visit coca cola in atlanta

Have a Coke Day is Coming May 8th - Check back soon for surprises! 

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*Online ticket sales end 2 hours before closing time each day.

For the full calendar, click  here .

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Treat your tastebuds to a trip around the world with a sampling of different beverages.

Explore the fascinating history

of Coca‑Cola.

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Plan Your Visit

Buy tickets.

Are you ready to explore the world's most famous beverage brand like never before? We strongly recommend purchasing tickets online in advance of your visit.

*Online ticket sales end 2 hours before closing time each day. For the full calendar, click  here .

Excitement Awaits

There's plenty to experience at World of Coca‑Cola! Travel through time as you learn about Coca‑Cola's history, put your nose to the test in Scent Discovery, sample beverages from around the world, and discover our newest immersive experience, Beverage Lab where magic meets the science of beverage innovation!

Directions & Parking

World of Coca‑Cola is located next to the Georgia Aquarium and Center for Civil and Human Rights in downtown Atlanta’s Centennial Park District.

121 Baker Street NW Atlanta, GA 30313-1807

(404) 676-5151 1-800-676-COKE (2653)

Parking Garage Address:

126 Ivan Allen Jr. Blvd NW Atlanta, GA 30313

Southbound via I-75/85:

• Exit 249C Williams St.
• Turn RIGHT onto Ivan Allen Jr. Blvd.
• Parking garage is on the LEFT at the second traffic light.

Northbound via I-75/85:

• Exit 249D Spring St./W. Peachtree St.
• Turn RIGHT onto Spring St. ramp toward Centennial Olympic Park Dr.
• Bear RIGHT onto Centennial Olympic Park Dr.
• Take immediate LEFT at traffic light onto Ivan Allen Jr. Blvd.
• Parking garage is on the LEFT at the first traffic light.

Eastbound or Westbound via I-20:

• Exit I-75/85 North and follow Northbound via I-75/85 route.

Public Transportation:

• MARTA stop W1: Dome/GWCC/Philips Arena/CNN Center.
• MARTA stop N1: Peachtree Center.

It is approximately a 10 minute walk from either station. Please visit MARTA to help plan your trip.  

Buses and Large Vehicles:

Buses and vehicles larger than 7’H x 8’W x 16’L will qualify as oversized and cannot be accommodated in the World of Coca‑Cola garage. Visitors can utilize the Georgia World Congress Center bus marshaling yard. Bus Parking passes may be purchased in advance through the GWCC Bus Parking web page . Select your date of visit and enter the access code WOCCBUS. Buses should drop-off and pick-up passengers in the bus lane along Baker St. Electric Vehicle Charging Stations: There are two ChargePoint Level 2 stations available on level 3 of World of Coca‑Cola parking garage. Spaces can only be used when a charging session has been initiated. Atlanta Streetcar: Use the Centennial Olympic Park stop.

Make the Most of Your Trip to World of Coca‑Cola

Bottle cap café.

Grab a healthy snack, lunch or afternoon treat just steps away from the attraction. 

Take the excitement and memory of Coca‑Cola home with you or shop online.

Atlanta Attractions

Experience Atlanta's wide variety of local attractions, cultural landmarks, and more.

Guest Services & Accessibility

We offer an array of guest services to make your visit as enjoyable as possible.

We’ve put together a list of Frequently Asked Questions to help you plan your trip.

Need Help Planning Your Trip to Atlanta?

What's the weather like in atlanta.

Atlanta summers are generally hot and humid, with mild and occasionally cold winters. Springtime in Atlanta is pleasant with warm and dry weather, and fall is characterized by warm, dry and sunny days with cool, crisp nights.

Where can I learn about Atlanta events?

If you want to enjoy the best Atlanta has to offer in the way of art, music, food and more, visit Discover Atlanta .

What's the best way to get to Atlanta?

By Highway Here’s a quick primer on the main highways in and around Atlanta:

• I-85N (the Northeast Expressway) connects Atlanta with Greenville, SC and Charlotte, NC. South of the city, I-85S (the Southeast Expressway) continues on to Montgomery, AL. • I-75N (the Northwest Expressway) extends from Atlanta to Chattanooga and Knoxville, TN and on to Cincinnati, OH, Detroit, MI and the Canadian border. Below Atlanta, I-75S (the Southeast Expressway) is the route to Florida through the Georgia cities of Macon and Valdosta. • I-20W (the West Expressway) goes from Atlanta to Birmingham, AL; Jackson, MS; Dallas, TX and beyond. I-20E (the East Expressway) continues to Augusta, GA and Columbia, SC, connecting with I-95 in Florence, SC. • I-285 (the Perimeter) is the 62.77-mile road encircling Atlanta.

For more localized Atlanta traffic information, visit the GA Department of Transportation website at  http://www.dot.ga.gov .

Known as the world’s most-traveled airport, Hartsfield-Jackson Atlanta International Airport is located only 10 miles from downtown Atlanta. For more information, visit www.atlanta-airport.com or call Customer Service at (404) 530-7300 / (800) 897-1910.

AMTRAK is America’s passenger railroad service. Atlanta’s AMTRAK station is located at 1688 Peachtree Street, NW. For more information visit  www.amtrak.com .

How do I get around in Atlanta?

Rental Cars Major car rental companies are available throughout the city and at Hartsfield-Jackson International Airport. For more information, see Passenger Information on the airport’s website at www.atlanta-airport.com or check out the Yellow Pages at www.yellowpages.com .

MARTA The Metropolitan Atlanta Rapid Transit Authority (MARTA) provides bus, rail and shuttle service around the city. For more information on route maps, visitor passes, schedules or help planning your MARTA commute around the city, visit www.itsmarta.com or call MARTA Customer Service at 404-848-4711.

Taxi Taxis are readily available throughout the city at local hotels, special events and Hartsfield-Jackson International Airport. Consult the Yellow Pages at  www.yellowpages.com for local listings.

Shuttle Services There are shuttle services available in and around the metro Atlanta area. For more information, contact the Hartsfield-Jackson International Airport, Ground Transportation Center for service to businesses, locations, hotels and residences. For more information visit, www.atlanta-airport.com or call Customer Service at 404-530-7300.

Uber and Lyft Uber and Lyft both operate in the Atlanta area. Visit www.uber.com or www.lyft.com for more information on their services.

121 Baker St. NW Atlanta, GA 30313 (404) 676-5151 1-800-676-COKE (2653)

THIS WEEK'S ATTRACTION HOURS

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World of Coca-Cola

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

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World of Coca-Cola - All You Need to Know BEFORE You Go (2024)

• Skip the Ticket Line: World of Coca-Cola Admission in Atlanta (From $22.87)
• Atlanta CityPASS® (From $102.25)
• 90-Minute Guided Sightseeing Tour by E-Car or MiniBus (From $36.00)
• Private Atlanta Sightseeing Tour w/ Shopping and Lunch Stop at Ponce City Market (From $157.90)
• Atlanta City Tour by Private Car Service (From $89.99)
• (0.19 mi) Hilton Garden Inn Atlanta Downtown
• (0.20 mi) SpringHill Suites Atlanta Downtown
• (0.19 mi) Hyatt Place Atlanta / Centennial Park
• (0.17 mi) Aloft Atlanta Downtown
• (0.21 mi) Embassy Suites by Hilton Atlanta at Centennial Olympic Park
• (0.15 mi) Kwan's Deli and Korean Kitchen
• (0.07 mi) Pemberton Café
• (0.21 mi) Atlanta Breakfast Club
• (0.17 mi) Johnny Rockets
• (0.23 mi) Max's Coal Oven Pizzeria
• (0.09 mi) National Center for Civil and Human Rights
• (0.14 mi) Georgia Aquarium
• (0.06 mi) Explore Atlanta Tours
• (0.06 mi) Children's Museum of Atlanta
• (0.14 mi) Centennial Olympic Park

• Atlanta Botanical Gardens
• Atlanta History Center
• Centennial Olympic Park
• Children’s Museum of Atlanta
• Fox Theatre
• Georgia Aquarium
• The Michael C. Carlos Museum
• High Museum of Art
• Ponce City Market
• Transportation
• Underground Atlanta

World of Coca-Cola

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With millions of visitors flocking to Atlanta every year, one of the main attractions that keep them coming back in droves is the wonderful World of Coca-Cola. Atlanta is home to Coca-Cola, the world’s largest and most successful soft drink manufacturer. Located in the heart of Downtown Atlanta, the World of Coca-Cola is a truly fascinating look at how Coca-Cola came to be an international sensation.

Originally, the World of Coke was a permanent fixture at the Underground, a bustling entertainment center in Downtown Atlanta. In the early 2000’s, the museum closed down and plans to reopen the World of Coke in its new, much larger location began to take shape.

The new World of Coke museum made its grand debut on May 24th 2007 and quickly became a much sought after destination for locals and visitors trekking to the Downtown Atlanta corridor. Located directly across the street from the Children’s Museum of Atlanta, the Georgia Aquarium and the Olympic Centennial Park, this sprawling 60,000 square foot, state of the art museum is a beacon for Coca Cola connoisseurs and museum buffs alike.

