adblock ios safari extension

The best ad blockers in 2024

Say goodbye to intrusive online advertising with the best ad blockers

Best in-browser ad blockers

Best ad-blocking apps, best ad-blocking mobile apps, other privacy-focused extensions and apps.

The best ad blockers are crucial to survive on the modern internet. Not matter where you go, you're at risk of being harassed by pop-ups, tracker cookies, malvertising and countless other digital nasties that seem hell-bent on ruining your online experience. Even if all your browsing is above board, you're still at risk.

Thankfully there's no shortage of apps and browser extensions that can block ads and keep you safer when you're online. Combined with the best antivirus software and the best VPNs , a good ad-blocker gives you a perfect arsenal of tools to offer as much protection as possible. Even the FBI recommends using an ad-blocker for protection.

The only thing you need to figure out is which ad-blocker is right for you. There are so many to choose from, and whether you are willing to live with the downsides. Most free sites rely on advertising revenue to survive, including Tom's Guide. But if you're happy with the trade-off, we've got a thorough list of the best ad blockers and privacy tools — with options for every browser and platform.

The best ad blockers you can get today

1. adblock plus (chrome, edge, firefox, opera, safari, android, ios).

AdBlock Plus (ABP) is among the most popular ad blockers, with extensions available for Firefox, Chrome, Safari, Edge and Opera. ABP features a quick setup, loading preset filter lists that allow users to quickly block most ads, as well as the option to filter malware and social media buttons. 

Savvy users can chose additional block lists as well as set custom filters or whitelist their favorite sites to keep their ad revenue in the black. AdBlock Plus allows what it calls "non-intrusive advertising" through filters; that may irk some users, though this feature can be disabled in settings. 

On Android, the AdBlock Browser provides a Firefox-based browser that blocks incoming advertising, while on iOS, the AdBlock Plus app integrates with the content blocker system to seamlessly block advertising on Safari with minimal setup.

Download AdBlock Plus: Firefox , Chrome , Safari , Opera , Edge

2. AdBlock (Chrome, Firefox, Safari, Edge)

AdBlock (no relation to AdBlock Plus) is the other best ad-blocking browser extension of note, available for users of Chrome, Firefox, Edge and Safari. AdBlock uses a series of filter lists to automatically block ad content coming from known ad servers and providers. Users can stick with the default block lists, subscribe to additional ones, or even create their own, as well as whitelist their favorite websites. 

As one of the most downloaded Chrome and Safari extensions, AdBlock has the trust of many users worldwide.

Download AdBlock: Chrome , Firefox , Safari , Edge

3. uBlock Origin (Chrome, Firefox)

Ublock Origin is a browser-based ad blocker that focuses on simple, efficient blocking with a low resource overhead. The extension comes loaded with a number of filter lists for known advertising and malware sources, with extra filter lists available and the option to read and create your own custom filters from hosts files.

Download Ublock Origin: Chrome , Firefox

4. Poper Blocker (Chrome)

Rather than be an all-in one blocking solution, Poper Blocker (aka Pop Up Blocker For Chrome), is designed to complement other adblockers. 

In this case, Poper Blocker focuses on blocking pop-ups, pop-unders, overlays, timed and scroll pop-ups, and other varieties that might slip past other ad-blocking extensions. Small notifications tell you when pop-ups are blocked. You also can view your blocking stats, but otherwise, you can generally just keep Poper Blocker running in the background with minimal impact alongside other adblocker extensions.

Download Poper Blocker: Chrome

5. Stands Fair AdBlocker (Chrome)

For a fast and light ad-blocking plugin, Chrome users can turn to Stands Fair AdBlocker. The extension does precisely what it promises, blocking ads and pop-ups from cluttering up your browser view while also preventing any tracking from going on. 

Stand's Fair AdBlocker gives you control over the type of ads you can block, specifying everything from autoplay video ads, YouTube ads, expanding ads and more. It can even block Facebook ads if you want.

The "Fair" part of AdBlocker comes into play by giving you the ability to allow certain types of ads or even whitelist ad-supported websites you don't want to shortchange of badly needed revenue. This is one ad blocker that doesn't take a scorched earth approach to its stated purpose.

Download Stands Fair AdBlocker: Chrome

6. Ghostery (Chrome, Firefox, Opera, Safari, Edge)

Like the other extensions on our list of the best ad blockers, Ghostery can remove ads from webpages, so you can focus on content and browse more efficiently. But the real value in Ghostery lies in its privacy protection features. You can use Ghostery to view trackers, which lets you see who's trying to collect data on you. With Ghostery, you can also stop that tracking from taking place. If you really want to safeguard your privacy, you can turn to Ghostery's Enhanced Anti Tracking to anonymize your data.

Ghostery's a free download that offers basic web protection. More advanced protection starts at $4.99 a month and the $11.99 monthly tier comes with a built-in VPN. There are also versions of Ghostery that work with Android and iOS devices.

Download Ghostery: Chrome , Firefox , Opera , Safari , Edge

7. Adblocker for YouTube (Chrome, Firefox)

YouTube has gotten more aggressive with ads, so the makers of ad-blocking extensions have followed suit. Adblocker for YouTube is a Chrome extension that promises to automatically block YouTube ads, whether we're talking about the pre-roll ad appearing before your video or any text and banner ads that appear on the video itself.

If you prefer Firefox to Chrome, there's also an AdBlocker for YouTube extension that works on that browser. Same name, different developer apparently, but the functionality of stripping out video and display ads remains. This version works on Android devices too.

Download Adblocker for YouTube: Chrome , Firefox

1. AdGuard (Windows, Mac, Android, iOS)

Uses looking for a more robust experience can try out the subscription-based AdGuard, which provides desktop and mobile options to reduce the ads you see when surfing online. 

AdGuard on Windows and Mac covers popular browsers, with highly configurable options for ads, content, and tracker blocking, as well as a parental controls module for restricting adult content. AdGuard for Android is a no-root ad-blocker that blocks advertising on apps and games, though you’ll have to install it from AdGuard’s site instead of through Google Play. AdGuard for iOS works with Safari to effectively filter ads on the default browser.

Download AdGuard: Windows , Mac , Android , iOS

2. AdLock ($33 per year)

AdLock avoids the browser-based route, instead opting to run as a separate program to be able to block not only browser-based ads, but also advertising in other programs like Skype or games. 

The app runs in the background, using filters to block ads, popups, and autoplaying videos, speeding up loading times and applying Safe Browsing features to automatically block sites that are known to be unsafe. 

For obvious reasons, the mobile version is unavailable on the Google Play Store, so you'll need to sideload the app if you want to get AdLock into your Android device. iOS users can download AdLock directly from Apple's App Store.

Download AdLock: Windows , Chrome ,  Android , Mac , iOS

3. Wipr (macOS, iOS; $1.99)

If you’re a Safari fan, Wipr may be the best ad blocker for both your Mac and iPhone. The app is available for both iOS and macOS — costing $1.99 from either Apple App Store — and it promises to work with Safari as well as apps that use Safari for displaying web pages.

