common day for conducting travel-related searches and booking, while Saturday is the least popular day. The same survey revealed that most hotel bookings happen between 6 am and 10 am.

Sustainability Travel Booking Statistics

22. sustainable tourism is one of the biggest travel trends for 2022 because of the threat posed by climate change..

2017 was designated as the UN's “International Year of Sustainable Tourism for Development,” which encouraged sustainability concerning the industry's sociocultural, economic, and environmental facets.

More and more travelers are becoming more conscientious of their decisions. According to a different poll, 70% of international travelers say they would book a hotel sooner if they knew it was green and sustainable.

23. In 2022, 63% of travelers are prepared to put more effort into making more environmentally friendly travel decisions.

(Booking.com, The Vacationer)

That’s a 10% increase from 2021. 30% of travelers say they'll choose more environmentally friendly options when researching travel online before booking, even if it causes them inconvenience.

52% of respondents intend to choose more environmentally friendly options when booking travel, but only if doing so won't inconvenience them . 57% said they would like to stay in accommodations with sustainability certification.

24. 87% of visitors desire to travel sustainably.

(TravelAgentCentral)

According to a survey of travelers, 81% of respondents said they value sustainable travel.

Of those, 50% claim that news stories about dire climate change events have influenced their choices to make more environmentally friendly travel arrangements. Therefore, 33% would rather go outside of the busiest times to avoid adding to the congestion.

More and more people want to reduce their environmental effects at home and abroad, but they encounter several obstacles. The following are the major global barriers to traveling more sustainably:

• Costs: Expensive alternatives (42%)
• Lack of Knowledge/Certification: unable to make travel more sustainable (32%).
• Time restraints: traveling sustainably would take time (22%).
• Destination: The alternatives are limited (22%)
• Luxury/comfort: Sustainable travel falls short of their expectations for comfort or luxury (20%).

Businesses in the tourism industry must figure out how to inform and encourage sustainable travel. Visitors researching travel online should learn what various hotels are doing to encourage environmentally friendly practices and how they respond to economic and environmental changes.

25. Sustainability and carbon footprint were listed as the top factor by 7% of survey respondents when making vacation plans.

(The Vacationer)

Online hotel booking statistics show that 56% of those surveyed concurred that they don't actively look for eco-friendly lodging options but will book one if it's convenient. With 67% of high-income travelers saying they would rather spend money on a better hotel room and experience.

Many hotels are now concerned that implementing sustainable projects may harm their bottom line. Accommodation quality becomes less important as more tourists prioritize experiences. The following are some motivating elements for eco-conscious travel:

• Being moved by natural sights when traveling themselves (60%)
• Observing the effects of tourism in other places (54%).
• Recognizing the advantages of sustainable tourism (47%).
• 42% of people report the negative effects of unsustainable tourism in their own nation.
• Feeling bad about their environmental impact (32%).

26. 23% of travelers choose to travel locally to reduce their carbon footprint.

Global travelers are paying more attention to the distance traveled and their transportation modes. Online travel booking statistics show that more than one in five use travel websites to look for bike rentals and public transportation options in their intended location.

33% of respondents said they would be prepared to spend an additional $50 to $250 on travel to reduce the journey's carbon footprint. Those who stayed at a sustainable hotel in the previous year did so to:

• Lessen the carbon impact on the environment (41%).
• Discover the culture of the region (33%)
• Better community engagement (31%).

User Behavior in Online Travel Booking

27. booking a trip takes americans 29% longer on average in 2022 than in 2019..

(Tripadvisor)

52% of American tourists place a higher value on the time they spend researching travel online than any other aspect of the booking process. 55% of Britons share this sentiment.

People take 6% longer to arrange a trip in Germany, while this number rises to 16% in Australia. While Australians spend 60% of their time preparing for trips, Singaporeans spend 68% visiting local travel sites and researching travel online before booking.

28. 43% of Americans dislike making travel reservations.

According to travel industry statistics, a third of families find it extremely time-consuming to conduct online hotel bookings and look for the best flights, while 23% don't enjoy planning vacations.

When booking reservations, one in three tourists put flexibility ahead of everything else. Another challenge for travelers is the lack of transparency in making travel reservations. Too many options to compare can sometimes get difficult.

Digital booking statistics show that booking a trip isn’t among the top three simplest online purchasing experiences. Above it is online restaurant bookings, clothing purchases, and online browsing and purchasing physical and digital items.

29. The average traveler makes 38 website visits before deciding and making a booking.

45% of vacationers prefer to arrange their entire trip on a single website that offers choices for flights, lodging, auto rentals, and extras.

According to research, nearly 42% of consumers take more than five years to make vacation reservations . 60% of questioned tourists think there are too many hidden fees and expenses when choosing a trip.

Online Travel Booking Market Share

30. the online travel booking industry is expected to grow by $204.81 billion by 2026..

(ResearchAndMarkets)

The publisher has closely watched the online travel booking platforms market and is anticipated to increase by a CAGR of 4.91% between 2022 and 2026.

A comprehensive analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis for about 25 vendors are in this study on the online travel booking platform market.

The research provides a comprehensive overview of the current state of the global market, the newest drivers and trends, and the general market environment.

The market is driven by the widespread use of smartphones, as well as by the growing concentration of online travel companies.

31. The digital travel market is predicted to increase from $800.72 billion in 2021 to over $1.2 trillion in 2027.

Over the past ten years, most sectors have gone digital. Particularly, the travel industry has continued to make enormous efforts to develop its online presence.

Review and travel-related e-commerce websites make up most of the online travel booking industry. It allows customers to conveniently reserve from home and frequently entices them with packages and cost-cutting options.

As a result, many tourists now prefer to plan their trips online rather than through traditional brick-and-mortar travel firms.

The primary worldwide digital travel market is also driven by rising consumer spending power, government initiatives to promote tourism, increasing internet and credit card usage, and new online segments.

It’s no surprise the yearly value of the travel business. It’s expected to be over $1.2 trillion in the coming years.

Most of the increase in online travel will come from the rising popularity of bookings made through websites like Booking.com, TripAdvisor.com, Skyscanner.com, etc., for international hotels and flights.

32. Expedia and Booking.com have acquired rival websites and mobile apps to increase their market share.

(BusinessofApps)

Kayak, Priceline.com, and Agoda are owned by Booking.com, while Expedia Group owns trivago, Orbitz, Vrbo, and Travelocity.

Expedia and Booking.com have expanded their services to include flights, taxis, car rentals, cruises, and excursions to increase their travel portfolio.

The business strategy is the same across the board; the app gets a tiny commission for each booking. Like past travel agents would arrange the airline, ground transportation, hotel, and events in a packaged trip, the goal is to be a one-stop vacation destination.

Airbnb also initiated this augmentation in 2016 with the launch of Experiences. In response to the pandemic preventing short-term travel. It also began to promote long-term stays in 2020. Services for co-working and transportation might be next on their list.

Even though Booking, Expedia, and Airbnb are the three main platforms, there are still several others, including Hopper, Hotels.com, Skyscanner, TripAdvisor, and Trip.com, that either compete in a particular market (flights for Skyscanner; hotels for Hotels.com) or operate a similar one-stop shop for all things travel-related to Booking and Expedia.

33. From 2021 to 2027, the global online travel market will expand at a CAGR of 10.58%.

(Booking.com)

The international online travel market is divided into two types: Online Travel Agencies and Direct Travel Suppliers. OTAs are becoming the world's most popular method of making reservations.

One of the best examples of digital change in business and society over the past 25 years has been the development of online travel agents.

