tourist information centre case study

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Asakusa Culture Tourist Information Center

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Bradford on Avon Tourist Information Centre - Case Study

The motivational background for this project finds its origin in the controversial of Tourist Information Centres being highly effective tourist information bodies contributing not just to the well being of their community but also to the tourism industry at large, yet their chances of survival being rather underwhelming within England. The trend goes towards strong destinations becoming weaker and emerging destinations being annihilated, largely due to absence of support from the government. Currently successful destinations rather find their support coming from the private sector, whereas weaker destinations have to find new ways of delivering quality tourist information and services. This background was gained throughout the researcher’s internship within a local Tourist Information Centre in Wiltshire, where politics, survival and innovation were on the daily agenda. Hence, this project’s aim is to understand the Tourist Information Centre network’s challenges by means of studying the case of Bradford on Avon Tourist Information Centre. By analysing Bradford on Avon Tourist Information Centre’s situation implications of the volatile industry can be realised in specific. The problem, which is tried to be solved throughout the project, relates to Bradford on Avon’s current performance as one of the weaker destinations and how it is to be improved. The approach chosen to progress on the problem was to collect field data from surrounding Tourist Information Centres, which were to be used as reference points to see whether best practices could be established and employed to Bradford on Avon’s Tourist Information Centre. Additionally, field data from Bradford on Avon Tourist Information Centre’s volunteers and community was collected to establish level of support regarding Bradford Avon’s tourist economy. SWOT and PEST were applied in order to gain an understanding of the Tourist Information Centre’s internal and external situation in order to find possible areas of improvements to guarantee its future survival. The analysis has shown that Bradford on Avon currently lacks sufficient management roles and stabilities regarding its finances, which was predictable when recalling the existing controversial, which was the project’s motivational background in the first place. An individual strategy was then proposed, which comprises an incremental process innovation to correct the use of human resources and capabilities and a market penetration strategy, implemented with the aids of a marketing plan in order to offset the Tourist Information Centre’s financial instabilities. Results of the strategy only represent the first step into the right direction and do not have the ability to completely equalise the current monetary and performance deficits. Although, researcher assumed best practices from other Tourist Information Centre’s could be transferred onto the case of Bradford on Avon, a concept of thriving on chaos has been revealed. No one Tourist Information Centre strategy can be generalised for all, as it is rather a question of a centre’s internal strategic capabilities and resources as well as the destination’s willpower to support local tourism, that direct the progress of improvement and survival, hence proposed strategies are directed to Bradford on Avon Tourist Information Centre only.

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DynaScan Blog

Posted on april 10, 2020 by scott pickus, case study: gotemba city tourist information center project.

Regionport LLC , a young planning company that plans the development of the town, aiming for the new development of Gotemba city, the foot of Mt. Fuji, installed a video wall system that adopts DynaScan ultra-high brightness LCDs .

Purpose (Facility)

Two years ago, it was decided to refurbish the Gotemba station bus terminal. A new type of tourist information center, designed to guide tourists from overseas, was planned to be established as a category II tourism association certified by the Japan National Tourism Organization (JNTO).

If it could be opened by March 2020, there could be subsidies from the government including digital signage, and the business was promoted by young local members and private funds, craftsmen, hardware, design, and architecture without major contractors.

The so-called DMO/DMC (Destination Management Organization/Destination Management Company) stipulated by the Japan Tourism Agency. The Japanese version of DMO will collaborate with a variety of stakeholders as a pioneer in the development of a sightseeing area from the perspective of sightseeing management, which draws out the local “earning power” and fosters pride and attachment to the area. In addition, it is a corporation with a strategy to create a tourism area based on a clear concept and a coordination function.

The building is a three-story building with a café, and the observation deck on the third   floor that allows visitors to see the impressive Mt. Fuji.

The first floor is a tourist information center, bus ticket office, and café. The video wall system is installed through the window from the second-floor office area, to stream video information to Gotemba station and bus terminal.

About the system

The LCD display is DynaScan 55-inch 3500 nit ultra-high brightness type (Model: DS552LT4-1) .  The display was chosen for its ability to compete with direct sunlight, and its excellent color reproduction, and color calibration producing a natural color tone even under sunlight. Each was a decisive factor. It was also evaluated that the ultra-high brightness LCDs were relatively less expensive when comparing to an LED display solution.

