The best of China: 14 places you won’t want to miss

Feb 21, 2024 • 5 min read

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From vibrant cities to jaw-dropping natural wonders like Zhangjiajie, here are the places in China you won’t want to miss © siraphat / Shutterstock

In  China , antiquity and heritage meet 21st-century innovation and lighting-fast development.

This is a country packed with highlights – so many that it might be hard to craft a manageable itinerary. Start by immersing yourself in one of China's gigantic, sprawling cities – which contain plenty of frantic energy, but hidden pockets of serenity, too. Take a break from the crush by soaking up China's natural scenery – think jagged peaks and pine forests draped in a sea of mist that look like they've been lifted straight from one of the country's masterpiece scroll paintings. As one of the world's most ancient civilizations, China also offers wonderful opportunities to explore astounding relics from its millennia of history. 

Don't know where to start? Whether you dream of gilded temples, boisterous urban environments, fabulous food or the wonders of the Great Wall, here are our picks of the best places to visit in China.

Imperial shopfronts in a traditional hutong district, Beijing, China

One of the world's greatest cities and China's absolute can't-miss destination, Beijing is home to many of China's big-ticket attractions: the Forbidden City, the Great Wall, Tiananmen Square , the Summer Palace and more. But its appeal goes well beyond blockbuster sights. Get lost among its labyrinth of traditional hutongs (alleyways), marvel at its cutting-edge modern architecture, feast on Peking duck and a million other dishes from across the country, check out the local indie music scene, admire Ming-dynasty ceramics, drop by a traditional teahouse or enjoy a boisterous evening sampling the local baijiu  (sorghum wine).

Buddha scultpures in the Mogao Caves, Dunhuang, China

2. Mogao Grottoes, Dunhuang

Along the ancient Silk Road, the atmospheric frontier town of Dunhuang is home to one of the world's most important collections of Buddhist art. Among more than 490 Buddhist caves in the area, the mural and statue-filled Mogao Grottoes represent perhaps the zenith of Buddhist artistry in China.

Tourists on a viewing platform at Tiger Leaping Gorge, Yunnan

3. Tiger Leaping Gorge, Yunnan

One of China's most famous treks, this 22km (14-mile)  hiking trail winds through a World Heritage-listed gorge in Yunnan that is one of Asia's most striking landscapes. Framed by spectacular snow-capped mountains and the scenic Jinshajiang River, the natural monument plunges to depths of 3900m (12,795ft), making it one of the deepest gorges in the world.

The head of the Le Shan Buddha

4. Le Shan, Sichuan

Standing at the confluence of two rivers, the monumental 1200-year old Buddha image  at Le Shan is carved directly into the rock face. World Heritage–listed, the extraordinary monument stands 71m (233ft) tall and 28m (92ft) wide, making it the largest ancient Buddha in the world. Whether you're spiritually included or not, coming face to face with this sculpture is quite a moving experience.

The nighttime skyline of Shanghai, China

5. Shanghai

Glitzy, elegant, historic and cosmopolitan: everything you've heard about Shanghai is true. Just take a stroll through the French Concession or along the Bund , and you'll see for yourself. From the grand display of 1920s architecture to the city's sophisticated restaurants and rooftop bars to the sci-fi neon-lit skyscrapers across the bay, Shanghai is the past and future China brought to vivid life.

A young man looks off the side of the Great Wall of China

6. The Great Wall

Snaking through China's majestic mountainous terrain, the spectacular  Great Wall is the nation's most iconic landmark. Built over two millennia, this awe-inspiring, 21,196km-long (13,170-mile-long) fortification is a true marvel of human accomplishment. In fact, it's not one wall but many, stretching from the east coast all the way to the far western desert. The most easily accessible stretches can be reached by car from Beijing.

A caretaker with baby pandas, Chengdu

With its charming teahouses, lively nightlife and fiery Sichuan food, Chengdu is one of China's most popular cities for travelers. But most folk visit here for one reason: pandas. And while you'd be very lucky to spot one in the wild, sightings are guaranteed at the Giant Panda Breeding Research Base . Other draws of this inland regional capital include temples, pavilions and museums devoted to the culture of the ancient Shu kingdom.

Pastoral landscape on Yulong river, Yangshuo, China

8. Karst peaks, Guilin

Spanning the distance from Guilin to Yangshou , the picture-perfect karst-limestone peaks offer an extraordinary backdrop to the scenic Li River and rice paddies. Grab a bicycle or board a raft to tour this beautiful countryside, passing farmers and water buffalo along the way.

