job in the tourism industry

Careers in Travel

A comprehensive overview of the dominant career paths in the travel industry..

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Do you find yourself daydreaming of far away places? For people with a sense of adventure and a love of new experiences, a career in travel can be incredibly rewarding. But with the rise of new technology and a constantly changing economy, jobs in this area look almost nothing like they did just a couple of decades ago.

What does a career in travel look like today? Here, we’ll explore some of the most common professions in this area and how they can help you see the world.

Flight Attendant

Also known as in-flight crew member, cabin crew member, cabin attendant, air host(ess), and airline steward(ess).

Of all the careers in travel, flight attendant is probably one of the most people-focused. These friendly professionals are the face of the airline industry, responsible for ensuring passengers are safe and comfortable for the duration of their flight. You may remember them from the last time you traveled—perhaps more for the drink cart in front of them than for their personality.

But flight attendants do much more than people assume. In addition to providing basic customer service, they also secure the plane during takeoff, landing, and bouts of turbulence, and assist in emergency situations when they occur by leading evacuations, administering first aid, and even doing some firefighting. Maintaining a pleasant disposition is important in this career, but it’s really only the tip of the iceberg.

What are the perks of being a flight attendant?

Many people enter this career because they love to travel. And, for those with wanderlust, that’s probably the best part of the job: flight attendants literally get paid to fly. Airlines provide staff with free accommodation on long haul flights, plus, in most cases, a daily food allowance, so long-haul flights can essentially become mini all-expenses-paid vacations. There may only be a little bit of extra time to explore the destination between landing and takeoff, but it’s still an incredible way to see the world.

Other perks include the downtime. Although the work itself can be intense, it also involves a lot of leisure. On lengthier trips, flight attendants even get to sleep on the job! They also have more control over their schedule than people in more “typical” careers; every few weeks, attendants “bid” on all available flights to decide who flies when and where. Shifts are assigned by seniority, which means that, with enough time and experience, flight attendants can craft their dream schedule.

These perks, plus the fact that it’s possible to get hired right out of high school, makes flight attending an appealing line of work for many.

How much time do flight attendants spend away from home?

A career as a flight attendant isn’t all fun and games. Full-time attendants usually spend between 75 and 100 hours a month in the air, and another 50 hours on the ground, doing paperwork, waiting for planes, and preparing for flights. This can translate to a lot of time away from home, often working long, variable hours.

Perhaps because of the bizarre schedule, about one in four flight attendants work part-time. This option is obviously less lucrative than working full-time, but can make it easier to maintain a relatively normal lifestyle and raise a family.

Flight attendants are paid to see the world…sort of

Not only does flight attending require a lot of time away from home, it also involves a lot of unpaid work. Salaries are completely dependent on the number of hours spent in flight, so flight attendants aren’t compensated for the time they spend boarding, taxiing, or commuting to and from the airport. If a flight gets cancelled or delayed, so does the attendant’s pay.

In the US, the average salary is about $45,000. But depending on the airline, as well as the attendant’s schedule and level of experience, that number can range anywhere between $23,000 and $80,000.

Travel Agent

You’ve probably seen her before in an old movie: a smiling woman in a headset, stationed at her computer against a backdrop of faded tropical posters. But the day-to-day of today’s travel agents looks very different from what it did even ten years ago.

What do travel agents do?

At the most basic level, travel agents help simplify the trip planning process for their clients. They research fares and schedules; book flights, tours, and hotels; and advise clients on how to make the most of their time away. The specifics of their day-to-day vary a lot depending on where and for whom they work. But no matter what their focus, all travel agents share a common goal: customer satisfaction. This is a people-focused profession, committed to ensuring clients have the most pleasant, safe, and rewarding travel experiences possible.

There are two kinds of travel agents…

....each with very different lifestyles:

• Leisure travel agents work primarily with individuals, organizing everything from family vacations to honeymoon getaways. Although some of them work independently, most choose to work under a host agency. These businesses “employ” home-based agents through independent-contractor agreements, offering them services like marketing, training, and technology in exchange for a cut of their commissions.
• Corporate travel agents , on the other hand, primarily work with businesses, booking accommodation and flights for employees attending sales meetings, conferences, and more. Whereas leisure agents often work remotely on their own schedule, those in corporate positions tend to work in offices. It’s a standard 9-to-5 job, or something similar.

How do travel agents make money?

Travel agents earn their income in three ways, through commissions, service fees, and salary. Typically, vendors pay a 10-15% commission whenever an agent books a car rental, hotel, or cruise for a client. They also pay about 20-30% on travel insurance sales, though all of these rates can vary depending on the vendor, the agent, and how the booking was made.

In addition to commissions, some travel agents also charge clients a service fee for the time spent researching and creating their itinerary. These usually range somewhere between $75 and $200, but can be as high as $500 for more complicated trips.

Finally, many agents who work for an employer—either a host agency or a corporate sector company—also earn a salary on top of their commissions, adding a bit of stability to their income.

How much do travel agents make?

Not surprisingly, there’s a lot of variation in how much travel agents make. The average annual wage for US travel agents is just shy of $40,000 , but agents can earn as little as $23,000 or as much as $68,000.

Do travel agents get to travel themselves?

The bulk of a travel agent’s time is usually spent indoors: either at home, if they work remotely, or in an office. Most of their day is spent on the phone or the computer, talking to clients, airlines, hotels, and other vendors or preparing itineraries.

That said, many do spend some time visiting the destinations they promote in order to make better-informed recommendations to their clients. While away, they might visit restaurants, resorts, or hotels, or even try a guided tour.

Plus, many agents are able to use their connections to travel at a discount price. So seeing the world may not always be part of the job—but it definitely can be.

Is travel agent a doomed profession?

Online booking is only getting easier, and travelers are increasingly choosing to organize their own flights and accommodation. Although many travel agents are still running successful businesses, employment opportunities are expected to decrease by 12% in the next 10 years. For the right person, a career in this industry is still possible—but staying afloat will take dedication, adaptability, and a healthy dose of optimism.

People skills, local knowledge, and a sense of adventure—these are just some of the traits that make for a stellar tour guide. For extraverted explorers, a career in this field can be fun, varied, and rewarding.

Do tour guides get paid to explore the world?

At the most basic level, tour guides help travelers make the most of their trip by providing cultural, historical, or environmental information about their local surroundings. Working on foot, bus, bicycle, or even riverboat, they guide their clients through some of the most stunning destinations on earth, offering safety tips, expert knowledge, and helpful advice along the way. From the calm Tuscan countryside to the busy streets of Tokyo, tour guides really can work anywhere.

However, the life of a tour guide isn’t always full of novelty and excitement. While some tour guides do travel on the job, many work primarily in a single destination, showing visitors around a particular city, cultural site, or museum.

What are the different kinds of tour guides?

Tour guides can look dramatically different depending on where they work and what kind of travel experience they offer. Some of the most common tour guide variations include:

• Heritage Guides provide historical, archeological, or architectural information about ancient sites such as tombs, temples, and museums.
• Culture Guides offer knowledge about the lifestyle, religion, or cuisine of the local population. They might focus on one particular city, specialize in certain sites (like vineyards or ancient temples), or cover an entire geographical region.
• Adventure Guides lead clients on active, experience-based tours of the destination. Guides typically focus on one or more sports, such as trekking, skiing, or scuba diving, and have undergone some form of outdoors and first aid training.
• Nature/Eco Guides help visitors enjoy the local wildlife and landscapes, offering tours or safaris of deserts, gardens, forests, and more.
• Special Interest Guides play a similar role as adventure guides, offering targeted experiences such as golf, shopping, or wedding tours.

