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Tourism in Kenya: An analysis of strategic issues and challenges

Profile image of Haushila Prasad

2012, Tourism Management Perspectives

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Kent akademisi

Elif GÜNDÜZ

kenya tourism pdf

Tourism plays a significant role in the economic development of Kenya. However, the development of the sector continues to face challenges arising, both locally and globally. This study identifies and analyses these problems and how they impact tourism activities. The study provides a brief overview of the role of international tourism by highlighting its socio-economic, environmental, and political contributions to the country's development. Also discussed are the sustainability issues around mass tourism and its effect on the environmental, social, economic, and cultural aspects of life in the host regions. The key to addressing the tourism sector's performance is the understanding of the significant role the market plays. Focusing on this, the study examines emerging issues in the Kenyan tourism sector i.e. seasonality, overreliance on the international market, impacts of tourism infrastructure development on space, among others, and their roles in shaping the tourism ind...

Cavagnaro, E., Staffieri, S and Ngesa, F. (2015). Looking from a local lens: Inbound tour operators and sustainable tourism in Kenya, Research in Hospitality Management, 5(2) pp.135-145

Elena Cavagnaro

Few empirical studies on sustainable tourism take into account the perspective of developing countries’ actors. This is even the case in debates about the need to adapt sustainability’s definitions to the context of developing countries. The present study aims at giving a voice to developing countries’ actors by describing how inbound tour operators (ITOs) in Kenya conceive sustainable tourism and their role in promoting it. ITOs were reached through the two official Kenyan category associations for tour operators and through Ecotourism Kenya. Both a survey and in-depth interviews were used to gather data. Results suggest that Kenyan ITOs are familiar with the current definition of sustainability as being constituted of an economic, a social and an environmental dimension. Contrary to expectations, respondents weight their responsibility towards the natural environment at least as highly as their social responsibility. In the end, it is the business long-term survival that dictates this choice: respondents are aware that tourists expect to find in Kenya a flourishing natural environment. Kenyan ITOs are on the whole keenly aware of their role in promoting sustainability to tourist, staff and the community. They experience as a major challenge the lack of institutional pressure from the government. Though this is a common complaint of organisations in developing countries, it is interesting in a Kenyan context where the Government has deployed several policy initiatives on sustainable tourism. A major limitation of this study is the limited sample. Only category associations’ members were sampled, leaving ITOs that operate in the informal economy unheard.

Ethiopian Journal of Environmental Studies and Management

Alexandru Nedelea

Alemken Berihun

Joseph Mwaniki

Global Journals

Selemon Thomas Fakana , Alemken Berihun

Tourism is a circulation of people who travel to or stay in places outside their home country. It has being believed as a major ingredient in the economic development strategy. However, various external and internal factors have been affecting the sustainable development of the tourism industry worldwide. Although Ethiopia possesses numerous natural, religious, historical, non-natural and cultural tourism attractions, economic contribution and its potential are incomparable. Shortage of tourist facilities, lack of skillful human resources, weak promotion, lack of integration and political will are the major negatively contributing forces. Although Ethiopia possesses massive tourism development potentials with its unique biodiversity and spectacular topographic features, its economic contribution to the country is unmatched. Similarly Gambella Region has endowed with tourism potentials. But, its tourism industry development is in an infant stage. Nevertheless a limited study has done in identifying factors hindering the development of the tourism industry in the region. Hence, the current research addresses above stated problem. To do so, key informants from three zones (n=15), five regional offices (n=23) and 13 wored as (n=65) has purposively selected based on the set criteria. Altogether, 103 key informants were being interviewed besides to focus group discussion and field observation. Collected raw data were being chosen, refined, categorized, edited, evaluated, coded and entered into SPSS software version 20. Abstract-Tourism is a circulation of people who travel to or stay in places outside their home country. It has being believed as a major ingredient in the economic development strategy. However, various external and internal factors have been affecting the sustainable development of the tourism industry worldwide. Although Ethiopia possesses numerous natural, religious, historical, non-natural and cultural tourism attractions, economic contribution and its potential are incomparable. Shortage of tourist facilities, lack of skillful human resources, weak promotion, lack of integration and political will are the major negatively contributing forces. Although Ethiopia possesses massive tourism development potentials with its unique biodiversity and spectacular topographic features, its economic contribution to the country is unmatched. Similarly Gambella Region has endowed with tourism potentials. But, its tourism industry development is in an infant stage. Nevertheless a limited study has done in identifying factors hindering the development of the tourism industry in the region. Hence, the current research addresses above stated problem. To do so, key informants from three zones (n=15), five regional offices (n=23) and 13 wored as (n=65) has purposively selected based on the set criteria. Altogether, 103 key informants were being interviewed besides to focus group discussion and field observation. Collected raw data were being chosen, refined, categorized, edited, evaluated, coded and entered into SPSS software version 20. Qualitative data was being analyzed in meaningful content description whereas quantitative data was being analyzed in numerical values. Results of this study revealed that different factors like inadequate trained human resources, lack of local tour guide associations, an absence of linkage with tour operators, lack of information centers, and weak promotion of tourism destinations, weak infrastructures development, and inadequate accommodation deliverers are the major hindering factors of tourism industry development in the region.

