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February 26, 2022

ACT NOW! SAVE UKRAINE. DEFEND DEMOCRACY.

Team Skylum

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At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

Twitter:  https://twitter.com/ZelenskyyUa  

https://twitter.com/DmytroKuleba  

https://twitter.com/Hromadske  

https://twitter.com/DefenceU  

https://twitter.com/backandalive  

Telegram:  https://t.me/Forbes_Ukraine_official  

- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

We stand together

Please share this information with your community.

#Ukrainians #NATO #Ukraine #StandWithUkraine

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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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Calligraphy 101 – The ULTIMATE Guide For Beginners

This post and the photos within it may contain affiliate links. If you purchase something through the link, I may receive a commission at no extra charge to you.

If you want to learn how to start with calligraphy, you’ve come to the right place.

On this page, you will find everything you need to know about what calligraphy is and how to get started with it.

Whether you’re just starting with calligraphy or have been practicing for a while, this page contains many valuable resources to help you learn and improve your calligraphy skills.

Let’s get started!

Note – This page is consistently updated as I create new helpful resources. 

What is calligraphy? In simple words.  

Calligraphy is a visual art form that creates decorative handwriting using specific tools.

In other words, calligraphy is the art of beautiful writing.

However, calligraphy is a broad term that encompasses a wide variety of styles and cultures from every corner of the globe. 

We can primarily divide calligraphy into different cultures around the world.

To name a few – 

• Western calligraphy (the Latin alphabet)
• Chinese calligraphy
• Japanese calligraphy
• Arabic calligraphy
• Indian calligraphy

Note:  Despite the art of beautiful writing being present in many cultures across the globe, I focus primarily on studying, practicing, and teaching Western calligraphy and the Latin alphabet. 

What are some key features of calligraphy?

It’s important to distinguish between handwriting (including cursive) and calligraphy.

It is common for the untrained eye to see these two as the same.

With that in mind, here are a few key features of calligraphy. 

1. Variation in stroke thickness.

Calligraphy can be done with any writing tool; however, there are specific tools dedicated to calligraphy.

The two most common tools are broad-edged and pointed pens.

These tools are specific for calligraphy because they can create stroke thickness variations.

The broad-edged nib achieves that by keeping the pen at a consistent angle (and the direction of movement), whereas the pointed nib achieves that by adding/removing pressure as you write.

The contrast in stroke thickness that these tools can create while you write is one of the most prominent features of calligraphic letters. 

2. Letterform proportions and structure.

A specific proportion and structure of letters are maintained throughout the writing.

This is particularly important for traditional calligraphy scripts.

For example, Blackletter calligraphy is created with a broad-edged tool.

The angle of the pen is held at a 45-degree angle.

The letters are completely vertical, and they are proportionally sized according to the width of the pen.

That’s why we use the pen width as a measuring unit when it comes to broad-edged (flat tip) calligraphy styles.

These are just some of the “rules” you need to follow to create this particular style of calligraphy.

Calligraphy guidelines allow us to focus on creating beautiful and consistent letterforms.

Without calligraphy guidelines, you would have to guess and eyeball all the sizing and proportions, and it would make the whole process much more difficult.

3. Consistency and uniformity.

Calligraphy places great emphasis on consistent and uniform letterforms.

Achieving consistent stroke widths, angles, spacing, rhythm, etc., and overall letter shapes throughout a piece of writing is essential for creating a cohesive and visually pleasing result.

In the example below, I am using two different colored brush pens along with the basic calligraphy strokes to write out the word minimum.

I am focused on maintaining consistent spacing, slant, space within the letters (also known as counters), etc.

What is calligraphy used for?

Today, calligraphy is used in many different ways.

From personal use as a relaxing hobby and artistic expression to commercial purposes, official documents, wedding invitations, font designs, and much more. 

The written word can be used to convey not only information but also emotions.

As you can see in the image below, the same sentence written in two different styles can communicate a very different feeling.

Often we don’t pay any attention to letters used in advertisements, logotypes, and other promotional materials.

Try to pay more attention the next time you’re in the city or any other place where you can see letters around you.

Take a moment to look at the letters and think about what they communicate on an emotional level and how they make you feel.

This could also be a helpful exercise to determine what sort of style of calligraphy you want to learn and practice.

At this point, it’s also important to mention that calligraphy and hand lettering are not the same thing.

Despite the fact that these two terms are often used interchangeably.

When doing calligraphy, you’re writing letters, whereas, with hand lettering, you draw them.

I wrote an article about the difference between hand lettering and calligraphy . Check it out!

The Origins Of Calligraphy

Paleographers and historians believe the first alphabet evolved in Phoenicia around 1200 B.C.

As Phoenicians merchants traveled and traded across the Mediterranean, the Greeks adopted their alphabet around the eighth century B.C.

Soon after, the Etruscans adopted (and adapted) the Phoenician alphabet, which the Romans subsequently took.

By the first century B.C., the Romans had already developed several scripts using the Latin alphabet, which we all know and use today.

The word calligraphy derives from the Greek words “kallos” (beauty) and “graphein” (to write).

According to Britannica.com , the word calligraphy entered most European languages by the end of the 16th century.

This was initiated by the introduction of the printing press in the mid-15th century and thus created a clear distinction between handwriting and more elaborate forms of lettering.

We often take it for granted, but the written word is one of the foundations of human civilization.

Writing has allowed us to share and preserve information, ideas, and knowledge for thousands of years.

The history of calligraphy is rich, with many evolutions throughout centuries.

Below you can see a shorter general overview of how the Latin alphabet evolved throughout history.

In case you want to learn more about the history of calligraphy, I’ve written a separate in-depth article on the history of calligraphy and how it evolved throughout the years.  

How to get started with calligraphy? The three-step formula

Ok, now we know what calligraphy is, what it is used for, and where it comes from.

Now it’s time to learn how to start learning and practicing calligraphy.

If you’re a complete beginner, the best way to start learning calligraphy is by following the three-step formula :

• Choose a calligraphy style that you want to study and practice.
• Pick the correct calligraphy pen for the style you want to practice + the essential calligraphy tools.
• Find a proper study resource and create an effective practice routine.

With that in mind, let’s have a closer look at each of these three key steps. 

Step 1 – Choosing a calligraphy style 

The first thing you should do is find the calligraphy style that appeals the most to you.

This is the first step since the next step (picking the tools) will depend on your calligraphy style, aka script choice.

I often get asked what is the easiest calligraphy style to start with, and the truth is that each style has its little nuances that will create challenges along the way.

Some people might find working with a pointed nib easier, while others find it more comfortable with a broad-edged pen.

To learn, understand, and properly execute a specific calligraphy style, you need to stick to it for an extended period, so it’s essential that you choose something that is appealing to you. 

Generally speaking, there are a few main categories of calligraphy styles.

We can categorize calligraphy styles according to the type of pen we use. The main categories are – 

• Pointed nib calligraphy styles (Copperplate, Spencerian, etc.)
• Broad-edged calligraphy styles (Uncial, Gothic, Foundational, etc.)
• Brush pen calligraphy 

To make it easier for you, I created a separate guide on the 10 best calligraphy styles for beginners.

That article contains the most popular calligraphy styles and many helpful resources to help you make the right first step.

So if you’re a complete beginner, make sure to check out that article first.

Quick note:  The different calligraphy styles are usually referred to as scripts. People commonly use the term “calligraphy fonts,” but that is incorrect. Fonts are what (today) computers use to display text.

Step 2 – Picking the correct calligraphy pen + the essential calligraphy tools

Remember, not every calligraphy pen suits every style.

This is why it’s crucial to pick the style and then the calligraphy pen that fits that style.

Entry-level pens and tools are not crazy expensive, but it would be silly to waste your money simply because you didn’t know what you needed to get started.

Luckily, with one pen, you can create a bunch of different styles.

On top of that, there are only three main pen categories to choose from.

To help you find the right pick, I have created a complete in-depth guide on choosing the right calligraphy pen. 

In addition to the calligraphy pen, you will also need the basic calligraphy tools.

The basic calligraphy tools are :

• The calligraphy pen
• Calligraphy ink

To learn more about this, I created a separate article on the 6 essential calligraphy tools.  

By following these two guides, you will find the correct high-quality tools without wasting your time or breaking the bank. 

What if you cannot afford or find any calligraphy tools in your area?

I wrote a tutorial where I show you how to create calligraphy with a regular pen , and if you have a pencil lying around, you can also do calligraphy using just a pencil. 

Other articles about calligraphy tools you might be interested in checking out :

• Calligraphy Paper – The Ultimate Guide For Beginners
• 10 BEST Brush Pens For Calligraphy Beginners
• 10 Useful Lettering And Calligraphy Tools
• How To Clean Your Calligraphy Nibs (5 EASY Ways)
• How To Make A Calligraphy Pen At Home
• Lettering & Calligraphy Gift Ideas (The ULTIMATE Guide)

Step 3 – Find a proper study resource and create an effective practice routine.

