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Saudi Tourism Authority to Establish International Marketing Offices To Boost Tourism

The tourism industry in Saudi Arabia has been significantly enhanced by the approval of 24 new regulations allowing the Saudi Tourism Authority to establish marketing offices both within the country and worldwide. 

These regulations aim to increase the number of national visitors and showcase Saudi Arabia as a leading global destination per Vision 2030. 

They also involve initiatives to advertise Umrah packages and collaborate with local and international businesses to promote the Kingdom as a worldwide tourist spot.

A Paradigm Shift in Saudi Arabia's Tourism Sector

Saudi Arabia's tourism sector is set for a paradigm shift as the Saudi Tourism Authority (STA) is now poised to establish marketing offices within and internationally. The move is an integral part of the 24 newly approved regulations to boost the sector and align it with the ambitious Vision 2030.

"The approval of the regulations signifies the government's unwavering support for the tourism sector's objectives, which are intricately aligned with Vision 2030." - Ahmed Al-Khateeb, Minister of Tourism and Chairman of the STA.

The regulations are expected to provide a fresh impetus to the industry. The primary focus is on global promotion, fostering international and regional collaborations, and setting strategic tourist targets.

The Role of Marketing Tourism Offices

The Marketing Tourism Offices are expected to play a pivotal role in enhancing Saudi Arabia's position as a leading global tourist destination. 

These offices' primary responsibility includes the promotion of the Kingdom's rich cultural heritage, diverse tourist attractions, and various activities at local, regional, and international levels.

The strategic placement of these offices, both within Saudi Arabia and internationally, aims to increase visitor arrivals. It is essential to the STA's broader mandate to undertake a more dynamic role in promoting Saudi Arabia as a premier tourist destination.

Collaborative Approach for Growth

A pivotal aspect of the new regulations is the emphasis on collaboration with government bodies related to tourism. This collaboration aims to create promotional offices in key markets, thereby driving the sector's overall growth.

The regulations also outline the importance of setting visitation targets and allocating funds to bolster the private sector's involvement. 

This strategic move is expected to foster a spirit of entrepreneurship and innovation within the tourism sector, contributing to the growth and diversification of the Kingdom's economy.

Empowering the Saudi Tourism Authority

The newly approved regulations empower the STA to undertake comprehensive plans and policies for domestically and internationally tourism marketing. 

This includes enhancing tourist destinations in collaboration with the Ministry of Tourism and supporting and marketing various activities and events organized by government entities and the private sector.

Under the new regulations, the STA is poised to establish and regularly update a database of all tourist sites, destinations, resorts, and services. This effort will be undertaken in collaboration with relevant authorities to ensure a rich and accessible repository of Saudi Arabia's tourist offerings.

Promoting Umrah Packages

As part of the new regulations, the STA is tasked with promoting Umrah packages and overseeing platforms developed for this purpose in coordination with pertinent agencies. 

The authority will also evaluate visitor experiences, develop necessary standards and tools, and address tourist priorities and challenges, sharing these insights with the Ministry of Tourism.

Modernization of Saudi Tourist Sites

The STA is also entrusted with proposing designs, policies, and procedures for developing and modernizing tourist sites. This effort includes working alongside esteemed local and international companies to leverage their expertise in tourism marketing within the Kingdom.

"The regulations encompass the conduct of marketing campaigns, both domestically and internationally, to highlight the Kingdom's tourist sites and products…" – STA

Revitalizing Saudi Arabia's Tourism Sector

These regulations signify a comprehensive approach to revitalizing Saudi Arabia's tourism sector, with the STA at the helm of efforts to enrich the travel experience and align marketing strategies with the national tourism strategy. 

Establishing Marketing Tourism Offices is a strategic move and a testament to the Saudi government's commitment to transforming the nation's tourism sector. As Saudi Arabia embarks on this exciting journey, the world watches eagerly, waiting to rediscover the Kingdom in a new light.

With these strategic offices, the dream encapsulated in Vision 2030 of a thriving and vibrant Saudi tourism sector appears to be well on its way to becoming a reality.

Popular Destinations in Saudi Arabia

Jeddah , known as the gate to the Holy City of Mecca, is a city that showcases a unique blend of modernity and tradition. This city offers a mix of contemporary skyscrapers and historic neighborhoods. 

From Old Jeddah's impressive Al Balad area to the upscale Jeddah Yacht Club and Marina , tourists can immerse themselves in the best of both worlds. 

One of its most notable features is its proximity to the Red Sea . The picturesque Jeddah Waterfront is a popular spot for picnics and offers breathtaking views of the Red Sea. 

Below are the top 10 tourist attractions in Jeddah that every traveler should include in their plans.

1. King Fahd Fountain

King Fahd Fountain , also known as the Jeddah Fountain, is the tallest of its kind in the world, with a jet of water that reaches an impressive 312 meters. This magnificent sight can be enjoyed daily from early evening until midnight against the backdrop of the night sky. 

2. The Jeddah Corniche

The Jeddah Corniche is a 30km coastal resort area with various hotels and restaurants. It is the perfect spot for a leisurely stroll or a picnic with loved ones and offers a breathtaking view of the sunset.

3. Al-Balad

Al-Balad , known for its traditional coral houses and ancient souks, is a UNESCO World Heritage site that provides a glimpse into the rich history and culture of the city. 