What’s really exciting about the World of Coke is that the tour touches on the past, present and the future of the brand that has come to symbolize American tradition and creativity. From special exhibits that feature pop art utilizing the Coca Cola logo or silhouette to the tasting room which allows patrons to sample more than sixty different Coca Cola recipes from around the world, this family friendly museum is a must-see on any list of Downtown Atlanta attractions.

Address: 121 Baker St. NW Atlanta, GA 30313-1807

Parking: Visitors can park in the World of Coca-Cola parking garage for $20/vehicle. The entrance is located at the stoplight on Ivan Allen Jr. Boulevard between Centennial Olympic Park Drive and Luckie Street.

Marta Information: Visitors using MARTA can choose from two stops, each approximately a 10 minute walk from the World of Coke. MARTA stop W1 – Dome/GWCC/Philips Arena/CNN Center MARTA stop N1 – Peachtree Center.

For more information, please call (404) 676-5151 or 1-800-676-COKE (2653).

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World of Coca-Cola

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121 Baker Street NW Atlanta, GA 30313-1807 404-728-4562

At the World of Coca-Cola, experience the fascinating story of the world's most famous beverage brand in a dynamic, multimedia attraction. Explore over 1,200 never-before-displayed artifacts ranging from vintage bottles to a 1939 Coca-Cola delivery truck from Argentina. Experience the thrilling 3-D movie, "In Search of the Secret Formula." Take your taste buds on a trip around the world and sample a variety of beverages made by The Coca-Cola Company from around the world in the Taste It! And don't miss the chance to have your picture taken with the very friendly 7-foot-tall Coca-Cola Polar Bear! There is something new and inviting around every corner at World of Coca-Cola. World of Coca-Cola is located at 121 Baker Street in Pemberton Place, adjacent to the Georgia Aquarium

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Nearby restaurants

Market Cafe (Inside AmericasMart) - 0.17 Miles

Dos Bocas - 0.18 Miles

Ray's in the City - 0.2 Miles

Ruth's Chris Steak House/Centennial Park - 0.2 Miles

Nearby hotels

Reverb by Hard Rock Downtown Atlanta - 0.17 Miles

Embassy Suites by Hilton Atlanta at Centennial Olympic Park - 0.17 Miles

Aloft Atlanta Downtown - 0.18 Miles

Hilton Garden Inn Atlanta Downtown - 0.18 Miles

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An Insider's Guide to Visiting the World of Coca-Cola in Atlanta

November 2, 2017

The World of Coca-Cola 121 Baker St NW Atlanta, GA One of the most iconic products to come from Georgia is the delicious, ice-cold bottle of Coca-Cola. And no trip to  Atlanta  is complete without a visit to the World of Coca-Cola , an entire museum dedicated to the famous drink. Neighbors with the Georgia Aquarium and the Children’s Museum of Atlanta , the  World of Coca-Cola  features everything and anything Coke-related including a historical museum, an art gallery, a working bottling plant, an interactive security vault and a taste-testing room—all in one location. Read on for our ultimate guide to exploring the museum with your family—we apologize in advance for the massive sugar rush! 

Learn Coca-Cola's history

The entire museum is a tribute to all things Coca-Cola, but there are several spots within the museum that are focused specifically on the history. At The Loft , you'll see signs, billboards and clothing that explains Coca-Cola's influence on the world. No matter how many times you visit the WOCC, The Loft is a new and unique interactive experience as each ambassador highlights their personal favorite part of the room.  Milestones of Refreshment is the second historical area that will explain the story of Coca-Cola from the 1880’s to present-day. Through 10 different galleries, visitors can learn about the branding of the Coca-Cola bottle and its influence on the brand. It also expands on the history with more than 1,000 artifacts!

Explore the art gallery

View the iconic brand's artwork at the Pop Culture Gallery. Here, you'll find a mix of art installations and pop culture, and learn cool facts about the brand's artwork (like the story of how the Coca-Cola Santa we all know and love was introduced!). You can even sit on the American Idol Season 4 set! There are also featured temporary exhibits like the recent  10 Artists, 10 Bottles exhibit, which celebrated the 10th Anniversary of the museum moving to its current location at Pemberton Place. A past exhibit focused on folk artist Howard Finster and his use of the bottle shape in his artwork.

See where the secret formula is hidden

The one-of-a-kind Coca-Cola formula—only known by a select few people in the world—is actually housed in a vault within the museum. Needless to say, getting to the vault is an experience! Along the way to the vault, visitors can participate in several interactive games that allow them to try and guess the secret formula. Kids will especially love being able to "bubble-ize" themselves and their family. 

Experience a working bottling plant

If you’ve ever wondered how that tasty drink gets inside that iconic bottle, then make your way to the museum's working bottle plant that will explain, from the start to finish, how bottles are cleaned, filled and capped for delivery to the store. And the best part? You’ll get a free beverage to enjoy throughout the tour! 

Taste all the drinks!

The museum's Taste It! section offers 100 flavors for taste testing, and the stations are arranged geographically with favorite flavors from Africa, Asia, Europe, Latin America and North America. In addition to Classic Coca-Cola, there is Diet Coke, Coke Zero Sugar, Caffeine-Free Coca-Cola, Sprite, Fanta, Powerade, and the list goes on and on. It’s an amusing way to learn more about the fruity combinations available in other countries! Be sure to try the Beverly—it's one of the must-try drinks from Italy.

Tips for your visit:

• It takes approximately two to three hours to complete all the stations at the World of Coca-Cola (depending on the size of the crowd). You’re welcome to visit different areas more than once, but there are no in-out privileges. 

• There's no onsite café, but the Pemberton Café is located right outside of the museum—it's perfect for a quick bite. 

• The entire building is easy for families of all ages to navigate with handicap accessible areas and convenient elevators.

• The WOCC Explorer app provides detailed information and fun pop-ups while walking through different exhibits. (Note: It’s only currently available on iPhone or iPod devices.)

• Keep an eye out for different seasonal activities at the World of Coca-Cola! The holiday season always has special decorations featuring the red and white of Coca-Cola.  

Hours and admission

Location: The World of Coca-Cola, 121 Baker St NW, Atlanta GA

Hours : Hours vary; check here for more information. 

Admission : Adults $17, children (ages 3-12) $13, children under 3 free.

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A Guide to Visiting World of Coca-Cola in Atlanta, Georgia

D ive inside the history Coca-Cola at this popular museum in Downtown Atlanta! Check out this guide to World of Coca-Cola to help plan your visit.

The queue for World of Coca-Cola is not unlike the queues for a ride at Six Flags — it’s long, it’s in the sweltering Georgia heat, they play videos to keep you entertained, and they have multiple check points to make you feel like you’re getting closer to the ride.

Even the name is reminiscent of an amusement park — it’s a whole world of Coca-Cola, like a whole world of Disney. How is it that a simple museum can make itself seem on the same level as an amusement park?

About World of Coca-Cola

World of Coca-Cola is a museum showcasing the history of the Coca-Cola Company. The original museum was located at Underground Atlanta from 1990-2007 before moving to its current location just a few blocks away from where John Pemberton created the original Coca-Cola formula.

Explore Inside World of Coca-Cola

Before your tour begins, you enter a lobby and receive a bottled Coke to enjoy while you wait for the red doors at the front of the room to open and take you into The Loft.

Inside the Loft are Coke advertisements and promotional products from all around the world, spanning from the brand’s 125 years. Notable artifacts are the first Coke soda dispenser, a Coca-Cola urn, and some groovy Coca-Cola pants from the 70s.

Coca-Cola Theater

The next stop is the Coca-Cola Theater for a short film of memorable moments shared around the world with Coca-Cola.

After the film, you are free to explore the rest of the World of Coca-Cola exhibits at your own pace.

Milestones of Refreshments

In the Milestones of Refreshments exhibit, you can walk through the entire history of the Coca-Cola Company. You’ll start at its beginning with Dr. John S. Pemberton’s pharmaceutical pursuits and Coke’s introduction to the world at the soda fountains.

You’ll also learn about the Coke contour bottle, with its distinctive shape that can be easily recognized in the dark or lying broken on the ground.

Near the end of the exhibit, you’ll learn about the brand’s sponsorship in global events like the Olympics, and you may even have the opportunity to hold an Olympic Torch.

The Vault of the Secret Formula

The Vault is where they store the secret formula for Coca-Cola.

But before you get there, you’ll have to do a little searching through an interactive exhibit on the origins of the secret formula, copycats trying to replicate the formula, how the owners have kept the formula safe, and all the myths and legends of those who claim to know the true formula.

Bottle Works

At the Bottle Works, you’ll be able to watch a slowed-down process of bottling Coke using the same equipment and process as full-sized bottling plants.

Meet the Coca-Cola Polar Bear

My favorite part of the tour is meeting and taking a picture with the Coca-Cola Polar Bear.

The polar bear debuted in a Coca‑Cola print ad in France in 1922 and then appeared in periodical ads for the next 70 years.

The modern polar bear made his debut in the 1993 “Always Coca‑Cola” campaign in a television ad called “Northern Lights” and has appeared in numerous television and print ads since. The polar bear has become one of the most popular symbols of Coca-Cola advertising.

