travel agency market

• Travel, Tourism & Hospitality

Travel agency industry - statistics & facts

The biggest players of the ota market, the travel agency and tour operator retail market, key insights.

Detailed statistics

Online travel market size worldwide 2017-2028

U.S. travel agency industry market size 2012-2022

U.S. tour operator industry market size 2012-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Tour Operators & Travel Agencies

Market size of the travel agency services industry worldwide 2011-2024

Online Travel Market

Revenue of leading OTAs worldwide 2019-2022

Related topics

• Online travel market
• Mobile travel trends
• Impact of technology on travel and tourism
• Artificial intelligence (AI) use in travel and tourism

Online travel companies

• Booking Holdings Inc.
• Expedia Group, Inc.
• Tripadvisor

Travel agency and tour operator market

• Travel agencies in the United Kingdom (UK)
• Package travel in Japan

Recommended statistics

Industry overview.

• Premium Statistic Market size of the tourism sector worldwide 2011-2024
• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Key information on the global travel agency industry January 2024
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Leading travel companies worldwide 2022, by sales
• Premium Statistic Number of employees at leading travel companies worldwide 2022

Market size of the tourism sector worldwide 2011-2024

Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Key information on the global travel agency industry January 2024

Key data on the travel agency industry worldwide as of January 2024

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Leading travel companies worldwide 2022, by sales

Leading travel companies worldwide in 2022, by gross sales (in billion U.S. dollars)

Number of employees at leading travel companies worldwide 2022

Number of employees at selected leading travel companies worldwide in 2022

Online travel agencies (OTAs)

• Premium Statistic Revenue of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing/revenue ratio of leading OTAs worldwide 2019-2022
• Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2007-2023
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Total revenue of Trip.com Group 2012-2022
• Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
• Premium Statistic Despegar: revenue 2015-2022

Leading online travel agencies (OTAs) worldwide from 2019 to 2022, by revenue (in million U.S. dollars)

Marketing expenses of leading OTAs worldwide 2019-2022

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022 (in million U.S. dollars)

Marketing/revenue ratio of leading OTAs worldwide 2019-2022

Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2022

Revenue of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Revenue of Expedia Group, Inc. worldwide 2007-2023

Revenue of Expedia Group, Inc. worldwide from 2007 to 2023 (in billion U.S. dollars)

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Total revenue of Trip.com Group 2012-2022

Total revenue of Trip.com Group Ltd. in China from 2012 to 2022 (in billion yuan)

Revenue of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Despegar: revenue 2015-2022

Revenue of Despegar.com, Corp. from 2015 to 2022 (in million U.S. dollars)

Travel websites and apps

• Premium Statistic Most popular travel and tourism websites worldwide 2024
• Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2024
• Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2020-2024
• Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps in the U.S. 2023
• Premium Statistic Leading travel apps in the U.S. 2022, by market share
• Premium Statistic Leading travel apps in Europe 2022, by market share

Most popular travel and tourism websites worldwide 2024

Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

Total visits to travel and tourism website booking.com worldwide 2021-2024

Estimated total number of visits to the travel and tourism website booking.com worldwide from December 2021 to March 2024 (in millions)

Total visits to travel and tourism website tripadvisor.com worldwide 2020-2024

Estimated total number of visits to the travel and tourism website tripadvisor.com worldwide from August 2020 to March 2024 (in millions)

ACSI - U.S. customer satisfaction with online travel websites as of 2023

U.S. customer satisfaction with online travel websites from 2000 to 2023 (index score)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Number of aggregated downloads of leading online travel agency apps in the U.S. 2023

Number of aggregated downloads of selected leading online travel agency apps in the United States in 2023 (in millions)

Leading travel apps in the U.S. 2022, by market share

Market share of leading travel apps in the United States in 2022

Leading travel apps in Europe 2022, by market share

Market share of leading travel apps in Europe in 2022

Travel agencies and tour operators

• Premium Statistic U.S. travel agency industry market size 2012-2022
• Premium Statistic U.S. tour operator industry market size 2012-2022
• Premium Statistic Revenue of TUI AG worldwide 2004-2023
• Premium Statistic Leading travel agents ranked by number of outlets in the UK 2024
• Premium Statistic Leading ATOL-licensed tour operators in the UK 2024, by passengers licensed
• Premium Statistic Turnover of Hays Travel Limited in the UK 2008-2023

Market size of the travel agency sector in the United States from 2012 to 2022 (in billion U.S. dollars)

Market size of the tour operator sector in the United States from 2012 to 2022 (in billion U.S. dollars)

Revenue of TUI AG worldwide 2004-2023

Revenue of TUI AG worldwide from 2004 to 2023 (in billion euros)

Leading travel agents ranked by number of outlets in the UK 2024

Leading travel agencies in the United Kingdom (UK) as of February 2024, by number of travel shops

Leading ATOL-licensed tour operators in the UK 2024, by passengers licensed

Leading ATOL-licensed tour operators in the United Kingdom as of February 2024, ranked by number of passengers licensed

