west midlands safari app

Stay up late at the zoo on those long summer nights

Bewdley, worcestershire.

As West Midland Safari Park opens up late for the whole of August, discover the perfect way to enjoy the lazy, hazy days of summer.

Come face-to-face with over 1,700 animal encounters and take advantage of extended admission times and even later night rides. This is a marvellous opportunity to visit West Midland Safari Park during the long school holidays, when visitors will have the chance to go on an amazing four-mile safari up to 7pm and see some brilliant animals, from cheetahs to tigers and baby elephants to giraffes! There are plenty of other baby animals around too – how many will you spot? There’s also the chance to visit the African Village, Meerkat Mayhem and Walking with Lemurs, not forgetting Penguin Cove in Discovery Trail and the all-weather facilities that include Lorikeet Landing, Creepy Crawlies, Seaquarium, Twilight Cave and Mark O’Shea’s Reptile World. Don’t forget the Sea Lion Shows, performed throughout the daytime and each evening from the Sea Lion Theatre arena.

West Midland Safari Park will reopen from Monday 15 June as a safari drive-through only - please check the website through the link below for more information.

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West Midland Safari & Leisure Park Access Register

About your application, thanks for applying to join the west midland safari & leisure park access registration scheme..

This scheme will provide you with an access registration code to give you the opportunity to book accessible ticketing options at West Midland Safari & Leisure Park.

To do this there needs to be a consistent way to evidence and report access requirements to ensure that these valuable accessible resources are kept solely for the use of those that need them.

As such, this scheme is run in partnership with us; Nimbus Disability, the independent organisation and social enterprise behind the Access Card scheme.

We are an organisation run by and for disabled people who specialise in helping disabled people communicate their evidenced access requirements.

We do this by thinking about the barriers you face when visiting events by using a range of symbols which quickly communicate to West Midland Safari & Leisure Park booking teams what reasonable adjustments you might need.

Already got an Access Card?

Good news! If you already have an Access Card you're already registered with West Midland Safari & Leisure Park.

Find out how to link your Access Card details with the venue's access registration

Please note; this only applies to Access Card holders and does not apply if you are members of a different access registration scheme

In the next pages, you will be asked some questions about your specific access requirements.

It is important to be aware that our decision-making is based on The Equality Act, and we help you communicate the types of reasonable adjustments you should be legally entitled to.

This is not the same as other decision-making systems you may be used to such as claiming disability benefits.

Sometimes we may not award the access requirement that you might expect - for example:

• Not all people that need a level of support reach the threshold of legally being entitled to adjustments such as free/reduced rate companion tickets
• Not all people that use an accessible toilet will qualify for the WC symbol
• Not all assistance dogs reach the threshold of evidencing an appropriate level of training to say that they can perform their jobs in otherwise hostile environments
• People that can stand and queue but face other barriers that might otherwise make queuing difficult might find their needs represented with symbols and adjustments other than the standing and queuing symbol

For this reason, the threshold for making decisions is high and each adjustment we consider must have an appropriate description of need and supporting evidence.

It is essential that you read the guidance notes against each symbol before submitting an answer and give a good description of your need.

There is also guidance to ensure that the supporting information you upload is enough to back up the needs described in your application.

Still, we recommend that you submit what you have and the team can follow up for more information after your application has been submitted if needed.

Alongside the evidence that you provide, you will also need to upload a document, such as a driving licence or passport that confirms your identity, along with a passport-style photo for your pass. Please try to ensure that the image is clear and shows a true likeness.

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AN EXPERIENCE UNLIKE ANYWHERE ELSE

Wake up to an amazing view of an African elephant right outside your lodge. 

The six luxurious, authentically themed lodges have thatched roofs and can accommodate up to five or six people.

Each two-storey lodge has a large, open-plan living area with lounge and dining spaces as well as a downstairs bedroom with king-sized bed. Stairs lead to an upstairs bedroom that can sleep up to three or four people, depending on the Lodge, providing fantastic views as the sun sets. There is also the opportunity to add a cot for small children.

A spacious balcony with outside seating area allows you to relax, overlooking our African elephant as she roams her habitat.

The Wildlife

Watch the world’s largest land animal right outside your Lodge. Our African elephant, Five, can be seen roaming her paddock, enjoying the food and enrichment our keepers provide for her.

What’s Included

• Exclusive use of an Elephant Lodge for up to 5 or 6 people (depending on Lodge chosen)

• Incredible views of an elephant as she roams her habitat

• Two-day Admission Ticket to West Midlands Safari Park and all attractions

• Two-day Ride Wristbands to use in the Adventure Theme Park*

• Breakfast and dinner (provided in jars to reheat in your Lodge)

• Outside balcony

• Bedding and towels

• Hairdryer

• Widescreen TV

• Free WiFi

• Hot drink making facilities

• Microwave

• Noble Isle Toiletries

• 20% off items in on-site gift shops and food outlets

• 24-hour concierge

• Free parking

*Summer season only. Generally from mid-February to end of October. Please see wmsp.co.uk for exact dates.

