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The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.

To develop a globally competitive, environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.

department of tourism

Established in 1973, the Department of Tourism (DOT) is the Philippines’ executive office responsible for the regulation and promotion of the Philippine tourism industry.

DOT’s mission is to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and local employment, ultimately spreading the benefits of tourism to both the private and public sector.

DEPARTMENT STRUCTURE

To develop a globally competitive environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.

Office of the Secretary

TOURISM PROMOTIONS SECTOR

The Tourism Promotion Sector has the primary function of promoting the Philippines as a tourist destination domestically and internationally. It devises integrated marketing and promotional activities such as information dissemination, public relations, special events, and related tourism programs. It likewise supervises the overseas field offices established to implement and enhance the tourism development and promotion program of the Department in the international field.

PLANNING, PRODUCT DEVELOPMENT AND COORDINATION

The Office of the Secretary provides leadership, direction, and substance to the overall operations of the Department. It formulates policies, plans , programs, rules, and regulations; reviews and evaluates the performance of the Tourism Master Plan and advises the President on all matters affecting the tourism program of the country.

INTERNAL SERVICES SECTOR

The Internal Services Sector ensures the smooth and legal functioning of the operations of the Department through the provision of effective and efficient advice and services in the areas of personnel management, human resources development, general services administration, computerization and information technology services, budgetary, financial and management services, and including investigatory and advisory services.

TOURISM SERVICES AND REGIONAL OFFICES SECTOR

The Tourism Services and Regional Offices Sector is tasked to ensure the pleasant entry, stay, and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments, among others, done through an accreditation system.

Tourist establishments' compliance to policies are monitored to make sure that their facilities and services are operated and maintained according to acceptable international norms. The Sector also supervises DOT's regional operations established to implement the policies, plans, programs, and regulations of the Department and to maintain the delivery of efficient and effective frontline services for the tourism industry.

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Department of Tourism

Profile and History In 1952, through Republic Act No. 710, the Philippine Tourist and Travel Association (PTTA) were created to bring together all organizations and entities that cater to travel and tourism. By 1956 through R.A. 1478, the Board of Travel and Tourist Industry (BTTI) were created under the Department of Commerce and Industry (DCI) to serve as the policy-making body for travel and tourism, while the PTTA became its implementing arm. Presidential Decree No. 189 in 1973 gave birth to the Department of Tourism (DOT) and the Philippine Tourism Authority (PTA) as its implementing arm for infrastructure development. PD 189 also reconstituted and attached the Civil Aeronautics Board (CAB) to the DOT. In 1976, the Philippine Convention Bureau (PCB) was created as DOT's marketing arm for conventions. In 1986, the Aquino administration sought to put more cohesiveness into the functions of the DOT. Through Executive Order No. 120, the DOT was reorganized in 1987 as the primary government agency charged with the responsibility to encourage, promote and develop tourism as a major socio-economic activity in the country. By virtue of this executive order, PTA remained as attached agency of the DOT. Subsequently, Executive Order No. 120-A reorganized the PCB to the Philippine Convention and Visitors Corporation (PCVC) as DOT's marketing arm. The CAB, though, was transferred to the Department of Transportation and Communication. With the completion of the 20-year Philippine Tourism Master Plan (TMP) in 1991, the Ramos administration issued Proclamation No. 188, adopting the TMP as the government's blueprint for tourism development. The proclamation mobilizes all government agencies and the private sector to support and implement the TMP. It also allows the DOT to create committees and task forces that will ensure the implementation of the programs identified in the plan. The Arroyo administration, anchored on economic sufficiency and political stability, adopted tourism as among its pillars for sustained economic growth by attracting more visitors, extending their length of stay, and increasing the attractiveness of the country's tourism products. Firmly committed to achieve this vision, the Arroyo administration elevated the Secretary of Tourism to a senior cabinet level. Vision Improve accessibility of travel destinations, Make tourism products better and more affordable, Promote a culture of tourism among local residents, and Increase recognition of tourism as an effective and efficient tool towards socio-economic development of the Philippines. Mission To generate foreign currency and employment; To spread the benefits of tourism to a wider segment of the population with the support, assistance and cooperation of both the private and public sector; and To ensure the safe, convenient, enjoyable stay and travel of foreign and local visitors in the Philippines. Mandate The Department of Tourism's mandate was first embodied in Presidential Decree No. 189 which created the Department of Tourism in 1973. It was reorganized structurally and functionally with Executive Order No. 120 signed in January 30, 1987. Additional Information Mission The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector. History 1950s - Started as a private initiative, the Philippine Tourist & Travel Association was organized. 1956 - The Board of Travel & Tourist Industry was created by law. 1973 - The Department of Tourism (DOT), Philippine Tourism Authority (PTA), and Philippine Convention Bureau (PCB) were created by the Philippine government. 1986 - Under Executive Order no. 120 and 120-A, DOT and PCB were reorganized structurally and functionally. PCB was renamed Philippine Convention & Visitors Corporation. Functions Office of the Secretary The Office of the Secretary provides leadership, direction, and substance to the overall operations of the Department. It formulates policies, plans, programs, rules, and regulations; reviews and evaluates the performance of the Tourism Master Plan and advises the President on all matters affecting the tourism program of the country. Tourism Promotions Sector The Tourism Promotion Sector has the primary function of promoting the Philippines as a tourist destination domestically and internationally. It devises integrated marketing and promotional activities such as information dissemination, public relations, special events, and related tourism programs. It likewise supervises the overseas field offices established to implement and enhance the tourism development and promotion program of the Department in the international field. Tourism Services and Regional Offices Sector The Tourism Services and Regional Offices Sector is tasked to ensure the pleasant entry, stay, and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments, among others, done through an accreditation system. Tourist establishments' compliance to policies is monitored to make sure that their facilities and services are operated and maintained according to acceptable international norms. The Sector also supervises DOT's regional operations established to implement the policies, plans, programs, and regulations of the Department and to maintain the delivery of efficient and effective frontline services for the tourism industry. Planning, Product Development and Coordination The Tourism Planning, Product Development and Coordination Sector is responsible for the formulation and updating of the Tourism Master Plan, together with its component programs. The Sector monitors the effective implementation of the Tourism Master Plan and, in coordination with the private sector and other government institutions, develops and conceptualizes new products and investment opportunities designed to enhance tourist sites and facilities. Internal Services Sector The Internal Services Sector ensures the smooth and legal functioning of the operations of the Department through the provision of effective and efficient advice and services in the areas of personnel management, human resources development, general services administration, computerization and information technology services, budgetary, financial and management services, and including investigatory and advisory services.

