visit union square sf

Union Square San Francisco

 Christopher Chan / Getty Images

Union Square San Francisco is the United States' third-largest shopping area. The city's first mayor probably didn't imagine that would happen when he set Union Square aside as a public plaza in 1849. Neither did folks attending 1860s pro-Union Civil War rallies here. Nevertheless, Union Square became San Francisco's shopping epicenter in the early 1900s and today, upscale stores and hotels surround Union Square, and shopping extends blocks from the central plaza.

Most Union Square shops feature clothing, artworks or items for the home. It's a nice place for browsing and window-shopping, but if you're going to buy anything, be prepared to open your wallet wide because prices are high.

Get Oriented

Stand in the middle of Union Square facing Macy's to get oriented. The Financial District and waterfront are on the left; in front of you (beyond Macy's) are SOMA (south of Market area) and the San Francisco Museum of Modern Art . Chinatown and North Beach are behind you, and the theatre/art gallery district lies on the right.

Places of Note Around Union Square

In the Union Square plaza, across from the St. Francis Hotel, is the TIX half-price ticket booth . This outlet helps theatres fill unsold, same-day seats to plays and shows and it's a great way to see one without breaking your budget. For the best selection, get in line about 30 minutes before the half-price tickets go on sale.

At the plaza's opposite end, you'll find Emporio Rulli, a good place for coffee and pastry or an afternoon snack. Sit at an outside table to enjoy people watching.

Facing the plaza, Macy's Union Square , the biggest department store west of New York City, stretches from Powell to Stockton along Geary and spills into several nearby buildings.

The elegant Westin St. Francis Hotel occupies the Powell Street-side of Union Square. Don't just stand there looking at it, walk across the street, go in and take a look at the lobby. When you come out, you can start exploring the streets around the square.

At Christmas, an ice skating rink sets up in the square.

Side Streets Around Union Square Area

Maiden Lane is on the east side of the square on Stockton halfway between Geary and Post. For foot traffic only, it's lined with art galleries and restaurants. The V.C. Morris Gift Shop  at 140 Maiden Lane is San Francisco's only Frank Lloyd Wright-designed building , considered a precursor to his design for New York's Guggenheim Museum. San Francisco City Guides offers free walking tours of the street and recants stories of the "professional" women who once lived in the area.

Geary Street: On the west side of Union Square is the heart of San Francisco's theater district, with the American Conservatory Theatre and Curran Theaters at its center. Also on this street is Hotel Diva (440 Geary), a fun stop to see their "sidewalk of fame" covered with signatures of celebrity guests. At Stockton and Geary, Neiman Marcus forges a link to the past, built around the rotunda and magnificent stained-glass ceiling from the City of Paris, one of San Francisco's most important department stores, which stood on that same corner from 1850 to 1976.

Just a half block down toward the waterfront from Market and Geary is one of San Francisco's most famous hotels, the Palace Hotel . It's worth a quick side trip to see their lovely lobby and Palm Court restaurant - and their Pied Piper bar is a nice place for an evening drink.

Post Street: San Franciscans have indulged themselves at Gump's Department Store since 1861. It's 2 blocks east of Post and Stockton

Market Street: Near Powell Street and Market is San Francisco Shopping Center . Its spiral escalators worth a visit all by themselves.

Panhandlers

San Francisco is making progress in helping homeless people get off the street, but you may encounter them here. If you want to help, experts suggest donating to organizations instead of giving individuals money.

Just the Facts About Union Square

• Location: Bounded by Geary, Powell, Post & Stockton, center of a larger shopping area
• How Long: An hour or two to browse, all day for serious shopping
• Best Time to Visit: When stores are open, busiest on weekends. This area gets especially nicely decked out at Christmas

Getting to Union Square

Signs lead to Union Square from most area freeways. If you're using a GPS, enter 335 Powell Street, which is the address of the St. Francis Hotel.

The convenient parking garage beneath Union Square is no more expensive than other city-run garages downtown. Enter on Geary across from Macy's. If its 985 spaces are full, circle Union Square making right turns until you're on Powell Street. Turn right on Bush Street off Powell, and you'll find the Sutter-Stockton Garage.

Walking from North Beach or Chinatown , take Grant Street south through the Chinatown gate to Maiden Lane and turn right.

San Francisco Muni bus lines 30 and 45 go to Union Square. At the nearby intersection of Powell and Market, you can catch the Powell-Mason and Powell-Hyde cable car lines, BART and the historic trolley car "F" line.

Read more: Union Square at Christmas | Union Square Map

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Union Square San Francisco: Top Things to Do in This Popular SF District

by Jill Loeffler   •

Updated: July 9, 2023

Union Square San Francisco is in the heart of the city. This thriving neighborhood is a mix of locals and tourists and offers dozens of fun things to do.

It's a popular place to stay on a trip here as its the district with the largest concentration of hotels with easy access to places all around SF.

Top activities here including shopping, theater productions, galleries, tours, and fun bars and nightlife options. This is also where you will find the cable cars that run between this district and Fisherman's Wharf.

Use my insider's guide to find everything there is to do in this popular SF area.

The hearts you see on the square rotate frequently. It's a fund-raising campaign for a local hospital. When someone buys a new heart, it will spend a week or two before it moves to its permanent home. The one in the picture above is the only full-time heart here.

Table of Contents

• Restaurants

Annual Events

• Other Nightlife

How to Get Here

• Parking Tips

Disclaimer : I receive a small commission from some of the links on this page.

Shopping in Union Square

One of the top draws to Union Square San Francisco is the shopping. You will find high-end shops all around the square as well as shopping throughout the district. Here are some popular options throughout the district.

