tourism industry in uttar pradesh

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Uttar Pradesh

Uttar pradesh is ranked first in the production of milk, honey, foodgrains, sugarcane, potato, peas, and guava..

Uttar Pradesh State Report

Introduction.

Uttar Pradesh is the most populous state in India with a population of nearly 200 million people. Uttar Pradesh shares its borders with Nepal on the north, the Indian states of Uttarakhand and Himachal Pradesh on the northwest, Haryana, Delhi and Rajasthan on the west, Madhya Pradesh on the south, Chhattisgarh and Jharkhand on the southeast, and Bihar on the east.

At current prices, the gross state domestic product (GSDP) of Uttar Pradesh is estimated to be Rs. 24.39 trillion (US$ 295.48 billion) in 2023-24. The GSDP is expected to increase at a CAGR of 9.01% from 2018-19 to 2023-24.

Uttar Pradesh is a favored tourist destination in India with Taj Mahal, one of the eight Wonders of the World, located in Agra. In 2021, domestic tourist arrivals in the state stood at 109.71 million, second-highest in the country, while foreign tourist arrivals stood at 44,737, seventh-highest in the country. The Uttar Pradesh government has decided to establish four new heliports in the state in a bid to promote tourism in the state.

As of September 2023, Uttar Pradesh had an installed power generation capacity of 30,019.85 MW. Of this, 6,808.20 MW was from state utilities, 14,466.72 MW (private utilities) and 8,744.93 MW (central utilities).

Thermal power contributed 21,417.26 MW to the state’s total installed power generation capacity, followed by 3,424.02 MW (hydropower), 289.48 MW (nuclear power) and 8,313.11 MW (renewable power), as of September 2023.

In August 2022, Uttar Pradesh revealed the draft of its Solar Energy Policy-2022, which indicates that the state has a goal of producing 16,000 MW of renewable energy by 2026–27.

Uttar Pradesh is the largest producer of food grains in India and accounted for about 17.83% share in the country’s total food grain output in 2016-17. Food grain production in the state stood at 49,903.1 thousand tonnes in 2016-17 and 51,252.7 thousand tonnes in 2017-18. Major food grains produced in the state include rice, wheat, maize, millet (bajra), gram, pea and lentils.

Pulses production in the state stood at 2.56 Million tonnes in 2020-21*. Production of vegetables stood 29,940.09 thousand MT in 2021-22*.

The state offers a wide range of subsidies, policy and fiscal incentives as well as assistance for businesses under the Industrial and Service Sector Investment Policy, 2004 and Infrastructure and Industrial Investment Policy, 2012. The state has well-drafted, sector-specific policies for IT and biotechnology. The new Uttar Pradesh Civil Aviation Promotion Policy 2017 was brought to promote investment and trade in Uttar Pradesh and to promote tourism while increased road connectivity along with air connectivity will create more employment avenues.

Between October 2019-June 2023, FDI inflows in Uttar Pradesh stood at US$ 1,384.27 million. The state ranked 11th in India in terms of FDI inflows. In 2019, 147 investment intentions worth Rs. 16,799 crore (US$ 2.40 billion) were filed in Uttar Pradesh.

Merchandise exports from Uttar Pradesh reached US$ 21.03 billion in FY22 and US$ 21.68 billion in FY23.

In 2020, the state government rolled out the New Electronics Manufacturing Policy, 2020 and Uttar Pradesh Startup Policy, 2020, to promote the local manufacturing and new startups in the state.

Recent Developments in Key Sectors:

• In October 2022, Minister of Road Transport and Highways, Mr. Nitin Gadkari, announced new projects worth Rs. 7,000 crore (US$ 8.5 billion) for Uttar Pradesh.
• In October 2022, Chief Minister Mr. Yogi Adityanath said that from the following academic year, all colleges and institutions in Uttar Pradesh will offer medical and engineering programmes in Hindi.
• In the State Budget 2023-24, Rs. 38,338 crore (US$ 4.66 billion) has been allocated for the development of roads and bridges. Of this, Rs. 500 crore (US$ 60.77 million) is allocated towards capital investment in public sector enterprises.
• As per the State Budget 2023-24, Rs. 43,330 crore (US$ 5.27 billion) has been allocated to the energy sector. Out of this, Rs. 13,100 crore (US$ 1.59 billion) is allocated for power subsidies. Subsidy on electricity consumption of private tube-well owners will be increased from 50% to 100% in 2023-24. Rs. 1,500 crore (US$ 182.3 million) has been allocated for this purpose.
• As per State Budget 2023-24, a total amount of Rs. 28,465 crore (US$ 3.46 billion) has been allocated towards Urban Development. Out of this, Rs. 2,490 crore (US$ 302.6 million) has been allocated for grants towards the creation of capital assets under PM Awas Yojana (Urban).
• In the State Budget 2023-24, the state Government allocated Rs. 85,003 crore (US$ 10.3 billion) towards Education, Sports, Arts, and Culture. Out of this, Rs. 17,003 crore (US$ 2.07 billion) is allocated towards primary education under Samagra Shiksha Abhiyan. And, for creating digital libraries in gram panchayats and wards, Rs. 300 crore (US$ 36.4 million) has been allocated.
• As per State Budget 2023-24, Rs. 47,404 crore (US$ 5.76 billion) was allocated to the health and family welfare sector.
• For implementing recommendations of the 15th Finance Commission, Rs. 2,521 crore (US$ 306.4 million) has been allocated towards family welfare and Rs. 409 crore (US$ 49.7 million) towards public health.
• 41,336 food processing units will be established/upgraded in 2022 under the Pradhan Mantri Formalisation of Micro Food Processing Enterprises Scheme.
• With the help of the state government's Food Processing Industries Policy 2017 (revised), the government has planned to set up 375 large food processing units in 2022.
• In May 2022, Amity University in Noida, Uttar Pradesh, signed an MoU with the Tourism & Hospitality Skill Council (THSC), with the aim to train the students in the field of tourism, travel, hospitality and aviation by different campuses of Amity University, through the implementation programmes under this MoU.
• Uttar Pradesh has now become home to the country’s first-ever ‘Amrit Sarovar’ which was inaugurated in Rampur district in May 2022. It is one of the 789 ponds which the Uttar Pradesh government will develop. Nearly Rs. 60 lakh (US$ 77,384.88) were spent in the creation of this water body.
• The Uttar Pradesh government is all set to establish the UP Ecotourism Development board. The key objective of the initiative is to promote the state's rich legacy of forests and wetlands to increase tourist footfall while creating jobs for those living around the natural heritage.
• In June 2021, Uttar Pradesh receives a record investment of Rs. 4,074 crores (US$ 554.24 million) in food processing.
• The tourism administration of Uttar Pradesh is planning to develop a helicopter taxi service to connect the state's most popular locations, as of September 2021.
• Uttar Pradesh has capacity to produce 4,248.76 MW of renewable energy. The state Government has set an objective of annual addition for production capacity of solar energy to 2,000 MW.
• In June 2021, Greenply Industries announced that it will invest around Rs. 75 crore (US$ 10.30 million) to set up a plywood and allied products manufacturing unit at Sandila Industrial Area in Hardoi, Uttar Pradesh.
• In May 2021, Uttar Pradesh government announced that it would spend US$ 1 billion to buy COVID-19 vaccine.
• In January 2021, the state government announced its plan to build 1,038 new Ganga aarti platforms along the river in Bijnor and Ballia districts.
• Uttar Pradesh accounts for strong demand for fertilisers on account of the high availability of acreage coupled with the large size of the state.

Note: * As of 4th Advance Estimate

Geographical Area (sq km)

State language, literacy rate, key industries:, information technology, agro processing, mineral-based industries, food processing, handloom and handicrafts, sports goods, related sites, related news.

Uttar Pradesh targets a trillion-dollar economy by 2027, backed by a sizable land bank of 25,000 acres for rapid industrial allocation.

In March 2024, the electronics industry experienced a significant 154% surge in hiring compared to the previous year, as reported by Quess Corp Limited.

Retail brands are expanding into religious cities to cater to growing tourism, offering tailored experiences for pilgrims' needs.

Prime Minister, Mr. Narendra Modi recently launched and initiated the groundwork for 112 National Highway projects worth around US$ 12.1 billion (Rs. 1 Lakh Crore) in Gurugram, Haryana.

Uttar Pradesh's GBC 4.0 showcased 14,000 projects worth US$120.5 billion, fostering 34 Lakh job opportunities, with esteemed dignitaries and investors in attendance.

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Uttar Pradesh second biggest contributor to domestic tourism sector in 2021: Report

About the Author

Journalist with the Times of India since August 2004, Shailvee Sharda writes on Health, Culture and Politics. Having covered the length and breadth of UP, she brings stories that define elements like human survival and its struggle, faiths, perceptions and thought processes that govern the decision making in everyday life, during big events such as an election, tangible and non-tangible cultural legacy and the cost and economics of well-being. She keenly follows stories that celebrate hope and life in general. Read More

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The heritage arc, uttar pradesh tourism.

Embedded in the heart of India is Uttar Pradesh, a land where cultures have evolved and religions have emerged. The greatness of Uttar Pradesh lies not only in this confluence but also in the emegence of cultural and religious traditions along some of the greatest rivers in the Indian subcontinent, the Ganga and the Yamuna. Through history, great cities have emerged and been established along great rivers. Within India, the Ganga and the Yamuna have nurtured a culture because of which religious faith, rituals, culture, and intellectual enlightenment have evolved in places along the two rivers.