Floor Plans

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From £515 per night, based on 2 guests. Additional guests : £185 per adult per night £130 per child (3-15yrs) per night £ 20 per under 3 per night

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West Midland Safari Park

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SOMETHING FOR EVERYONE!

Why not make a wild new friend with one of our adopt-a-buddy packages, or get some of our fantastic safari inspired clothing, gifts & toys there’s something for everyone in the wmsp online shop.

Adopt-a-Buddy (2)

50th Anniversary (16)

Magnets & Keyrings (24)

Soft Toys (50)

Clothing (15)

Stationery (15)

WMSP Branded Products (36)

Red Panda (34)

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Experience Overview

Meet and feed our incredible pride of lions!

Speak to our Experiences Team regarding what dates and times are available. Phone 01299 406461 or Email  [email protected]

£175.00 per person (aged 6+ years. Children aged 6-15 years must be accompanied by a full paying adult).

What's Included

• Meeting and feeding our lions
• Admission to the Safari Park
• Box of animal food
• Pictures from your day on a memory stick, taken by your guide
• A Free Return Code, allowing you to visit the Park again within 6 months
• Arrive at WMSP, turn right at the island on the drive and enter through the black gates.
• Follow the signs for the Safari drive-through and then Park in the tarmac bays near the Main Reception. Your VIP Guide will meet you here.
• Arrive at our African Lion House. Your VIP guide will give you a tour behind the scenes. You will see the lions in their outdoor compound and have an opportunity to feed them. Afterwards, some of the other pride  members will be released onto the Safari.
• You are now free to spend the rest of the day at your leisure, exploring the Safari Park.
• Don’t forget to call in at Reception to pick up your memory stick and Free Return Ticket.

Important Information

• Minimum age for participants is 6 years.
• This Experience is available on Thursdays, Saturdays and Sundays during our Summer Season, and Saturdays and Sundays during our Winter Season, subject to availability.
• Children aged 6-15 years must be accompanied by a full paying adult
• VIP Experiences can either be booked for a specific date or on an open-dated basis valid for the season. Whilst we will always try to accommodate changes in date, this is subject to availability and cannot always be guaranteed.
• Once an experience has been purchased refunds will not be considered.

WEST MIDLANDS SAFARI PARK REVEALS NEW LOOK…

West Midlands Safari Park has announced it will be having a new look this year, by teasing a brand-new logo, with the help of some of its resident animals.

The award-winning tourist attraction celebrated its 50 th anniversary last year, so the Park felt like it was the right time to embark on a rebrand and truly mark the start of a new era.

Since being taken over by the Looping Group in 2018, the Park has grown substantially, with the addition of unique onsite accommodation, upgraded animal habitats and brand-new attractions.

The Park’s logo has had a complete revamp, with a new, fun font, vibrant colours and the addition of a giraffe icon, which reflects the attraction’s exciting offering of up-close animal experiences.

Head of Marketing, Rochelle Zare, explained, “ We have grown so much as an organisation, especially in the last four years, so we felt that we needed a new logo and brand identity, that can grow with us into the future.

“After thorough research, in which we invited feedback from various stakeholders, including regular guests to the Park and prospective customers, we gained valuable insight into why people love our attraction and why guests want to visit. This showed we have one of the best, immersive animal experiences in the country, so we wanted our new brand identity to reflect that, hence the addition of a giraffe icon.”

She continued, “ As a family attraction we wanted to get the seal of approval from our core audience, so we tested the new logo with hundreds of local school children, aged 4-11 and it was a big hit! We hope all our guests love it as much as we do.”

Ahead of unveiling the new logo to the public, the Park gained important feedback from some of its esteemed judges – the animals!

It was a hit with the lemurs, with the whole troop running straight over to investigate, whereas Rhianna, the reticulated python, was a bit slower to approach, but quickly gave it the ‘ssssssseal’ of approval by using it as a resting stop.

The new logo’s ambassadors showed appreciation the only way giraffes can – with prolonged staring, although Henry did give it a big lick!

Finally, the logo was presented to the family of Sumatran tigers and first to approach was dad, Nakal, who took a big swipe at it, knocked it over, then sat on it, fiercely protecting it with snarls and growls.

When he finally moved on, mum, Dourga approached with baby, Lestari. The logo was such a hit with Dourga, she picked it up and dragged it into her sleeping quarters, expertly navigating it through the entrance hatch.

When keepers managed to retrieve the logo, it was left with the memento of four magnificent tiger teeth impressions!

Alongside the logo, the Park will adopt a new brand identity and although their name is not largely changing, they have added the ‘s’ back into Midlands (it was West Midland Safari Park for 50 years)!

From next month, guests can expect to see the logo change across the Park’s signage and digital channels, including a brand-new website, shortly followed by the release of a range of new retail products as well as staff uniforms.

As well as the rebrand, the Park has announced new attractions and events for 2024, including a family ride called Jungle Jeeps, a refresh of its playground, the chance to see cheetahs on foot in an extension of the Park’s African Walking Trail as well as new hippo and wild dog lodges.

