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How Alpine is keeping its Enstone base at F1’s cutting edge

How does a formula 1 team like alpine based in a facility that opened in the 1990s keep it state-of-the-art in a world where technology moves at an unabated pace.

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It’s a challenge that many teams have either faced in recent years or are currently tackling head-on.

At one extreme there’s Aston Martin, whose Silverstone factory – created for the birth of the original Jordan outfit in 1991 – had long ago outlived its useful life.

Owner Lawrence Stroll had the funding and commitment required to buy an adjacent site, build a completely new facility, and then demolish the old one to create more space for the next stage of the project.

PLUS:  The Verstappen inspiration behind one of F1 2023’s other success

When finished there’s little doubt that the Aston base will be the best of any current team, simply because it was created from scratch to 2020's specifications with no compromises.

Others have opted to continue to develop, enlarge and generally upgrade facilities that have their roots in another era.

From a humble start with the ex-Stewart/Jaguar facility, Red Bull has created a campus by acquiring neighbouring buildings and erecting new ones, notably for its growing Powertrains division.

Mercedes meanwhile has made huge changes to the site originally created as the home of BAR for the 1999 season.

Alpine factory

Photo by: Alpine

It’s not an easy task. Apart from the obvious aspect of space, there’s the challenge of doing everything within a cost cap environment, while complying with planning and building regulations that cover aspects such as sustainability and environmental issues.

Then there are considerations such as the well-being of the staff – the goalposts have moved over the decades, and teams now have to create an optimum working environment or risk losing people to local rivals who can offer more.

Like RBR and Mercedes, Alpine is doing what it can with an existing facility - in this case, one that started as Benetton’s home in the early nineties.

"What you see is already a fairly compelling indicator of the commitment of the owners to getting the team into good fighting shape" Rob White

The man charged with running the Enstone site and keeping it up to date is operations director Rob White. He is best known as being the former head of the engine division in Viry, and as such, he was heavily involved in the championship-winning V10 and V8 engines and the early V6 hybrids, until a reshuffle a couple of years ago saw him move into a very different role at the UK base.

“Before we came, the site had been a quarry,” says White of Enstone. “It was used for light industrial uses, making pre-cast concrete buildings and bunkers and garages, the sorts of things that used to be around in the 60s and 70s. That was all gone by the time Benetton acquired the site when it was derelict.”

Through the Benetton and Renault eras – which saw four World Championship titles shared between Michael Schumacher and Fernando Alonso – the site grew in a piecemeal fashion as the team tried to keep up with rivals. Investment stalled in the Lotus/Genii era, but new impetus came when Renault bought back the team.

“We've got something that was re-acquired by Renault in 2016, and which has been heavily invested in in the very recent past,” says White. “And what you see is already a fairly compelling indicator of the commitment of the owners to getting the team into good fighting shape.

“It's difficult really to succinctly put into words, but it was a long, long way from where it needed to be. Where it is now, we're much better than we were, but clearly looking forward, we need to be stronger, we need to be bigger. And we've got specific equipment and infrastructure ambitions.”

Enstone may be surrounded by fields, rather than hemmed in like some other team bases, but that doesn’t make it any easier to expand.

“The privilege that we have to be located in this fabulous place in the middle of the Oxfordshire countryside means that we have to be responsible,” says White. “Which thankfully, comes relatively naturally.

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“We have a duty to improve and curate the site, and we treat all of the impacts of our activity here very seriously.

“We've enhanced the site at every stage in recent times, and going forward, it will be more so. We've had to do things with it that if we hadn't needed or wanted to do them for our own business reasons, we'd have been compelled to do them for regulation and legislation type reasons, to do with carbon reduction.

"We are constrained because of the type of environment. Every time we touch the site, we need to make an ecological improvement, we're not able to degrade anything.

“We treat that very seriously, and have done so naturally for years, and long before these became hard requirements of the building regulations. But it does mean we have good support from our immediate neighbours.”

Alpine simulator

It also entails working closely with the local authorities: “We have a very transparent relationship with all of these people with a view to helping to tell a very good news story for the local area,” says White.

“We're by far the biggest local employer, and we're a prestige brand in the heart of a very beautiful part of England. It's definitely a responsibility to juggle those plates.

"Everything outside of the building also needs to be making a positive contribution. We've worked very closely to come up with an ecology plan that works. We've got some very precious and interesting plants and animals on the site. We've curated and improved those things, and not harmed them, at every single stage."

“We've got to deal with the challenges of operating on planet Earth in 2023" Rob White

F1’s carbon footprint has become a major issue for the sport as a whole, and all teams have been actively making their bases greener.

In Alpine’s case, a recent expansion of the ageing main building helped to create an opportunity to take a big step forward.

"There's 1000 square metres of new office space,” says White. “We had to make the building sound, as it is over 30 years old. And we had to bring it up to more modern standards.

“We've fixed the roof; it no longer leaks when it rains! But also we've massively improved the insulation, which is good for our energy consumption, and for our carbon footprint.

“We've electrified the space heating on the whole site using high-efficiency heat pumps, so there's no gas or old-fashioned direct electric heating. We've developed strategies along the way that I sincerely believe help us with making it a good place to work.”

On top of these changes, climate change has had an even more direct impact on Enstone operations.

“We've got to deal with the challenges of operating on planet Earth in 2023,” says White. “It rains a lot more frequently these days as a result of the global warming that we're all familiar with. When it rained a lot, as I said, it used to leak into the building, and it used to flood a chunk of the machine shop. It doesn't do that anymore.

“It's not quite as sexy as a new simulator, but we've got massively better storm drains than we had. And we've got to build better storm drains again. Again, these are to some extent regulatory requirements.

“But typically, we're ahead of the minimum regulatory requirement because we're more optimised, or we're more focused on the performance and efficiency of our installations. I just won't tolerate the machine that's supposed to be making patterns for the next floor upgrade being stopped because it rained, and the drains have overflowed.”

Such considerations aside the team is making the best use of its existing site by finding space for new infrastructure.

“We've generated another 700-plus square metres of floor space by the addition of a third storey on an existing two-storey building,” says White. “We've effectively put a new third storey on stilts above it.

“This is a new composite production facility. We do have a recent state-of-the-art cleanroom for composites, but the upstream part of the composite production process was still in the bowels of the factory much as it would have been 20 years ago, and it's moved into a new location in the new building.

“If we look immediately beyond the completion of that composites building, our next project is to build a new facility which will house a state-of-the-art simulator. So that is committed, there's a planning application in for the building. The bad news is we’ve had to demolish the gym.

“We learned some things during COVID that we applied; we were well ahead of the curve in terms of how to operate buildings safely"  Rob White

"The good news is that [the] secondary purpose of the sim building is to house the Human High Performance Centre, the new gym, which will be a massively good amenity for the Academy and Rac(H)er driver development groups, but also an amenity for the staff.

"It will be a net zero building, it will have solar PV [photovoltaic] on all of the available surfaces, as does the new composite production building.

“I don't want to over-egg that, because it's just part of what we do. When we built the existing simulator building, which opened a long time ago, it already had a small-scale PV installation. That's now closer to the end of its life than it is to the beginning. But this new extension will be properly net zero.”

It’s not just about the fundamental structures, but how they are used. The aforementioned extra office space helped to create a huge open-plan area for the designers and engineers.

All teams have been going in that direction over the years – a similar area is at the heart of the Aston development – but Enstone had lagged behind until recently. The latest step of integration was completed over this month’s summer shutdown.

“It was a big undertaking to build this amazing, open plan, collaborative working space while continuing to design, develop, and operate the race car,” says White, “We weren't able to shut the site down, we weren't able to build it in a field next door and move in when it was ready. So we had to move people out into temporary locations.

“We turned up the working from home dial for a little while, we did a very aggressive timing plan. But it's not just creating light and space and desks, it's also about managing the environment in which people work.

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“We learned some things during COVID that we applied; we were well ahead of the curve in terms of how to operate buildings safely during COVID. And some of those lessons have transferred into our plans going forward.”

