How to Use a Travel Agent IATA Number

by Laurie Jo Miller Farr

Published on 6 May 2023

Purpose of an IATA Number

How to apply for an iata number, benefits of iata accreditation, who may apply for an iata identification card, others may qualify for iata/iatan, benefits of an iata identification card.

‌ An IATA accreditation is a seal of approval issued to qualified travel agents and cargo agents of the travel industry. ‌ Approximately 60,000 agents worldwide are accredited with an official IATA number by the issuing body, International Air Transport Association. Founded in 1945, this industry trade association represents approximately 280 airlines in 120 countries.

IATA simplifies worldwide business relationships between certified agents and airlines. A travel agent with full IATA accreditation receives a unique numerical identifier code that authorizes the sale via credit card of international and/or domestic airline tickets. It provides the agent with access to IATA invoicing, billing and settlement plan arrangements between the agent, airlines and transport providers for air tickets. Without it, they can't issue airline tickets.

Effective September 1, 2016, IATA accreditation applications from travel agents moved from paper to online. Any business registered as a travel agency is eligible to apply, pending disclosure and acceptance of certain criteria: general, financial, staff competence, safety and security.

Because IATA is a globally recognized seal of approval, it carries certain responsibilities. IATA travel agents must meet and maintain industry standards. As a result, consumer awareness and confidence is heightened when the IATA credential and branding is displayed on premises and websites. Without IATA accreditation, the travel or cargo agent cannot participate in most global distribution system (gds) transactions and ticketing.

Travel professionals of an IATA accredited host agency are eligible to apply online for an IATA ID card, also known in the U.S. as an IATA/IATAN ID card, making them a IATA accredited agent. Eligible applicants must meet one or more criteria for IATA certification set by IATA in order to fill out the application form:

  • sole proprietors
  • shareholders that own at least 20 percent of the shares in the company
  • any person holding a management position
  • any person working for the agency who is drawing a salary but does not fit into the above categories and is involved in the administration, marketing, finance, operations and/or sale of travel services
  • independent consultant who works for a travel agency pursuant to a written contract or agreement in compliance with applicable laws and regulations
  • owners of record with IATA who devote a minimum of 20 hours per week to the travel business
  • partners and stockholders who own 20 percent or more

With more than 125,000 IATA ID cards in circulation among bona fide travel professionals, suppliers verify cardholders using a system known as Check.a.Code.com .

In the U.S., IATAN recognizes other types of travel professionals with a minimum of two years' documented experience:

  • Certified Travel Associate Program (CTA)
  • Certified Meeting Professional (CMP)
  • Certification in Meeting Management (CMM)
  • Certified Special Events Professional (CSEP)

Agents and IATA travel agencies who qualify and pay fees of approximately $40 annually receive a photo ID card bearing the official IATA Numerical Code, verification number, name of the business and other details. Some airlines may offer an agent discount to card holders, although IATA points out that each airline's policy is determined solely by the airline. Other benefits of the agent experience may include eligibility for special offers for corporate travel, deals and working trips from suppliers. Benefits provided by IATA include discounts on travel agent training courses and travel insurance.

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Travel Services Agreement

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What is a travel services agreement.

A travel services agreement is a contract between a travel agency and a client that serves as a master document governing the business relationship. A few of the most important aspects of a travel services agreement include an agency's terms and conditions, travel advisories, and planning fee terms. Consolidating all of these pieces into one master document simplifies the relationship between the two parties, making the process easier and more palatable for everyone involved.

Perhaps the biggest benefit of signing a travel services agreement lies in the protections it offers. Travel agencies are reassured that their clients have a good understanding of how the relationship will work. Travelers, on the other hand, can count on having no surprises during their trip. If anything goes wrong on either end, a travel services agreement provides vital evidence to benefit the wronged party.

Common Sections in Travel Services Agreements

Below is a list of common sections included in Travel Services Agreements. These sections are linked to the below sample agreement for you to explore.

Travel Services Agreement Sample

Reference : Security Exchange Commission - Edgar Database, EX-10.1 2 f8k101012_ex10z1.htm EXHIBIT 10.1 TRAVEL SERVICES AGREEMENT , Viewed August 13, 2022, View Source on SEC .

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Phocus L. on ContractsCounsel

G'day, my name is Michele! I work with startups, entrepreneurs and small/medium-sized businesses across the country in a wide array of industries. I help them with all of their ongoing, daily legal needs. This includes entity formation, M&A, contract drafting and review, employment, asset sale & acquisition, and business sales or shareholder exits. I'm half-Australian, half-Italian, and I've lived the last 20+ years of my life in America. I've lived all over the USA, completing high school in the deep south, graduating cum laude from Washington University in St. Louis, and then cum laude from Georgetown University Law Center. After law school I worked for the Los Angeles office of Latham & Watkins, LLP. After four intense and rewarding years there, I left to become General Counsel and VP of an incredible, industry-changing start-up called Urban Mining Company (UMC) that manufactures rare earth permanent magnets. I now work for Phocus Law where I help run our practice focused on entrepreneurs, startups, and SMEs. I love what I do, and I'd love to be of help! My focus is on providing stress-free, enjoyable, and high-quality legal service to all of my clients. Being a good lawyer isn't enough: the client experience should also be great. But work isn't everything, and I love my free time. I've been an avid traveler since my parents put me on a plane to Italy at 9-months old. I'm also a music nut, and am still looking for that perfect client that will engage me to explain why Dark Side Of The Moon is the greatest album of all time. Having grown up in a remote, and gorgeous corner of Australia, I feel a strong connection to nature, and love being in the elements.

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Fabian graduated with honors from the University of Miami School of law, where he served as the articles and comments editor for the law school's Race and Social Justice Law Review. He received the John F. Evans Memorial Scholarship Award for excellence in the university's Litigation Skills Program and the HOPE Pro Bono award for completing more than one hundred (100) pro bono hours. Additionally, he received the CALI Excellence for the future award in Sports Law. He focuses his practice on corporate, real estate and immigration matters. Fabian has experience representing luxury hotel owners and operators in connection with the drafting of hotel management agreements, restaurant license agreements, and complex restaurant leases for domestic and international projects including: Nobu Tulum, Nobu Punta Cana, Nobu Orlando, Nobu Chicago and the Nickelodeon Hotel in Riviera Maya, Mexico, among others. He has represented clients in the commercial real estate industry in connection with the drafting of purchase and sale agreements, promissory notes, and mortgages. Lastly, Fabian routinely counsels corporate clients in connection with the drafting of articles of organization, operating agreements, and other documents related to acquisitions, restructurings and investments.

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Jason is a self-starting, go-getting lawyer who takes a pragmatic approach to helping his clients. He co-founded Fortify Law because he was not satisfied with the traditional approach to providing legal services. He firmly believes that legal costs should be predictable, transparent and value-driven. Jason’s entrepreneurial mindset enables him to better understand his clients’ needs. His first taste of entrepreneurship came from an early age when he helped manage his family’s small free range cattle farm. Every morning, before school, he would deliver hay to a herd of 50 hungry cows. In addition, he was responsible for sweeping "the shop" at his parent's 40-employee HVAC business. Before becoming a lawyer, he clerked at the Lewis & Clark Small Business Legal Clinic where he handled a diverse range of legal issues including establishing new businesses, registering trademarks, and drafting contracts. He also spent time working with the in-house team at adidas® where, among other things, he reviewed and negotiated complex agreements and created training materials for employees. He also previously worked with Meriwether Group, a Portland-based business consulting firm focused on accelerating the growth of disruptive consumer brands and facilitating founder exits. These experiences have enabled Jason to not only understand the unique legal hurdles that can threaten a business, but also help position them for growth. Jason's practice focuses on Business and Intellectual Property Law, including: ​ -Reviewing and negotiating contracts -Resolving internal corporate disputes -Creating employment and HR policies -Registering and protecting intellectual property -Forming new businesses and subsidiaries -Facilitating Business mergers, acquisitions, and exit strategies -Conducting international business transactions ​​ In his free time, Jason is an adventure junkie and gear-head. He especially enjoys backpacking, kayaking, and snowboarding. He is also a technology enthusiast, craft beer connoisseur, and avid soccer player.

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Unlocking Success: Building an Irresistible Travel Agent Website, Step by Step

Last updated November 29, 2023

Having a captivating online presence is like having a passport to success. A well-crafted website can showcase your expertise, inspire wanderlust, and connect with travelers and, more importantly, potential clients.

Most travel agents don’t have a storefront anymore, so our websites are our virtual storefronts, open 24/7, ready to entice and help inform potential clients about how we can make their lives (or at least their vacations) easier.

If you’ve ever considered creating your own travel agency website, this post is for you. We’re taking a look at the steps that go into creating your very own website.

But not just any website. You need a website that both looks great and captures the secret sauce that makes your travel agency unique.

After all, if your website could describe any travel agency, it probably won’t sell many people on what makes you and your agency special.

Just like a well-planned itinerary, this guide is structured to take you through the essentials of creating your travel agent website. It’s not every little step, and any time you get into the world of technology you’ll find bumps in the road. This is high-level, but intended to give you an idea of how to get started on your travel agent website.

Disclosure: This post may contain affiliate links, meaning I may get a small commission if you decide to make a purchase through my links, at no cost to you.

First steps for building your travel agent website

First things first. You need to own a domain name that matches your business.

If you haven’t purchased your domain name yet, start with that. It should be as close to your travel agency name as possible, and preferably a .com address. If the exact name isn’t available, is there something you can abbreviate that would still make sense as a name?

You can find out if your desired domain name is available by doing a search with a domain name registrar like GoDaddy , NameCheap , or Google Domains . Once you determine your domain name you’ll want to go ahead and purchase it. Normally a simple domain name is around $10-15 per year, but each is different.

Once you have your domain name you need to take care of the basics, like setting up a professional email address.

Soapbox warning - DO NOT USE AN EMAIL THAT ISN'T @yourbusinessname.com!

Yes, I know I’m shouting a bit here, but this is for all you in the back! Don’t do it!

Having a free email account like [email protected] immediately marks you as an amateur. That’s the last thing you want if you’re trying to build a business.