Six units of the 55-inch displays are set by 2 horizontal and 3 vertical with DVI daisy-chain connection.  The model is a hot-selling product with thousands of installations worldwide.

For installation through the window, a local metalware manufacturer designed and constructed a full aluminum frame mount capable of withstanding 300 kg load. It has a mechanism that can slide backward for installation and maintenance.

The distribution system and media player uses cloud-based CMS digital signage distribution software, which can flexibly support multiple screens and is easy to use.

Streaming Video Content

The content creators from Gotemba are producing video content and will collaborate with companies such as Odakyu to transmit various information.  The contents will support foreign tourists in English. Information such as an entrance town of Mt. Fuji climbing, for example, the summer event of Mount Fuji Trail Station, can construct and display a system that allows viewers to see the vacant parking lot.

There will be also TSJ (Tourism Shizuoka Japan) video. Gotemba city is also a venue for Olympic road race competitions, so it will be base for those who come to see the competition. In addition, it plans to broadcast popular events in Gotemba city through public viewing. It will also stream the music event live. Gotemba City Tourism Association will be the owner and will connect three major locations, Mt. Fuji, Hakone, and Gotemba.

About Regionport LLC

Mr. Tajika, the representative, has been planning and managing various overseas events, such as the Indonesian marathon event and invitation of Hong Kong companies, but two years ago he established the company to revitalize the region. The company is promoting business that utilizes local talented resources, such as café management, signage printing business, planning and production, big open-air music festivals “ACO CHILL CAMP”*, and sponsoring and operating sporting events.  Promote “Gotemba” in cooperation with companies, local commercial unions, and government. He wishes to change the image of the town.

Local administration became interested in digital signage.  The lack of knowledge in one municipality made it difficult to complete the project locally. However, Regionport LLC proposed usage method and this large multi-screen was realized.

The multi-screen is intended to be a place for transmitting video medium that replaces paper, by young creators there. It has been well received by neighbors that the night was lonely and dark so far, so the signage was on and the mood was brighter, which was good from disaster prevention perspective too.  A high brightness multi-screen is likely to play a role as a new landmark in Gotemba city.

*ACO CHILL CAMP: An open-air music festival held every May in Gotemba (12,000 people).

Various companies include KIRIN Brewery Company co-sponsored.  In the past, famous musicians such as Char, Fumiya Fujii, and Puffy, etc. played.  There are also events for athletes and comedians to participate.

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Case Study: Leeds Tourist Information Centre

• Post author: admin
• Post published:
• Post category: Case Studies

Sector: Tourism / Travel

The Leeds Visitor Centre is the only tourist information centre in the city centre of Leeds. Strategically situated at the busiest train station in the north, Leeds Railways stations, with over 3.2 M footfalls per month.

The Challenge

As a central point for delivering information and visitor services in the heart of the city key requirement was to ease pressure on customer service personnel.

Key objectives were:

• Enhance visitor experience by allowing visitors to find answers to their enquiries
• Reduce poster printing and clutter
• Provide and monetise casual internet access
• Create a centre-wide digital communication tool to offer information, updates and special offers
• Monetise A4 Printing
• Provide out of hours information to customer

The Solution

• Top Screen Media delivered a kiosk solution tailored to Tourist information centres so successful that it was included in Visit England’s list of preferred kiosk suppliers.
• The kiosk was tailored to give customers easy access to information through an intuitive touch screen interface with an addition signage screen to deliver visitor information and messages.
• The platform also enabled Leeds Visitor centre to deliver self service casual internet access and an A4 printing service to customers whilst monetising the service with minimal impact on staff at Leeds Visitor Centre.
• By further incorporating digital and interactive advertising on the kiosks, the visitor centre was able to build strong community links by allowing advertising inclusion for local businesses.
• A further bespoke out of hour’s kiosk solution was installed at the visitor centre to cater for the huge amount of customers arriving at Leeds Railway station looking for information after opening hours. Customers can now find information, bus times, attraction information events etc. 24/7 at Leeds Railway station.
• Our tailored kiosk solution helped Leeds Visitor Centre to enhance visitor experience by allowing visitors to instantly find answers to their enquiries, utilise a self service casual internet and A4 printing service.
• The monetising element of the platform also meant that Leeds Visitor Centre to achieved ROI within 8 months of operation and thereafter a significant revenue stream to the centre.
• Based on the success in Leeds a network of tourist information centres have been successfully deployed fully indorsed by Visit England.

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