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  1. PDF New Tourism Strategy for Kenya 2021-2025

    NEW TOURISM STRATEGY FOR KENYA 2021-2025 Foreword by the Cabinet Secretary for Tourism and Wildlife Tourism is a key driver of Kenya's economy. Prior to COVID -19, the sector contributed nearly 10% of the country's GDP. Tourism performance in Kenya has grown significantly in the last 5 years.

  2. PDF Government of Kenya Ministry of Tourism and Wildlife

    The tourism sector is one of the key economic drivers in Kenya generating 8.8% of the country's GDP, worth USD 7.9 billion in 2018 (Standard Media Group, 2019). This represents a growth of 5.6%, which was greater than the global average of 3.9% and the Sub-Saharan Africa average of 3.3%.

  3. PDF Ministry of Tourism, Wildlife & Heritage

    Kenya's tourism performance continued on a recovery path registering a 70.45% growth in international arrivals year on year. Earnings from international tourism in the year grew by 83% as compared to 2021. We have embraced a paradigm shift in the way we develop and promote tourism in Kenya in line with the Kenya Kwanza

  4. National Tourism Blueprint 2030

    Abstract/Overview. The Kenyan tourism industry plays an important role in the economy of Kenya but the industry has experienced challenges in recent years due to the negative impacts of events such as the terrorist attacks in Nairobi in 2013. This, together with a lack of competitiveness in tourism product supply with other African regions, has ...

  5. PDF Ministry of Tourism and Wildlife

    The purpose of this Tourism Sector Performance Report for 2023 is to provide a comprehensive analysis and evaluation of the state of the tourism industry in Kenya during the specified period. The report serves several key purposes: According to the United Nations World Tourism Organization (UNWTO) Barometer, global international tourist arrivals

  6. PDF Kenya's Tourism: Polishing the Jewel

    Kenya's Tourism: Polishing the Gem 8. Executive Summary . 1. Kenya's tourism product lines (that is, supply) and their source markets (that is, demand) function in a cross-sectoral context, which leads to cross-cutting public and private sector issues.

  7. PDF An Economic Assessment of Tourism in Kenya

    Tourism in Kenya: More than Meets the Eye: Today, the typical international tourist arrives in Kenya on a package tour that may include a safari, a visit to the beach, or both. Tourism is Kenya's third largest source of foreign exchange, it dominates the service sector, and contributes significantly to employment. Photo: Sarah Farhat

  8. PDF Final Draft National Tourism Policy

    FOREWORD. The first National Tourism Policy of Kenya was formulated under Sessional paper No. 8 of 1969, entitled Tourism Development in Kenya. That Policy set growth targets and spelt out strategies on how the government and private sector would develop tourism so that it became one of this nation's leading economic activities.

  9. (PDF) Assessment of the State and Impact of Tourism Activities in Kenya

    Assessment of the State and Impact of Tourism Activities in Kenya. April 2021. Kent Akademisi 14 (1):174-185. DOI: 10.35674/kent.822245. Authors: Elif Gündüz. Konya Teknik Üniversitesi. Collins ...

  10. PDF Enhancing Resilience and Sustainable Tourism in Kenya

    The tourism sector is one of the key economic drivers in Kenya, generating 8.8% of the country's GDP, worth USD 7.9 billion in 2018.This represents a growth of 5.6%, which was greater than the global average of 3.9% and the Sub-Saharan Africa average of 3.3%. Moreover, the sector has high multiplier effects as its growth stimulates further ...