There are different roles available within each of these areas. Tour guides simply offer commentary about the destinations they visit, whereas tour directors are also responsible for planning the itinerary, coordinating the logistics, and trouble shooting any complications that arise along the way.

Do tour guides actually get paid?

Tour guiding is a fun gig, but not a particularly well-paid one. The average tour guide salary punches in just under $24,000 US , although experienced tour guides earn about $35,000 per year. Of course, this can vary depending on location, specialization, experience, and clientele.

Luckily, it’s also a relatively low-barrier career, usually requiring little more than a drivers license and an eager attitude. You may need to pass a first aid course or some other form of professional training for certain jobs, but you probably won’t be paying off any major student loans.

Travel Blogger

Equally low-barrier and adventurous is the world of travel blogging. Requiring little more than a laptop, a strong internet connection, and an entrepreneurial spirit, this exciting career can open doors all across the globe.

How do travel bloggers make money?

It may not look that way from their websites, but travel bloggers do a lot more than just write and explore. That’s because, like most bloggers , they rarely make money from the posts they produce. Instead, travel bloggers rely on a mix of advertising, sponsored campaigns, freelancing, and affiliate linking to generate income, using their blog primarily as a platform to attract potential partners. Many even sell related products, such as books, travel guides, podcasts, or public speaking services, on the side to make extra cash.

Because of this, the finances of travel blogging can look extremely different from one person to the next. While there are some bloggers who report making as much as $150,000 a year, others are barely able to break even. According to a survey of more than 1000 bloggers, only about 17% are able to sustain their lifestyle on their blog salaries, while more than 80% never make more than $100.

But although it’s a tough industry, it is possible to succeed. By diversifying their income and investing enough time and effort, well-established travel bloggers can make a stable $2,000 to $5,000 a month.

How do I become a travel blogger?

One of the reasons so many travel bloggers fail is because it’s so easy to become one. The real question isn’t “How do I become a travel blogger?” but “How do I become a successful one?”

To get started, aspiring travel bloggers will need a laptop, a working website, a passport, and enough cash to live and travel for at least two years. That’s because building a large enough audience to monetize takes time. Those who don’t have the savings required will likely need to take on additional part-time work while they get started.

Next, most new bloggers dedicate their time to posting lots of high quality, interesting, and useful content. The content itself can be about almost anything—travel tips, photography, hiking recommendations, etc—as long as it’s relatively frequent (one-two times a week) and provides real value to readers. Many bloggers also pitch stories to major media outlets, write guest posts on popular blogs, or invest in digital advertising to gain further attention. But no matter the strategy, the goal for any beginner travel blogger is the same: get readers first, revenue second.

Super Yacht Crew

Celebrity clients, a luxurious lifestyle, months and months on the open ocean: could any career sound dreamier? Jobs on a super yacht may not look quite like they do on Below Deck , but there’s no denying this is a fabulous way to see the world.

What is a super yacht?

Super yachts are massive, luxury boats measuring anywhere from 24 to 100 metres long. Expensive to buy and even more expensive to maintain, they are usually owned by the extremely rich and famous and their families. While some super yachts never make it out of the harbor, others will travel to some of the most exclusive destinations on earth, making them one of the most attractive work settings for those with wanderlust.

What does a super yacht crew do?

No matter what its size, almost every super yacht is manned by a group of skilled professionals: the super yacht crew. These personable and hard-working individuals live on board the vessel during long journeys, assisting with everything from cleaning to navigation.

Roles are varied, and can differ from yacht to yacht, but the most common positions include:

• Captain and First officer
• Mate and Deckhand
• Chief and Junior Steward(ess)
• Chef and Sous Chef
• First and Second Engineer

Some of these positions, like first engineer, are more technical, requiring extensive mechanical or seafaring knowledge. Others, like junior steward, are primarily service based. But no matter what their role, all members of the super yacht crew share a common goal: ensuring their employers and their guests are comfortable and safe for the duration of the voyage.

What’s the best thing about working on a super yacht?

For most people in this profession, the top attraction is the travel. Although real vacations are rare during the yachting season, most captains will try to give staff an occasional day off whenever possible. It may not offer a lot of time for sight seeing, but it does provide an opportunity to explore some of the world’s most exotic destinations—all expenses paid.

Is the super yacht life as glamorous as it sounds?

Many people are attracted to a super yacht career because of the lifestyle involved, but the daily reality of the super yacht crew is a little less glamorous than you’d expect:

• Living Conditions: Crew members live, eat, and work together closely for the duration of the voyage, which can be weeks or even months long. Accommodations are usually small and simple—either solo cabins or shared bunk rooms—and although privacy is possible, it’s usually rare. If you need a lot of alone time, this probably isn’t the career for you.
• Food: Meals aboard are usually prepared by the crew chef, which means they tend to be delicious, extremely high quality, and—best of all—free.
• Schedule: Super yacht crew live and work in the same space for months on end, which can make it difficult to maintain any real separation between work time and down time. Crews tend to be small and the clientele are often demanding, so working 12- to 14-hour shifts isn’t unusual.

Do super yacht jobs pay well?

Depending on the crew member’s experience and the size of the vessel, super yacht crew salaries can vary significantly. But in general, this is a very well-paid line of work—especially relative to other travel careers. Chief stewards can expect to make anywhere from $3000 to $8000 a month, and it’s not uncommon to see salaries as high as $90,000 on larger vessels.

Corporate Travel Careers

Got the travel bug but looking for a something more stable? Don’t fret—there are a plethora of corporate jobs in the travel sector. Providing all of the benefits of more “traditional” work, these exciting options offer a chance to see the world and plan for the future.

What kinds of travel companies offer corporate careers?

Corporate travel careers exist in a wide array of settings, each of which comes with its unique set of opportunities, perks, and drawbacks.

Because of the diversity of options, it can be hard to know where to look for a corporate travel job. But some of the most common work settings include:

• Airlines and airports
• Travel agencies
• Tour organizations
• Tourism offices
• Cruise companies (boat, bus, rail, etc.)
• Hotels, resorts, and hostels

What corporate jobs can I get in the travel industry?

Finding the right travel career isn’t just about deciding where to work; it also involves choosing the right kind of position. Corporate tourism jobs come in all shapes and sizes—too many to cover here—but here’s a quick list of some of the most popular ones:

• Marketing and publicity: From buying ads to writing website content, there are lots of ways to get involved in the promotional side of travel. Tasks might include crafting blog posts to boost an airline’s SEO, pitching news stories to travel magazines about an edgy new adventure tour, or designing an email newsletter to encourage signups for an upcoming cruise.
• Sales: Sales jobs in travel can include everything from cold calling potential customers to encourage tour signups to managing an entire sales department at an airport. Some standard duties in this line of work include creating sales plans, identifying Key Performance Indicators (KPIs), training sales staff, providing customer service, and more.
• Finance: Even train companies need accountants! There are a variety of financial jobs in the travel industry, which can include everything from managing a hostel’s A/R and A/P processes to working as an in-house auditor at a major resort.
• IT: As the travel industry becomes more and more digital, a career in IT can be a lucrative option. Whether it’s building online booking software or creating a new tourism app, there are lots of opportunities for technologically savvy wanderers.

