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How to Add Virtual Tour to Google My Business [Guide]

How to Add Virtual Tour to Google My Business [Guide]

Table of Contents

Wouldn’t it be lovely to take a stroll down the busy business district without worrying about traffic, other people, and unfortunate weather conditions? If you could tour virtually instead of in person, think of how much easier it would be to make decisions! Luckily, Google My Business offers virtual tours so that your customers can get an interactive experience on your listing.

A virtual tour of your business lets potential customers explore it as if they were really there- something photos and videos cannot always provide. In this guide, I’ll go over how to add a virtual tour to Google My Business so you can see if it is the right choice for you.

What is a Virtual Tour?

According to Google , “360 tours let customers peek inside before they arrive, and boost your visibility online.”

A virtual tour is an interactive, three-dimensional experience that allows customers to explore your business through their Google My Business profile.

Customers use Google to find businesses, but they go through a process of elimination when doing so. They look at things like photos, location, reviews, and ratings to compare the top-ranking businesses and decide which one they want to choose. 

When customers see that a business has a virtual tour on their Google My Business profile though, it changes everything. Instead of relying on photos and reviews alone, potential customers can take an entire “virtual walk” through your business before even stepping foot in it!

If you’re a business owner, chances are you understand by now that having a Google My Business profile is important. But what you may not realize is that the majority of profiles don’t have virtual tours!

Fortunately, Google reports that listings with photos and virtual tours are twice as likely to generate interest. So if you want your listing to stand out, be sure to add a virtual tour.

How to Add a Virtual Tour to Google My Business

If you’ve decided to add a virtual tour to your Google My Business profile, there are extra steps you’ll need to take. Unlike other changes you can make to your GMB profile, adding a virtual tour requires planning and specific equipment.

Google My Business offers two options for setting up a virtual tour:

  • Hire a Street View-Trusted Photographer

Create Your Own 360 Tour

Creating your own 360 tours using GMB professional gear is simple, effective, and easy to implement.

Get Professional Help

You can use Google’s professional search function to find a virtual tour guide. This tool lets you type in your city and state to see a list of guides that have been approved by Google. 

What’s great about this feature is that it provides the agency name, contact email address, and phone number all together! So instead of having to fill out a form, you can directly reach out to them.

You’ll need special equipment to create your own 360 tour, which you can find at Google’s 360 shop. Prices for the equipment vary depending on quality and budget–the INSTA360 PRO2 costs $4999 while the INSTA360 ONE only costs 164 dollars.

While it’s probable that you can find equipment corresponding to your budget, the quality of your virtual tour will differ based on whatever item you end up purchasing. Also, I highly recommend investigating best practices for creating virtual tours so that you generate a tour that most accurately reflects your business. This is one significant advantage of working with a professional–you’ll be confident knowing that they will get your virtual tour done correctly and ensure optimal representation of your company.

Google’s Virtual Tour Guidelines

If you’re looking to create your own virtual tour, there are some Google guidelines you’ll want to keep in mind. In particular, blurry images and the following content is not allowed:

  • Intellectual Property Violations
  • Sexually Explicit Content
  • Illegal, Dangerous, or Violent Content
  • Harassment and Threats
  • Hate Speech
  • Terrorist Content
  • Child Endangerment
  • Personally Identifiable Information

Following these guidelines will help you create a virtual tour that is more likely to be published by Google. Remember, even if you don’t break any rules, your tour may still not be published if it doesn’t meet Google’s standards. Though this system isn’t fool-proof, as demonstrated by the unintentionally funny scenes captured on Google Maps Street View, it’s still in your best interest to comply with Google’s policies so that you don’t run into any trouble with your business.

If you’re interested in SEO or if you want ways to increase foot traffic for your small business, then optimizing for local search is essential. Google 360 Tours are one way to do this.

Google Street View

Google Streetview creates 360 virtual tours of your business that not only improve local search rankings but also expand your audience and build customer trust–all while being an essential part of getting found online. Of course, it’s fantastic to have an e-presence as a retailer, but it will never replace the in-person experience of visiting a brick-and-mortar store.

It’s tough for customers who haven’t physically seen your business to make an informed decision about whether or not to buy from you. And if they can’t get a good sense of what your business is like, they’ll probably keep looking until they find something that suits them better. Google 360 Virtual Tours can help with that.

Google Maps Virtual Tours are designed to give potential customers a firsthand look at your business, and entice them to visit in person. If you’re looking for more perfect customers, then this guide is for you. You’ll learn everything there is to know about Google 360 Virtual Tours including what they are, how much they cost, and their many benefits. So let’s get started!

google business 360 tour

What Is a Google 360 Virtual Tour?

A Google 360 Virtual Tour is a series of panoramic images that give users an immersive experience of exploring your business’s physical storefront as if they were there in person. The Trusted Google Photographer or a Google Trusted Agency use special equipment called 360-degree cameras (or omnidirectional cameras) to capture the multiple images needed for the tour.

Not only can you list virtual tours on your Google Business Profile (GBP), but you can also embed them onto your website or social media with a short piece of code.

Benefits of a Google 360 Tour

Google 360 Virtual Tours provide an immersive experience that helps customers feel like they are actually in your business. By providing this valuable service, you can help your business grow in several ways. Some of the most impactful benefits include: 

-allowing customers to get a realistic sense of what your business looks and feels like 

-giving potential customers a virtual tour before they come into your physical location 

– improving online searchability so that people can easily find and learn about your businesses

Promotes Your Business

Most importantly, a Google 360 Tour will help increase foot traffic to your business.

Better Google Map Rankings

By having a more complete Google Business Profile, you increase the chance of ranking higher on Google Maps and other local searches. Furthermore, by adding a virtual tour to your page, you can fine-tune your profile and selected keywords to attract even more customers than before.

Expanded Brand Reach

By the end of 2021, it is predicted that there will be 1.17 trillion local searches each year- that’s a lot of people looking for businesses like yours! Google 360 virtual tours are one great way to make sure your business comes up in these search results. By having a virtual tour on your website or online listings, you can show customers what makes your business special and differentiate yourself from the competitors. Not to mention, potential customers who can see inside your store before they visit are more likely than others to become actual paying customers.

More Engagement

The average session duration across industries is a measly 4 minutes and 25 seconds, but the longer your customers spend researching your business, obviously, the more likely they’ll be to buy from you or give you a call. A virtual tour will keep users engaged with content on your website increase session duration significantly, giving you plenty of time to convert them into leads.

Establish Trust With New Customers

It is often said that a picture is worth 1,000 words. To put it more contextually, a virtual tour of your business will speak much louder than any amount of text could ever hope to. Furthermore, this type of tour builds trust with potential customers in a way thattext cannot replicate.

Let me explain with an analogy. Say you were looking for an accounting service that could handle businesses employing 150 or more people. After some investigation, you finally find one. But when you go to the address, you see that it’s just a single accountant renting out a small room. Not exactly what you’re looking for now, is it? Although there’s nothing wrong with companies run by a sole staff member.

By providing potential customers a behind-the-scenes look at your business, you are fostering an environment of trust and comfort. In turn, this boosting the chances that customers will buy from you. With a Google 360 Virtual Tour, your clients can explore your store from their own device without even having to step inside. Not only does this give them peace of mind knowing what kinds of products or services you offer, but it also lets them get to know your company before committing to doing business with you.

Extremely Cost-Effective

Google 360 Virtual Tours are excellent for businesses because they need little investment and have many long-term benefits.

The only significant expense is the initial hardware, but otherwise, there aren’t any continuous costs. The software needed to edit and stitch images together is minimal, Google Business Profile makes it easy to post tours, and virtual tours can be used cross-platform as valuable marketing tools.

Many businesses choose to outsource equipment and time-intensive projects because they don’t have the resources necessary to complete them in-house.

Keeps You Visible 24/7Having a virtual tour of your business is like having it open 24/7—people can access it at any time, from anywhere in the world. According to a 2020 report, the peak hours for buying products online are between 8 pm and 9 pm. But this doesn’t just apply to online stores—people are researching businesses after closing time too. Having a well-made website will help educate your potential customers about your products and business even when you’re not there in person.

A Google 360 Virtual Tour will give them a chance to see what it’s like inside your establishment, even when they can’t come during open hours. This could be exactly what they need to make a purchase the following day.

