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World Tourism Day 2023: Tourism and Green Investments

• All Regions

27 - 28 September | Four Seasons Hotel, Riyadh, Saudi Arabia

 For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, for planet and for prosperity. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.

OPENING CEREMONY & WELCOME REMARKS

• H. E. Mr Ahmed Al Khateeb , Minister of Tourism, Saudi Arabia
• Mr. Zurab Pololikashvili , Secretary-General, UNWTO

SETTING THE SCENE, Presentation of UNWTO's Global Tourism Investment Framework

• Natalia Bayona , Executive Director, UNWTO

THE POWER OF TOURISM: BUILDING BRIDGES

• Opening remarks by HH P. Haifa Al Saud , Vice Minister of Tourism, Saudi Arabia
• Moderator: Ms. Suzan Kianpour , Journalist, BBC News
• Young people have growing concerns around the environmental impact of travel. They have increased consciousness.
• Travelers are increasingly questioning sustainability initiatives – are they really sustainable or greenwashing.
• There is a lack of understanding of importance and good of travel: Weighting benefits vs. unintended consequences.
• How do we bridge the cultural gaps and highlighting the value of tourism?
• H.E. Mr. Mehmet Nuri Ersoy , Minister, Ministry of Culture and Tourism, Türkiye
• Ms. Julia Simpson , CEO, WTTC
• Mr. Nika Gilauri , CEO, Reformatics
• Mr. Niall Gibbons , Tourism Sector Head, NEOM
• Mr. Leo Wang , CEO, Swiss Education Group

INVESTING IN OUR PEOPLE: IS TOURISM GETTING THE RIGHT TALENT?

• Concerns of employees relating to job security, post-COVID, of the risks of going back into travel
• Travel & Tourism is not a magnet for top talent
• Curriculum refresh – how up to date are we?
• H.E Ms. Rizki Handayani Mustafa , Deputy Minister for Industry and Investments, Ministry of Tourism and Creative Economy of Republic of Indonesia
• H.E. Ms. Angela Herliani Tanoesoedibjo , Vice Minister, Ministry of Tourism and Creative Economy of Republic of Indonesia
• Mr. Juan Jose Güemes Barrios , Vice President Finance IE University
• Ms. Christine Böckelmann , Dean, Lucerne University of Applied Sciences and Arts
• Mr. Haitham Mattar , Managing Director, EMEA, IHG Hotels & Resorts
• Mr. Benoit Etienne-Domenget , CEO, Sommet Education

SPECIAL ANNOUNCEMENT

• H.E. Mr. Ahmed Al Khateeb , Minister of Tourism, Saudi Arabia
• Mr. Zurab Pololikashvili , Secretary General, UNWTO

INVESTING IN OUR DESTINATIONS: THE POTENTIAL OF THE UNDISCOVERED

• Moderator: Mr. Jacopo Dettoni , Editor, fDi Intelligence, Financial Times
• Top destinations get the majority of tourism, causing overcrowding and negative environmental impact on a few destinations
• The majority of destinations are underserved by tourism and don't reap benefits (Untapped potential)
• New places, new times (dispersion)
• Moving investments to new destinations
• Mr. Gines Martinez , CEO, JTG part of Alpitour World
• Mr. Gregory Djerejian , Group Head of Investments and Legal, Red Sea Global
• Ms. Roula Jouny , CEO, Tourism 365
• H.E. Ms. Rosa Ana Morillo Rodriguez , Secretary of State, Ministry of Industry, Trade and Tourism, Spain

INVESTING IN OUR PLANET: FLYING TO A SUSTAINABLE FUTURE

• Moderator: Mr. Marcelo Risi , Chief of Communications, UNWTO
• Aviation accounts for the largest % of GHG emissions of the sector
• Challenges of the sector re low profit margins and lack of economies of scale
• Countries such as France shifting policies around short-haul travel
• New technologies and solutions to enable sustainability
• H.E. Mr. George Ian Gooding-Edghill , Minister, Ministry of Tourism and International Transport, Barbados
• Mr. Ibrahim S. Koshy , CEO, Saudi Arabian Airlines (SAUDIA)
• Mr. Peter Bellew , Chief Operations Officer, Riyadh Air
• Mr. Basel Talal , Managing Director for Saudi Arabia, Kuwait and Levant, Radisson Hotel Group

INVESTING IN OUR PROSPERITY: BRIDGING THE INNOVATION GAP

• Moderator: Ms. Suzanne Kianpour , Creator & Host, Women Building Peace
• Travel & Tourism not at the forefront of cutting edge technology
• Integrating new tech in travel – business model transformation required
• Incentivizing innovation through policy
• H.E. Ms. Angellah Jasmine Mbelwa Kairuki , Minister, Ministry of Natural Resources and Tourism, United Republic of Tanzania
• Mr. Robin Ingle , CEO Ingle International
• Mr. Muzzammil Ahussain , CEO, Almosafer
• Mr. Frédéric Degret , CEO, Noah ReGen

INVESTING IN OUR PROSPERITY: POWERING ENTREPRENEURSHIP

• How do we better enable entrepreneurs who account for 80% of the sector
• Financing challenges
• Opportunity for women and youth
• Supporting SMEs in the sector- low resilience
• H.E. Ms. Yadira Gomez , Minister, Ministry of Tourism, Honduras
• Mr. Javier Villamizar , Operating Partner, SoftBank
• Mr. Ahmed Daoud , Executive Director of Innovation, Royal Commission for AlUla
• Mr. Eduardo Carmona , CEO, Sudamerik

WOMEN IN TECH START-UP COMPETITION FINAL

• Setting the scene
• Announcement of winners
• Presentation round of winners

AWARD CEREMONY & HANDING OUT TROPHIES

UNWTO GENERAL ASSEMBLY: ANNOUNCEMENT FROM THE NATIONAL GOVERNMENT OF UZBEKISTAN

CLOSING REMARKS

OPENING REMARKS

• Mr. Fahd Hamidaddin , CEO and Board Member of the Saudi Tourism Authority

KEYNOTE SPEECH

• Mr. Arnold Donald , WTTC Chair

INVESTING IN A SUSTAINABLE FUTURE FOR TRAVEL AND TOURISM

The Travel & Tourism sector's economic competitiveness is significantly impacted by climate change and environmental degradation. To reach the sector's ambitious goal, actionable and accessible solutions are needed in addition to additional investment amounting to $220-310 billion a year through to 2030. What solutions and policies can be implemented by governments around the world to ensure a sustainable tourism future that is both competitive and good for people and planet?

• H.E. Khalid Al Falih, Minister, Ministry of Investment, Saudi Arabia
• H.E. Patricia De Lille , Minister, Ministry of Tourism, South Africa
• H.E. Nikolina Brnjac , Minister, Ministry of Tourism and Sports, Croatia
• H.E. Shirpad Yesso Naik , Minister, Ministry of Tourism, India
• H.E. Chester Cooper , Deputy Prime Minister, Minister, Ministry of Tourism,Investments, and Aviation, Bahamas

PUBLIC - PRIVATE SECTOR SESSION: A SEAMLESS END-TO-END TRAVEL EXPERIENCE

• Moderator: Ms. Maria Ramos , International News Anchor

From biometric scans and digital passes to in-app room keys and robots that handle luggage and cleaning, technological innovations are transforming the sector and reshaping the entire end-to-end traveler experience. Today, over 48% of baby boomers are demanding technologies to reduce queues and 45% of passengers are ready to discard their paper passport. As we look to the future, how can the sector better refine its end-to-end experience while still maintaining meaningful human connections?

• H.E. Gloria Guevara , Chief Special Advisor to the Minister of Tourism, Ministry of Tourism, Saudi Arabia
• Mr. PierFrancesco Vago , Executive Chairman, MSC Cruise
• Mr. Ritesh Agarwal , CEO, OYO
• Mr. Matthew Upchurch , CEO, Virtuoso
• Mr. Greg Webb , CEO, Travelport

DESTINATION DEVELOPMENT, COLLABORATION, AND PARTNERSHIPS

• Moderated by Ms. Anita Mendiratta , Special Advisor to UNWTO Secretary-General and Saudi Tourism Authority

Investment in destination development is vital for the tourism industry as it enhances the visitor experience, boosts competitiveness, drives economic growth, creates employment opportunities, diversifies the economy, promotes sustainability, and facilitates effective destination branding and marketing. By committing resources to develop and improve a destination's tourism infrastructure and services, destinations can attract more tourists, increase revenue, and generate long-term benefits for the local community.

