augmented reality in tourism

AR Use Cases

Augmented Reality in Tourism and Travel

13 minute read

October 18th, 2023

Rock Paper Reality

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Augmented reality (AR) is revolutionizing the way we travel and interact with the world. From interactive maps and personalised recommendations to remote assistants and translation apps, the potential for AR usage in tourism is boundless. The virtual tourism market alone is set to grow at a compound annual growth rate (CAGR) of 30.2% between 2023 and 2028, to reach a valuation of $23.5 billion. There is no doubt that augmented reality is reshaping the tourism industry, empowering brands to remain relevant in a competitive and changing market space.

With informative overlays and augmented attractions, this transformative technology seamlessly blends the physical and digital to offer new immersive experiences. Augmented reality in tourism doesn’t only enhance customer satisfaction but enables next-level marketing and opens up new revenue streams for travel businesses.

Let’s explore the many ways that the use of augmented reality in travel and tourism can shake up your business with remarkable competitive advantages.

Key Takeaways

• AR enables travel operators to enhance their services by offering simplified navigation, on-demand destination information, and eliminating language barriers.
• AR helps agents and operators improve travel personalization—a key component to fostering engagement and customer satisfaction.
• AR in travel opens avenues for new revenue streams and improves consumer confidence by allowing customers to gain detailed insights before committing to a booking.
• AR tourism tools in hospitality establishments can significantly reduce operational and administrative costs. They can also help drive bookings to on-site services and improve guest experiences.

How Can AR Enhance Travel Experiences?

As the quality of augmented reality improves and increased accessibility leads to lower implementation costs, AR is becoming increasingly popular as a travel tool. Whether it’s a museum visit or a trip to a foreign country, AR promises to change, improve, and expand the very nature of travel and tourism.

Enabling the Use of AR Travel Guides to Explore Destinations Virtually

Although the experience of travel is proverbially priceless, the truth is that it can put quite a dent in your client’s pocket. An augmented reality travel guide can help ensure that the destination your clients spend their money on is just as beautiful as the brochure promises.

Using AR, tourists can explore famous landmarks, interactive museums, and natural wonders from the comfort of their own homes. They can view 3D models of iconic buildings like the Eiffel Tower or the Taj Mahal and even take virtual walking tours through bustling city streets or far-flung wilderness. An example of this is the travel app Antarctic Heritage Trust AR , which takes users on an expedition to Antarctica. Here a user can explore the icy landscape with 360º images and videos and access artefacts from the buildings.

AR also allows tourists to learn about the history and culture of a destination through interactive exhibits, historical reenactments, and educational games. Augmented reality travel apps can depict how an area looked in the past and restore historical scenes and events. It can also invite users to preview exciting new sites currently under construction.

Historik is a tourism app that recreates historic buildings and objects at specific points of interest. By pointing their mobile camera at a landmark, travelers can access a visual representation of the history and significance of the site. They can swipe through artefacts and even set up self-guided tours.

The Benefits of an AR Travel Guide

By allowing your clients to explore destinations virtually with integrated AR, you’ll offer the following unique benefits:

• Increased accessibility – AR technology allows people with limited mobility or disabilities to experience and explore destinations that might otherwise be inaccessible to them.
• Improved buyer confidence – By first experiencing a destination virtually, travelers can make more informed decisions. When they book the real adventure, they’ll be sure to pick the right option for them, reducing the risk of refunds and complaints.
• Enhanced educational opportunities – AR can provide interactive and informative experiences that truly add value. It can be used to efficiently inform travelers about the history, culture, and natural wonders of a destination.

Leveraging AR to Navigate Unfamiliar Places

With its ability to blend the virtual and physical, tourists can use AR for navigation. When exploring an new area, a traveler can point their mobile phone camera into the street and sit back while an AR tourist guide superimposes directions on the view. With real-time directions and a visual orientation of where they are, they can navigate unknown places with ease.

For example, the AR tourism app World Around Me highlights nearby ATMs, restaurants, hotels, attractions, hospitals, shops, and transportation stops. Similarly, PeakVisor enhances outdoor activities by providing interactive guides for hiking trails, mountaineering, and adventure sports.

Using AR to Entertain Guests

AR can add a new dimension to your guest experiences at museums, art galleries, historical sites, and other attractions. Besides offering augmented reality tour guides on the traveler’s mobile phone, AR apps can also offer real-time information about paintings, artefacts, animals, and more.