3-D Theater

Go  In Search of the Secret Formula in a multi-sensory movie experience at the 3-D Theater. You’ll follow an eccentric scientist as he tries to find the secret ingredient in every bottle of Coke.

Perfect Pauses Theater

In the Perfect Pauses Theater, you can view Coca-Cola advertisements from around the world.

Pop Culture Gallery

In the Pop Culture Gallery, you can see how fans made the brand a pop culture icon. The gallery features artwork by famous artists such as Andy Warhol, James Rosenquist, and Elena Zolotnitsky.

Scent Discovery

In the Scent Discovery exhibit, you let your nose guide you through sweet, fruity, and spicy smells. A Coca-Cola Ambassador will lead your group through the discovery to guess the origin of a variety of scents.

You’ll learn about the anatomy of smell, and you’ll determine which aroma profiles and Coca-Cola beverages may be your new favorite.

The last stop of the tour is the Taste It! tasting room, where you can try 100+ Coca-Cola product drinks from around the world. The five world tasting stations are arranged geographically with beverages that are unique to that region.

Off to the side is the Coca-Cola tasting station where you can taste different Coke family brands from Diet Coke to Cherry Coke.

Tasting all the flavors is a challenge, but when you need a break, take a seat in by the window behind the Coca-Cola tasting station. When you exit, pick up a commemorative bottle of Coke on your way to the Coca-Cola gift shop.

Things to Do at World of Coca-Cola

There’s more fun to be had at the World of-Coca-Cola!

Attend Special Events

World of Coca-Cola doesn’t hold a ton of special events, but every once in a while you can catch one, usually when Coca-Cola is promoting a new flavor. For Halloween one year, we got to explore the museum after dark for an adults-only costume event in honor of their new Fanta flavor.

Find a Refreshing Gift at the Coca-Cola Store

If you’re a Coca-Cola fanatic like me, you’ll love the Coca-Cola Store. They sell a ton of merchandise from decorative items to apparel to accessories. They even have one-of-a-kind art pieces, many of which are unique to this store.

Dine at the Bottle Cap Café

The Bottle Cap Café offers healthy snacks, lunch options, and treats. The café is open Monday through Thursday from 10:30 a.m. to 4 p.m. and Friday through Sunday from 10:30 a.m. to 5 p.m.

Visiting World of Coca-Cola

Location: 121 Baker St NW, Atlanta, GA 30313

Admission: Tickets for World of Coca-Cola cost $19 for adults, $17 for seniors, $15 for children aged 3 to 12, and free for toddlers 2 and under. All active duty, reserves, and retired members of the U.S. Armed Forces can receive free entry.

Get discount tickets and expedited entry to the World of Coca-Cola with the Atlanta CityPASS ! This attraction pass gets you discounted admission to Atlanta’s top 5 attractions and saves you lots of time and money.

Hours: World of Coca-Cola’s hours vary by day. Typically, you can expect the museum to be open Monday through Thursday from 10 a.m. to 5 p.m. in the fall/winter and until 6 or 7 p.m. in the spring/summer; and Friday through Sunday from 10 a.m. to 6 p.m. in the fall/winter and until 7 or 8 p.m. in the spring/summer.

Parking: Parking is available at World of Coca‑Cola parking garage for $17 per vehicle. There are other paid parking options in Downtown Atlanta as well.

| Save on admission to Atlanta’s top attractions using the Atlanta CityPASS.

World of Coca-Cola FAQ

How long does it take to experience the world of coca‑cola.

The average visit time for World of Coca-Cola is approximately 2 hours.

What is the Beverly at World of Coca-Cola

Beverly is a carbonated soft drink produced for Coca-Cola’s Italian market. You can taste the beverage at the Taste It! station at World of Coca-Cola. The bitter-tasting drink (like that of a grapefruit rind) has become notorious for being the worst-tasting drink at World of Coca-Cola.

Does World of Coca-Cola have food?

Yes, the World of Coca-Cola Bottle Cap Café offers healthy snacks, lunch options, and treats.

Does World of Coca-Cola offer any discounts?

You can get discount tickets and expedited entry to the World of Coca-Cola and four other Atlanta attractions with the Atlanta CityPASS !

World of Coca-Cola also offers complimentary admission to all active duty, reserves, and retired members of the U.S. Armed Forces.

Top Atlanta Tours

With so much to see, Atlanta can be overwhelming for any first-time traveler. To take some of the stress out of planning your visit, opt for a guided tour! Check out this list of the top Atlanta tours to help you make the most of your time in Georgia’s capital city.

• 90-Minute Guided Sightseeing Tour by E-Car
• Atlanta’s Black History and Civil Rights Tour
• Midtown Atlanta Food & Cocktail Tour

Where to Stay in Atlanta

Find the perfect place to rest your head on your visit to Atlanta, from the top rated accommodations to unique stays you can’t get anywhere else.

• Top Hotel: The Candler Hotel
• Great Value: Hampton Inn & Suites Perimeter Dunwoody
• Unique Stay: Stonehurst Place

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If you need more things to do while visiting Atlanta, check out these top posts:

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Ready to visit Atlanta, Georgia? Plan your trip with these tips.

• Get Familiar With the City: Check out my Ultimate Guide to Atlanta to help plan your trip!
• Book Your Flight: Find the cheapest flights using Skyscanner , my favorite flight search engine.
• Find Accommodation: You can find top hotels in Atlanta using Booking.com.
• Save on Attractions: Save 44% on admission to Atlanta’s top attractions using the Atlanta CityPASS .

Have you visited the World of Coca-Cola in Atlanta, Georgia? Let me know in the comments!

6 Tips for Visiting World of Coca-Cola

1. Try it All in the Tasting Room

By far, visitors’ favorite attraction at World of Coca-Cola is “Taste It!” That’s because they can taste over 100 (yes, 100+!) flavors of Coke from all over the world. Not only do kids love trying all the sodas (some great, some good and some weird), they get a little geography lesson in the process.

2. Go Beyond the Tasting Room

The Tasting Room may be the talk of the town but WOCC has so much more than that. Visitors can enter a vault that holds the Coca-Cola secret formula . For over 125 years, Coke has managed to keep their recipe on lockdown and this interactive exhibit explains its origins. Check out The Pop Culture Gallery to see how Coke and its iconic logo have been incorporated into our pop culture scene. Learn mind-blowing facts like this one: the image of Santa Claus we use today came from a Coca-Cola ad. Still mad about new Coke? They get into that controversy too.

3. Do the 3-D experience 

Kids love to watch movies at museums and this one is a big crowd pleaser. Not only do guests receive 3-D glasses to watch “In Search of the Secret Formula” but their chairs move as well (and they may get wet) to make it a complete 4-D experience. Have a kid who doesn’t like all that movement? They have stationary chairs too.

4. Save Money

You’re not likely going to see coupons and discounts on tickets to WOCC as their general admission prices are pretty reasonable. But here are a couple of ways to save. If you are active duty or a reserved member of the U.S. armed forces or a military retiree , you always get in free. If you buy an annual pass to WOCC, it pays for itself after two visits. Annual pass holders also receive discounts such as $4 off for their guests. And of course, if you plan to visit other Atlanta attractions such as the Georgia Aquarium, CNN and the Zoo (within nine consecutive days), the Atlanta City Pass is a great option.

5. Visit the Polar Bear

No trip to WOCC is complete without meeting the beloved Coca-Cola Polar Bear. Kids (and adults) geek out when they meet the iconic polar bear, who has actually been featured in Coca-Cola ads since 1922. Don’t forget to take a picture with the polar bear; you can take your own or let one of their photographers snap it.

6. Tour, taste, then eat

Plan to arrive when WOCC opens  (to avoid the inevitable crowds) and stay about two hours. After you’ve toured the exhibits and tasted your share of Cokes from around the world, you will surely have worked up an appetite. Many visitors walk to nearby Pemberton Cafe (named after the pharmacist who invented Coca-Cola) for burgers, pizza, salads and kids’ meals. On a nice day you can walk through Centennial Olympic Park to the CNN Center which has a food court full of options. Need more family-friendly ideas? Johnny Rockets and Max’s Coal Oven Pizzeria are walkable from WOCC too.

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World of Coca-Cola: Get a family 4-pack of tickets for $50

World of Coca-Cola: Ticket discounts and free admission days.

ALL photos courtesy of World of Coca-Cola

World of Coca-Cola is mainly a tourist attraction — but probably every Atlantan should visit at least once. On this page, we’ll keep track of current discounts, special exhibits, and the rare free admission day.

At the downtown attraction, you can view vintage Coke memorabilia, learn about the bottling process, get close to the vault where the secret Coca-Cola recipe is stored, taste Coke products from around the world, and watch short films on your visit. Browse the exhibits online .

Hours: The World of Coca‑Cola is open 7 days a week, and is generally only closed on Thanksgiving Day and Christmas Day.  Check today’s hours .

Ticket prices have gone up in 2023:

• Adults — $19
• Kids (age 3-12) — $15
• Seniors (65+) — $17
• Age 2 and under — FREE
• Military — FREE

When you buy World of Coca-Cola tickets online , sales tax is added to these prices, but there is no extra service fee.