Around the Square

The four-block radius around Union Square is home to several high-end retailers. Long standing shops here include Louis Vuitton, Tiffany's, and Macy's.

Along these streets, you will also find Apple, Sak's Fifth Avenue, Neiman Marcus, and Gucci.

Maiden Lane

One of the most famous shopping streets in Union Square San Francisco is Maiden Lane. This high-end street houses retailers such as Chanel, Marc Jacobs and Yves Saint Laurent.

I love this two-block long lane during the day when it's just for pedestrians (11 am to 6 pm).

This is also when the cafes and small restaurants on Maiden Lane set up tables and chairs outdoors for a lovely lunch experience.

Powell Street

Another large concentration of retailers is along Powell Street. Between Geary and Market Street you will find trendy retailers such as Sephora, Urban Outfitters, and UNIQLO.

Other shops on this area of Powell Street include H&M, LUSH, and Express.

Throughout the Neighborhood

Most of Union Square San Francisco is dedicated to high-end brands. Other top shops you will find throughout the district include Burberry (225 Post), Chanel (156 Geary Street), Dior (185 Post Street), and Dolce & Gabbana (100 Grant Avenue).

Westfield San Francisco Center

Just across Market Street from the Union Square District, you will find a large shopping mall called Westfield San Francisco Centre. It's also focused on upscale merchandise and brands.

This is where you will find additional shopping with anchor stores Bloomingdale's and Nordstrom's. You will also find shops such as Abercrombie & Fitch, Banana Republic and Michael Kors.

>> Learn more about shopping around the Union Square District

You will find two of the three cable car lines running through Union Square. Both take you up and over the steep hills of San Francisco to the Fisherman's Wharf District . It's fun to watch them head up and down Powell Street full of riders from around the world.

One of the main attractions in this district is the cable car turnaround. It's fun to watch the cable car operators hand spin the cars around so they can begin their journey back to Fisherman's Wharf.

Powell/Mason Cable Car

The Powell/Mason Cable Car runs between Union Square and the eastern end of Fisherman's Wharf. Stops along the way on this cable car include  Chinatown  and  North Beach .

The final stop for this car is at Taylor and Bay Streets. This ride takes about 25 minutes.

Powell/Hyde Cable Car

The Powell/Hyde Cable car also runs between these two popular districts. However, this one heads along a different route. It will take you up Powell Street, through part of Chinatown and up Washington Street.

It then turns down Hyde Street where you will pass Lombard Street before your final descent down a large, steep hill and into Fisherman's Wharf. This one takes a little longer, almost 30 minutes, but it's my favorite of the two.

It climbs and descend on stepper hills and I love the views from this one as you head down that final hill into the Wharf.

Local's Tip : If you don't have time to wait in line, but really want to ride a cable car, then head to one of the other stops along Powell Street. On most cars, they leave space to pick up people along the way.

You won't get the best seats, but you will get to experience a cable car ride without spending an hour or more waiting in line.

Union Square San Francisco is also home to several great theaters with live performances. They feature Broadway shows, Off-Broadway hits, world premieres, experimental productions, and locally written and produced pieces.

Golden Gate Theatre

Address: 1 Taylor Street

The Golden Gate Theatre is one of two San Francisco theaters (the other is the Orpheum ) that solely show Broadway productions. These are all traveling shows from New York with actors either from or on their way to Broadway.

You will find many rising stars in these productions and they offer a high-quality experience.

The Golden Gate Theatre offers about half a dozen shows each year.

Here are their upcoming shows .

Curran Theatre  

Address: 445 Geary Street

The  Curran  originally opened in 1922 and offers gorgeous details both inside and out. It's famous for offering more pre-Broadway shows than any other theater and was where Wicked started before moving to Broadway.

Today, this theater offers a few, hand-picked performances. Some are experimental shows and others are straight from Broadway.

They offer about three to four performances each year.

American Conservatory Theater  

Address: 415 Geary

The American Conservatory Theater, often referred to as the ACT Theater, is a non-profit theater about a block away from Union Square San Francisco. At this theater, you will find both classical and contemporary productions.

Their schedule includes more than a half dozen shows each year including their annual showing of A Christmas Carol in December.

In addition to shows, they are also an acting school.

San Francisco Playhouse

Address: 450 Post Street

The San Francisco Playhouse is another non-profit theater. They feature nine shows each year. This 199-seat theater shows Broadway and Off-Broadway productions, musicals, and both regional and world premieres.

Performances are offered Tuesday through Sunday.

Smaller Theaters

The following four theaters offer smaller, more intimate settings. These productions are easy on the budget and offer many lesser known productions.

Custom Made Theatre

Address: 533 Sutter Street

Just over a block from Union Square San Francisco, the Custom Made Theatre is a 99-seat facility. They often focus on shows with a political or social commentary although they also mix in light-hearted comedies, dramas, and other pieces.

Exit Theatre

Address: 156 Eddy Street

The Exit Theatre is a small space that features a variety of productions from local artists. It's a place for local actors to perfect their craft. You will find theater shows, festivals, magicians, and more on stage here almost every night of the week.

They also have other smaller venues around downtown SF, so make sure to check your tickets for the location for performances with the Exit Theatre.

Phoenix Theater  

Address: 414 Mason Street

The Phoenix Theater is another intimate venue with performances by local artists and emerging playwrights. Their goals are to create excellent shows that are affordable.

Make sure to visit Goldstar to check out some of the great deals for upcoming theater performances around Union Square San Francisco. These are just a few from around town.

Tours of Union Square

If you want to learn more about Union Square San Francisco, you will find a variety of tours in and around the district. In addition, you will also find several other tours that either start here or drive through as they visit several places throughout San Francisco.