It’s a small investment of time and money to purchase your domain name and have an email address that matches set up. Do not skip it.

Once you have your domain name, head over to social media and create accounts on every social media network you think you may ever use. Maybe you don’t think right now that you’d use Pinterest or LinkedIn, but it’s free to set up the account and claim the name.

You really don’t want to decide later to use them and find out the account name is already taken.

Establishing your online identity

Ok, now that we have that out of the way, let’s figure out what makes you and your travel agency unique.

Before you put pen to paper (or fingers to keyboard) you need to understand the identity of your travel agency.

Are you cute and sassy? Refined and cultured? All about relaxing in the sun with a margarita in hand?

There’s no right or wrong answer, but your travel website needs to be a reflection of your overall brand identity and communication style. Maybe you know right away what that identity is. That’s great!

If you’re not sure, that’s ok too. But don’t skip this step. There are a lot of travel agencies out there, with countless options for travelers. You need to know how you stand out from the crowd. In other words, you need to know your Unique Value Proposition.

Or, as a business mentor of mine calls it, your “Unique Awesomeness Proposition”. Because being awesome is even more fun than providing value.

Take a few minutes to brainstorm. What makes you and your travel agency special?

Maybe it’s your extensive knowledge of and experience in a specific destination. It could be your in-depth understanding of how to travel with a special needs child. Are you trained as a sommelier and specialize in wine tours to old world wine regions? Or are river cruises or food tours all you do?

Whatever it is, there needs to be something that sets you apart from every other travel agency out there. This isn’t the time to be modest. Be as specific as you can and write down exactly what makes your agency awesome.

That special something that sets you apart is going to become the cornerstone of your online identity. Embrace it, celebrate it, and let it shine through every aspect of your website.

Designing an engaging travel agent website

The most important thing you need to keep in mind when it comes to design is that you’re not the one who will be using your website.

Your customer is.

Put yourself in their flip-flops or hiking boots and think about what they want to see and experience. Make sure your website is easy to navigate, with intuitive menus and clear calls-to-action that put the user experience first.

Nobody wants to get lost in a labyrinth of links! Keep things organized, use descriptive labels, and ensure your travel agency website design makes information easy to find.

Be clear and concise

If you want people to schedule a consultation with you, you should say that. Your call-to-action, or CTA, shouldn’t be “Start creating lifetime memories”. Who the heck knows what that means or what they should expect when they click that link?

Instead, be super clear. If you want them to schedule a consultation, say “schedule a consultation.”

Being clear wins over being clever every day of the week.

You’ll also want to keep your design clean and clutter-free. White space is visually appealing, so make sure to keep enough space between blocks of text to allow breathing room.

Paragraphs should be short and to the point, and headings should be skimable.

If someone went through your website and only read your headings, would they understand what your website is about and what step they should take next? If not, they should.

Use a visually appealing theme or template

If you’re creating a website using a website builder, like Wix or Squarespace , find a template that works for you. It doesn’t have to be a specific travel agency template, and I’d go as far as to say it shouldn’t be. I’ve looked at their templates for travel websites. They’re… less than ideal.

Instead, find a template that has a basic structure that works for you, and customize it from there.

You’ll also want to make sure your pictures are stunning. You can use your own, or use a stock photo site. Not sure what stock photo site to use? Here's how to find outstanding photos and videos .

Another thing you’ll want to consider when it comes to selecting your theme or template is the overall spirit of your travel agency.

Are you going for a tropical paradise vibe or an urban chic atmosphere?

Browse through the different options and let your creativity guide you. The most important things to consider are if they allow for captivating imagery, well-structured layouts, and are compatible with mobile devices.

After all, a website that looks fabulous on a desktop should also shine on a smartphone or tablet.

Give your visitors a visually stunning experience that makes them feel like they’ve already embarked on a memorable journey and you’re more likely to turn that website visitor into a paying client.

Customize your website to reflect your brand

Once you’ve chosen a theme or template, it’s time to add your personal touch and make it uniquely yours.

Think of your website as a canvas for your travel agency's brand. Customize the colors, fonts, and imagery to reflect your brand identity. Incorporate your logo, tagline, and any other visual elements that make your brand instantly recognizable.

Be consistent with your branding across all pages, creating a cohesive and polished look. Oh, and here's a pro tip: sprinkle a dash of personality into your design.

Whether it's through witty copy or playful graphics, let your brand's character shine through. Remember, your website should feel like a warm greeting to travelers—a virtual handshake that says, "Welcome adventurer, you belong here!"

Create compelling content

The words on your website are referred to as copy. It is content that is designed to inform, persuade, and entertain your website visitors, turning them from visitors into customers.

Your copywriting should be like a skilled tour guide, enticing and captivating your audience. Craft compelling descriptions that paint vivid pictures of the destinations you offer.

Speak directly to your target audience, understanding their desires, aspirations, and pain points. Use persuasive language to convey the unique benefits of choosing your travel agency.

> Not sure who your target audience is? Start here

Whether it's the thrill of adventure, the relaxation of a luxurious retreat, or the joy of discovering new cultures, make your copy an irresistible invitation to embark on the journey of a lifetime.

Use captivating visuals

A picture is worth a thousand words, but when it comes to travel, it might be worth a million dreams.

Capture the imagination of your website visitors with stunning photos and videos that showcase the beauty and uniqueness of the destinations you sell. Let them feel the warm sand beneath their toes, taste the exotic flavors, and hear the sounds of distant cultures.

From vibrant cityscapes to serene beaches, use visuals that inspire wanderlust and ignite a sense of longing in your audience. After all, travel is about creating lifelong memories, and your visuals should be the first step towards that unforgettable experience.

Incorporate storytelling

Humans have been telling stories since the dawn of time, and the power of storytelling still resonates today. Your travel agent website is an opportunity to weave narratives that engage and connect with your visitors.

Share captivating stories of travelers who have ventured into the unknown and returned forever changed.

Paint a picture of the immersive experiences your travel agency offers.

Dive into the history, culture, and traditions of each destination, transporting your audience to a different time and place.

By incorporating storytelling techniques, you create an emotional connection that goes beyond transactional interactions. Remember, many travelers aren’t looking for a trip. They’re seeking a transformative experience.

Compelling stories can ignite that spark of curiosity and inspire them to choose your travel agency as their guide.

Optimizing for online discovery

There’s a myth in travel agent website circles. “If you build it, they will come.”

Actually, it’s a myth in baseball, but you get the point. ⚾🧢

If you want people to actually find your website, you need to make sure you understand Search Engine Optimization (SEO).

In simple terms, SEO is like a map that guides search engines, such as Google, to show your website to people looking for your services.

It involves optimizing different elements of your website to improve the visibility of your site in search engine results.

> Learn more about SEO for travel agents

Keyword research and on-page optimization

Keywords are the secret sauce of SEO. They are the words and phrases that travelers type into search engines when seeking travel inspiration or planning their next adventure.

To harness the power of keywords, start by conducting keyword research specific to your travel niche. Identify popular search terms that align with your offerings.

Once armed with these keywords, strategically incorporate them into your website's content, including headings, page titles, and body text.

This on-page optimization helps search engines understand the relevance of your website and improves your chances of appearing higher in search results.

Build a network of relevant and authoritative backlinks

Imagine your travel agent website as a well-connected traveler who has friends all over the world. Backlinks are like those friendships—they represent other websites linking to yours.

When reputable and relevant websites link to your content, search engines view your website as trustworthy and authoritative.

Building a network of backlinks can be achieved through various strategies, such as creating valuable content that others want to share, guest blogging on authoritative travel websites, or reaching out to industry influencers for collaborations.

Services like HARO (Help a Reporter Out) can really help you develop your backlink strategy. Reporters looking for sources to quote will send a query out, and you can reply with information that they can use in their story.

If you provide high-quality information you may be cited in a story, with a backlink on a website that would otherwise be almost impossible to get on your own. This is how my travel website has been linked to by Forbes, The Washington Post, Travel Weekly, NerdWallet, the Associated Press, and dozens of smaller, local news sites.

Remember, quality over quantity is key when it comes to backlinks. Aim for links from reputable sources that enhance your website's credibility and boost your online discoverability.

Launch and promote your website

Now that you have a site, it’s time to put that baby out into the world!

But before you do, you’ll want to test it. Think of it like trying on your travel wardrobe before you go on vacation.

Go through each page, test the buttons and links, and make sure everything is working smoothly.

Don’t forget to test your website on a tablet and phone, preferably a couple different tablets and phones to make sure it works the same on each. Enlist a couple family members or friends to test for you as well.

If you find any bugs, glitches or broken links, make sure to fix them before you officially go live with your site.

Unveil your website to the world

The moment has arrived - it’s time to unveil your travel agent website to the world!

Just like announcing your travel plans to friends and family, spread the word about your website launch. You can share the news on your social media channels, send it out in an email to your existing clients, and let everyone in your network know that your new website is live.

Be proud of your creation and make some noise about it! After all, you’ve put in the hard work. It’s time to celebrate and invite others to join in on the fun.

Continue your marketing journey

Launching your website is just the beginning of your online marketing journey. To reach a wider audience and attract more clients you want to work with, you’ll want to promote your website through other channels as well.

One way to do that is through email marketing. Build a mailing list with an email service provider (I use and recommend ConvertKit ) and send out engaging emails that showcase your travel offerings, share exciting travel tips and content, or provide special offers and exclusive promotions.

Nurture your email subscribers and turn them into loyal customers who keep coming back to you for more travel adventures.

The more experience you get marketing your travel agency, the more momentum you’ll build. You increase your travel agency’s visibility, and create a buzz that draws eager travelers to your virtual doorstep.

The bottom line

Now it's time to put your newfound knowledge into action. Take the first step and start building your travel agent website.

Remember, it's not just a website—it's a platform to tell your story, connect with adventurers, and bring their travel dreams to life.

So, go forth, create, and conquer the digital world. Your website awaits, and so do the countless travelers seeking their next extraordinary journey.

Not sure you’re ready to take this website journey on your own? Check out The Savvy Travel Advisor's website copy and creation services here .