An annual pass gives you unlimited admission to the World of Coca-Cola for a full year from the date of purchase. Annual pass prices are $34 for adults, $26 for kids, and $15 for seniors.

The World of Coca-Cola is located at 121 Baker St. in downtown Atlanta, adjacent to the Georgia Aquarium in the Centennial Park District.

The tasting experience at World of Coca-Cola

The vault at World of Coca-Cola.

Discounts for World of Coca-Cola

Discounts to World of Coca-Cola are rare. When they pop-up around spring break or the holidays, the discount is generally on a 4-pack of tickets rather than on individual admission. In December of 2019, World of Coca-Cola held the only free admission day ever. We’re always hopeful there will be a repeat!

You can browse current offers at the World of Coca-Cola website, on the special offers page .

2024 Friends & Family Four-Pack deal

This is an annual promotion that runs each year in February or March, often to coordinate with spring break. It allows you to buy four general admission tickets for $50 plus tax.

The valid dates to use them are February 1st to 19th, 2024.

If you buy four adult tickets, that’s a total savings of $22. (If you buy kids tickets, the 4-pack is still $50, and your savings will be less.)

The details:

♦ You must purchase tickets online at World of Coke’s website . You can’t get the deal at the box office.

♦ You can buy up to two 4-packs per transaction, for a maximum of 8 tickets at the special price.

♦ There is no discount for single tickets — you’ll need to gather friends and family together to use the 4-pack. And if you bring a fifth wheel, that ticket will be full price.

♦ The special-price tickets must be used between February 1st and 12th.  They are not valid on other dates.

Veteran’s Day 2023 HALF-OFF deal

Note that World of Coca-Cola is ALWAYS FREE for military. This offer allows veterans and active military to bring family or friends along at a steep discount.

In honor of Veteran’s Day, World of Coca-Cola has rolled out an offer allowing military members to purchase up to four general admission tickets for 50% OFF .

The offer is good from Friday, November 3rd thru Sunday, November 12th, 2023 via advance purchase on the website. Use promo code VETS2023 at checkout.

Active military, retired military, and reserves are eligible for the half-price discount. You must present a military ID upon entry at the museum.

Ongoing deals and discounts

♦   Members of the military (active duty, reserves, retired) can present their Armed Forces ID card to get FREE admission to the World of Coca-Cola . The discount applies to the military member only; regular admission rates apply to family and friends.

♦  If you’re planning to visit multiple attractions in Atlanta, take advantage of the Atlanta CityPASS to save almost 40% on admission to five Atlanta-area attractions .

A new, interactive exhibit explores the science of scent.

Getting there and parking

If you drive, you can use the parking garage located at: 126 Ivan Allen Jr Blvd NW Atlanta, GA 30313.

According to the World of Coca-Cola website, the rate is $10 for up to 4 hours of parking, and $15 for 4+ hours.

It’s fairly easy to take MARTA as well. Exit at either Peachtree Center Station (Red/Gold Line) or GWCC Station (Blue/Green Line). You can find a MARTA guide here , with walking directions from both stations.

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World of coca-cola.

121 Baker St NW Atlanta , GA 30313

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Reader Interactions

December 10, 2021 at 6:42 pm

We have just moved to Atlanta from Canada so we are going to start some new holiday traditions! Usually we get hot chocolate from Tim Hortons and go through the Christmas light display at the local zoo. It’s quite different here in GA without the snow!! We were going to take our 3 boys to the Coca Cola museum and visit Stone Mountain. We have a few other Christmas festivals to check out and hopefully some new traditions are created!

December 10, 2021 at 2:42 pm

I loved going to the old world of Coke as a kid. The fountains shot up in the air into your cup.

December 7, 2021 at 10:50 pm

One family tradition we have is going to the movies as a family on Christmas night! I wish to continue it with my children

December 7, 2021 at 7:33 pm

Our favorite tradition is going to the tree farm the Saturday after Thanksgiving to pick out and cut down our Christmas tree.

December 7, 2021 at 6:05 pm

Our favorite tradition is decorating the tree. We have ornaments to commemorate important events, trips we’ve taken as a family, etc. As we pull out the ornaments, we re-visit those memories together.

December 7, 2021 at 11:12 am

Our favorite holiday tradition is to have a holiday white elephant gift exchange ($10 and under) on Christmas Eve with our extended family on both sides. Combine 30-40 crazy relatives, zany unique gifts, and plenty of ‘spirits’ with Christmas snacks and you get an annual ridiculously hilarious Christmas memory!

December 7, 2021 at 6:41 am

I enjoy Christmas in front of the fireplace, watching Christmas movies while drinking hot chocolate.

December 6, 2021 at 9:37 pm

Every year my family and I make a vow to spend more time together. That was hard with the pandemic and my sister and I are adults now out of the house; she’s a traveling nurse and I’m a teacher. One of the traditions that is a non-negotiable is decorating the tree together as a family. It’ maybe a small tradition, but we take great pride in decorating the Christmas tree and the home we grew up in. We play Christmas music, dance, laugh, and reminisce about past Christmases when we get together. It’s an amazing time and even with busy schedules and a pandemic that has no end in sight, now more than ever we make it a priority to do this with each other every year.

December 6, 2021 at 8:31 pm

I hand made an advent calendar about 7 years ago and the kids look forward to it every Christmas! 🙂

December 6, 2021 at 7:02 pm

My family loves are time we share together. Hanging out at Stone Mountain Park for snow mountain and the beautiful way they turn the park into Christmas…

December 6, 2021 at 4:19 pm

Every year I take my niece kids to as many festivities that we can get for the month of December.

December 6, 2021 at 12:41 pm

Each of our 8 differnt families have a theme. We wrap their gifts in their theme. We make cut-out cookies for their theme. Each family is given a dated ornament of their theme by monarch and they give an ornament of their theme to the monarch and 7 families.

And when they and their children arrive for Christmas Eve, they are wearing PJ’s of their theme.

It is so fun to look at the tree and the ornaments from Christmas past to remember the years. There is a special tree decorated with family members who have passed. Each ornament has a dated picture and is created by that individual family.

December 6, 2021 at 12:32 pm

Every year my family would celebrate with a brunch with neighbors and special people in our lives!

December 6, 2021 at 12:30 pm

Every Christmas Eve we would spend with my Grandmother and Grandfather when they were living. The whole family together. We may not see each other the rest of the year, or be bickering about something, but on that day, we all got together and got along. I miss that.

December 6, 2021 at 12:09 pm

My favorite memory is my family going to church on Christmas Eve. Halfway through the service the choir began to sing Joy To The World. When it came time for the chorus the man behind us sang “and heaven and nature sing” VERY loudly in a booming baritone voice. Needless to say it initially scared us and then we broke out in little girl giggles. Great memory of the joy of my youth 🥰

December 6, 2021 at 11:50 am

Every Christmas my Family and I make homemade peanut butter Christmas cookies. It brings us together in such a wonderful way. Then we sit down w/hot cocoa and watch “it’s a wonderful life” on Christmas Eve; the best times!

December 6, 2021 at 11:49 am

Every Christmas my Family and I make homemade peanut butter Christmas cookies. Even though I’m 40 years old now it always makes me feel like I’m that six year old girl making cookies for Santa and it brings us together in such a wonderful way. Then we sit down w/hot cocoa and watch “it’s a wonderful life” on Christmas Eve; the best times!

December 6, 2021 at 11:46 am

Every Christmas my sister and my mother and I we make homemade peanut butter Christmas cookies even though I’m 40 years old now it always makes me feel like I’m that six year old girl making cookies for Santa and it brings us together in such a wonderful way now I can pass this tradition down to my two children when they get old enough to help out in the kitchen!

And then we sit down w/hot cocoa and watch it’s a wonderful life on Christmas Eve it’s the best times!

December 6, 2021 at 11:45 am

We love to drive through neighborhoods looking at the lights every year on Christmas evening!!

December 6, 2021 at 11:44 am

Every Christmas my sister and my mother and I we make homemade peanut butter Christmas cookies even though I’m 40 years old now it always makes me feel like I’m that sexual girl making cookies for Santa and it brings us together in such a wonderful way now I can pass this tradition down to my two children when they get old enough to help out in the kitchen!

December 6, 2021 at 11:12 am

We always love driving through neighborhoods checking out all of the light displays throughout the month.

December 6, 2021 at 10:12 am

My absolutely favorite holiday tradition was “Adopting a family!” Every year my mom would adopt family (or multiple) and my siblings and I would help her pick out their gifts! One year we got to meet the family, I was a teenager but seeing their faces and how grateful they were for the gifts made my heart soar! We would also spend a lot of our time at shelters during the holidays loving on people. I’m so thankful my mom made that a regular thing for us, it helped to keep us grounded and in a place of being thankful for all we have. I can’t wait to continue this tradition with my boys!! Happy Holidays!!

