how to become a tour guide nz

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Tour guides escort people on sightseeing, educational or other tours, and describe points of interest.

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Secondary education

Useful experience, what you will do, skills and knowledge, entry requirements, chances of getting a job, find out more about training.

• Career progression and specialisations

Working conditions

• Physical requirements

Useful personal qualities

• Similar jobs in the industry

There are no specific requirements to be come a tour guide. However, English, maths, Asian or European languages and te reo Māori are useful.

Study fields

• Tourism Studies
• Sport and Recreation Activities

Study levels

• Up to NCEA Level 3
• Certificate

Useful experience for tour guides includes:

• work in the tourism and hospitality industries
• experience as a volunteer host at museums or other attractions
• work involving contact with the public and people from other cultures
• public speaking
• travel experience.

Tour guides may do some or all of the following:

• escort people on trips or tours, including tours into natural areas
• describe and explain points of interest on the trip or tour
• arrange entry to places such as museums, government buildings and exhibitions
• answer questions and give out written information
• arrange or prepare meals and accommodation
• drive a vehicle such as a bus or coach
• act as an interpreter
• market their business (if it is a privately owned tour company).

Tour guides need to have:

• knowledge of the area they cover and its features or attractions
• knowledge of New Zealand culture, history, society, geography, flora and fauna
• knowledge of other cultures
• good driving skills
• leadership and public speaking skills.

There are no set pay rates for tour guides. Pay depends on the hours you work and the type of guiding you do.

Job opportunities

Similar jobs in this industry.

There are no specific requirements to become a tour guide, as skills are gained while working. However, tour guides can complete on-the-job qualifications such as the New Zealand Certificate in Tour Guiding.

• ServiceIQ website - information on the National Certificate in Tourism (Tour Guiding)

Tour guides who drive passengers need special licences

Tour guides who drive passenger vehicles need to have:

• a full Class 1, 2 or 4 driver licence (depending on the size of the vehicle). Class 2 and 4 are heavy vehicle licences
• a 'P' (passenger) endorsement on their licence, which shows they can carry passengers. Drivers need to have their full licence for at least two years before they can get the P endorsement.
• New Zealand Transport Agency website - information on driver licensing
• New Zealand Transport Agency website - information on passenger endorsements

You may need to apply for a visa through Immigration New Zealand

If you are not a New Zealand citizen or resident, you may need to apply for a specific purpose work visa before you arrive in New Zealand to work as a tour guide.

If you are a tour guide who is a Chinese national, you may be able to apply under the China Special Work Category. You can apply from within New Zealand if you hold a valid work or student visa.

• Immigration New Zealand website - information on tourism and hospitality jobs

Work opportunties limited

• most tour guide jobs are seasonal and casual
• the amount of work depends on bookings.

There is not much work available in New Zealand for full-time tour guides, especially between May and October.

According to the Census, 2,640 tour guides worked in New Zealand in 2018.

Communication skills and foreign languages help to get work

Employers prefer tour guides who have:

• a good knowledge of New Zealand history, geography and culture
• the ability to convey this knowledge well to a wide range of clients
• some ability to speak a foreign language.

Types of employers varied

Employers of tour guides include:

• private tour companies
• wildlife sanctuaries and some government departments such as the Department of Conservation (ecotour guides).

Tour guides may run their own business and market their services directly to the public or tour companies.

Progression and specialisations

Tour guides can progress to work as:

• consultants to tourism businesses
• managers, marketers or owners of tourism businesses
• tour package co-ordinators.

Tour guides:

• may work a 40-hour week, do shift work including evenings and weekends, work part time, or work only during the peak season
• may work outside in all weather conditions, or inside a museum or other attraction
• may travel for their job, locally or nationally.

Physical Requirements

Tour guides need to be reasonably fit as they may do a lot of walking or physical activities. They may also need to lift heavy luggage onto buses or coaches.

Tour guides need to be:

• good communicators
• friendly, outgoing and able to put people at ease
• polite, patient and professional
• helpful and perceptive to visitors' needs
• able to relate to people from a wide range of cultures and backgrounds
• good at planning, organisation and time management.

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This is the date the qualification was listed on the NZQF.

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Information on how a qualification is structured.

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NZ Career Explorer

Nz’s top tour guiding certifications.

Last Updated on March 19, 2024

Introduction

Tour guiding certifications are of utmost importance in the tourism industry, providing credibility and expertise to guides.

In this post, we will discuss the relevance of these certifications in the context of New Zealand’s tourism industry.

Importance of tour guiding certifications

Tour guiding certifications play a crucial role in ensuring high-quality experiences for travelers.

These certifications validate the knowledge, skills, and professionalism of tour guides.

Certified guides possess in-depth knowledge about their destinations, including historical, cultural, and natural aspects.

They are trained in communication, customer service, and safety measures, ensuring a smooth and enjoyable tour for tourists.

Moreover, certifications serve as a quality assurance mechanism, giving tourists confidence in their chosen guides.

They provide reassurance that the guide has undergone rigorous training and adheres to industry standards.

Overview of the topic and its relevance to New Zealand tourism industry

In the vibrant tourism industry of New Zealand, tour guiding certifications hold immense significance.

With its breathtaking landscapes and diverse culture, the country attracts millions of tourists every year.

Tour guides with certifications offer a unique advantage, showcasing their expertise and professionalism.

They can provide valuable insights into New Zealand’s rich history, Maori traditions, and stunning natural wonders.

Moreover, in a country known for its adventure tourism, certifications ensure the safety of tourists engaging in thrilling activities like bungee jumping or hiking.

Certified guides are trained to handle emergencies and prioritize the well-being of their clients.

By emphasizing tour guiding certifications, New Zealand’s tourism industry not only enhances the overall visitor experience but also strengthens its reputation as a premier destination.

In essence, tour guiding certifications are crucial for New Zealand’s tourism industry.

They enhance the credibility and expertise of guides, enabling them to provide exceptional experiences to travelers while ensuring their safety.

Department of Conservation (DOC) Certification

The DOC certification is a prestigious accreditation that certifies tour guides in New Zealand.

Eligibility requirements

• Tour guides must have a minimum of three years of experience in guiding tours.
• Tour guides must possess in-depth knowledge of New Zealand’s natural and cultural heritage.
• Tour guides must hold a valid first aid certification.
• Tour guides must adhere to the DOC’s code of conduct and ethics.

Benefits of DOC certification for tour guides

• Enhanced credibility and recognition in the tourism industry.
• Increased job opportunities and customer trust.
• Access to exclusive resources and networking opportunities within the DOC community.
• Promotion of sustainable tourism and conservation efforts.

Process of obtaining DOC certification

• Submit an application form along with required documents, including proof of experience and first aid certification.
• Undergo an assessment process that evaluates the tour guide’s knowledge, skills, and adherence to the code of conduct.
• Successfully complete an interview and practical examination.
• Receive the DOC certification upon meeting all the requirements.

Renewal and maintenance of DOC certification

• DOC certification is valid for three years.
• Tour guides must participate in continuing professional development activities to maintain their certification.
• Attend workshops, training programs, and conferences to enhance knowledge and skills.
• Submit evidence of ongoing professional development activities to renew the certification.

In fact, the Department of Conservation (DOC) certification holds immense value for tour guides in New Zealand.

This certification not only provides credibility and recognition but also opens up new opportunities in the tourism industry.

Furthermore, being a DOC-certified tour guide enables individuals to contribute to the promotion of sustainable tourism and conservation efforts.

By adhering to the eligibility requirements and successfully completing the application process, tour guides can obtain the prestigious DOC certification and gain access to exclusive resources and networking opportunities.

To maintain the certification, participating in ongoing professional development activities is crucial.

DOC certification is a symbol of excellence and commitment towards preserving and showcasing New Zealand’s natural and cultural heritage.

Read: A Day in the Life of an NZ Tour Guide

Professional Association of Tour Guides and Operators (PATGO) Certification

Overview of patgo certification.

• PATGO certification is a prestigious accreditation for tour guides and operators in New Zealand.
• It signifies a professional level of competency and expertise in the tourism industry.
• Having this certification boosts the credibility and reputation of tour guides.

Criteria for acquiring PATGO certification

• Tour guides must have a minimum of two years of experience in the industry.
• They must possess extensive knowledge about New Zealand’s history, culture, geography, and attractions.
• Proficiency in multiple languages is an added advantage.

Advantages of PATGO certification for tour guides

• Enhanced professional opportunities and increased employability in the tourism sector.
• Recognition as a competent and reliable tour guide by industry stakeholders and tourists.
• Access to networking and collaboration opportunities with other certified professionals.

Examination process and evaluation criteria

• Tour guides undergo a comprehensive written examination to test their knowledge and skills.
• The examination includes questions about various tourist destinations, safety protocols, and customer service.
• Successful candidates are also evaluated based on their practical demonstration of guiding techniques.

Continuing education and professional development opportunities

• PATGO certification encourages tour guides to engage in continuous learning.
• They have access to workshops, seminars, and conferences to enhance their skills.
• PATGO also offers specialized training programs to further develop areas of expertise.

In short, obtaining PATGO certification is a significant achievement for tour guides in New Zealand.

It validates their expertise and allows them to thrive in the competitive tourism industry.

With the advantages it brings, tour guides who hold this certification can provide exceptional experiences to travelers and contribute to the growth of the country’s tourism sector.

Read: Sustainable Practices for NZ Hotel Managers

New Zealand Certificate in Travel (Level 4)

Introduction to the certification program.

The New Zealand Certificate in Travel (Level 4) is a comprehensive program for individuals aspiring to be professional tour guides in New Zealand.

Overview of the coursework and subjects covered

The certification program covers a wide range of practical and theoretical subjects related to travel and tourism.

Students will learn about tour planning, customer service, destination knowledge, and cultural understanding.

C.Skills and knowledge gained through the certification

By completing the New Zealand Certificate in Travel (Level 4), students will develop essential skills such as communication, problem-solving, and time management.

They will also gain in-depth knowledge about New Zealand’s tourism industry, attractions, and local customs.

Career opportunities and growth prospects with Level 4 certification

Graduates of the Level 4 certification program can explore various career opportunities in the travel and tourism industry.

They can work as tour guides, travel consultants, event coordinators, or even start their own tour businesses.

With experience, individuals can advance to management positions and further enhance their career prospects.

Application process and requirements for Level 4 certification

To apply for the New Zealand Certificate in Travel (Level 4), candidates need to meet certain requirements.

They should have basic computer skills, English language proficiency, and a high school qualification or equivalent.

The application process involves submitting an application form, attending an interview, and providing relevant documents.

Overall, the New Zealand Certificate in Travel (Level 4) equips individuals with the necessary skills and knowledge to excel in the tour guiding industry.

It offers a comprehensive curriculum, enabling students to gain a deep understanding of the travel and tourism sector.

The certification opens up a wide range of career opportunities, from working as a tour guide to becoming a tourism entrepreneur .

If you have a passion for travel and enjoy connecting with people, pursuing the Level 4 certification can be a stepping stone towards a rewarding and fulfilling career in the tourism industry.

Read: Hotel Staff Training: Tips from NZ Experts

Other Recognized Certifications

In addition to the top tour guiding certifications mentioned earlier, there are several other recognized certifications available in New Zealand that are worth considering.

Brief description and key features of each certification

• Department of Conservation (DOC) Certification: This certification ensures that tour guides have a working knowledge of New Zealand’s flora, fauna, and conservation practices. It focuses on sustainability and responsible tourism.
• International Tour Management Institute (ITMI) Certification: This certification covers various aspects of tour guiding such as group management, customer service, and itinerary planning. It is recognized globally and enhances professional credibility.
• New Zealand Professional Fishing Guides Association (NZPFGA) Certification: This certification is specifically for fishing guides and ensures they have the necessary skills and knowledge to provide a quality fishing experience to their clients.

Importance and benefits of considering these certifications

Considering these additional certifications can provide tour guides with several benefits:

• Enhanced knowledge: Each certification focuses on specific areas, expanding the tour guide’s knowledge and expertise.
• Greater credibility: The additional certifications add to the tour guide’s professional credentials, gaining trust and confidence from clients.
• Improved employability: Employers often prefer hiring certified tour guides, making these certifications valuable for career advancement.
• Networking opportunities: Joining professional associations related to the certifications can provide networking opportunities with other experienced tour guides.