For example, Museum Buddy offers self-guided tours, object narrations, museum maps, and a wealth of information for some of the world’s most popular museums. What would traditionally be a one-way viewing encounter can now become an immersive cultural experience, enabling visitors to truly submerge themselves in an era or environment.

Additionally, AR travel gaming apps such as Geocaching engage visitors in virtual treasure hunts or invite them to solve puzzles. This can take exploring parks, zoos, gardens, and historical sites to a new level of fun.

How Can AR Improve Customer Satisfaction in Travel and Tourism?

Integrating AR into customer experiences is key for travel and tourism companies that wish to stay competitive. In 2021, the AR market was worth $8.6 billion, and it is forecasted to grow at a CAGR of 38% by 2030.

This rapid expansion only serves as testament to how powerful AR is in helping businesses deliver better customer service.

Using AR to Provide Personalized Travel Experiences

With competition fiercer than ever, the key to standing out is providing a high quality, uniquely personal experience. In fact, 63% of customers say they will stop using a brand if it uses poor personalization tactics .

With ready-made packages and all-inclusive deals, traditional travel itineraries and activities are often a one-size-fits-all approach. But what if you could tailor every part of your customer’s journey, certain that they will love what they get? You can. With AR integrations and features, your clients can book a room after virtually browsing multiple options, seamlessly navigate points of interest to them, and enjoy interactive, tailored itineraries.

Improving Customer Communication and Collaboration Through AR

Using AR, customers can leave reviews and ratings for places they visit in real time. This feedback is invaluable for travel and hospitality businesses and can help to enhance communication with your audiences. You could also consider implementing useful features like AR avatars or virtual representatives to guide customers through their travel experiences. These avatars can provide assistance, suggest activities, and answer common questions, improving communication and customer support.

How Can AR Increase Travel and Tourism Revenue?

AR features can captivate visitors, streamline the travel experience and drastically enhance visitor interactions. From informative overlays to real-time translations, these tools can drive engagement, confidence and ultimately consumer spending.

AR can also help travel and tourism businesses to move into new markets and expand their offerings in ways that differentiate them from their competitors. Here are some opportunities for building new revenue streams using AR:

Enhanced Virtual Tours

Users can explore destinations virtually, navigate attractions, and even interact with virtual elements in real time. This technology opens up opportunities to generate revenue through augmented tours, ticket sales, and partnerships with local businesses.

Virtual Shopping Experiences

AR technology can transform traditional souvenir shopping. Using AR-enabled apps or devices, tourists can virtually try on clothing, accessories, or test products before purchase.

This not only enhances the shopping experience but provides a unique way for travel companies to generate additional revenue. They can partner with local retailers to offer exclusive discounts and promotions for AR shoppers. This creates a win-win situation for both travelers and businesses.

Smartify’s eShop platform, for instance, lets users access art from galleries like The National Gallery in London and buy prints, souvenirs, mementos, and gifts directly from their smartphone.

Augmented Advertising

With AR-enabled devices, marketers can create interactive and engaging advertisements that blend seamlessly with real-world environments. Featuring creative design work and animation, these campaigns extend your brand into the digital layer and can be highly impactful.

Gamification in Travel & Tourism

With integrated game-like features, users can participate in interactive challenges, complete quests, and earn rewards as they explore different destinations. Jurassic World Alive is a prime example of this. The app invites users to find virtual dinosaurs in different real-world locations, enabling them to learn about the ancient creatures at the same time.

Applying this concept in various settings can make travel more engaging and educational. It also provides opportunities for travel and tourism companies to generate additional revenue. They can offer premium game experiences, extra features, or in-game purchases and upgrades.

AR as a Tool to Boost Sales and Conversion

By providing virtual tours of destinations, cruise ships, and leisure facilities, travel agents and marketers give potential customers a sneak peek into holiday bliss. This can increase interest and likelihood of booking.

AR also makes it easy for travelers to book day tours on demand. They can browse and engage in activity options from within an app—and use the same app to instantly book the activity. This is especially useful for weather-dependent activities or to avoid long lines.

How Can You Leverage AR in the Hospitality Industry?

Leveraging augmented reality in hospitality has the power to turn your customer experiences—and your bottom line—around. AR tools can reduce operational, training, and administrative costs, improve the guest experience, and drive more bookings.