#Incredible Uttar Pradesh

The Best Luxury

Hotels in uttar pradesh.

We have created a list of the best luxury hotels in Uttar Pradesh, India. I hope you enjoy it. We think it might be the best of its kind. Tip: Set your dates to see room prices!

Hotel Saras

Strategically located on the National Highway, right at Malikmau crossing, this proporty is an ideal place to stay in Raebareli.

Rahi Veerangana

Comfortable accomodation to Veerangana promises a hospitality that will leave guests with an experience to remember.

Rahi Triveni

The Hotel Triveni Darshan is located on the banks of the river Yamuna, just upstream the holy Sangam. Enjoy a serene evening.

Rahi Tourist

Located on the Banks of Garra river, the tourist Bungalow is a good place in the city to stay. Celebrate a quiet evening with near and dear ones.

Click on any district to explore more details. or choose the hotel of a lifetime as per your interest in the experience tab.

GSDP (In Crore Rs.) - 20831.33

Hotel Gomti, Lucknow ₹1,500 per night

Hotel Gomti is ideally located in the heart of town, close to Hazratganj. All major cultural, historical and shopping landmarks of the city are nearby. It has well furnished and tastefully done up rooms equipped with modern amenities including wi-fi. There are various types of rooms to suit every budget. The restaurant serves great food. The hotel has a bar with a nice lush green lawn.

GSDP (In Crore Rs.) - 21553.05

GSDP (In Crore Rs.) - 8383.29

GSDP (In Crore Rs.) - 36505.91

GSDP (In Crore Rs.) - 14429.67

Jyotiba Phule Nagar

GSDP (In Crore Rs.) - 15395.45

GSDP (In Crore Rs.) - 11692.15

GSDP (In Crore Rs.) - 29511.08

Rahi Hotel Rohila, Bareilly ₹9,50 per night

Located at a prime location in Civil lines, this hotel has all the major landmarks of the city nearby. It has convenient connection to the Railway Station as well as to the Bus Station. The hotel has a tastefully done up Bar and Restaurant serving variety of liquors and sumptuous food. Enjoy a relaxed cosy evening in the lush green lawn of the property and a morning stroll in the Gandhi Udyan adjoining. The property also has a banquet hall to organise business seminars and other events.

Bulandshahar

GSDP (In Crore Rs.) - 23812.04

Gautam Budh Nagar

GSDP (In Crore Rs.) - 102909.27

GSDP (In Crore Rs.) - 10749.37

Shahjahanpur

GSDP (In Crore Rs.) - 14811.98

Rahi Tourist Bungalow, Shahjahanpur ₹5,50 per night

Located on the Banks of Garra river, the tourist Bungalow is a good place in the city to stay. Celebrate a quiet evening with near and dear ones in the cosy bar or on the open terrace with a view of the river.

GSDP (In Crore Rs.) - 21154.35

GSDP (In Crore Rs.) - 8090.14

GSDP (In Crore Rs.) - 15672.03

GSDP (In Crore Rs.) - 2871.54

Rahi Tourist Bungalow, Shravasti ₹900 per night

Tourist Bungalow's easy accessibility make it a popular choice among guests. The rooms hava a nice decor and are well-equipped with all amenities that offer a comfortable staying experience. The restaurant offers a delectable spread to savour your taste buds. Revel in comfort and convenience at one of the best hotels in Shrawasti

GSDP (In Crore Rs.) - 9047.41

GSDP (In Crore Rs.) - 18735.31

Rahi Tourist Bungalow , Neemsar Sitapur ₹600 per night

Rahi Tourist Bungalow , Neemsar Sitapur

GSDP (In Crore Rs.) - 6039.95

Rahi Tourist Bungalow, Balrampur ₹9,50 per night

Nicely loacted in the heart of the city, the Rahi Toursit Bungalow, Balrampur is the ideal place to stay. The Restaurant serves its guests delicious food to complete the stay experience. The Tourist Bungalow has a banquet hall for gatherings as well as open lawn for bigger events.

GSDP (In Crore Rs.) - 14146.84

Kanshiram Nagar

GSDP (In Crore Rs.) - 7630.46

Farrukhabad

GSDP (In Crore Rs.) - 7583.57

Rahi Tourist Bungalow , Sankisa, Farrukhabad ₹2,00 per night

Sankisa Road, Sankisa Basantpur, Uttar Pradesh 209652

Siddharth Nagar

GSDP (In Crore Rs.) - 8070.32

Maharajganj

GSDP (In Crore Rs.) - 8724.81

Rahi Tourist Bungalow , Sonauli Maharajganj ₹9,50 per night

Rahi Tourist Bungalow , Sonauli Maharajganj

GSDP (In Crore Rs.) - 12056.94

GSDP (In Crore Rs.) - 7906.22

GSDP (In Crore Rs.) - 40929.9

Rahi Gulistan Tourist Complex, Fatehpur Sikri, Agra ₹9,50 per night

The Gulistan Tourist Complex is located at a short distance from the World Heritage site of Fatehpur Sikri. The complex itself has been contructed in an unque style in red brick finish with an interesting layout. Stay immersed in the history. Stay here to witness a piece of history, an important heritage to the humankind and to pay respect at the dargah of Sufi Saint Salim Chishti. The property has a nice restaurant to serve sumptous food.

GSDP (In Crore Rs.) - 11531.55

GSDP (In Crore Rs.) - 11857.74

Rahi Pathik Niwas, Kushinagar ₹9,50 per night

Pathik Niwas is the choice to stay at Kushinagar when you are exploring the path of the Lord Buddha. Located at a stone's throw from the Mahanirvana temple as well as the Japanese temple, the hotel gives its guests a feeling of being under the refuge of the Lord himself. The property has well designed rooms and a formal multi-cuisine restaurant and gardens to enjoy evenings. The hotel has ample parking space.

GSDP (In Crore Rs.) - 17495.08

GSDP (In Crore Rs.) - 9928.71

Rahi Tourist Bungalow, Kannauj ₹9,99 per night

Strategically laocated in the city, the Rahi Tourist Bungalow is the ideal place to stay in the city, whether you are travelling for business or to experience various facets of the Itra making, the traditional art of the city.

Lucknow Book now

Hotel Gomti is ideally located in the heart of town, close to Hazratganj. All the major cultural, historical, and shopping landmarks of the city are nearby. It has well-furnished and tastefully done-up rooms equipped with modern amenities, including wi-fi. There are various types of rooms to suit every budget. The restaurant serves great food. The hotel has a bar with a nice, lush green lawn.

Lucknow, the capital of Uttar Pradesh, lies in the middle of the Heritage Arc. This bustling city, famed for its Nawabi era finesse and amazing food, is a unique mix of the ancient and the modern. It is home to extraordinary monuments depicting a fascinating blend of ancient, colonial and oriental architecture.

• Area : 2.528 sq. km.
• Population : 36,47,834 (2001 census)
• Altitude : 123 mts. above sea level.
• Season : October - March
• Clothing (Summer) : Cottons
• Clothing (Winter) : Woollens

Related Information

Famous Festival

Visit Places

Tour Packages

GSDP (In Crore Rs.) - 9231.88

GSDP (In Crore Rs.) - 19221.83

Sant Kabir Nagar

GSDP (In Crore Rs.) - 4642.66

GSDP (In Crore Rs.) - 13795.8

GSDP (In Crore Rs.) - 8370.88

Rahi Tourist Bungalow, Sumer Singh Qila , Etawah ₹990 per night

Rahi Tourist Bungalow

Kanpur Nagar

GSDP (In Crore Rs.) - 35232.65

Rahi Tourist Bungalow, Bithoor , Kanpur ₹1400 per night

GSDP (In Crore Rs.) - 5690.49

Hotel Saket, Ayodhya ₹9,50 per night

Hotel Saket is situated at a walking distance from the Ayodhya Railway Station making it easily accessible any time of the day. The hotel has variety of rooms to suit everyone's needs. Stay at Saket to conveniently visit the historical and religious landmarks of the city.

Kanpur Dehat

Ambedkar nagar.

GSDP (In Crore Rs.) - 8140.46

Rahi Tourist Bungalow, DohriGhat , Mau ₹900 per night

Rahi Tourist Bungalow, DohriGhat , Mau

GSDP (In Crore Rs.) - 13658.51

Rahi Veerangana Tourist Bungal, Jhansi ₹775 per night

From comfortable accomodation to culinary delights and business events Hotel Veerangana offers them all, stay at Veerangana promises a hospitality that will leave guests with an experience to remember.

GSDP (In Crore Rs.) - 11437.17

Rahi Tourist Bungalow, Ghazipur ₹850 per night

GSDP (In Crore Rs.) - 38806.26

Rahi Ilawart Tourist Bungalow, Prayagraj ₹250 per night

Rahi Ilawart Tourist Bungalow Hotel is conveniently located near the bus station and is well connected to the railway station. It has tastefully decorated rooms to suit various budget levels. The hotel is well located to access the major tourist as well as business destinations of the city. The hotel has a well stocked bar and a restaurant to enjoy variety of liquors and sumotuous food served therein.