Open plan working, with 280 staff members in the same room, helps to streamline communications.

“We paid a lot of attention to the asks of the people that would be working there,” says White. “It’s like some of the challenges when designing the race car, you've got a multi-dimensional optimisation to do.

“And it's very challenging to get the performance of the team right at the top of the list and make sure that all of the decisions that you take are oriented towards getting the most out of the people and delivering the most performance to the track.

“Some of the contractors or suppliers that we end up interacting with are not accustomed to being challenged on the product and service that they deliver by an individual or group of people that are so performance focused.

“And I like to think that we get good value, we get good performance out of them as a result of applying a little bit of F1 logic to things other than just the design of the race car.”

Decluttering the workspace has been a key element of the redesign: “Everything that the high-end engineering users would use, CAD stations, CFD, all of the processing power is now held centrally in data centres, accessed remotely from the desks.

"Fundamentally, we've done the classic stuff, we've de-partitioned, we've opened it all up, and we've brought daylight in to disrupt siesta time!

"For this team to be sustainable into the future, we need to look after our people, and we need to build a group of people who look after one another"  Rob White

“The way in which we work is very agile, you can generate cross-functional teams very, very quickly, and we can have people co-located with their most significant collaborations very, very easily.

“And if you're a designer, a stress engineer or a CFD specialist you can park your laptop on any one of the desks and you can reach the equipment and software that you need to do your special subject.

“And your colleague next to you can be either a clone of yourself or he can be a colleague that you're interacting with on a project.”

A more efficient desk arrangement may sound a little esoteric, but this is a sport of marginal gains, and no stone can be left unturned.

"Every design, development, infrastructure change, everything that we do is driven by lap time, extracting performance or improvements in race outcomes that are converted into points,” says White.

“We all understand that we've got to be super focused, we've got to be driven to eliminating the obstacles that stop us generating performance, and to generate performance faster, to detect performance with finer resolution, so we make better decisions and make more decisions more quickly, such that we can get the performance to the car."

As such getting the Enstone site working as effectively as possible, while making it an environment in which the best people want to work, is one of the keys to Renault’s ambitions for Alpine.

"The team at all its levels is absolutely committed to getting back to where we want to be,” says White. “This is a serious programme. Crucially, in my opinion, none of us that have won races or championships in previous years operated at that time at the level that we now need to operate at in order to win the next race, or the next championship.

“The game moves at such a pace, the bar is so high, and there are no silver bullets. And it's the classic people, tools, processes, and it's a very, very linear system, it all kind of adds together.

“This is a thing that requires determination, resolve, ambition, and performance at the right level in every discipline.

“And for this business, for this team to be sustainable into the future, we need to look after our people, and we need to build a group of people who look after one another. We're channelling values that that we absolutely believe will get us to the correct level in F1."

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This new A110S Enstone Edition celebrates Alpine’s British F1 factory

Fancy an A110 with a few bits of the interior made in the same factory as an F1 car? Step this way

Alpine has decided to honour its Formula 1 factory with a special version of the A110S sports car. Sounds great, but then you remember where its F1 factory is based. The Ferrari 360 Modena sounds glamorous and exciting. The Alpine A110S Enstone Edition? Less so.

Unfortunately, there’s nothing too exciting added to the Enstone Edition over the standard A110S either. You get the same 296bhp 1.8-litre turbocharged four-cylinder engine and the same optional aero kit as standard, while the paint choice is between two shades of grey – ‘Gris Tonnerre’ or the ‘Argent Mercure’. Given that this is the Enstone Edition, we’re not sure why Alpine didn’t call those colours ‘Summer Day Grey’ and ‘Hotter-Than-Ibiza-Today Grey’.

Still, you do get a contrasting black roof with the A110S EE, and in the UK that roof comes as standard with a Union Jack graphic. Quite understandably, that’s a merely an optional extra in France and the rest of the world…

READ MORE Video: ride onboard with The Stig as he laps the Alpine A110S

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What’s the most LEVC car in the back catalogue?

Just 300 examples of the Enstone Edition will be available worldwide, but if you’re thinking that it’s just paint and a flag on the roof, get ready to be very excited indeed. You see, as well as those two things, Alpine says that the special A110S “incorporates carbon elements made in the same Enstone workshop and the same materials as those used to manufacture its Formula 1 cars.” 

Now we’re talking. Or perhaps we’re not, because the carbon fibre bits it’s talking about are the centre console insert and the shade for the instrument binnacle in the interior. Hardly go-faster bits that have fallen off Pierre Gasly and Esteban Ocon’s F1 car.

Not to worry though, because every buyer of an Enstone Edition will get a ‘certificate of authenticity from the Enstone factory’ that will be signed by members of the F1 team. Try explaining that down the pub…

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Alpine Refines A110 Sports Car with Formula 1 Developed Components

In a nod to its renowned enstone and dieppe workshops..

French car manufacturer Alpine has just launched its latest limited edition A110 Sports Car . Exhibiting a design that draws on its longstanding racing heritage – which now lives on through its own BWT Alpine F1® Team, the new arrival made a fitting debut appearance at the Enstone factory and was later presented to the public during the Pirelli Hot Laps at Silverstone GP this year.

Titled “Enstone Edition,” the limited A110 S model specifically pays homage to its UK-based Enstone facility where Alpine’s Formula 1 cars are produced. By incorporating the state-of-the-art components and techniques developed by its engineers there, the sleek and sophisticated model is reimagined with a new visual edge.

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Alpine A110 S Enstone edition

Alpine reveals its new A110 S Enstone Edition limited series on 5 July ahead of the 2023 Formula 1TM British Grand Prix at Silverstone. The A110 S Enstone Edition celebrates the excellence and know-how of Alpine's two factories in Enstone, UK (F1) and Dieppe, France (A110). Its cockpit incorporates carbon elements made in the same Enstone workshop and the same materials as those used to manufacture its Formula 1TM cars: the visor, centre console and drop zone confer its unique character. The 300-unit limited series will be available in two shades of matt grey in an exclusive combination with a matt black hood available with an elegant Union Jack. Powered by the A110 S's 300 bhp engine, the Enstone Edition accelerates from 0-100 kph in 4.2s and has a top speed of 275 kph on track (with optional aero kit). Alpine will begin taking orders for the A110 S Enstone Edition from Alpine Centres in France on 6 July at €85,000, including VAT.

"Presented at the British Grand Prix at Silverstone, the A110 S Enstone Edition reveals a sporty elegance and a thoroughly British technicality. Crafted in Enstone and built in Dieppe, it offers racing enthusiasts a unique opportunity to access the excellence and expertise of Alpine F1 with this exclusive edition featuring genuine elements of craftsmanship," explains Emmanuel Al Nawakil, VP, Alpine Sales, Network and Launching.

The A110 showcases F1's unique savoir-faire

With over 30 years of Formula 1 expertise, the Alpine factory in Enstone is now developing state-of-the-art components and technologies for the BWT Alpine F1® Team. The same carbon used for the Alpine single-seater features in the A110 S Enstone Edition's cockpit as a tribute to Alpine's know-how in motorsport.

The A110 S Enstone Edition cockpit in black microfibre with grey stitching incorporates carbon elements from the same workshops as those used for the Alpine single-seaters. It extends and reinforces this exclusive experience, with, for the first time in an A110, an interior made up of authentic carbon components from the design tools, moulds and autoclaves of the Alpine F1 factory in Enstone: the visor decorated with the famous A arrow, the central console bearing the BWT Alpine F1® Team signature and its drop zone.

A plaque numbered from 1 to 300 proudly displays the exclusivity of each car and the sporting origins of its cockpit materials. Each owner will receive a certificate of authenticity from the Enstone factory, signed by the BWT Alpine F1® Team.

