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8 Best Travel Video Ads

Nothing sells travel better than amazing video footage. If you’re in the travel business and aren’t making video ads for social media, what are you waiting for?

We’ve created this list of eight popular travel video ads that tackle advertising in diverse, but equally effective ways. They have all racked up mass quantities of views, and probably a good number of leads . 1. A travel agency specializing in trips to Walt Disney World decided to get specific in this TikTok video ad . Rather than focusing on the variety of accommodations in the area, the video zeroes in on the Margaritaville Resort, using a green screen to simultaneously display the speaker as well as images of the resort and nearby attractions. It’s effective because it gives the casual viewer a concrete idea of what a vacation to the area would look like. A simple call to action with contact information ends the ad, which has been viewed 115,000 times.

2. Our next example also has a narrow focus. This video ad by a Ukrainian travel agent showcases hotels with the best food in Sharm el Sheikh, Egypt. The video starts casually, with selfie footage of the speaker standing before a stunning aquamarine sea. Then it segues into video footage of mouthwatering resort buffets and glamorous restaurants, as the speaker gives voiceover reviews. This ad has been viewed more than 300,000 times. 3. While the last two ads were pretty targeted, the next one wins the prize for specificity. In this TikTok ad by @aubreepaigetravels , Aubree actually invites viewers to join herself and her husband at an all-inclusive resort in Mexico during a particular weekend. The ad features a view of a luxurious bubble bath in a bathroom with a floor-to-ceiling view of the ocean. No word on whether anyone accepted the invitation, but the ad was viewed more than 20,000 times. 4. Though this list focuses mostly on small businesses, we wanted to include this YouTube ad by travel giant Expedia. It’s creative and doable even on a smaller advertising budget. The ad features a birds’-eye view of a living room with sped-up footage of people rearranging the furniture to look like a car on a road trip, or a pool perfect for lounging in. If this compelling ad had been made by a mom-and-pop travel agency, you can be sure viewers would take the time to browse the agency’s other videos—it’s that interesting. The short clip ends with Expedia’s brand logo and has been viewed 75 million times.

5. Awarding Travels has done a bang-up job of catering to viewers trying to choose a hotel in Cancun, Mexico. This top-10 video list of all-inclusive Cancun resorts features reviews of each resort over a backdrop of official footage of each destination. The video description includes a convenient website link for viewers who would like to learn more. It has been viewed nearly a quarter of a million times, and you can bet some of those viewers have clicked through and booked a vacation. 6. While the last ad assumed viewers were interested in an all-inclusive vacation, the next one takes a slightly different approach. Geared more for the research-minded, skeptical traveler, this video by Costa Rican Vacations focuses on the pros and cons of an all-inclusive trip to Costa Rica. It’s not click bait or a marketing gimmick—the ad really does discuss actual, legitimate reasons not to book an all-inclusive. This approach casts this travel agency as a straight-shooting operation that won’t  try to sell you on a vacation package that isn’t what you want. 7. While most of the ads we’ve discussed so far are short and to-the-point, Harr Travel goes a different way in this video . The ad is actually a full walkthrough of Beaches Turks and Caicos resort, clocking in at over an hour in length. The agency’s logo and phone number appear on the screen throughout. This review is super-comprehensive, and has no doubt been very helpful to some of the 40,000 people who have viewed it.

8. Our last example is fun and casual , and very effective. This super-short ad by @shannonkittner starts with a caption stating, “I need professional help with planning a trip to Disney World for my family and I don’t know where to start.” Shannon dances to music and pretends to dial a phone, after which captions pop up on the screen advertising her business and emphasizing the fact that clients won’t pay anymore for her services than they would booking directly with Disney. The ad grabs attention with the music and dance, then seals the deal with a value proposition that’s hard to beat.

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

• Dreaming: Guests are looking for destination inspiration.
• Planning: Guests are researching potential travel dates, hotels, and activities.
• Booking: Guests are booking flights, hotels, etc.
• Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

• Google Ads: Show up at the top of Google search results for relevant keywords.
• Social media ads: Target specific demographics on Facebook and Instagram.
• Yelp ads: Appear to people searching for similar experiences on Yelp.
• Tripadvisor ads: Target people planning a trip to your destination.
• Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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10 best travel ads that will make you book your next vacation in seconds

November 10, 2023

As the world recovers from the pandemic, travelers are keener than ever to find their next vacation spot. And the companies’ and countries’ tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

To show you some of the true gems in travel advertising, we’ve put together a list of the 10 best travel marketing campaigns that will make you want to book your next holiday ASAP. Plus, a little background on tourism marketing.

So let’s dig in!

What is tourism marketing?

Tourism marketing refers to strategically promoting travel destinations, attractions, and services to potential visitors. As part of tourism marketing, companies from the various aspects of the tourism industry develop targeted marketing campaigns on various channels to spread compelling messages to attract tourists.

Each tourism campaign aims to increase awareness, generate interest, and ultimately drive visits from local and international visitors.

10 best tourism marketing campaigns

Here are the ten best tourism campaigns and ads:

1. Switzerland – Yodel Ay Hee Hoo

Is there a better way to promote the countryside than by inviting various people from a train station to spontaneously take a day off from work and enjoy the beautiful and peaceful Alps?

That’s exactly what the Switzerland tourist office did in one of their endearing tourism campaigns and sent the important message of how often we forget to take a step back to relax from our busy daily schedules. 

The creators made the travel ad even more authentic by live streaming from the Alps, with an elderly man inviting everyone from the Zurich train station to come join him. 

Intending to inspire travelers, this innovative approach caught daily commuters off guard and made them question whether to take a free daily ticket to the Alps or to continue their regular trip to work. 

2. Travel Oregon – Only Slightly Exaggerated 

Whether you’re watching an ad for the latest toothpaste or a fantastic new trip destination, they all have one thing in common – they exaggerate how great they are. 

Travel Oregon used this common motive in their “Only Slightly Exaggerated” tourism campaign to paint Oregon as a unique, dreamy, cartoon-like destination. 

The ad shows that Oregon mountains are more magical than anywhere else, rivers hide secrets never seen, and the streets offer entertainment like nowhere else. Just like in your childhood dreams! 

3. Iceland – OutHorse Your Emails

Being able to disconnect from work when on vacation is something that many of us struggle with these days. Luckily, Iceland found a perfect solution for the problem – outsourcing your emails to Icelandic horses. All you have to do for that is come to Iceland, and the rest will be taken care of.

This quirky ad is an amazing example of how creative and funny countries can get in attracting new tourists. 

4. Sweden – Spellbound

Have you heard of Dark Tourism? If you’re a fan of horror stories and mystic movies, then you certainly did! And you’ll absolutely love what Visit Sweden released this year as an attempt to attract a specific target audience with their unique tourist marketing campaign.

Their Spellbound campaign invites mystique lovers to Sweden to explore beautiful nature while enjoying the unique experience of listening to a chilling audio story. The campaign was set up so that a Spotify playlist would only become available to visitors once they came to a specific location. 

This way, they had to visit the location to get the unforgettable and scary experience. Who would’ve thought that horror stories could be such a great way to advertise a country?

5. Tourism Ireland – What Fills Your Heart?

You can never go wrong with a heartwarming tourist marketing campaign that celebrates good spirits, brings nostalgia, and connects people to the nature and the culture of one place. Tourism Ireland managed to do all that in one of their recent campaigns titled “What Fills Your Heart?”

In a series of ads with famous Irish actresses in the main roles, including Derry Girls and Sharon Horgan , the Irish tourist board told the story of Irish history, culture, and customs. 

Source: youtube.com

6. Vienna – What Does A Belly Do In Vienna?

There is no better place for a hungry and heartbroken belly to indulge in life’s beauties than Vienna. That’s the story Vienna’s tourist board told in their highly creative and surrealistic short film. 

As the belly walks through the streets of Vienna, trying to forget his dear human who didn’t treat him well, we get a glimpse of what tourists can see and enjoy during their next visit to the city. 

The creator’s unique approach to promoting Austria’s capital wins the creativity award and is an excellent magnet for new tourists. 

7. Only in Scotland – Why Scotland Needs You

During the COVID-19 pandemic, many countries struggled to attract tourists. People were concerned about their safety and if the location could provide memorable experiences despite numerous restrictions. 

At that time, Scotland released a beautiful ad showing why Scotland needs people while showing tourists why they’re the ones who actually need a holiday in this astonishing place. The ad is in the spirit of hope, serenity, and relaxation – everything people needed during the pandemic. 

