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Last Updated on Wednesday, 6 March, 2024 at 8:53 am by Andre Camilleri

VisitMalta proudly announces the renewal of its partnership with the Giro d’Italia for the 2024 edition. The Malta Tourism Authority will continue sponsoring the Giro d’Italia, further solidifying VisitMalta’s presence as a key player in one of the most renowned sporting events on the international stage.

The event is broadcast in approximately 200 countries worldwide, reaching an estimated audience of 650 million viewers. Additionally, it will maintain extensive visibility across official social media channels, boasting over 4.2 million followers.

This year’s Giro d’Italia will span 3,386.7 km, commencing from Venaria Reale in Turin and culminating in Rome. VisitMalta will once again be prominently featured during all the stages of Giro d’Italia with banners and digital advertising as well as a stand at the Open Village, adjacent to the finish line area, offering information on the Maltese islands of Malta, Gozo and Comino.

During the press conference held during the ITB fair in Berlin on 5 March to announce the renewal of this significant partnership, Valerio Agnoli, former professional cyclist and current VisitMalta coordinator for Sponsorship with Polti Kometa, presented the Giro d’Italia trophy, symbolizing the enduring and promising collaboration. The trophy is the original one won by then-cyclist Ivan Basso in 2010, who now serves as the Manager of Polti Kometa cycling team.

“Sports tourism remains a cornerstone of our tourism strategy. This niche sector continues to attract visitors who are eager to explore the beauty of the Maltese islands while participating in or spectating various sporting events held across the archipelago. Malta’s world-class facilities consistently draw international athletes and coaches, underscoring the high standards of hospitality available in our country,” remarked Minister of Tourism Clayton Bartolo.

Carlo Micallef, CEO of Malta Tourism Authority, shared his excitement, saying, “We are thrilled to extend our marketing partnership with the Giro d’Italia for the 2024 edition. This cooperation perfectly fits into our Strategic Tourism Plan, which aims to strengthen destination marketing to targeted audiences and boost the attractiveness Malta and Gozo’s tourism offer. By building on last year’s collaboration with the Giro d’Italia, the Malta Tourism Authority is strengthening the VisitMalta brand, reaching a global audience of millions and reinforcing our commitment to promoting sports and year round tourism to Malta and Gozo.”

Paolo Bellino, CEO of RCS Sport, also shared his excitement, saying, “I am thrilled to announce the renewal of our partnership with VisitMalta. This continued collaboration presents an exceptional opportunity for both parties, and I am confident it will significantly enhance the visibility of the destination. We anticipate that the 2024 edition of the Giro d’Italia will be among the finest productions to date. Thank you, and here’s to another successful Giro d’Italia.”

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VisitMalta Renews Partnership with Giro d'Italia for 2024 Edition, Elevating Destination Visibility on Global Stage

VisitMalta proudly announces the renewal of its partnership with the Giro d’Italia for the 2024 edition. The Malta Tourism Authority will continue sponsoring the Giro d’Italia, further solidifying VisitMalta’s presence as a key player in one of the most renowned sporting events on the international stage.

The event is broadcast in approximately 200 countries worldwide, reaching an estimated audience of 650 million viewers. Additionally, it will maintain extensive visibility across official social media channels, boasting over 4.2 million followers.

This year’s Giro d’Italia will span 3,386.7 km, commencing from Venaria Reale in Turin and culminating in Rome. VisitMalta will once again be prominently featured during all the stages of Giro d’Italia with banners and digital advertising as well as a stand at the Open Village, adjacent to the finish line area, offering information on the Maltese islands of Malta, Gozo and Comino.

During the press conference held during the ITB fair in Berlin on 5 March to announce the renewal of this significant partnership, Valerio Agnoli, former professional cyclist and current VisitMalta coordinator for Sponsorship with Polti Kometa, presented the Giro d’Italia trophy, symbolizing the enduring and promising collaboration. The trophy is the original one won by then-cyclist Ivan Basso in 2010, who now serves as the Manager of Polti Kometa cycling team.

“Sports tourism remains a cornerstone of our tourism strategy. This niche sector continues to attract visitors who are eager to explore the beauty of the Maltese islands while participating in or spectating various sporting events held across the archipelago. Malta’s world-class facilities consistently draw international athletes and coaches, underscoring the high standards of hospitality available in our country,” remarked Minister of Tourism Clayton Bartolo.

Carlo Micallef, CEO of Malta Tourism Authority, shared his excitement, saying, “We are thrilled to extend our marketing partnership with the Giro d’Italia for the 2024 edition. This cooperation perfectly fits into our Strategic Tourism Plan, which aims to strengthen destination marketing to targeted audiences and boost the attractiveness Malta and Gozo’s tourism offer. By building on last year’s collaboration with the Giro d’Italia, the Malta Tourism Authority is strengthening the VisitMalta brand, reaching a global audience of millions and reinforcing our commitment to promoting sports and year round tourism to Malta and Gozo.”

Paolo Bellino, CEO of RCS Sport, also shared his excitement, saying, “I am thrilled to announce the renewal of our partnership with VisitMalta. This continued collaboration presents an exceptional opportunity for both parties, and I am confident it will significantly enhance the visibility of the destination. We anticipate that the 2024 edition of the Giro d’Italia will be among the finest productions to date. Thank you, and here’s to another successful Giro d’Italia.”

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• VisitMalta becomes an official partner with Giro d’Italia…

VisitMalta becomes an official partner with Giro d’Italia 2023

The Malta Tourism Authority has announce d a partnership between VisitMalta and Giro d’Italia 2023.  

The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06 th  until 28 th  May 2023.

The MTA said that Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels .

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Mr. Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Mr. Paolo Bellino, Sports Managing Director of RCS.