Rahi Triveni Darshan, Prayagraj ₹500 per night

The Hotel Triveni Darshan is located on the banks of the river Yamuna, just upstream the holy Sangam. The property has been tastefully done up. Enjoy a serene evening watching the quietly flowing Yamuna from the expansive lawn in the property. Access the Sangam for a holy dip directly from here on a boat. Watch the beautifully lit up Shastri Bridge and appreciate the piece of history while you pass

Rahi Tourist Bungalow , Varanasi ₹750 per night

Rahi Tourist Bungalow is located at a short distance from the Cantt Railway Station and offers 45 rooms of various types and ample parking space. Whether you visit the city to seek blessing of lord Kashi Vishwanath, to explore the culture of the world's longest continuously alive city.

Rahi Tourist Bungalow Sarnath, Sarnath, Varanasi ₹1600 per night

The Tourist Bungalow Sarnath is located within walking distances from the Sarnath landmarks, the Dhamek Stupa, the Dharmarajika Stupa and the Chaukhandi Stupa as well as the Archeological Museum

GSDP (In Crore Rs.) - 3839.81

Rahi Tourist Bungalow, Chitrakoot ₹9,50 per night

Tourist Bungalow is running with the aim of providing utmost comfort and homely atmosphere to its guests and is highly desperate to give them a satisfactory and stress free stay in a spiritual and peaceful environment.

GSDP (In Crore Rs.) - 11406.48

Hotel Jahnavi, Mirzapur ₹9,50 per night

The Hotel Jahnavi is located on the banks of the holy Ganga. It affords a nice view of the river from within the propoerty as well as from the expansive lawn. Stay at Jahnavi for a quite evening and to enjoy the serene flow the holy Ganga. Be a part of aarti at the Ma Vindhyavasini Devi temple located at Vindhyachal hills.

Sant Ravidas Nagar

Muzaffar nagar.

Tourist Bunglow (Hotel Saras), Raebareli ₹1800 per night

Strategically located on the National Highway, right at Malikmau crossing, this proporty is an ideal place to stay in Raebareli. It offers variety of rooms to suit everyone's need. Whether you are visiting the town to watch birds in Samaspur Brid Sanctuary or for business engagements in the industries and institutions located here, the Hotel Saras is the ideal choice to stay.

GSDP (In Crore Rs.) - 20810.33

Rahi Tourist Bungalow, Moradabad ₹1400 per night

The Rahi Tourist Bungalow is nicely located in the heart of the city on the National Highway adjoining the Circuit House. The property has nice spacious rooms for a comfortable stay. The Restaurant serves sumptous food. It has major landmarks of the city like the railway station, the bus station as well as traditional handicraft shopping areas nearby. The Hotel is strategically located and facilitates easy access to the reputed educational as well as business destinations of the city and around.

Happing Now in # Incredible UP

Varanasi Tourism

The land of Varanasi (Kashi) has been the ultimate pilgrimage spot for Hindus for ages.

Ayodhya Tourism

Ayodhya is a city situated on the banks of the holy river Saryu in the Indian state of Uttar Pradesh.

Prayagraj Tourism

Allahabad, officially known as Prayagraj and also known as Ilahabad, is a metropolis in the Indian state of Uttar Pradesh.

Lucknow Tourism

Lucknow, a large city in northern India, is the capital of the state of Uttar Pradesh.

Agra Tourism

Agra is a city on the banks of the Yamuna River in the Indian state of Uttar Pradesh.

Mathura Tourism

Mathura is a sacred city in Uttar Pradesh, northern India. The deity Lord Krishna is said to have been born on the site of Sri Krishna Janma Bhoomi.

Happy Memories

Photo gallery.

Features a travel picture gallery and photos of Uttar Pradesh, India. Explore the photo gallery of Uttar Pradesh tourism and travel destinations. ...

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UP through Lens

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Features travel Picture gallery and photos of Uttar Pradesh India. Explore photo images gallery of Uttar Pradesh Tourism and travel destinations ...

Uttar Pradesh State Tourism Development Corporation Ltd.

Uttar Pradesh

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Integrated Platform for Department of Tourism

Government of uttar pardesh.

Registration Process for Portal

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Uploaded Date : 22/11/2021

Shri Narendra Modi

Hon'ble Prime Minister, India

Yogi Adityanath

Hon'ble Chief Minister, U.P.

Shri Arvind Kumar Sharma

Hon. Minister, Department of Additional Sources of Energy, GoUP

Dr. Somendra Tomar

Hon. State Minister, Department of Additional Sources of Energy, GoUP

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If you have already registered on UP Tourism Portal before 01-06-2023 then you can directly login to Portal by clicking on Login button

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Required Documents & Formats

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• Module to Claim Various Subsidies / Incentives under Tourism Policy 2022.

Instructions for Process of Tourism Unit Registration

Registration for Tour and Travel Operators to get Recognition Certificate.

Scheme Management Module to update Infrastructure Progress Status

New Tourism Policy 2022

Uttar Pradesh is famous for its many forts, monuments and temples that have always attracted both local and foreign tourists every year. In the light of the same, the New Tourism Policy 2022 is now out!

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UP emerges as premier tourist destination with over 32 crore visitors within 9 months

Uttar Pradesh continues to strengthen its presence on the global tourism stage, achieving noteworthy milestones annually. In 2022, the state welcomed 31.85 crores of tourists, and in the first nine months of 2023, the number increased to over 32 crores, including a significant influx of international visitors. Kashi emerged as the top destination, attracting the highest number of tourists, while Prayagraj and Ayodhya also witnessed the arrival of millions of visitors.

The year 2023 marked a significant chapter for Uttar Pradesh, not only in tourism but across various sectors. The state secured top positions in both central and state welfare schemes, showcasing substantial progress. From January to September 2023, Uttar Pradesh witnessed 31,91,95,206 domestic tourists, and an additional 9,54,866 foreign tourists explored the diverse offerings of the state.

Notably, Varanasi, in particular, witnessed the highest number of tourist arrivals. From January to September, a total of 8,42,04,814 tourists visited Varanasi, with 8,40,71,726 being domestic tourists and 1,33,088 being international tourists.

After Kashi, Prayagraj emerges as the second choice for tourists. A total of 4,49,95,996 tourists visited here from January to September 2023. Among them, the number of domestic tourists was 4,49,93,289, while 2,707 foreign tourists also explored Prayagraj.

Similarly, Ayodhya secured the third position in terms of tourist arrivals. From January 23 to September 23, a total of 2,03,64,347 tourists visited Ayodhya. Among them, the number of domestic tourists was 2,03,62,713, while 1,634 were international tourists.

It’s worth noting that the peak tourist influx to Uttar Pradesh was recorded between January and July, ranging between 5.56 to 5.80 crore visitors.

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Tourism in UP: Issues and prospects

Table of Contents

Introduction

Tourism in UP, India, has significant potential due to its rich cultural heritage, historical landmarks, and diverse natural landscapes. Despite these strengths, the industry encounter challenges that impede its growth and prevent it from reaching its full potential.

• Infrastructure Deficiencies: Uttar Pradesh (UP) suffer from insufficient infrastructure, particularly in remote areas, with inadequacies in roads, transportation networks, and accommodation facilities, posing obstacles to a flourishing tourism industry.
• Safety and Security Concerns: Concerns about safety and security deter both domestic and international tourists from visiting UP. The state’s image has been marred by incidents of crime, harassment, and scams.
• Poor Marketing and Promotion: The tourism potential of UP remains underutilised because of ineffective marketing and promotional campaigns. The state’s distinctive attractions and destinations lack widespread publicity, resulting in reduced tourist numbers.
• Lack of Skilled Manpower: The UP tourism industry faces a shortage of trained professionals, including tour guides, hospitality staff, and language experts. This deficiency affects the overall quality of tourist experiences.
• Neglect of Eco-Tourism: The natural beauty and diverse ecosystems in UP present substantial opportunities for eco-tourism. Unfortunately, these aspects are frequently ignored, and there is a lack of emphasis on sustainable tourism practices.

Despite the challenges, UP possesses vast potential for tourism growth. Several facto₹contribute to this promising prospect:

• Rich Cultural Heritage: UP houses a wide range of historical monuments, religious sites, and cultural attractions, among them the Taj Mahal, recognised as one of the seven wonder of the world.
• Diverse Natural Landscapes: The state’s terrain includes hills, rivers, forests, and plains, providing diverse natural attractions for adventure seeker and nature enthusiasts.
• Religious Significance: UP carries immense religious significance for Hindus, Muslims, Buddhists, and Jains, drawing pilgrims from across the globe.
• Emergence of Medical Tourism: The medical facilities and expertise in UP are gaining recognition, providing opportunities for affordable and high-quality medical tourism.
• Government Initiatives: The UP government is actively addressing the industry’s challenges and promoting tourism through initiatives such as infrastructure development, safety measures, and marketing campaigns.

Recommendations for Improvement

• Infrastructure Upgrade: Give priority to developing infrastructure, focusing on roads, transportation networks, and accommodation facilities, particularly in remote areas.
• Safety and Security Enhancement: Enforce strict safety measures, enhance police presence in tourist areas, and conduct awareness campaigns to combat crime and harassment.
• Effective Marketing Strategies: Create tailored marketing campaigns to showcase UP’s distinct attractions and destinations, targeting potential tourists both domestically and internationally.
• Skill Development Programs: Allocate resources to skill development programs aimed at training tour guides, hospitality staff, and language experts, ensuring a highly trained workforce for the tourism industry.
• Eco-Tourism Promotion: Encourage eco-tourism initiatives, incorporating sustainable practices, nature trails, and conservation efforts to appeal to environmentally conscious tourists.