Available Across All Devices

Since the majority of people today use their mobile devices to search online (averaging 60%), it’s important that your business is visible on all platforms. People are increasingly using tablets, smartphones, and laptops to find information about local businesses. If you don’t optimize for mobile traffic, you’re essentially losing out on a lot of potential customers and revenue. Moreover, studies show that mobile traffic will only continue to grow in the coming years.

Google has been quick to adapt their products for the mobile user, and 360 Virtual Tours are no different. In fact, some virtual tours let users explore your business by moving their smart device around. By creating a Google 360 Virtual Tour, you’re getting ahead of the curve by adding an additional layer of mobile optimization to your business.

Statistics On Google Virtual Tours

The Google 360 Virtual Tours provides plenty of advantages, as you can see from the statistics below.

  • Listings that include photos and virtual tours are twice as likely to generate interest.
  • Did you know that homes with complete listings, including virtual tours, are 78% more likely to be viewed as well-established?
  • Photo and video listings inspire potential customers to purchase nearly one-third of the time.
  • The majority of consumers (3 out of 4) search for a business online before they visit the physical storefront.
  • Did you know that, on average, 41% of businesses searched for on Google Maps receive an onsite visit? And if your business features a virtual tour in its listing, even more customers are likely to come see what you have to offer!
  • A massive 62% of customers prefer to see business interiors through images or virtual tours.

People use the internet to look up businesses before going to them in person. A complete Google Business Profile, virtual tours, and other online features will bring people who are ready to buy what you’re selling.

What Type of Camera is Needed for a Virtual Tour?

A 360-degree camera also called an omnidirectional camera, is needed for virtual tours. Most regular cameras only cover a 180-degree field of view in one shot. An omnidirectional camera covers approximately 360 degrees—sometimes it’s slightly less and this is okay because the equipment makes up for it.

Keep in mind that not every omnidirectional camera is created equal. You can get the images you want with a budget 360-degree camera, but they won’t have the high quality that will make your business look its best.

We recommend the following specs:

  • 23MP (6720×3360, 7K) still image shooting
  • Lenses that reduce ghosting, flare, and purple fringe
  • Aperture offers F2.1, F2.5, and F5.6 for great depth of field, even in low light conditions
  • 4K (3840×1920, 29.97fps) quality spherical video
  • a 1.0″ in back-illuminated CMOS image sensor for superior noise reduction
  • RAW DNG and JPEG support for Dual format simultaneous saving
  • 4-channel microphone to independently record sound from 4 different directions

How Long Does It Take to Create a Tour?

The answer is less time than one might think. A regular tour takes only a few days from beginning to end. The total cost and duration depend on how many tourist attractions there are (number of steps in the tour).

On average, it will take a professional one to two weeks to create a beautiful 360-degree video of your business from start to finish. However, if you only need a single viewpoint recorded, that will only take 1-2 minutes and the crew could be in and out of your business in just a few hours. For larger shoots (e.g., 40 viewpoints), expect around half a day of shooting alone.

Where Can I Publish My 360 Virtual Tour?

The best part is that you can post your Google 360 Virtual Tour almost anywhere online. The most crucial site to publish it on first though is your Google Business Profile listing. Your listing helps Google get to know about your business, and what services/products you offer, and shows customers where they can find you using things such as Google Maps.

There are few things more critical for small businesses than having an up-to-date and content rich Google Business Profile (GBP) listing. And adding a virtual tour is a fantastic way to not only rank higher but also increase traffic coming your way.

Beyond GBP, you can also publish your virtual tour on the following platforms:

  • Social media – Facebook or Instagram
  • Your website
  • Video platforms like YouTube

The ideal agencies will be able to manage to incorporate your new Google 360 Virtual Tour onto every single one of these platforms.

Google 360 Virtual Tour Cost

Depending on which agency you choose, the cost of your Google 360 Virtual Tour will differ. Some price their tours according to the number of rooms while others use the number of viewpoints. In addition, some agencies charge based on the type of service users such as editing and stitching. Lastly, other companies may upcharge for posting your video onto your website or Google.

In general, business owners don’t want to spend more than $35 from each customer’s perspective. This fee should include on-site shooting, editing, and stitching together the footage, as well as uploading it onto your marketing platforms like GBP.

What Do Professional Services Include?

The type of agency you hire will ultimately determine the kind and number of services available to you. Some agencies include only a few basic services in their standard package, while others might charge extra for certain amenities.

The best agency packages will always include:

  • Free initial phone consultation
  • A walkthrough of each area to document the project’s scope.
  • Commute time from your business to the office
  • Viewpoint recordings
  • Individual viewpoints (still photos) shot
  • Finalized 360° Virtual Tour of your business
  • Google Street View integration
  • Google Maps integration
  • QR Code to 360° Virtual Tour
  • Enhanced Google Search Results
  • Free snippet to display 360° Virtual Tour on your website
  • There are no recurring fees; you only have to pay once.

Need Outside Help? Here’s How the Agency Process Goes

Most business owners would rather work with a professional virtual tour company than attempt to do it themselves and risk not doing a good job. Here’s what you can expect from the process, though note that every agency will have its own procedures. For the most part, however, the process looks something like this:

  • Consultation – During this phase, you’ll gain a deeper understanding of the virtual tour process and what to expect from it.
  • Site Walkthrough – A common practice agencies use to gain insight for your project is an onsite walkthrough. Here, they’ll explore the details of your location and what viewpoints should be covered.
  • Estimate – Agencies take into account the number of viewpoints at your desired location, the level of editing required, and other price considerations to give you a personalized estimate.
  • Approval & Scheduling – After you’ve agreed to the terms, you can work together with the agency to schedule your Google 360 Virtual Tour at a mutually convenient time and date.
  • Onsite Recordings – The photography team will move throughout your business taking 360-degree photos from different angles.
  • Edit, Stitch & Complete – Once the photoshoot is completed, your team will return to their editing station to retouch the photos and send the tour off for quality assurance assessment.
  • Delivery – Lastly, your team will deliver the custom code for the tour to be placed on your website. Some agencies will post it on your Google Business Profile as well.

These details give you a better idea regarding Google My Business virtual tours. It is up to you to choose whether to go for an agency to design a virtual tour or a DIY approach.

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Google 360 Tour Guide to Virtual Walkthroughs for Businesses

Google Street View

Have you heard about a Google 360 Tour?  Whether you’re an SEO enthusiast or simply a digitally savvy small business looking for ways to bring in more customers, you already know the importance of optimizing for local search.

Google Street View

Through the technology of Google Streetview , a Google 360 Tour is a virtual representation of your business. These tours will help boost your local search rankings, expand your audience, build trust among your customers, and is a downright essential tactic for getting found online.

As a retailer, we can agree that having an online presence is excellent, but it isn’t the same as visiting a storefront in person.

For all the local customers ready to buy what you’re offering, without seeing the actual business, it can be hard for them to get a good sense of what you’re like to help them make a good decision.

And the truth is, that can lead your ideal customers to keep on looking elsewhere for what you’re selling.

That is until Google 360 Virtual Tours .

A Google Maps Virtual Tour will let you showcase what it’s like being at your brick-and-mortar store in person. And it’s a powerful way to bring more of your perfect customers right through your front door.

This guide takes you through everything you need to know about Google 360 Virtual Tours, including what they are, how they can help, what they cost, and much, much more.

Let’s jump in.

Table of Contents

What Is a Google 360 Virtual Tour?

What are the benefits of a google 360 tour, statistics on google virtual tours, what type of camera does a virtual tour require, how long does it take to create a tour, where can i publish my 360 virtual tour, google 360 tour examples, how much does a google 360 virtual tour cost, what do professional services include, what’s the process like from start to finish, how do i order a google virtual tour.

Panorama Image For A 360 Virtual Tour

A Google 360 Virtual Tour is a series of panoramic images that take users through your business’s physical storefront.

Multiple panoramic photos together (stitched) create a full 360-degrees “walkthrough” of your business, just like Google Street View.

Visitors can move forwards or backward, go into rooms, and enjoy an entire field of view, just like if they were there in person.

The images for Google 360 Virtual Tours are taken either by a Trusted Google Photographer or a Google Trusted Agency using special equipment called 360-degree cameras (or omnidirectional cameras).

These virtual tours can also be connected to and listed on (among other places) your Google Business Profile (GBP), formerly known as Google My Business —an essential part of any local SEO strategy .

You can also place them onto your website and social media outlets using a simple snippet of code.