What are the benefits of a corporate travel career?

Although corporate jobs may not be as hands-on as others travel careers, they do offer many of the same perks. Many hotel chains offer discounted (or even free) accommodation to their employees, making it easy to travel on a budget. The same is true for many airlines, tour companies, hostels, and travel agencies. In the right career, you can expect to travel at low cost almost anywhere in the world.

At the same time, corporate careers often come with advantages that other travel jobs can’t provide: excellent benefits, a flexible work schedule, an impressive salary, and a high level of job security. This added stability can make the corporate route an appealing option for travellers with children, mortgages, or other responsibilities at home.

A writer, researcher, and occasional spoon carver, she knows that the "right" career sometimes looks nothing like what you expected.

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The future of tourism: Bridging the labor gap, enhancing customer experience

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. 2 “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors. 3 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. Similarly, the World Travel & Tourism Council (WTTC) forecasts that by the end of 2023, nearly half of the 185 countries in which the organization conducts research will have either recovered to prepandemic levels or be within 95 percent of full recovery. 4 “Global travel and tourism catapults into 2023 says WTTC,” World Travel & Tourism Council (WTTC), April 26, 2023.

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5 Travel & Tourism economic impact 2022 , WTTC, August 2022.

So, is it all systems go for travel and tourism? Not really. The industry continues to face a prolonged and widespread labor shortage. After losing 62 million travel and tourism jobs in 2020, labor supply and demand remain out of balance. 6 “WTTC research reveals Travel & Tourism’s slow recovery is hitting jobs and growth worldwide,” World Travel & Tourism Council, October 6, 2021. Today, in the European Union, 11 percent of tourism jobs are likely to go unfilled; in the United States, that figure is 7 percent. 7 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022.

There has been an exodus of tourism staff, particularly from customer-facing roles, to other sectors, and there is no sign that the industry will be able to bring all these people back. 8 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022. Hotels, restaurants, cruises, airports, and airlines face staff shortages that can translate into operational, reputational, and financial difficulties. If unaddressed, these shortages may constrain the industry’s growth trajectory.

The current labor shortage may have its roots in factors related to the nature of work in the industry. Chronic workplace challenges, coupled with the effects of COVID-19, have culminated in an industry struggling to rebuild its workforce. Generally, tourism-related jobs are largely informal, partly due to high seasonality and weak regulation. And conditions such as excessively long working hours, low wages, a high turnover rate, and a lack of social protection tend to be most pronounced in an informal economy. Additionally, shift work, night work, and temporary or part-time employment are common in tourism.

The industry may need to revisit some fundamentals to build a far more sustainable future: either make the industry more attractive to talent (and put conditions in place to retain staff for longer periods) or improve products, services, and processes so that they complement existing staffing needs or solve existing pain points.

One solution could be to build a workforce with the mix of digital and interpersonal skills needed to keep up with travelers’ fast-changing requirements. The industry could make the most of available technology to provide customers with a digitally enhanced experience, resolve staff shortages, and improve working conditions.

Would you like to learn more about our Travel, Logistics & Infrastructure Practice ?

Complementing concierges with chatbots.

The pace of technological change has redefined customer expectations. Technology-driven services are often at customers’ fingertips, with no queues or waiting times. By contrast, the airport and airline disruption widely reported in the press over the summer of 2022 points to customers not receiving this same level of digital innovation when traveling.

Imagine the following travel experience: it’s 2035 and you start your long-awaited honeymoon to a tropical island. A virtual tour operator and a destination travel specialist booked your trip for you; you connected via videoconference to make your plans. Your itinerary was chosen with the support of generative AI , which analyzed your preferences, recommended personalized travel packages, and made real-time adjustments based on your feedback.

Before leaving home, you check in online and QR code your luggage. You travel to the airport by self-driving cab. After dropping off your luggage at the self-service counter, you pass through security and the biometric check. You access the premier lounge with the QR code on the airline’s loyalty card and help yourself to a glass of wine and a sandwich. After your flight, a prebooked, self-driving cab takes you to the resort. No need to check in—that was completed online ahead of time (including picking your room and making sure that the hotel’s virtual concierge arranged for red roses and a bottle of champagne to be delivered).

While your luggage is brought to the room by a baggage robot, your personal digital concierge presents the honeymoon itinerary with all the requested bookings. For the romantic dinner on the first night, you order your food via the restaurant app on the table and settle the bill likewise. So far, you’ve had very little human interaction. But at dinner, the sommelier chats with you in person about the wine. The next day, your sightseeing is made easier by the hotel app and digital guide—and you don’t get lost! With the aid of holographic technology, the virtual tour guide brings historical figures to life and takes your sightseeing experience to a whole new level. Then, as arranged, a local citizen meets you and takes you to their home to enjoy a local family dinner. The trip is seamless, there are no holdups or snags.

This scenario features less human interaction than a traditional trip—but it flows smoothly due to the underlying technology. The human interactions that do take place are authentic, meaningful, and add a special touch to the experience. This may be a far-fetched example, but the essence of the scenario is clear: use technology to ease typical travel pain points such as queues, misunderstandings, or misinformation, and elevate the quality of human interaction.

Travel with less human interaction may be considered a disruptive idea, as many travelers rely on and enjoy the human connection, the “service with a smile.” This will always be the case, but perhaps the time is right to think about bringing a digital experience into the mix. The industry may not need to depend exclusively on human beings to serve its customers. Perhaps the future of travel is physical, but digitally enhanced (and with a smile!).

Digital solutions are on the rise and can help bridge the labor gap

Digital innovation is improving customer experience across multiple industries. Car-sharing apps have overcome service-counter waiting times and endless paperwork that travelers traditionally had to cope with when renting a car. The same applies to time-consuming hotel check-in, check-out, and payment processes that can annoy weary customers. These pain points can be removed. For instance, in China, the Huazhu Hotels Group installed self-check-in kiosks that enable guests to check in or out in under 30 seconds. 9 “Huazhu Group targets lifestyle market opportunities,” ChinaTravelNews, May 27, 2021.

Technology meets hospitality

In 2019, Alibaba opened its FlyZoo Hotel in Huangzhou, described as a “290-room ultra-modern boutique, where technology meets hospitality.” 1 “Chinese e-commerce giant Alibaba has a hotel run almost entirely by robots that can serve food and fetch toiletries—take a look inside,” Business Insider, October 21, 2019; “FlyZoo Hotel: The hotel of the future or just more technology hype?,” Hotel Technology News, March 2019. The hotel was the first of its kind that instead of relying on traditional check-in and key card processes, allowed guests to manage reservations and make payments entirely from a mobile app, to check-in using self-service kiosks, and enter their rooms using facial-recognition technology.

The hotel is run almost entirely by robots that serve food and fetch toiletries and other sundries as needed. Each guest room has a voice-activated smart assistant to help guests with a variety of tasks, from adjusting the temperature, lights, curtains, and the TV to playing music and answering simple questions about the hotel and surroundings.

The hotel was developed by the company’s online travel platform, Fliggy, in tandem with Alibaba’s AI Labs and Alibaba Cloud technology with the goal of “leveraging cutting-edge tech to help transform the hospitality industry, one that keeps the sector current with the digital era we’re living in,” according to the company.

