revenue from tourism

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Travel and Tourism

Travel and tourism satellite account for 2017-2021.

The travel and tourism industry—as measured by the real output of goods and services sold directly to visitors—increased 64.4 percent in 2021 after decreasing 50.7 percent in 2020, according to the most recent statistics from BEA’s Travel and Tourism Satellite Account.

Data & Articles

• U.S. Travel and Tourism Satellite Account for 2017–2021 By Sarah Osborne - Survey of Current Business February 2023
• "U.S. Travel and Tourism Satellite Account for 2015–2019" By Sarah Osborne - Survey of Current Business December 2020
• "U.S. Travel and Tourism Satellite Account for 2015-2017" By Sarah Osborne and Seth Markowitz - Survey of Current Business June 2018
• Tourism Satellite Accounts 1998-2019
• Tourism Satellite Accounts Data Sheets A complete set of detailed annual statistics for 2017-2021 is coming soon -->
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Previously Published Estimates

• Data Archive This page provides access to an archive of estimates previously published by the Bureau of Economic Analysis. Please note that this archive is provided for research only. The estimates contained in this archive include revisions to prior estimates and may not reflect the most recent revision for a particular period.
• News Release Archive

What is Travel and Tourism?

Measures how much tourists spend and the prices they pay for lodging, airfare, souvenirs, and other travel-related items. These statistics also provide a snapshot of employment in the travel and tourism industries.

What’s a Satellite Account?

• TTSA Sarah Osborne (301) 278-9459
• News Media Connie O'Connell (301) 278-9003 [email protected]

International tourism, receipts (current US$)

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Country Most Recent Year Most Recent Value ( Thousands )

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

• Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
• Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
• Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
• Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

• The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
• Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
• The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
• The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
• By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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Tourism Grows 4% in 2021 but Remains Far Below Pre-Pandemic Levels

• All Regions
• 18 Jan 2022
• UNWTO reports 4% rise in international tourist arrivals in 2021
• However, 2021 was another challenging year: arrivals still 72% down on pre-pandemic levels
• Recovery needs stronger coordination and increased vaccination rates

Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%.

The first 2022 issue of the UNWTO World Tourism Barometer indicates that rising rates of vaccination, combined with easing of travel restrictions due to increased cross-border coordination and protocols, have all helped release pent up demand. International tourism rebounded moderately during the second half of 2021, with international arrivals down 62% in both the third and fourth quarters compared to  pre-pandemic levels. According to limited data, international arrivals in December were 65% below 2019 levels. The full impact of the Omicron variant and surge in COVID-19 cases is yet to be seen.

Slow and uneven recovery

The pace of recovery remains slow and uneven across world regions due to varying degrees of mobility restrictions, vaccination rates and traveler confidence. Europe and the Americas recorded the strongest results in 2021 compared to 2020 (+19% and +17% respectively), but still both 63% below pre-pandemic levels.

By subregion, the Caribbean saw the best performance (+63% above 2020, though 37% below 2019), with some destinations coming close to, or exceeding pre-pandemic levels. Southern Mediterranean Europe (+57%) and Central America (+54%) also enjoyed a significant rebound but remain 54% and 56% down on 2019 levels respectively. North America (+17%) and Central Eastern Europe (+18%) also climbed above 2020 levels. 

Meanwhile, Africa saw a 12% increase in arrivals in 2021 compared to 2020, though this is still 74% below 2019. In the Middle East arrivals declined 24% compared to 2020 and 79% over 2019. In Asia and the Pacific arrivals were still 65% below 2020 levels and 94% when compared to pre-pandemic values as many destinations remained closed to non-essential travel.  

Increased tourism spending

The economic contribution of tourism in 2021 (measured in tourism direct gross domestic product) is estimated at US$1.9 trillion , above the US$1.6 trillion in 2020, but still well below the pre-pandemic value of US$ 3.5 trillion. Export revenues from international tourism could exceed US$700 billion in 2021, a small improvement over 2020 due to higher spending per trip, but less than half the US$1.7 trillion recorded in 2019.

Average receipts per arrival are estimated to reach US$1,500 in 2021, up from US$1,300 in 2020. This is due to large pent-up savings and longer lengths of stay , as well as higher transport and accommodation prices . France and Belgium reported comparatively smaller declines in tourism expenditure with -37% and -28%, respectively over 2019. Saudi Arabia (-27%) and Qatar (-2%) also posted somewhat better results in 2021.

Outlook for 2022

According to the latest UNWTO Panel of Experts , most tourism professionals (61%) see better prospects for 2022. While 58% expect a rebound in 2022, mostly during the third quarter, 42% point to a potential rebound only in 2023. A majority of experts (64%) now expect international arrivals to return to 2019 levels only in 2024 or later , up from 45% in the September survey.

When do you expect international tourism to return to pre-pandemic 2019 levels in your country?

The UNWTO Confidence Index shows a slight decline in January-April 2022. A rapid and more widespread vaccination roll-out, followed by a major lifting of travel restrictions, and more coordination and clearer information on travel protocols, are the main factors identified by experts for the effective recovery of international tourism. UNWTO scenarios indicate that international tourist arrivals could grow by 30% to 78% in 2022 compared to 2021. However, this would still be 50% to 63% below pre-pandemic levels.

The recent rise in COVID-19 cases and the Omicron variant are set to disrupt the recovery and affect confidence through early 2022 as some countries reintroduce travel bans and restrictions for certain markets. At the same time, the vaccination roll-out remains uneven and many destinations still have their borders completely closed, mostly in Asia and the Pacific. A challenging economic environment could put additional pressure on the effective recovery of international tourism, with the surge in oil prices, increase in inflation, potential rise in interest rates, high debt volumes and the continued disruption in supply chains. However, the ongoing tourism recovery in many markets, mostly in Europe and the Americas, coupled with the widespread vaccination rollout and a major coordinated lifting of travel restrictions, could help to restore consumer confidence and accelerate the recovery of international tourism in 2022.  

While international tourism bounces back, domestic tourism continues to drive recovery of the sector in an increasing number of destinations, particularly those with large domestic markets. According to experts, domestic tourism and travel close to home , as well as open-air activities, nature-based products and rural tourism are among the major travel trends that will continue shaping tourism in 2022.

Note: The above is based on available data gathered by UNWTO at the time of publication.

Related links

• Download the news release in PDF
• January 2022 UNWTO World Tourism Barometer Overview
• January 2022 UNWTO World Tourism Barometer - Excerpt
• UNWTO World Tourism Barometer
• UNWTO Tourism Data Dashboards

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Related content, international tourism to reach pre-pandemic levels in 2024, international tourism to end 2023 close to 90% of pre-p..., tourism’s importance for growth highlighted in world ec..., international tourism swiftly overcoming pandemic downturn.

United States Tourism Revenues

Tourism revenues in the united states increased to 19683 usd million in january from 19536 usd million in december of 2023. tourism revenues in the united states averaged 13300.57 usd million from 1999 until 2024, reaching an all time high of 20819.00 usd million in march of 2018 and a record low of 3835.00 usd million in september of 2020. source: office of travel and tourism industries,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   energy,   health,   climate.

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25 states with highest tourism revenue in the us.

In this article, we will discuss the 25 states with highest tourism revenue in the US. If you want to skip our discussion on the US tourism industry, you can go directly to the 5 States With Highest Tourism Revenue in the US .

According to the International Trade Administration, overseas tourists contributed $233.5 billion to the US economy in 2019. The travel and tourism industry in the US played a vital role, contributing significantly to the economy by generating $1.9 trillion in economic output and providing 9.5 million American jobs. This contribution accounted for 2.9% of the overall US GDP. Additionally, tourism industry statistics reveal that international travelers spend more in the US than in other countries, accounting for 14.5% of the total global expenditure on international travel. You can read about the 30 Top Tourists Attractions in the USA here.

In 2020, US travel expenditures recorded a 42% decline due to the challenges posed by the COVID-19 pandemic. However, as of April 2022, a recovery has taken place, with US travel spending increasing to $100 billion. This 3% increase surpasses pre-pandemic levels, driven primarily by leisure travel. On the other hand, the scenario for business travel remains complex as the increased use of video conferencing tools has resulted in remote meetings being more convenient in many situations. The historical data from the US Travel Association indicates that US travel spending typically grows by 2% to 4% annually, suggesting that there is still potential for a more substantial rebound in the future.

