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• Viking Spirit

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Viking Europe , Viking Neptune , Viking Pride and Viking Spirit are four sister ships that set the bar for river cruising in Europe when they were launched in 2001. They feature a beautifully designed layout of public areas and a wraparound deck that allows guests to enjoy scenery in the open air any time they wish, even during canal lock transiting or while sailing under low bridges; each ship accommodates just 150 guests in spacious staterooms, most with windows that open. See Europe on an elegant, versatile river cruise ship. Read More

Its French-dedicated sister ships—the Viking Neptune and the Viking Pride —are built with the same features as the attractive Viking Spirit, which has a walk-around, open-air promenade deck and a partially-covered sundeck to enjoy eight-day cruises from Paris to Normandy that include a stopover in historic Giverny to visit Monet’s former home and famous water lily gardens. The Viking Spirit was launched in 2001.

In the luxury river cruising niche, Viking is an absolute winner, receiving praise from both the industry and demanding clientele. In 2013, Viking will operate 30 vessels. Nearly half of these were added in the last two years as the new Longship-class of next-generation vessels, inspired by ancient Norse longships and designed with sophisticated elegance by famed Norwegian maritime architects Yran and Storbraaten. All-inclusive fares, superb service, and sleek rooms with exceptional views are showcased. Apart from minor design flaws, river cruising doesn’t get any better than this.

Viking’s two smallest ships are the intimate 124-passenger Fontane and Schumann, both built with the shallow Elbe River in mind. Among Viking’s other ships, capacity ranges between 150 and 160 guests. These include the Danube , Europe , Neptune , Pride , Sky , and Spirit. With capacity for 198 guests, Helvetia and Sun are larger. The first “green” ship, built in 2009—the 189-passenger Legend— features diesel electric hybrid engines. The wow factor is high for newer green vessels Aegir, Embla, Freya, Idun, Njord, and Odin —all launched in 2012.

Cruises in Europe are offered on the Rhine, Main, Danube, Elbe, Saône, Seine, and Rhône rivers, as well as the canals of the Netherlands and Belgium. Viking also has five ships in Russia and Ukraine. Kirov , Pakhomov , Peterhof, and Surkov sail on the Volga, while Lomonosov meanders the Dnieper.

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Viking Spirit (Retired) Review

What a great way to celebrate a 65th birthday.

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We have taken 5 European river cruises, using different cruise lines. We have enjoyed them all and would recommend any of them to our friends and family. All the crews have been very nice but the entire staff on the Viking Spirit outshone them all! From the moment we arrived at the ship, we were greeted like family and were treated that way throughout the entire cruise! The cruise director escorted us to our cabin, which was already ready for occupancy mid-morning. The hotel manager came by and offered to show us around the ship. When we looked out the window, we noticed that the ship's captain was helping the sailors transfer the luggage. It is hard to describe adequately the incredible atmosphere the staff created throughout the entire week. The cruise director was loads of fun, accompanied us on all the excursions and was always there to help with a smile. The itinerary was perfect! Everything ran very smoothly and we could not have had a better experience! When the week ended, it was very hard for us to leave these people behind. The hugs we gave were reciprocated by hugs that were just as genuine and heartfelt as ours were. We can't say enough good things about the Spirit.

Cabin Review

Our lower deck cabin was the best designed river cruise cabin we've ever had. The storage was outstanding and the bed placement gave both my husband and me easy access to our sides of the bed and the bedside tables. The panoramic window gave us a good view. The cabin was totally quiet. We never heard any noise from our neighbors or from above.

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Viking Spirit

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1 : 51.5 #43 of 261 ships

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Viking Spirit

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If you’re planning a Viking cruise and enjoy indulging in premium wines, cocktails, and spirits, this package might interest you.

In this guide, I’ll provide all the information you need about the  Viking Silver   Spirits Package , including its cost, benefits, and how to purchase it.

Viking Silver Spirits Package, Key Takeaways:

• The  Viking Silver   Spirits Package  is an all-inclusive drinks package on Viking Ocean, River, and Expedition cruises.
• It includes a variety of beverages, such as premium wines, cocktails, and spirits.
• The package can be purchased for an additional cost and provides unlimited access to drinks up to $18.00, with a 30% discount on premium beverages above $50.
• Both guests in a stateroom must purchase the package.
• The package cost for a 7-night cruise is $175 per person, and a 14-night cruise costs $350 per person.
• The Viking  Silver Spirits Package  can be purchased before the cruise or once on board.
• Whether the package is worth it depends on individual preferences and drinking habits.