OTAs have developed into digital marketplaces that provide direct access to digital travel options for B2C and B2B clients. OTAs are a cross between an e-commerce platform and a travel agency.

34. It’s anticipated that the travel accommodation sector will continue dominating digital travel services.

Travel accommodations are now the largest contributor to the travel market as a result of enterprises expanding globally due to globalization. Online booking is accessible for various travel accommodations, including hotels, resorts, vacation rentals, and more.

35. The online booking market is divided into mobile/tablet and desktop segments based on the type of device.

Due to its ease, comfort, and all-day accessibility, digital travel booking via a mobile, tablet, and desktop is the preferred method for most young travelers. Consumer habits in digital media are always evolving.

Mobile usage is steadily increasing, while desktop usage is steadily declining. Even said, these patterns are still evolving quickly, so the internet travel sector must adjust.

According to online booking statistics by STRATOS, 82% of all travel bookings worldwide occurred without a human being involved in the process.

Statistics on Online Travel Booking Demographics

36. baby boomers are the ones driving the growth of the online travel industry..

(Statista, TripAdvisor)

The online travel market comprises Millennials, Generation X, and Silver Hairs. However, Baby Boomer travelers with more money, time, and a strong desire to travel dominate the market.

They look for novel traveling experiences and engage in active vacations that include sightseeing and learning about different cultures. OTAs must change to reflect the preferences of younger travelers as they grow more involved and important in the travel industry.

Most Gen Xers and Millennials are wary of conventional advertising and would rather rely on word-of-mouth. In 2022, digital travel businesses that continue to rely on stock images and conventional advertising will observe a gradual decline in their clientele.

37. 60% of Millennial travelers are willing to spend more to get what they expect.

(CondorFerris)

34% are delighted to plan their trip through an agency. The 25–40-year-old Millennial age group includes business travelers and people just starting their professional lives.

Compared to travelers in the higher age category, these travelers are more likely to spend money on the trip, as they place a significantly greater emphasis on traveling for experiences.

They want to see and do unique things in unusual places without dealing with tedious details like hotel reservations. Digital travel booking statistics also show that this age group prefers to use travel companies for all their trip arrangements.

Although they use travel agents to make their hotel reservations, 52% of them will visit the hotel's website to learn more. Agents who present themselves as authorities in a particular field are quite successful with millennials.

Travel sales will increase for an agent who can provide distinctive experiences and intimate knowledge of the top accommodations, restaurants, and locations—especially if they can also maintain a strong social media presence.

38. According to online travel stats, the most lucrative travel market is in Asia-Pacific.

Geographically speaking, Asia-Pacific has the most potential for growth in the online boom, with China and India representing the most attractive markets. The emergence of the middle class, increased disposable money, and wider adoption of Internet services contribute to the growth.

While Ctrip's online travel agency dominates the Chinese travel sector, India's top OTAs are Yatra and Cleartrip. OTAs are increasingly being used to make reservations in the area.

What the Future Looks Like for the Online Travel Booking Industry

Online travel booking is here to stay. That means travel companies should constantly reinvent themselves and adapt to keep up with fast-evolving developments.

With some of the highest cart abandonment rates among all online industries, tourism also struggles to benefit from mobile-friendly websites.

These online travel booking statistics somewhat reflect the inherently competitive nature of hotel bookings, but they also show that all travel agencies need to modernize their marketing and sales strategies. The first thing to get the best live chat software :

• The LiveChat installation process is super easy and comes with a free WordPress plug-in. The chat platform offers personalized customer support with the help of AI and the customer's recent history.
• ChatBot is best for travel startup companies because of the 24/7 support service they can use anytime. The software has powerful analytics tools you can use to
• SendinBlue not only does the tool have advanced live chat capabilities , but it also has premium email marketing functionalities. You can get started for free on Sendinblue – what are you waiting for?
• Tripadvisor
• The Vacationer
• GlobeNewswire
• Travel Weekly
• Booking.com
• Marketsampler
• Hospitalitynet
• Think With Google
• Travelagentcentral

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Mobile Travel Booking Market Size, Share, Competitive Landscape and Trend Analysis Report by Application, by Payment Mode, by Tourism Type : Global Opportunity Analysis and Industry Forecast, 2021-2031

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Mobile Travel Booking Market Research, 2031

The global mobile travel booking market was valued at $228.4 billion in 2021, and is projected to reach $612.5 billion by 2031, growing at a CAGR of 10.7% from 2022 to 2031.

Mobile travel booking refers to the process of booking and purchasing travel-related services and products through a mobile device such as a smartphone or tablet. This includes services such as flights, hotels, car rentals, vacation packages, and activities. Mobile travel booking offers several benefits to consumers, such as the convenience of booking anytime and anywhere, the ability to compare prices and options easily, and the potential for exclusive mobile-only deals and promotions. It allows a more personalized travel booking experience, as travel companies can use data and technology to offer customized recommendations and tailored offers to individual users.

Increase in penetration of smartphones and internet connectivity is a key driver for the growth of mobile travel booking market. Mobile devices allow users to search for flights, hotels, and other travel options on the go, and make bookings from anywhere. Moreover, mobile reservations has increased as a result of the ease with which customers can access the internet using smartphones. Without the need for a computer, travelers can research and reserve hotels, rental cars, and other travel-related services from their mobile devices. In addition, growth in global travel and tourism industry and rising disposable income and middle-class population are major driving factors for the market.

However, competition from traditional travel agents is a major factor that hampers the growth of the market as traditional travel agents have been in the travel booking industry for many years and have established relationships with travel providers such as airlines, hotels, and car rental companies. They also have extensive knowledge and experience in planning and booking travel and can often provide more personalized recommendations and advice to travelers. Contrarily, technological advancement in the field of tourism and travel is likely to continue in the coming years, driven by new opportunities for growth and innovation in the tourism and travel industry, enabling businesses to better serve and satisfy their customers while improving operational efficiency and safety, which is expected to provide an opportunity to scale up mobile travel booking market during the forecast period.

The report focuses on growth prospects, restraints, and trends of the mobile travel booking market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers, on the mobile travel booking industry.

Segment Review

The mobile travel booking market is segmented on the basis of application, payment mode, tourism type, and region. By application, the market is classified into vacation packages, accommodation booking, transportation booking, and others. By payment mode, it is categorized into debit/credit card, UPI, e-wallets, and others. On the basis of tourism type, it is bifurcated into domestic and international. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of application,  the transportation booking segment attained the highest market share in 2021 for the mobile travel booking market which can be attributed to the increasing preference for hassle-free and convenient transportation options among travelers. The availability of various transportation options such as car rentals, flight bookings, and train tickets on mobile travel booking platforms has made it easier for travelers to book their preferred mode of transportation quickly and easily, leading to the growth of this segment.

Meanwhile, the vacation packages segment is expected to experience the fastest growth during the forecast period. This can be attributed to the increasing popularity of all-inclusive travel packages, which offer a convenient and cost-effective way for travelers to plan and book their entire vacation itinerary in one go. The ease of booking these packages through mobile travel booking platforms, along with the added benefits of bundled deals and discounts, is expected to drive the growth of this segment in the coming years.

On the basis of region, Asia-Pacific attained the highest growth in 2021 and it is considered to be the fastest growing region during the forecast period for the mobile travel booking market. This is because of the fact that mobile payments are becoming increasingly popular in Asia-Pacific, with many consumers using mobile devices to make purchases. As more travelers choose to utilize mobile payments to plan and pay for their travel arrangements, this development is also having a positive impact on the travel booking business in Asia-Pacific region. Moreover, chatbots and AI technology are becoming more prevalent in the travel booking industry in Asia-Pacific. These technologies can be used to provide personalized recommendations, answer customer queries, and even help with booking and itinerary management. In addition, low-cost carriers have become increasingly popular in Asia Pacific, providing affordable travel options to more people.

