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Taylor Swift's 'The Tortured Poets Department' ushers in a new era of her music. Here's a guide to every era of her groundbreaking career.

• Taylor Swift's 11th studio album, "The Tortured Poets Department," officially comes out on Friday.
• Each of Swift's album cycles has had its own unique aesthetic expressed through fashion and staging.
• The "Fearless" era was full of sparkles and romance, while "Reputation" ushered in her villain era.

Taylor Swift's Eras Tour became the first tour in history to gross over $1 billion, making it the highest-grossing tour of all time, the Associated Press reported in December, citing Pollstar data.

With a nearly three-hour-long set list and sparkling costume changes , the Eras Tour pays tribute to Swift's 10 studio albums and the unique styles and staging that accompanied them.

Swift's 11th studio album, "The Tortured Poets Department," ushers in a new era of her music.

Here's a guide to every album era of her groundbreaking career.

When she released her self-titled debut album in 2006, Taylor Swift became known as a rising young country star with a talent for songwriting.

Swift, who was 16 when the album was released, sang hit tracks like "Tim McGraw," "Our Song," and "Teardrops On My Guitar" with a country twang, and she graced red carpets in sundresses and cowboy boots.

"I get so excited about these things because I love to dress up. But I wear cowboy boots so that when I walk down the stairs I won't fall," Swift told Entertainment Weekly in 2007 about attending award shows like the Country Music Awards.

The album earned Swift her first Grammy nomination, for best new artist, and a nomination for new female vocalist of the year at the Academy of Country Music Awards. "Our Song" made her the youngest artist in history to have written and performed a No. 1 song on the Hot Country Songs chart.

Swift's "Fearless" era was defined by sparkly dresses and hopeless romanticism.

Swift released her sophomore album, "Fearless," in 2008. It won four Grammys , including album of the year and best country album. It also won album of the year at both the Country Music Association Awards and the Academy of Country Music Awards.

Her music video for "You Belong With Me" won best female video at the 2009 MTV Video Music Awards. In the middle of her acceptance speech, Kanye West grabbed the microphone and declared that Beyoncé had been robbed, sparking a long-running feud .

Swift sang that she liked "glitter and sparkly dresses" and getting back at exes by "writing their names into songs so they're ashamed to go in public" when she hosted "Saturday Night Live" in 2009. Both were fixtures of her "Fearless" era, which explored the highs of grand romantic gestures in songs like "Love Story" and the lows of heartbreak in tracks like "Forever & Always." 

On the Fearless Tour, Swift wore ball gowns and sequins while performing on a stage featuring a fairy-tale castle.

During her "Speak Now" era, purple became Swift's signature color as she clapped back at critics and wrote increasingly confessional material.

Swift wrote the entirety of "Speak Now" (2010) by herself, without any cowriters, in response to critics who claimed she didn't write her own songs.

"I've had several upheavals in my career," she told Rolling Stone in 2019. "When I was 18, they were like, 'She doesn't really write those songs.' So my third album I wrote by myself as a reaction to that."

Swift's "Speak Now" era maintained some of the magic and whimsy of "Fearless" with tracks like "Sparks Fly" and the anthemic "Long Live," but it also included scathing songs like "Dear John," "Better Than Revenge," and "Mean," which won two Grammys for best country song and best country solo performance.

Swift appears in a purple dress on the original album cover of "Speak Now," and she wore a purple dress on the Speak Now World Tour. She also released a perfume in a purple bottle called "Wonderstruck" in 2011, referencing lyrics in the chorus of her song "Enchanted:" "I'm wonderstruck, blushing all the way home."

"Red" marked the beginning of Swift's shift away from country music with vintage looks and experimental sounds.

The "Red" era, naturally, featured lots of vibrant red colors. Swift also began experimenting more with her style and sound. She straightened her famously curly hair, traded sparkly dresses for vintage looks like high-waisted shorts, and collaborated with pop producers such as Max Martin and Shellback.

"Musically and lyrically, 'Red' resembled a heartbroken person," Swift wrote in a 2021 Instagram post announcing the release of her re-recorded album, "Red (Taylor's Version)." "It was all over the place, a fractured mosaic of feelings that somehow all fit together at the end."

"Red" was nominated for four Grammys, including album of the year and best country album. It spent seven weeks at the top of the Billboard 200, making Swift the first female artist and the second artist ever (aside from The Beatles) to have three consecutive albums spend at least six weeks at No. 1.

Swift's "1989" album cemented her as a global pop icon. It was also the era of her famous "squad."

When Swift released "1989" in 2014 with catchy tracks like "Shake It Off" and "Style," she left no doubt that she had transcended her country roots and become a full-blown pop star. It won three Grammys, including album of the year, and became the fastest-selling album of the last decade, Variety reported.

"The best choices are bold choices," Swift said in a 2014 interview with "On-Air With Ryan Seacrest," per Taste of Country . "With my last album 'Red,' I kind of had one foot in pop and one foot in country, and that's really no way to walk and get anywhere. If you want to continue to evolve, I think eventually you have to pick a lane, and I just picked the one that felt more natural to me at this point in my life."

Her "1989" era was dominated by her "squad" of famous friends . Squad members Karlie Kloss , Cara Delevingne, Selena Gomez, Gigi Hadid, Lena Dunham, and others starred in her music video for "Bad Blood."

On the 1989 World Tour, Swift debuted an edgier style with sequined bustiers and illusion jumpsuits.

"Reputation," released in 2017, ushered in Swift's villain era.

Swift went dark during this era, wiping her social-media accounts and refraining from interviews and public appearances. Her mantra was "There will be no further explanation. There will just be reputation."

In "Look What You Made Me Do," Swift declared that "the old Taylor can't come to the phone right now" because "she's dead." In music videos and on tour, she leaned into the snake imagery that emerged out of her feud with Kim Kardashian and Kanye West , when fans of the latter flooded her social media accounts with snake emojis.

"I went through some times when I didn't know if I was going to get to do this anymore," she told the crowd in Glendale, Arizona, on the opening night of the Reputation Stadium Tour, Buzzfeed reported. "I wanted to send a message to you guys that if someone uses name-calling to bully you on social media, and even if a lot of people jump on board with it, that doesn't have to beat you. It can strengthen you instead."

Despite the darkness of the era, songs like "Delicate" and "Gorgeous" also chronicle the beginning of her relationship with Joe Alwyn. The two dated for six years before breaking up in April 2023.

The album received one Grammy nomination for best pop vocal album. The Reputation Stadium Tour became the highest-grossing US tour in history — a record she has since beaten — Forbes reported.

The short-lived "Lover" era was full of rainbows, dreamy pastel colors, and political activism.

"Lover," released with Republic Records in 2019, was the first album that Swift fully owned after her master recordings were sold to music executive Scooter Braun . The acquisition caused a public feud, with Swift calling the acquisition her "worst case scenario" in a Tumblr post and Braun saying he "regrets" how it was handled . 

The singer leaned fully into political activism with her song and music video for "You Need To Calm Down" advocating for LGBTQ+ rights. She also wrote more upbeat autobiographical songs about her relationship, such as "London Boy" and "Paper Rings." 

"I'm in a much better mood," Swift said in a 2019 appearance on "The Graham Norton Show" when asked about her new music's bright pop aesthetic.

Lover Fest would have been her sixth concert tour, but all shows were canceled due to the COVID-19 pandemic.

The album received three Grammy nominations, won four MTV Video Music Awards, and won favorite pop/rock album at the American Music Awards.

"Folklore" and "Evermore" emerged out of quarantine, with Swift embracing folk sounds, storytelling, and cottagecore.

Swift collaborated with producers Jack Antonoff and Aaron Dessner to craft a new sound and approach to songwriting. She also wrote a few tracks with Alwyn, who used the pseudonym "William Bowery."

Instead of writing purely autobiographical songs, Swift was inspired by characters and stories of her own creation.

"In isolation my imagination has run wild and this album is the result, a collection of songs and stories that flowed like a stream of consciousness," she wrote in an Instagram post announcing "Folklore." "Picking up a pen was my way of escaping into fantasy, history, and memory. I've told these stories to the best of my ability with all the love, wonder, and whimsy they deserve."

Swift left the sheen and vibrancy of "Lover" behind in favor of a more understated, woodsy style. She wore her natural curls in loose braids and buns, and her wardrobe consisted of cozy cardigans, plaid coats, and jewel-toned velvet.

Swift won her third Grammy award for album of the year for "Folklore," making her the first woman to win album of the year three times . "Folklore" was also the best-selling album of 2020, Rolling Stone reported.

Swift ushered in a new darker, '70s-inspired era with "Midnights."

"Midnights" explores Swift's feelings of wistfulness, self-loathing, and loneliness that keep her up at night. The album art and "Anti-Hero" music video feature the singer wearing retro outfits in spaces with wood paneling and warm colors straight out of the 1970s, while the music video for "Bejeweled" adds a glitzy, celestial element to the era.

"This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams," she wrote on Instagram . "The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching — hoping that just maybe, when the clock strikes twelve... we'll meet ourselves."

Swift became only artist in history to claim all top 10 entries on the Billboard Hot 100 in a single week when songs from "Midnights" filled all 10 spots.

At the 2024 Grammys, it won album of the year , making Swift the first person in history to win the award four times. "Midnights" also won best pop vocal album.

For her 11th studio album, "The Tortured Poets Department," Swift leaned into a greyscale color palate and academia themes.

When she announced the upcoming release of "The Tortured Poets Department" at the Grammys, Swift hinted at the album's black-and-white color theme with her outfit of a white Schiaparelli corset gown paired with black gloves and heels.

On the greyscale album cover, Swift appears lying mournfully in a pile of pillows on a bed.

"All's fair in love and poetry," Swift captioned the image on Instagram .

Ahead of the album's release, Swift shared themed playlists on Apple Music that categorized songs from her previous albums into the five stages of grief popularized by psychiatrist Elisabeth Kübler-Ross. Combined with the melancholy, tortured artist aesthetic, the album is widely believed to chronicle the end of Swift's six-year relationship with Alwyn.

A library-themed Spotify pop-up in Los Angeles featured books, statues, and typewritten messages teasing song lyrics from tracks on the new album. Typewriters also appeared in a video posted to Swift's Instagram.

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Over the course of her illustrious career, Taylor Swift has not only dominated the music charts but has also become a master of visual storytelling. With every new album, she unveils a distinct era, complete with its own unique sound, aesthetic, and, most notably, color palette. Swift’s ability to seamlessly merge artistry with symbolism has sparked intrigue and fascination among fans and critics alike. In this article, we delve into the captivating world of Taylor Swift’s era colors, exploring the significance behind each hue and its connection to her music and personal journey. Join us on this enlightening journey as we unravel the chromatic evolution of one of the world’s most influential artists.

Table of Contents

Taylor swift eras colors: a journey through the vibrant palette of taylor swift’s musical evolution, exploring the symbolism and meanings behind taylor swift’s choice of colors in each era, unlocking the emotions and themes associated with taylor swift’s era-specific color schemes, recommendations on how to capture taylor swift’s era aesthetics through fashion and design, to conclude.

The world of Taylor Swift is not only filled with catchy tunes and emotional lyrics, but also a mesmerizing range of colors that symbolize each era in her musical journey. From the sweet pastels of her early country days to the bold and vibrant hues of her pop and alternative sounds, Taylor Swift has truly embraced the power of colors to accompany and enhance her music.

Starting with her debut album, “Taylor Swift,” we were introduced to a soft and gentle color palette that reflected her innocent and heartfelt lyrics. Pinks, baby blues, and pale yellows dominated the visuals, creating a sense of nostalgia and youthfulness.

As Taylor Swift transitioned into her country-pop phase with albums like “Fearless” and “Speak Now,” we saw a shift in colors. Deep purples, rich blues, and earthy tones took center stage, representing a more mature and confident artist. It was during this era that Taylor Swift solidified her status as a powerhouse in the music industry.

With the release of “Red,” Taylor Swift entered a new era, both musically and visually. The album’s title track hinted at a bolder, more passionate sound, and the colors reflected this transformation. Vibrant reds, fiery oranges, and moody blacks became the prominent hues, symbolizing the raw emotions she poured into her music.

Continuing her evolution, Taylor Swift surprised fans and critics alike with her album “1989,” where she fully embraced the world of pop music. The colors exploded into a kaleidoscope of bright pinks, electric blues, and sparkling golds. This era showcased a bold, confident Taylor Swift, unafraid to experiment and defy expectations.

Most recently, Taylor Swift entered a new chapter with her alternative and indie-inspired album “folklore” and its sister record “evermore.” These albums took a departure from the pop sound she had become known for and introduced a whole new color palette. Soft, muted tones like sage green, dusty blues, and pale yellows now dominate her visuals, perfectly capturing the introspective and ethereal nature of the music.

Throughout her career, Taylor Swift has used colors to not only visually enhance her music, but also to represent her growth, maturity, and artistic evolution. Each era is a unique chapter in her life, and the carefully chosen color schemes serve as a visual thread that connects her albums and amplifies the emotions she wants to convey.