8. KLM – Live Hologram Bar

Imagine spending hours at the airport talking to almost anyone in the world. You could learn about different cultures, what to visit in your next destination, or chat to make the time go by faster. 

In their 2019 marketing campaign, KLM placed hologram bars in airports around the world and allowed travelers from different parts of the world to connect and exchange their stories. Not a bad way to spend your time waiting for your next plane. 

9. Croatia Full of Life – Ode To Joy

What is a summer vacation in Croatia other than your own yearly ode to joy? 

This famous symbolic motif is what Croatian Tourist Board chose for the promotional campaign in 2012, and earned a prestigious travel industry ‘Oscars’ award, ‘Das Goldene Stadttor,’ at the International Tourism Film Festival. 

Beethoven’s inspiring music narrative, led by cellist Ana Rucner carries the video highlighting the rich cultural, historical, and natural heritage of Croatia as well as many Croatian beauties. 

10. Chicago Not in Chicago

In 2022, Mayor Lori E. Lightfoot announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired many other iconic cities worldwide. 

This creative campaign featured city tour buses across major US cities where people got a tour of Chicago instead of the city they were visiting. And by first confusing and then entertaining the visitors, the campaign sent a powerful message that every city has a story – a Chicago story. 

Final thoughts

When it comes to travel marketing campaigns, the sky’s the limit. Countries and companies can use many different sources of inspiration to tell unique stories about a location or a travel service. 

And these travel marketing campaigns are a great example of how creativity combined with emotional appeal is a recipe for success. The only question remains: “In which of these locations did you book your next vacation?”

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4 of the Most Inspiring TV Travel Ad Campaigns

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Get inspired to elevate your destination marketing efforts by revisiting some of our favorite TV travel ad campaigns.

Capture attention with beautiful TV ads

Imagine this: You’re watching your favorite show, a commercial break hits, and the screen opens to a panorama of azure waters brushing up against powdery, white-sand beaches.

Palm trees sway in the breeze, offering their shade to families building sandcastles and playing beach volleyball. Laughter fills the air as children chase technicolor fish in crystal-clear lagoons, while parents relax under colorful umbrellas, sipping from coconuts. A magical sunset paints the sky in shades of pink and gold as families gather around bonfires, sharing stories and roasting marshmallows. 

The soundtrack of a steel drum band sets the rhythm for this tropical paradise adventure, where every moment is a cherished memory in the making. Now that’s what we call travel advertising .

The Importance of Compelling TV Travel Ads

For many years, the interactive and engaging format of television advertising has served as a bridge between the couches of target audiences and the experiences and products that beckon. For the travel industry, it remains a vital channel for marketing campaigns that transport us beyond the mundane and spark the flame of wanderlust. This rings especially true as hotel advertisers, travel agencies, and tourist destinations like Greece and Iceland attempt to inspire people to take more journeys in the wake of the COVID-19 pandemic.

Let’s explore some of the best TV campaigns for travel brands that captured our imaginations and inspired us to explore the globe. These ads went beyond raising brand awareness by getting potential customers to follow brands on social media or check out a travel website’s landing page. These are the campaigns and adverts that went beyond selling destinations by painting vivid portraits of adventures waiting to be lived, cultures yearning to be explored, and experiences that felt like destiny.

Expedia: "Travel Yourself Interesting"

Expedia , one of the world's leading online travel businesses, went beyond merely showcasing picturesque destinations in its “Travel Yourself Interesting” tourism ad campaign. These travel ads told stories of travelers discovering their most interesting selves while exploring the world. With a touch of humor and a lot of heart, the campaign encouraged viewers — including magicians — to break free from the ordinary and embark on their own adventures.

Why the campaign was great:

Emotion and Relatability: Expedia tapped into the universal desire to become more interesting through travel. Effective travel marketing campaigns often rely on human emotion for this purpose.

Memorable Characters: The campaign’s video ads featured quirky and endearing characters that resonated with viewers and quickly created a rapport.

Inspiring Storytelling: Each ad tells a unique, relatable, and entertaining story, igniting wanderlust and inspiring travel.

Airbnb: "Live There"

Airbnb , the platform for homestays and experiences, sought to redefine travel with its "Live There" travel ad campaign. This groundbreaking series of TV ads showcased the idea of living like a local, promoting unique accommodations and one-of-a-kind experiences.

• Authenticity: Airbnb's spoken ad copy and visuals resonated with travelers seeking authentic and unique experiences.
• Diverse Destinations: The campaign displayed a wide range of destinations and experiences, catering to various travel interests and target audiences.
• Emotional Connection: By highlighting the connections travelers could forge with local people, Airbnb tapped into the desire for meaningful travel experiences.

Tourism Australia: "Dundee: The Son of a Legend Returns Home"

Talk about a clever travel ad format. Tourism Australia launched the "Dundee: The Son of a Legend Returns Home" campaign during the 2018 Super Bowl. Starring Chris Hemsworth and Danny McBride, the campaign humorously played with Australian stereotypes and the idea of a "Dundee" movie sequel. We’ll be honest, we thought it really might be a movie for a second.

The ad was part of a cheeky travel marketing campaign for Australia, and it effectively showcased the country's stunning landscapes, unique wildlife, and laid-back charm. It sparked widespread interest and discussion, turning into a memorable moment that kept playing out across digital marketing channels post-Super Bowl. It’s a testament to trying new and creative tactics while breaking away from tired templates.

• Creativity and Humor: This is a perfect ad example for showing how a campaign's comedic approach can make it stand out and go viral.
• Iconic Stars: Chris Hemsworth's involvement added star power and appeal, and Danny McBride’s turn as Dundee was as hilarious as you might expect. But a cameo from the original Dundee, Paul Hogan? Fantastic.
• Showcasing Australia's Beauty: The stunning Australian landscapes took center stage, enticing viewers to explore Down Under.

Emirates: "Fly Better"

Emirates Airlines took a different approach with its "Fly Better" ad campaign, focusing on luxury, comfort, and world-class service. The campaign emphasized the airline's commitment to providing a superior travel experience.

Emirates used TV advertising to position itself as a leader in the premium travel segment while still appealing to different types of travelers interested in various experiences, from those with leisurely dreams of Europe to aspiring cliff-diving adventurers. The ads showcased the airline's opulent cabins, gourmet dining, and exceptional in-flight service, inviting travelers to indulge in luxury.

• Aspirational Messaging: Emirates tapped into their target audience’s desire for luxury and comfort during travel.
• High Production Value: The campaign's visuals and cinematography reflected the airline's commitment to quality, and clever, photoshop-style editing created immersive but surprising scenes — the whole ocean held in a glass of seltzer, for example.
• Building Brand Loyalty: By emphasizing superior service, Emirates aimed to create lasting brand loyalty among travelers.

Inspire Your Next Travel Ad Campaign

These TV advertising campaigns from the travel industry entertained us while providing inspiration to explore the world. They demonstrate the power of storytelling, authenticity, humor, and emotional connection in capturing the hearts and minds of travelers.

As the travel industry continues to evolve and adapt to changing consumer preferences, these campaigns serve as timeless examples of how effective TV advertising can showcase destinations, create brand loyalty, and encourage travelers to embark on unforgettable journeys. Whether through humor, inspiration, or aspiration, these travel ads left an indelible mark on our memories and remind us of the magic of travel.

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NEW BOOKING.COM AD CAMPAIGN WITH ACTRESS & PRODUCER MELISSA MCCARTHY AIMS TO INSPIRE TRAVELERS TO BOOK “SOMEWHERE, ANYWHERE”

Airing live for the first time during the “big game” on february 12, booking.com will give away half a million dollars in travel credits with 50 lucky winners receiving $10,000 each.

NEW YORK, NY – FEBRUARY 6, 2023 – Booking.com, the leading digital travel app with a mission to make it easier for everyone to experience the world, is launching a new ad campaign to show that booking a trip is half the fun. Starring Emmy Award winning, Academy Award and Golden Globe nominated American actress and producer, Melissa McCarthy, this continuation of the beloved Booking.yeah campaign will debut live during the upcoming “big game” on February 12, during which Booking.com will once again be giving away half a million dollars in vacations. A sneak peak of the ad can be found on YouTube.com/Bookingcom . 

With 73%* of U.S. travelers saying they enjoyed the experience of booking their last trip, as well as 73%** of Americans reporting that travel will always be worth it and that they are overwhelmingly optimistic about traveling this year, Booking.com is here to help travelers find and book “Somewhere, Anywhere,” the mantra of the brand’s new ad campaign with Melissa McCarthy. The comedic spots, which include cameos by Melissa’s husband, American actor, comedian and filmmaker Ben Falcone, focus on how Booking.com makes booking a trip easy, reliable and fun, with the widest choice of places to stay. The brand aims for all travelers to truly have the “Booking.yeah” feeling - from the minute they start exploring the array of amazing hotels, homes and unique properties on the site, to hitting the “book” button and then excitedly anticipating their journey ahead, and of course, enjoying the trip itself.