You’ll find a full array of features with Wipr, which not only blocks apps and trackers, but cryptocurrency miners, EU cookie and GDPR notices and anything else that gets in your way of surfing the web. Its blocklist gets updated twice a week, and there’s little configuration; the idea is that you load Wipr and forget that it’s there while it does its job in the background.

With Wipr, pages should load faster in Safari, which will be particularly welcome if you’re surfing from an iPhone, where ads and trackers can bog down your browser’s speed.

Download Wipr: macOS , iOS

1. 1Blocker (iOS)

1Blocker was one of the first really good ad blockers on iOS when Apple opened up that functionality on iPhones and iPads; the apps has since been optimized for Safari. 

The app is designed to make browsing faster and more secure by blocking ads, popups, trackers and other online cruft. Rather than blocking content of a downloaded page, 1Blocker works with Safari's content blocker API to tell the browser what to block in advance, saving time and resources. 

1Blocker features more than 115,000 blocker rules, custom regional adblocking settings, and easy-to-use custom rules settings. The app is a free download, with premium features available as in-app purchases.

Download 1Blocker: iOS

2. Firefox Focus (Android, iOS)

Firefox Focus is another addition to Mozilla's family of browsers. This one's a privacy-oriented version of Firefox that bakes in ad-blocking and anti-tracking into a light and functional package. Firefox Focus blocks ads and speeds up browsing, while also working in privacy-friendly features like automatic history and cookie clearing. 

Users can selectively block ads, analytics, content and social trackers with easy toggles, turn on a "stealth" mode, and set a default search engine.

Our look at the best Android browsers has more on the various flavors of Firefox.

Download Firefox Focus: Android , iOS

3. AdClear (Android, iOS)

AdClear — or AdClear Plus if you're searching for the iOS version — offers the kind of mobile ad blocking in browsers that similar apps provide. But AdClear takes it one step farther by also blocking ads in apps. 

AdClear achieves this through a DNS changer feature that routes traffic through a VPN. AdClear doesn't catch everything in all apps, and in our experience, some apps ran a little slower. But this free download can put a stop to ads interrupting what you're trying to do whether in an app or a browser.

Download AdClear: Android , iOS

1. Decentraleyes (Chrome, Firefox)

Some times, blocking ads can also prevent websites fromn pulling needed resoruces and libraries from third-party sources, breaking web pages in the process. Decentraleyes tries to stop that from happening by acting as a local content delivery network emulator to serve up the files that websites need. By doing so, this extension can stop websites from sending out requests to the likes of Google Hosted Libraries.

Think of Decentraleyes as a complement to ad blockers. In fact, the extension specifically says it can work with uBlock Origin and AdBlock Plus, both of which we recommend up above.

Download Decentraleyes: Chrome , Firefox

2. Opera (Desktop, Android, iOS)

The Opera browser bakes in ad-blocking features into the browser without the need for an extra add-on, while also offering privacy-friendly tools such as an unlimited, built-in VPN service, incognito mode, fraud and malware warnings for suspicious links and pages, and more. In addition, you can further customize Opera's capabilities with a wide array of extensions. 

Mobile users need not fret, as the Android version comes with just about everything the desktop version has but built for touch-screen interfaces. On iOS, the mobile version of Opera is listed in Apple's App Store as Opera Touch. (Incidentally, we've got a guide on how you can use Opera to block ads on the iPhone .)

Download Opera: Mac or Windows , Android , iOS

3. Privacy Badger (Chrome, Firefox, Opera)

The Electronic Frontier Foundation's Privacy Badger browser extension was born from the EFF's concerns about the business models of some privacy tools and ad blockers. 

Privacy Badger functions similarly to extensions like AdBlock Plus (on which it was based), observing the various tracking tools that advertisers and other third parties might use to track your online activities and selectively blocking them from executing. Built-in learning algorithms adapt to the sites you visit and take any new tracking tools discovered into account. 

While not explicitly an ad blocker, Privacy Badger does also block some advertising, depending on how aggressively the ads track you across websites.

Download Privacy Badger: Chrome , Firefox , Opera

4. Tor Browser (Desktop, Android)

The Tor network helps anonymize your internet activity by bouncing the data you send and receive through a distributed anonymous network of routers to foil a common online surveillance technique called traffic analysis, which can reveal the sites you visit or who you're communicating with. 

The Tor Browser is an all-in-one package that includes everything you need to surf the net through the Tor network in an easy-to-install portable package. The package includes a modified version of Firefox with privacy aids such as NoScript baked in, and an automatic setup aid that makes it easy to connect to and create new Tor circuits. 

On the desktop, you can grab a version of Tor Browser for Windows, macOS or Linux. There's also a version of Tor Browser for Android, which replaces the previous OrBot + OrFox combination recommended for browsing Tor on Android.

Download Tor Browser: Desktop , Android

5. Onion Browser (iOS)

iOS users aren’t left out when it comes to browsing the Tor anonymizer network, with the Onion Browser among the more popular options on Apple’s mobile OS. 

Previously a premium app, Onion Browser has since moved to a donation model, opening up access to everyone who wants to download the app, without compromising security or features. The usual caveats apply: Browsing through Tor will slow down the web experience, and some features, like video streams and video files won’t work in order to preserve anonymity.

Download Onion Browser: iOS

How to choose the best ad blocker for you

Many of the best ad blockers are available for free, either as extensions or as standalone apps, though a few, like AdLock, charge a fee. Determine if the free services provide enough ad-blocking to meet your needs or whether a paid app delivers more for your money. You should also figure out if a browser extension will take care of your ad-blocking needs or whether you should consider switching browsers to one with more built-in privacy features.

You can narrow down your choice in ad blockers by deciding specifically what you're looking to accomplish with such an app or extension. Do you just want to stop annoying pop-up ads from appearing or do you want the full range of services, including privacy features and an end to ad-tracking? Grab the ad blocker that ticks off all the boxes on your wishlist.

Some ad blockers, such as AdBlock Plus include filters and the ability to let in non-obtrusive advertising. Others, like AdBlocker Ultimate, take a more aggressive approach. Find out which one best suits your needs and comfort level.

As we noted at the outset, there's also an ethical component to ad blockers. Do you feel comfortable keeping ad revenue out of the hands of sites you enjoy and use for free? As good as the best ad blockers are, that's still a trade-off you need to consider when deciding whether to install one as a browser extension or as a standalone app. 

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• kep55 I'm waiting for an ad blocker that will spoof the websites into thinking there is no ad blocker in place. More and more sites are incorporating code that disables the site entirely or many of the features if an adblocker is in use. Reply

kep55 said: I'm waiting for an ad blocker that will spoof the websites into thinking there is no ad blocker in place. More and more sites are incorporating code that disables the site entirely or many of the features if an adblocker is in use.

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Best ad blockers for iPhone and iPad in 2022

If you're tired of all the ads but don't want to use Reader View every time you surf the web, you can add content blockers to your iPhone or iPad, which will put them out of sight and help keep your activities private while you're online.

Ad blockers work in Safari and are only available on devices that support 64-bit architecture. In order to use an ad blocker after you've downloaded it, you'll need to enable it in Settings on your iPhone or iPad.