Brief History Integrated Asian, European and American Influence. The Philippines is the third largest English speaking country in the world. It has a rich history combining Asian, European, and American influences. Prior to Spanish colonization in 1521, the Filipinos had a rich culture and were trading with the Chinese and the Japanese. Spain's colonization brought about the construction of Intramuros in 1571, a "Walled City" comprised of European buildings and churches, replicated in different parts of the archipelago. In 1898, after 350 years and 300 rebellions, the Filipinos, with leaders like Jose Rizal and Emilio Aguinaldo, succeeded in winning their independence. In 1898, the Philippines became the first and only colony of the United States. Following the Philippine-American War, the United States brought widespread education to the islands. Filipinos fought alongside Americans during World War II, particularly at the famous battle of Bataan and Corregidor which delayed Japanese advance and saved Australia. They then waged a guerilla war against the Japanese from 1941 to 1945. The Philippines regained its independence in 1946. Filipinos are a freedom-loving people, having waged two peaceful, bloodless revolutions against what were perceived as corrupt regimes. The Philippines is a vibrant democracy, as evidenced by 12 English national newspapers, 7 national television stations, hundreds of cable TV stations, and 2,000 radio stations. Filipinos are a fun-loving people. Throughout the islands, there are fiestas celebrated everyday and foreign guests are always welcome to their homes. ============================================================= GEOGRAPHY Source: www:nscb.gov.ph Location: Off the south-east coast of Asia and sprawls between Asia mainland and Australia between latitude 21°25'N and 4°23'N and longitude 116°E and 127°E. Capital: Manila, with a population of 1,660,7141 as of Aug 1, 2007 and an area of 25.0 sq. km. Land Area: The Philippines has a total land area of approximately 343,448.32 sq. km.2 and comprises 7,107 islands, some 4,000 of which are named and 1,000 are inhabited. The Philippine Archipelago is one of the largest island groups in the world. It is divided into three major island groups, namely: Luzon, 147,947.63 sq. km.; Visayas, 59,873.84 sq. km.; and Mindanao, 135,626.85 sq. km. Terrain: Diverse, owing to its numerous high mountains and/or volcanic landforms and extensive valleys and plateaus interspersed with many rivers and lakes. Climate: Tropical, with a normal average year-round temperature of 27°C (82°F). Two pronounced seasons --- dry and wet. Time Zone (Standard Time): One time zone. 120° East Meridian Time, which is eight hours in advance of the Greenwich Mean Time (GMT). Note: Information are as of January 2010. 1 Source: 2007 Census of Population and Housing, National Statistics Office 2 Land area is based on the 2007 Masterlist certified by the Lands Management Bureau. ============================================================= PEOPLE Nationality: Filipino(s) Population: Population for year 2007 is 88.57 million. Annual growth rate for 2000-2007 is estimated at 2.04%. Population Projection for year 2007 is 88.7 million. Religion: Predominantly Christian. Catholics - 82.9% Protestants - 5.4% Islam - 4.6% Philippine Independent Church - 2.6% Iglesia ni Cristo - 2.3% Languages: Two official languages --- Filipino and English. Filipino which is based on Tagalog, is the national language. English is also widely used and is the medium of instruction in higher education. Eight (8) major dialects spoken by majority of the Filipinos: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense. Education: Two forms --- formal and nonformal. Simple Literacy Rate (2003) - 93.4% Participation rates: Elementary (SY 2008- 2009)* - 85.12% Secondary (SY 2008- 2009)* - 60.74% Enrolment: Elementary (SY 2009-2010)* - 12,789,110 Secondary (SY 2009-2010)* - 5,416,718 Tertiary (SY 2009-2010) - 2,770,965 Health: Life expectancy (2010-2015): Female - 73.14 years Male - 67.67 years Infant mortality rate per 1000 live births (2006 ) - 13 Child mortality rate per 1000 live births (2006) - 6 Maternal mortality per 100,000 live births (2006) - 104 Contraceptive prevalence rate (2006) - 73% Labor and Employment (October 2010): Labor force participation rate - 64.2% Unemployment rate - 7.1% Distribution of Employed Persons: Agriculture, fishery and forestry - 33.6% Industry - 14.7% Services - 51.7%. * For Public schools only. Note: Data are as of 13 January 2011 ================================================================= GOVERNMENT Official Name: Republic of the Philippines Form of Government: Democratic Independence: June 12, 1898 Constitution: The 1987 Constitution of the Philippines restored the republican form of government in the country. It was ratified on February 2, 1987. Branches: Executive --- president and vice-president Legislative --- bicameral legislature (Upper and Lower House) Judiciary --- independent. Incumbent Officers: President: Benigno S. Aquino III Vice-President: Jejomar C. Binay Senate President: Juan Ponce Enrile Speaker of the House of Representatives: Feliciano Belmonte Administrative Subdivisions1: As of December 2010, the Philippines had 17 regions, 80 provinces, 138 cities, 1,496 municipalities and 42,025 barangays. Suffrage: Universal, but not compulsory, at age 18. Note: Information are as of January 2011. 1 Source: Philippine Standard Geographic Codes, NSCB ============================================================== ECONOMY Gross National Income (GNI) (4th Qtr 2011) At constant 2000 prices: Level: PhP 2,064,364 Growth rate (4Q 2010- 4Q 2011): 3.5% Per Capita GNI: PhP 21,402 Gross Domestic Product (GDP) (4th Qtr 2011) At constant 2000 prices: Level: PhP 1,591,195 Growth rate (4Q 2010- 4Q 2011): 3.7% Per Capita GDP: PhP 16,497 Agriculture, Hunting, Forestry and Fishery (4th Qtr 2011) At constant 2000 prices: Percent share to total GNI: 9.5% Five major products: Palay, Coconut (including copra), Banana, Poultry, Livestock Industry Sector (4th Qtr 2011) At constant 2000 prices: Percent share to total GNI: 24.7% Major industries and their contribution to GNI Mining and quarrying: 0.7% Manufacturing: 17.8% Construction: 4.0% Electricity, gas and water supply: 2.2% Services Sector (4th Qtr 2011) At constant 2000 prices: Percent share to total GNI: 42.9% Major services and their contribution to total GNI Transportation, communication and storage: 5.7% Trade and Repair of Motor Vehicles, Motorcycles, Personal and Household Goods: 13.6% Financial Intermediation: 5.0% Real Estate, Renting & Business Activities: 7.7% Public Administration & Defence; Compulsory Social Security: 2.9% Other services: 7.9% Currency Used: Philippine Peso (PhP) Note: Information are as of 30 January 2012. =================================================================== The President's Cabinet Executive Secretary - Paquito Ochoa, Jr. Secretary of Agrarian Reform - Virgilio De Los Reyes Secretary of Agriculture - Proceso Alcala Secretary of Budget and Management - Florencio Abad Secretary of Education - Bro. Armin Luistro FSC Secretary of Energy - Jose Rene Almendras Secretary of Environment & Natural Resources - Ramon Paje Secretary of Finance - Cesar Purisima Secretary of Foreign Affairs - Albert Del Rosario Secretary of Health - Enrique Ona Secretary of Interior and Local Government - Jesse Robredo Secretary of Justice - Leila de Lima Secretary of Labor and Employment - Rosalinda Baldoz Secretary of National Defense - Voltaire Gazmin Secretary of Presidential Communications Development and Strategic Planning - Ramon Carandang Secretary of Presidential Communications Operations Office - Herminio Coloma Secretary of Public Works & Highways - Rogelio Singson Secretary of Science & Technology - Mario Montejo Secretary of Social Welfare & Development - Corazon Soliman Secretary of Tourism - Ramon Jimenez Secretary of Trade & Industry - Gregory Domingo Secretary of Transportation and Communications - Manuel Roxas Chairman of the Commission on Higher Education (CHED) - Patricia Licuanan Chairman of the Housing and Urban Development Coordinating Council - Vice-President Jejomar Binay Director General of the National Economic and Development Authority - Cayetano Paderanga, Jr. National Security Adviser - Cesar Garcia Presidential Adviser on Peace Process - Teresita Deles Head of the Presidential Management Staff - Julia Andrea Abad Presidential Spokesperson - Edwin Lacierda Chairman of the Metro Manila Development Authority - Francis Tolentino Chief Presidential Legal Counsel - Eduardo de Mesa Presidential Legislative Liaison Office (PLLO) - Antonino P. Roman National Anti-Poverty Commission (NAPC) - Jose Eliseo M. Rocamora