Turnover of Hays Travel Limited in the UK 2008-2023

Turnover of Hays Travel Limited in the United Kingdom from 2008 to 2023 (in million GBP)

Cruise companies

• Premium Statistic Worldwide cruise company market share 2022
• Premium Statistic Revenue of Carnival Corporation & plc worldwide 2008-2023
• Premium Statistic Revenue of Royal Caribbean Cruises worldwide 1988-2023
• Premium Statistic Revenue of Norwegian Cruise Line worldwide 2011-2023
• Premium Statistic TUI cruise brand revenue worldwide 2015-2023, by brand
• Premium Statistic Percentage change in revenue of leading cruise companies worldwide 2020-2023

Worldwide cruise company market share 2022

Worldwide market share of leading cruise companies in 2022

Revenue of Carnival Corporation & plc worldwide 2008-2023

Revenue of Carnival Corporation & plc worldwide from 2008 to 2023 (in billion U.S. dollars)

Revenue of Royal Caribbean Cruises worldwide 1988-2023

Revenue of Royal Caribbean Cruises Ltd. worldwide from 1988 to 2023 (in billion U.S. dollars)

Revenue of Norwegian Cruise Line worldwide 2011-2023

Revenue of Norwegian Cruise Line Holdings Ltd. worldwide from 2011 to 2023 (in billion U.S. dollars)

TUI cruise brand revenue worldwide 2015-2023, by brand

Revenue of TUI cruise brands worldwide from 2015 to 2023, by brand (in million euros)

Percentage change in revenue of leading cruise companies worldwide 2020-2023

Percentage change in revenue of leading cruise companies worldwide from 2020 to 2023 (compared to 2019)

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Travel Agency Services Market

Detailed Analysis of the Travel Agency Services Market by Full-service Global Travel Arrangements, Flights, Hotels, Additional Travel Services, Car Hire, and Others

The Industry Plays a Pivotal Role in Promoting Tourism, Supporting Local Economies, and Facilitating Seamless Travel Experiences for Individuals and Businesses Alike.

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Travel Agency Services Market Outlook

The market size for travel agency services was valued at US$ 455,023.4 million in 2023, and it is anticipated to grow at 10.90% annually to reach US$ 1,280,410.5 million by 2033.

The travel agency services market plays a vital role in the global travel and tourism industry, catering to the needs and preferences of travelers around the world.

Travel agencies offer a wide range of services, including travel planning, ticketing, accommodation booking, transportation arrangements, visa assistance, travel insurance, and personalized itineraries.

With the advent of technology and the rise of online travel booking platforms, travel agencies have adapted and evolved to meet the changing demands of travelers.

Travel agencies leverage their industry knowledge, partnerships with airlines, hotels, and other service providers, as well as their ability to negotiate competitive prices and offer exclusive deals to attract and retain customers.

However, the travel agency services market also faces certain challenges. The emergence of online travel agencies and direct booking options provided by airlines and hotels has increased competition.

Despite these challenges, the travel agency services market continues to thrive, driven by the inherent desire of people to explore new destinations, create memorable experiences, and rely on the expertise of travel professionals.

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2018 to 2022 Global Travel Agency Services Outlook Compared to 2023 to 2033 Forecast

The market witnessed a growth trajectory of 19.20% between the period of 2018 to 2022. Travel agencies adapted to the changing landscape by embracing digital platforms, offering personalized services, and enhancing the overall travel experience.

Looking ahead, the forecast for 2023 to 2033 indicates continued growth in the global travel agency services market. Factors such as growing global connectivity, rising middle-class population, and increasing travel demand from emerging economies are expected to fuel market expansion. Additionally, the forecast indicates a shift towards sustainable and responsible travel practices. Travel agencies are expected to play a crucial role in promoting eco-friendly tourism, supporting local communities, and offering sustainable travel options to meet the evolving preferences of travelers.

How is the Global Travel Agency Services Market Flourished in the Recent Years?

As more businesses and general clientele throughout the world are making reservations for pre-planned trips and lodging, the need for travel agency services globally has increased significantly. The vendors used by international travel agency service providers are well-established.

Some key causes influencing the expansion of the global travel agency services market are the rise in business and leisure travel throughout the world, the increase in disposable income, economic growth, and technological advancement.

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How is Digital Marketing Helping to Grow the Global Travel Agency Services Market?

The online brand image of the services offered by travel agencies is their main emphasis. As the internet is the most significant information source for international travelers, they are also attempting to persuade backpackers from across the world by providing interesting information and opinions on online media.

Due to the growing usage of smartphone and tablet applications and technical improvements, the online travel agency is anticipated to expand. By offering online application-based services, travel agency service providers want to reduce the need for middlemen like travel agents and boost their profit margins.

Comparative View of the Travel Agency Services Industry

Travel Agency Services Market:

Geomechanics Service Market:

Tourism Market:

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Country-wise Insights

How are the global travel agency services doing in the north america countries.