There will also be the chance to see the Park’s latest arrivals, including tiger cub, Lestari, month-old rhino calf Malaika and a troop of tiny pygmy marmosets, who will be venturing outside for the first time this Spring.

Managing Director for West Midlands Safari Park, Chris Kelly, added, “ This is an exciting time for all of us here at the Park and we’re delighted to be sharing our new look after months of hard work behind the scenes. This definitely signifies a new chapter and I’d like to take the opportunity to thank all our guests, past and present for supporting us. Without them, we couldn’t continue to take the best care of the animals who call the Park home and all the conservation efforts we support for their counterparts in the wild .”  

MEET BLUEY AT WEST MIDLAND SAFARI PARK THIS HALF TERM…

West Midland Safari Park is excited to announce that popular children’s character Bluey, will be entertaining guests during February half term.

Bluey will be making personal appearances with her sister Bingo, at intervals throughout the day from 12 to 16 February.

Fans will be able to take part in ticketed ‘Meet and Greet’ sessions, at selected times in the Safari Academy, in the pedestrianised area of the Park.

PR & Events Officer, Bethan Davis, said, “ We’re really excited that Bluey and Bingo are returning for five days this half term. Bluey is a favourite for both children and parents and it’s great that we can allow guests to meet the characters, included as part of their day out.

“Bluey and Bingo will be making five appearances throughout the day for ‘meet and greets’, where families will have the opportunity to interact and take photos. Due to this event being so popular last year, we have introduced a ticketing system, so guests can guarantee meeting Bluey and Bingo.”

As well as the opportunity to see Bluey this half term, the Park will be opening daily again for its summer season, including the Adventure Theme Park.

There will also be the chance to see the newest arrivals, including some tiny pygmy marmosets and the latest babies.

Bluey appearances, the four-mile safari, walk-through exhibits, animal talks and encounters, are all included in the admission charge.

Guests are encouraged to book online in advance for the best prices, and a pre-booked time slot for the meet and greet sessions is essential.

WATCH THE MOMENT A RARE BABY RHINO IS BORN ON CCTV…

The amazing moment a rare baby southern white rhino was born at West Midland Safari Park, has been caught on CCTV.

Keepers watching the live footage behind-the-scenes, saw the female calf arrive at 1:48am on 11 January 2024, following a tricky breach birth, for 15-year-old mum, Keyah.

After a few attempts, keepers noticed that the calf was struggling to get to her feet, so stepped in quickly to get her standing, enabling her to tentatively walk to her mum to have her first feed.

Now at a week old, the calf is doing really well and has been given the African name Malaika, meaning ‘angel’.

Head Keeper of Ungulates, Lisa Watkins, said, “ The team are absolutely over the moon with the safe arrival of a female white rhino calf. After a long wait, having had two male calves born in 2021, a female was a very welcome addition to the crash. Mum, Keyah, is doing a fantastic job of caring for the newborn with older brother Jumani eager to meet his little sister.

“I am really proud of the team for all their daily hard work and dedication, to allow this calf to arrive safe and healthy. We all look forward to showing the new arrival off in the near future, but for now, both mum and calf are spending some important time bonding in the warmth and comfort of their house.”

Malaika is the sixth baby white rhino to be born at the Park in the last eight years, marking another success for the Park’s involvement in a collaborative European breeding programme, conserving threatened species.

Katie McDonald, Research and Conservation Officer, said “Like all wildlife attractions, we believe it is extremely important for us to contribute to the conservation of the species we hold. White rhinos are one of the species for which there is a European-wide breeding programme and WMSP has been a strong contributor. This is the sixth white rhino calf born since 2016.” 

She continued , “Having safe and healthy populations in zoos and parks is extremely valuable when the situation in the animal’s natural habitat is precarious. White rhinos are threatened in the wild by poachers, who kill them so they can sell rhino horn on the black market. 

“Through our amazing conservation partner, Save the Rhino International, we actively support rhino conservation by helping to fund anti-poaching activities in uMkhuze Game Reserve, South Africa, where dedicated ranger teams work every day to monitor and protect rhinos across the reserve.”

Southern white rhinos are classed as ‘near threatened’ by the IUCN (International Union for the Conservation of Nature), with around 16,000 remaining individuals.

The population of white rhinos has recovered greatly since almost becoming extinct in the early 1900s, but despite being somewhat of a conservation success story, they are the subspecies of rhinos most threatened by poaching.

Malaika will be kept in the warmth of the house while she settles in, then will slowly be introduced to the rest of the herd, including brother Jumani, half-brothers Granville and Jambo and dad, Barney.

She brings the number of white rhinos at the Park to nine, who can be seen on the safari drive-through.

BOOKINGS OPEN FOR SAFARI PARK’S WILD NEW LODGES…

Bookings are now being taken for West Midland Safari Park’s brand-new luxury lodges, which include overnight stays with views of hippos and African wild dogs.

Following planning being granted last month, work has now started on the development, which will see the instalment of eight lodges, alongside new habitats for the animals.

First of its kind in Europe, four lodges will offer incredible views of African wild dogs, whereas four more lodges will be the only place in the UK where you can stay overlooking hippopotamus.

