bud light cruise 2022

EVENTS & ENTERTAINING

Food & drink, relationships & family, how to get on the bud light party cruise, more articles.

• How to Visit an Inmate in a California State Prison

How to Create an Email RSVP for a Party

• How to Get a Birth Certificate in Grand Rapids, Michigan
• Dance Clubs for Teens in Chicago, Illinois

How to Get Married in Reno, Nevada

Jason Kempin/Getty Images Entertainment/Getty Images

Budweiser Anheuser-Busch began its Bud Light Party Cruise in 2008. The annual four days and three nights cruise includes a stop at a private island in Nassau, Bahamas, where the 7,400 winners can enjoy a concert featuring popular artists. There are two Bud Light Party Cruise ships. One departs from Cape Canaveral and the other departs from Miami. Both ships depart at the same time and meet in Nassau. The sweepstakes for the cruise is open to those who are at least 21 years old and each contestant is limited to one entry only, by Internet or text message.

Visit the Bud Light Party Cruise website during the registration period and enter your date of birth on the home page. The site is only accessible to those 21 years and older. Click the sweepstakes entry link and enter the required information. This includes first and last name, address and email address. Submit the information. Note that the registration period is at the same time each year.

Enter the sweepstakes via text message. Text “CRUISE” to BEERS (23377). Note that text message charges may apply, depending on your wireless service provider.

Wait for notification. Winners will be chosen by random drawing and notified by telephone. Winners must respond to the notification within 24 hours, otherwise the ticket will be awarded to to the next qualified contestant. Winners who entered the sweepstakes via text message will receive a phone call or text message. They must respond in the allotted time and then provide their personal information to the independent judging agency.

Complete the registration process online within seven days. This involves filling various forms for you and your guest, if applicable. There is a fee for the tickets and other costs. According to information on the website, this amount is for you and a guest, if applicable, or just you if you decide not to bring a guest. Guests also must be 21 or older.

Take a flight to the port of departure from the gateway city nearest to you--Cape Canaveral or Miami. The money paid for the cruise tickets also includes the cost of roundtrip coach tickets for you and a guest or just you.

Related Articles

How to Visit an Inmate in a California ...

How to Get a Birth Certificate in Grand ...

Dance Clubs for Teens in Chicago, ...

Places for a Sweet Sixteen in ...

How to Find a Wedding Registry at Target

What Is the Cost of a Mexican Wedding?

Marriage Requirements in International ...

Places to Have a Wedding on Lake ...

Places to Elope & Get Married in ...

How to Write a Wedding Invitation

Georgia Civil Ceremony Information

How to Stop AARP Mail

How do I Purchase Master Card & Visa ...

Hall Rentals in Bowie, MD

18+ Dance Clubs in Seattle

Places to Have a Birthday Party for a ...

How to Cancel My Wealthy Affiliate ...

How to Get Rental Assistance for Seniors

• Bud Light Port Paradise III: Welcome to Paradise
• Bud Light Port Paradise III: Official rules

Tina Amo has been writing business-related content since 2006. Her articles appear on various well-known websites. Amo holds a Bachelor of Science in business administration with a concentration in information systems.

Photo Credits

• #BudLightBeach Pictures
• GET INVITED
• Where to Find Us
• Spend the Night
• Sponsorship Partners
• #FillYourFridge
• Event Gallery

Please verify your age.

I am at least 18 years of age

I am not 18 years of age

Friday, May 31, 2024

Pre-Register Your Car for the 30th Annual Car Show Corner of Main & Market St. Downtown Mount Clemens – 5pm – 9pm Then Join Us for the Open Cruise, 5pm – 10pm Saturday, June 1, 2024

Registration for 30th Annual Friends of Mount Clemens Car Show Corner of Main & Market St., Downtown Mount Clemens – 7am – 9am

Judged Car Show, 9am – 2pm (VIP Parking Available, Just $5.00)

Awards Ceremony, 2pm – 3pm

VIP Parking Available for just $5! For more information on the Cruise, please view our full schedule or contact us by e-mail.

