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The Australian Tourism Industry Events Calendar includes activities organised by Tourism Australia, State and Territory Tourism Organisations, Regional Tourism Organisations, the Australian Tourism Export Council and other industry bodies.

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Australia Tourism Exchange 2024

The Australian Tourism Exchange (ATE) will return to Melbourne/Narrm next year for the first time since 2015, with Australia’s largest annual tourism trade event to be held at the Melbourne Convention and Exhibition Centre (MCEC) from Sunday, 19 May 2024 to Thursday, 23 May 2024.

More information to come.

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2023 Australian Tourism Exchange opens on the Gold Coast

The 43rd edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange 2023 (ATE23), has officially opened on the Gold Coast with around 2,300 delegates expected to take part in the event at the Gold Coast Convention and Exhibition Centre.

This year ATE has returned to its traditional format for the first time since 2019, with four days of appointments. The tourism travel show has taken place in a condensed hybrid format over the past two years.

Tourism Australia Managing Director Phillipa Harrison said the first full ATE in years is an important milestone for the Australian tourism industry as it continues to rebuild off the back of the most challenging few years in its history.

“International travellers are returning to our shores but the competition for the global tourism dollar is now greater than ever before which is why business-to-business events, such as ATE, are so important,” Harrison said.

“ATE brings together tourism businesses, tourism wholesalers and retailers from around the world for four days of appointments as well as networking events, while our international buyers get the chance to experience our world class tourism offerings first-hand.”

“The delegates visit from more than 30 countries, and we know once they have seen what Australia has to offer for themselves, they will be well placed to tell travellers why Australia is the best place in the world for their next holiday.”

Tourism and Events Queensland CEO Patricia O’Callaghan said the whole state was ready to welcome ATE delegates in what is another important step forward in our international recovery.

“ATE is our primary opportunity to put Queensland in front of crucial international trade and media partners and we have an incredible program lined up.”

“The industry has continued to invest whilst borders were closed and as a result we have opened to  the world with billions of dollars of new infrastructure, products and experiences that have been completed or under construction across the State.”

“There is strong enthusiasm for this event in Queensland and for these partners to arrive and see first-hand our world-class tourism experiences.”

“Queensland will bring the largest contingent of tourism businesses of any state and we look forward to the opportunity to reconnect with these important partners.”

“Our comprehensive familiarisation program will also show first-hand why Queensland is a bucket list destination with nearly 500 people from more than 30 countries exploring everything from the reef to the rainforest, the ocean to the Outback and of course our iconic beaches.”

“Rebuilding Queensland’s $6 billion international market is critical to the future of tourism for this country.

“We welcome the 2,300 delegates to the Gold Coast and to Queensland and know they will leave with strong business partnerships and memorable moments shared exploring our state.”

Destination Gold Coast Interim CEO Karen Bolinger said the Gold Coast has transformed in recent years into one of the nation’s most vibrant destinations.

“We want the Gold Coast to be one of the most desirable destinations across the world and ATE gives us an extraordinary opportunity to position ourselves as Asia-Pacific’s most dynamic and innovative holiday and business events destination,” Bolinger said.

“ATE will be our time to really shine and showcase to the world a rejuvenated Gold Coast as delegates experience first-hand every flavour of our city that we enjoy every single day.”

“The Gold Coast boasts golden beaches which is home to the world’s first floating underwater reef, unspoiled waterfalls and hiking trails through World Heritage listed rainforest and cool urban coastal precincts, all within a 45-minute radius.”

ATE23 will run from 30 April to 4 May 2023, with around 2,300 delegates from 30 countries. The delegates include around 650 international buyers and 80 international media who will also have the opportunity to participate in pre and post event familiarisations.

ATE23 is delivered by Tourism Australia in partnership with Tourism and Events Queensland and supported by Destination Gold Coast.

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Melbourne Hosting Australian Tourism Exchange 2024

May 9, 2023

For the first time since 2015, The Australian Tourism Exchange (ATE) will return to Melbourne in 2024. Australia’s largest annual tourism trade event to be held at the Melbourne Convention and Exhibition Centre (MCEC) from May 19 May to May 23, 2024.

Tourism Australia Managing Director, Phillipa Harrison announced Melbourne as the next host of the event during ATE23 which was held on the Gold Coast.

Said Harrison: “After a couple of years of hybrid events it has been great this year to have ATE back to its traditional format on the Gold Coast and we can’t wait to work with Visit Victoria to deliver another amazing ATE in 2024.”

She continued: “Melbourne has proudly hosted our premier travel trade event on eight occasions in the past and we look forward to taking ATE, and more than 2,000 delegates, back to Melbourne to drive future tourism business across Australia.”

And Harrison added: “ATE brings together tourism businesses, tourism wholesalers and retailers from around the world for four days of appointments, as well as networking events, which are more important than ever before as competition grows for the tourism dollar.”

ATE24 will be the ninth time ATE has been staged in Melbourne, which first hosted the event in 1991 and then again in 1992, 1997, 1998, 2003, 2004, 2009 and 2015. Melbourne had been due to host the 2020, but the event did not go ahead due to the global pandemic.

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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