The African Wild Dog Lodges will be single-storey and can sleep up to six guests, offering incredible views into the dogs’ habitat through the huge windows spanning the bedrooms, living spaces and outside decking area.

The Hippo Lodges will be two-storey, with open-plan living spaces, covered outdoor viewing areas, spacious balconies and two bedrooms, sleeping either five or six people.

Two of the Hippo Lodges will be accessible for wheelchair users, with a double or twin singles downstairs, as well as a wet room, wide doorways and car parking outside the lodge.

Neil James, Project Manager, said, “ As with all our lodges, we take influence from the animals themselves when it comes to the designs and the interiors. For the African wild dog lodges, we wanted to create a different style to represent the world’s most prolific land predator. These animals are perfectly designed to cope with the harsh African environment and these lodges will feel like they are born from the earth, but with a chic finish.

“Overlooking the pool and natural landscape, the tones throughout the Hippo Lodges will really complement our group of hippopotamuses. We have blended a natural and neutral palette with African textures and patterns. These lodges are warm, welcoming and stylish and the perfect place to sit back and relax whilst watching the charismatic animals.”

Guests will be able to watch the UK’s largest pod of hippopotamus, from the comfort of their lodges, as the four animals explore their new environment, which will be upgraded with 24-hour access to both their indoor and extended outdoor habitats.

The new hippo house will also be suitable for future breeding programmes, with an indoor pool, mud wallows and evening pools which offer close access viewing for guests from their lodge balconies.

The wild dogs’ habitat will be expansive, allowing the pack of four dogs to explore, socialise and play, with integrated enrichment points to stimulate natural behaviours.

Both habitats will integrate into the Park’s pedestrianised African Walking Trail, which will allow day guests to view the wild dogs from a split-level viewing point, with additional viewing along the trail for the hippos.

This will be the first time in the Park’s history, that guests will be able to see the African wild dogs on foot.

African wild dogs are classified as ‘endangered’ and common hippos ‘vulnerable’, by the IUCN (International Union for the Conservation of Nature), with both species facing threats in the wild such as poaching and habitat loss.

Both species are part of an EEP (EAZA Ex-situ Programme), a breeding programme supporting the conservation of their wild counterparts by creating a reserve population. The new facilities will enable the Park to continue its important work with the EEP.

Safari Lodges short breaks include breakfast and dinner, spectacular views of the animals, admission to the Park for two days and Theme Park wristbands, during the summer season.

Guests can now book their Hippo Lodge or African Wild Dog Lodge stay, via the Safari Lodges website, where they can choose dates from 19 July to 30 September 2024. Prices will start from £515 per night, based on two guests.

TREE-MENDOUS TREAT FOR CUB’S FIRST CHRISTMAS…

A Sumatran tiger cub at West Midland Safari Park has been involved in the festive celebrations by being given her very first Christmas tree.

Five-month-old Lestari will be experiencing her first Christmas at the Park and will be spending it with her mum, Dourga and her keepers, who at this time of year are often using seasonal items as forms of enrichment, for the animals in their care.

This may be stockings full of hay for the rhinos, bauble pits for the meerkats, or in this case, offering the textures and scents of a small, tiger cub-sized Christmas tree, donated by the Park’s events team.

Head Keeper of Carnivores, Chris Hodgkins, said, “ As it’s Lestari’s first Christmas, to make it extra special she was given a Christmas tree as enrichment. Enrichment is important for all our animals, as it gives them something to explore and encourages natural behaviours.

“Lestari loved the tree and it didn’t take her long to realise she could play with it, especially after her mum had pulled it out the ground! We loved watching her stalk and pounce on it, then drag it around her habitat. I think it’s safe to say she has been a good girl this year and will be getting a nice present from Santa! The keepers are thrilled to see how much she has grown and developed her own little personality! ”

At this time of year, there are over 300 trees at the Park, being using as decorations for the Park’s Santa Safari and Safari Skating events.

In the new year, the trees will either be donated as enrichment for the animals or recycled as part of a ‘treecycling’ campaign for the Park’s partnership with local charity, the Grace Kelly Childhood Cancer Trust.

Volunteers, including staff members from the Park, will be collecting used Christmas trees from people’s homes and dropping them at the Park where the trees will be chipped on site to be used as bedding for some of the animals.

Donations from the treecycling service will support children and their families in the area, fighting childhood cancer. More information can be found here: www.gkcct.org/treecycle

The Park will be open daily over the Christmas period until 7 January 2024, closing only for Christmas Day and Boxing Day.

Guests can see the animals on a winter safari, or on foot in the Park’s pedestrianised areas, including Lestari and Dourga in Tiger Tropics.

SAFARI PARK PRESENTS TO PARLIAMENT…

A member of staff at West Midland Safari Park has had the honour of presenting to members of parliament, about the amazing work the Education Team do at the tourist attraction.

Chloe Walton-Stenson, Senior Education Officer, was invited to speak at the All-Party Parliamentary Group, on behalf of BIAZA (British and Irish Association of Zoos and Aquariums) and chaired by Labour MP, Sarah Champion.

