Year of construction: 1973 Year of renovation: 2004 Architect: Denis Valode et Jean Pistre Surface area: 34,000 sq.m. Height: 106 m, 25 storeys

Address: 77 esplanade du Général-de-Gaulle - 92800 Puteaux Nearest parking lot: Villon Nearest public transport: La Défense (Grande Arche)

On the south bank of the esplanade, in the midst of the revival of La Défense, the Opus 12 tower has been rebuilt on itself and has a new appearance. Instead of the groin-shaped posts that designed the façade, a lighter and more panoramic load-bearing structure has been installed. The floors have been widened in favour of the work tops. The technical equipment is adapted to contemporary requirements. Wrapped in a double wall of clear and pearly glass, it takes on a new meaning. The vast and high hall opens resolutely onto the esplanade and the tower's infrastructure, whose anchorage it reveals.

A word about the architects

Denis Valode (1946) and Jean Pistre (1951) founded their agency in 1977. In 20 years, it becomes one of the most important in France. One of its successes was the reconstruction of the Lainé warehouses in Bordeaux and the construction of the L'Oréal factory in Aulnay-sous-Bois. Today, the two architects are particularly involved in the design of towers - in Saint-Denis, Lyon, Beijing and Bombay - and sustainable development. At La Défense, they are carrying out seven operations, including the Leonardo da Vinci university centre, Opus 12 and Engie B.

Opus 12

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Deloitte confie à SPIE l’aménagement de ses locaux dans Opus 12

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Nouveau contrat pour SPIE. L’entreprise spécialisée dans les domaines du génie électrique, mécanique et climatique, de l’énergie, des réseaux de communication a annoncé avoir remporté l’appel d’offres lancé par Deloitte pour les aménagements électriques et CVC (Chauffage – ventilation – climatisation) de ses nouveaux locaux dans la tour Opus 12, en extension de ceux pris dans la tour Majunga, dont SPIE a également mené les travaux.

« Après une première collaboration réussie pour l’aménagement de la tour Majunga (fin des travaux en avril 2018), Deloitte vient de confier aux équipes de SPIE Île-de-France Nord-Ouest les travaux de refonte de sept nouveaux niveaux dans la tour Opus 12 à La Défense. Depuis début février, SPIE intervient sur l’aménagement des niveaux 8, 14, 22, 23, 24, 25 et 26, soit sur sept des vingt-six étages qui composent la tour, gérée par la société Telmma », explique SPIE dans un communiqué.

Ce contrat de génie climatique et électrique comprend notamment, l’installation d’un réseau de climatisation de secours, l’installation d’un réseau ondulé assurant une continuité de service, la création d’un réseau informatique redondant afin d’assurer la continuité de l’activité et de sécuriser le fonctionnement du réseau en cas de panne du réseau principal ainsi que la mise en place d’une gestion technique du bâtiment (GTB).

Cette opération mobilise quotidiennement une vingtaine de collaborateurs de la direction opérationnelle Tertiaire Ile-de-France de SPIE Île-de-France Nord-Ouest sur une durée de trois mois, précise l’entreprise.

« Nous sommes heureux du climat de confiance développé avec Deloitte grâce à notre expérience réussie sur la tour Majunga,  se réjouit Olivier Peyredieu, directeur opérationnel de SPIE ÎIle-de-France Nord-Ouest. Notre capacité à proposer une offre globale pour l’ensemble des prestations techniques et à mettre en place une organisation adaptée à des projets ambitieux et de courte durée comme celui-ci a été déterminante dans le choix de Deloitte ».

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Spie remporte auprès de Deloitte l'aménagement de la tour Opus 12 à La Défense

Par Claude Leguilloux Publié le 03/05/2018 à 21h48

Spie remporte auprès de Deloitte l'aménagement de la tour Opus 12 à La Défense

(Boursier.com) — Spie Ile-de-France Nord-Ouest vient de remporter l'appel d'offres lancé par Deloitte pour les aménagements électriques et CVC (Chauffage - ventilation - climatisation) de 7 niveaux de la tour Opus 12 à Paris-La Défense. Ce contrat s'inscrit dans la continuité de l'aménagement de la tour voisine -Majunga- pris également en charge par Spie depuis 2017 sur les 19 niveaux occupés par Deloitte.