Need help managing your Google Business Profile?  

Learn more here.

Don’t have a Google Business Profile yet?

Learn how to set one up here.

Google 360 Tour Example

Google 360 Virtual Tours are more than just a simple glance around your business.

There are plenty of ways this innovative marketing tactic can help your business grow and thrive.

Below are some of the most impactful benefits a Google 360 Virtual Tour can have on your business.

Better Promotes Your Business

First and foremost, a Google 360 Tour brings more clients and customers to your door (isn’t that the point of anything you do?).

There are a few ways a virtual tour accomplishes this.

Leads To Better Google Map Rankings

A better and more complete Google Business Profile is more likely to rank higher on Google Maps and other local searches.

Adding a virtual tour to your page is another great tactic to add to your profile and boost your keywords rankings. And this means more customers :)

Expands Your Brand’s Reach

Google 360 virtual tours are a fantastic way to ramp up your business’s digital presence. As of the 4th quarter of 2021, there are 37,000 local searches a second (or 1.17 trillion each year).

Your ideal customers are looking for businesses online. And adding a virtual tour to your digital marketing efforts is just one more way you can bring more ready-to-buy searchers like these into your store.

Causes More Engagement

The average session duration across industries is about 4 minutes and 25 seconds . But the longer your customers spend researching your business, the more likely they’ll be to buy your product or give you a call.

A virtual tour keeps your users engaged with your website’s content and increases session duration, giving you more time to win them over.

Builds Trust With New Customers

As they say, a picture is worth 1,000 words. But you don’t have to do the math to know that a virtual tour is far and away more effective at showcasing your business than a word-by-word description. And it’s more effective at building trust.

Think of it like this. Say you were looking for an accounting service equipped to handle businesses with 150+ employees.

After a bit of research, you finally land on one. But when you head to the address, you find that the service is just a single accountant renting out a one-room suite.  It doesn’t seem like a match now.  Not that there is anything wrong with a single-staffed company.

Instead, a Google 360 Virtual Tour gives your customers a behind-the-scenes look at your business to help them feel more comfortable.

But when your potential customers digitally walk through your store, they’re not just getting a feel for your business. They’re also getting closer to trusting you as a possible, reliable provider.

And the more they trust you, the more likely they’ll be to buy from you.

Is Very Cost-Effective

One of the best things about Google 360 Virtual Tours is that they can be an incredibly cost-effective way of promoting (and running) your business.

Despite an initial upfront investment in the proper hardware, there aren’t any additional expenses.

There’s minimal software needed for editing and stitching images together, they’re not too hard to post to Google Business Profile, and they’re a valuable piece of marketing collateral you can use across plenty of platforms.

The biggest financial hurdles are the equipment and the time investment, so many businesses decide to leave it to the professionals .

Keeps You Visible (Open 24/7)

Like other digital marketing assets, a virtual tour lets you keep your business’s doors open 24/7—digitally, at least.

A 2020 report found that the peak hours for buying products online were from 8 pm to 9 pm. But this doesn’t just apply to online stores. People are researching businesses after closing time, too.

A well-made website will, of course, help educate your potential customers about your products and your business.

But a Google 360 Virtual Tour will help them see what it’s like inside your doors.

And for those who can’t make it during your open hours, this glimpse inside could be what they precisely need to pull the trigger the next day.

Available Across All Devices

Virtual Tour on a Mobile Device

The age of desktop-only searches is long gone. Today, mobile searches are averaging 60%.

Tablets, smartphones, and even hot spot-connected laptops make up the bulk of how people are finding your business online.

And if you aren’t optimizing for mobile, you’re dealing your revenue numbers a severe blow.

Plus, experts predict mobile traffic will continue to grow.

Luckily, Google has made virtual tours especially optimized for mobile.

Some virtual tours even allow searchers to “look around” your business by changing the position of the smart device.

When you create your Google 360 Virtual Tour, you’re capitalizing on this growing trend by adding one more layer of mobile optimization to your business.

Now that we’ve outlined some of the most significant benefits of Google 360 Virtual Tours, let’s get into some statistics.

Take a look at the stats below from Google and Visual Objects to get a better perspective on just what Google 360 Virtual Tours can do for you.

  • Listings with photos and virtual tours are 2X as likely to generate interest.
  • Complete listings (e.g., ones that feature virtual tours) inspire trust and are 78% more likely to be viewed as well-established.
  • Listings with photos and tours motivate customers to purchase 29% of the time.
  • More than 3 out of 4 consumers look for a company’s online presence before visiting a business in person.
  • On average, 41% of business searches on Google Maps result in an onsite visit. That number tends to be even higher for businesses that feature a virtual tour on their Google Business Profile listing.
  • A whopping 62% of visitors prefer listings with views of business interiors through images or virtual tours.

People research businesses online before visiting them in person. And it’s also clear that a complete Google Business Profile, virtual tours, and a robust online presence, in general, all help bring in more ready-to-buy customers.

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Virtual tours require a 360-degree camera, also known as an omnidirectional camera.

Most cameras typically only cover, at most, a 180-degree field of view in a single shot.

On the other hand, an omnidirectional camera covers about 360-degrees—sometimes it’s a bit less and is compensated for by the equipment.

With that said, not all omnidirectional cameras are of the same quality.

And while shooting with a budget 360-degree camera can get you the type of images you want, they certainly won’t have the quality to make your business look great along the way.

That’s why we recommend using cameras with, at minimum, the following specs:

  • 23MP (6720×3360, 7K) still image shooting
  • Lenses that reduce ghosting, flare, and purple fringe
  • Aperture offers F2.1, F2.5, and F5.6 for great depth of field, even in low light conditions
  • 4K (3840×1920, 29.97fps) quality spherical video
  • a 1.0″ in back-illuminated CMOS image sensor for superior noise reduction performance
  • Dual format simultaneous saving (RAW DNG and JPEG)
  • 4-channel microphone to independently record sound from 4 different directions when shooting video

The answer here is this—probably less time than you’d imagine. A basic tour takes a few days, start to finish.

The total cost, and time, are dependent on the number of viewpoints (number of steps in the tour).

In most cases, recording a single 360-degree viewpoint will take 1-2 minutes.  The crew could essentially be in and out of your business in just a few hours.

For larger shoots (e.g., 40 viewpoints), allow for around a half-day of shooting alone.

On average, from consultation to publishing, expect one to two weeks for a professional to create a beautiful end product.

That’s the beauty of it—you can publish your Google 360 Virtual Tour almost anywhere online.

The most important place you’ll want to publish first is on your Google Business Profile listing.

Your listing is how Google learns about your business, understands what you have to offer, and directs customers to you on platforms like Google Maps.

Few things are more impactful for small businesses than having an accurate and content-rich GBP listing. And adding a virtual tour to yours is a fantastic way to rank higher and increase traffic coming your way.

Beyond GBP, you can also publish your virtual tour on:

  • Social media platforms like Facebook or Instagram
  • Your website
  • Video hosting platforms like YouTube

The best agencies will be able to handle integrating your new Google 360 Virtual Tour throughout all of these platforms.

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The cost of your Google 360 Virtual Tour comes down to which agency you choose. Some will base their rate on the number of rooms. And others will use the number of viewpoints.

Some agencies will also charge you based on the types of services you use. For instance, they may charge a premium for editing and stitching.

Or they may upcharge you for posting your video to your website or Google.

In the end, many business owners find an all-inclusive fee of not more than $35 per viewpoint to be fair.

They should include onsite shooting, editing, stitching, and uploading your video to your marketing platforms, including GBP, of course.

Here again, it depends on which agency you hire. Some may provide just a few of the services below in their package. Adding on any others may require additional charges.

However, the best agency packages should include:

  • Free consultation via a phone call
  • An onsite walkthrough (walk through each viewpoint to tally project scope)
  • Travel time to and from your business to our office
  • Viewpoint recordings “a-la-carte” as needed
  • Individual viewpoints (still photos) shot
  • Finalized 360° Virtual Tour of your business
  • Google Street View integration
  • Google Maps integration
  • QR Code to 360° Virtual Tour
  • Enhanced Google Search Results
  • Free snippet to display 360° Virtual Tour on your website
  • No recurring fees – one-time fee

Since most business owners will choose to work with a professional virtual tour company instead of handling it themselves (typically cheaper), let’s go through what you can expect from that process.