• HRH Prince Turki Bin Talal , Governor of Aseer region and Head of Aseer Development Authority
• Ms. Jerry Inzerillo , Group Chief Officer of DGDA
• Mr. Fatih Tamince , Managing Partner FTG Development and Executive Board Member Rixos Hospitality

ENABLING TOURISM INVESTMENT

• Moderated by Ms. Suzan Kianpour , Journalist, BBC News

Tourism investment enablement is a process of creating an environment conducive to attracting and facilitating investments through infrastructure development, regulatory framework, investment incentives, in addition to marketing and public-private partnerships

• Ms. Saleh Al Khatbi , Deputy of Investment Development, Saudi Arabia
• Ms. Raul Gonzalez , Chairman of Barcelo Group

WTD 2024 HANDOVER TO GEORGIA

PLEDGE VIDEO AND GROUP PHOTO

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World Tourism Day 2023: History, Significance, Quotes and Celebration

Published By : Nibandh Vinod

Last Updated: September 27, 2023, 08:05 IST

Mumbai, India

World Tourism Day 2023: The theme for this year is Tourism and Green Investments. (Image: Shutterstock)

World Tourism Day is celebrated annually on September 27 to promote and raise awareness about the importance of tourism, both economically and socially.

World Tourism Day is an opportunity to celebrate the beauty and diversity of our planet while also recognizing our collective responsibility to protect it for future generations. The theme of “Tourism and Green Investments” reinforces the idea that tourism can be a force for positive change when it aligns with environmental and social sustainability goals.

ALSO READ: Happy World Tourism Day 2023: Wishes, Greetings, and Quotes to Inspire Your Next Adventure!

WORLD TOURISM DAY 2023: HISTORY

World Tourism Day is celebrated annually on September 27 to promote and raise awareness about the importance of tourism, both economically and socially. It was established by the United Nations World Tourism Organization (UNWTO) in 1980 and has been celebrated every year since then.

WORLD TOURISM DAY 2023: SIGNIFICANCE

The day serves as an occasion to highlight the significant role tourism plays in fostering cultural exchange, economic growth, and sustainable development. It also encourages responsible and sustainable tourism practices to minimize negative impacts on the environment and local communities.

WORLD TOURISM DAY 2023: KEY FACTS

• The first World Tourism Day was celebrated in 1980.
• Each year, the UNWTO selects a different host country to lead the celebrations and create a unique theme for the event.
• Tourism is one of the world’s largest industries, contributing significantly to the global economy and providing millions of jobs.
• Sustainable tourism practices are increasingly being emphasized to protect the environment and promote responsible travel.

TOP TOURIST DESTINATIONS IN INDIA

• Taj Mahal, Agra, Uttar Pradesh.
• Jaipur, Rajasthan (known as the Pink City).
• Kerala’s Backwaters.
• Goa’s Beaches.
• Varanasi, Uttar Pradesh (for spiritual experiences).

TOP TOURIST DESTINATIONS IN WORLD

• Paris, France (Eiffel Tower, Louvre Museum).
• Rome, Italy (Colosseum, Vatican City).
• Tokyo, Japan (technology and culture).
• New York City, USA (Statue of Liberty, Broadway).
• Bangkok, Thailand (vibrant street life and temples).

2023 THEME – TOURISM AND GREEN INVESTMENTS

The theme for World Tourism Day 2023, “Tourism and Green Investments,” underscores the critical need for sustainable practices in the tourism industry. It focuses on encouraging investments in environmentally responsible tourism projects and initiatives. Here are a few points related to this theme:

• Sustainable Infrastructure Encouraging the development of eco-friendly infrastructure, such as green hotels, renewable energy sources, and waste reduction measures, to minimize the carbon footprint of the tourism sector.
• Biodiversity Conservation Promoting tourism activities that contribute to the conservation of natural habitats and protection of endangered species.
• Community Involvement Emphasizing the involvement of local communities in sustainable tourism projects, which can enhance their livelihoods while preserving their cultural heritage.
• Economic Benefits Highlighting the economic benefits of green investments in tourism, including job creation and increased revenue through eco-tourism.
• Education and Awareness Raising awareness among tourists and stakeholders about the importance of choosing sustainable travel options and supporting green initiatives.

WORLD TOURISM DAY QUOTES

“Travel makes one modest. You see what a tiny place you occupy in the world.” – Gustave Flaubert

“Adventure is worthwhile in itself.” – Amelia Earhart

“Travel makes a wise man better, and a fool worse.” – Thomas Fuller

“The journey of a thousand miles begins with a single step.” – Lao Tzu

“To travel is to discover that everyone is wrong about other countries.” – Aldous Huxley

“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta

“The world is a book, and those who do not travel read only one page.” – Saint Augustine

“Travel far enough, you meet yourself.” – David Mitchell

HOW TO CELEBRATE WORLD TOURISM DAY 2023

• Explore Your Local Area You don’t have to travel far to celebrate World Tourism Day. Take the opportunity to explore your own city or region, visiting museums, parks, or historical sites you may not have experienced before.
• Plan a Trip If you’re able, plan a trip to a destination you’ve always wanted to visit. Consider choosing eco-friendly and sustainable travel options.
• Cultural Exchange Embrace the cultural diversity of the world by trying international cuisine, watching foreign films, or attending cultural events in your area.
• Support Sustainable Tourism Research and support businesses and destinations that prioritize sustainable and responsible tourism practices. Look for eco-friendly accommodations and tour operators.
• Educate Yourself Learn about the environmental and social impacts of tourism and how you can contribute to positive change through your travel choices.
• Share Your Travel Stories Share your travel experiences and insights on social media or with friends and family. Encourage responsible travel practices among your network.
• Attend Local Events Many places host events, seminars, or workshops related to tourism and sustainable travel on World Tourism Day. Attend one of these events to gain knowledge and network with fellow travelers.
• Volunteer for Tourism-Related Causes Consider volunteering for organizations dedicated to promoting sustainable tourism, conservation efforts, or cultural exchange.
• Promote Responsible Tourism Spread awareness about responsible tourism practices among your peers and on social media platforms.
• Take a Virtual Trip If you can’t physically travel, take a virtual journey by exploring travel blogs, watching travel documentaries, or virtually touring famous landmarks through online platforms.
• happy world tourism day
• World Tourism Day

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• OYO’s World Tourism Day report: Rajasthan accounts for 76% of bookings for culture & heritage travel

As per the data analysed between January 2023 and June 2023, Jaipur has emerged as the top cultural and heritage destination, followed by Agra, Mysore, Udaipur, and Jodhpur. Interestingly, Rajasthan alone contributes to 76 per cent of the top bookings in this category, with Jaipur observing over 60 per cent of the total bookings. This indicates a strong desire among travellers to explore the rich heritage and culture of the state.

• Online Bureau ,
• ETTravelWorld
• Updated On Sep 27, 2023 at 06:11 PM IST

World Tourism Day 2023: How India’s tangible heritage is redistributing tourism

India’s tangible heritage isn’t just a static display of the past, it’s a dynamic force driving the future of tourism. The country’s emphasis on preserving its tangible heritage goes hand in hand with responsible tourism. By promoting off-the-beaten-path destinations, we can ensure more equitable tourism growth, alleviating pressure on more popular sites and distributing economic benefits more widely.

• By Online Bureau ,
• Published On Sep 27, 2023 at 06:11 PM IST

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Rajasthan to launch state’s 1st official tourism app on World Tourism Day On this world tourism day, Rajasthan is going to launch the state's first official mobile application for Android users.

On this world tourism day, Rajasthan is going to launch the state's first official mobile application for Android users.

With an aim to enhance and ease the tourism experience, Rajasthan is ready to launch its first official mobile application for tourism. The app is likely to roll out on World Tourism Day, 27 September.

This tourism application will help local, national and international travellers to explore the state’s exceptional landscape. The application will be available for android users on Google Play while the work for the IOS version is still in progress. 

The app will be out for use before the approaching tourist season

As the tourism industry is the major economic support of Rajasthan, it experienced a massive hit due to the long period of COVID-induced lockdown and travel restrictions. So, this initiative is intended to fuel the growth of tourism in the state.

The officials are planning to launch this application on September 27, which is celebrated as World Tourism Day. The tourist season of the desert state starts in October and the next 6 months are expected to be the most crucial. As there will be an ease in regulations for inter-state mobility there are anticipations of a surge in the number of domestic tourists. 

As per the officials of the state tourism department, this application will amplify the comfort and convenience of tourists and amplify their experiences. Even though there is an official website dedicated to state tourism and multiple private websites providing information for tourists, this app will be an easy option to provide credible and real-time information for tourists

According to the Director of Rajasthan’s Tourism Department, “The users will get to know all the information regarding tourist spots, means of transport and other services through the application. The app will add safety and extend assurance to the visitors”.

The Tourism Department is working to evolve new locations and experiences for travellers. Now, this application will enable visitors to know the new attractions, various schemes and activities of the department. The app will also help visitors in organizing their trip with just a click right from their homes.