"The joy and excitement we get from traveling and exploring the world, or even taking a short trip close to home, gives us such wonderful memories. Every time my family travels, we come back as a little bit better versions of ourselves and we're immediately inspired to start daydreaming about our next trip. I'm tickled pink to be working with Booking.com as their #1 Travel Fan," said Melissa McCarthy. "The fun of travel starts with a world of possibilities, so I hope the ad gives everybody the inspiration to book their next trip with Booking.com and bring their travel dreams to life. Of course, all of this is to be done while singing “Somewhere, Anywhere.”

To kick off the campaign, Booking.com will give away half a million dollars in vacation funds - 50 winners will receive $10,000 each in travel credits - to explore the amazing “Somewhere, Anywhere” destinations across the U.S. and the world. Just follow @bookingcom on Instagram or TikTok and leave a comment on any Booking.com giveaway post noting the “Somewhere, Anywhere” you want to go using #ShareYourAnywhere along with #Sweepstakes to be entered for a chance to win $10,000 in travel credits to use on Booking.com. The entry period for the giveaway begins on February 7, 2023 at 12:00pm EST, and ends February 19 at 11:59pm EST, with winners chosen at random. For more information on how to enter, visit Booking.com’s social channels ( Instagram.com/bookingcom , Tiktok.com/bookingcom ) and for the Official Rules, visit www.promoterms.com/shareyouranywhere .

With creative developed by Zulu Alpha Kilo and Mindshare managing the media strategy and planning, the integrated campaign will run across TV - including prime time - audio streaming, online and social channels, through the end of April with a second rollout in the summer. The campaign includes a mix of :30 and :15 second commercials, including the “big game” spot - “ Melissa McCarthy in ‘Somewhere, Anywhere ’” - as well as “ Vacay in the USA ,” “ Perfect Vacation Rental ,” “ Room Service ,” and “ Double Booked .” All of the ads, including a teaser video released earlier this month, as well as a soon-to-be-released extended two minute version of “Melissa McCarthy in Somewhere, Anywhere” (Full Musical) can be viewed on YouTube.com/Bookingcom .

“Booking.com is committed to helping American travelers find and book the perfect trip by offering the widest choice of places to stay - from hotels to homes - as well as a highly intuitive app - the #1 most downloaded online travel app in the U.S. last year*** - making the booking process easy and fun,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “This year’s Booking.yeah campaign aims to showcase that Booking.com is the most reliable platform to book a trip, no matter where travelers want to go, with features including instantly bookable vacation rentals, free cancellation on most bookings, verified reviews, great deals and more. The incomparably talented Melissa McCarthy truly helped bring the creative to life with the message that we hope will resonate with Americans - the best way to book your stay in the U.S. is through Booking.com - and we couldn't think of a better time to kick off the campaign than the ‘big game.’”

For travelers looking for some inspiration on where to travel this year across the U.S., Booking.com's 2023 list of 10 top trending global destinations features Santa Fe, New Mexico,**** while other U.S. top trending destinations for 2023 include Anaheim, Honolulu, Seattle, San Francisco, Boston, Nashville, Louisville and more. Travelers have access to the widest choice of places to stay on Booking.com - from sleek city hotels and beach houses, to cabins and treehouses, to apartments, tiny homes and more. Research conducted by Booking.com also shows that while Americans will continue to prioritize and invest in travel in 2023 (57%),** they will also be more mindful on how to make the most of their travel budget, with 70%** of travelers seeking more bang for their buck.

Travelers can have peace of mind when they book “Somewhere, Anywhere” on Booking.com, with access to great places to stay across the U.S. and the globe, free cancellation on most bookings, verified reviews and great deals. For more information on travel offerings, including Early 2023 Deals with discounts starting at 15%, visit Booking.com or download the Booking.com app.

SOURCES /  METHODOLOGY:

*Zulu Alpha Kilo Bookers Study conducted for Booking.com. 547 U.S. primary household travel bookers 18–54 were asked to rate the experience of booking their last vacation on a spectrum from “stressful” to “enjoyable.” Respondents completed an online survey in August 2022.

**Travel Predictions 2023 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total 24,179 respondents across 32 countries and territories were polled (including 1014 from Argentina, 1006 from Australia, 505 from Austria, 504 from Belgium, 1009 from Brazil, 503 from Canada, 1009 from China, 1010 from Colombia, 505 from Croatia, 505 from Denmark, 1010 from France, 1001 from Germany, 500 from Hong Kong, 1005 from India, 504 from Ireland, 504 from Israel, 1008 from Italy, 1003 from Japan, 504 from Mexico, 502 from The Netherlands, 1007 from New Zealand, 1009 from Portugal, 507 from Singapore, 1008 from South Korea, 1001 from Spain, 505 from Sweden, 508 from Switzerland, 500 from Taiwan, 504 from Thailand, 1006 from the UK, 1009 from the US and 504 from Vietnam). Respondents completed an online survey in August 2022.

*** Apptopia, Worldwide and US Download Leaders 2022 - Booking.com included as the top downloaded OTA app in the U.S.

****Destinations had to be in the top 1,000 most booked on Booking.com between 1 August 2021 and 31 July 2022. The resulting list was sorted by year-over-year increase and destinations with a large decrease in the share of domestic bookings were removed. This was to ensure that the list represents destinations that have managed to maintain domestic interest (as well as international), even in the face of loosening COVID-related travel restrictions.

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.

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The Ultimate Playbook for Travel Advertising: Taboola’s Data-Backed Creative Strategies and Recommendations

The  global tourism industry grew by over 40%  in 2022 after steep drops in 2020 and 2021. And it’s expected to rise another 14% in 2023, reaching nearly $2.29 trillion.

Now, how can advertisers take advantage of this travel boom and increase revenue? By reaching consumers with optimized campaigns that speak to their needs and wanderlust.

That’s where the  Taboola Creative Playbook: Travel  comes in — built just for advertisers of booking sites, airlines, hotels, tourism boards, and travel products.

The Taboola Creative Shop  — a global team of experts and strategists — pulled readership trends, insights, and engagement data from our network of over 9,000 premium publisher properties and 5.6 billion travel pageviews. And they compiled it all into the ultimate creative guide for travel marketers.

Download Taboola's Travel Creative Playbook

Here’s just some of what they found:

• Convey ease and inspiration for travel.  Use your ads to share how your product or services can make the travel experience easier and more convenient, and share tips and offers for specific trips.
• Write first-person headlines.  Craft ad titles written from the perspective of a real traveler, often in the form of a review.
• Use Dynamic Keyword Insertion (DKI) to increase clicks.  DKI automatically customizes ad copy  to each user based on specifics like their location or device. For example, you can use DKI to personalize headlines like “People in [Los Angeles] Love These Weekend Travel Tips.”
• Include suggested calls to action (CTAs).  Taboola recommends travel advertisers use CTAs like “Book Now,” “Get Offer,” and “Read More” to drive ad clicks.
• Make it all-inclusive.  Put pricing and saving opportunities front-and-center by highlighting actual travel costs, savings opportunities, and added benefits. For example: “These Affordable All-Inclusives Are Under $400 Plus Bonus Perks.”
• Add visuals and social proof to your landing pages.  Improve on-page engagement with moving images, GIFs, and videos. Also, add testimonials and featured press snippets to build trust and credibility.

Ready to help your travel ad campaigns take flight with data-backed strategies for enhanced performance? Download the  Taboola Creative Playbook: Travel to learn more.

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22 Categories to Watch in ‘22: Top Travel Advertising Trends

• 22 Categories to Watch in '22

As we approach the end of the year, we’ll be covering trends from 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch for in 2022. Learn who are the top advertisers from each category and how they spend across formats.

Of all things missed during the pandemic, travel was at the top of the list for many people. 

“[Travel] is a necessity, for lives and livelihoods, for families, as well as for economic and mental health,” said Gavin Tollman , CEO of the global guided tour company Trafalgar. “Never again should we forget that travel is truly one of the greatest gifts for so many reasons beyond just a vacation.”

As more people received their vaccinations, they eagerly began boarding planes and cruises . 

Families felt urgency to give children fun and exploratory experiences they had missed out on for more than a year and a half. Engaging in “ revenge travel ,” parents made up for lost time by going on big trips to Disney World or international destinations. 