These are the top tours that focus most of their time in the district.

San Francisco Ghosts: Gold and Ghouls Tour 

If you prefer to learn about SF's dark history, then you are in for a treat. This one-hour walking tour features little-known ghost stories some of the most well-known landmarks in the Union Square district as well as neighboring Nob Hill.

It's called the "Gold and Ghouls" Tour because the Gold Rush did not lead to prosperity for everyone; instead, many folks' search for fame and fortune ended in horrific tragedy.

With a guide, you'll learn about the souls that today still haunt the Westin St. Francis and Fairmont Hotels. You'll also hear about those who endured the 1906 earthquake and fire that destroyed the city. 

This tour is not recommended for children 10 and under. This tour runs several times a week. 

Check for ticket availability on GetYourGuide .

Free SF City Guides Tours

SF City Guides, part of the SF Public Library, also offers free walking tours in and around Union Square San Francisco. These two-hour tours offer you the chance to learn more about what has shaped this district over the years.

Tour topics include the  1906 Earthquake & Fire , the architecture of the district, and more. 

Learn more about these and other tours offered daily by SF City Guides .

Hop On Hop Off Tours

The Hop On Hop Off Bus tours are a great way to get around from attraction to attraction. These tours usually offer 20+ stops and all of them have a main stop right in Union Square San Francisco.

You will find a variety of agencies offering these tours all with slightly different offerings. You can learn more about the options here.

You can either buy the tickets when you arrive or online in advance. Big Bus Tours offers a discount when you buy in advance online.

Check here for ticketing information .

Movie Sights Tour

What movies can you name that were filmed in San Francisco? Top movies filmed at sights around SF include Zodiac, Moneyball, Bullitt, Mrs. Doubtfire, and many, many others.

On this 3-hour tour, you will cruise through the streets from movie sight to movie sight including some that were filmed in Union Square San Francisco.

  Find tickets for upcoming dates .

Double Decker Night Tour

The Double Decker Night Tour offers a look at this gorgeous city at night. You will ride through Fisherman's Wharf, Chinatown, and Union Square San Francisco.

You will also have photo opportunities at the Palace of Fine Arts, California Street, and the Bay Bridge Lights.

The tour departs nightly. 

Visit this site for details .

This 3.5-hour tour gives you the chance to visit many different neighborhoods throughout San Francisco. You will cruise through Fisherman's Wharf, Chinatown, Alamo Square , and Union Square as well as others.

This guided tour will also take you to the top of Twin Peaks (weather permitting) and Golden Gate Bridge for some gorgeous views.

Learn more about this tour and ticketing availability .

Union Square San Francisco is home to a variety of galleries. You will find them throughout the district. Some offer antique pieces, while many offer fine and contemporary art. Here are just a few to check out during your time in this district.

Martin Lawrence Galleries

Address: 366 Geary Street

Fine arts gallery with pieces from famous artists such as Picasso, Dali, Rembrandt, Andy Warhol and others.

49 Geary Art Galleries

Address: 49 Geary

Two floors of art with photography, paintings, and more, they have some of the best First Thursday parties in town.

Dolby Chadwick Gallery

Address: 210 Post Street, Suite 205

Here you will find both emerging and established artists. They have a variety of works and their exhibits are always changing.

Best Restaurants in Union Square San Francisco

There are dozens of restaurants in the Union Square San Francisco neighborhood. You can find everything from fine dining at the famous chef Michael Mina restaurant to more casual places such as Farmer Brown. 

It seems like there is a new restaurant opening everyday -- so there is always something new to try. Here are some of my favorites of the Union Square Restaurants .

>> Find some late night eats near Union Square

Best Hotels

The largest concentration of hotels is in the Union Square San Francisco neighborhood. They range from smaller and cheaper two-star hotels to five-star hotels with all of the amenities. You will also find a number of nationally and internationally recognized names such as Marriott, Sheridan and Hyatt.

The Westin St. Francis San Francisco on Union Square

Address: 335 Powell St

Directly across the street from Union Square San Francisco is The Westin St. Francis. This large hotel almost 1,200 rooms and offers 4-star amenities.  Find a room and reviews here

Hotel Emblem

Address: 562 Sutter Street

About two blocks away from the heart of the district, this 3-star hotel offers some of the best bang for your buck in this area. This historic hotel is well located next to transit, the cable cars, and fun things to do.  Find out more about this hotel and booking a room

Hotel Spero

Address: 405 Taylor Street

A five-minute walk away is Hotel Spero. This 4-star hotel offers parking on-site, 24-fitness room, and a restaurant on the first floor. Find a room at the Hotel Spero

>> Additional hotel recommendations around Union Square

Union Square San Francisco hosts a variety of events throughout the year. These are just some of the biggest and most popular ones that take place right in the main square.

Christmas Tree Lighting Ceremony

This area of town is beautifully lit for the holidays every year. The official kick off is the day after Thanksgiving during the annual Christmas Tree Lighting Ceremony. The event includes activities and a lighting of the tree at around 6:40pm.  More details here .

Bill Graham Union Square Menorah Lighting

Every year, you will find a huge menorah on the square. All eight candles are lit according to that year's calendar. This event also features a Bill Graham Menorah Day, usually on the same day as the lighting of one of the candles.

If you happen to be walking around Union Square San Francisco in December and are surrounded by hundreds of Santas, then you are here for Santa Con!

This fun event started here and is so popular, you will now find it at locations around the world. It's a fun event that starts with a meeting in the square and moves to bars throughout the city.

More on Santa Con .

Find more events throughout SF each month.

