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Swiss watch tours

The visitors get an insight view into the watch factories and join workshops in the heart of the «Swiss watch making» region.

With day tours, full service 5* hotel seasonal tours and bespoke tours the experienced guides will take the visitors to see where and how fine Swiss watches are made. All year service (subject to availability at the manufacturers).

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Jura & Trois-Lacs Hôtel des Postes 2001  Neuchâtel +41 (0)32 889 68 90 [email protected] Website

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Visit the IWC Manufakturzentrum

A visit to the IWC Manufakturzentrum is an exciting and unforgettable experience - whether you are a long-time enthusiast or a novice to the world of watches. On our in-person tours, you will learn about the elaborate engineering and sophisticated craftsmanship that goes into every timepiece from Schaffhausen.

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swiss watch factory tours

The Manufakturzentrum was inaugurated in 2018 to mark the 150 th anniversary of IWC. In this highly flexible 14,000 square meters facility, we have successfully consolidated movement parts making, movement assembly and case making. Combining traditional craftsmanship with state-of-the-art production processes and technology, we are crafting timepieces that are as precise and reliable as they are aesthetically beautiful. With its transparent layout and architecture inspired by modernist exhibition pavilions, the Manufakturzentrum offers a unique visitor experience – whether you visit us virtually or in person.

IWC Fan Tour

On the half day IWC Fan Tour, you will experience the manufacturing of our timepieces – from bars of metal to finished movement and case. Accompanied by an experienced ambassador, you will first explore IWC’s rich history in our museum. Afterwards, you will head to the Manufakturzentrum and take an interactive deep dive into the manufacturing process of our iconic timepieces, visiting more departments than we can show you if you visit virtually. Back in Schaffhausen, we will guide you around our watchmaking ateliers before finishing off the tour with an exclusive touch & feel of our iconic watch collections. 

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In Switzerland, Seeing Where the Watch Magic Happens

Witnessing the peace and the ‘passion’ during a tour of Roger Dubuis.

swiss watch factory tours

By Kathleen Beckett

GENEVA — Anyone who loves watches, collects watches or is simply interested in watches wants to do one thing: visit a place where watches are made and see one as it is being created.

That is not always so easy.

The “manufacture” — as the ateliers or factories are called in Switzerland, a.k.a. watch central — are as busy producing their wares as any workplace would be. Plus, in the highly competitive luxury watch market, there also is a sense of wanting to maintain privacy , of protecting the way companies do what they do.

While it is not common for a watch company to open its doors to the curious unless they are Very V.I.P. customers, some brands have created experiences such as guided tours and workshops that allow the public to have a look. But they are not a Disneyland for watch fans, and some require a long drive from a major city.

For example, Zenith offers reservation-only tours once a week in Le Locle, in the Jura Mountains, about 150 kilometers, or 93 miles, northeast of Geneva. In the Vallée de Joux, near the border with France, Jaeger-LeCoultre offers workshops at its Atelier d’Antoine at its headquarters in Le Sentier, as does Audemars Piguet in its Musée Atelier in Le Brassus. Vacheron Constantin and F.P. Journe also allow visits to their more Geneva-centric operations, but only to people they consider the most ardent, and acquisitive, of clients.

Another brand — Roger Dubuis, known for its high-end watches, often skeletonized and often in collaboration with luxury car brands — recently opened its doors in Meyrin, on the outskirts of Geneva, to a journalist and a photographer who were greeted by what it calls its “manufacture ambassador,” Francesca Stellino.

Her job is to welcome visitors who have been recommended by a watch boutique (she conducts tours in English, French and Italian) and show them how Roger Dubuis does what it does.

She began the tour in a hallway, in front of a poster with the company’s star-shaped logo, and talked about how the watchmaker Roger Dubuis started the brand in 1995 and championed collaborations with Pirelli tires and Lamborghini cars.

She explained that she was starting the tour there because, she warned, once we passed through a set of heavy doors onto the factory floor we might have trouble hearing her. And she was right.

The doors opened to a floor filled with dozens of big metal machines making a racket. They were being used to create components, as many as 360, that go into making a Roger Dubuis watch. Considering that the brand says it produces as many as 3,000 watches a year, that is a lot of pressing, cutting, milling, filing and polishing.At points throughout the process, parts were washed in what Ms. Stellino called, no surprise, the “washing room.” What went on inside resembled the action behind a fast-food counter, with components dropped into wire baskets and dipped into liquids, like baskets of French fries being lowered into oil.

Next step was in the “rodage et tribofinition” room, where parts were polished using a luxurious exfoliant — soap with diamond powder. Back on the main factory floor, we passed a storage cabinet that looked like a floor-to-ceiling wine rack filled with hundreds of metal rods of various widths. They were destined to be turned into pieces like “pinions, screws and wheels,” Ms. Stellino said. The three-meter-long (10-foot) metal cylinder that forms those is called the décolletage. Once the rods are cut, some of the round discs that result are run through a different machine that creates tiny teeth around their circumference that will eventually engage a watch’s gears.

Ms. Stellino stopped in front of a machine so old that some of the orange paint covering its surface had chipped away. “It’s the mother of micromechanics,” she said, used to cut “some of the crazy components of Roger Dubuis watches, like the hammers that produce the sound of the minute repeater.”

Once the pieces are produced, they head to other, quieter workrooms, and into the hands of artisans, male and female, young and mature. More polishing is in order, even on the tiniest of pieces, and it is done in one of several ways, using pastes or the most refined of sandpapers. Polishers require a “minimum of 10 years’ experience,” Ms. Stellino explained. “They work with their eyes and their ears,” listening for the particular sound that tells them that the polishing is right.

One of the workers is the company’s expert in polishing tourbillon cages until they shine like a black mirror, the “poli noir” or the black polish finish that, Ms. Stellino said, “was Mr. Dubuis’ favorite.”

Cameras zeroed in on some of the work the artisans were doing and magnified it on screens around the workrooms so visitors could see exactly what was being done.Next, we headed to the floor where the parts are assembled and turned into watches, and also where clients’ watches with complications are serviced. But first we put on white lab coats and covered our shoes with blue plastic bootees that looked like shower caps, the better to keep us from tracking in dirt and dust. Once again, we opened a set of heavy doors, but this time it was to a sanctuary of quiet concentration.

