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Wta ends 12-year title sponsor search with ‘landmark’ hologic deal, where do player clothes go charity, friends, and some lucky goodwill stores, serena williams open to owning wnba team, calls women’s sport “overly safe bet”, zheng qinwen wins in stuttgart, picks up lancôme deal alongside world no. 1 iga swiatek, stefanos tsitsipas surpasses 30 million dollars in career prize money after winning monte carlo, more singles stars in doubles atp to debut trial in madrid enticing singles players to join forces, atp tour to trial changes for doubles tennis: faster matches, easier entry for singles players, jannik sinner surpasses 20 million dollars in career prize money after winning miami open, dana mathewson says historic miami open invitational is “the next chapter for wheelchair tennis”, the atp tour's 2025 calendar includes expanded events in canada and cincinnati, wta ends 12-year title sponsor search with ‘landmark’ hologic deal, interview: elina svitolina, after her emotional win in monterrey.

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Mar 3, 2022

WTA inks largest global sponsorship in history with Hologic

The WTA announced Thursday a partnership with Hologic, who will become the title sponsor for the Tour. It’s the largest global sponsorship in WTA history and the first worldwide sponsorship for Hologic.

A groundbreaking partnership built on shared passion and purpose to champion every woman, every day, everywhere. @Hologic | #HOLOGICxWTATOUR pic.twitter.com/chvcRe973j — wta (@WTA) March 3, 2022

A multi-year partnership, it aims to “achieve significant progress through a shared vision of greater wellness and equality for women.”

“Hologic and the WTA come together with a collective purpose as pioneering advocates for women,” said Hologic Chairman, President, and CEO Steve MacMillan. “We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”

According to a release, the two entities are aligned on the growth of women’s tennis and the “strong brand values the WTA embodies.” As part of the partnership, Hologic will be integrated across all of the WTA’s platforms, including net signage at all tournaments and virtual advertising at WTA 1000 and 500 events. The official partner of the WTA, Hologic is now the founding partner of Hologic WTA Labs, which will focus on health innovation and research-based projects centered around female athletes.

“From the start, we knew Hologic was the right partner,” said WTA President Micky Lawler. “As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”

“As a professional athlete who relies on my health to perform at the highest level, I’m excited that Hologic has partnered with the WTA,” said Ashleigh Barty, WTA World No. 1. “Hologic’s initiative to invest in women’s tennis shows its commitment to women’s health and women’s sport. I look forward to playing on the Hologic WTA Tour and the impact this partnership will generate for women globally.”

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May 1, 2024

USWNT Vet Carli Lloyd Announces Pregnancy After ‘Rollercoaster’ IVF Journey

Longtime USWNT fixture Carli Lloyd took to Instagram Wednesday morning to announce that she’s pregnant with her first child. 

"Baby Hollins coming in October 2024!" she wrote. The caption framed a collaged image of baby clothes, an ultrasound photo, and syringes indicating what she described as a "rollercoaster" fertility journey.

View this post on Instagram A post shared by Just Women’s Sports (@justwomenssports)

In a Women’s Health story published in tandem with Lloyd’s post, the Fox Sports analyst and correspondent opened up about her struggles with infertility and the lengthy IVF treatments she kept hidden from the public eye.

"Soccer taught me how to work hard, persevere, be resilient, and never give up. I would do whatever it took to prepare, and usually when I prepared, I got results," Lloyd told Women’s Health’s Amanda Lucci. "But I found out that I didn’t know much about this world. I was very naive to think that we wouldn’t have any issues getting pregnant. And so it began."

Lloyd went on to discuss her road to pregnancy in great detail, sharing the highs and lows of the process and expressing gratitude for the care and support her family and medical team provided along the way. She rounded out the piece with a nod toward others navigating the same challenges, encouraging people to share their own pregnancy journeys, painful as they may be.