HOME | ABOUT | SCHEDULE & EVENTS | REGISTER CAR | SPONSOR INFO | NEWS | LOCATION | CONTACT Privacy Policy | Terms of Use | ©2014 The Friends of Mount Clemens . All rights reserved. | Internet Marketing Michigan by Marketingenuity

• Press Releases

July 7, 2022

Bud Light NEXT Wants to Ensure Beer Fans Enjoy a Summer of Endless Possibilities

The new zero carb beer perfect to enjoy as part of summer travels is sending fans on that long-awaited vacation they haven’t taken yet

New York, NY – July 7, 2022: As the U.S. continues to reopen, many are wondering is this the year to take that dream summer vacation so many people have been putting off. According to a recent survey, nearly 81% of consumers are planning to travel in some capacity this summer ( The Vacationer, June 2022 ). That’s why Bud Light NEXT – the beer that made the impossible, possible by becoming Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven 21+ beer fans on vacation this summer. 

“Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer season has to offer,” said Steve Wolf, vice president of Bud Light extensions, Anheuser-Busch. “After the past few summers of limited travel, we’re excited to offer 21+ beer fans the chance to make memories with their friends as they take on a new city, while hopefully enjoying a Bud Light NEXT along their travels.”

As part of their “Summer of Endless Possibilities” campaign, Bud Light NEXT is sending eleven 21+ beer fans on their next summer vacation. Each week for the remainder of the summer, Bud Light NEXT is awarding consumers and a guest with fully paid airfare and a two-night stay at any destination in the U.S. In addition, Bud Light NEXT will also hand out a grand prize – awarding one lucky traveler and five guests on a four-day all-inclusive vacation plus paid airfare! To learn more or to enter, consumers can enter at *Budlight.com/nextvacationnow. 

Ten years in the making, Bud Light NEXT is brewed for today’s 21+ consumers who have long desired a beer that breaks the barriers of a traditional lager and offers the sessionability and stats of a seltzer. In addition to offering zero carbs, the new super crisp light beer boasts 80 calories, 4% ALC/VOL and offers a clean, and refreshing taste. Bud Light NEXT is now available nationwide wherever Bud Light is sold.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

*BUD LIGHT® NEXT VACATION NOW. No Purchase Necessary. Open to US residents 21+. Ends 9/6/22. See Official Rules at Budlight.com/nextvacationnow for prizes & details. Msg & data rates may apply. Void where prohibited.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit  www.BudLight.com .

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit  www.anheuser-busch.com or follow Anheuser-Busch on  LinkedIn ,  Twitter ,  Facebook and  Instagram .

PRESS CONTACTS

Michael Goon

[email protected]

Sherman Fabes

[email protected]

ARTICLE MEDIA

Press Contacts

[email protected] is a single point of contact for journalists. If you are a member of the press and have an exclusively news-related inquiry, please direct it to this address. For other questions or requests, please click here.

Popular Tags

• Michelob Ultra

Media Resources

• Media Library
• Company Information

Media Contact

[email protected] is a single point of contact for journalists. If you are a member of the press and have an exclusively news related inquiry, please direct it to this address. For other questions:

STAY CONNECTED!

© 2024 Anheuser-Busch Companies, LLC. One Busch Place. St. Louis, MO 63118. All Rights Reserved. Enjoy Responsibly. DO NOT SHARE THIS CONTENT WITH THOSE UNDER 21.

You are using an outdated browser. Please upgrade your browser to improve your experience.

Fantasy Fest is presented by

Time left until Fantasy Fest 2024!

2023 BUD LIGHT FANTASY FEST PARADE

SATURDAY, OCTOBER 28, 2023 — 7pm

Each year, the Bud Light Fantasy Fest Parade winds through the world-famous Duval Street from the Gulf of Mexico to the Atlantic Ocean. The parade is a splendid moving party with festive floats, wild walking groups, bicycle brigades, and even human-powered kinetic machines that entertain tens of thousands spectators in the premier Fantasy Fest event.