By tackling these challenges and leveraging its strengths, UP has the potential to turn its tourism industry into a significant catalyst for economic growth, employment opportunities, and cultural exchange.

Additional Information

Institutional setup :

The Tourism Department, established in 1956, and the Tourism Directorate, established in 1972, are actively involved in this work. The Tourism Development Corporation was also established in 1974 to oversee tourism-related business activities. The Honourable Kanshi Ram Institute of Tourism Management in Chinhat (Lucknow) has been established to provide tourism-related education and training to individuals interested in employment in tourism. Additionally, there is a Food Craft Institute in Aligarh.

Tourism Policies :

For the development of tourism in the state, seven circuits were selected in the state’s ‘ First Tourism Policy ’, promulgated in the year 1998. They are as follows:

• Braj Circuit: Includes Mathura, Vrindavan, Agra, and areas related to the pastimes of Shri Krishna.
• Bundelkhand Circuit: Cove₹Jhansi, Lalitpur, Deogarh, Kalinjar, Chitrakoot, and surrounding areas.
• Buddhist Circuits: Encompasses holy sites associated with Lord Buddha.
• Vindhya Circuit: Includes areas connected to Vindhyachal and Sonbhadra.
• Awadh Circuit: Involves Lucknow and Prayagraj and the area between them.
• Forest, Eco, and Adventure Tourism Circuit: Focuses on forest sanctuaries located in the state, van vihar, and eco-tourist places.
• Water Tourism Circuit: Encompasses areas where there are possibilities of water sports.

Tourism Circuits:

The Rural Tourism Policy , announced in June 2015, includes a provision to identify and develop villages close to the main tourist destinations and circuits, where tourism possibilities exist. The government sanctions a maximum of ₹2 crore (one crore per year) for each selected village, with a maximum of three villages chosen in a year.

According to the rural tourism policy, there is a provision of giving a maximum of ₹5 lakh for developing houses and mansions built before 1950 as residential arrangements for tourists.

Under the new tourism policy promulgated in 2016, seven new circuits have been selected for the development of tourism areas, which are as follows:

• Heritage Arc (Agra-Lucknow-Varanasi) region.
• Mahabharata Circuit (sites associated with the Mahabharata period).
• Ramayana Circuit (sites mentioned in the Ramayana);
• Jain Circuit (sites associated with Jainism).
• Sufi Circuits (major sites associated with Sufism).
• Freedom Struggle Circuit (sites associated with the freedom struggle).
• Craft, Cuisine, and Culture Circuit (handicrafts, cuisine, and exclusive cultural centres).

The ‘Eco Tourism Policy’ was promulgated in the state in 2014, under which the Forest Department has developed Dudhwa National Park (Kheri), National Chambal Wildlife Sanctuary (Agra-Etawah), Suhelwa Wildlife Sanctuary (Balrampur), Katarniaghat Wildlife Sanctuary (Bahraich), Lakh Bahoshi Bird Sanctuary (Kannauj), Nawabganj Bird Sanctuary (Unnao), and is working on the development of Sarsainawar (Etawah) and Sitadwar (Shravasti) for eco-tourism.

Uttar Pradesh Tourism Policy 2022

The UP Tourism Policy-2022 was approved in the state cabinet meeting on November 16, 2022. This policy includes arrangements to provide incentives to those investing in 22 tourism-related activities by the state government. The policy aims to invest ₹20 thousand crore in the tourism sector and generate employment for 10 lakh people.

Heritage Arc, Schemes, Circuits etc.

Most of the foreign tourists in the state come to the cities of Agra, Lucknow and Varanasi . For this reason, it has been decided to develop these cities as ‘Heritage Arc’. The area of ​​12 to 15 districts has been included in this. Under Heritage Arch, all levels of infrastructure including roads are being developed in these three cities.

The UP Heritage Tourism Policy aims to convert old buildings into heritage hotels.

Tourism was granted industry status in 1998 .

In 2000-01, Tourism Police were established and deployed in Agra, Varanasi, and Lucknow. Later, tourism police were also stationed in Jhansi, Prayagraj, and Mathura. The Centre deployed TFSOs in Kushinagar and Shravasti.

Additionally, the ‘ Single Table System ’ has been implemented to encourage more capital investment in the tourism sector.

Under the ‘Discover Your Roots Scheme’ operated by the State Tourism Department, Indian ancesto₹of foreigne₹of Indian origin are discovered.

Since May 2008, the ‘Incredible India Bed and Breakfast Scheme’ , initiated by the Centre with the goal of offering comfortable and affordable accommodation in the form of ‘home stays’ to tourists in metropolitan cities and tourist destinations of the state, has been managed by the State Tourism Department.

The Paying Guest Scheme, which permits private landlords to rent out a maximum of 5 rooms in their houses to tourists, has been operating in the state since 1994.

At present the state tourism department (Uttar Pradesh Tourism Development Corporation Limited) has 40 tourist bungalows/hotels and 7 up-tour divisions and 3 other units.

With the assistance of Japan, the first phase of the ‘Buddhist Circuit Scheme’ involved development work in tourist places located within the districts of the Buddhist Circuit (Sarnath, Deoria, Mau, Kushinagar, Shravasti, Siddharthnagar, Kaushambi, etc.). The second phase of the ‘Buddhist Circuit Scheme’ is currently underway, focusing on the integrated development of tourist places and roads within this circuit.

The ‘Maitreya Project’ was launched in December 2013 as part of the Buddhist circuit. Under this project, a grand (500 feet) tall statue of Buddha will be built in Kushinagar. The project includes the construction of a spacious and modern institution for primary and higher education, a free medical facility unit, a meditation/chintan pavilion, fountains, reservoirs, parks, and a guest house.

An airport is also planned to be constructed in Kushinagar on a PPP (Public-Private Partnership) basis.

The World Bank is funding the ‘Pro Poor Tourism Scheme’ that is being implemented in the state.

The state has three monuments included in UNESCO’s Tangible World Heritage list: Taj Mahal (1983), Agra Fort (1983), and Fatehpur Sikri (1986). Additionally, the state has three heritage sites included in UNESCO’s Intangible Cultural Heritage list: Ramleela (2008), Kashi as City of Music (2016), and Kumbh Mela (2017).

For the convenience of visitors, a ‘rope-way’ is being operated with the help of the private sector at Ashtabhuji and Kali Khoh in Vindhyachal, and at Hanumandhara in Chitrakoot. Additionally, a ropeway is proposed at Barsana in Mathura.

The first important tourist destination in the state (and also in India) for foreign tourists is the Taj Mahal, and the second is Agra Fort.

Mukhyamantri Paryatan Samvardhan Yojana :

• Uttar Pradesh Government has approved the proposal to implement the procedure of this scheme on 21st January, 2020.
• Under this scheme, in order to sustain development
• and promotion of religious, spiritual, ancient
• cultural and natural sites situated in the state, one tourist site will be developed in each Vidhan Sabha Constituency of the state.
• Tourist sites will be chosen on the basis of recommendation of the related MLA and District Magistrate.
• Fund will be availed from Tourism Department, MLA Fund and C.S.R. Fund for the development of selected tourist sites.
• This scheme will be taken care of by local body/ Gram Panchayat or management committee organised for it.
• Planned work will be carried out with the assistance of related department as per requirement.

The Ganga Vilas Cruise

• On January 13, 2023, Prime Minister Narendra Modi virtually flagged off the Ganga Vilas Cruise, the world’s largest river cruise, from Varanasi to Dibrugarh (Assam). This cruise will cover a distance of 3200 km in 50 days, passing through Uttar Pradesh, Bihar, Bengal, and Bangladesh before reaching Dibrugarh on February 28, 2023. The vessel has a capacity of 36 tourists and 40 cruise members, and there are currently 32 tourists from Switzerland on board. The fare for this journey from Varanasi to Dibrugarh is ₹12 lakh per person.

The Naimisharanya Teerth Development Council

• For the comprehensive development of Naimisharanya Teerth, located in Sitapur district, the formation of the Naimisharanya Teerth Development Council was approved in the state cabinet meeting on November 25, 2022.

Night safari will be made in Lucknow

• In the state cabinet meeting held on August 16, 2022, it was decided to develop a Night Safari Park covering 350 acres and a Zoological Park spanning 150 acres in the Kukrail Forest area of Lucknow. Animals such as tigers, leopards, and bear will be housed in the Night Safari Park.

Eco-Tourism Development Board

• The state government decided to establish an Eco-Tourism Development Board in August 2022 for the development and management of eco-tourism in the state. The Chief Minister will serve as the chairman of this board.

Heliport service in four cities

• During the state cabinet meeting in Lucknow on April 19, 2022, approval was granted to initiate helicopter services for promoting tourism in Lucknow, Agra, Mathura, and Prayagraj, along with the development of heliports in these cities.

New form of Vishwanath Dham

• After worshiping Baba Vishwanath in Kashi on December 13, 2021, Prime Minister Narendra Modi inaugurated the new divine and grand form of the Dham. Achieving this grand form of the Dham took about three year and ₹850 crore.
• Devotee facilities have been developed in an area of 5,227,730 square feet from the Baba Vishwanath Temple to the banks of the Ganga. The main temple complex has also been expanded to 10,417 square feet and has been shaped into a corridor with pink carved stones from Chunar.
• It is noteworthy that the present Vishwanath temple was renovated in 1777 by Queen Ahilyabai Holkar of Indore, and later, Maharaja Ranjit Singh of Punjab donated 23 maunds of gold for gold plating on its peak.