AR in Hotels

Holiday Inn uses augmented reality to offer virtual 360º hotel tours to prospective visitors. These tours help users to:

• Decide which room size is the best fit for them
• Get a realistic idea of amenities
• Explore leisure and dining facilities
• Evaluate the suitability and capacity of conference and event rooms
• Explore room upgrade advantages and compare the benefits
• Gain a comprehensive overview of the facility layout, room privacy, noise levels, and views

Furthermore, you can integrate AR with social media platforms to create interactive and shareable content, increasing brand exposure and engagement.

Training Hotel Staff Using AR

AR can enable employees to learn in a hands-on manner. They can use AR tools to visualize complex processes, simulate real-life scenarios, and receive real-time feedback. They can also practise handling customer-facing scenarios in an augmented environment and receive enhanced training with interactive guides and demonstrations.

Improving Guest Services With AR in Hotels

AR brings a whole new dimension of convenience to the way guests interact with hotels. With virtual concierge services, visitors can instantly access information, make bookings, and request assistance by simply scanning their surroundings. Whether it’s making a dinner reservation, finding out how the entertainment system works, or getting directions to the fitness center, guests can access everything in the palm of their hand.

Holding a mobile phone camera toward the entertainment system might cause an overlay with instructions to appear on the screen. Or, as a user points their camera down the hallway, the AR application might superimpose directions to the restaurant, spa, or fitness center

AR can also enhance dining experiences. By scanning a menu, guests could access information or ingredients, or even see how the dish was prepared. They could also scan a bottle label, as in the case of Chronic Cellars Purple Paradise , to access games.

Similarly, prestigious Scotch whisky brand The Glenlivet partnered with Rock Paper Reality to create a virtual tasting room , so as to expand whisky access and education to a new swathe of younger consumers. The Sample Room experience immerses users in the heart of a 360º tasting room, where they can learn more about the story behind the brand’s 18-, 21- and 25-year expressions—all by scanning a QR code on the back of a bottle. An AR tool like this offers twofold advantages for hospitality establishments: educate staff on the fly, and enhance the guest experience.

Augmented Reality: The Future of Tourism

Augmented reality is transforming the tourism industry and shaping the future of travel experiences. It holds immense potential to offer travellers a whole new way to explore and engage with the world around them.

Rock Paper Reality can help you take full advantage of this technology to drive growth in your travel or tourism business. From Fortune 500s to start-ups, we’ve been helping companies leverage the latest technology to drive growth strategies for over a decade.

Our team of highly skilled innovators looks forward to bringing your augmented reality vision to life. Let’s chat .

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Augmented Reality in Tourism, Museums and Heritage

A New Technology to Inform and Entertain

• © 2021
• Vladimir Geroimenko 0

Faculty of Informatics & Computer Science, British University in Egypt, Cairo, Egypt

You can also search for this editor in PubMed   Google Scholar

• Provides thorough and multi-faceted research into the efficient use of augmented reality in the interconnected fields of tourism, museums and cultural heritage
• Covers a wide breadth of topics, areas, and applications from: immersive installations to shared visitors’ experience, digital heritage sites to local dining industry, urban novels, and folk songs
• Explores both current and future trends, including challenges caused by COVID-19

Part of the book series: Springer Series on Cultural Computing (SSCC)

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Table of contents (17 chapters)

Front matter, general aspects and augmented reality in the tourism industry, informal learning with extended reality environments: current trends in museums, heritage, and tourism.

• Matthew Orr, Eric Poitras, Kirsten R. Butcher

Collaborative Augmented Reality for Cultural Heritage, Tourist Sites and Museums: Sharing Visitors’ Experiences and Interactions

• João Jacob, Rui Nóbrega

Augmented Reality Systems and Their Future in Tourism: Before, During and After the Journey

• Klen Čopič Pucihar, Matjaž Kljun

Augmented Reality and Intelligent Packaging for Smart Tourism: A Systematic Review and Analysis

• Dimitrios Panagiotakopoulos, M. Christodoulou, A. Mountzouri, P. Konstantinou, M. G. Nomikou, R. Metzitakos et al.