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World Tourism Day 2023: History on wheels; Explore Indian cultures on these iconic heritage trains

Explore india's heritage on a captivating train journey, from the kalka-shimla railway to the nilgiri mountain railway, this world tourism day..

World Tourism Day is celebrated every year on September 27 to focus on promoting tourism in various parts of the world. When it comes to India's heritage and culture, one can't help but conjure images of vibrancy, diversity, and rich history. However, what if we told you that you could unravel the secrets of India's heritage while journeying on rails? For many millennials, train travel may invoke a sense of nostalgia. In an era where road trips and flights have taken centre stage in travel preferences, train journeys have often faded into the background. However, in India, a train voyage is an adventure in itself.

Engaging in conversations with fellow passengers, gazing at the picturesque landscapes unfolding outside your window, swaying to the rhythmic motion of the train, and making occasional station stops for some refreshing stretching – all these experiences combine to make train travel a holistic odyssey. These trains offer not only a journey through nostalgia but also a captivating ride through India's culturally diverse landscape. Moreover, India's extensive railway network boasts several UNESCO-recognized heritage trains that promise to transport you to the heart of the country's cultural treasures. (Also read: World Tourism Day 2023: Date, history, significance )

Top heritage trains of India for a mesmerising journey

Dinesh Kumar Kotha, Co-founder and CEO, ConfirmTkt shared with HT Lifestyle some of the amazing Indian heritage trains that are sure to offer you an incredible journey.

1. Nilgiri Mountain Railway

Nestled amidst India's treasure trove of heritage trains, the Nilgiri Mountain Railway emerges as a true marvel of both engineering and natural beauty. This UNESCO-recognized gem winds its way through the picturesque Nilgiri Hills in Tamil Nadu, promising passengers an enchanting journey like no other. Cherished by travellers and even gracing the silver screen in Bollywood films, this delightful train adventure unfolds against a backdrop of lush tea plantations, serene forests, and charming hill stations.

As you ascend to over 6,000 feet, the Nilgiri Mountain Railway not only treats you to breathtaking landscapes but also offers a captivating glimpse into India's colonial history and the timeless allure of rail travel. One of its cinematic claims to fame includes its appearance in the Shah Rukh Khan-starrer "Dil Se" where the chart-topping song "Chaiyya Chaiyya" was filmed on the slow-moving train, adding to its legendary charm.

2. Darjeeling Himalayan Railway

The Darjeeling Himalayan Railway, affectionately known as the "Toy Train" is a UNESCO World Heritage Site nestled in Darjeeling, West Bengal. It offers a nostalgic ride through the stunning landscapes of the Eastern Himalayas, and as you traverse steep slopes on vintage locomotives, you will soak in breathtaking views while immersing yourself in the region's rich history and culture. This iconic railway has also made its mark on the silver screen, most notably in the Bollywood film "Parineeta" where Saif Ali Khan serenades aboard the train while ascending the hills.

The route, stretching from New Jalpaiguri to Darjeeling station, is a beloved choice for tourists seeking historical charm and natural beauty. Recognized as a UNESCO World Heritage Site in 1999, this train winds through picturesque mountains, featuring five captivating loops on its ascent to the hills.

3. Palace on Wheels

The Palace on Wheels is like a regal time machine, sweeping you into a captivating week-long journey through the enchanting landscapes of Rajasthan, India. This experience seamlessly blends luxury, culture, and history, making stops at iconic destinations like Jaipur, Jaisalmer, Jodhpur, and Udaipur. Picture yourself stepping into exquisitely designed cabins, savouring gourmet feasts, and unwinding in opulent surroundings. However, what truly distinguishes this adventure is its deep cultural immersion—you will explore magnificent forts and palaces, savour traditional performances, and revel in top-tier hospitality. It's a once-in-a-lifetime excursion that unveils Rajasthan's rich heritage, promising indelible memories along the way.

4. Kalka-Shimla Railway

Envision yourself embarking on an enchanting journey through the lush Himalayan foothills, all thanks to the Kalka-Shimla Railway—a UNESCO World Heritage Site that stands as a captivating time capsule to India's colonial-era engineering marvels. This narrow-gauge heritage train gracefully winds its way through 103 tunnels, traverses over 800 bridges, and conquers steep gradients, all while treating passengers to breathtaking vistas of verdant valleys, dense forests, and picturesque villages along the way.

As you step into its vintage carriages, adorned with polished woodwork and spacious windows, you will be transported back in time to an era of elegance and charm. This remarkable railway, conceived by the visionary HS Harington in 1898 to connect Shimla, the former summer capital of India, to the national rail network, now falls under the careful stewardship of the Northern Railway. With its well-deserved Heritage Site status earned in 2008, it beckons not only railway enthusiasts but also nature lovers to embark on a truly scenic and historic voyage through the stunning landscapes of Himachal Pradesh.

• World Tourism Day

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Jaipur emerges as top cultural destination in India: OYO World Tourism Day Report

• Thursday, 28 September 2023, 3:00 PM
• 2 minute read
• Jaipur emerges as top cultural destination in India: OYO World…

Tracking travel trends across India, OYO has published its World Tourism Day report focusing on India’s top spiritual, culture and heritage destinations.

As per the data analysed between January and June, 2023, Jaipur has emerged as the top cultural and heritage destination, followed by Agra, Mysore, Udaipur, and Jodhpur. Interestingly, Rajasthan alone contributes to 76% of the top bookings in this category, with Jaipur observing over 60% of the total bookings. This indicates a strong desire among travellers to explore the rich heritage and culture of the state.

In term of growth, Thekkady, situated near Periyar National Park in Kerala, takes the lead with a 103% increase in bookings compared to the same period last year, followed by Mysore at 42%, showcasing a growing preference among travellers for the Southern states.

Top Heritage Destinations- Zone Wise North- Agra South- Mysore West- Jaipur East- Bodh Gaya

The spiritual travel category is also witnessing a steady growing in India, fuelled by the desire to pursue enlightenment and self-discovery among millennials and Genz. Among the top spiritual destinations, Varanasi continues to take the lead with 33% of the bookings, followed by Tirupati, Puri, Amritsar, and Haridwar. Compared to H12022, Puri has clocked the maximum growth this year at 22%, followed by Haridwar and Amritsar at 18% and 11% respectively. Other destinations that continue to witness an uptick in demand in this category are Shirdi, Deoghar, Mathura, Vrindavan, and Madurai.

Top Spiritual Destinations- Zone Wise North- Amritsar South- Tirupati West- Shirdi East- Varanasi

Commenting on the summer travel trends, Shreerang Godbole, Chief Service Officer, OYO said, “As we celebrate the diversity of India’s travel landscape this World Tourism Day, we are happy to observe a shift in travellers’ preferences. More and more people are prioritizing meaningful experiences over luxury and materialism. Spiritual and cultural travel has always been important for India’s tourism, but it’s interesting to see how much it has grown in recent years. Destinations like Varanasi, Tirupati, Puri, and Rajasthan have consistently been popular since 2021. As India’s interest in cultural and spiritual travel grows, we’re committed to supporting local hotels and homeowners, creating job opportunities and boosting the local economy in the process.”

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Year End Review 2023: Ministry of Tourism Successfully organized G20 Tourism Working Group and Tourism Ministerial Meeting at different venues in the country Goa Roadmap and ‘Travel for LiFE’ program fully endorsed by G20 Members as well as invitee countries 11th Edition of International Tourism Mart Organized as a Green Event in Shillong, Meghalaya to Showcase Tourism Potential of North Eastern States at Domestic and International levels Global Launch of ‘Travel for LiFE’ initiative to nudge visitors and tourism businesses to adopt sustainable practices synchronous with nature Wedding Tourism Campaign Launched to showcase India as a Premier Wedding Destination on the Global Stage “Bharat Parv” organized at Red Fort on the theme of Ek Bharat Shrestha Bharat G20 Tourism Expo Organized in Jaipur with participation of over 150 tour operators and representatives from various nations representing distinct cultures Under PRASHAD Scheme, 46 Projects sanctioned in 26 States/UTs 55 destinations across 32 States/UTs identified for development under Swadesh Darshan 2.0 Launched an Alternative Livelihood Programme under Amrit Dharohar Capacity Building Scheme-2023 to train facilitators/guides/other tourism service providers for strengthening of Nature Tourism at Ramsar sites India Bags Golden & Silver Star at International ‘Golden City Gate Tourism Awards 2023 at ITB, Berlin 2023

The major initiatives/events/achievements of Ministry of Tourism during the year 2023 are as follows:

• Ministry of Tourism successfully organized 4 G20 Tourism Working Group and the Tourism Ministerial Meeting at different venues in the country, viz. Rann of Kutch, Siliguri/Darjeeling, Srinagar and Panaji, Goa.  The G20 Roadmap for Tourism as a vehicle for achieving sustainable development goals, the key deliverable of the tourism working group under India’s G20 Presidency was fully endorsed by all the G20 member countries as well as the invitee countries. It highlights five priorities of Green Tourism, Digitalization, Skills, Tourism MSMEs and Destination Management for achieving the SDGs. The Travel for LiFE initiative, based on the Mission LiFE, mentioned in the G20 Roadmap, aims to nudge visitors and tourism businesses to adopt sustainable practices and contribute to the preservation of natural heritage and culture.