Viking Drinks Menu and Cost

Regarding drinks, Viking offers a diverse selection on their cruises. Whether you prefer cocktails, wines, or beers , there’s something to suit every taste. The cost of drinks varies depending on the type of cruise – Ocean or River – and the currency used either USD or Euros.

On Viking Ocean Cruises, the drinks menu features a range of options. You can enjoy hard liquor for $6.00 to $8.00, while most cocktails and martinis are priced at $7.50. If you’re a wine enthusiast, a glass of house wine will cost you $5.00. Keep in mind that premium wines are available at an additional charge, with an average price of $8.00 per glass.

For those cruising with Viking River Cruises in Europe, bar prices are quoted in Euros. Cocktails typically range around 9 Euros, while a glass of house white or red wine costs 5 Euros. As with Viking Ocean Cruises, premium wines are available for an extra fee, averaging about 8 Euros per glass.

Table: Viking Drinks Menu and Cost

These prices are subject to change, so checking the latest menu and costs onboard is always a good idea. Whether you’re a wine connoisseur or enjoy a refreshing cocktail, Viking has a drink for every palate. With their extensive beverages menu, you’re sure to find the perfect drink to enhance your cruising experience .

Viking Silver Spirits Package

The Viking  Silver Spirits Package  is a comprehensive drinks package on both Viking Ocean and River cruises. With this package, guests can enjoy unlimited access to a wide range of beverages, including premium wines, cocktails, and spirits. The package can be purchased for an additional cost and is available for the duration of the cruise.

Both guests in a stateroom must purchase the Viking  Silver Spirits Package  if they wish to avail of its benefits. The package includes drinks up to $18.00, with a 30% discount on premium beverages above $50. Beverage gratuities are also included, providing guests with a hassle-free and all-inclusive drinking experience.

Whether on a Viking Ocean or River cruise, the Viking Silver Spirits Package offers a convenient option for guests who enjoy indulging in various beverages. It provides the freedom to try different drinks without worrying about individual costs, making for a seamless and enjoyable cruise experience.

How to Buy the Viking Silver Spirits Package

If you’re considering purchasing the  Viking Silver Spirits Package  for your upcoming cruise, there are a few different ways to buy it. Whether you want to secure the package before your trip or purchase it once onboard, Viking Cruises has made the process simple and convenient.

Buying the Package Before Your Cruise

To buy the  Viking Silver Spirits Package  before your cruise, you’ll need to log into MyVikingJourney.com. Once logged in, navigate to the “Onboard Experience” section and select “Dining & Beverage.” From there, you’ll need to choose the “Silver Spirits Beverage Package” option and proceed with the purchase. It’s important to note that both guests in a stateroom must purchase the package if they wish to avail of its benefits.

Purchasing the Package Onboard

If you decide to wait and purchase the Viking Silver Spirits Package once onboard, you can easily do so at one of the onboard bars or by speaking to Guest Services. They will guide you through the process and ensure the package is added to your account. Again, remember that both guests in a stateroom must purchase the package to enjoy its unlimited beverage benefits.

Whether you buy the package before your cruise or once onboard, the Viking Silver Spirits Package is a convenient way to enjoy unlimited access to a wide variety of premium wines, cocktails, and spirits. By following these simple steps, you’ll be able to purchase the package and enhance your cruising experience with Viking.

Is It Worth Getting the Viking Silver Spirits Package?

When considering whether to purchase the Viking Silver Spirits Package, it’s essential to weigh the value and benefits it offers . The package provides unlimited access to a wide range of beverages, including premium wines, cocktails, and spirits. This all-inclusive option can be convenient for guests who enjoy trying different drinks and prefer not to worry about individual costs. With drinks up to $18.00 included and a 30% discount on premium beverages above $50, it can be an enticing offer for those seeking a hassle-free drinking experience.

However, whether or not the Viking Silver Spirits Package is worth it ultimately depends on individual preferences and drinking habits. Guests who don’t consume alcohol frequently or have specific preferences may find that the package doesn’t offer significant value for their needs. It’s essential to consider the potential cost of individual drinks and calculate whether the package cost justifies the expected consumption. Guests who prefer non-alcoholic beverages or have a specific budget may find purchasing drinks individually suits them better.