Adoption of some digitally enhanced services was accelerated during the pandemic in the quest for safer, contactless solutions. During the Winter Olympics in Beijing, a restaurant designed to keep physical contact to a minimum used a track system on the ceiling to deliver meals directly from the kitchen to the table. 10 “This Beijing Winter Games restaurant uses ceiling-based tracks,” Trendhunter, January 26, 2022. Customers around the world have become familiar with restaurants using apps to display menus, take orders, and accept payment, as well as hotels using robots to deliver luggage and room service (see sidebar “Technology meets hospitality”). Similarly, theme parks, cinemas, stadiums, and concert halls are deploying digital solutions such as facial recognition to optimize entrance control. Shanghai Disneyland, for example, offers annual pass holders the option to choose facial recognition to facilitate park entry. 11 “Facial recognition park entry,” Shanghai Disney Resort website.

Automation and digitization can also free up staff from attending to repetitive functions that could be handled more efficiently via an app and instead reserve the human touch for roles where staff can add the most value. For instance, technology can help customer-facing staff to provide a more personalized service. By accessing data analytics, frontline staff can have guests’ details and preferences at their fingertips. A trainee can become an experienced concierge in a short time, with the help of technology.

Apps and in-room tech: Unused market potential

According to Skift Research calculations, total revenue generated by guest apps and in-room technology in 2019 was approximately $293 million, including proprietary apps by hotel brands as well as third-party vendors. 1 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. The relatively low market penetration rate of this kind of tech points to around $2.4 billion in untapped revenue potential (exhibit).

Even though guest-facing technology is available—the kind that can facilitate contactless interactions and offer travelers convenience and personalized service—the industry is only beginning to explore its potential. A report by Skift Research shows that the hotel industry, in particular, has not tapped into tech’s potential. Only 11 percent of hotels and 25 percent of hotel rooms worldwide are supported by a hotel app or use in-room technology, and only 3 percent of hotels offer keyless entry. 12 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. Of the five types of technology examined (guest apps and in-room tech; virtual concierge; guest messaging and chatbots; digital check-in and kiosks; and keyless entry), all have relatively low market-penetration rates (see sidebar “Apps and in-room tech: Unused market potential”).

While apps, digitization, and new technology may be the answer to offering better customer experience, there is also the possibility that tourism may face competition from technological advances, particularly virtual experiences. Museums, attractions, and historical sites can be made interactive and, in some cases, more lifelike, through AR/VR technology that can enhance the physical travel experience by reconstructing historical places or events.

Up until now, tourism, arguably, was one of a few sectors that could not easily be replaced by tech. It was not possible to replicate the physical experience of traveling to another place. With the emerging metaverse , this might change. Travelers could potentially enjoy an event or experience from their sofa without any logistical snags, and without the commitment to traveling to another country for any length of time. For example, Google offers virtual tours of the Pyramids of Meroë in Sudan via an immersive online experience available in a range of languages. 13 Mariam Khaled Dabboussi, “Step into the Meroë pyramids with Google,” Google, May 17, 2022. And a crypto banking group, The BCB Group, has created a metaverse city that includes representations of some of the most visited destinations in the world, such as the Great Wall of China and the Statue of Liberty. According to BCB, the total cost of flights, transfers, and entry for all these landmarks would come to $7,600—while a virtual trip would cost just over $2. 14 “What impact can the Metaverse have on the travel industry?,” Middle East Economy, July 29, 2022.

The metaverse holds potential for business travel, too—the meeting, incentives, conferences, and exhibitions (MICE) sector in particular. Participants could take part in activities in the same immersive space while connecting from anywhere, dramatically reducing travel, venue, catering, and other costs. 15 “ Tourism in the metaverse: Can travel go virtual? ,” McKinsey, May 4, 2023.

The allure and convenience of such digital experiences make offering seamless, customer-centric travel and tourism in the real world all the more pressing.

Three innovations to solve hotel staffing shortages

Is the future contactless.

Given the advances in technology, and the many digital innovations and applications that already exist, there is potential for businesses across the travel and tourism spectrum to cope with labor shortages while improving customer experience. Process automation and digitization can also add to process efficiency. Taken together, a combination of outsourcing, remote work, and digital solutions can help to retain existing staff and reduce dependency on roles that employers are struggling to fill (exhibit).

Depending on the customer service approach and direct contact need, we estimate that the travel and tourism industry would be able to cope with a structural labor shortage of around 10 to 15 percent in the long run by operating more flexibly and increasing digital and automated efficiency—while offering the remaining staff an improved total work package.

Outsourcing and remote work could also help resolve the labor shortage

While COVID-19 pushed organizations in a wide variety of sectors to embrace remote work, there are many hospitality roles that rely on direct physical services that cannot be performed remotely, such as laundry, cleaning, maintenance, and facility management. If faced with staff shortages, these roles could be outsourced to third-party professional service providers, and existing staff could be reskilled to take up new positions.

In McKinsey’s experience, the total service cost of this type of work in a typical hotel can make up 10 percent of total operating costs. Most often, these roles are not guest facing. A professional and digital-based solution might become an integrated part of a third-party service for hotels looking to outsource this type of work.

One of the lessons learned in the aftermath of COVID-19 is that many tourism employees moved to similar positions in other sectors because they were disillusioned by working conditions in the industry . Specialist multisector companies have been able to shuffle their staff away from tourism to other sectors that offer steady employment or more regular working hours compared with the long hours and seasonal nature of work in tourism.

The remaining travel and tourism staff may be looking for more flexibility or the option to work from home. This can be an effective solution for retaining employees. For example, a travel agent with specific destination expertise could work from home or be consulted on an needs basis.

In instances where remote work or outsourcing is not viable, there are other solutions that the hospitality industry can explore to improve operational effectiveness as well as employee satisfaction. A more agile staffing model  can better match available labor with peaks and troughs in daily, or even hourly, demand. This could involve combining similar roles or cross-training staff so that they can switch roles. Redesigned roles could potentially improve employee satisfaction by empowering staff to explore new career paths within the hotel’s operations. Combined roles build skills across disciplines—for example, supporting a housekeeper to train and become proficient in other maintenance areas, or a front-desk associate to build managerial skills.

Where management or ownership is shared across properties, roles could be staffed to cover a network of sites, rather than individual hotels. By applying a combination of these approaches, hotels could reduce the number of staff hours needed to keep operations running at the same standard. 16 “ Three innovations to solve hotel staffing shortages ,” McKinsey, April 3, 2023.

Taken together, operational adjustments combined with greater use of technology could provide the tourism industry with a way of overcoming staffing challenges and giving customers the seamless digitally enhanced experiences they expect in other aspects of daily life.

In an industry facing a labor shortage, there are opportunities for tech innovations that can help travel and tourism businesses do more with less, while ensuring that remaining staff are engaged and motivated to stay in the industry. For travelers, this could mean fewer friendly faces, but more meaningful experiences and interactions.

Urs Binggeli is a senior expert in McKinsey’s Zurich office, Zi Chen is a capabilities and insights specialist in the Shanghai office, Steffen Köpke is a capabilities and insights expert in the Düsseldorf office, and Jackey Yu is a partner in the Hong Kong office.