North American countries have highly influenced Global travel agency services. The region has contributed 28.40% to global travel agency services in the year 2022. Travel agency websites in these areas provide one with various features like ‘book now,’ which may take one directly to the booking site.

Places tourists wish to visit they can put on the 'wish list.' Cancellation fees are not applicable. All these features have helped global travel agency services in North American countries to gain more customers.

Social Media is Helping the Global Travel Agency Services in the European Countries to Flourish

The European countries have contributed a total of 22.50% in the year 2022. Focusing on the tourist industry is one of the main foundations for inclusive growth and the creation of new jobs in Europe. In recent years, social media platforms have become a significant marketing tool for travel agencies.

As so many people use social media, it is simple to follow their preferences and interests, which enables travel agencies to focus on customers who are likely to choose travel experiences and who can afford trip packages. These elements provide travel agencies with a very thorough understanding of client preferences and behavior.

India is One of the Lucrative Hubs for Tourism, Contributing A CAGR of 14.20% in the Travel Agency Services Market

The country's rich cultural heritage, diverse landscapes, historical monuments, and vibrant traditions have positioned India as a preferred choice for travelers from around the world. The government's initiatives to promote tourism, improve infrastructure, and facilitate ease of travel have further bolstered India's appeal as a tourist destination.

The increasing influx of foreign tourists and the rising disposable incomes of the domestic population have fueled the demand for travel agency services in India. Travel agencies play a vital role in offering customized travel packages, seamless itineraries, and memorable experiences to both domestic and international travelers.

Category-wise Insights

What service type provided by global travel agency services is more popular.

The full-service global travel service is the most preferred among individuals, the segment acquired 25.60% of the global value share.

Global travel agency services provide various services like full-service global travel arrangements, flights, hotels, additional travel services, car hire, and others. The most popular among these services is the full-service global travel arrangements. This is because this service includes stay arrangements, travel arrangements, food arrangements, etc. Basically, it is a combination of all packages. Since it is a combination of all services, there are various discounts and offers that come with it. Hence, tourists/ customers find it very appealing.

Which Age Group Avails the Global Travel Agency Services?

26 to 35 years highly avail the benefits of the travel agency services. The age group is likely to command 34.60% of the value share

The age group of 26 to 35 years is part of the millennial generation and loves to spend money on things that can help them gain more experience. This age group has the urge to learn more through traveling around the world. Traveling around the world helps them learn about the cuisine, culture, traveling modes, etc., of a particular place/ region/ state, etc.

What Type of Booking Channel is the Most Prominent Channel through the Forecast Period?

The most prominent channel through the forecast period is the online booking channel. Bookings for travel agency services can be done using various different channels globally such as online and offline booking. But among these, the most prominent booking channel is the online booking channel. This is due to the increase in the digital presence of the agency which provides these services. Also, through the online booking channel, one can avail of discounts, offers, etc.

Competitive Landscape

The travel agency services market is characterized by intense competition, with several key players vying for market share and customer loyalty. These companies offer a wide range of services and strive to differentiate themselves through innovative offerings and exceptional customer experiences.

• Expedia Group is a leading global online travel agency that operates several well-known brands, including Expedia, Hotels.com, and Vrbo. Expedia Group's strong online presence and extensive partnerships with airlines and hotels contribute to its competitive advantage in the market.
• Booking Holdings Inc. is another prominent player in the travel agency services market. Booking Holdings' global reach, user-friendly interfaces, and competitive pricing make it a preferred choice for many travelers.
• American Express Global Business Travel is a leading provider of corporate travel management services. With its strong industry expertise, personalized services, and advanced technology platforms, GBT caters to the unique needs of corporate travelers and helps businesses optimize their travel programs.
• CWT is a global travel management company that provides comprehensive travel services to businesses of all sizes.
• Flight Centre Travel Group is a leading travel agency with a strong presence in multiple countries. Its customer-centric approach, expert travel consultants, and global network contribute to its competitive position in the market.

Recent Developments

• MakeMyTrip introduced the myPartner platform in August 2020 to support travel agencies in providing superior travel booking experiences to travelers. MyPartner is a platform designed to provide local travel agencies access to one of the most comprehensive collections of online travel inventory.
• In June 2021, Oyo, together with online travel providers such as Yatra, Airbnb, and EaseMyTrip, formed an organization to investigate the problems encountered by small hotel owners and promote new tourist formats in a country still recovering from the epidemic. The Confederation of Hospitality Technology and Tourism Industry (CHATT) aims to assist small and medium hotels and homes across India in using technology to revitalize their operations.

Key Segments

By services provided:.

• Full-service Global Travel Arrangements
• Additional Travel Services

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• International

By Tour Type:

• Independent Traveler
• Package Traveler
• By Consumer Orientation:

By Age Group:

• 15 to 25 Years
• 26 to 35 Years
• 36 to 45 Years
• 46 to 55 Years
• 66 to 75 Years
• North America
• Latin America
• The Middle East & Africa

Frequently Asked Questions

What is the current travel agency services market valuation.

The travel agency services market is valued at US$ 455,023.4 million in 2023.

