luxury travel article

The Future of Luxury Travel: Trends to Watch

March 19, 2024

Luxury travel is an industry that has consistently evolved to meet its discerning clientele's changing tastes and expectations. As we move further into the decade, the future of luxury travel looks more exciting and promising than ever before.

Emerging trends in the industry are shaping the future of luxury travel, and travelers and travel professionals need to stay ahead of these trends. In this article, we delve into some of the most significant trends that are expected to impact luxury travel in the coming years.

Technological Advancements

Technology has already revolutionized how luxury travel operates, and this trend is expected to continue. From seamless online bookings to personalized travel experiences, technology has made luxury travel more convenient and efficient. Also, tools such as construction accounting software , have made the construction of luxury hotels and resorts more streamlined, allowing for faster development and higher-quality builds

In the future, we expect to see even more advancements in technology, such as virtual reality experiences, AI-powered personalization, and smart hotel rooms. These innovations will enhance the overall luxury travel experience, making it more personalized and immersive.

Sustainable Tourism

As environmental concerns continue to rise, sustainable tourism is becoming a priority for luxury travelers. Eco-friendly and socially responsible practices are now expected from luxury travel providers, and this trend is only going to grow in the future.

Travelers are becoming more aware of their impact on the environment, and they want to make conscious choices when it comes to their travel. As a result, hotel companies are incorporating sustainable practices into their operations, and luxury tour operators are offering more eco-friendly travel options.

Exclusivity and Privacy

Privacy and exclusivity are crucial for luxury travelers. With the rise of social media and oversharing of personal information, luxury travelers are seeking out more secluded and private destinations. They want to escape the crowd and go to more serene and exclusive locations. Destinations such as Private Island, villas, and remote areas are becoming more popular among luxury travelers.

Cultural Immersion

Gone are the days when luxury travelers only wanted to relax on a beach or lounge by the pool. Now, they are seeking authentic cultural experiences that allow them to learn about different cultures and traditions. Luxury tour operators are offering unique experiences like culinary tours, art and architecture tours, and even homestays with locals. There is a growing interest in sustainable tourism, which includes supporting local communities and preserving cultural heritage.

Personalization At Scale

Personalization has moved from being a trend to an expectation in luxury travel. Travelers want their trips tailored to their specific preferences and needs. Luxury hotels are using technology to gather data and create personalized experiences for their guests. From pre-arrival surveys to in-room amenities, luxury travelers want everything customized to their liking. Tour operators are also offering bespoke itineraries and private tours for a more personalized vacation.

Health and Wellness

Luxury travel is seeing a surge in demand for health and wellness experiences. With the increase in stress and burnout, travelers are looking for ways to relax and rejuvenate on their vacations. Luxury resorts now offer spa retreats, yoga and meditation classes, and healthy cuisine options.

There is also a rise in medical tourism, where travelers combine their vacations with medical procedures like cosmetic surgery or dental work. This trend is expected to continue as more and more people prioritize self-care and well-being.

Final Thoughts

The future of luxury travel is constantly evolving, with new trends and experiences emerging every year. What remains constant is the desire for unique and exclusive experiences, personalized services, and a focus on health and wellness.

Luxury travelers are looking for more than just lavish accommodations, they want to connect with nature, and different cultures, give back to the community, and come back from their vacation feeling renewed and refreshed. So whether you're planning for an amazing getaway or simply dreaming of one, rest assured that the world of luxury travel will always have something new and exciting to offer!

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Luxury Travelers: What They Want, How They Choose – New Skift Research

Varsha Arora, Skift

September 26th, 2023 at 10:30 AM EDT

Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.

The new Skift Research report, The Luxury Traveler: Survey Findings , delves deep into luxury travel – the preferences, behaviors, and perspectives of affluent travelers.

We structured it in five sections:

1: Understanding Luxury Travel : We look at the significance of travel for the affluent demographic, shedding light on what it truly means to them. And we consider their opinions on sustainability, wellness, adventure tourism, hybrid work, and other factors.

2: Travel Inspiration and Planning: We examine the factors that inspire luxury travelers and the sources they turn to for planning their journeys. Furthermore, we explore their unique planning approaches and uncover the diverse purposes behind their travels, including the emerging trend of blended travel experiences. We investigate their destination choices, travel companions, trip durations, preferred travel products, and their views on travel insurance.

3: Travel and Accommodation Preferences: Here, we explore the modes of transportation chosen by luxury travelers, from commercial flights to private jets. We also examine their accommodation preferences, including hotels, vacation rentals, and cruises, offering insights into their choices and expectations.

4: In-Destination Trends: This section unveils the dynamics of luxury travelers’ spending habits and in-destination preferences. We analyze their travel expenditures, including for airport clearance programs, and provide insights into their in-destination activities and preferences.