Expansion of Shri Krishna Janmabhoomi pilgrimage site area

• On September 10, 2021, the state government expanded the perimeter of the previously declared pilgrimage site area around the birthplace of Shri Krishna in Mathura to 10 square km. Now, the sale of meat and liquor will be prohibited in an area of 10 square kilometre from the birthplace.
• It is noteworthy that Govardhan, Gokul, Nandgaon, Radhakund, and Baldev were declared as pilgrimage site areas by the state government in 2018, and Vrindavan and Barsana were declared in 2017.

Vindhya Corridor and Ropeway:

• On August 1, 2021, Union Home Minister Amit Shah laid the foundation stone of the Vindhya Corridor Project at Vindhyachal Dham. He also inaugurated two ropeways built on the PPP mode to reach the temples of Kali and Ashtabhuji Devi located on the Vindhya mountain.

Dr. Bhimrao Ambedkar Memorial and Cultural Centre:

• On June 29, 2021, President Shri Ram Nath Kovind laid the foundation stone for the Dr. Bhimrao Ambedkar Cultural Center to be built on an area of 1.34 acres in Ashbagh, Lucknow. The construction of this center cost ₹45.04 crore.

Chief Minister Tourism Promotion Scheme

• To identify and develop small religious, cultural, and tourist places located in every assembly constituency of the state, Chief Minister Yogi Adityanath launched the Chief Minister Tourism Promotion Scheme on March 20, 2021. There is a provision in this scheme that the site should be selected based on the recommendation of the MLA.

Amrit Mahotsav of Independence

• To commemorate the 75th anniversary of India’s independence in 2022, Prime Minister Narendra Modi inaugurated the Amrit Mahotsav of Independence by flagging off a padyatra from Sabarmati Ashram, Ahmedabad, on March 12, 2021. In Uttar Pradesh, Amrit Mahotsav is being organized at four major places associated with the freedom struggle, such as Kakori (Lucknow), Martyr Memorial (Meerut), Martyr Memorial (Ballia), and Jhansi Fort. It is noteworthy that the Amrit Mahotsav scheme started on August 15, 2021, and will continue until August 15, 2023.

Chauri-Chaura Centenary Year Festival

• On 4 February 2021, Prime Minister Narendra Modi inaugurated the centenary festival of Chauri-Chaura public protest through video conference and paid tribute to the 19 martyr who were accused of burning 23 police personnel to death in the police station on 4 February 1922. Was hanged. On this occasion the Prime Minister gave ₹ 5 Dock ticket has also been issued.

The state government has prepared a blueprint for several programs to be conducted from February 4, 2021, to February 4, 2022, to ignite the flame of patriotism in the state.

Swami Vivekananda Historical Tourism Tour Scheme

• In this scheme aimed at providing historical and religious tourism facilities to approximately 1.5 crore labourer enrolled in the Uttar Pradesh Labor Welfare Board, the state government has allocated Rs. 12 thousand. The application form for availing the benefits of this scheme was made available starting from January 24, 2021, on the occasion of the 72nd State Foundation Day.

Foundation stone of Shri Ram Janmabhoomi Temple

• On August 5, 2020, Prime Minister Narendra Modi laid the foundation stone of the Shri Ram Janmabhoomi temple to be built in Ayodhya at 12:44 pm, under the guidance of the best teacher in the country. This temple, built in the Nagar style, will be 360 feet long, 235 feet wide, and 161 feet high, consisting of three floors. The temple will feature one main shikhara and five sub-shikharas. About 4 lakh cubic feet of sandstone will be used in the construction of the temple. The construction of the temple is being carried out by L&T Company, with cooperation from IIT Chennai, Institute of Building Research Roorkee, Tata Construction, and other entities.

Tallest Statue

• According to information released by the state government on July 21, 2020, the world’s tallest statue of Lord Ram (251 m) will be installed in Ayodhya. In addition to the statue, many tourism-related facilities will be developed on approximately 83 hectares of land selected for this scheme. The responsibility of building this statue has been entrusted to Noida sculptor Ram Sutar , who previously designed the 183-meter-high statue of Sardar Patel in Gujarat.

Budget allocations

• In the year 2022, 4.10 lakh foreign and 24.87 crore domestic tourists came to the state.
• ₹45 crore for implementation of Tourism Policy-2022.
• ₹40 crore for integrated development of Prayagraj and ₹2500 crore for Kumbh of 2024-25.
• ₹300 crore for Chief Minister Tourism Promotion Scheme.
• ₹66.91 crore for the construction of Rashtra Prerna Sthal in Lucknow and ₹50 crore for the establishment of Night Safari Park.
• ₹50 crore for integrated development of Shakumbhari Devi Temple located in Saharanpur.
• ₹40 crore for the development of Buddhist Circuit.
• ₹40 crore for development of tourism in Bundelkhand.
• ₹10 crore for the development of Shuktirtha.
• ₹2.50 crore for Naimisharanya Teerth Vikas Parishad.
• ₹2.50 crore for the establishment of Uttar Pradesh Eco Tourism Board in Lucknow.

History, Civilization and Culture of UP

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1. Global Tourism and Hospitality Trends

1.1. Global tourism sector overview

Over past six decades, tourism has continuously expanded and diversified with ever-increasing number of destinations, to become one of the largest and fastest-growing economic sectors in the world. In a broader sense, Tourism is about travel, travellers and visitors, which creates opportunities for various businesses and influences wide range of industries. These industries that provide consumption goods and services together constitute the ‘Tourism Sector’. Hence, tourism is not only a growth engine but also an employment creator, impacting both the economic and socio-cultural development of a country. Key highlights of the impact of tourism sector, globally, is mentioned in the image below:

1.2. Economic contribution

The Travel & Tourism (T&T) industry is the largest contributor to employment and economy, which is 9.8% of the global GDP (US $7.2 trillion) in 2015 (exceeding forecast of 9% contribution), including direct, indirect and induced impacts. Despite the slow economic growth, the tourism sector has shown significant resilience globally. Despite global economic uncertainty, the sector grew by 3.1% in 2015.

This upward trend in T&T sector is likely to continue over next two decades, at an expected annual growth of 4% – faster than financial services, transport and manufacturing sectors.

Tourism added 7.2 million jobs to the global economy, about 1 in 11 jobs globally . One job in the core tourism industry creates about one and half indirect jobs in tourism-related economy. Furthermore, for accommodation industry, for each of the core job supports three indirectly dependent jobs .

Being a labour intensive sector, tourism offers huge employment opportunities to ensure delivery and quality of products and services. People are central to the effective operation and flourishing of the tourism industries, hence labour is treated as human capital.

1.3. Growth in number of international tourists

The number of international tourist arrivals has increased steadily almost every year; especially the new tourist destinations have started gaining more traction over the maturing traditional destinations. International tourist arrivals grew above-average by 4.4% reaching a record 1.2 billion in 2015 (50 million more tourists than previous year), a trend which continued for past six consecutive years.

In 2014, Europe, the most visited region had largest and most mature destinations, which accounted for 51% of all the international arrivals. However, Americas showed the highest growth of over 8% in the international arrivals (compared to +3% in Europe), followed by Asia and Pacific as well as Middle East (both by + 5%).

By 2030, the number of the international arrivals is forecasted to exceed 1.8 billion. And, while Europe and Americas are expected to witness modest growth rates of 2.5% and 2.2% respectively, Asia Pacific and Africa regions are expected to witness higher growth rates of 5.7% and 5% per annum during the same period.

1.4. Growth drivers

Tourism is greatly dependent on people, natural and built environment of a country, and vice versa it hugely impacts all those. Some of the key growth drivers behind the record growth in the travel and tourism sector are:

1.5. Global Tourism industries and products

In last few decades, the trend is moving towards niche segments of tourism, such as medical tourism, eco-tourism, adventure tourism, heritage tourism, etc.

Medical Tourism is a high-growth industry driven by rising health-care costs in developed countries and improving connectivity with the developing countries. More than forty countries in Asia, America, Africa and Eastern Europe are serving millions of medical tourists annually, for cosmetic surgery, cardiac surgery, dentistry and orthopaedic surgery.

Thailand, Singapore, Malaysia and India are the major destinations in the Asian medical tourism market, while Turkey is favoured medical tourism market in Eastern Europe. Thailand is more popular among Western European tourists for cosmetic surgery, due to lower costs, latest medical technology, and alternative medicine while offering multiple popular tourist destinations. Singapore and India specialize in complex procedures with India having a cost advantage and Singapore a technology advantage.

2. Indian Tourism and Hospitality Sector – an overview

2.1. India tourism overview

Tourism is a growing industry in India, with people from all over the world traveling hereto experience the country’s natural beauty and visit its vast array of states and their differing cultures and climates.

The direct contribution of travel and tourism to GDP in 2016, was approx. INR 481,000Crore. Further, the sector directly and indirectly supported 4.034 crore jobs in 2016, accounting for 9.3% of country's total employment.