Major Players Shaping the Tourism Landscape

Several companies can be viewed as key players in the tourism industry. One such company is Airbnb, Inc. (NASDAQ: ABNB ), which aims to offer budget-friendly accommodation options and focuses on travelers who want a more localized experience . Many tourists are interested in "living like a local," a phrase Airbnb, Inc. (NASDAQ:ABNB) employs to attract the audience to their platform. Looking at the US tourism statistics by city in 2022, Airbnb, Inc. (NASDAQ:ABNB) hosts in the US facilitated over 44 million guest arrivals in regions without hotels. This resulted in host earnings of $10.5 billion as well as additional economic activity.

The Walt Disney Company (NYSE: DIS ) stands as another major player in the tourism industry with its theme parks and hotels. A recent study by Oxford Economics revealed that The Walt Disney Company (NYSE:DIS) resulted in a total statewide economic impact of $40.3 billion in Florida during 2022. Furthermore, the company also created 263,000 direct and indirect jobs, contributing to 1 out of every 32 jobs in the state. The Walt Disney Company (NYSE:DIS) also generated a total of $6.6 billion in tax revenue. Moreover, The Walt Disney Company (NYSE:DIS) has engaged 2,500 small businesses based in Florida, contracting them to provide various products and services.

Ranking on Fortune's World's Most Admired Companies List, Booking Holdings Inc. (NASDAQ: BKNG ) is another notable player in the industry. It is the parent company of well-renowned brands, including Priceline.com, Booking.com, and Cheapflights. Based in Connecticut, the company’s network is spread across more than 220 countries. Booking Holdings Inc. (NASDAQ:BKNG) remains the key provider of online travel and related services, offering facilities like flight ticketing, accommodation reservation, rental car booking, and price comparison, among other things. The US travel market size is evident in the remarkable recovery of Booking Holdings Inc. (NASDAQ:BKNG) from the significant downturn during the COVID-19 pandemic. In 2022, the company reported a revenue of $17.1 billion, reflecting an increase of $6 billion from the previous year. Room reservations accounted for 91% of the total bookings made through the company this year. Furthermore, international travel statistics indicate that Booking Holdings Inc. (NASDAQ:BKNG) facilitated the booking of over 60 million rental car days and 20 million flight tickets in the same period.

Here's what RiverPark Advisors said about Booking Holdings Inc. (NASDAQ:BKNG) in its Q3 2023 investor letter:

“Booking Holdings Inc.  (NASDAQ:BKNG): BKNG was a top contributor in the quarter following better than expected bookings, revenue and profit margins in the company’s 2Q driven by strong summer travel demand. BKNG reported $40 billion of bookings, $5.5 billion of revenue, and 23% EBITDA margins, which were $1.5 billion, $300m, and two percentage points ahead of expectations, respectively. In addition to strong summer demand, management pointed to continued strength in leisure travel (they raised travel booking guidance for the remainder of the year), building momentum in its alternative accommodation business and improvement in marketing efficiency. Booking is the world’s leader in online travel, operating in 200 countries with brands including Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com, and OpenTable. The company has been a dominant online travel agency for more than a decade with a high-margin business model that requires limited capital expenditures, typically less than 3% of revenue, producing $6.2 billion of free cash flow for 2022 and $7.2 billion expected for 2024. The company has used its free cash flow for episodic acquisitions as well as to return cash to shareholders. BKNG is well positioned in travel as the largest player in online lodging bookings and the second largest player in alternative accommodations.”

James Kirkikis/Shutterstock.com

Our Methodology

To determine the 25 states with highest tourism revenue in the US, we referred to data provided by the International Trade Administration. The states were shortlisted, taking into account the number of visitors, as a strong correlation exists between heightened visitor numbers and revenue generation. We have ranked the states in ascending order of both the number of visitors and their respective market shares in the US tourism industry.

States With Highest Tourism Revenue in the US

25. indiana.

Market share: 0.7%

Visitation figures 2022: 168,000

Indiana has gained recognition for its association with auto racing, particularly hosting the renowned Indianapolis 500 at the Indianapolis Motor Speedway. Indiana also boasts a cost of living that is 10% below the national average.

24. Wisconsin

Visitation figures 2022: 175,000

Wisconsin is famed for its dairy industry and boasts scenic beauty. Many tourists visit Devil’s Lake, renowned for camping and hiking opportunities. Wisconsin Dells is famous for having one of the largest water parks in America.

23. Connecticut

Market share:  0.9%

Visitation figures 2022: 225,000

Connecticut's major attractions are its museums as well as art galleries, including the Yale University Art Gallery. Connecticut's Beardsley Zoo and Mystic Aquarium also provide a fun experience for many families.

22. Michigan

Market share: 1.1%

Visitation figures 2022: 261,000

Michigan is famous amongst tourists due to its breathtaking landscapes and many outdoor activities, including rafting in the Menominee River. One of the most popular outdoor locations for visitors in Michigan is the Tahquamenon Falls State Park.

Visitation figures 2022: 273,000

Ohio's tourism sector recorded $53 billion in revenue from tourists in 2022. Popular theme parks like Cedar Point and Kings Island and locations like the Hocking Hills, Lake Erie shores, and the Cuyahoga Valley National Park are among the popular attraction points for tourists.

20. Tennessee

Market share: 1.2%

Visitation figures 2022: 292,000

The American Museum of Science and Energy in Oak Ridge, the Parthenon in Nashville, Downtown Knoxville, Andrew Jackson's Hermitage, and the Great Smoky Mountains National Park are some of the major attractions in the state. Visitors contributed $27.5 billion in revenue to Tennessee's tourism industry in 2022.

19. Louisiana

Market share: 1.3%

Visitation figures 2022: 314,000

The rich and diverse culture attracts tourists to Louisiana . The fur-producing region of Avery Island, the Cajun and zydeco music of Southwest Louisiana, and the State Capitol in Baton Rouge are among the popular tourist destinations.

18. Colorado

Visitation figures 2022: 321,000

Visitor spending in Colorado was recorded at $21.9 billion in 2021. The Colorado Springs Garden of the Gods, the Denver Zoo, and the Rocky Mountains are some of the major tourist attractions in the state.

17. Maryland

Market share: 1.4%

Visitation figures 2022: 326,000

Some of the state's attractions are the National Cathedral in Washington, D.C., Baltimore's Inner Harbour, and the National Aquarium.

16. North Carolina

Visitation figures 2022: 340,000

In 2022, North Carolina recorded visitor spending of $28.9 billion. The Blue Ridge Mountains, the Smoky Mountains, and the Outer Banks are some of the state's top tourist destinations.

Market share: 1.7%

Visitation figures 2022: 412,000

In 2021, visitor spending in parks alone in Utah was recorded at $1.6 billion. The vibrant city of Salt Lake City, the state's national parks, and dark sky parks offer visitors exceptional outdoor experiences.

14. Virginia

Market share: 1.8%

Visitation figures 2022: 438,000

The state boasts Colonial Williamsburg, a living history museum that offers an immersive experience into the era of America's founding. Furthermore, nature enthusiasts are drawn to the state's Shenandoah National Park, home to beautiful hiking trails that showcase Virginia's natural beauty.

13. Georgia

Market share: 1.9%

Visitation figures 2022: 465,000

The state's capital, Atlanta, is a famous travel destination with places like the World of Coca-Cola, the Georgia Aquarium, and the Martin Luther King Jr. National Historic Site. Another tourist destination in Georgia is Savannah, which is famous for its beautiful parks and historic neighborhoods.

12. Washington

Market share: 2.0%

Visitation figures 2022: 467,000

Washington has a range of geological features, including the Cascade Mountains, Columbia River, and Coast, which attracts many tourists. The variety of landscapes offers an opportunity for outdoor activities such as camping, wildlife viewing, and winter sports.

11. Pennsylvania

Market share: 2.5%

Visitation figures 2022: 592,000

Pennsylvania has popular tourist destinations, including Philadelphia's Independence Hall and the Liberty Bell. The Pocono Mountains and other natural landmarks are located in the state. Pennsylvania is also famous for Hershey's Theme Park.

10. Arizona

Market share: 2.8%

Visitation figures 2022:663,000

Millions of tourists have been drawn to the state due to its natural features, which include the Grand Canyon, Sedona, Monument Valley, and the Sonoran Desert.

9. Massachusetts

Market share: 3.4%

Visitation figures 2022: 807,000

Massachusetts attracts tourists due to its rich history and cultural sites. It is also known for universities such as Harvard and MIT. Historic downtown Boston has sites like the Freedom Trail. Meanwhile, Faneuil Hall Marketplace provides entertaining shopping and dining experiences for visitors.