The report analyzes the profiles of key players operating in the mobile travel booking market such as Airbnb, Inc., Booking.com, Cleartrip Pvt. Ltd., Expedia, Inc., Hostelworld.com Limited, Laterooms, MAKEMYTRIP PVT. LTD., Skyscanner Ltd, Trip.com and Tripadvisor. These players have adopted various strategies such as partnership, product launch, and acquisition to increase their market penetration and strengthen their position in the mobile travel booking market.

Market Landscape and Trends

The mobile travel booking market is a competitive and rapidly evolving space, with a wide range of players offering various travel-related services and products through mobile devices. The mobile travel booking market landscape has changed significantly in recent years, with the widespread adoption of smartphones and mobile apps. In addition, many companies in the mobile travel booking market are using AI and machine learning to offer personalized recommendations and optimize the travel booking process. This includes chatbots and virtual assistants that can answer questions and offer advice, as well as algorithms that can tailor search results and pricing based on individual user preferences and behavior. Furthermore, with the increasing popularity of smart speakers and voice assistants, many companies in the mobile travel booking market are investing in voice search and booking capabilities. This allows users to search for and book travel services using voice commands, making the booking process even more convenient and hands-free.  

Top impacting factors

Increasing penetration of smartphones and internet connectivity.

With rise in popularity of smartphones and tablets, more individuals are accessing the internet and making travel arrangements via their mobile devices. Mobile devices allow users to search for flights, hotels, and other travel options, and make bookings from anywhere.

Moreover, mobile reservations has increased as a result of the ease with which customers can access the internet using smartphones. Without the need for a computer, travelers can search and reserve hotels, rental cars, and other travel-related services from their mobile devices. In addition, the increasing availability of high-speed internet connectivity has further fueled the growth of mobile travel bookings. With the growth of 4G and 5G networks, users can access the internet at high speeds, even in remote areas. This has made it easier for travelers to book travel and access travel-related information from their mobile devices. It has also led to the development of more mobile-friendly travel booking platforms, with companies investing in mobile app development and mobile-optimized websites to offer a better user experience.

Furthermore, the increase in penetration of smartphones and internet connectivity has led to a significant surge in the mobile travel bookings, with more travelers opting to use their mobile devices to plan and book their trips. Therefore, the increase in penetration of mobile phones and internet connectivity is a major driver for the  growth of mobile travel booking market size.

Growth in Global Travel and Tourism Industry

The growth in the global travel and tourism industry is a key driver for the mobile travel booking market. The increase in demand for travel-related services and the convenience offered by mobile booking platforms are foster the shift toward mobile booking. As more people travel for leisure and business, the demand for travel-related services, such as flights, accommodation, car rentals, and activities, continues to increase. This has led to the growth of the mobile travel booking, with more companies offering online booking platforms for travelers. In addition, one of the major mobile travel booking market trends is the shift toward mobile travel bookings has been particularly notable, with many travelers preferring to use their mobile devices to book travel and access travel-related information. This trend is driven by the convenience and flexibility offered by mobile booking platforms, which allow users to search for and book travel options on the go.

Furthermore, the growth of the travel and tourism industry has led to increased competition among travel booking companies, with companies seeking for travelers' attention through the development of new features, services, and partnerships. This competition has led to innovation in the mobile travel booking market, with companies investing in technologies such as artificial intelligence, machine learning, and data analytics to offer more personalized and tailored travel options to users. Therefore, these factors propel the mobile travel booking market.

Rise in Disposable Income and Middle-class Population

The rise in disposable income and surge in middle-class population are significant drivers that contribute to the mobile travel booking market growth. As more people have access to disposable income, they are more likely to spend it on travel and tourism, leading to an increase in demand for travel-related services.

Moreover, the growth of the middle-class population has led to an increase in the number of people who can afford to travel. This has led to a surge in travel bookings, with more people using online booking platforms, including mobile travel booking apps and mobile-optimized websites, to plan and book their trips. In addition, mobile travel booking platforms are particularly popular among younger travelers, who tend to have higher disposable incomes and are more likely to use mobile devices to access travel-related information and book travel. This trend is expected to continue in the coming years, as the middle-class population and disposable incomes continue to rise in many countries around the world.

Furthermore, rise in disposable income and the growth of the middle-class population have led to an increase in domestic and international travel. Therefore, this has led to a surge in demand for travel-related services, including flights, hotels, car rentals, and activities, and has driven the growth of the travel booking industry, including mobile travel booking market outlook.

Competition from Traditional Travel Agents

Competition from traditional travel agents is a major restraining factor that could impact the growth of the mobile travel booking market. While mobile travel booking platforms offer convenience and flexibility, traditional travel agents still play a significant role in the travel booking market and may offer more personalized services and expertise.

Moreover, traditional travel agents have been in the travel booking industry for many years and have established relationships with travel providers such as airlines, hotels, and car rental companies. They also have extensive knowledge and experience in planning and booking travel and can often provide more personalized recommendations and advice to travelers. In addition, some travelers may prefer the human touch provided by traditional travel agents, as they can offer a more personalized approach and address specific needs and preferences that may not be easily captured through a mobile booking platform. Therefore, this competition could impact the growth of the mobile travel booking market, particularly among travelers who value the services provided by traditional travel agents.

Lack of Trust in Mobile Travel Booking Platforms

Lack of trust in mobile travel booking platforms is a significant restraining factor that could impact the growth of the mobile travel booking market. Many travelers are hesitant to book travel through mobile devices due to concerns about the security of their personal and financial information, as well as other issues such as inaccurate information, hidden fees, and poor customer service. One of the primary reasons for this lack of trust is the prevalence of fraudulent or fake travel booking websites and mobile apps. These fraudulent sites and apps can mimic legitimate travel booking platforms and may trick travelers into entering their personal and financial information, leading to identity theft or financial fraud. In addition, inaccurate information, hidden fees, and poor customer service can also contribute to a lack of trust in mobile travel booking platforms.

However, by addressing these concerns and building trust with users, mobile travel booking platforms can overcome the lack of trust restraining factor and continue to grow in the future. Therefore, these factors can hamper the growth of the mobile travel booking market.  

Technological Advancement in the Field of Tourism and Travel

Technological advancements have enabled new opportunities for growth and innovation in the tourism and travel industry, enabling businesses to better serve and satisfy their customers while improving operational efficiency and safety. Mobile devices, such as smartphones and tablets, have transformed the way traveler’s research, book, and experience their trips. Mobile travel apps offer real-time access to travel information, such as flight status updates, hotel reviews, and local attractions, allowing travelers to make more informed decisions and personalize their travel experiences. In addition, AI and machine learning technologies can analyze vast amounts of data to provide personalized recommendations, optimize travel itineraries, and improve customer service. These technologies can also be used for predictive maintenance and safety checks in the transportation industry.

Moreover, virtual and augmented reality technologies can offer immersive and interactive travel experiences, allowing travelers to explore destinations and attractions before making a booking or even while on their trip. Furthermore, mobile payment solutions have become more widely adopted, providing an opportunity for mobile travel booking platforms to offer convenient and secure payment options. Moreover, voice-enabled assistants such as Amazon's Alexa and Google Assistant have become more popular, providing an opportunity for mobile travel booking platforms to integrate with these platforms and offer a voice-based booking experience. Therefore, these technological advancements provide an opportunity to scale up mobile travel booking market share during the forecast period.