Taylor Swift’s evolution as an artist has been marked by distinct eras, each characterized by a unique color palette. From her early days as a country-pop singer to her current pop superstar status, Swift’s choice of colors in each era holds symbolism and deeper meanings. Let’s delve into the fascinating world of Taylor Swift’s color choices and explore what they signify.

1. RED Era: The color red, synonymous with passion and intensity, was the dominant hue during Swift’s fourth studio album era. This era marked a critical turning point in her career and personal life. The color red represents strong emotions, love, and heartbreak, all themes recurrent throughout the album. By adopting this bold color, Swift showcased her transition from a young country singer to a fearless pop star unafraid to express her deepest emotions.

2. 1989 Era: As Swift embraced the pop genre more fully, her color palette underwent a transformation. The 1989 era is characterized by sleek, clean lines, and a predominantly monochromatic color scheme of black and white. These colors signify a sense of sophistication and maturity that Swift was ready to embrace. Black represents power, elegance, and confidence, while white is associated with purity and new beginnings. This era marked Swift’s departure from her country roots and her emergence as a force to be reckoned with in the pop music industry.

3. reputation Era: The reputation era saw a dramatic departure from Swift’s traditional color choices. This era was marked by a dark, edgy aesthetic, with the color black taking center stage. Black is often associated with mystery, rebellion, and a hint of danger. It was significant for Swift to adopt this color, as it signaled her transformation into a more assertive and defiant artist. The reputation era was all about challenging preconceptions and embracing one’s true self, flaws, and all.

By carefully curating her color choices for each era, Taylor Swift creates a visual narrative that enhances the overall experience of her music. Each color holds profound symbolism and meaning, showcasing Swift’s growth as an artist and her unapologetic approach to self-expression. As fans eagerly await the next era, they can look forward to a new palette of colors that will undoubtedly reveal even more about Swift’s musical and personal journey.

Taylor Swift’s career has spanned over a decade, and with each passing era, she has introduced a distinct color scheme that has become synonymous with her music and image. allows fans and enthusiasts to delve deeper into the world she creates for every album release. These color palettes hold significant meaning and play a crucial role in conveying the narrative and overarching themes of each era.

For instance, one of Taylor Swift’s most iconic eras is represented by the color scheme of red and gold. This color combination exudes a sense of passion, love, and intensity, which perfectly aligns with the themes explored in her album titled “Red.” The boldness of red and the richness of gold evoke strong emotions and symbolize the roller coaster of romantic relationships discussed in the album’s tracks. The color scheme ultimately serves as a visual representation of the heartbreak, longing, and passionate love that Taylor Swift expressed through her songs.

Moving forward in her career, Taylor Swift’s “1989” era introduced a completely different color scheme – shades of pastel and soft hues. This shift in palette reflected a transition in her music from country to pop, but it also represented a change in her persona. The colors used during this era communicated a sense of nostalgia, innocence, and a desire for rebirth. By embracing a more vibrant and airy color palette, Taylor Swift displayed a new chapter in her life and career where she was unafraid to explore new sounds and experiment with her image.

Taylor Swift’s era-specific color schemes offer a glimpse into the artist’s state of mind, her creative vision, and the emotions she seeks to convey through her music. Each color choice is deliberate, carefully selected to create a cohesive and immersive experience for the audience. As fans continue to unlock the emotions and themes associated with these color schemes, they become an integral part of Taylor Swift’s storytelling and an essential element of her iconic discography.

One of the most iconic elements of Taylor Swift’s career has been her ability to reinvent herself with every era. From country princess to pop sensation, Taylor’s style has evolved just as much as her music. If you’re looking to capture the aesthetics of Taylor’s different eras through fashion and design, you’ve come to the right place.

Each of Taylor Swift’s eras is characterized by a distinct color palette that represents the mood and theme of that particular era. Let’s take a closer look at some of her most memorable era colors and how you can incorporate them into your own fashion and design choices.

1. Red Era: The Red era is all about passion, intensity, and heartbreak. The color red is a dominant force throughout this era, representing raw emotions and powerful relationships. To channel the Red era in your fashion choices, opt for bold red dresses, statement red lipstick, and accessories that feature fiery red hues. In terms of design, consider incorporating red accents into your home decor or creating a feature wall with a vibrant red paint.

2. 1989 Era: The 1989 era was defined by Taylor’s transition into pop music and a more polished, sophisticated look. This era is characterized by a sleek monochromatic color scheme, with black and white taking center stage. To capture the 1989 era in your fashion choices, embrace the timeless elegance of black and white outfits. Classic black dresses, tailored white blouses, and black leather jackets are all key pieces to consider. In terms of design, aim for a clean and modern aesthetic with predominantly black and white furniture, abstract art, and geometric patterns.

3. Reputation Era: The Reputation era showcased a darker, edgier side of Taylor Swift. The color palette here is predominantly black with flashes of bold and metallic accents. To channel the Reputation era in your fashion choices, opt for black leather jackets, distressed jeans, and bold statement pieces like silver boots or studded accessories. In terms of design, go for a sleek and modern look with black furniture, mirrored surfaces, and metallic accents.

By capturing the aesthetics of Taylor Swift’s different eras through fashion and design, you can pay homage to her iconic style while also expressing your own unique personality. Remember, it’s not about copying her exact outfits or designs, but rather finding inspiration and incorporating elements that resonate with you. Whether you’re a fan of the Red era’s passion, the 1989 era’s sophistication, or the Reputation era’s edginess, there are endless possibilities to explore when it comes to capturing Taylor Swift’s era aesthetics through fashion and design.

Q: What are “Taylor Swift eras colors”?

A: “Taylor Swift eras colors” refer to the different color schemes associated with each album released by the American singer-songwriter Taylor Swift throughout her career. These color schemes are often used by Swift and her fans to symbolize and represent specific eras or periods of her music.

Q: How did the concept of “Taylor Swift eras colors” begin?

A: The concept of associating specific colors with various eras of Taylor Swift’s music can be traced back to her album “1989” released in 2014. In the album’s artwork and promotional materials, a distinctive color palette of black, white, and shades of red was prominently featured. This color scheme became closely associated with the “1989” era and subsequently led to the emergence of color symbolism for Swift’s future albums.

Q: Which color is associated with Taylor Swift’s “Fearless” era?

A: The “Fearless” era, which includes her second studio album released in 2008, is often represented by the color gold. This choice of color symbolizes a sense of hope, warmth, and accomplishment reflected in the album’s themes.

Q: What color represents Taylor Swift’s “Speak Now” era?

A: The “Speak Now” era, denoting Swift’s third studio album released in 2010, is associated with the color purple. Purple signifies creativity, imagination, and a touch of mystery, all of which coalesce with the album’s introspective and whimsical nature.

Q: Which color is connected to Taylor Swift’s “Red” era?

A: The “Red” era, representing Swift’s fourth studio album released in 2012, is closely tied to the color, well, red! Red represents passion, love, and intense emotions, which align with the album’s exploration of heartbreak, love, and the complexities of relationships.

Q: What color represents Taylor Swift’s “1989” era?

A: The “1989” era, corresponding to Swift’s fifth studio album released in 2014, is prominently linked with a color palette consisting of black, white, and different shades of red. These colors evoke a sense of sophistication, boldness, and empowerment, mirroring the album’s departure from Swift’s country roots into a more pop-infused sound.

Q: What color symbolizes Taylor Swift’s “reputation” era?

A: The “reputation” era, attached to Swift’s sixth studio album released in 2017, is represented by a dominant color scheme of black, gray, and metallic accents. These darker colors embody themes of secrecy, reinvention, and the challenges Taylor faced during that period.

Q: Which color is associated with Taylor Swift’s “Lover” era?

A: The “Lover” era, corresponding to Swift’s seventh studio album released in 2019, is associated with a soft, pastel color palette, particularly light pink and baby blue. These colors reflect love, optimism, and a touch of nostalgia, aligning with the album’s more joyful and romantic themes.

Q: Do these colors have any significance beyond album aesthetics?

A: While the color schemes associated with Taylor Swift’s eras are primarily used for album aesthetics, they have become an important symbol of unity and identification among her fans. These colors have inspired Swift’s fan base to create artwork, merchandise, and even adopt the corresponding color schemes in their everyday lives to express their support and enthusiasm for her music.

Q: Are there any specific colors associated with Taylor Swift’s recent era, including “folklore” and “evermore”?

A: As of now, Taylor Swift has not introduced specific color palettes for her most recent albums, “folklore” (2020) and “evermore” (2020). However, fans have embraced a more natural and rustic aesthetic for these albums, often associating earthy tones and forest greens with these releases. It remains to be seen if Swift herself will endorse any particular color scheme for this era.

In exploring Taylor Swift’s discography, it becomes evident that her music is not only defined by chart-topping hits and heartfelt lyrics, but also by distinct visual aesthetics. Throughout her career, Swift has embraced the concept of “eras,” each marked by a unique visual identity, sound, and overall thematic tone.

One element that stands out in her eras is the prominent use of colors to convey a deeper meaning. By employing a variety of hues and shades, Swift has skillfully created a visual language that complements and enhances her musical narratives. These colors have become an integral part of her artistic expression, giving fans an additional way to connect with her music on a visual level.

Starting with her early country-pop era, Taylor Swift emulated innocence and youthfulness, often using lighter shades of pastel pink, baby blue, and buttery yellow. The colors symbolized her debut into the music industry as a young teenager, capturing the essence of her naive yet optimistic perspective.

As Swift transitioned to her ‘Fearless’ era, her music took on a more mature and introspective tone. This shift was accompanied by a palette of richer, bolder colors such as deep reds and regal purples. These hues created a sense of empowerment and emotional depth, reflecting her growth as an artist and her willingness to explore themes of love, heartbreak, and personal growth.

With her ‘Red’ era, Swift further delved into complex emotions, presenting a range of vibrant and somber colors that symbolized the dichotomy of love and loss. Shades of red, black, and gray dominated her visuals, effectively capturing the intense emotions that permeated her music, combining passion with vulnerability.

In her ‘1989’ era, Swift transitioned into the realm of pop music, showcasing a newfound confidence and liberation. This was reflected in her adoption of a bold, monochromatic color scheme with shades of black, white, and metallic silver. These colors not only conveyed a sense of sophistication but also represented Swift’s desire to break free from expectations and forge her own path.

Following a brief hiatus, Swift returned with her ‘Reputation’ era, marking a departure from her previous styles. Here, she embraced a darker, edgier persona, evident in her color choices of deep blues, purples, and blacks. These colors emphasized her defiance and resilience against criticism and negativity, creating an atmosphere of mystery and rebellion.

Finally, Swift’s most recent ‘Lover’ era signaled yet another evolution in her music and image. Adopting a more soft and romantic aesthetic, she employed a diverse range of pastel colors encompassing pinks, blues, and lilacs. This era celebrated love, optimism, and a renewed sense of self-discovery.

As Taylor Swift moves forward in her career, it’s fascinating to witness how each era is distinctively brought to life through the strategic use of colors. From the innocence of her early beginnings to the resilience and growth showcased in her most recent endeavors, these colors have become part of her artistic canvas, allowing fans to immerse themselves in her music on a visual journey.

Through her eras and their corresponding colors, Taylor Swift continues to reinvent herself, captivating audiences with the harmonious connection between music and visual aesthetics. As fans eagerly await her next era, it remains certain that Swift’s artistic evolution will once again be painted with a carefully chosen and meaningful palette of colors, further enhancing the world she so masterfully creates.

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Elevate Your Concert Look: The Ultimate Style Guide for the ERAS Tour

For Swifties, attending a Taylor Swift concert is a highly anticipated event for them. And with each new concert, comes the constant dilemma: what to wear? With Taylor's dynamic career and an abundance of expressive choices for concert-goers, the task of finding the right dress can feel overwhelming. But fear not, as we have compiled a curated list of the best outfit recommendations for a Taylor Swift concert. Drawing inspiration from the singer's albums and own iconic attire from past shows, we have organized our suggestions by era. So, whether you're a fan of her earlier country days or her more recent pop hits, Amarra got you covered for your next concert experience.

Why Dress Up for the ERAs Tour?

Dressing up for a concert has been a tradition for concert-goers and it isn't limited to Swifties alone. Fans of any artist look forward to these special events that they even plan ahead their outfit months before the event to present their best selves, aiming to commemorate the occasion and shine in photographs. Dressing up for a Taylor Swift concert becomes a delightful way to show off your genuine support as a Taylor Swift fangirl. This is also a great way to share enjoyable moments with your companions as you collectively prepare for the concert.

There are lots of things to consider when contemplating whether to dress up for a Taylor Swift concert. Considering the long queue before reaching your respective seats and the concert itself, ensure that you choose an outfit that is comfortable and suitable for prolonged standing. Avoid buying new clothing on the same day of the event, as doing so may lead to discomfort and sore feet by the end of the concert.

Taylor Swift’s Eras Tour

Taylor Swift's Eras Tour marks her sixth concert tour that started on March 17th, 2023, and was anticipated to conclude on December 8th, 2024. With a total of 151 concert dates spanning five continents, it stands as Taylor's most extensive tour to date.