How to block ads on your iPhone and iPad

Here are the best ad blockers for iPhone and iPad.

• AdBlock Pro

1Blocker is really customizable. You can set different rules for blocking ads, trackers, cookies, website comments, Twitter and Facebook widgets, adult websites, and more. Plus, you can add your favorite sites to the Whitelist ( ahem , iMore) and block specific websites from access at all. You can also customize whether to block or allow cookies and page elements from specific sites.

1Blocker is free to download, but it's really more of a trial version. For a $4.99 in-app purchase, you'll be able to unlock the ability to use more than one feature at a time. If your ad-blocking needs are minimal, you'll have a great experience with the free download and just blocking ads or trackers. But if you're looking at 1Blocker, it's probably because you want the advanced features, like custom rules, a Whitelist extension for Safari, and iCloud syncing so your ad block settings are synced across all your iOS devices.

If you really want to customize your web browsing experience, and like the idea of being able to set up rules for different websites, the full, in-app purchase of 1Blocker is worth it.

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Free with in-app purchases - Download now

AdGuard blocks dozens of different types of ads to speed up your Safari browsing on iPhone and iPad. You can set up rules for specific websites and manually block ads from sites as you visit them using the Share sheet in Safari. You can also use at least two dozen preset filter lists, like EasyList, Malware Domains, and EasyPrivacy, on top of the AdGuard filters. It blocks trackers from social media sites and basically cleans up Safari so your browsing experience is smoother.

With the pro version of AdGuard for $1.99, you can add the ability to use a local DNS proxy to block ads outside of Safari in other web browsers and apps.

Get AdGuard for a clean, fast web browsing experience in Safari.

Free - Download now

If you want a simple ad blocker for iOS Safari, then you should give Wipr a try. This lightweight blocker provides hassle-free blocking just by activating it. Wipr automatically updates itself to make sure that you don't see unwanted ads. However, due to the barebones simplicity that Wipr is known for, you won't find any customizable settings or whitelist options for the sites that you want to support. And best of all, Wipr does not take money in order to let certain ads show up, unlike some other ad blockers that have caused controversy in the past.

Wipr also has an active developer who is always available for support if you have issues.

$2 with in-app purchases - Download now

AdBlock Pro for Safari

If you're serious about blocking ads and want the best feature set, then AdBlock Pro for Safari is what you need. AdBlock will improve your overall Safari experience by blocking all ads, including normal ads and banners, autoplay ads, those pesky fake "x" button ads, scrolling banners, timed popups, redirects to "xxx" sites, YouTube ads in Safari, and no more online tracking. With all of these available ad-blocking options, you will get 2x faster browsing in Safari and over 50 percent lower data usage. AdBlock Pro can even bypass those anti-adblock detectors, sync your settings between devices via iCloud, and much more.

AdBlock Pro is a beefy ad-blocker that gives you a ton of options to improve your online experience. It may have a higher price tag than you would expect, but it's well worth the cost to have a little less annoyance in your online life.

$9 - Download now

Ka-Block! is an open-sourced content blocker for iOS that works with Safari through an extension. With Ka-Block!, you're going to find a fast and curated filter list that will eliminate pretty much all of those annoying ads you'll find on the Internet. The pesky trackers are also blocked with Ka-Block!, so you don't need to worry about those.

With Ka-Block!, you're getting a fast and lightweight content blocker that costs nothing and is constantly updated.

How do you block ads?

Do you have a favorite ad blocker for iPhone and iPad? Which one do you use and why does it stand out? Let us know in the comments.

November 2019: Added Wipr, AdBlock Pro, and Ka-Block! Removed Crystal and Purify due to lack of update.

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Christine Romero-Chan was formerly a Senior Editor for iMore. She has been writing about technology, specifically Apple, for over a decade at a variety of websites. She is currently part of the Digital Trends team, and has been using Apple’s smartphone since the original iPhone back in 2007. While her main speciality is the iPhone, she also covers Apple Watch, iPad, and Mac when needed. When she isn’t writing about Apple, Christine can often be found at Disneyland in Anaheim, California, as she is a passholder and obsessed with all things Disney, especially Star Wars. Christine also enjoys coffee, food, photography, mechanical keyboards, and spending as much time with her new daughter as possible.

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• VPN & Privacy
• iPhone Adblockers

5 Best Ad blockers for iPhone and iPad

If, like me, you’re getting increasingly annoyed by pop-ups appearing on your iPhone and iPad, you’ll be glad to know there’s a simple solution. Quality ad blockers for iOS will run silently on your device, preventing chatboxes, banners, pop ads, and other annoyances from bothering you.

Apple’s app store is full of free ad blocker options for iPhones, but in my experience, these are often less robust. Our recommended ad-blocking apps will intercept websites from spying, cookies from tracking, malicious connections and can even block ads on streaming sites like YouTube – features you’ll rarely find on a free app.

To help you cut through the notice, I’ve sifted through and tested ad blockers on the App Store to find the very best. If you don’t have time to read through the rest of the article, our results are summarized below.

The Best Ad blockers for iPhone and iPad List:

• Total Adblock : My best pick for an iPhone and iPad ad-blocker. Able to stop ads from streaming sites and prevent social media trackers too. 
• Adlock : Best budget adblocker or iPhone and iPad. Comprehensive blocking abilities and plenty of scope for customization. 
• AdGuard : An open-source ad-blocker for iOS. Packed with features and has a wide range of filters to choose from. 
• 1Blocker : One of the original ad-blocking apps for iPhone. One of the first companies to make a decent ad-blocker for iPhones and iPads. Still quality.
• Wipr : An easy-to-use ad-blocker for iPhone users. It will also block cookies and trackers but is easy on the wallet. 

How we picked the best iOS ad-blocking apps

As I was testing the ad-blocking apps on the App Store, I had a very strict criteria for adblockers:

• Value for money
• Blocks ads beyond Safari
• Customization
• Additional safety

If you’re interested in knowing more about our testing methodology I cover it in more depth later in this guide.

The Best iPhone and iPad ad blockers: In-depth analysis

Here’s a list of the best adblockers for iPhone and iPad:

1. TotalAdblock

TotalAdblock is a seemingly simple app that can nevertheless deal with all types of ads, notifications and trackers.  

It removes banners, video ads and pop-ups from Safari by default, and provides custom filters to block web elements that you don’t approve of. These don’t necessarily need to be ads, but anything that you’d rather not be there while you browse.  

TotalAdblock also stops ads from appearing on sites using free-with-ad models, such as YouTube and Crunchyroll.  Cookies and trackers are removed and TotalAdblock also provides a dedicated filter for preventing social media sites from tracking you and placing “like” and “share” buttons on the sites you visit. 

The app can speed up loading times by removing cookie and privacy warnings – though you don’t necessarily want to do this for privacy warnings. Simply removing ads should sufficiently speed up the time it takes for pages to load. 

TotalAdblock can be configured to block websites and webpages known to distribute malware, or whitelist sites that you want left alone.