Comparison of different certifications for tour guiding

When comparing the different certifications available for tour guiding, it is essential to consider various factors:

• Reputation and recognition: Look for certifications that are reputable and recognized within the tourism industry.
• Content and focus: Consider the areas of expertise each certification covers and ensure it aligns with your specific interests or niche.
• Time and cost: Evaluate the duration and cost of obtaining each certification, taking into account your time and financial resources.
• Industry relevance: Research the demand and relevance of specific certifications within the tourism industry to maximize career opportunities.

Ultimately, the best certification for tour guiding will depend on individual goals, interests, and the specific requirements of the target market.

By considering additional certifications such as the Department of Conservation Certification, the International Tour Management Institute Certification, and the New Zealand Professional Fishing Guides Association Certification, tour guides can enhance their knowledge and credibility, improve employability, and explore networking opportunities.

During the comparison of certifications, it is crucial to evaluate reputation, content, time, cost, and industry relevance.

Choosing the right certification will depend on individual aspirations and the target market.

Read: Wellness Tourism: NZ Manager’s Role

In this blog post, we explored NZ’s top tour guiding certifications and their importance in the industry.

We discussed the Department of Conservation’s New Zealand Outdoor Leader qualification, the Professional Association of Tour Guides of New Zealand certification, and the Travel and Tourism Training Organization’s National Certificate in Tourism with a strand in Tour Guiding.

For aspiring tour guides, pursuing these certifications can greatly enhance their skills, knowledge, and credibility.

These certifications provide a solid foundation, allowing them to deliver exceptional experiences to their clients.

In the tourism industry, certifications are highly valued as they demonstrate a tour guide’s expertise, professionalism, and commitment to delivering high-quality service.

They also provide assurance to tourists that they are in good hands.

By obtaining these certifications, tour guides can gain a competitive edge and access better job opportunities.

Additionally, certifications can open doors to international tour guiding roles and enable professionals to continuously improve and grow in their careers.

Choosing to pursue NZ’s top tour guiding certifications is a wise investment for aspiring tour guides.

It equips them with the necessary skills, knowledge, and credibility to excel in the tourism industry.

By obtaining these certifications, aspiring tour guides can embark on a rewarding and successful career, providing unforgettable experiences for tourists from around the world.

• A Day in the Life of an NZ Tour Guide
• Essential Skills for NZ Tour Guides

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New Zealand Certificate in Tour Guiding – Level 4

Build a professional tourism business as a world-class host with excellent visitor experience. Ideal for experienced employees ready to take their career to the next level. They’ll learn the best practice standards and knowledge for: guided interpretation, tour group leadership, guiding adventure tourism activities, industry workplace practices, legal requirements, environmental responsibilities and much more. On completion, they will gain the  New Zealand Certificate in Tour Guiding  –  Level 4  qualification. 

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Flying Kiwi is about new experiences, new friends and nights under the southern sky. If you're bored with tame tours of the same old same old then check out our New Zealand wilderness tours.

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Employment Opportunities

Tours new zealand - tour guide roles, flying kiwi specialise in tours of new zealand beyond the tourist trail..

Do you love nature, camping, hiking, cycling and sharing the best of New Zealand with the rest of the world?! Then keep reading...

TOUR LEADER/DRIVERS - Class 2, P

If you are passionate about New Zealand and the great outdoors and relish the opportunities and challenges that adventure travel creates we want to hear from you! Flying Kiwi is a popular choice for travelers and great guides are key to the success and continued growth of our business. Working with us you will be part of a close knit team working together to offer the highest levels of customer service.

With 2 great guides on every bus (Tour Leader and Tour Guide) you won't be out there doing it alone, together with your Tour Guide you'll lead a tour full of fun and adventure around New Zealand.

When part of the Flying Kiwi family the focus is on a professional and enjoyable working environment with benefits including:

• Competitive rates of pay
• Training and support provided
• Two staff on every bus (Tour Leader/driver & Tour Guide)
• Small group sizes (max 26)
• Structured 27 day on 9 day off work schedule until the end of April 2021

If you have a great personality, are enthusiastic and professional with a NZ Residency or work visa and a NZ Drivers licence with a minimum of Class 2 and "P" endorsement then we want to hear from you. Send us your CV and a brief intro as to why you want to join the team of New Zealand's Outdoor Adventure Specialists! 

TOUR GUIDES

We provide quality camping, hiking and cycling adventure tours of New Zealand through our specialist itineraries, and need an enthusiastic Tour Guides to join our award winning team for the 2020/21 summer season.

Tour duration from 14 - 28 days, with rostered breaks between schedules. The tours comprise both North and South Islands and have a start and finish in Nelson (at the top of the South).

The main responsibilities include:

• Assisting the Tour Leader in the successful day to day running of the tours
• Engaging and involving customers in the Flying Kiwi experience
• Explaining the history, geography, culture and fauna of New Zealand
• Organising accommodation and activity bookings and transfers
• Meal preparation and cooking for up to 28 people in accordance with our food safety plan

Requirements:

• Some guiding experience is preferred, though full training will be provided
• A love of camping, nature and adventure
• A knowledge and passion for all things New Zealand 
• A friendly, outgoing and confident personality
• Good problem-solving skills and an ability to think for yourself
• You must be organised and have excellent time management skills

If you are a highly motivated, organised, outgoing and adventurous person with excellent communication skills, we want to hear from you.

Let us know why you'd be great for the role by sending us your CV via email here.

Applying       Renewing       Exemption forms       ADS directory

Approved Destination Status (ADS) is an arrangement between the Chinese Government and another country, that lets Chinese holiday travellers visit a country in a tour group.

Our China Market Development Unit both approves and monitors ADS-accredited inbound operators and tour guides, ensuring Chinese visitors to New Zealand enjoy a high quality and safe visitor experience. If you're an inbound tour operator or guide you'll need to receive ADS approval from this unit before you can organise ADS tours to New Zealand. 

Apply to become an ADS-accredited tour operator or guide

Tour operators

To obtain ADS approval as a tour operator, you’ll need to:

• be of good character and have a good reputation (look at the 'fit and proper person' test under Appendix 3 of the ADS Code of Conduct (opens in new window) )
• show experience and expertise as an inbound tourism operator, and
• supply financial and business information.

Does this sound like you? To apply all you need to do is complete the:

• Application for ADS Approval (opens in new window) , and 
• Deed of Undertaking (opens in new window)  

Please keep in mind, we require payment of $3,450 (including GST) with your application. We’ll let you know the outcome of your ADS application in writing.

Tour guides

To apply for ADS approval as a tour guide, you’ll need to complete the:

• Application for ADS Tour Guide Approval (opens in new window)

Please note: the Work Place First Aid Certificate has to meet the NZQA unit 6400, 6401 and 6402.

We’ll let you know the outcome of your ADS application in writing.

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Renew your ADS accreditation

If you’re an approved ADS inbound tour operator, you’ll need to renew your registration every two years. To start this process, complete the:

• Application for Renewal of ADS Approval (opens in new window) , and
• Deed of Undertaking (opens in new window)

Your documents and application fee must be received at least 20 working days before the end of your current ADS approval. We’ll let you know the outcome of your ADS application in writing.

If you’re an ADS-approved tour guide, you’ll need to renew your status every three years. To start this process, complete the:

• Application for ADS Tour Guide Renewal (opens in new window)  

Applications must be received at least 15 working days before the end of your current ADS approval. We’ll let you know the outcome of your ADS application in writing.

Exemption forms

The ADS programme has some flexibility built into it. As a tour operator, you can apply for exemptions that allow you to use suppliers not already approved by Qualmark. 

• Tour guide exemption  (opens in new window)
• Tour inclusion exemption (opens in new window)  
• Accommodation exemption (opens in new window)  
• Transportation exemption (opens in new window)  

Other forms

• Transport Provider Agreement (opens in new window)  
• Accident and Incident Report (opens in new window)  

ADS directory

• Approved tour operators
• Approved tour guides and pre-exempted guide list
• Pre-exempted accommodation list valid until 30/06/2024

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How To Be A Successful Tour Guide

Published: December 14, 2023

Modified: December 28, 2023

by Jenelle Speck

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Introduction

Being a tour guide can be an incredibly rewarding and exciting profession. It allows you to share your passion for travel and adventure with others while immersing yourself in different cultures and exploring new destinations. Whether you’re leading a group trek through the Amazon rainforest or guiding tourists through the ancient ruins of Rome, being a successful tour guide requires a combination of knowledge, skills, and a genuine love for adventure.

In this article, we will discuss the essential requirements and qualifications needed to excel as a tour guide. We’ll explore the importance of researching and planning captivating tours, as well as the effective communication skills necessary to engage and connect with your guests. Additionally, we’ll delve into the art of building rapport with your guests, handling difficult situations, and ensuring their safety and satisfaction throughout the entire journey.

To be a successful tour guide, it’s crucial to maintain professionalism and adhere to ethical standards. We’ll provide insights on how to continuously enhance your knowledge and expertise to stay ahead in the ever-evolving travel industry. Lastly, we’ll touch on the importance of marketing and promoting your tours to attract new clients and grow your business.

Whether you’re a seasoned tour guide looking to refine your skills or someone considering a career in adventure tourism, this article will provide valuable information and tips to help you become a successful tour guide, delivering memorable experiences to your guests.

Requirements and Qualifications

Becoming a tour guide requires a combination of skills, qualifications, and personal attributes. While there may not be any set criteria or formal education requirements, possessing certain qualities can greatly enhance your chances of success. Here are some of the key requirements and qualifications to consider:

• Passion for Adventure: A deep love for travel, exploration, and adventure is the foundation of being a successful tour guide. Your enthusiasm will be contagious and inspire your guests to fully embrace the experience.
• Knowledge and Expertise: A comprehensive understanding of the destination you are guiding in is crucial. This includes history, culture, geography, local customs, and attractions. Continuously expand your knowledge through research and firsthand experiences.
• Communication Skills: Excellent communication skills are essential for delivering engaging tours. From clear and concise explanations to storytelling, your ability to captivate and connect with your guests is paramount.
• Language Proficiency: Fluency in the language(s) spoken by your guests is highly advantageous. If you plan to lead tours internationally, consider learning popular languages like English, Spanish, or Mandarin.
• Physical Fitness: Tour guiding often involves physical activities like hiking, walking, or cycling. Being physically fit allows you to endure the demands of the job and provide assistance if needed.
• Organizational Skills: Planning and coordinating tours require excellent organizational skills. From managing logistics to creating detailed itineraries, staying organized ensures smooth and enjoyable experiences for your guests.
• Interpersonal Skills: Building rapport and creating a positive rapport with your guests is crucial. The ability to connect with people from diverse backgrounds and make them feel comfortable is a valuable asset.
• Problem-Solving Abilities: As a tour guide, you may encounter unexpected situations or challenges. Quick thinking, adaptability, and problem-solving skills will help you handle such situations with ease and maintain guest satisfaction.

While academic qualifications may not be mandatory, pursuing relevant courses or certifications in tourism, hospitality, or outdoor activities can enhance your credibility. Additionally, gaining practical experience through internships, volunteering, or working as an assistant guide can provide valuable insights and practical skills.

By possessing these requirements and qualifications, you will be well-prepared to embark on a successful career as a tour guide, delivering unforgettable experiences to your guests.