"My story is currently a happy one, but I know there are other women who are facing challenges in their pregnancy journey. I see you and I understand your pain," she said. "My hope is that more and more women will speak up about this topic, because their stories helped me. I also wish for more resources, funding, and education around fertility treatments. There is much to be done, and I hope I can play a role in helping."

The 41-year-old New Jersey native retired from professional soccer in 2021, closing out her decorated career with 316 international appearances, the second-most in USWNT history, in addition to 134 international goals. A legend on the field, Lloyd walked away from the game with two World Cups, two Olympic gold medals, and two FIFA Player of the Year awards.

Project ACL addresses injury epidemic in women’s football

On Tuesday, FIFPRO announced the launch of Project ACL , a three-year research initiative designed to address a steep uptick in ACL injuries across women's professional football.

Project ACL is a joint venture between FIFPRO, England’s Professional Footballers’ Association (PFA), Nike, and Leeds Beckett University. While the central case study will focus on England’s top-flight Women's Super League, the findings will be distributed around the world.

ACL tears are between two- and six-times more likely to occur in women footballers than men, according to The Guardian . And with both domestic and international programming on the rise for the women’s game, we’ve seen some of the sport's biggest names moved to the season-ending injury list with ACL-related knocks.

Soccer superstars like Vivianne Miedema, Beth Mead, Catarina Macario, Marta, and England captain Leah Williamson have all struggled with their ACLs in recent years, though all have since returned to the field. In January, Chelsea and Australia forward Sam Kerr was herself sidelined with the injury, kicking off a year of similar cases across women’s professional leagues. And just yesterday, the Spirit announced defender Anna Heilferty would miss the rest of the NWSL season with a torn ACL. The news comes less than two weeks after Bay FC captain Alex Loera went down with the same injury. 

Project ACL will closely study players in the WSL, monitoring travel, training, and recovery practices to look for trends that could be used to prevent the injury in the future. Availability of sports science and medical resources within individual clubs will be taken into account throughout the process.

ACL injuries in women's football have long outpaced the same injury in the men's game, but resources for specialized prevention and treatment still lag behind. Investment in achieving a deeper, more specialized understanding of the problem should hopefully alleviate the issue both on and off the field.

Apr 30, 2024

USC enters superteam era with transfer portal gains 

With recent transfers Talia von Oelhoffen and Kiki Iriafen joining first-team All-American JuJu Watkins and the nation’s No. 1 recruiting class at USC next season, the Trojans look to transition from an up-and-coming squad to a legitimate title contender. 

Former Oregon State graduate student von Oelhoffen is the latest collegiate talent to commit to the program, announcing her transfer Monday via ESPN . She follows ex-Stanford leading-scorer Iriafen in the jump to the pair’s one-time Pac-12 rival.

The 5-foot-11 Washington native was a two-time All-Pac-12 guard during her time at Oregon State. But after the recent dissolution of the Pac-12 , the Corvallis side found themselves without a permanent home conference going forward. Many big name players opted to take their skill elsewhere as a result, with von Oelhoffen’s fellow ex-Beaver Raegan Beers announcing her own departure to Oklahoma on Monday.

According to DraftKings , USC is now tied with UConn for the second-best betting odds to win the 2025 NCAA women’s tournament. Dawn Staley’s tested South Carolina side, poised for a repeat performance, holds down the number one spot.

Last year, LSU loaded up in the transfer portal after beating Iowa to win the 2023 national championship. The Tigers were clear favorites coming into the 2023-24 season, but were bounced in the Elite Eight by Caitlin Clark’s Hawkeyes. Shortly thereafter, star transfer Hailey Van Lith opted to transfer a second time, this time signing with TCU. 

Yet while history proves that an excess of star power doesn’t always translate to on-court chemistry, on paper, USC sure looks ready to hold their own — in 2025 and beyond.

U.S., Mexico drop bid to host 2027 Women’s World Cup 

The United States and Mexico have withdrawn their joint bid to host the 2027 Women’s World Cup, per a Monday afternoon release from U.S. Soccer and the Mexican Football Federation.