December 6, 2021 at 8:53 am

My absolute favorite tradition that my boyfriend’s family started and has invited me to be a part of is gathering together at a cabin in North GA. Last year, we watched Christmas movies, made hot chocolate bombs, did jigsaw puzzles together, and cozied up by the fire while the snow fell. We’re going again this year and I’m excited to decorate sugar cookies and wear silly Christmas sweaters with them!

December 6, 2021 at 8:37 am

Our favorite holiday traditions are driving around looking at the lights, making yummy decorated cookies with friends and reading the night before christmas on Christmas eve. We’re new to Georgia and are working on making new memories down here!

December 6, 2021 at 7:57 am

Every year, we open a present on Christmas Eve and set out cookies to receive the rest. We also enjoy looking at the Christmas lights wherever we can find them.

December 6, 2021 at 7:46 am

Would love to win. We haven’t been since the remodel Anf my kids haven’t been at all.

December 6, 2021 at 6:47 am

Our family loves to ride around of the weekend evenings during the month of December and look at all the holiday lights. We’ve done this every since the kids were babies and although they are teenagers and college aged students now they still enjoy this family tradition. We have a few light displays that are local to us that the neighbors put on every year but I try to find a new display that we haven’t seen before that we drive to view. I hope the kids continue this as they start their own families!

December 6, 2021 at 6:24 am

We love to play Scrabble in the evenings during winter, especially as it gets dark so early that we can’t do our daily evening walk.

December 6, 2021 at 12:13 am

My favorite holiday memories are. celebrating Christmas on Christmas Eve with my extended family (two christmases!) and playing in the snow. My favorite tradition is listening to Christmas songs while making cookies for Santa.

December 5, 2021 at 11:56 pm

We love to take the kids to see the lights around the area. while kids grow is very satisfying to see how they get so excited about the holidays.

December 5, 2021 at 9:02 pm

Best Christmas tradition was going to bed early and waking to a fully decorated tree. The wonderment as a child was priceless.

December 5, 2021 at 8:57 pm

Loved touring Lights Of Life in the in the late 90’s/early 2000’s at 1AM if I could not sleep when they were on all night and the presentation took up the entire block.

December 5, 2021 at 8:43 pm

We love to drive around and look at Christmas lights. We play Christmas music and have popcorn and hot chocolate for the drive. We also celebrate Christmas morning at my grandmother’s house with our entire family.

December 5, 2021 at 7:59 pm

Six years ago my Mom moved here from NC to an assisted living facility. She was moving from her home, her friends, her whole life. My circle of friends immediately pitched in to help, inviting her to Christmas parties and tickets to shows. But the best part were my i-laws, who threw open their doors for a elderly old lady they’d not ever met. She loved the attention, and the laughter of children and the craziness of gifts and food. It was something I could never give her where she lived, and it was gratifying to see her eyes light up.

December 5, 2021 at 7:42 pm

We always spend Christmas Eve at my grandmothers house and eat breakfast.

December 5, 2021 at 7:41 pm

Going to see The Nutcracker at The Fox Theater is a tradition we enjoyed for many years.

December 5, 2021 at 7:40 pm

Our favorite winter activity is ice skating at Atlantic Station.

December 5, 2021 at 7:19 pm

Our tradition is to go see Christmas light!

December 5, 2021 at 7:15 pm

Love driving around looking at Christmas lights and decorated Christmas homes while holiday music is playing!

December 5, 2021 at 6:47 pm

We love driving around in our PJs with some hot coco looking for the best Christmas light display we can find!

December 5, 2021 at 6:35 pm

Our kids are young so we are still fine tuning our forever traditions. But so far we pick out 1 ornament a piece every year together and wear Christmas pajamas on Christmas Eve with hot chocolate and Christmas movies while we make cookies for Santa.

December 5, 2021 at 6:32 pm

Growing up, when we had friends and family visit us from out of state (at any time of year but especially at the holidays), we always took them to the World of Coke. It’s a hit with kids and adults, and the tasting room is always so much fun. The new holiday attractions there sound really interesting!

December 5, 2021 at 6:19 pm

We just moved here so we’re trying to making holiday memories in Atlanta. But my finest memory is when it snowed in Wilmington, NC and my son and his friends snowball fight and I made a fire and we had hot chocolate and s’mores.

December 5, 2021 at 6:16 pm

My favorite Christmas memory is driving around looking at Christmas lights and decorations.

December 5, 2021 at 6:05 pm

My all-time favorite memory of Christmas is traveling to Pigeon Forge with my husband and daughters and enjoying the mountains and dinner shows. That is where we also started the tradition of making donuts and putting together a jigsaw puzzle on Christmas morning.

December 5, 2021 at 6:02 pm

Our favorite tradition is driving around seeing the Christmas lights while playing Christmas music in the car.

December 5, 2021 at 6:01 pm

We love going to see Christmas lights as a family. One of our favorites is the Lights of Life at Life University in Marietta, Ga.

December 5, 2021 at 5:58 pm

Every year we would go to the Pink Pig. It started when my sister and I were little and we have been taking our kids too. We are sad that we won’t be able to do it anymore and will have to find a new tradition.

December 5, 2021 at 5:55 pm

My favourite holiday memories are seeing my kids faces when Santa visits every Christmas Eve.

December 5, 2021 at 5:54 pm

Our favorite tradition is going to the lights at Life University.

December 9, 2020 at 1:19 pm

Every year we go to Berry’s Tree Farm in Covington and cutting down our Christmas Tree.

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STONEHURST PLACE

4 Things You Need to Do at the World of Coca-Cola Museum in Atlanta

You’ve seen it on billboards, in commercials, and even watched the biggest stars enjoy it in TV shows and movies. What was once an idea in the mind of Dr. John S. Pemberton in 1886 is now an experience that people from all around the world can share — drinking a cold, refreshing Coca-Cola. Do you know how Coca-Cola became such an influential brand? Find out by visiting the World of Coca-Cola museum in Atlanta ! You can meet the polar bear, learn about the secret recipe, and see everything from antique vending machines to authentic Olympic torches! The museum is near plenty of other fun attractions, too. Get our free Travel Guide to see them all and plan the perfect day in the city!

See the Best of Atlanta!

Get the Full Experience at Atlanta’s World of Coca-Cola Museum

1. get a picture with the iconic polar bear.

Tickets to Atlanta’s World of Coca-Cola museum are only $17 for adults and allow you to explore several different rooms of displays, artifacts, and unique experiences. Before journeying too far, make sure you capture a picture with the lovable and iconic Coca-Cola polar bear ! This seven-foot-tall mascot will greet you in the museum, making for an excellent photo opportunity.

2. See How the Brand Evolved

Coca-Cola has grown from being a simple beverage to representing something much more. It’s an experience! When you see people drinking this soda in the media, they’re always cheerful and spending time with family or friends, on an exciting adventure, or simply enjoying a relaxing day in the sun. The company’s powerful marketing campaigns helped them achieve this image, and you’re welcome to see how they did it. You’ll find the Coca-Cola logo on posters, artwork, music records, and more. You can even hold a real torch from the Olympics that they sponsored!

3. Step Inside “the Vault”

While the exact recipe is strictly off-limits, you do get a chance to explore “ the Vault ” room where you can learn about its history. John S. Pemberton, unfortunately, passed away two years after inventing the recipe, and Coca-Cola had to make sure it was safe from prying eyes. Plenty of fake recipes have surfaced over time, but none of them come close to the real thing. Near the end of the tour, you get to see the actual vault up close. Yes, the secret recipe is really inside!

4. Taste Beverages From Around the World

You may have heard of some of Coca-Cola’s other beverages, like Sprite, Fanta, and Dasani. But, did you know the list reaches almost 4,000 drinks from around the globe? Head upstairs to the tasting room and try over 100 of them! You may not like all of the flavors, but you’re sure to have fun. Who knows, you might leave with a new favorite drink!

Make the Most of Your Visit: Stay at Stonehurst Place!

While you’re in the city, don’t miss out on some more of our favorite attractions nearby! You can visit the aquarium in Atlanta , the Center for Civil and Human Rights, the College Football Hall of Fame , and even stroll through Centennial Olympic Park . They are all a short walk from the Atlanta Coca-Cola museum, and minutes away from Stonehurst Place! Instead of trying to see them all in one day, stay at our elegant boutique inn for the weekend.

As our guest, you get to enjoy complimentary refreshments and gourmet breakfasts in addition to our luxurious accommodations. We designed each of our rooms and suites to have their own unique character with original artwork and beautiful furnishings. All you need to do is book your favorite and enjoy the best lodging that Midtown Atlanta has to offer!

(Photos courtesy of World of Coca-Cola )

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World of Coca-Cola Museum in Atlanta, Ga

Coke museum tells the story of the world’s largest beverage company.

The history of Coke and its influence on pop culture is told in exhibits, three theaters and a tasting room for sampling Coca-Cola products served around the world.

Sip a Sparletta Sparberry from Zimbabwe? Taste a Vegitabeta from Japan, or why not try some Delaware Punch from Honduras? Watch out for the Beverly from Italy – it makes most folks grimace. The tasting room is a highlight of a visit to the World of Coca-Cola museum where spigots of Coke products most of us have never heard of are arranged by continent.