The British elegance of an exclusive A110 S for sporty escapades

The A110 S Enstone Edition features an exclusive combination of matt gunmetal bodywork. Its two shades of matt grey, dark "Gris Tonnerre" and light "Argent Mercure", contrast with an original matt black roof. To reflect Alpine's British heritage, the A110 S' hood is adorned with an elegant Union Jack, available in gloss or matt tone-on-tone black. It comes standard in the UK and as an option in France and other countries.

The A110 S Enstone Edition asserts its sporty elegance with 18-inch matt black GT Race wheels and Brembo® Silver callipers for even sharper styling. The wrap-around Sabelt Racing® seats feature exclusive Enstone Edition embroidery and underline the sporting DNA of this limited series. Other distinctive features include an optional aero kit and carbon rear quarter panel flags.

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Alpine A110 S Enstone Edition Debuts With Carbon Trim, Matte Black Wheels

It incorporates the same carbon used for the bwt alpine f1 team..

Alpine is celebrating its Formula 1 team this week ahead of the British Grand Prix with a special-edition A110 S. The limited-production model incorporates a bit of the BWT Alpine F1 Team into the car’s cockpit, featuring carbon-fiber elements from the same Enstone, UK, workshop as the racing outfit.

The A110 S Enstone Edition is the first time Alpine has made interior carbon components using the tools, molds, and autoclaves from the Alpine F1 factory. The instrument cluster visor, center console, and drop zone use the exclusive material. Alpine brands the bill and console with its A arrow mark and the BWT Alpine F1 Team signature.

Gallery: Alpine A110 S Enstone Edition

Each A110 has a numbered plaque – as Alpine plans to produce just 300 cars – and a certificate of authenticity from the Enstone factory. The brand also finishes the cabin in black microfiber with gray contrast stitching. The sporty Sabelt Racing seats come with exclusive Enstone Edition embroidery.

Alpine will offer the Enstone Edition in two shades of matte gray – dark “Gris Tonnerre” and light “Argent Mercure.” Both colors come with a matte-black roof adorned with the Union Jack. The flag is available in gloss or matte tone-on-tone black and comes standard in the UK. It’s an option in France and other markets. The A110 S wears 18-inch matte black GT Race wheels that house silver Brembo calipers.

The Enstone Edition relies on the A110 S’s mid-mounted turbocharged 1.8-liter four-cylinder engine . It powers the rear wheels, producing 300 horsepower and 251 pound-feet of torque. The coupe can reach 62 miles per hour in 4.2 seconds and hit a top speed of 171 mph with the optional aero kit.

Check Out More Special Alpine Models:

Alpine will begin taking orders in France starting tomorrow. The Enstone Edition starts at 85,000 euros ($92,495 at today’s exchange rates), including the VAT. The brand isn’t available in the US, but that will change in 2027 as Alpine prepares for a global expansion that includes launching seven electric vehicles by the end of the decade.

If Alpine is successful, the US might get the A110’s electric successor. The company plans to continue selling the current A110 – launched as the brand’s first standalone model in 2017 – until the end of 2026 , so expect more special editions over the next few years. There’s also a chance Alpine might sell the existing A110 in America , but the company hasn’t provided any timetable as to when that could happen.

Source: Alpine

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Motorsport prime

How alpine is keeping its enstone base at f1's cutting edge, how does a formula 1 team like alpine based in a facility that opened in the 1990s keep it state-of-the-art in a world where technology moves at an unabated pace.

Motorsport Business

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It's a challenge that many teams have either faced in recent years or are currently tackling head-on.

At one extreme there's Aston Martin, whose Silverstone factory – created for the birth of the original Jordan outfit in 1991 – had long ago outlived its useful life.

Owner Lawrence Stroll had the funding and commitment required to buy an adjacent site, build a completely new facility, and then demolish the old one to create more space for the next stage of the project.

When finished there's little doubt that the Aston base will be the best of any current team, simply because it was created from scratch to 2020's specifications with no compromises.

Others have opted to continue to develop, enlarge and generally upgrade facilities that have their roots in another era.

From a humble start with the ex-Stewart/Jaguar facility, Red Bull has created a campus by acquiring neighbouring buildings and erecting new ones, notably for its growing Powertrains division.

Mercedes, meanwhile, has made huge changes to the site originally created as the home of BAR for the 1999 season.

Alpine factory

Photo by: Alpine

It's not an easy task. Apart from the obvious aspect of space, there's the challenge of doing everything within a cost cap environment, while complying with planning and building regulations that cover aspects such as sustainability and environmental issues.

Then there are considerations such as the well-being of the staff – the goalposts have moved over the decades, and teams now have to create an optimum working environment or risk losing people to local rivals who can offer more.

Like Red Bull and Mercedes, Alpine is doing what it can with an existing facility - in this case, one that started as Benetton's home in the early nineties.

"What you see is already a fairly compelling indicator of the commitment of the owners to getting the team into good fighting shape" Rob White

The man charged with running the Enstone site and keeping it up to date is operations director Rob White. He is best known as being the former head of the engine division in Viry, and as such, he was heavily involved in the championship-winning V10 and V8 engines and the early V6 hybrids, until a reshuffle a couple of years ago saw him move into a very different role at the UK base.

"Before we came, the site had been a quarry," says White of Enstone. "It was used for light industrial uses, making pre-cast concrete buildings and bunkers and garages, the sorts of things that used to be around in the 60s and 70s. That was all gone by the time Benetton acquired the site when it was derelict."

Through the Benetton and Renault eras – which saw four World Championship titles shared between Michael Schumacher and Fernando Alonso – the site grew in a piecemeal fashion as the team tried to keep up with rivals. Investment stalled in the Lotus/Genii era, but new impetus came when Renault bought back the team.

"We've got something that was re-acquired by Renault in 2016, and which has been heavily invested in in the very recent past," says White. "And what you see is already a fairly compelling indicator of the commitment of the owners to getting the team into good fighting shape.

"It's difficult really to succinctly put into words, but it was a long, long way from where it needed to be. Where it is now, we're much better than we were, but clearly looking forward, we need to be stronger, we need to be bigger. And we've got specific equipment and infrastructure ambitions."

Enstone may be surrounded by fields, rather than hemmed in like some other team bases, but that doesn't make it any easier to expand.

"The privilege that we have to be located in this fabulous place in the middle of the Oxfordshire countryside means that we have to be responsible," says White. "Which thankfully, comes relatively naturally.

"We have a duty to improve and curate the site, and we treat all of the impacts of our activity here very seriously.

"We've enhanced the site at every stage in recent times, and going forward, it will be more so. We've had to do things with it that if we hadn't needed or wanted to do them for our own business reasons, we'd have been compelled to do them for regulation and legislation type reasons, to do with carbon reduction.

"We are constrained because of the type of environment. Every time we touch the site, we need to make an ecological improvement, we're not able to degrade anything.

"We treat that very seriously, and have done so naturally for years, and long before these became hard requirements of the building regulations. But it does mean we have good support from our immediate neighbours."

Alpine simulator

It also entails working closely with the local authorities: "We have a very transparent relationship with all of these people with a view to helping to tell a very good news story for the local area," says White.

"We're by far the biggest local employer, and we're a prestige brand in the heart of a very beautiful part of England. It's definitely a responsibility to juggle those plates.

"Everything outside of the building also needs to be making a positive contribution. We've worked very closely to come up with an ecology plan that works. We've got some very precious and interesting plants and animals on the site. We've curated and improved those things, and not harmed them, at every single stage."

"We've got to deal with the challenges of operating on planet Earth in 2023" Rob White

F1's carbon footprint has become a major issue for the sport as a whole, and all teams have been actively making their bases greener.

In Alpine's case, a recent expansion of the ageing main building helped to create an opportunity to take a big step forward.

"There's 1000 square metres of new office space," says White. "We had to make the building sound, as it is over 30 years old. And we had to bring it up to more modern standards.

"We've fixed the roof; it no longer leaks when it rains! But also we've massively improved the insulation, which is good for our energy consumption, and for our carbon footprint.

"We've electrified the space heating on the whole site using high-efficiency heat pumps, so there's no gas or old-fashioned direct electric heating. We've developed strategies along the way that I sincerely believe help us with making it a good place to work."