According to the statement , they will instead focus on developing a "more equitable" bid for the 2031 tournament, with the ultimate goal of "eliminating investment disparities" between the men’s and women’s tournaments.

The federations went on to cite the upcoming 2026 Men’s World Cup in the U.S., Canada, and Mexico as an opportunity to build support for local infrastructure, improve audience engagement, and scale up media and partnership deals in preparation to "host a record-breaking tournament in 2031."

"Hosting a World Cup tournament is a huge undertaking — and having additional time to prepare allows us to maximize its impact across the globe," said U.S. Soccer President Cindy Parlow Cone. "Shifting our bid will enable us to host a record-breaking Women’s World Cup in 2031 that will help to grow and raise the level of the women’s game both here at home as well as across the globe."

The decision leaves just Brazil and a joint bid from Belgium, Germany, and the Netherlands in the running for the 2027 host spot. Brazil — the rumored frontrunner — has never hosted a Women’s World Cup, while Germany hosted the 2011 tournament as a solo venture. 

Furthermore, this postponement doesn’t mean the U.S. is a shoo-in for 2031, as it's been previously reported that 2022 UEFA Women's EURO host England is considering their own Women's World Cup bid. FIFA is scheduled to confirm the winning bid after the FIFA Congress votes on May 17th.

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U.S., Mexico drop bid to host 2027 Women's World Cup 

NCAA breakout star Kiki Iriafen confirms transfer to USC

WNBA icon Candace Parker retires

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Hologic partners with the wta tour in landmark title sponsorship.

• In Women's Health
• Wed, 16 Mar 2022

As a global leader in women’s health and medical technology, Hologic will amplify a shared vision for women’s wellbeing and equality

Hologic designated as WTA’s official health partner and equality champion

The WTA and Hologic has jointly announced a landmark partnership introducing Hologic as the global title sponsor of the WTA Tour.

The multi-year alliance, the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to achieve significant progress through a shared vision of greater wellness and equality for women. The groundbreaking partnership allows both organizations to rally around their collective mission to champion women while modernizing their respective industries of healthcare and sports.

As one of the world’s top medical technology innovators, Hologic focuses primarily on improving women’s health and wellbeing. That includes industry-leading products in every category of its business: diagnostics, imaging systems, and surgical devices. Hologic’s areas of emphasis include state-of-the-art preventive care, reducing disparities in healthcare access and education, and unique research that helps countries worldwide better prioritize women’s health.

“Hologic and the WTA come together with a collective purpose as pioneering advocates for women,” said Hologic Chairman, President, and CEO Steve MacMillan. “We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”

Hologic’s sponsorship also affirms the continued growth of women’s tennis and the strong brand values the WTA embodies. “From the start, we knew Hologic was the right partner,” said WTA President Micky Lawler. “As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”

“As a professional athlete who relies on my health to perform at the highest level, I’m excited that Hologic has partnered with the WTA,” said Ashleigh Barty, WTA World No. 1. “Hologic’s initiative to invest in women’s tennis shows its commitment to women’s health and women’s sport. I look forward to playing on the Hologic WTA Tour and the impact this partnership will generate for women globally.”

Hologic will be integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the official health partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes. Hologic and the WTA plan to announce more joint activities in the coming months.

The new partners also will emphasize the importance of preventive care through the annual Well Woman medical visit. To learn more about the Well Woman exam, visit  ScreeningsForHer.com .

For more Women's Health news Click Here

Source: Hologic

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Hologic Partners With The WTA Tour In Landmark Title Sponsorship

HOLOGIC PARTNERS WITH THE WTA TOUR IN LANDMARK TITLE SPONSORSHIP

As a global leader in women’s health and medical technology, Hologic will amplify a shared vision for women’s wellbeing and equality Hologic designated as WTA’s official health partner and equality champion

ST PETERSBURG, FL, USA – The WTA and Hologic today jointly announced a landmark partnership introducing Hologic as the global title sponsor of the WTA Tour.