Visitors help themselves to about 60 of the more than 450 Coca-Cola brands served in 200 countries around the globe. They also can go back to the company’s roots and have a Coke only a few blocks from where it was first served in Atlanta in 1886.

Showcasing the History of the World’s Most Popular Soft Drinks

Pharmacist John S. Pemberton created the original Coca-Cola formula for customers to his soda fountain. When Coca-Cola purchased a 20-plus acre former industrial site in downtown Atlanta, it dubbed the location Pemberton Place in homage to the creator of Coke.

In a massive urban renewal project, nine acres of the site were donated for the Georgia Aquarium, which opened in 2005, and 2.5 acres were given for the Center for Civil and Human Rights, opening in 2010. World of Coca-Cola opened on the site in 2007 at roughly double the size of its former museum.

More than 1,000 artifacts are exhibited, including many never on public display. There’s an array of vintage Coke vending machines, a Coca-Cola can that made its way onboard the Space Shuttle, and a 1880’s-era soda fountain similar to one where Pemberton sold his “headache remedy” made of coca leaf extract and distilled water, charging 5 cents a glass.

The exhibit of the first contour glass Coke bottle explains that the shape was a mistake. The designer looked up “coca leaf” in an encyclopedia, but found “cocoa tree” instead. The distinctive bulbous shape – which became one of the best-known symbols in the world – resembles a cocoa tree seed pod. Problem is, cocoa is used to make chocolate, not Coca-Cola.

Coke in Advertising, Art and Pop Culture

More history unfolds in the Coca-Cola Loft area where Coke advertisements from around the world and through history are displayed, including a 1933 ad made with Clark Gable and Joan Crawford. Norman Rockwell’s “Barefoot Boy” painting, created for a Coke calendar in 1931, ranks as among the most valuable artifacts, worth about $2 million.

The Pop Culture gallery displays the work of renowned artists, including Andy Warhol, and the polar bear character made famous in Coke advertising stands in the center of the museum, inviting visitors to join him for a photo. Three films devoted to Coca-Cola TV advertising are shown in the Perfect Pauses Theater, while the Secret Formula 4D theater uses special effects, such as moveable seats, to give viewers a multi-sensory experience.

The global presence of Coca-Cola comes through it an artistic way in the museum lobby where huge Coke bottles are decorated in the folk art of many countries where the soft drink is served. The bottles were commissioned by the company and displayed during the 1996 Summer Olympic Games in Atlanta.

Take Home a Coke from the World’s Smallest Bottling Plant

Every visitor can leave the museum with a free souvenir – a collectors’-edition glass bottle filled with Coke at the museum’s Bottle Works. Viewers get an inside look at the bottling process while the display churns out 20 bottles a minute.

For those with money to spend on souvenirs, the Coca-Cola Store sells a wide range of merchandise, including collectibles and clothing made from recycled plastic bottles.

Setting an Example of Environmental Responsibility

The 92,000-square-foot World of Coca-Cola was built green according to Leadership in Energy and Environmental Design (LEED) standards. Ninety percent of its construction waste was reused or recycled. Inside, the floors are made of bamboo, which is quick growing, and carpet made from recycled PET plastic. Disposable cups in the tasting room look like plastic, but are actually made from corn starch and are biodegradable.

Waterless urinals and other efforts to conserve energy and water use are used throughout the building. Water conservation remains a major initiative of the company, which depends so heavily on clean water sources for its products. Every 12-ounce of Coke contains 10 ounces of water.

World of Coca-Cola Ticket Availability and Savings

A tour of the World of Coca-Cola averages about 90 minutes. To guarantee admission time, visitors can purchase tickets online at the museum’s Web site where current hours and admission prices can be found. Tickets can also be purchased by phone at (800) 676-COKE or, if available, at the main entrance ticket window.

World of Coca-Cola honors CityPass tickets, which makes an Atlanta vacation more affordable. CityPass also includes reduced-price admission to Atlanta area attractions, such as the Georgia Aquarium , CNN, and the Atlanta History Center, which operates the Margaret Mitchell House .

Christmas at World of Coca-Cola

Holiday cheer is bubbling over at the World of Coca-Cola, where decked out displays and signature seasonal beverages are creating a festive experience for local residents and out-of-town guests in Atlanta. From one-of-a-kind VIP tours, to photo moments with the ever-popular Coca-Cola Polar Bear, World of Coca-Cola’s holiday celebration is one fans will not want to miss.

When you visit the attraction this season, be sure to check out these holiday highlights:

• Get the VIP Treatment: Make this season extra-special for up to ten family and friends with a VIP Guided Tour of World of Coca-Cola! For $32 per person, a dedicated guide will provide an exclusive experience, spicing up the attraction with little-known facts about Coca-Cola culture and history. Head over to the website to schedule your tour today.
• Santa Secrets Revealed: Did you know that Santa wasn’t always a jolly elf in a red suit? Learn about the evolution of St. Nick’s look through the “History of the Coca-Cola Santa” adjacent to the 4-D Theater. This gallery features images of the famous Santa Claus that Coca-Cola originally commissioned Haddon Sundblom to illustrate in the 1930s.
• Taste the Season: Fill your cup of cheer with Coca-Cola North Pole Magic, Coca-Cola Zero Sugar Arctic Chill and Chocolate-Covered Cherry Coke – available in Taste It! for a limited time. These seasonal beverages are sure to get your taste buds in the holiday spirit!
• snap a selfie with the always-friendly Coca-Cola Polar Bear
• grab a group shot inside Santa’s sleigh
• strike a pose with the giant holiday ornaments decorating Pemberton Place.
• Cheer Throughout the Year: Surprise your loved ones with the gift that keeps on giving: an Annual Pass! For $34, you can give the gift of unlimited fun and exclusive experiences at World of Coca-Cola. Plus they get $4 off General Admission tickets for up to four guests each time they visit. Coca-Cola Store is your go-to source for those special gifts that will make them smile this season. Check out Coca-Cola’s newest apparel collection featuring a one-of-a-kind, light-up sweatshirt (in very limited quantities). You’ll also find classic favorites like Coca-Cola bottle banks, holiday ornaments, and stocking stuffers galore.

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Everything you Need to Know About Visiting The Coca-Cola Museum in Atlanta

Anyone else LOVE finding unique museums/attractions in new cities? You know…the experiences that go beyond the typical art museum or city park. If you find yourself visiting Georgia, you NEED to add the Coca-Cola Museum in Atlanta to your list! This guide will help you plan your trip and answer any questions before visiting.

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Table of Contents

What is the World of Coca-Cola Museum?

The World of Coca-Cola is an interactive museum that teaches you the history of Coca-Cola and gives you the opportunity to taste it for yourself! This is a museum like no other, centered entirely around the delicious soda we all know and love: Coca-Cola. There’s truly no better opportunity to learn about Coca-Cola than in its hometown of Atlanta, Georgia. One of the highlights of the museum is the international tasting room where you can sample flavors of Coca-Cola from all over the world! 

In addition to tasting the delicious soda, you can participate in the interactive scent exhibit, view a 3-D movie, shop in the themed gift shop, and even take a picture with the Coca-Cola Polar Bear!

Where is it located?

After flying into Atlanta you will just have a short 12 mile drive to the museum. The museum is conveniently located in the heart of downtown Atlanta, at 121 Baker St NW.

I would recommend getting a  rental car  as the city can be a bit spread out, however, there are alternatives if you’d rather use public transportation.  MARTA  and the  Atlanta Streetcar  are some of the most popular options, and they’re pretty easy to figure out. Ubers and Lyfts are also plentiful virtually every hour of the day.

Tip!  Use the  Discover Cars Search Engine  to find the best rental car deal in Atlanta!

Want to save money on 5 of Atlanta’s best attractions ?! Click here to save 40 percent with a City Pass!

FAQ’s to know before visiting:

What are the museum’s hours?

TheWorld of Coca-Cola museum is typically open 10 am-5 pm, Monday through Friday, and 9 am-7 pm, Saturday and Sunday. Hours are subject to change though, so I would recommend checking the online calendar when planning your trip. 

How much does it cost to visit the World of Coca-Cola Museum?

Tickets prices to experience the World of Coca-Cola are:

• Ages 0-2: free with adult
• Ages 3-12: $14
• Ages 13-64: $18
• Ages 65+: $16

The museum offers free admission for Active Duty, Reserves, and Retired members of the U.S. Armed Forces. You can also take advantage of Atlanta CityPASS for additional discounts on tickets. 

How long should I expect to spend?

You should allow a few solid hours to fully experience the World of Coca-Cola Museum. I would recommend spending at least 2 hours at the museum. 

How much is it to park at the Coca-Cola Museum?

The World of Coca-Cola has its own parking garage where it will cost $12 per vehicle for 0-4 hours or $17 for 4+ hours of parking.

Is the Coca-Cola Museum in Atlanta good for kids?

While the history component of the museum may not be as engaging for younger kids, children are sure to enjoy watching the bottling process and experiencing the tasting room.

Do I need to buy my tickets in advance?

Tickets must be purchased online. You can buy your Skip the Line Tickets here ! Or check out the Atlanta City Pass to save 40% on 5 different attractions!