How to apply? The DOT online application for accreditation is temporarily under maintenance. Applicants are advised to proceed to the regional office located in your respective locality: DEPARTMENT OF TOURISM DIRECTORY OF REGIONAL OFFICES Website: http://www.visitmyphilippines.com NATIONAL CAPITAL REGION Ma. Cynthia C. Lazo, CESO III - Regional Director Department of Tourism - Region NCR 2/F New DOT Bldg., 351 Sen. Gil Puyat Ave., Makati City, Philippines 1200 Trunkline (63 2) 459-5200 to 459-5230 loc. 212 / 232 Telefax (63 2) 553-3530 / 3531 Email DOT [email protected] / [email protected] / [email protected] CORDILLERA ADMINISTRATIVE REGION Marie Venus Q. Tan - Regional Director Department of Tourism - Region CAR Baguio Tourism Complex, Gov. Pack Road, 2600 Baguio City Phone (63 74) 442-7014 / 8848 / 7014 / 424-8667 Mobile 0917-658-1619 E-mail [email protected] / [email protected] NORTH LUZON REGION (ILOCOS) Martin S. Valera, CSE Eligible - Regional Director Department of Tourism - Region I G/F Oasis Country Resort Hotel, Sevilla, San Fernando City, La Union Phone (63 72) 888-2098 / 888-2411 / 242-1656 Fax (63 72) 888-2098 Email [email protected] / [email protected] / [email protected] Satellite Office (Laoag Sub-Office) Modesto T. Baloloy - Officer - In - Charge 2/F Pacific Bldg., Abadilla St., Laoag City, Ilocos Norte 2900 Phone (63 77) 772-0467 Telefax (63 77) 771-1473 Mobile 0920-603-1850 Email [email protected] CAGAYAN VALLEY REGION Virgilio M. Maguigad - Regional Director Department of Tourism - Region II # 2 Dalan na Pav-vurulun, Regional Government Center, Carig Sur, Tuguegarao City, Cagayan 3500 Telefax: (63 78) 304-1503 / 304-1499 Phone (63 78) 373-9563 / 373-0785 / 373-0786 Mobile 0918-909-2326 / 0939-198-5444 (Smart) Mobile 0915-189-1388 (Globe) / 0925-880-1550 up to 1555 (Sun) Email [email protected] / [email protected] / [email protected] Website www.dotregion2.com.ph CENTRAL LUZON REGION Carolina D. Uy - Chief Tourism Operations Officer / Officer–In-Charge Department of Tourism - Region III G/F Marlim Mansions Hotel Bldg., MacArthur Hwy., Diamond Subd., Balibago, Angeles City Phone: (63 45) 625-8525 / 458-2358 Office Mobile #: 0939-904-5231 / 0917-506-2221 OIC Carol Uy Mobile #: 0908-888-4858 / 0906-248-8338 Alvin delos Reyes (accreditation officer) Mobile # 0923-474-3849 Email: [email protected] / [email protected] / [email protected] CALABARZON REGION Vernie V. Morales, CESO III - Regional Director Department of Tourism - Region IV-A G/F Dencris Business Center, Halang, National Hwy., Calamba City, Laguna Phone (63 49) 508-0731 to 34 (Trunkline) Phone (63 49) 508-0741 / 0760 / 0743 / 0748 / 0761 Email [email protected] / [email protected] / [email protected] / [email protected] MIMAROPA REGION Maria Luisa S. Diploma - Regional Director Department of Tourism - Region IV-B DOT Bldg., #351 Sen. Gil Puyat Ave., JB Bldg., Makati City Phone (63 2) 459-5200 loc. 210 / 890-1014 Fax (63 2) 890-0945 Email [email protected] BICOL REGION Benjamin F. Santiago - Regional Director Department of Tourism - Region V Regional Center Site, Rawis, 4500 Legazpi City Phone (63 52) 481-5593 / 435-0085 Fax (63 52) 482-0712 / 482-0715 Email [email protected] / [email protected] / [email protected] Website www.www.gayonbicol.com WESTERN VISAYAS REGION Atty. Helen J. Catalbas - Regional Director Department of Tourism - Region VI Western Visayas Tourism Center, Capitol Ground, Bonifacio Drive, 5000 Iloilo City Phone (63 33) 337-5411 / 509-3550 Telefax (63 33) 335-0245 Mobile 0917-622-7979 (RD Helen) / 0917-722-6691 (office) Email [email protected] / [email protected] / [email protected] Website www.westernvisayastourism.com.ph Satellite Office (Boracay) Mr. Kristoffer Leo Velete Officer-in-Charge / Team Leader D' Mall, Stn 2, Balabag, Boracay, Malay, Aklan 5608 Aklan Phone (63 36) 288-3689 Mobile 0947-852-8110 Email [email protected] Website http://www.boracay.com Bacolod Satellite Office Doña Ceferina II Bldg., Door #4, 22nd St., Lacson, 6100 Bacolod City Phone (63 34) 709-0626 CENTRAL VISAYAS REGION Shahlimar H.Tamano - Regional Director Department of Tourism - Region VII G/F LDM Bldg. cor Legaspi and MJ Cuenco Sts., 6000 Cebu City Phone (63 32) 412-1980 (Executive Assistant) Phone (63 32) 412-1967 (Administrative / Accounting Div) Phone (63 32) 254-3534 / 412-1980 (Planning and Statistics Office) Phone (63 32) 254-6650 (Product Development Div) Phone (63 32) 254-2811 / 412-1966 (Accreditation Div) Email dot [email protected] / [email protected] / [email protected] / [email protected] / [email protected] / [email protected] / [email protected] Satellite Office (Bohol) Door 2, 2/F Sum Bldg., San Jose St., Brgy. Cogon, Tagbilaran City 6300 Phone (63 38) 501-0143 EASTERN VISAYAS REGION Ma. Trinidad C. Dacuycuy - Supervising Tourism Operations Officer / Officer-In-Charge Department of Tourism - Region VIII Leyte Park Hotel Cpd., Magsaysay Blvd., Kanhuraw Hill, Magsaysay Blvd., Tacloban City, 6500 Leyte Phone (63 53) 832-0901 / 325-5279 / 321-2048 Mobile 0998-888-9715 Email [email protected] / [email protected] ZAMBOANGA PENINSULA REGION Karina Rosa S. Tiopes, CESO III - Regional Director Department of Tourism - Region IX G/F Samboangan Cooperative Bldg., Gen. Vicente Alvarez St. cor. Claveria St., Zamboanga City 7000 Phone (63 62) 955-2477 Telefax (63 62) 993-0030 Mobile 0917-710-5219 Email [email protected] / [email protected] Satellite Office (Dapitan City) City Library Bldg., 7101 Dapitan City Phone (63 65) 213-6616 Telefax (63 65) 213-6787 Email [email protected] NORTHERN MINDANAO REGION Marie Elaine Salvana - Unchuan - Regional Director Department of Tourism - Region X Florentino St., Limketkai Center 9000 Cagayan de Oro City, Misamis Oriental Phone (63 88) 880-4531 / 856-4048 E-mail [email protected] / [email protected] Website http://dotregion10.com.ph/ SOUTHERN MINDANAO REGION Antonio Fernando M. Blanco - Regional Director Department of Tourism - Region XI Rm. 512 5/F LANDCO Corporate Center Bldg., J.P. Laurel Avenue, 8000 Davao City Phone (63 82) 225-1940 / 221-0070 / 6955 Phone (63 82) 221-0070 / 6955 Phone (63 82) 224-1363 / 0917-795-3965 / 0939-930-0864 (Office of the Assistant Secretary) Email [email protected] / [email protected] / [email protected] / [email protected] Website www.discoverdavao.com / www.davaocity.gov.ph SOUTH CENTRAL MINDANAO Maria Rica C. Bueno - Regional Director Department of Tourism - Region XII G/F Door 6 & 7, Lucena Realty Bldg., Alunan Ave., cor. Jose Abad Santos St., Koronadal City Phone (63 83) 228-8667 / 520-1274 E-mail [email protected] / [email protected] Website www.visitsox.com CARAGA REGION Ma. Ana T. Nuguid - Regional Director Department of Tourism - Region XIII G/F Grateful Realty Corp. Bldg., 008 Pili Drive, 8600 Butuan City Phone (63 85) 341-8413 Telefax (63 85) 815-6040 Email [email protected] Website: http://www.dotcaraga.ph Coordinating Office: MS. MARIA LOURDES F. JAPSON - Assistant Secretary Tourism Regulation, Coordination and Resource Generation (TRCRG) Department of Tourism #351 Sen. Gil Puyat Ave., JB Bldg., Makati City Trunk Line: (63 2) 459-5200 to 459-5230 E-mail: [email protected] / [email protected] N.B. Updated as of February 2018. Information here may change without prior notice.

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What is Department of Tourism? A Comprehensive Overview

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The Department of Tourism (DOT) functions as the executive department of the Philippine government, with a critical responsibility for regulating the nation’s tourism industry.

Its primary objective is to promote the Philippines as an appealing and captivating tourist destination on the global stage.