Here, dozens of watchmakers, many wearing magnifying glasses or goggles, were seated at desks and overseeing aspects of assembling timepieces. The work is so detailed, so precise, so exacting, that one watchmaker, putting together a minute repeater, equated it to being “like open-heart surgery.”

A watch in the making here undergoes quality-control checks all along its way into the world. Once all it needs is a strap and buckle, it goes into a machine labeled “Cyclo 5” that has wheels to test it for an entire week in all the positions a human wrist might make. If, at the end, the watch’s time is off by less than a minute, it gets the valued Poinçon de Genève or Geneva seal .

“A watch is a piece of art,” Ms. Stellino said as the tour concluded, and like a piece of art, the latest models were on display under bell jars placed on pedestals. Some models had yet to be revealed publicly, and provided an additional insider’s view into the world of watches.

Nicola Andreatta, chief executive of Roger Dubuis, said the visits are “a big part of our client experience.

“When people come and see what we do, their perception changes,” he continued. “It adds value.”

Normally, visitors would have to arrange a tour through their local Dubuis dealer or watch boutique. The brand said it has been welcoming hundreds of people each year, including collectors and members of various clubs, and projected that the tally will reach 200 this year.

After spending on average of 1 hour 15 minutes seeing all the watchmakers, all the machines, all the tools, the expertise and the “passion” that goes into making their watches, people understand why they cost tens of thousands, sometimes hundreds of thousands, of dollars, Mr. Andreatta said.

They may never look at the watch on their wrist in quite the same way again.

LUXURY GUIDED SWISS WATCH TOURS

Luxury guided swiss watch tours.

The wearing of a mask and the Sanitary Pass are no longer compulsory for our watchmaking experiences.

An experience made specially for you

Select the category "you are" in order to refine your search of experiences Discover our offers of unique stays linked with the world of watchmaking

Manufacture tour

Together with your specialist guide, set off on a fascinating tour of a world-renowned watchmaking manufacture. You’ll learn all about the brand’s history and characteristics, the production workshops and the various techniques involved in watchmaking. At the end of the tour, you’ll have the opportunity to admire the most striking timepieces in the collection.

Public tour of the Zenith Manufacture

An evocative 3-hour tour of the Manufacture on a Friday morning.

Private tour of the Zenith Manufacture

An exclusive private tour of the Manufacture by reservation only, Monday to Thursday.

Public tour of the Panerai Manufacture

An evocative 2.5-hour tour of the Manufacture on a Thursday afternoon.

swiss watch factory tours

Swiss watch tour

swiss watch factory tours

Your private excursion

Watchmaking and clockmaking lovers, this Swiss watch tour is for you ! Create your à la carte road trip, from 1 to 4 days, to discover the best of the Swiss watch world.

swiss watch factory tours

Geneva is world-famous for its prestige watchmaking names: Vacheron Constantin, Patek Philippe, Rolex, Piaget or encore Roger Dupuis. The Vallée de Joux area has a rich concentration of watchmakers. To name a few: Audemars- Piquet, Jaeger-LeCoultre, Breguet and Blancpain.

swiss watch factory tours

In the Swiss Jura area, the towns of La Chaux-de-Fonds and Le Locle are fully organised around the watchmaking industry and workshops. Porrentruy has several factories and the Watch-making foundation for the promotion and the protection of the Jura watch-making heritage. You can even make you own watch at the Foundation !

swiss watch factory tours

Biel (or Bienne) is the Swiss capital of watchmaking, with Omega, Swatch Group, Wenger Watch and Rolex.

swiss watch factory tours

A WIDE CHOICE OF CAPTIVATING POINTS OF INTEREST ARE AVAILABLE FOR YOUR SWISS WATCH TOUR.

The Patek Philippe Museum in Geneva, over 5 centuries of watchmaking history. The City of Time in Biel (Bienne), swatch and Omega brands permanent exhibitions. The Oliver Piguet Watchmaking Training Center in Vallée de Joux. The Mechanical Watchmaking Training Center in Neuchatel. The Jaquet-Droz automata, in the Art and History Museum, in Neuchatel. The Louis Chevrolet Watches showroom and workshop, in Porrentruy. The Locle Watchmaking Museum, at Château des Monts, in Le Locle. The Corum Watch Manufacture in La Chaux-de-Fonds.

swiss watch factory tours

*Contact us for other cities of departure

swiss watch factory tours

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swiss watch factory tours

Swiss Watch Factory Tours

Two day watch tour.

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swiss watch factory tours

Two Day watch tour with an afternoon’s watch making course. Book now for this in depth watch tour of manufacturing and an afternoon spent learning about watch making/assembly on Day One. Starts from Neuchatel railway station or La Chaux-de-Fonds

Day two – with an early start it is better to locate to La Chaux-de-Fonds for an early pick up by your guide. Your guide will take you up to the high Jura mountains for this unique tour of manufacturing to see how it all starts in the region.

For a detailed itinerary of our Two Day Watch Tour please follow the book now link below.

GIFT CERTIFICATE – IDEAL FOR CHRISTMAS

Ideal for your husband, partner, boyfriend or perhaps your girlfriend even it makes a unique present for the Swiss watch lover in your life ! They can be sent by post or as an email present, then all they need to do is book a Swiss watch tour.

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6 places to find out all about Swiss watchmaking

Geneva and the Swiss Jura are the cradle of the Swiss watchmaking industry. There’s not a minute to lose! Set off on a clockwise journey to explore the question.

The Patek Philippe Museum: rare collections

A watchmaking tour begins in Geneva . In addition to rue du Rhône and its luxury boutiques, this museum is a must-visit destination. In this splendid industrial building, you can discover the whole history of watchmaking through extremely rich collections and gold plate treasures.

7 rue des Vieux-Grenadiers 1205 Geneva

7 rue des Vieux-Grenadiers 1205 Geneva +41 22 707 30 10 www.patek.com

Espace Horloger in the Joux Valley: a history lesson

In Le Sentier, the emphasis is on education and interactivity to allow visitors to discover watchmaking professions and regional brands: Audemars Piguet, Blancpain, etc. You also learn more about the first watchmakers in the Joux valley, former farmers looking for extra income. Highly instructive!