Restaurants near the World of Coca-Cola Museum

• Mellow Mushroom is one of my personal favorites, offering delicious pizzas, wings, and even hearty salads. Mellow Mushroom has a fun 70s vibe that the whole family will enjoy, and as a bonus, they have vegan and vegetarian options. 
• The CNN Center Food Court is a short walk from the World of Coca-Cola and offers a variety of food options in an iconic Atlanta setting. The CNN Center is well-worth a visit, and enjoying a meal in the food court is one of the best ways to experience it. 
• The Varsity is another classic Atlanta restaurant, serving up delicious all-American grub like hot dogs and hamburgers. Don’t forget to order their famous frosted orange drink for dessert!

Where to stay near the World of Coca-Cola Museum

• The Hyatt Place Atlanta/Centennial Park is a classy option conveniently located in the heart of downtown Atlanta. The hotel is located near several destinations in addition to the museum, such as the Georgia Aquarium and Centennial Olympic Park.
• The Atlanta Marriott Marquis is another great hotel with an iconic atrium you may recognize from a number of movies and TV shows! They even offer a World of Coca-Cola package including accommodations, museum tickets, and valet parking.
• The Omni Atlanta Hotel at CNN Center is located right downtown, making it the perfect choice if you want to walk and use public transportation for the majority of your trip. The rooftop also offers amazing views of the Atlanta skyline as an added bonus!

Is the Coca-Cola Museum worth visiting?

If you’re already in Atlanta, adding the World of Coca-Cola to your itinerary is a must! I wouldn’t plan a trip to Atlanta just for the sake of visiting the museum, but it’s a great afternoon activity if you have spare time. 

Other Things to do in Atlanta:

There are SO MANY things to do in Atlanta making it a great spot to spend a weekend! If you are hoping to fit in all of the best attractions, be sure to check out the Atlanta City Pass to save more than 40%!!

• Grab lunch at the legendary  CNN Center
• Visit  Zoo Atlanta
• Catch a concert at  Mercedes-Benz Stadium
• Take a tour through the historic  Oakland Cemetery
• Stroll through  Centennial Olympic Park
• Hop on the  SkyView  to see the city from above
• Dip your toes in the gorgeous  Sweetwater Creek State Pa rk
• Wander through the Atlanta Botanical Gardens
• Take a hike along the Atlanta Beltline
• Marvel at the fish at the Georgia Aquarium
• Self-guided walking tour with Let’s Roam!

Hint: Be sure to check out the PERFECT Atlanta Weekend Getaway I tinerary to make your planning easier!

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The Coca-Cola Company and Microsoft announce five-year strategic partnership to accelerate cloud and generative AI initiatives

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Editor’s note – April 23, 2024 – The quotation from Judson Althoff was updated following initial publication.

ATLANTA and REDMOND, Wash . — April 23, 2024 — Microsoft Corp. and The Coca-Cola Company on Tuesday announced a five-year strategic partnership to align Coca-Cola’s core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally.

As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities. The collaboration underscores Coca-Cola’s ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.

Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.

“Through our long-term partnership, we have made significant progress to accelerate system-wide AI Transformation across The Coca-Cola Company and its network of independent bottlers worldwide,” said Judson Althoff, executive vice president and chief commercial officer at Microsoft. “We are proud to support Coca-Cola as it continues to embrace the era of AI and looks to solutions like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation across every area of its business.”

Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. As a pioneer in AI adoption, Coca-Cola has been innovating with generative AI for nearly a year and has already leveraged Azure OpenAI Service to reimagine everything from marketing to manufacturing and supply chain and beyond. The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency and uncover new growth opportunities.

“This new agreement builds on the success of Coca-Cola’s partnership strategy with Microsoft, showing our commitment to ongoing digital transformation,” said John Murphy, president and chief financial officer of The Coca-Cola Company. “Our partnership with Microsoft has grown exponentially, from the $250 million agreement we initially announced in 2020 to $1.1 billion today.”

The agreement reflects a significant step in advancing Coca-Cola’s digital transformation, focused on providing expanded access to Microsoft’s cloud and AI platforms — as well as solutions such as Microsoft 365, Power BI, Dynamics 365, Defender and Fabric — to enhance efficiency and scalability while fostering innovation across the system.

“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies,” said Neeraj Tolmare, senior vice president and global chief information officer for The Coca-Cola Company. “Microsoft’s capabilities help accelerate our adoption of AI to create incremental enterprise value.”

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at  www.coca-colacompany.com  and follow us on Instagram , Facebook and LinkedIn .

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]

The Coca-Cola Company, Scott Leith, [email protected]

Note to editors: For more information, news and perspectives from Microsoft, please visit Microsoft Source at  http://news.microsoft.com/source . Web links, telephone numbers and titles were correct at time of publication but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at  https://news.microsoft.com/microsoft-public-relations-contacts .

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Hyperlocal news for metro Atlanta

Omni Atlanta Hotel at Centennial Park unveils renovation, rebranding

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Omni Atlanta Hotel at Centennial Park has announced a “complete refurbishment” of more than 600 rooms and suites.

Furthermore, the property recently underwent an official name change from Omni Atlanta Hotel at CNN Center to Omni Atlanta Hotel at Centennial Park.

The announcement comes just weeks after CNN decamped from the adjacent building, which will now be known simply as The Center and is about to undergo renovations.

“We are thrilled to embark on this transformative journey,” said Ramon Reyes, General Manager at the Omni. “This renovation and rebranding effort symbolize our commitment to providing unparalleled hospitality experiences while honoring the vibrant spirit of Atlanta. With refreshed accommodations and unique themed suites, we look forward to welcoming guests from near and far to indulge in the essence of our city.”

In the North Tower, new nightstands were inspired by luggage, bold linens make headlines in black and white, and walls are covered in gorgeous graphics. Among these, the Presidential Suite, Governors Suite and Executive Suites have undergone redesign with a blend of elegance and modernity.

In addition to these upgraded accommodations, the Omni is introducing a collection of signature suites that celebrate Atlanta’s iconic attractions and landmarks. These include the Georgia Aquarium Suite, College Football Hall of Fame Suite, and the Coca-Cola Suite. Each suite promises a unique immersion into Atlanta’s rich cultural tapestry.

For more information on Omni Atlanta Hotel at Centennial Park or to book, visit  www.omnihotels.com/hotels/atlanta-centennial-park .

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eNASCAR Coca-Cola iRacing Series Race Preview: Talladega

May 6th, 2024 by Justin Melillo

The eNASCAR Coca-Cola iRacing Series takes on Talladega Superspeedway on Tuesday night. 40 of the top-ranked eNASCAR drivers are set for three, four, and possibly five-wide pack racing action in the seventh race of the 2024 season. 70 laps are scheduled around the 2.66-mile oval.

Race coverage begins at 8 p.m. ET at eNASCAR.com/live and across iRacing social media channels. Tune in 30 minutes earlier to catch the Countdown to Green at 7:30 p.m. ET.

Last Race : Two weeks ago at Dover Motor Speedway, it all came down to a final restart in eNASCAR Overtime. William Byron eSports’ Tucker Minter had assumed the lead earlier, but M80’s Steven Wilson was going to be tough to hold off. JR Motorsports’ Kaden Honeycutt got in on the action too, but slipped back in the closing moments. Minter and Wilson traded virtual paint on a few occasions, but it was Wilson who wound up on top, winning his second race of the season so far.

Last Year : Fans might remember what was almost Malik Ray’s first win last season. Off of Turn 4 in the 2023 Talladega event, Ray put himself in the right spot to take the lead coming to the line. However, Casey Kirwan, his future teammate, would not be denied. As they rounded the tri-oval, Kirwan shot out of line and took a massive push from Collin Bowden. The forceful bump was enough for Kirwan to steal the win, his first of the season, leaving Ray still wondering when his first would come. (Spoiler alert: it came at Atlanta earlier this year.)

Track Facts : Envisioned by NASCAR founder Bill France Sr. to be even bigger and faster than Daytona International Speedway, Talladega Superspeedway opened in 1969 and has hosted the NASCAR Cup Series ever since. Renowned for its high speeds, Buddy Baker became the first driver in NASCAR history to turn a 200 mile per hour lap at the track in 1970, and Bill Elliott set NASCAR’s all-time qualifying record at Talladega with a speed of 212.809 mph in 1987. Talladega is also known for producing many first-time winners, such as Richard Brickhouse in its inaugural race, and lead changes, sometimes with dozens of drivers leading laps.

Next Race : After Talladega, the series will return again in two weeks’ time for the eighth race of the 2024 season at Charlotte Motor Speedway. Last season, Tucker Minter held on for his second career victory in a heavily contested finish.

For more information on the eNASCAR Coca-Cola iRacing Series, visit eNASCAR.com or iRacing.com/eNASCAR . For more information on iRacing and for special offers, visit iRacing.com .­­

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Nik Jhangiani to join Diageo as Chief Financial Officer

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3 May 2024, London, UK: Diageo plc (‘Diageo’) today announces that Nik Jhangiani will join the company as Chief Financial Officer, taking up the position and joining Diageo’s Board and Executive Committee in Autumn 2024.