By the end of second quarter , Disney reported that parks were at or “near” reduced capacity levels. 

At the same time, businesses realized they could cut costs and reduce their carbon footprint by not sending professionals to far-away meetings or events. Business travel recovery isn’t expected until at least 2023, if not later. In response, airlines have changed their loyalty programs , often reducing the amount of miles needed to achieve a higher status tier. 

The travel industry isn’t out of the woods yet. In the same month that the Biden Administration lifted the pandemic-era ban on international travel, the World Health Organization declared Omicron a “very high” global health risk. 

Will the risk of a new covid variant be enough to deter travelers from exploring new places or visiting family members more frequently? It’s far too soon to tell, but the pent-up demand is still real. 

Top travel companies are investing heavily to reach consumers who’ve shifted their priorities and feel the itch to experience the world. 

MediaRadar Insights

Overall spending and breakdown across formats.

Homebound consumers and the travel industry both needed some rejuvenation in 2021. Travel marketing teams jumped on the opportunity. Overall, travel companies spent $2.31 billion in 2021.

More than $1 billion of this spending was across digital. The second largest format advertisers spend on was print, in which they spent $659 million this year. They also spent $580 million on TV this year.

Number of Advertisers

20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020.

Advertiser Retention 

In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January – October).

5 Top Advertisers – Which Advertisers Spent the Most in 2021?

1. the walt disney company .

The Walt Disney Company is the top advertiser in this category, dedicating 16% of their overall budget to ads promoting their travel brands. 

The Walt Disney Company’s ad spend is up 73% in comparison to last year with their investment in digital advertising up 89% YOY. They have made significant investments in OTT advertising, which saw increased spending by over 1000% since last year. 

This year, The Walt Disney Company spent over $694 million on digital advertising, with over $44 million going towards online video ads, $152 million going towards Facebook ads, and $44 million going towards Snapchat ads. They also spent over $666 million on TV advertisements, with nearly $341 million allocated for broadcast ads and $325mm for cable ads. 

Below is a breakdown of The Walt Disney Company’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 172 key contacts at The Walt Disney Company. 

2. Expedia Group, Inc. 

Expedia Group, Inc. is also top advertiser in this category, dedicating 52% of their overall budget to ads promoting their travel brands. Expedia Group, Inc ad spend is up 138%  in comparison to last year with their investment in digital advertising up 322% year-over-year. 

They have made significant investments in Facebook, OTT, Native, and Newspaper advertising, all of which saw spending increased by over 1000% since last year. 

This year, Expedia Group, Inc spent nearly $180 million on digital advertising, with nearly $132 million going towards online video ads, $27 million going towards Facebook ads, and $10 million going to display advertising. 

Expedia spent over $153mm on TV advertisements, with $98 million allocated for cable ads and $55 million allocated for broadcasting ads. 

Below is a breakdown of Expedia Group’s spend thus far in 2021. We predict they will likely have 2 upcoming RFPs issued. MediaRadar can help you connect with 43 key contacts at Expedia Group, Inc.

3. Airbnb, Inc. 

Airbnb, Inc. is another top advertiser in this category, dedicating 100% of their overall budget to ads promoting their travel brands. 

Airbnb, Inc. ad spend is up 560%  in comparison to last year, with their investment in TV advertising up over 1000% year-over-year. They have made significant investments in online video, broadcast, cable, OTT, podcast, and mobile advertising, all of which saw increased spending by over 1000% since last year. 

Spending on advertisements on Facebook went down, as did display ads and native advertisements.

This year, Airbnb, Inc. spent nearly $54 million on digital advertising, with nearly $44 million going towards online video ads, $6 million going towards Facebook ads, and $3 million going to OTT ads.

Airbnb spent over $51.5 million on TV advertisements, with $39 million allocated for cable ads and $11 million allocated for broadcasting ads. 

Below is a breakdown of Airbnb, Inc. spend thus far in 2021. MediaRadar can help you connect with 16 key contacts at Airbnb, Inc.

4. Royal Caribbean Group 

Royal Caribbean Group is another big advertiser in this category, dedicating 95% of their overall budget to ads promoting their travel brands. Royal Caribbean Group ad spend is up 9% in comparison to last year, with their spend in digital advertising up 245% year-over-year. 

Most of their spending was allocated for TV advertisements, with nearly $34 million spent on broadcasting ads and $7 million on cable ads.

This year, Royal Caribbean Group spent nearly $11 million on digital advertising, with over $7 million going towards online video ads and $27 thousand on mobile ads, a 926% and over 1000% increase in spending respectively.  They also invested in advertising campaigns with Snapchat and OTT .

Will this trend towards increasing digital advertising continue? Below is a breakdown of Royal Caribbean Group’s spend thus far in 2021. We predict they will likely have 3 upcoming RFPs issued. MediaRadar can help you connect with 22 key contacts Royal Caribbean Group.

5. Southwest Airlines Co. 

Southwest Airlines Co. is also one of the top advertisers in this category, dedicating 100% of their overall budget to ads promoting their travel brand. 

Southwest Airlines Co. ad spend is up 34%  in comparison to last year, with their spend in digital advertising up 103% YOY.  Most of their spending was allocated for digital advertisements, with a 405% increase in spending on online video ads.

This year, Southwest Airlines Co. spent over $28 million on digital advertising, with over $16 million going towards online video ads and $9 million on Facebook ads. 

They also spent $19 million in TV advertisements, with $11 million towards cable ads and $7 million towards broadcast ads. Southwest Airlines Co. also began investing in newspaper ads and increased their spending in OTT ads by over 1000%. 

Below is a breakdown of Southwest Airlines Co’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 21 key contacts at Southwest Airlines Co.

For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy. 

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• April 22, 2021

Travel Commercial Voice-over Sample Scripts

• Voice Over Scripts

There is something about a well-done travel commercial script that makes you close your eyes and imagine the warm sun on your face , a cocktail in your hand, and happiness in your soul.

And there goes your first tip; always make it about the listener when writing a sample travel script. The words should be imaginative and draw in the audience, but they should also be real.

A travel commercial is not fictitious – the dialog actually matters. Instead of trying to sell a fairytale, think of your travel ad as a conversation between friends who are planning a trip to Barbados.

This post was updated in April 2021

Before Writing your Travel Script

Ask yourself this before putting anything down on paper: what do you want to achieve? What do you want the listener to take home with them?

You need to know who you are writing the script for, and exactly what you want to say to them. If it’s an elderly audience, then you will use language and references that are specific to their demographic.

A travel commercial should be descriptive, but it’s not a novel that goes on and on. These scripts are usually short and precise, so you need to have a defined goal in mind before you start.

Tips for Writing a Great Travel Script

The goal is to deliver a complete message in a precise manner, and a little humor wouldn’t hurt either.

Use Facts, but Tell a Story

Inform your audience on the historical and important facts of the destination you are marketing. However, before you do this, make sure you get your facts straight.

Misinformation can cost your brand a lot, so only put out information that is both truthful and relevant to your consumers.

Don’t give too many facts that it sounds too boring or too mundane. Facts rarely move people to act, but real stories do. Your audience is better off hearing about impactful, personal, and engaging travel stories from some of your previous customers.

Vivid Writing

Make the script light and fun.

Just like the traveling experience, the travel script should have a feel-good theme that makes your listeners want to book their next vacation with you.

You need to use visual language that creates an image in the minds of your audience, while trying not to get lazy in the middle of the script. Maintain the same energy all through, making the ending of the commercial just as enticing as the opener.

Vivid language not only captures the listeners’ attention, but it also increases recall. Well-crafted travel scripts always leave a good impression.

Highlight the Important Things

When writing a travel script, remember to mention some of the cultures and main attractions that might interest your audience. When someone is visiting a new place, they like to know what to expect, but don’t go into too much detail.

As you highlight the most beautiful sceneries, try not to point out the obvious. People like to travel to destinations that provide them with a unique experience.

And always keep it simple.

A travel commercial script is short after all, so get to the point. Use simple language that your audience can understand.

Your Script should Read Well

All scripts should have a structure; or rather an enticing flow in the dialogue.

You want to keep the attention of your customers, so structure your ideas in such a way that they logically flow from one to the next.

It helps to read your script out loud just to make sure there are no errors and all the words transition smoothly into each other. You can also get a third party to check this for you.

Here are even more tips on how to write a succinct travel script .

Travel Scripts Sample

These sample travel scripts are a great resource for anyone who is interested in creating commercials for a travel company. Voice-over artists can also use these scripts to practice.