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VisitMalta becomes an official partner with Giro d’Italia 2023

The Malta Tourism Authority has announced a partnership between VisitMalta and Giro d’Italia 2023.

The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06 th  until 28 th  May 2023.

The MTA said that Malta will be promoted as a tourist destination, given international visibility, and will have the brand name amplificated on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels.

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on the field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Mr. Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Mr. Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Mr. Paolo Bellino, Sports Managing Director of RCS.

Article credits: https://www.independent.com.mt/articles/2023-05-03/local-news/VisitMalta-becomes-an-official-partner-with-Giro-d-Italia-2023-6736251553

VisitMalta fost l-isponsors tal-Giro d’Italia 2024

VisitMalta ħabbret li ser terġa’ tkun wieħed mill-imsieħba waqt l-edizzjoni ta’ din is-sena tal-Giro d’Italia. L-awtorità Maltija għat-Turiżmu, ser tkompli tisponsorja il-Giro d’Italia, u b’hekk tkabbar il-preżenza ta’ VisitMalta f’wieħed mill-akbar avvenimenti sportivi internazzjonali.

Dan l-avveniment, jixxandar f’madwar 200 pajjiż minn madwar id-dinja, u jlaħħaq udjenza ta’ madwar 650 miljun.

Il-Giro d’Italia, li din is-sena se jkun fuq 3,387 kilometru, jibda minn Venaria Reale f’Turin u jintemm f’Ruma.

Andrea Aquilina

Ġurnalist Sportiv ma’ TVM Sport. Isegwi kemm l-isport lokali kif ukoll internazzjonali.

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VisitMalta renews partnership with Giro d’Italia for 2024 edition

VisitMalta has announced the renewal of its partnership with the Giro d’Italia for the 2024 edition.In a statement, the Malta Tourism Authority said that it will continue to sponsor the Giro d’Italia, further solidifying VisitMalta’s presence as a key player in one of the most renowned sporting events on the international stage.“The event is broadcast...

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Jake Vella holds Giro d’Italia trophy in special hospital visit

This comes as the Malta Tourism Authority becomes the official sponsor for the Giro d’Italia, the annual bicycle race attended by athletes from all over the world.

Vella posted about the special visit on social media, expressing his joy over the unique opportunity. Agnioli replied to his post saying that it is always a pleasure to ‘share with you my emotions that I have felt in my career as a professional cyclist. You are my idol Jake, never give up.’

The partnership between Giro d’Italia and the MTA will see the VisitMalta brand featured during the event when it is held in Italy between the 6th and 28th of May.

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VisitMalta becomes an official partner with Giro d’Italia 2023

The Malta Tourism Authority is proud to announce the partnership between VisitMalta and Giro d’Italia 2023. The MTA will be the official sponsor for Giro d’Italia which will have the VisitMalta brand featured around the event in Italy in the coming weeks, starting from the 06 th until 28 th May 2023. Malta will be promoted as a tourist destination, given international visibility, and will have the brand name highlighted on various media platforms.

Giro d’Italia was established in 1909 and has been a prestigious event within the cycling world ever since. The Giro d’Italia is also one of the most followed events internationally. In fact, the event is broadcasted in around 200 countries worldwide, reaching around 650 million TV viewers. In addition, social media sees around 4.2 million followers combined on all the event’s channels (source: Nielsen).

This year’s Giro will offer race coverage of a total of 3,448.6km, starting from Costa dei Trabocchi and finishing in Rome. VisitMalta will be featured on television, on multiple media platforms, and on-the-field visibility. There will also be a stand at the Open Village finish area where VisitMalta will welcome visitors.

During the press conference, Mr. Valerio Agnoli, former pro-cyclist and Visitmalta coordinator in Eolo-Kometa Sponsorships, presented the Giro d’Italia trophy won by Ivan Basso, two-time winner of the Giro d’Italia.

“Sports tourism forms an integral part of the diversification of our tourism product. This tourism niche will surely help us attract a different type of tourist who is interested in visiting the splendour of the Maltese Islands or moreover participate in a sporting event. By hosting sports events and providing facilities for visitors, Malta can continue attracting international athletes and coaches, which can help to raise the standard of sports in the country,” remarked Minister for Tourism Clayton Bartolo.

Carlo Micallef, CEO of the Malta Tourism Authority added that, “we are proud to showcase the VisitMalta brand at the Giro d’Italia 2023. This agreement falls within the parameters of Malta’s Tourism Strategy which is to strive for a stronger and more competitive tourism industry for the Maltese islands. By partnering with Giro d’Italia, the Malta Tourism Authority would be exposing the VisitMalta brand name to millions of viewers within the cycling world, whilst also focusing its efforts to enhance the Sports Tourism Niche in Malta and Gozo”.

“I am very happy today to announce that Visitmalta is our partner in Giro d’Italia. It will be a grand chance for us to have VisitMalta as a sponsor. I think that it will give Malta great visibility, by joining one of the best production of the Giro and of Italy together with Malta. Thank you very much and have a good Giro d’Italia,” stated Paolo Bellino, Sports Managing Director of RCS.

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All about malta, it's traditions, it's culture, it's places, it's people and everything you should know, visitmalta renews partnership with giro d’italia for 2024 edition.

Posted By: admin March 5, 2024

VisitMalta renews partnership with Giro d’Italia for 2024 edition VisitMalta has announced the renewal of its partnership with the Giro d’Italia for the 2024 edition.In a statement, the Malta Tourism Authority said that it will continue to sponsor the Giro d’Italia, further solidifying VisitMalta’s presence as a key player in one of the most renowned sporting events on the international stage.“The event is broadcast… Source: Times of Malta VisitMalta renews partnership with Giro d’Italia for 2024 edition {$excerpt:n}