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Travel Agent Invoice Template

A travel agent invoice is a form used by travel agents to collect payment for travel-related services that were provided to soon-be vacationers. Travel agents can work on their own as consultants or can be employed by a travel agency. They can be compensated via commissions from the companies they promote or book through, on a per-service basis, or as a percentage of the entire trip. The services that are provided by travel agents can not only save clients money, but they can ensure that travelers are protected in the case of a missed flight or in the event that a trip or ticket on the itinerary is canceled.

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sample travel agent number

What is a Travel Agent?

A travel agent, also called a “travel advisor,” “booking agent,” or “travel consultant,” is an advisor that assists solo and group travelers with the oftentimes complex process of booking flights, hotels, cruises, travel packages, and attractions in a manner that makes sense for the traveler(s), while saving them considerable amounts of money in the process. Travel agents can either advise their clients on the actions they should take, or they can sell tickets or packages to them directly. According to the U.S Bureau of Labor Statistics , a few of the responsibilities and tasks travel agents can be responsible for include:

  • Informing and advising clients of any necessary information regarding their desired trip
  • Planning and organizing trips for individuals, solo, and business travelers
  • Selling the necessary travel insurance to their clients
  • Conducting research to find new and exciting travel spots
  • Maintaining and forming beneficial relationships with hotels, flight providers, cruise lines and other providers
  • Being on-call for fixing or assisting a client’s booking issue

The above tasks may be common for travel agents as a whole, but the more specific day-to-day tasks of agents can differ greatly due to agents specializing in different destinations, traveler type, and methods of transportation.

How Do Travel Agents Make Money?

Travel agents make money by charging service fees for setting up itineraries (and the services listed above), as well as commissions from the airlines, cruise lines, hotels, and other companies they book their clients with. The commissions travel agents earn varies significantly depending on both the number and type of bookings that were sold. According to Host Agency Reviews , the average commissions according to the type of supplier are the following:

  • Hotels: 10%
  • Car Rental: 10%
  • Tour Operator: 10-16%
  • Boutique Tour Operator: 10-15%
  • Ocean Cruise: 10-16%
  • River Cruise: 10-17%
  • Insurance: 20-37%

Travel agencies can earn two (2) types of commissions for their referrals; flat and tiered commission rates. Flat rates are just as they sound – regardless of the amount bookings they refer, the commission percentage stays the same. Tiered commissions, on the other hand, provide agents that have annual sales above a certain figure receive an increase in their commission. There is no standard – each company has its own tiers and the percentage increases of each. Tiers are not limited to sales figures but can be tied to the number of passengers that were booked for the provider’s service as well.

Travel Agent Salary & Hourly Rate ($/hr)

  • Salary: $36,468/yr (source: Glassdoor )
  • Hourly rate: $16.38/hr (source: Payscale )

18 Best Email Templates To Use If You Have A Travel Agency [2024]

If you run a travel agency, you probably rely on email quite a bit to communicate with your clients.

As a travel agent, your day-to-day is filled with quote requests, itineraries, planning, customer service, and much more. Having email templates on hand is a great way to maximize your productivity while still ensuring you are taking care of your customers.

Here are 18 free templates you can use for your travel agency.

The Early-Bird Email Template (Off-Season Business)

title=Special Early-Bird Pricing for [[Month or Year]] Hi [[Contact Name]],

It’s not too early to sign up for your [[Year]] [[service offered]]!

Get discounted early-bird pricing by calling us today at [[Contact number]]. Early-bird pricing applies to services booked through [[date]].

Terms and conditions apply [[link to details page on website]].

We look forward to being of service to you in [[Year]]!

[[Agency Name]]

Received Inquiry Confirmation Email Template

title=We received your inquiry! Hello [[Name]],

Thank you for reaching us. We are already working on your inquiry. And will get back to you within [[days/hours]].

In the meantime, feel free to check our FAQ section [[put the link]].

Thank you for your patience,

Learn more about starting a travel agent :

Where to start?

-> How much does it cost to start a travel agent? -> Pros and cons of a travel agent

Need inspiration?

-> Other travel agent success stories -> Examples of established travel agent

Other resources

-> Profitability of a travel agent

Promotional for a Free Travel Package Email Template

title=All-Expense paid trip to [[Location]], Why Not? Dear [[Recipient's Name]],

Wouldn't you love to go on an all-expense-paid trip to [[Location]] where you could soak in all the beautiful beaches and quaint medieval towns?

Or what about an all-expense-paid trip to [[Location]] where you could take walks in world-famous galleries and take pictures in one of their treasure-filled churches?

Now is your chance!

[[your agency name]] is awarding one of these two trips to a lucky customer. All you need to do is fill out the survey we have enclosed and send it back to us before the 25th of November. We will then add your name to an electronic database that will be used to draw the lucky winner on the [[date]]!

The winner will be receiving a free vacation package for one of the two destinations mentioned above. This prize will cover airfare, accommodations, and will also include a check for $10,000 as pocket money!

So, fill out the survey now! It will only take about ten minutes of your time but will give you a chance to go on a 3-day long vacation! Thank you and good luck!

[Agency Name]]

Travel and Services Sales Email Template

title=We've got something to offer! Dear [[Prospect's Name]],

Planning the perfect vacation means having all the right information. [[Name of your Agency]] is here to help you out with that.

We can give you everything you need to know to plan your trip, including lists of hotels, tour guides, tour packages, and so much more. We can even arrange the details according to the specifics you need.

All you have to do is get in touch with one of our travel agents, either by email or telephone. Call us at [[your agency number]] or send an email inquiry to [[agency email]].

Let us help you plan for an ultimate getaway. Get in touch with us today!

[[Sender's Name]]

Referral Request Email Template

title=Request for a potential referral Hi [[Contact Name]],

I first want to thank you again for choosing us for your [[service type]] needs. We’re so glad that we’ve been able to exceed your expectations.

And, in fact, I’m reaching out because I was wondering if you would be willing to vouch for us to a potential prospect we’ve been in contact with. All we need from you is to complete the [[form, survey, attached document, etc.]] and return it to us.

We would really appreciate the help if you have the time, but totally understand if not. Either way, we look forward to doing more travel and vacation plans work for you.

[[Agency name]]

Survey Feedback Request Email Template

title=Tell us how we’re doing in a brief survey Dear [[Contact Name]],

As one of our preferred customers, your feedback is of the utmost importance to [[your agency name]]. We are constantly striving to provide the ideal experience for our customers, and your input helps us to define that experience. That being said, if you could take a minute to post a review on [[review platform]], we would so appreciate it.

We hope to see you again soon!

Best regards,

Thank You Email Template

title=Hi [[Client Name]], thank you for booking your tour activity with us! Hello [[Client Name]],

We are so happy you were a part of our [[experience]] in [[location]].

We hope you enjoyed learning about the history of the city and got some great snaps of our unique architecture.

You’ll find a photo of you and the entire tour group enclosed in this message. If you want to see more pictures of you and the group, you can find them on our Facebook page. We would love it if you share or tag us in some of your photos, too!

Thanks again for booking with us and we hope you’ll visit us again!

[[Your name]]

Travel Agency Introduction to Client Email Template

title=Planning a summer holiday? Hi [[Contact Name]],

We are very enthusiastic to present our travel agency, [[agency name]]. Our well-established travel agency has been in the industry for more than twelve years. We are experts in every minor detail of this business and have been recognized by many people within these years. Our firm has familiarized the difficulty and aggravations of attaining visas and passports. So here we are, to deliver you the tension-free foldaway.

No matter whether you want to travel national or international, we offer the best class service for you. We provide our clients with the best sightseer & recreational spots and finest guesthouses at economic prices. Our services are prompt and way more competent.

People having traveling experience with us, are evidence of our exceedingly efficient and advanced services. They have submitted their high-quality experience of traveling with our company on our website. If you are fascinated with it and want to have you share, kindly let us know & we will shortly reach you.

We label ourselves as leading, innovative, and highly efficient and look forward to demonstrating these qualities at the earliest possible chance.

Thank you for your consideration.

[[Agency Contact No]]

[[Agency Email Address]]

[[Agency Website]]

Letter for Change of Address Email Template

title=Change of Address Dear Clients,

Hope this letter finds you in the best of your spirits. This letter is to inform you about the change in our address.

We have shifted our business location from [[old address] to [new address].

Kindly make sure to communicate at this new address for a proper response, and customer care.

Thanks, and Best Regards,

[[Company Name]]

[[Company Contact No]]

[[Company Email]]

[[Company Website]]

Travel Agent Introduction Email Template

title= Are you ready to getaway? Hi [[Contact Name]],

I, [[Agent Name]] will be serving you as your travel agent. I would like to thank you for choosing my travel agency, [[Agency Name]] for planning your vacation. I will make sure that you have the best value for your money through my services.

I have been working in this field for 10 years. Therefore, you can completely rely on me when it comes to experience and knowledge. I shall consider your requirements and budget to plan a very well-organized, comfortable, and fun trip for you and your family.

Kindly give me a call this week in your spare time and let me know when we can arrange a meeting. I would like to discuss your requirements and my recommendations so that I can plan a customized trip.

Looking forward to your call.

[[Agent Name]]

Travel Follow Up Marketing Letter to Loyal Customers

title=A good deal is always good news Dear [[Recipients Name]],

We appreciate that you have been such a loyal patron of [[Agency Name]].

For this upcoming summer, we would like to ask for your help. We have just finished the creation of several summer tour packages and would like you to refer some of your colleagues, members of your family, or friends who may be interested. We'd like to send them some brochures and put them on our mailing list so that we can give them the necessary updates.

We would be more than happy to provide you with compensation for your assistance. Thus, we guarantee you that for every referral that you give us, we'll be taking off 10% on your next tour or booking with us! Imagine how few names it would take for you to avail of a free trip from [[Agency Name]]!

You can send us your referrals by filling out the form we have enclosed.

We are very excited to hear back from you. If you have any further questions about our Referral Program, please don't hesitate to give us a call at [[agency number]].

Thank you very much!