A spread of dim sum, Guangzhou, China

9. Guangzhou

This vibrant and dynamic  megacity is one of China's most fascinating hubs. You'll find an intriguing mix of old and new in a city where skyscrapers nudge the clouds, and monks shuffle around 1500-year-old Buddhist temples. But it's the Cantonese cuisine that lures in many, with some of the finest dim sum in all of China.

A woman in traditional dress walks through the terraced rice paddies of Longji, China

10. Longji Rice Terraces, Guangxi

You'll find rice paddies all over China – but few are as spectacular as the ones in Longji , built against a backdrop of lush mountains. Walks here lead to viewpoints overlooking sculpted, iridescent green terraces with swirling patterns resembling the contours of a giant thumbprint.

The Terracotta Warriors of Xi’an, China

11. Terracotta Warriors, Xi'an

Unearthed in Xi'an by unsuspecting rural workers in 1974, this enigmatic army of life-sized statues remains of the world's most remarkable archaeological finds. Dating back 2200 years, they were built to protect the underground tomb of Emperor Qin Shi Huang. Needless to say, meeting the warriors face to face is an experience you'll never forget.

People and street vendors in the Muslim Quarter in Xi’an, China

12. Xi'an

In a country where cities seemingly spring up overnight, this is one of the oldest and grandest. Known to most for its extraordinary Terracotta Warriors, Xi'an is also remarkable in its own right – notably as the beginning of the Silk Road, a trade route with a legacy that remains intact within its atmospheric Muslim Quarter .

Visitors on the glass cliff walk at Tianmen Mtn, Zhangjiajie, China

13. Zhangjiajie

Rising dramatically from the subtropical forests of northwest Hunan , the pinnacle rock formations of  Zhangjiajie inspired the scenery in the film Avatar (2009). Take it all in as you walk over a vertiginous glass-bottom suspension bridge floating 300m (984ft) above ground. If that's not daring enough, you can bungee jump off it, too.

As side gate of the Hall of Preserving Harmony on a snowy day, Forbidden City, Beijing, China

14. Forbidden City, Beijing

Among China's imperial sights, none can compare in size, grandeur or mystique to Beijing's Forbidden City . Built between 1406 and 1420, this sprawling palace was off-limits for 500 years until the overthrow of the last Qing emperor in 1911. Today, it's very much open to the public, attracting nearly 20 million visitors each year. Despite the crowds, its massive scale remains humbling.

This article was first published October 2021 and updated February 2024

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20 China Youtubers to Watch in 2021

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One of the best ways to see life up close in China is to watch videos from expats currently living here. These China Youtubers document their daily lives, travel experiences, and cultural encounters in China in 2021. They also offer tips and advice for living as an expat in China.

Follow these 20 Expat Youtubers in China to get an inside look at life abroad here!

There are so many people creating awesome content about living in China, so it’s not a comprehensive list of all the Youtubers in China. This short list contains expats who currently and actively create videos about China for a mostly English-speaking audience in an informative, entertaining, or inspiring way (and mostly non-politically as well). List in no particular order.

Do you have other inspiring and helpful China Youtubers to recommend? Comment below!

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1. Blondie in China

Amy is from Australia and has been travelling around China on and off for the last 5 years now. She loves to share her crazy adventures and delicious food finds, and loves to spread positive vibes. *While not in China atm she will be back soon!

2. We Are Nico

In 2017 Nico moved to China and started making videos on YouTube with her husband Jack. Together they produce city guides, travel videos, and cinematic content about their life here in China as well as the rest of Asia and beyond.

3. Rafa Goes Around

Rafael has been living in China for more than 5 years and is currently based in Shenzhen. He creates videos about life as an expat and explores the language, the food, and customs, and also shares about his son.

4. Elevated Trips

Ben has been an adventure travel guide for over 20 years and loves exploring remote mountains and new places. He runs an adventure travel business called Elevated Trips and shares digital media about western China and Tibet.

Dettmar is based in Shanghai, shooting everything from tech and travel to Chinese snacks and life in China Q&A’s.

6. Austin in China

Austin is an American expat currently living in Chengdu, China. He has been in and out of China since 2011 and is always on the lookout for the next thing to film and share about his life here. Discover what China is really like from someone who lives here!

7. Alex Absolute

Alex Absolute is a Brit living in China – check out his adventures in Wenzhou, a city in the southeastern Zhejiang Province. He creates videos about Chinese traditions, marriage and family life in China, travel, and more.

8. Lettice Travels

Lettice moved from England in 2016 and has worked as an ESL teacher since. In her first year she taught English at a college in Guizhou province then moved to Beijing to teach at a university (and is where she currently resides still). On her channel she shares information about her life in China, ranging from teaching to food to beauty to side hustle jobs to technology.