8. New Jersey

Market share: 3.6%

Visitation figures 2022: 867,000

New Jersey has many natural features, including beaches and mountains, that make it popular among tourists. The Jersey Shore and Atlantic City are some of the famous destinations. The state also has many historic places, including the Ringwood Manor and Batsto Village. New Jersey has secured the ninth place on our list of 25 states with highest tourism revenue in the US.

Market share: 4.0%

Visitation figures 2022: 953,000

The state is a very popular location for tourists due to its natural beauty. There are many activities for visitors in Hawaii, including hiking, golfing, snorkeling, and surfing. The Hula culture in Hawaii is also a major attraction for tourists as it is a blend of traditional music and choreography.

6. Illinois

Market share: 4.7%

Visitation figures 2022: 1,135,000

Chicago is a famous tourist destination with places like Navy Pier, Millennium Park, and the Art Institute of Chicago. The state's historical sites include Lincoln Home National Historic Site in Springfield.

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Disclosure: None. 25 States With Highest Tourism Revenue in the US  is originally published on Insider Monkey.

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United States Tourism Revenue

• United States's Tourism Revenue reached 18 USD bn in May 2023, compared with 17 USD bn in the previous month
• United States's Tourism Revenue data is updated monthly, available from Jan 1999 to May 2023
• The data reached an all-time high of 20,819 USD mn in Mar 2018 and a record low of 3,835 USD mn in Sep 2020

View United States's Tourism Revenue from Jan 1999 to May 2023 in the chart:

What was United States's Tourism Revenue in May 2023?

United States's Tourism Revenue reached 18 USD bn in May 2023, compared with 17 USD bn in the previous month See the table below for more data.

Tourism Revenue by Country Comparison

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List of Countries by Tourism Income

Below you can find a list of countries by total tourism income and ratio of tourism income by total GDP. You can also find an interactive map below where each country is colored by its tourism income. The ratio of tourism income to the total GDP gives a rough figure which economies are most dependent on tourism income.

• United States of America has the highest total tourism income with over 210 billion $ yearly. This huge figure however is only 1.1% of the country's total GDP
• Spain has the second largest tourism income in the World with almost 68 billion $ yearly, making up tourism 5.2% of the total economy.
• Another Mediterranean country, France, is the third on the list with over 60 billion yearly tourism income.
• It is no wonder that the popular holiday destination Maldives is the leader when it comes to share of tourism in the total GDP. 2.7 billion $ tourism income of Maldives makes up 60% of the country's total GDP.
• Palau and Grenada, two island countries of Caribbeans, come second and third after Maldives. Palau with 141 million $ and Granada with 448 million $ obtain respectively 48% and 40% of their GDP by tourism.

Similar Data

Countries by Number of Incoming Tourists

External Links

• UNWTO - World Tourism Organization

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What state makes the most money from tourism?

By Audrey Wilson   |   Verified by David Boyd   |   Published June 29, 2023

Tourism is a thriving industry in the United States that attracts millions of visitors from around the world each year.

It's not hard to see why. Renowned for its diverse landscapes, vibrant cities, cultural attractions, and iconic landmarks, the U.S. offers a wealth of experiences for travelers seeking adventure, entertainment, and cultural enrichment.

But where do those tourist dollars get spent?

From the sun-soaked beaches of California to the bustling streets of New York, these are the states that benefit most from domestic and international tourism.

Coming up next

Key takeaways, pennsylvania.

• California leads the pack in terms of tourism revenue, generating an impressive $139 billion in 2022.
• The top 10 states by tourism revenue showcase a mix of well-known destinations and unexpected contenders. States like Texas and Pennsylvania, not typically associated with tourism, make the list, highlighting the variety of experiences available throughout the United States.
• The United States offers a wide range of tourist destinations that cater to different interests and preferences. Whether you're seeking sun-soaked beaches in Florida, exploring historical sites in Pennsylvania, or marveling at the natural wonders of Arizona's deserts, there is something for every type of traveler.
• Regardless of your passion, be it history, culinary delights, or adrenaline-pumping adventures, the top 10 states by tourism revenue have attractions and activities that cater to your interests.

$139 billion

California takes the lead in tourism revenue, raking in a staggering $139 billion in 2022 .

The state's appeal lies in its diverse range of attractions, from the enchantment of Disneyland and the glitz of Hollywood to the breathtaking beauty of national parks like Yosemite and Joshua Tree. The allure of California extends beyond its iconic landmarks, as its miles of beaches, mountains, and deserts offer something for every traveler. The year-round temperate weather further enhances its draw, making it a sought-after destination throughout the year.

With its unrivaled combination of entertainment, natural wonders, and favorable climate, California continues to captivate visitors from around the world and remains the crown jewel in terms of tourism revenue. Whether seeking family fun, Hollywood glamour, or outdoor adventures, California promises an unforgettable experience that keeps travelers coming back for more.

$101.9 billion

Florida's tourism industry continues to thrive, with an estimated 35 million travelers visiting during the third quarter of 2022 . This marked a notable increase of 6.9% compared to the previous year and an impressive 8% rise when compared to pre-pandemic levels in 2019. In 2021, visitors to Florida contributed $101.9 billion to the state's economy and supported over 1.7 million jobs, emphasizing the significant economic impact of tourism.

While the renowned theme parks in Orlando, including Walt Disney World Resort and Universal Orlando Resort, continue to attract millions of visitors annually, Florida offers much more beyond these iconic attractions. The state's diverse offerings encompass the breathtaking beauty of the Everglades, the idyllic beaches of the Florida Keys, and the opportunity for unforgettable cruises departing from its shores. With a wide range of experiences, from vibrant cities like Miami and Tampa to pristine coastal areas and unique natural wonders, Florida appeals to travelers seeking adventure, relaxation, or family-oriented fun.

Florida's consistent growth in visitor numbers, coupled with its substantial contributions to the state's economy, highlights the enduring appeal of the Sunshine State as a premier tourist destination. With its favorable climate, diverse attractions, and well-developed tourism infrastructure, Florida continues to captivate travelers from around the world, solidifying its position as a prominent player in the global tourism industry.

$90.7 billion

Nevada, the Silver State, experienced a thriving travel and tourism industry with a significant economic impact. In 2022, the industry generated an impressive $90.7 billion impact on Nevada's economy , surpassing pre-pandemic levels. The renowned city of Las Vegas, with its iconic Strip and world-class resorts, continues to be a major draw for visitors worldwide.

The city's vibrant entertainment, casino scene, and diverse culinary offerings create an atmosphere of excitement and allure. However, Nevada's appeal extends beyond Las Vegas, as the state also boasts stunning natural beauty. The proximity to the Grand Canyon and the breathtaking landscapes of Lake Tahoe provide outdoor enthusiasts with opportunities for exploration and recreational activities.

$67.6 billion

The Lone Star State, is not only a significant player in the travel and tourism industry but also a major contributor to job growth and earnings. In 2022, the industry supported a remarkable 10% increase in travel-related jobs, reaching a total of 1.2 million jobs across the state. These jobs encompass various sectors, including hospitality, transportation, and entertainment. Alongside this job growth, earnings in the travel sector soared to $67.6 billion , further highlighting the economic significance of travel and tourism in Texas.

Texas offers a diverse range of attractions, from the captivating Houston Space Center to the historically significant JFK assassination tour in Dallas. Its varied landscape encompasses deserts, beaches, and mountains, while its cities, such as Austin, Dallas, and Houston, offer distinct vibes and a wealth of cultural experiences.

The state's appeal lies in its ability to cater to different interests and preferences. Whether visitors seek adventure in the scenic deserts, relaxation on the beautiful Gulf Coast beaches, or exploration of vibrant urban centers, Texas has something to offer. The economic impact generated by the travel and tourism industry underscores its importance as a key driver of Texas' economy, solidifying the state's position as a noteworthy tourist destination.

$60 billion

The Empire State may not have beaches or theme parks, but its cultural offerings make it a captivating destination. In 2022, the city welcomed a staggering 56.4 million visitors, fueling its economic recovery and supporting around 410,000 jobs in the leisure and hospitality sector. The city's renowned museums, including The Met and MoMA, showcase exceptional art collections, while Broadway enthralls audiences with its world-class theater productions. Iconic landmarks like the Statue of Liberty and Central Park add to the city's allure, making it a must-visit for cultural enthusiasts.