On top of these changes, climate change has had an even more direct impact on Enstone operations.

"We've got to deal with the challenges of operating on planet Earth in 2023," says White. "It rains a lot more frequently these days as a result of the global warming that we're all familiar with. When it rained a lot, as I said, it used to leak into the building, and it used to flood a chunk of the machine shop. It doesn't do that anymore.

"It's not quite as sexy as a new simulator, but we've got massively better storm drains than we had. And we've got to build better storm drains again. Again, these are to some extent regulatory requirements.

"But typically, we're ahead of the minimum regulatory requirement because we're more optimised, or we're more focused on the performance and efficiency of our installations. I just won't tolerate the machine that's supposed to be making patterns for the next floor upgrade being stopped because it rained, and the drains have overflowed."

Such considerations aside the team is making the best use of its existing site by finding space for new infrastructure.

"We've generated another 700-plus square metres of floor space by the addition of a third storey on an existing two-storey building," says White. "We've effectively put a new third storey on stilts above it.

"This is a new composite production facility. We do have a recent state-of-the-art clean room for composites, but the upstream part of the composite production process was still in the bowels of the factory much as it would have been 20 years ago, and it's moved into a new location in the new building.

"If we look immediately beyond the completion of that composites building, our next project is to build a new facility which will house a state-of-the-art simulator. So that is committed, there's a planning application in for the building. The bad news is we've had to demolish the gym.

"We learned some things during COVID that we applied; we were well ahead of the curve in terms of how to operate buildings safely"  Rob White

"The good news is that [the] secondary purpose of the sim building is to house the Human High Performance Centre, the new gym, which will be a massively good amenity for the Academy and Rac(H)er driver development groups, but also an amenity for the staff.

"It will be a net zero building, it will have solar PV [photovoltaic] on all of the available surfaces, as does the new composite production building.

"I don't want to over-egg that, because it's just part of what we do. When we built the existing simulator building, which opened a long time ago, it already had a small-scale PV installation. That's now closer to the end of its life than it is to the beginning. But this new extension will be properly net zero."

It's not just about the fundamental structures, but how they are used. The aforementioned extra office space helped to create a huge open-plan area for the designers and engineers.

All teams have been going in that direction over the years – a similar area is at the heart of the Aston development – but Enstone had lagged behind until recently. The latest step of integration was completed over this month's summer shutdown.

"It was a big undertaking to build this amazing, open plan, collaborative working space while continuing to design, develop, and operate the race car," says White, "We weren't able to shut the site down, we weren't able to build it in a field next door and move in when it was ready. So we had to move people out into temporary locations.

"We turned up the working from home dial for a little while, we did a very aggressive timing plan. But it's not just creating light and space and desks, it's also about managing the environment in which people work.

"We learned some things during COVID that we applied; we were well ahead of the curve in terms of how to operate buildings safely during COVID. And some of those lessons have transferred into our plans going forward."

Open plan working, with 280 staff members in the same room, helps to streamline communications.

"We paid a lot of attention to the asks of the people that would be working there," says White. "It's like some of the challenges when designing the race car, you've got a multi-dimensional optimisation to do.

"And it's very challenging to get the performance of the team right at the top of the list and make sure that all of the decisions that you take are oriented towards getting the most out of the people and delivering the most performance to the track.

"Some of the contractors or suppliers that we end up interacting with are not accustomed to being challenged on the product and service that they deliver by an individual or group of people that are so performance focused.

"And I like to think that we get good value, we get good performance out of them as a result of applying a little bit of F1 logic to things other than just the design of the race car."

Decluttering the workspace has been a key element of the redesign: "Everything that the high-end engineering users would use, CAD stations, CFD, all of the processing power is now held centrally in data centres, accessed remotely from the desks.

"Fundamentally, we've done the classic stuff, we've de-partitioned, we've opened it all up, and we've brought daylight in to disrupt siesta time!

"For this team to be sustainable into the future, we need to look after our people, and we need to build a group of people who look after one another"  Rob White

"The way in which we work is very agile, you can generate cross-functional teams very, very quickly, and we can have people co-located with their most significant collaborations very, very easily.

"And if you're a designer, a stress engineer or a CFD specialist you can park your laptop on any one of the desks and you can reach the equipment and software that you need to do your special subject.

"And your colleague next to you can be either a clone of yourself or he can be a colleague that you're interacting with on a project."

A more efficient desk arrangement may sound a little esoteric, but this is a sport of marginal gains, and no stone can be left unturned.

"Every design, development, infrastructure change, everything that we do is driven by lap time, extracting performance or improvements in race outcomes that are converted into points," says White.

"We all understand that we've got to be super focused, we've got to be driven to eliminating the obstacles that stop us generating performance, and to generate performance faster, to detect performance with finer resolution, so we make better decisions and make more decisions more quickly, such that we can get the performance to the car."

As such getting the Enstone site working as effectively as possible, while making it an environment in which the best people want to work, is one of the keys to Renault's ambitions for Alpine.

"The team at all its levels is absolutely committed to getting back to where we want to be," says White. "This is a serious programme. Crucially, in my opinion, none of us that have won races or championships in previous years operated at that time at the level that we now need to operate at in order to win the next race, or the next championship.

"The game moves at such a pace, the bar is so high, and there are no silver bullets. And it's the classic people, tools, processes, and it's a very, very linear system, it all kind of adds together.

"This is a thing that requires determination, resolve, ambition, and performance at the right level in every discipline.

"And for this business, for this team to be sustainable into the future, we need to look after our people, and we need to build a group of people who look after one another. We're channelling values that that we absolutely believe will get us to the correct level in F1."

Be part of Motorsport community

Share or save this story, top comments.

Williams to send Albon's F1 chassis back to UK for repairs before China

Albon: Williams F1 team made “braver” choice with ‘skinny wing’ in Japan

How an F1 underachiever become a Japanese political player

2024 F1 Japanese GP qualifying results: Verstappen takes pole

Why Ocon retains the approach forced on him by his “crazy journey”

Gasly driving “like an animal” in difficult Alpine A524 F1 car

Latest news

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Our writers rate the 2024 F1 Japanese GP race

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The factors set to influence the chances of an F1 Suzuka repeat in 2024

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Alpine Future Tour, conference to watch live Monday 26 June 2023

Alpine is organising its future tour on monday 26 june 2023 in enstone (uk) to present its objectives for 2030 and outline its growth strategy for the coming years. luca de meo, ceo of renault group, and laurent rossi, ceo of alpine, will present this ambitious plan for the french brand. the conference will take place from 1.00 pm (london time) / 2.00 pm (paris time) and can be accessed remotely via the following link: alpine future tour link.

23 June 2023  16:30

EN_2023 06 22 CP_ Announcement_Alpine Future_26 juin_Enstone (1)

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Motorsport prime

How alpine is keeping its enstone base at f1's cutting edge, how does a formula 1 team like alpine based in a facility that opened in the 1990s keep it state-of-the-art in a world where technology moves at an unabated pace.

Motorsport Business

Covers industry-related stories

It's a challenge that many teams have either faced in recent years or are currently tackling head-on.

At one extreme there's Aston Martin, whose Silverstone factory – created for the birth of the original Jordan outfit in 1991 – had long ago outlived its useful life.

Owner Lawrence Stroll had the funding and commitment required to buy an adjacent site, build a completely new facility, and then demolish the old one to create more space for the next stage of the project.

When finished there's little doubt that the Aston base will be the best of any current team, simply because it was created from scratch to 2020's specifications with no compromises.

Others have opted to continue to develop, enlarge and generally upgrade facilities that have their roots in another era.

From a humble start with the ex-Stewart/Jaguar facility, Red Bull has created a campus by acquiring neighbouring buildings and erecting new ones, notably for its growing Powertrains division.

Mercedes, meanwhile, has made huge changes to the site originally created as the home of BAR for the 1999 season.