4. Jeddah's Floating Mosque

Jeddah’s Floating Mosque with its unique design that gives the illusion of floating on the Red Sea, is a must-see for tourists and locals alike.

5. Jeddah Waterfront

Jeddah Waterfront is located on the Jeddah Corniche, the waterfront is one of the most popular tourist destinations in the city. The sea has always been a primary attraction in Jeddah, which is why Jeddah Waterfront was built by the red sea as a place where families can relax and have fun. 

6. Baab Makkah

Baab Makkah , also known as Makkah Gate, is an open-air market truly comes to life after sunset. You can catch a glimpse of the true essence of Jeddah city by strolling around these souks.

A leisurely walk around the souks will give visitors a glimpse into the essence of Jeddah. The architectural marvel of Baab Makkah is a popular tourist spot in its own right.

7. Nasseef House

Nasseef House is a historical structure in Al-Balad, Jeddah, which was once the residence of one of Jeddah's most powerful trading families. 

8. Matbouli House Museum

The Matbouli House Museum is located in the Al-Qossani Alley in Al-Balad District, was originally a residence for a traditional merchant and has now been transformed into a museum. With a history dating back almost 400 years, this building showcases the urban architectural style of its time. 

9. Jeddah Fakieh Aquarium

Jeddah Fakieh Aquarium , the only aquarium in Saudi Arabia, is home to various marine life, including sharks and coral reefs.

10. King Abdulaziz International Airport

King Abdulaziz International Airport, the largest airport in the Kingdom of Saudi Arabia, is the gateway to Jeddah. With its mix of historic districts and modern shopping malls, Jeddah offers a wealth of attractions for all types of travelers.

The city of Jeddah offers a wealth of attractions for the discerning traveler. There is something for everyone, from its historic districts to the new Jeddah Yacht Club and hundreds of great Jeddah Restaurants . 

The Jeddah Corniche Circuit is also home to the Saudi Arabian Formula 1 Grand Prix .

Upcoming Destinations in Jeddah

Jeddah central destination.

The Jeddah Central Development Company has made significant progress towards turning Jeddah into a top tourist destination with the development of the new Jeddah Central Destination . Contracts worth $3.2 billion have been awarded for the first construction phase. 

This impressive project covers a vast area of 5.7 million square kilometers and will feature a state-of-the-art stadium, an oceanarium, luxurious beach resorts, 2,700 hotel rooms, retail centers, dining options, and 17,000 residential units.

MARAFY Waterfront Project

ROSHN, a real estate developer under the ownership of the Public Investment Fund (PIF), has recently begun the MARAFY Waterfront project in Jeddah by laying the foundation stone. 

This highly anticipated development will feature an 11km man-made canal, creating a direct pathway to the Red Sea. 

The waterfront districts of MARAFY will be seamlessly connected to each other and the wider Jeddah community through water taxis, ferries, and a designated metro station. Furthermore, there are proposals for a direct canal connection from MARAFY to Jeddah's King Abdul Aziz International Airport.

AIUIa, located in northwest Saudi Arabia in the Madina province, is a city brimming with captivating landscapes, cultural treasures, and a vibrant history. In recent years, it has emerged as a popular tourist destination, attracting visitors from around the globe. 

AlUla stands out as the first UNESCO World Heritage Site in the nation. The archeological site, Mada'in Saleh or Hegra , offers a captivating location with historical significance tracing back to the Nabatean kingdom.

From vibrant cities to tranquil coastal towns and majestic mountains to ancient ruins, AIUla presents a varied range of travel experiences.

The Old Town of Al Ula encourages visitors to take a step back in time with its traditional mud houses, providing a visual representation of how ancient civilizations lived in the desert. 

One of the main highlights in Hegra is the Tomb of Lihyan , also known as Qasr al-Farid (Lonely Mountain), standing tall at an impressive height of 72 feet. 

In 2019, a team of Italian architects designed and completed the renowned Maraya, meaning "mirror" or "reflection." This captivating cube structure made it into the Guinness Book of World Records in 2020 as the largest building covered in mirrors.

The Arch (Rainbow) Rock , resembling a rainbow caught between two clouds, holds significant importance as a natural formation in AlUla. This distinct bridge-like shape is a rare sight and a popular destination for tourists.

Another natural wonder is Jabal AlFil (Elephant Rock) , which took millions of years of erosion to form its unique body and trunk shape resembling an elephant. This site is a popular tourist spot and serves as a camping location. 

Other noteworthy attractions in AlUla include Ikmah Heritage Mountain , Jabal Ithlib , and the Sparhawk Arch .

The Red Sea

The Red Sea , renowned for its magnificent scenery and rich cultural heritage, is undergoing a significant transformation. Red Sea Global is spearheading various innovative mega-projects to convert the Red Sea into a luxurious and sustainable tourist destination. 

One of these projects is the Saudi Red Sea Project , which is located in the northwest region of Saudi Arabia's Tabuk Province and is part of the Giga Projects launched by HRH Crown Prince Mohammad bin Salman in 2017 with a substantial budget.

Spanning 200 km along the stunning coastline of the Saudi Red Sea, the Red Sea offers 90 untouched islands. The project's goal is to offer 3,000 high-end hotel rooms across 16 hotels by 2024, with plans to expand to 8,000 hotel rooms in 50 hotels and 1,000 residences by 2030. 