Serving as the primary planning, implementing, and regulatory government agency , the Department of Tourism (DOT) is specifically entrusted with the development and promotion of the Philippine tourism industry, encompassing both domestic and international initiatives.

DOT Job Opportunities:

Discover rewarding career opportunities within the Department of Tourism. Explore diverse roles that contribute to the growth and promotion of the Philippine tourism industry.

Check out the current job openings listed below or explore more opportunities across various government agencies.

Note: Click on the job title to access detailed job descriptions and find instructions on how to apply. Your journey to a fulfilling career in tourism awaits!

Department of Tourism History:

In 1950, the private initiative known as the Philippine Tourist & Travel Association was established with the aim of promoting the Philippines as a key travel destination.

In 1956, the Board of Travel and Tourist Industry was formed by Congress. Following the Integrated Reorganization Plan in 1972, enacted through Presidential Decree No. 2, the Department of Trade and Tourism was founded, reorganizing the existing Department of Commerce and Industry.

As part of this reorganization, the Philippine Tourism Commission was established under the unified Trade and Tourism Department to oversee the development of the tourism industry for economic benefit.

In 1973, President Ferdinand Marcos elevated the status of tourism by creating a separate cabinet-level Department of Tourism (DOT), dividing it from the Department of Trade and Tourism.

Within the newly formed Department of Tourism, the Philippine Tourism Authority (PTA) and the Philippine Convention Bureau (PCB) were established.

The Department of Tourism was later renamed the Ministry of Tourism in line with the government’s shift to a new form of governance according to the 1973 Constitution.

In 1986, under Executive Order Nos. 120 and 120-A signed by President Corazon Aquino, the Department of Tourism underwent reorganization.

The Convention Bureau was rebranded as the Philippine Convention and Visitors Corporation, and the Intramuros Administration, previously under the defunct Ministry of Human Settlements, was attached.

The culmination of the country’s centennial celebration of independence from the Spanish Empire in 1898 saw the Department of Tourism playing a significant role in 1998.

Initiating a successful tourism promotion project, WOW Philippines, in 2003 under Secretary Richard J. Gordon marked a milestone for the Department of Tourism.

The most recent advancements in the Philippine tourism industry occurred with the passage of Republic Act No. 9593, known as the ‘Tourism Act of 2009.

“The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.”

“To develop a globally competitive, environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.”

Organization Structure of the Department of Tourism (DOT)

The Department of Tourism (DOT) plays a pivotal role in shaping and promoting the Philippine tourism landscape.

The department is headed by the Secretary of Tourism (Philippines), overseeing a hierarchical structure with key leadership positions.

The leadership team includes four undersecretaries and assistant secretaries, each entrusted with specific portfolios.

Undersecretaries:

1. Undersecretary for Administration and Finance

2. Undersecretary for Public Affairs, Communications & Special Projects

3. Undersecretary for Tourism Development Planning

4. Undersecretary for Tourism Promotions

5. Undersecretary for Tourism Regulation Coordination & Resource Generations

Assistant Secretaries:

1. Assistant Secretary for Administration and Special Concerns

2. Assistant Secretary for Public Affairs, Communications and Special Projects

3. Assistant Secretary for Product and Market Development

4. Assistant Secretary for Tourism Regulation Coordination & Resource Generation for Metro Manila Cluster

5. Assistant Secretary for Tourism Regulation Coordination & Resource Generation for Luzon and Visayas

Bureaus and Offices of the Department of Tourism (DOT):

The Department of Tourism (DOT) operates seamlessly through a well-structured framework comprising various bureaus and offices.

Each entity within the department plays a unique and crucial role in fulfilling its mission to promote and develop the Philippine tourism industry.

Below is an overview of the specialized Bureaus and Offices that collectively contribute to the dynamic operations of the Department of Tourism.

Bureau of Domestic Tourism Promotions and Information
Bureau of International Tourism Promotions
Office of Product Development
Office of Tourism Coordination
Office of Tourism Development Planning
Office of Tourism Information
Office of Tourism Standards

Agencies of the Department of Tourism (DOT)

Meet the members of the “Department of Tourism Family” – a group of agencies attached to the Department of Tourism (DOT) that work hand in hand to enhance and promote Philippine tourism.

Each agency has a unique role in contributing to the overall success of the Department of Tourism mission.

Tourism Promotions Board (TPB)
Intramuros Administration (IA)
National Parks Development Committee (NPDC)
Tourism Infrastructure and Enterprise Zone Authority (TIEZA), formerly Philippine Tourism Authority (PTA)
Duty-Free Philippines Corporation (DFPC)
Nayong Pilipino Foundation (NPF)
Philippine Retirement Authority (PRA)
Philippine Commission on Sports Scuba Diving (PCSSD)

These agencies make up the “DOT Family,” working together under the supervision of the Secretary to coordinate programs and policies for the betterment of Philippine tourism.

Conclusion:

In conclusion, the Department of Tourism (DOT) stands as the driving force behind the promotion and development of the Philippine tourism industry.

With a rich history and a commitment to excellence, the DOT plays a pivotal role in showcasing the beauty and allure of the Philippines on the global stage.

The structured organization, highlighted by the Secretary of Tourism and a dedicated team of undersecretaries and assistant secretaries, ensures effective leadership and strategic planning.

The historical journey, marked by significant milestones such as the creation of the Department of Tourism in 1973 and the impactful WOW Philippines campaign in 2003, reflects the department’s dedication to elevating the tourism sector.

The organizational structure, featuring specialized bureaus and offices, underscores the DOT’s comprehensive approach to promoting and regulating the tourism industry.

Each entity within the department plays a crucial role in achieving the overarching mission, contributing to the dynamic operations that define the Department of Tourism.

As the DOT continues to evolve and adapt to the changing landscape of the tourism industry, it remains a beacon for those seeking fulfilling careers and for travelers eager to experience the unparalleled beauty and hospitality of the Philippines.

The future holds exciting possibilities for the DOT, as it continues to shape the narrative of Philippine tourism on both domestic and international fronts.

Frequently Asked Questions (FAQs)

What is the Department of Tourism (DOT)?

The Department of Tourism (DOT) is the executive department of the Philippine government responsible for regulating and promoting the nation’s tourism industry.

Its primary goal is to showcase the Philippines as an attractive and captivating tourist destination globally.

What are the main functions of the DOT?

The DOT serves as the primary planning, implementing, and regulatory agency for the development and promotion of the Philippine tourism industry, encompassing both domestic and international initiatives.

How can I explore job opportunities within the Department of Tourism?

Discover fulfilling career opportunities within the DOT by checking the current job openings listed on above.

Explore diverse roles contributing to the growth and promotion of the Philippine tourism industry.

What is the history of the Department of Tourism?

The DOT’s roots trace back to 1950 with the establishment of the Philippine Tourist & Travel Association.

Over the years, it underwent several reorganizations, leading to its current status as a vital department focused on tourism development.

What is the mission of the DOT?

The mission of the DOT is to encourage, promote, and develop tourism as a major socio-economic activity, generating foreign currency and employment while spreading the benefits of tourism to both the private and public sectors.

What is the vision of the DOT?

The vision of the DOT is to develop a globally competitive, environmentally sustainable, and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income.

Can you explain the organization structure of the DOT?

The DOT is headed by the Secretary of Tourism, supported by undersecretaries and assistant secretaries overseeing specific portfolios.

The department operates through various bureaus and offices, each playing a unique role in promoting and developing Philippine tourism.

What are the key bureaus and offices within the DOT?

The DOT operates through bureaus such as Domestic Tourism Promotions and Information, International Tourism Promotions, and various offices including Product Development, Tourism Coordination, Tourism Development Planning, Tourism Information, and Tourism Standards.

Which agencies are part of the “DOT Family”?

The “DOT Family” includes agencies attached to the DOT, such as the Tourism Promotions Board (TPB), Intramuros Administration (IA), National Parks Development Committee (NPDC), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), Duty-Free Philippines Corporation (DFPC), Nayong Pilipino Foundation (NPF), Philippine Retirement Authority (PRA), and Philippine Commission on Sports Scuba Diving (PCSSD).