In line with its title, the tour is characterized by Taylor as a musical journey through her various eras since her debut in 2004. This brought the Swifties to dress themselves up according to their preferred era, expressing their support and aligning with the concert's vibe.

Dressing for Taylor Swift's Tour Through the Eras

Taylor Swift's latest shows are featured in her Eras Tour. Swifties often opt to dress themselves up according to specific eras, yet you have the creative freedom to combine styles and accessories that resonate with you while still channeling the concert’s vibe . Below, we provide suggestions on what to wear to a Taylor Swift concert based on her musical eras.

Taylor Swift's latest album is titled "Midnights," and it exudes a nostalgic '70s vibe. The overall aesthetic of the album is characterized by purple eyeshadows, shag textures, tousled hair, and abundant sparkles. During her tour, Taylor has been seen donning a lavender fur jacket adorned with crystal embellishments, as well as purple leotards featuring fringe and jewels. Notably, the singer has also been spotted wearing knee-high rhinestone boots, adding to the glamorous and retro feel of her wardrobe.

To align your outfit with the Midnights era, consider donning the Amarra homecoming dress 94286, a stunning piece in shades of purple and lavender adorned with glitter and metallic accents. Pair it with fuzzy jackets in chilly weather and stylish boots adorned with jewels to complete your ensemble. Enhance your overall appearance by styling your hair in loose waves reminiscent of Taylor's signature look and applying purple eyeshadow for an added touch of glamor.

The Speak Now era by Taylor Swift is characterized by its romantic atmosphere and elegant, princess-like dresses. During the Eras tour, Taylor donned a ball gown while performing a hit from the Speak Now album. While we don't suggest opting for a large or overly ornate gown for a concert, you can consider a more straightforward version of this dress for a stylish choice.

Wearing midi or maxi violet dresses, enchanting ensembles reminiscent of fairy tales, elegant gowns, modest footwear, and adorned with romantic hairstyles and jewelry are excellent choices for capturing the essence of Taylor Swift's Speak Now era at a concert.

Fearless, one of Taylor Swift's initial albums, embodies a blend of country and pop. During her tour, Taylor commemorated this by donning numerous mini dresses adorned with sequins and fringe. To channel the Fearless style, you can opt for cowboy boots, silver and gold mini dresses with fringes and sequins, and complement the look with simple braids or curly hair, mirroring Taylor's original appearance from her inaugural tour.

Folklore and Evermore

Style 94044

Folklore and Evermore, launched in 2020 with just a four-month gap between them, shared a common theme of rustic woodland and cottagecore aesthetics. Taylor Swift, during performances of songs from both albums, embraced this style by donning lengthy maxi dresses adorned with ruffles. To capture the essence of this era, consider opting Amarra dress 94044 for a long, flowing dress embellished with ruffles or other subtly attention-grabbing elements.

Style 88785

Lover encompasses several of Taylor's recent chart-toppers, and the prevailing theme of this era is marked by the presence of pinks, pastels, tie-dye, and abundant fringe. Throughout her tour, Swift fully embraced this color scheme, ensuring her ensembles were adorned with numerous rhinestones and that her bodysuits featured pastel hues.

To replicate the essence of this era for your own concert attire, opt for pinks and pastels. Alternatively, you can choose vibrant and daring shades of pink just like our Amarra pink dresses 88785, 94000, and 94039, complementing your ensemble with a fringe jacket to emulate Taylor's distinctive style.

Style 94000

Choosing an outfit from the Red era is a breeze since the album is defined by the color red. Taylor's style during this era is well-suited for items like stripes, graphic t-shirts, black fedoras, and straightforward leather loafers. To fully embrace this style, pairing black and red is a great idea.

Enhance your outfit by considering a red jacket or incorporating sequined items to express your genuine admiration for Taylor's Red album.

1989 stands out as Taylor's inaugural venture into an exclusively pop music album, devoid of any country influences. The album exuded a simplistic and timeless charm, a theme reflected in Taylor's Eras Tour wardrobe. Picture iconic '80s aesthetics, featuring crop tops and beaded skirts that perfectly capture the essence of the era.

To emulate this style, consider donning a two-piece set, and elevate the look with sequined accessories or a dazzling sequined jacket for an added touch of flair.

Style 94039

Reputation, one of Taylor Swift's more daring albums, is characterized by a palette of blacks, reds, and abundant snake prints. The bodysuit Taylor sported in her Eras Tour impeccably embodies this atmosphere. To emulate the Reputation aesthetic, dress predominantly in black and enhance the look with snake print accessories for an authentic vibe like this Amarra prom dress 94304.

Elevate Your Concert Look With The Perfect Accessories

Style 94304

To complement the chosen Taylor Swift era-inspired ensemble, it's crucial to select accessories that align with both the outfit and the concert's atmosphere. Taylor Swift concerts often feature attendees sporting cowboy hats, a versatile choice that effortlessly complements any outfit. For an added touch of excitement, opt for hats in vibrant colors like pink, adorned with fur linings.

Jackets adorned with sequins or glitter are a versatile choice that suits the style of any era. Enhance your look with understated jewelry that reflects the specific Swift era you're channeling. When it comes to footwear, consider cowboy boots as an excellent option for a Taylor Swift concert, providing both comfort and a nod to Taylor's country music roots.

Before heading to the concert, it's advisable to review the venue's regulations regarding accessories and purses. Ensuring that your chosen accessories comply with the venue's guidelines is essential to avoid any disappointment of being denied entry due to a wardrobe or accessory-related issue.

Complete Your Look With The Best Hairstyle and Makeup for the Eras Tour

Creating the perfect ensemble for your Taylor Swift concert involves giving equal attention to both your hair and makeup. We suggest aligning your style with the specific era you're channeling. Braids generally work well across different eras, while you may also consider styling your hair straight or with curls.

Harmonize your makeup with both your chosen era and outfit. Opt for purple eyeshadow to complement the Midnight era, go for a classic and bold look for the 1989 era, and choose dark or edgy makeup for the Reputation era. Since Taylor Swift concerts often feature plenty of glitter and sequins, don't hesitate to incorporate body glitter, sparkly eyeshadows, and skin-safe jewels to enhance your concert-ready look.

Level Up Your Taylor Swift Concert Experience

Taylor Swift's live performances generate immense excitement, with tickets in high demand. If you're fortunate enough to secure tickets for one of Taylor's tour dates, it's crucial to maximize your concert experience in whatever way suits you best.

Consider dressing in a style reminiscent of one of Taylor's eras or opt for comfortable concert attire, enhancing your appearance with hair and makeup that would earn Taylor's approval. Regardless of your chosen outfit, the concert promises a delightful experience, allowing you to create lasting memories.

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The Eras Tour: The Intricate World-Building Behind Taylor Swift’s Most Ambitious Sets Ever

By Katherine McLaughlin

There’s a joke circling the internet following the opening weekend of Taylor Swift’s The Eras Tour: look at any random collection of photos taken throughout the night—some even snapped mere minutes apart—and you’d never know they all came from the same show. What starts in a hazy pink, cotton candy dreamscape ends in a sultry, sparkling twilight—with plenty of undulating stops in the middle, from ethereal fairytale woods to the energetic skyscrapers of the concrete jungle. “[The stage] changed for almost every song, which is crazy to think about considering most artists have the same stage for their entire set list,” Maya Minocha, a fan who was at the opening weekend in Glendale, Arizona, tells  AD.  

Following the COVID-19-induced cancellation of Swift’s sixth headline tour, Lover Fest, in 2020, The Eras Tour is her triumphant return to live music. Three new albums and two rerecorded records later, the three-hour 44-song show recaps every era of her 17-year career in her most ambitious performance to date. “The sets absolutely made this possible,” Ginnie Low, who also attended the shows and runs the TikTok account The Thrifty Swiftie , says. “I didn’t move from my tiny little seat area the whole concert, but was transported to 10 different worlds.” Ariel Miranda , another concert-goer agrees. “It was such an immersive experience,” she says. With a distinct focus on world building,  AD takes a look at the incredible set design that helps bring her music to life throughout the 52-date sold-out tour. 

The Lover Era 

Swift during the opening number of The Eras Tour

Swift opened the show with tracks off of her seventh studio album,  Lover. “It was as if she picked up right from where she left off,” Miranda says. Having characterized the album with yellow, pink, and blue pastels, Swift—outfitted in a shimmering leotard—belted songs like “Miss Americana and the Heartbreak Prince” and “Cruel Summer” while dancers wielding billowing tapestries performed beneath a rosy glow.

Taylor Swift performs in front of the Lover House during The Eras Tour. 

At one point in the  Lover set, a familiar dollhouse-like home appeared behind Swift, which many fans recognize from the “Lover” music video. “The screen began flashing images that eventually would piece together to become the Lover House, which was a huge Easter egg,” Miranda adds. In the video, Swift and costar Christian Owens move through various colored rooms  within a house in a snow globe. When the music video first dropped, fans theorized that each room represented one of her existing albums, and with the release of three new albums, many believe the home is now complete . 

During “The Man,” Swift uses scaffolding and office props to emulate a corporate environment. 

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Other notable scenes from the Lover section of the show include a full-scale office cosplay moment during “The Man,” where Swift sings about the sexism she’s faced throughout her career. 

The Fearless Era

Projects and stage lights provide a golden glow during the Fearless era. 

Next up in the night, Swift performed three songs from her second album,  Fearless, for which she won album of the year in 2010 at the Grammys (the youngest artist to ever win the accolade). Though she was certainly popular in country circles following her self-titled debut album, it was this second record that established her mainstream success. And not only did the singer bring back some classic circa 2009  dance moves , she also brought back a dazzling gold motif that she employed when promoting the album over a decade ago. 

Taylor Swift with her bejeweled guitar

Outfitted in soft curls and sequins, Swift was often portrayed as the girl next door and an American sweetheart during this period. Though she did, at times, lean into this persona, fans remember her determination to be bold, strong, and, yes, fearless. The sparkles and shine acted as visual representation of this.

For fans, perhaps the most exciting Easter egg was a nod to the bedazzled guitar that she toured with during her  Fearless era. In an Instagram story, Swift revealed that it was her parents who artfully stuck the shimmering crystals onto her acoustic guitar just days before The Eras Tour kicked off. 

The Evermore Era

Taylor Swift performs songs from her ninth album, Evermore, at The Eras Tour. 

“The most striking moment was as she transitioned from Fearless to Evermore ,” Low opines. “The woods grew out of the stage.” A sister album to her 2020  Folklore,  Swift’s ninth album, Evermore, was positioned as a deeper exploration of the “folklorian woods,” a fictional, cottagecore-inspired place used to direct her first foray into indie folk music. Throughout this portion of the night, massive oak-like trees took center stage while Swift crooned behind a moss-covered piano. 

Swift uses a moss-covered piano for songs during this set. 

“I loved the Evermore era setup, particularly during her performance of ‘Willow,’” Miranda says. “It really made you feel like someone literally just picked you up and dropped you straight into this particular Taylor Swift album.” Sonically, Evermore was understood as a more gothic album compared to  Folkore. The bare trees and snow covered woods represent that, and they also show Swift’s desire to strip back layers and portray innately raw, natural storytelling. 

The Reputation Era

Swift stands atop a raised stage during the Reputation era of the concert. 

Spawned from Swift’s 2016 public feud with Kim Kardashian and Kanye West,  Reputation represented the singer’s reflection on fame and public perception and an opportunity to rewrite the “good girl” narrative she’d carried around for years. Though the album is often billed as defensive and reactive, it remains one of her most misunderstood collections: It’s also full of love songs and sweet moments. The dark stadium and blood red risers certainly support the most common perception of the album; however, it’s hard to miss the lit candles just below her. After all, it’s no coincidence burning is just as frequently used to describe rage and anger as it is passion and love.

The backup dancers pay homage to Swift’s “Look What You Made Me Do” music video. 

During “Look What You Made Me Do,” Swift’s backup dancers perform in doll boxes dressed in outfits inspired by previous looks she’s worn. The moment was a direct nod to the song’s  music video , in which Swift reenacts various moments throughout her time in the public eye in an eruptive, Easter egg-filled video. 

The Speak Now Era 

Swift sings “Enchanted” during the Speak Now set. 

Though Swift only performed one song from her third album,  Speak Now —much to the disappointment of some fans—she made sure to make it count. The color purple defined the album’s aesthetic, and, though the shade is often associated with royalty, it can also symbolize ambition, power, and independence. Following her historic win at the Grammys for  Fearless,   Speak Now was a pivotal moment in her career. Could she keep up the pace or was she another teen star who lost momentum as they reached young adulthood? Not only did Swift deliver, she proved she could do it on her own: Speak Now was the first album she wrote entirely solo. 

The Red Era

Taylor Swift wears an outfit nearly identical to one she wore in the “22” music video. 

The original  Red tour, which took place between 2013 and 2014, was her biggest at the time. It included a seven-piece band, fifteen dancers, multiple costume changes, as well as jumbotrons and multilevel stages. Though The Eras set certainly honored some of these larger-than-life moments from the first  Red tour, it also showed considerable restraint. 