Redwood Room

The Clift Hotel is the scene for your next San Francisco Union Square bar. It's fun, funky and has a beautiful redwood bar. The bar has a modern, upscale feel with several historical features.

Grab a drink and watch the 'paintings' on the wall. Each painting moves around, but slowly enough so you can watch and enjoy them.

Address: 495 Geary Street

This classic bar is just a few blocks up the hill from the plaza. It's at the top of the tunnel that leads from Union Square over to Chinatown. It's a popular hangout for both locals and visitors.

Most nights, you will find it crowded and a DJ spinning upstairs. Address: 601 Bush Street

If you love sampling a variety of wines from around the world, then head over to the Press Club wine bar. This bar offers plenty of room to hang out and enjoy your wine.

They also offer a great small plates menu. Address: 20 Yerba Buena Lane

The Irish Bank Bar & Restaurant

The Irish Bank is a great little bar and restaurant tucked away in an alley about five blocks from Union Square San Francisco. It has great beers and a good selection on the menu.

It has a little outdoor area which is the perfect place to stop for a drink or a nice casual dinner with your friends. Address: 10 Mark Lane

>> More great Union Square bars

More Nightlife Ideas

In addition to theater shows, tours and heading out for a nice meal, here are a few additional things to do at night in Union Square San Francisco.

August Hall

Address: 420 Mason Street

This historic venue was renovated and reopened in December 2017. It offers three fun activities: music hall with concerts several nights a week, a cocktail bar (Green Room), and three lanes of bowling (Fifth Arrow).

These are a few of their upcoming shows.

Magic at the Marrakech Magic Theater

Address: 419 O'Farrell

Magician Jay Alexander is the new headliner at the Marrakech Theater in downtown SF. His show, Mind Tricks, combines magic, comedy and mentalism. He offers shows most nights of the week.

>> Find additional fun things to do at night in Union Square and beyond

From Fisherman's Wharf/Pier 39 : There are several ways to easily get here from Fisherman's Wharf.

• Cable Car : Taking a cable car is the most fun. There are two cable car lines that run between Fisherman's Wharf and Union Square. The cost is $8 per person. It takes about 20 to 25 minutes to get there using the cable cars.
• F Streetcar : Another option is to take the F Streetcar. This option only costs $3 per person. It takes just a little longer - around 30 minutes or so - but is a beautiful ride along the water.

From San Francisco International Airport (SFO): You can take a taxi, shuttle, or BART (the train) from SFO.

• Taxi : The fastest and easiest way to get from SFO to Union Square is by taxi -- but it's also the most expensive.
• Shuttle : Taking an airport shuttle from SFO to Union Square is more cost effective. There are about a dozen companies that run shuttles to and from SFO to San Francisco.
• BART : This takes the most time but is the least expensive. If you pack light and you don't mind walking a little, this is a great option.

From Oakland Airport (OAK)/East Bay : You have the same options for getting into the city from OAK as SFO. However, the experience is slightly different, since you need to plan ahead just a little more. Also, it costs more money and will take a little longer when traveling from OAK to Union Square San Francisco.

Parking in Union Square San Francisco

You will find parking all around Union Square San Francisco. The challenge is that it is quite pricey. Here are a few options that are centrally located to all of these fun things to do.

Union Square Garage (333 Post St): Under the square is a large parking garage that offers several levels of underground parking.

Westin St. Francis (335 Powell Street): Located under the Westin St. Francis hotel, this garage has room for 300 cars. It's one of the most expensive options, but you can usually find parking here.

Sutter Stockton Garage (444 Stockton Street): This is one of the largest (1,800+ spaces) and best priced garages in the area.

>> More tips for parking around SF

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THE 10 BEST Things to Do in Union Square, San Francisco

Top things to do in union square.

• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
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• Downtown San Francisco
• Theater District
• Union Square
• Good for a Rainy Day
• Good for Couples
• Budget-friendly
• Good for Big Groups
• Good for Kids
• Honeymoon spot
• Hidden Gems
• Good for Adrenaline Seekers
• Adventurous
• Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

1. San Francisco Playhouse

2. Union Square

3. Powell and Market Cable Car Turnaround

4. Westin St. Francis (hotel)

5. American Conservatory Theater

6. Neiman-Marcus

7. Macy’s Union Square

8. Curran Theatre

9. Dragon's Gate

10. San Francisco Art Exchange LLC

11. Saks Fifth Avenue

12. Warfield Theater

13. The Flood Building

14. Martin Lawrence Galleries

15. 450 Sutter Building

16. Custom Made Theatre

17. Holiday Ice Rink In Union Square

18. Square hearts

19. bullock and jones.

20. Cheaper Than Therapy

21. Marines Memorial Theater

22. Painted Ladies Tour Company

23. Cityscape Bar & Lounge

24. Catharine Clark Gallery

25. Ruth Asawa's Fountain

26. Caldwell Snyder Gallery

27. Biscuits and Blues

28. TIX Bay Area

29. The Frank Lloyd Wright Building

30. The Haunt Ghost Tours

What travelers are saying

Union Square

Visit Union Square, San Francisco’s #1 shopping destination! The Square is home to hundreds of retail stores, restaurants, hotels, theatres, boutiques, and more! Palm trees, manicured hedges, and spacious seating options create an open space in the midst of bustling activity. Visit for a day of shopping, to attend a free event, or to take in the sights.

Getting Here

Public Transit: multiple Muni lines run by Union Square. Visit 511.org to plan your trip.

Union Square Parking Garage:  bears the distinction of being the first underground parking garage in the world. Rates are reasonably priced, allowing you the freedom of leaving when you please. Alternately, find metered parking on most of the side streets around Union Square.