Red Sea Global is currently developing three exceptionally lavish tourist destinations along the breathtaking coast of Saudi Arabia's Red Sea: 

• THE RED SEA

These endeavors in the Red Sea region are aimed at elevating the country's upscale tourism industry and upholding the highest standards of sustainability.

First Red Sea Hotels Now Open in Saudi Arabia

Six senses southern dunes.

Six Senses Southern Dunes , located in The Red Sea, is the first hotel to open within the Red Sea Giga Project. The resort features 36 guest rooms and 40 pool villas, all situated amidst the breathtaking backdrop of the Majestic Arabian Desert and Hijaz Mountains. 

This establishment seamlessly combines cutting-edge tourism, environmental awareness, and cultural conservation. Guests can also partake in various activities and immersive experiences that showcase the vibrant heritage and customs of Saudi Arabia, such as hands-on artisan workshops.

St. Regis Red Sea Resort

The St. Regis Red Sea Resort has recently opened its doors to the public, making it the inaugural privately owned island resort on the picturesque coastline of Saudi Arabia's Red Sea. 

Positioned on the untouched Ummahat Island, the St. Regis Red Sea Resort can be accessed via a chartered boat or seaplane from the newly constructed Red Sea International Airport. 

Featuring 90 luxurious villas placed above the water or on the shore, each featuring a personal pool, visitors can indulge in an array of deluxe amenities, including a signature spa and five unique dining options.

Upcoming Tourism Projects in NEOM

Sindalah island.

The first physical form of NEOM , Sindalah , has the goal of transforming the concept of high-end tourism. 

Placed in the enchanting Red Sea, this extraordinary island getaway flawlessly combines cutting-edge technology, environmentally-friendly architecture, and stunning natural landscapes. 

With a range of luxurious amenities such as secluded beaches, yacht clubs, and a health center, Sindalah offers a unique and elegant experience. The island will also feature 51 upscale shops, luxurious hotels, and a large marina, ensuring visitors can indulge in ultimate luxury throughout the year.

NEOM has recently unveiled Norlana , a luxurious waterfront community situated on the stunning Gulf of Aqaba. This exclusive destination offers a variety of extravagant accommodations, including a high-end hotel, exquisite mansions, beachfront villas, and residences. 

Norlana features a superyacht marina and an impressive 18-hole golf course. With a focus on promoting sports, well-being, and environmental preservation, Norlana promises an unforgettable escape that aligns with NEOM's commitment to sustainable and lavish living. 

The introduction of Norlana comes after the recent reveal of other sustainable tourism spots in the Gulf of Aqaba, such as Leyja , Epicon , Siranna , Utamo , Aquellum , Zardun , Xaynor , and Elanan , all of which were developed by NEOM.

Continue Reading: Saudi Arabia Ranks 1st in United Nations International Tourism Tourist Arrivals in 2023

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Abraj Omar Hotel & Residences Makkah Announced by Accor & Alesayi Holding

Diriyah company unveils zallal its premier retail hub in bujairi district, marriott and neom agree to bring the ritz-carlton reserve to neom trojena, your guide to diriyah square: the heart of diriyah giga project, saudi arabia plans to add 320,000 new hotel rooms by 2030 to meet tourism demand.

Accor, the top hospitality company, has recently announced its intentions for the upcoming Abraj Omar Hotel & Residences in Makkah.  This exclusive MGallery Collection hotel will be developed in collaboration with...

The Diriyah company has announced the details of their upcoming commercial and retail hub, Zallal, which is set to open in 2025.  Zallal will be situated next to the popular Bujairi Terrace and the At-Turaif UNESCO World Heritage...

Marriott International has partnered with NEOM in order to introduce The Ritz-Carlton Reserve to the breathtaking and secluded mountains of Trojena, located in the northwestern region of Saudi Arabia.  The establishment will...

Diriyah Square, part of the immense $63 billion Diriyah Giga project, is scheduled to open later this year. Covering a vast area of 186 square kilometers, Diriyah Square will showcase 400 shops, 100 restaurants, six high-end hotels,...

Saudi Arabia has announced its intention to increase the number of hotel rooms by 320,000 by 2030 to accommodate the growing tourism industry, aligning with its Vision 2030 goals. Meeting this target will require a total investment of...

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The World Travel & Tourism Council’s 22nd Global Summit in Riyadh Set to Be Biggest Ever

WTTC Members set to invest more than $10BN in the country Global Summit will show how travel is the solution for a better future

Riyadh, Saudi Arabia: The World Travel & Tourism Council’s (WTTC) 22nd Global Summit opens its doors in Riyadh, Saudi Arabia, today in what is set to be the largest event in its history.

The global tourism body’s highly anticipated Global Summit, which is the most influential Travel & Tourism event in the calendar, kicks off today in Riyadh with an estimated 3,000 people expected to attend.

Addressing media from around the world, Julia Simpson, WTTC President & CEO, announced that the event taking place this week is set to break all records, with more international business leaders and foreign government delegations attending than ever before.

Simpson also revealed over the next five years, WTTC Members are set to invest more than $10.5 billion dollars in the Kingdom.

Speakers taking to the stage include former UK Prime Minister Theresa May, the UK’s second woman Prime Minister after Margaret Thatcher, and the first to hold two of the Great Offices of State. 