Swift wears a sparkling red coat during an acoustic set. 

During one particularly emotional moment, Swift sang the 10-minute version of her critically acclaimed “All Too Well” with just her acoustic guitar. However, this doesn’t mean it wasn’t exciting. “Even some of her slower songs like “All Too Well,” where it was just her and a guitar, had insane stage effects that you wouldn’t expect, like snow confetti falling across the stadium and the stage rising when she started singing a high note,” Minocha explains. 

The Folklore Era

Taylor Swift on an A-frame during the Folklore set

“I was so obsessed with the  Folklore set because it seemed like Taylor was living her best life in a little remote forest cabin even though some 60,000 people were watching her,” Minocha says of the A-frame cabin Swift brought on stage. (A version of this home was first seen in her  2021 Grammy’s performance .) 

Swift wears an Alberta Ferretti dress during the Folklore set. 

Thematically,  Folklore explored a fictional woodland world Swift dreamed up during quarantine, and while a cabin certainly captures that aura, the choice of an A-frame specifically is notable. Because they were relatively cheap and easy to build, the style of home grew in popularity in the United States following World War II as vacation properties—an appropriate connection given the album is centered around an escapist fantasy. 

A-frames also represented a unique moment for architects who, with little financial consequences at stake, were able to test out their more speculative creative ideations. In many ways, with lockdowns, limited promotion, and no obvious answer for how or if the music would be performed live, this is what Swift’s  Folklore era represented too: the opportunity to explore,  uninhibited . “I love that album and she really created this whole world for it,” Low adds, “Building the folklore cabin and bringing us all into that world with her was just so cool.” 

The 1989 Era

The 1989 set of Swift’s Eras Tour

“Another thing that I loved about the stage design in general was how there were basically three different parts of it that all connected together: the main stage, the diamond stage, and the catwalk that led to the end of the stage,” Miranda says. “She really utilized each and every one of these sections of the stage at different times during the night.” 

Swift and dancers wield golf clubs during “Blank Space.”  

Though examples are abundant, a particularly creative use came during Swift’s  1989 set, a record which won Album of the Year at the Grammys in 2016. While performing “Blank Space” on the central diamond, the raised portion displayed a Shelby Cobra, which Swift and backup dancers “hit” with light-up golf clubs in a live reenactment of an iconic scene from the song’s music video. 

The Midnights Era 

During the final set of the show, Swift performs songs from her newest album, Midnights.  

The non-stop show ended with cuts from Swift’s most recent album,  Midnights,  with the stage cast in dark light, representative of both the title of the album and the end of the concert. Standing firmly in the present,  Midnights still has its roots in the past, since the album tells “the stories of 13 sleepless nights scattered throughout my life,” Swift explained in a  Instagram post . It’s easy to follow the way the previous two-plus hours of sonic reflection—aided through the incredible set design—brought her to where she is now. As Minocha summarizes, “I’ve been to almost all of Taylor’s past tours and the stage and production has always been above and beyond, but because this one explores all the eras of her career, everything is just next level.”

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Here Are the Easter Eggs on Taylor Swift’s The Eras Tour

From choreography to color choices, she's a mastermind.

By Glenn Rowley

Glenn Rowley

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It’s no secret that Taylor Swift is the queen of Easter eggs. Since the early days of her career, the superstar has regularly planted clues, hints and callbacks in her music videos, live appearances, interviews and even the liner notes in her albums.

“I love to communicate through Easter eggs,” Swift said in a 2019 interview with Entertainment Weekly to help kick off her Lover era. “I think the best messages are cryptic ones. … You know, when you plan something that far in advance, you’re kind of just flexing on planning. That’s what an Easter egg really does.”

So it should come as no surprise to Swifties that The Eras Tour is no exception to their queen’s masterminded penchant for hyper-specific planning and eye for gorgeous, perfectly plotted detail — all the way down to the colors painted on her nails during tour rehearsals.

Taylor Swift's The Eras Tour Outfits: Then and Now

As the U.S. leg of the wildly anticipated tour kicked off, fans at the first two shows in Glendale, Ariz. — and later across the Internet, thanks to #SwiftTok — paid keen attention to each of the singer’s choices onstage. From her costumes to her choreography, and even the songs she included (or didn’t) on the setlist, nearly every detail elicited wild analysis and speculation for what it all could mean.

Below, Billboard rounds up an ongoing list of Easter eggs spotted by fans as The Eras Tour makes its way across America. Read on to discover what hidden messages and surprises many a Swiftie surmises the star could be sending from the stage.

The 'Red (Taylor's Version)' T-Shirt

During the part of the setlist where Taylor revisits her Red era, she dons a T-shirt similar to the one she wears in the music video for 2012’s “22.” In the visual, the shirt spells out “Not a lot going on at the moment,” which would go on to become a famously surefire sign to Swifties around the world that their queen was, indeed, working on a major surprise. (See: the one-two punch of 2020’s Folklore and Evermore .)

However, on the opening night of the tour (March 17), Tay’s shirt rewrote the phrase to read “A lot going on at the moment” in bold block letters, with “A lot” sticking out in bright red. The next night, the shirt changed to a spoken lyric from “22”: “Who’s Taylor Swift anyway? Ew.” This time, “Ew.” was highlighted in red.

One fan on TikTok thought the red words would eventually lead to an anagram spelling out “Speak Now (Taylor’s Version).” While the shirts didn’t make it all the way through Speak Now , Swift did, in fact, announce the 2010 third studio album as her next re-recording, out July 7 .

Breaking 'Speak Now (Taylor's Version)' Out Of Its Box?

Footage of Swift performing Reputation lead single “Look What You Made Me Do” piqued fans’ curiosity as multiple backup singers seeming to represent her many album eras appeared on stage trapped in giant plastic boxes.

Given the rampant online fan speculation that Speak Now would be the next re-recording the star plans to drop, special attention was paid to the backup vocalist in the box wearing a purple halter dress remarkably similar to an outfit Swift wore on her Speak Now World Tour throughout 2011 and 2012. As Taylor approaches her box, the star pounds on the glass along to the beat as the singer inside tries to get out. At first glance, the moment looks innocuously like part of the choreography, but many Swifties surmised that it could represent the pending release of Speak Now (Taylor’s Version) , which had been entangled in legal red tape over trademark and copyright issues until earlier this week.

Interestingly, most of the other singers-as-album eras are eventually freed from their boxes, but by song’s end, the Speak Now avatar and one other singer representing a mystery era remain stuck inside theirs.

Check out fan-captured video of the moment on TikTok .

Of course, the theory was confirmed May 5, when Swift officially announced Speak Now  (Taylor’s Version)  at Nashville’s Nissan Stadium.

'Speak Now' or Later?

Another Speak Now theory came in a reverse Easter egg. So far, her setlist is one for the ages — 44 songs from 10 albums over the course of three hours and fifteen minutes. But out all the fan favorites she performed at Arizona’s State Farm Arena during the first two shows, she included only a single song from 2010’s Speak Now in the form of album cut and originally planned title track “Enchanted.”

The absence of hits such as “Mine,” “Back to December,” “Dear John,” “Mean” and “The Story of Us” felt like a glaring omission, but as with everything Taylor does, the choice may have been entirely intentional. Plenty of fans theorized that the singer was purposely minimizing the attention of her third album because she could be on the precipice of releasing Speak Now (Taylor’s Version) .

The Light-Up Wristband Colors

OK, one more Speak Now Easter Egg for good measure. A week before Swift’s announcement that Taylor’s Version of her third album is on the way, she teased Eras Tour attendees at Atlanta’s Mercedes-Benz Stadium when their light-up wristbands turned purple at the end of the show, a color that represents  Speak Now .

A Manicure for Her 'Eras Era'

One day ahead of the tour, Tay shared a sneak peek at the rehearsal process on social media, coyly writing, “In my Eras era” alongside a carousel of photos from the stage. The last snap in the slideshow, though, showed off the star’s delicate manicure featuring a different shade on each finger representing a separate album era — sparkling gold for Fearless (Taylor’s Version) , shiny teal for 1989 , matte black for Reputation , and so on.

The 'Bejeweled' TikTok Dance

She can make the whole stadium shimmer! During the portion of the setlist dedicated to 2022’s Midnights , fans took notice when Swift broke into the viral “Bejeweled” choreography created by TikTok user Mikael Arellano, strutting across the stage with her dancers before twirling and doing the creator’s “twinkle fingers” move with her hand. Watch Arellano’s giddy reaction to seeing the dance here .

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What to Wear to Taylor Swift's Eras Tour, Broken Down by Era

Whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe.

If you’re anything like team Marie Claire, you’ve been waiting for Taylor Swift’s Eras Tour from the minute that it was announced. And whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe. Or, should I say, matches the eras of Swift’s music. 

As a fan who got to attend the show in Boston recently, I was amazed at the wide array of looks at my show. Fans were decked out in Reputation -era snake print, glitter-encrusted face paint inspired by Swift's Lovers album cover, and plenty of DIY’d T-shirts from her Speak Now days. The bottom line? The looks varied widely, proving that you can truly go in any direction when picking your outfit for the Eras tour.

I love getting dressed up for concerts, but I also want to make sure that I can wear my new pieces again and again. It was a question I asked myself over and over while shopping for my own Eras Tour ensemble: Is the look good for me for right now, or good for me forever? In the end, I opted for a bedazzled mesh dress that I could also wear again on a night out over jeans or a slip dress . For the show, I opted to style it over a bodysuit for added coverage. 

If you’re heading to the show this summer, there are a few key things to keep in mind, no matter what you wear. The show is long—five hours from the beginning of the opening act to the end of Swift’s set!—so you’ll want to wear comfortable clothing. Plus, if you’re the kind of fan who spends the majority of the concert jumping and dancing like you’re alone in your bedroom, you’ll want to wear something that you don’t have to worry about adjusting. Comfortable footwear is a must, so make sure that your new shoes don’t require breaking in before you go. Finally, the temperature tends to drop at night—especially if you’re at one of Swift’s rainier shows—so packing waterproof layers in your stadium-approved clear bag is key. (I wish I had packed a sweater.)

Ahead, I rounded up a selection of pieces for you to wear to the Eras Tour, broken down by Era. I’ve tried to think of everything: the shoes I’ve selected are known for being comfortable from the first wear. The dresses are comfortable to both sit and move around in. The jackets add warmth when you need them. Plus, many of the pieces below fall in line with some of summer 2023's biggest fashion trends . 

Taylor Swift's Debut Album Era

If you’re dying for a debut self-titled album Secret Song at your show, wear something that harkens back to Swift’s first-ever era. This time in her career was defined by pastel blue and green shades, her iconic curling-iron curls, and her country twang. Consider cowboy boots and sweet tulle skirts. 

Taylor Swift's 'Fearless' Era

Prefer gold to silver? The Fearless era is for you. This album had it all: Fireworks! A sparkly gold guitar! A gold fringed dress! More was more. To make it work, incorporate gold into your look via a pair of trendy sneakers , a going-out top in the hue, or by wearing a pair of viral gold jeans.     

Taylor Swift's 'Speak Now' Era

Speak Now was defined by one color and one color only: A rich purple. It's the color Swift is wearing on the cover of the album, and it's the shade that has stayed attached to the record ever since. Sweet midi dresses and shoes that come in the same shade are go-tos for this era. 

Taylor Swift's 'Red' Era

Red makes for an easy outfit because it only requires that you wear one color—red. Swift also went slightly preppy while on tour for the album, opting for a classic Breton striped shirt and red high-waisted denim . No matter which outfit vibe you choose, don’t forget your heart-shaped sunglasses. 

Taylor Swift's '1989' Era

1989 is one of the more unique albums in Swift’s discography regarding her looks. While she repped matching sets on tour for the album, she's opted for orange ensembles while on the current Eras Tour.

Taylor Swift's 'Reputation' Era

My personal favorite era as someone who loves to wear all-black, Reputation- inspired outfits are perfect for those who prefer a little drama. From the actual sheer mesh dress I wore to my own concert to a statement-making choker necklace priced at under $50, this era is all about going all-out. 

Taylor Swift's 'Lover' Era

If you love playing with color, consider a Lover- era ensemble for your concert. The key colors for this era were bright Barbiecore pink and rich blue, but pastel shades like baby pink and lavender —a trending color for 2023—were also popular. Go all-out with a heart-shaped stencil around your eye, or heart-shaped earrings. 

Taylor Swift's 'Folklore' Era

Folklore was a departure from the previous maximalist Lover era. The aesthetic for the album was a combination of woodland fairy and cottagecore. On-stage, this translates to flowing summer dresses in muted shades like olive green. IRL, pair lacy layers with chunky cardigans and sweet Mary Jane shoes.

Taylor Swift's 'Evermore' Era

Cozy-core fans, the Evermore era is for you. Taylor’s second pandemic album was full of woodland references but, unlike its predecessor, the vibe this time around was very much fall-inspired. Flannel dresses, comfy Birkenstock sandals, and other comfy pieces reign supreme. Shades to highlight include marigold yellow and burnt red. 