• Ministry of Tourism organized the 11 th edition of International Tourism Mart in the NER to showcase the tourism potential of the North Eastern States of India at the domestic and international levels at Shillong, Meghalaya. It was organized from 21 st to 23 rd November 2023 in association with the State Government of Meghalaya. The Mart brought together the tourism business fraternity and entrepreneurs from the eight North Eastern States on a common platform thereby provided an avenue for tourism stakeholders of Meghalaya and other north-eastern States to showcase the uncharted travel destinations in the region. The International Tourism Mart was a Green Event in which low carbon options were adopted on the lines of the action points formulated by Ministry of Environment, Forest and Climate Change, GOI for implementation of Mission LiFE and sensitizing the tourism stakeholders and generating greater awareness about its objectives.

• On the occasion of World Tourism Day on 27 th September 2023, Ministry of Tourism, Government of India organised the Global Launch of ‘Travel for LiFE’ a program for tourism sector under Mission LiFE, envisaged to create awareness about sustainable tourism and to nudge the tourists and tourism businesses to adopt sustainable practices synchronous with nature. The program aims to encourage large scale behavioural changes and mainstream sustainability into tourism sector towards developing a sustainable, responsible and resilient tourism sector. It calls for a transition from a “use-and-dispose” economy to a circular economy characterized by mindful and deliberate utilization of resources instead of mindless and destructive consumption to preserve the resources of the environment.

• The year 2023 was declared to be the Visit India Year 2023 in a bid to position India as a 360-degree holistic destination in the major international source markets. Ministry of Tourism in collaboration with the overseas Indian Missions participated in major international travel exhibitions like FITUR, Madrid, Arabian Travel Mart, Dubai, World Travel Market, London, IMEX Frankfurt, Top Resa, Paris, ITB Berlin, OTDYKH, Moscow and  ITB Asia Singapore leading a delegation of DMCs, inbound tour operators, hoteliers amongst others to showcase the diversity of Indian tourism products and themes to the global travel trade sector.  India was also the partner country for the JATA Tourism Expo, which was held at Tokyo, in October 2023.

• Building upon the vision of Prime Minister Shri Narendra Modi's "Developing Tourism in Mission Mode," Ministry of Tourism unveiled an ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage. The aim of the campaign is to redefine India's perception beyond the realm of royal, extravagant weddings. showcasing the beauty and diversity of India as a premier wedding destination on the global stage. By opening the doors to India's captivating locales, vibrant rituals, rich gastronomy, and world-class infrastructure, the objective of the campaign is to enthrall couples from across the world and entice them to craft their dream celebration in the embrace of India's charm.
• A six - day mega event “Bharat Parv” event was organized by the Ministry at the Red Fort Lawns, New Delhi from 26th to 31st January, 2023, as part of the Republic Day Celebrations. It comprises of cultural performances by the Zonal Cultural Centres as well as cultural troupes from States/ UTs, a pan – India Food Court and a pan – India Crafts Bazaar with 65 handicraft stalls along with showcasing of the best Republic Day parade tableaux. The event which was open to the public attracted huge crowd of visitors on all days. The mega event is built on the theme of Ek Bharat Shrestha Bharat.  

• Ministry of Tourism in association with the Federation of Indian Chambers of Commerce & Industry (FICCI) and Department of Tourism, Government of Rajasthan organized the G20 Tourism Expo at Jaipur, Rajasthan from 23 rd to 25 th April 2023 alongside the 12 th edition of ‘Great Indian Tourism Bazaar’ (GITB). The event was organized in line with India’s G20 Presidency coinciding with celebration of Azadi ka Amrit Mahotsav – Amrit Kaal under the visionary leadership of Prime Minister. Touted to be one of the largest events held in country, the G20 Tourism Expo proved to be a major success, drawing more than 150 tour operators and representatives from not only G20 countries, but also from nations representing distinct cultures.

• Krishnaveni Sangeetha Neerajanam at Vijayawada on the banks of River Krishna in from 10 – 12 December, 2023 was organized by the Ministry of Tourism, Government of India in association with Ministry of Culture, Sangeet Natak Akademi and State Government of Andhra Pradesh. The  three-day cultural extravaganza celebrated the legacy of the rich heritage of Indian classical music by bringing together renowned singers and musicians of the country under one roof. A food and crafts festival showcasing handicrafts, handlooms, cuisine and culture of the vibrant state of Andhra Pradesh. A spectacular display of ancient musical instruments also enthralled the visitors.

• Under Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) Scheme, 46 projects have been sanctioned in 26 States/UTs at the total sanctioned cost of ₹ 1629.15 Cr.  26 New sites have also been identified for development under the PRASHAD Scheme in 17 States/UTs. One project titled "Development of Infrastructure for Pilgrimage and Heritage Tourism in the State of Meghalaya," encompassing the development of pilgrim amenities at Nongsawlia Presbyterian Church, Nartiang Shakti Peeth, Aitnar Pool, and Charantala Kali Temple, in Meghalaya, was inaugurated at the 11th International Tourism Mart, Shillong 2023.

• Ministry of Tourism has revamped its Swadesh Darshan scheme in the form of Swadesh Darshan 2.0 with the mission to create a robust framework for integrated development of tourism destinations in partnership with the States/ UTs and  Local Governments for promoting sustainable and responsible tourism in the country and has identified 55 destinations across 32 States/UTs for development. The Scheme will implement sustainable and responsible tourism practices in various projects and initiatives and will encourage adoption of principles of sustainable tourism including environmental sustainability, socio-cultural sustainability and economic sustainability. In addition, the Ministry of Tourism has also issued guidelines for ‘Challenge Based Destination Development’, a sub-scheme under Swadesh Darshan 2.0. Under SD 1.0, Ministry has sanctioned  ₹ 5294.11 Crore for  undertaking  76 projects, out of these 64 projects are reported physically complete.
• Ministry is imparting training to local tourism service providers under the project, Implementation of Amrit Dharohar, Strengthening Nature Tourism at Ramsar sites, launched by Ministry of Environment, Forest and Climate Change. The purpose is to train facilitators/guides/other tourism service providers for strengthening of Nature Tourism at Ramsar sites. Ramsar sites are Wetlands of International Importance, designated under the Ramsar Convention on Wetlands as part of the international network of wetlands important for the conservation of global biological diversity and for sustaining human life through the maintenance of their ecosystem components, processes and services. Ministry of Environment, Forest and Climate Change has sought support from Ministry of Tourism on soft intervention related to skilling, upskilling, knowledge management of the human resources locally. The convergence of the two Ministries aims at supporting the development of Nature Tourism at the Ramsar Sites for preserving and enhancing the local cultural and natural resources. The focus is to shift the high-volume tourism at these fragile wetlands to high-value nature tourism, directly supporting conservation action, local communities and economies.
• Ministry of Tourism (MoT) in collaboration with Ministry of Environment, Forest & Climate Change (MoEFCC) launched an Alternative Livelihood Programme under the Amrit Dharohar Capacity Building Scheme-2023 on 8th December 2023 in Sultanpur National Park, a Ramsar Site in Haryana. Under this initiative, IITTM, an autonomous body under MoT, in collaboration with MoEFCC will build the capacity of local community members around different Ramsar sites in order to strengthen nature tourism at these sites and provide alternative livelihood to the local community. With the help of State Forest Deptt., a total of 30 participants have been identified from the local communities located around Sultanpur Bird Sanctuary to impart this training and subsequently certify them as nature-guides.

• Ministry of Tourism has developed new Incredible India thematic brand films for welcoming of foreign tourists to the country which have been specifically curated for the leading overseas markets. These brand films have been widely circulated within the domestic and international travel industry for wider usage in for promotional and marketing purposes.   Ministry of Tourism, Government of India has bagged Golden & Silver Star at the International ‘Golden City Gate Tourism Awards 2023’ in ‘TV/Cinema Commercials International and Country International’ Category at ITB, Berlin 2023. The Golden City Gate Tourism Multi-Media Awards are given annually in various categories related to the Tourism and Hospitality sectors. The ‘Golden City Gate’ is a creative multi-media international competition for countries, cities, regions and hotels. The entries received for the awards are judged by an international jury comprising film and tourism experts. The annual award ceremony takes place at ITB Berlin, the world’s leading tourism trade show. The Promotional films / television commercials received the awards were produced by the Ministry as part of its Post Covid Promotional Global Campaign on India reopening.

