Can't enable content blockers on your iPhone or iPad? Here's the fix!

safari content blocker not working

Whether you can't find the Content Blocker setting in Safari at all or you've found it and it's greyed out, here's how to troubleshoot and get you on your merry content-blocking way.

How to turn on the Content Blocker setting

If you can't find the content blocker setting, chances are you're either looking in the wrong place or you haven't yet installed a content blocker. For some reason, certain iPhones and iPads won't show the Content Blocker setting under Settings > Safari > Content Blockers until you've installed an applicable content-blocking app.

To do this, visit the App Store and pick any one of the content blockers currently on sale. (We really like Crystal and Purify

safari content blocker not working

After you've installed the blocker, head back to Settings > Safari ; the Content Blockers menu should appear under the General subsection, below Block Pop-Ups .

How to fix greyed-out Content Blocker switches

If you've installed a content blocker and gone to enable it, only to find that the switch for doing so in Safari's preferences is disabled, you've likely accidentally enabled Restrictions for Safari. To check and see if you have (and disable such things), follow these steps.

  • Go to Settings > General > Restrictions and enter in your passcode.
  • Scroll down to the Allowed Content section. Do you have any restrictions set for websites other than All ? If so, you'll need to disable them in order to activate your content blockers. (Alternatively, just turn Restrictions Off .)

safari content blocker not working

  • Return to Settings > Safari > Content Blockers .

You should now be able to turn on your content blocker of choice. Once you've done so, you can reenable your Restrictions (by going to Settings > General > Restrictions > Websites ); the Content Blockers screen will be greyed out once more, but any blocker you set to activate will still be active.

Still can't get your content blocker of choice to work? Ping us in the comments and we'll try to help troubleshoot.

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Serenity was formerly the Managing Editor at iMore, and now works for Apple. She's been talking, writing about, and tinkering with Apple products since she was old enough to double-click. In her spare time, she sketches, sings, and in her secret superhero life, plays roller derby. Follow her on Twitter @settern.

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How to Enable Content Blockers in Safari for iOS

ios7 safari icon

Content blockers offer a simple one-click solution for preventing ads like popups and banners from loading on websites you visit. They can also protect your privacy from online tracking by disabling cookies, beacons, and scripts that sites attempt to load.

You can find various free and paid-for third-party content blockers by searching the App Store for "content blockers." Once you've installed a content blocker, simply follow the steps below to activate it, and you should see the benefits almost immediately the next time you browse the web using Safari.

  • Launch the Settings app.

safari settings

  • Under General, tap Content Blockers .

how to enable content blockers safari ios 1

Note that the Content Blockers option doesn't appear in Safari's settings until you've installed at least one third-party content blocker from the ‌App Store‌.

If a content blocker inadvertently blocks a useful web page element that's not ad-related, you can always temporarily disable it. Click here to learn how .

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How to Disable or Enable Content Blockers for a Website in Safari on Mac

safari content blocker not working

Annoying ads and popups may easily clutter your Safari screen. Safari’s content blocking feature offers a smooth web browsing experience. This feature enables users to control their browsing experience by blocking certain types of content from loading when they visit websites. This content might include advertisements, tracking scripts, popups, and other elements that might slow down your browsing experience or compromise your privacy.

For example, some websites may have a lot of popup ads. These ads may take up much of the screen space, annoy people with poor graphics or auto-playing audio or video, or prevent them from seeing the site content, and slow down the website. These are the main reasons why Apple implemented native support for content blockers in its Safari browser.

Even though content blockers are very useful, you may experience problems using them on certain websites. You may not want to block popups on these websites, for example, Wi-Fi captive login popups, or password popups on banking websites. In this article, I will show you how to disable or enable content blockers for select websites.

Steps to disabling content blockers for individual sites in Safari on Mac

  • Open the website for which you want to modify your content blocker settings. In this article, I will use macreports.com.
  • Move your cursor over the URL field and then right-click (or Control-click) it and select Settings for [ domain.com ] .

Domain content blocker setting screen

  • This will open a window, as you can see below. Then, uncheck the box for Enable content blockers .

Enable content blockers checkbox

The page will automatically be reloaded, and your changes will take effect. You can follow the same steps to re-enable the content blockers for the site again. Content blocking setting will only be changed for this specific site; content blocking will still work for other sites.