Taylor Swift's 'Midnights' Era

Good thing silver everything is one of 2023’s biggest trends—Taylor is obsessed with the shade for her Midnights era. Her looks from this time in her career are about metallics , drama, and deep shades like navy blue and fushia. If you can’t stop listening to “Karma” or You’re On Your Own Kid,” This one is for you.  

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Taylor Swift's Eras Tour: A Swiftie-Approved Style Guide to Nail Your Concert Look

By P. Claire Dodson

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Taylor Swift's Eras Tour is in full swing, and fans are having the time of their lives recreating fashion moods past and present as she embarks on her new world tour era. 

Whether you're a folkmore girlie or a forever Speak Now advocate, there's a Taylor style moment for everyone. In Glendale, Arizona, fans flooded Swift City by the tens of thousands, and the looks were sublime. Hamburgers and fries à la "You Need to Calm Down"? Check. An NYU graduation costume? Check. Cowboy boots and sparkly dresses aplenty? Check. 

There are still plenty of Eras Tour stops to go until August and whether you already have your tickets or have a masterminded plan to acquire them, here's all the style inspiration and advice you need for your tour outfits, straight from Swifties themselves.

Taylor's debut might not be represented much during the Eras Tour, but you can still be inspired by Taylor Swift's cowboy boot-wearing origins. For my opening night look, I recreated Taylor's first-ever red carpet outfit from the Academy of Country Music Awards: long curly hair, a handkerchief dress (mine is from Amazon ), and cowboy boots (snagged mine from Zappos, the brand Laredo .)

Chigant Floral Loose Maxi Dress

Laredo Maddie Cowboy Boots

If handkerchief dresses aren't your thing, there's plenty of other inspiration to be found in Taylor's early years. She wore lots of white and cream colors, knee-length dresses, peasant skirts , and dramatic feminine silhouettes — and of course, some sparkles . For a more casual vibe, recreate some looks from the “Tim McGraw” music video: loose low-rise jeans, lacy tank tops, and mid-2000s style vibes galore. 

Fearless Era

The Fearless style era is usually remembered in one word: glitter. At Taylor's first stop in Glendale, the Fearless girls were out in full force in their sparkly, eye-catching silver and gold dresses, many in the fringe flapper style Taylor loved in the late 2000s. 

Sleeveless Fringe Mini Dress

Plus Size Sequin Halter Neck Mini Dress

There were also a fair amount of DIY Junior Jewels t-shirts from the “You Belong With Me” music video. You can customize the names — which on Taylor's shirts represent her IRL friends — with the friends who are joining you for the Eras Tour. Bonus points if you reuse a white tee you already own.

The other subset of the Fearless era? Romantic, flowing gowns reminiscent of the “Love Story” music video and similar looks from the timing. Taylor loves a Shakespearean homage, and if you have any Renaissance fair-esque dresses or old theatre costumes in your closet, this is the time to bring those out.

Victorian Prairie Dress

Victorian Dress Renaissance Costume

Speak Now Era

Of the many memorable Speak Now -inspired outfits in Swift City, one reigned supreme: this purple mid-length halter dress with sweetheart neckline and updo from the Speak Now tour reigned supreme — just don't forget the blue “13” drawn on her right hand.

“I bought this in May of last year from Mislish , because I love Speak Now more than anything in this lifetime,” 25-year-old Shan says. (Her favorite Taylor song of all time is “Mine.") Shan attended the show with friends she met on Twitter through a Black Swifties group in 2018. “There's about eight of us tonight," she says, including her friend Day, who is decked out in pure 1989 vibes.

AISLE STYLE Sleeveless A-Line Short Chiffon Dress

Rockabilly Pin up Halter Dress

BodyMark by BIC, Temporary Tattoo Marker

Don't limit yourself to tour or performance looks, however; Speak Now is one of the first eras where we get more Taylor street style, since her star was majorly on the rise. She gravitated toward more bohemian ‘fits in this era, as well as Victorian detailing. Oh, and we can’t forget the beanies.

The Red era is a great era to choose for a tour costume, as you can go either old or new Taylor and easily find comfortable outfits.

“My outfit is definitely inspired by the ‘All Too Well 10-Minute Version’ music video, I'm wearing Sadie Sink's outfit,” says Van, who attended the show with evermore fan Kathy (see below for Kathy's “Willow”-inspired costume.) Van is dressed in pure comfort food — previously owned jeans, white sneakers, a brown argyle sweater, and the iconic red scarf — an ideal look for standing for nearly three-plus hours straight. “The red scarf is from my brother's wardrobe.”

All Too Well Knit Scarf

Taylor Swift Store

Ribbed Cable Knit Infinity Scarf

Spotted elsewhere in Swift City? Endless “Not a Lot Going on at the Moment” t-shirts, which proved prophetic for Taylor's “22” performance outfit — another easy DIY moment. 

Her street style from this era is also fairly simple to replicate: go preppy or go home. Think tailored separates, lace-striped Parisian sweaters, fitted blouses, cardigans, sundresses, and Oxfords. Oh, and don't forget your red lip.

Day (pictured above in the Speak Now Era) pulled her 1989 -inspired look straight from the 1989 World Tour stage: black crop top, purple skirt, jacket, and white sunglasses. (And a red lipstick, since by 1989 it was a Taylor signature piece.) She wasn't the only fan to pull from Taylor's pop music takeover era at the Glendale show — I saw numerous recreations of Taylor's bob and separates Grammy look, as well as her white crop top and shorts look from the tour.

Long Sleeve Sequin Open Front Zipper Jacket with Ribbed Cuffs

Stretch Suede Over The Knee Boots

1989 signified a more daring style shift for Taylor, so don't be afraid to do the same with your looks. Lean into all the crop tops you can find, in bold colorways, shimmering neons, and floral patterns. From a street style perspective, get inspired by cats, miniskirts, stockings and Oxfords, polka dots, and more.

Reputation Era

This era is for your most dramatic friend: let that brewing darkness out, baby. This one's for the people who only wear black, who consider fishnet tights a staple item, and who would willingly carry around a large stuffed animal snake at a festival.

People like… 24-year-old Alli, who lives in Salt Lake City. “I love reputation. I feel like when reputation came out, it was Taylor's angsty era, but also in my real life, I was in an angsty era," she says, a yellow stuffed animal snake around her neck. "Our worlds were colliding in a way that felt so personal to me. Reputation has made such a mark on my life.” Her black jumpsuit is from Amazon, with white paint and bedazzled gems DIY'd with her own name.

Fits Everybody Long Sleeve Crew Neck Bodysuit

Jewelry Adhesive Glue with Rhinestones for Crafts

112-Inch Stuffed Animal Snake

You can also go for a more toned-down look, as 19-year-old best friends Shanti and Finley did. They both wore skinny black jeans and matching newspaper print shirts — an allusion to the rumor mill that plagued Taylor before reputation dropped — and thrifted mesh and black leather accents. Top it off with a smokey eye, and you're set.

ASOS DESIGN boxy oversized revere linen mix shirt in monochrome newspaper print

ASOS DESIGN button front satin mini dress in newspaper print

The Lover Era is all about pastels, happiness, hair dye, glittery hearts, and everything good in the world. Think daylight, think tie-dye sweaters, think falling in love. This is Taylor at some of her most adventurous and playful — dress accordingly.

For example, New Jersey natives Katherine, 28, and Anna, 27, dressed as Taylor and Katy Perry's hamburger and fries from the “We went to the mall in search of ‘Mirrorball’ or Lover -esque things, and we're like, you know what, we want to go big or go home," Anna says. "And we had Lover Fest tickets, and we were really heartbroken. What is something nobody else will do to make us really stand out? ” Katherine adds, “We did a quick search of her music video, and we were like, ‘what if we just did it?'" Big points for originality. 

Adult's Hamburger Costume

Adult's French Fries Costume

Phoenix, Arizona, 20-something friends Kaylee and Chloe also had Lover Fest tickets and decided to mourn their loss by wearing complementary “ME!” pastel power suits from Nasty Gal. “We've been planning it for a long time,” they say. “We wanted to embody the Lover era because we didn't get to fully enjoy it.”

Oversized Twill Single Breasted Blazer

Taylor in her Lover era is Taylor in love — and sometimes, when we're in love, we make interesting fashion choices. The clothes on our bodies must express the love in our hearts! For Taylor, that means lots of ruffles and floral motifs. Taylor in love asks, “Why shouldn't I wear a kaleidoscopic Versace blazer and no pants? Why shouldn't I wear a rainbow bejeweled corset?" Ankle boots, hot pants, sheer shirts, shiny things, that's the vibe here.

Folklore and Evermore Eras

Folklore and evermore both feature woodsy, flowing, cottagecore Taylor outfits — perfect for a concert or festival setting.

Siblings Pim, 23, and Poon, 21, didn't coordinate their Eras Tour look intentionally — but clearly, they share a brain. The pair wore complementary cream accented looks, looking like the chicest folklore reference. “I wanted to go for a ‘Cardigan’ music video vibe,” says Pim, who lives in New York City. She wore a sweater over a thrifted slip dress, with matching hair accessories and platform docs. Poon, who wore a creamy jacket and trousers with sneakers, laughs, “I was just going for a monochromatic moment, a little folklore -esque.” Muted colors and grays are perfect to look like you live inside the folklore filter.

For a more literal interpretation of evermore , copy Kathy's take on the “Willow” music video — all spooky witch vibes. 

Extra Long Hooded Velvet Cloak Cape

Crystal Rhinestone Brooch Pin

Also seen: long, flowing cotton dresses, newsboy caps inspired by her Long Pond sessions, nap dresses, and official T.S. cardigans. And if you're really feeling low-key, just pick up a plaid button - down in an evermore color scheme. For a red carpet-inspired look, DIY or find pretty close replicas of Taylor's 2021 Grammys Oscar de la Renta floral minidress. 

Plus Long Shirt-Jacket in Windowpane

Mac Duggal Long-Sleeve Embroidered Floral Minidress

Saks Fifth Avenue

Flora Flower Mini Dress

Midnights Era

Ah, the Midnights era, a fashion goldmine especially given the resurgence in '70s trends more broadly. You could likely build a Midnights album outfit from items you have around the house; simply grab some flared corduroys and a sweater visit.

Friends Dylan, 23, and Luther, 23, decided to go as “Anti-Hero” Taylors. “Dylan's favorite song on Midnights is ‘Anti-Hero,’ and we wanted to do a duo outfit,” Luther says, wearing shorts and boots from Etsy. “It's a good Taylor/bad Taylor opposites vibe.”

If you're still hell-bent on sparkles, the Midnights era is full of them — just pull a Julien Calloway and pick up the Oscar de la Renta cutout dress Taylor wore to the VMAs. But there's also a big fur coat motif, and I saw several outfits referencing her VMAs afterparty look: a blue starry Moschino minidress with a white coat. Key colors: dark blue, white, silver, and lavender. This era is all about luxe fabrics and rich color schemes. The mood is wealth and not giving a f*ck.

Starry Eyed premium galaxy embellished velvet bandeau mini dress in black

ASOS LUXE faux fur fluffy jacket in white

Be in Your Eras Era

If you're still stumped, try mixing and matching various eras in the ultimate chaotic homage to Taylor's style. Many Eras Tour attendees wore gold bodysuits layered with white button-downs in reference to Taylor's Lover-era AMAs performance, which also featured her album names in stark black font.

Or, you can DIY your jeans with paint and markers in tribute to all of Taylor's album eras since sometimes it's too hard to pick just one. 

These two friends — both named Marissa — traveled from North Carolina to Glendale for the show, and Marissa's (left) grandmother helped her make a dress that compiles several of all the Taylor eras and even uses Taylor's 1989 polaroids as a band around her waist. “There's a base dress underneath from Girl Tribe in North Carolina,” she says, “and then my grandmother created the top layer by layer.”

Whichever era you choose, keep in mind your comfort level — take it from someone who stood in her sock feet for two and a half hours, cowboy boots tucked under her seat.

Want more like this from Teen Vogue ? Check these stories out:

• These Are All the Looks Taylor Swift Wore During the Opening of Her Eras Tour
• Taylor Swift’s Eras Tour Manicure Is Also a Major Easter Egg
• The Eras Tour Is the Pinnacle of Taylor on Her Own Terms

By Teen Vogue

By Donya Momenian

By Sandy Aziz

Target’s version of 'The Tortured Poets Department' contains two special poems: Read and shop them here

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Taylor Swift's eras: What she was trying to say with each album's style

When Taylor Swift drops new music, fans know to look out for everything around the songs. The outfits, the fonts, the music videos and more also tell a story — the story of that album’s aesthetic. So with every album, comes an era.

Swifties know that their monarch tends to embed "clues" everywhere, from song lyrics to liner notes. Nothing, it seems, is an accident. Her aesthetic choices only help to emphasize just how deliberate she is in her framing of an album as a "story," or a moment.

For example, Swift surprised fans with her slinky, fierce attitude on "Reputation" in 2017, conveyed through lyrics and imagery ( specifically, snake imagery ). The subsequent album "Lover," out in 2019, explored a more romantic side of Swift, in which butterflies, rainbows and happiness reigned supreme.