9. Journey Miles Away

In 2020 the Miles family started their journey across the world to Shenzhen, China. They wanted to live life on the edge and to experience life on their own terms regardless of what people say. Follow to see their family life and adventures abroad.

10. Jerry Goode

Jerry Goode is the 1st ever YouTube Channel to travel to 668 Cities & Towns in China starting 2021. He doesn’t just show you China, he shows you what it’s feels like here.

11. GarciaFamily4

The Garcias are a family of 4 from the U.S. that recently moved to China for work. They share their family adventures and experiences on their channel in vlog style, from Chinese food and travel to what it’s like raising kids abroad.

12. Rachel Meets China

Since coming to China 5 years ago, Rachel has lived in 3 cities and traveled to 24 Chinese provinces with the goal to see them all. She loves documenting her China travel experiences and enjoys sharing about expat life in China.

13. Lauren’s China Life

Lauren is an American expat who has been living in China since 2015 as an ESL teacher to high school and middle school students. She vlogs about her daily life, teaching ESL, and eating in China as an expat. She shows you a little bit of everything when it comes to expat lifestyle in Beijing, China.

14. Mexicanos en China

Max and Noelia upload every week about living and traveling in China. From trying food and studying Chinese, to traveling around the country and cultural differences between the East and West, they’re an entertaining and informative channel to watch!

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Aleese lives in Beijing, China and vlogs about her daily life, her travels, weird Chinese food, and more! She likes to balance tips for living or traveling in China, with just everyday life adventures.

16. Go Yvon

Yvon has lived in China for 10 years! On her channel you will find videos about her life in Beijing and travels all around in China. She also creates content about going green and sustainability.

17. Two Tickets Around the World

James and Keli are from Kansas and currently live in China teaching English. They’ve been to over 15 countries together and document their travels all around China as a couple.

18. The Name is Char

In 2017 Char moved to China and started producing expat guides, travel videos, and teaching content about her life in China. She often shares about her experience studying for the HSK and fun activities she tries with her Chinese boyfriend and his family.

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Ana is a nutritionist who travels around the world. She vlogs about healthy living abroad and cool experiences to try in Shanghai and in China.

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China is a huge country and there are so many expats living here! Are there other China Youtubers I should add to this list? Let me know in the comments!

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The best China YouTube channels

Posted by Olivia Seaton-Hill | Updated October 29, 2021 | Tech

The best China YouTube channels

Looking for the best YouTube channels about China?

Even though I’ve been living in China for almost three years, I still love watching other people’s adventures on YouTube.

It’s the inspiration I need to plan my next trip. It’s the comic relief I need to make peace with the fact that living abroad comes with challenges. And it’s the motivation I need to start documenting my own travels!

For you, it could be the kick in the butt you need to get yourself over to China to work , study or travel.

So, in no particular order, here are the best China YouTube channels.

1. Blondie in China

https://www.youtube.com/watch?v=Ad3n3IZydCc Video can’t be loaded because JavaScript is disabled: This city eats 100 million ducks per year?!? (https://www.youtube.com/watch?v=Ad3n3IZydCc)

Amy Lyons has traveled all over the country on and off for around five years. She calls herself a ‘professional tourist’ and it’s easy to see why.

She has a lot of energy and presents China to audiences in a lively and vibrant manner.

She’s stayed in many types of accommodation from luxury hotels to the dingiest hostels, and she does her best to present to viewers all that China has to offer.

Clearly Amy loves China and she endeavors to share this passion and enjoyment with those who watch her videos. Her content is entertaining, lighthearted yet also insightful, and her followers clearly agree.

Her Chinese language skills are pretty impressive too!

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While on a visit home to Australia, she even did a series of vlogs exploring Chinese food with her family.

This allowed her to keep her YouTube channel relevant while taking a break from China, but also gave a unique insight into Chinese culture overseas.

So while this small collection wasn’t filmed in China, it’s definitely worth checking out.

With her knowledge of Chinese food, Amy managed to source pretty authentic dishes despite the West’s common misrepresentation of Chinese cuisine.

Her dad’s extortionate and rather large bowl of ‘málàtàng’ (麻辣烫) is a comical highlight, and also an incredibly easy mistake to make!

If you’re still curious about food in China, you can check out this article about some of the country’s most popular dishes.

https://www.youtube.com/watch?v=pfTs2y0WBn4 Video can’t be loaded because JavaScript is disabled: 15 Things I Wish I Knew Before Moving To China (https://www.youtube.com/watch?v=pfTs2y0WBn4)

This female vlogger hails from the UK but is now based in Beijing.