Beyond New York City, the state offers additional cultural gems, such as the historic sites of the Hudson River Valley and the scenic beauty of the Finger Lakes region. The cultural richness of New York attracts millions of visitors worldwide, generating over $40 billion in direct visitor spending and contributing to an estimated $60 billion in total economic impact. With its vibrant atmosphere and cultural treasures, New York promises an unforgettable experience for those seeking art, history, and the unique essence of the city that never sleeps.

$38 billion

Pennsylvania's tourism industry has experienced remarkable growth, with nearly 180 million visitors in 2021, marking an increase of over 28 million visitors compared to previous years. These visitors contributed $38.0 billion in direct spending, supporting hotels, restaurants, retailers, and other businesses across the state. The total economic impact of tourism in Pennsylvania reached $66.3 billion in 2021 , sustaining over 450,000 jobs and generating $4.2 billion in state and local tax revenues.

Pennsylvania's allure as a tourist destination lies in its rich history, diverse attractions, and vibrant cities. From the historic landmarks of Philadelphia, including Independence Hall and the Liberty Bell, to the breathtaking landscapes of the Pocono Mountains and the scenic beauty of Lancaster County, the state offers a wide range of experiences. The vibrant cities of Pittsburgh and Harrisburg add to the appeal, providing cultural and recreational opportunities for visitors.

$34.4 billion

Georgia's tourism industry experienced remarkable success in 2021, attracting nearly 200 million visitors who collectively contributed $34.4 billion in direct visitor spending. This robust influx of visitors generated over $4 billion in state and local tax revenues, fueling the state's economy and supporting vital public services. According to state data, the total economic impact of Georgia's tourism industry reached an impressive $64.5 billion , highlighting its significant role in driving economic growth and prosperity.

The appeal of Georgia as a tourist destination lies in its diverse range of attractions and experiences. The dynamic city of Atlanta stands out as a major draw, offering a blend of rich history, cultural landmarks, and modern amenities. From exploring the historic sites associated with Martin Luther King Jr. to immersing oneself in the vibrant arts scene, Atlanta provides an array of captivating experiences. Georgia's natural beauty also shines through its scenic coastal beaches and picturesque mountain ranges, offering opportunities for outdoor adventures and leisure activities.

$32.2 billion

Illinois boasts a robust tourism industry that significantly contributes to the state's economy. In 2021, direct visitor spending reached $32.2 billion, resulting in a remarkable total economic impact of $59.5 billion. This substantial impact not only fuels economic growth but also supports 388,800 jobs and generates $4.3 billion in state and local tax revenue.

With its diverse range of attractions and activities, Illinois offers something for every visitor. Chicago, the state's vibrant metropolis, stands out as a top destination, attracting tourists with its renowned architecture, cultural institutions like the Art Institute of Chicago, and vibrant arts scene. Historic sites, such as the Abraham Lincoln Presidential Library and Museum in Springfield, provide a glimpse into the state's rich heritage, while nature enthusiasts can explore the scenic beauty of Shawnee National Forest and enjoy outdoor adventures along Lake Michigan's shores.

$53 billion

Ohio's tourism industry reached new heights in 2022, as it recorded a remarkable $53 billion in visitor spending and welcomed a staggering 233 million visitors . This outstanding achievement showcases the state's appeal as a tourist destination and its ability to attract a diverse range of visitors. Furthermore, the industry's growth has had a significant positive impact on Ohio's economy, supporting a substantial workforce of 424,339 seasonal, part-time, and full-time jobs.

Visitors to Ohio are drawn to its wide array of attractions and experiences. The state is home to world-renowned amusement parks, including Cedar Point and Kings Island, which offer thrilling rides and entertainment for all ages. Ohio's vibrant cities, such as Columbus, Cleveland, and Cincinnati, provide cultural richness with their museums, art galleries, and professional sports teams, ensuring there's something for everyone. Additionally, Ohio's natural beauty is showcased through scenic locations like Hocking Hills, the picturesque shores of Lake Erie, and the captivating Cuyahoga Valley National Park.

$23.6 billion

Arizona's tourism industry flourishes as visitors are captivated by its warm weather and remarkable natural beauty, making it the state's top export industry in 2021. The year witnessed an impressive 40.9 million visitors who collectively spent $23.6 billion , driving economic growth and supporting job creation. The industry's significant contribution of $3.4 billion in tax revenue translates to an average tax savings of $738 for every Arizona household and supports a workforce of 167,200 industry jobs.

The state's appeal as a tourist destination lies in its stunning landscapes and diverse attractions. The world-famous Grand Canyon stands as a testament to its natural beauty, attracting millions of visitors annually with its awe-inspiring views. From the picturesque Sedona to the breathtaking Monument Valley and the captivating Sonoran Desert, the state offers ample opportunities for outdoor exploration and adventure. Arizona's vibrant cities, including Phoenix and Tucson, provide cultural experiences, renowned golf courses, and a thriving culinary scene that cater to various interests and preferences.

The Bay State may be small, but it packs a punch with $28.3 billion in tourism revenue in 2019. Boston is the centerpiece, with its rich history and famous landmarks like the Freedom Trail and Fenway Park. Still, Massachusetts also offers picturesque coastal areas like Cape Cod and Martha’s Vineyard and the beautiful Berkshires in the western part of the state.

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From Frugal to Free

25 US States Making Bank from Tourism

Posted: April 28, 2024 | Last updated: April 28, 2024

Tourism plays a significant role in the U.S. economy, with certain states leading the charge by turning their unique attractions into major sources of revenue. Let’s explore which states are leading in tourism income and how they’re doing it. Did your state make the list?

#1. California: Tourism Revenue Powerhouse

California is a leader in tourism revenue, bringing in over $140 billion annually. Visiting Disneyland can cost a family of four approximately $500 for a single-day visit, excluding food and lodging.

#2. Florida: A Tourism Juggernaut

Florida’s theme parks and beaches helped it rake in close to $90 billion in tourism revenue in 2019. A one-day pass to Disney World’s Magic Kingdom can cost over $100 per person.

#3. New York: The Big Apple’s Big Bucks

Tourism in New York generated about $70 billion in 2019, with attractions like the Empire State Building charging upwards of $42 for a standard adult ticket.

#4. Texas: Diverse Attractions, Robust Revenue

Texas sees tourism revenues of approximately $80 billion, driven by its diverse cultural and historical attractions. A visit to the Alamo is free, but surrounding attractions and events can add to the travel expenses.

#5. Nevada: Betting on Tourism

Nevada, largely thanks to Las Vegas, earns over $60 billion from tourism. Hotel stays on the Strip can range widely, with luxury accommodations costing hundreds per night.

#6. Illinois: Chicago’s Economic Engine

Tourism brings in around $40 billion to Illinois, with Chicago’s skyscrapers and museums drawing millions. The Willis Tower Skydeck charges about $30 for adult admission.

#7. Hawaii: Paradise’s Price Tag

Hawaii’s tourism industry generates over $17 billion. A stay at a resort can start at $250 per night, with premium experiences like helicopter tours significantly more.

#8. Georgia: Atlanta’s Attraction Appeal

Georgia, with attractions like the Georgia Aquarium, sees tourism revenues nearing $68.9 billion. Admission to the aquarium can cost over $35 for adults.

#9. Pennsylvania: History Pays Off

Tourism in Pennsylvania generates around $43 billion, with Gettysburg National Military Park and other historic sites offering free admission but paid tours and experiences available.

#10. Tennessee: The Sound of Economic Success

The state’s music and mountain attractions contribute to its $22 billion in tourism revenue. The Country Music Hall of Fame, for example, charges about $25.95 for an adult ticket.

#11. Massachusetts: Historic and Modern Attractions

Massachusetts earns over $28 billion from tourism, with Boston’s Freedom Trail offering a mix of free and paid historic sites.

#12. Arizona: Natural Wonders Work Wonders

Tourism brings Arizona around $24 billion annually, with the Grand Canyon charging $35 per vehicle for a seven-day pass.

#13. Colorado: Peaks of Profit

The state’s outdoor activities and scenic beauty generate over $22 billion in tourism revenue. Ski resort lift tickets can exceed $200 per day during peak season.

#14. Washington: From Nature to Nirvana

Washington’s diverse attractions help it earn over $21 billion from tourism. The Space Needle charges about $35 for an adult ticket to the observation deck.

#15. South Carolina: Coastal Charms Cash In

Tourism in South Carolina brings in approximately $22.6 billion, with beach destinations and historic Charleston leading the way.