The steps above are the easiest way to do this. However, you can also do this by going to Safari > Settings > Websites > Content Blockers . This screen will enable you to change the content blocker setting on all open sites at once. Simply open the on/off drop-down menu next to an open website.

Mac Safari Content Blockers setting screen

Related articles

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safari content blocker not working

Dr. Serhat Kurt worked as a Senior Technology Director specializing in Apple solutions for small and medium-sized educational institutions. He holds a doctoral degree (or doctorate) from the University of Illinois at Urbana / Champaign and a master’s degree from Purdue University. He is a former faculty member. Here is his LinkedIn profile and Google Scholar profile . Email Serhat Kurt .

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What Are Safari Content Blockers and Should You Use Them

safari content blocker not working

Dilum Senevirathne is a freelance tech writer specializing in topics related to iOS, iPadOS, macOS, Microsoft Windows, and Google web apps. Besides Guiding Tech, you can read his work at iPhone Hacks, Online Tech Tips, Help Desk Geek, MakeUseOf, and Switching to Mac.

Countless websites on the web are littered with unwanted content. They could be flashy advertisements, annoying social media buttons, or clunky site elements, all of which make navigation a pain. Worse yet, they take ages to load . However, you don’t have to put up with them if you don’t want to. The solution—content blocking.

What Are Safari Content Blockers Featured

If you use Safari on your iPhone, iPad, or Mac, then you can easily use an array of third-party content blockers to remove unwanted clutter from loading onto the browser.

But while content blockers are synonymous with ad blocking extensions, they work quite differently and have certain advantages and disadvantages. Let’s dig into them below.

How Do Safari Content Blockers Work

Content blockers are tiny apps that contain lots of rules, each with their specific triggers and actions. These rules notify Safari about the exact forms of content that need to be blocked. For example, a rule involving a certain type of advertisement would have a trigger that helps the browser identify it, with the resultant action being to stop the ad from loading.

What Are Safari Content Blockers 10

While most content blockers are designed to block ads, web trackers, and third-party cookies, some block various site elements such as social media plugins. Available features vary between content blockers. Some apps let you determine what you want to block, while some even let you create custom rules.

On the iPhone and iPad, Safari started supporting content blockers from iOS 9 onward and is the only way to block advertisements on the browser. On the Mac, Safari versions 9, 10, 11, and 12 support both ad blocking extensions and content blockers — but starting with Safari 13, the browser only supports content blockers .

Safari Content Blockers Help to Load Sites Faster

Once you start using a content blocker, websites will generally load faster in Safari since the browser doesn’t have to load and render certain forms of content. Usually, sites with lots of advertisements, trackers, and hefty social media plugins will display a remarkable improvement in performance.

What Are Safari Content Blockers 2

When it comes to Safari on the Mac, content blockers also allow websites to load even faster compared to ad blocking extensions. That happens due to two reasons. Firstly, Safari compiles the rules within content blockers so that it can read them easily. Secondly, Safari acquires these rules in advance so that it doesn’t have to communicate with the content blocker in real-time.

Safari Content Blockers Improve Privacy

Content blockers also play a part in preserving your privacy. For example, certain sites and advertising networks use tracking and fingerprinting scripts to track and profile user activity — content blockers that specifically target trackers and advertisements help put a stop to that.

What Are Safari Content Blockers 3

On the Mac, opting for a content blocker over an ad blocking extension also brings privacy-related benefits on its own. Unlike with ad blockers, Safari doesn’t access the rules within a content blocker in real-time. That prevents content blockers from profiling users by activity.

Safari Content Blockers Increase Security

In addition to improving your privacy, content blockers are very safe to use. They do not have access to your browsing activity since Safari loads all the rules in advance, hence preventing them from gaining access to sensitive information in any shape or form.

On macOS, content blockers once again take precedence over ad blockers in terms of security. With ad blockers, it’s the extension and not the browser that blocks the content. But when you use a content blocker, it’s the browser that does the hard part. Even if you use a reputed ad blocker for Safari, there’s always the chance for an extension to be hijacked. But with content blockers, that won’t cause an issue since they can’t see your browsing activity in the first place.