Travel Voice Over Script Sample 1: One Step Ahead Travel

Client : One Step Ahead Travel Voice Age : Young Adult Gender : Male or female Job description : One Step Ahead Travel is a travel company with the most travel destinations worldwide. If there is a landing on Mars, you can bet they will be among the first to take their clients. Their website just requires you to key in your personal details like name and passport number and they take care of the rest of the trip. The company is celebrating their 10th anniversary by giving out raffle tickets and the winner gets a 1 week vacation to the destination of their choice. Art direction : The script should be read in a conversational and friendly style. The read should be energetic but not too over the top. Category : Radio Industry : Travel Style : Excited, Bubbly Language : English Accent : African American

Raffle Ticket Draw – 15-second Voice-over Script

Are you a seasonal traveler? How does this sound; a one week paid vacation to a destination of your choice. Sounds good, right? Sign up for our raffle draw competition at one stead ahead travel dot com and stand a chance to win!

Raffle Ticket Draw – 30-second Voice-over Script

As we celebrate our 10th anniversary, we recognize that the most important part of our business is you. This is why we are giving you a chance to participate in the One Step Ahead Raffle Draw today and stand a chance to win a one week paid vacation to a destination of your choice, and the best part, you can bring along anyone you want! Register today on our website at one step ahead travel dot com and stand a chance to win exclusive holiday packages.

Travel Voice-over script Sample 2: Worldwide Festival

Client : Worldwide Festival Voice Age : Young Adult Gender : Male or female Job description : Worldwide Festival Tours is a new tours and travel company that wants to create a niche in providing travel and accommodation services to festivals all over the world. It’s currently working with festival organizers Barbados and Uganda to encourage more Americans to visit these places. Art direction : An exciting and vibrant voice is needed for this script. It should give the audience a feel-good vibe and keep them interested in what is being said. The voice should give listeners and idea of what to expect when they travel to these destinations. Category : T.V commercial Industry: Travel Style : Charismatic, excited Language : English Accent : California English

All flights Point to Uganda – 15-Second Voice-over Script

Mountain gorillas, a diverse and rich culture, and a 4-day immersive festival in Uganda! You don’t need to sit on the sidelines this year – register at WorldWide Festival dot com and join the fun.

All flights point to Barbados – 30-Second Voice-over Script

August is here and we all know what that means! It’s the Barbados festival – the most vibrant celebration of food, culture, and music. All Rihanna fans already know just how spectacular this festival is – you don’t want to miss out on this one! Visit our website at Worldwide Festival dot com to book yourself a trip today.

Travel Voice-over script sample 3: Hire A Jet Travel

Client : Hire A Jet Travel Voice Age : Young Adult Gender : Female Job description : Hire A Jet Travels is trying to personalize traveling for its clients. They provide affordable premium travel packages and also give dicounts on the first trip. The target audience are the middle class and elite. Art direction : The voice required should be sultry and friendly. A sultry voice will definitely make the client to be more interested and some might even book the jet in the hope of meeting the woman behind the voice.  It should also be articulate and ooze a sense of class. Category: Radio Industry: Travel Style: Sultry and friendly Language: English Accent: British Word count : 108

Hire a Jet Travel – 60-Second Voice-over Script

Are you tired of the long uncomfortable flights and the bad service at the airport? Do your flights suck because of all the crying babies and seats that are just too small? It’s time you booked yourself a private jet with Hire a Jet Travels – your travel experience will never be the same again. We offer the private luxurious tours you dream of. Our licensed and vetted staff will get you wherever you need to go without a hitch and the best part? You don’t have to break the bank for it! Give us a class today at 555-654-893 or visit our website at Hire A Jet Travels dot com to book a trip.

Travel Voice-over script sample 4: Kula Kula Airlines

Client: Kula Kula Airlines Voice Age : Middle-aged Gender: Male Job description : Kula Kula Tours can be said to be the Methuselah of travel tours. Your grandpa probably used it in his youth. Despite the many years in the game, it has still upheld its remarkable customer service and affordability. But now, to celebrate their 20th year of service, they are revamping their look. This travel script should target new clientele and to offer the already existing clientele a chance to get discounts within the next 6 months of traveling. Art direction: The voice here has to be an older male rugged voice that represents the many years that the airline has been in service. The voice should be confident and bold. Category: Radio Industry: Travel Style: Bold, rugged, authoritative Language: English Accent: US Midwestern Word count : 109

Kula Kula Airlines – 60-Second Voice-over Script

Just like the snake, we are shedding our old skins and getting ready for a new beginning. Kula Kula Airlines is rebranding, and to appreciate all our customers, we are cutting our prices by half! Yes, you heard it right – you can fly to new destinations for half the price, but there is a catch! This offer is only for 72 hours. Don’t miss out on this once in a lifetime deal. Go to Kula Kula Airlines dot com to check the available destinations and book your trip now before it is too late. Call us at 555-873-990 to learn more about this and more holiday offers. With Kula Kula Airlines, you experience travel like never before.

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Publicizing or promoting a product, service, or event in a public medium is defined as an advertisement. A potential customer buys a product or service only when he/she is aware of it and advertising plays a major role by conveying the product details & features to the customer. It helps people in discovering best and updated products in the market. A travel advertisement is intended for the customers to book their travel with the travel agency/agent instead of choosing another company or doing it by them. Travel Ads play a major role in attracting tourist for a specific destination and planning a trip. Massive competition in the market and the rising number of aspiring visitors each year has resulted in the booming of the travel advertisement sector.

Travel Advertisement comes in many forms like banners, print media, social media, online promotion , and others. This article will cover examples, templates, and sample related to different kinds of travel ads.

Travel Ads Examples & Templates

1. travel banner ads template.

Size: 8.5×11 inches

Banners are a general method of advertising and have evolved as a digital banner advertising medium in the age of the internet. Banner of varied design, texture, and size are used in online in the promotion of travel agency Ads. This file is one such editable template of travel banner advertising. It is available for download in ten different sizes.

2. Travel Agency Magazine Ads

Size: 8.5×11, 8.5×7.25, 8.5×5.5, 4.25×11 inches

Magazines are the best method of target advertisement. If you intend to advertise for your travel agency in a magazine, then download the above travel agency magazine advertisement template and conveniently customize it according to your requirement. The template has a serene background image featuring the mountains and a traveler. It is available for download in four default advertising size.

3. Travel Email Ad Design

Size: 8.5×11 inches

Email promotions have turned out to be effective and emerging forms of marketing. The above file is an editable template of travel email advertisement. It has been professionally designed and smart objects have been used for an instant image change. Download this template and publish your travel agency advertisement in an email for promotion.

4. Travel Agency Facebook Ad Banner

Size: 1200x628px

Facebook is one of the best advertising media for a travel agency due to the presence of a large audience. This file is an example of a travel agency ad banner template for advertisement on Facebook. It has a simple design with original artwork and is fully editable. It is also compatible for advertisement on Snapchat.

5. Travel Instagram Ad Template

Size: 1080×1080

Instagram achieved popularity in the last decade and has managed to sign up billions of users on its platform making it a potential advertising hub. The above file is an editable template of travel advertisement for Instagram. It has a unique design and convenient customizations open.

6. Travel Magazine Ads Template

• Apple Pages
• MS Publisher

Size: 148 KB

7. Travel Magazine Ads Layout Template

Size: 142 KB

8. Simple Travel Magazine Ads Template

Size: 182 KB

9. Printable Travel Magazine Ads Template

Size: 150 KB

10. Sample Travel Magazine Ads Template

Size: 155 KB

11. Commercial Travel Magazine Ads Template

Size: 133 KB

12. DIY Travel Magazine Ads Template

Size: 130 KB

13. Editable Travel Magazine Ads Template

Size: 112 KB

14. Basic Travel Magazine Ads Template

Size: 167 KB

15. Customizable Travel Magazine ads Template

Size: 146 KB

16. Travel Advertising Magazine Ads Template

17. Travel Agency Magazine Ads Template

Size: 169 KB

18. Travel Agent Magazine Ads Template

Size: 152 KB

19. Travel Guide Magazine Ads Template

Size: 136 KB

20. Travel Photography Magazine Ads Template

21. Travel Photographer Magazine Ads Template

Size: 183 KB

22. Travel Agency Banner Ads Template

23. Travel Agency Magazine Ads Template

Size: 199 KB

24. Travel Ad Banners in PSD

This file is an editable template for creating a travel advertising banner . One can download the template in fifteen standard ad banner sizes. It has vector shapes and editable layer. The file is fully organized and can be easily customized in Adobe Photoshop.