The basic TotalAdblock app is free, but you’ll need to pay an annual subscription to get access to the features listed above. This will also give you access to TotalAV virus protection and PC Tune-Up software too. 

TotalAdblock is compatible with iPhones running iOS 11.0 or later and iPads running iPadOS or later. 

• Total ad-blocking
• Stops social media tracking
• Enables element blocking
• Stops ads on streaming sites
• Paid plan includes TotalAV antivirus
• Annual subscription only for premium plan

BEST AD-BLOCKER:  app for iPhone and iPad. It offers comprehensive blocking of all types of advert, together with malware and virus protection.

Adlock is a powerful ad-blocker that blocks all pop-ups, auto-play ads, banners and unwanted redirects on both Safari sites and in apps. It also stops video and audio ads on streaming services such as Youtube, Twitch, and Crunchyroll – thanks to being able to evade anti-ad-blocker detection. 

Adlock works by applying a series of advertising filters based on EasyList technology (the most popular list used by ad-blockers). The developers recommend using between three and five filters, though you’re free to test and apply new filters in the app’s settings. Using the filters, you can choose what should be blocked on the web pages you visit – pop-up chat boxes, for example.

Additional features include blocking all forms of online tracking scripts and warnings about malicious websites, viruses, phishing attacks, and other forms of online scam. Adlock also enables you to whitelist particular pages or entire websites as desired.

Adlock is compatible with iPhones running iOS 12.1 or later, and iPad’s running iPadOS or later. 

• Blocks all types of ads, including video
• Bypasses ad-block walls
• Spam and scam links warnings
• Free trial period
• Not the easiest for beginners

BEST BUDGET-FRIENDLY OPTION: ad-blocker that stops unwanted ads on both websites and apps. 

AdGuard is a veteran provider in the world of ad-blocking. The open-source app removes all kinds of ads in Safari, including banners, pop-ups and video ads. You can whitelist your favorite websites or use a manual blocking tool to hide any elements on a page.

There are a selection of filters aimed directly at stopping trackers and web analytics – with around 50 to choose from in total. AdGuard also enables protection against malicious or fraudulent websites. 

The user-rules module lets you create your own rules — anything from simple allow-listing of a website to something more sophisticated.

AdGuard is ostensibly free, though you’ll need to pay a subscription to access many of the features mentioned above. Prices are based on either a year’s subscription, or a lifetime’s subscription. 

All plans come with a 60-day money-back guarantee. Alternatively, you can try AdGuard for free with a 14-day trial. AdGuard is compatible with iPhones running iOS 11.2 or later, and iPads running iPadOS 11.2 or later. 

• Removes all types of ad 
• Supports manual blocking
• Plenty of filters to choose from
• Sixty-day money-back guarantee
• The app can sometimes freeze up
• No monthly subscription option

HIGHLY ADAPTABLE:  with features and provides a robust ad-blocking service for iPhones and iPads.  

4. 1Blocker

1Blocker is a powerful, independently built-and-maintained app specifically designed for the iOS operating system. As it’s a web extension, it won’t block anything outside of the Safari browser.

When you launch the app, it tells Safari what should be blocked in advance, rather than blocking filtered elements of the already-downloaded page. This improves display speeds and preserves battery life. 

Blocking ads, cookies, comments and the like is as simple as checking the right boxes. Frequent rule updates ensure that your choices stay blocked. 

There are two versions of 1Blocker, with the free option offering less functionality. The paid-for version provides system-wide firewall protection from in-app trackers, a whitelist extension, and the option to sync your settings across all iOS devices. 

It also allows you to tailor the app using custom rules. These rules are divided into several categories, including: allow list, block sites, block cookies, hide elements, and make site https-only. The website has all the information you need to get started with creating custom rules. 

The app is compatible with iPhones running iOS 14.2 or later, and iPads running iPadOS 14.2 or later. New customers signing up to the free version can take advantage of a two-week free trial of the app’s premium features. 

• Create custom rules
• Whitelist extension available
• Two-week free trial
• Only works within Safari
• Could confuse some users

PROVEN TRACK RECORD:  for iPhones and iPads, with plenty of scope for customization and a low subscription fee. 

Wipr is a straightforward and effective ad-blocker for Safari that can be set up in seconds. It blocks all ads, trackers , cryptocurrency miners, EU cookies and GDPR notices on web pages opened in Safari. That said, Wipr specifically states that it is not a security tool, so won’t block malicious, scam or phishing sites. 

Wipr can block ads on some apps, but only those that display websites using the Safari View Controller. This is essentially a screen managed by Safari that apps can use without needing to open the actual Safari browser. Apps like Tweetbot and some other social networking sites use it for all web links. 

If you find that opening sites such as YouTube still results in ads, you can try using the Wipr Extra extension. This provides blocking on a few sites where the Content Blocker API isn’t enough. Wipr Extra isn’t enabled by default as it requires full website access, which raises some privacy issues. If you do want to try it, you’ll need to be running at least iOS 15.

Wipr’s block-list is updated twice a week, which ensures few ads slip past it. You don’t need to do anything – the app will check for updates for you. Indeed, this is the beauty of Wipr on the whole – you don’t need to do anything beyond activating it. While this is great for some, it could be frustrating for those who prefer a little more control. 

The app is compatible with iPhones running iOS 12.0 or later, and iPads running iPadOS 12.0 or later. 

• No acceptable ads
• No custom rules
• No whitelist options

GREAT FOR BEGINNERS:  that’s simple to install and offers impressive blocking ability. 

Methodology: How we chose the 5 best ad-block apps for iPhone and iPad

Being able to block ads is all well and good, but it’s something many people have come to expect from free apps. So what might we expect from a paid-for ad-blocker? We considered the following areas:

• No acceptable ads: The whole point of an ad-blocker is to reduce your exposure to adverts. We don’t like those which allow paid adverts across their threshold. However, some do permit search ads, which are deemed helpful to the user. For example, contextual ads if you’re trying to buy something via a search engine. These types of advert are different to acceptable ads in that the ad-blocker isn’t receiving money for them.
• Value for money: There are plenty of free ad-blockers out there, so we ask that paid-for versions can prove their worth. If they charge too much for a so-so service, then we don’t include them.
• Blocks ads beyond Safari: Ad-blockers that can stop ads beyond just those displayed within Safari are preferred. Ideally, they should prevent ads in apps using free-with-ad models too, such as YouTube , Tubi, and Crunchyroll .
• Customization: We like ad-blockers that allow for the creation of custom rules, and also those that let us add sites to a whitelist.
• Additional safety: A good ad-blocker offers additional features, such as protection against malicious websites, viruses, and phishing attacks . 

Can I use a free ad-block for iPhone and iPad?

If you’ve already spent some time looking for an app to block ads, it’s likely you’ve already come across a number of free options. There are some free ad-block apps that do the job to a basic level. However, I found them to be not as robust as their paid counterparts. They were often employing less stringent blocking rules and came with a lot less customization.

If you come across one that seems to be providing a premium-level service without charging, it’s likely they will be generating an income through other means. Namely your data, or by gatekeeping your ad viewing experience. By limiting the ads you do see to only their “acceptable ads”, they can generate money from advertisers directly. But, this defeats the whole purpose of an ad blocker.