Peers and MPs listened to how the Education Team at the Park, actively engage learners of different ages, why there is a need for age-diverse education within zoos, with the example of Chloe’s award-winning Amateur Zoologist Club.

Chloe’s award came from BIAZA for the Education Team’s Amateur Zoologist Club, which was set up in 2022, working with the Park’s local ‘University of the 3 rd Age’, providing members with chances to learn a variety of zoological topics and get closer to nature.

Chloe said, “Being invited to share the fantastic work we do as part of education at West Midland Safari Park, with members of parliament was an honour and a very exciting opportunity. Bringing conservation education to learners of all ages, but especially mature learners, is one of my favourite parts of my job role, so it was incredibly special to share this with a new audience. It is vitally important that zoos value everyone who wants to learn about biodiversity, as we can all play in part in protecting the natural world.”

Alongside Chloe, there were presentations from Noah’s Ark Zoo Farm on their fantastic work, improving accessibility at their site and Dr Jo Judge, CEO of BIAZA, lead discussions on behalf of the zoo members present.

Dr Jo Judge said, “ The extinction and climate crisis means it’s more important than ever our politicians are thinking about how to empower people of all ages to take action. Chloe did a fantastic job representing the work of good zoos and aquariums, to inspire people to take care of the natural world and then help them to take action to protect the planet. BIAZA members such as West Midland Safari Park are committed to creating a better world through conservation and education .”

As well as the Education Team’s involvement with mature learners, Chloe also talked about the Park’s commitment to supporting local schools and charities, and opportunities for the Park’s animal care students, who take part in courses onsite at the Park’s Safari Academy.

The All-Party Parliamentary Group was held at Portcullis House, a government office for Parliamentary staff, in London, on 5 December.

SAFARI PARK’S SANTA AND SKATING SPECTACLE UNVEILED…

West Midland Safari Park is pleased to announce that its popular Christmas event starts tomorrow and this year there is an exciting new feature – Safari Skating. 

From 24 November and running daily until Christmas Eve, guests will have the chance to see Santa in his magical grotto during the day, or on selected dates, visit Santa during the evening. 

Alongside seeing the big man himself, the Park is inviting guests to try out their skating skills on its brand-new Glice® rink, which is open until 7 January 2024.

This eco-friendly ice rink alternative is suitable for all the family and doesn’t require any water or energy, meaning it’s more sustainable (and not a soggy bottom in sight!). 

Ahead of opening, who better to test the new feature than Santa, who grabbed his Head Elf (and a stability aid), then was seen zooming around the rink and enjoying the frequent ‘snow’ flurries.

Head of Marketing, Rochelle Zare, said, “ Christmas is one of the best times of the year to visit West Midland Safari Park, and this year is no exception. After the tremendous amount of work that’s been put into this year’s event, the team here cannot wait to see the faces of families entering the Park, seeing the beautiful winter wonderland we’ve created, and experiencing our magical grotto and new Glice ® rink. ”

Guests looking for some extra festive fun, can choose to purchase a skating only ticket or add Safari Skating on to their Santa Safari or winter visit to the Park.

There will also be the opportunity to purchase some winter gifts or some festive food and drinks, at the new outlets next to the rink.

For the Christmas season, the Park has been magically transformed into a winter wonderland, with over 300 Christmas trees, new illuminated characters, lights, baubles, photo points and even thick layers of ‘snow’. 

Guests to the grotto will be greeted by Santa’s team of friendly elves who will magically transport families to the North Pole on Santa’s newly refurbished sleigh featuring a talking owl and enchanting northern lights.

Disembarking the sleigh, they will follow a path through a magical winter wonderland, busy elf workshop and reindeer stables, finally reaching the grotto to pay a visit to the big man himself. 

Children will receive a memento of their day by having a picture taken of themselves with Santa which they can then take home, alongside being able to choose their very own present from the elves’ workshop. 

Also included in the package is a visit to Mrs Claus’ Kitchen, where children can enjoy a drink and cookie, whilst adults are treated to a hot drink and festive treat. 

There will be a chance for children to write their letters to Santa and post them in his friendly talking postbox, with a chance of winning a family annual pass. 

Additionally, guests visiting this winter can add on a virtual reality sleigh ride – a magical 4D adventure to the North Pole, helping Santa to test out his sleigh before his big journey on Christmas Eve. 

PAW-SOME PUMPKIN PLAY FOR PARK’S BABIES…

Something spooky is in the air at West Midland Safari Park, as the animal keepers have been treating the Park’s newest cubs and pups to their own pumpkins.

For Sumatran tiger cub, Lestari, red panda cub, Lushan and meerkat pup, Lily, this is the first time they have experienced pumpkins and there were mixed reactions to the large, seasonal fruits!

Lushan and Lestari seemed to be very wary to start with, approaching the pumpkins with extreme caution and then retreating hastily, leaving their mothers to enjoy them instead.

Lily the meerkat pup however, had her paws straight on the prize, led by the rest of the mob, who were very excited to see this novel form of enrichment and frantically started to scratch and nibble at the tasty, orange flesh.