Bud Light Fantasy Fest Parade Application

Parade Entrant Manual Parade Ambassador Manual Media Information Form Key West Fire Department Float Requirements Sign Up to Be a Parade Ambassador Waiver/Release Form For ALL Entrants, Volunteers, Ambassadors, and Guests walking/riding in the Parade

2023 Bud Light Fantasy Fest Parade Award Categories

• Interpretation of Theme ($2,500)
• Best in Entertainment ($3,000)
• Best in Costume ($3,000)
• Best Overall ($6,000)
• Best Walking Group ($2,000)
• Green Parrot Best Live Music Award ($1,500)
• Best Bike Award ($1,000)
• Director's Choice Award ($1,000)

If you have any questions email the Parade Coordinator at [email protected] .

2022 Bud Light Fantasy Fest Parade Award Winners

• Bud Light Fantasy Fest Parade Grand Prize For Best Overall: Fifer's Follies — “Alice’s Excellent Adventure”
• Best in Entertainment and Best in Costume: Lower Keys Fluffers — “The Birdcage at 801 Sesame Street”
• Best Interpretation of Theme: Mystic Crew of Key West — “Sleepy Saturday Morning”
• Best Walking Group: Daniel Bitnar — “Mother Nature Celebration”
• Best Conch Style: 40ft Sharpie Crew — “Willy Wonka”
• The Green Parrot’s Best Live Music Award: Grand Marshall Tony Baltimore — “Let’s all go Insane!”
• The We Cycle Best Bike Award: Virginia Wark with the Southernmost Slow Riders — “Lost @ SEE”
• Directors Choice Award: Stanley Shaw Construction — “Madder than Mad Max”

• Food & Beverage

Bud Light TV Spot, 'Paradise Cruise'

Get free access to the data below for 10 ads, there's a better way to measure tv & streaming ad roi.

• Real-Time Ad Measurement Across Linear and CTV
• TV Ad Attribution & Benchmarking
• Marketing Stack Integrations and Multi-Touch Attribution
• Real-Time Video Ad Creative Assessment

Come aboard the Bud Light Paradise Cruise for four days, three nights with a two-day music festival and one big party. Visit budlightportparadise.com for details.

Have questions about this ad or our catalog? Check out our FAQ Page .

• Miller Lite
• Coors Light
• Corona Extra
• Bud Light Lime
• Bud Light Platinum
• Submissions should come only from actors, their parent/legal guardian or casting agency.
• Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.
• Once verified, the information you provide will be displayed on our site.

Super Bowl brings Bud Light Music Fest 2023 to Phoenix. Here's what we know so far

The Bud Light Super Bowl Music Fest 2023 is coming to the Footprint Center in downtown Phoenix from Thursday, Feb. 9, to Saturday, Feb. 11, as football fans count down the hours to Super Bowl LVII.

A cornerstone of the Super Bowl fan experience, the three-night fest will feature an all-star lineup with Paramore, Imagine Dragons and Dave Matthews Band as headliners.

Paramore will headline Thursday with a special guest to be announced. Dave Matthews Band tops Friday’s lineup with a DJ set by Anderson .Paak (as DJ Pee .Wee). Imagine Dragons headline Saturday with special guest Kane Brown.

Since its inception, the festival has become the premier entertainment event of Super Bowl weekend, expanding the experience at one of the biggest sporting events in the world with marquee names and cross-genre collaborations.

Goodbye Yellow Brick Road? Not by the looks of Elton John's 2nd Phoenix farewell 

Need a break? Play the USA TODAY Daily Crossword Puzzle.

Past Bud Light Super Bowl Music Fest performers

Previous events have featured performances by Halsey and Machine Gun Kelly; Gwen Stefani and Blake Shelton; Miley Cyrus and Green Day; Bruno Mars and Cardi B; Guns & Roses and Snoop Dogg and many more.

In addition to top-level music talent spanning a range of genres, the festival has featured surprise appearances by celebrities and athletes. 

The concert series is produced by On Location, the official hospitality partner of the NFL, and SYNERGY Productions LLC.  

Pink and Brandi Carlile coming to Chase Field in Phoenix. Here's how to get tickets

Reach the reporter at [email protected] or 602-444-4495. Follow him on Twitter @EdMasley .