5: Luxury Travel Outlook-Next 12 Months: Finally, we look to the future and the upcoming travel plans of luxury travelers. We explore their intended destinations, travel frequency, intentions versus actual bookings, and how their travel budgets may be evolving.

This report serves as a comprehensive guide for businesses, destinations, and industry stakeholders looking to understand and cater to the unique needs and aspirations of luxury travelers in a rapidly changing world of travel.

What You’ll Learn From This Report

Understanding Luxury Travel
Travel Inspiration and Planning
Travel and Accommodation Preferences
In-Destination Trends
Luxury Travel Outlook: Next 12 Months

This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the biggest trends in the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. More than 200 hours of desk research, data collection, and/or analysis goes into each report.

By subscribing to Skift Research, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Travel Health Index, Skift Travel Company Tracker, Hotel Tech Benchmark, and data from our regular traveler surveys.

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Tags: accommodation , blended travel , luxury travel , travel inspiration

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Will the Boom in Luxury and Wellness Travel Fizzle?

By Elaine Glusac

After the travel frenzy of 2023, all signs point to increasing interest in far-flung destinations, villa rentals, private jet bookings and personal pilgrimages in 2024.

“The lust for luxury is real,” said Jack Ezon, the founder of the high-end travel agency Embark Beyond . But, he added, mindfulness is poised to replace heedless indulgence. “Consumers today are focused on sustainability, investment value and craftsmanship when considering a luxury purchase,” he said.

“Travel provides the glue that pulls the family close together and unites it around a shared passion,” said Tom Marchant, a co-founder of Black Tomato , which plans pricey bespoke trips. Compared to 2019, 2023 bookings were up 64 percent, and demand remains strong heading into the new year.

This year, travelers are expected to choose faraway places and board small ships, according to Virtuoso , the consortium of luxury travel agencies. In June, the new 264-passenger Seabourn Pursuit from the luxury cruise line Seabourn will visit the remote Kimberley region of Western Australia (10-day voyages start around $10,000 per person). Black Tomato is planning private group treks to untrammeled destinations like the Mitre Peninsula in Argentina’s Patagonia region, priced at more than $60,000 per person.

Among luxury eco-conscious newcomers, Ki’ama Bahamas , slated to open in the fall, promises to be the first fully solar-powered residential club in the Bahamas. This month, Lepogo Lodges in South Africa will open the carbon-neutral Melote House , accommodating up to 16 guests and funneling profits back into the Lapalala Wilderness Reserve, where it is situated (nightly rates from $12,000).

Wellness travel, a market valued at over $600 billion, is expected to grow to $1.1 trillion by 2025, according to the Global Wellness Institute, a nonprofit that tracks the industry.

“Medical wellness and longevity sciences have taken over the wellness market,” said Beth McGroarty, the director of research and communications at the Global Wellness Institute. Medical procedures like bone density testing, biometric screening and stem-cell therapies are cropping up at resorts alongside low-tech programs that focus on sleep, breathing and social connection.

Travelers will have no shortage of new destinations to feed their hunger for health. In the spring, the new Ranch Hudson Valley will open near Tuxedo Park, N.Y., a spinoff of the original in Malibu, Calif., offering three-night-minimum stays and featuring colonics, cryotherapy and guided hikes (from $3,280 per person). SHA Mexico opens near Cancún in late January, with programs that address sexual health, stress reduction and sleep (minimum four-day stays start at $5,770).

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places: Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai: Spend 36 hours in this fast-changing Indian city by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto: The Japanese city’s dry gardens offer spots for quiet contemplation in an increasingly overtouristed destination.

Iceland: The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas: Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .

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Luxury Collection 2022

The Luxury Collection 2022 rounds up the ultimate luxury getaways, from adventure travel to island escapes, plus the best hotels, resorts and cruises from around the world.

Travel is an enormously personal prospect. Each of us looks for something different from the experience, deriving meaning and joy in often wildly divergent ways. Maybe you’re an adrenaline junkie, maybe you’re a culture fiend, maybe you’re a gourmand... Whatever your passion, finding a trip that caters to your niche interests can be a very rewarding challenge. For travellers of means, bespoke travel is the ultimate indulgence. Having the ability to tailor-make your trip is a game-changer, particularly if you can engage the services of luxury travel experts who can guide you towards some truly life-changing experiences. Adventure travel lends itself neatly to luxury, too, as finding new and untapped ways of getting the heart racing can require plenty of resources and time. We track down some of the most thrilling trips out there. Then, for the ultimate escape fantasy, nothing beats an island. There’s something incredibly alluring about saying goodbye to the outside world and retreating to your own little paradise, lapped by waves and offering limitless peace and solitude.