25. Tour Travel Flyer Ad Template

Flyers are an affordable medium of promotion. The above file consists of three layouts of A4 magazine travel ad/flyer. It is designed in a basic white background with simple graphics. Download this file and easily prepare an ad flyer for your travel agency.

26. Travel Ad Example

This file is a vintage 1963 advertisement of British Travel with the theme of Shakespeare. It includes two pages with texts and neat photographs. It can be purchased for an antique collection and as a gift for a traveler or for a Shakespeare fan.

27. Cherry Blossom Tour Travel Ads

Are you looking for a travel advertisement template? Download this cherry blossom tour ad editable template to prepare a customized attractive advertisement for your agency. It includes flying flowers and aircraft in 3D illustrations. With basic formatting and sufficient space to accommodate the advertisement matter, this template is one of the best available online templates.

28. Travel Advertisement Sample

The above is a sample advertising template of Tabung Haji Travel Ads. It is a pictorial advertisement featuring magnificent monuments and the rich cultural heritage of the city. Contrasting font colors and style make it an ideal pictorial advertisement sample for reference.

29. Travel Ad Banner Template

A classy and elegant travel ad banner attracts tourists. This editable file template is designed in a lighter shade of grey with a combination of yellow for a travel advertisement. It comes in twelve standard banner ad sizes. It is layered and sliced ready. It is a fully organized one of its kind template available for download.

30. Travel Facebook Ad Banners

A simple travel agency advertisement banner with an unbeatable promotional scheme can generate a considerable promotion. This file is one such example of an editable travel Facebook ad banner template. It comes in two different sizes with free fonts and convenient customization options.

31. Sky Tourist Travel Ad

This vintage advertisement sample is a 1955 Trans World Airlines Travel Advertisement published in a magazine. It has wonderful artwork and contains a comparison of price & time difference between TWA, train, and bus travel. It has bright vibrant colors and a frame covering the wrinkling of light at the top.

32. Travel Guide Advertisement

This file is an editable template of fall color autumn travel guide for a travel agency advertisement. It includes elegant maples frame, luggage, and camera elements in a 3D illustration which makes the advertisement attractive and eye-catchy. It is a fully editable file and can be modified as required by the travel agency advertisement campaign requirements.

33. Luxury Travel Ad Design

The above file is a traveling advertisement sample of Arabco Travels. The template has superior graphics and high-resolution images. It is published in multiple designs with varied color variants and travel packages. Download this sample for reference to build similar travel advertisement.

34. Tourism Travel Ad Banner

Tourism banners come in different sizes and the above template of tourism travel banner is available for download in fifteen standard sizes for publication. It has an organized and clean design with free fonts. Vector shapes are used and the editable layer is also present.

35. Travel Advertising Ads

An animated advertising template has a separate fan base which can be beneficial for the promotion of product/service. This file is one such template of a traveling advertisement ad with an illustration of an airplane combined with a golden & blue color theme. It is customizable and has a standard size for convenience in publication.

36. Transit Tour Travel Ad

The above file is an ideal sample of pictorial travel advertisement by Transit Tour & Travels. It has a perfectly balanced brightness & contrast sync for the background with focused images of attractive destinations of the world. The last page of the ad includes relevant contact information for further details about different packages.

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Avelo Airlines Will Be the First Commercial Carrier to Fly to This Florida Airport in a Decade

The low-cost airline will start flying to Lakeland Linder International Airport, just east of Tampa, in June.

Bo Shen/Getty Images

Low-cost carrier Avelo Airlines is bringing back commercial service to a central Florida airport for the first time in more than 10 years.

The airline plans to launch nonstop service between its hub in Connecticut and Lakeland Linder International Airport, which sits just east of Tampa, Avelo shared with Travel + Leisure . The airline said the new route, which will launch on June 13, will mark the first commercial flights to the Florida airport in years.

“The City of Lakeland welcomes an exciting new era of travel… This service from Lakeland opens up a world of increasing possibilities for our regional citizens,” the city’s Mayor Bill Mutz said in a statement shared with T+L. “We anticipate a thriving partnership with Avelo Airlines, providing many adventures ahead!”

The new flights will operate twice each week on a Boeing Next-Generation 737 aircraft. Avelo will fly to Lakeland from the Tweed New Haven Airport on Thursdays and Sundays.  To celebrate the new flights, one-way fares start at just $72 for travel through July 31. To take advantage, travelers must book by April 3.

Before the new flights take off however, the airport noted the security screening checkpoint needed to be expanded and parking lot modifications needed to be made.

“We’re proud to be the only airline serving LAL and are excited to introduce Lakeland to Avelo’s low fares, travel-friendly convenience, and industry-leading reliability,” Avelo Airlines Chairman and CEO Andrew Levy said in the statement shared with T+L, adding, “This exclusive nonstop service will also make exploring Central Florida – and all Lakeland has to offer – a fast and seamless journey for Connecticut visitors.”

Avelo first launched in 2021 and has since expanded, including starting flights to Puerto Rico last year. In total, the airline flies to 51 destinations in 23 states and Puerto Rico.

This also isn’t the first time Avelo has brought commercial flights back to an airport. Last year, the airline launched flights from Delaware , finally bringing commercial flights back to the state and ensuring commercial flights reach all 50 states.

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Parts of Moscow Oblast without power as explosions hit energy plants

Several areas in Moscow Oblast including the entire town of Lytkarino are without power after explosions were reported near electricity substations early on Nov. 23 , local Russian media report.

Residents In Lytkarino reported a bright flash and a fire breaking out around 1am.

We’ve been working hard to bring you independent, locally-sourced news from Ukraine. Consider supporting the Kyiv Independent .

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What travelers should know about FAA advisory on total solar eclipse before April 8

The total solar eclipse is nearing, so the Federal Aviation Administration (FAA) is offering guidance to commercial planes and private aircraft ahead of the phenomenon .

The "Great North American Eclipse" will occur on April 8 . During this cosmic event, the Moon will pass between the Earth and the Sun and travel " a narrow path of totality from southwest to northeast across thirteen U.S. states," the government agency said.

Millions of people will want to view it from the ground . But what about those who are airborne?

For many passengers, the impact should be limited to the types of delays associated with high-travel days.

"Due to the high volume of traffic along the eclipse path, (airport) arrivals can expect lengthy delays during peak traffic periods," the FAA said.

The eclipse will begin over the South Pacific Ocean and cross North America, passing over Mexico, the U.S. and Canada, according to the FAA. The eclipse's path will affect the U.S. from 2:30 p.m. EST to 3:40 p.m. EST, the agency said.

Airports in Texas, Vermont, Maine, Canada, New Hampshire, Indiana, Ohio, Pennsylvania, Oklahoma, Arkansas, Illinois, Kentucky and Missouri will be primarily affected by the eclipse , the FAA said.

"The purpose of this notice is to inform airmen of the possible impacts to air traffic and airports along the eclipse path during the period April 7, 2024, (6 a.m. EST) through April 10, 2024, (midnight EST)," the FAA said.

When is the 2024 total solar eclipse? Your guide to glasses, forecast, where to watch.

What the FAA is saying about aircraft ahead of the eclipse

In preparation for the eclipse, aircraft should be ready for potential airborne holding (circling in the air to delay landing), rerouting and FAA-indicated take-off times for all domestic arrivals and departures that abide by instrument flight rules, according to the agency.

Traffic management initiatives , including alternative routing, parking guidance strategies and the slowing down and speeding up of air traffic could be implemented during the total eclipse, according to the FAA.

"There may be a higher traffic volume than normal anticipated at airports along the path of the eclipse," the government agency said. "Traffic should anticipate delays during peak traffic periods."

Parking for aircraft could be limited, particularly at the smaller and uncontrolled airports, the FAA said. Departures could be a challenge for certain aircraft depending on their level of clearance, the agency said.

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Pilots could find some restrictions at airports on April 8, FAA says

Pilot training operations at airports will be "extremely limited" and "possibly prohibited" as the eclipse passes, according to the FAA.

Pilots are advised to "carefully" check the Notice to Airmen (NOTAMs), a notice to help prepare for changes in procedure and service and against hazards, the FAA said.

"Specific NOTAM procedures may be revised, and arrivals to some airports possibly restricted so please review NOTAMs frequently to verify you have the current information," according to the agency.

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What we know about Baltimore’s Francis Scott Key Bridge collapse

The Francis Scott Key Bridge in Baltimore collapsed early Tuesday after being hit by a cargo ship, with large parts of the bridge falling into the Patapsco River.