Viking Ocean Cruise Bar Menus and Prices

Viking Ocean Cruises offers a delightful array of bars and dining venues on their ships, providing guests with a variety of beverages to suit their tastes. Whether you’re in the mood for a refreshing cocktail, a glass of wine, or a cold beer, you’ll find an extensive selection on the bar menus.

The bar menus on Viking Ocean Cruises showcase a wide range of drink options. From classic cocktails to innovative mixes, there’s something for everyone. You can also indulge in a glass of wine from their carefully curated wine menu or enjoy a beer from their selection. Each menu offers a variety of flavors and styles to cater to different preferences.

The prices of drinks on the Viking Ocean Cruises bar menus are reasonable and competitive. For hard liquor, prices range from $6.00 to $8.00 per drink. Most cocktails and martinis are priced at $7.50. If you prefer wine, a glass of house wine costs $5.00. These prices ensure that guests can enjoy their favorite beverages without breaking the bank.

While premium wines are available at an additional cost, the average price per glass is around $8.00. This allows guests to explore a higher-end selection of wines and further enhance their drinking experience.

For a complete list of alcoholic drinks and prices, guests can refer to the Viking Daily, the onboard newsletter, which provides comprehensive information about all the options available.

Table: Viking Ocean Cruise Bar Menu Prices

Viking river cruises bar prices.

When it comes to enjoying a drink onboard a Viking River Cruise , guests can access various beverages at the onboard bars. The prices of these drinks are quoted in Euros, ensuring a seamless experience for guests traveling in Europe .

Cocktails, perfect for unwinding after a day of exploring the picturesque landscapes, average around 9 Euros. For those who prefer a glass of house wine, the cost is approximately 5 Euros. If guests are looking to indulge in premium wines, they can expect to pay around 8 Euros per glass.

As Viking River Cruises continuously strives to provide an exceptional experience, it’s worth noting that the cost of some alcoholic beverages on the drinks menu has recently increased in 2023. This ensures that guests can enjoy a wide selection of beverages, including top-quality wines and spirits, during their river cruise adventure.

With these affordable prices and a variety of options, guests can relax and enjoy their favorite beverages while taking in the stunning scenery along the river.

Free Wine and Bringing Your Own Alcohol

One of the perks of taking a Viking cruise is the complimentary beer, wine, and soft drinks provided at lunch and dinner in the restaurants, the Explorer’s Lounge, and even in the cabins as part of the 24-hour room service.

The selection of wines varies depending on the cruise and offers guests the opportunity to taste wines from different regions. This complimentary wine is a great addition to the dining experience and allows guests to enjoy a glass of their favorite wine without worrying about additional costs.

For those who prefer to bring their own alcohol on board, Viking Cruises allows guests to do so without any corkage fee. Guests can purchase wine ashore and bring it on board to enjoy in the restaurants during dinner or in the comfort of their staterooms. This provides a chance for guests to enjoy their favorite bottle of wine while savoring the exquisite cuisine offered on the cruise.

“The complimentary wine and the option to bring your own alcohol on board make Viking cruises even more enjoyable, providing guests with the freedom to savor their favorite drinks without any additional charges.”

Overall, the inclusion of free wine and the option to bring your own alcohol on board add value to the Viking cruise experience. Whether enjoying a glass of wine with a delicious meal or sipping a favorite drink while taking in the breathtaking views, guests can indulge in their preferred beverages without worrying about the cost. It’s these small touches that make a Viking cruise even more memorable.

Final Thoughts

The convenience and value of the Viking Silver Spirits Package depend on your personal drinking preferences and habits. If you love trying different drinks and want the freedom to order without hesitation, this package is definitely worth considering. However, it may not be the best fit for you if you prefer to enjoy just a few select beverages or are not a frequent drinker.

Calculating the potential cost of individual drinks and weighing it against the package price is essential to make an informed decision. Ultimately, the Viking Silver Spirits Package can enhance your cruise experience and provide an enjoyable and stress-free way to savor a wide variety of premium beverages.

Viking Silver Spirits Package FAQ

What is the viking silver spirits package.

The Viking Silver Spirits Package is an all-inclusive drink package on Viking Ocean and River cruises. It includes a variety of beverages, including premium wines, cocktails, and spirits. The package can be purchased for an additional cost and provides unlimited access to drinks up to .00, with a 30% discount on premium beverages above. Both guests in a stateroom must purchase the package. The package cost for a 7-night cruise is 5 USD per person, and for a 14-night cruise, it is 0 USD per person. Beverage gratuities are included in the package.