Researching and Planning

One of the most critical aspects of being a tour guide is the ability to research and plan captivating and well-organized tours. Your guests rely on you to provide them with a seamless and unforgettable experience. Here are some essential steps to follow when researching and planning your tours:

• Destination Familiarization: Familiarize yourself with the destination you will be guiding in. Research its history, culture, attractions, and hidden gems. Get to know the local customs, traditions, and etiquettes to ensure a respectful and immersive experience for your guests.
• Understanding Your Audience: Determine the demographics, interests, and preferences of your target audience. Will your guests be adventure enthusiasts, history buffs, or nature lovers? Tailor your tours accordingly to provide a personalized and engaging experience.
• Selecting Key Sites and Activities: Identify the must-see sites and attractions in the destination. Consider both popular landmarks and off-the-beaten-path locations to provide a well-rounded experience. Research and select exciting activities and experiences that align with your guests’ interests.
• Creating a Detailed Itinerary: Craft a detailed itinerary that outlines the day-to-day activities, including transportation, accommodations, meal options, and specific timeframes for each activity. Build in flexibility for unexpected changes or additional opportunities that may arise.
• Ensuring Safety and Accessibility: Prioritize the safety and accessibility of your tours. Research hazard-prone areas, weather conditions, and any potential health risks. Account for the physical abilities and limitations of your guests, providing suitable alternatives or adjustments when necessary.
• Engaging Guides and Experts: Connect with local guides or experts who can provide unique insights and enhance your guests’ experience. Collaborating with knowledgeable individuals adds depth and authenticity to your tours.
• Considering Logistics and Timing: Pay attention to logistical aspects, such as transportation arrangements, ticket bookings, and crowd management. Plan your tours to avoid peak tourist seasons or crowded times to ensure a more enjoyable and comfortable experience for your guests.

Remember to continuously update your knowledge by staying informed about current events, new attractions, and changing regulations. Embrace feedback from previous tours to refine and improve your planning process. By conducting thorough research and careful planning, you can create tours that leave a lasting impression on your guests.

Creating Engaging Tours

As a tour guide, it is your responsibility to create engaging and immersive experiences for your guests. By curating tours that leave a lasting impression, you can ensure their satisfaction and increase the likelihood of them recommending your services. Here are some tips to help you create captivating and memorable tours:

• Storytelling: Narrate captivating stories and anecdotes about the destination and its attractions. Make history come alive, add local legends, or share personal experiences to engage your guests emotionally and intellectually.
• Interactive Experiences: Provide opportunities for your guests to actively participate and engage with the destination. Incorporate interactive elements like hands-on activities, tastings, or cultural demonstrations to create a deeper connection and understanding.
• Sensory Experiences: Appeal to your guests’ senses by highlighting the sights, sounds, smells, tastes, and textures of the destination. Encourage them to fully immerse themselves in the local culture and environment.
• Variety of Activities: Offer a variety of activities to cater to different interests and preferences. Whether it’s hiking, biking, exploring historical sites, or indulging in culinary delights, provide a diverse range of experiences to appeal to a broader audience.
• Flexibility and Spontaneity: While it’s essential to have a well-structured itinerary, leave room for flexibility and spontaneity. Embrace unexpected opportunities or interests that arise during the tour and adapt your plans accordingly to provide a memorable and personalized experience.
• Engaging with Locals: Encourage interactions between your guests and the local community. Arrange visits to local markets, workshops, or community initiatives where they can engage with locals, learn about their daily lives, and support local businesses.
• Unveiling Hidden Gems: Go beyond the typical tourist hotspots and unveil hidden gems that showcase the destination’s unique charm and character. Whether it’s a secluded beach, a secret viewpoint, or a lesser-known historical site, surprise your guests with hidden treasures.
• Share Insider Tips: Provide insider tips and recommendations to make your guests’ experience even more enriching. Share your favorite local restaurants, shops, or lesser-known trails, allowing them to discover the destination like a local.

Remember, the key to creating engaging tours is to cater to your guests’ interests, evoke their curiosity, and create a sense of wonder and excitement. By incorporating storytelling, interactive experiences, and a variety of activities, you can create tours that leave a lasting impact and keep your guests coming back for more unforgettable adventures.

Effective Communication Skills

As a tour guide, effective communication is the key to engaging and connecting with your guests. It allows you to share information, convey your passion for the destination, and create an enjoyable and informative experience. Here are some essential communication skills to master:

• Clarity and Enunciation: Speak clearly and enunciate your words to ensure that your guests can understand you easily. Use simple language and avoid jargon or complex terminology that may be unfamiliar to your audience.
• Active Listening: Practice active listening by giving your full attention to your guests. Encourage them to ask questions or share their thoughts and opinions and respond attentively. This helps create a positive and interactive atmosphere.
• Body Language: Pay attention to your body language, as it can greatly impact how your message is received. Maintain an open and welcoming posture, use appropriate gestures, and make eye contact to establish a connection with your guests.
• Use of Visuals and Props: Support your verbal communication with visual aids and props. Maps, photos, or physical objects can enhance understanding and make your explanations more engaging and memorable.
• Adaptability: Adapt your communication style to suit the needs of your guests. Consider their language proficiency, cultural background, and any accessibility requirements. Ensure that everyone can fully engage and understand the information you are sharing.
• Personalization: Tailor your communication to your audience by using personal anecdotes, addressing individuals by name, or referring to their interests. This personal touch creates a connection and makes the experience more memorable.
• Storytelling Skills: Master the art of storytelling to captivate your guests’ attention. Use vivid descriptions, emotions, and suspense to bring the destination to life and create a memorable experience.
• Engage with Humor: Incorporate humor into your communication to create a relaxed and enjoyable atmosphere. Light-hearted jokes or funny anecdotes can help break the ice, maintain interest, and foster a positive connection with your guests.

Remember to gauge your guests’ engagement and adjust your communication as needed. Ask for feedback and encourage them to share their thoughts and questions throughout the tour. By honing your communication skills, you can ensure a memorable and engaging experience for your guests, leaving them with a deeper appreciation for the destination and their time with you.

Building Rapport with Guests

Building a strong rapport with your guests is essential for creating a positive and memorable experience. When guests feel comfortable and connected with their tour guide, they are more likely to engage, ask questions, and fully embrace the journey. Here are some tips to help you build rapport with your guests:

• Warm Welcome: Start the tour with a warm and friendly greeting. Make eye contact, smile, and introduce yourself to create a welcoming atmosphere from the very beginning.
• Active Engagement: Engage with your guests throughout the tour by asking open-ended questions, encouraging their participation, and actively listening to their responses. This shows genuine interest and makes them feel valued.
• Personalize the Experience: Take the time to learn your guests’ names and use them during interactions. Remember their interests or special occasions they may be celebrating. Personalizing the experience makes them feel special and acknowledged.
• Share Personal Stories: Share personal anecdotes or experiences related to the destination or the tour activities. This creates a connection and allows guests to see you as not just a guide but also a fellow traveler.
• Empathy and Emotional Intelligence: Show empathy by understanding and addressing your guests’ needs and concerns. Be attentive to their emotions and adapt your approach accordingly. This helps create a comfortable and supportive environment for open communication.
• Respect Cultural Differences: Be mindful of the cultural diversity within your group. Respect different beliefs, customs, and values, and encourage guests to share their own cultural backgrounds to foster a sense of inclusivity and appreciation.
• Be Approachable: Be approachable and accessible to your guests. Encourage them to ask questions, seek guidance, or share their thoughts and experiences. Showing a willingness to interact and help creates a welcoming and supportive environment.
• Show Genuine Enthusiasm: Express your passion and enthusiasm for the destination and the tour activities. Your genuine excitement will be contagious and inspire guests to fully immerse themselves in the experience.
• Flexibility and Adaptability: Remain flexible and adaptable to meet the individual needs and preferences of your guests. Be open to suggestions, adjust the pace if necessary, and accommodate reasonable requests to ensure their comfort and satisfaction.

Remember, building rapport requires genuine interest, active engagement, and a willingness to connect with your guests on a personal level. By establishing a strong rapport, you create a trusting and enjoyable atmosphere that enhances the overall tour experience for everyone involved.

Handling Difficult Situations

As a tour guide, it is essential to be prepared for and effectively handle difficult situations that may arise during your tours. Whether it’s a sudden change in weather, a medical emergency, or guest dissatisfaction, your ability to stay calm, proactive, and empathetic is crucial. Here are some tips for effectively handling difficult situations:

• Remain Calm and Composed: Stay calm and composed, even in challenging situations. Your guests will look to you for guidance and reassurance, so maintaining a calm demeanor helps instill confidence and minimize panic.
• Assess the Situation: Quickly assess the situation and prioritize the safety and well-being of your guests. Identify any immediate risks or concerns and take necessary steps to address them promptly.
• Communicate Clearly: Effectively communicate with your guests, providing clear instructions and information about the situation at hand. Keep them informed of any changes, updates, or alternative plans, ensuring they feel informed and involved.
• Show Empathy and Support: Display empathy and understanding towards your guests’ concerns or discomfort. Listen attentively, acknowledge their feelings, and address their needs to the best of your ability. Offer support and reassurance throughout the situation.
• Follow Emergency Procedures: Familiarize yourself with emergency procedures and protocols specific to the destination or activity. This includes knowing the location of emergency services, medical facilities, and evacuation routes.
• Seek Expert Advice if Needed: If the situation requires specialized knowledge or assistance, seek advice from local authorities, medical professionals, or relevant experts. Act promptly to ensure the safety and well-being of your guests.
• Maintain Open Communication: Encourage guests to voice their concerns or questions openly. Listen attentively, respond empathetically, and address their concerns transparently. Open communication helps build trust and allows for timely resolution of issues.
• Provide Alternative Options: In case of unexpected changes or disruptions, offer alternative options or activities to make up for any inconvenience. This demonstrates your commitment to ensuring your guests have a satisfactory experience, even in challenging circumstances.
• Document and Report: Keep a record of any incidents, complaints, or feedback received during the tour. This information will be valuable for improving future tours and providing insights to your organization, if applicable.
• Learn from the Experience: Reflect on difficult situations and learn from them to enhance your future tour planning and management. Evaluate what worked well and identify areas for improvement, ensuring that you are better prepared for similar situations in the future.

Remember, while handling difficult situations can be challenging, your ability to remain calm, communicate effectively, and prioritize the safety and well-being of your guests is vital. By demonstrating empathy, proactivity, and professionalism, you can navigate through challenging circumstances and ensure a positive experience for your guests.

Ensuring Guest Safety and Satisfaction

As a tour guide, the safety and satisfaction of your guests should always be a top priority. By implementing proactive measures and creating a positive environment, you can ensure that your guests have a safe and satisfying experience. Here are some key aspects to consider:

• Thorough Risk Assessment: Conduct a comprehensive risk assessment before each tour to identify potential hazards and develop appropriate safety measures. Consider factors such as weather conditions, terrain, activities, and the physical capabilities of your guests.
• Provide Safety Briefings: Start each tour with a safety briefing to educate your guests about any potential risks, safety protocols, and emergency procedures. Make sure they know how to use any equipment provided and encourage them to ask questions or express any concerns.
• First Aid and Emergency Preparedness: Carry a well-stocked first aid kit and be trained in basic first aid techniques. Familiarize yourself with the nearest medical facilities and emergency services in the area. Be prepared to handle common emergencies and provide appropriate assistance.
• Regular Equipment Maintenance: Regularly inspect and maintain all equipment used during the tour, such as hiking gear, vehicles, or water sports equipment. Ensuring they are in good working condition reduces the risk of accidents and malfunctions.
• Monitor Weather and Environmental Conditions: Stay informed about weather forecasts and environmental conditions. Modify plans if necessary to avoid exposure to extreme weather or unsafe conditions. Have a backup plan in place for unexpected changes.
• Proactive Communication: Keep your guests informed about any changes to the itinerary, safety updates, or relevant information throughout the tour. Maintain clear and open communication channels, allowing your guests to raise any concerns or ask questions at any time.
• Encourage Feedback: Regularly seek feedback from your guests to understand their needs, preferences, and concerns. Actively address any feedback received and use it to improve future tours and tailor the experience to meet their expectations.
• Ensure Accessibility: Accommodate the accessibility needs of your guests, such as mobility restrictions or dietary requirements. Modify activities or provide suitable alternatives to ensure that everyone can participate and feel included.
• Create a Positive Environment: Foster a positive and inclusive atmosphere where all guests feel welcomed and respected. Encourage interaction and mutual respect among the group, creating a supportive environment for everyone to thrive.
• Exceed Expectations: Strive to exceed your guests’ expectations by going the extra mile. Surprise them with little touches, personalized gestures, or unexpected experiences to create a lasting impression of satisfaction and delight.