Katie McDonald, Research and Conservation Officer, explained, “ We use enrichment to allow our animals to exhibit natural behaviours. This might be to give the animals different foraging opportunities, or sometimes it exercises muscles they might not always use. It may also increase exploration of the environment by using interesting scent trails. 

“Novel objects such as pumpkins allow our animals to investigate something that looks, smells and feels different. Some species, like our meerkats can use their cognitive skills to find food inside them, whilst other animals such as our tigers, like to stalk and capture them! Enrichment is very important for our young, developing animals. They need varied environments to develop their movement and thinking skills, just like human babies, so it was great to see how each one reacted.”

For the red pandas, keepers hollowed out their pumpkin and filled it with bamboo, which was enjoyed by Lushan’s mum, Mei Lin, whereas the meerkats’ was filled with wriggly meal worms.

As the Park is currently themed with hundreds of pumpkins for their Spooky Spectacular Halloween event, any surplus are donated to the animals, so the tiger keepers also offered Lestari a complete, uncarved pumpkin.

Presented in this way was an instant hit and the four-month-old cub ‘stalked’ the pumpkin before pouncing on it and attacking it with her tiny claws, teeth and feet!

She was also seen fiercely protecting her precious plaything from her mum, Dourga, who was warned off with a few playful pats to the face.

Guests to the Park may spot pumpkins in some of the other animal habitats, on the safari and in the pedestrianised areas, some of which make up spooky photo points for guests to snap a picture.

During Spooky Spectacular (running until 5 November), guests can take part in a trail to win a tasty treat, enter a competition to win a Rhino Lodge stay, meet Patch the pumpkin-headed scarecrow, or take part in a brand-new ‘silly science show’ with new mascot, Mitzy Monster (from 28 October).

Lestari, Lushan and Lily can be seen in the walk-through areas of the Park and along with Spooky Spectacular activities, are included in the admission charge.

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From birmingham:.

Take the main Hagley Road to the Quinton Expressway A456 through Hagley and Blakedown following Safari Park signs through Kidderminster to Bewdley.  

From Wolverhampton:

Take the A449 to Kidderminster. Take the A456 to Bewdley. From the North: Take the M6 South, leave on exit 8 and join the M5. Take the M5 to exit 3 and follow the A456 through Kidderminster to Bewdley.  

From the South: 

Take the M5 North, leave on exit 6 and follow the A449 to Kidderminster. Take the A456 to Bewdley

WORK STARTED ON SAFARI PARK’S SECOND PHASE OF LUXURY LODGES…

Work has started at West Midland Safari Park for their second phase of luxury accommodation, including overnight stays with giraffes and white rhinos.

Following planning being granted last week, the Park can now go ahead with building eight two-storey lodges, integrated into the white rhino and giraffe habitats, giving guests a truly unforgettable and immersive experience.

The white rhino lodges will sleep four people and will be the only experience of its kind in the UK. The ground floor will provide an open-plan living space with a balcony offering ground-level views of the rhinos. Two bedrooms and a bathroom will be located on the first floor, along with a balcony providing panoramic views of the rhinos and Safari.

In the giraffe lodges, guests will be able to come eye-to-eye with the Park’s charismatic tower of eight giraffes from the balcony on the first floor, which is where the living room, kitchenette and dining room are situated. A bathroom and two bedrooms will be downstairs, providing accommodation for four people.

The introduction of the new lodges also enables the Park to update and improve the habitats of the animals, giving them 24-hour access to both their indoor and outdoor environments.

Managing Director, Chris Kelly said, “ We’re thrilled that planning has been granted for the next stage of our development. This will see new habitats, housing and facilities being built for our giraffes and white rhinos, enabling our brilliant team of wildlife keepers to continue the high standard of care they provide for our animals.

“Alongside the new animal facilities, we will be installing eight new lodges, four of which will offer spectacular views of the white rhinos, with the other half bringing you face-to-face with our beautiful giraffes, from the second-storey balconies. 

“We’re hoping that we have the same guest reaction for the new lodges as we had for our elephant and cheetah lodges and our Red Panda Cottages, which has been outstanding. We look forward to releasing more information on booking and an opening date, later in the year.”

White rhino and Rothschild’s giraffe are classified as “Near Threatened” by the IUCN (International Union for the Conservation of Nature), with both species facing threats in the wild such as poaching and habitat loss.

The Park’s white rhino and Rothschild’s giraffe are both part of an EEP (European Endangered Species Programme), a breeding programme, supporting the conservation of their wild counterparts by creating a reserve population. The new facilities will enable the Park to continue their important work with the EEP.

As well as the new accommodation and habitats for the animals, the Park will also be installing pathways so that day guests can go to see the giraffes and African elephants on foot – a first for the Park in its 44-year history. These will be accessible from the Park’s current walk-through areas.

The new lodges will be integrated into the four-mile Safari and will sit alongside the elephant and cheetah lodges which opened earlier this year and quickly sold out. More recently, the Park opened two Red Panda Cottages, which still have some dates available for 2022.