Once you’ve picked out the calligraphy style and the needed tools, it’s time to find a proper resource and start practicing.

One of the best ways to learn calligraphy is by attending an in-person workshop hosted by a professional calligrapher.

An online workshop is also great. 

However, you can still find a bunch of great free resources online.

Instructional calligraphy books are also fantastic – I’ll talk more about them later on.

With the help of a good study resource, you’ll learn how to construct letterforms properly and keep your calligraphy proportional, consistent, and well-balanced.

Basically, all the elements you need to develop a strong foundation upon which you can then easily build more complex elements and learn new calligraphy styles.

You could just find an alphabet from Google Images or Pinterest and copy that for several months, but you might do more damage than good with that approach.

It’s much better to practice with a correctly structured exemplar that has a ductus along with it.

An exemplar is a full alphabet demonstration for you to use as a reference.

The ducts are the little red arrows indicating the stroke sequence to construct the letters. You can see an example of it below.

Trust me when I say this – finding a good study resource could make a massive difference in the quality of your calligraphy artwork and how quickly you can learn and improve your skills. 

Here is a list of current step-by-step guides for various calligraphy styles that you can find on the Lettering Daily website – 

• Blackletter/Gothic Calligraphy For Beginners (+FREE Worksheets)
• Fraktur Calligraphy Tutorial for Beginners (+FREE Worksheets)
• Italic Calligraphy For Beginners (+FREE Worksheets)
• Copperplate Calligraphy For Beginners (+FREE Worksheets)
• How To Get Started With The Foundational Hand (+FREE Worksheets)
• How To Do Modern Calligraphy (+FREE Worksheets)
• Brush Calligraphy Alphabet – a to z (Lowercase Letters)
• How to Do Faux Calligraphy (+FREE Worksheets)
• How To Do Pencil Calligraphy For Beginners (+FREE Worksheets)
• How To Get Started With Dip Pen Calligraphy (+FREE Worksheet)
• How To Do Calligraphy With Crayola Markers
• How To Draw Illuminated Letters
• How To Improve Your Handwriting (+FREE Worksheets)

This list will grow with time as I keep creating and adding more tutorials. 

Creating an effective practice routine.

Calligraphy is a motor skill.

This means that the brain, muscles, and nervous system all need to work together.

It also means that building muscle memory requires a lot of practice.

In other words, the more you practice, the better you will become at calligraphy.

This is one of my favorite videos that describes in detail how practice helps us to improve any sort of skill :

However, it’s not just about the consistency of your practice that matters.

It’s also the quality of your practice that is crucial.

If you’ve been reading my articles or will be reading them, you will often see me repeat the following sentence: Consistent practice is important, but how you practice makes all the difference.

Over the years, I’ve seen some people progress more in six months than others in several years.

The key difference was almost always the way they practiced. 

I cannot stress enough how important it is to create a good and effective calligraphy practice routine and how big of an impact it can have on your progress. 

I also want to point out that it’s important that you make the routine fun.

Aimlessly copying basic strokes and alphabets can quickly become tedious. 

I created a separate article on how to practice calligraphy effectively.

In that article, I share many helpful tips and a suggested practice approach that works for any calligraphy style you choose to practice. 

On top of that, you can check out my article on the most common calligraphy mistakes and how to avoid them. 

Additional learning resources for calligraphy

Alternatively, to the options mentioned earlier, calligraphy books can be a fantastic learning option.

Over the years, most of my calligraphy knowledge has come from calligraphy books.

I wrote an article sharing my top 10 calligraphy books for beginners.

Other options are also online courses.

For example, Domestika and Skillshare offer some great online courses to help you start your calligraphy journey.

I also wrote an article sharing some of my favorite online calligraphy courses.

I prefer live or online workshops over courses (even if they are more expensive) because you can interact with the teacher, ask questions and get detailed feedback on your work. 

Advanced calligraphy techniques and effects

Once have you covered the calligraphy basics, you can start experimenting with more complex effects and techniques. 

However, it is crucial that you go over the basics before you try different techniques and effects. 

Below you can see a list of various tutorials and guides for calligraphy techniques and effects you can add to your work :

• How To Add Shadows To Your Letters (5 EASY Ways)
• How To Do Calligraphy Flourishing (+Free Worksheets)
• How To Dry Emboss Your Lettering By Hand
• Color Fundamentals, And How To Use Them In Your Lettering
• 5 Ways You Can Add a Gradient To Your Lettering
• How To Vectorize Your Hand Lettering (4 EASY Steps)
• How To Create A Calligram (Step-By-Step Tutorial)
• How To Create Brush Lettering Compositions With Ease
• How To Become Ambidextrous (Beginners Guide 2023)
• How To Do Water Brush Lettering (+FREE Worksheets)

Frequently asked questions about calligraphy

Here are some questions (and answers) that I get from calligraphy beginners :

Although both relate to writing with your hands, calligraphy focuses on artistic expression and creating visually pleasing letterforms. Regular handwriting, on the other hand, focuses on speed, efficiency, and conveying information.

No, calligraphy and cursive writing are two different things. Calligraphy uses specific tools, requiring deliberate and focused movement to create beautiful letters. Cursive writing, on the other hand, is a form of handwriting that you can execute much faster since it needs fewer pen lifts.

Yes, this type of calligraphy is also known as faux calligraphy, and I wrote a tutorial on how to do it.

You definitely can. You can monetize your calligraphy skills in numerous ways. Some common methods are client work, advertisement, wedding invitations, teaching (online and in person), selling products (physical and digital), and more.

Yes, if you have the desire and the patience, you can learn calligraphy at any age.

Yes. Many great online resources can guide you through all the needed steps to get started. The online community is also very active and supportive, so you can always ask questions and get feedback from more experienced calligraphers. Aside from free online resources, you can also get an instructional book about calligraphy and attend an online or in-person workshop.

You can learn calligraphy regardless of the quality of your handwriting. The two are different from each other. All you need to learn calligraphy is a good attitude and patience to learn the skill since it does take a while. In case you want to improve your handwriting, check out this article.

It can get expensive, but you dont need to spend a lot of money to get started. You only need to spend 20-30 $ (USD) to get you started. In my calligraphy tool guides, I’ve shared many tools that are of great quality and don’t cost that much.

There is no exact answer to this question. It does take several months to get a good grasp of the basics. It all depends on the quality and frequency of your practice. I’ve shared some helpful tips in my article on how to practice calligraphy effectively.

My motto is – consistency over intensity. In other words, you can get better results from practicing 15-20 minutes daily than doing two hours twice a week.

I can only speak from personal experience. For me, calligraphy is a therapeutic activity that benefits my mental health. According to this article , there is concrete evidence of the benefits of calligraphy for mental health.

Before you’re able to develop your calligraphy style, you have to learn the basics first. By understanding the basics of calligraphy, you will develop a strong foundation that will allow you to develop your style. In other words, you must learn the rules before you break them.

Recap + Final words

Here is a quick recap of the beginner guide to calligraphy :

• Calligraphy is the art of beautiful writing.
• The word calligraphy derives from the Greek words “kallos” (beauty) and “graphein” (to write).
• Calligraphy and hand lettering are different from each other – read more about their differences here. 
• Calligraphy is used to convey emotions as well as information. 
• The three-step formula to start learning calligraphy is as follows – 
• Choose a calligraphy style you like
• Find the right calligraphy pen + the essential tools.
• Find a good study resource + an effective practice routine.
• Explore additional learning resources.
• Once you’ve developed a solid foundation by practicing the basics, you can explore additional styles, techniques, and more advanced elements of calligraphy. 

Calligraphy is a complex art form with many little nuances, and it takes years of studying and practice to master this skill.

However, getting started shouldn’t be too complicated, and I’m confident that if you follow this guide, you will start seeing concrete results fairly quickly. 

I would like to hear it from you now :

What is the reason you decided to start learning calligraphy?

Also, what sort of style would you be interested in learning? 

Be sure to drop a comment below. 👇

Until the next one!

Stay updated with my tutorials and get instant access to the Lettering Crate –

A growing library of free lettering & calligraphy resources that includes –.

• Calligraphy practice sheets
• Procreate brushes
• The 30-day lettering planner
• Printables, and more!

About the author

Meet Max Juric, a dedicated calligraphy and hand lettering artist with over a decade of experience. His artistic journey is deeply rooted in a passion for lettering and a commitment to continuous growth. Max’s extensive experience spans several years as a full-time lettering artist, collaborating with clients from around the globe. Over the past five years, Max has actively shared his expertise, reaching more than 100,000 individuals monthly through a rich array of educational resources. These resources include tutorials, interviews, articles, and podcasts. Max’s practical experience, combined with his unwavering dedication to his craft, sets him apart in the realm of hand lettering and calligraphy. With an educational platform offering over 100 long-form resources, Max aims to guide artists and enthusiasts in enhancing their hand lettering and calligraphy skills. Welcome to Lettering Daily, where artistic expression and learning beautifully intersect.