2 Grand-Rue 1347 Sentier +41 21 845 75 45 www.espacehorloger.ch

The International Watchmaking Museum (MIH): measuring time

Founded in Chaux-de-Fonds in 1902, the MIH looks back over Humanity’s constant obsession with time through more than 3,000 objects. It has it all, from the first antique measuring instruments through Renaissance pieces to brand new watches. You don’t see the time go by…

29 rue des Musées 2300 La Chaux-de-Fonds +41 32 967 68 61 www.mih.ch

Le Locle Watchmaking Museum: a journey through time

This museum is located in Le Locle in an elegant 18 th -century château, the property of a former master watchmaker. Magnificent clocks are displayed on the ground floor, while the upper floors contain a collection of miniature automata for fans of mechanisms, along with a wonderfully reconstructed watchmaker’s studio.

65 route des Monts 2400 Le Locle ++41 32 933 89 80 www.mhl-monts.ch

The Longines museum: the chronometer from every angle

This institution in Saint-Imier is dedicated to the watchmaking house of the same name, recognisable from its logo in the shape of a winged hourglass and the official timekeeper of sporting competitions. The museum presents numerous archives, the brand’s most beautiful watches, chronographs, etc. Fascinating and free.

8 rue des Noyettes 2610 Saint-Imier +41

8 rue des Noyettes 2610 Saint-Imier +41 32 942 54 25 www.longines.com/fr

The Cité du Temps: precision and the avant-garde

  • ville : Geneva
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  • aeroport plus proche : Geneva Airport

The Bienne museum dedicated to the Omega and Swatch brands is already worth the trip for its astonishing building in wood and glass by Japanese architect Shigeru Ban. Two worlds, two ambiences: Planet Swatch highlights Omega’s perfect precision, whereas Swatch’s colourful, avant-garde pop atmosphere is found on the ground floor.

2 rue Nicolas G. Hayek 2502 Bienne +41 32 343 89 00 www.citedutemps.com

Dive behind the scenes of luxury watchmaking in Geneva

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TIME TRAVEL

Eight must-visit watch museums in switzerland.

swiss watch factory tours

There are, of course, many reasons to visit Switzerland, but if you are into watches, a Swiss trip should feel a bit like Heaven on Earth (for you, that is; perhaps not for your fellow travelers who don’t share your passion equally). Along with the many great watch shopping (and window shopping) opportunities, Switzerland is also, as you would expect, home to many great watch museums. Unfortunately, some of the most fascinating collections are “by appointment only” and therefore require a bit of planning ahead (as with the museums of Longines, Audemars Piguet, Jaeger-LeCoultre, etc.). In this article, we introduce you primarily to some of the most interesting Swiss watch museums that all have regular visiting hours. Here are my top eight:

MIH – The Musée international d’Horlogerie in La ChaMusée international d’Horlogerie in La Chaux-de-Fondsux-de-Fonds houses one of the world’s largest and diverse collections of watches and clocks. It is open six days a week from 10 AM to 5 PM (closed on Monday) and offers the perfect start to your Swiss watch museum pilgrimage:  www.mih.ch

Musée d’Horlogerie du Locle , Château des Monts – Not far from the MIH, you’ll find a smaller museum in a breathtaking building located in Le Locle. During winter, the museum is only open in the afternoon, so make sure to check out the website first. http://www.mhl-monts.ch/

Omega Museum in Bienne – On your way back from La Chaux-de-Fonds, a stop at the Omega museum is a must. Since October 2019, the brand’s museum is housed in a striking steel, glass and Swiss timber building designed by award-winning architect Shigeru Ban. Visitors can even unleash their inner Olympian on a 9m running track (make sure you visit the Swatch museum in the same building as well) and discover almost everything that is related to the brand. Plus, admission is free and it is even open on Saturdays and Sundays. http://www.omegamuseum.com/

Neues Museum in Bienne – While in Bienne, check out the incredible (and quite often overlooked) collection of the Neues Museum – this is a close as you can get to visiting a Rolex museum. And there is a lot to learn about the city’s watchmaking past.  http://www.nmbiel.ch

swiss watch factory tours

Espace Horloger in Le Sentier – offering a modern approach to everything related to watchmaking, the Espace Horloger is located in the Vallée de Joux and open from Tuesday through Sunday (only in the afternoons). http://www.espacehorloger.ch/

Patek Philippe Museum in Geneva: Even though you are, unfortunately, not allowed to take pictures here, we still encourage you not to leave Switzerland before seeing this unforgettable collection. http://www.patekmuseum.com/

Beyer Clock and Watch Museum in Zurich (currently closed): Since you’ll most likely end up in Zurich earlier or later, make sure to visit Beyer’s small but exquisite collection in the basement of its retail store (it’s often described as the world’s leading private museums dedicated to horology). It is open in the afternoon only, and we recommend booking a guided tour or talking to the friendly staff: http://www.beyer-ch.com/en/museum/portrait/portrait-museum.html

IWC Museum in Schaffhausen: Only about 40 minutes from Zurich, you will find IWC’s own museum. It offers a unique collection of watches related to either the brand or the region. The museum tour is probably best combined with a tour of the manufacture (which requires a bit of planning). http://www.iwc.com/en/about/museum/

I have a picture of a watch factory in Switzerland that has Hamilton on front side of building and A. Huguenin FILS S. A. Can you tell me anything about it?

It’s my husbands 50th 2020 and he would love to visit all the museums as his knowledge is outstanding and would love too see them first hand

I am interested in the Rolex museum and Piaget museum any tips ?

On a trip to Switzerland a few years ago I was fortunate to be able to tour the Patek Philippe Museum in Geneva. It was a high point point of my trip, the collection is is an inspiration to any fine watch collector. This museum should not be missed by anyone interested in fine workmanship, history, beauty or intricate design. I now need to return to Switzerland to visit the other museums on this list.

we are coming to Switzerland for a holiday in Sep. Will be arriving in Zurich, Where we can find a watch factory and a Museum,

Anand, closest are Beyer and IWC.

Can anyone recommend the best place to see a comprehensive vintage Rolex collection on display?

That would be Neues Museum in Bienne in my opinion.

These are the great places to visit. Thanks for sharing this information.