Each agency plays a unique role in enhancing and promoting Philippine tourism.

How has the Department of Tourism evolved over the years?

The Department of Tourism has undergone significant evolution since its inception in 1950.

It started as a private initiative, and through legislative changes and reorganizations, it became a separate cabinet-level department focused on promoting and developing the Philippine tourism industry.

Disclaimer:

The Philippine Go does not collect fees and is not a hiring agency, nor is it related to any hiring agency for employment abroad. All information contained here is solely for informational purposes and rightfully belongs to its rightful owner. Attached in the last section of the content are references for further verification, if needed. Read more

Department of Tourism (Philippines) Wikipedia. (n.d.). Retrieved from [ https://en.wikipedia.org/wiki/Department_of_Tourism_(Philippines) ]

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Multi-level collaboration key to Philippines’ tourism revival: new chief

The Philippines’ new tourism secretary, Christina Garcia Frasco, said collaboration between the national government, local government units (LGUs) and all tourism stakeholders from the private and public sectors is the best way forward to revitalise tourism.

“It is this inclusive, sustainable, innovative, and collaborative tourism governance that I intend to bring to the Department of Tourism,” Frasco, told the media and the Department of Tourism (DoT) officers and employees.

Frasco’s perspective is honed by her local government experience as two-term mayor of Liloan in the province of Cebu. Her third term was cut short by her appointment to the DoT.

A lawyer by training and profession, she believes “that national and local government cooperation is imperative for our tourism plans and programmes to succeed”.

“If we uplift the status of one LGU, and translate that to the over 1,400 plus municipalities, 81 provinces, hundreds of cities across the country, uplifting each of their economies will uplift the economy of our nation as a whole,” she said.

“What I intend to bring to the Department of Tourism, is the perspective of valuing the input of LGUs in the crafting of national policy, considering that the policies that are crafted nationally will be implemented by the LGUs on the ground. And so it is imperative that in crafting national policy, we must seek the practical knowledge of those that are in the front lines,” she added.

Frasco also noted the importance of spreading tourism development to the countryside by giving “equal opportunity for promotion and product development” to the countryside and lesser-known tourist destinations, “the idea being that we improve the overall tourist experience, not only to bring back the tourism numbers that have been lost, but also to harness potential markets to further increase the number of tourists that will come into the country.”

She plans to take a “multidimensional approach to tourism”, where the focus is not only on natural resources but also on developing and promoting people and products.

Seeing how domestic tourism was a lifesaver for the industry when international travel was absent, Frasco will develop this sector to drive vast opportunities to small businesses and improve livelihood.

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Which organizations in the Philippines are related to tourism?

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June 19, 2023

By Kristy Tolley

Tourism in the Philippines

Tourism is an essential industry in the Philippines, contributing significantly to the country’s economic growth. The country’s natural beauty, rich culture, and hospitable people attract millions of tourists every year. The Philippines is a popular destination for tourists from all over the world, with a booming industry that generates employment and revenue for the country.

Department of Tourism (DOT)

The Department of Tourism (DOT) is the primary government agency responsible for the promotion of the Philippines as a tourist destination. The DOT implements programs and initiatives that aim to increase tourist arrivals and generate revenue for the country. It also focuses on sustainable tourism development, ensuring that the tourism industry’s growth is balanced with environmental preservation and cultural conservation.

Philippine Tour Operators Association (PHILTOA)

The Philippine Tour Operators Association (PHILTOA) is an organization of tour operators, travel agencies, and tourism-related enterprises in the Philippines. PHILTOA aims to promote and develop the country’s tourism industry, particularly in the areas of adventure and eco-tourism. It also advocates for responsible tourism practices and partners with the government in promoting the Philippines as a prime tourist destination.

Philippine Travel Agencies Association (PTAA)

The Philippine Travel Agencies Association (PTAA) is an organization of travel agencies in the country. It is committed to promoting Philippine tourism by providing quality travel services to tourists worldwide. PTAA members adhere to ethical standards and best practices in the travel and tourism industry, ensuring the safety and satisfaction of their clients.

Hotel and Restaurant Association of the Philippines (HRAP)

The Hotel and Restaurant Association of the Philippines (HRAP) is an organization of hotels, resorts, and restaurants in the country. HRAP aims to promote the hospitality industry’s growth by providing world-class products and services that meet international standards. It also advocates for the interests of its members, ensuring a sustainable and competitive business environment.

Tourism Congress of the Philippines (TCP)

The Tourism Congress of the Philippines (TCP) is an industry association that represents the private sector’s interests in the tourism industry. TCP works closely with the government and other stakeholders in shaping policies and initiatives that support the industry’s growth and development. It also advances sustainable tourism practices and promotes the Philippines as a competitive tourist destination.

Association of Tourism Officers of the Philippines (ATOP)

The Association of Tourism Officers of the Philippines (ATOP) is an organization of tourism officers and professionals in the country. ATOP aims to promote tourism awareness and development in local communities and advocate for the interests of its members. It also spearheads initiatives that enhance the quality of tourism products and services in the country.

Philippine Association of Theme Parks and Attractions (PATPA)

The Philippine Association of Theme Parks and Attractions (PATPA) is an organization of theme parks, amusement parks, and other attractions in the country. PATPA aims to promote the development and growth of this sector of the tourism industry, ensuring that its members offer quality products and services that meet international standards.

Philippine Ecotourism Association (PEA)

The Philippine Ecotourism Association (PEA) is an organization that promotes sustainable tourism practices and eco-tourism development in the country. PEA works closely with local communities, government agencies, and the private sector in promoting responsible tourism practices that benefit the environment and local communities.

National Association of Independent Travel Agencies (NAITAS)

The National Association of Independent Travel Agencies (NAITAS) is an organization of independent travel agencies in the country. NAITAS aims to promote ethical business practices, provide quality travel services to clients, and represent the interests of its members in the tourism industry.

Philippine Tour Guides Association (PTGA)

The Philippine Tour Guides Association (PTGA) is an organization of professional tour guides in the country. PTGA aims to promote the professionalization of tour guiding in the Philippines, providing quality services to tourists and ensuring the preservation of the country’s culture and heritage.

Philippine Retirement Authority (PRA) and Retirement Sectors in Tourism

The Philippine Retirement Authority (PRA) is a government agency that promotes the Philippines as a retirement destination for foreign nationals. Retirement sectors in tourism are an emerging sector in the industry, providing a broad range of services and amenities for retirees and elderly tourists. The PRA collaborates with private sector entities in developing and promoting retirement sectors in tourism, contributing significantly to the industry’s growth and development.

Which travel adapter works for a MacBook in the Philippines?
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Kristy Tolley

Eager for visitors, the Philippines reopens to international tourists.

The Southeast Asian nation had closed its borders to most visitors for nearly two years.

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By Jason Gutierrez

Feb. 10, 2022

MANILA — The Philippines reopened to international tourists on Thursday for the first time in almost two years, as it looks to kick-start an economy hit hard by the pandemic and the measures taken to control it.

Tourists from 157 countries that have a no-visa arrangement with the Philippines are now welcome, provided they are fully vaccinated and can show a negative coronavirus test, the government said.

The Philippine tourism secretary, Bernadette Romulo-Puyat, said reopening the sector was part of the government’s overall program to revitalize the economy, which has suffered greatly in the health crisis but slightly recovered last year.

“We haven’t had good news for a long time,” she said, adding that she was confident the change would bring back jobs and revenue lost during the pandemic.

Unvaccinated travelers will still need to check into quarantine facilities on arrival, she said, but fully vaccinated Filipino nationals and foreigners would not.

She stressed that nearly all workers in the country’s tourism sector have been vaccinated, and that her department was also helping tourism workers get booster shots.

All hotels in the Philippines have also gone through and completed safety audits, she said.

The Philippines, with a population of 110 million, has recorded an average of about 6,500 new cases a day over the past week, according to the Center for Systems Science and Engineering at Johns Hopkins University. That represents a sharp drop from less than a month ago, when the country was recording more than 30,000 cases a day.