Hot Deals on Dining, Shopping, and Entertainment

• Sit down for a casual MEAL  at Lori’s Diner on Sutter St.
• SHOP  til you drop at Macy’s and other fine establishments
• Get tickets to a CONCERT OR PERFORMANCE

Union Square gained its name from the pro-Union rallies held there in the years before the Civil War. The nickname stuck, enduring through the area’s transformation from a residential neighborhood and plaza to a premier shopping district after the earthquake of 1906.

One notable feature of Union Square is the 95-foot granite column, topped by Lady Victory triumphantly brandishing a trident in one hand and a wreath in the other. The monument was built in 1903 to honor Admiral Dewey’s 1898 victory against the Spanish Navy.

The Heart Sculpture in Union Square is one of several in the city and the first of numerous Hearts throughout the Bay Area. Signed and transformed by local artists, the hearts are installed in cities that are known for their acceptance and tolerance. The “Hearts in San Francisco” project benefits the San Francisco General Hospital.

Today, Union Square is an open and welcoming plaza lined with palm trees, sculpted bushes, terraces, and a café. Union Square is most famous for its shopping. With over five hundred retail stores, high-end jewelers, electronics stores, trendy boutiques, and restaurants, Union Square draws tourists from all over the world. Stop by Gucci, Burberry, or Chanel for a taste of name-brand luxury. Enjoy the view of Union Square from the top floor of Macy’s at the Cheesecake Factory, or try Boudin’s Sourdough Café for an authentic San Francisco restaurant.

In addition to visiting Union Square to shop, locals and tourists come to relax, people-watch, and to enjoy the numerous free events held in Union Square. The Union Square Summer Salsa Concert Series is a free annual music concert that occurs every June. Other free or low-cost series include free Tango and Swing lessons, in addition to free rock and blues concerts. Be sure to check at unionsquarelive.org  for event updates.

Ice Skating: Skate beneath beautiful holiday lights at Union Square from November to mid-January of every year! The atmosphere is light, happy, and full of holiday excitement. Skating sessions last for 90 minutes. Rent skates or bring your own. Order tickets online to bypass the long line, or buy at the ticket booth when you arrive.

Nearby Points of Interest

Cable Cars: Enjoy soaring hilltop views of San Francisco from the seat of a classic cable car! In operation for more than 150 years, these iconic gold and red cable cars are a must-see for every visitor. Catch the cable car at Powell and Market to Fisherman’s Wharf!

Alamo Square/Painted Ladies: Pose for pictures against the backdrop of the San Francisco skyline and the Painted Ladies! Featured in the opening credits of the TV series Full House, the Painted Ladies consist of five beautiful Victorian homes facing Alamo Square. The square offers .5 square miles of open space for a picnic, a nap, or a variety of other activities.

Chinatown: Located three blocks away from Union Square, Chinatown is one of San Francisco’s most popular attractions! Drawing more visitors yearly than the Golden Gate Bridge, Chinatown offers fascinating novelty items, cheap and delicious Chinese food, and a variety of cultural attractions that illustrate the uniqueness of San Francisco’s Chinese community.

Westfield Shopping Centre: If you did not satiate your shopping appetite at Union Square, try the Westfield Shopping Centre, located at 865 Market Street. This multi-level complex offers shopping, dining, and more in its 500,000 square foot center.

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Annual Events

What’s happening

in Union Square?

Union Square is the place to be at any time of the year. In the winter, welcome back our Union Square favorites: Winter Walk, Safeway Ice Rink, The Great Tree, the Bill Graham Menorah, and the Ornament Trail. In Spring, experience storefront and public spaces in Union Square blooming with bright, beautiful flowers. Join us for our Summer Music & Dance series during the summer months.

View the events calendar to learn more about fun activities throughout Union Square during your stay in one of California’s most vibrant cities.

Annual Fundraiser Luncheon

The Union Square Foundation Annual Luncheon is a prime opportunity for members to network and assist in preserving Union Square as a premier location while enjoying the stunning and lively view of the Square from the Westin St. Francis.  

This year’s theme is “Infinite Progress.” Union Square is “forever”, and our momentum is everlasting. The unique strength and spirit of San Franciscans propels us through ups and downs. Our commitment to a circular, not linear, approach ensures that we are working beyond a singular end goal, by also dedicating ourselves to constantly evolving to meet the needs of today, tomorrow, and the future.  

View sponsorship levels here .

Union Square in Bloom

The Union Square District has a long and storied tradition of being adorned with flowers. For many years, the presence of flowers, particularly daffodils, was abundant throughout the community. From handing out flowers to visitors walking through Maiden Lane to Macy’s Flower Show dating back to 1964, flowers have traditionally been a significant draw for visitors to our district. Most recently, Flower Bulb Day draws tens of thousands of visitors to gather tulips that decoratively blanket Union Square Park.

For more information on Sponsorship Opportunities, please contact:

Jessica Chilingerian

[email protected]

Annual Holiday Fundraiser

This annual festive and momentous evening by the Union Square Foundation is dedicated to celebrating a year’s worth of hard work and achievements while raising funds that play a crucial role in achieving our broader goals. They are instrumental in helping us establish a renewed ‘sense of place’ for the Union Square Area and supporting diverse artistic, cultural, and culinary programs and projects, cultivating a welcoming, caring community for all humankind.

Winter Walk

Winter Walk SF is a free, 10-Day, two-block long, public space activation project to attract holiday pedestrian activity starting in Mid-December.