Alpine factory

Photo by: Alpine

It's not an easy task. Apart from the obvious aspect of space, there's the challenge of doing everything within a cost cap environment, while complying with planning and building regulations that cover aspects such as sustainability and environmental issues.

Then there are considerations such as the well-being of the staff – the goalposts have moved over the decades, and teams now have to create an optimum working environment or risk losing people to local rivals who can offer more.

Like Red Bull and Mercedes, Alpine is doing what it can with an existing facility - in this case, one that started as Benetton's home in the early nineties.

"What you see is already a fairly compelling indicator of the commitment of the owners to getting the team into good fighting shape" Rob White

The man charged with running the Enstone site and keeping it up to date is operations director Rob White. He is best known as being the former head of the engine division in Viry, and as such, he was heavily involved in the championship-winning V10 and V8 engines and the early V6 hybrids, until a reshuffle a couple of years ago saw him move into a very different role at the UK base.

"Before we came, the site had been a quarry," says White of Enstone. "It was used for light industrial uses, making pre-cast concrete buildings and bunkers and garages, the sorts of things that used to be around in the 60s and 70s. That was all gone by the time Benetton acquired the site when it was derelict."

Through the Benetton and Renault eras – which saw four World Championship titles shared between Michael Schumacher and Fernando Alonso – the site grew in a piecemeal fashion as the team tried to keep up with rivals. Investment stalled in the Lotus/Genii era, but new impetus came when Renault bought back the team.

"We've got something that was re-acquired by Renault in 2016, and which has been heavily invested in in the very recent past," says White. "And what you see is already a fairly compelling indicator of the commitment of the owners to getting the team into good fighting shape.

"It's difficult really to succinctly put into words, but it was a long, long way from where it needed to be. Where it is now, we're much better than we were, but clearly looking forward, we need to be stronger, we need to be bigger. And we've got specific equipment and infrastructure ambitions."

Enstone may be surrounded by fields, rather than hemmed in like some other team bases, but that doesn't make it any easier to expand.

"The privilege that we have to be located in this fabulous place in the middle of the Oxfordshire countryside means that we have to be responsible," says White. "Which thankfully, comes relatively naturally.

"We have a duty to improve and curate the site, and we treat all of the impacts of our activity here very seriously.

"We've enhanced the site at every stage in recent times, and going forward, it will be more so. We've had to do things with it that if we hadn't needed or wanted to do them for our own business reasons, we'd have been compelled to do them for regulation and legislation type reasons, to do with carbon reduction.

"We are constrained because of the type of environment. Every time we touch the site, we need to make an ecological improvement, we're not able to degrade anything.

"We treat that very seriously, and have done so naturally for years, and long before these became hard requirements of the building regulations. But it does mean we have good support from our immediate neighbours."

Alpine simulator

It also entails working closely with the local authorities: "We have a very transparent relationship with all of these people with a view to helping to tell a very good news story for the local area," says White.

"We're by far the biggest local employer, and we're a prestige brand in the heart of a very beautiful part of England. It's definitely a responsibility to juggle those plates.

"Everything outside of the building also needs to be making a positive contribution. We've worked very closely to come up with an ecology plan that works. We've got some very precious and interesting plants and animals on the site. We've curated and improved those things, and not harmed them, at every single stage."

"We've got to deal with the challenges of operating on planet Earth in 2023" Rob White

F1's carbon footprint has become a major issue for the sport as a whole, and all teams have been actively making their bases greener.

In Alpine's case, a recent expansion of the ageing main building helped to create an opportunity to take a big step forward.

"There's 1000 square metres of new office space," says White. "We had to make the building sound, as it is over 30 years old. And we had to bring it up to more modern standards.

"We've fixed the roof; it no longer leaks when it rains! But also we've massively improved the insulation, which is good for our energy consumption, and for our carbon footprint.

"We've electrified the space heating on the whole site using high-efficiency heat pumps, so there's no gas or old-fashioned direct electric heating. We've developed strategies along the way that I sincerely believe help us with making it a good place to work."

On top of these changes, climate change has had an even more direct impact on Enstone operations.

"We've got to deal with the challenges of operating on planet Earth in 2023," says White. "It rains a lot more frequently these days as a result of the global warming that we're all familiar with. When it rained a lot, as I said, it used to leak into the building, and it used to flood a chunk of the machine shop. It doesn't do that anymore.

"It's not quite as sexy as a new simulator, but we've got massively better storm drains than we had. And we've got to build better storm drains again. Again, these are to some extent regulatory requirements.

"But typically, we're ahead of the minimum regulatory requirement because we're more optimised, or we're more focused on the performance and efficiency of our installations. I just won't tolerate the machine that's supposed to be making patterns for the next floor upgrade being stopped because it rained, and the drains have overflowed."

Such considerations aside the team is making the best use of its existing site by finding space for new infrastructure.

"We've generated another 700-plus square metres of floor space by the addition of a third storey on an existing two-storey building," says White. "We've effectively put a new third storey on stilts above it.

"This is a new composite production facility. We do have a recent state-of-the-art clean room for composites, but the upstream part of the composite production process was still in the bowels of the factory much as it would have been 20 years ago, and it's moved into a new location in the new building.

"If we look immediately beyond the completion of that composites building, our next project is to build a new facility which will house a state-of-the-art simulator. So that is committed, there's a planning application in for the building. The bad news is we've had to demolish the gym.

"We learned some things during COVID that we applied; we were well ahead of the curve in terms of how to operate buildings safely"  Rob White

"The good news is that [the] secondary purpose of the sim building is to house the Human High Performance Centre, the new gym, which will be a massively good amenity for the Academy and Rac(H)er driver development groups, but also an amenity for the staff.

"It will be a net zero building, it will have solar PV [photovoltaic] on all of the available surfaces, as does the new composite production building.

"I don't want to over-egg that, because it's just part of what we do. When we built the existing simulator building, which opened a long time ago, it already had a small-scale PV installation. That's now closer to the end of its life than it is to the beginning. But this new extension will be properly net zero."

It's not just about the fundamental structures, but how they are used. The aforementioned extra office space helped to create a huge open-plan area for the designers and engineers.

All teams have been going in that direction over the years – a similar area is at the heart of the Aston development – but Enstone had lagged behind until recently. The latest step of integration was completed over this month's summer shutdown.

"It was a big undertaking to build this amazing, open plan, collaborative working space while continuing to design, develop, and operate the race car," says White, "We weren't able to shut the site down, we weren't able to build it in a field next door and move in when it was ready. So we had to move people out into temporary locations.

"We turned up the working from home dial for a little while, we did a very aggressive timing plan. But it's not just creating light and space and desks, it's also about managing the environment in which people work.

"We learned some things during COVID that we applied; we were well ahead of the curve in terms of how to operate buildings safely during COVID. And some of those lessons have transferred into our plans going forward."

Open plan working, with 280 staff members in the same room, helps to streamline communications.

"We paid a lot of attention to the asks of the people that would be working there," says White. "It's like some of the challenges when designing the race car, you've got a multi-dimensional optimisation to do.

"And it's very challenging to get the performance of the team right at the top of the list and make sure that all of the decisions that you take are oriented towards getting the most out of the people and delivering the most performance to the track.

"Some of the contractors or suppliers that we end up interacting with are not accustomed to being challenged on the product and service that they deliver by an individual or group of people that are so performance focused.

"And I like to think that we get good value, we get good performance out of them as a result of applying a little bit of F1 logic to things other than just the design of the race car."

Decluttering the workspace has been a key element of the redesign: "Everything that the high-end engineering users would use, CAD stations, CFD, all of the processing power is now held centrally in data centres, accessed remotely from the desks.

"Fundamentally, we've done the classic stuff, we've de-partitioned, we've opened it all up, and we've brought daylight in to disrupt siesta time!

"For this team to be sustainable into the future, we need to look after our people, and we need to build a group of people who look after one another"  Rob White

"The way in which we work is very agile, you can generate cross-functional teams very, very quickly, and we can have people co-located with their most significant collaborations very, very easily.