The multi-year alliance, the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to achieve significant progress through a shared vision of greater wellness and equality for women. The groundbreaking partnership allows both organizations to rally around their collective mission to champion women while modernizing their respective industries of healthcare and sports.

As one of the world’s top medical technology innovators, Hologic focuses primarily on improving women’s health and wellbeing. That includes industry-leading products in every category of its business: diagnostics, imaging systems, and surgical devices. Hologic’s areas of emphasis include state-of-the-art preventive care, reducing disparities in healthcare access and education, and unique research that helps countries worldwide better prioritize women’s health.

“Hologic and the WTA come together with a collective purpose as pioneering advocates for women,” said Hologic Chairman, President, and CEO Steve MacMillan. “We are proud to stand with the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to jointly raise the profile of women even higher and to share the importance of early detection and treatment with women across the world.”

Hologic’s sponsorship also affirms the continued growth of women’s tennis and the strong brand values the WTA embodies. “From the start, we knew Hologic was the right partner,” said WTA President Micky Lawler. “As we embark on a new era of women breaking barriers and understanding how imperative our health is to reach our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on the passion we both share for women’s equality around the world, I look forward to the meaningful change this partnership will spark for our athletes, sport, and fans.”

“As a professional athlete who relies on my health to perform at the highest level, I’m excited that Hologic has partnered with the WTA,” said Ashleigh Barty, WTA World No. 1. “Hologic’s initiative to invest in women’s tennis shows its commitment to women’s health and women’s sport. I look forward to playing on the Hologic WTA Tour and the impact this partnership will generate for women globally.”

Hologic will be integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the official health partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes. Hologic and the WTA plan to announce more joint activities in the coming months.

The new partners also will emphasize the importance of preventive care through the annual Well Woman medical visit. To learn more about the Well Woman exam, visit ScreeningsForHer.com.

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Women’s Tennis Association (WTA) Sponsors

Following are the partners and suppliers of the main organising body of women’s professional tennis — the Women’s Tennis Association (WTA).

Also read: ATP Tour Sponsors

Title Partner

In March 2022, medical technology innovator Hologic signed a multi-year deal with the WTA, becoming the Global Title Sponsor of the WTA Tour in the process.

As per the deal, Hologic has been integrated across all WTA platforms, including net signage at all WTA tournaments and virtual advertising across WTA 1000 and 500 events. 

Also read: WTA Tour and Stats Perform extend partnership

Global Partners

Morgan stanley.

Investment management and financial services firm Morgan Stanley inked a multi-year deal with the WTA in March 2023, coming on board as a Global Partner.

Morgan Stanley is also an Exclusive Presenting Partner of the WTA’s “Come Play” initiative, which aims to use tennis to positively impact communities and encourages girls of all ages and abilities to lead healthy and productive lives both on and off the court. As part of the “Come Play” project, WTA Players, alumni and coaches participate in tennis clinics and activities to help grow the next generation of leaders.

Morgan Stanley supports financial literacy and planning resources for the players, with content series and branding presence at select WTA events also part of the agreement. 

The WTA and SAP Business Technology Platform joined forces in August 2023, the latter coming on board as a Global Partner.

As per the deal, the WTA uses SAP’s BT Platform to “orchestrate the league’s data into a central system which will manage one integrated, consistent, and dependable source of reporting, analysis, and insight”.

Human performance firm WHOOP signed up as a Global Partner and the Official Fitness Wearable of the WTA in November 2021 on a multi-year deal.

As per the deal, WHOOP’s wearable technology has gone on to become the first of its kind to be used in-match by the WTA. WHOOP has also integrated real-time player data into broadcasts while also working on fan experiences activities. 

Modern Health

Mental health platform Modern Health was announced as a Global Partner and the Official Mental Health Partner of the WTA in March 2022.