Beena Yadav

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World Tourism Day 2023 – Tourism and Green Investment

Budget Hotels > Travel Blog > Festival & Events > World Tourism Day 2023 – Tourism and Green Investment

The joy of exploring the world can be matched by very few other things in life. Which makes it important to recognise, admire and celebrate it. Word Tourism Day does that exactly, and more. World Tourism Day 2023 will be celebrated on 27th September, Wednesday. It is an important event that aims to raise awareness about the significance of tourism around the world.

The tourism sector not only contributes towards the growth and development of a country but also promotes cultural exchange between locals and tourists. It helps create thousands of jobs in different sectors and encourages infrastructural development as well. Keeping these in mind, the World Tourism Organisation (UNWTO) works towards making travel accessible to all while ensuring sustainable tourism.

World Tourism Day: Background

World Tourism Day was chosen by the World Tourism Organisation (UNWTO) in 1979 and the celebration started in 1980. The date 27th September was selected as it marks the anniversary of the adoption of the Statutes of UNWTO in 1970. These Statutes helped in the establishment of UNWTO five years later in 1975.

Ever since 1980, World Tourism Day is celebrated on the 27th of September every year across the globe. The official festivities for World Tourism Day 2022 were hosted by Indonesia with the theme of ‘Rethinking Tourism’.

World Tourism Day Host Country for 2023

The official festivities for World Tourism Day will be hosted by Riyadh, Kingdom of Saudi Arabia for 2023.

World Tourism Day 2023 Theme and Color

The theme for World Tourism Day 2023 is Tourism and Green Investments. The official colour of World Tourism Day is blue.

World Tourism Day Host Countries for 2024 and 2025

World Tourism Day 2024 and 2025 will be held in Europe and South Asia respectively. The nominations for the countries are yet to be made so the host countries are not finalised yet. The suggested theme for the year 2024 is Tourism and Peace and the suggested theme for the year 2025 is Tourism and Sustainable Transformation.

Top 10 Most Visited Countries In The World

These are the top 10 tourism countries in the world that were ranked based on the number of international tourist arrivals. Please note that tourism rankings can change over time, and these rankings might shift from time to time.

Arc de Triomphe, France

Known for its rich culture, art, history, and cuisine, France has consistently been one of the most visited countries in the world.

Sagrada Familia, Spain

Spain offers diverse attractions, including beautiful beaches, historic cities, and a vibrant culture.

3. United States

Statue of Liberty, USA

The USA has a wide range of attractions, from natural wonders like national parks to iconic cities like New York and Los Angeles.

Great Wall of China, China

China’s tourism industry has grown rapidly, with attractions such as the Great Wall, Terracotta Army, and modern cities like Shanghai.

Colosseum, Italy

Italy is famous for its art, history, architecture, and cuisine, drawing tourists to cities like Rome, Venice, and Florence.\

Hagia Sophia, Turkey

Turkey straddles Europe and Asia and boasts a rich history, stunning landscapes, and a unique blend of cultures.

Tulum, Mexico

Mexico offers beautiful beaches, ancient ruins, and a vibrant culture, making it a top destination in the Americas.

Brandenburg Gate, Germany

Germany is known for its historic cities, scenic landscapes, and cultural events like Oktoberfest.

9. Thailand

Wat Pho, Thailand

Thailand attracts tourists with its stunning beaches, rich culture, and vibrant street life.

10. United Kingdom

Palace of Westminster, UK

The UK is renowned for its history, landmarks, and cultural attractions, including London’s museums and historic sites.

World Tourism Day 2023: Concept

On September 2023, the 43rd edition of World Tourism Day will be celebrated around the world. The official celebration will be held in Marrakesh, Morocco, with the theme of ‘Tourism and Green Investment.’ 

Why do we Celebrate World Tourism Day?

World Tourism Day is celebrated annually on September 27th to promote and raise awareness about the importance of tourism on both a global and local scale. This international observance serves multiple significant purposes.

First and foremost, World Tourism Day celebrates the immense economic and cultural contributions that the tourism industry makes to countries and communities around the world. Tourism is a major driver of economic growth, generating income and employment opportunities in various sectors, such as hospitality, transportation, and local businesses. By celebrating this day, nations acknowledge the potential of tourism as a means of improving their economies and enhancing the quality of life for their citizens.

Moreover, World Tourism Day encourages responsible and sustainable tourism practices. As tourism continues to grow, there is a pressing need to mitigate its negative impacts on the environment, culture, and society. This day serves as a platform for governments, organizations, and individuals to discuss and implement strategies for responsible tourism, such as reducing carbon emissions, protecting natural ecosystems, and respecting local customs and traditions. It promotes the idea that tourism should be a force for good, benefiting both travellers and the destinations they visit.

Additionally, World Tourism Day fosters cross-cultural understanding and global cooperation. Tourism facilitates people-to-people interactions and exchanges, promoting tolerance and mutual respect among different cultures and backgrounds. It encourages travellers to learn about and appreciate the diversity of the world. By celebrating this day, nations emphasize the role of tourism in building bridges between societies and promoting international peace and cooperation.

Is there any type of Holiday on World Tourism Day?

World Tourism Day, which is celebrated annually on September 27th, is not a public holiday in most countries. It is an international observance day designated by the United Nations World Tourism Organization (UNWTO) to promote tourism’s importance and its social, cultural, political, and economic value worldwide. While it is not a public holiday, many countries and organizations may hold special events, seminars, and promotions related to tourism on this day to raise awareness about the benefits and challenges of tourism and to encourage responsible and sustainable tourism practices.

About the United Nations World Tourism Organization (UNWTO)

The United Nations World Tourism Organization (UNWTO) is a specialized agency of the United Nations that focuses on promoting and developing sustainable tourism worldwide. Established in 1974 and headquartered in Madrid, Spain, the UNWTO plays a crucial role in advancing tourism as a driver of economic growth, social progress, and environmental sustainability.

One of the primary objectives of the UNWTO is to encourage international cooperation in the field of tourism. It serves as a forum for member countries to exchange knowledge, best practices, and policy insights to address the challenges and opportunities in the tourism industry. By fostering collaboration among governments, private sector stakeholders, and local communities, the UNWTO aims to create a global tourism landscape that benefits all parties involved.

Importance of Tourism

Tourism is of significant importance for various reasons, both for individual travellers and for the economies of countries around the world. Here are some key points highlighting the importance of tourism.

• Economic Impact: Tourism is a major contributor to the global economy, generating jobs, income, and tax revenue. It supports a wide range of industries, including hospitality, transportation, food services, and retail. Many countries rely on tourism as a vital source of income and employment.
• Economic Diversification: Tourism can help diversify economies by reducing dependence on a single industry. It provides opportunities for small businesses and entrepreneurs, fostering economic growth in regions that may not have other viable industries.
• Cultural Exchange: Tourism promotes cultural exchange and understanding. When people from different backgrounds and cultures interact through travel, it can lead to increased tolerance, appreciation, and respect for diversity.
• Preservation of Heritage: Tourism often encourages the preservation of historical sites, natural landmarks, and cultural traditions. These attractions are maintained and protected for visitors, which also benefits local communities by preserving their heritage.
• Infrastructure Development: Tourism can drive infrastructure development, including transportation networks, hotels, restaurants, and recreational facilities. This infrastructure not only serves tourists but also improves the quality of life for residents.
• Job Creation: The tourism industry creates millions of jobs worldwide, ranging from tour guides and hotel staff to drivers and artisans. These employment opportunities help reduce unemployment rates and improve living standards.
• Foreign Exchange Earnings: Tourism brings in foreign exchange through expenditures by international tourists. This revenue can be used to pay for imports, service foreign debt, or invest in national development projects.
• Regional Development: Tourism often benefits less-developed regions, as it encourages investment in these areas to attract tourists. This can lead to improved living conditions and infrastructure in rural or remote locations.
• Environmental Awareness: Responsible tourism can raise awareness about environmental conservation. Sustainable tourism practices aim to minimize negative impacts on natural ecosystems and promote eco-friendly travel.

How to Celebrate World Tourism Day in India

The best way to celebrate World Tourism Day in India is by travelling and exploring the popular and hidden gems in the country. While there are many World Tourism Day activities in India, here are some of the top options.

1. Spend some serene time in a hill station

India is peppered with many beautiful hill stations boasting scenic surroundings and a peaceful environment. With snow-capped mountains, lush green valleys, waterfalls, beautiful flora and fresh mountain air, these hill stations promise a magical experience every time.