What is the Projected Size of the Travel Agency Services Market by 2033?

The travel agency services market is projected to attain a value of US$ 1,280,410.5 million by 2033.

What is the Estimated CAGR for the Travel Agency Services Market?

The travel agency services market is anticipated to surge at a robust 10.90% CAGR through 2033.

Which Country Demonstrates Significant Profit Potential for Travel Agency Services?

India's travel agency services market exhibits substantial profit potential and is set to exhibit a robust 14.20% CAGR through 2033.

Which is the Key Segment in the Travel Agency Services Market by Age Group?

The 26 to 35 years age segment is poised to dominate the market, accounting for 34.60% of the market share.

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Travel Agencies in the US - Market Size

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Related Travel Research

• U.S. Online Travel Agency Market Report 2022-2026

Free for Open Access Subscribers

With the U.S. travel market continued its post-pandemic rebound in 2022, online travel agencies (OTAs) comprised just over a fifth of the total U.S. market, up about 20% from pre-pandemic levels. While a large part of the growth can be attributed to external market forces, like rampant inflation, technological advancements and strong domestic demand account for much of the organic growth. With overall market stabilization anticipated over the next few years, growth will moderate, but remain positive through the rest of the forecast period.

This report provides a comprehensive view of the U.S. online travel agency channel, including detailed market sizing and projections through 2026, distribution trends, key developments and more.

This report is part of the U.S. Travel Market Report 2022-2026 series, which features an overview of the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel. This standalone report dedicated to online travel agencies rounds out the coverage. Collectively, the series provides comprehensive market sizing, projections and analysis for the U.S. travel industry from 2019-2026.

With the single purchase of the U.S. Travel Market Report 2022-2026 series, the following reports are automatically included at no additional cost:

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Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry

• 16 min read
• Business ,   Travel
• 23 Dec, 2019
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Understanding the travel agency market

• Leading players holding the market. Booking Holdings with its 41 percent share and Expedia with about 32 percent are dominating the online travel agencies market. And their shares keep growing. So, for travel agencies, it’s difficult to stay afloat without a specific niche.
• Distrust. People tend to be skeptical and even suspicious in arranging their trips. They would rather follow word of mouth, go to their old, time-tested local travel agent, or stick to larger players, even if they are not totally satisfied. So, new travel agencies have to work hard to break through the wall of mistrust.
• Invisibility. Unless a travel provider puts a lot of effort and resources into promotion, it risks staying unnoticed. Here, the choice of distribution channel plays a decisive role.

This ad, published in National Geographic by Econo-Travel hotels, dates back to 1978

It will take days for a regular traveler to create such a complex itinerary, Eightydays cuts this to minutes

Investigate and define your market and target audience

Skift, Experiential Traveler Survey , 2019

Analyze your competitors

Establish your partnerships with service providers, define your pricing strategy, determine the right distribution and promotion channels, metasearch engine.

• You can manually check prices and manually change markups.
• You can use automated dashboards to track your performance and then manually change markups.
• The most advanced scenario is to create an automated commission engine that will keep all your markup rules and will be adjusting your margin on the go, reacting to competitor results.

Prestigia, a small OTA with about 200 thousand monthly visitors, wins on Kayak with this hotel deal as it targets boutique accommodation

Search engine

Orbitz has dedicated landing pages for hundreds of their deals and packs them with all useful information that a traveler may need: a booking widget, selected fares, basic information, and even short copy describing the trip

• Internal activities to meet technical standards of search engines. These usually include installing tools like Google Console and Google Analytics, working with meta tags, reviewing a website for the right page redirection, code errors, and others.
• External activities usually include working with keywords, texts in general, and acquiring backlinks from other websites.

Email marketing

One of the great examples of submitting discounts was Kimpton Hotels and Restaurants. The discounts promoted the unpopular post-Christmas holiday season

As you can see, there are both wallet-friendly and luxurious destinations and tour packages

Web adverts

Video blogging and other social media, final recommendations.

Travel Agency Marketing (11 Proven strategies & Tips)

Travel Agency marketing is something that I’m passionate about, and I’m pretty good at it too. It’s also how I really started in marketing in 2009, working on my mom’s niche travel agencies.

In this guide, I’m going to explain some tactics I use. I hope you can implement some of the ideas below.

Have a Unique Selling Proposition (USP)

• Find what works

Links and PR

Social media, social advertising.

• Set up a website
• List yourself in all the local directories

Customer Relationship Software

Word of mouth, search engine marketing.

It wasn’t easy to start; I had to learn quite a lot and didn’t have someone to really help me, and the internet was very different back then. But I practised, learned, and tested. I grew to love it. It’s kinda why Travel Tractions Marketing was born 🙂

This guide details how I helped my mom to market her sites 10 years ago and what I do to market my own and client sites today.

My mom had one main business called Webtours, and then she decided to make niche websites for each service offering.

I thought this very silly at the time, but little did I know this was one of the smartest things we did.