While Swift doesn't often address her personal life , she said she embeds references into the lyrics. So "Reputation," the 2017 album written following her public feud with Kim Kardashian and then-husband Ye (the artist formerly known as Kanye West), would have a different vibe than "Lover," thought to be an ode to her relationship with boyfriend Joe Alwyn.

Swift's aesthetic shifts are stark enough than fans can identify themselves in tandem with her various looks — or even to have parties where everyone comes dressed as their favorite Taylor Swift era.

Think of each album as having a personality. If you hear someone say, “I’m in my ‘Reputation’ era right now,” for example ... run — they're probably secretly plotting revenge on you and your entire bloodline.

Ahead of the impending release of “ Midnights ” on Oct. 21, we’re taking a trip down memory lane to explore and remember all of Taylor Swift’s most memorable eras and what each aesthetic contributed to its corresponding album(s).

'Midnights' (2022)

Swift's 10th studio album, "Midnights," is shaping up to be another example of a vibe shift for Swift.

From what we've seen so far, it appears as though "Midnights" will be a blast to the past, with a Stevie Nicks-esque energy — and track names like "Bejeweled" and "Lavender Haze" certainly emphasize that charming '70s vibe.

There's ample evidence of a retro-inspired aesthetic. In social media content to promoting the album , Swift is often wearing mod patterns before a backdrop with color-blocked wallpaper and velvet furniture reminiscent of the '70s.

Lyrically, the songs are poised to explore one of her favorite themes: late nights , whether sleepless from anxiety or from adventure. She said the new track "Anti-Hero" would be about her insecurities .

Plus, there will be  three special edition covers for the vinyl albums . Target will also release an exclusive lavender edition of the vinyl album. From the vinyl covers, fans can see that there's definitely a retro element to the aesthetic of this album.

'folklore' and 'evermore' (2020)

"Folklore" and "evermore" were released five months apart in 2020, both surprise drops. Some fans theorized a third album, "woodvale," was on the way — but Swift said the album artwork containing the word "woodvale" was a "mistake" while on " Jimmy Kimmel Live !"

Written during the lockdown phase of the pandemic, the albums have a similar aesthetic. Both "folklore" and "evermore" exude a woodsy kind of vibe — one that might make you wish you were a fairy living in a little mushroom house.

During this era, we saw Swift wearing an abundance of cozy sweaters, long, stylish coats, lots of velvet ... and basically anything that screamed " cottagecore ."

Fans often try to re-create this era by styling their hair in Swift's iconic braid displayed on the cover of "evermore" or wearing a flannel (bonus points if you're gallivanting through the woods).

'Lover' (2019)

If you've been to any department store in the last three years or so, you've probably heard the song "ME!", featuring Brendon Urie and Swift's first single off the album "Lover."

Although this song didn't quite accurately represent the romantic nature of the album, the visuals definitely aligned. "Lover" was a time of bright colors and dreamy visuals.

On the cover of the album, Swift is sporting blue ombré-d hair in front of a swirling background of colorful clouds. You can also really see Swift's desire to color the world of "Lover" in the music video for the titular track on the album.

For visual proof of this larger-than-life rainbow aesthetic, fans can look to her "Lover" performance on "Saturday Night Live" in 2019 , or her performance at the 2019 Billboard Music Awards .

'Reputation' (2017)

With the release of “Reputation” in 2017, Swift shifted her vibe from “America’s musical sweetheart” to “don’t f--- with me” — and all it took was a wardrobe change.

Throughout her “Reputation” era, Swift ensured a very consistent aesthetic: black ‘fits, snakes galore, lots of knee-high black boots and dark lips to match.

The catalyst of Swift's "Reputation" era seems to be the gossip and rumors trailing her the year prior.

In the summer of 2016, Swift was in the spotlight alongside Ye (formerly Kanye West) and then-wife Kim Kardashian over Ye's song lyrics about Swift and whether she had given her consent. In a now-deleted tweet, West claimed he "had a hour long convo" with Swift and that she gave him her "blessings."

Swift denied that via her rep. “Kanye did not call for approval, but to ask Taylor to release his single ‘Famous’ on her Twitter account,” the rep said at the time. “She declined and cautioned him about releasing a song with such a strong misogynistic message. Taylor was never made aware of the actual lyric, ‘I made that b---- famous.’”

This story continued to escalate with tweets and leaked audio tapes , leading to Swift finally issuing a statement with her famous line, "I would very much like to be excluded from this narrative," featured at the end of the "Look What You Made Me Do" music video.

The video for "Look What You Made Me Do," the album's first single, encapsulates Swift's fierce presentation of herself. The video features Swift in various settings: a zombie, an heiress-like figure clad in diamonds in a bathtub, a biker chick, her sitting on a throne as a snake served her tea ( the symbolism !!!), etc.

In a knowing and meta moment, Swift stands atop a mountain of past iterations of herself — the “old Taylor” who is “dead,” as the song’s lyrics declare. (More on those old Taylors below.)

Oh, and speaking of snakes, remember when Kim Kardashian famously (but perhaps indirectly) called Swift a "snake" on Twitter and then Swift used 35-foot inflatable snakes as set pieces on her Reputation tour? Yeah, us too.

'1989' (2014)

As the song "Style" goes, Swift certainly had that "red lip, classic thing," going on during her "1989" era. During this time, Swift transformed into the global pop star she is today — and had the look to prove it.

While all of Swift's previous albums focused on a country sound (with "Red" dipping into both pop and country), she made the full transition to pop with "1989" — which New York Times music critic Jon Caramanica called a "thriving" era for her.

The aesthetic of “1989” celebrated youth and the freedom that comes with growing up — but also a sadness, too.

She seems to long for what’s already passed her by, a craving for nostalgia made evident from the polaroid-inspired cover art Swift chose for her 2014 album, as well as the accompanying polaroid photo series.

One of the biggest changes for Swift to come out of her "1989" era was the bob haircut she sported for much of this album's span. She also donned red lipstick and nails, white sunglasses and polka dots — and lots of sequins.

And who could forget some of the unforgettable music videos that were released for "1989"?

“Blank Space,” one of the singles off “1989,” is Swift playing into the public's perception of her — that she’s a love-crazed woman with a Rolodex of love interests — and the music video is a dramatization of that. Swift plays a rich woman who turns mad and ruins her boyfriend's life until the next guy comes along.

In "1989," Swift seemed to be coming into her power and having fun while doing so.

'Red' (2012)

As the album name suggests, Swift certainly incorporated the color red into a lot of promotional assets for this album — but that wasn't the only sartorial trend to come out of this era.

For example, around the time of "Red's" release, Swift started consistently wearing her trademark bangs hairstyle.

Another attention-grabbing look from her "Red" era was an outfit from her "22" music video, where she's wearing a shirt that says "not a lot going on at the moment" with a black hat and shorts.

At the time in 2013, the phrase wasn't as significant as it is now — but in 2020, Swift used this phrase not once, but twice in Instagram posts to hint at a pattern of her dropping surprise albums. Swift certainly knows how to keep the fans on their toes.

'Speak Now' (2010)

"Speak Now" walked so "folklore" and "evermore" could run. When you think of "Speak Now," think romantic — flowing dresses and flowing hair. During the era of "Speak Now," Swift embraced lush aesthetics and added an air of fantasy to the promotion of this album.

One of the songs on the album that perfectly depicts this fairy tale energy is "Enchanted," which coincidentally is the most streamed song on the 2010 album, coming in at over 300 million streams according to Spotify .

'Fearless' (2008)

"Fearless" marked the time when Swift really started making an international name for herself as a country-pop singer/songwriter.

"Fearless," Swift's second album, is chock-full of hits: "Love Story," "You Belong with Me," "Fifteen," "White Horse," among others.

Throughout the “Fearless” era, Swift seemed to start exploring her style — and embracing her individuality — more. This was the era of Swift's legendary big, blond curls.

'Taylor Swift' (2006)

“Taylor Swift,” her debut album released in 2006, was the start of what was to become a very long and successful career.

This album solidified Swift as an up-and-coming country singer. As a girl from a small town in Pennsylvania, Swift really embraced the “just a girl with her guitar” vibe as she began navigating her place in the music industry.

If the first few seconds of "Our Song" don't already send you back to awkward school dances and singing in the back of your parents' car ... it's not too late to make some memories with the song.

More about 'Midnights'

• Taylor Swift says 'Anti-Hero,' new 'Midnights' song, will delve 'far' into her insecurities
• Everything we know about Taylor Swift's new album, 'Midnights'
• ‘Midnights’ tracklist: Song names of Taylor Swift’s new album

Madeline Merinuk is a writer and newsletter editor at TODAY.com where she reports on pop culture, lifestyle and trending news. She's a graduate of Hofstra University with a B.A. in Journalism.

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What Are Taylor Swift's 'Eras'? The Backstory Behind Her 2023 Tour

Last week, Taylor Swift asked her fans to meet her at midnight, and now, she's asking them to meet her at one of the many locations on her newly-announced 2023 Eras Tour.

Instead of a surprise announcement at 3 a.m., which she is prone to do, Swift announced the new tour on Good Morning America on Tuesday, her first stadium tour in the U.S. since 2018's Reputation Tour.

The announcement comes a little more than a week after the release of her 10th studio album, Midnights , which topped number one on the Billboard 200 albums chart with the biggest week for any album release in seven years. Swift also dominated the Billboard Hot 100's chart, claiming all of the top 10 spots with songs from the new album, a feat no other artist in history has done.

So it's only natural that the "Lavender Haze" singer celebrates with a new tour and one that will likely celebrate her multitude of "eras" that have defined her as an artist. The tour, on Swift's Twitter , was deemed "a journey through the musical eras of my career (past & present!)" with international dates soon to be announced.

I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past & present!) The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can! https://t.co/KFuqvrhSGo pic.twitter.com/eVyTcuW8sK — Taylor Swift (@taylorswift13) November 1, 2022

She also announced an assembly of amazing artists who will be joining her for certain legs of the tour, including Paramore, beabadoobee, Phoebe Bridgers , girl in red, MUNA, HAIM, GAYLE, Gracie Abrams, and OWENN. The tour is set to take off on March 18, 2023, in Glendale, Arizona, and end in Los Angeles on August 5, 2023.

What Is A Taylor Swift Era?

Perhaps now, you may be asking, what exactly is a Taylor Swift "era"?

Rather than simply releasing an album for the masses, Swift is famous for creating a world and atmosphere surrounding a particular album. Swift is more than aware that her songs have different vibes and aesthetics as well, as she has even curated playlists of her collection of songs that fall under three categories: Quill, Fountain Pen, or Glitter Gel Pen.

• All of the Taylor Swift 'Bejeweled' music video easter eggs and cast
• Taylor Swift sends fans into a frenzy after surprise performance: "Heaven"
• "We appeared in Taylor Swift's Anti-Hero music video in a very unusual way"

Swifties know that the singer puts meaning behind every aesthetic little detail: from the fonts she uses to the outfits she wears, it all becomes a part of the story behind the album, which defines an era of Swift's musical career.

Taylor Swift Era

Her first, perhaps less prominent era, was that of her debut, where her first album, self-titled, was the start of her career in 2006. Leaning into the country tone, Swift was just a small-town girl with big dreams, but out of it came the classics: "Teardrops On My Guitar," "Should've Said No" and "Our Song."

Fearless Era

Taylor's Fearless era in 2008 paved the way for her to enter into the pop realm, if only slightly. You can still hear a country twang in "You Belong With Me," but Swift's hits like "White Horse", "Love Story" and "Fifteen" became synonymous with her bouncy blonde curls and sparkly dresses.

The Fearless album also became the first that Swift re-released in 2021 as "Taylor's Version," which opened up a whole world of nostalgia for many who have been with Swift since the beginning.

Speak Now Era

Take a melancholy sigh.

The Speak Now era in 2010 was defined by the color purple, rich and romantic. For the first time, Swift began using fantasy to tell a story within her album. The fairytale energy of Speak Now was illuminated by the song "Enchanted," and the sad poet within her rose to the occasion for "Dear John" and "Back To December."

Swift's Red era was the epitome of 2012, some could argue. With black bowler hats and striped red tees and shorts and her now iconic hairstyle with bangs, Red was wholly unique to that of the soft, elegant haze that was Speak Now.

Naturally, she used the color red to her advantage, and the album was ensconced by heartbreak, new loves, and turning "22." She hinted at the Red era several times in 2020 by posting the phrase "not a lot going on at the moment," which was written on a shirt she wore in the music video for the song "22."

Red (Taylor's Version) also became the second re-released album , coming out last fall, and the "All Too Well (10 Minute Version)" broke many hearts all over again.

Swift's 1989 era (the year she was born) was a stylistic renaissance for the young pop artist. In the era, which took place in 2014, Swift transformed completely and totally from her country roots and took on the role of a pop icon.

The album was nostalgic and romantic, with a little bit of revenge sprinkled in here and there. With hits like "Style," "Bad Blood," "Out of the Woods," and "Blank Space," Swift embraced the idea of coming into her power and flaunting her love in sequins and sunglasses.