With ad blockers, it’s the extension and not the browser that blocks the content. But when you use a content blocker, it’s the browser that does the hard part.

Additionally, using content blockers that target advertisements can also enhance security. That is helpful when it comes to malicious code within advertisements . There is less chance of being infected in the event of a malvertising attack .

Limited Functionality of Safari Content Blockers

If there’s a downside to using content blockers, it’s the fact that they aren’t as versatile as ad blocking extensions. That is especially apparent on macOS, where the ability to whitelist sites is only available in a limited form. You can only do that for entire domains, and not to specific URLs. For example, this could be problematic if you want to support specific YouTube channels.

What Are Safari Content Blockers 6

Some content blockers don’t even have the means to whitelist in the first place. On iOS, however, you can override content blockers, and even whitelist sites via Safari’s site customization menu .

Limits Enforceable Rules

Another major downside to using content blockers is that there’s a maximum limit on the number of rules that it can enforce, which stands at 50,000. While that sounds like a lot, the filter lists used by certain ad blocking extensions well exceed that. Hence, you may see the odd advertisement creep through when using content blockers.

What Are Safari Content Blockers 8

However, this limitation does offer an advantage in terms of performance since developers often write rules in more effective ways to cover more ground. Certain content blockers may also counteract this by including multiple lists, though this could degrade any performance benefits.

Should You Use Content Blockers?

Content blockers bring a range of advantages. You improve the overall speed when loading sites in Safari, and also enhance both privacy and security. Using them can really help improve your browsing experience , and are quite indispensable on the iPhone and iPad.

But on the Mac, you may not want to ditch your ad blocker just yet since they have no limits on rules and offer better whitelisting capabilities, even though content blockers are superior in terms of performance and privacy. Furthermore, content blockers are also rather annoying since you need to open them separately outside Safari in case you want to make modifications to the content settings.

If you are already on Safari 13 (or if you upgraded to macOS Catalina), it’s either content blockers or none at all. Some of the better content blockers out there include Ghostery Lite (macOS only), AdGuard , and 1Blocker . However, you need to try them out to figure out what suits you the best.

Next up: On iOS, Safari isn’t the only browser that can block ads. Here are five other browsers with integrated content blockers.

Was this helpful?

Last updated on 03 February, 2022

The above article may contain affiliate links which help support Guiding Tech. However, it does not affect our editorial integrity. The content remains unbiased and authentic.

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The article above may contain affiliate links which help support Guiding Tech. The content remains unbiased and authentic and will never affect our editorial integrity.

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How to enable or disable content blockers in Safari?

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Apple’s Safari, a most significant web browser, presents a robust solution to this problem with its content-blocking features. These functionalities authorize users to tailor their web experience, allowing for the flawless removal of undesirable content. This guide will walk you through the straightforward process of activating or deactivating Safari’s content blockers, enabling you to fine-tune your internet browsing to your liking.

What is Content Blocking?

A content blocker, within the branch of technology and online environments, is an application or software crafted to limit or filter certain categories of content on the internet. Its primary purpose is to improve user interaction by hindering the appearance or availability of undesirable or harmful material.

Content blockers in Safari operate as specialized applications provided with an extensive set of rules designed to identify and block specific types of unwanted content. Each rule within these blockers is composed of triggers and corresponding actions. Triggers are the conditions that, when met, signal Safari to take action against certain types of content, such as advertisements or trackers.

The actions defined within the rules dictate how Safari should deal with this content, typically by preventing it from loading. This mechanism enhances the browsing experience by speeding up web page loading times, enhancing user privacy, and reducing data consumption. Through the use of these content blockers, users can enjoy a cleaner, faster, and more secure browsing experience on Safari.

What is the need to enable or disable this feature?