Every agency will handle the process differently. But for most, the process will look something like this:

  • Consultation – This is when you’ll learn more about what to expect from your virtual tour and the process.
  • Site Walkthrough – Many agencies will conduct an onsite walkthrough to explore the details of your location, what viewpoints should be covered, and more.
  • Estimate – After adding up the number of viewpoints that’s right for your location, assessing the editing involved, and factoring in other price considerations, you’ll receive a custom estimate for the process.
  • Approval & Scheduling – After you’ve accepted the terms, you’ll work together to figure out a proper time and date to schedule your Google 360 Virtual Tour.
  • Onsite Recordings – On the shoot, the photography team will move from viewpoint to viewpoint capturing 360-degree images of your business.
  • Edit, Stitch & Complete – Once shooting is over, your team will head back to their space to edit the photos together and send the tour through quality assurance for the best outcome.
  • Delivery – Last but not least, your team will deliver the custom code for the tour so you can use it right on your website. Some agencies will even post it to your Google Business Profile listing for you as a part of the process.

A lot of work goes into creating a Google 360 Virtual Tour. But when done correctly, it can bring a massive boon of new customers to your door.

And though some SEO management agencies provide the service, not all will be able to create an end product that does your business justice.

If you’re looking to capture the benefits of a Google Virtual Tour for your St. Louis area business, look no further than Studio C5.

At Studio C5, we proudly put our clients’ businesses on the map (no pun intended).

Here’s what makes our service stand out.

  • Equipment – We’ve invested in some of the best motion-capturing technology in the industry. Our equipment reduces lens flare, allows for great depth of field in most lighting conditions, and provides superior noise reduction. Translation—we have the tech to create gorgeous, true-to-life images your customers will love.
  • Expertise – We know you’re busy. And we know when you invest in your business, you expect results. That’s why we follow a proven seven-step process to make creating your virtual tour as seamless and as successful as possible. Don’t worry; you’re in good hands.
  • Experience – We’ve proudly been helping businesses like yours grow their online presence since 2009. Whether you’re a retailer, service provider, manufacturer, or any other type of business, we draw from a wealth of experience to produce the best results possible.

What Do Customers Say about Studio C5?

Watch what the owner of STL Windows and Doors  has to say about our partnership and how we’ve been able to grow his family business.

Ready to Take the Next Step?

A Google 360 Virtual Tour can be a serious game-changer for your business. And when you partner with Studio C5 or have some preliminary questions, you can rest easy knowing you’re working with the best.

Are you interested in seeing what we can do for your business?

Request a free consultation today .

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How to Add Virtual Tour to Google My Business

February 17, 2021

GMB Gorilla

how to add a virtual tour to google my business

Think about how great it would be for you to take a leisurely walk through the jungle without needing to fight off all the mosquitos, snakes, and predators? Instead, what if you could take a virtual tour of the jungle? 

Wouldn’t that help you make a better decision about whether or not you want to visit in person?

Well, it turns out that your potential customers would also appreciate a virtual tour on your Google My Business profile! With a virtual tour, you can add a whole new level of interactivity to your GMB listing.

Instead of showing off your business just through photos and videos, your potential customers could literally take a walk through your organization to see exactly what they can expect from their in-person experience.

In this guide, I’ll walk you through how to add a virtual tour to Google My Business and other info you should have before deciding if virtual tours are right for you.

What is a Virtual Tour?

A virtual tour is a feature that you can add to your Google My Business profile to give existing and potential customers a unique glimpse into your business. According to Google , “360 tours let customers peak inside before they arrive, and boost your visibility online.”

When searching Google for a business, users immediately go through a process of elimination. Using photos, location, hours of operation, reviews, and ratings, potential customers compare the top ranking businesses in order to make a decision about which organization they want to choose.

When a virtual tour is featured on a Google My Business profile, it changes the entire tone of that user’s browsing experience. Instead of relying on photos and reviews, they can literally take a “walk” through your business. 

In this current day and age, most business owners understand that having a Google My Business profile is important. However, the majority of profiles don’t have a virtual tour!

That’s why Google reports that “Listings with photos and a virtual tour are twice as likely to generate interest.”

How to Add a Virtual Tour to Google My Business

Once you’ve made the decision to add a virtual tour to your Google My Business profile, you’ll need to take a few extra steps to make it happen. Unlike other changes to your GMB profile, adding a virtual tour will take planning and special equipment.

Google My Business features two options to set up a virtual tour:

  • Hire a Street View-Trusted Photographer
  • Create Your Own 360 Tour (using GMB professional gear)

Hiring a Professional

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To hire a professional to set up your virtual tour, you can use Google’s professional search function. T his tool allows you to search by city and state to find Google-trusted professionals in your area.

Interestingly, this tool allows you to see the agency name, city, contact email address, and contact phone number all in one place! That means that you can directly reach out to them rather than submitting a form through Google.

Creating Your Own 360 Tour

If you decide to create your own 360 tour, you’ll need to get the right equipment for the job! By shopping Google’s 360 shop, you can pick from equipment that can fit most budgets.

On the higher end, you’ll see the INSTA360 PRO2 for $4,999. On the lower end, there’s the INSTA360 ONE for $164. 

While it’s likely that there’s equipment to fit your budget, the quality of your virtual tour can vary based on the item you purchase. Additionally, I strongly recommend reviewing best practices for creating virtual tours so that you create a tour that best represents your business.

This is one of the benefits of working with a professional – you’ll know that you’re working with someone who will get your virtual tour done right to ensure that your business looks great.

Google’s Virtual Tour Guidelines

When you’re creating your own virtual tour, it’s important to keep in mind that Google has specific guidelines for these tours. Google lists that blurry images as well as the following content isn’t allowed in a virtual tour:

  • Intellectual Property Violations
  • Sexually Explicit Content
  • Illegal, Dangerous, or Violent Content
  • Harassment and Threats
  • Hate Speech
  • Terrorist Content
  • Child Endangerment
  • Personally Identifiable Information

While it’s unlikely that you’ll break these rules, it’s always good to keep in mind that virtual tours are reviewed before going live. Though this isn’t a fool-proof review method, as you can see by the funny scenes that get published to Google Maps Street View,  you certainly don’t want to implicate your business and violate Google’s guidelines.

Need Help with Your Google My Business Profile and Setting Up a Virtual Tour? Call the GMB Gorilla

When it comes to managing your profile, you don’t have to do it alone. Let the Gorilla step in to guide you to the top of the food chain. Learn more about our easy onboarding process and simple management package.

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Engage with your customers

With Business Photos, your customers can walk around, explore, and interact with your business like never before. Customers will be able to truly experience your business - just like being there!

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Google AR & VR

Tour Creator: an easy way for businesses to create and share their own VR tours

May 16, 2018

[[read-time]] min read

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Imagine touring a hotel before you book it, seeing the inside of your new office before your first day of orientation, or previewing an apartment before ever stepping foot inside. VR takes you places and lets you experience things that are otherwise too far away, expensive or even impossible to do in the real world. And now Tour Creator , which we launched last week at Google I/O, enables businesses to make their own VR experiences to reach both customers and employees.

Tour Creator was inspired by Google Expeditions , which has brought 3 million students and teachers around the world on virtual reality field trips. We quickly realized that virtual tours could extend far beyond the classroom into the fields of journalism, real estate, professional training and more.

Here are some of the ways businesses have been using Tour Creator through our beta program:

Moinian Group, a real estate company, is providing previews of their luxury apartments: “We’re always looking for easy ways for people to explore our offerings. Tour Creator has given us the ability to virtually allow an individual to immerse themselves in our spaces without physically seeing it,” says Michael Mignosi, Director of Marketing.

Time Out New York is bringing readers into the thick of the story: “Tour Creator is super useful for journalists because it creates an experience that is a lot more interactive and immersive than video itself would be. says Delia Barth, Content Producer. "Time Out is all about helping people discover amazing things to do and Tour Creator helps us do just that." 

Spectrum Designs, a nonprofit organization that employs adults with autism, is using Tour Creator to train new staff. Says Tim Howe, their COO: “An individual with autism can be very sensitive to sights and sounds. With Tour Creator, we can show them exactly what to expect their first day on the job.”

Tour Creator: Create VR Tours

All of these organizations have found it easy to create their own tour.  With Tour Creator you can use your own 360 photos, or if you’d prefer, you can choose an image from Google Street View’s extensive library.  It’s super easy to share your tour once you’re done by posting it to Poly , Google’s library of 3D content. Anyone can experience it with just a URL, so you can embed the Tour to your company’s website and your users can view through the browser or through a Google Cardboard to be immersed into the content.