Rise in Awareness Among Consumers Pertaining to Mobile Travel Booking Applications

Rise in awareness among consumers pertaining to mobile travel booking applications is a major opportunity for the mobile travel booking market. With the increase in popularity of smartphones and mobile devices, more consumers have become aware of the convenience and flexibility offered by mobile travel booking applications.

Moreover, as consumers become more familiar with mobile travel booking applications, they have become more comfortable using them to plan and book their travel. This increased awareness and comfort level can lead to greater adoption of mobile booking platforms and increased usage over time. In addition, as consumers become more aware of the benefits of mobile travel booking applications, they may be more likely to choose them over traditional travel booking methods. This could lead to a shift in the market, with more consumers using mobile booking platforms as their primary method of booking travel. Furthermore, by investing in marketing & advertising campaigns and leveraging customer feedback, mobile booking platforms can continue to grow and gain market share in the upcoming years, thus providing major mobile travel booking market opportunity.             

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile travel booking market forecast from 2021 to 2031 to identify the prevailing mobile travel booking market opportunity.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the mobile travel booking market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global mobile travel booking market, key players, market segments, application areas, and market growth strategies.

  Mobile Travel Booking Market Report Highlights

Analyst Review

The mobile travel booking market has experienced significant growth in recent years, and the trend is expected to continue with the increase in use of smartphones and tablets due to which consumers are increasingly turning to mobile devices to research and book travel. The mobile travel booking market has experienced significant growth in recent years, driven by the widespread adoption of mobile devices and surge in demand for convenient and seamless travel booking experiences. Moreover, consumers are increasingly using multiple devices to research and book travel. Travel companies need to ensure that their mobile apps and websites are compatible with multiple platforms and that the user experience is consistent across devices. In addition, virtual and augmented reality technology can provide a more immersive travel booking experience for consumers. This technology can allow travelers to view hotels and destinations in 360 degrees, making it easier to choose the perfect vacation spot. Furthermore, personalization has become increasingly important in the travel industry, and mobile devices provide an opportunity for personalized recommendations and messaging. Mobile apps can use data to offer personalized travel options, such as destination suggestions and trip itineraries.

Furthermore, market players have adopted various strategies for enhancing their services in the market and improving customer satisfaction. For instance, in December 2021, Trip.com Group, a leading global travel service provider, and Hopper partnered to launch Price Freeze on Trip.com’s European and U.S. sites. Trip.com Group is the first OTA to partner with Hopper Cloud, Hopper’s B2B initiative, in the North America and Europe markets. This gave users the chance to check with their travel companions and finalize plans before booking the trip. This strategy by the market player operating at a global and regional level is anticipated to help the market to grow significantly during the forecast period. Moreover, in April 2022, Expedia Group and Qtech Software, a travel technology software provider, announced an expanded collaboration to deliver access to Expedia Group's travel supply to travel businesses globally, through Qtech's flagship technology platform, OTRAMS GO. As a result of this collaboration, travel businesses of all sizes had greater accessibility to premium hotel content and technology via the OTRAMS GO platform, helped to generate higher revenue, grow their businesses, and improve efficiency in the travel ecosystem. In addition, in October 2021, Trivago, the Germany-based accommodations search company, entered into a multifaceted partnership with the globe’s third-largest smartphone company, China’s Huawei. The two companies agreed on a strategic partnership to jointly develop travel products in Huawei’s mobile services platform. Essentially, Trivago powered a chunk of Huawei’s paid hotel search business. Thus, these strategies adopted by the market players will provide major growth for the mobile travel booking market.

Some of the key players profiled in the report include Airbnb, Inc., Booking.com, Cleartrip Pvt. Ltd., Expedia, Inc., Hostelworld.com Limited, Laterooms, MAKEMYTRIP PVT. LTD., Skyscanner Ltd, Trip.com and Tripadvisor. These players have adopted various strategies such as partnership, product launch, and acquisition to increase their market penetration and strengthen their position in the mobile travel booking market .   

• Financial Technologies
• Digital Payments
• Payment Services

Consumers are increasingly using multiple devices to research and book travel. Travel companies need to ensure that their mobile apps and websites are compatible with multiple platforms and that the user experience is consistent across devices. In addition, virtual and augmented reality technology can provide a more immersive travel booking experience for consumers. This technology can allow travelers to view hotels and destinations in 360 degrees, making it easier to choose the perfect vacation spot.

Asia-Pacific is the largest regional market for Mobile Travel Booking Market

The global mobile travel booking market was valued at $228.40 billion in 2021, and is projected to reach $612.49 billion by 2031, growing at a CAGR of 10.7% from 2022 to 2031.

Airbnb, Inc., Booking.com, Cleartrip Pvt. Ltd., Expedia, Inc., Hostelworld.com Limited, Laterooms, MAKEMYTRIP PVT. LTD., Skyscanner Ltd, Trip.com and Tripadvisor.

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Mobile Travel Booking Market

Global Opportunity Analysis and Industry Forecast, 2021-2031

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What are you looking for?

50 online travel booking statistics (latest 2024 figures).

Did you know that online travel booking had a $521 billion market size in 2023 ? And that this is estimated to hit $1 trillion in 2030 ?

As technology becomes a crucial part of our lives, the way that travellers plan and book their trips today have evolved. 

There are now websites and mobile apps to buy flight tickets, reserve cheap hotel rooms , and book travel experiences.

With the constant changes in traveller’s behaviour and consumer trends, it can be important to understand how researching is done for travels.

This includes understanding more deeply about the online travel booking market, the global leaders in this industry, as well as the current trends and how mobile booking compares to websites.

Today we have some interesting statistics about online travel booking for you. 

From the number of online travel companies there are currently to how the Coronavirus pandemic has impacted online booking.

Sources: With each stat, I have included the source for the data. Please go to the end of this post for a complete summary of all the sources and articles used here.

Travellerspoint

Online travel booking popular questions

What percentage of bookings are made online.

By 2019, 57% of all travel bookings were made online. Meanwhile, 68% of all sales in travel & tourism are made online in 2022.

What is the most popular travel booking site?

Booking.com was the most globally visited travel and tourism website in September 2023, when it received 554.5 million visits .

Which are the two largest online travel agencies worldwide?

In September 2023, Booking.com and Tripadvisor received around 554 million and 156 million visits, respectively.

How much is the global online travel sales?

In 2018, global online travel sales made $694 billion, a 10.4% increase compared to the previous year

Online travel booking main findings

• Online sales will generate 76% of revenue in the travel & tourism sector by 2028
• Among the many online travel agencies worldwide, Booking reported the highest revenue in 2021
• Marketplace bookings experienced a dramatic increase from 3.2% in 2017 to 9.1% in 2018, while direct online bookings fell from 79.2% to 66.7%
• 39% of users would download an app over using the mobile website because of the speed, while 30% enjoy the increased functionality of a mobile app
• 4 in 5 hotel customers who have been asked to leave a review do so
• Between 2016 and 2021, the portion of online travel sales via mobile has been steadily increasing compared to desktop or laptop, from only 36% to nearly 50% of all digital travel sales
• Around 50% of users in 2020 claimed that they made more last-minute travel bookings during the pandemic

Online travel booking market

What percentage of travel bookings are made online?

1. According to Statista, online sales will generate 76% of revenue in the travel & tourism sector by 2028.

Online travel booking is continuously taking up the travel booking market, and Statista estimates that by 2028, online sales will make up 76% of all revenue in travel and tourism.