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17 Reliable Places to Eat and Drink Around Union Square

Here are your best bets for dining around Union Square

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It’s easy to dismiss Union Square as a tourist destination, especially given the high density of hotels. But there are food and drink gems worth seeking out in downtown San Francisco. Union Square excels at a mix of casual, inexpensive options and more scene-y places to catch a vibe. Whether you’re looking for a respite from the crowds at the Apple store and Macy’s or want to have an elegant night out, here are 17 standout options around Union Square.

Hed Very Thai

There’s perhaps nowhere else in San Francisco where can a diner order khao gaeng-style Thai dishes , which arrive in so many tiny dishes and bowls. Naruephon “Billie” Wannajaro’s first restaurant outside of Thailand is a lovely place to stop for lunch or dinner to enjoy papaya salad and chicken satay.

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Jeanne D’Arc

In the same vein as the reopened Starlite, French restaurant Jeanne D’Arc mounted a comeback after new ownership took over the hotel in which the restaurant is housed. But unlike Starlite, Jeanne D’Arc retained its kooky decor of statues and paintings, and former chef Bernard Moutal is back for the restaurant’s return. Indulge in garlicky escargot and coq au vin during a dinner visit; also, word on the street is diners can request an off-menu souffle a day in advance.

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Having slung his top-notch Neapolitan pizzas from a specially rigged, wood-oven-equipped truck for several years, local pizzaiolo Jon Darsky opened this lower Nob Hill spot and now has a Michelin Bib Gourmand listing under his belt. It’s easily some of the best pizza in the city, but the menu also offers excellent salads and other seasonally changing-starters.

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Peacekeeper

With soaring ceilings and large skylights, this Lower Nob Hill watering hole feels almost like the outdoors — if the outdoors offered a menu of thoughtful cocktails with Oaxacan influence at a modern bar dressed with wood-topped stools. The namesake Peacekeeper is a spicy blend of serrano tequila, pineapple, ginger, and lime, perfect for sipping next to the bar’s fireplace.

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Longtime San Francisco residents will know this place as Harry Denton’s Starlight Room, but in January 2024 the Beacon Grand unveiled a freshly remodeled space with updated cocktail and food menus, now rebranded as Starlite. What hasn’t changed: the gorgeous views of Union Square. Espresso martini fans will want to check out Starlite’s version, which brings a hint of orange flavor with the addition of marmalade; meanwhile, the Cable Car Redux is a sidecar zhuzhed up with five spice and a showy dose of smoke. For food, tuck into hot fried chicken buns served two per order, or a plate of furikake french fries.

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Sears Fine Food

A must-visit for locals and tourists, Sears Fine Foods is a historic diner that’s been in operation on the square for more than 80 years. The house specialty is Swedish pancakes, served 18 to a plate, and breakfast is served daily until 2 p.m. There’s also a lunch menu, and dinner starts at 5 p.m., featuring an all-American menu of steaks and seafood, such as cioppino. Be warned, this place tends to be busy, especially around breakfast.

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Cesario’s is the only spot near Union Square serving old-school, red-sauce Italian, and it’s some of the best you’ll find outside North Beach. Chicken parmesan, lasagna, and penne Bolognese are the specialties, and it’s all served on white tablecloths in a cozy dining room overlooking Mason Street. If Italian comfort food is what you’re craving and you don’t mind the small hike up the hill, it’s a good bet getting a table won’t be a problem.

Ryoko's Japanese Restaurant & Bar

Ryoko’s is way, way outside the ordinary: It’s in a basement and open late-ish, while a DJ (typically a good one) plays loudly to keep the atmosphere lively. When ordering, stick mostly to the basics, though some weird house creations (like the “sexy roll” topped with melted American cheese) are worth a try. Overall, it’s a refreshing departure from the Union Square usual — and pretty much anything else.

Miller & Lux Provisions Cafe

Much has been written about chef Tyler Florence’s new twin outposts in Union Square, and as of November 2023, the sweet and savory locations are open. From the pastry team, there are macarons, chocolate peanut butter muffins, and soft serve-filled croissants. Over on the savory side, get an entire rotisserie chicken with roasted potatoes or a smoked salmon Benedict.

The Rotunda

If you’re going to dine in Union Square, might as well pull out all the stops, right? The Rotunda at Neiman Marcus is all white tablecloths and fine dining, set beneath the store’s iconic stained glass dome with unparalleled views of the square. The traditional move is to catch afternoon tea, though entrees are also offered for a heartier meal.

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The newest restaurant in Adriano Paganini’s restaurant empire is this testament to Italian coastal cooking. The walls are papered with lemon trees where the cherry red doesn’t show through, and the food is nearly as vibrant: seafood and shellfish ciuppin, Ligurian pasta fazzoletti al pesto, and Lambrusco spritzes.

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This ramen spot comes directly to San Francisco from Japan and specializes in creamy, chicken-y tori paitan ramen. In true Japanese fashion, this is a get-in-get-out type of ramen shop with communal seating and limited options. The ramen selections are all good, but if you’re in the mood for something rich and hearty, go for the spicy lamb miso ramen, which comes filled with ground lamb and garnished with chili oil.

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Bottle Club Pub

Bottle Club Pub is in that squishy area that’s maybe Union Square and maybe Tenderloin, but makes it onto this list for many reasons. Bottle Club’s association with the Future Bars group is an indicator that visitors will get strong, well-crafted cocktails with a showstopper element — in this case, an enormous bottle and decanter collection situated on rotating shelves. Plus the pub has a small but mighty food menu featuring fish and chips, a smash burger, and fried chicken. It’s also kid-friendly if you have little ones in tow.

Jasper's Corner Tap and Kitchen

Since it opened, Jasper’s has been a reliable pre-theater, post-shopping destination with a solid cocktail situation and plenty of hearty, slightly upscale, pub-style dinner options. Think braised beef short ribs over mashed potatoes, wings, and mac and cheese made with Gruyere, fontina, and cheddar cheeses.