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WORK WITH US

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. Posts within the UN Tourism are filled following a careful competitive selection process that takes into account the candidates’ academic qualifications, international experience and language skills, among others.

Employment Conditions at UN Tourism

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Junior professional officer (jpo) programme at un tourism, competencies, values, diversity and inclusion.

We endeavor to achieve personal and professional growth for our personnel.

Remuneration : we offer an attractive and competitive remuneration package.

Onboarding : we facilitate your arrival at UN Tourism by offering valuable information on the conditions of service and your arrival at the UN Tourism Secretariat. Newly appointed members of personnel will undergo an induction training to assist them to settle down quickly in the new work environment.

Global health care : we offer a comprehensive medical insurance coverage, covering medical and dental expenditures globally for our staff members and service contract holders.

Holidays : we offer up to 30 days of annual leave per year, giving our personnel the work-life balance that is needed to recharge.

Pension : staff members of the Organization participate in the United Nations Joint Staff Pension Fund while service contract holders are covered by specific provisions for their pension contributions. 

Tax-free salaries in Spain : salaries of staff members are normally exempt from national income taxes in Spain.

• Human Resources Report 2020

UN Tourism is headquarted in one of the major tourism hubs in the world – Madrid, Spain. It is a forward-looking, modern city that embraces innovation and diversity. Moving to a new city, even to a new country, for a new job is exciting but it can also be challenging. As an international organization, UN Tourism is committed to looking after the needs of its personnel, not only in the workplace but also for assisting in the transfer to Madrid. To facilitate their relocation, new personnel will have access to a practical guide which includes basic information about Spain, accommodation, health care, public transportation, social activities, etc.

Interested applicants are requested to follow the specific instructions listed in each vacancy notice or call for expression of interest. 

UN Tourism will only accept applications received through our web-based system. Applications sent by other means (e.g. post, email, etc.) or received after the deadline indicated for each employment opportunities, will not be taken into consideration.

Only candidates short-listed will be contacted . Short-listed candidates may be requested to take a competitive exam and/or competency-based interview as part of the final phase of the selection process.

Please note that receipt of applications will not be acknowledged, and any further correspondence will be initiated by UN Tourism. Roster/open applications are retained by UN Tourism for a maximum period of two years from the date of receipt.

Internship opportunities

Join our team and make a difference.

To be eligible for the UN Tourism Internship Programme, candidates are required to be enrolled in a university programme or have recently completed one. Internship participants do not received a remuneration from UN Tourism but may be eligible for a monthly stipend of EUR 500 to cover transportation expenses. Interns must be in possession of an all-risk insurance, valid for the duration of the internship. When necessary, the Organization may provide visa assistance, however, Interns are responsible for all other aspects related to their stay at the duty station for the duration of their internship. 

Build your skills and get hands-on experience. Impact tourism globally. We welcome diversity.

UN Tourism may at times consider accepting Interns, depending on the student's qualifications and the demands of the work programme of the Organization. As a general rule, roster internship applications are retained by UN Tourism for a maximum period of one year from date of receipt. Candidates wishing to be considered for inclusion in the roster of Interns should complete the application form below. 

UN Tourism will only accept applications received through our web-based system. Applications sent by other means (e.g. post, email, etc.) or received after the deadline indicated for each employment opportunities, will not be taken into consideration. 

Please note that receipt of applications will not be acknowledged, and any further correspondence will be initiated by UN Tourism. 

UN Tourism Member States may send tourism experts and officials through the capacity-building option of the Organization, on a non-reimbursable loan basis, to participate in the activities of the Organization for a set period of time. This arrangement is formally being done through a Memorandum of Understanding (MoU). 

The UN Tourism JPO Programme is a donor-funded programme that provides young professionals the opportunity to gain professional experience at UN Tourism. The UN Tourism JPO Programme is administered under an agreement established with UNDP in 2016.

Interested candidates should contact the relevant donors in their respective countries directly. More information about the  UN Tourism JPO programme can be found on the official website .

To find various solutions to tourism issues, we need to ensure diversity and geographical balance so that the best solutions are put forward.

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UN Tourism is committed to gender equality and inclusion. Our aim is to create and foster a more diverse, inclusive and gender-balanced workplace.

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What are you looking for?

When you join VisitBritain/VisitEngland, you join a global and inclusive organisation with incredible people at its heart. We share a mission to make tourism one of the UK’s most successful and productive sectors, united by our values which guide the way we work: with passion, in partnership and at pace.

We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services. Start your new chapter by browsing our vacancies, meeting some of our team and reading frequently asked questions.  

Current vacancies

Discover the roles we’re recruiting for right now and sign up to our industry newsletter  for future vacancy alerts.

Travel Trade Manager, China / BTA/1405

What does visitbritain/visitengland do.

Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain. VisitBritain is active in 22 global markets, a network that enables us to build strong relationships, understand our customers and promote Britain effectively. Alongside this, VisitEngland continues to strengthen English tourism by leading and enabling a sustainable and resilient visitor economy.

Learn more about what we do .

What kind of workplace is VisitBritain/VisitEngland?

By working with us, you’ll help to inspire visitors to explore and experience Britain, and support our tourism industry to do the same. You’ll be part of a vibrant global network of colleagues, a friendly and fulfilling environment which promotes equity and encourages diversity and inclusion, career development, learning and well-being.

Read more Frequently Asked Questions about working for us below.

As one global team, we work together with passion, in partnership and at pace.  Our passion means we’re fuelled by enthusiasm and positivity to deliver excellent results. Our partnerships mean we’re empowered to collaborate with each other and our partners to achieve more impactful results.  Our pace means delivering innovation through agility, boldness and bravery. 

We’re keen to hear from people who share our values.

Internships

Looking for real-life business experience, or a placement to help you gain a qualification? We offer paid internships in the UK and USA including marketing, PR, communications and e-commerce.

Internship opportunities in the UK : all of our interns are recruited in partnership with  Student Employment Services . If you are interested in internship opportunities, please contact them directly.

Internship opportunities in the USA : when we have vacancies available, they will be advertised on our recruitment platform .  

Calling all content creators

VisitBritain/Sam Barker

Find freelance opportunities on our Freelance Content Producer Network. We’re looking for talented people to create content for VisitBritain and VisitEngland’s social channels, which have a combined following of more than 5 million. Showcase what Britain has to offer and get paid for doing what you love: we pay a pre-agreed fee for content, and send out opportunity alerts via our mailing list.

Meet our colleagues

Suzy faulkner, deputy commercial director – london.

“I wanted to work for a global company to give me the opportunity of being exposed to multiple areas of the business as well as people and cultures. Working at VisitBritain has broadened my perspectives, and in turn enhanced my professional capabilities which has added value to the organisation. 

“There is flexibility, as my agenda could cover calls with Asia in the morning and webinars in the USA in the evening, which has led to a happier, healthier work-life balance. I have also expanded my knowledge of global markets and learnt best practices relating to policies and strategies.”  

Robin Kagenaar, Digital Marketing Manager Netherlands – Amsterdam 

“Working in the Europe team is truly international. I enjoy catching up on travel trends, and sharing ideas and video calls with colleagues all over the continent. You learn something new every day, from tiny but important cultural differences to massive overlaps in traveller behaviour that you never knew were there. 