Support local journalism. Subscribe to azcentral.com today.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Lessons from the Bud Light Boycott, One Year Later

• Jura Liaukonyte,
• Anna Tuchman,
• Xinrong Zhu

Six factors that make a brand more susceptible to consumer backlash.

Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a sustained downturn in sales, more pronounced in Republican-leaning counties in the U.S. And it explains several factors that determine how vulnerable a brand is to a boycott. Boycotts can have a bigger impact when a product is more substitutable, when it is more visible, and when consumers feel psychological “ownership” over it.

Taking a social stance has become a rite of passage for contemporary brands that are hoping to resonate with younger, more socially-conscious audiences. In April 2023, Bud Light tried its hand at this strategy, collaborating with transgender influencer Dylan Mulvaney on a social media promotional post. This sparked backlash from several prominent conservatives , leading many conservative figures and groups to call for a boycott of Bud Light.

• Jura Liaukonyte is an Associate Professor at Cornell University’s SC Johnson College of Business. Her research focuses on quantifying the effects of advertising, information, and social media movements on consumer choice.
• Anna Tuchman is an Associate Professor of Marketing at Northwestern University’s Kellogg School of Management. Her research addresses economic questions related to advertising, pricing, and public policy.
• Xinrong Zhu is an Assistant Professor of Marketing at Imperial College London Business School, specializing in quantitative marketing, retail analytics, and the causal impact of policy changes, marketing activities, and politics on consumer behavior.

Partner Center

Bud Light - 4 Pack

Brewed with the best barley, rice, water and hops to be America's favorite light lager. (4 - 16 oz cans)

Photo Tour of the Bud Light Hotel a.k.a the Norwegian Getaway

By Tara Abell

New York hotels have created tons of conventional (though expensive ) packages for Super Bowl tourists, but it's the Bud Light Hotel on the Norwegian Getaway cruise ship that has everyone talking. From January 30 to February 3, the beer brand is taking over the newly launched Norwegian Getaway , and the digs are pretty sweet. 1,900 guestrooms are being filled by Bud Light superfans who were brought onboard by invite only. Guests had to enter a contest by scanning a pack of Bud Light to unlock hidden features in the Bud Light app, and the stay at the hotel was the ultimate prize. Of course there will be unlimited Bud Light for everyone onboard, and guests are also being treated to concerts by The Roots and Run DMC, Imagine Dragons, Foo Fighters, Zac Brown Band, Fall Out Boy, and Jake Owen. Sure, this may all seem a little over-the-top, but maybe this the future of hotel sponsorships. Wondering what it looks like inside? Click through our slideshow below to see some of the Bud Light decor and a sneak peek at the Getaway itself.

Photos: Tara Abell; Courtesy Norwegian Cruise Line

By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions ), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Traveller. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

• Royal Caribbean International

Bud Light Cruise Contest

By hannibal54 , August 5, 2009 in Royal Caribbean International

Recommended Posts

I seen a store display yesterday that had an entry for the Bud Light Cruise. It said to text the word cruise to 23377. You can do this one time per phone number. Good luck!!!!!

Link to comment

Share on other sites.

This topic is now archived and is closed to further replies.

• Welcome to Cruise Critic
• New Cruisers
• Cruise Lines “A – O”
• Cruise Lines “P – Z”
• River Cruising
• Cruise Critic News & Features
• Digital Photography & Cruise Technology
• Special Interest Cruising
• Cruise Discussion Topics
• UK Cruising
• Australia & New Zealand Cruisers
• Canadian Cruisers
• North American Homeports
• Ports of Call
• Cruise Conversations

Announcements

• New to Cruise Critic? Join our Community!

Write Your Own Amazing Review !

Click this gorgeous photo by member SUPERstar777 to share your review!

Features & News

LauraS · Started 12 hours ago

LauraS · Started 17 hours ago

LauraS · Started Thursday at 06:37 PM

LauraS · Started Thursday at 04:40 PM

LauraS · Started Thursday at 03:08 PM

• Existing user? Sign in OR Create an Account
• Find Your Roll Call
• Meet & Mingle
• Community Help Center
• All Activity
• Member Photo Albums
• Meet & Mingle Photos
• Favorite Cruise Memories
• Cruise Food Photos
• Cruise Ship Photos
• Ports of Call Photos
• Towel Animal Photos
• Amazing, Funny & Totally Awesome Cruise Photos
• Write a Review
• Live Cruise Reports
• Member Cruise Reviews
• Create New...