To get more info or get started with your first tour, visit g.co/tourcreator . We’re looking forward to seeing how VR tours help your business!

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Create And Display Virtual Tours In 360 and VR

CloudPano 360° virtual tour software empowers you to create 360° virtual tours. Quickly create interactive virtual tours hassle-free. With a few clicks, you can upload, connect and publish a 360° immersive experience. No coding required. Get started today, its free. Click here.

How CloudPano Works

Create a 360° virtual tour with our easy three-step process.

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Capture photos in 360

Upload to CloudPano.com and create your tour

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Getting Started

What is a 360 virtual tour.

A 360 virtual tour on CloudPano is a real estate marketing tool to view and share a space in an immersive 360 environment. With a smartphone, the CloudPano viewer responds to your movement. This creates a responsive and immersive view of the property. Create your first 360 virtual tour in 5 minutes or less.

Add or Embed 360 Virtual Tours on any Website

(no app or plugin required).

When you publish a 360 virtual tour on CloudPano.com, you will automatically receive a code based link. You can embed your tour right onto your website. We host the tour, you show it off to the world.

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Cloudpano 360 virtual tour examples.

Explore some of our featured 360 tours from the CloudPano community

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Florida Luxury 360 Virtual Tour Click to view this demo

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New York VR Nursing Home Click to view this demo

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Auto Dealership Click to view this demo

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Luxury Residential Click to view this demo

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AirBnB Rental Click to view this demo

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Commercial Construction Click to view this demo

Simple 3D Tour Creation

Create your first tour in under five minutes..

Upload photos using a drag-and-drop interface. Click a single button to set an initial view for each scene. Add hotspots to navigate your tour.

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Share In Full 360 and VR

Share and display on any smart device out of the box - no app required.

Give meaningful experiences to your viewers. Built-in motion sensing capabilities and VR-goggle modes work right in the mobile browser. Reach your customer on any platform. Simply share your virtual tour with a single URL link.

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Use linked hotspots to teleport between scenes. Add your logo and establish your brand.

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Remove all references of CloudPano.com. Use your own logo and keep your website domain. Easily use your own URL. Add 360 virtual tours into your business and keep our name hidden.

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CloudPano.com is a Virtual Tour Software built for entrepreneurs, photographers and real estate brokers. You will be empowered to create world class 360/VR virtual tours quickly, market real estate at a high level AND keep your brand on the front of tour. If you are looking for a 360 virtual tour software built for the business owner - you are in the right place.

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Build a 360 virtual tour for free. Make the tour your own for a few dollars. One time fee, hosted tour for life.

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CloudPano Pro User Testimonials

The technology is pretty amazing and the finished 3d tour is high definition. the tours played well on everything from a desktop to a cellphone. highly recommended., i just pitched a $2.5 million dollar fsbo with the vr headset and cloudpano software. i impressed the client, built rapport and added value with the vr presentation. it's marketing like that this that makes you stick out amongst your competition... and ultimately this moves property at a high level., this technology changes the game. my customers are very excited about it. and i know when my customers are excited about it, i am going to make some more money., 360 tours are an easy way to upsell my clients on location. plus, it only takes a few minutes to create a virtual tour on cloudpano.com., cloudpano has a crisp and clean design. plus the platform hosts the 360 virtual tours for me, so i can create tours quickly and get back to shooting., being able to have a full 360 tour of my listings and show sellers how i can take marketing of their home to the next level is huge i appreciate you and your team helping me out along the way answering any and all questions that i have had so far and i am excited to continue to implement and grow my business with the help of you and your team., common questions.

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Metroplex 360 RCS – Matterport Pro-3 3D, Aerial Imagery and Photography Services

360 Virtual Tours for Google Business Listings

360 virtual tours powered by google street view, what do people see when they look at your business on google.

Google says that when searching for businesses, consumers use mapping products 44% of the time.  

Street View imagery is a powerful ‘first look’.  It is integrated into search, websites and mobile apps by thousands of people daily.  It is used to plan a family night out, a visit to a new town, scouting locations for event planning, public and private urban development… and even emergency responders!

We would love to help you get your business on Google Street View and invite you to take a look at some of the other businesses we’ve served.

Did someone tell you that they work for Google?   They don’t .   All photographers who produce ‘Google Street View’ tours are independent contractors.  The difference is in the quality of work that they have done to help businesses and contribute to the Street View trusted program.

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Step Inside your Business with Street View

We create business tours on Google Maps

We use the Matterport Pro-2 to capture high resolution imagery that is accurately connected and placed on Google Maps.  There is no better way to create a “Step Inside” tour for Google.

We provide both a walkthrough tour of your business for Google as well as an enhanced 3D Walkthrough powered by Matterport Showcase for your website.

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Street View On-Demand Road Mapping Services

We provide on-demand updates to Google Maps

We use a car-mounted 11K Street View camera that captures imagery and GPS data.  We provide this data to Google and work together to add new roads, add new, correct and update imagery.

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Metroplex360 founder, Chris Hickman with Charles Armstrong (Product Manager, Google Street View) and Alin Bugeag (GoThru, Owner) and at Google Street View Summit 2018.

We attended the Google Street View Summit in 2018 and 2019 and were among the first to be invited into the new ‘pro grade’ program.

“Street View Ready Pro Grade” uses certified equipment with accurate GPS to enhance Google’s street level imagery.  

We are excited to provide our clients with the ability to add roads to Google Maps within private apartment and single family communities, new land development and update business store fronts (especially when their store front shows a former tenant).

Google 360 Virtual Tour Services Pricing

Google Street View + Matterport 3D Tour delivered within 48 hours.

Basic Inside Tour

  • Up to 1,000 SQFT
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  • 4 Outside Panoramas
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  • Add 10 HDR Photos - $75
  • Floorplans - $35

Inside Tour

  • Up to 2,000 SQFT
  • ~ 16 - 50 Interior Panoramas
  • 12 Outside Panoramas

Large Inside Tour

  • Up to 3,500 SQFT
  • Up to 100 Interior Panoramas

Street View Car

  • Setup + First 1/4 Mile of Data
  • 11K Imagery (14000 x 7500)
  • 4 Meter Spacing
  • Updates Google Maps

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Guide to Producing Google 360 Virtual Tours

Comprehensive guide to shooting, editing, stitching, and uploading for producing google 360 virtual tours.

There is no question that the process of marketing your business revolves around high-quality content and imagery. This shouldn’t come as a surprise to anybody reading this, however, there’s a new player in the game in the form of 360 Virtual Tours . In this video I will take you step-by-step through the process of shooting the photos, editing them, stitching, and uploading the final product to Google Maps. Here is our comprehensive guide to Producing Google 360 Virtual Tours .

Now, if you follow our blog, you may remember that I did a brief (and somewhat uninteresting) summary about 2 months ago on the same topic. The purpose of this edition is to go a little bit further in-depth to give you more detail and guidance. I know the video is longer than you might care to watch, however, I try to cover every aspect of the process so that you can get a full understanding of Producing Google 360 Virtual Tours.

producing google 360 virtual tour

360 Tour Equipment

You’ll first need to start with a sturdy tripod. In the video I make mention of possibly using a mic stand when shooting in tight spaces, however my camera is pretty heavy and the mic stand probably isn’t the best option, as it requires absolute precision and steady hands. We use the Vanguard Alta Pro 263 AB , which at $180 is a steal for the type of quality tripod it is. Really any tripod will do, as long as its level and not too flimsy.

The tripod head that we use is an Acratech Spherical Panoramic head specifically designed for shooting 360 photos. I say this because it comes equipped with a lens ring support which holds the camera in a portrait mode (vertical) instead of the standard landscape (horizontal). There are all types of different heads that can be used. One of the biggest providers of such is a company called Nodal Ninja , which specializes in 360 panoramic photography equipment.

The lens we use is the Sigma 8mm EX DG Fisheye , with an EF mount that is compatible with most Canon and Nikon cameras. Once again, this lens is affordable but also very sharp. Some people choose to go with the Canon 8-15 mm fisheye lens, however I’ve found that they both produce high quality imagery, with the Canon lens coming in at double the price of the Sigma (gotta pay for that brand name).