The “careful reopening of the economy” came amid strong lobbying from Ms. Romulo-Puyat, who noted that tourism-related industries suffered tremendously from the health-induced slowdown. The Philippines’ economy grew 5.6 percent last year, after a harsh recession in 2020.

The reopening was originally set for December but was delayed when the highly transmissible Omicron variant spread around the world.

What is the main tourism organization in the Philippines?

The main tourism organization in the Philippines is the Department of Tourism (DOT), which is responsible for promoting, developing, and regulating the Philippine tourism industry.

Table of Contents

Introduction

Background of tourism in the philippines.

The Philippines, an archipelago comprising more than 7,000 islands, has a rich history of tourism, attracting visitors with its stunning natural landscapes, vibrant culture, and warm hospitality.

Early Tourism: Tourism in the Philippines can trace its roots back to the Spanish colonial era, where the country’s coastal towns became popular destinations for trade and leisure.
Post-War Era: After World War II, the country’s tourism industry began to flourish, promoting its picturesque beaches like Boracay and historical sites such as Intramuros .
Modern Tourism: In recent years, the government has invested significantly in tourism infrastructure, creating more accessible transportation and developing eco-friendly resorts to attract international tourists.

Importance of Tourism Industry

The tourism industry is a vital sector in the Philippines’ economy, generating significant revenue, creating jobs, and promoting cultural exchange ,Main tourism organization in the Philippines is DOT.

Economic Contribution: Tourism is one of the top sources of foreign exchange earnings in the country. In 2019, it contributed approximately 12.7% to the nation’s GDP, signifying its critical role in economic development.
Employment Opportunities: The industry provides employment for millions of Filipinos, from hotel staff to tour guides. It supports related sectors such as food and beverage, transportation, and arts and crafts.
Cultural Promotion: Through tourism, the rich cultural heritage of the Philippines, including UNESCO World Heritage Sites like the Baroque Churches and the Rice Terraces of the Philippine Cordilleras , is showcased to the world. The festivals, traditions, and culinary experiences become an essential part of the tourism offering.
Sustainable Development: The government’s commitment to sustainable tourism ensures that natural resources are preserved, and local communities benefit from tourism revenue. Initiatives like the rehabilitation of Boracay Island are evidence of the dedication to environmental responsibility.

The Main Tourism Organization in the Philippines: Department of Tourism (DOT)

History and formation.

Its formation marked a significant step in recognizing tourism as a vital part of the country’s economic development.

Early Years: Initially operating as a small unit within other government departments, the DOT eventually became a full-fledged department to oversee the nation’s tourism policies and strategies.
Legislative Milestones: The passing of the Tourism Act of 2009 further empowered the DOT, strengthening its mandate to promote sustainable and responsible tourism.

Mission and Vision

The Department of Tourism operates with a clear mission and vision to enhance the tourism sector in the Philippines.

Mission: The DOT’s mission is to promote the Philippines as a world-class tourism destination, showcasing the best of its natural beauty, cultural heritage, and Filipino hospitality.
Vision: The vision of the department is to become a leader in global tourism, prioritizing sustainability, inclusivity, and innovation. The goal is to provide memorable and enriching experiences for both local and international tourists.

Organizational Structure

The DOT’s organizational structure is designed to facilitate the efficient execution of its functions.

Central Office: Headed by the Tourism Secretary, the central office coordinates policy-making, planning, and standard-setting.
Regional Offices: The DOT operates regional offices across the country, implementing programs and projects tailored to the specific needs and opportunities of each region.
Attached Agencies: Various agencies like the Tourism Promotions Board and the Philippine Tourism Authority work in coordination with the DOT to enhance the tourism experience in the Philippines.

Key Functions and Responsibilities

Marketing and Promotion: Through international advertising campaigns, participation in travel fairs, and collaboration with travel agencies, the DOT actively markets the Philippines as a must-visit destination.
Regulation and Accreditation: The DOT sets quality standards for tourism facilities and services, ensuring safety, accessibility, and sustainability.
Research and Development: Conducting research on market trends, tourist behavior, and industry best practices enables the DOT to adapt its strategies and remain competitive in the global tourism landscape.
Education and Training: The department provides training programs and educational materials for tourism practitioners, enhancing their skills and knowledge in hospitality management.

Subsidiary Bodies and Partnerships

The Department of Tourism (DOT) in the Philippines works closely with various subsidiary bodies and engages in partnerships to promote and develop tourism in the country.Main tourism organization in the Philippines is DOT. The following entities play crucial roles in collaboration with the DOT:

Tourism Promotion Board (TPB)

The Tourism Promotion Board is primarily responsible for marketing and promoting the Philippines as a tourism destination. It works on both international and domestic fronts.

Advertising and Publicity
Market Research
Tourism Events Management
Collaboration with travel agencies and tour operators

Philippine Convention and Visitors Corporation (PCVC)

The PCVC focuses on attracting conventions, business meetings, and trade events to the Philippines, showcasing the country as a viable location for global business activities.

Convention Bid Preparation
Meeting Planning and Support
Marketing to International Meeting Planners
Coordination with hotels and conference venues

Local Government Units (LGUs) Coordination

LGUs play a vital role in tourism development at the local level. Coordination between the DOT and LGUs ensures alignment of local tourism initiatives with national strategies.

Development of Local Tourism Plans
Implementation of DOT Guidelines and Policies
Maintenance of Local Tourist Attractions
Coordination with local businesses and communities

Private Sector Collaboration

The collaboration between the DOT and private sectors like hotels, airlines, and travel agencies ensures a cohesive effort in promoting tourism.

Joint Marketing Initiatives
Standard Setting and Accreditation
Investment in Tourism Infrastructure
Innovation in Products and Services

Future Trends and Prospects

The tourism industry in the Philippines is constantly evolving, embracing new trends and looking ahead to future prospects.

Technology and Tourism

The integration of technology is reshaping the way tourism operates, offering enhanced experiences and more efficient services.

Digital Marketing: Utilizing online platforms and social media to promote destinations and engage with potential tourists.
Virtual Reality (VR) Experiences: Offering virtual tours of key attractions like the Chocolate Hills or historic sites, providing a taste of the destination from the comfort of home.
Online Booking and Management Systems: Streamlining reservations, ticketing, and customer management to make travel planning more convenient for tourists.

Sustainable Tourism Initiatives

Sustainable tourism ensures that the natural and cultural treasures of the Philippines remain preserved for future generations.

Eco-friendly Accommodations: Encouraging hotels and resorts to adopt green practices, such as solar energy, waste reduction, and water conservation.
Community Involvement: Promoting tourism projects that benefit local communities, preserving their culture and environment.

Global Competitiveness

Quality Assurance: Regularly assessing and enhancing the quality of services and facilities to meet international standards.
Strategic Partnerships: Forming alliances with global tourism organizations and multinational corporations to increase the country’s presence in key markets.
Tailored Experiences: Developing niche tourism products, such as medical tourism or culinary tourism, to attract diverse segments of the global tourist population.

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Department of Tourism

Republic of the Philippines

Mission and vision.

Established in 1973, the Department of Tourism (DOT) is the Philippines’ executive office responsible for the regulation and promotion of the Philippine tourism industry.

The Philippines is a land rich in natural resources, scenic locales, and friendly smiles. Here, everybody is welcome to be part of the fun – from the captivating coastlines to the creative native crafts, to the unique gastronomic experience, you will find the kind of fun that is uniquely yours.

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Association of tourism officers of the philippines.

The Association of Tourism Officers of the Philippines (ATOP) is a dynamic organization dedicated to promoting and advancing the tourism industry in the Philippines. As the leading professional association for tourism officers, ATOP serves as a platform for collaboration, knowledge exchange, and advocacy among tourism practitioners across the country.

Strengthen its institutional capabilities for tourism development;
Strive towards the highest standard of services and information for tourists
Foster unity in the tourism industry and promote the welfare of its member and other partners;
Uphold the dignity in the tourism industry and strive towards Professionalization;
Promote, Develop and Maintain an atmosphere of mutual assistance and understanding among members, and;
Increase membership in both the metropolis and the provinces.