Former United Nations Secretary-General Ban Ki-Moon will also address delegates. During his tenure, he championed sustainable development and gender equality at the top of the UN agenda. He was also instrumental in securing the Paris Climate Agreement, rallying global leaders behind climate action - an historic achievement for global diplomacy. 

Actor, filmmaker, and Golden Globe winner, Edward Norton, will also speak during the Global Summit. An advocate for renewable energy and a strong supporter of the African Wildlife Foundation, Norton will take part in a unique Q&A session.

Julia Simpson, WTTC President & CEO said: “Our Global Summit will be our biggest ever in terms of business leaders, international media and governments from around the world.

“Our event is bringing together many of the world’s most powerful Travel & Tourism business leaders to discuss and secure its long-term future, which is critical to economies, jobs, and livelihoods around the world.”

His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi Arabia, said: “The Kingdom is proud to welcome the 22nd WTTC Global Summit to Riyadh.  “With more government ministers and world leading CEOs than ever before, it will be a true display of the future we want to create. A future founded in public and private sector partnership, with sustainability and innovation at its core.”

Under the theme “Travel for a Better Future” the event will focus on the value of the sector, not only to the global economy, but to the planet and communities around the world.

WTTC extends its thanks to our sponsors: Ministry of Tourism of Saudi Arabia, GLOBAL+rescue, Puerto Rico Tourism Company, Diriyah, Saudi Tourism Authority, Tourism Development Fund, Al Kohzama, Aseer Development Authority, Jeddah Central Development Company, Marriott International, NEOM, Red Sea Global, SAUDIA, Air Connectivity Program, ALULA, Bateel, Sharqia Development Authority, The Bicester Collection, Umm Al-Qura University, Al Khorayef Events, Boutique Group, Future Look ITC, Joudyan, Radisson Hotel Group, SEERA, Soudah Development, Al Faisaliah Hotel, bondai, Emirates, Hilton Riyadh Hotel & Residences, Jareed Riyadh and Le Guepard.

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Saudi Arabia leads in commitment to sustainable tourism

The kingdom has seen record-breaking growth within the travel sector this year.

Saudi Arabia's Red Sea destination has begun welcoming its first tourists. Photo: Red Sea Global

Saudi Arabia has become a “must-see destination”, Zurab Pololikashvili, secretary-general of the United Nations World Tourism Organisation, said in Riyadh during the opening ceremony of World Tourism Day this weekend.

“This is a country that always looks forward, and in big ways,” he continued. “Saudi Arabia is now the second-biggest place for foreign direct investment projects in all the Middle East and Africa. I’m proud to say we count on the support of Saudi Arabia.”

The UNWTO has celebrated World Tourism Day in September since 1980. Every year, world leaders meet to discuss objectives and milestones to further boost the tourism sector, and this year was no different as about 500 top officials from 145 countries convened at the Four Seasons Hotel Riyadh to talk about the industry's latest developments, with a focus on sustainability, humanity and prosperity.

Winston Duke speaks in Saudi Arabia for World Tourism Day

“This World Tourism Day, we focus on the vital need to invest in building a more sustainable sector for people, planet and prosperity,” said Pololikashvili. “The day also makes clear why UNWTO underscores the need for investment in education and for greater innovation as the foundations for long-term growth and transformation.”

The kingdom's dynamic tourism industry was also under the microscope, as leaders congratulated the country on its vision and discussed issues of climate change, governance and empowering people across the world.

Saudi Arabia is the chair of the UNWTO Executive Council this year as Riyadh is home to the organisation's first regional office for the Middle East. Last year, Saudi Arabia also hosted the 116th session of the UNWTO Executive Council with a focus on advancing sustainability across the board, from governance to investing in infrastructure and youth.

The fastest growth in the Middle East

Around the world, the tourism sector accounts for 1 in 10 jobs, the World Travel & Tourism Council (WTTC) said, although it's an industry that was significantly affected by the pandemic. Saudi Arabia, however, has seen unprecedented growth over the past few years, since it opened its borders to recreational visitors.

“Since embarking on our tourism journey, Saudi Arabia has been committed to enhancing the sector and generating an impact that extends beyond borders,” said Saudi Arabia's Minister of Tourism Ahmed Al Khateeb.

Fahd Hamidaddin, chief executive of Saudi Tourism Authority, said the country is “blessed to experience a growth like no other”.

“The last seven months have seen a record-breaking growth for Saudi Arabia. We are experiencing an economic revolution … and all of this is a manifestation of a new leadership,” he said.

The value of the tourism sector in Saudi Arabia is expected to reach $93.4 billion in 2023, said Arnold Donald, chairman of WTTC. He said it makes up 10 per cent of Saudi Arabia’s GDP and they expect the sector to “grow at the fastest pace in the Middle East”.

By 2030, the country hopes to welcome more than 100 million visitors annually.

The sector will also add one million jobs over the next 10 years, the Ministry of Tourism announced earlier this month. At the event, Al Khateeb also unveiled plans for the Riyadh School for Tourism and Hospitality, an ambitious project that will cost more than $1 billion. It aims to be a student-centric facility, which will span five million square metres in Qiddiya and offer a hybrid curriculum that aims to bridge the global tourism skills gap.

“The Riyadh School of Tourism and Hospitality is Saudi Arabia’s gift to the world,” he said. “Through its pioneering curriculum, that will offer comprehensive higher education courses covering all aspects of the tourism and hospitality industry, the school represents Saudi Arabia’s commitment to providing comprehensive, progressive education that empowers individuals, both domestically and internationally.