I’m shooting with the Canon 5D Mark IV… an absolute beast of a camera!

360 Tour Equipment

Camera Settings for Virtual Tours

In order to have a wide depth of field, I like to keep my aperture at f/8 or f/7.1 at the least. This will ensure that everything is in focus when shooting large areas. These tours are not the time to get creative, we just want sharp, clear images. This is essential for producing Google 360 Virtual Tours.

Obviously, the ideal setting for ISO is 100, to limit noise in dark areas, however, you can increase this to 400 if shooting in a dimly lit area. I wouldn’t go much past 400, especially if you shooting on an older camera (newer cameras do a better job of maintaining clear images even in high ISO settings).

From there, you’ll just want to adjust your shutter speed as you see fit. Shooting indoors with a high aperture most of the time means your image will be very dark, so that means you have to slow down the shutter to allow more light to enter the sensor. I normally find that a ½ second shutter works best at f/8 and 400 ISO. Just remember, shutter speed is the variable that you should adjust last after setting the first two. Since the camera is on a tripod, you don’t have to worry about camera shake.

Most cameras have an option to select bracketed images or High Dynamic Range (HDR) capabilities, so I would strongly suggest using this function. If they do not, and you would still like to manually take bracketed photos, you will need to adjust your exposure by 2 stops in between each pictures. So that means taking photos at -2 Ev, 0, and +2 Ev. That’s a pain in the butt though so I hope it doesn’t come to that.

One more important tip to set your camera to a 2-second delay. This will ensure that you don’t accidentally move it when pressing the shutter button.

360 tour camera settings

Before You Start

Producing Google 360 Virtual Tours is a process in itself, but it’s not overly complicated. Since these photos are going to be uploaded to Google Maps, it is a good idea to get a general sense of the space online before you go. I simply pull up Google Maps and either print a copy of the surroundings to take with me, or take a mental note of how the building is laid out. This may include where entrances lie, nearby roads, and also any other companies that are in the same building. 

You’ll need to make sure you shoot in straight lines. This means no walking through walls, furniture, or cutting corners. Unfortunately, sometimes this leads to panoramas that are very close to each other, especially in residential real estate. Always go through the space and mentally map out your shots before you start shooting!

Once you have everything in order, this is the easy part! Simply pick your first location, set your camera according to my guidelines above, and start shooting.

You’ll want to be very careful not to bump or move your tripod while shooting, as this will shift the nodal point and cause MAJOR problems later in post production. If some sort of disruption does occur, it’s a good idea to start that set of photos all over again. Move from spot to spot and try your very best to move in straight lines.

Editing the Fisheyes

So once you’ve finished shooting each location (for this tutorial I shot from 6 locations in the main lobby) you’ll want to make sure the numbers add up. What I mean by this is that if you find any discrepancies in how many photos you shot versus what the numbers should add up to, you’ll realize you may have missed one. For example, I know each time I take a photo on HDR mode, my camera is going to give me four images (three RAW files and one JPG). Since we take photos in four directions, that means you should have 16 photos per location. I shot six locations, so that means I should have a grand total of 96 images. Now if I look and see that I only have 92, it tells me I accidentally missed one set of images. Hopefully this never happens to you, but it’s always a good idea to check before you get too far and realize you screwed up.

So once you have the numbers right, you’ll want to import the JPGs into Adobe Lightroom or some other sort of photo editing software. From here, you can make simple adjustments to exposure, white balance, highlights, shadows, etc. Now is not the time to get creative with tone curves and things of that nature. Just make sure the photos are well lit and there aren’t any areas (such as looking outside on a sunny day) that are way over exposed.

You can edit one photo, highlight it, go to the last one and Shift click on it to select all the photos. Simply hit Sync and the color correction will be applied to each picture. You may need to go back through and make sure this makes sense though, especially if shooting in multiple rooms with different lighting.

Once the coloring is adjusted to your liking, highlight all and go to File> Export. From here it is a good idea to create a separate folder titled “Ready for PTGui” or something like that, so that your photos are easy to find for the next step. You’ll also want to make sure you choose “Custom Name – Sequence” in the export window.

editing 360 photos

The software program we use is called PTGui . It is specifically designed to auto-stitch fisheye photos and create panoramas, without much stress on the user. Once you open the program it should give you the option to “Load Images.” Click that button and select the first four fisheyes from the folder you just exported them to. Once they load, select the Crop Tab and adjust the dashed circle so that it is positioned right along the border of the photo. It is a good idea to look at the values on the right hand side, so that you can input these into the next set of photos and keep the size uniform throughout.  

Once you have cropped the images, simply click Align Images. If you were very careful while taking the initial photos, the software should seamlessly stitch the fisheyes into a panorama. If at any point, there was a shift in perspective and the stitching is not perfect, you’ll need to add Control Points… manually adding Control Points is extremely tedious and frustrating, so I’m not going to get into that right now.

To see if you have a successful stitch, you can go to Project> Optimize. This will bring up the Optimize Results window which gives you several values to determine whether or not you need to go back in and adjust any Control Points. For the average control point distance, a value between 0 – 1.8 is very good. You want to keep the maximum control point distance below 10. The Results should say “very good” if you performed the shoot correctly.

Once you achieve a “very good” result, select Create Panorama on the Project Assistant page. From here you can click on “set optimum size” and set the quality to 100%. You’ll want to create a new folder titled “Ready for GoThru” and select that as your output location. After you choose the output settings, go ahead and click Create Panorama and watch the magic happen.

Repeat these steps for each set of four fisheyes.

Connecting and Uploading

For this next step, you’ll need to create a Google account if you don’t already have one.

The software we use for laying out and uploading the Virtual Tours is called GoThru.co . Once on the site you’ll be prompted to sign into your Google account. On the Dashboard there are plenty of tutorials and added features that should give you a good idea of how to use the program. Under the Constellations tab you can begin to create your tour.

Click on Create New Tour at the top of the page. This will take to a page where you can enter a location or use a CID number. If the business does not have a Google My Business page, they will not show up here and therefore you cannot upload a tour. In this day and age, most businesses do have a GMB page. Pick a location, and click Create New Tour at the bottom of the page.

Once the page has loaded, select Upload Panoramas then click and drag the files from the folder “Ready for GoThru”. After you’ve finished the upload, you’re ready to start laying them out.

Next go to Moderate. This is where mapping out the location before you shoot comes into play. If you took the time to look at the business on Google Maps before hand, and you were conscious of that while shooting, you should have an idea of how the panoramas should be laid out. Select the first panorama and drag it into the Main window. Take the second pano and drag it into the Overlay window. Make sure geographically it makes sense how they are positioned in the top left window, which mimics Google Maps.

You can adjust the arrows by clicking on the small + sign by the pano in the Maps window, and dragging it to the point where it points in the correct direction. Simply click the arrow on the Main Viewer window to connect the two panos. Repeat this process for each location until each pano is connected accordingly. (Note: its is much easier to watch the video to understand this part)

You can click the little eyeball in the top right corner to preview your tour. If you’re happy, save your work and exit the Moderate window. Once you have finished Moderating, you’re ready to upload. Simply click the red Google button on the top right of the Tools page. This will take you to the Publish page where you can just click Upload to Google and you’re all done!!

It will take anywhere from 24-48 hours for your tour to show up on Google Maps, but after that, it’s there forever! It’s imperative to follow those directions above when Producing Google 360 Virtual Tours.

Thanks for learning more about Producing Google 360 Virtual Tours. There are certainly more intricacies to the process than this general overview, however, I have laid down the groundwork from start to finish on how these immersive Virtual Tours are created. Here at Momentum , we know these tours are the future of marketing and advertising and we are proud to be at the forefront of this technology.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”

WE'RE  A  BUSINESS  IMPACT  PARTNER

Get your business on the map with a google 360 business tour.

Enhance your Google My Business profile and local business presence with a Business 360 Street View virtual tour. Google 360 tours are more than just pretty images, they're an engaging way to complement your SEO efforts while optimizing your existing local presence.  Call us to analyze your local business presence on Google Search and Street View Maps. View a 360º virtual tour powered by Google Street View technology... see a "Live" demo here.

We offer Google Profile Optimization Services

Google my business profile optimization with a 360 virtual tour, we help businesses make an impact, google rewards local businesses who have a google 360 street tour for their business.

Google dominates both global and local web search. Google is the largest search engine, with an estimated 75-85% market share.