Remember, ensuring guest safety and satisfaction requires careful planning, effective communication, and a responsive approach. By taking proactive measures, prioritizing their well-being, and aiming to exceed their expectations, you can provide a exceptional experience that leaves your guests happy, fulfilled, and eager to recommend your services.

Maintaining Professionalism and Ethics

As a tour guide, maintaining professionalism and ethical standards is crucial for building trust with your guests and ensuring a positive experience. Upholding a high level of professionalism and ethical conduct not only reflects positively on you but also contributes to the reputation of the entire tourism industry. Here are some key principles to guide your behavior:

• Expertise and Knowledge: Continuously update and expand your knowledge about the destinations you guide in, including history, culture, and current affairs. Be well-informed and able to provide accurate and insightful information to your guests.
• Respect for Cultural Sensitivities: Show respect for the culture, customs, and traditions of the destinations you operate in. Promote responsible tourism practices that preserve and celebrate the local heritage, environment, and communities.
• Professional Appearance and Conduct: Present yourself in a professional manner by dressing appropriately and maintaining a neat appearance. Demonstrate professional behavior by being punctual, attentive, and responsive to your guests’ needs.
• Confidentiality: Respect the privacy and confidentiality of your guests. Do not disclose personal or sensitive information without proper consent. Safeguard any information obtained during the tour to maintain confidentiality and trust.
• Honesty and Integrity: Be honest and transparent in your interactions with guests. Provide accurate information, including pricing, expectations, and potential risks. Do not engage in misleading practices or make false claims that may compromise guest trust.
• Empathy and Inclusivity: Treat all guests with respect, regardless of their background, nationality, or beliefs. Foster an inclusive and welcoming environment, ensuring that everyone feels valued and included.
• Conflict Resolution: Handle conflicts or disagreements with professionalism and diplomacy. Listen to all parties involved, seek understanding, and work towards a fair resolution. Maintain composure and remain neutral when mediating disputes.
• Environmental Responsibility: Be mindful of the impact your tours may have on the environment. Promote sustainable practices such as reducing waste, respecting wildlife and natural habitats, and encouraging responsible behaviors among your guests.
• Accountability: Take responsibility for your actions and mistakes. Address any guest concerns or complaints promptly and professionally. Learn from feedback and strive to continuously improve as a tour guide.
• Compliance with Legal and Ethical Standards: Familiarize yourself with and adhere to local laws, regulations, and industry guidelines. Avoid engaging in any illegal or unethical activities that could tarnish your reputation and that of the tourism industry.

Maintaining professionalism and ethics ensures that you provide a trustworthy and reputable service. By practicing these principles, you not only enhance the guest experience but also contribute to the sustainable development of the tourism industry.

Enhancing Knowledge and Expertise

As a tour guide, continuously enhancing your knowledge and expertise is crucial for staying ahead in the ever-evolving world of adventure tourism. By deepening your understanding of destinations, honing your skills, and staying up-to-date with industry trends, you can provide a higher level of service and enrich the experiences of your guests. Here are some strategies to enhance your knowledge and expertise:

• Continual Learning: Embrace a lifelong learning mindset by seeking opportunities to expand your knowledge. Read books, articles, and travel guides about the destinations you guide in. Attend seminars, workshops, and conferences to stay informed about the latest industry developments.
• Destination Familiarization: Explore your guiding destinations extensively. Visit different sites, engage with locals, and immerse yourself in the culture. This firsthand experience will not only deepen your knowledge but also allow you to share enriching stories and insights with your guests.
• Seek Feedback from Guests: Regularly seek feedback from your guests to understand their perspectives and areas for improvement. Use their insights to address any shortcomings and refine your guiding techniques. Actively engage in conversations with your guests to learn from their experiences and gather valuable feedback.
• Network and Collaborate: Connect with other tour guides, travel professionals, and industry experts. Join professional associations or online communities to exchange ideas, insights, and best practices. Collaborate with fellow guides on joint projects or share knowledge through mentorship programs.
• Develop Specialized Skills: Consider developing specialized skills or expertise in specific areas of interest. This could include gaining certifications in wildlife conservation, cultural heritage, or adventure activities. This specialized knowledge will enhance the uniqueness and quality of your tours.
• Technology and Digital Skills: Embrace technology and develop digital skills relevant to your role. Utilize online resources, apps, and platforms to enhance your guiding capabilities. Stay updated with social media trends to effectively market and promote your tours to a wider audience.
• Language Acquisition: Learn additional languages to expand your communication capabilities with a wider range of guests. Being able to speak the language of your guests builds rapport and allows for a more immersive experience.
• Keep Up with Industry News: Stay informed about the latest industry news, travel trends, and sustainability initiatives. Subscribe to industry publications, follow reputable blogs, and engage with industry influencers and experts on social media platforms.
• Engage in Cultural Exchange: Immerse yourself in cultural exchange opportunities to gain firsthand knowledge about different cultures, traditions, and customs. This can be achieved through volunteer work, homestays, or participating in local community activities.
• Reflect and Evaluate: Set aside time for self-reflection and evaluation. Assess your strengths and areas for improvement as a guide. Regularly reassess and update your tour itineraries, activities, and delivery techniques to ensure they meet the changing needs and expectations of your guests.

Remember, the pursuit of knowledge and expertise is a lifelong journey. By embracing continuous learning, seeking feedback, and connecting with others in the industry, you can enhance your guiding skills and provide exceptional experiences for your guests.

Marketing and Promoting Your Tours

Effective marketing and promotion are essential for attracting clients and growing your tour guiding business. By utilizing various marketing strategies and channels, you can reach a broader audience and showcase the unique experiences you offer. Here are some key tips for marketing and promoting your tours:

• Create a Compelling Website: Develop a professional website that showcases your tours, highlights your expertise, and provides easy access to information and booking options. Ensure that your website is visually appealing, mobile-friendly, and optimized for search engines.
• Utilize Social Media: Leverage social media platforms such as Facebook, Instagram, and Twitter to promote your tours. Share engaging content, including stunning photos, videos, and captivating stories. Interact with your audience, respond to comments, and use relevant hashtags to increase visibility.
• Partner with Travel Agencies and Hotels: Collaborate with local travel agencies, hotels, and accommodations to establish mutually beneficial partnerships. Provide them with detailed information about your tours and offer commission-based referrals to attract potential clients.
• Create Compelling Content: Publish informative and engaging content relevant to your tours on your website, blog, or social media platforms. This can include destination guides, travel tips, and personal stories that highlight the unique experiences you offer. Optimize your content with relevant keywords to improve search engine visibility.
• Offer Special Promotions and Packages: Create exclusive promotions, discounts, or package deals to attract new clients or encourage repeat bookings. Collaborate with local businesses to offer unique add-ons or experiences as part of your tours.
• Collect and Showcase Testimonials: Encourage your satisfied guests to provide testimonials and reviews of their experience. Display these testimonials on your website and social media platforms to build trust and credibility with prospective clients.
• Attend Travel Exhibitions and Events: Participate in travel exhibitions, fairs, and conferences to showcase your tours and network with potential clients and industry professionals. Distribute brochures, business cards, and promotional materials to leave a lasting impression.
• Build Relationships with Travel Bloggers and Influencers: Collaborate with travel bloggers, influencers, and vloggers who align with your target audience. Offer them complimentary experiences in exchange for honest reviews, social media exposure, or collaborative content creation.
• Optimize for Search Engines: Implement search engine optimization (SEO) strategies to improve your website’s visibility in search engine results. Research relevant keywords and incorporate them into your website content, meta tags, and headlines.
• Provide Excellent Customer Service: Deliver exceptional customer service throughout the entire guest experience. Respond to inquiries promptly, provide detailed information, and be attentive to guest needs. Word-of-mouth referrals and positive reviews can be powerful marketing tools.

Remember, marketing and promoting your tours require a multi-channel approach. Continuously assess the effectiveness of your marketing efforts, monitor analytics, and adjust your strategies accordingly. With a targeted marketing plan, you can attract more clients and position yourself as a trusted and sought-after tour guide in the industry.

Becoming a successful tour guide in the adventure tourism industry requires a combination of knowledge, skills, and a genuine passion for travel and exploration. By meeting the requirements and qualifications, researching and planning captivating tours, effectively communicating with guests, and building rapport with them, you can ensure memorable experiences. Handling difficult situations, prioritizing guest safety and satisfaction, maintaining professionalism and ethical standards, enhancing your knowledge and expertise, and implementing effective marketing strategies are all integral to your success as a tour guide.

Remember that continuous learning, adaptability, and a commitment to providing exceptional service are key. Embrace new technologies, stay informed about industry trends, and constantly seek to enhance your knowledge and skills. By creating engaging tours, fostering positive connections with guests, and promoting your services effectively, you can attract clients and build a strong reputation within the industry. Through professionalism, ethical conduct, and a genuine love for adventure, you can create unforgettable experiences and become a sought-after tour guide.

So, embark on this exciting journey with a mindset of constant improvement and a dedication to delivering exceptional adventures. As you guide your guests through remarkable destinations, remember that you have the power to inspire, educate, and create memories that will last a lifetime.

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• I am a Tour Guide coming to New Zealand with a Tour Group

Knowledge base articles

• How do I get a New Zealand passport?
• Providing full birth certificates with applications
• Are there any special rules for Australian citizens and residents?
• Travelling to New Zealand on business
• Skilled Migrant Category - removal of section 49(1) conditions
• What is an 'open work visa', and how do I get one?
• If I get a resident visa, how long do I have to move to New Zealand?
• What can be used as evidence of residence status?
• What is the visa status of a child born in New Zealand?
• Can I add my newborn child to my existing visa application?
• What can be used as evidence of work experience?
• Will I lose my New Zealand residence status if I travel abroad?
• What Fiji travel documents will Immigration New Zealand Suva Branch accept?
• Information for visitors travelling without a visa
• How do I obtain a New Zealand passport or citizenship?
• Can I enter New Zealand on a one-way ticket?
• Information on DNA testing

If you are a tour guide or leader and you will be working while you are in New Zealand, you will need to apply for a Specific Purpose Work Visa before you arrive. 

Specific Purpose Work Visa

Working is any activity resulting in gain or reward, including any form of payment or benefit that can be valued in terms of money, such as board and lodging, goods (e.g., food or clothes) and services (e.g., transport).

If you are granted such a Specific Purpose Work Visa, it will generally be endorsed with multiple journey conditions. This will allow you to travel to New Zealand multiple times for the duration of your visa with one month stay each visit.

The following durations will generally apply:

• If your employment is ongoing - 3 years multiple journey visa with one month stay per visit (or as appropriate).
• If the employment is for a limited time – duration that is appropriate to the length of employment with one month stay per visit (or as appropriate). 

If you are a tour guide who is a Chinese national, you may be able to apply under the China Special Work Category. You can apply from within New Zealand if you hold a valid work or student visa.

China Special Work Visa

If you are coming to New Zealand as a Tour Escort which is different to a Tour Guide, you are able to apply for a Tour Escort Visitor Visa.

Tour Escort Visitor Visa

How to Start a Travel Agency in New Zealand

By Lilly Falcon

Updated on March 9, 2021 Reading time: 5 minutes

This article meets our strict editorial principles. Our lawyers, experienced writers and legally trained editorial team put every effort into ensuring the information published on our website is accurate. We encourage you to seek independent legal advice. Learn more .

Plan Your Business

• Choose Your Business Model and Structure 

Choose a Location for Your Travel Agency

• Set Up Your Business 

Promote Your Business Online

• Know Your Legal Rights and Obligations   

Key Takeaways

Travel agents handle every aspect of their customers’ travel needs, from booking airline tickets to accommodation and tours at their destination. As a travel agent, you can sell to consumers or retailers. This choice will influence your entry requirements into the industry. You can get your travel agency off the ground with minimal resources and you can even operate it from home. However, this industry is highly competitive in New Zealand, which may be your highest barrier to entry. It is essential to create a business plan to inform and guide your decisions. This article will discuss:

• the steps to establish a travel agency in New Zealand;
• some of your legal and tax obligations; and
• how to promote your business online to attract more customers.