18 thoughts on “Calligraphy 101 – The ULTIMATE Guide For Beginners”

Thank you for all the content you have created and I look forward to what’s next. I love writing poems and I always thought poems look so boring on paper because I am not very good at drawing. So at a very young age I started to obsess over pretty writing, that’s how I came to my obsession with dip pen calligraphy. I love copperplate and spencerian

Hey Jillian, thank you so much for the kind comment 🙂 Would love to see some of your Copperplate and/or Spencerian.

Thanks Max for your newsletters and for this Calligraphy 101 Guide, plus all the extra topics and articles. Something you could put in your newsletter is where you get your calligraphic supplies and books from–Amazon, local art store, etc. Typism 2023 starts next week. I wonder if anyone is going to teach a class geared toward calligraphic art, mementos and such, for the 2024 Paris Olympics? (hopefully, the civil unrest will get settled). I took Natalie Brown’s Greeting Card 101 class, Typism 2022. Nice class, but am having difficulty with understanding PS/AI Pen Tool technique in order to vectorize my art, so it can be sent to a publisher. I’m getting help though. Bruce, North Carolina, US.

Hey Bruce, thank you so much for the suggestion. I have all those links on my site, but I will include them in my next newsletter as well. Shoot me an email, and i’ll send you some great resources that will help you with manual vectorization of your calligraphy. It’s not the easiest skill to learn but also not the hardest one. It just takes practice.

Thank You very much for this article, is a lot of very interesting information. Regards, Jose

Thank you for the nice comment, Jose. I really appreciate it! 🙂

Hello Max, This is an excellent resource for, in my opinion, calligraphers and lettering artists at all levels, from beginner onwards. Thanks for for the all the work you put into it — I know that I’ll come back to it often. Drew

Thank you so much, Drew. I am happy to hear you think that about my article, it really means a lot! 🙂

Hi there, Your emails and articles are very interesting and informative. I appreciate all the work you put into them. You must be a workaholic. 🙂 Nonetheless, I decided to get into calligraphy because it is a beautiful art form of conveying messages and I would like to give scripture messages using calligraphy as gifts to friends and family. I haven’t decided what style I will be using yet. However, I do like the templates you provided for your faux calligraphy fonts and I have been using that since I signed up with you. I have been painting them in gold. Thanks again for your sharing and generous spirit. God willing it will pay off.

Hey Lorraine, thank you so much for the awesome comment 😀 I used to consider myself as a workaholic before but now i think i have more work/life balance. I just enjoy doing this so i dont necesarily consider it as conventional work 😀 Faux calligraphy sounds awesome! Let me know if you ever struggle with something, always happy to help.

Max, you are a wonderful human being! Again, you have provided fabulous information (free!) for beginning calligraphers and those who want to improve their calligraphic skills. I’m always impressed with the offerings you provide and love to recommend your site to people…they will get quality guidance to steer them in the right direction! Thank you for all you do to promote calligraphy!

Thank you so much, Gail! You are awesome! It really means a lot hearing these things – thank you! 🙂 <3

Excellent resource for beginners or those wishing to advance their skills or expand their style range.

Thank you so much, Eden. I really, really, really appreciate it! 🙂

Damn, son, what a resource! I love the infographic and the other illustrations. Keep this gold coming. 🔥🔥🔥

Muchas gracias chica 🙂 I really appreciate it 🙂

What a wonderful Masterclass. The most in depth Calligraphy guide I’ve ever seen. Hats off Max!

WOWOWOW! Thanks so much bro! 🙂 Means a lot to hear that from you.

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17 Travel Brochure Examples For Traveler & Tourism

By Danesh Ramuthi , Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

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• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

Brochure Marketing 101: How to Design a Brochure that Won’t Bore Your Audience 

Despite how ubiquitous digital marketing has become, print collateral can still play an incredibly valuable role in your brand marketing stratgy . Businesses large and small can benefit from this versatile medium, from empowering sales teams at trade shows, to generating awareness through direct mail campaigns. 

Still, brochures often get a bad rap for being lifeless, boring, and unengaging – a problem that can stem from bad design, ineffective messaging, and low budget. To help you avoid those common pitfalls, we’re going to take a deep dive into the ins-and-outs of effective brochure design. In this guide, you’ll learn how to design a brochure that people will actually want to look at. 

When to use a brochure vs. other print marketing

If you can’t decide whether your brand would be best served by a brochure, or other printed material like a flyer or poster, we suggest looking to your buyer journey for some guidance. Flyers are great for attracting attention, building awareness, and sharing a short message. Brochures, on the other hand, tend to be far more effective down the road, when a prospect is in the information-gathering stage . Brochures offer you a chance to share more detailed information about your brand, products, and services.

Here just a few instances where a brochure can be helpful:

Marketing — Brochures can easily be included in direct marketing campaign, or handed out at trade shows or conferences.

Food service — Restaurants can create catering and to-go brochures for patrons to save for later. 

PR — Public relations managers can include brochures in press releases and media kits, so the news media can craft better, more accurate stories about a company.

Sales — Salespeople can hand out brochures to business associates, partners, and potential clients after a demo or presentation.

Standard brochure sizes and layouts

The first step in designing a brochure is choosing the right size. When thinking about brochure size, think about portability, foldability, and how much written or visual information you want to include. 

Below are the most common brochure sizes businesses use.

Once you’ve settled on a size, it’s time to think about the layout you’d like to use. From simple bi-folds to creative spiral folds, your choice of layout determines how readers will interact with and move through your brochure.

While there are many different creative brochure layout options to choose from, here are just a few of the most common brochure folds.

Now that you’ve chosen your size and layout, let’s talk about what to put in your brochure.

How to design an effective brochure in 5 steps

Create an outline.

Before you start designing anything, you’ll need a detailed plan of attack. While brochures can vary in content and length, most follow a standard format.

• The front panel displays your headline and logo.
• The inner panels make a case for your product/service using 
• The final panel contains your contact info and a call-to-action.

Identifying your target audience will help you build out an appropriate outline and flow to your brochure – and will inform your brochure’s tone, language content, and CTA.

Make note of where your target audience is in the buying cycle. Don’t waste space detailing the history of your organization if your readers have done business with you before.

Nail down these essential elements

Now it’s time to dive into the fun stuff. Like we mentioned before, every brochure is different, but all should include these 5 critical elements. 

An eye-catching cover and headline – This is the first (or only!) chance your brochure has to give a strong impression, so make it count.  A high quality, relevant image combined with a brief, easily legible headline will provide your reader with a strong understanding of what your brochure is about. 

A compelling offer – Details aside, what you’re really providing with a brochure is opportunity. No matter what your product or service is, your brochure needs to offer just enough to make readers want to know more. 

Valuable information – Brochures offer limited space to communicate your message, so prioritizing which information to include is key. The best rules of copywriting apply here: be clear, be concise, and tell a good story that makes your reader the hero. 

A strong call to action – You can build a beautiful, convincing brochure that makes your audience feel exactly the way you want to… but it’s useless if you don’t set them up with a next step. A strong CTA will prompt your readers to call, visit, or connect with you in some way.

Detailed contact information – This goes hand-in-hand with your call to action.  Not everyone will make a move right away.  In fact, many people hold onto brochures to reference later, when the time is right. Make connecting with you easy by putting your contact info on the back. 

Consider adding extra information & resources

Got extra room in your brochure and want to make a bigger impact? Think about adding extra information and resources for your readers. Consider where they might be in the buyer journey, and tailor these extra resources to meet any questions or hesitations they may have. 

Some possible extra resources include:

• Answers to FAQ 
• How-to guides
• Customer testimonials
• Product specs
• Pricing charts
• Pros and cons

Proofread & check for important details

No matter how much effort you put into your messaging and design, one small error or inconsistency can kill your credibility.

Before you send your brochure off to the printers, proofread everything (and proofread again). We also suggest making sure the tone of your brochure matches the rest of your brand messaging. Unlike informational brochures (which may take the third-person point-of-view), sales brochures usually use the second-person to build rapport with the reader.

Refer to your brand style guide for how to handle things like numerals, dates and titles in the text. 

Test run your prints

The last thing you want is to waste time and money printing hundreds of brochures only to realize that the sizing is off, or your imagery is grainy. Do a small test run to verify that the finished product meets your expectations.

5 brochure templates to get you started

Don’t want to have to design a brochure from the ground up? Try customizing a brochure template instead . Here are just a few of our favorites here at Marq. 

Redwood Coast Travel Brochure Template

This bi-fold brochure template has ample space to showcase immersive photography, with just enough space to introduce readers to your brand.