How much do the drinks cost on Viking cruises?

The cost of drinks varies depending on the type of cruise (Ocean or River) and the currency used (USD or Euros). On Viking Ocean Cruises, the drinks on their menu range from $6.00 to $8.00 for hard liquor and $7.50 for most cocktails and martinis. Viking River Cruises quote their prices in Euros, with cocktails averaging about 9 Euros and house wine costing 5 Euros.

Premium wines on both types of cruises are available at an additional charge. The cost for premium wines on Viking Ocean Cruises averages $8.00 per glass, while Viking River Cruises offers a selection of premium wines at about 8 Euros per glass.

How can I purchase the Viking Silver Spirits Package?

The Viking Silver Spirits Package can be purchased before the cruise or once on board. To buy the package before the cruise, guests can log into MyVikingJourney.com, go to Onboard Experience > Dining & Beverage > Silver Spirits Beverage Package, and select the package.

If guests purchase the package once on board, they can do so at one of the onboard bars or by speaking to Guest Services. It is important to note that both guests in a stateroom must purchase the package if they wish to avail of its benefits.

Is the Viking Silver Spirits Package worth it?

It provides the convenience of unlimited access to a wide range of beverages up to $18.00, along with the 30% discount on premium beverages above $50. Guests should consider their drinking preferences and calculate the potential cost of individual drinks to determine if the package offers good value for their needs.

What are the drink prices on Viking Ocean Cruises?

Viking Ocean Cruises offers a variety of bars and dining venues on their ships. The bar menus include a range of beverages, from cocktails to wines to beers. The drinks on the menu range from $6.00 to $8.00 for hard liquor, $7.50 for most cocktails and martinis, and USD 5.00 for a glass of house wine.

Premium wines are available at an additional cost. The wine menu offers a selection of red, white, and rosé wines, with prices averaging $8.00 per glass for premium wines. Guests can refer to the Viking Daily, the onboard newsletter, for a complete list of alcoholic drinks and prices.

Are there complimentary drinks on Viking cruises?

Viking Ocean Cruises includes complimentary beer, wine, and soft drinks at lunch and dinner in the restaurants, the Explorer’s Lounge, and even in the cabins as part of their 24-hour room service. The wines vary occasionally and on different cruises, offering guests a taste of different regions. Guests are also allowed to bring their own alcohol on board, with no corkage fee. They can purchase wine ashore and bring it on board to drink in the restaurants at dinner or enjoy it in their staterooms. Viking River Cruises has a similar alcohol policy, allowing guests to bring their own alcohol on board without a corkage fee.

The Viking Silver Spirits Package is a beverage package offered by Viking Cruises that allows passengers to enjoy a wide selection of premium wines by the glass, specialty cocktails, and other drinks for a fixed price.

How can I book the Viking Silver Spirits Package for my 2024 cruise?

You can book the Viking Silver Spirits Package when making your cruise reservation or by contacting Viking Cruises to add the package to your booking.

What drinks are included in the Viking Silver Spirits Package?

The package allows passengers to enjoy premium wines by the glass, specialty cocktails, specialty coffees, teas, and other beverages, making it a comprehensive beverage package for the cruise.

Is it worth considering the cruise drink packages, especially considering the Viking Silver Spirits Package?

Yes, especially considering the cruise drink packages, the Viking Silver Spirits Package offers great value for passengers who plan to enjoy many drinks throughout the cruise, making it a worthwhile consideration.

Can I still buy premium wines or cocktails if I have the Viking Silver Spirits Package?

No, if you have the Viking Silver Spirits Package, you are not required to buy additional premium wines or cocktails, as the package already includes a wide selection of premium beverages.

What is the cost of the Viking Silver Spirits Package for the 2024 cruise?

The cost of the package is typically per person per day, and passengers can choose to prepay for the package as part of their cruise fare.

Do I need to upgrade to the Viking Silver Spirits Package if I’m booked in a penthouse veranda?

If you’re booked in a penthouse veranda, the Viking Silver Spirits Package may already be included as part of your cruise fare, so be sure to check your booking to see if the package is offered as a complimentary inclusion.

Can I use the Viking Silver Spirits Package for drinks at the ship’s living room bar?