It enabled me to learn much quicker than normal (because she had 3+ sites – I could test, try and dabble).

Not only did it allow me to test, but the agency position was also so niche; it gave access to different markets and appeared as a “specialist”.

Becoming or positioning herself as the “specialist” was a no-brainer and her niche agencies grew so much faster (in traffic and clients) than the general brand.

In this article, you will get:

• The best way to stand out
• Travel marketing ideas
• A travel marketing plan
• Travel agency ad examples

And leave a marketing ninja, not really. But you will be wiser. 😉

Marketing for Travel Agents Tips

Know where you differentiate and sell that. This could be customer service, affordability, quality, or speed. Anything that sets you even more apart.

I know it seems like laser focus, but sometimes that’s key. Especially with data-based digital marketing today. If you can zero down on your perfect customer, your cost of Return On Marketing Investment is much lower.

Find What Works

Different things worked for different businesses. Bridal conferences worked well for honeymooners while ranking for school holiday specials worked for the beach holiday agency website. Ranking for “all-inclusive ski holidays” worked great for selling Club Med ski holidays.

When you find out what channel, gap or method of marketing works for you, double down on it! But don’t give up on the other channels – consistency is key.

When she first started her business, it was general travel, but when she specialised, things really took off. Being known as an expert and having more experience/knowledge sets you apart from most of the competition.

Travel Agency Advertising Ideas

There are many methods to market your travel agency. below you will find the ones that actually worked.

Search Engine traffic accounts for 68% of the traffic , and COVID has drastically changed how consumers spend money online. So if you are not investing more than 50% of your marketing budget into SEO, you are doing yourself a disservice.

SEO does involve many different aspects that assist other channels

Creating long-tail content is KEY to surviving in the travel industry!

Google your area and “hotel” or “tour” it’s probably taken up by one of the big 5 behemoth sites like Viator, GetYourGuide, Booking, Agoda, Trip Advisor or some other monster…. You might find your site/page somewhere on the bottom or maybe on the next page, but no one will know because no one goes to the second page of Google.

By creating content that is more long tail and niche, like “best family resorts in Europe for a ski holiday”, you’ll find a lot of blogs and sites that you compete with, and beat.

My calculations for an average ski holiday for an average family (4 people) costs start at 10k USD. Sell one holiday from this piece of content, and you’ve paid for it 3 times over. The best part? It stays on top of Google until someone outranks you. Another win, you can use this content for social over and over again.

Content is king. Even 10 years ago, when backlinks were the bee’s knees in SEO, I got the majority of my wins/leads, if not all, by great content.

Invest in SEO. Ok, I’m biased here, but I wasn’t taught SEO in my marketing degree, but it isn’t rocket science to figure out where most of our enquiries and new customers were coming from. That’s why I specialised.

Links (other websites linking to your website) is one of the top 3 ranking factors. A few years ago, it was undoubtedly the number one ranking factor.

Links serve two purposes:

#1 They help you get higher in Search Engines.

#2 If you get a link in a good publication to the right audience, you could get referral traffic and maybe a booking.

So do what you can to acquire publicity, exposure and links as much as you can.

It’s important to build credibility, especially in the travel market, so building a brand and appearing to be a trustable business is key here. If you don’t, you will lose many customers.

Putting money behind average campaigns is how I see most business owners lose faith in online marketing.

Use your social media to remind and be top of mind.

Set up your social media so that you are continuously in your PROSPECTIVE clients’ faces as often as you can. It is important that you spend money only on people who have shown interest in your business.

My view (and many others since Apple gave less targeting data to Facebook ) is that social is a branding tool more than anything else, and only when you drill down into your customer insights and have amazing targeting.  During the Cambridge Analytica scandal they also limited some targeting (like targeting people who recently got engaged with honeymoon ads).

But if you can get in front of your potential clients at the right time, this is gold. But branding, attention, and social proof has the ability to convert customers and keep you top of mind.

Touchpoints and a well-created email funnel is one of the most powerful items in your arsenal.

A monthly newsletter goes a long way but keeping in touch with your customers is key to this. Again, consistency wins here.

Travel Agent Marketing Plan

This is how I had to market a website in 2020+ It includes small steps on creating different avenues for getting customers and then tracking them and managing your leads effectively.

Set Up a Website

This can be done on almost any platform, and I will always recommend for hundreds of reasons I won’t list here. If you are going to spend money on a website, you might as well make it SEO friendly and hire a professional before you make it live. I see sooooo many businesses make this mistake, so please get an external SEO to check out your development agencies website.

List Yourself in All the Local Directories

Once you have a website or somewhere to direct your potential customers, you need to start listing with all the directories in your local area and online. To be honest, you won’t get many leads from here, if any, but if you could rank in your area, it would be the easiest route to go from the start.

Attend Conferences

It’s important to build connections. I know in the 2020s, even passed COVID days, trade shows and conferences are a great way to make connections and learn about new developments in the industry,

Often the main pages of the website are not targeting long tail keywords. Your blog is where you get to write about the “best family resorts in Europe for a ski holiday” and many, many, many other opportunities. This also feeds into your social media and media strategy if done correctly.