• Places to visit: Manali , Dharamsala , Nainital , Auli, Darjeeling , Srinagar, Leh-Ladakh, Coorg and Ooty
• Places to Stay: Hotels in Ooty , Hotels in Nainital, Hotels in Coorg , Hotels in Manali

2. Explore the historical monuments in Delhi

Featuring a perfect blend of history and modernity, the capital city of India is a delight for different types of travellers. And if you are someone who loves exploring historical places, Delhi is a must-visit. The city, which has seen the rise and fall of several empires in the past, is dotted with monuments and structures that speak volumes about its rich history, heritage and culture.

• Places to visit: Red Fort , Humayun’s Tomb , India Gate , Purana Qila , Jama Masjid , Agrasen Ki Baoli , Qutub Minar and Tughlaqabad Fort
• Places to stay: Hotels in Delhi

3. Admire the backwaters in Kerala

Located in the southern part of India, Kerala is one of the best places to visit in the country. Apart from unspoilt beaches, scenic beauty and delectable cuisine, the state is famous for its mesmerising backwater cruises in different types of houseboats. Cruising the backwaters while soaking in the beauty of the surroundings is one of the best things to experience here.

• Places to visit: Alleppey , Kuttanad, Kumarakom, Kocho, Thiruvallam, Kollam and Kozhikode
• Places to stay: Hotels in Kochi , Hotels in Ernakulam

4. Enjoy the colourful culture of Thar Desert

Spread over Rajasthan, Gujarat, Haryana and Punjab, Thar or ‘The Great Indian Desert’ is known for its rich human culture, sand dunes, colourful festivals and a wonderful collection of flora and fauna. This desert is mostly popular for camel safaris along the rolling sand dunes of Jaisalmer, Jodhpur, Bikaner and Pushkar. What’s more, you can enjoy overnight desert camping, star gazing, jeep safari, traditional cultural performances, Rajasthani food and stunning sunrise and sunset views over the sand dunes.

• Places to visit: Bikaner, Pushkar, Jodhpur , and Jaisalmer
• Places to stay: Hotels in Jaipur  

5. Trek in the Himalayas

If you are a nature lover and adventure seeker, a trek in the Himalayas will fill you with wonderful memories. There are multiple trekking routes of different difficulty levels, so you can choose a suitable one and satiate your adrenaline rush. The natural beauty of the routes and stunning views of snow-capped mountains, deep valleys, milky-white streams and flower-covered meadows are sure to leave you mesmerised.

• Popular Trekking Routes: Hampta Pass Trek, Valley of Flowers Trek, Rupin Pass Trek, Har Ki Dun Trek, Bali Pass Trek, and Goecha La Trek.
• Places to Stay: Hotels in Dehradun

6. Pay your respects at the temples in Varanasi

Located on the left bank of the holy River Ganga, Varanasi, the spiritual capital of India, is the ultimate pilgrimage destination for Hindus around the world. It is known for the famous Kashi Vishwanath Temple dedicated to Lord Shiva. The city reportedly has 23,000 temples and 88 Ghats. The divine Ganga Aarti performed at Dashaswamedh Ghat every evening is one of the best things to experience in Varanasi.

• Places to visit: Kashi Vishwanath Temple, Kaal Bhairav Mandir, Maa Annapurna Mandir and Sankat Mochan Mandir
• Places to stay: Hotels in Varanasi

7. Find inner peace in Auroville

When it comes to inner peace and spiritual enlightenment, Auroville is the place to be. Auroville is a universal town where men and women from any country can live in peace and harmony. The town is known for housing the popular Matrimandir or ‘Mother’s Shrine’ where people can practice integral yoga for mental peace and overall well-being. This dome-styled gold-plated structure is the main centre of meditation in Auroville.

How to Celebrate World Tourism Day Outside India

If you love travelling to different countries, you can plan a trip to one of these places to celebrate this important event.

1. Explore the beautiful landmarks in New York

Known for its towering skyscrapers, stunning landmarks, lively nightlife and endless energy, New York is a wonderful place for different types of travellers. When it comes to points of interest and landmarks, the city has many unique and iconic attractions. Apart from the famous Statue of Liberty, other popular landmarks here are the Empire State Building, Bryant Park, Brooklyn Bridge, Times Square, Central Park, and the American Museum of Natural History, to name a few.

2. Enjoy the beaches and nightlife of Phuket

If you are planning a beach vacation outside India, Phuket is a wonderful destination. The largest island of Thailand houses many offshore islands, beautiful beaches, lively markets and vibrant nightclubs, bars and discotheques for enthusiasts. From spending time on the sandy shores of Patong Beach and enjoying the nightlife on Bangla Road to exploring Phuket weekend night market and taking a trip to Phi Phi Islands, there are so many amazing things to do here.

3. Spend some peaceful time in Bali

A famous island in Indonesia, Bali is a wonderful destination for a laidback vacation. It is dotted with many beautiful beaches where you can spend some leisurely time, take a boat ride, surf, dive, or spot dolphins. What’s more, Bali is known for its picturesque temples, scenic rice terraces, milky-white waterfalls, tranquil yoga retreats and vibrant local markets. The island has some of the best coral reefs that are worth exploring. All in all, this lovely island is ideal for a peaceful getaway.

4. Soak in the beautiful landscapes of Iceland

Located near the Arctic Circle, Iceland is one of the most dreamlike places to visit in the world. This beautiful and sparsely populated country is known for its unique and dramatic landscapes that will transport you to a different world altogether. The country is a mind-blowing concoction of waterfalls, glaciers, hot springs, mountains, active volcanos, lava plains and lakes. Iceland is also one of the best places in the world to see the beautiful Northern Lights.

5. Experience the heritage of England in London

A leading tourist destination in the world, London has something for everyone. Apart from popular attractions, such as the London Eye, Buckingham Palace, Westminster Abbey, Tower of London, Big Ben and Parliament, the city houses many museums and art galleries that have preserved the culture and heritage of this historic city. London boasts a vibrant nightlife and some of the finest fashion boutiques as well.

6. Revel in the culture and fashion of Paris

The capital city of France is one of the most important European cities and cultural centres known for its arts, fashion, music and entertainment scenes. Paris is home to many cultural sites and architectural wonders that are worth a visit. Louvre Museum, Rodin Museum, Musee Picasso, Montmartre, Eiffel Tower, The Notre Dame Cathedral and Opera Garnier are some top attractions here. Moreover, Paris is known for its chic designer boutiques, flea markets and vintage shops selling the trendiest products. The city has some huge shopping outlets as well, such as Galeries Lafayette Haussmann, Westfield Forum des Halles and Italie 2. The delectable French cuisine, wine and cheese are too good to be missed.

7. Get a huge adrenaline rush with adventure sports in New Zealand

Featuring beautiful coastlines and mighty mountains, New Zealand is ideal for adventure sports enthusiasts. From jet boating, zip lining, zorbing and bungy jumping to sky diving, kayaking, sailing, hiking and mountain biking, there is no dearth of adventure activities in the country. Queenstown in New Zealand is especially ideal for adventure seekers.

Now that we have come to grips with the COVID-19 pandemic, transforming and revitalising the tourism sector is the need of the hour. The pandemic had hit the global tourism scene unbelievably, but on this World Tourism Day 2023, rethinking tourism can help prepare the industry for similar challenges in the future. And it can inspire travellers to continue exploring with new vigour.

How Tourism Should Invest to Contribute to the SDGs?

Tourism can play a significant role in contributing to the United Nations Sustainable Development Goals (SDGs) by adopting sustainable practices and investing in initiatives that align with these goals. Here are several ways in which the tourism industry can invest to support the SDGs:

• Sustainable Infrastructure Development: Invest in eco-friendly and energy-efficient infrastructure, including hotels, transportation, and attractions, to reduce the carbon footprint of tourism. Develop sustainable accommodations that incorporate renewable energy sources, efficient water management, and waste reduction systems.
• Community Engagement and Empowerment: Invest in local communities by promoting community-based tourism initiatives, ensuring that local people benefit economically and socially from tourism.
• Preservation of Natural and Cultural Heritage: Invest in the conservation of natural and cultural sites by contributing to their maintenance and protection. Develop responsible tourism practices that minimize the impact of visitors on sensitive ecosystems and historical sites.
• Education and Awareness: Invest in educational programs and campaigns to raise awareness among tourists about responsible and sustainable travel practices. Educate tourists about the cultural and environmental significance of the places they visit, fostering a sense of responsibility and respect.
• Reducing Plastic Waste: Invest in plastic reduction initiatives by eliminating single-use plastics in hotels and tourism facilities. Promote reusable and recyclable alternatives and encourage tourists to reduce their plastic consumption.
• Transportation and Mobility: Invest in sustainable transportation options, such as electric buses, cycling infrastructure, and pedestrian-friendly city planning. Promote public transportation and reduce the carbon emissions associated with tourism-related travel.
• Water and Energy Conservation: Invest in water and energy conservation measures within tourism establishments to reduce resource consumption. Promote the use of renewable energy sources, such as solar or wind power, in hotels and attractions.