Yes, the Viking Silver Spirits Package can be used to enjoy drinks at various onboard bars and lounges, including the living room bar, where passengers can order from the package’s extensive drink menu.

What are the premium wines by the glass included in the Viking Silver Spirits Package?

The package offers a selection of premium wines by the glass, allowing passengers to enjoy high-quality wines from various regions while onboard the Viking Sea.

Can I use the Viking Silver Spirits Package during shore excursions in Arctic regions?

No, the Viking Silver Spirits Package is typically only applicable for drinks onboard the ship and may not be valid for use during shore excursions in Arctic regions.

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May 10, 2018. The 930-guest Viking Jupiter —the sixth Viking ocean ship—touches water for the first time during its “Float Out” in Ancona, Italy. Join Viking Chairman Torstein Hagen and Norwegian soprano Sissel Kyrkjebø, the ship’s godmother, as they celebrate this major construction milestone.

Viking Jupiter Naming Ceremony

January 15, 2020. Amid a festive celebration that paid tribute to the spirit of exploration, our sixth ocean vessel was officially named in Los Angeles, California. The ship’s godmother, world-renowned Norwegian soprano and crossover singer Sissel, offered a blessing of good fortune and safe sailing for Viking Jupiter —a naval tradition that dates back thousands of years.

Viking Orion Naming Ceremony

June 14, 2018. Amid a spectacular celebration that paid tribute to the spirit of exploration, our fifth ocean vessel was officially named in Livorno, Italy. The ship’s godmother, retired NASA astronaut Dr. Anna Fisher offered a blessing of good fortune and safe sailing for Viking Orion —a naval tradition that dates back thousands of years.

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To learn more about each port of call and our included as well as optional excursions, click on the individual days below.

Itinerary and shore excursions are subject to change and may vary by departure.

More features, services and excursions included

One complimentary shore excursion in every port of call

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Your Stateroom Includes:

River-view stateroom

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Queen-size Viking Explorer Bed (optional twin-bed configuration) with luxury linens & pillows

Private bathroom with shower, heated floor & anti-fog mirror

Premium Freyja® toiletries

Plush robes & slippers (upon request)

40" or 42" flat-screen Sony® TV with infotainment system featuring Movies On Demand, plus CNBC, CNN, FOX & more

Telephone, safe, refrigerator

Individual climate control

*All amenities on board Viking Longships; amenities vary on other ships.

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This page shows all the different suite, stateroom and cabin types on the Viking Spirit. You can compare the floor layouts for each of Viking Spirit's cabin types. Click to expand to floor to see a larger image. Cruisedeckplans.com also shows all the features, size information and number of cabins for each stateroom cabin type on this Viking cruise ship. We also show the cabin codes that Viking uses to classify the different cabins on the ship. You can mouse over the cabin code for a description of the type of stateroom cabin the code signifies.

All The Stateroom, Suites And Cabin Types on Viking Spirit

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Stateroom Cabin Features: - Hotel-style beds 79 inches x 63 inches (with optional twin-bed configuration) - Panoramic window 7.32 ft. x 3.61 ft. (can be opened) - Private bathroom with shower and premium bath products - Bathrobe and slippers available upon request - Telephone, safe, hair dryer & bottled water replenished daily - Individual climate control - Space under bed for storing suitcases - Roomy wardrobe with wooden hangers - Voltage: 220V and 110V in stateroom - TV with premium entertainment package including: CNBC, CNN, FOX, National Geographic, MGM Movies, Sky Cinema and "View From the Bridge"

Click for our Deluxe cabin page with actual pictures and videos.

Stateroom Cabin Features: - Sofa & Pullman beds 75 inches x 31 inches - Half-high picture window 4.72 ft. x 1.44 ft. (cannot be opened) - Private bathroom with shower and premium bath products - Bathrobe and slippers available upon request - Telephone, safe, hair dryer & bottled water replenished daily - Individual climate control - Roomy wardrobe with wooden hangers - Voltage: 220V and 110V in stateroom - TV with premium entertainment package including: CNBC, CNN, FOX, National Geographic, MGM Movies, Sky Cinema and "View From the Bridge"

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Port Milwaukee welcomes 1st cruise ship of 2024 season

Port milwaukee welcomes 1st cruise ship of season.

Port Milwaukee welcomed the Viking Octantis on Wednesday, May 1 – the first cruise ship to call on the city for the 2024 season.