Bookings for the new lodges will hopefully be available at the end of the year, but guests can book the Red Panda Cottages and find further information on the Safari Lodges website: www.safari-lodges.co.uk .

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West Midlands Safari Park

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West Midlands Safari Park - All You Need to Know BEFORE You Go (2024)

WHO WE  ARE

West Midlands Safari Parks is a fantastic, award-winning visitor attraction, located in the heart of England. Our mission is to bring people together to create unique wildlife experiences that exhilarate, educate and leave memories to last a lifetime. 

We’re home to a variety of all-weather attractions, including four miles of drive-through safari, a thrilling dinosaur exhibit and a theme park. 

Currently, over 100 different species call the Park home, and can be seen either in the comfort of a car on the Safari, or on foot in the walk-through exhibits. 

In summer 2021, the Park introduced Safari Lodges – luxury accommodation, allowing guests to stay overnight for the first time. There are currently Lodges overlooking elephants, cheetahs, giraffes, rhinos, tigers, lions and red pandas. 

• 2017 - Coach Friendly Visitor Attraction - Coach Tourism Awards
• 2017 - Best Animal or Sea Life Attraction - Group Travel Awards
• 2018 - Best Animal Attraction in the Midlands - Day Out With The Kids
• 2019 - Best Animal Attraction Nationwide - Day Out With The Kids
• 2019 - Best Animal or Sea Life Attraction - Group Travel Awards
• 2022 - Large Visitor Attraction of the Year - Visit Worcestershire Awards
• 2022 - Best Wildlife Attraction - School Travel Awards
• 2023 - Best Wildlife Attraction - School Travel Awards
• 2023 - Travellers' Choice Award (Safari Lodges) - Tripadvisor

OUR CHARITY PARTNERS

We have set up partnerships with five conservation NGOs, linked to some of our most iconic animals. We support their on-the-ground activities in the areas where the wild relatives of our animals live, donating to them quarterly:

- Global Penguin Society - WildCats Conservation Alliance  - Save The Rhino International -The Mali Elephant Project - Lemur Conservation Association (AEECL)  

Convious brings eCommerce solution to West Midland Safari Park

Words:  Charlotte Coates

| 2 min read

New partnership will enhance operations and improve the guest experience at UK park

Convious, a  leading eCommerce platform for the leisure industry , has announced that has entered into a three-year partnership with West Midland Safari Park (WMSP), part of the Looping Group. The company will help this popular UK attraction to streamline all aspects of its eCommerce and attraction operations across the park.

WMSP is home to more than 165 species of exotic animals and is well-known for its work in wildlife conservation. It works together with other zoos as well as universities and national and international conversation organisations. It also offers seasonal events and an adventure theme park.

Simplifying operations and boosting performance

Thanks to this new multi-year deal with Convious, WMSP will benefit from a fully integrated eCommerce, crowd control and guest experience platform. This will be rolled out park-wide in order to simplify operations and boost performance. The solution includes ticketing, finance, and guest experience features, meaning that the operator has complete real-time insights and control through one cloud-based platform.

Initially, the park will use the data-driven AI solution to focus on driving better online conversion rates and to simplify the guest purchase experience during and after their visit. It will also bring in dynamic pricing.

“We now operate in an increasingly digitised world so ensuring continuity between the online and offline guest experiences is essential,” says Andy Povey , managing director UK & Ireland at Convious.

“Our intelligent AI-driven platform allows destinations to take this one step further and fully personalise the guest journey. By recognising where people are in the visitor cycle, operators can connect with their guests from that very first interaction, enhance the experience by streamlining the process, increase conversion rates and offer intelligent upsells by truly understanding the requirements of guests at a given time.”

Improving the guest experience

Vikki Green , head of marketing at West Midland Safari Park adds:

“We are always looking at ways to enhance the guest experience and the tangible, personalised and data-driven insights that we get through the Convious platform will help us to do that. By better understanding our visitors, we can respond to ever-changing guest expectations and make everyone feel valued, whether that’s through online interactions or in person during their visit.

“We’re really looking forward to bringing the Convious tools to our visitors so they can have the best possible customer experience.”

Last month, Convious announced that it had reached 500,000 downloads of its ‘Tap’ app , the industry software that gives a seamless and linked mobile experience to improve the guest experience before, during, and after their visit.

• Ticketing systems
• Theme park suppliers
• UK Experience
• Visitor experience

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West Midland Safari Park

"West Midland Safari & Leisure Park is an award-winning attraction, located in the heart of Worcestershire. It is home to a variety of all-weather attractions, including a four-mile Safari Drive-through, Adventure Theme Park and walk-through exhibits."

Contact details

Spring Grove Rd Bewdley West Midlands DY12 1LF United Kingdom

https://www.wmsp.co.uk/accessibility/

[email protected]

https://app.accesscard.online/apply/wmsafari/

Access Card notes

Access Cards with '+1' symbol accepted as proof for a free essential companion ticket.