Cool article

Nice article. There is a typo for the name La Chaux-de-Fond above.

Thanks for noticing, looks like a copy paste error.

My all times favorite, Patek Philippe Museum…But of course they are all “must-visit” indeed.

We will be traveling to Switzerland Dec 17 to Dec 28. Will musems be open then?

Does Zenith have a watch tour and museum? Thanks

Is their a Zenith museum?

Thank you so much for your insight Roger. I am travelling to Switzerland from Canada this fall with my family and you have helped me narrow my choices with your insider list. I always wondered which watch museums would the Warch Time Team recommend. Keep up the great work! Love my all access subscription.

You can also book a visit to the TAG Heuer museum at your local boutiques.

Would really like to Visit The museum

Thanks a lot for the information on Watch Museums of Switzerland!

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A Traveler’s Guide Through 7 Swiss Watch Museums

A Traveler’s Guide Through 7 Swiss Watch Museums

Every year for the past several years, I’ve had the privilege of visiting Basel, Switzerland during the  BaselWorld watch show . Walking the halls, eating the sausages outside under the giant dome amongst thousands of sharply dressed people, drinking cocktails that cost 27CHF a piece, and just basking in the luxury and prestige of it all. This year  all of that was cancelled, and for reasons other than COVID, it seems like BaselWorld as we knew it is now, sadly a thing of the past. 

A Traveler’s Guide Through 7 Swiss Watch Museums

Of course, most years we didn’t actually stay in Basel, but rather in smaller towns within an hour drive of the city. The hotels and AirBNBs in Basel, Switzerland book up over a year in advance, and the prices are hiked incredibly high for any spaces that still remain open. The great thing about Switzerland--ahem, ONE of the many great things about Switzerland is that it’s a small country where you can drive literally everywhere. In one day you can explore Switzerland in the car from top to bottom or left to right, and still have plenty of time to stop for croissants and fondue.

In addition to relatively easy driving, the Swiss have the best railway system in the world and it’s a quick, fast and efficient train ride from Geneva or Zurich to just about anywhere else you want to go. However, do not be late because unlike some other cities in Europe, Swiss trains do not play. If your train is scheduled to leave at 11:07, you better believe the train will be moving the second the Swiss clock strikes 11:07.

watch museums

As you’re driving or riding the train through Switzerland, you’ll notice many incredible watch museums and watch-related buildings along the way. You’ll also of course pass the headquarters for Rolex, Patek, Omega, Panerai, Cartier, Audemars Piguet, and many other iconic Swiss watch brands. Most of these can be seen right from the road, near the Swiss cities of La Chaux-de-Fonds and Biel/Bienne. 

A Traveler’s Guide Through 7 Swiss Watch Museums

Hopefully soon the world will open back up and travel will be allowed and safe again. If you’ve been cooped up and longing for adventure, put these watch museums on your travel list. 

While we are sad that BaselWorld is no longer, it doesn’t mean you can’t quench your thirst for all things horology. These museums are a great way to get your horology fix on your next trip to Switzerland.

A Traveler’s Guide Through 7 Swiss Watch Museums

7 Great Watch Museums in Switzerland--From Zurich to Geneva

Sure BaselWorld is a thing in the past, but that doesn’t mean you still can’t get your Swiss watch fix while visiting Switzerland--either next year when things are safe again, or right now virtually through the blog. I want to take you on a quick “tour” of some Swiss Watch Museums, starting north near Zurich, and heading southwest toward Geneva. 

IWC Museum (Schaffhausen, Switzerland)

A Traveler’s Guide Through 7 Swiss Watch Museums

If you fly into Zurich, you’ll want to put this museum first on your list because it’s about a 39 minute drive north of Zurich, where everything else on the list is south. There are also trains that leave Zurich every 30 minutes to Schaffhausen, but the train ride is a bit longer, around 53 minutes. 

The IWC Museum in Schaffhausen is the first and only watch manufacturer in this part of Northern Switzerland. According to Time and Watches The factory was built in a place “where it was easy to recruit low-wage experienced watchmakers, not far from a railway and, very important, by a river in order to use hydraulic power for operating a generator and supplying electrical power to workshops and machinery.” This makes Schaffhausen, the small town in northern Switzerland an ideal location.

In this museum you can see over 230 items that show the journey of IWC through history. 

A Traveler’s Guide Through 7 Swiss Watch Museums

Important Museum Information

Hours:  from the site: The IWC museum is closed due to the latest development of COVID-19 until January 5, 2021. Our priority is to protect the health and safety of our employees, clients and guests. We are looking forward to welcoming you to our museum and presenting you the wonderful world of IWC soon

Admission Price:  adults CHF 6, reduced admission: CHF 3, Guided Tour CHF 100

Address:  Baumgartenstrasse 15, Schaffhausen 8200 Switzerland

Website:  https://www.iwc.com/us/en/company/museum.html

For an additional great read with details on this museum  click here .

Omega Museum (Bienne, Switzerland)

A Traveler’s Guide Through 7 Swiss Watch Museums

If you’re travelling south from Zurich, the next stop on your list will be Bienne, as it’s about an hour drive south of Zurich. When driving in Switzerland you might see signs that say Biel/Bienne but know that they are both the same town. Because in Switzerland, residents speak both French and German in this region, one name is the French pronunciation and one is the German, but rest assured they are the same town. Around this area you can also see (from the road) the Rolex Factory, Omega, and a lot of other Swatch Group buildings. 

When you enter the Omega Museum in Biel/Bienne, you’ll first walk across “the world”—a large world map on the floor embedded with digital screens featuring the current times at locations across the globe.

According to National Jeweler, “Before moving on, guests take a trip back in time with Omega’s ‘History of Time’ immersive, 360-degree video that tracks the path of humankind’s journey to precision, from the first clocks to modern movements.”

A Traveler’s Guide Through 7 Swiss Watch Museums

There’s also a very cool tribute paying homage to Omega’s history with NASA and a special area dedicated to James Bond 007.

Hours:  Tues-Friday 11:00-18:00, Sat-Sun 10:00-17:00

Admission Price:  CHF 10

Address:  Nicolas-G. -Hayek-Strasse 2 La Cité du Temps, Biel 2502 Switzerland

Website:  https://www.omegawatches.com/stories/omegas-new-museum

Instagram :  https://www.instagram.com/omegamuseum/

For an additional great read with more details on this museum  click here.