#16. North Carolina: Varied Ventures

North Carolina’s mountains and beaches help it generate around $25.3 billion in tourism revenue. The Biltmore Estate in Asheville charges over $60 for daytime admission.

#17. Michigan: Great Lakes, Great Gains

Michigan’s natural and cultural attractions contribute to its $25 billion tourism revenue. Mackinac Island ferry tickets cost around $26 for an adult round trip.

#18. Ohio: Rock, Roller Coasters, and Revenue

Ohio sees tourism revenues of approximately $46 billion, boosted by attractions like the Rock and Roll Hall of Fame, which charges $30 for adult admission.

#19. Missouri: Gateway to Growth

Missouri earns around $17.5 billion from tourism, with the Gateway Arch National Park offering free admission but charging for tram rides to the top.

#20. Louisiana: Celebrating Culture and Cash

Tourism in Louisiana, particularly New Orleans, generates over $18.9 billion. Mardi Gras festivities are free to watch but attending balls or exclusive events can be costly.

#21. Virginia: History’s Riches

Virginia’s historical sites and natural beauty bring in around $26 billion in tourism revenue. Many historic sites offer free admission, though donations are welcomed.

#22. Oregon: Outdoor Adventure’s Economic Impact

Oregon’s natural landscapes help it attract over $12.3 billion in tourism revenue. Crater Lake National Park charges around $30 per vehicle for a 7-day pass, offering breathtaking views and pristine nature experiences.

#23. Maryland: Nautical and Nice Profits

With the Chesapeake Bay and historic Baltimore, Maryland enjoys tourism revenues of approximately $18 billion. Experiences like sailing tours can add a unique expense to visitors’ budgets.

#24. Minnesota: More Than Just Lakes

Minnesota’s mix of natural beauty and the Mall of America brings in about $16 billion in tourism revenue. While the mall itself is free to explore, attractions within it, such as the Nickelodeon Universe, charge admission fees.

#25. New Jersey: Shore to Please

The Jersey Shore and historical attractions help New Jersey net about $45 billion in tourism revenue. Beach passes can cost upwards of $10 per day during the summer months, contributing to the state’s tourism income.

Strike a Balance

If your state didn’t make the cut, consider it your little secret—for now. Enjoy the tranquility away from the tourist buzz, but don’t forget, quiet doesn’t pay the bills. Finding the sweet spot between secret paradise and tourism goldmine? That’s the real adventure.

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The post 25 US States Making Bank from Tourism first appeared on From Frugal to Free .

Featured Image Credit: Shutterstock / sumikophoto.

The content of this article is for informational purposes only and does not constitute or replace professional financial advice.

For transparency, this content was partly developed with AI assistance and carefully curated by an experienced editor to be informative and ensure accuracy.

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• Global tourism revenue to total 5.8 trillion USD this year, surpassing pre-pandemic level: report

WELLINGTON, April 23 (Xinhua) -- Global tourism revenue is estimated to total 5.8 trillion U.S. dollars in 2024, marking an increase of 139.6 percent over the pre-pandemic level in 2019, according to a report released by an international tourism summit held here.

The Report on World Tourism Economy Trends (2024) predicted that international tourist arrivals would amount to 13.579 billion in number this year, recovering to 103.9 percent of 2019.

At the same time, the report called for efforts by the global tourism industry to turn challenges from technology advancements and climate change into growth opportunities, proactively incorporating them into reshaping the industry.

The World Tourism Cities Federation Wellington Fragrant Hills Tourism Summit 2024, scheduled for Monday and Tuesday, was jointly sponsored by the World Tourism Cities Federation (WTCF) and the Wellington City Council. The WTCF, founded in 2012 on the initiative of Beijing, is the world's first international tourism organization focusing on cities.

This year's summit themed "Promoting Sustainable City Tourism: Innovation and Enhancement", featured keynote speeches, panel discussions, and tourism fairs, among others. Its discussions focused on an innovative development of global tourism industry in the new era.

Tourism has emerged as a pillar industry for global economic growth, Sima Hong, executive vice chair of the WTCF Council and deputy mayor of Beijing, told the opening ceremony.

She said that the global tourism industry is facing challenges concerning environmental protection, cultural heritage protection, and tourism safety as the industry rapidly expands.

Sima called for deepened international exchanges and partnerships in cultural and tourism industries, commitment to green development, and elevating the tourist experience through technology empowerment, to foster stability, resilience, and prosperity of the tourism sector.

Wellington Mayor Tory Whanau shared the New Zealand capital's experience in sustainable tourism practices, noting that sustainable tourism can help generate economic growth and create new and innovative job opportunities for the local community and economy.

By promoting responsible tourism practices, the local government can protect often fragile ecosystems, historic landmarks and indigenous cultures from the negative impacts of mass tourism, she added.

Yang Shuo, the WTCF secretary-general, said that the application of technological innovations in the tourism industry provides tourists with smart, personalized, and pleasant experiences. Smart tourism platforms built on big data and cloud computing enable real-time monitoring and management of tourist attractions, ensuring a safe environment for tourists. Leveraging online platforms to promote tourist destinations is becoming an important means to put tourism cities on the map, he said.

The two-day meeting attracted about 400 government officials, tourism organization representatives, tourism entrepreneurs and experts from 42 countries and regions.

The WTCF currently has 246 members, covering 86 countries and regions. Enditem

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Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Guide
• Sustainability

How Much Revenue Is Generated From Ecotourism Annually In The United States?

Published: November 14, 2023

Modified: December 28, 2023

by Sondra Rath

• Travel Destinations
• United States

Introduction

Welcome to the world of ecotourism, where travel meets sustainability. In recent years, the concept of ecotourism has gained significant attention as a way to experience the beauty of nature while minimizing negative impacts on the environment. Ecotourism goes beyond traditional tourism by incorporating principles of conservation, community empowerment, and environmental education.

In the United States, ecotourism has emerged as a popular and impactful sector of the tourism industry. With its diverse natural landscapes, ranging from lush national parks to coastal wonders, the country offers abundant opportunities for travelers to engage in eco-friendly activities and support sustainable initiatives.

But what exactly is ecotourism, and how does it contribute to the economy? In this article, we will delve into the definition of ecotourism, explore its significance for the environment, and analyze the economic impacts it generates in the United States. We will also discuss the factors that influence revenue generation in ecotourism, the methods used to estimate this revenue, and the annual revenue figures associated with this sector. Furthermore, we will compare the revenue from ecotourism to other tourism sectors, explore successful case studies, and address the challenges and future outlook for ecotourism revenue in the United States.

By understanding the financial value of ecotourism, we can appreciate the need for continued support and development of sustainable travel practices. So, let’s embark on this journey of exploration and discover the fascinating world of revenue generation from ecotourism in the United States.

Definition of Ecotourism

Ecotourism is a form of tourism that emphasizes responsible travel to natural areas, with a focus on conserving the environment, preserving local cultures, and benefiting local communities. It seeks to minimize the negative impacts of tourism while promoting sustainable practices and providing opportunities for education and personal enrichment.

Unlike conventional tourism, which often leads to environmental degradation and cultural exploitation, ecotourism aims to foster a deeper connection between tourists and the natural world. It encourages visitors to appreciate and respect the delicate balance of ecosystems, fostering a sense of stewardship and promoting conservation efforts.

The principles of ecotourism encompass several key components:

• Environmental Conservation: Ecotourism prioritizes the protection and preservation of natural resources and ecosystems. It promotes environmentally-friendly practices such as waste reduction, energy conservation, and the use of sustainable transportation.
• Cultural Preservation: Ecotourism respects and celebrates the culture, traditions, and heritage of local communities. It encourages tourists to interact with local residents, learn about their way of life, and support local economies through responsible purchasing.
• Economic Benefits: Ecotourism aims to generate economic opportunities and benefits for local communities. It promotes community involvement and empowerment, ensuring that tourism revenue flows back into the region and contributes to sustainable development.
• Educational Component: Ecotourism provides educational experiences that raise awareness about environmental issues and inspire visitors to make more sustainable choices in their own lives. This may include guided nature walks, wildlife conservation programs, or cultural workshops.

Ultimately, ecotourism seeks to strike a harmonious balance between tourism and the environment, offering travelers the chance to explore and appreciate natural wonders while contributing to their long-term preservation and benefiting local communities.