2. In 2021, the online travel market size worldwide was $432 billion.

3. this figure rose slightly to $475 billion in 2022 and $521 billion in 2023..

The latest data on the global online travel agent industry stated that the market size in 2023 was $521 billion.

4. The online travel market size is predicted to reach over $1 trillion by 2030.

And with the rise of the digital nomad movement , the Internet will continue to play an increasingly large role in the travel industry.

5. The Singaporean online travel market size was the highest amongst selected Southeast Asian countries, with the gross merchandise value (GMV) recorded at $7 billion in 2023.

In comparison, in 2023, the Philippines saw an online travel market size of $3 billion.

6. In 2018, global online travel sales made $694 billion, a 10.4% increase compared to the previous year.

[JerseyIslandHolidays]

7. By 2019, 57% of all travel bookings were made online.

Travel bookings include accommodation, flight, tour, and other related activities.

8. Even back in 2012, 9 in 10 people researched their holiday online before making reservations, whereas 8 in 10 booked their holiday online.

[TravelWeekly]

Online travel booking has been a huge thing this past decade. In 2012, 90% of people conducted online research before booking their holidays. Meanwhile, 80% of people did their bookings online.

Online travel companies

What are the leading online travel agencies in the world?

9. Among the many online travel agencies worldwide, Booking reported the highest revenue in 2021.

In 2021, Booking.com was the online travel agency with the highest revenue.

10. Their revenue has consistently increased from $1.41 billion in 2007 to a record high of $15.07 billion in 2019.

11. as of december 2022, booking.com has a market cap of $78,171 million, making it the global market leader..

In terms of the online travel company market, Booking.com dominated with $78.17 billion in market capitalization in December 2022.

12. The second place goes to Airbnb with a market cap of $54,137 million.

Meanwhile, Airbnb has the second highest market capitalization with $54,137 million .

13. In the US in 2018, Tripadvisor used to be the leading travel website as it attracted 18% of all online users.

In 2018, the most popular travel website in the US was Tripadvisor, which was used by 18% of American online travel users .

14. Hotels.com ranked fourth at 11%, while Booking.com and Expedia placed sixth and seventh with 9% each.

15. booking.com was the most globally visited travel and tourism website in september 2023, when it received 554.5 million visits..

In terms of website visits, Booking.com is the most visited travel and tourism website in the world. It received 554.5 million visits in September 2023 alone.

16. With 156 million visits in September 2023, Tripadvisor is the second most visited travel and tourism website worldwide.

Online travel booking trend.

How many people make travel bookings online?

17. The majority of travellers in the US claim that they’d spend less than a week researching once they have decided to travel.

[Facebook IQ]

Most travellers from the US spend less than a week researching their travels.

18. The most popular day of the week for people to book trips on is Monday, while Saturday is the least popular.

[TrekkSoft]

TrekkSoft referred to 3 random data points between August and September 2019.

19. Meanwhile, the busiest time of day for booking is 10am CET. 6am CET is usually the least busy time.

20. marketplace bookings experienced a dramatic increase from 3.2% in 2017 to 9.1% in 2018, while direct online booking fell from 79.2% to 66.7%..

From 2017 to 2018, there was a significant increase in marketplace booking from 3.2% to 9.1%. On the other hand, less people booked directly on travel accommodation and company websites (from 79.2% to 66.7%).

21. By 2023, 700 million guests will book hotel rooms online.

It is estimated that 700 million guests will be booking their hotel rooms online by 2023.

22. A survey in the US in 2023 revealed that the most popular brand for flight search engine online bookings was Expedia.

This was a representative online survey with 2,405 consumers in the US.

23. Meanwhile, the most popular option for hotel and private accommodation online bookings in the United States was Booking.com, with Hotels.com and Expedia following.

Mobile and app travel booking.

How do mobile travel bookings compare with app bookings?

24. 39% of users would download an app over using the mobile website because of the speed, while 30% enjoy the increased functionality of a mobile app.

[SaleCycle]

Two of the most popular benefits of mobile apps compared to websites are the increased speed and functionality.

25. 1 in 5 users also report better user experience as a major reason for downloading a travel booking app.

20% of users also report that they download travel booking apps because of the better user experience.

26. Moreover, 11% download the app for the reward and discount the company offers.

Meanwhile, only 11% of users download a travel booking app for the reward and discounts they get.

27. Between 2016 and 2021, the portion of online travel sales via mobile has been steadily increasing compared to desktop or laptop, from only 36% to nearly 50% of all digital travel sales.

The last 5 years have been an important period for the growth of online travel sales via mobile as it increased from 36% to almost 50% of all digital travel sales.

28. In 2018, 82% of travel bookings were online either through websites or mobile applications.

29. nearly half (48%) of mobile phone users would be happy to book and plan a trip to a new place only using their mobile device..

37% of millennial parents actually rely on online reviews when picking where to visit.

30. The conversion rate for bookings made via mobile phone is only 0.7%, less than half of bookings made through desktop at a 2.4% conversion rate.

People are more likely to go through with their bookings when accessing websites through desktop (2.4% conversion rate) than mobile (0.7%).

31. 46% of all solo travellers make their hotel bookings by mobile.

[Phocus Wire]

Online travel booking is very important for solo travellers. In fact, 46% rely on mobile apps and access to book their hotels.

32. In 2022, the most downloaded OTA app worldwide was the Booking.com mobile app, which had 80 million total downloads on iOS and Google Play in that year.

The second place was secured by Airbnb, which had approximately 52 million mobile app downloads in 2022.

33. Between 2023 and 2027, the travel segment of the mobile app market is expected to increase by a total of 64%, or $0.8 billion, until it reaches $2 billion by 2027.

Reviews in online travel booking.

How many customers leave reviews when booking travels online?

34. 4 in 5 hotel customers who have been asked to leave a review do so.

35. meanwhile, 22% of customers would write a review without being requested..

22% of hotel customers always leave a review without being asked.

36. 95% of all reviews by travellers are positive.

An overwhelming majority (95%) of hotel reviews by customers are positive.

37. Tripadvisor’s report states that 96% of users think that reading reviews is important for their booking process.

[TripAdvisor]

83% of users usually refers to reviews before deciding on a hotel, while 76% depends on guest-uploaded travel photos for decisions.

38. According to SaleCycle, 54% of guests have written at least one review in the last 12 months.

More than half of all guests have written at least one review in the last year.

Coronavirus and online travel booking

How did the Covid-19 pandemic affect the online travel booking sector?

39. Booking.com’s revenue dropped from $15 billion in 2019 to only $6.8 billion in 2020.

The Covid-19 pandemic has caused Booking.com’s revenue to decrease by more than half in 2020, to just $6.8 billion.

40. Expedia, the online travel agency making the second highest revenue, experienced a similar decrease from $12 billion the previous year to around $5.2 billion in 2020.

41. tripadvisor’s revenue fell by almost 55% from $1.56 billion in 2019 to $604 million in 2020..

The popular travel destination and accommodation website, Tripadvisor, also saw a dramatic 55% decrease in revenue from $1.56 billion in 2019 to $604 million in 2020..

42. Around 50% of users in 2020 claimed that they made more last-minute travel bookings during the pandemic.

The future of online travel booking

What will online travel booking look like in the future?

43. According to SaleCycle, 30% of guests in a hotel who interact with a Chatbot would spend more than those who don’t.

Chatbots in hotel websites can play a crucial role in customer spending.