Lavanya Chandrashekar will step down from the Executive Committee and Board at the same time after three years as Chief Financial Officer and six years with the company, and will return to the US.

Nik Jhangiani is currently Chief Financial Officer at Coca-Cola Europacific Partners (CCEP), the world’s largest Coca-Cola bottler with revenues of over €18 billion in 2023, a role he has held since 2016. CCEP is listed on the London Stock Exchange, NASDAQ, Euronext Amsterdam, and the Spanish Stock Exchanges.

Nik has more than 30 years of finance experience gained in roles in the UK, Europe, India, Africa and the US, including 20 years as Chief Financial Officer; and has spent most of his career in consumer and beverage industries including 20 years within the Coca-Cola system.

Prior to his current role, Nik was Chief Financial Officer and SVP at Coca-Cola Enterprises (CCE) from 2013 to 2016, having joined CCE in 2012. From 2009 to 2012 Nik was Group Chief Financial Officer at Bharti Enterprises, one of India’s leading business groups with operations in 21 countries and interests in telecoms, food, retail and real estate.

Lavanya Chandrashekar joined Diageo in 2018 as Chief Financial Officer North America and was appointed Chief Financial Officer of Diageo plc in July 2021. Lavanya has been key to the delivery of a 10.5% net sales value CAGR and has been instrumental in accelerating Diageo’s productivity agenda. Under Lavanya’s leadership, the business is on track to exceed its $1.5 billion three-year productivity savings target by the end of fiscal 24, and has increased long term investment in capital expenditure and maturing stock by 40%+, while creating value for shareholders by growing dividends and continuing its return of capital programme. Lavanya has also put in place Diageo’s £500 million supply agility programme which will help deliver the company’s $2.0 billion productivity target from fiscal 25 to fiscal 27.

Debra Crew, Chief Executive, Diageo said:

“I am delighted that Nik will be joining us. He is a highly experienced CFO with a proven global track-record of generating growth across multiple consumer businesses and industries. Nik’s experience and international mindset will make him a strong addition to our leadership team.

“I am grateful to Lavanya for her leadership over the last six years and her contribution as Diageo successfully expanded our business through a global pandemic and delivered major productivity savings. I want to thank Lavanya for being a trusted colleague and partner to me, both when we worked together in North America, and more recently as I took on the role of Chief Executive Officer. On behalf of all Diageo colleagues, I wish her much future success as she returns to the US.

“With a strong focus on execution, we will continue to invest behind our world-leading brands to create value for shareholders and maintain our position as an industry leader in total beverage alcohol, which we strongly believe is an attractive sector with a long runway for growth.”

Javier Ferrán, Chair, Diageo said:

“I look forward to welcoming Nik to Diageo, and to the Board. I am confident that his record of success as a CFO in multiple relevant markets and sectors will further strengthen our long-term track record of delivering long-term sustainable returns for our shareholders. The Board also wishes to thank Lavanya warmly for her strong contributions to Diageo over the past six years. She has been instrumental in framing our long-term ambitions and driving a culture of operational excellence throughout her tenure, and we wish her well for the future.”

Nik Jhangiani said:

“I am delighted to be joining Diageo. It is an organisation I have long admired and one of the world’s most respected and trusted consumer businesses. I look forward to working with my new colleagues to drive value for Diageo’s shareholders, and to support the company’s strong track record of building and sustaining exceptional brands.”

Lavanya Chandrashekar said:

“I am proud to have overseen a strong period of growth for Diageo, and to have embedded a culture of productivity and efficiency which will set the business up for long-term success. I am very grateful to my exceptionally talented Finance, Data and Technology, and Shared Service Operations teams, and I wish Debra and all my Diageo colleagues the best for the future.”

In accordance with Listing Rule 9.6.15, Diageo confirms that there are no further details to be disclosed pursuant to Listing Rule 9.6.13.

Tom Shropshire, General Counsel and Company Secretary, is responsible for arranging the release of this announcement on behalf of Diageo.

Notes to editors

Nik Jhangiani biography

Nik (Manik) Jhangiani is currently Chief Financial Officer of Coca-Cola Europacific Partners plc (CCEP), the world’s largest Coca-Cola bottler, which is headquartered in the UK and operates across 31 markets with 81 production sites and 42,000 employees, serving around 2 million customers and 600 million consumers.

Nik was appointed Chief Financial Officer of Coca-Cola European Partners in May 2016. His responsibilities have included managing all aspects of the finance function, external financial reporting, mergers and acquisitions, investor relations, business unit finance, internal audit, finance transformation and tax & treasury. During his tenure Nik has demonstrated significant capital markets, M&A, and investor relations responsibilities, steering the organisation through complex transactions, delivering business synergies and creating value for shareholders.

From 2009 to 2012 Nik was Group Chief Financial Officer and a member of the management board at Bharti Enterprises, one of India’s leading business groups with operations in 21 countries and interests in telecoms, food, retail and real estate, where he led the acquisition of the African assets of the Zain Group for an enterprise valuation of $10.7 billion, and conducted a strategic review across the Bharti business resulting in

several key decisions including exiting from a financial services joint venture with AXA. He was also involved in the preparations for one of India’s largest IPOs in the telecoms tower space.

Nik is a Certified Public Accountant in the state of New York and holds a degree in economics and accounting from Rutgers University. He began his career with Deloitte, then working at Bristol Myers Squibb in International Audit, and the Colgate Palmolive Company in roles including Group Financial Director for Nigeria, before joining the Coca-Cola Company in Atlanta in 1998. In 2000, he joined the newly-formed Coca-Cola Hellenic Bottling Company, becoming Chief Financial Officer in 2004 where he held a number of senior responsibilities before joining Bharti Enterprises. Nik will continue to be based in the UK when he joins Diageo.

Lavanya Chandrashekar biography

Lavanya was appointed Chief Financial Officer of Diageo plc and a member of the Board of Directors of Diageo in July 2021. In addition to her core finance responsibilities, Lavanya also leads Diageo’s Data and Technology, Shared Service Operations, and until recently Strategy functions. As CFO Lavanya has driven several large transformation projects including the change of functional currency from GBP to USD, instituting a new Global Process Ownership model, and the implementation of SAP 4 HANA.

Lavanya joined Diageo in 2018 as Chief Financial Officer, North America, Diageo’s largest business unit accounting for ~40% of revenues and more than half of group profits. In that role, Lavanya was instrumental in returning the North America business to sustainable market share growth, integrating the Casamigos acquisition, and leading the divestiture of 18 small brands. Lavanya later took on additional responsibilities as Global Head of Investor Relations, formulating the Group’s new investor communications strategy in the midst of the Covid crisis.

Prior to joining Diageo in 2018, Lavanya Chandrashekar spent nearly five years at Mondelēz International. As VP Finance, Global Cost Leadership and Supply Chain, Lavanya led a global productivity programme that delivered strong operating margin improvement during a period of shareholder activism. Prior to this, Lavanya was Regional CFO of the Eastern Europe, Middle East and Africa business based in Dubai during a period of extreme macro and geopolitical volatility, driving consistent revenue and profit growth while transitioning from a traditional finance organization to a shared service outsourcing model.

Prior to Mondelēz International, Lavanya spent 18 years at Procter & Gamble in senior finance positions in India, Asia, Europe and North America.

Supplementary information

Nik Jhangiani

Nik Jhangiani’s remuneration package will include an annual salary of £900,000 and a pension contribution (or allowance in lieu) of 14% of base salary, in line with the maximum pension contribution level for new employees to the UK workforce.  Nik will also have an annual incentive plan opportunity, bonus deferral, long term incentive plan opportunity and shareholding requirement as an Executive Director in accordance with Diageo's Directors’ Remuneration Policy, as approved by shareholders.

Nik will receive replacement awards in respect of the incentives which are forfeited as a result of him leaving his current employer to join Diageo in accordance with Diageo’s Directors’ Remuneration Policy.

Details of Nik’s future remuneration will be included in the Directors' Remuneration Report for the year ending 30 June 2024.

Lavanya Chandrashekar

The remuneration arrangements for Lavanya have been determined by the Remuneration Committee in line with the Directors’ Remuneration Policy and her service contract. Full details will be included in the Directors’ Remuneration Report for the year ending 30 June 2024.

In summary, Lavanya will be eligible to receive a bonus under Diageo’s Annual Incentive Plan (AIP) for the financial years ending 30 June 2024 and 30 June 2025, payable at the normal times and subject, as appropriate, to time pro-rating and financial and individual performance, with one-third of any bonus payable delivered in deferred bonus shares. All Long-Term Incentive Plan (LTIP) awards which are unvested at the point Lavanya’s employment ceases will be pro-rated to the date of cessation of employment and will remain subject to performance conditions measured over the original performance period and a two-year post-vesting holding period. The Company’s Malus and Clawback Policy will continue to apply. Lavanya will be subject to post-employment shareholding requirements as set out in the Directors’ Remuneration Policy. The policy requires her to continue to hold shares to the value of the lesser of 400% of her salary on cessation of employment or her actual holding.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com . Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

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