Visual trifold company brochure template

A traditional trifold layout makes it easy to describe your business while creating a compelling cover design.

Health insurance company brochure template

Need to include detailed data and comparisons? This template is perfect. And with Marq’s data automation, you can auto-populate your own data by connecting your template to a Google Sheet.

Wavy Shape College Tri-Fold Brochure Template

Update your marketing with a fun, fully customizeable brochure layout. Simply update colors, fonts and images to match your brand.

Navy Blue Wedding Photographer Brochure Template

Have a visual-first business? This template offers plenty space to showcase your photography, art, or graphic design.

Want to design your own beautiful brochure online?  Marq makes it easy. With our intuitive drag-and-drop online brochure maker , just choose a template and customize it to fit your brand.

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How to make a travel brochure

First things first:

What is a travel brochure?

A travel brochure is a printed or digital publication designed to provide information about a particular destination or travel experience.

These brochures are typically created by travel agencies, tourism boards, or businesses to attract visitors and provide them with information about the destination.

The goal of a travel brochure is to inspire and inform potential travelers, encouraging them to choose the destination for their next adventure.

In this article, we aim to help you with the creation of your travel content, providing some useful tips and considerations to have in mind to start from scratch with your brochure.

Outline the travel brochure

• How to create a travel brochure? - What’s inside a travel brochure? - What to add to the design of a Travel brochure?
• Things to consider when creating travel brochure - Who is your audience? - What to avoid?

Make an online travel brochure

In the first place, it’ll be necessary to select the destination that you’re going to make the content about and investigate its most famous places, culture, traditions, foods, markets, and seasonal events.

Consider when the travel brochure will be distributed. When possible, the best option is to work on different brochures for each season to make it more appealing and useful. For example, you can use summer or winter pictures, warm or cold colors in the design, add more relevant information about events or activities on the dates, and so you can create a brochure with a much more specific context for the traveler.

With that in mind, you then can create an outline of everything you will include on the brochure, and most importantly, you’ll need to verify that the information you’ve collected is trustworthy. Make sure that the sources where you took this information from have comments, reviews, or is an official site.

When someone decides to travel to a city and is looking for a brochure, he most probably has never been there, so you want to ensure that the people reading your content get the best information possible in a straightforward and clear way . You can always add links or references for the reader to expand the information and go deeper.

Use illustrative pictures that will allow the reader to discover the charm of the focal points like monuments, and nature, and have a brief idea of what that place is about. Make sure that these pictures are high quality, and try not to use pictures that don’t show authentic colors. Making a place look better than it is with an overly retouched image will only make the traveler disappointed and blame the brochure or, worse, the brand.

Add maps to your brochure to make it more useful. They could be interactive so your readers can see the places they want to visit and what will be around.

Include recommendations about places where the tourist can eat typical food, where they can go shopping, carnivals, events, etc. And, of course, mention your services, such as if you offer guidance, accommodation, transportation, etc.

You can also contact the best places when you do not offer these specific services. It is usually possible to reach agreements or partnerships with them. Keep in mind that the satisfaction of your reader is more important than the profitability of a partnership.

How to create a travel brochure?

What’s inside a travel brochure.

The cover often features a captivating image or illustration of a key attraction from the destination. It may also include the destination's name and a slogan representing the place.

A brief introduction or welcome message that sets the tone for the brochure and entices readers to explore the destination. This can be about the city, the country, or an introduction to your services.

Add the main destinations. This section must highlight the main attractions, landmarks, and activities that make the destination unique. It may include images, descriptions, and key selling points. Add information about historical facts about the destination.

Add a map of the area to help readers get a sense of the geography and the location of major points of interest. The map can be interactive or have the places highlighted with illustrations. As we mentioned, this will help your readers spend more time looking at the brochure, which will help your brand retention.

Include accommodations , like information about hotels, resorts, and other lodging options in the area, including information about amenities, room types, and contact information.

Descriptions of various activities and entertainment options available in the destination, such as tours, excursions, and cultural events. Here it is necessary to consider when the travel brochure will be distributed in order to include only the events of the specific season and not to overload it with unnecessary information.

Information about local cuisine , popular restaurants, and dining options, including special dishes or culinary experiences unique to the area. When possible talk to someone who lives near the area. Many of the best restaurants are not very public, and your reader will appreciate a good, not-so-well-known place to eat.

Select the appropriate information about transportation . Add details on how to get to the destination, and the most exclusive or affordable ways. This section may also include links to buy transportation tickets. It's something most travelers don't like spending time on.

Make sure to include useful information such as local customs, language tips, currency details, and other practical advice.

It's also a good idea to save some space to add quotes or testimonials from previous visitors, providing positive feedback about their experiences in the destination.

Always include your contact details for the tourism board, travel agencies, or businesses mentioned in the brochure and near the testimonials or in the context of the services offered, allowing visitors to seek further information at the right time.

What to add to the design of a Travel brochure?

The role of a travel brochure design is important to create visually appealing and informative publications. As one, you can use different tools that will prove templates to have somewhere to start with your design, for example you can work with Canva , Venngage , InDesign , among others.

Travel brochure designers are responsible for conceptualizing the visual elements of the brochure. This includes selecting appropriate images, graphics, and layout styles that capture the essence of the destination. For example, using a classic font for an Athens travel brochure, a modern background for a Tokyo travel, or a warm color palette for a Caribean trip.

You should also ensure that the brochure aligns with you branding guidelines to reinforce the brand identity.

The layout and composition of the brochure involves arranging text, images, and other design elements in a way that is aesthetically pleasing and guides the reader through the content logically. For example, you can add "Did you know?" boxes with facts or tips, relevant maps or infographies in-between the text or maybe a layout with testimonials at the bottom of each section.

Choose the right typography for readability and to maintain the overall theme of the design. You should choose two fonts or three at most to keep the design consistent, and it should be very legible in case the traveler is on the move.

Selecting high-quality images that showcase the destination's attractions and atmosphere is key. This is the first thing that will catch your reader attention, and it can be difficult to differentiate from any other travel brochure about the same place. You can be creative by using close-up pictures for what would normally be a landscape. Or combine images of a monument: a small one easily recognizable and a larger one with unusual or uknown details. Including photos of people enjoying activities can also help your reader reflect on what will happen when he gets there.

While designing the brochure you also need to organize information in a structured way. You can emphasize a travel route, a theme, the history behind a place or the importance for quick or long travels. Depending on the research of the destination and the target audience, you must choose the appropriate organization.

When you know the brochure will be printed , using a print-first approach is a good idea. It is easier to make a printed document become digital than the other way around. You need to consider specifications such as paper size, folds, bleed margins, and the minimum resolution of the images you will use. Always keep in mind what sections will become interactive when online. This will help you take the appropiate design decisions early on. For example, a printed map should be large enough to be easily navigable when converted to a Google map in the digital version.

Bring a creative flair to the project, exploring innovative ways to present information to stand out. Add interactions like videos, webs to official sites, typical music of the country, links, among others, this will make the content more interactive and fun to watch for the travelers.

Things to consider when creating a travel brochure.

Who is your audience.

The target audience for a travel brochure can vary depending on the destination, the purpose of the content, and the marketing strategy. However, in general, the primary audience includes:

• Individuals who are considering traveling to the destination
• People who have a general interest in travel
• Bussiness travelers
• Tour operators
• Educational institutions or cultural organizations
• Event planners promoting conferences or special occasions
• National, or local governmental entities promoting their city or region

You don't have to stick to the general category you are targeting. Go as deep as you can researching the target audience:

• Analyze the destination main attractions: Will it attract families? honeymooners, cultural enthusiasts?
• Understand the demographics: Is it a destination for older or younger people? Is it an expensive or luxury destination?
• Think about the travel motivations: Is it a leisure or a business travel? Must be an adventure or a relaxed experience?

This will help you define the tone of the text and the design of your brochure, and will make it easier for you to decide what to recommend for places to go, routes to follow, restaurants to eat, or activities to do.

What to avoid?

Things to avoid when making a travel brochure:

Avoid overloading the brochure with too much information. A clean and organized design is more attractive and more accessible to readers.

Try not to mislead the reader. They are trusting you for a travel to an unknown place. Focusing on their interests and preferences will help your brand more than any promotion or partnership.

Keep the information updated. What could be worse than planning and going to a remote site only to find that it is closed for renovations? Keep a list of the activities and update your brochure often. Make it clear to your readers when you updated something and they will see that they are in good hands.

Don't leave the digital version aside . Ensure that it is digital and mobile-friendly. Many people access travel information on smartphones, so the brochure should be easily viewable on any device. Allow your readers to download the content in case the connectivity is a problem, so they can access the brochure always.

Poorly edited images can impact the overall quality of the brochure. Images are what will initially attract your readers, they need to be high-quality and represent the destination well.