How to enable content blockers on iPhone and iPad

• Download your chosen ad blocker to your iPhone.
• Launch the Settings app.
• Scroll down and tap Safari .
• Under General , tap Content Blockers .
• Activate your chosen content blocker by toggling the switch next to it to the green ON position.

Will these ad blockers work on streaming sites?

Yes, but blocking ads on streaming sites like YouTube is a little more complex. However, some of my recommended ad-blocking apps are up to the task. When testing I had the most success with Total Adblock extension for the Chrome browser.

It does require some setup, but we provide a step-by-step guide in our how to block ads on YouTube guide, so head over there for more information.

FAQs: Best ad-block for iPhone and iPad

Does apple allow ad-blockers.

Yes – Apple first announced that ad blockers would begin working on iPhones in 2015. Developers were quick to react, with the result that the App store now has hundreds to choose from. If you haven’t yet decided on a third-party ad-blocker to use, you can make a start by stopping pop-ups using the iOS built-in pop-up-blocker. Follow these instructions:

• Under General , toggling the switch next to Block Pop-ups to the green ON position.

What are ad-blocking filters?

Ad-blocking sites make frequent reference to filters , which are how ad blockers are told to recognise exactly what an advert – or other element to be blocked – looks like. Filtering rules help them to do this. 

A filtering rule is a line of code that can block an element on a website, or prevent ads from loading. Similar rules are combined into a group called a filter. Example filters include those that remove analytics tags, or one that blocks ads in a particular language. 

Do ad-blockers slow websites down?

No – in fact, they almost always speed things up. Adverts fund a great deal of the content we see online. Research suggests that the code used to generate ads – and also to gather analytical data – is responsible for between 50% and 60% of the total loading time of a page.

A decent ad-blocker – such as TotalAdblock – removes all the offending elements that your computer would otherwise waste time downloading. This includes web banners, pictures, pop-up windows and – worst of all – autoplay audio and video ads. This makes pages easier to read, as well as reducing the amount of bandwidth needed to access them. 

Ad-blockers have the additional benefit of improving online privacy by removing the number of cookies and stopping other behavioral tracking code from running. They can also protect you from malicious content, and will ultimately provide a better user experience overall. 

Do iPhones and iPads have a built-in ad-blocker?

Technically yes, IOS devices come with a built-in ad-blocker. So you might be wondering why you would invest in another. The truth is that these built-in solutions do the bare minimum. They might prevent some pop-ups and banners, but some fall through the cracks. There is also a lot less flexibility with the IOS ad-blocker, as you can’t set specific filters and exceptions like you can on a premium product. This is why we still recommend considering external software to protect your IOS device from ads.

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Roundup - best VPNs for iPhone Adblocker

Privacy alert: websites you visit can find out who you are.

The following information is available to any site you visit:

Your IP Address:

Your Location:

Your Internet Provider:

This information can be used to target ads and monitor your internet usage.

Using a VPN will hide these details and protect your privacy.

We recommend using NordVPN - #1 of 72 VPNs in our tests. It offers outstanding privacy features and is currently available at a discounted rate.

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How to Block Ads in Safari on the iPhone

There are some built-in tools, but you'll likely need a content blocker plug-in

• Ithaca College

In This Article

Jump to a Section

• Block Ads on iPhone
• Install Content Blocking Apps
• Choose an Ad-Blocking Plug-In
• Block Pop-Ups

Why You Should Block Ads

• Why You Shouldn't Block Ads

What to Know

• Download and set up an ad blocker app. Then, on iPhone: Settings > Safari > Content Blockers ( on ).
• Suggested ad blockers: 1Blocker, Crystal Adblock, Norton Ad Blocker, Purify.
• Natively block Safari pop-ups on iPhone: Settings > Safari > Block Pop-ups ( on ).

This article explains how to use content blockers to block ads in Safari on iPhones with iOS 9 or higher.

Your phone must have iOS 9 or higher to use content blockers. Update the iPhone OS to ensure it has the most up-to-date version with current security patches.

How to Block Ads on iPhone With Safari

Using an ad blocker for your iPhone means your browser won't download ads. This usually means faster page loads, a longer-lasting battery, and less wireless data usage. If you don't want to see pop-up ads, there is a way to block these ads. Here's how to do so using the Safari web browser for iPhone.

Content blockers are apps that add new features that your default web browser doesn't have. These are like third-party keyboards —separate apps that work inside other apps that support them. This means that to block ads, you need to install at least one of these apps.

Most iPhone content blockers work the same way. When you go to a website, the app checks a list of ad services and servers. If it finds these on the site you're visiting, the app blocks the website from loading those ads on the page. Some apps take a comprehensive approach by blocking the ads and tracking the cookies used by advertisers based on those cookies' URLs .

How to Install Content Blocking Apps

To block ads with Safari content blocker apps, install the app, and then enable it from the iPhone Settings app.

Go to the App Store and download a content-blocking app to your iPhone. The example here is Norton Ad Blocker, but all ad-blocking apps work similarly. See the list below for other suggested apps.

Open the ad blocker app and follow the instructions to set it up. Every app is different, but each offers instructions to turn on the ad-blocking abilities.

On the iPhone home screen, open the Settings app.

Select Safari > Content Blockers .

Move the toggle switch next to the ad-blocker app you installed to On (green).

Choose an Ad-Blocking Plug-In for Safari

There is a sizable market for ad-blocking Safari plug-ins. The following options can get you started:

• 1Blocker : Free, with in-app purchases. In addition to more than 50,000 built-in blocker rules, this app supports custom rules to block sites and cookies and to hide other elements.
• Crystal Adblock : At $0.99, the developer claims that this ad blocker loads pages four times faster and uses 50 percent less data. This app also lets you opt to view ads on some sites to support those sites.
• Norton Ad Blocker : This free ad-blocking app from the company behind the popular and long-running antivirus software also lets you add exceptions.
• Purify : Grab this content blocker for $1.99 to block ads and tracking software. It includes a list (typically called a whitelist) to allow you to see ads on some sites if you like. According to the developer, after blocking Safari ads with this app, you can expect a fourfold increase in page load speeds and your web browsing data usage to be cut in half.

How to Block Pop-Ups on the iPhone Using Built-In Tools

Ad-blocking apps can block all kinds of ads and trackers used by advertisers. If you only want to block intrusive pop-ups, you don't need to download an app because pop-up blocking is a built-in feature in Safari. Here's what you need to do:

On the iPhone home screen, select Settings > Safari .

Toggle the Block Pop-ups switch to On (green), if it isn't already.

You can enable the Safari pop-up blocker on your computer, too.

The main benefit of blocking ads is that you don't see advertising. However, there are other key benefits to using these anti-advertisement apps:

• Websites load faster : Ads are extra elements on the page that have to load, and ads often stream video or play animations. It takes time for the page to fully download and often causes other things like non-ad images and videos to take longer to display.
• You'll be more secure : Many ads are vectors for malware. Infected ads hit a network, even a legitimate one, to disrupt your device.
• You use less data : When you no longer see ads, you won't use your monthly data allowances to load ads. Some ad-blocking apps claim to save you lots of data. While their numbers may be inflated, you'll reduce your data usage to some degree because ad images and videos don't download to your phone.
• A longer-lasting battery : Downloading ads, just like downloading anything in Safari, requires energy. One way to have a longer-lasting battery is to stop downloading so much data, which is what happens when you use an ad blocker.