"And if you're a designer, a stress engineer or a CFD specialist you can park your laptop on any one of the desks and you can reach the equipment and software that you need to do your special subject.

"And your colleague next to you can be either a clone of yourself or he can be a colleague that you're interacting with on a project."

A more efficient desk arrangement may sound a little esoteric, but this is a sport of marginal gains, and no stone can be left unturned.

"Every design, development, infrastructure change, everything that we do is driven by lap time, extracting performance or improvements in race outcomes that are converted into points," says White.

"We all understand that we've got to be super focused, we've got to be driven to eliminating the obstacles that stop us generating performance, and to generate performance faster, to detect performance with finer resolution, so we make better decisions and make more decisions more quickly, such that we can get the performance to the car."

As such getting the Enstone site working as effectively as possible, while making it an environment in which the best people want to work, is one of the keys to Renault's ambitions for Alpine.

"The team at all its levels is absolutely committed to getting back to where we want to be," says White. "This is a serious programme. Crucially, in my opinion, none of us that have won races or championships in previous years operated at that time at the level that we now need to operate at in order to win the next race, or the next championship.

"The game moves at such a pace, the bar is so high, and there are no silver bullets. And it's the classic people, tools, processes, and it's a very, very linear system, it all kind of adds together.

"This is a thing that requires determination, resolve, ambition, and performance at the right level in every discipline.

"And for this business, for this team to be sustainable into the future, we need to look after our people, and we need to build a group of people who look after one another. We're channelling values that that we absolutely believe will get us to the correct level in F1."

Be part of Motorsport community

Share or save this story, top comments.

Williams to send Albon's F1 chassis back to UK for repairs before China

Albon: Williams F1 team made “braver” choice with ‘skinny wing’ in Japan

How an F1 underachiever become a Japanese political player

2024 F1 Japanese GP qualifying results: Verstappen takes pole

Why Ocon retains the approach forced on him by his “crazy journey”

Gasly driving “like an animal” in difficult Alpine A524 F1 car

Latest news

Norris "fighting a losing battle" against quicker Ferrari F1 cars in Japan

Wolff: Mercedes podium possible without "atrocious" first stint in F1 Japanese GP

Our writers rate the 2024 F1 Japanese GP race

Is Ferrari's revolution closing the gap to Red Bull?

The factors set to influence the chances of an F1 Suzuka repeat in 2024

Subscribe and access Motorsport.com with your ad-blocker.

From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.

You have 2 options:

• Become a subscriber.
• Disable your adblocker.

Subscribe to our newsletter

Receive exciting Motorsport news, updates, and special offers straight to your inbox.

Get the app

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• Contact the team
• [email protected]
• 650 Madison Avenue New York, NY 10022 USA
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Visit motorsport.com as usual with advertising and tracking. You can revoke your consent at any time via the data protection page. 1

Use motorsport.com without any advertising banners, personalized tracking and commercials for a small fee.

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Behind the scenes at Renault Sport Racing, Enstone, Groupe Renault’s F1 factory

One for all, all for one. Alone in their vehicles, drivers are still part of a big family. During Grand Prix meetings and on every other day besides, the staff at Renault Sport Racing, in Viry-Châtillon and in Enstone, share a single passion: innovate and collaborate to excel. For Renault, Formula 1 is a race within a race. The aim is to be the champion in a competition and the leader in innovation and the technologies of the car of tomorrow.

Here is a rare chance to go behind the scenes of the Renault F1 adventure, at Enstone, Renault Sport Racing’s factory.

Enstone, the plant where Renault F1s are born

Renault Sport Racing operates on two sites. F1 engines are developed and designed in France at Viry-Châtillon. Design, assembly and tuning of the vehicles happen in England, at Enstone.

Our guide, Kayleigh Robson, a Renault colleague from the UK, introduces us to this Formula 1 plant.

From track to road

For Renault, Formula 1 is a research and test laboratory for production vehicles. Every innovation, every technical or technology advance contributes directly or indirectly to the car of the future. Examples are legion, such as yesterday’s turbo technology and today’s hybrid E-TECH engine.

On the hybrid E-TECH engines, three innovations have been inspired by Formula 1. The innovative multimode direct transmission (dog clutch gearbox) makes for smooth gear changes. Sport mode ensures that all of the IC and electrical power is available to provide maximum driving pleasure. Regenerative braking – in other words, recharging the battery as the vehicle slows down – can be configured by the driver.

From F1 to the car of tomorrow

The car of the future will be autonomous, connected and enhanced by myriad sensors. Analysis of information will be crucial to the design and continuous improvement of leading-edge on-board technologies. Renault benefits from the expertise of Renault Sport Racing in this field. The F1 Renault R.S.19 carries 200 sensors that gather 50 billion items of data per Grand Prix.

The aerodynamic, mechanical and thermal simulation associated with virtual and augmented reality and artificial intelligence speed up the design, development and assembly of the F1s. These technologies are gradually introduced on production vehicles. 

In the race to progress, Renault Formula 1 is working for the production vehicles of today and tomorrow.

Renault Sport Academy: Chinese drivers take centre stage at the Shanghai Grand Prix

Renault F1 team unveils its Renault R.S.19 single seater

Renault Sport Academy: future F1 champions?

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Alpine’s revolution is underway

Alpine confirms its growth and international development ambition: over €8 billion in revenue in 2030 and break-even in 2026. The company will develop its own high-performance platform (APP*) for its future 100% electric sports cars. It targets net-zero carbon production in 2030. Alpine announces for 2030 a 7-model range including one future roadster and the all-new A310, both developed on this platform. At the cutting edge of innovation and motorsports, Alpine will continue to enhance its motor racing reputation like in endurance with its own Hypercar from 2024. In F1, Alpine will attract further investors to step up its team development with Otro Capital, RedBird Capital Partners and Maximum Effort Investments, investing in Alpine Racing Ltd (United Kingdom). * APP: Alpine Performance Platform

Le 26 June 2023

The “Renaulution plan”, launched by Luca de Meo, CEO of Renault Group, has given the iconic French sports car brand a tremendous outlook. Its strategy will be outlined today by Luca de Meo and Laurent Rossi, CEO of Alpine, and the Alpine management team at a press and investor field trip, at the Alpine F1 Team site in Enstone (UK).

Relaunched in 2017 with the A110 and following a 2021 reorganisation as a Business Unit, Alpine is gearing up for a new growth phase. The launch of its new 100 % electric models from 2024 will enable the brand to boost its revenues so that it can be at break-even from 2026. From 2027, a world expansion phase will begin, backed by a line-up tailored to new markets including the USA, that will help improve Alpine financial performance and brand value.

From Renaulution to Revolution

“Alpine is the brand for motorsport and state-of-the-art technology enthusiasts. Excellence is its focus. Only two years ago, Alpine was in a dead-end, lacking clear perspectives. Since then, we have turned it into a fully-fledged car manufacturer, bringing together outstanding assets: a top-class engineering center, a unique manufacturing know-how, expanding distribution network. On top of it, Alpine’s entry into F1 prepares it to reach new heights, offering the brand the prestige and recognition attached to the pinnacle of motorsport”, explains Luca de Meo, Renault Group CEO .

2022 Alpine revenues hit a record, up 33 % vs 2021. Nearly 7 years after launch, the A110 is the most sold sports car in France and features among the top 5 sports cars in Europe. In 2022, the 3 limited editions (the A110 GT J. Rédélé, the A110 Tour de Corse 75 and the A110 R Fernando Alonso) were sold out in just 30 minutes. The total orderbook stands at 7 months and sales are expected to exceed 4,200 units in 2023.

The total number of sales outlets has doubled in barely 2 years to 140, as of 31 December 2022. Alpine has forged partnerships with RedBird and AutoNation in the USA, bearing out its attraction in a country where the brand has major ambitions. What is more, the brand has entered the top 150 most valuable brands in France for the first time and is now worth €550 million 1 .