Long paragraphs of text can be overwhelming. Aim for concise and engaging content. Use bullet points, subheadings, and captions to break up the text and make it more friendly. Avoid using complex langage , keep the language simple and accessible.

Now that you created the best possible travel brochure you can make it online with Heyzine . A few and easy steps and it looks like this:

We have various guides on how to create your travel brochure flipbook , add interactivity , group them in digital bookshelves , or embed hem to your website .

Go ahead and inspire more people to travel the world.

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How to Write in Calligraphy

Last Updated: February 14, 2024 Fact Checked

This article was co-authored by wikiHow staff writer, Sophia Latorre . Sophia Latorre is a Content Manager on the wikiHow team. Before joining wikiHow, Sophia worked as a technical editor and was published in six International Energy Agency (IEA) Wind Annual Reports. Now, she writes, edits, and reviews articles for the wikiHow Content Team, working to make the content as helpful as possible for readers worldwide. Sophia holds a BA in English from Colorado State University. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,088,461 times. Learn more...

Calligraphy means “beautiful writing” in Greek and spans thousands of years and countless cultures. There are several styles, including Western, Eastern Asian, Southern Asian, and Islamic. All calligraphy uses the same basic principals to create beautiful lettering. If you want to practice the art of decorative handwriting, all you need to do is follow a few simple steps.

Learning the Basics

• For instance, try to make the vertical line the letter “d” parallel with the vertical line in the letter “b.”

Practicing Letters and Words

• For instance, in Western calligraphy, write vertical lines first followed by horizontal lines, such as when writing the letter “t.” [8] X Research source
• In Asian calligraphy, strokes begin at the top of the character and move downward to the to bottom of the character. [9] X Research source
• For Islamic calligraphy, begin with the largest strokes of the letter and progress to the smallest strokes and dots. [10] X Research source

Selecting Your Supplies

• Avoid paper that’s greasy or waxy, which can keep the paper from absorbing the ink.

• Dip pens are pens which you dip in ink. They consist of a wood, plastic or bone handle and a metal nib (the pointed end which will make contact with the paper). The nib is dipped in the ink and stores it in the well of the nib. These are often used in Islamic calligraphy.
• Fountain pens are similar to dip pens but instead draw their ink from a container within the pen. While this ink will occasionally need to be replaced or refilled, it will save you the trouble of constantly needing to dip your pen. Fountain pens are commonly used for Western calligraphy.
• Brushes come in a variety of sizes but will usually all be roughly the same shape. These are dipped in ink and use the pressure and direction of the writer’s strokes to form the line variations. Brushes are often used for Asian calligraphy.

• Pot ink is the most common ink used for calligraphy. This ink comes premixed in a small jar and your writing utensil will be dipped into it, such as for Islamic calligraphy. India ink is the most common type of pot ink used in calligraphy.
• Fountain pen ink is a special kind of dye-based ink which is used for fountain pens, typically for Western calligraphy. It is important to use only fountain pen ink in these types of pens as other ink types will clog the pen. Fountain pen ink will come in either pre-loaded barrels, which you place in your pen, or pots, in which case you fill the pen yourself.
• Ink sticks, which will also require an ink stone, are sticks of ink which must be ground and mixed with water in order to form the ink you will write with. They are an excellent option for calligraphers because they allow you to get many different tones from the same ink, depending on how it is mixed. These are often used in Asian calligraphy.

Sample Alphabets

Community Q&A

• Calligraphy is a delicate practice - you'll need to devote a lot of time to it to become better at it. Thanks Helpful 12 Not Helpful 1
• Paper, ink, pens, and other supplies can be found in art, craft, and stationery stores as well as online. Thanks Helpful 9 Not Helpful 1
• Use calligraphy pens, which are available in many supermarkets. Thanks Helpful 12 Not Helpful 6

Tips from our Readers

• Calligraphy is also good for making cards or doing project work.
• You can also use brush pens for calligraphy.

You Might Also Like

• ↑ http://www.calligraphy-skills.com/how-to-write-calligraphy.html
• ↑ https://www.youtube.com/watch?v=sBoVGqiSzr4
• ↑ https://calligraphypen.wordpress.com/2009/01/16/stroking-the-rules/
• ↑ https://design.tutsplus.com/articles/mastering-calligraphy-how-to-write-in-roundhand-script--vector-25652
• ↑ https://www.smashingmagazine.com/2010/05/the-beauty-of-typography-writing-systems-and-calligraphy-of-the-world/
• ↑ http://calligraphypen.wordpress.com/2009/03/09/papers-for-calligraphy/
• ↑ https://calligraphypen.wordpress.com/2009/01/23/selecting-calligraphy-inks-tests-and-reviews/
• ↑ https://calligraphypen.wordpress.com/2009/01/08/basic-calligraphy-tools/

About This Article

To get started with calligraphy, you’ll need a few supplies, including smooth, acid-free paper, a ruler, a calligraphy pen or brush, and some ink. The right kind of pen and ink for you depends on your personal preferences. For instance, some people prefer to use a traditional dip pen and pot ink, while others like the convenience of a fountain pen with a cartridge built in. Have some painter’s tape or paperweights on hand to keep your paper from moving around while you work. Hold the pen diagonally, at a 30 to 60-degree angle, and point the nib slightly to the left as you write. Keep the nib aimed in the same direction all the time, since twisting it will affect the quality of the line. To prevent blotting and uneven lines, always move the nib backwards or sideways away from the direction it’s pointing, instead of pushing it forward. Apply light pressure as you write so that you don’t scratch the paper or damage the nib of the pen. As you’re mastering your technique, you might find it helpful to work on paper with lines or a grid. Follow the guides on the paper to keep your lines straight and parallel and the letter sizes consistent. Start by printing out an alphabet in a calligraphic font that you like, then cover it with a sheet of tracing paper. Trace the alphabet many times until you start to feel comfortable with the strokes. If possible, find a practice sheet that breaks down the letters into their individual strokes so that you know how to do them in the right direction and order. As you get more confident, try writing the letters on your own without tracing them. For instance, you might practice writing the same letter over and over on a grid until you can easily write it with clean, even, consistent-looking strokes. Practice writing notes, journal entries, or anything you like in calligraphy until it starts to feel easy and natural. For tips on how to choose the best paper, pen, and ink for your calligraphy, scroll down! Did this summary help you? Yes No

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The Essential Calligraphy Travel Kit

Lindsey Bugbee

— 81 Comments

The secret to the perfect calligraphy travel kit is to keep it simple. If you have to make a fuss to pack a lot of supplies, it will be just as difficult to unpack and then re-pack again! The essential calligraphy travel kit outlined in this post is simple, effective, and provides everything you need…

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Half of my family lives in the US (where Hernán and I are), and the other half lives in Peru. That means that we do some serious traveling for the holidays, and I’ve learned to travel smart! Today, I’ll share the recipe for the perfect calligraphy travel kit … one that’s worthy of making it to South America and back without a hitch.

1. Your Favorite Dip Pen

There’s no need to pack multiple pens — just choose the one you gravitate toward the most!

2. Your Favorite Nib + a Duplicate

Pick your favorite nib, then pack a fresh duplicate just in case something happens to the first nib.

Make sure you pack your nibs in a protective container! Any small container will work; feel free to upcycle. I’ve used everything from pill bottles to empty lip gloss containers to hold my nibs.

It’s important to keep your nibs in a small container so they don’t move around in your bag and potentially get ruined. If the nibs can move about freely, the tines may permanently splay if (unintended) pressure is exerted on them.

3. A Watercolor Set + a Paintbrush

Yes … a watercolor set! Years of traveling to Peru have taught me that it’s a hassle to fly with ink. Two years ago was the last time I tried, and I was rewarded with a pitch-black sandwich bag full of sumi ink. Thankfully, it didn’t leak, but that’s when I decided: I’m just traveling with watercolors from now on.

So, why watercolors? Well, you can easily create calligraphy with watercolors (just use the watercolor calligraphy technique). In addition to providing many different color possibilities for calligraphy, watercolors are very portable — they pass straight through airline security in a carry-on. Once you finish writing with them, you just let them sit with the lid off until water evaporates out.

In order to create calligraphy, you’ll of course need paper to write on! The size and format of your paper depends on personal preference … and how much room you have in your suitcase. No matter what you pack, I’d give it a test run at home to make sure it’s a high-quality paper that doesn’t allow ink (or watercolor) to spiderweb out!

Don’t forget a cloth so you can clean your nib and your paintbrush!

6. Other Miscellaneous (and Optional) Items

The items outlined above comprise the core calligraphy travel kit! Other items that can make life easier but aren’t completely necessary include:

Pencil and Eraser

You may want a pencil and an eraser to draw guidelines for your letters.

A ruler is also indispensable for drawing calligraphy guidelines!