A free registration is available at this venue as an alternative to an Access Card. Please use the link below to begin your application. Please note, if you already have an Access Card, you don't need to apply again. Simply provide your name and Access Card ID number to the venue. Click here to start your registration

Access guidance

• When purchasing your wristbands to use the rides in the Adventure Theme Park, please don't hesitate to mention you have a carer with you. Carers can access the rides for free on a one-to-one basis if proof of disability can be provided. Additionally, if a person struggles with queues, they are allowed to queue at the exit of the ride. Please mention this to the member of staff at the Wristband Office and they will provide you with a sticker. This sticker then needs to be presented to the Ride Operator at each of the rides you wish to use.
• The natural contours of the land mean that some areas have differing gradients. However, these have been minimised where possible. All our enclosures are accessible by tarmac or hard surface walkways with wheelchair access. Available at our Information Point are a limited amount of manual wheelchairs. These can be hired for free, but they must be pre-booked. A driving licence or similar will be required as a returnable safety deposit. Our staff members are very willing to accommodate all our guests and are happy to deliver the wheelchairs to the car park area.
• Disabled access toilets are located in the main car park area, Dino Diner, Treetops Pavilion, Cellarz, the Discovery Trail and Adventure Theme Park area. All toilets have level access for wheelchairs, lever arm taps to low basins and handrails. Toilets in Dino Diner, Treetops Pavilion and Adventure Theme Park area also have an emergency pull cord. Adult changing facilities are available in the main car park toilet block. This is a 12m2 Changing Places approved Adult Changing Room with an adjustable changing table, WC and fixed washbasin. Unfortunately, there is no shower facility. The room is fitted with an XY track system and powered hoist with a Standard 2 point spreader bar – no harnesses are provided. This facility will require a RADAR key. The Disabled Toilets do not require a RADAR key.
• Guide and hearing dogs can accompany their owners through the pedestrianised areas. Unfortunately, they are not allowed in the Safari Drive-through for safety reasons and would constitute a breach of Zoo Licensing Regulations. On some occasions, it may possible to leave assistance dogs at Reception for the duration of the tour of the Safari. If not, kennels are available a short distance from Reception.
• Access Cards with +1 accepted as proof for a free essential companion ticket.
• We currently offer free on-site parking and 41 dedicated spaces for wheelchair users located adjacent to the entrance to the Lost City Plaza. This parking area is on a tarmac surface and on a slight decline towards the Lost City Plaza entrance. A valid Blue Badge must be displayed at all times, although special arrangements can be made for guests who do not have a Blue Badge and still need priority parking. Please advise a member of staff on arrival.

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Harrison Carloss unleashes a wild new rebrand for West Midlands Safari Park

Strategic marketing agency, Harrison Carloss, has released a wild new rebrand for West Midlands Safari Park , an award-winning visitor attraction located in the heart of England. After a competitive pitch, Harrison Carloss was delighted to be chosen by park management and its owner, The Looping Group , to undertake the branding project for this iconic UK attraction.

After celebrating its 50 th year in 2023, the project came about as part of a wider move to modernise and redefine the West Midlands Safari Park brand that is intended to reflect ambitious future plans. With the recent addition of the luxury Safari Lodges, there are exciting plans to continue to develop the park and offer visitors a truly memorable experience that will last a lifetime.  

The rebrand project included a breadth of work, including workshops, customer research, concept development, brand guidelines and application. Included in the new brand identity is ‘Gerald’, born from one of the park’s most recognisable and unforgettable animals, the giraffe.

Harrison Carloss have created the brand using a playful font, recognisable icon and an earthy palette, to give the brand a real sense of adventure and fun that guests would expect to experience at West Midlands Safari Park.

With 50 years of heritage behind it, the park is home to a variety of all-weather attractions, including four miles of drive-through safari, a large dinosaur exhibit and a theme park. But in having seen so much change over those 50 years, the park felt that now was the right time to overhaul the brand.

Head of Marketing at the park, Rochelle Zare, said, “ We have grown so much as a business, especially in the last four years, so we felt that we needed a new logo and brand identity, that can grow with us into the future.

“After thorough research, in which we invited feedback from various stakeholders, guests and prospective customers, we gained valuable insight into why people love our brand and why guests want to visit. This proved that we have one of the best, immersive animal experiences in the country, so we wanted our new brand identity to reflect that, hence the addition of a giraffe icon. We hope all of our guests love it as much as we do.”

West Midlands Safari Park officially announced the rebrand last week, with the brand rollout planned over the coming weeks.

“ It was an incredible opportunity for the team at Harrison Carloss to get their teeth into rebranding such an iconic UK attraction, ” commented Adam Mobley, Managing Director at Harrison Carloss.

“Preserving the recognition earned by the brand over its 50-year history was paramount. The team worked incredibly hard to retain and enhance the current brand identity throughout the process by creating a more modern and approachable brand; leaning into the fact that West Midlands Safari Park offers an unrivalled experience to get up close and personal with the animals. The final brand is underpinned by the findings from the strategy workshops and customer research, to help more accurately reflect the memorable experiences that guests experience when visiting the park.”

“West Midlands Safari Park is a truly fantastic and totally unique visitor attraction and it’s a genuine thrill for all of us to have the opportunity to enhance the brand’s reputation.”

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