[[Senders Name]]

Reservation Receipt Email Template

title=Reservation Receipt Email From [[your agency name]] Hi [[Client Name]],

Your reservation request for [[Hotel Destination]] has been submitted. We want to be clear that this is not a confirmed reservation. Not yet, at least.

Your potential host, [[Hotel Name]], has 24 hours to respond to your request, but most of our hosts reply more quickly than that! Once [[Hotel Name]] accepts or declines your reservation, we'll let you know.

We have authorized your payment method for [[Amount]], the full amount of the reservation. If your request is declined or expires, you will not be charged.

[[photo of the booking information]]

Reservation Confirmation Email Template

title=Confirmation of Reservation for [[Client Name]] Hi [[Client Name]],

This is the confirmation mail of the reservation of the [[Hotel Name]] in [[Location]]. Please go through the flight and accommodation details so that if there is any mistake it can be rectified at the right time.

As per your request, we have booked [[how many]] air tickets in the business class with [[Airline]]. The booking is made in the name of [[Bookers' Names]] with the age [[their ages]] years respectively. The tickets are for date [[Date]] from [[Location]] to [[Destination]]. Your accommodation reservation is done at the [[Hotel]] located at a [[exact location from the airport]]. You are confirmed for a stay of [[number]] days and [[number]] nights, from [[Date]] to [[Date and Year]]. The hotel rooms have spacious balconies with beach views.

I want to make clear that if you want any kind of change in the reservation then please inform within 24 hours of this confirmation letter after which any request won’t be entertained. Rest we assure you that you won’t face any problems with the proposed trip.

Thanks and Have a Good Day!

Follow Up Sales After Promo Introduction Email Template

title=Special promo just for you! Dear [[Recipients Name]],

During the last week of [[Month]], we sent you a brochure of our new products. Since we have already established a good long-time working relationship, we gave you a special promo for the month of [[Month]] to order them at discounted rates. [[Month]] is about to end soon and so is the promo yet we still did not hear anything from you. You are probably busy and might have overlooked our special offer for you.

From our years of working with each other, we have known you to be a man who greatly values customer satisfaction. You have always wanted to provide your customers with great products. If you would just take the time to peruse the brochure, you might find some things that would interest you.

If you decide to order now, we can give you a 15% off on the total amount of your purchase on top of the 10% on the individual product rates. So hurry and make your order before the promo period ends!

Travel Agency Business Proposal Letter

title=Collaboration request from [[Agency Name]] Dear [[newspaper owner]],

This is the very first collaboration I am making with you. I would like straightly to come to the point; we are a fresh travel organization firm positioned in the city. We are offering some prodigious travel packages for the new year. The strategies and packages are for both coast-to-coast and global visits. We are proposing incredible concession plans for populate in the city.

Your newspaper is widespread in the realm and masses read it regularly. It would be an honor to work with your organization to make known my concern to the people. Our commercial policy spins around the requirement to deliver class service to our customers.

We are completely focusing on the process of entirely nourishing their desires. This is going to get started through the enrolment of a specialized squad. We are also working hard on the delivery of better quality conventional plan travel packages, meeting & fulfilling the customer’s essential wants.

The company as well anticipates having brochures in unique designs. We also intend to have other marketing material that will empower regulars to know about the benefits of availing these services & to understand the categories of facilities we propose.

I have hemmed in the rate graph along with the letter to make it easy for you to create an eye-catching ad for us.

For additional figures or interrogations, you are welcome to communicate with me by phone [[ agency contact number]] or email [[agency email]].

Vacation Package Offering Email Template

title=Vacation made possible with [[Agency Name]] Dear [[Recipient's Name]],

How would you like to visit the beautiful country of [[Location]] to experience their fantastic food, inspiring culture, and incredible scenery for [[how many days and nights]]?

How would you like to stay at one of the top hotels in [[Location]] while you're there?

How would you like to pay just [[amount]] for all of that?

This vacation is all now a possibility with [[your agency name]]! We'll provide you with flight transfers, and accommodations for just [[amount]]! Just think about what that means regarding your potential savings!

This proposal is no joke. We are dead serious about the offer that we're making. All you need to do is give our customer hotline a call at [[contact number]] before the [[date]]. You do have to be of legal age, however, to avail of this offer.

Don't delay any further. Call us today so we can start planning your fabulous vacation. We hope to talk to you soon!

Trip Sales Email Template Sample

title=Don't miss this out! Dear [[Contact Name]],

I am pleased you selected [[Agency Name]] for your upcoming vacation in Italy. Our company offers the best packages for hassle-free vacations at the most reasonable prices. Italy is a place brimming with glorious places and splendid scenes. Cities like Venice and Florence are an exquisite blend of nature as well as classical craftsmanship. Our ten-day tour to Italy is devised to give our customers the finest taste of the picturesque cities and their rich cultural heritage. In this one-of-a-kind trip to Italy, you will experience a myriad of wonders; splendid countrysides and wines of Tuscany, the eternal city of Rome, private gondola ride in Italy’s famed Venice, boat ride to the surrounding islands, and Micheanglo’s legendary David, a masterpiece from the Renaissance Era.

The destinations included in the trip are Rome, Florence, Tuscany, and Venice; also known as the Jewels of Italy. The transportation for moving within the cities will also be included in the package. In addition, we will also provide you with an English-speaking tour guide to help you explore Italy and make the most of your trip.

Our standard prices start off from $5,500 per person for our Economy Package; the accommodation for this package is in a three-star hotel, such as the Hotel Al Paive. The Star Package costs $8000 per person, with accommodation in a four-star hotel such as the Hotel Berchielli. Our Deluxe Package costs $11,000 per person with accommodation in a five-star hotel, such as the Ritz-Carlton. These prices are exclusive of airfare. The prices may also vary depending on the type of transportation you want to choose; for instance, public bus, subway, taxi, or a private car. The current price is quoted for a private car.

Also, as the summers are approaching, the prices in the travel market is peaking due to the rush-season; yet, we are offering a special discount up to 10% until the first week of June. I would highly advise you to make your bookings with us as soon as possible, as the current prices are likely to go up several thousands of dollars in the coming weeks.

Your inclination to choose our company for your trip reflects astuteness; since Gleaming Horizons Travel Agency is a well-reputed company working relentlessly to provide luxurious vacations for couples and families for over a decade. We will ensure that you have a smooth trip without any complications and that you bring back many perfect memories.

Please do not hesitate to place your order right away. As mentioned earlier, the discounted prices are only available for six more days; i.e. the first week of June. You may inquire with other travel agencies if you wish. I guarantee you will find our company’s prices are the lowest for the caliber of quality we are providing for all our services.

To book your trip, please email us at [email protected] with detailed information about the number of people traveling, names of the individuals as mentioned in the passports, and your selected package; i.e Economy Package, Star Package, or Deluxe Package. Or call at our booking office – UAN: 800-111-22-33.

Looking forward to hearing from you.

Yours Sincerely, [[Name]] [[Ageny Name]]

Needy Customers Response Email Template

title=Regarding your queries, [[Mr./Ms. Name]], Hi [[customer name]],

Thanks for reaching out to us with your queries. We would love to solve your issue and we think phone calls are the best way to go about it.

Would you love to get on a call with us to discuss this? Please do get back to us with your available timings and kindly leave a number so that we can call.

We look forward to taking care of your issues. Thanks for choosing us.

[[Agency Contact No.]]

25 Travel Agency Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your Travel Agency

  • Sure, it's possible to land a cheap flight. Let us help you
  • Hey! Look at this! It's a vacation deal!
  • You deserve the trip of a lifetime.
  • Planning Your Mini-Vacay?
  • Need a last-minute flight?
  • Are you curious about our personalized service?
  • You're going to love this… Now you can escape to over 500 destinations
  • Are you getting enough sunshine this summer?
  • Check out 50% Off Call of the Wild at Super Summer Sale
  • What location is perfect for your next escape?
  • Let me help you find a vacation you'll never forget!
  • The Perfect Destination For Birthday Getaway
  • Need help planning your next vacation?
  • Are you a travel addict?
  • Hello traveler, you have found a treasure! Let us show you
  • Book your flight now and get thousands of miles bonus!
  • Your dream vacation is only a click away
  • Your summer vacation is about to get interesting
  • Forget the stress of travel.
  • Your destination is waiting
  • You don't want to miss out on these deals
  • You've got the plan. We've got the room. It's all
  • Where would you like to go?
  • Travel hasn't been the same without you!
  • How you can win the ultimate travel experience

Below we detail the most common questions as it relates to Travel Agency for email.

How to market a travel agency?

  • Add variety to your social media posts.
  • Send direct mail to your clients.
  • Practice your 30-second commercial.

How to become a travel agent?

  • Focus on a specialty.
  • Develop and market your brand.
  • Create a business plan.

How is email marketing used in the travel industry?

  • Attract and retain new customers.
  • Convince people to take a trip even if they weren’t planning to.
  • Give customers a way to connect with your travel business on social media and develop a better relationship.

There we have it: some smashing email templates for your viewing pleasure. Emails are a way of strengthening your connection with your customers. The templates and emails above can guide you through the process of building trust and rapport with your customers and prospects.

We hope you have found them helpful and get plenty of inspiration for your email marketing campaigns.

  • 30 Trending Travel Agency Businesses [2024] 1 of 5
  • 39 Pros & Cons Of Starting A Travel Agent (2024) 2 of 5
  • 10 Travel Agency Success Stories [2024] 3 of 5
  • How Profitable Is A Travel Agent? (Updated for 2024) 4 of 5
  • How Much Does It Cost To Become A Travel Agent? (In 2024) 5 of 5

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Verify A Travel Agency Member or Individual Agent Member

Welcome to our Travel Agency and Individual Agent Member Verification service. To verify that an Agency CLIA/Industry ID or Agent Personal/EMBARC ID number is associated with a current member in good standing, please enter the number in the box provided then click "Verify Member".

Search results will indicate one of the following:

Active - The member’s name will be displayed verifying that they are a current CLIA Travel Agency or Individual Agent Member in good standing.

Lapsed or Expired - The member’s name will be displayed, indicating that their membership is not current.

If your search returns a "Lapsed or Expired" Member, please advise the member of their status and have them contact CLIA to validate their Membership.