India has moved up 12 positions to 40th(among 136 economies across the world in 2017) rank from 52ndin Tourism & Travel Competitive Index (TTCI) released by the World Economic Forum (WEF). It is likely that the number of arrivals in India will increase further into the future with the World Travel and Tourism Council naming the country the eleventh fastest-emerging tourism destination in the world.Key highlights of the impact of tourism sector, nationally, is mentioned in the below image below:

2.2. Growth in number of tourists

Between the years 2000 and 2014, foreign tourist arrivals in India increased dramatically at an impressive annual growth rate of 10.2%, significantly higher than the world average of 4.4%. The international tourist arrivals in India for the year 2014 reached to 7.68 million with 22.57 million international tourist visits.

Foreign tourist arrivals in India is pegged to grow at a CAGR of 7.1% during 2005–25, and expected to reach 15.3 million by then, according to the World Tourism Organisation.

2.3. Growth Drivers

► People: India registered 7.1 million foreign tourist arrivals in 2015 (January to November), registering an annual growth of 5.4% over the previous year. Foreign tourist arrivals expected to increase at a CAGR of 7.1% till 2025.

► Rise in Income and Changing Demographics: Rising affordability and increased affinity for leisure travel are driving domestic tourism in India. Domestic expenditure on tourism is expected to rise due to the growing income of households. A number of niche offerings such as medical tourism and eco-tourism are expected to create more demand.

► Increasing Spending on Tourism: Domestic expenditure on tourism has grown significantly; the market has reached USD96.7 billion in 2015 and shall be USD332.4 billion in 2025, representing a CAGR of 6.3 per cent during 2008–15. The consumer consumption dynamics and buying patterns have been drastically changing over past few decades. Domestic spending on tourism accounted for over 82% of the tourism revenues in 2015.

► Place: India offers a unique geographical diversity from northern snow-clad mountains, huge coastline, massive desert, lush green national parks, rainforests, including 30 World Heritage Sites, 25 bio-geographic zones as well as a number of attractive beaches along the India’s vast coastline. New tourist destinations offer attractive tourism opportunity to the domestic and international tourists.Multiple initiatives have been undertaken to enhance the infrastructure, including tourism infrastructure. Huge emphasis on digital communication and infrastructure has made improved connectivity.

► Price: The tourism market size in the year 2015 is USD 147.7 billion, which is forecasted to increase to USD 418.9 billion, despite the price competitiveness in travel & tourism sector. New innovative financial solutions have been deployed in India to increase the attractiveness of this sector.

► Process: Online travel portals, increased connectivity, and low-cost carrier airlines gave a huge boost to domestic tourism. India has a diverse portfolio of niche tourism products – wellness, medical, eco-tourism, heritage, adventure, cruise, sports, film, rural and religious tourism. Medical tourism market is huge in India, attracting nearly half a million medical tourists in 2015 (annual growth of 30%).

► Policy Support: The government of India has announced a national policy on tourism in 2002 and thereafter offered various initiatives and incentives fordevelopment of tourism in India. The visa on Arrival scheme is extended to over 150 countries. A five-year tax holiday has been offered for 2, 3 and 4 star hotels located around UNESCO World Heritage sites. 100% FDI is allowed under the automatic route in tourism and hospitality, subject to applicable regulations and laws. Tourism and hospitality had a cumulative FDI inflows of USD8.45 billion in FY15.

► Promotion: The collaborative efforts from the government, non-profit organizations consumer-protection agencies, along with the help of international organizations are continuously improving the safety, security, and convenience of tourists. Numerous marketing initiatives have been commenced to attract domestic and international tourists Campaigns such as Khushboo Gujarat Ki, Incredible India, Athithi Devo Bhava were launched to harness the tourism industry’s potential.

► Focus on Improved Infrastructure: Government of India has made concerted efforts to improve and upgrade infrastructure facilities at important tourist destinations, thereby, improving accessibility to these hubs. The FY16 Union Budget allocated INR 14.8 billion toward infrastructure development for destination and circuits, domestic promotion and publicity including hospitality, overseas promotion and publicity including market development assistance, computerization and information technology and creation of land bank for hotels, etc.

2.3. Emerging market trends in tourism industry

► Adventure : Adventure tourism is one of the most popular segments of tourism industry. Wide range of adventure sports are covered under this category with specialised packages. The activities include mountaineering, trekking, bungee jumping, mountain biking, river rafting, and rock climbing

► Camping Sites: Camping is a major source for both additional economic opportunities in remote areas as well as an instrument of conservation.

► Eco Tourism: Vast variety of flora and fauna in various states is a major factor behind their growing popularity as tourist destinations.

► Luxury Tourism: India has a great potential for luxury travel investment over the coming decade with its strong middle class population. India’s luxury market’s CAGR of 12.8% is higher than any of the other BRIC nations.

► Rural tourism: The aim is to develop interest in heritage and culture; and promote visits to village settings to experience and live a relaxed and healthy lifestyle.

3. Uttar Pradesh state overview

Uttar Pradesh is one of the most preferred state for tourists in India owing to diverse set of tourism options that attracts people of all age groups. In terms of tourist footfalls, the state is consistently ranked among the top five states in the country. It was ranked 2nd in terms of domestic tourist arrivals and 3rd in terms of foreign tourist arrivals amongst other Indian states. UP’s tourism significantly contributes to the state’s economic growth and employment generation both direct and indirect, making it an important focus area for the government..

Uttar Pradesh provides a rich and varied topography, vibrant culture, festivals, monuments, ancient places of worship, and viharas. Millions gather at Allahabad to take part in the MaghMela festival on the banks of the Ganges. This festival is organised on a larger scale every 12th year and is called the KumbhMela, where over 10 million Hindu pilgrims congregate in one of the largest gatherings of people in the world.The historically important towns of Sarnath and Kushinagar are near to Gorakhpur. Gautama Buddha gave his first sermon after his enlightenment at Sarnath and died at Kushinagar; both are important pilgrimage sites for Buddhists. Also at Sarnath are the Pillars of Ashoka and the Lion Capital of Ashoka, both important archaeological artefacts with national significance. Varanasi andGhazipurare famous for their Ghats on the Ganges. The state also has a bird sanctuary in Etah district called Patna Bird Sanctuary. Uttar Pradesh gives access to three World Heritage Sites: the Taj Mahal, Agra Fort, and FatehpurSikri.

The State has won the following awards/ accolades:

• • Best Cultural Destination in India Award for the year 2016-17by Lonely Planet Magazine
• • Best Mobile Application from the Skoch Group under Smart Governance awards category in 2015
• • Awarded for “Adapting to social media for the convenience and mobility of Tourist” by Digital Empowerment Foundation

Key Tourist Hotspots:

• ► Allahabad is crowned in ancient scriptures as ‘Prayag’, ‘Prayagraj’ or ‘Teertharaj’ and is considered as one of the holiest pilgrimage centre of India.TheArdhKumbh is held in every six years and Mahakumbh in every 12 years at Allahabad (Sangam) are the largest gatherings of pilgrims on this earth. The gathering attracts more than 4 Crore tourists.
• ► Ayodhya also known as Saketa, is an ancient city of India, is the birthplace of Lord Rama and setting of the epic Ramayana. It is regarded as one of the seven most important pilgrimage sites (Sapta Puri) in India. It attracts more than 1.5 Crore tourists every year.
• ► Agra is one of the most populous cities in Uttar Pradesh and a major tourist destination because of its many Mughal-era buildings, most notably the Taj Mahal (one of the Seven Wonders of the World), Agra Fort and FatehpurSikri. It is included in the Golden Triangle tourist circuit, along with Delhi and Jaipur. It attracts more than 1 Crore tourists every year.
• ► Varanasi or Kashi situated on the banks of the Ganges is a major religious hub in India. It is the holiest of the seven sacred cities (Sapta Puri) in Hinduism and Jainism, and played an important role in the development of Buddhism. It attracts more than 50 Lakh tourists every year.
• ► Vindhyachal is a renowned religious city in Mirzapur District. The city is a Hindu pilgrimage site having the temple of Vindhyavasini Devi situated on the banks of the holy river Ganga. It is one of the most revered Shakti Peeths of the presiding deity, Vindhyavasini Devi. It attracts more than 30 Lakh tourists every year.
• ► Lucknow is a multicultural city that flourished as a North Indian cultural and artistic hub, and the seat of power of Nawabs in the 18th and 19th centuries. It attracts more than 40 Lakh tourists every year.
• ► Mathura, the birthplace of Lord Krishna, is one of the Sapta Puri - the seven holy cities in India. It attracts more than 60 Lakh tourists every year.
• ► Chitrakoot- 'Hill of many wonders' is in the northern Vindhya Range of mountains spread over the states of Uttar Pradesh.ChitrakootDham is one of the most ancient holy pilgrim places of India. It attracts more than 50 Lakh tourists every year.
• ► Vrindavan, situated in Mathura district, is one of the major holy places in the state.It is the land of Radha Rani, also known as the City of Temples which has more than 5000 temples to showcase the pastimes of Radha and Krishna. It attracts more than 1.25 Crore tourists every year.
• ► Goverdhan is a key pilgrimage centre in India and a municipal town in Mathura district.The town is also famous for its 21 km long Parikrama of the famous Govardhan Hill. It attracts more than 1 Crore tourists every year.
• ► Sarnath is a city located in north-east of Varanasi near the confluence of the Ganges and the Varuna rivers.It was also the site of the Buddha's DhammacakkappavattanaSutta, which was his first teaching after attaining enlightenment, in which he taught the four noble truths and the teachings associated with it. It attracts more than 4 Lakh tourists every year.
• ► FatehpurSikri is a town in the Agra District founded in the year 1569 by the Mughal Emperor Akbar and served as the capital of the Mughal Empire from 1571 to 1585.It is one of the best preserved examples of Mughal architecture in India. It attracts more than 1 Lakh tourists every year.
• ► Jhansi is a historic city located on the banks of the Pahuj River in Bundelkhand region. In the 18th century the town of Jhansi served as the capital of a Maratha province and later the Princely State of Jhansi from 1804 till 1853, when the territory became a part of British India. It attracts more than 1.25 Lakh tourists every year.
• ► Shravasti, located near the West Rapti River, is closely associated with the life of Gautama Buddha who is believed to have spent 24 Chaturmases here. It attracts more than 1 lakh tourists every year.
• ► Kushinagar is an important Buddhist pilgrimage site, where it is believed that Gautama Buddha attained Parinirvana after his death.The followers of Buddhism, especially from Asian countries, wish to visit this place at least once in their lifetime.