The Musée International D’Horlogerie (MIH) In La-Chaux-De-Fonds 

A Traveler’s Guide Through 7 Swiss Watch Museums

La Chaux-de-Fonds is a small town about 30-40 minutes drive from Biel/Bienne. Here you can visit the Musee International D’Horlogerie (MIH). When driving to this location, you will also pass through the small town of Le Locle where you can drive past the factories of Cartier, Audemars Piguet, and Patek to name a few. 

A Traveler’s Guide Through 7 Swiss Watch Museums

The MIH opened in 1974 and is considered the world’s largest clock museum. One fascinating thing about the museum is that it is housed in an impressive concrete building, realized almost entirely underground, and surrounded by a park.

According to the website, the permanent collection of the museum is composed of clocks and precision machines, and is considered one of the most important in the world and includes rare pieces dating from the 18th century onward.

A Traveler’s Guide Through 7 Swiss Watch Museums

Hours:  Tuesday-Sunday 10-5

Admission Price:  Adults CHF 15.-

Children over 12 years and young people under 16 years CHF 7.50

Reduced tariffs, Students with card till 25 years old CHF 12.50

Families CHF 30.- (Parents and children under 16 years)

From October to March, the museum is delighted to offer free admission every Sunday from 10 am to midday.

Pro Tip: This museum is free with the Neuchatel Tourist Card. If you stay in the canton of Neuchatel (which I highly recommend), all hotels and airbnbs will provide this card to you. It offers free local public transportation and also free access to museums and exhibits.

Address:  Rue des Musées 29, 2301 La Chaux-de-Fonds

Website:  https://www.chaux-de-fonds.ch/musees/mih

Instagram :  https://www.instagram.com/musee_mih/

A Traveler’s Guide Through 7 Swiss Watch Museums

In addition to beautiful timepieces like seen above, the MIH also serves as a home for luxury watch brands such as  Breitling ,  Girard-Perregaux ,  Omega , and  Tissot .

Musée d’Horlogerie du Locle, Château des Monts – 

A Traveler’s Guide Through 7 Swiss Watch Museums

Not far from the MIH, you’ll find a smaller museum in a breathtaking building located in Le Locle, a small town very close to Biel/Bienne and La Chaux-de-Fonds that has been opened since 1959. Here you can find automata and time-pieces from the Maurice Sandoz donation, Neuchâtel and grandfather clocks, clocks and mechanisms which show the technical progress and creativity of their designers, as well as some 3D films.

During winter, the museum is only open in the afternoon, so make sure to check out the website first.  http://www.mhl-monts.ch/ . However, at this moment, all of the links on information such as admission prices, hours, etc. are broken. This makes me wonder if perhaps it is temporarily shut down due to COVID-19. Keep checking the site on this one.

L.U.Ceum — Traces of Time (Fleurier, Switzerland)

A Traveler’s Guide Through 7 Swiss Watch Museums

Fleuier Switzerland is also in the canton of Neuchatel so it’s not very far away from the MIH. By car, it’s about a thirty minute drive.  According to the FHH, this museum is located in the Chopard Manufacture in Fleurier, Switzerland.  “The L.U.CEUM invites visitors to follow the traces of time. An inventive museography highlights masterpieces of watchmaking from different periods and regions of Europe. Retracing five centuries of history, the collection is divided in themes, including Chopard L.U.C watches.”

At this museum you can see Breguet pocket watches, a Louis Ulysse Chopard pocket watch from 1860, and 18th and 19th century oil lamp clocks and sandglass clocks.

Hours:   By Appointment Only

Admission Price:  not disclosed

Address:  rue des Moulins 20, 2114 Fleurier, Suisse

Website:  www.hautehorlogerie.org/en/encyclopaedia/watchmaking-museums/s/luceum-traces-of-time/

The Mus é e Atelier Audemars Piguet

A Traveler’s Guide Through 7 Swiss Watch Museums

Number 6 on our list is truly and exceptionally beautiful in its design aesthetic and it is the Mus é e Atelier Audemars Piguet Museum in Le Brassus, Switzerland. The Musée Atelier Audemars Piguet is located among the historical complex of workshops and factories in the heart of La Vallée de Joux, which is a town on the way from Biel as you head toward Geneva. The museum just opened this year in 2020 and they are offering small guided tours, Monday-Friday at either 2:00 or 3:00pm. You need to make reservations online to secure your spot, and tours that cost CHF20 are in both French and English.

According to the FFH: The museum’s collection, which showcases some 300 timepieces, is displayed alongside two in-situ production workshops, creating a living museum. With a design that marries tradition and innovation, the Musée Atelier Audemars Piguet offers visitors a unique opportunity to delve into the history of watchmaking in the Vallée de Joux and explore how the brand’s timepieces, crafted in Le Brassus, have been raised around the world.

A Traveler’s Guide Through 7 Swiss Watch Museums

Hours:  Monday-Friday 2:00 and 3:00 (however, timeslots do fill up, so secure your spot in advance).

Admission Price:  CHF 20 per person

Address:  Route de France 22B, 1348 Le Chenit, Switzerland

Website:  https://www.museeatelier-audemarspiguet.com/en/home.html

For the booking site  click here.

For an additional great read with more details on this museum  click here .

The Patek Philippe Museum In Geneva

A Traveler’s Guide Through 7 Swiss Watch Museums

Last on our list for today is the Patek Philippe Museum in Geneva, Switzerland which opened in 2001. The museum is located in a beautiful historical building close to Plainpalais. The Patek Philippe museum consists of 4 floors, with the bottom floor being a small cinema in which you can watch a Patek film. 

According to the official museum website, the Patek Philippe Museum in Geneva is considered by many to be one of the world's foremost horology museums. It houses over five centuries of watchmaking history into two important collections: the extraordinary antique collection starting from the 16th century, which includes the earliest watch ever made and the Patek Philippe collection from 1839 onwards. The latter bears testament to more than 175 years of manufacturing the world's finest watches and includes the most complicated timepiece ever made, the Caliber 89.