The New Normal Tourism in Indonesia: The Expansion of the Wonosari AR Project to Enhance Holiday Experience

• Ima Kusumawati Hidayat, Dimas Rifqi Novica, Dwi Nikmah Puspitasari, Denik Ristya Rini, Khairul Azhar Bin Mat Daud

Augmented Reality in Spain: Heritage Education, Cultural Tourism and Museums

• Pilar Rivero, Silvia García-Ceballos, Borja Aso, Iñaki Navarro-Neri

Augmented Reality for Museums

Immersive installations in museum spaces: staging the past.

• Sebastian Pranz

The Use of Augmented Reality to Expand the Experience of Museum Visitors

• Sandra Maria Correia Loureiro

Gestures and Re-enactments in a Hybrid Museum of Archaeology: Animating Ancient Life

• Dragoş Gheorghiu, Livia Ştefan, Marius Hodea

Supporting Spontaneous Museum Visits by Deaf People: An Augmented Reality Application and a Case Study

• Priscyla Barbosa, Patricia Amorim, Simone Bacellar Leal Ferreira, Aline Castro

Ensuring Resilience Using Augmented Reality: How Museums Can Respond During and Post COVID-19?

• Gek-Siang Tan, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad

Augmented Reality and Cultural Heritage

Augmented reality and new opportunities for cultural heritage.

• Metehan Unal, Fatima Zehra Unal, Erkan Bostanci, Mehmet Serdar Guzel

User Experience and Engagement in Augmented Reality Systems for the Cultural Heritage Domain

• Arvind Ramtohul, Kavi Kumar Khedo

The Transhuman Docent: Persistent Human Interaction in Digital Heritage Sites

• Nathan Shafer

Literature-Based Augmented Reality: Integrating Urban Novels with Context-Aware Augmented Environments

• Dimitrios Makris, Maria Moira

Applying Augmented Reality in the Italian Food and Dining Industry: Cultural Heritage Perspectives

• Federica Caboni, Roberto Bruni, Annarita Colamatteo
• Augmented Reality
• Virtual Reality
• Mixed Reality
• Cultural Heritage
• User Experience
• Augmented Reality in Tourism
• Augmented Reality in Museums

About this book

The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites.

Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology.

Editors and Affiliations

Faculty of informatics & computer science, british university in egypt, cairo, egypt.

Vladimir Geroimenko

Bibliographic Information

Book Title : Augmented Reality in Tourism, Museums and Heritage

Book Subtitle : A New Technology to Inform and Entertain

Editors : Vladimir Geroimenko

Series Title : Springer Series on Cultural Computing

DOI : https://doi.org/10.1007/978-3-030-70198-7

Publisher : Springer Cham

eBook Packages : Computer Science , Computer Science (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

Hardcover ISBN : 978-3-030-70197-0 Published: 25 April 2021

Softcover ISBN : 978-3-030-70200-7 Published: 26 April 2022

eBook ISBN : 978-3-030-70198-7 Published: 24 April 2021

Series ISSN : 2195-9056

Series E-ISSN : 2195-9064

Edition Number : 1

Number of Pages : XX, 322

Number of Illustrations : 8 b/w illustrations, 91 illustrations in colour

Topics : User Interfaces and Human Computer Interaction , Computer Imaging, Vision, Pattern Recognition and Graphics , Cultural Heritage , Computers and Society

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Augmented Reality in Tourism – Elevating the Traveling Experiences

The travel and tourism industry has done fairly well with simulations – virtual reality, putting on expensive headsets, and whatnot. If you think this way, you are partially correct. It is one of the industries that has witnessed massive growth. Augmented Reality in tourism is one of those developments that has benefited tourism the most, growing from $15.52 billion worth of industry in 2023 to a projected $21.44 billion in 2024. It represents a compound annual growth rate (CAGR) of 38.1% between 2023-2024. It is not just growing in size, but it is also elevating how we travel to a certain extent in multiple ways.

Augmented Reality in Tourism – Top Use Cases

Today Augmented Reality is finding application in various ways, transforming how travelers experience destinations virtually. Here are the two main ways folks use AR to elevate people’s experience in traveling.

AR City Tour

Who doesn’t want to spend their days traveling to new cities and enjoying the varying cultures that sprout from there? Watching the Eiffel Tower in the morning and the Taj Mahal in the evening, doesn’t that sound like a dream for any traveler? With AR and its hyper-realistic augmentation, we are finally close to a world where it’s possible. 