Reputation Era

What came next for Swift was a complete 180.

In 2017, she transformed from "America's Sweetheart" to "Nobody's Sweetheart." A stark contrast to everything that came before, Swift's Reputation era was marked by an all-black wardrobe, knee-high boots, snake imagery, and dark makeup.

Her fierce style was highlighted by lyrics from the album's single, "Look What You Made Me Do," in which she sings that the "old Taylor" can't pick up the phone right now. "Why?" she sings, "Oh, 'cause she's dead."

One might now call Swift's Reputation era her "villain" era, as she also became far more adept in singling out those who have wronged her in her lyrics; at this time, it was Kanye West who had reportedly claimed he had spoken to her about a song of his and gotten her consent to mention her, which Swift denied.

Swift's Lover era in 2019 was, you guessed it: for the lovers.

With dreamy pop tones and bright colors, the album was once again a large pivot from the previous, but no doubt one of Swift's many personas. She was lit in a world of color and vibrance and energy, wearing hot pinks and rainbow fringe jackets on stage when she performed songs like "Paper Rings," "The Man," and "ME!" which featured Brendon Urie of Panic! At The Disco.

Folklore and Evermore Era

Folklore and Evermore tend to go hand in hand, as they were released five months apart, and both had been surprises. The albums were the epitome of writing sad poetry by the fire at a lakeside cabin like a recluse, both very woodsy and "cottagecore"-esque.

As they were both written and recorded during the pandemic, Folklore and Evermore are the sister albums that came from Swift's little mushroom cottage in the woods, paired with her iconic braids and plaid coats, making them the albums that embody a misty autumn morning.

Swift won Album of the Year at the 63rd Grammy Awards in 2021 for Folklore .

Midnights Era

Finally, Swift has shown fans what it is like to be sad and nostalgic, but to at least seek therapy. Midnights is shaping up to be another vibe shift for Swift, with pop synths and 70's retro-inspired aesthetics. The songs, which include "Midnight Rain," "Anti-Hero," and "Mastermind" prove that Swift has been thinking a lot about her past, looking inward at herself and writing about the lessons she has learned.

So if there's anything that can be expected from Swift's Era Tour, it is that it will likely be one great nostalgic celebration of the many different Swifts that we are oh so thankful for.

Newsweek reached out to a representative for Swift for comment.

Uncommon Knowledge

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

About the writer

Emma Mayer is a Newsweek Culture Writer based in Wyoming. Her focus is reporting on celebrities, books, movies, and music. She covered general news and politics before joining the culture team and loves to cover news about new books, films, Taylor Swift, BTS, and anything else she might be obsessing over at the moment. Emma joined Newsweek as a fellow in 2021 and came on full-time in January 2022 after graduating from Colorado Christian University in December. You can get in touch with Emma by carrier pigeon or by emailing [email protected] . Languages: English.

To read how Newsweek uses AI as a newsroom tool, Click here.

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Taylor Swift’s Eras Tour style

Beyond the music, Taylor Swift’s The Eras Tour will also take Singapore fans on a sartorial odyssey from March 2 to 9. The American pop superstar showcases more than a dozen ensembles during the 3½-hour concert extravaganza – named for the different musical “eras” of her career – all lovingly handmade by the world’s top fashion labels.

The Straits Times peeks into her onstage designer wardrobe.

Swift opens the concert with the now-iconic sparkling bodysuit custom-made by Italian luxury fashion house Versace.

It comes in at least four colourways, including a purple-and-gold one with tassels.

During The Man, Swift adds a sparkling blazer – also by Versace – that comes in silver, black pinstripes or pink.

Sparkling knee-high Christian Louboutin boots finish the look.

Swift continues to shimmer with Italian fashion brand Roberto Cavalli’s two creations for the Fearless era.

Both dresses are in sparkling gold with fringe detailing.

They are inspired by what she wore when she was promoting the Fearless album from 2008 to 2009, as well as 1920s flapper dresses.

View this post on Instagram A post shared by Joseph Cassell Falconer (@josephcassell1)

Italian fashion label Etro made two flowing, gathered nap dresses for Evermore.

In addition to an orange dress decorated with flowers, there is also a variant in sparkling fil coupe burgundy. 

During Willow, Swift dons a velvet green hooded cape – also by Etro – over her dress.

Cavalli produced a singular design for Reputation, with no additional variants.

The asymmetrical catsuit is emblazoned with slithering snakes made of crimson, black and diamond beads.

Completing the look are custom ankle boots, also by Cavalli.

Speak Now may be the shortest era covered during The Eras Tour, with just two songs, but it has more than six dress variants.

Both gowns pictured were produced by Taiwanese bridal couture label Nicole + Felicia.

To make the purple one, it used more than 450m of glitter tulle in multiple shades and hand-applied more than 3,000 crystals.

For the energetic 22 and We Are Never Ever Getting Back Together, Swift dons a fedora by American milliner Gladys Tamez and a glittering slogan T-shirt by Indian designer Ashish Gupta.

The hat and T-shirt come off for I Knew You Were Trouble, revealing a sparkling black-and-red romper, also by Gupta.

Gupta also made a matching full-length coat for Swift’s epic performance of All Too Well (10 Minute Version).

Swift’s feet are clad in black patent loafers by Louboutin. 

Italian designer Alberta Ferretti fashioned four floor-length gowns in green, cream, pink and blue.

The green dress is made from chiffon, and features trumpet sleeves, illusion mesh panels and leaf embroidery.

The light blush pink variant showcases split sleeves and Chantilly lace detailing with crystal embroidery.

Swift wears a matching Cavalli crop top and mini-skirt set to celebrate her most popular album.

Colour variants include orange, pink, blue and green.

Cavalli’s couturiers hand-placed the Swarovski crystal beads. 

Swift dons a lavender faux fur coat by American fashion house Oscar de la Renta for Lavender Haze.

The coat comes off during Midnight Rain to showcase an embellished T-shirt dress – also by Oscar de la Renta – that comes in at least four colourways.

The dress, too, comes off for the final songs – revealing a counterpoint to the light, bright Lover outfits in midnight blue and dripping in sequins and crystals. 

One of the bodysuits, by Lebanese designer Zuhair Murad, includes fringe detailing.  

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Taylor Swift’s record-breaking “The Eras Tour” is now in movie theaters . The singer released a film rendering of her stadium tour in partnership with AMC Theaters on Thursday. The event was celebrated with a red carpet premiere at The Grove in Los Angeles on Wednesday.

“The Eras Tour” began on March 17 in Glendale, Arizona and it has since traveled through the U.S. and Mexico. In August, Swift added 15 new dates in the U.S., bringing her total shows to 146 across five continents. The tour, which features a set list of 44 songs divided into 10 eras of her career, is currently on pause and set to resume on Nov. 9 in Buenos Aires.

During the three-hour concerts, Swift takes the stage in 16 different outfits that change according to each city. In her tour wardrobe, Swift has pieces from Versace, Roberto Cavalli, Nicole + Felicia Couture, Alberta Ferretti and other designers. See the photos below.

Taylor Swift ’s ‘The Eras Tour’ Looks

Taylor Swift performs onstage during the “Taylor Swift | The Eras Tour” at Foro Sol on Aug. 24, 2023, in Mexico City. 

Taylor Swift’s ‘The Eras Tour’ Looks

Taylor Swift performs onstage during “Taylor Swift | The Eras Tour” at SoFi Stadium on Aug. 9, 2023, in Inglewood, Calif.

Taylor Swift performs onstage during “Taylor Swift | The Eras Tour” at SoFi Stadium on Aug. 3, 2023, in Inglewood, Calif.

Taylor Swift performs onstage during “Taylor Swift | The Eras Tour” at Levi’s Stadium on July 28, 2023, in Santa Clara, California. 

Taylor Swift performs onstage during the “Taylor Swift | The Eras Tour” at Lumen Field on July 22, 2023, in Seattle.

Taylor Swift performs onstage during night two of “Taylor Swift | The Eras Tour” at GEHA Field at Arrowhead Stadium on July 08, 2023, in Kansas City, Missouri.

Taylor Swift performs onstage during night two of “Taylor Swift | The Eras Tour” at GEHA Field at Arrowhead Stadium on July 07, 2023, in Kansas City, Missouri.

Taylor Swift performs onstage during “Taylor Swift | The Eras Tour ” at Paycor Stadium on June 30, 2023, in Cincinnati, Ohio. 

Taylor Swift performs onstage during night two of “Taylor Swift | The Eras Tour” at Nissan Stadium on May 06, 2023, in Nashville, Tenn.

Taylor Swift and Aaron Dessner perform onstage during “Taylor Swift | The Eras Tour” at Raymond James Stadium on April 14, 2023, in Tampa, Fla.

Taylor Swift and Aaron Dessner perform onstage during “Taylor Swift | The Eras Tour” at Raymond James Stadium on April 13, 2023, in Tampa, Fla.

Taylor Swift performs onstage for the opening night of “Taylor Swift | The Eras Tour” at State Farm Stadium on March 17, 2023, in Swift City, Ariz.

Taylor Swift performs onstage at the “Taylor Swift | The Eras Tour” at SoFi Stadium on Aug. 7, 2023, in Los Angeles.

Taylor Swift performs onstage during ” Taylor Swift | The Eras Tour” on Nov. 9, 2023, in Buenos Aires.

Taylor Swift performs during “Taylor Swift | The Eras Tour” at the National Stadium on March 02, 2024, in Singapore.

Taylor Swift performs during “Taylor Swift | The Eras Tour” at the National Stadium on March 02, 2024, in Singapore. 

Taylor Swift performs at Melbourne Cricket Ground on Feb. 16, 2024, in Melbourne, Australia. 

Taylor Swift performs at Melbourne Cricket Ground on Feb. 16, 2024 in Melbourne, Australia.

Taylor Swift performs at Melbourne Cricket Ground on Feb. 16, 2024 in Melbourne, Australia. 

Taylor Swift performs onstage during “Taylor Swift | The Eras Tour” at Allianz Parque on Nov. 24, 2023, in Sao Paulo, Brazil. 

Taylor Swift performs onstage during “Taylor Swift | The Eras Tour” at Allianz Parque on Nov. 24, 2023, in Sao Paulo, Brazil.

Taylor Swift performs onstage during ” Taylor Swift | The Eras Tour” at Estadio M√°s Monumental Antonio Vespucio Liberti on Nov. 09, 2023, in Buenos Aires.

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5 Things To Know Before Seeing Taylor Swift At “The Eras Tour”

Taylor Swift is touring for the first time since 2018 and has released four studio albums — Lover, Folklore, Evermore and Midnights — in the five years that followed her Reputation Stadium Tour. Swift announced The Eras Tour on Nov. 1, 2022, just weeks following the announcement of Midnights, her tenth studio album. 

The timing of the announcements led some to believe that The Eras Tour would essentially become a Midnights-centric tour, but that wasn’t the case. Swift opened the tour on March 17 in Glendale, Arizona with a 44-track set list that spanned much of her discography to date.

Since a showing of The Eras Tour is a long concert bringing unprecedented fan turnout, you’ll have to consider different things than other concerts when preparing to see Swift on tour.

Wear Comfortable Shoes 

The Eras Tour can extend beyond five hours in length when you consider openers, intermissions and Swift’s lengthy performance. Though exact total times will vary based on the openers and final set list at each venue, Swift’s typical set list runs roughly three hours and 13 minutes. 

At the March 17 show in Glendale, fans remained on their feet for the entirety of the show, and other showings to date have displayed the same fan involvement. That’ll mean attendees will need to stand up to catch a glimpse of Swift for hours straight, most likely standing on concrete stadiums. To stay comfortable and avoid missing out, wear running shoes, quality sneakers or other sturdy shoes to the concert.

Don’t Stand In Line For The Merch Truck

The Eras Tour has brought incredible demand for tour merchandise, and some items have sold out at showings within minutes of gates opening. Though some merchandise items are available on Swift’s online store , others — like the highly-sought blue crewneck — are exclusive to the tour. 

Gates typically open for 6:30 p.m. showings two hours before the scheduled start times. A large merchandise truck usually opens at noon, with lines forming even before that. Though people have suggested standing in line for the merch truck hours before entering the venue, that isn’t the best way to be successful. 

Instead, wait in line after passing through the security checkpoint in front of the stadium’s gates. There are a multitude of merchandise stands inside the venue that have stock of all the most popular merchandise items. Waiting in front of the stadium gates will allow you to be the first to enter the venue, all but guaranteeing access to merchandise. 

However, keep in mind that not all merchandise stands have the same items available. Be sure to glance at the red tapestry showcasing available items before getting in line to wait. 

Bring Earplugs. Seriously.

A ton of people have suggested that concert-goers wear protective earplugs to The Eras Tour shows, and it’s easy to dismiss the idea. Of course, after paying hundreds of dollars to see Swift, attendees want to make sure they are enjoying the atmosphere to the fullest. 

Regardless, people going to The Eras Tour should seriously consider wearing earplugs to the concert. It’s not necessarily to protect the wearer’s ears from the sound of Swift’s music — that sound level is about the same as other stadium concerts. 