Hours:  Tuesday to Friday 14h00 - 18h00, Guided Tours on Saturdays at 2:00 (French) and 2:30 (English).

Admission Price:  Adults: CHF 10.00, Senior, disabled, unemployed, students aged 18-25: CHF 7.00, Groups >= 10: CHF 5.00, Children < 18: Free

Address:  Rue des Vieux-Grenadiers 7, 1205 Geneva, Switzerland.

Website:  https://www.patek.com/en/company/patek-philippe-museum

A Traveler’s Guide Through 7 Swiss Watch Museums

Hopefully we can all travel soon and you will be able to visit some of these amazing watch museums. If not, at least we got to see them virtually today

All of us at  Everest   are total watch enthusiasts. We have been to several of these museums ourselves and some we still have on our future bucket lists. Every year some of the Everest staff spend the entire summer in the city of Neuchatel working on new designs and meeting with our manufacturers to create  the best custom watch straps for  Rolex, Tudor, and Panerai owners and  watch accessories for every other watch owner. If you have any questions about Everest or Swiss travel in general, feel free to leave a comment and we will help you out.

Which one of these museums is the highest priority on your list? Let us know in the comments!

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Can you Visit the Rolex Factory in Switzerland?

Rolex factory

Rolex is one of the most prestigious and well-known luxury watch brands in the world. But they are also one of the most secretive. Rolex does things differently from its competitors. Rolex calls it “the Rolex way”. This means satisfying with nothing but perfection and exceptional quality.

There is a lot of mystique that surrounds the Rolex brand. As Rolex is very secretive about its new models, what it thinks, what it plans to do, and how it does things, it’s also a very intriguing brand that a lot of people are curious about.

If you’re in Switzerland – or planning a visit there, you may therefore wonder if you can visit the Rolex factory in Switzerland. A factory tour is one of the best ways to get more insight into a company, its production process, and how it works to create such popular products. Many Swiss watch brands offer curious enthusiasts and customers factory tours. This includes brands such as Girard-Perregaux, Parmigiani, IWC, Zenith,  Frederique Constant, and many more. But the answer is that Rolex does not offer any factory tours to the public. 

swiss watch factory tours

Some of the Swiss watch brands that don’t offer factory tours have museums that you can visit to discover more about the brands. Whilst museums won’t show you the production and the work that goes into making their timepieces, they will give you an in-depth look at the brand. At the various museums in Switzerland, you’ll be able to discover lots of interesting timepieces and learn more about the history of the brand. Rolex does not have a public museum, either, as many other brands do. In 2019, OMEGA opened a brand new Museum at “La Cité du Temps” which is just spectacular. Patek Philippe also has a museum that is open to the public, and so do many other brands.

Can you visit the Rolex factory?

As 024 watch world stated:

“It’s a lot easier to obtain a visa for North Korea than to book a fully organized trip to the head office and production facilities of Rolex. Even more, you can’t actually organize this trip yourself; only when it pleases Rolex will the gates be opened and outsiders admitted.”

“ The big deal is that these are Rolex factories and that very few other colleagues have ever been admitted to the always tightly closed “Oyster”. In 2014 Rolex is starting to open up a little bit more and the Facebook page it recently started is proof of this, but physical visits remain an extremely rare and exclusive affair.”

Rolex does not only have 1 factory but rather four of them. Different parts of the production process take place in different factories. One factory is dedicated to dial-making, and Les Acacias is dedicated to developing, marketing, research, communications, and some production. In the Plan-Les-Ouates factory, we find the central laboratory, cases, bracelets, and gold foundry. In Bienne, Rolex manufactures the Rolex movements.

The four Rolex factories are:

  • Les Acacias: situated across the Arve River from Geneva.
  • Plan-Les-Ouates: The Central Laboratory, Case Making, A Gold Foundry
  • Chêne-Bourg: located to the northeast of Plan-Les-Ouates  
  • Bienne: Where Rolex Movements Are Made
  • Rolex Les Acacias: the most iconic facility

The bottom line is that Rolex does not offer any factory tours for the public. And considering the fact that Rolex is very secretive, it doesn’t exactly come as a surprise. Rolex has a large collection of private watches, but they do not have a public museum, either. On some rare occasions, Rolex welcomes journalists for a tour of the factory, but these are few and far between. Not just any journalist can request a factory tour and be welcomed there.

2 thoughts on “ Can you Visit the Rolex Factory in Switzerland? ”

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I have a Rolex watch but want to buy other one

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Good luck with that. Rolex’s current marketing strategy will likely limit sales to only the super wealthy or influencers (with a million followers). I have three myself (Two-tone Yacht Master, SS GMT, and White Explorer II) and have been on a waiting list for 2 years for the Two-tone GMT. My local AD said that I just need to keep coming in and building my relationship (whitch I now understand to mean spend more money). I finally got tired of the wait and went to Vegas. The Rolex Boutique was a bit more honest with me. They flat out said that they only get a few of the TT GMTs a year, and only sell those to high rollers that buy multiple watches at a time, or have a collecation (and i cant make this up) “of more that 200 Rolexs” (this was the Rolex boutique in the Venetian). Second hand Rolis are off the charts now. I’m probably going to sell mine and go full on Breitling. May not have the recognition of Rolex, but 10 years from now any rolex you see on “rank and file” will be fake. In fact funny thing, the first Batman that i saw (years after it’s release) was at a resort on Roatan Island – I complemented the owner and he admitted it was fake.

My advice, if you want a Rolex at all, buy on the second hand market (with papers and an appraisal) then stick it in your safe. When Rolex goes out of business it will multiply in value.

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Moscow Metro Tour

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Moscow metro private tours.

  • 2-hour tour $87:  10 Must-See Moscow Metro stations with hotel pick-up and drop-off
  • 3-hour tour $137:  20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off. 
  • Metro pass is included in the price of both tours.