Calligraphy Exemplar

If you are working on learning a certain calligraphy style, take an exemplar with you! That way, you can have a reference as you practice the letterforms.

If you want to, you can put all your supplies in a little pouch. It’s good to be able to keep all of your calligraphy stuff grouped together in a container — that way, you don’t have to fish for everything.

So, there you have it — the essential mess-free calligraphy travel kit! This is a kit that works well for me, and I suspect it will meet your needs as well. To recap, here’s what you need:

• Your favorite dip pen
• 2 of your favorite nib (put these in a small container)
• Watercolor set + paintbrush
• Optionally: pen + eraser, ruler, calligraphy exemplar, pouch

Remember that we all operate a bit differently: if you want to add or subtract some elements of this calligraphy travel kit, be my guest! It’s all about packing supplies that will encourage you to create no matter where in the world you end up.

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Travel Brochure: A Guide to Crafting an Engaging Travel Narrative

Table of Contents

Introduction

Travel Brochures are ideal for alluring expected voyagers with invigorating stories of experience, shocking photography, and enlightening advisers for nearby attractions. These leaflets come in different configurations, from lustrous flyers to online computerized duplicates, and act as an integral asset for movement organizations, visit administrators, and objections to showcase their administrations.

In this article, we’ll take a top-to-bottom glance at movement handouts and investigate how to make one that stands apart from the group. From characterizing the fundamental components of an effective leaflet to sharing genuine models, we’ll direct you through the most common way of making a connecting with movement story.

The Purpose of a Travel Brochure

The basic role of a movement pamphlet is to showcase an objective or administration to likely clients. It ought to feature the critical highlights and advantages of the area or movement and grandstand the novel selling focuses that separate it from different choices.

A very much-planned travel leaflet ought to likewise motivate the peruser and make a feeling of fervor and expectation for the experience. It ought to convey the feeling of experience and fun that accompanies voyaging and cause the peruser to feel like they are essential for an extraordinary local area of explorers.

Elements of a Successful Travel Brochure

A successful travel brochure should include several key elements that work together to create an engaging and informative narrative. These elements include:

Eye-catching Cover

The front of your handout is the principal thing that potential clients will see, and it needs to quickly catch their eye. Utilize excellent pictures, striking typography, and clear tones to make your handout stick out.

Compelling Narrative

The account of your handout ought to be connecting with and simple to peruse. It ought to recount a story that catches the creative mind of the peruser and makes a feeling of fervor and expectation.

High-quality Images

Pictures are a fundamental part of any movement pamphlet. They ought to be great, outwardly staggering, and catch the embodiment of the objective or action.

Informative Content

The substance of your handout ought to be instructive and furnish perusers with all the fundamental data they need to settle on an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises.

Call-to-Action

Your handout ought to incorporate an unmistakable source of inspiration that urges perusers to make the following stride, whether that is reserving an excursion, visiting a site, or reaching a travel planner.

Contact Information

Make a point to incorporate contact data for your organization or objective, including telephone numbers, email locations, and web-based entertainment joins.

Real-Life Examples

To inspire your travel brochure creation, let’s take a look at some real-life examples.

Visit Portugal

Visit Portugal’s pamphlet features the country’s one-of-a-kind culture, history, and normal excellence. The cover includes a picture of the famous Cable car 28 in Lisbon, and the leaflet’s story exhibits the dynamic tones and various scenes that make Portugal such a well-known objective.

G Adventures

G Experiences’ pamphlet utilizes staggering photography and strong typography to encapsulate the experience that the organization is known for. The account centers around the feeling of local area and association that explorers experience on G Undertakings’ visits.

Visit Norway

Visit Norway’s handout is an ideal illustration of how to utilize excellent pictures to exhibit a location’s normal magnificence. The leaflet highlights shocking pictures of the Norwegian fjords and features the country’s remarkable culture and open-air exercises.

Tips for Creating an Effective Travel Brochure

Creating a movement pamphlet that stands apart from the opposition and showcases your objective or administration requires cautious preparation and tender loving care. The following are a couple of tips to assist you with making a compelling travel leaflet:

1.         Know your ideal interest group: Before you begin making your pamphlet, it’s vital to realize who you’re making it for. Research your main interest group and design your information to their inclinations and inclinations.

2.         Focus on visuals: words usually can’t do a picture justice, and this is particularly evident about travel handouts. Make a point to incorporate excellent pictures that exhibit your objective or administration in the most ideal light.

3.         Keep it brief: While it’s vital to incorporate all the fundamental data, you would rather not overpower your perusers with an excess of text. Keep your information clear and succinct, zeroing in on the main subtleties. great post to read about Travel Essentials .

How do I make a travel brochure?

To make a travel brochure, start by identifying your target audience and researching the destination or service you want to promote. Choose high-quality images and develop a compelling narrative that highlights the unique selling points of your offering. Make sure to include informative content and a clear call to action.

What is a travel brochure?

A travel brochure is a marketing tool that promotes a destination, accommodation, or activity to potential customers. It typically includes high-quality images, informative content, and a clear call to action.

What is the content of a travel brochure?

The substance of a movement leaflet ought to give perusers all the fundamental data they need to go with an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises. The story ought to be drawing in and make a feeling of fervor and expectation for the experience.

What is the brochure format?

Leaflets come in different arrangements, from gleaming handouts to online computerized duplicates. The most widely recognized size for a movement handout is A4, however, there are no rigid principles. The arrangement you pick ought to be founded on your interest group and the message you need to pass on. Homepage

Table: Elements of a Successful Travel Brochure

Jasper Bruxner is a passionate and versatile blogger with a keen eye for trends and a knack for crafting engaging content. As the founder of WendyWaldman.com , he has established himself as a trusted resource in a diverse range of niches, including food, tech, health, travel, business, lifestyle, and news. He tends to share the latest tech news, trends, and updates with the community built around Wendywaldman. His expertise and engaging writing style have attracted a loyal following, making him a respected voice in the online community.

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How to Learn Calligraphy: The Complete Beginner’s Guide

Hello! It seems you would like to learn calligraphy . That’s awesome, you are going to love the ability to never use a store bought card again and create handmade gifts for your loved ones, or to write your crush a sweet note, ooooor when you are fully practiced, start your own business/store (shameless promotion :P). On this site I have tried to put together a step-by-step beginner’s tutorial that can get anyone started from not writing to learning calligraphy in just a couple steps so stick with me. 

If you already have your own tools and want to learn what calligraphy scripts you can learn with them I have a post for that here: A Simple Guide to Calligraphy Tools and Their Respective Calligraphy Scripts

Calligraphy (n) – decorative handwriting or handwritten lettering

Table of Contents

Narrow Down Your Style of Calligraphy

It’s exciting that you are thinking of picking up a new hobby (the best one) but we first need to narrow what kind of calligraphy you are interested in learning first. For there have been many types of scripts  in calligraphy over the ages. I will break it down into 5 basic and unofficial categories (but really there are so many different alphabets for each of the listed scripts). Below I have listed them with an incorrect name in quotations that I probably called each of the scripts before I knew the correct name (which is in brackets in the title). I hope that the pictures will give you a little idea of what is out there and then help you to find the script you are looking for!

Script (n) – handwriting as distinct from print; written characters.

5 Types of Calligraphy/Lettering to Learn:

“basic” (aka handwriting and hand lettering).

For those who want to start slow and dip their toe in the water that is calligraphy, monoline calligraphy, handwriting or lettering is where I would start first. It doesn’t require any fancy tools or paper like some other styles of calligraphy. Just you, a piece of paper a pencil and getting right into practicing. Learning this first helps you learn the building blocks of calligraphy like letter structure to then transition into another style.

• Recommended Tools for Monoline Calligraphy = Pen or Pencil
• Learn Monoline Calligraphy (aka cursive)
• Learn Faux Calligraphy (aka thickened cursive)
• Master Class Monoline & Faux Calligraphy Practice Sheets
• Learn Hand Lettering (aka sketched letters)
• Master Class 3D Hand Lettering Practice Sheets
• Improve your Handwriting (Cursive, Proper and Formal)
• Want to see all Handwriting & Hand Lettering Styles?: Breaking Down: Hand Lettering & Handwriting Styles

“Loopy Calligraphy” (aka Modern Calligraphy)

I see modern calligraphy as the best beginner pointed pen script to learn, as consistency, spacing and formatting isn’t as important. Therefore, a beginner can rather focus on learning the letter forms themselves and how to properly use pressure to get the desired stroke shape. It is pretty popular among the Instagram community and has a sort of whimsical style to it that is unique to the writer. Though there are established scripts with the pointed pen I suggest getting used to the pen first.

• Recommended Tools for Modern Calligraphy (Pointed/Dip Pen)
• Learn Modern Calligraphy (Pointed/Dip Pen)
• Want to see all Pointed Pen Styles?: Breaking Down: Pointed Pen
• Master Class Modern Calligraphy Practice Sheets

Pointed pen:  More commonly known as the “dip pen.” Contains a metal flexible nib (tip) that requires dipping in ink every so often to disperse ink.