The need for content blockers is essential during browsing some of the reasons are:

  • Improving Browsing speed
  • Reduced Data consumption
  • Privacy Protection
  • Enhnaced user experiance

There are some steps through which you can enable or disable the content blockers in Safari for Mac:

Step 1. First open the Safari Browser

Step 2. Now, click on the top left “Safari” option

file

Step 3. Click on the settings on the drop down list

file

Step 4 . Now click on the “websites” option

file

Step 5. Now see on the box on the lower right you can see a “on” and “off” so with the help of this button the content blocker is enable or disable.

file

ON and OFF option

There are some steps through which you can enable or disable the content blockers in Safari for Iphone:

Step 1: Open the settings

Step 2: Search for the “Safari” and then click on the safari

file

Choose safari option

Step 3: Now choose the “Content Blockers”

file

Click content blocker

Step 4: Now you can enable or disable the content blocker of your mobile phone safari browser.

file

Enable or disable the content blocker

Conclusion:

With the help of these fives steps you can enable or disable the content blockers in you safari browser. In conclusion, content blocking works as a fundamental tool in the modern digital toolkit, offering users a means to safe their privacy, optimize their browsing efficiency, and protect against online security risks. By empowering individuals to assistant their digital environment, content blockers not only enhance the quality of the web experience but also contribute to a safer, more user-centric internet. Whether it’s to dodge intrusive advertisements, conserve data, or shield oneself from malicious threats, the utility of content blocking cannot be overstated.

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Quickly configure content blocking without leaving the browser

You might already know that a major part of 1Blocker relies on native Safari tools to deal with intrusive content: How 1Blocker protects you

Since these tools are tightly integrated into Safari, the browser provides a quick and convenient way to configure them.

A button to reload any page without content blockers right from the browser's address bar. This setting applies only to the current tab, so switching to another tab automatically re-enables content blockers.

You can also make it work permanently by adding an exception for a particular domain within your browser's settings.

How to quickly see a page without content blockers?

The following steps will only work if you have at least one content blocker installed and enabled on your device.

Open the website you want to see with no content blockers applied;

Tap aA button on the left side of the address bar;

Tap "Turn off Content Blockers".

The page will reload with all content blockers disabled.

Safari will re-enable them if you close the tab, open another tab, or tap "Turn on Content Blockers" in the address bar.*

Tap and hold the refresh button in the address bar;

Press "Reload Without Content Blockers".

The website will reload as a temporarily allowed site.

To enable content blockers again just close the tab, open a new tab, or press "Reload With Content Blockers" in the address bar.*

*The behavior was different prior to Safari 16.4, where content blocking would apply again the next time the page was reloaded.

How to permanently disable content blockers on a site?

Tap the button on the left side of the address bar;

Tap "Website Settings";

Turn off/on the switch "Use Content Blockers".

This will make the website invisible to all content blockers installed on your device.

You can find and manage the list of such sites in your iPhone's Settings > Safari > Content Blockers (under Settings for websites).

Right-click on the address bar;

Press "Settings for [site's name]";

Turn off/on the "Enable Content Blockers" checkbox.

This will make the website invisible to all Safari content blockers installed on your device.

You can find and manage the list of allowed websites in Safari > Settings > Websites > Content Blockers.

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iOS Content blockers not working

  • Thread starter Zonck
  • Start date Nov 27, 2020
  • Tags content blocker ios troubleshooting
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  • iPhone, iPad, and iPod Touch
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macrumors member

  • Nov 27, 2020

Hi guys, I’m new so apologies if this is the incorrect forum but is anyone else having issues with iOS content blockers? I’ve tried AdGuard, BlockBear and Adblock in any number of configurations and still adverts are appearing in iOS Safari. Would be interested in seeing if anyone else is having the same issue. edit. I should add I’m on iOS 14.2.1 and I’ve updated all the ad blockers lists.  

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Hi. There are two content blocker settings for Safari. Have you checked the one immediately above “Camera” in Settings/Safari? Also, please ensure you have not disabled for some sites. Good luck!  

My hero! Thank you so much.  

Content Blocker runs but doesn't work

I've followed Creating a Content Blocker, and my content blocker runs but doesn't work (i.e. pages load in Safari), even if trigger url-filter is ".*" and action type is "block". There's "No Active Content Blockers" in Preferences, where I'd expect to see mine. Is there a common solution to this problem?

Also, I had to set this post's "place/space" as Safari Extensions because there was no Content Blocker option.

  • Safari Extensions

Is your app + content blocker code signed in any way? Do you have an Apple Developer account?

If it's not, you'll need to open Safari's Advanced Preferences, and check "Show Develop menu in menu bar".

Then, open the Develop menu, and select "Allow Unsigned Extensions". At that point, your content blocker should show up in Safari.