Many brands have already started to offer tours to particularly famous regions and cities. In the upcoming years, it will be perfected to a point where people can enjoy the ambiance of their dream city without worrying about travel expenses or work leave.

AR Museum Tour

Traditional museums are transforming. At least, many of them are on it -adding elements to the setup that excite modern-day travelers. Recently, many museums have started to provide AR tours, and visitors are embracing it. Imagine watching an ancient ship through 3D models or adorning armor worn by kings with AR museums. It is not just interesting but super cool now.

How is AR enhancing the tourism experience?

The most compelling ways AR is enhancing tourism are:

1. You can navigate unfamiliar places in AR for better awareness.

AR travel apps allow users to explore and preview unfamiliar destinations before visiting with the help of Interactive 3D maps that provide spatial awareness and logistics recreation, enabling its users to simulate walking through and practice navigating a new place, reducing uncertainties and giving them more confidence. It also lets visitors know what to expect and plan accordingly to avoid issues, navigate efficiently, and make the most of new destinations.

2. AR travel guides allow you to explore destinations from home.

It provides 3D renderings and interactive visuals of tourist destinations, allowing people to virtually explore them before visiting. You can know the ins and outs of the place you will visit beforehand and make decisions based on that.

3. AR tourism amplifies your recreation and entertainment needs.

AR technology allows immersive virtual tourism experiences, reducing costs and environmental impact. There are also Collaborative travel plans and gamified tours that add entertainment and make it more accessible and engaging. 

How is the hospitality industry using AR?

Hospitality relies heavily on tourism, and it is also using AR for its growth. Here are the many ways they are using it:

1. Virtual room previews

Hotels use AR to let guests view and customize rooms before booking. It provides immersive experiences previewing accomodation and helps them explore the various options available during the visit. It also reduces the rate of cancellation for the hotels, thus reducing the losses.

2. Interactive guides

AR-based interactive guides give tourists self-guided tours of insights that feel surreal. For first-time visitors, it is a great utility when they can view and have a closer look at the intricacies of what they will likely get on their physical visit. It is a preview of the destination, its attraction attributes, and all other related information in an interactive and immersive manner, improving the overall experience.

3. Menu previews

Restaurants use AR so visitors can closely view food and beverage options digitally before ordering in their own space. Customers can see the ingredients and the finished dishes and interact with them uniquely. 

4. Promotions and packages

Packaging is a great way to integrate AR and woo potential customers. Also, magazines, promotional collaterals, and brochures can attract tourists. And the hospitality industry is already pairing it with lucrative discounts to incentivize bookings.

5. Gaming and entertainment 

Hotels embed AR games and visuals to make stays more engaging and personalized. These games and entertainment modules are related to local interactions, making it engaging for the visitors while they enjoy unparalleled experiences on their travels.

6. Operational efficiency 

AR headsets assist staff with tasks like room servicing, maintenance checks, and locating items faster. Instead of visiting each room to perform the tasks, AR-based models can help them choose the rooms and places that need the most attention, increasing overall efficiency.

How is Augmented Reality in tourism benefiting the industry?

With AR in their various business applications, tourism elevates the tourists’ experience. The industry is going through a qualitative change and is abstracting many benefits:

Higher customer satisfaction

Reducing logistical uncertainties and stress for travelers is a big advantage. Previewing destinations and understanding navigation in advance make people feel more satisfied and in control during the real trip. It contributes to greater customer satisfaction.

Greater sales and conversion

AR and tourism apps encourage bookings by giving people an exciting preview of locations. The simulated previews enable customers to experience destinations first-hand from home. It builds confidence in the trip and increases conversion rates for related bookings like hotels, flights, and packages. 

Improved collaboration

AR allows different tourism providers to collaborate and offer enhanced combined experiences. For example, a museum can partner with a local restaurant to provide an immersive exhibit tour and dining package. Alternatively, a hotel can collaborate with transit providers to offer AR previews of the city and how to navigate different sites.

What AR holds for tourism in the future?

Augmented Reality in the travel industry is forecast to grow steeply, reaching $78.14 billion by 2028. It reflects a 38.2% CAGR between 2024-2028. Many new variables will come into play to make this possible, like:

Multi-sensory experiences

Future Augmented Reality tourism may incorporate more senses beyond just visuals and audio. Tactile elements allow users to feel textures and environments. Smells could be simulated to make the experience more lifelike.