MILWAUKEE - Port Milwaukee welcomed the Viking Octantis on Wednesday, May 1 – the first cruise ship to call on the city for the 2024 season.

This marks the third consecutive year that Octantis has arrived as the inaugural cruise ship. Port Milwaukee expects another strong cruising season in 2024, with 27 visits from seven vessels between early May and mid-October. Port officials estimate over 12,000 global passengers will visit Milwaukee this season.

Viking Octantis, its sister Viking Polaris, and the Pearl Seas vessel Pearl Mist will account for Milwaukee ’s early summer cruise visits, Port Milwaukee said. The port expects a significant increase in cruise vessel traffic in September as passengers set their sights on the region’s fall colors and fair weather.

Viking Octantis

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"The Great Lakes cruise industry is a big contributor to our region’s tourism," Mayor Cavalier Johnson said in a statement. "Cruise passengers continue to see why Milwaukee is a highly desirable destination."

Milwaukee earned a place on National Geographic's Best of the World list for 2023, the city said, an honor that strengthened the excitement for the cruising season and set the stage for another successful year.

Port Milwaukee carried the momentum from a record-breaking 2022 into the 2023 cruise season by welcoming the inaugural visits of the Hanseatic Inspiration and Viking Polaris. The number of unique cruise vessels that visited Milwaukee climbed to nine, the highest in any season.

"Today marks the official start of the 2024 cruise season and a great day for tourism in Milwaukee," Jackie Carter, Port Milwaukee's director, said in a statement. "Each cruise visit results from the hard work between the Port and our local, regional, and global partners. We look forward to warmly welcoming thousands of passengers who will visit our community throughout the season."

Viking Octantis arrives on May 1, first cruise ship of 2024 season (Courtesy: Port Milwaukee)

The public is encouraged to stay up-to-date on cruise ship arrivals and departures throughout the 2024 season by using Port Milwaukee’s virtual vessel tracker .

Viking IPO: Key Facts Behind the Luxury Cruise Operator’s Billion-Dollar Debut

Sean O'Neill , Skift

April 30th, 2024 at 6:37 PM EDT

Wednesday's IPO will value Viking, an operator of luxury river and ocean cruises, at roughly $10 billion. Leaders in the luxury travel sector will be eyeing the move closely.

Sean O'Neill

Viking , an operator of river and ocean cruises, and a group of shareholders were set to raise more than $1.54 billion in an initial public offering on Wednesday.

When the stock begins trading Wednesday on the New York Stock Exchange under the ticker symbol VIK , the Bermuda-based luxury travel company anticipates that the price per share will be $24.

The company and its shareholders will offer 53 million shares . The IPO placed a roughly $10.3 billion valuation on the company on a fully distributed basis as of the opening bell.

10 Facts About Viking’s IPO and Strategy

• The IPO will enrich chairman, CEO, and co-founder Torstein “Tor” Hagen, 81, who will control a slim majority of Viking shares. The public debut will make Hagen worth roughly $5 billion , according to Bloomberg estimates.
• Hagen began Viking in 1997 with four river ships. Today, the company sails 80 river vessels, averaging 190 passengers each. It also has nine ocean-sailing ships, which typically hold about 900 passengers, making them relatively smaller than traditional ocean vessels. The company has three other vessels, such as those used to cruise the Nile in Egypt.
• Viking wasn’t profitable last year. It reported a $1.86 billion loss in its 2023 fiscal year. But it said that was related to one-time losses. The company reported about $1.09 billion in adjusted EBITDA in its SEC filings.
• The company targets well-off travelers, typically those above age 55. Its average revenue per passenger last year was $7,251.
• The company stands apart from traditional ocean cruise lines. There aren’t water slides or casinos on board. Small children are often banned.
• The company claims it served one out of four luxury cruise-goers on ocean cruises last year out of a market of about 1.1 million. Competitor brands include Oceania, Silversea, Seabourn, and Regent.
• The company claims to have served one out of two river cruise travelers last year, out of a market of 700,000 passengers. Rivals include Grand Circle.
• About 90% of Viking’s guests are from North America. Most of its cruise ship itineraries are in Europe and Antarctica, but it has routes worldwide.
• Viking said it may use some of the capital from the IPO to help expand its offerings to land-based tours and excursions. It will also use some of the capital to pay down its debt, which was $5.4 billion in December.
• Viking has 24 new ships on order, with options for 12 more. It plans to enter China and other markets.