As per the deal, Modern Health works towards destigmatising mental health care while also providing a support network through its partnership with the WTA. 

Global Suppliers

Cross-border payments platform Corpay has been a partner of the WTA since August 2022, working towards “empowering the WTA to fully support its players, even in the face of major, global disruptions”.

Tennis Warehouse (TW)

Tennis Warehouse (TW) has been a long-time partner of the WTA, the two having first joined hands together in December 2019.

As per the deal, the two work together to help local communities during various WTA tour stops. 

USANA Health Services and the WTA have been long-standing partners since 2006. USANA serves as the Official Health Supplement Supplier of the WTA, gaining prominent marketing, digital and social media branding rights in the process. 

Authorised Gaming Operator

In August 2021, FanDuel was announced as an Authorised Gaming Operator of the WTA in North, South and Central America, providing video highlights of the WTA Tour on its digital platforms and sportsbooks in accordance with the agreement.

In July 2023 the partnership was extended and FanDuel also promotes safe and responsible gaming along with “the availability of prevention, treatment and recovery resources”.

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ATP, WTA and ITF sponsors

The Association of Tennis Professionals (ATP), the Women’s Tennis Association (WTA) and the International Tennis Federation (ITF) are the governing bodies in professional tennis. They focus on different parts of the tennis market and control their own business and thus their sponsorship deals.

We take a look at the ATP, WTA and ITF sponsors – as listed on the governing bodies’ websites – first by comparing them and then by listing the partners of all three organisations.

ITF has the most partners

The ITF has the most partners with 13. The ATP follows with 11, while the WTA has 10 partners listed on their website.

In the past the ATP often had the most partners. Given the appeal of the men’s tour with stars like Roger Federer , Rafael Nadal and Novak Djokovic and younger stars, the ATP is in a great position to make sponsorship deals.

The women’s game is still slightly lacking when it comes to general appeal. Making it harder to attract sponsors. However, the WTA and women’s tennis is one of the, if not the, biggest women sport around and it keeps developing. This gives the WTA an advantage over other sports.

The ITF has a good position due to ‘owning’ the four Grand Slams , the Davis Cup and Fed Cup, wheelchair tennis and its developmental role in the game. However, the organisation is less visible than the ATP and WTA to fans. This could make it harder to attract sponsors. By implementing several changes, such as the new Davis Cup format, the ITF has chosen a new course, during which it has also attracted new sponsors.

32 different companies

32 different companies have official partnerships with at least one of the three governing bodies in tennis. E-commerce company Tennis-Point has a partnership with both the ATP and ITF. While competitor Tennis Warehouse partners the women’s tour. In addition to Tennis-Point, Topcourt also sponsors two tennis organisations. The online education platform where you can learn tennis skills from professional tennis players and coaches partners with both the ATP and WTA.

E-commerce and financial companies are popular

When the brands are categorised based on industry, you can roughly divide them into 21 different industries. E-commerce companies are a popular partner of the ATP, WTA and ITF with three companies (four partnerships) active in that industry. There are also four financial services companies sponsoring the three governing bodies.

Information technology and health related companies also seem to make an interesting partner. Each governing body partners with a provider of information technology, but all with a different one (ATP – Infosys, WTA – SAP and ITF – NEC).

ATP lists 11 sponsors

The ATP has 11 sponsors. Noticeable is the different levels of sponsorship, with Emirates as Premier Partner the highest. In 2022, the men’s tour added online trading company Pepperstone as Platinum partner and included in the deal were naming rights for the ATP Live Ranking.

The ATP also has two Golden partners, one Silver Partner and four Official Suppliers. In addition, they have an Official Racket Sports Products Retailer and Official Tennis Club.

ATP sponsors

10 wta sponsors, including a gaming operator.

The WTA lists 10 partners on its website and like the ATP, uses different sponsorship tiers. In 2022, it added medical technology company Hologic as title partner. Something the women’s tour did not have since their $14.7 million per year deal with Sony Ericsson ended in 2010. The current deal is said to be the largest in the WTA’s history.