Travel Agency Member Agency Industry #

Is a current CLIA member in good standing. Is not a current CLIA member. Agency not found. Please check the ID number and try again.

Individual Agent Member Personal ID #:

Is a current CLIA member in good standing. Is not a current CLIA member. Agent not found. Please check the ID number and try again.

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Please note: the Email you provide must be the one that is associated with your profile.

If you have difficulty resetting your password please email [email protected] .

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Maximizing Conversion Rates with a Killer Bio for Travel Agent

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  • Post category: Content Writing

In today’s digital age, having a strong online presence is crucial for any business, and the travel industry is no exception. Your bio is one of the first things potential clients will see when researching travel agents, making it a powerful tool in attracting and converting leads. In this blog, we will dive into the importance of a killer bio, how to identify your target audience, crafting a compelling bio, showcasing your expertise, incorporating a call to action, and optimizing your bio for maximum impact. So, let’s get started on creating a killer bio that will set you apart from the competition and drive more conversions for your travel business.   

The Impact of a Strong Bio on Conversion Rates:

With the rise of social media and online booking platforms, potential clients have more options than ever when it comes to planning their travels. This is where a killer bio comes into play. A bio, short for biography, is a brief description of who you are and what you do. In the travel industry, it serves as a first impression for potential clients and can greatly impact their decision to choose you as their travel agent. A strong bio can make all the difference in converting potential clients into loyal customers. The impact of a strong bio on conversion rates cannot be underestimated. A well-crafted bio can attract the attention of potential clients, showcase your expertise and experience, and ultimately convince them to book their travels with you. In fact, studies have shown that a compelling bio can increase conversion rates by up to 30%. On the other hand, a generic bio that simply lists your name and job title is not enough to capture the attention of potential clients. With so many options available, clients are looking for something that sets you apart from the rest. A generic bio does not provide any insight into your personality, expertise, or what makes you different from other travel agents. Identifying Your Target Audience- The importance of knowing your target audience- How to identify your target audience as a travel agent- Understanding their needs and preferences: Before crafting your killer bio, it is important to identify your target audience. This will help you tailor your bio to appeal to the specific needs and preferences of your potential clients. As a travel agent, your target audience could be families, couples, solo travelers, or a specific niche such as adventure or luxury travel. To identify your target audience, start by looking at your current client base. Who are your most frequent and satisfied customers? What are their demographics, interests, and travel preferences? You can also conduct market research or surveys to gain a better understanding of your target audience.

Key Elements to Include In Your Bio:

Now that you have identified your target audience, it’s time to craft a killer bio that will appeal to them.

Remember these tips:

Keep it concise and engaging: Your bio should be short, sweet, and to the point. Use engaging language and avoid using industry jargon that your potential clients may not understand. Showcase your personality: Your bio should reflect your unique personality and brand. This will help you stand out from other travel agents and make a personal connection with potential clients. Highlight your expertise and experience: This is your chance to showcase your knowledge and expertise in the travel industry. Mention any relevant qualifications, awards, or achievements to establish credibility. Use a professional photo: A picture is worth a thousand words, and in this case, it can make a lasting impression on potential clients. Use a high-quality, professional photo that reflects your brand and personality. Include a call to action: A call to action is a statement that encourages potential clients to take a specific action, such as contacting you for more information or booking a trip. This is a crucial element in converting potential clients into actual customers. Showcasing Your Expertise and Experience : Highlighting your qualifications and experience in the travel industry- The importance of credibility in a bio- How to effectively communicate your expertise to potential clients: Your bio is the perfect opportunity to showcase your expertise and experience in the travel industry. This will help potential clients trust your abilities and feel confident in booking their travels with you. Here are some ways to effectively communicate your expertise in your bio: Use specific details: Instead of simply stating that you have “10 years of experience in the travel industry,” mention specific destinations you have traveled to, types of trips you have planned, or any specializations you have. Share customer testimonials: Including positive reviews or testimonials from satisfied clients can boost your credibility and provide social proof of your expertise. Mention any partnerships or affiliations: If you are affiliated with any reputable travel brands or have partnerships with hotels or airlines, be sure to mention them in your bio. Incorporating a Call to Action : The role of a call to action in a bio- Tips for creating a strong call to action- Examples of effective calls to action for travel agents: As mentioned earlier, a call to action is a crucial element in converting potential clients into actual customers. It gives them a clear direction on what to do next and can greatly impact your conversion rates. Unleash the Power of Persuasion with an Irresistible Call to Action: Use action-oriented language: Use words that encourage action, such as “book now,” “contact me,” or “explore with us.” Offer a special deal or incentive: A call to action that includes a special offer or incentive can be more effective in convincing potential clients to take action. Make it easy: Be sure to provide clear and easy ways for potential clients to take action, whether it’s through a direct link to your website or contact information. Updating and Optimizing Your Bio: The importance of regularly updating your bio- How to optimize your bio for different platforms and audiences- Using analytics to track the effectiveness of your bio and make necessary changes: Your bio is not a one-and-done task. It is important to regularly update and optimize it to keep it relevant and effective. This is especially important as trends and preferences in the travel industry are constantly changing. Here are some tips for updating and optimizing your bio: Tailor it for different platforms: Your bio should be customized for different social media platforms or websites you use. For example, a bio for LinkedIn may be more professional and detailed compared to a bio for Instagram. Use analytics to track performance: Use analytics tools to track the effectiveness of your bio, such as click-through rates or engagement. This will help you make necessary changes to improve conversion rates.

Bio for Travel Agent

Hi, I’m Sarah! As a travel consultant with more than 10 years experience, my love to explore new places and creating memorable experiences for my customers has gotten more intense. From planning romantic getaways to arranging adventure tours and family trips I’m committed to creating customized itineraries that are tailored to your individual desires and preferences. If you’re dreaming of relaxing on beautiful beaches or embarking on exciting safaris in the wild, I will take care of all the details so you can relax and take in your holiday of dreams. Contact me now, and let’s transform your travel plans into reality!

Jane Doe is an experienced travel agent with more than 10 years of experience in the field. She is an expert in creating custom itineraries to clients looking for unforgettable and unique travel experiences. With her vast experience of different places, Jane has successfully crafted experiences that are immersive, like organizing a week-long trip to Patagonia for a couple who is adventurous. Through meticulously analyzing and coordinating transportation, accommodations and activities, she made sure the trip would be filled with amazing hikes, stunning scenery and authentic encounters with locals. Jane’s dedication to providing exceptional customer service and her love of creating lasting memories makes her a perfect option when you are you are planning your next trip that will be unforgettable.

John Doe is an experienced and enthusiastic travel agent with more than 10 years of experience in the industry. Specialized in creating customized itinerary, Doe has successfully assisted numerous clients to create unforgettable journeys.

In one case, Jane was approached by an engaged couple who wanted to commemorate their 25th wedding anniversary by taking an indulgence excursion to Europe. Knowing their passion for romance and adventure Jane meticulously designed a custom itinerary which included stays at famous boutique hotels and private tours of historic landmarks, as well as exclusive dining experiences at Michelin-starred establishments.

With her vast network of trusted suppliers and partners, Jane secured exclusive access and special treatment for her clients during their journey. The trip was beyond their expectations leaving them with memories to cherish that will last for a lifetime.

Doe care for detail as well as a solid interpersonal ability and a deep understanding of various locations make her a valuable source of assistance in planning their trip. No matter if you’re thinking of relaxing on the beach or embarking on an unforgettable cultural adventure Jane’s knowledge will ensure your trip will be perfectly planned from beginning to end.

Meet Lisa an agent for travel with a love of adventure. Her biography is not your typical one:

Lisa who is known as the wanderlust wrangler, has lived her entire life exploring the remote areas of the globe. From climbing the snowy mountain peaks that are Everest and diving deep into the dazzling depths of Great Barrier Reef, she lives and breathes traveling. With more than a decade of experience in creating custom-designed travel plans, Lisa weaves together unforgettable trips that awaken the curiosity.

Imagine sipping champagne in front of the Eiffel Tower as it sets or taking in the local culture in an enthralling Moroccan market. The possibilities are endless. Lisa is able to create memorable moments that stay in your memory long even after your trip has ended. With an extensive knowledge of hidden treasures and off-the-beaten path adventures Lisa will guide you through each step of your travels making sure that every moment is full of amazing discovery.

If you’ve ever dreamed of going upon the African safari, soaking in the ancient wonders of Asia or enjoying food and drink experiences all over Europe Lisa’s experience can turn your travel dreams into reality. Lisa believes that each journey can be a chance to step beyond what is typical for tourists and make genuine connections with different cultures and the natural landscapes.

It’s your turn to let Lisa serve as your guide while you embark on awe-inspiring journeys that leave traces in your heart.

Samantha is a fervent travel agent with a constant passion for travel, turns ordinary trips into amazing adventures. With her in-depth experience of the destinations she visits and her careful attention to the smallest details, Samantha crafts personalized itineraries that are as individual as the clients she serves. When, for instance, she is planning an excursion to Greece for an unmarried couple who are who are celebrating their wedding anniversary, Samantha delights guests with a luxurious private yacht cruise to the breathtaking Cyclades islands which allows them to make unforgettable memories in the midst of crystal-clear water and stunning sunsets. Samantha’s bio is a perfect example of her ability to turn dreams into reality with her extraordinary travel knowledge and unmatched imagination.

Meet Jessica Our globe-trotting Travel agent of the highest caliber! With more than 10 years of experience planning epic adventures she has conquered every continent from trekking along the Inca Trail to exploring the treasures hidden in Southeast Asia. Her love for travel is no boundaries and she’s eager to assist you in planning your perfect trip with her knowledge of the inside and enthusiasm. Be ready for an unforgettable trip along with Jessica as your guide!