However you can also do modern calligraphy with a brush pen or crayola marker:

• Recommended Tools for Modern Calligraphy (Brush)
• Learn Modern Calligraphy (Brush)
• Master Class Modern Brush Calligraphy Practice Sheets
• Want to see all Brush Calligraphy Styles?: Breaking Down: Brush Calligraphy

“Olde English Calligraphy” (aka Blackletter Calligraphy)

These are blackletter scripts that I started with and therefore are my personal favourite. The pictures are to give you a basic idea of what is possible with broad edge tools . This family of scripts would be, in my humble opinion, the second easiest to learn but has a very high skill possibility and a LOT of different styles to pick from . The line variation is low compared to the pointed pen, as there is no difference in line thickness when you apply more pressure. It depends on the angle of your pen nib and the direction you move it in.

• Need Tools?: My Recommended Tools for Blackletter Calligraphy
• One-stop-shop for learning: Master Blackletter Practice Sheets
• Want to see all Blackletter Styles?: Breaking Down: Blackletter
• Learn Blackletter Calligraphy Post

Blackletter:  an early, ornate, bold style of type, typically resembling Gothic. Often created with a broad edge pen.

“Hardcore / Heavy Metal” – (aka Calligraffiti)

If you like more of a modern or hardcore style of blackletter calligraphy let me be the first to introduce you to Calligraffiti. It combines calligraphy and graffiti into a style that looks uniquely awesome. Check out the letter comparison of 3 styles of calligraffiti.

• Recommended Tools for Calligraffiti
• Master Calligraffiti Practice Sheets
• Learn Calligraffiti

“Fancy Calligraphy” (aka Spencerian/Copperplate)

These are the classic dip pen/pointed pen scripts. Similar to the modern calligraphy that I first listed, but much stricter on size, spacing, consistency and formatting. I suggest taking either of these scripts on as a second or third script as they are a whole other beast to tackle. You have to learn the basics through some of the other scripts first then attack this one. When I was first gifted an oblique holder , it was like going back to square one in my learning . It is still doable though if you dedicate some serious time to practicing (as with all of these scripts) you  will  get there.

• Recommended Tools for Copperplate Calligraphy
• Learn Copperplate Calligraphy Blogpost
• Master Class Copperplate Practice Sheets
• Full Copperplate Calligraphy Video Course

Modern Versus Copperplate Breakdown

If you still aren’t sure about whether to pick modern or copperplate calligraphy, here is a video showing the differences between them and below is a letter breakdown between the different pointed pen scripts.

Calligraphy Roadmap – Styles Ordered by Difficulty

Still unsure of what calligraphy style you want to learn? I have a full clickable mindmap/diagram ordering each calligraphy script you can learn from meby difficulty. Check it out below:

Simple Guide to Calligraphy Tools and Their Scripts

If you already have calligraphy tools, below is a guide to teach what tool makes what letters. Very helpful to get you started learning calligraphy.

That’s all folks!

Thanks for reading until the end! I hope you found a type of calligraphy to learn in this post. If you did tell me which one! If not, bookmark this page and come back later, I will be adding to this page as I go. Maybe you will find something then. Got a script or style not mentioned in this post? Leave a comment and let me know!

27 thoughts on “How to Learn Calligraphy: The Complete Beginner’s Guide”

I just ordered the Pilot Parallel set you mentioned and as soon as it arrives, I’m going to start with a gothic (blackletter) script first!

Any chance you’ll be doing a tutorial on Hobbit calligraphy in the future? Is there a more official name for it than “Hobbit”?

Hi Genevieve,

That’s great to hear, I love it when someone is picking up calligraphy for the first time! Great choice, as that’s the alphabet I started with too. “Hobbit” calligraphy is a version of “Uncial.” Google Uncial alphabet to get what you are looking for.

I plan on adding to these posts as I go, so that’s a great suggestion and I’ll definitely make an alphabet for it. As per a tutorial, maybe in the future. Thanks!

I have a Parallel Pen so will be having a few practices of the Old English scripts. But I do like using my dip pen too.

Same here Valerie!

I personally love all pens that can make Blackletter/Old English scripts, but nothing beats the classic dip pen and ink.

Thank you for an interesting article. I was always told by my school teacher, friends and colleagues that I have a very nice handwriting. Recently I have been thinking how to learn calligraphy and today I have come across your article. I did not even know that there are so many types of calligraphy. After reading your article I decided to give it a try. I think it might be useful and, definitely, It’s interesting. We use a Cyrillic in Mongolia so I have more opportunity to learn calligraphy.

Hey Batjargal!

Glad you enjoyed it! Calligraphy is very handy, if you learn how to letter you can apply it to anything: wood burning, sign painting, card making, wedding calligraphy… you name it! If you want video tutorials on these styles, search “calligrascape” on youtube. 🙂

Can you suggest the optimal size of the Pilot Parallel pen? I going to use it in the A5 notebook for the gothic style. Thanks in advance.

I’d say for an A5 notebook, you should use the green cap 3.8mm pilot parallel.

I already got my 6mm parallel pen to learn italic, I wanna try all the letters but I wanna go slowly, so far I think I´m doing it good, thanks to your page I´m improving every day. I have a question for you, Do you recomend to refill the parallel cartridge? If so, which ink should be appropiate? Thank you, keep doing a great job. 🙂

If you have the proper ink to refill, by all means do that. (Saves you money if you have an eyedropper and buy the ink in bulk)

My all time favourite ink to refill is Ecoline liquid watercolour, It allows mixing of all kinds of colours and flows better than the Pilot Parallel ink (and doesn’t bleed as much)

It can be found here: http://calligrascape.com/calligraphy-tools/

I am anticipating that I am part of those who want to learn, but run into a primary roadblock. As a 76 year-old LEFT hander I have found that I am not helped at all by video of right handed teachers making letters or righties guideline arrows attached to printed sheets and being told “just do them in reverse.

The one complete (I have come to understand) guide for lefties by Shepherd) is no longer in print and even used copies are selling for $79 AND UP! The very few IAMPETH offerings are basic, but do not have specific tricks and techniques outside recognizing that there are underwriters, overwriters and along the line smearers. For me, it is easy to figure many pressure changes for Copperplate and Spencerian in theory and use some creative movements to make them work.

BUT, simple Gothic and Fractur are seemingly the root of sinister problems (yes, the evil root of the word). Underwriter and smearer wrists do not bend to properly adjust the angle of nib width on the Pilot Parallel pens, and constantly shifting between under and hooked-over positions to make proper strokes for each element in each letter is impossible in my opinion.

Now you may be a righty, and I mean no insult when I say that a righty trying to give lessons to a lefty is like a Great Dane Dog giving barking lessons to a Persian Kitten. BUT. a right handed Calligrapher who knows a good (maybe one or two) left handed Calligrapher could make a large step into our unserved part of the market writing and and videoing Calligraphy lessons that go beyond buying pen and ink by solving or offering multiple ways of solving the problems left handers have.

Some of those problems include:

1. Pointed (flex) pens scratching furrows or digging holes in the paper. 2. Controlling broad nib angles in blackletter without the subtle right handed wrist changes. (Rotating pen in fingers is not accurate.) 3. Defeating smear. A bane of sidewriting that some quick dryng ink can solve some of the time while clogging nibs 4. Coping (for side and under writers) with the lack of ability to pull the pen for what righties get for downstrokes and lefties find themselves pushing against the nib inless lifting the pen and changing hand position completely. 5. Some basic exercises for Lefties that help them make letters look as good as written by righties.

Even if you do not answer or do not wish to pursue these ideas, thank you for reading my consistent plaint as a plow through life at an all too quick pace.

Gregory Chmara Tucson, AZ USA Where Ink Dries Fast

Hi Gregory,

I appreciate your feedback and well thought out response. I would really like to help out lefties, I will try to reach out to anyone that may want to collaborate on a project such as this.

Sorry for the late response.

Bom meu amigo, esse conhecimento que estou procurando em busca de uma caligrafia melhor ,bem trabalhada, esta diretamente ligada ao trabalho que realizo hoje,atualmente sou cartazista de supermercado,faço banners com adesivos e o corte é todo manual>Pinto camisas com processo de Silk- screen e eu preciso fazer nos cartazes letras manuscritas,letras tipo bastão usando pincel de pelo e pincel do kit escrita que tenho,vendo seus videos me despertou o interesse de buscar uma teccnica de puxada de letras que ficasse bonita e que fosse realizada com rapidez.Então amigo eu vou em busca do aprimoramento aprendendo cada alfabeto dentro da minha necessidade,quanto mais alfabeto eu aprender será melhor pro meu aperfeiçoamento profissional dentro da área de cartaz.Quero agradecer por você compartilhar seus conhecimentos, lhe desejar um feliz natal e que nós nos encontremos sempre ,para que eu possa aprender muito mais com Você.Obrigado.