In addition, the WTA has four Global Partners, four Global Suppliers and one Authorised Gaming Operator. It is the only governing body associated with a gaming/betting company.

WTA sponsors

13 itf sponsors, 2 foundations.

At the moment the ITF has the highest amount of partners with 13, of which four companies have their headquarters in the USA and three in Japan. They also partner with two different foundations.

ITF sponsors

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Tennis’ Grand Slams premium tour plan: More money, equal pay, fewer tournaments

After months of playing shots off the back foot, the four Grand Slam tournaments have gone on the offensive in the battle for the future of tennis . 

In meetings with representatives of the men’s ATP and women’s WTA tours last week in London, and with players and agents this week in Madrid, leaders of the Grand Slams have presented their strongest plan yet to reform the current structure of professional tennis . It consists of a premium tour anchored in the four Grand Slams and more top-level combined events, featuring the best players from the ATP and WTA circuits.

According to a person briefed on the proposal from the Grand Slams and the ensuing meetings, who spoke on condition of anonymity to protect relationships, the details include the following:

• Doubling the prize money for the top 300 men.
• ⁠Almost quadrupling the prize money for the top 300 women.
• Using a portion of their own media rights to finance these changes.
• Equal pay , from inception, for men and women at all the events on the premium tour, instead of making women wait until 2027 to receive the same pay as men at some of the biggest tournaments.
• A schedule that includes the four Grand Slams, plus 10 other mixed top-level tournaments, with locations and dates to be determined, and a team event.
• The tour would end in time to allow for an off-season of six to eight weeks.

The plan would capitalize on the lucrative media rights of the Australian, French and U.S. Opens, alongside Wimbledon, and those of the other top Masters tournaments, to create a premium tour — various versions of which have been at the core of their previous proposals, but with little meat on the bones beyond that. ESPN’s 11-year-deal for the U.S. Open is worth almost $800 million (£647.7m), and it is estimated that media rights account for over half of the annual revenue for the All England Tennis Club, which stages Wimbledon, year in, year out.

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The Slams say the plans will vastly increase pay for men and women more quickly than the ATP and WTA can achieve, focus the season around 15 events in a premium tour and extend an off-season that has shrunk to just a few weeks for the top players.

Leaders of the Grand Slams and the tours were not immediately available for comment. 

How to fix tennis

Leaders of the ATP and the WTA, who have long viewed the collective plan from Wimbledon and the U.S., French and Australian Opens as a threat to their relevance and perhaps their existence, are not enthusiastic about this latest idea, according to the person briefed on the plan and the meetings.

Discussions between the tours and the Grand Slams have become less fraught in recent weeks, according to reporting from the BBC . While one official recently described “productive discussions” among the parties of late, this latest move could jeopardize any hint of detente that may have started to develop in the past few months.

It shows that even as the tours moved to firm up their control of the sport, the Grand Slams continued to work toward wresting it from them, something they have been pushing for since last summer.

The leaders of the two tours have long sought guarantees that they will have significant roles in governing the sport, and this iteration of a premium tour would relegate most of their tournaments to a lesser status which top players would have much less incentive to participate in. 

Now, the tours’ lack of enthusiasm might be moot, because by bringing the players into the discussion for the first time, the Grand Slams are playing a significant card.

It is their strongest move yet to curry favor with the people who have proven time and again to hold the most power in tennis — the stars of the sport, who attract the fans to buy tickets and to watch the matches at home.

They are now promising to give those players many of the things they have been seeking for years, including accelerating the closing of the gap in prize money that endures at several mixed 1000-level events and, overall, including greater financial rewards for a less demanding schedule than the current 11-month slog that incentivizes players to risk their health and wellbeing by playing in as many tournaments as possible.

The Grand Slams’ leaders have pushed for months to use existing 250 and 500-level tournaments to create a qualifying tour for players outside roughly the top 100. Top players could potentially participate in those events but not earn rankings points from them.