Increase Reputability

Google My Business or Google Business Profile Manager is the first place to list your local business. Local search optimization will help customers find your physical business location. A Google Maps Street View will showcase the inside of your business while enhancing the search results and search experience for your business. This will provide a clear advantage over the local competition. Make sure your presence is established and all information is accurate. Establishing accurate Name, Address and Phone Number (NAP Score) is crucial to establishing local visibility and a firm online foundation for your business. A good NAP Score will help create local citations and local mentions on other search engines and directories, like Yahoo! and Bing. Google is the largest search engine, with an estimated 75-85% market share.

Businesses with a virtual tour are 94% more likely to be viewed as reputable.

Get rewarded.

Your online efforts should be focused on making sure your business has a prominent website presence and local foundation in this search engines optimization. Using search engine optimization techniques could take several weeks or even months before your website ranks well and starts to see significant amounts of traffic. The best way to increase a company's local presence is through the use of Google My Business 360 Tour and Google Maps. When searching for a local business on Google, you’ve probably noticed that some Google Business listings are at the top of the search results. The reason is Google rewards local brick and mortar businesses with free exposure in Google Maps. They appear before the standard results, making them especially lucrative. It is very important to make sure your business has a local NAP foundation including an engaging presence using virtual reality technology.

A Google Business with a 360 virtual reality tour is 29% more likely to motivate consumers to consider purchasing goods or services from them. 

Showcase the inside of your business 24/7 to local online visitors with a google 360 virtual tour.

Hire a Google 360 Business Tour Photographer at an affordable price in the U.S. & Canada

Pay Once, Keep It Forever!

Business view 360 tour cost & popular plans, small business one-time fee starts at $447, - up to 7 virtual tour viewpoints - up to 10 point of interest / still photos - enhanced google search results - street view integration - google maps integration - get your business on the map - free embed code for fb & website see a google street live example . a 360 panorama interior views of your business lets customers peek inside before they arrive, to boost your online visibility and creditability., medium business one-time fee starts at $747, - up to 15 virtual tour viewpoints - up to 15 point of interest / still photos - enhanced google search results - street view integration - google maps integration - get your business on the map - free embed code for fb & website see a live example. buyers view virtual tours three times longer than standard images., large business one-time fee starts at $varies, - up to 15 virtual tour viewpoints - up to 20 point of interest / still photos - premium search optimization - video b-roll footage - street view integration - social media video snippets - full google maps integration - free embed code for fb & website a 360 tour receives 50% more views than standard images., google business 360 view.

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Are You Ready To Showcase Your Business To The World?

A google 360 virtual tour cost  starts at $447.

A Google Business 360 View is best way for businesses to be seen, based on Google's Street View mapping technology.  Our company assists in this effort to capture multiple 360-degree panoramic photos of inside a business or storefront and works with Google to get it loaded to your Google Business Map listing. Your interactive business tour is easy-to-use and can be seen 24-7, from anywhere in the world.

For Enterprise, Franchises, or Large Institutions, Call Us Today We Service Extra Large Businesses, Charities, Institutions, And Organizations With Multiple Locations

Extra large businesses are required to be priced on an individual basis. Our Trusted Google Photographers or Representatives will be happy to quote your location.

Multiple Locations and Franchises are priced based on the number of store locations and size of the businesses. Contact us for a free quote for your Business tours.

Institutions

Institutions should enquire about adding and mapping a Google Virtual Tour to their premises, enhance their Google Maps, Google Local and Google+ pages simultaneously.

Request Your Google 360 Tour Today

Schedule an appointment or request a demo.

Whether you need a basic virtual tour or have a more sophisticated project in mind, take a look at the examples presented here, as it represents what our company can provide to your business.

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INTRODUCING LIVE GUIDED HOME TOURS

Be the Host and take your guests “by the hand” on a shared virtual tour with a virtual personal tour. Synchronize where you look and you can take turns controlling the virtual tour. Let clients explore on their own and pick them back up anytime to follow you through the home on their screen. Your guest can follow where the host takes them, look around on their own or ask for permission to control the tour for everybody as if their were the host- ideal for asking questions on the layout and details in the scene. Watch the demo here.

AUTO, BOAT & RV SPINS

Dealers and Dealer Groups use CloudPano to increase engagement and sales. Build straightforward Spins for your Vehicle Display Pages or turn on Video Chat and Lead Generation to engage customers in new ways.

Automotive Spin Tour Pricing

Onsite car show entry.

Spin Includes

  • 360 Engine Spin
  • Spin will be part of the Car Show and does not include a embedded link

During Car Show Spin Discount

  • 360 External Spin
  • 360 Internal Spin
  • Embedded Link to use on social media sites

After Car Show Spin Discount

  • Hosted for 1 Year

Full Spin Tour

  • 3 Additional 2D Photos of vehicle
  • Hosted for 1 year
  • Book online
  • Pay online here

WHY SHOULD YOU INVEST IN 360 PANORAMA?

Qualify buyers, value for the money, open 24/7, and increase your website rankings on google, qualify buyers.

There's no more " Sorry...The bedrooms were too small " when physically visiting a home. We measure each room and put it in the description for each room giving an accurate representation of layout and size.

VALUE FOR THE MONEY

Businesses tend to pay hundreds if not thousands of dollars a month on advertising. What we provide with a virtual tour is a one time payment and a small hosting fee for more than one month.

STAY OPEN 24/7

360 Virtual Tours stay online 24 hours a day working for you to draw people to take a look around. This especially beneficial for homes for sale, retail store, hotels, event spaces, and wedding venues.

INCREASE SITE RANKING

Google increases website rankings when it has an increase in site visits. When people keep visiting your site when they view your 360 virtual tour, this increases your website visits, and Google increases your rankings.

BUSINESSES THAT BENEFIT FROM A 360 TOUR

Hotels, Restrauants & Bars, Hair & Beauty Salons, Nurseries & Schools, Art Galleries, Car Showrooms, and Weddings

HOW LONG DOES IT TAKE TO SHOOT A 360 TOUR?

You can expect me to be in a home or business between 30 minutes and 1 hour depending on the size of the property. The tour itself will be delivered to you within 48 hours from the shoot date depending on current project workload at the time, however, we will normally be able to send it over within 24 hours. Once it's completed, you will be sent a secure link that you will be able to share online with all social media sites.

A Modern Digital Design Approach

Businesses spend thousands of dollars making their interiors look inviting, and because we live in a digital age nowadays...First impressions count! A 360 virtual tour will give people a chance to take a look around your business as if they were there. We can even add a pop up sample menu for a restaurant as an example, or in the case of the restaurant, book a table right from the tour!

Snap 360 Tours

We develop 360 Panorama Virtual Tours that can be seen on any computer, tablet or phone (Android & iOS) - no installation or plugins needed.

google business 360 tour

  360° Virtual Tours for Your Business

google business 360 tour

A premium quality 360º Virtual Tour powered by Google Street View technology will enhance your business' presence on Google Search, Street View and Google Earth .

Step Inside with Street View - Trusted Photographer

"GOOGLE BUSINESS VIEW?"

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A's to Common Q's:

Our 360° virtual tour prices are based on the number of 360 photos your business requires to capture the space well., all pricing is a one-time fee, no monthly hosting fees (unless you require web-hosting), you own the imagery and have unlimited rights to distribute your tour and may post your tour on your website, social media and more. if you need help with this, we’d be happy to assist you., we capture 360º imagery every 3 to 9 feet, which is required for proper stitching & virtual tour creation. before and after every doorway and or hallway or staircase., each space is unique if you are not sure what you will need, call us if needed, we will be glad to come and see the space to give you an accurate price., pricing includes a complete photo shoot for one virtual tour/360°, post production editing and publishing to your google my business listing. your tour will be visible in google maps, google street view and google earth., 360° virtual reality.

cardboard vr

+FREE Google- Cardboard with Any Virtual Tour over 3,000 sq ft

According to google.

With the generation shift, millennials are more likely to book a venue, hotel or use a service if the business has a virtual tour.

In other words, when a business has a virtual tour tied to their Google My Business listing, Google will display those 360 thumbnails over traditional photography.

Posting interactive content like virtual tours can have a positive impact on your business because of its recent popularity. Younger generations are beginning to expect more from businesses, and that includes offering a 360 tour tied to their Google listing.

Unlike other content initiatives that can take months to prove ROI, businesses that utilize virtual tours see results much quicker.