But not many other concerts have more than 70,000 people scream-singing lyrics at the top of their lungs for hours straight. Ever experienced ear pain because someone was screaming in your ear? That’s essentially what The Eras Tour can be, at times. 

And yes, you’ll still be able to hear all of Swift’s stunning vocals while wearing ear protection.

Make A Clear Bag Plan Before You Go

Most people attending The Eras Tour will be going to stadiums near their home, and may have attended those venues previously. However, Swift has enacted her own bag policies that may differ from the stadium’s typical policies. 

Generally, The Eras Tour has a stringent bag policy that requires all bags to be clear and not exceed 12” x 6” x 12” dimensions. A detailed list of prohibited items for Swift’s showing at Ford Field in Detroit, Michigan can be found here , but check with your venue for the exact policy. 

To make sure your items are in compliance, make a plan before leaving to ensure nothing gets thrown away at the security checkpoint. It’s important to purchase a clear bag in advance, because prices will be higher at and around the stadium on the day of the showing. 

Ready Your Smartphone

The length of Eras Tour shows poses another problem, this time for your phone. Since the concert is upwards of five hours long — and attendees might have to travel before and after with their device — battery is a concern. To combat this, make sure phones are fully charged, low power mode is enabled and brightness is down when possible. 

Consider purchasing a portable charger for the event and remember to bring the right cables for your device. This could extend a phone’s life by hours, depending on the portable charger.

For people that plan to record a lot of photos and videos of the concert, check how much storage is left on your smartphone. A photo can take up as many as 25 megabytes of storage, with videos taking up gigabytes of space based on their length. To free up space, upload media to the cloud, save it to a computer or delete unnecessary apps for the time being. 

If you’re really in a pinch for space, Android users can utilize expanded storage with a microSD card or a USB-C flash drive. For iPhone users, the Sandisk iXpand flash drive can add up to 256 gigabytes of extra storage.  

Enjoy The Show

After fighting tooth-and-nail for concert tickets, you’ve gotten the chance to see The Eras Tour, so follow these tips for the best experience.

• Brady Snyder
• Taylor Swift

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10 Paint Colors Inspired by Each of Taylor Swift’s Eras

Embrace your home renovation era with these Taylor-inspired paint colors.

Sophie Flaxman is a home writer at Better Homes & Gardens.

Courtesy of Sherwin-Williams

The excitement of Taylor Swift’s Eras tour has extended far beyond ticket offices and stadiums. Her iconic style and color-coded albums have inspired fashion and design trends , and now they’re coming to home decor, too. There’s no denying Taylor is a talented storyteller, capturing our hearts with her lyrics and our attention with her eye-catching style and album aesthetics. Her fans know that everything Taylor does has meaning; including the color scheme of each album. 

If one thing’s for sure, Taylor has a firm grasp on color psychology. The mood of each album is transmitted through color. So, we’re taking a leaf out of her book to help you bring each album to life in your own home. We talked to paint color experts who recommend the best paint colors inspired by each of Taylor Swift's eras.

Debut: Olive No. 13 by Farrow & Ball

Courtesy of Farrow & Ball

Taylor Swift floated into the music scene as an American country sweetheart. Taking to the stage in her signature cowboy boots and floaty sundress, the 16-year-old's youthful charm and simple country style swiftly captured the hearts of her audience. Channel Taylor’s American country style with a rich, earthy green shade, like Olive by Farrow & Ball . Beyond its apparent association with nature, green also signals new beginnings and growth, making it the perfect color to mark the era that catalyzes her rise to stardom. In line with Swift’s rural roots, Olive is a muddy green that feels grounding and organic. "Olive is an earthy, comforting shade which thrives in darker spaces, where its richness creates a grounding and comforting sanctuary," says Patrick O’Donnell, international brand ambassador for Farrow & Ball.

Paint Color: Olive by Farrow & Ball

Fearless: Golden Bounty by Benjamin Moore

Courtesy of Benjamin Moore

The Fearless era is the perfect excuse to up the gold, glitz, and glam. For this album, Taylor swapped her floaty sundress for a heavy dose of gold fringes and sequins. Not even her guitar could escape it, taking on a new rhinestone sheen. Her look was bold and glamorous, so what better way to play into that energy than with Benjamin Moore’s Golden Bounty .

"This jewel-tone yellow is a statement-making hue that adds depth and confidence, especially in unexpected areas such as the ceiling or cabinets," says Hannah Yeo, color marketing and development manager at Benjamin Moore . The rich yellow shade is infused with earthy ochre and amber undertones, affording it a mesmerizing golden depth. "Full of personality, this golden hue sparkles with joy, levity, and luxury."

Paint Color: Golden Bounty by Benjamin Moore

Speak Now: Cabaret by Dunn-Edwards

Courtesy of Dunn-Edwards

The Speak Now era saw Swift’s first real style evolution. She finally kicked off her cowboy boots in favor of an enchanting, romantic, and fairytale-like aesthetic featuring various shades of purple; the color of mystery and fantasy. An era brimming with open-hearted romanticism and unabashed honesty, Dunn-Edwards’ Cabaret is the perfect paint color for anyone looking to connect with their feminine side and conjure an enchanting space that also feels empowering. "Cabaret is a powerful and majestic dark purple color with a bold spirit of independence and mystery," says Sara McLean, color expert and stylist at Dunn-Edwards. "The dramatic depth and playfulness of Cabaret speaks to the duality of Taylor Swift's Speak Now era, where we see the singer blossoming into adulthood and exploring her powerful voice in music."

Paint Color: Cabaret by Dunn-Edwards

Red: Atomic Red by Little Greene

Courtesy of Little Greene

Red is a color associated with strong emotions, like anger, love, desire, and passion. It’s vibrant, stimulating, and provocative and, in this context, represents an emotionally charged Swift singing about her tumultuous and toxic relationships.

" Atomic Red by Little Greene is a shade with an undeniable impact that perfectly encapsulates Taylor Swift’s dynamic Red era, typified by her signature bright red lip," says Ruth Mottershead, creative director of Little Greene. During this era, Swift’s love of all things vintage and retro became apparent as she began to sport 50's style high-waisted shorts and dresses. "Our brightest and boldest red is a fabulous accent shade for adding a bold pop of color to a neutral scheme," Mottershead says. Stick to a predominantly black, white, and tan palette and dress the space with retro decor to complete the Red era look.

Paint Color: Atomic Red by Little Greene

1989: Copen Blue by Sherwin-Williams

The 1989 album marks a new chapter for Swift with her official transition into the pop genre and move to New York City. The album is named after her birth year, symbolizing the rebirth of her music and life, represented with a distinct urban theme, a far cry from her country roots. Think cityscapes and neon lights, crop tops, high heels, and a freshly cut bob. The album aesthetic celebrates the freedom that comes with youth, represented by a pale blue color palette. At once calming and refreshing, Copen Blue SW 0068 by Sherwin-Williams is the perfect paint color for anyone looking for a fresh start. "Copen Blue SW 0068 is an effortless, laid-back blue color," says Sue Wadden, director of color marketing for Sherwin-Williams . "It is a natural fit for casual living thanks to its transitional shade that brings a variety of colors and textures together."

Make the most of its soothing influence by introducing it in a living room or bedroom, and complete the 1989 look with seagull motifs and soft beige and lavender accents. 

Paint Color: Copen Blue SW 0068 by Sherwin-Williams

Reputation: Little Black Dress by Behr

Courtesy of Behr

The Reputation era signaled Swift’s return to the public eye following the drama with Kanye West and Kim Kardashian. The album saw her shred her good-girl image and take a darker turn with her sound and lyrics. However, despite the dominant themes of enemies and bad reputation, the underlying lede is the secret romance evolving despite them. This was represented aesthetically with a moody style featuring lots of black, leather, dark lipstick, and snake motifs. Channel the drama and vengeance of this era with Little Black Dress by Behr . "Little Black Dress is a deep, rich black hue that is reminiscent of the classic black dress, a timeless and reliable fashion staple known for its versatility and ability to make a sophisticated statement," says Erika Woelfel, vice president of color and creative services at Behr Paint Company. "The shade exudes elegance and power while also representing a departure from the conventional."

Woelfel suggests pairing it with lighter contrasting colors, wood tones, or bold design elements like gold fixtures or décor pieces to create a dramatic visual impact. "This aligns with the artistic direction of the Reputation era, which featured darker aesthetics, bold fashion choices, and striking visual imagery," she says.

Paint Color: Little Black Dress by Behr

Lover: Positively Pink by Valspar

Courtesy of Valspar

From a slithering snake to a beautiful butterfly, the Lover era marked another dramatic plot twist in the Taylor Swift narrative. Like a rainbow after a storm, Lover saw Taylor come full circle back to the dreamy, pretty, fairytale version we first fell in love with. Lover is a 'love letter to love' featuring an ethereal pastel palette of pinks , blues, and purples, and rainbow, butterfly, and heart motifs. If you're looking to conjure a cheerful, light-hearted, dreamy, and romantic mood, reach for Valspar's Positively Pink 1003-1C . Vibrant, fun, and fanciful, the bubblegum pink shade embodies the Lover era and cute girl-next-door vibe. Sue Kim, director of color marketing at Valspar, recommends bringing Positively Pink into the bathroom to channel the upbeat Lover energy daily. "The bathroom is where we start and end the day; where we have a chance to embrace positive energy to share with those around us," she says. "Channel a light-hearted attitude through this true shade of pink with everyday rituals."

Paint Color: Positively Pink 1003-1C by Valspar

Folklore: Archival by C2 Paint

Courtesy of C2

Folklore is a pandemic-driven masterpiece, influenced by the feelings of solitude and isolation lived by many during lockdown. The antithesis of her previous upbeat pop album, Folklore documents Swift’s experiments with an alternative indie style inspired by a pursuit of escapism that was satiated by the fictional tales told through folksongs. "The color gray is seen throughout the music videos of Taylor Swift's album 'Folklore,' which suits the album's overall atmosphere and emotional resonance," says Tia Clarida, head of marketing at C2 Paint . With this in mind, she suggests the paint color Archival to bring the Folklore era to life. "Since she created the album during the pandemic, this soft yet versatile gray perfectly relays the sentiments of simplicity and nostalgia and seems to mirror the album's understated, introspective qualities," Clarida says. "The album blends light and dark, a mix of melancholy and hope, reflecting the complexity of human emotions during an unprecedented time."

Clarida likens this to the full spectrum nature of nuanced neutral paint colors, like Archival, that reflect the full range of natural light. "The absence of black ink ensures all colors are reflective and luminous—illustrative of the hope her album ultimately delivers," she says.

Paint Color: Archival by C2 Paint

Evermore: Taupe 03 Soho Roc House by Lick

Courtesy of Lick

Another of Taylor’s lockdown musings, Evermore is a continuation of her alternative folk-inspired era. However, this time her videos were mostly shot out in nature in the fall with a misty or sepia filter, evoking the comfort, warmth, and nostalgia attached to the fall and winter seasons. Wearing thick-knit cardigans and plaid check coats, with loose braids and curls and minimal makeup, Taylor’s aesthetic practically screams Cottagecore . Conjure the homely, heart-warming elements of the season and take inspiration from nature with Taupe 03 Soho Roc House by Lick. "A warm subtle taupe with red and grey undertones, Taupe 03 Soho Roc House has a dependable nurturing quality creating a room that feels instantly calming," says Tash Bradley, Lick ’s director of interior design and color psychologist. " Taupe 03 Soho Roc House is a color that connects you to the earth, making a space feel cozy, comforting, and peaceful."

Complete the Cottagecore look with reclaimed wooden furniture, a muted color palette, layers of soft texture and gentle pattern, like woven wool and plaid, and sweet-scented candles for a gentle ambient glow.

Paint Color: Taupe 03 Soho Roc House by Lick

Midnights: Dignified by HGTV Home by Sherwin-Williams

Courtesy of HGTV Home by Sherwin-Williams

The Midnights era is Swift's latest album, inspired by her nocturnal musings. In confronting her innermost thoughts, Swift reflects on everything from the feeling of vulnerability and isolation during sleepless nights to the early hours spent dancing, drinking, talking, hugging, and crying. The album is depicted with abundant night-time imagery and rich blue shades, alluding to the night sky and the depth of her thoughts. Get lost in the expansive depth of the night sky with Dignified HGSW6538 by HGTV Home by Sherwin-Williams, a dark blue with a purple undertone that emulates the depth and moodiness of the night sky. "Dignified is the perfect shade to pair with Taylor Swift’s Midnights era as it colorfully represents the moodiness and depth of Swift’s lyrics and melodies," says Ashley Banbury, color marketing manager for HGTV Home by Sherwin-Williams. "Perfect for a bedroom space, Dignified creates a beautiful room that feels meditative and calm, conducive to a good night’s sleep."

Lift the dark shade with warm whites and gold or brass metallic finishes, and capture the dreamlike quality of the era with ice blue and purple accents.

Paint Color: Dignified HGSW6538 by HGTV Home by Sherwin-Williams

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