“As we invest in the next generation of tourism professionals, we are not only securing the industry’s future, but also fostering a legacy of excellence that will drive prosperity, stimulate individual growth of citizens and foster cultural exchange for years to come.”

Saudi Vision 2030 focuses on sustainability and regenerative tourism

The $500 billion megacity Neom in Tabuk , north-western Saudi Arabia, will be the country's first city to have zero carbon emissions and 95 per cent of the development will remain untouched for nature and conservation.

Sunset in Neom's Hisma Desert. All photos: Getty Images / Unsplash

In a major step in Saudi Arabia's shift away from an oil-based economy, Neom will also be powered entirely by clean energy, with no carbon-emitting vehicles.

Elsewhere, Red Sea Global is pioneering regenerative tourism with its Red Sea project, located on Saudi Arabia's western coast, as it aims to preserve the kingdom's pristine and untouched waters, coast and to further enhance coral reefs. The development, which is already in the first stage of opening , spans 28,000 square kilometres of land, including an archipelago of more than 90 islands, promising turquoise-lined coastlines, unrivalled marine life and a variety of upscale accommodation options.

The under-construction King Salman International Airport in Riyadh will also incorporate green technology in its design and aims to achieve LEED (Leadership in Energy and Environmental Design) platinum certification, the Saudi Press Agency said, which means it generates less waste, consumes less energy, water and other resources, making it more resilient and environmentally friendly.

A sustainable hospitality industry

Hotels in the kingdom have also aligned with the Saudi Vision 2030, to lead and build with the most sustainable practices.

Guests are paying more attention than ever to how a hotel leaves its mark on the world around it, with an increasing number deciding to book a stay based on a property’s carbon footprint and how it supports the communities in which it operates, said Haitham Mattar, managing director at IHG Hotels & Resorts, which currently operates 40 hotels across Saudi Arabia.

“New destinations such as the Red Sea Development and Neom, for example, are incorporating key initiatives to ensure environmental sustainability.

“With a massive footprint across the globe, the tourism and hospitality sectors play an important role in working towards a sustainable future. As one of the world’s leading hotel companies, we embrace our responsibility and opportunity to make a positive difference and help shape the future of responsible travel.”

Guenter Gebhard, regional vice president and general manager at the Four Seasons Hotel Riyadh, told The National on the sidelines at World Tourism Day that the hotel takes its sustainability initiatives seriously. “The hotel does not use plastic water bottles, we only use glass. We will have a hydroponic plantation, we will start growing tomato, salads, herbs and more higher up rather than on ground,” he explained.

“We have changed our lighting systems into LED to reduce our electricity load and we intend to do the same with ACs,” he added. “We're just finishing off our water bottling plant, which will go active hopefully by either December this year or January of next year. That means we're not even bringing water in any more. We have our own water purification system – that will then be bottled as still and sparkling and will go out into the restaurants and into the rooms. This will be free.”

Radisson Hotel Group also aims to remain steadfast in its commitment to a sustainable future, with a goal to become net zero by 2050, said Basel Talal, the group's managing director for Saudi Arabia, Kuwait and the Levant.

Park Inn by Radisson Makkah Al Naseem hotel, for example, utilises a state-of-the-art food recycling system, transforming 75kg of daily food waste into organic compost, reducing waste volume by about 90 per cent.

“It is imperative to strategise on how tourism can be a catalyst for fostering opportunities for people, spearheading a green transformation, and manifesting sustainability for the planet, thus paving the way for inclusive prosperity,” said Talal.

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PRESSR: Saudi Red Sea Authority and NEOM sign MoU

Riyadh: Saudi Red Sea Authority (SRSA) has signed a memorandum of understanding (MoU) with NEOM.

Under the terms of the agreement, the two parties will collaborate to develop legislation, regulations and technology in marine tourism. The partnership will facilitate the sharing of expertise and enable the implementation and activation of joint initiatives, with the aim of enhancing research, delivering innovation, and improving the visitor experience for tourists in Saudi Arabia’s existing, emerging and future Red Sea coastal destinations.

At the signing ceremony, SRSA was represented by the Acting CEO Mr. Mohammed Al-Nasser, while NEOM CEO Nadhmi Al-Nasr signed the agreement from the giga-project’s side.

The signing of the MoU reflects SRSA’s efforts and commitment to carry out its role in encouraging and attracting investment in coastal tourism activities, as well as giving assistance to small and medium enterprises, including the provision of administrative, technical and advisory support.

Through this partnership, SRSA aims to achieve integration with relevant entities from the public, private and third sectors to achieve the goals of Saudi Vision 2030 in activating the role of coastal tourism as one of the promising and valuable sectors of the national economy.

The agreement specified several areas of cooperation, such as supporting opportunities available to investors in the field of coastal tourism and water activities, as well as planning and implementing other joint initiatives as agreed upon by the two parties.

The MoU forms part of SRSA’s efforts to expand its strategic partnerships and explore best practices to regulate navigational and marine tourism activities, all while ensuring sustainability and care for the environment.

About SRSA:

The Saudi Red Sea Authority (SRSA) was established by a Cabinet decision in November 2021 with the objective of enhancing integration between the relevant entities by issuing licenses and permits, developing the necessary policies and strategies, determining infrastructure requirements, preserving the marine environment, enabling SMEs, and promoting navigational and marine tourism activities, which will reflect as an added value to the national economy.