“Working at VisitBritain is inspiring, energising and educational and you get to meet some of the nicest, most professional people around.”

Misha Kim, Marketing Manager – Seoul, China and North East Asia

“Britain is perceived very well in South Korea, and I am happy to represent it. The UK was actually the first country I visited overseas and it’s where I met my husband, so it’s a very special place to me. 

“My colleagues in London and in my region have always made me feel part of the team. We are so diverse, dynamic and delightful, and I am so proud to work alongside people who share my love for Britain.”

Celia Diaz, PR & Content Manager – Spain

“As a PR professional I worked in different areas of the tourism industry before I joined VisitBritain. One of the best things about working for an international company is the number of colleagues you meet from all around the globe. From Australia to Canada, to India and Brazil, we all work together to spread awareness of Britain.”

Frequently asked questions

What we offer: visitbritain/visitengland’s employee benefits.

Our employees are entitled to multiple benefits, subject to local legislation and regional reviews (please check the vacancy notice for details). The following benefits are applicable to our UK employees:

• Flexible working: we work to make flexibility a reality, and welcome conversations about flexible working from day one.
• Annual leave: you will have 25 days of annual leave when you join, rising to 30 days after five years’ service, plus an additional 2.5 ‘privilege days’ each year.
• Generous pension: we have a defined contribution pension scheme, with a maximum employer contribution of 11% of your annual salary.
• Enhanced parental and family leave policies: we provide enhanced family leave, offering up to 23 weeks of paid leave for maternity and adoption for eligible employees.
• Commitment to learning: we encourage and support development and learning, and offer on-the-job learning opportunities, mentoring schemes and formal training. We dedicate and provide a minimum of five days per year for employees to focus on their learning. 
• Season ticket and bicycle scheme loans.
• Eye-care voucher.
• Staff discounts on the VisitBritain Shop .  

How does VisitBritain/VisitEngland hire?

We assess each applicant impartially. We recruit candidates on merit through fair and open competition. Our recruitment is:

• Fair : we use reasonable endeavours to ensure there is no known or intentional bias in the recruitment process.
• Open : our roles are advertised both internally and externally.
• Based on merit : we select candidates based on their suitability against the essential criteria of the role.

We are an equal opportunities employer, fully committed to diversity, equality and inclusion. We celebrate all identities, giving everyone the opportunity to thrive in a culture where they are heard, respected and valued.

How can I apply for a role?

To apply for a role, you will need to register on our recruitment system . After registration, you’ll be asked to complete an online application. 

Your application form can be saved, reviewed and edited before submission. There are eight sections in each application form:

• Personal details
• Diversity monitoring
• Educational qualifications
• Employment history
• Personal statement
• References (covering last three years’ employment)
• Declaration
• Confirmation

You may also be asked to answer job-specific questions as part of your application.

Always review the job description before applying, and use the personal statement section to highlight how your qualifications, skills and experience match the requirements.  

What should I expect after applying?

Your application will be evaluated against the job description and person specification. 

Successful candidates will be invited to an interview. For some roles, two rounds of interviews will be required. Our interviews are competency-based, designed to eliminate unconscious bias and involve two or more team members on the panel.

Successful candidates will receive a verbal offer, followed by a confirmation email and an official offer and contract of employment.

Once the employment contract is signed, we will contact your referees and undertake relevant safety and security checks.

Due to the volume of applications, we are only able to provide feedback to those who progress to the interview stage. You can request this by writing to [email protected] .

For information on how we are GDPR-compliant and manage your data, please see our Privacy Policy .

How can I make a complaint about the recruitment process?

We are sorry to hear that you have decided to make a complaint about our Recruitment and Selection process.

If you feel that your application has not been treated fairly you must submit a complaint in writing to  [email protected]  within three months from the date you receive the outcome of your application.

When sending your complaint, you must state the vacancy name and ID and explain the reasons for the complaint, providing evidence where possible.

Upon receiving your complaint, our Recruitment Business Partner will conduct an independent investigation and provide a written response to the complaint within 28 working days. If the deadline of 28 days cannot be met, you will be contacted and provided with a reason for the delay.

Potential outcomes from the investigation can be one or more of the following but not limited to:

• Complainant would be provided with detailed feedback answering their concerns;
• If training issues are identified within the recruitment and selection process, they will be actioned.

If you are dissatisfied with the response you receive from our Recruitment Business Partner, you can take it further by emailing [email protected] within four weeks of receiving the response. Our Legal Team will confirm receipt of your complaint within five working days and investigate further.

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Learn more about our structure, our priorities, our senior team and our global network.

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Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

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Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

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• Travel and tourism employment worldwide 2019-2033

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

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• Global leisure travel spend 2019-2022
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• Number of users of car rentals worldwide 2019-2028
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• Leading museums by highest attendance worldwide 2019-2022
• Most visited amusement and theme parks worldwide 2019-2022
• Monuments on the UNESCO world heritage list 2023, by type
• Selected countries with the most Michelin-starred restaurants worldwide 2023
• Online travel market size worldwide 2017-2028
• Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
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• Market cap of leading online travel companies worldwide 2023
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• Global travelers who believe in the importance of green travel 2022
• Sustainable initiatives travelers would adopt worldwide 2022, by region
• Airbnb revenue worldwide 2017-2023
• Airbnb nights and experiences booked worldwide 2017-2023
• Hotel technologies global consumers think would improve their future stay 2022
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• Inbound tourism visitor growth worldwide 2020-2025, by region
• Outbound tourism visitor growth worldwide 2020-2025, by region

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• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
• Basic Statistic Travel and tourism: share of global GDP 2019-2033
• Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
• Basic Statistic Global leisure travel spend 2019-2022
• Premium Statistic Global business travel spending 2001-2022
• Premium Statistic Number of international tourist arrivals worldwide 1950-2023
• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Basic Statistic Travel and tourism employment worldwide 2019-2033
• Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
• Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
• Basic Statistic Leading hotel companies worldwide 2023, by number of properties
• Premium Statistic Hotel openings worldwide 2021-2024
• Premium Statistic Hotel room openings worldwide 2021-2024
• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022
• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2027
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
• Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Attractions

• Premium Statistic Market size of museums, historical sites, zoos, and parks worldwide 2022-2027
• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
• Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Forecast EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Forecast EV/EBITDA ratio in the online travel market 2024, by segment

Selected trends

• Premium Statistic Global travelers who believe in the importance of green travel 2022
• Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
• Premium Statistic Technologies global hotels plan to implement in the next three years 2022
• Premium Statistic Hotel technologies global consumers think would improve their future stay 2022
• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

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• Basic Statistic Contribution of travel and tourism to employment in Canada 2019-2022
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• Premium Statistic Share of tourism employees in Portugal 2021, by industry
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More Gen Zs look to the hospitality and tourism industry for meaningful jobs

SINGAPORE – Guest relations executive Elaine Chua works 9½-hour shifts five days a week at Swissotel The Stamford. Even though the 24-year-old’s schedule changes weekly, and some days start earlier and end later than others, she finds it easy to be motivated for work.

Beyond working the check-in counters, she also supports the teams handling foreign airline crew stays and assists with operations in the executive lounge. Part and parcel of the job is resolving guest complaints and offering service recovery options such as discounts or complimentary upgrades to keep customers happy, which can be stressful. 