Why You Shouldn't Block Ads

One downside you might encounter when you block ads on your iPhone is that some websites don't load properly. Some sites detect whether their ads load, and if ads don't load, you can't use the site until you unblock their ads.

Almost every site on the internet makes the majority of its money by showing advertising to its readers. If the ads are blocked, the site doesn't get paid. The money made from advertising pays writers and editors, funds server and bandwidth costs, buys equipment, pays for photography and travel, and more. Without that income, it's possible that a site you visit every day could go out of business. Consider supporting your favorite sites by whitelisting them, so ads on those sites still display.

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Four iOS Safari Extensions to Make the Web Less Annoying

Constant pop-ups, annoying forms, and frustrating website behaviors can make browsing and using the web an unpleasant experience. Thankfully on iOS, iPadOS, and macOS, several Safari extensions help turn the experience around.

No More Cookies

Super Agent for Safari is an extension that automatically fills out the cookies consent form on each website you visit, meaning you'll no longer see those annoying pop-ups. The Super Agent for Safari app lets you customize how you would like websites to use cookies.

Users can choose whether they want to accept or reject advertising, functional, performance, and other cookies. The settings are applied universally to all websites.

Super Agent for Safari is free with no in-app subscription and can be found in the App Store .

'Open in App?' No Thanks.

Banish, a relatively new Safari extension on the ‌App Store‌ gets rid of such website notifications . Banish is a one-time purchase of $2 with no in-app subscription and can be found in the App Store .

StopTheMadness, Literally

• Bypassing Google's AMP webpages
• Protects the ability to copy, cut, and paste on websites
• Gets rid of link trackers and clickjacking in Google search results, and others
• Stop autoplaying videos
• Stop all audio and video on websites

StopTheMadness is a one-time purchase of $7.99 with no in-app subscription and can be found in the App Store .

Dark Mode For All

Noir is a Safari extension that automatically turns a website into dark mode, even if it doesn’t support it. Noir only kicks in if the website doesn’t have a native dark mode theme built-in. This can be especially helpful when your phone is in dark mode, but a website isn’t and you’re suddenly blinded by a bright white webpage.

Noir is a $2.99 purchase with no in-app subscription and can be found in the App Store .

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How To Add Adblock To Safari On IPhone

• Software & Applications
• Browsers & Extensions

Introduction

Are you tired of intrusive ads popping up while you browse the web on your iPhone's Safari browser? If so, you're not alone. The good news is that you can enhance your browsing experience by adding an ad blocker to Safari on your iPhone. With the right ad-blocking extension, you can bid farewell to those pesky ads and enjoy a cleaner, more streamlined browsing experience.

In this guide, we'll walk you through the process of adding an ad blocker to Safari on your iPhone. By following these simple steps, you'll be able to take control of your online experience and say goodbye to unwanted advertisements. Whether you're concerned about privacy, annoyed by disruptive ads, or simply seeking a smoother browsing experience, adding an ad blocker to Safari can make a world of difference.

So, if you're ready to reclaim your browsing experience and bid farewell to intrusive ads, let's dive into the step-by-step process of adding an ad blocker to Safari on your iPhone. With just a few simple steps, you can customize your browsing experience and enjoy a cleaner, more enjoyable time spent online. Let's get started!

Step 1: Download Adblock for Safari

To begin the process of enhancing your browsing experience on Safari, the first step is to download an ad-blocking extension. Fortunately, adding an ad blocker to Safari on your iPhone is a straightforward process. Here's how you can do it:

Open the App Store on your iPhone and tap on the "Search" tab located at the bottom of the screen.

In the search bar, type "Adblock for Safari" and press the "Search" button. This will display a list of ad-blocking extensions available for Safari.

Look for a reputable ad-blocking extension such as "Adblock Plus" or "AdGuard" and tap on the "Get" button next to the extension's name. This will initiate the download and installation process.

Once the ad-blocking extension is successfully downloaded and installed, you can proceed to the next step of enabling it in Safari's settings.

By following these simple steps, you can easily download and install an ad-blocking extension for Safari on your iPhone. With a variety of ad-blocking options available on the App Store, you can choose the extension that best suits your preferences and browsing habits. Once the ad-blocking extension is successfully installed, you'll be one step closer to enjoying a cleaner and more streamlined browsing experience on Safari.

Adding an ad blocker to Safari on your iPhone is a proactive step towards taking control of your online experience. With the right ad-blocking extension, you can bid farewell to intrusive ads and enjoy a more pleasant and distraction-free browsing experience. Now that you've successfully downloaded an ad-blocking extension for Safari, it's time to move on to the next step of enabling it in Safari's settings. Let's continue the process and customize your ad-blocking experience to suit your preferences.

Step 2: Enable Adblock in Safari Settings

Now that you've successfully downloaded an ad-blocking extension for Safari on your iPhone, it's time to enable it in Safari's settings. By following these simple steps, you can activate the ad blocker and enjoy a cleaner, ad-free browsing experience on your iPhone.

Open the "Settings" app on your iPhone and scroll down to find "Safari" in the list of installed apps.

Tap on "Safari" to access its settings.

Scroll down to find the "Content Blockers" option and tap on it. This will display a list of installed ad-blocking extensions on your iPhone.

Enable the toggle switch next to the ad-blocking extension you downloaded in the previous step. This will activate the ad blocker for Safari.

Once the ad-blocking extension is enabled, you can close the Settings app and open Safari to experience ad-free browsing.

Enabling the ad blocker in Safari's settings is a crucial step towards customizing your browsing experience and eliminating unwanted ads. By following these simple steps, you can seamlessly integrate the ad-blocking extension into Safari and enjoy a cleaner, more streamlined browsing experience on your iPhone.

With the ad blocker enabled, you can bid farewell to intrusive ads and enjoy a more pleasant and distraction-free browsing experience. Whether you're concerned about privacy, annoyed by disruptive ads, or simply seeking a smoother browsing experience, enabling the ad blocker in Safari's settings puts you in control of your online experience.

Now that you've successfully enabled the ad blocker in Safari's settings, you're one step closer to enjoying a cleaner and more enjoyable time spent online. With the ad blocker activated, you can browse the web on Safari without the interruptions of unwanted ads, allowing you to focus on the content that matters to you.

Next, let's move on to the final step of customizing the ad-blocking settings to suit your preferences and browsing habits. By fine-tuning the ad-blocking extension, you can further enhance your browsing experience and ensure that it aligns with your individual preferences. Let's proceed to the next step and customize the ad-blocking settings to maximize the benefits of ad-free browsing on Safari.