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John's Grill

If you’re looking for a touch of old-school San Francisco, John’s Grill has it in spades; peruse the historical photos, learn about the restaurant’s ties to the Maltese Falcon , and, of course, try the food and drinks. The lamb chops and Jack LaLanne’s Favorite Salad remain favorites, but it’s hard to go wrong with the restaurant’s mix of steakhouse and seafood favorites.

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Chef Pim Techamuanvivit’s popular and more casual restaurant Kin Khao is inside the Parc 55 Hotel. The menu tends toward being seasonal, but among the favorite items is the mushroom hor mok, a curried mushroom dip with coconut cream. It’s served in a jar, for spreading over rice crackers. Try the “pretty hot wings” as well, which are marinated in fish sauce and garlic, then glazed with tamarind and Sriracha, or the Yaowaraj noodles with chicken, egg, scallions, cilantro, and XO sauce. There’s a vegetarian version, as well, if you’re so inclined.

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Bodega SF is the reimagined comeback for Tenderloin favorite Bodega Bistro, which shuttered back in 2017. Matt Ho, son of one of the restaurant’s co-owners, revived the family restaurant as a pop-up during the pandemic, but now the Vietnamese spot has permanently relocated to a Union Square-adjacent spot with modern touches befitting Ho’s time as manager at Nobu Palo Alto. The restaurant serves old favorites, such as shaking beef and pho at lunch, as well as updated dishes like bun cha made with heritage pork belly and cha ca, a whole branzino that’s deboned and butterflied. If you’re feeling thirsty for cocktails, there’s a sister bar, the Felix, conveniently located next door.

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Your Ultimate Guide To SF’s Union Square During The Holidays

Union Square has rolled out its Winter Wander-Land in San Francisco. Here's everything you need to know about the ice rink, Macy's Santa visits, and more.

San Francisco’s Union Square is ground zero for Christmas and holiday experiences in the city. They’ve officially rolled out their Winter Wander-Land which includes the 25-foot Bill Graham Menorah , the 83-foot Macy’s Tree, the popular Safeway Holiday Ice Rink , and the Miracle at PCH pop-up bar . This year they’re also bringing back the popular Winter Walk from Dec. 15-24 with extravagant new decor. If you’re planning a visit Downtown SF this year and don’t know where to start, read on for the ultimate guide to Union Square holiday events and attractions .

1. Winter Walk

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Dec. 15-24, 2023

Back by popular demand, this stretch of pedestrian-only blocks will feature an assortment of food trucks, bar gardens, and family holiday activities . This year they’re creating a sprawling arctic landscape with specially-fabricated decorations, including giant polar bears, penguins, and glaciers. Check out the Winter Walk on Stockton St. from Post to O’Farrell , from 12-7pm Monday-Wednesday and 10am-9pm Thursday-Sunday.

2. Union Square Safeway Holiday Ice Rink

Nov. 1, 2023 – Jan. 15, 2024

Who’s stoked to get back on the ice ? Break out your favorite wintery garb, because the Union Square Ice Rink is in full swing for SF’s holiday season. There’s also a collection of special events on the calendar to take your skating experience up a notch:

• Dec. 14 – Silent Skate Party – A silent disco provided by complimentary headphones will shake up your typical ice skating experience! Tickets are $30 per person.
• Jan. 1 – Polar Bear Skate – Ring in the New Year with this popular Canadian tradition, in which skaters don their favorite bathing suit or beach attire to “take the plunge” on the ice! Prizes will be given for best costumes. Tickets are $25 per person.
• Jan. 12 – Flashback Fridays – The rink will blast awesome ’80s music for a nostalgic night of skating! Legwarmers and unitards are encouraged.
• Saturdays through Dec. 30 – Simba Saturdays presented by Disney’s The Lion King – Skate through a golden-lit ice rink while listening to your favorite songs from the Broadway show.
• Select Saturdays and Sundays – Learn to Skate – Skating lessons for beginners led by professional instructors. Free to those who sign up in advance.

3. Macy’s Great Tree

Through Jan. 1, 2024

Of course, Union Square’s Macy’s Christmas tree is one of the most recognizable ones in the entire Bay Area. The red and gold decorations and glowing red star are iconic, and it’s impossible to miss at 83 feet tall.

The Macy’s Tree isn’t the only festive decor to look for at Union Square. This year the larger-than-life Ornament Trail will be back on Powell Street between Ellis and Geary. You’ll also want to take a peek down Maiden Lane for the glowing snowflake decorations.

4. Bill Graham Menorah

Dec. 7-15, 2023

The Bill Graham Menorah Project is gearing up for its 48th annual giant menorah lighting and display. A 25-foot menorah will glow over Union Square every night of Hanukkah.

• Dec. 7 – 3:30pm gathering and live music; 5pm first lighting ceremony
• Dec. 8 – 2:30pm second lighting ceremony
• Dec. 9 – 8pm gathering and live music; 8:30pm third lighting ceremony
• 2-4:45pm: Dreidel House Kids Crafts
• 2pm: Children’s entertainment with Isaac Zones
• 3pm: SHAMATI with Greg Anton of Zero
• 4:45pm: Fourth lighting ceremony
• 6pm: End of event
• Dec. 11 – 4:30pm gathering and live music; 5pm fifth lighting ceremony
• Dec. 12 – 4:30pm gathering and live music; 5pm sixth lighting ceremony
• Dec. 13 – 4:30pm gathering and live music; 5pm seventh lighting ceremony
• Dec. 14 – 4pm gathering and live music; 5pm eighth lighting ceremony

5. Miracle at PCH

Through Dec. 30, 2023

Miracle at Pacific Cocktail Haven is returning to SF for its 8th year. This sparkling holiday pop-up bar is a San Francisco favorite this time of year, as it offers up the best in seasonal cocktails, festive photo ops, and holiday cheer.