44. Almost 7 in 10 travellers use voice search technology when planning their trip.

70% of all travellers worldwide use voice search technology during the planning stage of their trip , and it’s reasonable to assume that this percentage would increase.

45. 67% of high-income tourists choose to spend money on experiences over expensive hotel rooms.

A majority of high-income tourists claim they would choose to spend more money on travel experiences than expensive hotel rooms.

46. 73% of tourists say that they plan to stay in an eco-friendly accommodation within the next year.

Region specific online travel booking statistics, 47. in canada, the top two products on a “travel product online bookings” survey in 2023 were hotels and flight tickets..

The travel survey was done online among 2,006 respondents in Canada , in which the top answers had been hotels and flight tickets.

48. The same top two answers came up in a similar survey in the US.

In the US, the travel survey was conducted among 10,011 respondents.

49. In 2023, the “travel product online bookings” survey in the UK also revealed hotels and flight tickets as the most common answers.

British respondents of a 2023 travel survey revealed that the most booked travel products online were hotels and flight tickets.

50. The same series of survey showed that in India, the top two most popular type of online booking for travel products were long distance train tickets and hotels.

Interestingly, when the survey was conducted among 4,034 participants in India , the top two answers changed.

In 2023, the most popular type of travel products that Indians tend to book online are hotels and long distance train tickets.

To conclude, it’s safe to say, based on data at least, that the online travel booking market will only grow and become more prevalent. 

As we expect the market size to increase and take over traditional booking methods, travel-related businesses would benefit from developing their online booking system, especially where corporate and business travel is concerned.

Among the many online travel companies worldwide, Booking.com was the one to record the highest revenue back in 2020. 

Meanwhile, Tripadvisor leads in terms of website visits as it became the most visited travel and tourism website.

While revenue for most companies had fallen due to the Coronavirus pandemic, this was to be expected as other businesses also experienced a decrease during this trying time.

At the same time, people have made more last-minute travel decisions in this pandemic era.

We can easily assume that online websites and mobile apps play a crucial role in their planning and booking.

We hope these statistics have been useful to help you understand more about online travel booking! 

Did we miss any important information? 

Drop your comments and thoughts down below.

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46+ Online Travel Booking Statistics, Facts, and Trends [2023]

Craving insights into online travel booking in 2023? 

You’ve landed at the right place. 

We’ve compiled, verified, and organized a list of the most up-to-date statistics, facts, and trends. 

Click below to navigate to a specific category, or read on for our KEY online travel booking stats.

Top Online Travel Booking Statistics (Editor’s Picks)

General online travel booking stats, facts, and trends, booking holdings, tripadvisor, expedia group.

As of 2023, the global online travel market is valued at $521.18B . It’s projected to exceed $1T by 2030, with a CAGR of 9.9% .

• Most Americans ( 72% ) prefer to make their travel arrangements online.

• Roughly 41% of Americans prefer OTAs to book trips. Another 29% book directly, and an additional 29% rely on travel agents or tour operators.
• In 2023, online sales channels are projected to contribute 69% of global travel and tourism market revenue. This percentage is forecasted to increase to 74% by 2027.
• The travel segment of the app market generates $1.23B in global revenue. It’s projected to reach $1.96B by 2027.
• Major online travel agents typically charge commissions ranging from 15% to 25% , but smaller OTAs may offer rates as low as 4% .
• Most Americans (72%) prefer to make their travel arrangements online.
• As of 2023, the global online travel market is valued at $521.18B. It’s projected to exceed $1T by 2030, with a CAGR of 9.9%.
• In 2023, online sales channels are projected to contribute 69% of the global travel and tourism market revenue. This percentage is forecasted to increase to 74% by 2027.

Among the top online travel companies, On the Beach and Holidaycheck exhibited the highest revenue CAGR: 146% from 2020 to 2022.

• The travel segment of the app market now generates $1.23B in global revenue. It’s projected to reach $1.96B by 2027.
• Online travel sites achieved a 76 out of 100 customer satisfaction score in 2023, a one-point increase from the previous year.
• The travel technologies market was valued at $8.6B in 2020 and is projected to reach $12.5B by 2026, reflecting a 45% growth.
• Almost half of worldwide travelers (45%) wish to use just one site to book their entire trip, including flights, hotels, car rentals, and additional services.

• The United States tops the revenue ranking in the travel app market, generating ~$443M in 2022.
• Hospitality and tourism apps had an average annual retention rate of 34% in 2022.
• In 2021, 17% of Americans were subscribed to travel-related paid subscription programs or services, while 23% expressed interest in subscribing to such services.
• As of 2022, around 14% of global consumers purchase travel and hospitality services using cryptocurrency.
• Just 11% of leisure travelers worldwide report no frustration when planning trips online.
• About 43% of US travelers don’t find pleasure in booking travel.
• Booking.com, holding a market capitalization of ~$78.2B, claimed the top spot among worldwide online travel companies in December 2022.
• Booking.com was the most popular travel and tourism site globally in May 2023, attracting ~582.5M visits.
• Booking Holdings generated revenue of about $17.1B in 2022.
• The net income of Booking Holdings crossed the $3B mark in 2022.
• Room nights accounted for 91% of Booking Holdings’ total bookings in 2022, making it the company’s primary business segment. The total number of bookings reached 981M, surpassing pre-pandemic levels.
• The Booking.com mobile app was the most downloaded online travel agency app globally in 2022, amassing ~80M combined downloads in the App Store and Google Play.
• Booking generated revenue of more than $9B through mobile devices in 2022.
• Booking Holdings’ global total assets reached around $25.4B in 2022, increasing by ~$1.7B compared to 2021.

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• In 2022, TripAdvisor, Inc. generated ~$1.49B in global revenue.
• The revenue of Tripadvisor in the United States reached ~$905M in 2022.
• Tripadvisor recorded a net income of approximately $20M in 2022.
• The cumulative number of reviews and ratings on Tripadvisor worldwide exceeded one billion.
• Airbnb operates in ~98% of the world, excluding North Korea, Syria, Iran, and Sudan.
• Airbnb’s global revenue in 2022 amounted to $8.4B.
• In 2022, North America generated the highest revenue for Airbnb worldwide, reaching $4.2B.
• Airbnb’s net income in 2022 amounted to $1.89B.
• The North American region recorded the highest gross booking value per night for Airbnb in 2022, at $240.29.
• In 2022, Airbnb recorded more than 393M booked nights and experiences.
• The number of Airbnb hosts exceeds 4M, with 90% being individuals.
• Among Airbnb hosts in 2022, women accounted for 49% of the total.
• Every second, around six guests check in to Airbnb rentals.

• The global number of Airbnb listings surpassed 7M in 2022.
• Airbnb’s global total assets reached $16.04B in 2022.
• Expedia Group, Inc. recorded global revenue of around $11.67B in 2022, an increase from $8.6B in the preceding year.
• In 2022, around 68% of Expedia’s total revenue came from the United States.
• Expedia recorded a net income of $352M.
• In 2022, Expedia’s American Customer Satisfaction Index (ACSI) score was 73, slightly higher than the satisfaction level of the overall internet travel site industry.
• Expedia ranks as the leading flight search engine in the US, based on a Statista Consumer Insights survey conducted in March 2023.
• Expedia’s lodging business segment proved the most lucrative in 2022, bringing in ~$8.9B.
• In 2022, Expedia recorded gross bookings exceeding $95B.

Stacking It All Up

There you have it.

A comprehensive list of online travel booking statistics, facts, and trends.

Let us know in the comments if there are any other stats you’d like to see.