I think this is really a place where businesses can excel. Make sure that you are pixeling all users (tracking who they are) that come to your site and marketing to them effectively.

If you have a CRM system, you will know their past consumer history and will appear more as a friend than some stranger off the street. Also, if tied in with email is gold in the holiday season.

How to Promote Your Travel Agency

There are various ways to promote your agency, and some work better than others. You can often ask your clients how they found you and then double down on that channel. All I know is that customer service and delivering what you promised is the best way to promote yourself, but below are some of the best ways that can be amplified.

Word of mouth or friends’ referrals is still the best way to get new customers – this is INCREDIBLY difficult when you are just starting out. So let any and everyone know what you are starting.

Have great service, I’m in the online game, but word of mouth is still one of the best ways to ensure your agency has some longevity increase your marketing falls flat.

Send an email to your friends. Nothing like a personalised email to a friend letting them know what offers you could have and if they would be interested. Try capturing emails on your website, an email list is an extremely powerful thing.

Don’t just start it and then invite all your friends to like the page – if you do this often enough; it’s one way to reduce your Facebook friends without unfriending anyone.

Write about offers and news, and try to write about evergreen topics with SEO in mind.

Make specials for particular times of year like school holidays, Christmas, New Year, and Easter. Promote those holiday times the most and try to have a special running.

There are two disciplines here: SEO (Search Engine Optimization) advertising, often called organic, or PPC (Pay Per Click) advertising, often called paid ads.

It is imperative that when someone is searching for you, your business, or the problem your business solves, they find you! If not perhaps the most important thing.

SEO is more long-term. It’s an investment to be placed higher in Google or search engines naturally – think about it as buying a house (website) on Google pages; it takes a lot of time but is there for a very, very long time if done correctly.

I hope these ideas and plans help you with your marketing, and if you ever fall a little flat or are struggling to get real traction, give us a try . It’s what I’ve done for a decade, and we’d love to save you time.

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• Information & Technology

Region : Global | Format: PDF | Report ID: BRI101803 | SKU ID: 21059769

Travel Agencies Market Size, Share, Growth, and Industry Analysis, By Type (International and Domestic Airline Bookings, Tour and Packaged Travel Bookings, Accommodation Bookings, Cruise Bookings, Car Rental and Others), By Application (Online and Offline), Regional Insights, and Forecast To 2031

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• Table of Content
• Methodology
• Segmentation

Travel Agencies Market Report Overview

• Request a Free Sample to learn more about this report

The global travel agencies market size was USD 153540 million in 2021 and is projected to touch USD 698483.32 million by 2031, exhibiting a CAGR of 15.6% during the forecasting period.

A company that facilitates trip preparation and booking is a travel agency. They may assist with booking travel and lodging as well as organising excursions and activities. A travel agent is someone who is fully knowledgeable in the tourist product, including destinations, modes of transportation, climate, lodging, and other service-related fields. He represents the principals or product providers on whose behalf he works in exchange for a commission. The owner or manager of an agency is technically a travel agent, but other staff members are in charge of giving tourists recommendations and selling travel packages, tours, and other travel-related products. A travel agent is a person, company, or organisation that is also known as a travel agency. An agency is the location of a travel agency or other business where everyone

COVID-19 Impact: Bad Impact on Tourism Due to Lockdowns to Hamper Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with travel agencies market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributed to the travel agencies market growth and demand returning to pre-pandemic levels once the pandemic is over.

In addition to killing over a million people, the coronavirus drastically altered people's daily routines in a short period of time, had a negative impact on the world economy, and spread panic. The tourist sector appears to have been the hardest devastated by the Covid-19 epidemic of all the afflicted industries, affecting a number of related industries like hotel, travel and tour operators, all forms of transportation services, and many more. Hotels, cafes, taverns, and restaurants just closed their doors as flights were grounded, cities came to a standstill, trains stopped operating, and practically all public transportation ceased to operate. The market for travel agents was negatively impacted by this.

LATEST TRENDS

" Rising Demand for Leisure Travel to Enhance Market Growth "

The reduction in the number of hours in the workweek has led to an increase in leisure travel. This frees up more time for leisure pursuits. People are no longer required to save money by taking unpaid vacations. People can now spend that extra money. There is now a larger selection of leisure activities, so everyone may find something they enjoy. Transportation is become more affordable, simple, and quick. As a result, more people may take vacations overseas and access leisure activities more easily. Leisure travel directly benefits travel agencies market.

RESTRAINING FACTORS

" Risks Involved in Tourism to Impede Market Growth "

The development of global travel agencies is anticipated to be hampered by elements including potential dangers associated with adventure travel, unpredictable climate conditions, and possibility for catastrophes. These factors pose serious threat to the lives of tourists so precautions need to be taken which make it a little expensive. This is anticipated to hamper market growth.

Travel Agencies Market Segmentation

Based on type; the market is divided into international and domestic airline bookings, tour and packaged travel bookings, accommodation bookings, cruise bookings, car rental and others.