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Wānaka man’s tourism knowledge helps improve local environment and educate visitors

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Tim Barke has put his tourism knowledge to good use, helping tell the stories of Wānaka locals to visitors and working on improving the environment.

Losing his tourism job to the Covid-19 pandemic inspired Wānaka man Tim Barke to use his knowledge of the industry to help improve the environment, tell locals’ stories and educate visitors on what makes the town tick, Alison Smith writes.

When Tim Barke bought his Wānaka property just before the Covid-19 pandemic hit in 2020, he planned to enjoy the rural lifestyle and commute to Queenstown for his corporate job.

Heading up Totally Tourism, the umbrella company for 12 aviation, adventure tourism and cruise boat enterprises, the pandemic meant Barke soon found himself out of that job and working shoulder to shoulder with the Jobs For Nature workforce.

“We clambered around the mountains and cut pine trees down,” he said.

“It was amazing - brutally cold - our coldest days were minus 8 degrees.”

Barke said he got to work with his son, who as a mountain bike track builder, was also out of a job.

“It was an experience I would never have got to have, spending four months around the mountain with my son.

“Everybody on the team was from different backgrounds – ex-CEOs, people who washed dishes – all earning the same. It was an amazing experience.”

The experience led Barke to the environmental protection organisation, Wai Wānaka, which aims to improve waterway health in the catchment rurally.

Wai Wānaka achieves this by engaging with 84 per cent of the Upper Clutha’s larger farms and involving more than 60 properties larger than 20ha, such as Barke’s.

Once borders were reopened a role came up with Lake Wānaka Tourism.

Barke saw this as a once-in-a-lifetime opportunity to transform the local industry, collaborating with Wai Wānaka to put his tourism knowledge into environmental action.

“One of the reasons we bought our property is that we’re really interested in soil regeneration and regenerative farming practices, and trying stuff out to see what makes a difference,” he said.

“We’re small enough to be able to try stuff without it costing too much, but big enough to try it in different sections.”

The Wai Wānaka team helped with soil analysis and guidance on tools, such as visual soil assessments, and rabbit and wilding pine control.

Wai Wānaka also connected Barke to his neighbours in the sub-catchment of Poplar Beach.

The organisation has helped establish six of the seven catchment groups and four small landholder groups operating in the Central Lakes District.

These groups determine their priorities for each catchment, receiving a pool of funding to help with group facilitation. They also gain access to experts, tools and resources.

The science behind how the groups operate is based on a three-year research project involving more than 75 farm businesses around New Zealand, funded by Our Land and Water.

Wai Wānaka’s actions are based on the Community Catchment Plan.

Barke believed Wai Wānaka made it easier for locals to meet and work with their neighbours and provided invaluable outcomes with a science-based plan.

“As communities, we’re a lot more mobile than we used to be, so people move house, towns and regions more than in the old days, so those networks are harder to build up and keep,” he said.

“For me personally, this has been a really beneficial opportunity to get to know my neighbours. We were new to Wānaka, and it shortcuts the process.

“By having those experts, it gives you a lot more confidence than just catching up with neighbours and spitballing ideas.

“You can fast-track things easier when you have scientific data behind the decisions you are making.”

He said getting people together, and understanding what worked and what didn’t, had been an interesting process.

“Overall, we’re all trying to achieve the same thing - to be custodians of the land and help the health of the land and the ecosystems within the land.

“Some of those in our catchment group’s sole income is produced from the land but they can only do that if the land is healthy.”

Barke said there were “huge benefits” to the groups if they could achieve cost-effective processes that helped regenerate the soil and ecosystems.

Barke’s lifetime career is in tourism, beginning in the late 1980s.

Right from the start he could see the opportunities that tourism presented - but also the potential impacts on the natural resources that it relied on - something that travellers were also starting to realise.

Barke said it was partly about the destination planning and how a region operated.

“Our job used to be to sell as much tourism product overseas as we could - it was literally bums on seats.

“Through the brand repositioning and destination management process that we spent two years doing, we found out that the community was rapidly feeling pressured by tourism and feeling like they were being pushed out, with tourism taking precedence over locals.”

Barke and his team rebuilt www.wanaka.co.nz to tell stories about who Wānaka’s locals are, what they do as part of their ideal lifestyle and how the locals look after their place.

“Then we offer an invitation to the people that resonates with.”

He said that by doing this, visitors had a better idea of how to fit into the community.

“We’re trying to create opportunities for visitors to get involved with and get a better understanding of how we look after the place and their role in that.

“It’s attracting the people who are going to be the best fit.

“It’s [also] encouraging tourism products that have a regenerative focus, like having people going four-wheel driving on high country stations to check pests, and learning why that’s being done, or approaching the selling as a storytelling process rather than marketing.”

The outcome is twofold.

“The people wanting to come here have a much better understanding of where they’re coming to and who they’re coming to.

“Therefore, they’ve got a better understanding of what they can expect but also what’s expected of them when they come.”

Collaborating with Wai Wānaka’s team, the tourism offering is a genuine outcome for the good of the catchment.

Back on his land, Barke was keen to progress, alongside his neighbours, the reforestation of a barren hill face that had only weeds and rabbits on it.

“If we can get a native ecosystem going, we can connect Wānaka with Luggate through a natural corridor and potentially give people access to explore it.

“That in itself would have an impact on the weather – having a decent-sized forest can affect how much precipitation it gets.”

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Billion-dollar industry: Erie County tourism growing as visitor spending is on the rise

Tourists are bringing and spending money when they visit Erie.

The Pennsylvania Tourism Office detailed in its 2022 visitor data report that people visiting Erie spent $1.03 billion in different categories from food and beverage to lodging and more.

For the Pennsylvania Great Lakes Region, which consists of Erie, Crawford, Mercer and Venango counties, visitor spending rose 13% at $1.75 billion which surpassed the pre-pandemic levels and exceeded numbers reported from 2016-2022.

Whether it's for festivals, sporting events, concerts or just curiosity in the region, people are finding reasons to visit northwestern Pennsylvania.

“These findings highlight the pivotal role tourism plays in strengthening Pennsylvania's economy," John Oliver, CEO of VisitErie stated in a news release. "With one in 10 jobs in Erie County connected to hospitality, tourism dollars support essential services, including transportation, infrastructure, education, and public safety programs. Without this contribution, every household in Pennsylvania would bear an additional tax burden of $880."

How are visitors spending their money?

Here is a breakdown of counties that makes up the Pa. Great Lakes Region and how visitors are spending money:

• Total: $1.0388 billion
• Lodging: $121.8 million
• Food and beverage: $229.4 million
• Retail: $187 million
• Recreation: $219.9 million
• Transportation: $280.8 million

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• Total: $257.4 million
• Lodging: $13 million
• Food and beverage: $61.7 million
• Retail: $41.9 million
• Recreation: $39.4 million
• Transportation: $101.4 million
• Total: $309.8 million
• Lodging: $33.8 million
• Food and beverage: $74.4 million
• Retail: $58.9 million
• Recreation: $57.9 million
• Transportation: $84.9 million
• Total: $147.8 million
• Lodging: $10.1 million
• Food and beverage: $26.3 million
• Retail: $21 million
• Recreation: $21.7 million
• Transportation: $68.7 million

An increase in spending from 2021

How do the numbers compare to the 2021 report? Here is the 2021 tourist spending report:

• Total: $927.7 million
• Lodging: $109.8 million
• Food and beverage: $209.3 million
• Retail: $179.3 million
• Recreation: $180 million
• Transportation: $24.93 million
• Total: $220.3 million
• Lodging: $11.7 million
• Food and beverage: $53.8 million
• Retail: $38.8 million
• Recreation: $32.2 million
• Transportation: $83.8 million
• Total: $270 million
• Lodging: $27.8 million
• Food and beverage: $64.8 million
• Retail: $57.2 million
• Recreation: $46.9 million
• Transportation: $73.1 million
• Total: $127.8 million
• Lodging: $8.6 million
• Food and beverage: $22.7 million
• Retail: $19.7 million
• Transportation: $59.6 million

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Erie tourism numbers back in swing post-pandemic

The numbers are showing that Erie is back on track in the tourism industry following the COVID-19 pandemic.