How big is the online travel market?

What’s the online travel agency (ota) market size.

The global OTA market was worth $269.51B in 2021. It’s projected to grow at 6.42% CAGR, hitting $391.39B by 2027.

What are the biggest online travel agencies worldwide?

Booking.com, holding a market capitalization of ~$78.2B , is the biggest online travel company as of December 2022. It’s followed by Airbnb ( $54.137B ) and Trip.com ( $22.08B ).

What’s the fastest-growing OTA?

How many people use online travel agencies.

Roughly 41% of Americans use online travel agencies (OTAs) to book their trips.

What are the largest online travel agencies by revenue?

As of 2022, Booking ( $17.09B ), Expedia ( $11.67B ), and Airbnb ( $8.4B ) are the largest online travel agencies in terms of generated revenue.

How much commission do online travel agencies charge?

Major online travel agents typically charge commissions ranging from 15% to 25% , but smaller and more niche OTAs may offer rates as low as 4% .

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• Airbnb, Inc., “Form 10-K”
• Alchemer, “2023 Mobile Customer Engagement Benchmark Report”
• Amadeus, “Delivering Traveler Value”
• Apptopia, “Worldwide and US Download Leaders 2022”
• Booking Holdings Inc., “Form 10-K”
• Cloudbeds, “What Are Online Travel Agencies? The Guide to Hotel OTAs”
• CryptoRefills Labs, “Consumer Report 2022”
• Expedia Group, Inc., “Form 10-K”
• Globe Newswire, “Online Travel Agency (Ota) Market (New Insights Report) by 2023 Which Is Booming Strong Growth in the Globe till 2028”
• GP Bullhound, “Q4 2022 Insights into Digital Commerce”
• Grand View Research, “Online Travel Booking Service Market Size, Share Report, 2030”
• Market Sampler, “How People Book Hotels in 2022? What Gets Attention and Which Channels People Prefer?”
• MarketWatch, “2030, Online Travel Agency (OTA) Market Size | Industry Report 2023”
• Passport Photo Online, “Airbnb: 60+ Statistics, Trends, and Facts”
• Research and Markets, “Global Online Travel Market”
• Research and Markets, “Travel Technologies: Global Strategic Business Report”
• Similarweb, “Top Travel and Tourism Websites Ranking”
• Statista, “Consumer Insights”
• Statista, “Online Travel Market – Statistics & Facts”
• Statista, “Travel Bookings: Online Vs. Agency”
• The American Customer Satisfaction Index, “Travel Study 2022-2023”
• Travelport, “Fixing Travel Retailing”
• Trip.com Group Limited, “Form 20-F”
• Tripadvisor, Inc., “Form 10-K”
• Tripadvisor, “Travel in 2022: A Look Ahead”

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience. Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.

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of mobile users in the U.S. are comfortable researching, planning, and booking, an entire trip to a new travel destination using only their smartphone.

Google/Phocuswright, U.S., Travel Study, n=673 U.S. smartphone users, 2017.

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Travel landing pages 03, related content, related data.

Mobile searches for " flights to ___ " have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).

Mobile searches for "hotels with ____" grew over 60% in the past 2 years (ac hotels with pools, albany airport hotels with shuttle service, anchorage hotels with hot tub in room, arizona hotels with lazy river, atlanta hotels with smoking rooms).

Mobile searches for “place(s) to travel” (such as, “top places to travel in the world” and “best place to travel in february”) have more than doubled over the past two years.

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers .

Travel landing pages 01

Mobile usage per B2B worker is expected to increase from 2 hours per day to 3 hours per day by 2020, driven by millennials, Gen Zers, and the increased use of smartphones by older workers.

Mobile B2B 04

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

7 Useful Apps Every Traveler Should Know About

By Harrison Pierce

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Technology continues to make travel easier for millions of people around the globe. New apps offer travelers fresh ways to research a destination, connect with fellow globetrotters, communicate with locals, and track their flights. As a full-time digital nomad , I’ve learned the importance of having the right tools at your disposal when on the road.

Over the past few years, I’ve visited dozens of countries, flown hundreds of thousands of miles, and tested countless apps to find the ones that prove to be the most helpful. And while tools like Meetup, Google Maps, Google Translate, currency converters, and vacation rental , airline, and hotel–specific apps are in fact indispensable on most trips, I find that many of the best travel apps are still undiscovered by my fellow travelers.

Below, seven travel apps that make life on the go markedly easier (and more fun), from real-time flight trackers to photo-sharing gems—all of these apps are free, but some have paid pro versions worth considering. Don’t think these apps are only for full-time travelers—they prove useful for every type of traveler, whether you're in a brand-new destination or back for a return visit.

Discover the best apps for travelers:

Apps for flying, apps for exploring, apps for photo sharing.

My favorite app on this list is Flighty, a must-have for any frequent flier . The free version is fantastic, but I recommend splurging for the premium version, which gives you even more useful information and comes at a reasonable cost of $48 per year. The functionality it provides more than justifies the price.

The free version allows you to input all future flights plus past journeys you've taken within the last year. It provides updated information if any schedule changes occur to upcoming flights and allows you to track all the miles you’ve flown in one place.

The other main benefit is that it allows you to share your flight information with friends and family members who are also on Flighty. They will receive real-time updates about your flight without you having to text them. My parents love to make sure I’m safe so they appreciate getting detailed information about my travels—even while I’m in the air.

Flightradar24 is a favorite app among fellow aviation geeks. It lets you track almost any aircraft you see in the air throughout the day or night. You can track your own flight, a friend's flight, or any plane you see in real-time. It shares plenty of cool data, like the altitude, speed, arrival and departure airports and times, and tail number.

There are tons of eSIM apps on the market, but Airalo is probably my favorite, with digital SIM cards available for dozens of countries. I find it to be the most reliable and offers the best data packages. It can be a little pricey, but it is the best option if you’re only taking short trips. Holafly is another eSIM app that offers unlimited data and works well, but I find the app to be much more glitchy than Airalo and would recommend using the desktop version.

This one is for the planner of the group. Wanderlog merges the best of a bunch of different apps into one. Imagine an app that lets you plan a trip with ease: collaborate with friends as if you’re on Google Docs, manage expense tracking like Splitwise, and have a central place for your reservations, checklists, and more. Tripit is a similar travel planner app, so you can download both and get a feel for which interface you like better.

Been allows you to track the countries you’ve visited and make a wish list of places you can’t wait to cross off your travel bucket list . It gives you information like the percentage of the globe you’ve been to and shows you a world map of your trips. It’s always fun to add in a new country whenever I reach my destination.

This app was introduced to me by fellow nomads I met at a cafe in Montevideo, Uruguay . It automatically tracks your route across the world, allowing you to quickly upload pictures throughout your travels that can be viewed by anyone who has access to your profile. It’s an excellent way to share important moments with loved ones without needing to send photos to each person individually. Users can also create easily accessible guides filled with up-to-date information to help you plan your own trip.

Steller is another app that a friend recently introduced me to, and I’ve quickly fallen in love with it. It uses a combination of AI and user experiences to help you plan trips around the globe. From recommendations of things to see, like the Recoleta Cemetery in Buenos Aires or the Royal Palace of Naples, to full guidebooks created by users, you can get inspired, book experiences, and discover hidden gems within this app.

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What we know about the container ship that crashed into the Baltimore bridge

• The ship that crashed into the Francis Scott Key Bridge on Tuesday was the Singapore-flagged Dali.
• The container ship had been chartered by Maersk, the Danish shipping company. 
• Two people were recovered from the water but six remain missing, authorities said.