Filtering doesn’t work and ads aren’t blocked

This article is about AdGuard for Safari, which safeguards only your Safari browser. To protect your entire device, download the AdGuard app

In some cases, filtering may not work and ads may still be displayed even though AdGuard for Safari and the proper filters are enabled. This usually happens when something goes wrong with filter updates due to Safari bugs.

How to fix ​

  • Open Safari.
  • Click Safari in the left upper corner menu.
  • Click Settings… → Extensions .

Unchecked content blockers

  • Restart Safari.
  • Return to Settings... → Extensions and re-enable the content-blocking extensions.
  • Open AdGuard for Safari app.
  • Go to Filters .
  • Click Check for updates .
  • Do not close the AdGuard for Safari window until the filters are updated.

If this doesn’t help and ads are still not being blocked, please contact our support at [email protected] .

If you only have problems with a specific page or website, you can report it directly from the browser: click the AdGuard for Safari icon next to the Safari search bar, and then click Report an issue .

If Safari doesn't open a page or work as expected on your Mac

If Safari doesn't load a webpage, stops responding, quits unexpectedly, or otherwise doesn't work as expected, these solutions might help.

These solutions are for issues that can affect Safari on Mac, including issues such as these:

A webpage is blank, doesn't load all of its content, or otherwise doesn't work as expected.

You can't sign in to a webpage, despite using the correct sign-in information.

A webpage asks you to remove or reset cookies.

Safari slows down, stops responding, or quits unexpectedly.

Reload the page

From the menu bar in Safari, choose View > Reload Page. Or press Command-R.

If Safari doesn't reload the page, quit Safari, then try again. If Safari doesn't quit, you can press Option-Command-Esc to force Safari to quit .

If Safari automatically reopens unwanted pages, quit Safari, then press and hold the Shift key while opening Safari. Learn how to control which windows Safari automatically reopens .

Install software updates and restart

Update macOS , which can include updates for Safari. If your Mac didn't restart automatically, choose Apple menu  > Restart. Some important background updates take effect only after restarting.

Check Safari extensions

If you installed any Safari extensions, turn extensions off. From the menu bar in Safari, choose Safari > Settings (or Preferences). Click Extensions, then deselect each extension to turn it off. Learn more about Safari extensions .

If you find that an extension is causing the issue, make sure that the extension is up to date.

Test with a private window

A website can store cookies, caches, and other data on your Mac, and issues with that data can affect your use of the website. To prevent the website from using that data, view it in a private window: From the menu bar in Safari, choose File > New Private Window, or press Shift-Command-N.

If that works, use the following steps to remove the website's data, including its caches and cookies. The website can then create new data as needed. If it's a website that you sign in to, make sure that you know your sign-in information before continuing.

Choose Safari > Settings (or Preferences), then click Privacy.

Click Manage Website Data.

Select the affected website from the list shown.

Click Remove.

Click Done.

Open the website again in a non-private browser window.

Check Safari settings

The webpage might not be compatible with one or more browser settings, which you can turn on or off as needed. From the menu bar in Safari, choose Safari > Settings (or Preferences). Then click Websites, Privacy, or Security to access these settings:

Privacy settings . These settings apply to all websites. For example, a website might require that you allow cross-site tracking, show your IP address, or allow cookies.

Security settings . These settings apply to all websites. For example, a website might require that you enable JavaScript.

Websites settings . These settings can be configured for specific websites. For example, a website might require that you allow pop-up windows, allow downloads, allow access to your camera or microphone, or turn off content blockers.

Check iCloud Private Relay

If you subscribe to iCloud+ and are using its Private Relay feature, try reloading the page without Private Relay: From the menu bar in Safari, choose View > Reload and Show IP Address. This menu item appears only when Private Relay is turned on for your network. Learn more about iCloud Private Relay .

Check VPN or other security software

If you installed VPN or other software that monitors or interacts with your network connections, that software could affect your use of the website or the internet. Learn about network issues related to VPN and other software .

Check network settings

Certain network settings, such as custom proxy settings or custom DNS settings , can affect access to content on the internet. Even if you haven't changed these or other network settings yourself, you might have installed software that changed them for you.

To find out whether the issue is with the network settings on your Mac, try viewing the page from a different web browser or different device on the same network. Or reset your network settings by setting up a new network location on your Mac.