A dynamic and pro‐active tourism organization, responsive to the challenges of the industry towards nation building

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What Is the Main Tourism Organization in the Philippines?

By Robert Palmer

The Philippines is a beautiful country that has been attracting tourists from all over the world for decades. Its stunning beaches, lush green landscapes, rich culture, and warm hospitality are just some of the many reasons why people choose to visit the country.

To facilitate tourism in the Philippines, there is a main tourism organization that works tirelessly to promote the country’s attractions and help visitors have a memorable experience during their stay. In this article, we will take a closer look at what this organization is and what it does.

The Philippine Department of Tourism (DOT)

The Philippine Department of Tourism (DOT) is the main tourism organization in the Philippines. It was established in 1973 to promote tourism in the country and has since been working towards making the Philippines one of Asia’s top tourist destinations. The DOT’s mission is to showcase the best of what the Philippines has to offer to both local and international travelers.

What Does DOT Do?

The DOT has several functions that are all aimed at promoting tourism in the country. Some of its main functions include:

Promoting Philippine Tourism

One of DOT’s primary functions is to promote Philippine tourism domestically and internationally. The department engages in various marketing campaigns and activities that aim to attract more tourists to visit different parts of the country.

Developing Tourism Infrastructure

DOT also plays an important role in developing tourism infrastructure in different parts of the country. This includes supporting local communities in creating tourist-friendly initiatives such as homestays, cultural tours, and eco-tourism sites.

Innovating New Tourist Products

To keep up with changing trends and demands in travel, DOT continuously innovates new tourist products that cater to different types of travelers. This includes developing itineraries for adventure-seekers, luxury travelers, solo travelers, among others.

Enhancing Tourist Safety and Security

DOT is also responsible for ensuring that tourists are safe and secure during their stay in the Philippines. The department works closely with local law enforcement agencies to provide a safe environment for tourists.

The Bottom Line

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Tourism in the Philippines: Conclusions and Implications for Management

First Online: 28 September 2022

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Richard S. Aquino 5 &
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Tourism plays a significant role in the Philippines’ socio-economic development. However, an array of management issues persists in achieving the desired sustainable and inclusive development of the tourism industry in the country. This edited book uncovered some of these contemporary tourism management issues organized under broad themes. This concluding chapter articulates the practical findings and implications of the contributions in this volume. Key findings from the contributions are discussed as they relate to the identified broad themes. Implications for applied management are considered and future research directions building from the contributions are discussed.

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Aquino, R.S., Porter, B.A. (2022). Tourism in the Philippines: Conclusions and Implications for Management. In: Aquino, R.S., Porter, B.A. (eds) Tourism in the Philippines. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-19-4497-0_10

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Community-Based Tourism in the Philippines

October 24, 2023

Community-based tourism is a prevalent model in developing nations like the Philippines, where local communities actively engage in the tourism development process.

In various regions of the Philippines, the involvement of local communities in tourism is a common practice.

Community-based tourism in the Philippines is a growing sector that empowers local communities and promotes sustainable travel.

This model of tourism enables the preservation of cultural heritage and natural resources while simultaneously driving local economies.

Tourists have the opportunity to stay with local families, experience traditional customs and activities, and explore stunning landscapes.

This immersive experience fosters a deeper understanding and respect for the local culture and environment, offering a tourism model that benefits both visitors and hosts.

Introduction

Community-based tourism (CBT) is a sustainable and responsible approach to tourism that empowers local communities while offering travelers an authentic cultural experience.

In the Philippines, CBT has gained recognition and popularity, providing an opportunity for travelers to engage with diverse cultures and landscapes while contributing to local development.

This comprehensive guide explores the concept of community-based tourism in the Philippines, its principles, benefits, challenges, and how it is helping preserve the nation’s rich cultural and natural heritage.

1. Understanding Community-Based Tourism (CBT)

Community-based tourism (CBT) is a practice where local communities invite tourists to visit their communities, offering unique, community-based tourism in the Philippines immersive experience.

The locals provide accommodation, food, and activities that are authentic and indigenous to their culture.

The revenue earned from these engagements is utilized for community welfare and development. It not only benefits the locals economically but also encourages the preservation of their culture and environment, making CBT a sustainable tourism model.

a. Definition of CBT

CBT is a form of tourism that emphasizes community participation, community-based tourism in the Philippines, local decision-making, and the equitable distribution of benefits. It encourages tourists to engage with the culture, traditions, and daily lives of local communities.

b. Principles of CBT

Sustainability: CBT aims to ensure long-term environmental, social, and economic sustainability.
Local Empowerment: Local communities are active participants in decision-making and resource management.
Cultural Preservation: CBT aims to protect and promote the cultural heritage of communities.
Income Distribution: CBT directs a significant portion of tourism revenue to the community.

2. The Philippines: A Haven for Community-Based Tourism

A. cultural diversity.

The Philippines is known for its rich cultural diversity, with over 175 ethnolinguistic groups, each with its unique traditions, languages, and practices.
CBT offers travelers the opportunity to immerse themselves in these diverse cultures.

b. Natural Beauty

The Philippines boasts stunning natural landscapes, including pristine beaches, lush forests, and diverse marine life.
CBT provides travelers the chance to explore these natural wonders while promoting responsible eco-tourism.

3. Benefits of Community-Based Tourism in the Philippines

A. economic growth.

CBT generates income for local communities through homestays, guided tours, and the sale of traditional crafts and products. This income directly benefits community members and supports local businesses.

b. Cultural Preservation

CBT helps preserve indigenous cultures and traditions by involving local communities in the tourism experience. This not only safeguards cultural heritage but also educates visitors about the importance of preservation.

c. Environmental Conservation

Many CBT initiatives in the Philippines focus on conservation efforts, such as protecting coral reefs, reforestation, and wildlife preservation. These initiatives are supported by tourism revenue.

4. Community-Based Tourism Initiatives in the Philippines

A. homestays and cultural experiences.

Travelers stay with local families, experiencing daily life and engaging in cultural activities.
Examples of cultural experiences include traditional dances, storytelling, and participating in local festivals.

b. Ecotourism and Adventure Tourism

CBT initiatives offer adventure experiences like trekking, river rafting, and diving.
These activities highlight the natural beauty of the Philippines while promoting conservation.

c. Handicrafts and Local Products

Local communities often produce handicrafts, textiles, and traditional products.
Travelers can purchase these products, providing additional income to the community.

5. Challenges in Community-Based Tourism

A. sustainability challenges.

Balancing the influx of tourists with the preservation of natural resources and local cultures is a constant challenge.

b. Infrastructure and Accessibility

Many CBT destinations in the Philippines are in remote areas, which can present challenges in terms of infrastructure and accessibility.

c. Empowerment and Decision-Making

Ensuring that local communities have a say in tourism management and benefit distribution can be complex, particularly when dealing with external stakeholders.

6. Government and NGO Support

A. government initiatives.

The Philippine government has taken steps to promote CBT through policies, training, and funding for community initiatives.

b. NGO Involvement

Various non-governmental organizations support CBT initiatives, providing resources, technical expertise, and connections to the global tourism industry.

7. Sustainable Traveler Practices

A. respect local customs.

Travelers are encouraged to respect local customs, dress codes, and cultural practices.

b. Minimize Environmental Impact

Eco-conscious behaviors, such as reducing plastic use, conserving water, and following designated trails, are essential for sustainable travel.

c. Supporting Local Businesses

Purchasing locally-made products and services directly supports the community’s economic development.

8. The Future of Community-Based Tourism in the Philippines

A. promoting responsible tourism.

The future of CBT in the Philippines relies on responsible and sustainable tourism practices that respect the environment and cultures.

b. Empowering Communities

Ongoing efforts to empower local communities, engage in sustainable resource management, and actively participate in tourism decisions are crucial.

c. Global Awareness and Collaboration

The Philippines, in collaboration with international organizations, aims to promote CBT globally, raising awareness about the benefits of community-based tourism and the importance of preserving cultural and natural diversity.