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The best luxury travel destinations you can visit in 2024, according to experts

Luxury travel options are in abundance, but travel experts recommend just a handful.
Experts Julia Carter and Jan Luescher shared their top six destinations for 2024.
They suggested staying in a safari lodge in South Africa or taking a cruise to Norway.

When it comes to luxury travel, there are an unlimited number of possibilities — but that might just be the problem.

In the era of panoramic train journeys, "air cruises" — and actual cruises — there are many unique options that can be difficult to narrow down.

Business Insider spoke to travel experts Julia Carter and Jan Luescher, who shared their top six luxury travel destinations you should be looking at in 2024.

Carter is the founder of Craft Travel , a travel company that focuses on "luxury adventures worldwide," according to its website. Luescher is the chief executive officer of the luxury travel-focused social network A Small World.

Try a wellness safari lodge in South Africa.

South Africa is a sought-after location because of a recent influx of private safari lodges, according to Carter.

Carter recommends Kateka Lodge, a wellness safari resort in Kruger National Park that opened in September 2023. The resort offers spa treatments, yoga, and a plunge pool. The rate for an overnight stay for one person begins at 28,800 South African Rand, or around $1,511, according to its website.

Tswalu's Loapi Tented Camp is another great option, Carter said. The luxury safari camp offers horse riding, bird watching, and there's also a fine-dining restaurant led by Michelin star chef Jan Hendrik van der Westhuizen. The rate for an overnight stay begins at 46,700 South African Rand, or around $2,451 per person, the website states.

If nature isn't your thing, visit Cape Town for its luxury hotels and food scene.

If you want to experience South Africa but are more of a city person, Carter suggests visiting Cape Town, the country's capital, known for its five-star hotels and fine-dining restaurants.

She recommends the Cape Grace, a five-star hotel adjacent to the Victoria & Alfred Waterfront for accommodation. The hotel was praised for its "historic naval character" and flamboyant decor in The Telegraph's roundup of Cape Town's best waterfront hotels in 2017.

When it comes to food, Carter recommends fine-dining restaurant chain La Colombe and FYN, which is known for its Asian and French-inspired menu. Both were named in the World's Best 100 Restaurants in 2023.

Take a private tour of the breathtaking scenery in Argentina.

Carter said Argentina is "easily one of the best" luxury travel destinations for 2024 because of its 5-star accommodation and outdoor attractions.

She recommends staying in Awasi Iguazu, a collection of 14 private villas surrounded by the Atlantic Rainforest. Each villa has a private terrace, a plunge pool, and access to a private guide for trips to the nearby Iguazu Falls, the largest broken waterfall in the world.

"The powerful chain of waterfalls is incredible to see, comprising 275 cascades that spread across a three-mile-long gulf and surrounded by a flourishing subtropical rainforest home to over 2,000 species of vascular plants, vibrant bird species such as parrots, toucans, and mammals like tapirs and howler monkeys," Carter said.

Prices for an overnight stay begin at $2,300 per villa, and there is a three-night minimum stay, according to Awasi Iguazu's website.

French Polynesia is an uncrowded alternative to Hawaii.

Luescher said French Polynesia is one of the best luxury destinations for 2024 because it's underrated and uncrowded.

Luescher describes the region, which consists of five archipelagos and 118 islands, as a "completely unspoiled" alternative to Hawaii due to its dazzling coastline and luxury accommodation options.

Luescher recommends staying in an overwater bungalow. Although he didn't specify a specific resort, the island has many options, including the overwater villas at Le Bora Bora by Pearl Resorts and the Four Seasons , which offers overwater and beachfront villas.

Luescher said Norwegian cruises will be popular in 2024.

Luescher said cruise-lovers should consider taking their next voyage around Norway .

The Scandinavian country is known for its UNESCO-protected fjords, frozen glaciers, and beautiful forests — and you can see it all from the comfort of a luxury vessel.

Norway has become a popular destination for cruise itineraries in recent years, with some voyages dedicated entirely to the country. British cruise line P&O and luxury cruise operators Cunard and Silversea offer voyages to Norway in 2024.

Madagascar is another under-the-radar destination for wildlife spotting.

Luesche said Madagascar is fantastic for wildlife spotting, making it an under-the-radar alternative to Costa Rica.

"In fact, it is home to a wealth of animals that you will not find anywhere else on Earth, including lemur species, chameleons, Tenrecs, fossas, and giant chameleons," Luescher said.

"In terms of accommodation, there is a wealth of ultra-luxury lodges and hotels," Luescher added.

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Welcome to my luxury travel blog!

I share with you my passion for luxury travel, advise you on the best hotels to stay around the world, report on the best airline products in the sky, inspire you to travel your dreams in style, and give you tips for luxury travel on a budget.

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