Highlight of Metro Tour

  • Visit 10 must-see stations of Moscow metro on 2-hr tour and 20 Metro stations on 3-hr tour, including grand Komsomolskaya station with its distinctive Baroque décor, aristocratic Mayakovskaya station with Soviet mosaics, legendary Revolution Square station with 72 bronze sculptures and more!
  • Explore Museum of Moscow Metro and learn a ton of technical and historical facts;
  • Listen to the secrets about the Metro-2, a secret line supposedly used by the government and KGB;
  • Experience a selection of most striking features of Moscow Metro hidden from most tourists and even locals;
  • Discover the underground treasure of Russian Soviet past – from mosaics to bronzes, paintings, marble arches, stained glass and even paleontological elements;
  • Learn fun stories and myths about Coffee Ring, Zodiac signs of Moscow Metro and more;
  • Admire Soviet-era architecture of pre- and post- World War II perious;
  • Enjoy panoramic views of Sparrow Hills from Luzhniki Metro Bridge – MetroMost, the only station of Moscow Metro located over water and the highest station above ground level;
  • If lucky, catch a unique «Aquarelle Train» – a wheeled picture gallery, brightly painted with images of peony, chrysanthemums, daisies, sunflowers and each car unit is unique;
  • Become an expert at navigating the legendary Moscow Metro system;
  • Have fun time with a very friendly local;
  • + Atmospheric Metro lunch in Moscow’s the only Metro Diner (included in a 3-hr tour)

Hotel Pick-up

Metro stations:.

Komsomolskaya

Novoslobodskaya

Prospekt Mira

Belorusskaya

Mayakovskaya

Novokuznetskaya

Revolution Square

Sparrow Hills

+ for 3-hour tour

Victory Park

Slavic Boulevard

Vystavochnaya

Dostoevskaya

Elektrozavodskaya

Partizanskaya

Museum of Moscow Metro

  • Drop-off  at your hotel, Novodevichy Convent, Sparrow Hills or any place you wish
  • + Russian lunch  in Metro Diner with artistic metro-style interior for 3-hour tour

Fun facts from our Moscow Metro Tours:

From the very first days of its existence, the Moscow Metro was the object of civil defense, used as a bomb shelter, and designed as a defense for a possible attack on the Soviet Union.

At a depth of 50 to 120 meters lies the second, the coded system of Metro-2 of Moscow subway, which is equipped with everything you need, from food storage to the nuclear button.

According to some sources, the total length of Metro-2 reaches over 150 kilometers.

The Museum was opened on Sportivnaya metro station on November 6, 1967. It features the most interesting models of trains and stations.

Coffee Ring

The first scheme of Moscow Metro looked like a bunch of separate lines. Listen to a myth about Joseph Stalin and the main brown line of Moscow Metro.

Zodiac Metro

According to some astrologers, each of the 12 stops of the Moscow Ring Line corresponds to a particular sign of the zodiac and divides the city into astrological sector.

Astrologers believe that being in a particular zadiac sector of Moscow for a long time, you attract certain energy and events into your life.

Paleontological finds 

Red marble walls of some of the Metro stations hide in themselves petrified inhabitants of ancient seas. Try and find some!

  • Every day each car in  Moscow metro passes  more than 600 km, which is the distance from Moscow to St. Petersburg.
  • Moscow subway system is the  5th in the intensity  of use (after the subways of Beijing, Tokyo, Seoul and Shanghai).
  • The interval in the movement of trains in rush hour is  90 seconds .

What you get:

  • + A friend in Moscow.
  • + Private & customized Moscow tour.
  • + An exciting pastime, not just boring history lessons.
  • + An authentic experience of local life.
  • + Flexibility during the walking tour: changes can be made at any time to suit individual preferences.
  • + Amazing deals for breakfast, lunch, and dinner in the very best cafes & restaurants. Discounts on weekdays (Mon-Fri).
  • + A photo session amongst spectacular Moscow scenery that can be treasured for a lifetime.
  • + Good value for souvenirs, taxis, and hotels.
  • + Expert advice on what to do, where to go, and how to make the most of your time in Moscow.

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  • Preplanned tours
  • Daytrips out of Moscow
  • Themed tours
  • Customized tours
  • St. Petersburg

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Moscow Metro 2019

swiss watch factory tours

Will it be easy to find my way in the Moscow Metro? It is a question many visitors ask themselves before hitting the streets of the Russian capital. As metro is the main means of transport in Moscow – fast, reliable and safe – having some skills in using it will help make your visit more successful and smooth. On top of this, it is the most beautiful metro in the world !

. There are over 220 stations and 15 lines in the Moscow Metro. It is open from 6 am to 1 am. Trains come very frequently: during the rush hour you won't wait for more than 90 seconds! Distances between stations are quite long – 1,5 to 2 or even 3 kilometers. Metro runs inside the city borders only. To get to the airport you will need to take an onground train - Aeroexpress.

RATES AND TICKETS

Paper ticket A fee is fixed and does not depend on how far you go. There are tickets for a number of trips: 1, 2 or 60 trips; or for a number of days: 1, 3 days or a month. Your trips are recorded on a paper ticket. Ifyou buy a ticket for several trips you can share it with your traveling partner passing it from one to the other at the turnstile.

swiss watch factory tours

On every station there is cashier and machines (you can switch it to English). Cards and cash are accepted. 1 trip - 55 RUB 2 trips - 110 RUB

Tickets for 60 trips and day passes are available only at the cashier's.

60 rides - 1900 RUB

1 day - 230 RUB 3 days - 438 RUB 30 days - 2170 RUB.

The cheapest way to travel is buying Troyka card . It is a plastic card you can top up for any amount at the machine or at the ticket office. With it every trip costs 38 RUB in the metro and 21 RUB in a bus. You can get the card in any ticket office. Be prepared to leave a deposit of 50 RUB. You can get it back returning the card to the cashier.

swiss watch factory tours

SamsungPay, ApplePay and PayPass cards.

One turnstile at every station accept PayPass and payments with phones. It has a sticker with the logos and located next to the security's cabin.

GETTING ORIENTED

At the platfrom you will see one of these signs.

It indicates the line you are at now (line 6), shows the direction train run and the final stations. Numbers below there are of those lines you can change from this line.

swiss watch factory tours

In trains, stations are announced in Russian and English. In newer trains there are also visual indication of there you are on the line.

To change lines look for these signs. This one shows the way to line 2.

swiss watch factory tours

There are also signs on the platfrom. They will help you to havigate yourself. (To the lines 3 and 5 in this case). 

swiss watch factory tours

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COMMENTS

  1. Home

    In March 2020 Swiss watch tours stopped taking bookings for watch tours whilst there is a remaining possibility to the health and well being of visitors, contractors, watch company staff and others being affected by the corona virus (covid19). We hope to resume taking bookings from the end of June but visitors should write to us first using the ...