Q. What is the World Tourism Day theme 2023?

A. The World Tourism Day theme for 2023 is Tourism and Green Investments.

Q. Where is the International Tourism Day 2023?

A. International Tourism Day 2023 will be held in Saudi Arabia.

Q. What is celebrated on 27 September?

A. World Tourism Day is celebrated on 27 September every year.

Q. Who is the father of World Tourism Day?

A. The father of World Tourism Day is Dr. Ignatius (Igor) P. Skrzyniarz. He was a Polish-American journalist and a key figure in the establishment of World Tourism Day.

Q. Why is India famous for tourism?

A. India is famous for tourism due to its rich cultural heritage, diverse landscapes, and a wide range of experiences, from historic monuments like the Taj Mahal to scenic natural beauty in places like Kerala.

Q. Why is World Tourism Day celebrated?

A. World Tourism Day is celebrated to promote awareness of the importance of tourism for cultural, social, and economic development and to foster sustainable tourism practices.

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World Tourism Day 2023 – Know what’s in store for us

Times of India TIMESOFINDIA.COM / TRAVEL NEWS , WORLD / Created : Sep 27, 2023, 08:00 IST

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The United Nations World Tourism Organisation (UNWTO) has kept the theme Tourism and Green Investment this year. As per United Nations World Tourism Organisation, it has become imperative for the stakeholders to invest better post … Read more

The United Nations World Tourism Organisation (UNWTO) has kept the theme Tourism and Green Investment this year. As per United Nations World Tourism Organisation, it has become imperative for the stakeholders to invest better post Covid-19 pandemic. To do that, right investment or better targeted investments is the key. Investing in sectors that will benefit the people and work wonders for the environment at the same time. Read less

More from Travel News

History and impact of World Tourism Day

What is tourism and green investment.

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The United Nations World Tourism Organisation (UNWTO) has kept the theme Tourism and Green Investment this year. As per United Nations World Tourism Organisation, it has become imperative for the stak...

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Create a perfect space in every place.

Rajasthan accounts for 76% of the bookings for culture and heritage travel: OYO’s World Tourism Day Report

• As per the report, Jaipur is the most popular cultural and heritage destination, followed by Agra, Mysore, Udaipur, and Jodhpur  
• Among spiritual destinations, Varanasi takes the lead, followed by Tirupati, Puri, Amritsar, and Haridwar  

India is known for its diverse attractions that that transcend the typical allure of beaches, mountains, and big cities. Known as the cradle of spirituality, culture and heritage, India’s diverse landscape provides unique experiences for travellers in pursuit of self-discovery. Tracking travel trends across India, OYO has published its World Tourism Day report focusing on India’s top spiritual, culture and heritage destinations.   

Cultural Travel Trends: Jaipur Reigns, Thekkady Sees Maximum Growth

As per the data analysed between January 2023 and June 2023, Jaipur has emerged as the top cultural and heritage destination, followed by Agra, Mysore, Udaipur, and Jodhpur. Interestingly, Rajasthan alone contributes to 76% of the top bookings in this category, with Jaipur observing over 60% of the total bookings. This indicates a strong desire among travellers to explore the rich heritage and culture of the state.   

In term of growth, Thekkady, situated near Periyar National Park in Kerala, takes the lead with a 103% increase in bookings compared to the same period last year, followed by Mysore at 42%, showcasing a growing preference among travellers for the Southern states.  

Top Heritage Destinations- Zone Wise  

North- Agra  

South- Mysore  

West- Jaipur  

East- Bodh Gaya  

Spiritual Travel on the Rise: Varanasi Leads, Puri Soars

The spiritual travel category is also witnessing a steady growing in India, fuelled by the desire to pursue enlightenment and self-discovery among millennials and Genz. Among the top spiritual destinations, Varanasi continues to take the lead with 33% of the bookings, followed by Tirupati, Puri, Amritsar, and Haridwar. Compared to H12022, Puri has clocked the maximum growth this year at 22%, followed by Haridwar and Amritsar at 18% and 11% respectively. Other destinations that continue to witness an uptick in demand in this category are Shirdi, Deoghar, Mathura, Vrindavan, and Madurai.  

Top Spiritual Destinations- Zone Wise  

North- Amritsar  

South- Tirupati  

West- Shirdi  

East- Varanasi  

  Commenting on the summer travel trends, Shreerang Godbole, Chief Service Officer – OYO said: “As we celebrate the diversity of India’s travel landscape this World Tourism Day, we are happy to observe a shift in travellers’ preferences. More and more people are prioritizing meaningful experiences over luxury and materialism. Spiritual and cultural travel has always been important for India’s tourism, but it’s interesting to see how much it has grown in recent years. Destinations like Varanasi, Tirupati, Puri, and Rajasthan have consistently been popular since 2021.  As India’s interest in cultural and spiritual travel grows, we’re committed to supporting local hotels and homeowners, creating job opportunities and boosting the local economy in the process.”  

Empowering Entrepreneurs Across India

OYO has consistently been focusing on expanding its presence across offbeat destinations in India, providing a platform for budding entrepreneurs in these areas to thrive. Recently, OYO partnered with the Government of Jammu & Kashmir to launch a state-wide initiative – ‘Crown of Incredible India’ to facilitate opening of homestays across 75 villages in the state and create self-employment opportunities. In a similar vein, OYO has ventured into agri-tourism in Ekta Nagar, enabling local farmers to diversify their income by setting up homestays. OYO has also announced plans to open 50 hotels in Ayodhya, contributing to the development of the tourism industry in the city.  

Chetali Joshi is a communications professional with over 4 years of industry experience. Currently, she is working as Communications Lead - Consumer, Tech and OVH Germany at OYO

Puno Advance continues to grow, with our latest immersive entertainment center now open at Horizon Tower in Malviya Nagar, Jaipur.

• PUNO Adventure & Trampoline
• PUNO Advance
• PUNO Junior
• Pots & Plates
• Testimonial
• Waiver Form

Celebrate this World Tourism Day with a Memorable Long Weekend 2023 at Puno

Tourism is one of the most vibrant industry in the commercial ecosystem, wherein this service industry is believed to thrive upon spreading smiles & happiness. Any individual who’s planning for a vacation or an outing to spend some jovial moments with their loved ones, desire a place serene to their expectations.

Capitalizing on the same, today there are multiple options where one can find their perfect mix of expectations that includes, entertainment, fun, relaxation & can rejuvenate themselves to unwind and throttle their performance levels northwards post such a splendid experience as desired.

World Tourism day  is a unique way to mobilize different categories of the tourism players, right from resort owners to the experiential Entertainment providers, who have taken the baton ahead of supreme customer service delivery & have created a milestone in their own way for their specific industry.

Speaking about the industry specific achievements & milestones, “PUNO” has created a niche for themselves as far the indoor Entertainment Industry is concerned, whereby PUNO is the only indoor entertainment operator to be awarded by the GOI under start-up India campaign for its unique & out-of-the-box composition.

“PUNO” commenced its journey with the PILOT project in the pink city of Jaipur one of the go-to tourist destination in the Indian subcontinent region, as India’s 1st Indoor Adventure & Trampoline Park. With the phenomenal response received from the guests and the society at large, PUNO has expanded to 3 locations now establishing its Pan India footprint in  Jaipur ,  Raipur  &  Pune .

With the growing literacy levels & the influence of Social Media in the decision making process, today’s generation believes in choosing a destination which is not only social media friendly but also stands true on the rising customer service delivery expectations.

Once a guest steps in at any of the centers of PUNO & PUNO Advance, they are welcomed with utmost hospitality & a myriad fun-filled activities alongside a fun centric vibe that will surely sweep them away during this long weekend marking the celebration of  World Tourism Day 2023 .

PUNO Advance is a synonym of entertainment where a plethora of fun-filled games await to take your experience to a different level; with Augmented Bowling Lanes, India’s 1st VEX FREEROAM VR along with a dedicated VR arena & next gen arcade games, will surely make the guests relive their childhood days while migrating them the  Future of Entertainment .

The embedding vibe of indoor entertainment with striking ambience alongside a dedicated sports Lounge styled in the name of POTS & PLATES takes your experience to the whole new level, where the guests can not only enjoy their favorite sport games & tournaments on screen but can also engage themselves while playing real time games, like that of Augmented Bowling among others.

With the World Tourism Day 2023 round the corner encompassed with the Long Weekend this makes PUNO a perfect destination for your family & loved ones to share the laughter and those unforgettable loving moments.