More convenient booking/planning

Augmented Reality apps may integrate firmly with travel booking platforms and providers. Users could book flights, hotels, and attractions directly within the AR experience for more seamless trip planning.

Expanded accessibility 

AR holds the potential to make tourism more inclusive for those with disabilities or other limitations. People who cannot easily travel could still experience environments and cultures right from their homes.

Gamification

Gaming elements will increase engagement in tourism AR. Competitive scavenger hunts and other interactive adventures will be embedded in travel experiences.

Social connection

Augmented Reality in tourism will enable new ways to travel remotely with friends and family through shared virtual environments. The social connections of real trips can be replicated.

By elevating the experience for travelers and convenience for stakeholders, AR in tourism is a much-welcome change. If you are looking for a game-changing technology or want to level up the experience you provide your customers, consider PlugXR’s intuitive platform. Sign up or book a demo now to know more!

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Augmented reality in travel and tourism thematic intelligence research report 2024.

Dublin, May 09, 2024 (GLOBE NEWSWIRE) -- The "Augmented Reality in Travel and Tourism - Thematic Intelligence" report has been added to ResearchAndMarkets.com's offering. This thematic report provides details as to the impact of augmented reality technology (AR) on the travel and tourism industry. Included is an overview of the AR value chain and case studies detailing how the technology is already being employed. This thematic report provides details as to the impact of augmented reality technology (AR) on the travel and tourism industry. The report analyzes the players impacted by the technology as well as the challenges faced by the industry and how AR can be used to help resolve them.

Case studies are presented to show how the technology is being employed already by companies in different regions of the world before detailing with market predictions, the trends seen in the industry, and the value chain detailing all the technologies involved in AR. A description of travel and tourism companies involved in AR is offered alongside analysis of their competitive position and unique offerings. Scope

As the travel and tourism industry continues along the path of mass digitalization, AR will play an important role; in fact, it already does. AR is increasingly helping tourists have a better experience while traveling. AR technology can perform many functions that reduce stress for travelers and enable a more informative journey. Translating signage, wayfinding, and checking luggage size are all ways that AR can improve the traveling experience.

The COVID-19 pandemic brought many challenges to the travel and tourism industry. Since the decline in its global impact, however, other challenges have taken its place. Travel and tourism operators and vendors have been forced to adapt to rapidly changing circumstances and have begun incorporating AR across various sectors.

AR technology has begun to be used across the entire travel and tourism industry. It is becoming increasingly evident that AR is not only a marketing tool but also a powerful technology on the enterprise side. For example, by supporting staff training. AR technology can help reduce costs during manufacturing or aircraft maintenance. Using AR headsets or smart glasses, engineers can diagnose issues quickly, efficiently, and with a reduced margin for error. As companies recognize AR's powerful applications, they will seek strategic partnerships with leading AR vendors and hardware manufacturers.

Reasons to Buy

Understand the current augmented reality trends within the travel landscape today and how these will escalate in the near future.

Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing augmented reality to drive revenues.

Acknowledge the potential pitfalls of using augmented reality by understanding the social, cultural, and environmental effects on the destination.

Discover recommendations for businesses involved in augmented reality in the travel and tourism sector.

The analyst's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. All across the travel and tourism supply chain, now have an opportunity to capitalize on augmented reality, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

Key Topics Covered:

Executive Summary

Travel and Tourism Challenges

The Impact of AR on Travel and Tourism

Case Studies

Augmented Reality Timeline

Market Size and Growth Forecasts

M&A trends

Patent trends

Company filing trends

Hiring trends

Augmented Reality Value Chain

Semiconductors

Apps and content

Sector Scorecard

Attraction operators sector scorecard

A selection of companies mentioned in this report includes

3D Sound Labs

AAC Technologies

Airport Authority Hong Kong

Alphabet (Google)

Augmented.City

British Airways

Capital One

Dubai International Airport

Dubai Tourism

Epic Reality

Etihad Airways

Glimpse Group

Hamad International Airport

KINS Technology

Knossos 3D Experience

LG Electonics

Lufthans Technik

Match Group

National Theatre

Oriental Land

Qatar Airways

Royal Commission of AlUla

Samsung Electronics

Singapore Changi Airport

Teamview (Upskill)

Texas Instruments

United Parks & Resorts

Visit Singapore

For more information about this report visit https://www.researchandmarkets.com/r/ccoqcp

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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