Overview of Ecotourism in the United States

The United States is blessed with an abundance of natural wonders, making it an excellent destination for ecotourism. From breathtaking national parks like Yellowstone and Yosemite to stunning coastlines like the Florida Keys and the Pacific Northwest, the country offers diverse landscapes that attract nature enthusiasts from around the world.

One of the key drivers of ecotourism in the United States is its vast network of protected areas. The National Park Service manages over 60 national parks, along with numerous national monuments, historic sites, and recreational areas. These protected areas provide opportunities for visitors to immerse themselves in nature, engage in outdoor activities, and learn about the importance of conservation.

In addition to national parks, the United States is home to countless state parks, wildlife refuges, and private reserves that promote ecotourism. These areas showcase the country’s rich biodiversity, offering opportunities for birdwatching, hiking, kayaking, and wildlife spotting. Whether it’s exploring the Everglades in Florida, witnessing the grandeur of the Grand Canyon, or embarking on a whale-watching cruise in Alaska, there is no shortage of ecotourism experiences to be had in the United States.

Furthermore, the country’s commitment to sustainability is reflected in the numerous eco-lodges, tour operators, and educational organizations that cater to eco-conscious travelers. These entities prioritize environmentally-friendly practices, offer nature-based activities, and provide opportunities for visitors to actively contribute to environmental conservation efforts.

While ecotourism is popular among domestic and international travelers alike, it is important to note that not all nature-based tourism in the United States adheres to sustainable principles. It is crucial for tourists to do their research, choose reputable operators, and look for certifications such as the Sustainable Travel International’s Sustainable Tourism Eco-certification Program or the Global Sustainable Tourism Council’s certification schemes. These certifications ensure that the tourism activities they partake in align with sustainable practices.

Overall, ecotourism in the United States offers visitors a unique opportunity to explore and appreciate the country’s natural wonders while contributing to their preservation. By choosing to engage in eco-friendly travel experiences, individuals can leave a positive impact on the environment and support the sustainable development of local communities.

Importance of Ecotourism for the Environment

Ecotourism plays a critical role in promoting environmental conservation and fostering a more sustainable future. By highlighting the value of natural resources and ecosystems, it cultivates a sense of appreciation and responsibility towards the environment. Here are some key ways in which ecotourism benefits the environment:

• Conservation of Biodiversity: Ecotourism helps protect and preserve vulnerable ecosystems and biodiversity hotspots by creating economic incentives for their conservation. Income generated from ecotourism activities can be used to fund habitat restoration, wildlife protection efforts, and anti-poaching initiatives.
• Reduced Environmental Impact: Ecotourism encourages travelers to adopt sustainable practices, such as using renewable energy, minimizing waste, and practicing responsible wildlife viewing. By raising awareness and providing education, it helps visitors make informed choices that minimize their ecological footprint.
• Habitat Restoration and Preservation: Ecotourism often involves participation in conservation projects, such as tree planting, habitat restoration, and invasive species removal. These activities contribute to the recovery and preservation of degraded ecosystems, promoting the overall health and resilience of natural habitats.
• Alternative to Resource Extraction: In regions where natural resources are vulnerable to exploitation, ecotourism provides an alternative source of income. By creating jobs and revenue streams tied to the preservation of nature, it reduces the pressure on resource extraction and encourages sustainable economic development.
• Raising Environmental Awareness: Ecotourism facilitates direct interaction with the natural environment, allowing travelers to witness the beauty and fragility of ecosystems firsthand. This experiential learning can inspire individuals to become advocates for conservation and drive behavior change in their communities.

Moreover, the implementation of sustainable tourism practices can have ripple effects beyond ecotourism itself. By encouraging the adoption of sustainable infrastructure, waste management systems, and transportation options, ecotourism can contribute to the overall sustainability of a destination’s tourism industry.

It is important, however, to strike a balance between promoting ecotourism and preserving the integrity of fragile ecosystems. Proper management and regulation are crucial to ensure that visitation levels, infrastructure development, and human activities are kept within sustainable limits.

By supporting ecotourism, individuals can contribute to the long-term health and preservation of the environment, protecting natural wonders for future generations to enjoy.

Economic Impacts of Ecotourism in the United States

Ecotourism not only benefits the environment but also has significant economic impacts, contributing to the growth of local economies and job creation. The United States, with its diverse natural landscapes and rich biodiversity, has witnessed a surge in ecotourism activities, resulting in substantial economic benefits. Here are some key economic impacts of ecotourism in the country:

• Job Creation: Ecotourism creates employment opportunities in various sectors, including hospitality, guiding services, transportation, and local handcraft production. This is particularly significant in rural and natural areas, where traditional industries may be declining. By providing sustainable livelihoods, ecotourism helps support local communities and reduce income inequality.
• Revenue Generation: The revenue generated from ecotourism activities contributes to the local, regional, and national economies. Direct spending by ecotourists includes accommodation, meals, transportation, and entrance fees, which infuse money into local businesses. Indirectly, ecotourism stimulates sectors such as agriculture, retail, and infrastructure development, generating additional economic activity.
• Sustainable Development: Ecotourism promotes a more sustainable form of economic growth, going beyond short-term gains to focus on long-term benefits. By supporting ecologically sensitive practices, ecotourism ensures the preservation of natural resources and cultural heritage. This sustainable approach to development can enhance the resilience and competitiveness of local economies in the face of global challenges.
• Multiplier Effect: Ecotourism often leads to a multiplier effect, whereby the money spent by tourists circulates within the local economy, creating a cascading impact. For example, a tourist may spend money on a guided hike, which supports the income of the guide, who, in turn, spends money at local restaurants or shops, benefiting other businesses.
• Business Diversification: Ecotourism encourages the development of small and medium-sized enterprises (SMEs) that offer unique and sustainable products or services. This diversification of business activities reduces dependence on a single industry and enhances the overall economic resilience of a region.

Furthermore, ecotourism can help alleviate seasonality issues in the tourism industry by attracting visitors during off-peak seasons. This helps distribute tourism income more evenly throughout the year and reduces the burden on popular destinations during peak travel periods.

It is important to highlight that the economic benefits of ecotourism are contingent on responsible and sustainable practices. Proper planning, management, and collaboration with local communities are essential to ensure that economic gains are balanced with environmental and social considerations.

Ultimately, ecotourism provides an opportunity for communities to capitalize on their natural and cultural assets, stimulating economic growth while preserving the very resources that serve as the foundation for such tourism activities.

Factors Influencing Revenue Generation in Ecotourism

Several factors influence the revenue generation in ecotourism, determining the financial success and sustainability of this sector. Understanding these factors is crucial for destination managers, tour operators, and policymakers to develop effective strategies for maximizing revenue potential. Here are some key factors influencing revenue generation in ecotourism:

• Natural and Cultural Attractions: The presence of unique and captivating natural and cultural attractions is a fundamental factor in attracting ecotourists. Whether it’s a pristine national park, a rare wildlife species, or an indigenous cultural heritage, these attractions serve as a magnet for visitors and contribute to the revenue generated from ecotourism activities.
• Accessibility and Infrastructure: The accessibility of an ecotourism destination plays a pivotal role in revenue generation. Good transportation links, including airports, roads, and public transportation, contribute to increased visitation. Additionally, the availability of well-developed eco-friendly accommodation, visitor centers, and interpretive facilities enhances the overall visitor experience and encourages longer stays.
• Marketing and Promotion: Effective marketing and promotion campaigns are essential in attracting potential ecotourists. A targeted and well-executed marketing strategy that showcases the unique selling points of an ecotourism destination can lead to increased awareness and visitor interest, ultimately driving revenue generation. This may involve partnerships with travel agencies, participation in trade shows, and the utilization of digital marketing tools and platforms.
• Tourism Infrastructure and Services: The availability and quality of infrastructure and services in an ecotourism destination significantly impact the revenue potential. Well-maintained trails, visitor centers, restroom facilities, and transportation options are vital for visitor satisfaction and repeat visitation. Additionally, a range of services such as guided tours, interpretation programs, and local handicraft markets can enhance the visitor experience and generate additional revenue streams.
• Seasonality and Demand: The seasonality of visitation and demand patterns influence revenue generation in ecotourism. By understanding peak and off-peak periods, destination managers can develop strategies to distribute visitation more evenly throughout the year and minimize revenue fluctuations. This may involve developing special events, offering discounted packages during low seasons, or promoting alternative activities for visitors during less crowded periods.
• Sustainable Pricing and Financial Policies: Pricing strategies that balance affordability with the need to generate revenue are crucial. The pricing of accommodation, park entrance fees, and activities should reflect the value of the experience while remaining competitive. Furthermore, financial policies that ensure a fair distribution of revenue among stakeholders, including local communities and conservation initiatives, contribute to the overall sustainability of ecotourism.