Hi Richard,

Your posts, videos and the whole stuff that you make available for us is of a great help for beginners (ont only by the way). Keep up the great job! Gratins for South of France 🙂 Jose

I meant : “Greatings” and not “Gratins” but automatic text filler made it like this … pffff

To Gregory Chmara , the 76-year-old lefty learning calligraphy – I feel your pain. I am a 70-year-old lefty learning also. The one best advice I found that really helped me was to turn my paper to the right 90 degrees (or close to that). That made it possible to pull my strokes instead of push them, and it kept my hand out of the ink I had just put down. When I use a broad nib, I hold the edge at the same angle as a right-handed person would and make the stroke. Hope this is of some help.

_ Thank you hoping to contact in the short time. _____________________________________________________ Nasr A,Alla Arabic Calligraphy Ras Gharib- Red Sea- Egypt

I lived in Italy for 15 years, 11 of them just an hour away from Venice. I picked up a trove of glass pens and love o write and do art work with them. They hold the ink better than a dip pen and are easier to clean. I would recommend them.

Many Thanks!!

Calligraphy plays a vital role in your education career, And this article is great for the person who wants to learn new skill. Such blogs are really necessary for a student who are looking for new hobby, it can really help a lot in improving.

Great site. Glad I found it. Thank you for all the work.

FYI, your “A Simple Guide …” link at the top of the Learn Calligraphy page points to a password protected, WP administrator page instead of https://calligrascape.com/calligraphy-tools-and-their-scripts/

Great I’m happy it can help you! Good catch! Thanks a lot, I would have not found that. It is now fixed. 😀

I’d really try my hand at Copperplate calligraphy, but I’ll start with the basic one first given that I don’t have a particularly neat handwriting. Thanks for putting this guide together!

Ready to dive into the art of calligraphy? This beginner’s guide has everything you need to get started! 🖋️

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PrintSafari Blog - Fresh Insights on Digital Printing

How to Create a Travel Brochure in 4 Steps?

• September 4, 2022

Are you getting ready to go on a vacation and want to create a travel brochure ? Or maybe you need to create one for a school project. Either way, it can be tricky to know where to start. In this blog post, we will give you tips on creating a travel brochure that will impress your friends and family. Also, we will discuss where to get free travel brochure templates.

So, read on for all the information you need about travel brochures with travel brochure examples !

What is a Travel Brochure?

A travel brochure is printed marketing material that showcases a specific destination or travel experience. It often includes photos, descriptions of attractions and activities, and information about accommodations and transportation options. Travel brochures can help plan a vacation or gather ideas for future trips.

Tourism boards, hotels, resorts, and travel agencies typically distribute them. However, with the rise of online travel booking websites and social media, physical travel brochures have become less common . Instead, many companies now offer digital versions of their flyers or information on their websites.

Despite this shift towards digital options, some travelers still enjoy collecting physical brochures as souvenirs or for reference during their trips.

How to Create a Travel Brochure?

Creating a travel brochure for your travel business can be a fun and creative way to share your travel experiences with others. If you want to create a travel brochure, you can use a template at PrintSafari.com. But still, it is not possible with just a click; you must consider different factors to create a stunning travel brochure.

Here are the four steps you need to perform to make an eye-catching travel brochure:

1. Choose your Focus

Travel brochures can be about a specific destination, travel experience, or accommodations. Choosing a focus for your flyer to narrow down your content is essential. For example, if you create a brochure about a specific destination, you will want to include information about the best things to do, see, and eat in that area.

On the other hand, if you focus on a particular travel experience, you will want to include information about booking that experience, what to expect, and any insider tips.

2. Pick a Format

Once you have decided on a focus for your brochure, you will need to choose a format. Brochures can be single-page or multi-page. They can also be tri-fold or bi-fold. The design you choose will depend on the amount of content you have and the look you are going for.

You may want to choose a multi-page brochure if you include a lot of information with your photos. Similarly, you may select a tri-fold brochure if you want a more traditional look. You can also consider other formats, such as a z-fold or gate-fold, to quickly add travel destinations to your travel brochure.

3. Design your Brochure

It is the most crucial factor that contributes to the overall look of your brochure. The travel brochure design should be eye-catching and professional. Be sure to use high-quality images relevant to your brochure’s focus. The text should be easy to read and organized in a way that is easy to follow. But a travel brochure doesn’t contain text only.

Including your brand logo, maps, charts, images, and other graphics is essential to break up the text and add visual interest. These elements can also help provide additional information about the destination or travel experience.

Your brochure should also have a consistent color scheme and branding elements, such as a logo. This way, people can quickly identify and remember your brochure after seeing it.

4. Print or Publish your Brochure

After you have designed your brochure, you must print or publish it. If you are printing your brochure, you must choose a company that offers high-quality printing at a reasonable price. On the other hand, if you publish your brochure online, you must select a website or platform to host your brochure.

Once you have published your brochure, you can share it with friends, family, and potential customers. It is vital to proofread any brochure before you print or post it. It will help to catch any errors so that you can make corrections.

Benefits of Travel Brochures

In this modern age, people still use travel brochures. But why? Indeed, in the internet age, people can find all the information they need about a destination online, so why bother with a physical brochure or even an online published brochure?

Here are the benefits of travel brochures:

Offer a Quick Overview

A good travel brochure offers potential customers a snapshot of what your business has to offer. It should include the basics, including your business name, logo, contact information, and website. Beyond that, it should give potential customers an idea of what they can expect if they do business with you.

For example, suppose you are a tour company. In that case, your brochure should include information about the tours you offer, the destinations you cover, and what makes your company unique.

Tell about Different Cultures and Customs

Another benefit of travel brochures is that they can teach potential customers about different cultures and customs. This is especially useful for businesses that cater to international travelers.

For example, if you are a travel agency specializing in European tours, your brochure can educate potential customers about the different cultures they will encounter on their trip. Your travel brochure can also teach potential customers about customs such as tipping, dress code, and etiquette.

Accessible to Compare Travel Options

When traveling, you have more than one option for almost everything. You can choose to stay in a hotel, hostel, or Airbnb. You can decide to take a bus, train, or plane. You can even choose to walk, bike, or drive.

With so many options, knowing which one is the best for you can be difficult. Travel brochures can help by providing an easy way to compare different travel options. For example, if you are trying to decide between two other tour companies, you can use a travel brochure to compare the two side-by-side.

Help find Discounts and Coupons.

Travel brochures are also a great way to find discounts and coupons for your trip. Many businesses offer deals and coupons in their brochures that you can take advantage of. This can help you save money on your trip, which is always good.

If you design your travel brochure, including discounts and coupons that potential customers can use.

Way to Remember your Trip

Memories are one of the best things about traveling. But as time goes by, it can be challenging to remember all the details of your trip. Travel brochures can help by providing a way to remember your trip.

You can write down the highlights of your trip in the brochure, and you can also include pictures. This way, you can reflect on your journey and remember all the great things you did.

Creating a travel brochure is a great way to promote your business and attract potential customers. But that’s not all they can do. Travel brochures have a lot of benefits that make them well worth the effort.

So, if you are considering creating a travel brochure for your business, use an attractive template to make it stand out. With a little effort and the help of PrintSafari.com , you can create a travel brochure that will help your business succeed.

Frequently Asked Questions

Writing a travel brochure can be both exciting and challenging. Before diving into the design and layout, research the travel destination and gather all relevant information. Next, think about the tone and voice of the brochure. Is it aimed at adventurous travelers or families?

Once this is established, you can begin crafting compelling descriptions and highlighting unique experiences. Pay attention to the visuals as well. These include adding relevant photos, graphics, maps, etc. Lastly, don’t forget to include crucial details such as contact information for booking or additional resources for further exploration.

Q: What is the best travel brochure?

When it comes to travel brochures, there is no one-size-fits-all approach. However, some elements can make a brochure stand out and attract attention.

First, the design should be visually pleasing and thoughtfully laid out. Too much text or cluttered graphics can be overwhelming for potential travelers. The brochure should also include high-quality photos, giving potential visitors a taste of the destination’s unique qualities and experiences.

In addition, the copy should provide clear descriptions and include practical information about accommodations, transportation options, and activities to do at the destination.

Q: How do you make a travel brochure look stunning?

When designing a travel brochure, the first step is identifying your target audience and the brochure’s purpose. Once you have nailed down these key factors, it is time to start incorporating visuals.

A visually stunning brochure can often catch the eye of potential visitors more effectively than text alone. Lastly, a good layout is also crucial. Using white space effectively and organizing information in an easy-to-read manner can make a huge difference in how professional and appealing your brochure looks.

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