Be transported to an over-the-top Christmas explosion outfitted with thousands of colorful lights, wrapping paper decorations, garlands, ornaments, bows, frills, glowing trees, Santa hats, and a huge stack of presents. Festive attire is absolutely non-negotiable here, so make sure you dress to impress.

6. Macy’s SFSPCA Windows

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Through Dec. 31, 2023

See adorable puppies and kittens up for adoption in the windows at Macy’s Union Square. This beloved tradition dates back 37 years, helping to place animals in need into loving homes. You can even get some puppy snuggles in if you keep an eye out for SF SPCA’s animal assisted therapy ambassadors. See the SFSPCA window displays from noon to 5pm Thursday-Sunday. Note that Macy’s will be closed on Thanksgiving Day and Christmas Day.

While we’re on the topic of animals, keep an eye out for Hotel Nikko ‘s Dog Walk from Dec. 8-15 , where the hotel’s canine team will do the rounds at Union Square.

7. Westin St. Francis sugar castle

Through Jan. 2, 2024

The Westin St. Francis is known for its enormous sugar castle on display during the holidays, an extravagant sweet creation towering 12 feet above the lobby. Watch a miniature train circle the castle, which is surrounded by a giant pile of presents and glimmering holiday trees. This year the castle will feature an AR experience in which you can explore the enchanting “inside” of the sugar castle using your phone.

In addition to the sugar castle, guests can enjoy Breakfast with Santa , holiday teas, crafting activities, and the Pop! Lounge, which hosts a fancy pop-up champagne bar with rotating DJs.

8. Macy’s Santa

Through Dec. 24, 2023

Arrange an unforgettable visit with Santa for the children in your life at Macy’s. Santa Claus is a busy man this time of year, so visits are reservation-only. Find Santa on the 6th floor of Macy’s Union Square.

You can make a reservation 5 days in advance for a spot in line, but be prepared to wait between 30-90 minutes for your turn. Weekends tend to be the busiest so consider visiting on a weekday if possible. Note that Macy’s will be closed on Thanksgiving Day and Christmas Day, and Black Santa will be available for visits on Dec. 17.

9. Gump’s Holiday Store

Gump’s is a San Francisco retail legend that opened all the way back in 1861. The Gump’s holiday window display is a popular stop on any winter visit to Union Square, and even if you don’t buy anything it’s fun to take a lap through the mountains of holiday merchandise. Items include sparkling mouthblown glass ornaments, ornate jewelry, and one-of-a-kind gifts.

10. SantaCon (passed)

Dec. 9, 2023

Grab your red coat and reindeer because SantaCon 2023 will return to SF’s Union Square for its 28th year, starting at 12pm on Dec. 9. SantaCon is hosted in 70+ cities around the world, with the vast majority of them taking place around the US.

The goal of the event is to bring together fun-loving Santa enthusiasts and revelers for a holiday bar crawl across SF . SantaCon is free and open to all adults over 21 and is not a kid-friendly event.

11. More nearby holiday attractions and activities

Union Square is well located to check out some neighboring holiday gems around Downtown SF. Here are a few more seasonal events and attractions to look for if you’re in the area:

• Fairmont Hotel’s 22-foot gingerbread house (open through Jan. 1)
• Grace Cathedral’s Christmas displays, concerts, and installations ( World Tree of Hope open through Jan. 5)
• Winter Wonderland at The Vault Garden (open through Jan. 10)
• SF Ballet’s Nutcracker (Dec. 13-30)
• Palace Hotel Christmas tree (open through Jan. 2)
• Civic Center Christmas tree (open now)
• Ritz Carlton Christmas tree (open now)
• 555 California Christmas tree (open through Jan. 6)

Check out our Union Square Dining Guide for more inspiration.

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SF supervisor says city looking to reimagine Union Square, push to keep Macy's

By pete suratos • published april 18, 2024 • updated on april 19, 2024 at 4:36 am.

The expected closure of the Macy’s in San Francisco is leaving many to wonder, what’s next for Union Square?

Supervisor Aaron Peskin said there are plans in the works to reimagine the area including a push to possibly keep Macy’s around beyond this year.

“We are actually in active discussions with people high-up in the Macy’s organization at the national level and seeing if they will spare San Francisco,” he said.

Peskin is staying optimistic about keeping the doors open at the Macy’s store In Union Square. The retail giant announcing last month that it was closing 150 stores nationwide including the Union Square location.

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“We have sent our highest level people, so fingers crossed,” he said.

But the future of Macy’s isn’t impacting the future plans for Union Square, which Peskin said could include converting empty office space to housing, a cable car museum, and even a mainstage for performances as early as this summer.

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“We are working on getting money in this coming year's budget to activate Union Square with everything from music to dance, almost everyday,” he said.

During a panel discussion at Manny’s in San Francisco, development experts shared their thoughts on the opportunities for the Macy’s building should the closure go as planned.

“I think that’s one things that is going to be really important is activation and getting different types of uses,” said Kazuko Morgan, executive vice chairman of Cushman and Wakefield.

With uncertainty surrounding the official end date for Macy’s in San Francisco, Peskin said the city will push forward with ideas to reimagine Union Square.

“Part of our mission is to make Union Square more of a neighborhood and when you have more of a 24-hour place, Union Square hasn’t been a 24-hour place,” he said.

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