Tourism Circuits of Uttar Pradesh:

Existing Circuits

• • Heritage Arc( Agra, Lucknow, Varanasi) - Famous tourist spots in Heritage arc: Taj Mahal, FatehpurSikri, Sikandra, Agra Fort, BadaImambada, ChotaImambada, ChattarManzil, Kashi Vishwanath Temple, SankatMochan Hanuman Temple, Ghats, Ramnagar Fort
• • Braj Circuit( Agra, Mathura, Vrindavan) - Famous tourist spots in Braj Circuit: Taj Mahal, FatehpurSikri, Sikandra, Agra Fort , Shri Krishna JanmaBhoomi Temple, Dwarkadhish Temple, PremMandir, Shri Banke Bihari, Iskcon Temple
• • Vindhya Varanasi Circuit( Varanasi, Chunar, Vindhyanchal) - Famous tourist spots in Vindhya Varanasi Circuit: Kashi Vishwanath Temple, SankatMochan Hanuman Temple, Ghats, Ramnagar Fort, Chunar Fort, Vindhyavasini Devi Temple, Ashtabhuja Devi Temple
• • Awadh Circuit( Lucknow, Dewa Sharif, Naimisharanya, Ayodhya) - Famous tourist spots in Awadh Circuit:BadaImambada, ChotaImambada, Dewa SharifDargah, Chakra Kunda, Hanuman Garhi, Kanak Bhawan
• • Buddhist Circuit( Sarnath, Kushinagar, Kapilvastu, Shravasti, Kaushambi, Sankisa) - Famous tourist spots in Buddhist Circuit:Dhamek Stupa, Mahaparinirvana Temple, Ganwaria Archaeological Site, DaenMahamongkoi Chai Temple, Ashoka Pillar, Bisari Devi Temple
• • Bundelkhand Region (Mahoba, Chitrakoot, Kalinjar, Jhansi, Deogarh, Charkhari)- Famous tourist spots areNeelkanth Temple, Kalinjar fort, Kakra Math, Jhansi fort, Dashavatara Temple, Kamtanath Temple, Ram Ghat.
• • Sonbhadra Region - Famous tourist spots are Rock painting caves, Shiv Dwar Temple, Renukeshwar Temple, Fossil Park, Lakhaniya Dari, Mukkha falls, Vijaygarh fort, Hathinala Eco-point.

Proposed Circuits

• • Ramayana Circuit ( Ayodhya, Chitrakoot, Shringhverpur)
• • Mahabharata Circuit ( Hastinapur, Kampilya, Ahichchhatra)
• • Krishna Circuit ( Mathura, Vrindavan, Goverdhan, Gokul, Barsana, Nandgaon)
• • Jain Circuit (Meerut, Agra, Kaushambi , Varanasi, Deoria , Ayodhya, Shravasti, Farrukhabad
• • Sufi Circuit (FatehpurSikri , Rampur , Badaun, Bareilly , Lucknow , Kakori ,Dewa Sharif , Bahraich , Kichocha Sharif, Syed Kadak Shah Dargah, Allahabad, Kantit SharifDargah)
• • Freedom Struggle Circuit (Bithoor town (Kanpur), Kakori town (Lucknow) Meerut, Cantonment, all other Cantonment)
• • Craft, Cuisine & Culture Circuit (Lucknow , Agra, Rampur, Firozabad , Varanasi, Moradabad, Gorakhpur, Azamgarh , Kannauj, Pilibhit, Bareilly, Aligarh , Najibabad/Nagina)
• • Water Sports Circuit (Gorakhpur, Chuka (Pilibhit), Mata Tila (Lalitpur), Vindhya, Rajgarh (Jhansi))
• • Kawad Circuit (Baghpat, Ghaziabad, Gonda , LakhimpurKheri, Kalinjar, Ayodhya)
• • Shakti Peeth Circuit (Vindhyachal, Balrampur, Varanasi, Kaushambi, Allahabad, Sonbhadra, Saharanpur)

Major Festivals, Fairs & Conclaves organised in Uttar Pradesh:

Travel Writers’ Conclave Lucknow, Agra & Varanasi

• • A unique initiative to bring international and Indian journalists to Uttar Pradesh’s Heritage Arc – Agra – Lucknow - Varanasi – to experience various facets of the state such as food, textiles, heritage, wildlife and landscapes
• • In the conclave, participants are given a choice to pick one of the three cities of Heritage arc i.e. Agra – Lucknow – Varanasi and explore the city as per their convenience.
• • The success of the event speaks for itself and can be seen through its widespread connect with more than 6 Lakh followers and responses by more than 40 thousand participants.

KumbhMela at Allahabad

• • The KumbhMela is believed to be the largest religious gathering on earth and considered as the "world's largest congregation of religious pilgrims” held every 12 years on the banks of the 'Sangam'- the confluence of the holy rivers Ganga, Yamuna and the mythical Saraswati
• • An estimated 120 million people visited MahaKumbhMela in 2013 in Allahabad over a two-month period including over 30 million on a single day, on 10 February 2013 (the day of Mauni Amavasya)
• • The efficient and timely arrangements at the KumbhMela attracted the attention of many governments and institutions across the world including The Harvard University, USA
• • Currently Department of Tourism, Government of Uttar Pradesh is focusing on marketing and branding the upcoming ArdhKumbh 2019 through its campaign in print, electronic, outdoor and online media.

Deepotsav at Ayodhya

• • For the first time, a mega event capturing the imagination of the world was organized at Ayodhya on 18th October 2017, to celebrate the festival of Deepawali at the place closely associated with the history of great epic Ramayana.
• • Guinness World Record attempt of 'Largest display of oil lamps' was made by the Department of Tourism, Government of Uttar Pradesh during ‘Deepotsav’ in Ayodhya. Over 187,213 earthen oil lamps were lighted at Ram ki Paidi, with the support of local administration and approximately 2,000 volunteers.
• • The event gained a massive reach on social media platforms, the key ones being Facebook and Twitter. The hashtag #DiwaliinAyodhya was trending at 1st position on Twitter for more than an hour.

Highlights of Uttar Pradesh Tourism Policy 2016

Capital Subsidy

• • 15% or INR 7.5 Crore whichever is less for all projects where bank loan is more than INR 5 Crore and up to INR 50 Crore
• • 15% or INR 10 Crore whichever is less for projects coming up in Bundelkhand, & Buddhist Circuits where bank loan is more than INR 5 Crore and up to INR 50 Crore

Interest Subsidy

• • 5% for first 3 years – for bank loans up to INR 2 Crore
• • 3% for first 3 years – For bank loans more than INR 2 Crore and less than INR 5 Crore
• • 100% stamp duty for land transfer charges of Heritage hotels will be reimbursed by the Tourism Department
• • 50% stamp duty for land transfer charges of other tourism units will be reimbursed by the Tourism Department after start of operations

Conversion and Development charges

• • Land use conversion and development charges shall be waived off for all new tourism units

Luxury Tax (Prior GST)

• • Exemption for all new tourism accommodation units for the next five years

Trade Tax (Prior GST)

• • Restaurants in newly constructed hotels to be exempted from trade tax for the first five years

Entertainment Tax (Prior GST)

• • Newly constructed theme parks, amusement parks and water parks to be exempted for the next five years

Ease of Doing Business

For facilitating investments into the state the Uttar Pradesh government has setup Udyog Bandhu – a dedicated single window body, NiveshMitra – an online single window for granting various clearances and licenses across various departments in time bound manner (with clearly defined timelines) through a Common Application Form and UPIGRS – Online Grievance Redressal. The various key initiatives implemented for enabling doing business with ease in State are:

• Udyog Bandhu – Dedicated single window body: Udyog Bandhu is an IS/ISO 9001:2008 certified 3-tier (District level, Divisional level & State Level) dedicated body of the Government of Uttar Pradesh acting as a single window system since 1st January 1999. It provides 360 degree services for the purpose of setting up of businesses in the state and covers all industrial approvals.

• NiveshMitra – Online single window: Implemented in 2009, the online single window system of the state NiveshMitra – has been ranked as one of the best in India according to the erstwhile Planning Commission report (March 2014). The portal has a monitoring dashboard with colour coding for officials to monitor progress. NiveshMitra also updates investors about the progress of their application through SMS.