Step 3: Customize Adblock Settings

Customizing the ad-blocking settings allows you to tailor your browsing experience to align with your individual preferences and browsing habits. By fine-tuning the ad-blocking extension, you can maximize the benefits of ad-free browsing on Safari and ensure a seamless and personalized online experience.

Here's how you can customize the ad-blocking settings to suit your preferences:

Access Adblock Settings : After enabling the ad blocker in Safari's settings, open the Safari browser on your iPhone. Tap on the "AA" icon located in the address bar to access the ad-blocking settings for the installed extension.

Custom Filter Lists : Within the ad-blocking settings, you'll find options to customize filter lists. These lists determine which types of ads and content are blocked while you browse. You can choose from default filter lists or add custom filters based on your specific preferences.

Whitelisting : In some cases, you may want to allow ads on certain websites to support content creators or access specific features. The ad-blocking extension allows you to whitelist websites, ensuring that ads are displayed when visiting those sites while still blocking ads on other webpages.

Advanced Settings : Depending on the ad-blocking extension you've installed, there may be advanced settings available for further customization. These settings can include options to block specific ad formats, disable tracking scripts, or customize the level of ad blocking based on your preferences.

Update Filter Lists : It's important to regularly update the filter lists to ensure that the ad-blocking extension is equipped to handle the latest ad formats and tracking methods. Most ad-blocking extensions provide an option to automatically update filter lists, keeping your browsing experience optimized for ad-free content.

By customizing the ad-blocking settings, you can take full control of your browsing experience on Safari. Whether you prefer a comprehensive ad-blocking approach or selective filtering based on your browsing habits, the customization options empower you to tailor the ad-blocking extension to suit your needs.

With the ad-blocking settings personalized to your preferences, you can enjoy a seamless and ad-free browsing experience on Safari, allowing you to focus on the content that matters to you without the interruptions of unwanted ads.

Customizing the ad-blocking settings is a valuable step towards optimizing your online experience and ensuring that your browsing habits are aligned with your preferences. By leveraging the customization options available within the ad-blocking extension, you can create a tailored and enjoyable browsing environment on Safari.

Now that you've customized the ad-blocking settings to suit your preferences, you're ready to embrace a cleaner, more personalized, and ad-free browsing experience on Safari. With the ad-blocking extension fine-tuned to your preferences, you can navigate the web with ease, free from the distractions of intrusive ads.

Congratulations! By following the simple steps outlined in this guide, you've successfully added an ad blocker to Safari on your iPhone, empowering yourself to take control of your browsing experience. With the ad-blocking extension seamlessly integrated into Safari, you can now enjoy a cleaner, more streamlined, and ad-free browsing experience.

By downloading a reputable ad-blocking extension from the App Store and enabling it in Safari's settings, you've taken proactive steps to eliminate intrusive ads and enhance your online privacy. The ability to customize the ad-blocking settings further empowers you to tailor your browsing experience to align with your individual preferences and habits.

With the ad blocker activated, you can bid farewell to disruptive ads that often detract from your browsing experience. Whether you're concerned about privacy, annoyed by intrusive ads, or simply seeking a smoother browsing experience, adding an ad blocker to Safari on your iPhone puts you in control of your online journey.

The benefits of ad-free browsing extend beyond the absence of intrusive ads. By eliminating distractions, you can focus on the content that matters to you, whether it's staying informed, researching topics of interest, or simply enjoying online entertainment without interruptions.

Furthermore, the customization options available within the ad-blocking extension allow you to fine-tune your ad-blocking preferences, ensuring that your browsing experience is tailored to your specific needs. Whether you prefer comprehensive ad blocking or selective filtering, the ability to customize filter lists and whitelist specific websites empowers you to create a personalized and enjoyable browsing environment.

As you navigate the web on Safari with your newly added ad blocker, you can experience a seamless and ad-free browsing experience, allowing you to make the most of your time online. With unwanted ads out of the picture, you can browse with ease, knowing that your online experience is optimized for privacy, efficiency, and enjoyment.

In conclusion, by adding an ad blocker to Safari on your iPhone and customizing its settings, you've taken a proactive step towards reclaiming your browsing experience. Enjoy the benefits of a cleaner, more personalized, and ad-free browsing experience on Safari, and make the most of your time spent online.

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AdBlock for Safari

Block annoying ads, including pop-ups, autoplay video ads, and advertisements on facebook, youtube, and across the web., adblock user reviews.

This is a must have for everyone. Browsing isn’t the same without it.

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The best. First app I install on any new computer.

This app is a godsend. The reduction in webpage loading times and processor demand is amazing!

A modern ad blocker for Safari

We created AdBlock for Safari as a powerful Mac ad blocker. It blocks ads on millions of websites immediately and it will speed up page load times and make browsing the web fun again.

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AdBlock for iOS is one of the first and most effective iOS ad blockers that can be run on any modern iPhone, iPad or iPod Touch. AdBlock has been available in App Store since 2014, is used by millions of users worldwide and is one of the most popular utility apps on multiple markets. Technically, the app has two main features: a Safari Content Blocker, which lets you block ads in Safari. And the AdBlock Service VPN component, that lets you point different domain names to a desired IP address. Keep in mind that redirecting domains to IPv4 0.0.0.0 and IPv6 ::0 will make them inaccessible.

AdBlock for iOS app runs the AdBlock Service (a VPN extension) that resolves DNS queries locally – right on your iOS device. Every time an app tries to communicate with one of the domains from your list, the local DNS service will resolve the domain with a specific IP. Please remember: if the IP provided is invalid (ie. 0.0.0.0) or points to an incorrect network location (ie. 127.0.0.1), the content served from that domain will be blocked.

Yes, but there's more! Apart from being a Safari Content Blocker, AdBlock can also run a DNS Proxy service, that can resolve domain names locally to desired IP addresses.

• 1. Download the app from the App Store and open it.
• 2. Go through the onboarding process, make sure Safari Content Blocker is enabled and EasyList is imported in the process
• 3. Flip the main switch on the main screen. When prompted, install the VPN profile.
• 4. Choose to “Import DNS rules” from the main screen or select that option from Settings.
• 5. Optionally change the desired URL to a HOSTS file (you can find useful domain lists online) and tap Done (remember that importing into "0.0.0.0" will block communication with the domains from the imported list)

AdBlock uses iOS VPN extension to run the DNS service in the background. The VPN icon is necessary for the DNS service to operate.

AdBlock for iOS DOES NOT affect the security of your connection in any way. It DOES NOT connect you to a VPN server and we DO NOT proxy any of your traffic. Everything happens right on your iOS device - the DNS queries are being resolved directly by your preferred DNS service provider (ie. Google / Cloudflare or your ISP). Please consult our Privacy Policy for more details on what data we collect.

Yes. Once AdBlock's VPN profile is installed it redirects domain names while you use your iOS on Wi-Fi or any type of cellular connection (2G: GPRS / EDGE, 3G: HSDPA, HSPA+, 4G: LTE networks). There is no need to set it up separately for every network. Once you enable AdBlock it just works.