NEOM is an accelerator of human progress and a vision of what a new future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate, and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

For further information email [email protected] or visit www.NEOM.com and www.NEOM.com/en-us/newsroom.

© Press Release 2024

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‘To the Future’: Saudi Arabia Spends Big to Become an A.I. Superpower

The oil-rich kingdom is plowing money into glitzy events, computing power and artificial intelligence research, putting it in the middle of an escalating U.S.-China struggle for technological influence.

More than 200,000 people converged on the Leap tech conference in the desert outside Riyadh in March. Credit... Iman Al-Dabbagh for The New York Times

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By Adam Satariano and Paul Mozur

Adam Satariano reported from Riyadh, Saudi Arabia, and Paul Mozur from Taipei, Taiwan.

• Published April 25, 2024 Updated April 26, 2024

On a Monday morning last month, tech executives, engineers and sales representatives from Amazon, Google, TikTok and other companies endured a three-hour traffic jam as their cars crawled toward a mammoth conference at an event space in the desert, 50 miles outside Riyadh.

The lure: billions of dollars in Saudi money as the kingdom seeks to build a tech industry to complement its oil dominance.

To bypass the congestion, frustrated eventgoers drove onto the highway shoulder, kicking up plumes of desert sand as they sped past those following traffic rules. A lucky few took advantage of a special freeway exit dedicated to “V.V.I.P.s” — very, very important people.

“To the Future,” a sign read on the approach to the event, called Leap.

More than 200,000 people converged at the conference, including Adam Selipsky, chief executive of Amazon’s cloud computing division, who announced a $5.3 billion investment in Saudi Arabia for data centers and artificial intelligence technology. Arvind Krishna, the chief executive of IBM, spoke of what a government minister called a “lifetime friendship” with the kingdom. Executives from Huawei and dozens of other firms made speeches. More than $10 billion in deals were done there, according to Saudi Arabia’s state press agency.

“This is a great country,” Shou Chew, TikTok’s chief executive, said during the conference, heralding the video app’s growth in the kingdom. “We expect to invest even more.”

• Shou Chew, TikTok’s chief executive, promoted the video app’s growth in Saudi Arabia during the Leap conference. Iman Al-Dabbagh for The New York Times
• One of the booths at the Leap conference, which was attended by executives from Google, Amazon, TikTok and others. Iman Al-Dabbagh for The New York Times
• A robotic dog walking through the Leap conference. Iman Al-Dabbagh for The New York Times

Everybody in tech seems to want to make friends with Saudi Arabia right now as the kingdom has trained its sights on becoming a dominant player in A.I. — and is pumping in eye-popping sums to do so.

Saudi Arabia created a $100 billion fund this year to invest in A.I. and other technology. It is in talks with Andreessen Horowitz, the Silicon Valley venture capital firm, and other investors to put an additional $40 billion into A.I. companies. In March, the government said it would invest $1 billion in a Silicon Valley-inspired start-up accelerator to lure A.I. entrepreneurs to the kingdom. The initiatives easily dwarf those of most major nation-state investments, like Britain’s $100 million pledge for the Alan Turing Institute.

The spending blitz stems from a generational effort outlined in 2016 by Crown Prince Mohammed bin Salman and known as “Vision 2030.” Saudi Arabia is racing to diversify its oil-rich economy in areas like tech, tourism, culture and sports — investing a reported $200 million a year for the soccer superstar Cristiano Ronaldo and planning a 100-mile-long mirrored skyscraper in the desert.

For the tech industry, Saudi Arabia has long been a funding spigot. But the kingdom is now redirecting its oil wealth into building a domestic tech industry, requiring international firms to establish roots there if they want its money.

If Prince Mohammed succeeds, he will place Saudi Arabia in the middle of an escalating global competition among China, the United States and other countries like France that have made breakthroughs in generative A.I. Combined with A.I. efforts by its neighbor, the United Arab Emirates, Saudi Arabia’s plan has the potential to create a new power center in the global tech industry.

“I hereby invite all dreamers, innovators, investors and thinkers to join us, here in the kingdom, to achieve our ambitions together,” Prince Mohammed remarked in a 2020 speech about A.I.

His ambitions are geopolitically delicate as China and the United States seek to carve out spheres of influence over A.I. to shape the future of critical technologies.

In Washington, many worry that the kingdom’s goals and authoritarian leanings could work against U.S. interests — for instance, if Saudi Arabia ends up providing computing power to Chinese researchers and companies. This month, the White House brokered a deal for Microsoft to invest in G42, an A.I. company in the Emirates, which was intended partly to diminish China’s influence.

For China, the Persian Gulf region offers a big market, access to deep-pocketed investors and a chance to wield influence in countries traditionally allied with the United States. China’s form of A.I.-powered surveillance has already been embedded into policing in the region .

Some industry leaders have begun to arrive. Jürgen Schmidhuber, an A.I. pioneer who now heads an A.I. program at Saudi Arabia’s premier research university, King Abdullah University of Science and Technology, recalled the kingdom’s roots centuries ago as a center for science and mathematics.

“It would be lovely to contribute to a new world and resurrect this golden age,” he said. “Yes, it will cost money, but there’s a lot of money in this country.”