Most importantly, to help finance this premium tour, the Grand Slams have committed for the first time to include a portion of their media and sponsorship rights, which are the most expensive in the sport and that they have long kept largely for themselves.

For months, the Grand Slams had held back on such a commitment as they negotiated among themselves about how much of their resources they wanted to invest in an effort that would make them major financial partners in the future of the professional level of tennis, rather than independent entities that hold annual competitions — even if they are the sport’s biggest annual competitions of all.

However, during the past year, the tours have made a series of moves that the Grand Slams have viewed as a threat to their primacy, including potentially disrupting a schedule that climaxes four times a year with the Grand Slams.

Leaders of the organizations that control the Grand Slams have decided that the only way to ensure that they maintain their strength is through further investment in the overall management of the sport.

In meetings, and in a presentation at the BNP Paribas Open in Indian Wells, California, in March, top tennis leaders were still waiting for a premium tour plan that the Grand Slams had purportedly been fleshing out for months — to the extent that the proposed presentation had slipped from last November, at the ATP Finals in the Italian city of Turin. Four months later, no framework for the integration of media rights and other commercial partnerships was in place.

Now, another month on, the Slams have made their move.

The latest move comes after Andrea Gaudenzi, the leader of the ATP, pushed for the tours to invest in a plan that would bring in roughly $1billion of investment in tennis from Saudi Arabia . Most of that money would come from the sale of a new tournament, a 10th Masters 1000 event. 

A bid process for the event is ongoing, also involving Dubai and Abu Dhabi in the United Arab Emirates, fellow Gulf state Qatar’s capital Doha and Australia, with most people involved in the process expecting the Saudis to prevail, adding the tournament to its three-year deals for the season-ending WTA Tour Finals in Riyadh, in November, and for the Next Gen Finals the following month.

Inside Saudi Arabia’s growing influence in sport

• Why the country bought into Premier League soccer
• Golf, F1 and cycling… why they are buying sport
• The 2034 World Cup and what it means

While a portion of the infusion of cash from Saudi Arabia would eventually filter down to the players, it comes with costs to the schedule that players already say is far too long, including adding another top-level, mandatory tournament, possibly at the very start of the calendar after the already-shrunken off-season. It’s also not yet clear what opportunities for additional growth would be available after the money from the additional tournament is spent.

The Grand Slams are operating on the principle that, in contrast, a premium tour that can pool its media rights and sell them as a singular, elite, exclusive package to sponsors and media companies — in the fashion of Formula 1 — could bring to the market the kind of focused tennis product that the fractured sport has been trying in vain to come up with for decades. 

The battle moves on.

(Top photo: Glyn Kirk/AFP)

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Matthew Futterman is an award-winning veteran sports journalist and the author of two books, “Running to the Edge: A Band of Misfits and the Guru Who Unlocked the Secrets of Speed” and “Players: How Sports Became a Business.”Before coming to The Athletic in 2023, he worked for The New York Times, The Wall Street Journal, The Star-Ledger of New Jersey and The Philadelphia Inquirer. He is currently writing a book about tennis, "The Cruelest Game: Agony, Ecstasy and Near Death Experiences on the Pro Tennis Tour," to be published by Doubleday in 2026. Follow Matthew on Twitter @ mattfutterman

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UPDATE 2-ATP World Tour 250 / WTA Premier, Moscow Women's Singles Final Rounds and Seeds Progress