It is important to note that these factors interact with each other and vary from one destination to another. Local context, community involvement, and stakeholder collaboration are also critical in shaping revenue generation. Sustainable management practices that prioritize long-term economic viability, environmental protection, and social benefits are key to ensuring that revenue generation in ecotourism is both impactful and responsible.

Methods Used to Estimate Revenue from Ecotourism

Estimating the revenue generated from ecotourism is a complex task that requires the use of various methods and data sources. Accurate estimation allows destination managers, policymakers, and researchers to understand the economic significance of ecotourism and make informed decisions regarding resource allocation and sustainable development. Here are some common methods used to estimate revenue from ecotourism:

• Surveys and Visitor Expenditure Studies: Surveys and visitor expenditure studies involve collecting data directly from tourists through questionnaires, interviews, or online surveys. These studies capture information on visitor spending patterns, including accommodation, meals, transportation, activities, and souvenirs. By extrapolating the data from a sample of visitors, researchers can estimate the average expenditure per visitor and calculate the total revenue generated from ecotourism activities.
• Analysis of Tourism Satellite Accounts: Tourism Satellite Accounts (TSAs) are comprehensive frameworks that provide a detailed analysis of the economic contribution of tourism, including ecotourism. TSAs utilize multiple data sources, such as government reports, industry surveys, and national accounts, to estimate various economic indicators, including revenue, GDP contribution, and employment. By disaggregating the data specifically for ecotourism, analysts can estimate the revenue generated by this specific sector.
• Financial Records and Business Surveys: Financial records and business surveys involve collecting data directly from ecotourism businesses, such as hotels, tour operators, and transportation services. These businesses are often required to report their financial information for tax purposes or to fulfill licensing requirements. Analyzing this data provides insights into the revenue generated by these businesses within the ecotourism sector.
• Collaboration with Local Communities and Stakeholders: Engaging with local communities and stakeholders is crucial for gathering data on revenue generation in ecotourism. This can involve working closely with community members to understand their involvement in ecotourism activities, such as homestays, cultural performances, and handicraft production. By collecting information on their income and the percentage derived from ecotourism, researchers can estimate the overall revenue generated by local communities.
• Integration of Secondary Data Sources: Secondary data sources, such as government reports, tourism statistics, and academic research, can provide valuable information to estimate revenue from ecotourism. These sources may include data on visitor arrivals, length of stay, average spending per visitor, and industry trends. By combining and analyzing this data, researchers can estimate the overall revenue generated by ecotourism activities.

It is important to note that these methods have their limitations and rely on assumptions and data accuracy. Estimating revenue from ecotourism should be seen as an ongoing process that requires regular data collection and analysis to account for changes in tourism trends, economic factors, and visitor behavior.

Combining multiple methods, leveraging local expertise, and utilizing a participatory approach can improve the accuracy and reliability of revenue estimation in ecotourism, ultimately supporting the effective planning, management, and promotion of sustainable tourism practices.

Findings: Annual Revenue Generated from Ecotourism in the United States

The annual revenue generated from ecotourism in the United States is substantial, reflecting the popularity and economic significance of this sector. While precise figures can vary depending on the data sources and methodologies used, numerous studies and reports provide insights into the scale of revenue generated by ecotourism. Here are some key findings regarding the annual revenue generated from ecotourism in the United States:

• According to the U.S. Travel Association, in 2019, domestic and international travelers spent an estimated $59 billion on nature-based tourism activities in the United States. This includes ecotourism activities such as wildlife viewing, hiking, and visits to national parks.
• A study conducted by the Outdoor Industry Association found that outdoor recreation, which includes ecotourism activities, contributed $778 billion to the U.S. economy in 2019. This includes spending on gear, equipment, travel, and related services.
• The National Park Service reported in its 2019 National Park Visitor Spending Effects report that visitors to national parks alone spent approximately $21 billion in nearby communities, supporting over 340,500 jobs. While not all national park visitors engage in ecotourism activities exclusively, a significant portion of this spending can be attributed to ecotourism.
• According to a report by the Bureau of Economic Analysis, travel and tourism accounted for 2.8% of the U.S. GDP in 2019, totaling $580.7 billion. While this figure encompasses all forms of tourism, ranging from business travel to leisure trips, a significant portion can be attributed to ecotourism activities.
• Various state-level studies have also provided insights into the revenue generated from ecotourism. For example, a study conducted in California estimated that nature-related tourism, including ecotourism, contributed $19.2 billion to the state’s economy in 2018.

It is important to note that these figures represent annual revenue estimates based on available data. The true revenue generated from ecotourism in the United States may be even higher, considering the additional spending on accommodations, food and beverage, transportation, and other related services.

However, it is crucial to recognize that the COVID-19 pandemic has had a significant impact on the travel and tourism industry, including ecotourism. The revenue generated in 2020 and subsequent years may be affected by travel restrictions, reduced visitor numbers, and changes in consumer behavior.

Nonetheless, these findings highlight the substantial economic contribution that ecotourism makes to the United States, supporting local businesses, creating jobs, and promoting sustainable development. The revenue generated from ecotourism underscores the importance of preserving and protecting the natural and cultural heritage that attracts visitors in the first place.

Comparison of Revenue from Ecotourism to Other Tourism Sectors

Ecotourism is a distinct sector within the broader tourism industry, and comparing its revenue to other tourism sectors provides insights into its economic significance. While revenue figures may vary by region and data source, conducting such a comparison can help understand the relative contribution of ecotourism to overall tourism revenue. Here is a comparison of revenue from ecotourism to other tourism sectors:

• Mass Tourism: Mass tourism refers to the large-scale, mainstream tourism that encompasses popular destinations and attractions. It typically involves package vacations, all-inclusive resorts, and high-volume tourist activities. While mass tourism generates substantial revenue due to its sheer volume, the revenue per visitor is often lower compared to ecotourism. Ecotourism tends to attract fewer visitors but generates higher revenue per visitor due to the premium nature of the experience and the focus on sustainable practices.
• Adventure Tourism: Adventure tourism is a dynamic and growing sector that includes activities such as hiking, mountaineering, and adventure sports. While adventure tourism and ecotourism can overlap in certain aspects, such as nature-based activities and sustainable practices, revenue figures can differ. Adventure tourism generally involves a range of activities, some of which may have lower costs compared to ecotourism. However, ecotourism’s emphasis on conservation, cultural immersion, and unique experiences often allows for higher pricing and revenue generation.
• Cultural Tourism: Cultural tourism focuses on experiencing the cultural heritage, traditions, and artistic expressions of a destination. It can include visits to museums, historical sites, and participation in cultural events. Comparing revenue from cultural tourism to ecotourism depends on the popularity and uniqueness of cultural offerings. In destinations with significant cultural attractions, revenue from cultural tourism may be higher. However, in regions with exceptional natural landscapes and biodiversity, ecotourism revenue can surpass that of cultural tourism.
• Medical Tourism: Medical tourism involves individuals traveling to foreign countries to receive medical treatment or undergo medical procedures. While medical tourism can generate substantial revenue due to the high costs associated with healthcare services, it differs significantly from ecotourism in terms of focus and target audience. The revenue generated from medical tourism tends to be separate from ecotourism revenue but can contribute to the overall tourism sector.

It is important to note that these comparisons are general and can vary depending on the specific destination, market conditions, and the offerings within each tourism sector. Furthermore, tourism sectors are not mutually exclusive, and destinations often leverage multiple sectors to diversify their tourism offerings and increase overall revenue.

Despite the variance in revenue figures, it is important to recognize that ecotourism’s value extends beyond financial gains. Its focus on sustainability, environmental conservation, and community empowerment makes it a valuable and responsible form of tourism that contributes to the long-term well-being of destinations and their inhabitants.