I have assisted countless customers make unforgettable trips and travel the world. From booking flights and accommodation to creating custom itineraries, I’m dedicated to providing outstanding service that makes every vacation memorable. One particular customer Mr. Johnson came to me with a desire of seeing the breathtaking nature in New Zealand. Based on his passions in adventure and nature I designed a trip that included hiking through stunning National parks, thrilling sports like skydiving and bungee jumps as well as visits to beautiful wineries. While on his vacation, I ensured smooth logistical arrangements and excellent accommodation. Johnson returned raving about his amazing experience, and expressed gratitude for my focus on detail and my expertise in arranging a trip that was tailored to his needs. This is just one instance of how my love for travel coupled with my expertise in the field has allowed me to surpass my clients their expectations time and again.

As a professional travel agent with more than 10-years of knowledge, I’ve been able to successfully plan unforgettable vacations for customers from every sphere of life. A prime example is the time that a four-person family approached me to arrange an unforgettable trip for them to Europe. In consideration of their tastes budget, preferences, and time limitations I carefully crafted an itinerary that would include the must-see attractions that are in Paris, Rome, and Barcelona. In addition I negotiated exclusive discounts on accommodations and flights to ensure that they got the most value for budget. While on their trip I was in constant contact with the family members, swiftly making any sudden changes. It was the result of a smooth and memorable vacation that surpassed the expectations of the family. This feat demonstrates my ability to customize travel experiences and offer impeccable service as an agent for travel.

David Williams is an experienced travel agent with a wide collection of knowledge. From organizing group tours, to creating custom itineraries for individuals David’s passion for travel and focus on particulars shine through in each excursion he arranges. With a thorough understanding of the most popular tourist destinations and hidden gems, David is adept at creating memorable and unique travel experiences. If you’re seeking an unwinding beach vacation or an exciting hike or a cultural experience David’s experience and expertise will ensure that your vacation is customized to your needs and needs.

Emily Thompson is a passionate travel agent with an attention to attention to detail and a dedication to offering outstanding service. With years of experience in both business and leisure traveling, Emily understands the unique demands and preferences of all kinds of travelers. If you’re planning a family trip or a honeymoon or a business retreat or corporate event, Emily’s experience and personal strategy will make sure that your vacation will be planned and hassle-free. From booking your flights and accommodation to arranging transportation and other activities Emily’s meticulous approach to planning and dedication to client satisfaction makes her an ideal advisor in creating unforgettable trips.

Michael Davis is a travel agent who is passionate about traveling the world, and helping others to do the same. With an education of travel journalistic experience, Michael brings a wealth of knowledge and expert techniques to his work as an agent in the field of travel. From providing places to visit and experiences in the local area to offering professional advice on requirements for visas as well as travel insurance Michael will go above and over to ensure that his clients enjoy an unforgettable and enjoyable trip. With a particular focus on responsible and sustainable travel, Michael is committed to encouraging ethical travel practices and building meaningful connections between travelers and the places they visit.

David Rodriguez is a travel agent who specializes in weddings with destination and group travel. With his superb organization skills and keen care for particulars, David ensures that every group trip or wedding is executed flawlessly. From booking flights and accommodation to organizing unique activities and experiences, David manages all the details so that clients can concentrate on making unforgettable experiences with the loved families. David’s experience with weddings for groups and destination weddings is a dependable partner for anyone organizing special events for groups.

Mark is a committed professional in travel who is convinced that traveling isn’t just about exploring new destinations, but also the experience of immersing yourself in other cultures and making memories for the rest of your life. With an education in hospitality and an in-depth understanding of customer requirements, Mark goes above and over to provide customized solutions for travel. From planning seamless itineraries, to recommending unique experiences Mark makes sure that his customers enjoy extraordinary trips which are tailored to their specific preferences. Mark’s meticulousness and his enthusiasm for travel, make Mark an expert advisor to travelers looking for extraordinary experiences.

Importance of Knowing Your Target Audience as a Travel Agent:

Knowing your target audience is crucial for the success of any business, but it is especially important for travel agents. The travel industry is highly competitive, and in order to stand out and attract clients, you need to have a clear understanding of who you are targeting. This will not only help you tailor your marketing efforts, but also provide a more personalized and enjoyable experience for your clients.

Tips for Identifying Your Target Audience:

There are a few key steps you can take to identify your target audience as a travel agent. Look at the demographics, interests, and travel preferences of your existing clients. This will give you a good starting point in understanding who your target audience is. Another helpful tip is to research your competitors. See who they are targeting and what strategies they are using to attract clients. This can give you insights into potential gaps in the market that you can fill.

Understanding Their Needs and Preferences:

Once you have identified your target audience, the next step is to understand their needs and preferences. This will help you tailor your services and marketing efforts to meet their specific needs. For example, if your target audience is families with young children, you may want to focus on family-friendly destinations and activities in your marketing materials. Additionally, understanding their preferences can help you personalize your services and provide a more enjoyable experience for your clients. For example, if your target audience is adventure seekers, you can recommend more adventurous activities and destinations that align with their interests.

How to Tailor Your Bio to Appeal to Your Target Audience:

Your bio is often the first impression potential clients will have of you as a travel agent. Therefore, it is important to tailor it to appeal to your target audience. Crafting an Effective Bio: Essential Tips: Use language that resonates with your target audience. For example, if your target audience is budget travelers, use words like “affordable” and “value” in your bio. Highlight your expertise and experience in areas that are relevant to your target audience. This will help build credibility and trust with potential clients. Incorporate your unique selling points in your bio. What sets you apart from other travel agents? This could be your extensive knowledge of a specific destination, your ability to plan customized trips, or your excellent customer service skills. Use visuals to showcase your personality and appeal to your target audience. This could include photos of yourself in different travel destinations or videos of you sharing your travel expertise. By tailoring your bio to appeal to your target audience, you can make a strong first impression and increase the chances of converting potential clients into customers.

Tips for Writing a Compelling Bio:

Keep it concise and to the point:.

Your bio should be no more than a few paragraphs long. It should provide a brief overview of who you are, your expertise, and your unique selling points. Avoid long, rambling paragraphs that can be overwhelming for readers.

Use a friendly and approachable tone:

Your bio should reflect your personality and make potential clients feel comfortable and at ease. Avoid using overly formal language and instead, opt for a more conversational tone.

Highlight your unique selling points:

What sets you apart from other travel agents? Is it your extensive knowledge of a specific destination? Your expertise in planning luxury vacations? Make sure to highlight these unique selling points in your bio to make a strong impression on potential clients.

Use keywords:

Incorporate relevant keywords in your bio to make it more searchable and increase your online presence. This can also help potential clients find you when they are searching for a specific type of travel agent.  

Importance of Credibility in a Bio:

As a travel agent, your expertise and experience are your biggest assets. You have the knowledge and skills to plan and book amazing trips for your clients, and it’s essential that you effectively communicate this in your bio. In this chapter, we’ll discuss how you can showcase your expertise and experience in your bio to attract potential clients and increase your conversion rates.

Highlighting your qualifications and experience in the travel industry:

One of the best ways to showcase your expertise and experience is by highlighting your qualifications and experience in the travel industry. This can include any relevant education, certifications, or training you have received, as well as your years of experience in the industry. By including this information in your bio, you are showing potential clients that you are a knowledgeable and experienced professional in the travel industry.

How to effectively communicate your expertise to potential clients:

When writing your bio, it’s important to effectively communicate your expertise to potential clients. This can be done by using clear and concise language, avoiding industry jargon, and focusing on the benefits you can provide to your clients. You can also use storytelling to showcase your expertise and experience. For example, you can share a success story of a satisfied client or a memorable travel experience you have planned.

Using testimonials and reviews to strengthen your bio:

Testimonials and reviews are powerful tools for showcasing your expertise and experience. Consider including a few brief testimonials or reviews in your bio, or provide a link to a page on your website where clients can read more. You can also ask satisfied clients to leave reviews on your social media pages or Google My Business listing.

Incorporating a Call to Action:

A call to action is a vital component of a killer bio. It encourages potential clients to take the next step and contact you for their travel needs. Your call to action can be as simple as “Contact me today to start planning your dream vacation!” or “Book now for exclusive deals and personalized travel planning.” Make sure to include your contact information and any relevant links, such as your website or social media pages.

Updating and Optimizing Your Bio:

Your bio should not be a one-time creation. It’s important to regularly update it to reflect any changes in your qualifications, experience, or services. You should also optimize your bio for different platforms and audiences. For example, a bio on your website may be more detailed and include links to your services, while a bio on social media may be shorter and more attention-grabbing.

Using analytics to track the effectiveness of your bio:

Lastly, it’s essential to track the effectiveness of your bio using analytics. This can help you identify which elements of your bio are resonating with potential clients and which may need improvement. You can use this data to make necessary changes and continuously improve your bio to maximize conversion rates.  

How to Optimize Your Bio for Different Platforms and Audiences:

Your bio is often the first impression potential clients will have of you as a travel agent. It is your opportunity to showcase your expertise, experience, and unique offerings to attract and convert clients. However, having a killer bio is not a one-time task. It requires regular updates and optimization to stay current and relevant in the ever-changing travel industry.

The Importance of Regularly Updating Your Bio:

As a travel agent, you are constantly evolving and adapting to new trends, destinations, and services. Your bio should reflect these changes to accurately represent your current offerings. Regular updates also show potential clients that you are actively engaged in your business and committed to providing the best services. A stale or outdated bio can give the impression that you are not up-to-date with the industry, leading to lost opportunities.

Different platforms, such as your website, social media profiles, and online directories, may require different versions of your bio. It is important to tailor your bio to each platform and audience to effectively communicate your message. For example, your LinkedIn bio may be more professional and focused on your qualifications, while your Instagram bio can be more creative and visually appealing. When optimizing your bio, consider your target audience and their preferences. A bio for luxury travelers may highlight your experience in high-end destinations, while a bio for budget travelers may focus on your ability to find affordable deals. Knowing your audience and tailoring your bio to their needs can greatly impact its effectiveness.

Importance of Staying Current and Relevant in the Ever-Changing Travel Industry:

As a travel agent, it is crucial to stay current and relevant to attract and retain clients. Your bio is a reflection of your business and should be updated to showcase your expertise and adapt to industry changes. By regularly updating and optimizing your bio, you can stay ahead of the competition and attract more clients.