She has spent around seven years living, working and making YouTube videos in China with her husband, Jack.

She covers the usual topics such as food, travel, city guides and daily life. Her content ranges from street shots to on-camera Q&As and often features cinematic shots as well.

What Nico does well is audience engagement.

She will often open the floor to her YouTube and Instagram followers asking them to submit their questions and experiences.

This allows her to inform and educate those who are curious about life in China , but it also allows her to empathize with those who have experienced the highs and lows of living in China.

Nico doesn’t sugarcoat the reality of living in a foreign country, acknowledging that it can be frustrating at times. However, after so many years here, you can assume – and see for yourself – that the good times far outweigh the bad for her.

This is why I regard it as one of the best China YouTube channels.

Her video about getting married in China is super unique but also extremely personal and touching to watch.

It supports my claim that nothing is ever straightforward in China, especially when paperwork is involved.

Not many people can say they eloped, faced a time-crunch then took their own stunning wedding pictures on The Great Wall of China!

Although, I did visit the Wall in low season and got my own pictures with not a single soul in sight. I’m done bragging.

3. 李子柒 Li Ziqi

https://www.youtube.com/watch?v=z_nDDebiefE Video can’t be loaded because JavaScript is disabled: As a kid, I used to eat zongzi wrapped in shells of bamboo shoots.我小时候吃过的传统笋壳粽子,你那有吗?丨Liziqi Channel (https://www.youtube.com/watch?v=z_nDDebiefE)

If travel vlogs aren’t really your thing, then keep reading because Li Ziqi is not a travel vlogger even in the slightest.

She lives in Pingwu County, a rural village in Mianyang, which is in Sichuan province, with her elderly grandmother.

(Never heard of Sichuan? Get a summary of all Chinese provinces here .)

Grandma is a fan favorite who does appear on camera from time to time.

Her content focuses on cooking and handicrafts often using traditional Chinese techniques or tools and basic ingredients found in her local area.

Apparently, her ultimate goal is to promote Chinese culture and creativity while making city dwellers more aware of where their food comes from.

The production quality of Li Ziqi’s videos is perhaps what most people know her for, and it’s for this reason why she’s on my list of the best China YouTube channels.

She now works with the help of an assistant to present beautiful time lapses, breathtaking scenery and intricate design processes with soothing Chinese music in the background.

Her more recent videos are around the 20-minute mark, but you can always speed them up a little without losing much of the charm.

Li Ziqi is also popular on Chinese social media platforms and is a well-known internet celebrity.

She even won the Chinese Communist Party’s People’s Choice Award, so I guess you could say that her YouTube channel is China approved?

4. Laowhy86

https://www.youtube.com/watch?v=YkCLVsyg-Nc Video can’t be loaded because JavaScript is disabled: The NEW White Monkey Jobs in China (https://www.youtube.com/watch?v=YkCLVsyg-Nc)

I’ve seen him referred to as one of the ‘original Chinese YouTubers’ in comments and on various forums. This just means he’s been here for a long time and has a lot of content for you to devour.

He dubs himself a ‘human rights advocate for China’, but Matthew Tye is an American vlogger known for his videos about life in China.

He’s also worked on a few documentaries about China .

After living in the country for 10 years, he’s now married to a Chinese woman and a father to Olivia. Nobody asked me, but I think this is a truly wonderful name for any child.

You can see his wife, Vivienne, in the channel’s ‘Chinese Girl Tries’ videos.

Laowhy86 is super interesting as he even covers the less fun aspects of life in China such as how China’s social credit system works and the worst parts of being a foreigner in China.

He often likes to explore China’s relationship with the US, approaching topics from various points of view.

If you’re not familiar with the lingo, ‘lǎowài’ is a term used to refer to foreigners in China. So it’s creative use of the local language here.

I love a pun!

5. Mexicanos en China

https://www.youtube.com/watch?v=e57AXsuMflA Video can’t be loaded because JavaScript is disabled: CHINOS PRUEBAN LAS SALSAS MEXICANAS POR PRIMERA VEZ// PICANTE???????? (https://www.youtube.com/watch?v=e57AXsuMflA)

Whilst these videos are in Spanish, I can’t not include this channel. Closed captions are your friend here and trust me, it’s worth reading along for the laughs.

Max and Noelia have called China their home for a little over a year. They both studied in China so speak Mandarin very well.

With sombreros on their heads, yes really, they record their travels and interactions with locals. Generally, with quite comical results.