The willingness to spend was front and center last month at a gala in Riyadh hosted by the Saudi government, which coincided with the Leap conference. Hollywood klieg lights blazed in the sky above the city as guests arrived in chauffeured Maseratis, Mercedes-Benzes and Porsches. Inside a 300,000-square-foot parking garage that had been converted two years ago into one of the world’s largest start-up spaces, attendees mingled, debated opening offices in Riyadh and sipped pomegranate juice and cardamom-flavored coffee.

“There’s something happening here,” said Hilmar Veigar Petursson, the chief executive of CCP Games, the Icelandic company behind the popular game Eve Online, who was at the gala. “I got a very similar sense when I came back from China in 2005.”

A Sci-Fi Script

Prince Mohammed’s Vision 2030 project, unveiled eight years ago, seems taken from a science-fiction script.

Under the plan, new futuristic cities will be built in the desert along the Red Sea, oriented around tech and digital services. And the kingdom, which has piled billions into tech start-ups like Uber and investment vehicles such as SoftBank’s Vision Fund, would spend more.

That drew Silicon Valley’s attention. When Prince Mohammed visited California in 2018, Sergey Brin, Google’s co-founder, escorted him through a tree-lined path at the company’s campus. Tim Cook, Apple’s chief executive, showed him the company’s products. The prince also traveled to Seattle, where he met with Bill Gates of Microsoft; Satya Nadella, the company’s chief executive; and Jeff Bezos of Amazon.

It was a key moment for Saudi Arabia’s tech ambitions as Prince Mohammed presented himself as a youthful, digitally savvy reformer. But enthusiasm dimmed a few months later when Jamal Khashoggi, a Washington Post columnist and critic of the crown prince, was killed at the Saudi Consulate in Istanbul. Prince Mohammed denied involvement, but the C.I.A. concluded that he had approved the killing .

For a brief period, it was seen as untoward to associate with Saudi Arabia. Business executives canceled visits to the kingdom. But the lure of its money was ultimately too strong.

A.I. development depends on two key things that Saudi Arabia has in abundance: money and energy. The kingdom is pouring oil profits into buying semiconductors, building supercomputers, attracting talent and constructing data centers powered by its plentiful electricity. The bet is that Saudi Arabia will eventually export A.I. computing muscle.

Majid Ali AlShehry, the general manager of studies for the Saudi Data and A.I. Authority, a government agency overseeing A.I. initiatives, said 70 percent of the 96 strategic goals outlined in Vision 2030 involved using data and A.I.

“We see A.I. as one of the main enablers of all sectors,” he said in an interview at the agency’s office in Riyadh, where employees nearby worked on an Arabic chatbot called Allam.

Those goals have permeated the kingdom. Posters for Vision 2030 are visible throughout Riyadh. Young Saudis describe the crown prince as running the kingdom as if it were a start-up. Many tech leaders have parroted the sentiment.

“Saudi has a founder,” Ben Horowitz, a founder of Andreessen Horowitz, said last year at a conference in Miami. “You don’t call him a founder. You call him his royal highness.”

Some question whether Saudi Arabia can become a global tech hub. The kingdom has faced scrutiny for its human rights record, intolerance to homosexuality and brutal heat. But for those in the tech world who descended on Riyadh last month, the concerns seemed secondary to the dizzying amount of deal-making underway.

“They are just pouring money into A.I.,” said Peter Lillian, an engineer at Groq, a U.S. maker of semiconductors that power A.I. systems. Groq is working with Neom, a futuristic city that Saudi Arabia is building in the desert, and Aramco, the state oil giant. “We’re doing so many deals,” he said.

Torn Between Superpowers

Situated along the Red Sea’s turquoise waters, King Abdullah University of Science and Technology has become a site of the U.S.-Chinese technological showdown.

The university, known as KAUST, is central to Saudi Arabia’s plans to vault to A.I. leadership. Modeled on universities like Caltech, KAUST has brought in foreign A.I. leaders and provided computing resources to build an epicenter for A.I. research.

To achieve that aim, KAUST has often turned to China to recruit students and professors and to strike research partnerships , alarming American officials. They fear students and professors from Chinese military-linked universities will use KAUST to sidestep U.S. sanctions and boost China in the race for A.I. supremacy , analysts and U.S. officials said.

Of particular concern is the university’s construction of one of the region’s fastest supercomputers, which needs thousands of microchips made by Nvidia, the biggest maker of precious chips that power A.I. systems. The university’s chip order, with an estimated value of more than $100 million, is being held up by a review from the U.S. government, which must provide an export license before the sale can go through.

Both China and the United States want to keep Prince Mohammed close. A.I. ambitions add a new layer of geopolitical significance to a kingdom already key to Middle East policy and global energy supplies. A 2016 visit to Saudi Arabia by Xi Jinping, China’s leader, paved the way for new tech cooperation. Accustomed to top-down industrial policy, Chinese companies have expanded rapidly in the kingdom, forming partnerships with major state-owned companies. The United States has pushed Saudi Arabia to pick a side, but Prince Mohammed seems content to benefit from both nations.

Mr. Schmidhuber, the researcher leading KAUST’s A.I. efforts, has seen the jostling up close. Considered a pioneer of modern A.I. — students in a lab he led included a founder of DeepMind, an innovative A.I. company now owned by Google — he was lured to the desert in 2021.