Case Studies: Successful Ecotourism Revenue Generation

Several case studies around the world exemplify successful ecotourism revenue generation, showcasing how destinations have capitalized on their natural and cultural assets to create sustainable economic opportunities. Let’s explore a few notable examples:

• Costa Rica: Costa Rica is often hailed as a global leader in ecotourism due to its commitment to sustainability and the preservation of its natural treasures. The country’s focus on protecting its biodiversity and promoting responsible tourism has resulted in significant revenue generation. In 2019, ecotourism in Costa Rica contributed approximately $2.2 billion to its economy. This success can be attributed to the establishment of protected areas, the integration of local communities in tourism initiatives, and the promotion of eco-friendly practices.
• Galápagos Islands, Ecuador: The Galápagos Islands are renowned for their unique biodiversity and ecological significance. Ecuador has implemented strict conservation measures to protect the islands and has successfully developed a thriving ecotourism industry. The revenue generated from ecotourism in the Galápagos Islands helps fund conservation efforts and supports local communities. Entry fees, tours to observe wildlife, and sustainable accommodations all contribute to the revenue generated, estimated to be around $150 million annually.
• Kangaroo Island, Australia: Kangaroo Island in South Australia has become a prime example of how ecotourism can be a catalyst for economic recovery after natural disasters. Following devastating bushfires in 2020, the island embarked on a sustainable tourism strategy to attract visitors and support its local economy. The island’s unique wildlife, pristine landscapes, and commitment to conservation have drawn tourists eager to experience its recovery and contribute to its restoration. The revenue generated from ecotourism has played a crucial role in rebuilding the local community and protecting the island’s natural resources.
• Maasai Mara, Kenya: The Maasai Mara National Reserve in Kenya is renowned for its incredible wildlife migration and rich cultural heritage. The Maasai community, in partnership with tour operators and conservation organizations, has successfully integrated ecotourism into their traditional way of life. The revenue generated from ecotourism activities, including wildlife safaris, cultural experiences, and community-based initiatives, has empowered the Maasai people to improve their standard of living and protect their ancestral lands.
• Vancouver Island, Canada: Vancouver Island off the coast of British Columbia in Canada is a prime example of how ecotourism contributes to the local economy. The island offers diverse ecosystems, including ancient rainforests, pristine beaches, and abundant wildlife. Activities such as bear watching, whale watching, and eco-friendly accommodations attract visitors who contribute to the local economy. Ecotourism revenue on Vancouver Island is estimated to be in the hundreds of millions of dollars annually, supporting local businesses, conservation efforts, and community development.

These case studies illustrate the potential of ecotourism to generate substantial revenue while preserving natural and cultural heritage, providing economic opportunities for local communities, and supporting conservation efforts. The success of these destinations lies in their commitment to sustainable practices, community involvement, and the delivery of exceptional visitor experiences.

By learning from these success stories, other destinations can adapt and implement similar strategies to harness the economic potential of ecotourism while safeguarding their invaluable natural resources.

Challenges and Future Outlook for Ecotourism Revenue in the United States

While ecotourism in the United States has experienced significant growth and revenue generation, it is not without its challenges. Understanding these challenges and addressing them is crucial for the sustained success and future outlook of ecotourism revenue. Here are some key challenges and future considerations for ecotourism revenue in the United States:

• Sustainability: Ensuring the long-term sustainability of ecotourism practices is essential. Climate change, habitat destruction, and overtourism pose significant threats to the environment and local communities. The future of ecotourism revenue relies on responsible stewardship of natural resources, fostering sustainable tourism practices, and embracing innovative solutions that minimize negative impacts on ecosystems.
• Infrastructure and Funding: Adequate infrastructure, including transportation networks, visitor facilities, and conservation efforts, is essential for ecotourism revenue generation. Investment in infrastructure development and maintenance is necessary to enhance the visitor experience and support sustainable growth. Additionally, securing funding for conservation initiatives, community development, and marketing efforts is critical to ensure the viability and competitiveness of ecotourism destinations.
• Community Engagement: Engaging and empowering local communities in the planning, management, and benefits of ecotourism is key to its success. Ensuring that local communities have a stake in ecotourism revenue allows for more equitable distribution and strengthens the social and economic fabric of the destination. Building strong partnerships between local communities, businesses, and government entities fosters collaboration and enables shared responsibility for the sustainable development of ecotourism.
• Educational Initiatives: Investing in environmental education and visitor interpretation enhances the value of the ecotourism experience. By deepening visitor understanding of the natural and cultural significance of the destination, it fosters a sense of stewardship and encourages more responsible tourism behavior. Educational initiatives that promote sustainability, conservation, and cultural awareness can ultimately influence visitor choices and contribute to the long-term success of ecotourism revenue.
• Competition and Market Differentiation: With the increasing popularity of ecotourism, competition among destinations is growing. To maintain a competitive edge and attract discerning eco-conscious travelers, destinations must differentiate themselves by offering unique and authentic experiences, investing in sustainable infrastructure, and providing high-quality services. Developing niche ecotourism products, such as birdwatching tours, agroecotourism, or cultural immersion programs, can help destinations stand out and drive revenue generation.

The future outlook for ecotourism revenue in the United States remains promising as more travelers seek meaningful and sustainable experiences. By addressing the challenges and embracing responsible tourism practices, the country can continue to benefit from the economic potential of ecotourism while preserving its natural and cultural heritage.

Ultimately, a collaborative approach that involves government entities, local communities, tourism industry stakeholders, and visitors is essential for shaping a resilient and thriving ecotourism sector that generates revenue while safeguarding the environment and supporting the well-being of all involved.

Ecotourism is a powerful force that combines travel and sustainability, offering a unique opportunity to explore and appreciate the natural and cultural wonders of the world while contributing to their long-term preservation. In the United States, ecotourism has emerged as a significant sector within the larger tourism industry, generating substantial revenue and supporting local economies.

Through its emphasis on environmental conservation, cultural preservation, and community empowerment, ecotourism showcases a responsible and sustainable approach to travel. The revenue generated from ecotourism in the United States contributes to job creation, revenue diversification, and the overall health of local economies. Furthermore, it highlights the economic value of protected areas, indigenous cultures, and unique natural landscapes.

While challenges exist, such as ensuring sustainability, developing adequate infrastructure, engaging local communities, and addressing competition, the future outlook for ecotourism revenue in the United States remains promising. By adopting sustainable practices, investing in education and interpretation, and promoting unique experiences, destinations can attract eco-conscious travelers and continue to generate revenue while simultaneously safeguarding their invaluable natural resources.

It is crucial for policymakers, destination managers, and stakeholders to prioritize sustainable development, community involvement, and the preservation of ecosystems and cultural heritage. By doing so, they can ensure the long-term viability and success of the ecotourism sector, enriching the lives of both visitors and local communities.

As travelers, we have the power to support ecotourism by making conscious choices, respecting the environment and local communities, and seeking out authentic and responsible travel experiences. By embracing ecotourism, we can contribute to a more sustainable and inclusive world, where both the beauty of nature and the economic well-being of communities thrive hand in hand.

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Kenya and Uganda agree to merge cultures as they form tourism pact

Kenya and Uganda have agreed to integrate cultures to boost tourism revenue. The two East African countries have set their sights on cross-cultural tourism to help increase the number of visitors they receive. The decision was made after the Ugandan consulate to Mombasa attended the Uganda Festival.

• Kenya and Uganda join forces, integrating cultures to boost tourism revenue.
• The merging of dance, cuisine, and cultural activities is intended to attract visitors.
• Kenyan and Ugandan officials aim to increase tourist numbers with this initiative.

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A report by the Kenyan business news publication BusinessDaily showed that Kenya and Uganda are looking to collaborate to boost tourism revenue. They have decided to integrate certain aspects of their culture to attract more visitors including; dance, traditional cuisines, and cultural activities.

This decision resulted from a 4-day trip of the Ugandan consulate to Mombasa. The four-day trip was concerning the Uganda Festival, a culinary and cultural event organized in Kwal, Kilifi, and Mombasa. The festival aimed to attract Kenyan and international visitors.

DON’T MISS THIS: Kenya’s tourism market makes an impressive comeback

“The aim of the festival is to expose the unique Ugandan products to a wider number of corporate Kenyans, and other regional and international tourists at the Kenya coast,” the Consulate General of the Republic of Uganda, Paul Mukumbya stated.

The consulate general noted that 500,000 Kenyans visited Uganda, and 200,000 Ugandans visited Kenya for business or tourism in 2023.

“Kenya is the number one source market for visitors to Uganda. Last year, the official figures indicate that almost 500,000 Kenyans visited Uganda,” he said.

“This is why we are sensitizing more Kenyans and more international visitors to come and sample products in Uganda,” he added.

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Countries with the highest inbound tourism receipts worldwide 2019-2022

What are the most visited countries in the world, what is the economic impact of travel and tourism worldwide, countries with the highest international tourism receipts worldwide from 2019 to 2022 (in billion u.s. dollars).

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