Travel agents can operate at a retail or wholesale level. A wholesaler sells airline tickets, accommodation and tours to retail travel agents. Retailers have no specific entry requirements in New Zealand . W holesalers, on the other hand, generally need a qualification such as a degree or National Certificate in Travel . They also need relevant retail experience. 

I n a competitive industry like travel, it is crucial to define how you will differentiate yourself from your competitors. You can do this by finding a niche in the marketplace and narrowing down your: 

• service offering; and 
• target segment. 

Once you test and settle on a winning idea, it is good practice to explain your value proposition in a business plan. This document: 

• allows you to demonstrate the financial feasibility of your business to potential investors; and 
• helps you make strategic management decisions. 

The essential sections of a travel agency business plan should include:

• your service offering;
• an analysis of the market and the segments you will target;
• your business strategy and implementation;
• management and operation strategy for key functional areas; 
• your employment needs; and
• financial forecasts for a minimum period of twelve months (projected cash flow and profit and loss, sales forecasts, break-even analysis and business ratios). 

Choose Your Business Model and Structure 

Starting a travel agency can be relatively inexpensive. Y ou can get your business off the ground with limited staff and capital. For instance, your larger setup expenses will be on market research and branding and marketing. 

This means that you can choose to structure your business as a sole trader to keep things simple. However, if you have plans to grow your agency in the near future, it may be a good idea to consider a more financially secure structure such as a company. There are various considerations to keep in mind when you make this decision.

Given the competitive nature of the industry, you can maximise your chances of success by joining a franchise network. This will give you access to an established brand, processes and booking system.

If you operate an online travel agency with limited staff, you can save on startup costs by operating your business from home. F or example, you can reduce your tax liability at the end of the year. However, you may need to comply with local zoning regulations. Further, if you employ staff, you must fulfil your legal obligations towards your employees, relating to: 

• employment; and 
• health and safety.

If you decide to operate a retail business from an office location, it is important to analyse your catchment area before committing to a lease. A catchment analysis allows you to identify: 

• the socio-demographics of the people who live within the vicinity of this location; 
• how far your potential customers are prepared to travel; and 
• pricing and promotions that will help you drive foot traffic.

Set Up Your Business 

There are a number of key steps that you need to take when setting up a business in New Zealand. These include: 

• choosing your business name; 
• protecting your intellectual property;
• registering your business and get an NZBN number;
• getting insurance for your business;
• getting an IRD number for your business; 
• registering for GST;
• understanding your employment obligations; and 
• designing health and safety policies. 

When planning their travel, your potential clients will do most of their research online, unless you are planning to target an older demographic. Therefore, you will need to develop a strong online presence for your travel agency. The first step is to understand who your potential clients are and how they behave throughout their purchase journey. 

For example, if you are targeting a wide range of potential customers in the travel industry, you may want to break your customers up into smaller segments, such as: 

• uni students; 
• young professionals;
• families; and
• couples without kids. 

You need to gather sufficient data about your buyer personas, because this will guide your online marketing strategy, from your choice of channels to how you communicate with them. 

Your Marketing Strategy and Technology

To promote your travel agency online you need a website with a reliable booking system that clearly outlines your service offering and makes it easy for your potential customers to get the information they are looking for. If you have a local business, it is also beneficial to set up a Google My Business listing that indexes your business contact details and includes a link to your website. 

You should budget for 5% to 15% of your total revenue towards your marketing activities every year. A significant part of this spend often goes towards attracting potential customers to your website. To do this successfully, you will need to produce high-quality content and invest in paid advertising.

Depending on your target audience demographics, your marketing channel mix should include at least: 

• a blog; 
• an Instagram and Facebook account; and 
• a customer relationship manager (CRM). 

Your blog, for example, should answer the most common questions your potential customers research throughout their buyer journey. You could also offer:

• a wide range of travel tips; or
• outline the perfect itinerary for your readers.

On the other hand, your Instagram account could provide your audience with visual content, such as travel inspiration and beautiful images of the destinations they would like to visit.

You should record your key information about your leads and customers in your CRM. This allows you to analyse their demographics and purchase behaviour, as well as communicate with them (if they give you permission to do so) throughout their buyer journey. 

For example, your email comms strategy should include at least: 

• a welcome email; 
• a monthly newsletter; 
• an abandoned cart or quote reminder; and 
• personalised offers. 

Know Your Legal Rights and Obligations   

There are several legal considerations you need to think about before opening the doors of your travel agency, including:

• that your payment terms should balance your clients’ and your business needs, for example, customers pay a 15% deposit upfront, with the balance due in 30 to 60 days prior to departure;
• the need to inform your customers of how you will collect, use, disclose and store their personal information and have a privacy policy in place;
• asking your customers to provide you with a copy of their insurance policy if they want to organise it themselves;
• whether your cancellation policy will allow you to minimise your losses without affecting your customers’ satisfaction; and 
• whether to include disclaimers and limitations of liability in your terms and conditions, such as limiting your responsibility for any immigration issues.

From creating a business plan to developing your marketing strategy, there are a number of key startup tasks to complete before opening the doors of your travel agency. These include: 

• creating a business plan to help you validate your business idea; 
• choosing your business model and location; 
• deciding on a business structure and registering your business;
• getting an IRD number for your business and determining your tax obligations; and
• understanding your legal rights and obligations. 

Most of these tasks are relatively easy and you can do many of them online using the New Zealand Government’s tools. However, it is important to get these steps right so that you do not violate your legal obligations. If you need help with the legalities of getting your travel agency off the ground, contact LegalVision’s business lawyers on 0800 005 570 or fill out the form on this page.

To start your own travel agency, start by selecting a service offering, narrowing your target segment and planning your business strategy. Then, you’ll need to choose your business structure and register your business with an NZBN and IRD number.

One of the best places to promote your business is online, through digital marketing. This is because the majority of your potential customers will research their trip on the internet. You should create a blog to write about travel experiences and post on social media to promote desirable travel destinations. Think about ways to differentiate yourself. Will you offer great service and the best options for travel? Or perhaps you can provide the best deals on tour packages in the south pacific?

There are a range of startup costs associated with opening a travel agency. However, you can reduce your costs by operating your business from home. This is a viable option for new, online agencies with a small team. Depending on your business plans and marketing strategies, your startup costs for a small agency may range from $4,000-$25,000.

When you start your travel agency, you will need to consider your business registration, employment contracts and service agreements with your customers. Importantly, you must think about your payment terms, collection and use of personal information, insurance, cancellation policies and disclaimers of liability.

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• Careers Guide

How To Become A Tour Guide In Australia: A Complete Guide

  By OzStudies Editorial Team

Last Updated: 28 Mar 23

Are you good at the art of storytelling and possess impressive social skills? Then, a tour guide job could be the perfect profession where you can live your dream.

A tour guide escorts tourists around areas of interest. It informs them about interesting facts and engaging information about a place.

Travel agencies look for qualified tour guides with a degree or certification in science, ecotourism, or related subjects. A Vocational Education and Training (VET) in tourism and first-aid qualification will help secure an entry-level job in this profession.

Have you decided to pursue this career but need help figuring out where to start? Read this comprehensive guide to learn how to become a tour guide in Australia, including the education requirements, if you need a degree, job opportunities, if you need a license, salary, and much more.

1. Who Is A Tour Guide?

Tour guides accompany groups on sightseeing trips at monuments, natural attractions, or any other place of interest within a specific country, city, region, area, or site.

They share insightful information about the tourist locations' history, archaeology, artworks, environment, and culture.

Based on the tour requirement, they organise accommodation, arrange travel and entry tickets, provide first aid, drive vehicles, and carry the tourists' luggage.

A tourist guide comes across different categories of tourists, such as sports, leisure, recreation, ecotourism, religious, educational, and cultural.

2. Reasons To Become A Tour Guide In Australia

Australia is among the most preferred countries to make a career in tourism. The country boasts splendid scenery, a vast historical background, and a rich cultural heritage that captivates almost everyone who visits the place.

Let us explore a few more compelling benefits of why a tour guide could be your best career decision:

You can make a living while pursuing your passion and interests. One of the most significant advantages is getting paid to travel to your dream destination.

The expansive and unique landscape of the country attracts sightseers from varying cultural backgrounds. This gives a beautiful opportunity to meet new people and learn about their culture.

Suppose you possess excellent storytelling skills and enjoy educating people about the lesser-known facts about a place. In that case, the job could bring you a lot of joy. 

You gain in-depth knowledge about a place by spending a lot of time learning about it. Thus, the tour guide job makes you an expert on a tourist spot's culture, architectural styles, artworks, and fun historical facts.

The job of a tour guide is not a typical 9 to 5 office job. You can define your work hours that match your lifestyle.

While at work, a tour guide takes on many roles, such as a  travel agent ,  historian ,  accountant ,  event manager , therapist, issue resolution manager, currency expert, and a  great public speaker . These are in-demand skills that greatly help in any career you pursue.

Besides living your dream, you become a part of someone else's happiest holiday remembrances.

A career as a tour guide is a gratifying and exhilarating way to pursue your love for travel. You learn and share your knowledge of the world with people.

3. What Are The Responsibilities Of A Tour Guide In Australia?

A tour guide in Australia performs the following tasks and duties:

Meet and greet tourists/tour groups on their arrival and give them a brief introduction about yourself 

Organise pre-arranged stay at the hotel and commutation for tour members 

Stay in contact with transportation agencies to plan and organise accommodation for different travel destinations.

Manage tour activities such as sightseeing, visits to restaurants/ shops, cruises, train rides, white water rafting, hiking, and bushwalking

Research the indigenous culture of Australia and share it with the tour members

Plan and schedule travel itineraries and conduct tours

Arrange entry to tourist destinations

Answering queries, providing commentaries, issuing tour brochures and literature, showing AV presentations, and explaining procedures to tour members at different locations. 

Prepare and keep written records of daily attendance and activities and perform administrative work.

Resolve issues related to faulty booking, lost luggage, or sickness

Provide first aid whenever required. Make sure tour members are safe and comfortable throughout the tour.

4. What Skills Do You Need To Become A Tour Guide In Australia?

To become a successful tour guide, you need thorough knowledge, physical capabilities, and social skills to cover the various aspects of this profession.

Here are a few Must-Have traits and attributes in a budding tour guide:

Strong social skills

Understanding

Impressive communication and negotiation skills

Physically fit

Adaptable 

Professional public speaking skills

Responsible

Understand and accept different cultures

Excellent knowledge of touring areas in Australia 

Logical thinker

Problem solver

Able to work under challenging conditions

5. Necessary Qualifications To Become A Tour Guide In Australia

You don't need formal training and qualifications to become a tour guide in Australia.

Many employers provide informal on-the-job training to entry-level professionals.

Here is how you can qualify for a tour guide job in Australia:

At least 18 years of age

Must have  completed Year 10

Must have a First Aid qualification

A relevant experience in the tourism or hospitality sector is beneficial. Either get a  VET  course and certification in tourism or attend a  traineeship or apprenticeship  to improve your chances of gaining entry to this profession.

TAFE colleges  and other registered training organisations in Australia offer Certificates II and III in Tourism and Certificate III in Guiding. They help build your foundation and help you get started in this industry.

To seek employment in tour companies specialising in ecotourism, you should complete a degree/diploma. These should focus on science, ecotourism, or any other related field.

6. Steps To Become A Tour Guide In Australia

You can become a tour guide without any formal educational requirements.

However, having qualifications and experience in the tourism industry and customer service will be an added benefit to pursuing this career.

Step 1: Get Qualified

You can maximise your hiring chances by getting certified or earning a degree.

Complete a tour guide course such as  Certificate III  in Tourism or Certificate IV in Tourism from a nationally recognised training school.

You can also gain an introductory knowledge of the tourism industry and tour guide role via traineeships and apprenticeships. After completing formal training with the employer, a trainee obtains a nationally recognised qualification.

There is a high demand for tour guides fluent in many languages, such as French, Japanese, Korean, and Italian. Learning a foreign language can be advantageous to get the first job.

Step 2: Research Tour Operators

Find a tour operating agency that matches your areas of interest, such as historical tours, nature tours, religious tours, and your preferred audience. For example, a slow-paced tour with a mature audience or a fast-paced, non-stop city hopping with young people.