One of my favorites is their video in which Chinese people try tequila for the first time. It ultimately shows us that the Chinese can be just as interested in learning about other cultures as we foreigners are about learning theirs.

I feel that this pair really don’t take themselves too seriously. They certainly show you that with a laidback attitude, exploring China can be so much fun!

6. Off The Great Wall

https://www.youtube.com/watch?v=gOWOr-KH2Gs Video can’t be loaded because JavaScript is disabled: Wackiest Baby Names and Why People Pick Them! (GAME) (https://www.youtube.com/watch?v=gOWOr-KH2Gs)

I’ll be honest, I’m a relatively new subscriber to this China YouTube channel, but so far I really do like it a lot!

The channel calls itself ‘edu-training’ and it’s pretty funny overall. It was established by four Americans with Chinese heritage named Mike, Mia, Yi and Mike again.

There is a wide range of content presented in a variety of ways.

There are skits, discussions, myths and legends, games and challenges, food… all with the goal of giving viewers a deeper insight into Chinese culture , history and daily life.

In my opinion, there’s an early BuzzFeed-esque style to how they try to both entertain and educate while mixing their knowledge of the West and China together.

On average, this YouTube channel uploads about one or two videos per month, ranging from a few minutes all the way up to an hour!

You know what that means? Whether you have five minutes free or a whole day to yourself, you can give yourself a little bit of entertainment and walk away knowing more about China than you did before.

7. YoYo Chinese

https://www.youtube.com/watch?v=v_gopb_cn9g Video can’t be loaded because JavaScript is disabled: How to Ask Where to Find Breakfast ☕️ | Chat with Yoyo: Episode 3 (Subtitles Available) (https://www.youtube.com/watch?v=v_gopb_cn9g)

Guess what? You can even use YouTube to help you learn basic Mandarin !

Yoyo Chinese, set up by Yangyang Cheng, is one of the most (if not the most) popular YouTube channel for this.

You can find hundreds of videos covering pretty much every aspect of language learning you could wish for. From counting money in Chinese to grammar rules and Chinese idioms , there’s something for every level.

What’s nice about this China YouTube channel is that there is also a website of the same name that you can use to help support your learning.

Just be mindful that you need to sign up to gain access to all of the site’s features and only the first 20 lessons are free.

However, utilizing free tools such as their interactive pinyin chart and their extensive library of YouTube videos should be more than enough to get you started on your quest to master the language.

One thing to note is that this YouTube channel doesn’t have much content geared specifically towards HSK, a Mandarin proficiency test.

However, I’m lucky that my own Chinese teacher uploads such content to her channel and a quick search for HSK on YouTube will help you find plenty of other options to choose from!

That’s a wrap on the best China YouTube channels

And that’s it, my favorite YouTube channels about China at the moment.

As you can probably tell, I really enjoy YouTube. My lunchtimes would not be the same without my daily fix.

And remember, if you make it over to China and want to watch YouTube while you’re here, you’ll need to download a VPN before you arrive.

(You can look here to find out which VPNs work in China.)

My list is not extensive and I’m always stumbling upon new content creators, so if I missed your favorite from this post, let me know in the comments section.

Until next time, happy viewing!

If these YouTubers have you feeling inspired, why not find out more about famous people in China?

Main image credit: Top_CNX on Shutterstock.

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Olivia Seaton-Hill

Olivia Seaton-Hill

Originally from Scotland, Olivia works for a Chinese entertainment company as a voice actor and English consultant. She lives in Shenzhen with her two cats. You can follow Olivia on LinkedIn .

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Chinese Traveler Sentiment Report: April 2024

Dragon trail's april 2024 consumer survey reveals important insights about shifts in chinese traveler sentiment and planning behavior, as well as data-driven advice on what travel brands can do to attract the chinese outbound tourism market..

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In 2023, China reopened to international travel, and the recovery of its outbound tourism market began – just not all at once. It has taken time for policy restrictions to ease, for flight capacity to be rebuilt, and for travelers to start taking their first post-pandemic trips overseas. In 2024, the market is expected to reach around 80% of pre-COVID levels, with a forecasted 130 million outbound trips. And by spring 2024, we are starting to see a clearer picture of what China’s post-pandemic outbound travel market looks like.

This picture comes into focus with the results of Dragon Trail’s 10th Chinese traveler sentiment survey. Between 6-19 March 2024, we surveyed 1,015 mainland Chinese travelers about their travel plans and preferences, including choice of destination, trip motivations and priorities, travel spending, and response to tourism marketing.