Ted Cruz figures out a way to guzzle new Bud Light headlines

One of Sen. Ted Cruz’s unusual skills as a politician is his ability to form-fit culture-war fights into the vernacular and processes of government. Perhaps it’s a function of the Texas Republican’s college-era debate experience, one of the central elements of his biography.

After all, those contests were mostly exercises in recasting the virulent subjects of the day into formalized presentations. What’s the difference between that and plucking a snippet from Fox News before turning it into something that could appear in the Congressional Record?

A good example of this emerged in the wake of the 2020 election . President Donald Trump was pressuring his allies to join him in calling the election results fraudulent. Senate Majority Leader Mitch McConnell (R-Ky.) was actively trying to keep his caucus from acceding. Cruz, pulled between Trump and McConnell, finally came out with a proposal : What if a congressional committee could “audit” the election results before the electoral votes were counted? He could go on Fox News and talk about fighting “fraud” and get attaboys from Trump, but do it in the guise of simply wanting to procedurally address “unprecedented allegations of voter fraud” — allegations stemming from Trump, of course.

This week, Cruz offered an even better example of how he fits political fights into senatorial robes.

Sign up for How To Read This Chart, a weekly data newsletter from Philip Bump

Nearly two months ago, trans influencer Dylan Mulvaney posted a short video on Instagram in which she fawned over a few cans of Bud Light bearing her image. It was part of a promotion for the beer company — the post was hashtagged “#budlightpartner” — and promoted a Bud Light giveaway.

Measured by the amount of attention the promotion generated, Bud Light hit a home run. But, unfortunately for the brand and its parent company Anheuser-Busch, the vast majority of this attention was very much not positive. The promotion landed at a moment when the political right was particularly keen on using trans people and issues as a target of outrage, and company executives appear to have underappreciated the extent to which their consumer base was made up of members of the political right.

In an interview published earlier this year, Alissa Heinerscheid, Bud Light’s vice president of marketing, noted that Bud Light “had been kind of a brand of” — she paused, thinking of the proper word — “fratty, kind of out-of-touch humor.”

That isn’t really the right word. “Fratty” implies young, but Heinerscheid herself, at another point in the interview, noted that if “we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.” What do you get if you combine the ostentatiously (defensively?) machismo-laden vibe of the beer but realize it’s for a significantly older audience? You get a lot of Donald Trump voters.

The right-wing media recognized this very quickly. “Bud Light” has been mentioned more than 600 times on Fox News so far this year, compared to about 100 times on CNN and MSNBC combined. Mulvaney has been mentioned nearly 200 times on Fox.

Cruz obviously took note. On Wednesday, he and Sen. Marsha Blackburn (R-Tenn.), herself no stranger to surfing the outrage waves, sent a letter to the CEO of Anheuser-Busch. It took a month and a half, but Cruz finally figured out a way to compress the culture-war fury — that a beer conservatives liked to drink didn’t treat transgender people as gross or nonexistent — into the constraints of appropriate legislative consideration.

Well, it turns out that the CEO of Anheuser-Busch is also the head of the Beer Institute , which polices how companies market. And this cracked open a door.

“We write to ask that the Beer Institute’s Code Compliance Review Board open an investigation to review Anheuser-Busch’s recent and ongoing marketing partnership with Dylan Mulvaney,” the letter read. “The Beer Institute must examine whether your company violated the Beer Institute’s Advertising/Marketing Code and Buying Guidelines prohibiting marketing to individuals younger than the legal drinking age.”

That’s the argument: Mulvaney — whom the letter consistently misgenders, naturally — is an influencer with a young audience. By partnering with Bud Light, the company was (per Cruz and Blackburn) trying to prime kids for alcohol consumption, in keeping with Heinerscheid’s idea that the brand needed to appeal to “young drinkers.” The infamous Joe Camel campaign was, of course, mentioned.