Assess what skills, expertise, qualifications, and experience different travel agencies require in Australia.

Learn about their selection criteria and the type of training, pay package, and other perks they provide to their employees.

Advanced preparedness before reaching out to companies will improve your chances of job success.

Step 3: Creeate an Impressive  Resume

Craft a perfect application demonstrating your passion for learning, optimistic outlook, determination, and hard work. 

Your application letter and  CV  should be relevant to the company and the  job you are applying for . List your professional travel-related experiences and knowledge about the culture, history, and part of Australia.

Highlight any past or present experiences where you had contributed to a team, performed under pressure, and knew any foreign language. All this will give you a competitive edge over your competitors.

Step 4: Interview Preparation

Before  going for the interview , it is good to learn about the questions the employer has asked in past interviews. 

This knowledge will help you prepare for similar interview questions that will, in turn, instil confidence within you.

7. Relevant Certifications To Pursue A Tour Guide Career In Australia

Completing accredited tour guide courses in  Melbourne  and throughout Australia is advantageous as they help increase the employability of aspiring tour guides. These courses serve as a ticket to work as a tour guide in the exciting world of travel and tourism.

Students gain skills and confidence to lead tour groups on unforgettable Australian tours while ensuring high safety and guidance. 

The 1-year certification programs cover several aspects of a tour guide job. These include communication, forming, delivering commentary, conducting group activities, building regional knowledge, Australian native cultural heritage, and customer service.

Undergoing accredited tour guide courses online provides direct pathways into jobs in the tourism industry.

Certificate II in Tourism

TAFE Queensland

North Regional TAFE

Central Regional TAFE

Certificate III in Tourism

TAFE South Australia

TAFE International Western Australia

South West TAFE

Certificate IV in Tourism - South West TAFE

Location:  Warrnambool

Study mode:  Full-time, On Campus, Online

Duration:  8 weeks

8. Working Conditions For A Tour Guide In Australia

A tour guide profession is ideal for people who enjoy travelling, being amidst crowds, and being skilled at multitasking. Though the job is distinctive and fun-filled, it can sometimes become challenging and hectic.

Gaining knowledge of a tour guide job is necessary before you apply for a tour guide job in Australia.

Physical Requirements of A Tour Guide

As a tour guide, you must remain on your feet for a prolonged duration. During work hours, a tour guide usually stands or walks most of the time.

Thus, a tour guide has to be physically fit and healthy to cope with the needs of this physically demanding job. You should also be comfortable working "outdoors" and at high altitudes for extended periods.

This is not a 9-to-5 traditional job. You may often be required to work in shifts, evenings, weekends, and public holidays based on the tourist spot's availability and the tour members' preference.

While on the job, people will test you in several areas, such as patience, stress management, physical strength, pressure handling, and organisational abilities. 

You have to answer numerous visitors' queries, resolve problems, and move baggage between places without getting stressed, tired or impatient.

A tour guide is not purely an indoor job; you guide visitors in art museums, ancient buildings, cultural centres, etc. 

It involves spending a substantial time outdoors leading travelling tours of towns, theme parks, sporting facilities and cities and executing visits to monuments.

If appointed to manage a travelling tour, you must be willing to travel to distant locations and stay away from home for some days to even weeks or months.

Nature of Employment

Being a tour guide, you enjoy flexible working arrangements. The job allows you to work full-time, part-time, or even self-employed to maintain a work-life balance.

Accessories and Travel Gears

A tour guide often carries microphones, maps, AV gear, guidebooks, and video cameras, to show tourist spot-related pictures or videos to tour members.

They also use commentary notes for their use and information booklets for visitors. A tour guide may have to drive a vehicle, set up campsites, and cook in case of long trips.

Tour guides must wear unique clothing (as decided by the employer) that safeguards them against rough weather conditions and support them while walking, hiking, and other activities during the tour.

9. Job Prospects Of A Tour Guide In Australia

The Australian tourism industry is a flourishing sector. The country receives a million international tourists annually from around the world. Furthermore, the presence of many hotspots across the country translates into enormous job opportunities in the tourism sector.

Therefore, tour guide jobs in Australia offer excellent job stability and security and indicate robust growth in the future. The average full-time tour guide's salary in Australia is $54,105.

Here is a list of potential career paths for tour guides, along with their weekly earnings in Australia:

Junior Roles

Hiking Guide - $960 per week

Outdoor Adventure Guide - $960 per week

Tour Adviser - $960 per week

Tour Coordinator - $960 per week

Intermediate Roles

• Tour Guide - $1,150 per week

An entry-level tour guide with 1 to 3 years of experience draws an average annual salary of $40,172. A senior-level tour guide with over eight years of experience makes an average yearly salary of $52,411.

10. Employment Opportunities For A Tour Guide In Australia

Tour guides cater to both domestic and international visitors. As local guides, they assist visitors by showing them tourist city attractions. As international travel guides, they travel with visitors to foreign locations.

Tours are in cities, regions, ancient landmarks, natural attractions, or any public place of interest. When considering the seasonal nature of employment, most travel guides work part-time or on contract. 

Tour guides who  work as self-employed  work as tour managers, tour guide trainers/supervisors, tour operators, etc. 

11. FAQ's On A Tour Guide Career In Australia

What Documents Are Needed To Work as A Tour Guide In Australia Legally?

A National Police Check, 

A Working with Children Check and 

A First Aid training certificate

Work permits and passport

How To Become a Tour Guide In Europe?

Get Qualified

You must learn about the qualifications required to work as a European tour guide. Get a Certification or university degree in tourism or related fields.

Learn The Language

You need to have a good command and fluency in the language spoken in the European nation.

Get Knowledge About Europe

The continent of Europe is vast, with nearly fifty countries. To become a successful tour guide, you need to get familiar with the popular tourist destinations in these countries.

Get knowledge of the continent's language, history, food, culture, politics, economy, geography, flora, and fauna.

Learn about its geological condition, culture and history, and the likes and dislikes of localities and international European visitors. Get a first-aid certificate to prove your capability in dealing with emergencies.

The next step after becoming qualified is to choose the right touring company that suits your personality and organises the type of tours you are passionate about.

Once you find the right company, keep applying for jobs till you get a break in your dream job.

Be confident while selling your skills, which are vital to successfully running a tour. Showcase any professional talents and experiences like performing under pressure, proficiency in the relevant language, teamwork abilities, and academic knowledge that show you the most suitable candidate for the job.

What Things Should A Tour Guide Carry at Work?

Following are the essential gear and accessories for any tour guide:

Compact first aid box

A handy weapon when travelling to a wildlife sanctuary

What Tasks Should A Tour Guide Undertake Before Commencing A Tour?

Plan a tour in advance

Educate tour members about health and safety information, and time management

Carry the right gear and equipment based on the nature of the tour

Design the structure of the tour and prepare the right strategy to execute it

How Do You Benefit From The Services of A Tour Guide?

Hiring a private tour guide can benefit you under the below conditions: 

When you have to cover more places in less time

When you plan to visit a risky or disordered site

When you are visiting a crowded place, in such cases, a tour guide can assist you with tricks and tips to avoid the crowd and reach the destination safely.

When you plan to visit a foreign country but do not understand the language 

When you have no idea of the safe and hygienic dining place

To avoid the hassle of booking tickets, accommodation, timing reservations, and more.

When you plan to stay longer at a place, in such cases, a tour guide or private guide can help reduce your living cost.

To enjoy yet stay safe from unexpected incidents during an adventure trip.

During visits to specific religious places, entry to a foreigner isn't allowed. Under such circumstances, a tour guide can negotiate with the in charge/officer to get you access. 

If you want to gain a detailed understanding of the history or culture of any place

You are hesitant to travel alone to an entirely new place and look for guided assistance and security.

12. Conclusion

Working as a tour guide is fun, exciting, and satisfying. Waking up in a new city every other day is a rewarding experience. The sense of pleasure and happiness you derive by assisting visitors in making their travel enjoyable makes the job worth pursuing.

If you have decided this is your life, don't wait and get qualified to make a successful start in the tourism industry.

Useful Links to Explore:

• English Language Requirements for Australia
• Cultural differences you may experience in Australia
• How to find Part-Time work as a Student in Australia
• Seven Tips for Students on a Budget in Australia
• How to get a Scholarship to Study in Australia
• Driving in Australia as an International Student
• How to change your Course or Institute in Australia
• The Benefits of a Professional Year Program (PYP)
• A Complete Guide to Study in Australia
• Types of Education in Australia
• What to Study in Australia?

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Wells Fargo Championship: How to watch Round 1, featured groups, live scores, tee times, TV times

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Here's everything you need to know to follow the action.

HOW TO FOLLOW (all times ET):

Television:

• Thursday-Friday: 2-6 p.m. (Golf Channel)
• Saturday-Sunday: 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS)
• 'Live on the Range,' this Wednesday, 11:30 a.m.-1 p.m.: Get up close and personal with your favorite PGA TOUR stars as they dial in their game ahead of the 2024 Wells Fargo Championship during PGA TOUR Live's "On the Range." Tune in this Wednesday for expert analysis, Golfbet previews, DraftKings betting insights, player interviews and more.
• 'PGA TOUR Originals: Greatness Has a Home – The Wells Fargo Championship': Tune in this Saturday from 2:30-3 p.m. on CBS for a look at the illustrious legacy of Quail Hollow Club with a focus on its two decades as the host venue for the PGA TOUR's Wells Fargo Championship. Hosted by CBS Sports’ Jim Nantz, the show highlights the origins of Quail Hollow Club and relives pivotal moments on and off the golf course as one of the TOUR's premiere proving grounds for golf's biggest stars.

PGA TOUR LIVE:

PGA TOUR LIVE is available exclusively on ESPN+

• Main feed: Primary tournament-coverage featuring the best action from across the course
• Marquee group: New “marquee group” showcasing every shot from each player in the group
• Featured groups: Traditional PGA TOUR LIVE coverage of two concurrent featured groups
• Featured holes: Combination of par 3s and iconic or pivotal holes

PGA TOUR Radio on SiriusXM and free on PGATOUR.COM/liveaudio :

• Thursday-Friday: 12-6 p.m. (1-7 p.m. Thursday)
• Saturday-Sunday: 1-6 p.m.

Featured Groups (all times in ET)

Main Feed Group

• 12:39 p.m.: Rory McIlroy, Tom Kim, Max Homa (1st tee)

Marquee Groups

• 11:22 a.m.: Shane Lowry, Wyndham Clark, Xander Schauffele (10th tee)
• 11:33 a.m.: Collin Morikawa, Rickie Fowler, Jordan Spieth (10th tee)
• 11:11 a.m.: Brian Harman, Jason Day, Patrick Cantlay (10th tee)
• 12:28 p.m.: Hideki Matsuyama, Sahith Theegala, Viktor Hovland (1st tee)

Featured Holes

4 (par 3), 6 (par 3), 14 (par 4), 17 (par 3)

• 11:33 a.m.: Rory McIlroy, Tom Kim, Max Homa (10th tee)
• 12:17 p.m.: Shane Lowry, Wyndham Clark, Xander Schauffele (1st tee)
• 12:28 p.m.: Collin Morikawa, Rickie Fowler, Jordan Spieth (1st tee)

Featured Groups

• 11:22 a.m.: Hideki Matsuyama, Sahith Theegala, Viktor Hovland (10th tee)
• 12:06 p.m.: Brian Harman, Jason Day, Patrick Cantlay (1st tee)

Power Rankings: Wells Fargo Championship

The First Look: Wells Fargo Championship

Ludvig Åberg withdraws from Wells Fargo Championship

The double meaning of Wyndham Clark’s dream year

Inside the Field: Wells Fargo Championship

Scottie Scheffler to miss Wells Fargo Championship

Purse breakdown: Wells Fargo Championship

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• Job profiles
• Travel Agent/Adviser

Travel Agent/​Adviser

Māngai whakarite haerenga/​kaitohutohu whakarite haerenga.