Conclusion:

In conclusion, a killer bio is a powerful tool for travel agents looking to maximize conversion rates and stand out in the competitive travel industry. By understanding the importance of a bio, identifying your target audience, crafting a compelling bio, showcasing your expertise, and incorporating a call to action, you can effectively attract and convert potential clients. Remember to regularly update and optimize your bio and use analytics to track its effectiveness. With these tips and strategies, you can create a killer bio that sets you apart and drives success in your travel business.  

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Visit Moscow Tours

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Moscow in 1 Day (Walking tour)

Welcome to visit moscow tours.

We provide authentic, informative and memorable tour packages and city tours, at very competitive prices. Visit Moscow Tours are available not only in Moscow, but also in other cities: Saint Petersburg, Kazan, Suzdal and Sergiev Posad.  We also organise customised individual programs tailored just for you.

Our guests come in large groups, small private groups, as couples or as single travellers. We take care of and treat our guests with respect in a friendly and warm family environment. We show people our beautiful cities with passion and deep knowledge of their history, culture and traditions.

Our guides are extremely hospitable, helpful and well-informed. They are simply the best because only by providing the best services can we make the world fall in love with Russia. And we are very happy when our guests say that they will definitely come back to Russia and that they will tell all their friends how great Russia is! That is what inspires us to put even more dedication and hard work into our tours, knowing that what we do is positive and meaningful.

Our classic tours include tours of Moscow and Saint Petersburg, two main Russian cities.

Moscow is a big and busy  megalopolis and Russia’s capital city, where more than 12 million people live and work. Our capital city is happening place; it is mysterious, elegant, luxurious, fashionable, clean and bright, with its unique legends, traditions and events. It is with great pride that we show the Red Square and the Kremlin, our Underground and Tretyakovskaya Gallery, among other stunning attractions.

Saint Petersburg is our second capital,  the second largest city in the Russian Federation. This wonderful city has a strong and lively aristocratic spirit, uniquely Russian royal architecture, magnificent museums and theatres. Saint Petersburg bears the royal heritage of Russia, which can be felt in its air, its streets, parks, monuments, museums and citizens.  In Saint Petersburg tours, we will take you to the Hermitage, Peter and Paul Fortress, Faberge Museum and Orthodox Cathedrals. We’re sure you will love it!

If you have a few more days to spare, venture into the dreamy Russian countryside in Suzdal or Sergiev Posad. Suzdal is a small town with a population of about ten thousand people, situated on less than 15 square kilometres. This tiny area is home to 53 historic cathedrals, five monasteries and a kremlin. Church domes are visible like mushrooms from anywhere and everywhere in the town like in a fairy tale. No wonder Suzdal is called the ‘Town Museum”.  It is definitely worth visiting!

Just try any of Visit Moscow Tours’ tour packages or any individual city tour, and we promise that you will want to come back to Russia again.  Russia is huge with countless amazing places to visit. There are so many unique experiences to be had and energies to be felt that one tour is definitely not enough to explore this vast land. It is also a very safe destination to travel, and we have a tradition of warm hospitality. Our people adore and take care of visitors as our own guests, and even if they do not know your language very well, they still try to be helpful and hospitable.

Our guides will show you the most interesting attractions and historical places, taking you on a journey to the past to enjoy stories of medieval times, the Romanov monarchy, the Soviet Era. And of course, we will show you the contemporary life of our country through authentic local experiences.

We look forward to meeting you soon!

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Travel Waivers: Protect Your Travel Agency

There are a lot of things you learn when you’re a travel agent. One of the most common lessons is that having clients sign a travel waiver form is essential to protect yourself, your clients, and your agency. And sadly, that’s a lesson often learned the hard way. No matter how great a travel agent you are, misunderstandings happen. Accidents happen. Things happen. 😬

How will a waiver protect you? Take it from travel attorney Chun T. Wright:

A waiver can help:

  • Educate travelers and participants about the risks of travel (and screen out travelers who are not suited to the trip), and
  • Protect you and your business from legal claims that range from minor mishaps (e.g. small injuries) to catastrophic events (e.g., death).

With Wright's expertise, we're going to walk you through everything you need to know about travel waivers. And we're even going to give you a free travel waiver you can add to your website that just needs to be customized to your agency. That's right! We've done all the hard work for you. You just need to put in your travel agency name and logo, and it's ready to go!

Having clients sign a travel waiver form is essential to protect yourself, your clients, and your agency

Below is a list of items to consider including in your travel waiver(s). If you already know what you want, use the links below to fast-forward to the types of waiver verbiage you're looking for!

⭐️ HAR ARTICLE HIGHLIGHTS: ⭐️

8 waiver terms & disclaimers to protect your agency, 5 items to consider for your liability waiver.

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Below is a list of terms and disclaimers that you could include either in one of your waivers or in your terms and conditions. The best way to figure out what works best for your agency is to consult with a travel attorney . Here's what to consider!

1. Pre-Booking Disclaimers:

Prices and costs can change and your client needs to understand that possibility! A pre-booking disclaimer will help.

2. Waiver to Verify Trips Details are Correct :

This section discusses which trip details your clients need to sign off on (even though you went over your client's itinerary with a fine-tooth comb).

3. Waiver to Verify Client has Documents they Need:

How incredibly sad would it be if your clients sailed into port of a cruise destination only to realize they didn't have the proper visa to disembark? According to Wright, "This waiver will ensure the clients know that it is their responsibility to ensure that they have the proper documents (passports, visas) and vaccinations and that they meet all other entry requirements."

4. Waiver to Verify You Offered Travel Insurance :

It's your client's prerogative if they decline travel insurance, but it's your prerogative to make sure they verify that

  • You offered travel insurance in the first place or encouraged them to purchase it, and
  • Whether they secured travel insurance or not.

5 . HAR's Free Trip Confirmation Form:

A free client-facing form making sure you've got your bases covered. Copy it over to your site with a click of the mouse!

6 . DIY Waivers:

Here's a list of programs you can use to create free waivers for your agency.

7. Waiver to acknowledge that you charge fees:

If you charge fees, mentioning it in your waiver or disclaimer will save any misunderstandings between you and your client. Wright adds that "If a portion of the trip cost is for your fees, say so. Otherwise, this could complicate refund claims."

8. Liability Waiver that limits your risks

The next one is so important that it necessitates its own section with a legal take from Wright.

Below, Wright breaks down the importance of a liability waiver and what it may include.

Chunnie Wright, 2020

1. A list of the representative inherent risks and any special risks of a trip and activities that are included. Risks of travel may include venturing into remote areas with lack of access to medical facilities, having to be quarantined, getting a virus or illness, encountering roads and other infrastructure that may not be to the same standards as the traveler's home country, and so on.

2. A responsibility statement that you are not responsible for the actions/inactions of your suppliers.

3. A release clause in which the participant or travelers expressly releases your business from claims for damages related to the risks of their trip and/or activities. This clause often begins with this or similar language: "I, the traveler RELEASE, DISCHARGE, COVENANT NOT TO SUE AND HOLD HARMLESS Business A and its [list of all who are released]." Be sure to categorically identify all individuals and entities that should be included in the release, e.g., owners, officers, employees, agents, representatives, related entities, independent contracts/sales representatives, volunteers, successors and assigns. "Successors and assigns" are often missing in liability waivers but if you change your business entity or sell your business, a liability release that omits "successors and assigns" may not cover the new entity or successor business. This clause should stand out; use bolded language, larger type and/or a different font to ensure that the traveler/participant's attention is drawn to it.

4. An express voluntary assumption of the risk clause that states that the traveler understands and voluntarily assumes the risks, both known and unknown, associated with the trip or activity.

5. A forum selection, venue, and choice of law provision. This provision sets out where disputes will be brought (your location will typically be preferred), what forum (e.g., state or federal court or arbitration), and what law will govern.

Pre-Booking Disclaimers—Quoted Prices May Change!

We’ll start from the beginning: It’s a best practice to state on your quote that you can’t guarantee your pricing and costs (unless of course, you have locked in rates).

While I can’t think of why (or how) someone would sue you for sending a quote and then having that quote change, I think it's important to mention it to avoid having an angry client. "And while they might not sue you," warns Wright, "they could report you to your local consumer protection agency which will in turn ask you to explain why your actions were not deceptive."

If you’re giving prices over the phone, best practice is to send a follow-up email with the pricing and disclaimer. Set the relationship up for success by making sure you’re all on the same page.

Mention that prices are subject to change in the email body or add something similar to below in your email signature:

**** Please Note: All prices are subject to change and are based on availability. ****

The email signature is especially nice because you won’t ever forget to mention it; it’s already written for you every time! 1

This is a side note, but also worth mentioning. Seller of Travel regulations in certain states dictates in certain situations that the SOT number must be listed on certain items (quotes, marketing materials, etc.). Seller of Travel Laws can be a real doozie, so make sure you read up on Seller of Travel Requirements here .

5 Components to Travel Agency Waivers

You’ve got them booked, congrats! Now is where you need to be extra careful to make sure you’ve given the client all necessary information and to leave a paper trail showing you did so. This is where the rubber hits the road folks. Get your racing gear on!

Once you've made that booking, let's go over the information that needs to be double/triple/quadruple checked to make sure it's accurate and that you've disclosed everything to your client.

1. Correct names/dates/times/flights/car/hotels

Whoops. Stephanie with a ‘y’ when it was an 'ie'. Or you booked them on the wrong dates. These are all things that can cause headaches later on if you haven't stressed to your client the importance of looking over their itinerary to make sure everything looks okay.

In your travel waiver, let clients know they are responsible for looking over their itinerary and making sure everything is correct.

Sample verification reminder from a real travel agency:

Please check the attached information upon receipt and verify all information is correct. [YOUR AGENCY NAME] will not be responsible for omissions or errors if not brought to my attention immediately. Payment must be received by the due date to avoid vendor cancellation.

Travel Waiver: Information is Correct

2. Documentation

It goes beyond checking the itinerary to make sure everything is correct. Visas; passports; taking kids out of the country without both parents; documents for getting married outside the US. Knowing this stuff and communicating it to your client is part of your job as a travel agent.