It’s a slightly less toxic version of the “groomers” rhetoric that is so popular on the right, suggesting that kids are intentionally being set up for something nefarious.

In the letter, Cruz and Blackburn bolster their claims about the presumed age of Mulvaney’s audience with some truly misleading (if not misinformed) argumentation. That Mulvaney is known for documenting her transition in a series called “Days of Girlhood” is cited as though the name means that it is intended for children. One hopes that Cruz didn’t take his own young daughters to see the 2017 film “Girls Trip” in theaters due to a misapprehension about whom the film was depicting.

Mostly, though, Cruz and Blackburn cite data on the demographics of Instagram and TikTok users as evidence that the Bud Light promotion would be seen by kids. That TikTok was included is a tell; its audience skews much younger than Instagram’s, bolstering the argument — but the Bud Light video wasn’t published on the platform.

“For marketing professionals seeking to reach the age 16 to 24 year old cohort,” the letter reads, “Instagram is an ideal platform.” Ergo, the outreach “had both the design and effect” of marketing to kids.

You’ll notice this begs the question. Even if Instagram is the “ideal platform” for reaching 16-to-20-year-olds who can’t legally drink, that doesn’t mean that the Bud Light promotion was meant for that audience.

The Beer Institute’s guidelines mandate that ads can only be placed in formats where “at least 73.6% of the audience is expected to be adults of legal drinking age.” The Cruz-Blackburn letter suggests that Instagram didn’t meet that standard, based in part on the “young drinkers” line from Heinerscheid — Cruz must have been confused by the book “Young Guns” ! — and on the “general demographics of Instagram.”

In 2021, the Pew Research Center found that 71 percent of 18-to-29-year-olds use Instagram, as do 48 percent of those ages 30 to 49. Smaller percentages of people 50 and over do, too, but even among those of retirement age, 1 in 8 report using Instagram.

Most of those retirees are admittedly probably not Dylan Mulvaney fans. But here’s a little back-of-the-envelope math. Instagram allows users to sign up if they are age 13 or older. If we apply Pew’s usage percentages to the number of people in each age range in America, and assume (probably erroneously) that usage is even throughout the 18-to-29 age range, only 24 percent of the total Instagram audience is under the legal drinking age if every 13-to-17-year-old in America is on Instagram . In that scenario, 76 percent could be expected to be adults of drinking age.

Mulvaney and her team did make one apparent mistake. Instagram’s rules mandate that branded content promoting alcohol be age-gated so that those under 21 can’t view it. I set up a new account for someone age 16, and the content was visible both when linked directly and on Mulvaney’s page.

But, of course, none of this is really about Bud Light marketing to kids. That’s just the vehicle that Cruz finally settled on as a way to leverage his elected power to get headlines in the culture-war fight over transgender visibility in America.

Anheuser-Busch sales still down in U.S. one year after Bud Light backlash

S T. LOUIS – Domestic beer sales of Anheuser-Busch brands are still down in the United States, more than one year after Bud Light’s partnership with transgender influencer Dylan Mulvaney was met with pushback.

Anheuser-Busch InBev reports that revenue from U.S. sales slipped 9.1% in the first quarter of 2024, while sales-to-retailers were down 13.1%. The quarterly report, which covers January to March of 2024, says the STR decline was “primarily due to the volume decline of Bud Light.”

The report also notes that A-B sales globally topped $14.5 billion and that total revenue over the quarter increased by 2.6%.

Bud Light, the company’s longtime bestseller in the U.S., noticed its sales plummet last spring after conservative backlash around the company’s partnership with Dylan Mulvaney, a transgender influencer who was featured in advertisements and on cans of Bud Light.

According to the Associated Press , A-B InBev CEO Michel Doukeris says that U.S. beer volumes improved near the end of last year and the company has noticed strides with other brands, such as Michelob Ultra and Busch Light. Michelob Ultra is also expected to be part of a marketing push during this year’s Summer Olympics.

Founded in 1857, Anheuser-Busch is headquartered in St. Louis and employs more than 4,500 people in the region. A-B operates more than 120 facilities and owns 12 breweries nationwide.

For the latest news, weather, sports, and streaming video, head to FOX 2.