Click here to view and download the full report (Users in China: if you cannot open the above link, please contact us directly to receive your copy of the report)

The results of the survey reveal that recovery is well underway, with significant shifts in traveler outlook since the same time last year. Compared to the spring of 2023, Chinese consumers have more plans to travel abroad, and to travel further. Pandemic-era caution has given way to a new sense of adventure, as travelers seek out relaxation and exotic experiences beyond the borders of mainland China. In the eyes of Chinese travelers, the world now seems like a safer place than it did before, with safety ratings continuing to improve for nearly all destinations in our survey.

Our survey results once again emphasize social media platform Xiaohongshu’s newfound prominence for travel inspiration, planning, and even booking in the post-pandemic era. Video content also stands out as the form of marketing that resonates most strongly with consumers, inspiring significant trends in destination preference.

With COVID-related fears and restrictions gone, industry caution about China’s outbound travel market is now focused on the country’s economy and travelers’ purchasing power. Chinese travelers, as our survey shows, are indeed price conscious. But while seeking value for money, they still want to travel abroad and are willing to spend when they do, especially on shopping. In fact, Chinese consumers may see outbound destinations as delivering better value for money, as well as the fresh sights and experiences they crave.

The Chinese outbound tourism market is back, but it is not the same. Understanding why Chinese consumers want to travel abroad in 2024 and what they are seeking from their trips is the crucial first step to igniting and satisfying their wanderlust.

These are our 7 top takeaways from the report:

1)   Chinese consumers’ intention to travel outbound is much higher than in 2023 In total, 63% of survey respondents have already traveled outbound in 2024 or are planning to do so. This is significantly higher than last year at the same time. Moreover, just 10% of survey respondents said they would definitely not travel outbound this year – compared to 31% in April 2023 and 20% in August 2023.

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2)   Chinese travelers perceive the world as safer than before Now that China has been reopened for more than one year, fears about the safety of the outside world are fading. Respondents’ perception of safety improved for 10 out of 12 destinations, and travelers expressed the desire to relax with overseas travel now that the pandemic has ended.

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3)   Exotic sights, flavors , and cultures give international travel an enduring appeal One pressing question in the travel industry over the past several years has been whether international travel would continue to appeal to Chinese consumers given the popularity of domestic tourism. Respondents explained exactly what sets outbound travel apart and gives it enduring appeal: diverse scenery, different cultures, and exotic cuisines that all serve to broaden one’s horizons.

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4)   Compared to last year, consumers have more plans to venture beyond Asia In April 2023, around 75% of our survey respondents said they planned to travel within Asia in the remainder of the year. One year later, that proportion has fallen to 60%. Europe is more popular than ever, chosen by 26.7%, while all other long-haul regions made modest gains.

5)   Chinese travelers are value-conscious, but willing to spend Are Chinese travelers pinching their pennies when it comes to outbound travel? Our survey respondents are seeking value for money, but are still willing to spend. Around half budget RMB10-30k (US$1,383-4,184) for an international trip. Meanwhile, nearly two-thirds spend at least RMB2,000 (US$276) on shopping during a single outbound trip, with the median spend reaching RMB5,000 (US$691).

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6)   Xiaohongshu is the standout source of destination information Xiaohongshu is now used by more than half of Chinese travelers to find destination information. Overseas travel brands who have not yet explored how they can use this platform as part of their marketing strategy should make it a priority in 2024.

7)   Destination marketing needs to cater to evolving consumer preferences With the evolving role of social media for the Chinese travel market, KOL marketing on Douyin or Xiaohongshu has become one of the most successful ways to attract Chinese consumers. Promotional videos and live streaming by destinations are also popular, along with reality TV shows.

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About this report

The April 2024 Chinese Traveler Sentiment Report is published by Dragon Trail Research (a division of Dragon Trail International), based on our own survey of 1,015 Chinese travelers in first-tier, new first-tier, second-tier, and third-tier cities throughout China. In addition to these reports, Dragon Trail Research also offers a number of services to travel brands and businesses, including bespoke consumer and trade surveys, focus groups and more. Please click here or contact us for more information on how we can help you get the information you need on China’s travel market.

About Dragon Trail

Dragon Trail Research is a division of Dragon Trail International, an award-winning marketing solutions company with roots in China and extensive experience in the global travel and MICE sectors. Since 2009, our international team of digital solutions and marketing specialists has been helping leading brands around the world to become more globally connected and competitive. Our clients span the travel, MICE, education, and trade sectors, including national and regional destination marketing organizations, event organizers, international organizations, hotels, airlines, cruise lines, attractions, retailers and more.

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More chinese tourists tipped to visit kazakhstan.