If you're not exactly sure what your responsibilities are to your clients, you might find it helpful to read this article by travel attorney Mark Pestronk discussing  your duties to clients . Canadian agents may find this article helpful,  TICO regulations  by Pestronk.

Sample documentation waiver from a real travel agency:

"DOCUMENTATION: U.S. citizens traveling to any destination outside of the United States will be required to present a valid U.S. passport. Passports must be valid for 6 months past the return date. Some countries require a visa for transit or entry. Passengers are responsible to ensure that they have all the proper documents for entry. All names on documents must match the legal name on your photo I.D., and travel document information must match tickets. Please check the State Department website at https://travel.state.gov for further information. Immunizations may also be required. Failure to comply with these regulations may result in denied boarding, denied entry, and/or government-imposed fines. If you are a citizen of another country, there may be additional requirements. Check with the nearest consulate or embassy of the destination you are traveling to and find out the entry requirements for non-U.S. citizens."

3. Travel insurance was offered

Veterans agents, you know this, but newbies, make sure you offer travel insurance to every. single. client.

At my previous host agency, I worked with agencies that hadn’t offered travel insurance (or didn’t have documentation proving they had) and the unhappy clients were suing the agent to get their money back. Best case scenario, Errors & Omissions (E&O) insurance covers the legal fees to fight the lawsuit.

Worst case scenario? You end up with a very hefty legal bill because you didn't have documentation that you offered travel insurance to your client.

You are the travel expert; that’s your value. Part of being the expert is letting clients know travel insurance exists and the risks involved if they decline insurance.

Sample travel insurance waiver from a real travel agency:

"I assume and understand that there is a risk involved with my travel and my travel activities and/or excursions. I acknowledge that I was informed about my options but I declined the insurance."

travel waiver trip insurance

Even better yet, email a quote through the insurance company's website so you have an electronic paper trail insurance was offered. Since they usually have an option to send reminder emails, it increases not only your paper trail but also the likelihood they'll purchase insurance.

And here's some words of advice from travel insurance companies that want to protect you against travel insurance licensing problems : When communicating (verbal or written) with clients,  offer/recommend  travel insurance; do not  sell  travel insurance.

Repeat after me: I am a travel expert, not an insurance expert. 

4. Fee DISCLOSUREs

Next up? Fees!

Making sure your clients understand what fees are involved in working with you is key to the client having a positive experience. Whether they're your fees or a supplier's fee, ensure your client understands when those fees kick in and what the amount is.

Cancellation and change fees may vary based on when they cancel and other factors, so listing specific amounts may not be a possibility. But, you should alert the traveler to the possibility of fees for changes or cancellations to the booking.

If it’s a group, you may already have the specific fees in the contract. Even then, it’s important to have a waiver for each booking since the person who signed the contract may not have shared that information with the group.

Sample fee disclosure from a real travel agency:

travel waiver fees

5. Legal Jargon (AKA: Blanket statement)

Our last component to your travel wavier? This one is the blanket statement.

Sample travel waiver from a real travel agency:

"[YOUR AGENCY] offers retail travel services to customers, which are provided by separate and independent vendors of travel services. [YOUR AGENCY] does not operate, control, or otherwise provide the services of the independent travel vendors. Hence, customer agrees that [YOUR AGENCY] acts only as agent for the client in acquiring transportation, hotel accommodations, sightseeing, and other privileges, or services for the clients’ benefit, and on the express condition that [YOUR AGENCY] shall not be responsible for any loss, accident, injury, delay, defect, omission or irregularity which may occur or be occasioned, whether by reason of any act, negligence or default of any company or person engaged in or responsible for carrying out any of the arrangements, or otherwise in connection there with."

HAR's Free Travel Waiver: Trip Details Confirmation Form

That wasn't so bad was it? :) But we can do even better. Let's whip a travel waiver form for you right now!

The icing on the cupcake is that we've already made a Trip Details Confirmation Form for you! It makes it easy for clients to verify crucial details of their upcoming trip and goes over all the travel waiver points we just discussed.

  • Travelers' legal names spelt correctly? ✔️
  • Dates of travel and departure/arrival city correct? ✔️
  • Passport good for 6 months after they return home? ✔️
  • Travel insurance was offered? ✔️
  • Disclosed to clients visa/vaccination requirements? ✔️
  • Made sure your clients have read and signed that they understood all of this? ✔️

You can brand our trip confirmation details form to your agency and share it with your clients in a jiffy! The form includes a signature field for your clients to verify that all the above information is accurate so you can have it on file! Check it out, below!

There's more where that came from, too. We have a few other Free Travel Agent Forms  and a couple of tutorials about customizing them to reflect your unique brand!

Where to Create Your Online Travel Waiver Form

Okay, I hope this isn't the case anymore, but if you are sending out paper travel waiver forms for your clients to sign, let's stop that. Having clients sign paper forms is sooooooo 2012. ;)

Our free travel waiver form from the previous section shows you how handy and professional an online waiver can be. But . . . if you're more of a DIY-er and want to build your travel waiver from the ground up, no problem! (But ours is pretty darn good so make sure to check it out.)

Here's our recommendation for online form creators:

  • Jotform - My personal fav and the one we use at Host Agency Reviews. It's the one I highly recommend because it is a zillion times more powerful than any other form builder out there. And it does everything you'll need (including getting client signatures)... for free!
  • Cost: Free Plan (downside? Very little. The free plan comes with everything the paid plans offer as well as unlimited fields. It even includes e-signatures and payment integrations for clients!) The next plan up is the Bronze Plan: $24/month (annual plan). We used JotForm to create all of our form templates for our Free Travel Agent Forms article.
  • Wufoo - Another option out there. I did use Wufoo but changed over to JotForm because of its features and lower price point. As of July 2020, Wufoo doesn't have an electronic signature option without you having to use a third party.
  • Cost: Free (downside? No e-signature option so it's not an option for forms where you need the client's signature). Ad Hoc Plan: $14.95/mo ($129/yr) gives you more forms and fields, but still no e-signature.

We have used Cognito Forms in the past (before we discovered Jotform), but had a pretty terrible experience with their customer service and no longer recommend them.

If you know of any other options or have thoughts on the above, I'd love to hear them in the comments below!

Working with a Travel Attorney to Customize Waivers and Disclaimers for Your Agency

Now, we spoke with multiple travel agencies on how they protect themselves with travel waivers. There is A TON of value in the cumulative knowledge from agencies that have already ‘been there, done that.’ In the end, though, they're travel advisors and not travel attorneys.

The needs of an adventure-focused travel advisor will not be the same as those who focus on student group travel. Who can help you finetune your travel waivers and disclaimers? A travel attorney. So just to be safe, I’d recommend getting a travel attorney to look at your final waiver .

According to Wright "Travel attorneys will customize the waiver to your locale, ensure that it is complete, and advise you on issues that are important that you may not have thought about (e.g., “forum selection,” “venue, and “choice of law”). An experienced travel attorney will be an invaluable part of your advisory team. They can help you avoid issues and respond to any problems that do come up."

The Icing on the Cake: 40+ Travel Checklist and Tips

Julie, the owner of an agency specializing in Europe, shared the amazing "Overseas Travel Checklist and Tips" form she sends to clients. It’s an amazing source of information and exactly how you can show your value as a travel agent, by giving them a little extra.

The best part? You create it one time and clients continue to be thankful for the extra resources you're providing to them for all eternity! Win-win.

And heck, we like lots of icing on our cake! So here's some more:

Sending waivers is helpful, but a signature of acknowledgement is your best defense.

Travel attorney Jonathan Howe says that simply sending the waivers is helpful if you ever need to defend yourself, but a signature of acknowledgment is really your best defense. He also recommended sending an acknowledgment with a copy of the waiver. It doesn’t need to be complex, just a “Thank you we received your waiver, a copy of which is attached”.

One of the advantages of signing up for an online form maker like JotForm is that they can send auto-emails to you and the client, acknowledging you've received the form.

And you know, we just can't help ourselves. Here are more awesome legal resources for your travel biz:

  • Creating online waivers with electronic signatures is a great way to actually get your clients to fill out your waivers. Here's how to do that plus loads of other free travel agent forms (for free).
  • If you want more formal advice, we have a list of travel industry lawyers , which includes free legal documents for agencies.
  • Lastly, HAR's resources page is great for finding our most popular articles and other travel agents' resources-- check it out!  
  • Check out Travel Lawyer Mark Pestronk's free legal document templates here
  • Here's a fantastic guide by Managed Insurance Services on limiting your agency's liability . This baby is written in plain English. *high five* (Thanks to Joe Matteis for sharing)

Wow. Thank You!

A huge and humbled thank you to Chun T. Wright who offered her legal expertise in the latest update of this article. We also offer major trophies to the advisors who let us take a peek behind the curtain for their excellent waivers. Jodie Swartz Jones, Nyla Bridges, and Julie Lay Conway shared their various waivers, disclaimers, and checklists for this article.

How amazing is it that agents shared their travel waivers to help other agencies be better protected? If you want to give them a shout-out, if we missed something important in this article, or if you want to pass along the kindness and share your travel waiver, let us know in the comments below!

If you still have questions, drop us a line , join the conversation in the comments below, or connect with me on  Facebook and  Twitter .

Editor’s Note: This article was originally published in January 2013 and was completely updated and revamped on publish date listed. Enjoy!

  •  Speaking of covering yourself, I need an obligatory disclaimer here! I am not an attorney.  I aggregated this info from first-hand experience and other industry sources to create a resource that would help agents gain base knowledge. It does not guarantee protection against lawsuits from clients. All info is accurate to my knowledge but the information given should be fact-checked and never be considered legal advice. ↩

About the Author

Steph Lee - Host Agency Reviews

Steph grew up in the travel industry. She worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn and Pinterest as 'iamstephly'. 🙂 She doesn't do TikTok as no one would ever see her again.

Steph Lee - Host Agency Reviews

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  21. Are you Protecting Your Travel Agency? Sample Travel Waivers

    Sample documentation waiver from a real travel agency: "DOCUMENTATION: U.S. citizens traveling to any destination outside of the United States will be required to present a valid U.S. passport. Passports must be valid for 6 months past the return date. Some countries require a visa for transit or entry.

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