• 1. Open AdBlock for iOS app and slide down the green slider on the main screen. If the interface turns red - AdBlock is disabled.
• 2. Toggle the small DNS Proxy switch on the main screen or using the widget. This will pause the DNS proxy and all DNS rules stored in it. The DNS Log feature will continue to operate.
• 3. Go to Settings app -> General -> VPN -> AdBlock Service and turn off the switch next to "Connect On Demand".

Yes. AdBlock for iOS works in a similar way to how the /etc/hosts file (for *nix systems) or C:\Windows\system32\DRIVERS\ETC\HOSTS (for Windows) works. You can add your own entries: - manually, by typing in specific domains, - by browsing the DNS Log view - there you can see specific DNS requests triggered by your device and decide if you wish to add some of the resolved domains to your DNS Proxy rulebook, - automatically, by importing one of many publicly available domain lists. All domain names you add in your AdBlock Settings will be resolved to a desired IP address.

Your DNS Proxy domain list is organised in IPs, that can embed groups of domains. Each group can contain multiple domains and subgroups. This will allow you to organise your rules in a tree-like structure for easier control. You can selectively toggle each group, subgroup or domain, so you don't have to disable AdBlock entirely. All domains in a given IP will always point to that IP.

• The Inventory

Apple’s Safari Browser May Let You Erase Ads Completely With New AI Makeover

Safari could look more like arc browser on ios 18 and macos 15 with new ai summaries handled on-device..

Microsoft Edge and Google Chrome are already being drowned in new AI features, so we suppose it was inevitable that Apple would also try to shove some AI activities into its default browser. With Apple reportedly jumping on the AI hype train for iOS 18 (though getting on at the caboose end rather than the passenger car) the company at the end of 1 Infinite Loop may try to shove AI summaries and browser assistants into Safari in a move that’s reminiscent of the existing Arc Browser . Unlike the competition, this time Apple could be powering it all from the device itself, rather than the cloud.

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More interestingly, the browser could let you highlight and erase whole sections of web pages. Tired of the banner ads on top of Gizmodo’s site? If the rumors are true, Safari might have the ability to mask that. It all comes from a report from Apple Insider based on the latest builds of Safari 18 . The controls hidden in the latest test models of the browser seem to indicate Safari would paper over sections of a site you don’t want to see. Better yet, it would remember your selections and re-erase the same parts of the page if you come back to it later. You would have the option of reverting the page to its original state.

That feature is akin to apps like 1Blocker on Safari with iPhone or uBlock Origin on other browsers, two apps that allow you to apply cosmetic filters on offending ads. 1Blocker in particular tells Safari what parts of the page to open, which also may help increase the speed at which the page loads.

Of course, advertisers and online publishers would not be happy about any built-in ad-blocking features. The click-centric publishing model is already flailing with the greater push for AI in Google Search .

But this is still extremely early, and code found inside Safari 18 does not necessarily point to how Apple plans to roll out these features, if at all. But AI upgrades to Safari feel inevitable. The so-called “Intelligent Search” would use a large language model to find key phrases and words in an article as the basis for its summary. AI summaries are already available in Edge through the Copilot feature, and Chrome’s Gemini-powered assistant can perform a similar task.

AI features may be Apple’s best bet if it wants to take a hammer to Google’s search and ad monopoly. That’s what Microsoft has been doing with its Edge browser and Bing search, but so far Google Search and Chrome remain dominant in their categories. Apple is also going all-in on AI with its upcoming releases. The M4 chip , expected to debut along with the new OLED iPad Pro , will reportedly have a better neural processor than its previous M-series CPUs. Similarly, the next iPhone 16 is said to have a bunch of AI capabilities with the promise of running some of these language models or art generators on-device.

We’ll likely hear more about this when WWDC rolls around on June 10 .

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Adblock Plus for Safari ABP 4+

Block bad, disruptive ads.

• 4.4 • 4.5K Ratings

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The easy way to block ads on your Mac. Annoying ads like pop-ups, video ads, banners and ads disguised as content are things of the past thanks to Adblock Plus (ABP)! Safari users enjoy a peaceful and delightful web experience when using Adblock Plus, the world’s number 1 ad blocker. No disruptive ads. No tracking. No nasty viruses. REPUTABLE Adblock Plus has been the most downloaded, free ad blocker on the market since 2006. Its unique Acceptable Ads feature, turned on by default, shows occasional ads that aren’t disruptive in order to help support great content creators. You can choose to block these ads by simply turning off the Acceptable Ads feature in the ABP settings. SAFE AND PRIVATE Browse more safely and securely. CONSCIOUS BROWSING Ads can cause pages to load slower, thus eating up your data plan and consuming your battery. By using Adblock Plus for Safari you: - Save data - Save battery life Download Adblock Plus for Safari on macOS - it’s FREE! By downloading and installing the application, you agree to our Terms of Use. https://adblockplus.org/terms ------ About the people behind Adblock Plus for Safari on macOS We are a globally distributed, yet tight-knit group of developers, designers, writers, researchers, and testers. By supporting a fair and profitable Internet, we remain optimistic about the future of the web. Our mission is to create a sustainable product that makes your everyday life a little easier. ------ Enjoying the app? Please leave us a 5-star review! Facebook: https://www.facebook.com/adblockplus Twitter: https://twitter.com/adblockplus YouTube: https://www.youtube.com/user/AdblockPlusOfficial Instagram: https://www.instagram.com/adblockplus

Version 2.2.14

We've listened to your feedback and the team has been spending a lot of time on optimising our filter lists to bring you the best content blocking experience possible! **Please open ABP after updating so that the new filter lists are immediately synced!** Questions or feedback? Send us a message at [email protected]. Like the app? Write a review :)

Ratings and Reviews

4.5K Ratings

Good / Neccesary Safari Extension

I primarily use Firefox on my MacBook Pro laptop - however, there are times for which an application will either open Safari or I need to use it, so it's good that this extension exists for Safari and I am glad at how frequently it is updated, but ABP alone isn't enough to get me to use Safari full time when I cannot add other things that ABP is apparently not able to add to a Safari extension; however, recommended.

it only worked a while

It seems the spam club now has a way around adblock. The addvertisers now can recogize ad block is installed and deny access th their content. Before, I did not mind a "few" ads, and I sometimes visited some advertiser's sites. Now, it seems the sites I am interested in want to sell me membership to their sites for a price more than I am paying an internet supplier. If I subscribed to the sites I am in terested in my total subscription cost is more money than I take in, leaving nothing for food. Where quanties of poor ads used to slow down my computer to a crawll, now I can not see anything. My rerason to try adblock was that I was spendingmuch more time waiting for ads to load and then dismissing them, than I was in reading content.

Ads no more

I am astounded because I have tried several other ad blocking sites and found them to be adequate but not free from ads. This is another level. I am free from constant pop-up ads which had caused me to turn off my computer and not touch it for a week or two. Now, I can surf to my hearts content reaching exactly what I want with no interference. There are several web pages that will block me due to it, but they are few and you can always turn it off for a time.

App Privacy

The developer, Eyeo GmbH , indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

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The developer does not collect any data from this app.

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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Adblock Plus for Safari (ABP)

Crystal Adblock – Block unwanted ads!

by Jason Snell & Dan Moren

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