Alternative titles for Travel Agent/Adviser - How to enter the job:

• Travel and Information Consultant
• Travel Broker
• Travel Wholesaler

Travel agents/advisers provide information about tourism attractions, sell travel, accommodation, tours and attractions, do ticketing, and process payments.

Travel agents/advisers usually earn

$48K-$55K per year

Senior travel agents/advisers with experience and extra responsibilities usually earn

$55K-$100K per year

Source: Trade Me Jobs, 2017.

Job opportunities

Length of training

<1 year of training usually required.

Vocational Pathways More

• Services industries

About the job

Pay for travel agents/advisers varies depending on experience and employer.

• Travel agents/advisers usually start on the minimum wage or a little more.
• After five years travel agents/advisers can earn up to $55,000 a year.
• Senior travel agents/advisers and travel wholesalers with more than five years' experience can earn up to $100,000 or more (including bonuses or commissions).

Travel agents tend to earn a low base salary, and receive commission and bonuses based on their sales.

Source: Trade Me Jobs, 'Salary Guide', 2017.

• PAYE.net.nz website - use this calculator to convert pay and salary information
• Employment New Zealand website - information about minimum wage rates

(This information is a guide only.  Find out more about the sources of our pay information )

What you will do

Travel agents/advisers may do some or all of the following:

• give advice on travel or holiday plans, accommodation, transport, and places of interest
• book accommodation, transport, tours and cruises
• advise clients about visas, passports and insurance
• prepare itineraries, issue tickets and collect payments
• organise and book conferences.

Skills and knowledge

Travel agents/advisers need to have knowledge of:

• New Zealand's and other countries transport systems, accommodation and tourist attractions
• computer reservation systems
• airline routes, alliances, and safety and security regulations
• passport and visa requirements, travel insurance and foreign currencies
• current affairs, including areas where travel may be dangerous.

Working conditions

Travel agents/advisers:

• usually work regular business hours, but may have to work long hours and weekends, or be on call
• work in travel agencies and offices, from their home, or in tourist information centres
• may take familiarisation trips within New Zealand or overseas.

What's the job really like?

Jessica strawbridge.

Travel Agent

Travel agent work has its rewards and challenges

Travel agent Jessica Strawbridge got to book her own honeymoon. "We went to Fiji and it was brilliant! We did get some really good agent's rates. That makes a huge difference."

However, most of Jessica's trips are for work – and they are hard work. When she's sent to check out accommodation, Jessica may be away for five days, visiting up to six hotels each day.

"All the hotels start meshing into one. You’re trying to think, 'Was it that one? That one?' "

Attention to detail essential

"The smallest mistake can absolutely ruin somebody's perfect holiday, so we really need to make sure we have the correct time for their flights, the right dates for the accommodation. Missing one little thing can mean a lot of money that we have to pay, because we've made a mistake. That attention to detail means we have to be here longer in the evenings sometimes."

How to enter the job

Entry requirements.

There are no specific entry requirements to become a travel agent/adviser as skills are learned on the job.

Travel wholesalers generally require a travel qualification, such as a degree or New Zealand Certificate in Travel, and relevant experience at a retail or wholesale travel company.

Secondary education

No specific secondary education is required for this job, but English, maths, geography and languages to at least NCEA Level 2 are useful.

For Year 11 to 13 learners, trades academies and the STAR and Gateway programmes are good ways to gain relevant experience and skills.

Personal requirements

Travel agents/advisers need to be:

• skilled in sales and customer service
• good at listening, and understanding of their clients' needs
• able to relate to people from a wide range of cultures
• enthusiastic, friendly, patient and helpful
• professional, responsible and resourceful
• excellent at time management and planning
• very accurate.

Useful experience

Useful experience for travel agents/advisers includes:

• work in travel or tourism
• sales or retail work
• overseas travel.

Find out more about training

What are the chances of getting a job, covid-19 pandemic decreases demand for travel agents/advisers.

Job opportunities for travel agents/advisers are poor because the COVID-19 pandemic has reduced demand for workers.

Demand may improve as restrictions to control the spread of the pandemic ease.

According to the Census, 4,833 travel agents/advisers worked in New Zealand in 2018.

Employers range from small firms to large chains

Most travel agents/advisers work for travel agencies. These may be small family firms employing three or four people, or part of nationwide chains.

Travel brokers, who are usually experienced travel agents, usually own their own business and work from home.

Travel advisers also work for the 64 visitor information centres (i-SITEs) around New Zealand.

• MBIE, 'Tourism and the Economy - Latest Tourism Satellite Account – Dec 2021', accessed 18 January 2022 (www.mbie.govt.nz).
• Stats NZ, '2018 Census Data', 2019.
• Tourism New Zealand, 'i-SITE New Zealand Annual Report 2020 - 2021', accessed 18 January 2022, (www.tourismnewzealand.com).
• Tourism New Zealand, 'Annual Report 2019 – 2020', accessed 18 January 2022, (www.tourismnewzealand.com).

(This information is a guide only. Find out more about the sources of our job opportunities information )

Progression and specialisations

Travel agents/advisers may progress to set up their own business as a travel broker, or move into management.

Travel agents/advisers may specialise in travel wholesaling (selling airline tickets, accommodation and tours to retail travel agents).

Travel agents and advisers need a good knowledge of the travel industry

Related jobs:

Sales representative kanohi hokohoko.

Sales representatives promote, market and sell products or services to business and professional establishments, or wholesale or retail outlets.

Related courses:

Tourism studies, job vacancy websites:, view a list of job vacancy and recruitment websites.

Last updated 27 March 2024

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Road trip itinerary for California’s Coastal Highway 1

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Take a road trip on California's Highway 1, tracing 655 miles of coastal charm from San Francisco to Los Angeles.

Planning a road trip can be overwhelming, especially when it’s as extensive as California’s coastal Highway 1. This is the ultimate guide to tackling a mammoth journey, including best stops, driving times, hotels stops and places to eat, writes Joel Porter

There’s something enduringly romantic about the great American road trip – the wide open roads, the spectacular scenery, and the pure sense of adventure it brings. At the top of the road trip wish list for many is California’s Pacific Coast Highway, a 1050km route that hugs the rugged west coast from Mendocino County in the north to Orange County in the south. The most popular stretch is between San Francisco and Los Angeles , which winds along some of the most beautiful coastline in the world, bookended by stops in two of America’s greatest cities . Allow at least four days for the drive itself plus however long you’d like to spend in each city at either end. This itinerary goes from north to south, but you can just as easily start in LA and do it in reverse.

NOTE: Check road conditions before you travel as adverse weather can often lead to road closures, particularly in the Big Sur area.

READ MORE: The great American road trip: As big as Texas

Day 1 – San Francisco to Carmel

After a couple of days exploring San Francisco, it’s time to jump in the car and head south. There are plenty of car hire companies downtown, but you’ll get more choice at the airport, particularly if you are dropping the car in LA at the end. From the airport, it’s a two-hour drive to Carmel-by-the-Sea; not the prettiest part of the journey by any stretch but once you hit the coast, the stunning scenery begins.

Laidback, well-heeled Carmel has the feel of a little village, with rows of pretty houses and shops arranged neatly on the hill above the beach – walk along Ocean Avenue to discover boutiques, galleries, and cafes, including popular brunch spot Stationæry. Beautiful white-sand Carmel Beach is a must visit for a swim or surf, and it’s well worth taking a stroll along the scenic bluff path where you’ll likely spot sea otters swimming among the kelp. For dinner, book a table at the superb Chez Noir, a relaxed Michelin-starred spot run by chef Jonny Black and his wife, Monique, serving a seafood -centric menu using ingredients sourced from the Monterey Peninsula. Only open since 2022, Chez Noir has quickly become the standout dining option in Carmel, so it’s well worth booking ahead. Stay the night at La Playa Carmel, a historic boutique hotel located in a luxurious mansion originally built in 1905 by an artist as a gift to his wife. Recently refurbished, the hotel has a charming, intimate feel with cosy rooms, period features, sea views, and an outdoor pool.

Day 2 – Carmel to Big Sur

It’s less than an hour’s drive to Big Sur , but plan for a stop at Point Lobos, which is just a few kilometres south of Carmel. This protected natural reserve is famous for its seals and sea lions that can be spotted from the network of hiking trails that wind along the rocky coast – the whole loop takes a couple of hours or simply drive to a handful of specific viewpoints if you’re short on time. The remainder of the drive to Big Sur offers some of the most spectacular scenery (and windy roads) of the trip, passing over the iconic Bixby Bridge while waves crash against the rugged rocks just below the highway.

Big Sur is famed for its beautiful setting, beaches, forested hikes , and literary connections to the likes of Henry Miller, who lived and worked in Big Sur for many years – his old house is now open to the public as the Henry Miller Memorial Library. Experience another slice of Big Sur history by checking into Deetjen’s Inn, a collection of simple wood cabin accommodations (plus an excellent restaurant) that’s been hosting travellers since 1937. There’s no Wi-Fi and no phone signal so it’s a particularly good choice for those seeking true peace and quiet.

Day 3 – Big Sur to Cayucos

Heading south along the Big Sur coast, you’ll be treated to 80km of unspoilt wild coastline so it’s best to take it slow and admire the views at various points along the way. One of the best stops is Julia Pfieffer Burns State Park, which has a lovely beach and hiking trails. Just before you reach San Simeon, pull over at Elephant Seal Point, where gigantic elephant seals bask on the beach in huge numbers, grunting and fighting for space on the sand.

A bit further on and the high, dramatic cliffs begin to wind down towards Cayucos, a quintessential chilled-out California beach town that draws relatively few tourists compared to nearby Cambria and Moro Bay. With a relaxed, local feel, the town comprises little more than a couple of surf shacks and restaurants and has barely changed in the 25 years since I first visited there in 1999. One welcome new arrival is the Pacific Motel, an old 50s roadside motor lodge that’s recently been refurbished by local couple Ryan and Marisa Fortini, who have transformed it into a chic boutique motel with modern, minimalist rooms and fun touches like outdoor fire pits and a table tennis table.

Day 4 – Cayucos to Santa Barbara

In the morning, head down the street to The Hidden Kitchen for its famous blue corn waffles, topped with everything from pulled pork, to peanut butter and banana. It’s a two-hour drive to Santa Barbara and, just past Moro Bay, the road starts to route inland away from the coast and the scenery flattens out. Make a stop in the tiny town of Los Alamos for lunch at Bell’s, an excellent modern French bistro from chef Daisy Ryan, a recipient of Food & Wine’s prestigious Best New Chef award. Fans of the movie Sideways can make a small detour to the town of Buellton, where much of it was filmed, and check out the Windmill Motel, now re-branded as the Sideways Motel.

Save your wine tasting for Santa Barbara, however, where there are a multitude of great tasting rooms packed into the pretty grid of streets near the beach. One of the best is Au Bon Climat, which offers tasting flights of its signature chardonnays and pinot noirs. After a walk along the palm tree-lined beach head out for a taco tour along S. Milpas St, with stops at La Super-Rica, El Bajio, and East Beach Tacos. Check in for the night at the five-star Hotel Californian , which has an unbeatable location in the heart of Santa Barbara’s lively Funk Zone and offers luxurious rooms, a spa, outdoor pool, and several bars and restaurants.

Day 5 – Santa Barbara to Los Angeles

It’s just one more two-hour drive into Los Angeles, with the road mostly following the coast again for this final stretch. All of LA is your oyster but I prefer to stick by the sea, and for this trip, I checked into The Georgian Hotel in Santa Monica for the final two nights. Originally opened in 1933 when it was known as the Grand Dame of Santa Monica, the hotel was a magnet for Hollywood A-listers in its heyday but fell into disrepair in later years. New owners BLVD Hospitality have given it a stunning makeover with bright Art Deco interiors and a buzzy, speakeasy-style restaurant that has bought The Georgian back to its former glory.

Just down the road from the hotel is the iconic Santa Monica Pier, with its fairground rides and amusement arcades; it’s also the official start/end point of America’s most famous historic highway, Route 66, commemorated by a sign at the end of the pier. Our California road trip ends here, but if you had the time, it could easily be the start of another big adventure.