  2. Swiss watch tours

    The visitors get an insight view into the watch factories and join workshops in the heart of the «Swiss watch making» region. With day tours, full service 5* hotel seasonal tours and bespoke tours the experienced guides will take the visitors to see where and how fine Swiss watches are made. All year service (subject to availability at the ...

  3. Visit the IWC Manufakturzentrum

    The Manufakturzentrum was inaugurated in 2018 to mark the 150 th anniversary of IWC. In this highly flexible 14,000 square meters facility, we have successfully consolidated movement parts making, movement assembly and case making. Combining traditional craftsmanship with state-of-the-art production processes and technology, we are crafting ...

  4. Public tour of the Zenith Manufacture

    What the activity involves. With over 150 years of history, the Zenith Manufacture remains at the site where it was originally opened in the heart of the Neuchâtel mountains. You'll be taken on a journey through the Zenith watch production process, discovering a world of craftsmanship, precision and passion and meeting its meticulous craftsmen.

  5. In Switzerland, Seeing Where the Watch Magic Happens

    April 3, 2022. GENEVA — Anyone who loves watches, collects watches or is simply interested in watches wants to do one thing: visit a place where watches are made and see one as it is being ...

  6. Luxury Guided Swiss Watch Tours

    Swiss Watch Tour invites you to discover the fascinating inner world of watch-making, with a private guided tour of the ateliers and manufactures of some of the world's most famous Swiss watch brands. Situated in the middle of the Swiss watch making region in Neuchatel, Swiss Watch Tours can take you to some of the most fascinating factories or ...

  7. ABOUT US

    A swiss company. The tours are a full service top end tour for discerning people who love watches. From when you book in at the hotel until you check out, all your accommodation, food and drinks are included. We aim to give you insights into Swiss watches including a talk from a local watch historian, a talk and workshop by a fully qualified ...

  8. Manufacture tour

    At the end of the tour, you'll have the opportunity to admire the most striking timepieces in the collection. An evocative 3-hour tour of the Manufacture on a Friday morning. An exclusive private tour of the Manufacture by reservation only, Monday to Thursday. An evocative 2.5-hour tour of the Manufacture on a Thursday afternoon.

  9. SWISS WATCH TOUR

    Watchmaking and clockmaking lovers, this Swiss watch tour is for you ! Create your à la carte road trip, from 1 to 4 days, to discover the best of the Swiss watch world. WATCHMAKING MUSEUMS ... WATCHMAKING FACTORY & WORKSHOP In the Swiss Jura area, the towns of La Chaux-de-Fonds and Le Locle are fully organised around the watchmaking industry ...

  10. Two Day watch tour with an afternoon's watch making course

    2020. Two Day watch tour with an afternoon's watch making course. Book now for this in depth watch tour of manufacturing and an afternoon spent learning about watch making/assembly on Day One. Starts from Neuchatel railway station or La Chaux-de-Fonds. Day two - with an early start it is better to locate to La Chaux-de-Fonds for an early ...

  11. Best Travel Experiences: Make Your Own Swiss Watch In Switzerland

    There are watch museums, watch trails, watch factory tours, watch stores and watch auctions, but the best kept travel secret in horology is Intium, a company that offers DIY watchmaking classes ...

  12. Switzerland: 6 places to find out all about watchmaking

    A watchmaking tour begins in Geneva. In addition to rue du Rhône and its luxury boutiques, this museum is a must-visit destination. In this splendid industrial building, you can discover the whole history of watchmaking through extremely rich collections and gold plate treasures. 7 rue des Vieux-Grenadiers. 1205 Geneva. 7 rue des Vieux-Grenadiers.

  13. Eight Must-Visit Watch Museums in Switzerland

    Here are my top eight: MIH - The Musée international d'Horlogerie in La ChaMusée international d'Horlogerie in La Chaux-de-Fondsux-de-Fonds houses one of the world's largest and diverse collections of watches and clocks. It is open six days a week from 10 AM to 5 PM (closed on Monday) and offers the perfect start to your Swiss watch ...

  14. A Traveler's Guide Through 7 Swiss Watch Museums

    Every year for the past several years, I've had the privilege of visiting Basel, Switzerland during the BaselWorld watch show. Walking the halls, eating the sausages outside under the giant dome amongst thousands of sharply dressed people, drinking cocktails that cost 27CHF a piece, and just basking in the luxury and prestige of it all. This year all of that was cancelled, and for reasons ...

  15. Can you Visit the Rolex Factory in Switzerland?

    A factory tour is one of the best ways to get more insight into a company, its production process, and how it works to create such popular products. Many Swiss watch brands offer curious enthusiasts and customers factory tours. This includes brands such as Girard-Perregaux, Parmigiani, IWC, Zenith, Frederique Constant, and many more. But the ...

  16. Moscow metro tour

    Moscow Metro. The Moscow Metro Tour is included in most guided tours' itineraries. Opened in 1935, under Stalin's regime, the metro was not only meant to solve transport problems, but also was hailed as "a people's palace". Every station you will see during your Moscow metro tour looks like a palace room. There are bright paintings ...

  17. Moscow Metro Tour with Friendly Local Guides

    Moscow Metro private tours. 2-hour tour $87: 10 Must-See Moscow Metro stations with hotel pick-up and drop-off. 3-hour tour $137: 20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off. Metro pass is included in the price of both tours.

  18. Moscow Metro 2019

    Customized tours; St. Petersburg; SMS: +7 (906) 077-08-68 [email protected]. Moscow Metro 2019. Will it be easy to find my way in the Moscow Metro? It is a question many visitors ask themselves before hitting the streets of the Russian capital. As metro is the main means of transport in Moscow - fast, reliable and safe - having some ...

  19. Private Moscow Metro Half Day Tour 2022

    The Moscow Metro is one of the oldest in the world, as well as one of the most beautiful. As a visitor, it can be tricky to know which stations are must-sees, but this guided tour ensures that you see the best. Also, because it's a private tour, you don't need to feel self-conscious of being in a large tour group getting in commuters' way.