Launch of 7 new models by 2030 to support Alpine growth

Born from racing, Alpine needs to rise to many challenges including turning to 100 % electric. To do so, it can tap into the broad array of expertise of its technicians and engineers, who are in the top rank of the world’s motor racing specialists.

First, Alpine will draw on its “Dream Garage” made of 100% electric models as follows:

• The future electric, sporty and urban A290 (B-segment car based on Renault 5 and Renault 4 CMFB-EV platform), for which the show-car was unveiled in May, is expected as from 2024.
• The C-segment Crossover GT, in 2025, that will be manufactured in France at the Manufacture Alpine Dieppe Jean Rédélé plant.
• The all-new A110, Alpine’s heritage and know-how flag-bearer, will be 100 % electric by end 2026.

The A110 E-ternité prototype has served as a trial run demonstrating that Alpine has the capacity, and it is cost-beneficial to develop its own platform, which will mean it can offer cars true to its sportiness and agility DNA. The APP (Alpine Performance Platform) will also capitalise on the company's internal resources to achieve economies of scale.

Underpinning the future electric A110, the APP is adjustable such that it can change length and width as needed. It will also be used for new cars including a ground-breaking A110-based roadster and the new A310, a 4-seat sports coupe.

Lastly, Alpine will launch two new D/E segment cars on top of its Dream Garage.

Apart from its APP platform, Alpine is developing proprietary technologies for its exclusive sports models like a hydrogen internal combustion engine or ADM (Alpine Dynamic Module), the central intelligence to enhance agility and performance within our electronic architecture.

“This comprehensive range of sports cars will cement our market share in our key markets in Europe and Japan. It will turbocharge our international growth, particularly in the USA and Asia, where our new models will be on sale from 2027. Our goal is to expand from a niche segment brand to a fully-fledged global brand. By combining a larger range with international expansion, we target an operating margin over 10 % by 2030, and thereby put our business model on a permanent footing, ” explains Laurent Rossi, CEO of Alpine .

Ramp up Alpine’s transformation backed by leading partners in their fields

Alpine aims to create an ecosystem by surrounding itself with key partners to co-invent the sports car of tomorrow, led by Renault Group. Its APP platform will benefit from the SDV (Software-Defined Vehicle) expertise of Ampere, Renault Group's future electric and software pure player. Mobilize Financial Services will allow Alpine to attract and lock-in its customers via bespoke financial services. Lastly, on top of its own sales outlets, the company can draw on Renault Group’s distribution network for its foreign sales. Other external partners will support it including Google to develop connectivity services and Verkor to supply high-performance made-in-France (Dunkirk) batteries.

Alpine strives to enhance its brand image to boost revenues, by stepping up exposure to motorsports like the 2024 World Endurance Championship, in which Alpine will compete as factory team in the top category Hypercar, and also in Formula 1, where it wants to increase licensing and merchandising revenues. To ramp up its transformation, Alpine will be partnering with new investors such as Otro Capital, RedBird Capital Partners and Maximum Effort Investments.

Alpine's strategy will be detailed on Monday 26 June 2023 at the Alpine Future Tour. The event will be attended by Luca de Meo, CEO of Renault Group, and Laurent Rossi, CEO of Alpine, in Enstone (UK).

A replay of the conference can be accessed via the following link: Alpine Future Tour link

1 2023 Brand Finance France 150 Study

Alpine Racing Ltd speeds up its development and attracts €200m from world class investors

Alpine future tour - strategy presentation.

David Gendry

VP Communication Alpine

+33 6 33 25 71 56

Orianne Tamburini

Head of Product Communication Alpine

+33 6 26 63 28 14

About Alpine

Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.

Médiathèque (19)

© Alpine Design

Publié le 26/06/2023 | Consulter la publication

Le calvaire d'Alpine à Suzuka : "On a fait un pas en arrière "

Le passage en Q2 d' Esteban Ocon n'aura pas été suivi d'espoirs réalistes au Grand Prix du Japon, où les deux Alpine ont particulièrement souffert en course. Le manque de performance de la monoplace d'Enstone a été criant, offrant parfois des images douloureuses pour les supporters de l'écurie française, avec deux pilotes sans défense.

Pour ne rien arranger, un contact entre Pierre Gasly et Esteban Ocon lors du restart après le drapeau rouge a fortement mis à mal la course du numéro 10, qui a dû composer avec une voiture endommagée. Néanmoins, il n'y avait clairement pas grand-chose à espérer à la régulière. Classés 15e et 16e, à un tour du vainqueur, les deux tricolores n'ont toujours pas inscrit le moindre point en 2024. 

"On a essayé des choses un petit peu plus agressives sur la stratégie, on a réussi à être dans le match avec les autres à un moment mais on n'était pas assez rapide pour les garder derrière" , regrette Esteban Ocon au micro de Canal+. "C'était un bon test pour voir exactement où l'on est. C'est une piste qui est vraiment dure pour les voitures. Je pense que l'on a fait un bond en avant en qualifs mais on n'est pas où on veut être en course. Il nous reste beaucoup de boulot à faire."

, poursuit le Français, qui attend bien plus que les premières légères évolutions apportées par Alpine au Japon.

"Inquiets, on l'est depuis le début de l'année" , rappelle-t-il. "Il faut que l'on voit les progrès que l'on arrive à faire notamment sur la qualif ce week-end, sur pas mal de choses à Melbourne. En course, on a fait un pas en arrière aujourd'hui. Que l'on soit inquiet ou non, ça ne change rien, on doit bosser tête baissée et faire des pas en avant pour les prochaines courses."

Gasly trop vite "game over"

VIDÉO - Le résumé du Grand Prix du Japon

Pierre Gasly, lui, regrette  "l'incident de course" survenu avec son coéquipier, qui l'a selon lui mis  "game over" d'entrée. La suite a été un long supplice, durant lequel il s'est entêté au cas où une opportunité se serait présentée à la faveur d'événements devant lui.

"Sur le premier départ, je prends un bon envol" , explique-t-il au micro de Canal+. "J'arrive à gagner trois positions. Après le drapeau rouge, je refais un excellent départ, j'arrive à doubler Esteban et à me retrouver à côté de Yuki [Tsunoda] mais malheureusement, j'ai Yuki qui braque à gauche, Esteban à droite, je suis au milieu, donc je me retrouve pris en sandwich et il y a un contact avec Esteban qui m'a arraché tout le côté gauche du fond plat."

"C'est un incident de course mais qui nous coûte entre huit dixièmes et une seconde en course donc à partir de là, c'était plus ou moins game over. C'est dommage parce qu'on ne voit pas réellement la performance de la voiture, même si ça allait être une journée compliquée pour nous, mais il y avait clairement plus à aller chercher. Malheureusement, ça c'est fini assez tôt pour nous."

"J'ai essayé de me bagarrer au maximum. C'était très, très compliqué. Ça faisait longtemps que je n'avais pas eu une course aussi compliquée au niveau du comportement de la voiture. On a essayé au cas où il se passe quelque chose à la fin et qu’on arrive à profiter de quelque chose mais malheureusement, on était trop loin."

"Je pense qu'il faut voir le positif. Même dans des moments difficiles comme ça, il y a des améliorations qui ont été apportées ce week-end, il y a des choses qui vont dans le bon sens. Maintenant, il nous faut plus d'améliorations sur la voiture, on n'a pas la performance dont on a besoin pour se bagarrer aux avant-postes. Je sais que l'équipe en est capable. Il faut juste continuer à apporter des pièces et continuer à travailler dur. On est loin et on devrait pas être aussi loin."

Photos - Dimanche à Suzuka

Max verstappen, red bull racing rb20, sergio perez, red bull racing rb20, lando norris, mclaren mcl38, carlos sainz, ferrari sf-24, fernando alonso, aston martin amr24, le reste du peloton au départ..

Sam Bloxham / Motorsport Images

La grande roue du circuit de Suzuka

Esteban ocon, alpine f1 team, arrive dans le paddock.

Simon Galloway / Motorsport Images

Fernando Alonso, Aston Martin F1 Team, salue les fans à leur arrivée sur le circuit.