Tourism industry insiders and experts are bullish on tourism cooperation between China and Kazakhstan this year — Kazakhstan's tourism year in China — after the two nations stepped up efforts to optimize visa policies to facilitate cross-border travel.

Kazakhstan's tourism year in China opened in Beijing late last month. Thirty-five tourism and cultural events will be organized in different provinces and cities such as Beijing and Shanghai during the year, with the aim of enhancing Chinese people's understanding of Kazakhstan and attracting more tourists to the country.

Domestic travel agencies said trips to Kazakhstan are expected to grow in popularity in the coming months as Kazakhstan enters spring, its best season for tourism.

Figures from travel portal LY.com show that from March 1 to March 27, flight bookings from the Chinese mainland to Kazakhstan were up 36 percent from the previous month, and up 366 percent year-on-year. Hotel bookings for the period on the platform jumped by 694 percent year-on-year.

"Kazakhstan is a niche destination to Chinese travelers, but it has seen increasing popularity in China thanks to its visa-free policy and the good resumption of international flights," said Qi Chunguang, vice-president of travel portal Tuniu.

He said that travel to Kazakhstan usually peaks from April to October and his platform has received some bookings for group tours to the country for late this month as well as for the May Day holiday and the Dragon Boat Festival holiday in June.

"Most of our customers going to Kazakhstan and countries and regions in Central Asia are from Beijing, Shanghai, Guangzhou in the southern province of Guangdong, and Urumqi in the Xinjiang Uygur autonomous region, and are middle-aged or retired," he said.

He said he is confident about tourism development between China and Kazakhstan as Kazakhstan's vast territory holds rich tourism resources like stunning natural landscapes and scenic historical spots.

Shakhrat Nuryshev, Kazakhstan's ambassador to China, told a recent news conference in Beijing that he hopes Kazakhstan grows to be a popular overseas destination for Chinese travelers, ThePaper, a news outlet headquartered in Shanghai, reported.

He said Kazakhstan received about 217,000 Chinese travelers last year, 12 times more than in 2022, but even more were needed.

Nuryshev said he hopes that Kazakhstan's tourism year activities and visa-free policy for Chinese travelers can help deepen mutual understanding and friendship and advance tourism cooperation between the two countries.

China and Kazakhstan signed an agreement in May last year to allow people holding regular Kazakh or Chinese passports to stay in the other country without a visa for up to 30 days for the purposes of business, tourism, medical treatment or transit. The agreement took effect from Nov 10.

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National News | Senate passes bill forcing TikTok’s parent…

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National news | senate passes bill forcing tiktok’s parent company to sell or face ban, sends to biden for signature.

A TikTok content creator, speaks to reporters outside the U.S....

A TikTok content creator, speaks to reporters outside the U.S. Capitol, Tuesday, April 23, 2024, in Washington, as Senators prepare to consider legislation that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers. (AP Photo/Mariam Zuhaib)

Jennifer Gay, a TikTok content creator, sits outside the U.S....

Jennifer Gay, a TikTok content creator, sits outside the U.S. Capitol, Tuesday, April 23, 2024, in Washington as Senators prepare to consider legislation that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers. (AP Photo/Mariam Zuhaib)

A TikTok content creator, sits outside the U.S. Capitol, Tuesday,...

A TikTok content creator, sits outside the U.S. Capitol, Tuesday, April 23, 2024, in Washington as Senators prepare to consider legislation that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers. (AP Photo/Mariam Zuhaib)

By HALELUYA HADERO (AP Business Writer)

WASHINGTON (AP) — The Senate passed legislation Tuesday that would force TikTok’s China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers that’s expected to face legal challenges and disrupt the lives of content creators who rely on the short-form video app for income.

The TikTok legislation was included as part of a larger $95 billion package that provides foreign aid to Ukraine and Israel and was passed 79-18. It now goes to President Joe Biden, who said in a statement immediately after passage that he will sign it Wednesday.

A decision made by House Republicans last week to attach the TikTok bill to the high-priority package helped expedite its passage in Congress and came after negotiations with the Senate, where an earlier version of the bill had stalled. That version had given TikTok’s parent company, ByteDance, six months to divest its stakes in the platform. But it drew skepticism from some key lawmakers concerned it was too short of a window for a complex deal that could be worth tens of billions of dollars.

The revised legislation extends the deadline, giving ByteDance nine months to sell TikTok, and a possible three-month extension if a sale is in progress. The bill would also bar the company from controlling TikTok’s secret sauce: the algorithm that feeds users videos based on their interests and has made the platform a trendsetting phenomenon.