Oct 20 (OPTA) - Final Rounds and Seeds Progress from the ATP World Tour 250 / WTA Premier, Moscow Women's Singles matches on Saturday .. Final Rounds .. Seed Round Rslt Opponent Score 3 Belinda Bencic (SUI) semi won Kristina Mladenovic (FRA) 6-3 6-4 qtr won Kirsten Flipkens (BEL) 7-6(8) 6-1 2nd won Polona Hercog (SLO) 1-6 6-3 6-4 1st won (Bye) - Kristina Mladenovic (FRA) semi lost 3-Belinda Bencic (SUI) 6-3 6-4 qtr won 2-Kiki Bertens (NED) 6-4 2-6 6-1 2nd won 6-Anastasija Sevastova (LAT) 7-5 3-6 6-3 1st won Yulia Putintseva (KAZ) 6-4 3-6 6-2 - Anastasia Pavlyuchenkova (RUS) semi won Karolina Muchova (CZE) 6-4 6-7(6) 6-1 qtr won Veronika Kudermetova (RUS) 7-6(5) 7-5 2nd won Varvara Gracheva (RUS) 5-7 6-4 6-2 1st won 7-Maria Sakkari (GRE) 5-7 6-1 6-3 - Karolina Muchova (CZE) semi lost Anastasia Pavlyuchenkova 6-4 6-7(6) 6-1 (RUS) qtr won 8-Ekaterina Alexandrova 6-3 6-4 (RUS) 2nd won 4-Donna Vekic (CRO) 6-4 6-2 1st won Svetlana Kuznetsova (RUS) 6-2 6-3 - Kirsten Flipkens (BEL) qtr lost 3-Belinda Bencic (SUI) 7-6(8) 6-1 2nd won 5-Dayana Yastremska (UKR) 6-3 3-6 6-3 1st won Natalia Vikhlyantseva (RUS) 6-3 6-2 - Veronika Kudermetova (RUS) qtr lost Anastasia Pavlyuchenkova 7-6(5) 7-5 (RUS) 2nd won 1-Elina Svitolina (UKR) 6-2 1-6 7-5 1st won Ons Jabeur (TUN) 6-3 6-3 8 Ekaterina Alexandrova (RUS) qtr lost Karolina Muchova (CZE) 6-3 6-4 2nd won Anna Kalinskaya (RUS) 6-1 6-1 1st won Jana Cepelova (SVK) 6-1 6-4 2 Kiki Bertens (NED) qtr lost Kristina Mladenovic (FRA) 6-4 2-6 6-1 2nd won Kaia Kanepi (EST) 4-6 6-3 7-5 1st won (Bye) .................................................. .. Seeds .. Seed Round Rslt Opponent Score 1 Elina Svitolina (UKR) 2nd lost Veronika Kudermetova (RUS) 6-2 1-6 7-5 1st won (Bye) 2 Kiki Bertens (NED) qtr lost Kristina Mladenovic (FRA) 6-4 2-6 6-1 2nd won Kaia Kanepi (EST) 4-6 6-3 7-5 1st won (Bye) 3 Belinda Bencic (SUI) final to play Anastasia Pavlyuchenkova (start 12:00) (RUS) semi won Kristina Mladenovic (FRA) 6-3 6-4 qtr won Kirsten Flipkens (BEL) 7-6(8) 6-1 2nd won Polona Hercog (SLO) 1-6 6-3 6-4 1st won (Bye) 4 Donna Vekic (CRO) 2nd lost Karolina Muchova (CZE) 6-4 6-2 1st won (Bye) 5 Dayana Yastremska (UKR) 2nd lost Kirsten Flipkens (BEL) 6-3 3-6 6-3 1st won Daria Kasatkina (RUS) 6-1 6-4 6 Anastasija Sevastova (LAT) 2nd lost Kristina Mladenovic (FRA) 7-5 3-6 6-3 1st won Aliaksandra Sasnovich (BLR) 6-1 7-5 7 Maria Sakkari (GRE) 1st lost Anastasia Pavlyuchenkova 5-7 6-1 6-3 (RUS) 8 Ekaterina Alexandrova (RUS) qtr lost Karolina Muchova (CZE) 6-3 6-4 2nd won Anna Kalinskaya (RUS) 6-1 6-1 1st won Jana Cepelova (SVK) 6-1 6-4 (Note : all times are GMT)

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