Virtual tours follow all the guidelines for the perfect digital content: they’re unique to your brand, interactive and compelling.

STAND OUT FROM THE COMPETITION

Increase engagement, getting started is easy.

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Google Business View | Virtual Tour | 360 Your Business

STAND OUT FROM THE COMPETITION

Enhance your presence on search with Google Business View. Your 360 degree virtual tour will help you stand out from the competition and showcase your business to bring more customers in your door.

INCREASE ENGAGEMENT

Case studies show that virtual tours can increase click through rates on listings, time spent on your website, and boost conversion for more calls and visits to your business. Find out more by contacting us today.

GETTING STARTED IS EASY

Get started today by contacting a Google Trusted Photographer with 360 Your Business for a no obligation quote and business walk-through.

FEATURED PORTFOLIO

google business 360 tour

AUTOMOTIVE 360s Tischer Acura

google business 360 tour

RESTAURANT 360s Ouzo Bay

google business 360 tour

HOTEL 360s Four Seasons Hotel

google business 360 tour

RETAIL 360s Core Clothing Store

WHAT IS GOOGLE BUSINESS VIEW?

We are a team of Google Trusted Photographers that are trained to make businesses shine online through the Google Business View experience.

BENEFITS OF GOOGLE BUSINESS VIEW

Seen across google.

A virtual tour of your business is published on Google Search, Google Maps, and Google+ to drive more traffic to your website

ENHANCED ONLINE EXPERIENCE

Embed your virtual tour to your website or e-newsletters to add a visually-captivating experience for visitors and subscribers

CUSTOMERS AT YOUR DOOR

When searchers and site visitors embark on your virtual tour, they’re more likely to convert to customers

THE GOOGLE BUSINESS VIEW PROCESS

Give us a call.

Let’s talk about Google Business View and your business

FREE WALKTHROUGH

No obligation–we take a look, determine a layout, and offer a free quote

Whenever is convenient for you is convenient for us

After the shoot, we take care of the rest! Relax and enjoy the final product

IMAGES

  1. Google 360 Virtual Tour Service Provider Nagpur

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  2. Google Business 360° virtual tour of our marketing agency

    google business 360 tour

  3. Google Business View

    google business 360 tour

  4. The Benefits of 360˚ Virtual Tour

    google business 360 tour

  5. Google Virtual Tour Pricing

    google business 360 tour

  6. Google 360 Virtual Tour: Business View

    google business 360 tour

VIDEO

  1. 360º Ride on TRON Lightcycle / Run

  2. Create 360° VR tours in 3 simple steps!

  3. 360 LEADERSHIP with Saurabh Jyoti

  4. 360: An Extraordinary Experience is here

  5. 360º Tour around EPCOT International Flower and Garden Show 2023

  6. Zee Business LIVE

COMMENTS

  1. Enhance your business visibility by listing it on Google Maps

    Show your business inside and out. Photos and virtual tours help people decide to visit a business. Ramp up your online presence and show your business in its best light, indoor and outdoor. Let ...

  2. How to Add Virtual Tour to Google My Business [Guide]

    A Google 360 Virtual Tour is a series of panoramic images that give users an immersive experience of exploring your business's physical storefront as if they were there in person. The Trusted Google Photographer or a Google Trusted Agency use special equipment called 360-degree cameras (or omnidirectional cameras) to capture the multiple ...

  3. How do I post a 360 virtual tour on google my business?

    This help content & information General Help Center experience. Search. Clear search

  4. Google 360 Tour Guide to Virtual Walkthroughs for Businesses

    Google Street View. Through the technology of Google Streetview, a Google 360 Tour is a virtual representation of your business.These tours will help boost your local search rankings, expand your audience, build trust among your customers, and is a downright essential tactic for getting found online.

  5. What is a Google 360 Tour?

    In this video we will explain what a 360 Google My Business Tour is, and why you need to have your Google Listing updated with Virtual Imaging.

  6. The Beginners Guide to: Google's 360° Virtual Tours

    A Google virtual tour is a 360-degree interactive simulation of your establishment, accessible through Google Maps and linked to your Google My Business account. The panoramic images, typically ...

  7. Create & Manage Virtual Tour for Google My Business (GMB) on Google

    ⚠️Google announced in November 2020 that the new Street View app will no longer support manual placements and connectivity of your 360 photos. If you are a G...

  8. How to Add Virtual Tour to Google My Business

    Creating Your Own 360 Tour. If you decide to create your own 360 tour, you'll need to get the right equipment for the job! By shopping Google's 360 shop, you can pick from equipment that can fit most budgets. On the higher end, you'll see the INSTA360 PRO2 for $4,999. On the lower end, there's the INSTA360 ONE for $164.

  9. Business Photos

    Add a virtual tour Bring your business to life: create a 360-degree, interactive tour. Showcase all the details that your customers love. Perfect for restaurants, retail shops, gyms, salons, and more! ... Google Maps, and Google+ Local, but you can easily embed panoramic photos on your own website, social media pages, and more! ...

  10. Tour Creator: an easy way for businesses to create and share their own

    With Tour Creator you can use your own 360 photos, or if you'd prefer, you can choose an image from Google Street View's extensive library. It's super easy to share your tour once you're done by posting it to Poly, Google's library of 3D content. Anyone can experience it with just a URL, so you can embed the Tour to your company's ...

  11. Google Street View Business

    90% of visitors prefer listings with Google Street View 360° Virtual Tour of your establishment. ... Inspire, trust and help customers find your establishment faster by publishing an immersive virtual tour of your business or updating Street View at your doorstep. Allow our professional Street View team capture and publish images expanding ...

  12. Google Business Profile

    List your business on Google with a free Business Profile (formerly Google my Business). Turn people who find you on Search & Maps into new customers.

  13. Explore Street View and add your own 360 images to Google Maps

    Bringing your map to life, one image at a time. Street View stitches together billions of panoramic images to provide a virtual representation of our surroundings on Google Maps. Street View's ...

  14. How to add a 360 virtual tour to a business' Google Maps profile

    How to add a 360 virtual tour to a business' Google Maps profile - Google Maps Community.

  15. Benefits of Google 360 Virtual Tour

    Google 360 Virtual Tour is a tool that allows businesses to create an immersive, 360-degree experience of their business that potential customers can explore online. They provide potential customers with a realistic view of your business, which can help to increase bookings or sales. Using Google 360 Virtual Tour, businesses can give potential ...

  16. Google 360 Tour

    Showcase your small business with an immersive Google 360 tour. Learn the benefits of virtual tours and effective strategies to create a 360-degree view of your business. Google 360 tours offer a convenient and engaging way for customers to experience your business online and improve your online presence. Start creating your own Google 360 tour today to attract potential customers and stand ...

  17. 360 Virtual Tours for Google Business Listings

    We provide both a walkthrough tour of your business for Google as well as an enhanced 3D Walkthrough powered by Matterport Showcase for your website. Street View On-Demand ... Google 360 Virtual Tour Services Pricing. Google Street View + Matterport 3D Tour delivered within 48 hours. Basic Inside Tour $ 179.

  18. Guide to Producing Google 360 Virtual Tours

    This will ensure that everything is in focus when shooting large areas. These tours are not the time to get creative, we just want sharp, clear images. This is essential for producing Google 360 Virtual Tours. Obviously, the ideal setting for ISO is 100, to limit noise in dark areas, however, you can increase this to 400 if shooting in a dimly ...

  19. with a Google 360 Business Tour

    Starts At $447. A Google Business 360 View is best way for businesses to be seen, based on Google's Street View mapping technology. Our company assists in this effort to capture multiple 360-degree panoramic photos of inside a business or storefront and works with Google to get it loaded to your Google Business Map listing.

  20. 360 Virtual Tours for Business

    If needed, we will be glad to come and see the space to give you an accurate price. Pricing includes a complete photo shoot for one Virtual Tour/360°, Post Production Editing and Publishing to your Google My Business listing. Your Tour will be visible in Google Maps, Google Street View andGoogle Earth.

  21. I uploaded my own 360° virtual tour to my listing a year ...

    This help content & information General Help Center experience. Search. Clear search

  22. Google Business View

    360 Your Business are Google Trusted Photographers that help you showcase your business and enhance your presence with a 360 Virtual Tour via Google Business View. Invite your customers in and stand out from the competition. Contact Us at 443-963-9394 for more information or to schedule your photo shoot today!