TikTok did not immediately return a request for comment Tuesday night.

The passage of the legislation is a culmination of long-held bipartisan fears in Washington over Chinese threats and the ownership of TikTok, which is used by 170 million Americans. For years, lawmakers and administration officials have expressed concerns that Chinese authorities could force ByteDance to hand over U.S. user data, or influence Americans by suppressing or promoting certain content on TikTok.

“Congress is not acting to punish ByteDance, TikTok or any other individual company,” Senate Commerce Committee Chairwoman Maria Cantwell said. “Congress is acting to prevent foreign adversaries from conducting espionage, surveillance, maligned operations, harming vulnerable Americans, our servicemen and women, and our U.S. government personnel.”

Opponents of the bill say the Chinese government could easily get information on Americans in other ways, including through commercial data brokers that traffic in personal information. The foreign aid package includes a provision that makes it illegal for data brokers to sell or rent “personally identifiable sensitive data” to North Korea, China, Russia, Iran or entities in those countries. But it has encountered some pushback, including from the American Civil Liberties Union, which says the language is written too broadly and could sweep in journalists and others who publish personal information.

Many opponents of the TikTok measure argue the best way to protect U.S. consumers is through implementing a comprehensive federal data privacy law that targets all companies regardless of their origin. They also note the U.S. has not provided public evidence that shows TikTok sharing U.S. user information with Chinese authorities, or that Chinese officials have ever tinkered with its algorithm.

“Banning TikTok would be an extraordinary step that requires extraordinary justification,” said Becca Branum, a deputy director at the Washington-based Center for Democracy & Technology, which advocates for digital rights. “Extending the divestiture deadline neither justifies the urgency of the threat to the public nor addresses the legislation’s fundamental constitutional flaws.”

Sen. Ron Wyden, a Democrat who voted for the legislation, said he has concerns about TikTok, but he’s also worried the bill could have negative effects on free speech, doesn’t do enough to protect consumer privacy and could potentially be abused by a future administration to violate First Amendment rights.

“I plan to watchdog how this legislation is implemented,” Wyden said in a statement.

China has previously said it would oppose a forced sale of TikTok, and has signaled its opposition this time around. TikTok, which has long denied it’s a security threat, is also preparing a lawsuit to block the legislation.

“At the stage that the bill is signed, we will move to the courts for a legal challenge,” Michael Beckerman, TikTok’s head of public policy for the Americas, wrote in a memo sent to employees on Saturday and obtained by The Associated Press.

“This is the beginning, not the end of this long process,” Beckerman wrote.

The company has seen some success with court challenges in the past, but it has never sought to prevent federal legislation from going into effect.

In November, a federal judge blocked a Montana law that would ban TikTok use across the state after the company and five content creators who use the platform sued. Three years before that, federal courts blocked an executive order issued by then-President Donald Trump to ban TikTok after the company sued on the grounds that the order violated free speech and due process rights.

The Trump administration then brokered a deal that had U.S. corporations Oracle and Walmart take a large stake in TikTok. But the sale never went through.

Trump, who is running for president again this year, now says he opposes the potential ban.

Since then, TikTok has been in negotiations about its future with the secretive Committee on Foreign Investment in the United States, a little-known government agency tasked with investigating corporate deals for national security concerns.

On Sunday, Erich Andersen, a top attorney for ByteDance who led talks with the U.S. government for years, told his team that he was stepping down from his role.

“As I started to reflect some months ago on the stresses of the last few years and the new generation of challenges that lie ahead, I decided that the time was right to pass the baton to a new leader,” Andersen wrote in an internal memo that was obtained by the AP. He said the decision to step down was entirely his and was decided months ago in a discussion with the company’s senior leaders.

Meanwhile, TikTok content creators who rely on the app have been trying to make their voices heard . Earlier Tuesday, some creators congregated in front the Capitol building to speak out against the bill and carry signs that read “I’m 1 of the 170 million Americans on TikTok,” among other things.

Tiffany Cianci, a content creator who has more than 140,000 followers on the platform and had encouraged people to show up, said she spent Monday night picking up creators from airports in the D.C. area. Some came from as far as Nevada and California. Others drove overnight from South Carolina or took a bus from upstate New York.

Cianci says she believes TikTok is the safest platform for users right now because of Project Texas, TikTok’s $1.5 billion mitigation plan to store U.S. user data on servers owned and maintained by the tech giant Oracle.

“If our data is not safe on TikTok,” she said. “I would ask why the president is on TikTok .”

Associated Press writers Mary Clare Jalonick and Matt O’Brien contributed to this report.

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