Après une première collaboration réussie pour l'aménagement de la tour Majunga (fin des travaux en avril 2018), Deloitte vient de confier aux équipes de Spie Ile-de-France Nord-Ouest les travaux de refonte de 7 nouveaux niveaux dans la tour Opus 12 à Paris-La Défense. Depuis début février, Spie intervient sur l'aménagement des niveaux 8, 14, 22, 23, 24, 25 et 26, soit sur 7 des 26 étages qui composent la tour, gérée par la société Telmma. Ce contrat de génie climatique et électrique comprend notamment : l'installation d'un réseau de climatisation de secours, l'installation d'un réseau ondulé assurant une continuité de service, la création d'un réseau informatique redondant afin d'assurer la continuité de l'activité et de sécuriser le fonctionnement du réseau en cas de panne du réseau principal, la mise en place d'une gestion technique du bâtiment (GTB).

Cette opération mobilise quotidiennement une vingtaine de collaborateurs de la direction opérationnelle Tertiaire Ile-de-France de Spie Ile-de-France Nord-Ouest sur une durée de 3 mois.

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Please note you do not have access to teaching notes, a touch of gloss: haptic perception of packaging and consumers’ reactions.

Journal of Product & Brand Management

ISSN : 1061-0421

Article publication date: 15 February 2019

Issue publication date: 14 March 2019

This paper aims to study the cross-modal correspondence between a visual stimulus (i.e. glossiness), haptic perception and consumers’ reactions (internal responses and behavioral intentions).

Design/methodology/approach

Using an experimental design, three experimental studies have been conducted to test the effect of a glossy (versus matte) packaging upon the perception of haptic features of a packaging (roughness, thickness and lightness), internal reactions (perceived product quality and product attractiveness) and behavioral intentions (purchase intention and willingness to pay).

This paper evidences the significant impact that glossiness bears on the haptic perception of a packaging material as well as upon internal reactions and behavioral intentions. A new conceptual framework combining the SOR model and the cross-modal correspondences is validated.

Research limitations/implications

The results encourage further research to explore the wide range of potential cross-modal correspondences between visual stimuli and haptic perception.

Practical implications

The results highlight the critical influence of visual cues for managers, especially for online shopping or advertising. Even if consumers cannot touch the product, it is possible to induce haptic perception through visual cues and to influence the internal reactions and behavioral intentions.

Originality/value

This research demonstrates that the packaging texture and weight can be visually induced through glossiness.

  • Behavioural intentions
  • Internal reactions
  • Perceived haptic features

Briand Decré, G. and Cloonan, C. (2019), "A touch of gloss: haptic perception of packaging and consumers’ reactions", Journal of Product & Brand Management , Vol. 28 No. 1, pp. 117-132. https://doi.org/10.1108/JPBM-05-2017-1472

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  • An expanded Deloitte Greenhouse is an immersive, client-facing environment designed to accelerate breakthroughs by combining behavioural methods, analytics, technology and expert facilitation to create an experience that delivers extraordinary results.
  • With a vision to “grow the world’s best leaders,” Deloitte University is a bold commitment to our people and ultimately to our clients. With the opening of Bay Adelaide East, Toronto becomes the fifth global site certified to deliver Deloitte University curriculum and the first Deloitte University in an urban setting.
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Moscow Metro

The Moscow Metro Tour is included in most guided tours’ itineraries. Opened in 1935, under Stalin’s regime, the metro was not only meant to solve transport problems, but also was hailed as “a people’s palace”. Every station you will see during your Moscow metro tour looks like a palace room. There are bright paintings, mosaics, stained glass, bronze statues… Our Moscow metro tour includes the most impressive stations best architects and designers worked at - Ploshchad Revolutsii, Mayakovskaya, Komsomolskaya, Kievskaya, Novoslobodskaya and some others.

What is the kremlin in russia?

The guide will not only help you navigate the metro, but will also provide you with fascinating background tales for the images you see and a history of each station.

And there some stories to be told during the Moscow metro tour! The deepest station - Park Pobedy - is 84 metres under the ground with the world longest escalator of 140 meters. Parts of the so-called Metro-2, a secret strategic system of underground tunnels, was used for its construction.

During the Second World War the metro itself became a strategic asset: it was turned into the city's biggest bomb-shelter and one of the stations even became a library. 217 children were born here in 1941-1942! The metro is the most effective means of transport in the capital.

There are almost 200 stations 196 at the moment and trains run every 90 seconds! The guide of your Moscow metro tour can explain to you how to buy tickets and find your way if you plan to get around by yourself.

Moscow Metro Tour

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Moscow metro private tours.