In terms of product, tour and packaged travel bookings is the largest segment.

• By Application

Based on application; the market is divided into online and offline.

In terms of application, online is the largest segment.

DRIVING FACTORS

" Inclination of Youth Towards Tourism to Augment Market Growth "

Youth travel preferences, increasing interest in adventure sports and affordable travel packages are anticipated to support market expansion throughout the course of the projected period. Nowadays, it is thought that travelling is a crucial component of adolescent education and activities. Young kids benefit from educational trips that broaden their knowledge and encourage the development of new concepts. The best way to improve health, happiness, and enjoyment is to travel. Additionally, it fosters youth's sense of national solidarity. Most individuals travel for pleasure because it thrills the heart and expands the mind. Seeing the splendours of nature gives people enormous joy. Travellers’ hearts are touched by the majestic mountains and meadows, streams and rivers, the deep blue sky, green trees, the enormous desert, and the open sea. This is anticipated to drive travel agencies market growth.

" Government Initiatives in Travel Agency to Promote Market Growth "

The factors driving the growth of the travel agency market in the future include an increase in government initiatives in the form of public-private partnerships to promote tourism, a spike in travel-related social media trends, intense competition among travel agencies to offer affordable travel packages, fewer travel restrictions, as well as the economic evolution. This is anticipated to boost market growth.

Travel Agencies Market Regional Insights

" North America to Dominate the Market Due to Increased Tourism "

North America dominated the global travel agencies market share. The expansion of the regional market can be linked to a number of variables, including an increase in business travel, an increase in tourism, and the expansion of online travel agencies. Furthermore, it is anticipated that the presence of significant businesses in this region will fuel growth over the following eight years. In North America, demand for foreign travel among both people and corporate entities is expected to rise significantly throughout the projected period as a result of rising disposable income and a better standard of life.

Additionally, due to increased awareness of the various modes of transportation available globally, rapid development and improved infrastructure facilities will spur industry expansion throughout this region during the same period, driving overall revenue share across all segments, including domestic airlines booking service providers, tour operators, accommodation reservations, and car rental agencies, and others.

KEY INDUSTRY PLAYERS

" Intense Competition Among Market Players to Boost Market Growth "

Some of the most prominent and incumbent players functioning within the global travel agencies market include Omega World Travel, Ovation Travel Group, Thomas Cook, Travel and Transport, Travelocity, Travelong, TravelStore, TripAdvisor, Uniglobe Travel International, World Direct Travel. The market's competitive environment may become more intense in the coming years as more new companies prepare to enter the industry . The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

List of Market Players Profiled

• Booking Holdings Inc. (U.S.)
• Expedia Group Inc. (U.S.)
• Trip.com Group Limited (China)
• Tripadvisor, Inc. (U.S.)
• Trivago NV (Germany)
• eDreams (Spain)
• Odigeo (Spain)

REPORT COVERAGE

The report examines market channels of travel agencies and provides information on the elements affecting probable future global development. Additionally, the report looks at market size and share, regional trends, end-use categories, and market segments. It emphasises the importance of outlining an exhaustive regional analysis. The Global travel agencies study also carried out a sector analysis to comprehend the key driving factors and entry barriers of the market. The paper also offers suggestions on how businesses might strengthen their market positions in light of significant alterations in the market dynamics.

Frequently Asked Questions

The travel agencies market is expected to touch USD 698483.32 million by 2031.

The travel agencies market is expected to exhibit a CAGR of 15.6% by 2031.

Inclination of youth towards tourism and government initiatives in travel agency are the driving factors of the travel agencies market.

Omega World Travel, Ovation Travel Group, Thomas Cook, Travel and Transport, Travelocity, Travelong, TravelStore, TripAdvisor, Uniglobe Travel International, World Direct Travel are the top companies operating in the travel agencies market.

Understanding the Target Market for a Travel Agency

Are you looking to start a travel agency? Or do you already have one and are looking to expand into new markets? If you answered yes to either question and you’re trying to figure out who your ideal target market is, then this article is for you!

When it comes to the travel industry, there are a lot of different target markets that travel agencies can focus on. Depending on the type of services that you offer, your target market could be singles, families, couples, business travelers, or luxury travelers.

The target market for a travel agency will also change based on the type of travel and travel experiences being offered. For instance, you will attract a different type of customer if are offering adventure travel as opposed to romantic getaways.

Similarly, your target market can change based on the travel destinations that you offer.

In this article, we will analyze the market from different angles and discuss some of the needs of the different segments that constitute the target market for a travel agency.

Target Market for a Travel Agency: Different Types of Travelers

One way to understand the target market for a travel agency is to classify the various types of travelers into different segments.

Here are the most common types of travelers:

Single travelers/backpackers

Families with small children, families with teenagers, business travelers, luxury travelers.

Each type of traveler has different needs and wants when it comes to planning a trip. Let’s briefly look at each the of needs of each type.