Community-based tourism in the Philippines stands as a model for responsible and sustainable travel. It empowers local communities and community-based tourism in the Philippines, preserves cultural traditions, and promotes environmental conservation. Travelers have the opportunity to engage with diverse cultures, experience stunning natural beauty, and contribute to local development. While challenges exist, government and NGO support, along with responsible traveler practices, can help ensure the continued growth of community-based tourism in the Philippines. As travelers and communities work together, this approach to tourism becomes a beacon of hope for preserving the Philippines’ rich cultural and natural heritage.

Where is the community-based tourism in the Philippines?

Community-based tourism in the Philippines is widespread, with notable examples in the Cordillera region, Palawan, Bohol, and other areas. Each locale offers unique cultural experiences and natural beauty, community-based tourism in the Philippines from Ifugao rice terraces to the pristine beaches of Palawan. Visitors are encouraged to participate in local customs, contribute to the community, and respect the environment.

What is community-based tourism?

Community-based tourism (CBT) is a form of sustainable tourism that aims to benefit local communities directly. It encourages travelers to engage with locals, learn their culture, and contribute to the local economy. Moreover, it also aids in preserving the environment and cultural heritage, creating a balanced and responsible form of tourism.

What is a community-based organization in the Philippines?

A community-based organization in the Philippines is typically a non-profit group that operates at the local level to meet specific needs or goals. These organizations play a vital role in community development, providing services, support, and resources in areas such as education, health, and livelihood. Their direct connection to local communities makes them effective drivers of sustainable development.

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Increased tourist exchanges eyed as Philippines, Qatar expand tourism ties

The Department of Tourism (DOT) is expecting increased tourist exchanges between the Philippines and Qatar as the two countries renewed their Memorandum of Understanding (MOU) on Monday, April 22.

During the state visit of the Qatar Amir to the Philippines, Tourism Secretary Christina Garcia Frasco and State Minister for Foreign Affairs H.E. Soltan bin Saad Al-Muraikhi signed the Memorandum of Understanding (MOU) at the Malacañang Palace, in the presence of President Marcos and Qatar Amir HH Sheikh Tamim bin Hamad Al-Thani, as one of the agreements exchanged.

“Fortifying tourism cooperation between the Philippines and Qatar by way of signing this Memorandum of Cooperation forges a stronger partnership for increased tourism exchanges between our nations,” Frasco said in a statement.

According to the MOU, the Philippines and Qatar have committed to collaboratively fostering tourist inflows into both nations, enhancing cooperation among travel and tourism agencies, and other entities to bolster tourist exchanges and promotions. Additionally, they aim to establish conducive conditions for the movement and communication of visiting tourists.

The DOT said it also solidifies the shared commitment of both countries to stimulate tourism investments and facilitate the exchange of organizational expertise, knowledge, statistics, and best practices. As such, it outlines plans to facilitate familiarization visits for media and tourism experts and to enhance the skills of tourism operators, employees, and specialists through seminars and specialized training sessions.

Regarding business events, the DOT said both countries have agreed to promote the holding of various business events including exhibitions and conferences attractive to tourists, promote cooperation between other relevant exhibitions and conferences, and organizing agencies; encourage the exchange of organizational experiences in the field of business events; encourage familiarization visits in the field of business; exchange legislations and regulations; and provide possible logistical support at the international level for hosting exhibitions and international conferences.

The tourism department said a joint working team between the Philippines and Qatar will be formed to undertake and set up the work program, execution, follow-up, and evaluation of the activities in line with the implementation of the provisions of the agreement.

Frasco described the MOU as a "significant step forward," unlocking the wealth of opportunities for growth as the two countries explore new avenues for collaboration, particularly in the aspects of tourism and business events.

Philippines’ renewed tourism collaboration with Qatar, she said, aligns with the country’s approved National Tourism Development Plan (NTDP) 2023-2028, where Meetings, Incentives, Conventions, and Exhibitions (MICE) is identified as a strategic tourism product essential in the actualization of our President’s vision for a tourism powerhouse in Asia.

“Aside from being blessed with natural wonders and rich cultural experiences, the Philippines is home to world-class MICE facilities, not to mention the country’s biggest strengths – our Filipino workers who are always willing to go the extra mile to extend warmth and hospitality to our guests. Cooperation in the field of tourism presents significant opportunities for Qatar and the Philippines to leverage each other's strengths and jointly expand our respective MICE offerings, contributing to our region's and globally recognized MICE offerings,” said Frasco.

The agency said it has been actively enhancing its Muslim-friendly and halal tourism offerings to align with the National Tourism Development Plan's goal of promoting diversified tourism products.

In June 2023, the Philippines received recognition as the Emerging Muslim-friendly Destination of the Year (Non-OIC) at the esteemed Halal in Travel Global Summit 2023.

Per the data of the DOT, the Philippines welcomed 10,438 visitors from Qatar in 2023. As of April 20, 2024, visitor arrivals for this year have already reached 3,784 from January to April.

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Tourism chief highlights prospects of collaboration in Iloilo

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by Liez'l Marie Lamasan-Ejeda
Apr. 22, 2024 1:56 pm in News

ILOILO CITY -- Potential areas of collaboration between Iloilo and the Department of Tourism (DOT) are in the pipeline, highlighting the booming tourism industry.

Tourism Secretary Christina Garcia Frasco met with Iloilo City Mayor Jerry Treñas for a courtesy meeting where they tackled partnerships on tourism infrastructure and route development initiatives for Iloilo to attract more visitors.

Frasco was here in Iloilo City on April 5 during the National Tourism Development Plan (NTDP) 2023-2028 rollout for the Visayas cluster.

In the agency’s Facebook post, the DOT chief revealed that Iloilo was the “most appropriate venue” to roll out the NTDP, also known as “The Plan,” seeing the bullish prospects that the city and province have in terms of tourism development that are being prioritized by the local government units.

“So, I come here with great admiration for all the initiatives and also with our collective congratulations for your recent designation as a UNESCO Creative City for Gastronomy,” Secretary Frasco told Mayor Treñas.

To note, Iloilo City’s delectable Ilonggo cuisines, marked by flavors of culture and creativity, paved the way to UNESCO’s recognition as the country’s first Creative City for Gastronomy.

It is now part of the 350 cities in more than 100 countries listed on the UNESCO Creative Cities Network (UCCN) in the fields of crafts and folk arts, design, film, gastronomy, literature, media arts, and music.

Frasco also invited Treñas and the city council to attend the hosting of the Philippines to the first United Nations Tourism Regional Gastronomy Forum which will be held in Cebu in June, as the country also boosts its gastronomy tourism portfolio.

For his part, Treñas lauded the efforts of the DOT, saying that “programs of a city or a department can only be implemented successfully if you have good people.”

The rollout of the NDTP, on the other hand, serves as the national government’s blueprint for establishing a Philippine tourism industry that delves into Filipino culture, heritage, and identity in the next five years.

According to DOT, this also functions as a guidebook of the industry on how to put sustainability mechanisms in place, as well as to ensure that the industry is robust and globally competitive.

“In the spirit of President Marcos’ economic aspirations for the Philippines, the NTDP is not just the plan, but a dynamic framework that requires all of us, our active engagement from policymaking to grassroots implementation,” Frasco said.

Inputs from stakeholders across the country, such as the DOT, its offices and attached agencies, other national government offices, various local governments, including those from tourism destinations, private sector representatives from various industry groups, academe, and non-governmental organizations, formed part in the development of the NTDP.

The plan aims to generate livelihood opportunities for 6.3 million Filipinos by 2028, which is nearly a share of 12.9 percent of the country’s total workforce.

Meanwhile, Iloilo Provincial Governor Arthur R. Defensor, Jr. conveyed his support for the rollout of the NTDP 2023-2028 in the Visayas cluster, quoting that the province is all set to collaborate with the DOT.

“We are very thankful for this rollout because our work here today is to see where we are in this National Development Plan and our role and participation in this tourism development plan of the Department of Tourism,” Defensor said. (AAL/LMLE/PIA Iloilo/DOT)

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