This long weekend, seize the opportunity to experience the thrill of Puno, India’s first multifaceted indoor entertainment park. It’s not just a getaway; it’s an unforgettable journey filled with Adventure that promises fun, excitement, and memories to cherish. Join us in Puno for a long weekend filled with bouncing, laughter, and adventure!!

Conclusion:

As you prepare to celebrate  World Tourism Day this year, consider Puno as your destination of choice and make a memorable long weekend 2023. Plan your trip, book your accommodations, and create memories that resonate with the spirit of exploration and adventure.

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Everything you need to know about space tourism

Posted: October 12, 2023 | Last updated: October 12, 2023

Between floating in weightlessness, witnessing 16 sunrises a day and gazing into the infinite void, space travel sure sounds like an out-of-this-world experience. And now, it’s no longer a thing of the future.

That’s right, soon interstellar awe will be open to (almost) anyone, as billionaires Richard Branson, Jeff Bezos, and Elon Musk are pushing the space tourism industry to a higher orbit.

What is space tourism?

Well, it’s almost like regular tourism: travel for recreational and leisure purposes… but in outer space. Some organizations like the Commercial Spaceflight Federation and the Citizens in Space project prefer to use the terms “personal spaceflight” or “citizen space exploration,” though.

In a nutshell, it’s space travel for non-astronauts.

Who can travel to space?

Anyone ! Well, that is, anyone with enough money. No need to have any previous science qualifications or NASA training, especially since a trained crew will escort tourists on their galactic journey.

According to Virgin Galactic, future space tourists will be between 10 and 90 years old, and come from diverse professional and cultural backgrounds.

The only thing you need? The desire to explore the universe!

What is orbital travel?

The main difference between orbital and suborbital flights lies in the trajectory and speed of the vessels.

To go into orbit, a rocket or spaceship needs to follow a path that goes around the Earth at the very fast minimum speed of 7.7 kilometres (4.8 miles) per second, in order to keep circling and never fall back down.

It allows astronauts and travellers to stay in space for extended periods of time, hence it is for now the preferred type of flight.

What is suborbital travel?

A suborbital flight , which is what Branson and Bezos did, “just” requires enough energy to blast off to space and then naturally fall back to Earth, making a huge arc.

It requires less energy and is less costly than orbital flights, thus opening doors for relatively affordable space tourism in the future.

Passengers would experience up to six minutes of weightlessness and a grandiose view.

How do you prepare?

Although Virgin Galactic doesn’t explicitly list its physical requirements, they did say astronauts would have to pass certain medical checkups and training programs. Blue Origin, on the other hand, has said that training for suborbital trips will only take a day.

And of course, any space tourist will also have to pass a series of thorough tests to determine whether they’re fit to fly up there.

Once in space, you may have to perform small bouts of exercise to prevent muscle wasting , which takes place after just seven days.

What is lunar tourism?

As its name hints, lunar tourism is the project of sending paying travellers to the moon. The first one could happen as soon as 2023, and would consist of a loop flight.

But three types of lunar tourism could be available in the near future: circumlunar trajectory, lunar orbit, and even lunar landing.

How cool would it be to say to someone, upon returning from a lunar vacation, “I’ve literally loved you to the moon and back”?

Where does space tourism take place?

Admittedly, space is a vast place. So where exactly would tourists go ?

First, any space travel begins with the Kármán line , which lies at 100 kilometres (62 miles) above sea level and is commonly accepted as the limit between Earth’s atmosphere and outer space.

Then, there are several options: orbital, suborbital, and lunar space tourism.

Have touristic space travels already occurred?

Yes! From 2001 to 2009, the Russian space agency and the U.S.-based space tourism company Space Adventures took seven (very wealthy) members of the public for several orbital space travels to the International Space Station.

The flights took place aboard the famous spacecraft Soyuz but stopped in 2010, since the crew of actual astronauts grew bigger and left no more seats available for paying space tourists.

Who were the first space tourists?

The American businessman Dennis Tito became officially the first space tourist in April 2001, when he stayed for seven days on the International Space Station.

He was followed by six multimillionaire fellows from various countries: South African entrepreneur Mark Shuttleworth, American scientist Gregory Olsen, Iranian engineer Anousheh Ansari (the first female space tourist), Hungarian-American computer programmer Charles Simonyi, British video game mogul Richard Garriott, and Canadian businessman Guy Laliberté.

On July 11, 2021, billionaire Richard Branson, along with three Virgin Galactic employees and two pilots, reached an altitude of 85 kilometres (53 miles) above Earth aboard his Virgin Galactic rocket plane, the Unity. Less than 10 days later, on July 20, the world’s richest man, Amazon’s Jeff Bezos, briefly entered space on Blue Origin , his private space company’s reusable rocket. He was joined by his younger brother Mark, Dutch teenager Oliver Daemen, and Wally Funk, who, at 82 years old, became the oldest astronaut.

Who would be the space tourism “agencies”?

Unlike past tourism experiments, which took place aboard vessels sent off for scientific purposes, future travels will happen on private companies’ flights set up solely for space tourism.

Those pioneering aerospace companies are Richard Branson’s Virgin Galactic ; SpaceX, founded by Tesla co-founder Elon Musk ; and Blue Origin , created by Amazon founder Jeff Bezos.

When will space tourism happen?

Sooner than you think. According to Forbes , Virgin Galactic’s successful trip means the company could start sending civilians up into space as soon as early 2022. Likewise, Blue Origin, which has a Federal Aviation Administration licence for human space travel through August 2021, could officially enter the space tourism game by early 2022.

How much will it cost?

It’s not exactly clear at the moment, but there have been some indications. For example, Virgin Galactic began selling ticket reservations for US$250,000 and sold roughly 600, before a test crash in 2014 brought sales to a halt. They’re expected to start selling tickets again in 2022, but at a much higher price.

It was reported in 2018 that seats on Bezos’s Blue Origin would also cost in the ballpark of US$200,000 to US$300,000, but that could change given how high demand is. At a recent auction, the winning bid for a seat aboard the company’s first spaceflight was a whopping US$28 million .

The bottom line is, those hoping to take a trip around the stars will either need to know someone or have hundreds of thousands (likely even millions) of dollars to spare.

How do we get there?

The development of space tourism vehicles is still an ongoing project.

But a few options already exist, like Virgin Galactic’s spaceplanes that can carry up to eight people, or SpaceX’s Dragon spacecraft , launched by the Falcon Heavy rocket.

Blue Origin’s New Shepard looks more like a regular rocket that takes off and lands vertically, but also claims to offer the biggest windows of any spacecraft—a good selling point. It comfortably sits six people and is fully autonomous, meaning no pilot onboard.

What does it feel like?

Needless to say, travelling to space is no walk in the park.

You’re eager to experience the joys of floating in microgravity? You better also get prepared to endure several physical discomforts: nausea and sea sickness, dizziness, headache, disorientation, puffy face, and bloodshot eyes.

But astronauts and previous space tourists agree that the body adjusts fairly quickly, getting used to its spatial environment in about three days.

Is it safe?

Safety is a reasonable concern , considering the many hazards involved in space travel: the probability of a crash, exposure to cosmic radiation, and even unknown dangers that could emerge with this new industry. But here is the real question for any adventurer: is the thrill worth the risk?

What is the food like?

For many tourists, food is a crucial criterion for a successful vacation. But outer space is no place for gourmets, at least not yet. Interstellar tourists can expect to enjoy mostly canned, modified, and pre-packaged meals (such as space burritos and freeze-dried ice cream). But soon, thanks to NASA’s veggie farm , space tourists might be able to savour space-grown salads.

What about the accommodations?

Orbital space travel allows you to stay up there for a few days or even weeks. At that point, you might want to stretch your legs outside of the spacecraft, right? Well, in the future, space stations could be used as hotels: the Genesis inflatable habitats by Bigelow Aerospace and the Space Island Project are existing examples. Make sure to book a room with a view of planet Earth!

How to pack a space suitcase?

Packing a suitcase for a trip through the cosmos is actually less of a headache than doing so for a weekend vacation on Earth. Just keep in mind that it’s impossible to do laundry in space, so pack clothes accordingly : stock up on underwear, light clothing (space station temperature is controlled at about 22 degrees Celsius, or 72 degrees Fahrenheit), and exercise outfits. Outerwear will be provided: an orange suit for takeoff and re-entry, and a white one for potential space strolls.

Is it eco-friendly?

With ecotourism being a growing trend and concern over the last few years, the question is legitimate. Well, bad news: space travel could have a negative impact by accelerating global warming . This would be caused by the black carbon released into the stratosphere after suborbital launches. But of course, entrepreneurs in the industry claim that the carbon footprint of space tourism would be minimal. The truth is, rockets emit 50 to 100 times more CO₂ per passenger than a regular flight. Considering that Virgin Galactic plans to do 400 trips per year, that’s a lot of CO₂ entering the atmosphere.

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