• UPIGRS – Online Grievance Redressal: UPIGRS is an online platform for the entrepreneurs to submit their grievances to Udyog Bandhu. It also provides a grievance monitoring mechanism across Uttar Pradesh. The issues lodged through this portal are forwarded to the dedicated Grievance Cell at Udyog Bandhu who in turn forwards the grievances to the nodal officer of the relevant department for necessary action by specifying a possible resolve time (15 Days). UPIGRS provides a Unique Token Number (UTN) to the complainant which can be used to track the status of his/ her complaint.

• Common Application Form: Entrepreneurs can apply for all the approvals/ clearances required for starting a business in Uttar Pradesh through a Common Application Form (CAF) available actives Mitra – the online single window system of the state. The CAF considerably reduces the time and hassle faced by businesses/ investors in filling multiple applications by eliminating the need of filling up repetitive information in the forms.

• Timelines of Services under Online Single Window System: NiveshMitra – the online single window portal of the state ensures that the services are delivered within the prescribed time limit as suggested by various acts, GOs, charters etc.

• Time bound service delivery: Uttar Pradesh Legislature had passed the Uttar Pradesh Janhit Guarantee Act 2011 on 3rd March 2011. Through the Act, the Government made it mandatory for departments to ensure time bound service delivery. Multiple industrial services across various departments have been brought under the ambit of this. The key departments providing services under the Uttar Pradesh Janhit Guarantee Act 2011 include Departments of Electrical Safety, Pollution Control Board, Directorate of Factories, Small scale Industries, Labour, Registration, Forest, Public Works Department, Commercial Tax Department, Housing and Urban Planning, Entertainment Tax and Power Department.

Investment Opportunities

• Hospitality & Accommodations- Hotels, motels, bed and breakfasts (B&Bs), recreational vehicle (RV) and tentCampgrounds, resorts, specialty lodges, inns, cabins, four-season resorts

• Transportation- Services to, from and around the tourist destination through different modes like helicopter, road transports, cruise, etc.

• Guided tours and tour guides Informative and entertaining tours of an area’s local attractions

• Lifestyle With serene natural destinations across the state, tourism products offering flexibility, peace of mind and personal enrichment offers top potential.

• Yoga & Wellness Centre - Establishment of wellness resorts, specialized centres of Ayurveda and Unani method of treatment

• Museums, heritage and cultural complexes- Establishing museums and heritage complexes for showcasing State’s art & culture.

Religious Tourism

• To promote religious tourism in Uttar Pradesh, the government intends to link the places of tourist and pilgrim interest with helicopter service.

• Major tourist centres includes Mathura, Vrindavan, Ayodhya, Prayag (Allahabad), Vindhyachal, Naimisharanya, Chitrakoot, Kushinagar and Varanasi

Cultural Tourism

• GoUP has planned to host the ‘International Ramayana Conclave’ in January 2018. The six-day event will be spread across locations in Lucknow, Ayodhya and Chitrakoot.  

• An international literary festival of Hindi and Sanskrit will be organised in Varanasi for showcasing Indian culture.

Mice Tourism

• State offers many MICE destinations with modern facilities related to travel, hotel accommodation, hosting of conferences and events etc.

• Major MICE destinations in Uttar Pradesh are Agra, Noida, Varanasi and Lucknow.

Wellness Tourism

• Establishment of specialized centres of Ayurveda and Unani method of treatment in Lucknow, Gorakhpur, Varanasi, Saharanpur and Banda.

• Under the National AYUSH Mission, two Ayurveda hospitals in rural areas of Kanpur district are being establised.

Adventure Tourism

• Private sector participation will be encouraged to develop adventure tourism activities like- rock climbing, aero sports activities like hot air ballooning, paragliding, parasailing and water sports centers.

• GoUP has planned to start adventure sports at various places such as Ramgarh Taal, Chitrakoot and other areas of Bundelkhand region.

Handicrafts Tourism

• Textile tourism circuits will be developed to promote the indigeneous art by linking it to major tourist destinations.

• Shilpgrams and Shilp Bazaars will be established across the state to promote UP’s rich Handicraft legacy.

Major Players in Hospitality

Major Tourism Associations in Uttar Pradesh

Key Contacts

Home » India » Yogi Govt 2.0: Boost to tourism, over 27 crore tourists visit Uttar Pradesh in a year

Yogi Govt 2.0: Boost to tourism, over 27 crore tourists visit Uttar Pradesh in a year

Aside from that, there has been an unprecedented increase in the number of religious tourists to Braj, Chitrakoot, Prayagraj, and Ayodhya. After the construction of the grand temple at Shri Ram Janmabhoomi in Ayodhya will be completed in 2024, the size of religious tourism in UP will grow faster than expected.

• Published:   March 25, 2023 15:10

Lucknow: To transform Uttar Pradesh into a ‘hub’ of religious and spiritual tourism as well as a centre of eco-tourism, the Yogi government is working with a 360-degree approach.

The various fairs and festivals organized here throughout the year on the instructions of Chief Minister Yogi Adityanath are not only accelerating the development of tourism in the state, but have also emerged as key components of the state’s income and employment generation.

In terms of the tourism industry, the past year has been full of remarkable accomplishments. Because of the global pandemic Covid-19, at a time when the tourism industry is suffering massive losses all over the world, it has taken a tremendous leap in the last year in UP.

The immense possibilities in Uttar Pradesh’s tourism sector not only give new hope to investors but there is also hope for large-scale employment generation.

Religious tourism has given new direction and speed

In the last one year, 27,63,38,828 tourists visited Uttar Pradesh, including 27,56,94,233 Indians and 6,44,595 foreign tourists. This number is a significant record in itself. Previously, places of religious significance in the state were neglected, but the Yogi government has transformed these religious sites into the state’s most important centers of development and prosperity.

The tourism industry in Uttar Pradesh has gained a new direction and momentum as a result of year-round fairs and festivals organized around religious sites in the state. Deepotsav in Ayodhya, Rangotsav in Braj and Kashi, Krishnatsav in Mathura, Brajraj Utsav, Geeta Mahotsav, Basant Utsav, and many other local festivals are establishing Uttar Pradesh as the country’s most important tourist center.

Uttar Pradesh has emerged as the country’s largest center of religious tourism, with festivals playing an important role in increasing the number of tourists. The arrival of more than one crore devotees in one year after the inauguration of Kashi Vishwanath Dham has taken everyone by surprise.

UP provided investors with a ray of hope

Last year, the Yogi government introduced the Uttar Pradesh Tourism Policy 2022 in order to provide better hospitality to tourists in the state. Apart from that, the establishment of Uttar Pradesh Eco Tourism Development Board, Uttar Pradesh Braj Tirth Vikas Parishad, Shri Chitrakoot Dham Tirth Vikas Parishad, and Uttar Pradesh Vindhya Dham Tirth Vikas Parishad in the last year has has increased interest of investors in tourism sector in UP despite the Covid-19 pandemic. This is why, at the UP Global Investors Summit, held in the capital from February 10 to 12, this year, investors came out in force to invest in the tourism sector in UP.

Given the endless possibilities for religious and eco-tourism in UP, big tourism investors have proposed an investment of Rs 1,29,498 lakh crore to the government. The Yogi government is now hopeful that a total of 938 MoUs will result in the creation of approximately 3,52,800 jobs.

Focus on heritage tourism, as well as religious and ecotourism

The Yogi government is now focusing on heritage tourism to improve hospitality experiences in the state, in addition to religious and eco-tourism. Many palaces and ‘havelis’ of heritage significance in the state are being developed for this.

Efforts are being made to strengthen the heritage hotel chain by converting old buildings, forts, havelis, and mansions built before 1950 into hotels. The state Tourism department is converting these structures into heritage hotels, public museums, and MICE (meeting, incentive, conference, and exhibition) centers. The Tourism department has identified 31 such forts in the Bundelkhand region alone. The master plan for this is almost ready. Bundelkhand, once known for drought and rebellion, is now the most popular tourist destination in Uttar Pradesh.

Mukesh Meshram, Principal Secretary of Tourism, stated that the department has organized various festivals in the last year to increase tourism activities in accordance with the Chief Minister’s intention. Good results have been received for tourism-based events from Purvanchal to Bundelkhand. Aside from the tent city and hot air balloon in Varanasi, the government is also moving forward with regional planning in Bundelkhand. To expand tourism activities in the state, adventure sports, wellness tourism, kayaking-canoeing, hot-air ballooning, and a variety of cultural programs and festivals are being organized. This is why the number of tourists visiting UP has reached an all-time high in the last year.

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• UP Tourism announces 6th edition of Uttar Pradesh Travel Mart in April

UP Tourism Minister Jaiveer Singh expressed the state's ambition to become the top destination for foreign tourist arrivals, leveraging its leading position in domestic tourism. He highlighted Uttar Pradesh's safety, robust infrastructure, and rich cultural heritage, emphasising the state's readiness to showcase its tourism potential to the global audience through UPTM.

• Online Bureau ,
• ETTravelWorld
• Updated On Mar 16, 2024 at 02:46 AM IST

Madhya Pradesh Tourism inks historic pact with MakeMyTrip & redBus

Additionally, MakeMyTrip will collaborate closely with the tourism department to spotlight pilgrimage sites and wildlife-centric travel experiences, amplifying their visibility through its platform. redBus, on the other hand, will be designated as the official "Online Bus Ticketing Partner" by the Madhya Pradesh Tourism Board, facilitating seamless travel exploration across the state.

• By Online Bureau ,
• Published On Mar 15, 2024 at 02:44 PM IST

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