At least eight people fell into the water, members of a construction crew working on the bridge at the time, officials said. Two were rescued, one uninjured and one in serious condition, and two bodies were recovered on Wednesday. The remaining four are presumed dead. The workers are believed to be the only victims in the disaster.

Here’s what we know so far.

Baltimore bridge collapse

Baltimore’s Francis Scott Key Bridge collapsed after being hit by a cargo ship , sending at least eight people from a construction crew into the water. Follow live updates and see photos from the scene .

How it happened: The container ship lost power shortly before hitting the bridge, Maryland Gov. Wes Moore (D) said. Video shows the bridge collapse in under 40 seconds.

Victims: Divers recovered the bodies of two construction workers who died , while finding other vehicles trapped and probably containing the other victims, officials said. They were fathers, husbands and hard workers . The entire crew aboard the container ship Dali survived . First responders shut down most traffic on the four-lane bridge after the crew issued an urgent mayday call. It saved lives, Moore said.

Economic impact: The collapse of the bridge, which severed ocean links to the Port of Baltimore, adds a fresh headache to already struggling global supply chains . See how the collapse will disrupt the supply of cars, coal and other goods .

History: The Key Bridge was built in the 1970s and spanned the Patapsco River. Rebuilding the bridge will probably take years and cost hundreds of millions of dollars, experts said.

• Baltimore begins massive and dangerous cleanup after bridge collapse Earlier today Baltimore begins massive and dangerous cleanup after bridge collapse Earlier today
• Baltimore port workers are ‘living in a dream’ as harbor remains blocked March 28, 2024 Baltimore port workers are ‘living in a dream’ as harbor remains blocked March 28, 2024
• Rebuilding Baltimore’s Key Bridge will likely take years, experts say March 27, 2024 Rebuilding Baltimore’s Key Bridge will likely take years, experts say March 27, 2024

Breaking News

How to have the best Sunday in L.A., according to Cheech Marin

(Lindsey Made This / For The Times)

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You’d be hard pressed to find someone with local roots deeper than L.A.-born Cheech Marin , who parlayed a 1970s stoner comedy act (as half of the Cheech & Chong duo) into a six-decade (and counting) movie and TV career, becoming a high-profile collector of Chicano art along the way — all while living in the Greater L.A. area.

To find out what the third-generation Angeleno’s ideal Sunday might look like, we met him for lunch at one of his out-to-dinner picks (Casa Nostra Ristorante in Pacific Palisades) where he painted a picture (see what we did there?) that includes voracious reading, multimedia multitasking and staging salons with wife Natasha , a classically trained pianist. (And yes, punctuated with many bowls of herb — but always outside!)

In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.

In a nod to his upcoming role (as a battle-scarred World War II vet) in the 1950s period golf film “The Long Game,” (due out April 12), here’s a local Sunday lineup I’m calling “The Long Day” — Cheech-curated to be a hole-in-one. However, you won’t see one of Marin’s most-cherished must-visits, the Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum , in the mix below because it’s in Riverside. But it comes highly recommended — obviously.

7:30 a.m. Fire up a bowl of soup I wake up the same time every day no matter where I am — 7:30 — and on a Sunday, one of the ideal things I’d look for is have a bowl of menudo. If I think it’s going to take me a long time to get a hold of some menudo, I’ll have some Mexican soup that I’ve made the night before — usually albondigas or posole. The problem is there’s no good place around here to get menudo. I lived in the northern end of Malibu for about 40 years, and it was easy to go from there to Oxnard to get it. There’s a place called La Gloria right off the highway that has great menudo. Living [in the Palisades] is harder. You’re farther away, and then it’s like you need to go to Mexico.

Then after my morning shower, I meditate — I do Transcendental Meditation for 20 minutes twice a day every day. I’ve been doing it since I was 19.

L.A.’s original weed cafe reopens with birthday bongs and pub grub galore

In the nearly four years since Southern California’s first ganja gastropub shuttered, the consumption lounge scene has changed dramatically.

Feb. 8, 2024

8:30 a .m. Fire up a bowl of herb Then I go outside and look at the ocean and fire up a bowl. I have this Gandalf[-style] pipe that our company [Cheech & Chong Glass] makes. I always tell them to send me 10 because they[‘re glass and they] break.

9:00 a.m. Surf the Sunday shows and stack up the papers I turn on the news because Sunday’s when they can corner all these politicians on CNN, PBS, BBC and “Meet the Press” [on NBC]. The only one I don’t watch is Fox — at 77, I only have so many years to live. I’ll track one guy who will be on three [different] shows and [think,] “Is he telling the same lie or different lies? Oh, different lies. Interesting!” I also get two newspapers — the New York Times and the L.A. Times — and I’ll stack them up and go through them section by section while I watch [TV].

11:30 a.m. Grab a guitar So I’ll be reading the papers and watching the shows at the same time and then, “Oh, there must be a game on somewhere,” so ... another bowl! Then I’ll head to my office, which has this big ocean view and where my guitars and ukuleles are all lined up — I’ve got 13 guitars and about seven or eight ukuleles — and I’ll turn on whatever game is on. I’m a fan of the Lakers, the Dodgers and the Rams but sometimes I’ll watch a game I don’t even give a s— about if it looks like a good game and play while I’m doing it.

I have a giant collection of songbooks — hundreds of them — and I’ll work on what I’m trying to learn while I watch. Right now I’m working on a reggae arrangement of a Paul Simon tune called “I Do It for Your Love.”

At halftime, I’ll walk outside and smoke another bowl, and then since it’s Sunday and I’ve successfully eluded any chores, I may read whatever book I’m reading at the time. I’m about to start this brand new novel by a Mexican author, “You Dreamed of Empires” by Álvaro Enrigue , about when Cortes arrives [and meets] Moctezuma. Or, if I have an unread Walter Mosley book on the stack I might read that or one of Daniel Silva’s series about Gabriel Allon — the character is an Israeli assassin.

How Aztec Mexico was lost in translation: a wild novel revises the Spanish conquest

Álvaro Enrigue’s new novel, “You Dreamed of Empires,” recounts the fateful meeting of Hernán Cortés and Moctezuma that doomed the Aztec civilizations.

Jan. 2, 2024

12:15 p.m. Motor to a movie Sunday is a good day to go see a movie, so [Natasha and I] would probably go to [Westfield] Century City , which is great because it has a lot of movies and it has a lot of restaurants. So we’ll just play roulette. We just saw “Argylle” there.

3:30 p.m. Score points at California Pizza Kitchen If we’re not too hungry, we’ll just go to the food court, but if I really want to score some points — or if I have an ulterior motive — I’ll take my wife to California Pizza Kitchen . She loves it there because it has food for kids and a full bar. They have a spaghetti Bolognese that’s great because they cook the pasta perfectly. It’s a very light tomato sauce and just a very little meat.

4:00 p.m. Pop in to pick up some button flies We might hurry by some of the clothes shops on the way out; I like Levi’s . I’m a 501 guy. I’ve got a technique for that button-fly: Phhhhht! [makes a swift, one-handed unbuttoning motion]. That would pretty much be an afternoon. [After that,] we’d generally go home; a lot of times, my wife will be working on a piece of music she’s going to play, so I’ll go back to watching a game. Or if there’s part of the newspaper I’ve saved for later, which is usually the case, I’ll go to my special reading room — the one with the lid on the seat — and finish my reading and listen to her rehearse.

4:30 p.m. Swing by the store We might stop by the store on the way home if I have to pick up any ingredients for the dinner I’ll be making. One of the dishes [I like to make] is chicken Marbella from “The Silver Palate Cookbook.” The ingredients are chicken — obviously — usually the thighs, prunes, Spanish olives, capers, onions, all your attendant spices and then a good dosing of wine and brown sugar on the top when you bake it. And it is spectacular.

Travel & Experiences

How to have the best Sunday in L.A., according to Travis Bennett

The ‘Dave’ actor’s epic 22-plus-hour ideal day starts with the Rose Bowl Flea Market, ends with video games and includes a Postmates potluck, card games with the crew and smoking some ‘space weed.’

July 21, 2023

5:15 p.m. Stop down for a 20-minute meditation break I’ll usually meditate for a second time before I start in on cooking or whatever the evening’s activities are going to be.

6:00 p.m. Smoke a bowl, sip some bourbon and make a dinner plan If I’m making dinner, it must be bowl time! And I like bourbon, so I’ll pick out one I love — I’m drinking some Woodford Reserve Double Oaked right now — and pour some in a glass with a one big ice cube and then I’ll go make dinner. Or if we go out to dinner nearby on a Sunday night, it will either be Casa Nostra Ristorante — the minestrone soup and the papardelle d’antra [pasta in a duck ragout] are good — or Moku Sushi ; they almost always have fresh uni — with an emphasis on “fresh.”