  • 2-hour tour $87:  10 Must-See Moscow Metro stations with hotel pick-up and drop-off
  • 3-hour tour $137:  20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off. 
  • Metro pass is included in the price of both tours.

Highlight of Metro Tour

  • Visit 10 must-see stations of Moscow metro on 2-hr tour and 20 Metro stations on 3-hr tour, including grand Komsomolskaya station with its distinctive Baroque décor, aristocratic Mayakovskaya station with Soviet mosaics, legendary Revolution Square station with 72 bronze sculptures and more!
  • Explore Museum of Moscow Metro and learn a ton of technical and historical facts;
  • Listen to the secrets about the Metro-2, a secret line supposedly used by the government and KGB;
  • Experience a selection of most striking features of Moscow Metro hidden from most tourists and even locals;
  • Discover the underground treasure of Russian Soviet past – from mosaics to bronzes, paintings, marble arches, stained glass and even paleontological elements;
  • Learn fun stories and myths about Coffee Ring, Zodiac signs of Moscow Metro and more;
  • Admire Soviet-era architecture of pre- and post- World War II perious;
  • Enjoy panoramic views of Sparrow Hills from Luzhniki Metro Bridge – MetroMost, the only station of Moscow Metro located over water and the highest station above ground level;
  • If lucky, catch a unique «Aquarelle Train» – a wheeled picture gallery, brightly painted with images of peony, chrysanthemums, daisies, sunflowers and each car unit is unique;
  • Become an expert at navigating the legendary Moscow Metro system;
  • Have fun time with a very friendly local;
  • + Atmospheric Metro lunch in Moscow’s the only Metro Diner (included in a 3-hr tour)

Hotel Pick-up

Metro stations:.

Komsomolskaya

Novoslobodskaya

Prospekt Mira

Belorusskaya

Mayakovskaya

Novokuznetskaya

Revolution Square

Sparrow Hills

+ for 3-hour tour

Victory Park

Slavic Boulevard

Vystavochnaya

Dostoevskaya

Elektrozavodskaya

Partizanskaya

Museum of Moscow Metro

  • Drop-off  at your hotel, Novodevichy Convent, Sparrow Hills or any place you wish
  • + Russian lunch  in Metro Diner with artistic metro-style interior for 3-hour tour

Fun facts from our Moscow Metro Tours:

From the very first days of its existence, the Moscow Metro was the object of civil defense, used as a bomb shelter, and designed as a defense for a possible attack on the Soviet Union.

At a depth of 50 to 120 meters lies the second, the coded system of Metro-2 of Moscow subway, which is equipped with everything you need, from food storage to the nuclear button.

According to some sources, the total length of Metro-2 reaches over 150 kilometers.

The Museum was opened on Sportivnaya metro station on November 6, 1967. It features the most interesting models of trains and stations.

Coffee Ring

The first scheme of Moscow Metro looked like a bunch of separate lines. Listen to a myth about Joseph Stalin and the main brown line of Moscow Metro.

Zodiac Metro

According to some astrologers, each of the 12 stops of the Moscow Ring Line corresponds to a particular sign of the zodiac and divides the city into astrological sector.

Astrologers believe that being in a particular zadiac sector of Moscow for a long time, you attract certain energy and events into your life.

Paleontological finds 

Red marble walls of some of the Metro stations hide in themselves petrified inhabitants of ancient seas. Try and find some!

  • Every day each car in  Moscow metro passes  more than 600 km, which is the distance from Moscow to St. Petersburg.
  • Moscow subway system is the  5th in the intensity  of use (after the subways of Beijing, Tokyo, Seoul and Shanghai).
  • The interval in the movement of trains in rush hour is  90 seconds .

What you get:

  • + A friend in Moscow.
  • + Private & customized Moscow tour.
  • + An exciting pastime, not just boring history lessons.
  • + An authentic experience of local life.
  • + Flexibility during the walking tour: changes can be made at any time to suit individual preferences.
  • + Amazing deals for breakfast, lunch, and dinner in the very best cafes & restaurants. Discounts on weekdays (Mon-Fri).
  • + A photo session amongst spectacular Moscow scenery that can be treasured for a lifetime.
  • + Good value for souvenirs, taxis, and hotels.
  • + Expert advice on what to do, where to go, and how to make the most of your time in Moscow.

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40 facts about elektrostal.

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Jessica Corbett

Reviewed by Jessica Corbett

40-facts-about-elektrostal

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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