Zak Mauger / Motorsport Images

Yuki Tsunoda, Visa Cash App RB F1 Team, accueille les fans et signe des autographes à son arrivée sur le circuit.

Messages aux pilotes, dont fernando alonso, aston martin f1 team, liés à la fleur de cerisier, ou sakura., l'équipe des stands de l'aston martin f1 team s'entraîne aux arrêts au stand., lewis hamilton, mercedes-amg f1 team, arrive pour la parade des pilotes.

Andy Hone / Motorsport Images

Daniel Ricciardo, Visa Cash App RB F1 Team, arrive avant la parade des pilotes

Max verstappen, red bull racing, arrive pour la parade des pilotes., fernando alonso, aston martin f1 team, carlos sainz, scuderia ferrari, saluent la foule lors de la parade des pilotes., esteban ocon, alpine f1 team, oscar piastri, mclaren f1 team, arrivent avant la parade des pilotes..

Mark Sutton / Motorsport Images

Lewis Hamilton, Mercedes F1 W15, sort du garage

Les mécaniciens poussent la voiture de valtteri bottas, kick sauber c44, vers sa place sur la grille de départ., charles leclerc, ferrari sf-24, george russell, mercedes f1 w15, nico hulkenberg, haas vf-24, valtteri bottas, kick sauber c44, le reste du peloton au premier tour., fernando alonso, aston martin amr24, oscar piastri, mclaren mcl38, lewis hamilton, mercedes f1 w15, charles leclerc, ferrari sf-24, george russell, mercedes f1 w15, valtteri bottas, kick sauber c44, à la reprise., max verstappen, red bull racing rb20, sergio perez, red bull racing rb20, lando norris, mclaren mcl38, carlos sainz, ferrari sf-24, fernando alonso, aston martin amr24, oscar piastri, mclaren mcl38, le reste du peloton pour la reprise., kevin magnussen, haas vf-24, zhou guanyu, kick sauber c44, lando norris, mclaren mcl38 carlos sainz, ferrari sf-24, lando norris, mclaren mcl38, carlos sainz, ferrari sf-24, fernando alonso, aston martin amr24, charles leclerc, ferrari sf-24 george russell, mercedes f1 w15, lewis hamilton, mercedes f1 w15, yuki tsunoda, rb f1 team vcarb 01, george russell, mercedes f1 w15, carlos sainz, ferrari sf-24 fernando alonso, aston martin amr24, oscar piastri, mclaren mcl38, affronte fernando alonso, aston martin amr24, tandis que charles leclerc, ferrari sf-24, affronte lewis hamilton, mercedes f1 w15., lando norris, mclaren mcl38, lance stroll, aston martin amr24, esteban ocon, alpine a524, la voiture médicale sur la piste, les voitures de daniel ricciardo, rb f1 team vcarb 01 et alex albon, williams fw46 dans la barrière de pneus après avoir chuté lors du premier tour., max verstappen, red bull racing rb20, oscar piastri, mclaren mcl38, lando norris, mclaren mcl38, carlos sainz, ferrari sf-24, carlos sainz, ferrari sf-24, charles leclerc, ferrari sf-24, lewis hamilton, mercedes f1 w15, yuki tsunoda, rb f1 team vcarb 01, george russell, mercedes f1 w15, oscar piastri, mclaren mcl38, charles leclerc, ferrari sf-24, lewis hamilton, mercedes f1 w15, sergio perez, red bull racing rb20, lando norris, mclaren mcl38, lance stroll, aston martin amr24, pierre gasly, alpine a524, esteban ocon, alpine a524, pierre gasly, alpine a524, kevin magnussen, haas vf-24, nico hulkenberg, haas vf-24, esteban ocon, alpine a524, charles leclerc, ferrari sf-24, lando norris, mclaren mcl38, dans la voie des stands après un arrêt aux stands, lance stroll, aston martin amr24, entre au stand pour un arrêt., sergio perez, red bull racing rb20, entre dans les stands pour un arrêt., george russell, mercedes f1 w15, dans la voie des stands après un arrêt aux stands, max verstappen, red bull racing, 1ère position, carlos sainz, scuderia ferrari, 3ème position, célèbrent sur le podium avec du champagne., daniel ricciardo, rb f1 team vcarb 01, alex albon, williams fw46, échouent dans le premier tour., les commissaires assistent à l'accident entre daniel ricciardo, rb f1 team vcarb 01, et alex albon, williams fw46, au départ., george russell, mercedes f1 w15 lewis hamilton, mercedes f1 w15, yuki tsunoda, rb f1 team vcarb 01, kevin magnussen, haas vf-24 valtteri bottas, kick sauber c44 et logan sargeant, williams fw46, max verstappen, red bull racing, 1ère position, fête son arrivée au parc ferme, max verstappen, red bull racing, 1ère position, arrose carlos sainz, scuderia ferrari, 3ème position, avec du champagne., daniel ricciardo, rb f1 team vcarb 01 et alex albon, williams racing, s'écrasent alors que lewis hamilton, mercedes f1 w15, charles leclerc, ferrari sf-24, george russell, mercedes f1 w15, nico hulkenberg, haas vf-24, se retrouvent en tête du peloton., carlos sainz, scuderia ferrari, 3e position, avec son trophée et son champagne, sergio perez, red bull racing, 2e position, max verstappen, red bull racing, 1re position, carlos sainz, scuderia ferrari, 3e position, célèbrent au champagne sur le podium., max verstappen, red bull racing, 1ère position, sur le podium, max verstappen, red bull racing, 1ère position, soulève le trophée des vainqueurs., sergio perez, red bull racing, 2e position, soulève son trophée sur le podium, max verstappen, red bull racing, 1ère position, pulvérise le champagne de la victoire., carlos sainz, scuderia ferrari, 3ème position, soulève son trophée sur le podium, sergio perez, red bull racing, 2e position, max verstappen, red bull racing, 1re position, carlos sainz, scuderia ferrari, 3e position, célèbrent avec du champagne sur le podium., sergio perez, red bull racing, 2e position, max verstappen, red bull racing, 1re position, célèbrent avec du champagne sur le podium., max verstappen, red bull racing, 1ère position, fête au parc ferme, max verstappen, red bull racing, 1ère position, célèbre avec son équipe à l'arrivée au parc ferme., max verstappen, red bull racing, 1ère position, et sergio perez, red bull racing, 2ème position, célèbrent avec leur équipe au parc ferme., carlos sainz, scuderia ferrari, 3ème position, célèbre avec son équipe au parc ferme, max verstappen, red bull racing, 1ère position, et carlos sainz, scuderia ferrari, 3ème position, débriefing au parc ferme., sergio perez, red bull racing, 2e position, et max verstappen, red bull racing, 1re position, posent ensemble pour une photo au parc ferme., sergio perez, red bull racing, 2e position, et max verstappen, red bull racing, 1re position, discutent au parc ferme., carlos sainz, scuderia ferrari, 3e position, monte sur le podium, sergio perez, red bull racing, 2e position, monte sur le podium, carlos sainz, scuderia ferrari, 3e position, soulève le trophée en signe de célébration, max verstappen, red bull racing, 1ère position, et carlos sainz, scuderia ferrari, 3ème position, boivent du champagne pour célébrer., max verstappen, red bull racing, 1ère position, et sergio perez, red bull racing, 2ème position, quittent le podium avec leurs trophées., max verstappen, red bull racing, 1ère position, reçoit le trophée des vainqueurs de ichiro takahashi, commissaire de l'agence japonaise du tourisme., max verstappen, red bull racing rb20, 1ère position, arrive au parc ferme, max verstappen, red bull racing, 1ère position, carlos sainz, scuderia ferrari, 3ème position, sergio perez, red bull racing, 2e position, embrasse christian horner, team principal, red bull racing, lors de la célébration au parc ferme., sergio perez, red bull racing, 2e position, max verstappen, red bull racing, 1re position, carlos sainz, scuderia ferrari, 3e position, sur le podium..