For more on the company, see Viking’s filings with the U.S. Securities and Exchange Commission . Analyst Jess Peterson has crunched other key numbers.

UPDATE: This story was updated with the final pricing for the stock.

Cruise and Tours Sector Stock Index Performance Year-to-Date

What am I looking at?  The performance of cruise and tours sector stocks within the ST200 . The index includes companies publicly traded across global markets including both cruise lines and tour operators.

The Skift Travel 200 (ST200)  combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more cruise and tours sector financial performance .

Read the full methodology behind the Skift Travel 200.

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Tags: cruise lines , cruises , ipo , IPOs , luxury , river cruise , river cruises , river cruising , viking

Photo credit: Sofa chairs in a public atrium on board a Viking river cruise ship. Source: Viking.

Meet the Norwegian-owned cruise challenger to Carnival and Royal Caribbean that just raised $1.54 billion

Viking had humble beginnings. 

The now-listed cruise line was once just a venture by “two guys with two mobile phones and four river ships,” as the company’s CEO, Torstein Hagen, puts it in Viking’s prospectus .

But a lot has changed in 27 years. Now, the Norwegian-owned, Bermuda-based business has a staff of 10,000 catering to guests with a taste for the finer things in life. 

The cruise operator, which made its name in European river tours, launched its initial public offering at the New York Stock Exchange on Wednesday. It raised $1.54 billion , according to Reuters, making it the biggest listing in the U.S. this year. 

Viking rebounded strongly after the COVID-19 pandemic decimated cruise travel and its public listing comes as luxury consumers are spending more on travel and less on shopping. Some of Viking’s competitors, such as Carnival and Royal Caribbean, have seen record demand for cruises—opening a world of opportunity for the smaller company.    

Viking’s beginning

Viking was founded in 1997 by Hagen, who controls most of the company with his daughter, Karine Hagen.

From the start it aimed to give travelers an immersive experience in local cultures as they toured in one of its four river vessels. In the past three decades or so, Viking has expanded its fleet to 92 ships offering three types of experiences via rivers, oceans, and expeditions.

The company has also benefited from some savvy marketing plays: It sponsored PBS Masterpiece series, such as Downton Abbey , and offered themed trips linked to those shows. 

Between 2015 and 2023, Viking’s revenue grew at a compound annual rate of 14.4%, outpacing the rest of the cruise industry in the river and luxury ocean segments during this period, the company said in a public filing .

Viking has carved its strategic niche among older, well-off customers, a group it believes is “underserved.” These are not boozy party boats, and there are no kids allowed. 

“Our target demographic has greater financial stability, which can make them more resilient to economic conditions and more willing to invest in high-quality travel experiences,” Viking said. 

And that’s the space it hopes it can dominate, with the help of its IPO funds.

The Viking founder and road ahead

Hagen didn’t enter the world of cruises till the 1970s. 

A physics major in school, Hagen earned an MBA at Harvard University before entering management consulting. He dabbled with entrepreneurship a few times before finally succeeding, Bloomberg reported .

When business for Viking’s river cruises, its first service, began to pick up, Hagen expanded to offer journeys worldwide—from expeditions in Antarctica to river cruises in Vietnam. 

Viking is on an expedition of its own now that its shares are traded. Last year, the cruise line hosted close to 650,000 guests and generated $4.7 billion in revenue, up by almost 50% from 2022. Its underlying profits were $1.1 billion for the same period, according to Viking’s prospectus.

The cruise company is still much smaller than rivals like Carnival, Royal Caribbean, and Norwegian. But it’s a global leader in some segments, such as luxury ocean cruises. 

Following a strong open, Viking’s market valuation has reached more than $10 billion, putting Hagen’s wealth at $5 billion. As the appetite for luxury travel builds , Viking is ready to ride the wave. 

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Cruise operator Viking prices IPO within range to raise $1.54 billion

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Reporting by Echo Wang in San Francisco and Mrinmay Dey in Bengaluru; Editing by Anirban Sen, Lisa Shumaker and Sherry Jacob-Phillips

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Echo Wang is a correspondent at Reuters covering U.S. equity capital markets, and the intersection of Chinese business in the U.S, breaking news from U.S. crackdown on TikTok and Grindr, to restrictions Chinese companies face in listing in New York. She was the Reuters' Reporter of the Year in 2020.

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