  11. Home

    Kenya Tourism Board. Kenya-Re Towers, 7th Floor, Upper Hill; P.O Box 30630 - 00100. Nairobi. 020 2749000/020 2711 262; [email protected]; Working Day, Mon - Fri : 8AM - 5 PM; Our Partners. MagicalKenya; Ministry of Tourism, Wildlife & Heritage; Kenya Utalii College; Kenyatta International Convention Centre;

  12. (PDF) Economic Contribution of Tourism in Kenya

    Wildlife plays a major role in Kenya's economy as a key tourist attraction, which provides over 300,000 jobs locally and accounts for almost 10% of the country' s Gross Domestic Product (GDP). For ...

  13. National Tourism Blueprint 2030

    National Tourism Blueprint 2030. The Kenyan tourism industry plays an important role in the economy of Kenya but the industry has experienced challenges in recent years due to the negative impacts of events such as the terrorist attacks in Nairobi in 2013. This, together with a lack of competitiveness in tourism product supply with other ...

  14. PDF Kenya'S Tourism Revenue Up by 83% in 2022

    million tourists visited Kenya. American tourists were the most numerous in 2022, accounting for 16% of arrivals, ahead of those from Uganda (12%), the United Kingdom (10%) and Tanzania (10%). According to the Tourism Research Institute's forecast, Kenya's tourism revenue is expected to increase by almost 60% in 2023 to Sh425.4 billion (about ...

  15. (PDF) Tourism in Kenya: An analysis of strategic issues and challenges

    Akama, J. S. (2000). The efficacy of tourism as a tool for economic development in Kenya. Tourism and African Development: Trends and Critical Issues. Development in Policy Management in Sub-Saharan Africa, 7(1), 13-18 (United Nations Economic Commission for Africa). Akama, J. S. (2002). The role of government in the development of tourism ...

  16. PDF Draft Revised National Tourism Policy, 2016 on Enhancing Sustainable

    Kenya's vibrant tourism industry. Examples of Kenya's natural wonders include the famous Maasai Mara's annual wildebeest migration, unique landscapes and many other activities of touristic interest. 1.1.2 The tourism industry significantly contributes to the economic and social well-being of all Kenyans.

  17. (PDF) Tourism development in Kenya: Constraints and opportunities

    PDF | On Apr 10, 2004, TG Ondicho published Tourism development in Kenya: Constraints and opportunities | Find, read and cite all the research you need on ResearchGate

  18. PDF Impact of Tourism on Environment in Kenya: Status and Policy

    Between 1995 and 1998 the sector registered an unprecedented negative annual growth, - 1.5% for arrivals and -19.5% for tourism revenue, and the country's share of continental tourism revenue dropped from 5.5% to 2.4% (Ikiara, 2001a). Recovery began in 1999 with an 8.4% increase in visitor arrivals.

  19. Free Kenya travel guide in PDF

    Download your free PDF. 73 attractions. 11 restaurants. 173 hotels. Free download. Create your own Kenya travel guide! All you have to do is select the type of places you'd like to include (restaurants, museums, etc.). When you're done, you can download your Kenya travel guide to your phone or tablet, or print it as a PDF.

  20. MODELING INTERNATIONAL TOURISM DEMAND FOR KENYA

    Kenya tourism product offered is becoming increasingly noncompetitive. There is need therefore, for Kenya to offer demand driven tourism products that ensure visitors come to Kenya and stays longer. GOK, tourism planners and marketers therefore need to clearly understand which important factors influence international tourists‟ decision to visit

  21. PDF GOVERNMENT OF KENYA

    Produced in a language that the user is comfortable with. To enhance digitization of tourism in Kenya, digital interpretation of the tourism product is key. Digital interpretation is in the form of digital interpretive media such as video, animation, 3D simulation, virtual reality, and augmented reality.

  22. PDF The Tourism Act, 2011

    29. (1) There is established a board to be known as the Kenya Tourism Board. (2) The Tourism Board shall be a body corporate with perpetual succession and a common seal and shall, in its corporate name, be capable of—. suing and being sued; taking, purchasing and disposing of movable and immovable property;

  23. PDF Ministry of Tourism and Wildlife

    Ministry of Tourism and Wildlife