The lowest total amount for spending in the Great Lakes Region was $1.228 billion in 2020 around the start of the pandemic.

"It continues to show that Erie has come out of the pandemic stronger than before it," Oliver said. "It shows that we're reaching and able to convince visitors that Erie is a place they should vacation at and it's evident that they are coming here to vacation and spending their dollars here benefiting our economy."

An increase in spending and job creations

The Great Lakes Region has seen spending flex from $1.665 billion in 2016 to $1.754 billion in 2022. The highest amount of visitor spending was reported in 2022.

"Certainly we would like to see spending across all categories," Oliver said. "That occurs when we are successful in attracting more visitors to the area."

For the visitor spending and employment unit of the report, the Great Lakes Region increased by 766 jobs at a 6% increase. Erie County has seen a 92.9% increase in this category since 2019. Erie County in 2022 reported 7,414 jobs supported by visitor spending in 2022.

"We're able to see the numbers on a month to month basis," Oliver said. "We're seeing on average over the course of a year over 13,000 people in Erie County that are employed in hospitality businesses."

Gov. Shapiro calls for increased funding for tourism

Gov. Josh Shapiro is calling for a $15 million increase in tourism funding in his 2024-25 budget proposal, as stated in the Pennsylvania Office of Tourism news release.

This increase would support nearly 500,000 Pennsylvanians who work in the travel and tourism industry creating a major investment to drive economic growth, leading to new businesses and jobs.

Oliver said he was encouraged by the call for increased funding.

"It wasn't that many years ago that Pennsylvania was being funded at a level of two million dollars," Oliver said. "To see the additional dollars be recommended I think shows that the governor understands and recognizes the important role that tourism plays in the overall economy for Pennsylvania."

Contact Nicholas Sorensen at [email protected] .

This article originally appeared on Erie Times-News: Billion-dollar industry: Erie County tourism growing as visitor spending is on the rise

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The Hon Madeleine King MP Minister for Resources and Minister for Northern Australia Media Releases Speeches Transcripts Enter search terms Home King The Hon Madeleine King MP Media Releases Critical minerals funding helps deliver future made in Australia Critical minerals funding helps deliver future made in Australia

Joint media release with the Prime Minister the Hon Anthony Albanese MP and Minister for Trade and Tourism, Senator the Hon Don Farrell

The Albanese Government will support a further two major critical minerals projects in Queensland and South Australia, helping deliver the building blocks for a future made in Australia while creating hundreds of jobs and opportunities.

The Government will provide $400 million in new loans to Australian company Alpha HPA to deliver Australia’s first high-purity alumina processing facility in Queensland.

The Alpha HPA project in Gladstone is expected to create around 490 jobs during construction and more than 200 jobs on completion.

Gladstone is a vibrant city of critical importance to the continuing economic prosperity of Central Queensland, and in hosting Queensland’s first high-purity alumina processing facility, it will be at the forefront of Australia’s critical minerals industry.

The company will use Australian-owned IP and technology to process high-purity alumina – a critical mineral used in LED lighting, semiconductors, and lithium-ion batteries and other high-tech applications.

The loans will be provided by Export Finance Australia (EFA) through the Government’s $4 billion Critical Minerals Facility, as well as through the Northern Australia Infrastructure Facility and EFA’s Commercial Account.

The Government has also conditionally approved $185 million to Renascor Resources to fast-track the development of Stage One of its Siviour Graphite Project in South Australia. The original loan was approved in February 2022, and this decision means that Stage One of the project will be brought forward sooner.

This project will deliver significant economic benefits to South Australia. Stage One will deliver around 150 construction jobs and 125 jobs once operational in Arno Bay on the Eyre Peninsula, with Stage Two expected to deliver a further 225 construction jobs and more than 120 jobs once it is operational in Bolivar, near Port Adelaide.

Renascor Resources will deliver the sustainable and ethically sourced production of Australian-made purified graphite, for use in lithium-ion batteries required for electric vehicles and renewable technologies.

The Critical Minerals Facility has now committed to support projects and jobs across the country, including in Western Australia, South Australia, the Northern Territory and Queensland.

Quote attributable to Prime Minister, Anthony Albanese:

“We are building a future made in Australia with secure jobs in our regions. Today we are demonstrating what that means here in Gladstone and in South Australia.

“The global race for new jobs and new opportunities is on. Our Government wants Australia to be in it to win it.

“These two critical minerals projects will help secure good and secure jobs in manufacturing, and clean, reliable energy.”

Quote attributable to Queensland Premier, Steven Miles: 

“Today’s announcement by the Prime Minister demonstrates the confidence government and industry have in the great state of Queensland.

“My Government has backed Alpha HPA from the very beginning, by providing State Development Land for this critical minerals facility, more than $21 million in funding to get stage 2 of the Alpha HPA First project off the ground and a $30 million investment to assist Alpha in making sapphire glass, right here in Gladstone.

“Queensland is truly the place to invest and this project delivers more clean economy jobs in Central Queensland processing the critical minerals needed for LEDs, semiconductors and batteries.”

Quote attributable to Minister for Trade and Tourism, Don Farrell:

“Australia is positioned to be a renewable energy superpower.

“Our Government is committed to unlocking new critical minerals projects, to support the net zero transition and secure a future made in Australia.

“These projects will create hundreds of high-paying local jobs and manufacturing opportunities, while also helping to diversify Australia’s critical minerals exports with new opportunities to supply into Japan, Korea and beyond.”

Quote attributable to Minister for Resources, Madeleine King:

“The Australian Government is committed to building our critical minerals resources and processing industries to diversify global supply chains and help the world lower emissions.

“Australia’s critical minerals and rare earths are key to building renewable technologies such solar panels, batteries and wind farms, as well as defence and medical technologies.

“The investments announced today help create a new industry in Australia, supporting local jobs and economic development, and building the bedrock of a future made in Australia.

“The road to net zero runs through Australia’s resources sector.

“Gladstone is a city of great importance to the economic strength of northern Queensland and to the country and this project will put the city at the forefront of Australia’s critical minerals industry.”

Quote attributable to Queensland Minister for Regional Development and Manufacturing, Glenn Butcher: 

“The Albanese and Miles Governments working together on this means support of Alpha HPA’s next stage is more evidence of our commitment to a clean, green future for Queensland.

“This project brings together two of my greatest passions: Gladstone and manufacturing and I look forward to seeing this fantastic job-creating development move forward.

“We will be able to make more things here in Queensland and use the world-class Gladstone port to export our products to the world.”