The needs of single travelers or backpackers are quite different from those of other types of travelers. They are usually looking for budget-friendly options and are not as concerned with luxury or comfort. They often want to explore new places and experience new things, so they may be more interested in adventure travel.

Couples often want a romantic getaway where they can relax and spend time together. They may be interested in luxury travel options, but their budget will also be a factor in their decision-making.

Families with small children often have different priorities when it comes to travel. They may be looking for family-friendly hotels and activities, that are reasonably priced. They will also want to consider the needs of their children when choosing a destination.

Families with teenagers often have similar concerns to those of families with young children, but they may also be interested in destinations that offer activities for their teenagers.

Retirees often have more time and money to travel, so they are looking for luxurious and relaxing options. They may also want to consider destinations that offer good healthcare facilities and in general, are safe for older travelers.

Business travelers need convenient and affordable flights, as well as comfortable hotels that are close to commercial areas or their meeting venues. They usually do not have time to explore the destination and are looking for pre-planned tours that offer everything they need.

Luxury travelers want the best of the best when it comes to their travel experiences. They are willing to pay more for luxurious accommodations, top-notch restaurants, and exclusive activities. They often like to explore new places and try out different activities. If you are following price segmentation practices, you can target this segment with your premium travel packages.

Target Market for a Travel Agency: Different Types of Travel & Experiences

Here are some of the different types of travel and related travel experiences that a travel agency can offer its target market:

Leisure Travel

Adventure travel, romantic getaways, group travel, luxury travel, gastronomic travel.

Each type of travel has different target markets. Let’s briefly look at the target market for each type of travel.

Leisure travelers are looking to relax and escape from their everyday lives. They often want all-inclusive resorts that offer a wide range of activities.

Adventure travelers are looking for new and exciting experiences. They often want to explore off the beaten path destinations and try out new activities.

Romantic getaways are popular among couples who want to spend time together in a relaxed setting. They often want luxurious accommodations and exclusive experiences.

Group travelers often want to travel with a group of friends or family. They may be interested in all-inclusive resorts, but they also want the option to explore the destination on their own.

Luxury travelers are looking for the best of the best when it comes to their travel experiences. They often want to stay in luxurious accommodations, eat at top-notch restaurants, and try out exclusive activities.

Gastronomic travel is a growing market with people increasingly traveling for the purpose of trying cuisines from other parts of their country or other parts of the world. And so travel agencies that can create packages focused on gastronomic experiences can win customers from this segment.

As a travel agency, if you try and offer everything to everyone you may make no one happy. So make sure you pick your market segments well and offer travel services that will appeal to target market segments.

Think of the type of customer you wish to focus on. Is the single traveler or backpacker? Or do you prefer to focus on retirees? Or families with small children?

Once you know who you would like to target, you can then pick from the different travel modes and experiences that would be appealing to your selected target market segments. If you are targeting couples, offer romantic getaways. If you’re targeting retirees, offer group travel options.

Remember, picking the right type of traveler and then offering travel packages and experiences suited to their needs will be your key to success.

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ASTA: New DOT Rules Harm Small Agencies that Book Air

Photo: 1000 Words / Shutterstock.com

This week, the U.S. Department of Transportation (DOT) issued new rules for airline passenger compensation .

The news was largely seen as a win for travelers by consumer media, as flyers who experience significant delays or cancellations, along with issues with baggage, will now be compensated by the airlines, shifting the burden of bad airline behavior from the shoulders of consumers.

"Under the final rule, U.S. and foreign air carriers must provide prompt automatic refunds and ticket agents must provide prompt refunds upon request when airlines cancel or significantly change their flights and consumers do not accept the alternatives offered," the DOT said in the new rule. 

However, it’s where the DOT is placing that burden that is of concern. According to the American Society of Travel Advisors (ASTA), a lack of understanding from the DOT on how advisors operate has created a rule that while seemingly positive for consumers, harms small travel agencies (the “ticket agents” in the DOT rule) that book air.

“The Department of Transportation made a profound error in this final rule,” ASTA President and CEO Zane Kerby said on Thursday. “Our primary concern for our members has always been the potential that regulations aimed at protecting consumers could harm the small travel agencies who book air tickets. And that is precisely what happened.”

According to ASTA, the way the rule is worded places a burden on travel agencies who will now be tasked with providing refunds to their clients when they are the “merchant of record” on airline tickets. It comes down to that definition of “ticket agents” in the DOT’s language.

ASTA says that the “m erchant of record transactions make up a significant portion of business for many small agencies in our industry, especially those who specialize in group travel” even though payment is typically passed immediately to an airline.

ASTA was concerned about this outcome as early as December 2022 when the Notice of Proposed Rulemaking (NPRM) on the new rules was issued by the DOT. Even back then, ASTA was proclaiming that a rule like this “would impose the same refund obligations on ticket agents as the airlines themselves.”

“Holding ticket agents to the same standard as the airlines with respect to refunds will prove to be not only unworkable from a regulatory perspective but manifestly unfair as well,” ASTA said at the time .

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