SAN FRANCISCO

GETTING THERE

Fly non-stop from Auckland to San Francisco with Air NZ and United Airlines.

www.visitcalifornia.com

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Kingdom of the Planet of the Apes

Many years after the reign of Caesar, a young ape goes on a journey that will lead him to question everything he's been taught about the past and make choices that will define a future for a... Read all Many years after the reign of Caesar, a young ape goes on a journey that will lead him to question everything he's been taught about the past and make choices that will define a future for apes and humans alike. Many years after the reign of Caesar, a young ape goes on a journey that will lead him to question everything he's been taught about the past and make choices that will define a future for apes and humans alike.

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Travel guide: How to get the most out of a five-day visit to Bali

A bundant tropical scenery, breathtaking Hindu temples and traditional dances both majestic and fierce are all part of the magic that has tourists racing back to Bali in the post-COVID-19 travel era.

And if you venture away from the island's tourist traps , it's still possible - even on a short trip - to spend hours exploring waterfalls or just experiencing something new. 

Here's Newshub Travel's guide to getting the most out of a five-day visit.

5pm - Drop your bags at your hotel and make your way out for a drink.

To soak up the atmosphere, try Desa Potato Head in Seminyak. There, you can enjoy a Bintang while taking in the stunning Bali sunset.

If you're not into the beach club vibe, Seminyak's streets are lined with bars and restaurants that cater to everyone's taste.

7pm - Jump in a Bluebird taxi and head to Warung Made, one of Seminyak's many dining options. Warung Made is an Indonesian restaurant that features many iconic dishes including  nasi goreng - fried rice with meat and vegetables (it might sound too simple but, trust me, you won't be disappointed).

For more Western-catered options, try the popular Kynd Community vegan cafe. Yes, they even have vegan "Big Macs".

8am - Kickstart the day with some breakfast at the Brunch Club. This is easily one of the best foodie spots in Bali, with three venues in the tourist hotspots of Legian, Canggu and Pererenan. It's popular for its delicious food, coffee and great prices. 

However, keep in mind its popularity. Try and go early if you can to avoid the late morning rush.

There are plenty of options for everyone on the menu including its famous "porncakes" , fresh croissants and the beloved smashed avocado.

Midday - Head down to Uluwatu, about an hour from Legian. There you'll find stunning white sand beaches and breathtaking clifftop views.

3pm - Uluwatu Temple tour. An afternoon stop at this stunning temple on the coast of southwest Bali will overwhelm you with picturesque views of the vast Indian Ocean.

5:30pm - After you've finished your tour, wander to the temple's auditorium to watch the Kecak and Fire Dance. You can buy tickets for the performance in advance for about NZ$15. 

7pm - For a memorable dining experience, head back to Jimbaran and try the famous Rock Bar. I recommend eating outside, looking out at the ocean and enjoying the Bali night sky.

10am - Waterfall time! There are heaps of stunning waterfalls in Bali but I recommend Tukad Cepung in Tembuku.

2pm - After you've ventured down the steep terrain to experience the breathtaking views of Tukad Cepung, take a walk back up for a bite to eat at the warungs located above the waterfall.

5pm - I highly suggest taking a cooking class while in Bali to learn about traditional flavours, where the ingredients originate from and how they're used in modern cuisine. In Seminyak, Nia Bali Seminyak Cooking Class comes highly recommended. 

9am - After a quick breakfast, head for Samsara Living Museum for an authentic Bali experience. The drive is a decent one - about two hours from Seminyak - is a must-do.

The Samsara Living Museum, nestled in the soothing jungle forest of Bali's Karangasem district, teaches guests about the most sacred of Balinese culture; from the stages of life, traditional ceremonies, rituals and the beliefs and values of Hindus.

5pm - Get rid of any soreness from yesterday's waterfall walk and the commute to and from Samsara and experience a famous Bali massage at Seminyak's Spring Spa Bali, or one of the plentiful other parlours scattered throughout the area.

9am - From early morning, the Seminyak Flea Market is an exciting hustle and bustle as tourists rush around trying to find the best merchandise Bali has to offer, from football jerseys to handbags. It's the perfect place to get some goodies to take home with you.

1pm - Flying out late but had to check out of your resort at 10am? Novotel Bali Ngurah Rai Airport will sort you out.

The almost five-star hotel, which is attached to the airport's international terminal, offers day rooms and is the perfect place to relax and refresh before the nine-hour flight back to New Zealand.

Novotel Bali Airport has a pool, restaurant and bar - everything you need to make the most of the last hours of your holiday.

For more information about some of the above locations, visit Newshub's Best Bali places to explore off the beaten path .

Newshub travelled to Bali as a guest of Wonderful Indonesia and Air New Zealand.

An expert's guide to Orlando, Florida – beyond the theme parks

May 5, 2024 • 7 min read

From glistening beaches to space exploration past and present, Orlando has tons for you to see © Shutterstock

There's a reason 75 million people visit Orlando annually, and it isn't just the mouse. Don't get us wrong. Disney World is incredible and deserves a place on any theme park lover’s bucket list, but Orlando is so much more than its theme parks. It’s an ever-evolving city with vibrant parks, public art and award-winning restaurants. And that’s before you get to amazing day trips to the Kennedy Space Center or New Smyrna Beach . 

I have family near Orlando and I’ve visited dozens of times through the years, usually for a week at a time. I’ve come to love this special place. Whether it’s your first trip to Orlando or you’re looking for something to do outside the theme parks, our expert guide to Orlando will help you make the most of your trip. 

When should I go to Orlando? 

There’s no wrong time to visit Orlando , but here are a few facts to inform your decision. First, no matter the time of year, holidays are crowded and expensive (this includes the days framing the actual holiday). There’s also the rainy season from May to October. Luckily, in a place as lovely as Florida, the rainfall is intense but mercifully brief. 

Hurricane season is from June through November. In recent years, weather systems like Hurricane Ian have caused theme parks like Disney World and Universal Studios to close for multiple days. If you’re visiting Orlando during hurricane season, it’s best to book flexible airfare, lodging, rental car reservations, etc.  

The high tourist season in Orlando is from March to April and June to August. Kids are typically out of school for spring and summer breaks, so the big attractions like theme parks are often crowded. Humidity is high, and temperatures are often in the 90s. 

The shoulder season in Orlando is in May and September through November. In May, temperatures reach the mid to high 80s, and after the sweltering summer, they drop to the upper 70s in November. During the shoulder season, you’ll usually find better deals on lodging. 

December is usually the low season (excluding Christmas through early January when the kids are on holiday break). The temperatures are cooler but exceedingly pleasant, with averages in the middle 70s. This is the time of year when you’ll usually get the best pricing as long you avoid school breaks and holidays.

How many days do you need to see Orlando? 

Although you can easily spend longer and not regret it, the average visitor to Orlando spends 5-7 nights. A stay of this length ensures you’ll have time to visit the theme parks (if that’s on your itinerary), plus explore downtown Orlando and some Florida beaches. 

Is it easy to get around in Orlando? 

Most long-distance travelers fly into Orlando International Airport. If you’re staying at a Disney area hotel and don’t plan on spending much time outside the resort, you might find it cheaper to take the Mears Connect shuttle over an Uber or rental car, although this largely depends on your group size. The shuttle operates 24/7. 

If you’re a Florida local, the recently debuted Brightline offers fast train service connecting Orlando to cities like Palm Beach , Fort Lauderdale and Miami . Alternatively, the Sun Rail offers train service with stops in Poinciana (about half an hour from Disney World), downtown Orlando, Kissimmee and DeBary. 

Downtown Orlando has an excellent public transportation system. LYMMO provides free Bus Rapid Transit service seven days a week to major downtown destinations like Lake Eola Park or the Bob Carr Theater . The Lymmo does not provide service to the airport or theme parks. Or, enjoy the beautiful Florida weather and utilize Orlando’s bike and scooter share program .

What are the top things to do in Orlando? 

I don’t know if you’ve heard, but Orlando has theme parks. Walt Disney World , Universal Studios , Legoland , etc, are all in the area. If these attractions are the reason for your visit, that’s wonderful. However, there are a lot of things to do in Orlando outside the theme parks. 

Embrace downtown Orlando 

Don’t make the mistake of skipping downtown Orlando on your visit to the Sunshine State. Lake Eola Park is the heart of the city, with a paved, wheelchair-accessible walking trail circling the lake. Colorful gardens blossom against the backdrop of the Orlando skyline while swan boats (and real swans) swim in the water. A wheelchair lift was recently installed to make it easier for people with disabilities to enter the ADA-accessible swan boats. If you’re at Lake Eloa on a Sunday, check out the Orlando Farmer’s Market, where local vendors showcase seasonal produce, arts and crafts, plants and even homemade dog treats.

A whopping 48 Orlando restaurants were honored by the Michelin Guide in 2024, so be sure to arrive hungry. For a bucket list dining experience, the intimate Natsu Omakase has just two seatings per night and flies most of its seafood in from Japan. For a casual meal, it’s hard to beat Super Rico , with Columbian dishes like Churrasco or fried green plantains topped with steak, chicken and mushrooms. 

While you’re walking around downtown, keep your eye open for public art. Orlando boasts over 900 paintings, sculptures, tapestries and mixed media displayed in its city hall, neighborhood centers, public buildings and parks. 

Visit the Harry P. Leu Gardens 

The Harry P. Leu Gardens is a 50-acre plant-life paradise. Since this is Florida, there is always something in bloom, and each trip to the gardens is different than the last. Throughout the year, roses, hibiscus, bananas, tree orchids and citrus trees fill the grounds with perfume and color. This is also home to the Historic Leu House Museum, which was originally built in 1888. Today, the mansion has been restored to offer visitors a glimpse back at the past.

Take in a Performance at Dr. Phillips Center for the Performing Arts 

The Dr. Phillips Center for the Performing Arts has been recognized as one of the world's most acoustically sound arts venues. The building takes up two city blocks, offering multiple performance spaces, a school of the arts, event rooms and an outdoor plaza with a welcoming lawn. An ever-changing calendar of performances includes family-friendly programming, Broadway touring productions and local theater groups. 

Geek out at Kennedy Space Center

Orlando is only 50 miles from the Kennedy Space Center , and it’s worth a side trip. You can easily spend the entire day there, so don’t short yourself on time. Attractions include encounters with real astronauts, hands-on activities like astronaut training simulators, and virtual reality experiences. Kids love it, and so do adults.

Explore New Smyrna Beach 

Drive an hour to New Smyrna Beach, where you’ll find 17 miles of sugar sand beaches, some of Florida’s best surfing waves, and a cute, walk-around-able downtown brimming with boutiques, art galleries and restaurants. Nearby Blue Springs State Park is a designated manatee refuge with hundreds of manatees from mid-November through mid-March that visitors can see via a wheelchair-accessible path and viewing platform.

My favorite thing to do in Orlando 

My favorite thing to do in Orlando might seem a little cheesy if you’ve never been inside, but I always recommend Titanic: The Artifact Exhibition . Yes, there are Titanic museums elsewhere, but that doesn’t make this one any less worthwhile since each exhibition holds different artifacts. This one has more than 300 artifacts recovered from the wreckage and 500 personal items from passengers. Costumed actors wander through full-scale room recreations of the Titanic’s interior, pulling you into an eerie, immersive experience. A regular roster of programs includes dinner galas, formal teas and guide tours with rotating themes. 

How much money do I need for Orlando? 

• Basic room for two: $100 a night (and up) 
• Basic Airbnb for two: $100 a night (and up) 
• Ticket for Mear Connect: $32.00 roundtrip for ages 10 and up, $26.00 roundtrip for ages 3-9 years old, children under 3 are free
• LYMMO Bus Rapid Transit service in downtown Orlando: Free
• Theme park ticket: varies, but you usually expect to spend at least $120 per person per day
• Cup of coffee: $3.00 
• Price for a sandwich: $8.00 
• Dinner for two: $60 (and up) 
• Cocktail in downtown Orlando: $14 (and up)

Keep planning your trip to Florida:

Keep your wallet happy with the best free experiences Figure out  the best time to visit Cruise your way around the Sunshine State with the best road trips in Florida   Get the inside intel with the top things you should know before you go

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