A container ship crashed into a major bridge in Baltimore early Tuesday, causing its collapse into the Patapsco River.

A livestream showed vehicles traveling on the Francis Scott Key Bridge just moments before the impact at 1:28 a.m. ET.

Baltimore first responders called the situation a "developing mass casualty event" and a "dire emergency," per The Associated Press.

James Wallace, chief of the Baltimore Fire Department, said in a press conference that two people had been recovered from the water.

One was uninjured, but the other was transported to a local trauma center in a "very serious condition."

Wallace said up to 20 people were thought to have fallen into the river and some six people were still missing.

Richard Worley, Baltimore's police chief, said there was "no indication" the collision was purposeful or an act of terrorism.

Wes Moore, the governor of Maryland, declared a state of emergency around 6 a.m. ET. He said his office was in close communication with Pete Buttigieg, the transportation secretary.

"We are working with an interagency team to quickly deploy federal resources from the Biden Administration," Moore added.

Understanding why the bridge collapsed could have implications for safety, in both the shipping and civil engineering sectors.

The container ship is the Singapore-flagged Dali, which is about 984 feet long, and 157 feet wide, per a listing on VesselFinder.

An unclassified Cybersecurity and Infrastructure Security Agency report said that the ship "lost propulsion" as it was leaving port, ABC News reported.

The crew notified officials that they had lost control and warned of a possible collision, the report said, per the outlet.

The Dali's owner is listed as Grace Ocean, a Singapore-based firm, and its manager is listed as Synergy Marine, which is also headquartered in Singapore.

Shipping news outlet TradeWinds reported that Grace Ocean confirmed the Dali was involved in the collapse, but is still determining what caused the crash.

Related stories

Staff for Grace Ocean declined to comment on the collision when contacted by Business Insider.

"All crew members, including the two pilots have been accounted for and there are no reports of any injuries. There has also been no pollution," Synergy Marine said in a statement.

The company did not respond to a request for further comment from BI.

'Horrified'

Maersk chartered the Dali, with a schedule for the ship on its website.

"We are horrified by what has happened in Baltimore, and our thoughts are with all of those affected," the Danish shipping company said in a statement.

Maersk added: "We are closely following the investigations conducted by authorities and Synergy, and we will do our utmost to keep our customers informed."

Per ship tracking data, the Dali left Baltimore on its way to Colombo, the capital of Sri Lanka, at around 1 a.m., about half an hour before the crash.

The Port of Baltimore is thought to be the largest in the US for roll-on/roll-off ships carrying trucks and trailers.

Barbara Rossi, associate professor of engineering science at the University of Oxford, told BI the force of the impact on one of the bridge's supporting structures "must have been immense" to lead to the collapse.

Dr Salvatore Mercogliano, a shipping analyst and maritime historian at Campbell University, told BI: "It appears Dali left the channel while outbound. She would have been under the control of the ship's master with a Chesapeake Bay pilot onboard to advise the master.

"The deviation out of the channel is probably due to a mechanical issue as the ship had just departed the port, but you cannot rule out human error as that was the cause of the Ever Forward in 2022 just outside of Baltimore."

He was referring to the incident two years ago when the container ship became grounded for a month in Chesapeake Bay after loading up cargo at the Port of Baltimore.

The US Coast Guard found the incident was caused by pilot error, cellphone use, and "inadequate bridge resource management."

Claudia Norrgren, from the maritime research firm Veson Nautical, told BI: "The industry bodies who are here to protect against incidents like this, such as the vessel's flag state, classification society, and regulatory bodies, will step in and conduct a formal investigation into the incident. Until then, it'll be very hard for anyone to truly know what happened on board."

This may not have been the first time the Dali hit a structure.

In 2016, maritime blogs such as Shipwreck Log and ship-tracking site VesselFinder posted videos of what appears to be the stern of the same, blue-hulled container vessel scraping against a quay in Antwerp.

A representative for the Port of Antwerp told BI the Dali did collide with a quay there eight years ago but couldn't "give any information about the cause of the accident."

The Dali is listed as being built in 2015 by Hyundai Heavy Industries in South Korea.

Watch: The shipwreck at the center of a battle between China and the Philippines

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data refer to the leading six travel booking apps in the U.S.

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Mobile travel trends "

• Revenue of the travel apps industry worldwide 2017-2027
• Travel apps revenue in selected countries worldwide 2022
• Mobile apps average interaction rate 2022, by app category
• Most downloaded travel apps worldwide 2022, by aggregated downloads
• Most downloaded travel apps in the U.S. 2022, by aggregated number of downloads
• Most downloaded online travel agency apps in the U.S. 2022, by aggregated downloads
• Traffic share of travel and hospitality websites worldwide 2022-2023, by device
• Bounce rate of travel and hospitality websites worldwide 2022-2023, by device
• Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Estimated desktop vs. mobile revenue share of leading OTAs worldwide 2023
• Expected comfort level with selected payment methods for trips in 2033 worldwide 2022
• Mobile payments by situation in the U.S. 2022
• Mobile payments by situation in Canada 2022
• Mobile payments by situation in Mexico 2022
• Mobile payments by situation in India 2022
• Mobile payments by situation in China 2022
• Leading types of ads considered as engaging among U.S. travelers 2022
• Main reasons why U.S. consumers would use travel mobile messaging 2022
• Main reasons why U.S. consumers would use travel mobile messaging 2022, by generation
• Share of U.S. consumers interested in travel mobile messaging 2022, by generation

Other statistics that may interest you Mobile travel trends

Travel apps market

• Premium Statistic Revenue of the travel apps industry worldwide 2017-2027
• Premium Statistic Travel apps revenue in selected countries worldwide 2022
• Premium Statistic Mobile apps average interaction rate 2022, by app category
• Premium Statistic Average number of reviews of travel and tourism apps worldwide 2022
• Premium Statistic Average retention rate of travel and tourism apps worldwide 2022

Leading travel apps

• Premium Statistic Most downloaded travel apps worldwide 2022, by aggregated downloads
• Premium Statistic Most downloaded online travel agency apps worldwide 2022, by aggregated downloads
• Premium Statistic Most downloaded travel apps in the U.S. 2022, by aggregated number of downloads
• Premium Statistic Most downloaded online travel agency apps in the U.S. 2022, by aggregated downloads
• Premium Statistic Download distribution of leading travel booking apps in the U.S. 2019-H1 2022

Website use via mobile

• Premium Statistic Traffic share of travel and hospitality websites worldwide 2022-2023, by device
• Premium Statistic Bounce rate of travel and hospitality websites worldwide 2022-2023, by device
• Premium Statistic Conversion rate of travel and hospitality websites worldwide 2022-2023, by device

Mobile travel bookings

• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Estimated desktop vs. mobile revenue share of leading OTAs worldwide 2023
• Premium Statistic Expected comfort level with selected payment methods for trips in 2033 worldwide 2022
• Premium Statistic Mobile payments by situation in the U.S. 2022
• Premium Statistic Mobile payments by situation in Canada 2022
• Premium Statistic Mobile payments by situation in Mexico 2022
• Premium Statistic Mobile payments by situation in India 2022
• Premium Statistic Mobile payments by situation in China 2022

Mobile travel trends among U.S. consumers

• Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
• Premium Statistic Main reasons why U.S. consumers would use travel mobile messaging 2022
• Premium Statistic Main reasons why U.S. consumers would use travel mobile messaging 2022, by generation
• Premium Statistic Share of U.S. consumers interested in travel mobile messaging 2022, by generation

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