If the issue affects other devices and web browsers on the same network, the issue is probably with the website, and you should contact the website developer for help.

If the issue continues to affect only a particular webpage, contact the website developer for help.

Learn how to block pop-up ads and windows in Safari .

Learn what to do if your iCloud or Safari bookmarks aren't syncing .

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Explore Apple Support Community

Find what’s been asked and answered by Apple customers.

Safari block pop up ads not working after iOS17

Before iOS17, I was using block pop up ads in Safari settings and it worked surprisingly well. But after the update, it doesn't seem to work anymore. Is there a fix to this?

iPhone XR, iOS 15

Posted on Sep 20, 2023 11:46 PM

Leo Shafai

Posted on Nov 20, 2023 8:37 PM

This is not a real response. They stated they have it on. It cant even block things opening up a new window anymore.

Because of your pointless response and lack of responsibility, the problem will not be shared with developers who want to know if something is wrong. Thats the whole point of having a human support team.

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Nov 20, 2023 8:37 PM in response to J_Johnnyboy

jpaprika

Dec 13, 2023 6:33 AM in response to J_Johnnyboy

i Have my phone set to block pop ups and alert re fraudulent sites. It doesn’t make a difference.

i did not have this problem before the latest update.

Dec 31, 2023 12:53 AM in response to HiddenAccName

I’m having the same problem, also have all of my setting correct, also only having this problem since the last update. Also everyone in my family having this same issue, since the update, despite settings. APPLE: FIX THIS. I literally have to turn my phone off, once the videos start popping up. The second I close out the video, another one pops up, before I can even close out the tab. Turning off my phone is the only thing that stops it.

Jan 28, 2024 9:34 AM in response to HiddenAccName

Having pop up issues with my Mac OS Sonoma. Pop up blocker is on.

Feb 12, 2024 2:17 AM in response to jpaprika

So annoying, I can’t get total ad block to work either.

I have iPhone 11 Pro Max 😥😥😥😥

giojohn

Feb 19, 2024 7:24 PM in response to J_Johnnyboy

This is so frustrating After ALLOWING pop ups we still don't see popups since updating to Sonoma IOS 14.3.1 on my brand new MacBook. I need the pop up to login after VPN connection to work server. It worked prior to the Sonoma IOS update. I have tried setting the pop up to allow the wanted pop up. Still nothing. HELP !!! I can't work remote any longer.

Apr 19, 2024 10:25 AM in response to J_Johnnyboy

The above recommendations in Safari for blocking pop-ups do not work since Apple’s update of 17.4.1.

Also having trouble typing on the keyboard as it wants to delete words, change the alphabetical bar to letters during mid-stream of a sentence, mojitos are gone…

Dec 31, 2023 12:54 AM in response to jpaprika

Feb 1, 2024 11:18 AM in response to J_Johnnyboy

same as before

angela68

Mar 10, 2024 7:16 AM in response to J_Johnnyboy

Safari block pop up ads not working on Sonoma 14.3.1 despite following all instructions.

Mar 11, 2024 3:36 PM in response to HiddenAccName

pop Ups not being blocked.

Mar 24, 2024 12:19 PM in response to J_Johnnyboy

Still does not work.

Mar 27, 2024 5:36 AM in response to HiddenAccName

Why aren’t you responding Apple? Brand deteriorating ?

J_Johnnyboy

Sep 25, 2023 4:49 PM in response to HiddenAccName

Hi HiddenAccName,

To block pop-up ads and windows in Safari, we recommend that you try the steps here: Block pop-up ads and windows in Safari - Apple Support

To perform the recommended troubleshooting steps via the link above, complete the steps in the section titled "Check Safari settings."

On your iPhone or iPad, go to Settings > Safari.
* Turn on Block Pop-ups.
* Turn on Fraudulent Website Warning.
On your Mac, open Safari and choose Safari > Settings (or Preferences) from the menu bar.
* In the  Websites tab , you can configure options to  allow or block some or all pop-ups .
* In the  Security tab , turn on the setting to warn when visiting a fraudulent website.

We recommend the steps above because they will show you how to block pop-up ads and windows in Safari.

Please let us know the outcome after giving the above steps a try.

Thanks for using the Apple Support Communities.

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