6:30 p.m. Stage a Sunday salon I like to play the guitar as much as possible, so there’s usually some part of Sunday where we’ll both be playing music; her on the piano and me on the guitar. We even have a little cabaret act we put together called How Did This Guy Get That Girl? And sometimes on Sundays, we’ll have these salons at our house. It’ll usually be some starving traveling musician from Russia that’s passing through and staying with us. We’ll put together a program that might include a world-class violinist, and Natasha will play. And I’ll have some Chicano artists show up before [the performance] and show their work. If we do that, we’ll either make dinner or order we’ll order Russian food [from Traktir in West Hollywood].

10:30 p.m. Watch “The West Wing” before 40 winks On Sundays, I’ll usually go to bed between 10 and 11 and watch some TV before that. I like watching “60 Minutes,” and I’m a big “Ancient Aliens” follower. We’ll maybe watch a movie if I can get my wife to stay awake — because she’s been rehearsing all day — but we’re also about to finish binge-watching “The West Wing” [for the first time]. It’s one of the most well-written shows I’ve ever seen.

More to Read

A guide to Frieze Los Angeles and an art extravaganza this weekend

Feb. 29, 2024

How to have the best Sunday in L.A., according to Jay Shetty and Radhi Devlukia

Feb. 23, 2024

How to have the best Sunday in L.A., according to Kate Berlant

Jan. 26, 2024

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Federal per diem rates consist of a maximum lodging allowance component and a meals and incidental expenses (M&IE) component. Most of CONUS (approximately 2,600 counties) is covered by the standard rate of $166 ($107 lodging, $59 M&IE). In fiscal year (FY) 2024, there are 302 non-standard areas (NSAs) that have per diem rates higher than the standard rate.

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Headaches for commuters, commercial trucks: Key Bridge collapse will force some to find new routes

A s drivers search for new routes, the disaster is sure to increase congestion around Baltimore’s two harbor tunnels and westbound Interstate 695, transportation experts say.

The bridge carried more than 12.4 million commercial and passenger vehicles in 2023 — nearly 34,000 trips a day — according to a Maryland Transportation Authority  report issued last fall. The four-lane bridge was the outermost of three toll crossings of the Baltimore harbor and Patapsco River. The other two are the Harbor Tunnel (I-895) and the Fort McHenry Tunnel (I-95).

The MDTA advised motorists to avoid the southeast corridor and use I-95 and I-895 as alternate travel routes. Motorists should also prepare for longer commute times.

As Dex Dunbar looked out over the ruins of the Key Bridge Tuesday morning, he was already calculating the changes to his commute. The Dundalk resident moved just three months ago from Glen Burnie — on the other side of the bridge — and last crossed it shortly before 9 p.m. on Monday after visiting with his mom.

“Welcome to the neighborhood,” said Dunbar, who teleworks but still makes frequent trips to see family and friends in Anne Arundel County. What would normally be a 10-minute drive across the bridge will now take much longer, whether he detours through the Harbor Tunnel, as his GPS suggested, or drives through the city.

“I’m still stuck [on] … just how am I going to begin to do this?” Dunbar said.

Jessye Talley, 37, makes it to work at Morgan State University from her Glen Burnie home in a half hour using the Key Bridge.

Talley woke up early Tuesday to plan a new route that included enough time to drop her child off at daycare in Baltimore. As she adjusts to using the Harbor Tunnel, Talley said she’ll think twice about traveling downtown for fun if the ride there is too much of a hassle.

“I’m sad,” Talley said. “It was convenient.”

The Key Bridge also was a critical roadway for trucks carrying hazardous materials, which are prohibited in the tunnels, or that are too large to travel through the tunnels under the Patapsco River. Those vehicles must now use the western section of I-695.

The ripple effect on traffic in the Baltimore region will extend well beyond one day’s commute. Celeste Chavis, professor and chair of Morgan State University’s Department of Transportation and Urban Infrastructure Studies, said the bridge’s closure will exacerbate congestion issues at tunnel crossings.

“It’s going to be tough,” Chavis said. “We’re taking away one of three key crossing points. That bridge has pretty high traffic connected to the harbor and Sparrows Point.”

As traffic increases, tens of thousands of people will change their behavior by finding new routes, leaving at different times or deciding not to make certain trips, Chavis said.

Related Articles

• Local News | Engineers ask if Baltimore’s Key Bridge piers could have been better protected
• Local News | Dan Rodricks: The Key Bridge disaster and the shock we feel | STAFF COMMENTARY
• Local News | Watch: Afternoon news conference about Baltimore’s Key Bridge collapse
• Local News | Aerial footage of Key Bridge collapse | VIDEO
• Local News | Six construction workers missing after Francis Scott Key Bridge collapse in Baltimore

The Key Bridge, built in the mid-1970s to ease congestion at the Harbor Tunnel, made up 8% of the MDTA’s toll revenue in fiscal 2023, according to the MDTA report. The Fort McHenry Tunnel and Harbor Tunnel combined made up 43% of revenue. The tunnels recorded more than 70 million toll transactions in fiscal 2023, over 192,000 transactions each day.

Nearly 4,900 trucks traveled across the Key Bridge each day, and $28 billion in goods crossed in a year, said Sean McNally, a spokesperson for the American Trucking Associations.

Trucks carrying hazardous materials, including propane, will now “be subject to roughly 30 miles of detours around the City of Baltimore,” McNally wrote in an email. Vehicles taller than 13 feet, 6 inches, and wider than 8 feet are also prohibited from using the I-895 tunnel.

“This will add significant cost in time, fuel and delays for trucks traveling through the region, on top of the disruption that a closure of the Port of Baltimore will inflict on our economy,” McNally said.

“Aside from the obvious tragedy, this incident will have significant and long-lasting impacts on the region,” he said.

There was no impact on local or commuter bus routes Tuesday, according to Veronica Battisti, a spokesperson for the Maryland Transit Administration, though the agency listed more than 30 “affected routes” on a running list of service alerts on its website.

The Maryland Transportation Authority closed I-695’s outer loop at Route 10 (exit 2) and the inner loop at Route 157/Peninsula Expressway (exit 43).

Baltimore Sun reporters Christine Condon and Tony Roberts contributed to this article.

©2024 Baltimore Sun. Visit baltimoresun.com. Distributed by Tribune Content Agency, LLC.

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Baltimore Bridge Collapse Upends Traffic in Busy Industrial Area

The collapse severs the southern stretch of Interstate 695, a critical portion of the Baltimore Beltway that runs through the areas around the port.

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By Campbell Robertson and JoAnna Daemmrich

Reporting from Baltimore and Annapolis, Md.

• March 26, 2024

As the shock of the Key Bridge collapse settled over Baltimore, the new traffic realities came not far behind. The Key, a four-lane-bridge that collapsed after being hit by a container ship, was not the most heavily trafficked route across the Baltimore Harbor, but without the crossing, about 34,000 cars and trucks now have to find alternative routes.

The collapse severs the southern stretch of Interstate 695, the portion of the Baltimore Beltway that runs through the heavily industrial areas around the port. On Tuesday, as I-695 closed around the bridge, the Maryland Transportation Authority was advising commuters to take one of the two tunnels that also span the harbor.

When the Key Bridge opened in 1977, it was intended to relieve traffic at the heavily congested Harbor Tunnel. But the bridge was also built to serve as a critical third link for north-south traffic on I-95 and for commercial traffic from the port and distribution warehouses.

Not only will the bridge collapse increase pressure on the tunnels, which were already carrying far more daily traffic than the Key Bridge, but it will also present a major headache to trucks that long relied on the bridge to transport goods.

“Nearly 4,900 trucks travel the bridge each day, with $28 billion in goods crossing every year,” said Sean McNally, a spokesman for the American Trucking Associations, in an email.

William Washington, who works at a plant that makes cement board right on the southern end of the bridge, said his work depended on a constant delivery of supplies. It is not clear what the scale of the disruption to the plant will be, but it will not be business as usual for some time.

Perhaps most affected will be trucks carrying hazardous materials, such as petroleum or natural gas, which are prohibited in the tunnels.

According to Mr. McNally, trucks carrying hazardous material will have to take about 30 miles of detours.

Campbell Robertson reports on Delaware, the District Columbia, Kentucky, Maryland, Ohio, Pennsylvania and Virginia, for The Times. More about Campbell Robertson