He was reluctant to move at first, he said, but university officials, via a headhunter, “tried to make it more attractive and even more attractive and even more attractive for me.”

Now Mr. Schmidhuber is awaiting the completion of the supercomputer, Shaheen 3, which is a chance to attract more top talent to the Persian Gulf and to give researchers access to computing power often reserved for major companies.

“No other university is going to have a similar thing,” he said.

Some in Washington fear the supercomputer may provide researchers from Chinese universities access to cutting-edge computing resources they would not have in China. More than a dozen students and staff members at KAUST are from military-linked Chinese universities known as the Seven Sons of National Defense, according to a review by The New York Times. During the Trump administration, the United States blocked entry to students from those universities over concerns they could take sensitive technologies back to China’s military.

“The United States should quickly move to deny export licenses to any entity if the end user is likely to be a P.R.C. actor affiliated with the People’s Liberation Army,” Representative Mike Gallagher, a Republican from Wisconsin, said in a statement.

A senior White House official, speaking on the condition of anonymity, said that the default U.S. policy was to share technology with Saudi Arabia, a critical ally in the gulf, but that there were national security concerns and risks with A.I.

The Commerce Department declined to comment. In a statement, China’s Ministry of Foreign Affairs said, “We hope that relevant countries will work with China to resist coercion, jointly safeguard a fair and open international economic and trade order, and safeguard their own long-term interests.”

A KAUST spokeswoman said, “We will strictly comply with all U.S. export license terms and conditions for the full life cycle of Shaheen 3.”

Mr. Schmidhuber said the Saudi government was ultimately aligned with the United States. Just as U.S. technology helped create Saudi Arabia’s oil industry, it will play a critical role in A.I. development.

“Nobody wants to jeopardize that,” he said.

The Gold Rush

Aladin Ben, a German Tunisian A.I. entrepreneur, was in Bali last year when he received an email from a Saudi agency working on A.I. issues. The agency knew his software start-up, Memorality, which designs tools to make it easier for businesses to incorporate A.I., and wanted to work together.

Since then, Mr. Ben, 31, has traveled to Saudi Arabia five times. He is now negotiating with the kingdom on an investment and other partnerships. But his company may need to incorporate in Saudi Arabia to get the full benefit of the government’s offer, which includes buying hundreds of annual subscriptions to his software in a contract worth roughly $800,000 a month.

“If you want a serious deal, you need to be here,” Mr. Ben said in an interview in Riyadh.

Saudi Arabia was once viewed as a source of few-strings-attached cash. Now it has added conditions to its deals, requiring many companies to establish roots in the kingdom to partake in the financial windfall.

That was evident at GAIA, an A.I. start-up accelerator, for which Saudi officials announced $1 billion in funding last month.

Each start-up in the program receives a grant worth about $40,000 in exchange for spending at least three months in Riyadh, along with a potential $100,000 investment. Entrepreneurs are required to register their company in the kingdom and spend 50 percent of their investment in Saudi Arabia. They also receive access to computing power purchased from Amazon and Google free of charge.

About 50 start-ups — including from Taiwan, South Korea, Sweden, Poland and the United States — have gone through GAIA’s program since it started last year.

“We want to attract talent, and we want them to stay,” said Mohammed Almazyad, a program manager for GAIA. “We used to rely heavily on oil, and now we want to diversify.”

One of the biggest enticements for A.I. start-ups is the chance to make the deep-pocketed Saudi government a customer. In one recent meeting, Abdullah Alswaha, a senior minister for communications and information technology, asked GAIA’s start-ups to suggest what they could provide for the Saudi government, including for megacity projects like Neom . Afterward, many of the companies received messages introducing them to state-owned businesses, Mr. Almazyad said.

“I would say this process at the first stages is not organic,” he said. “You don’t find this in Silicon Valley. Eventually the process will be organic.”

Deciding to set up in Riyadh comes with challenges. There’s the heat, reaching more than 110 degrees in the summer, as well as the adjustments of moving to a deeply religious Muslim kingdom. While Saudi Arabia has loosened some restrictions in recent years, freedom of speech remains limited and L.G.B.T.Q. people can face criminal penalties.

Mr. Almazyad, who hopes to eventually study in the United States, said cultural differences could make it hard to recruit international A.I. talent. But he cautioned against underestimating Saudi Arabia’s resolve.

“This is just the beginning,” he said.

Adam Satariano is a technology correspondent based in Europe, where his work focuses on digital policy and the intersection of technology and world affairs. More about Adam Satariano

Paul Mozur is the global technology correspondent for The Times, based in Taipei. Previously he wrote about technology and politics in Asia from Hong Kong, Shanghai and Seoul. More about Paul Mozur

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Saudi Arabia initiates anti-dumping probe into steel imports from China and Taiwan

Saudi Gazette report

The investigation aims to address concerns regarding the potential dumping of these products into the Saudi market, which may be harming the domestic steel industry. According to the regulations outlined in the law, GAFT is responsible for undertaking trade-remedy tasks which include conducting investigations and imposing measures that adhere to the Kingdom's international commitments under various trade agreements, such as the Anti-Dumping Agreement, the Agreement on Subsidies and Countervailing Measures, and the Safeguards Agreement.

The primary objective behind this law and the investigation is to protect the Saudi domestic industry from the adverse impacts of dumped and subsidized imports and to prevent a surge in such imports, thereby safeguarding the economic interests of the Kingdom.

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