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International tourism, number of arrivals - Greece

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INSETE: Greek Tourism 2020 Performance in Numbers

INSETE , the Greek Tourism Confederation’s (SETE) research body, recently released data which reveal the impact of the coronavirus (Covid-19) pandemic on Greece’s tourism industry in 2020.

The data focuses on air, road and cruise travel, as well as coastal shipping.

More specifically, citing data of the Bank of Greece, INSETE said that the country’s travel receipts in 2020 decreased by 76.5 percent compared to 2019 and reached 4,280 million euros .

The number of inbound visitors to Greece fell by 76.5 percent to 7,375 thousand against 31,348 thousand in 2019.

The smallest decrease was recorded in arrivals from the Eurozone countries with the number of travelers and revenue dropping by 69 percent . This was also evident in international arrivals:

– During January – December 2020 , international arrivals at Greek airports reached 5.9 million against 21.5 million during the same period in 2019, down by 72.5 percent or 15.6 million arrivals.

– During the same period, international road arrivals reached 2.6 million instead of 12.3 million, down by 9.7 million or 78.7 percent .

– Inbound passenger traffic on ferry lines between Greece and Italy, in 2020 decreased by 70 percent , with the number of passengers reaching 450 thousand compared to 1.5 million in 2019.

– In 2020, cruise arrivals reached 64 thousand compared to 5.5 million in 2019, down by 99 percent .

Domestic traffic down

Domestic travel was also impacted by the coronavirus crisis, with the number of airport arrivals reaching 3.1 million instead 8.1 million in 2019, down by 61.4 percent or 5 million arrivals.

In coastal shipping, the number of domestic travelers dropped by 50 percent to 9.4 million against 18.8 million in 2019.

Hotel revenues plunge

The drop of tourism activity in Greece was also evident in hotel revenue and overnight stays.

According to the Institute for Tourism Research and Forecasts (ITEP) , in 2020, hotel revenues dropped by 78.1 percent to 1.8 billion euros against 8.3 billion euros in 2019.

In addition, 278 million euros of revenue were never collected, while advanced payments for 2021 were down by 744 million euros.

Meanwhile, according to data by the Hellenic Statistical Authority (ELSTAT) for the first nine months of 2020, arrivals to Greek hotels dropped by 69.3 percent compared to 2019, while overnight stays were down by 73.2 percent.

Despite the severe drop of arrivals, the number of foreign visitors during the summer months (July, August, September) was higher than the number of domestic travelers.

However, during the third quarter of 2020, the number of employees in accommodation and F&B services reached 396 thousand instead of 429 thousand during the same period in 2019, down by 8 percent, possibly affected by the Covid-19 support measures undertaken by the Greek government.

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Greek Tourism 2030 | Action Plans

Description.

The  study provides useful data that will help policymakers draw up a national tourism strategy and implement actions that will lead to the extension of the tourism season, improve the share of tourist activity and demand countrywide, and increase the average length of stay and spending by tourists towards 2030. It also explores ways through detailed action plans to further develop Greek tourist offerings and products in terms of destination and clusters across the country.

In brief, the contents of the study include the following: current trends & challenges for the global tourism industry, current trends per tourism product, analysis of key international markets, SWOT analysis, strategy for Greek tourism, proposed horizontal strategic directions / actions per strategic area-domain, quantitative goals for Greek tourism & prerequisites for achieving the plan.

Tourism in Greece

Booming individual tourism, development of the tourism sector in greece from 1995 to 2021.

Revenues from tourism

All data for Greece in detail

Greek Tourism 2022 Statistics

The Greek Tourism 2022 Statistics by the  Institute  of the Association of  Greek  Tourism Enterprises includes the profile of the largest foreign markets for Greek tourism, namely Germany, the United Kingdom, France, the USA and Italy.

German tourists vote for Crete

The market share of the German market in terms of arrivals for 2021 amounted to 20.4%, while the most popular destinations were Crete, the South Aegean and Central Macedonia.

Collections in the period 2016-2019 showed an increase of 39.0% (from € 2.1 billion in 2016 to € 3.0 billion in 2019), while on the contrary in the period 2019-2021 a decrease of 21.7% (to € 2.3 billion). The share of the German market in 2021 in terms of receipts amounted to 22.4%.

At the same time, the Average Capital Expenditure (ACP) for the German market in the period 2016-2019 increased by 8.4% (from € 678.0 in 2016 to € 734.8 in 2019), while in the period 2019- 2021 the increase amounted to 5.0% (to € 771.7).

The average expenditure of the English is high

The most popular destinations for UK tourists to Greece in 2021 were the South Aegean, the Ionian Islands and Attica. With reference to overnight stays, in the period 2016-2019 there was an increase of 14.2% (from 26.6 million in 2016 to 30.3 million in 2019), while in the period 2019-2021 there was a decrease of 46.8% (in 16.1 million).

The Average Per Capita Expenditure in the period 2016-2019 increased by 9.1% (from € 671.7 in 2016 to € 732.8 in 2019), while in the period 2019-2021 it increased by 25.7% (to € 921 ,2). The TDI of tourists from the United Kingdom in 2021 was 31.2% higher than that of the country as a whole (€702.4).

Strong seasonality from the French market

Inbound tourism from France in the period 2016-2019 saw an increase of 17.4% (from 1.3 million in 2016 to 1.5 million in 2019). In the period 2019-2021, arrivals from France recorded a decrease of 23.8% (to 1.2 million). The market share of the French market in inbound tourism in 2021 was 8.0%, when in 2016 it was 5.3% and in 2019 it was 4.9%.

The Greek Tourism 2022 Statistics most popular destinations for tourists from France to Greece in 2021 were the South Aegean, Crete and Attica.

In terms of overnight stays, in the period 2016-2019 there was an increase of 11.9% (from 11.6 million in 2016 to 12.9 million in 2019), while in the period 2019-2021 a decrease of 12.9 % (to 11.3 million).

Receipts from France showed an increase of 22.6% (from € 889 million in 2016 to € 1.1 billion in 2019), while on the contrary in the period 2019-2021 a decrease of -9.0% (to € 992 million).

The Americans tourists

Inbound tourism from the USA registered an increase in the period 2016-2019 by 51.4% (from 779 thousand in 2016 to 1.2 million in 2019). Collections in the period 2016-2019 showed an increase of 63.3% (from € 728 million in 2016 to € 1.2 billion in 2019), while on the contrary in the period 2019-2021 a decrease of 49.8% (to € 596 million). The share of the American market in 2021 in terms of receipts reached 5.8%, when in 2016 it was 5.7% and in 2019 it was 6.7%. The majority of receipts for 2021 were recorded in Q3 (69.4%), while the corresponding figures for Q1, Q2 and Q4 were 0.3%, 10.0% and 20.4%.

Rise in receipts from Italians

The most popular destinations for tourists from Italy to Greece were the South Aegean, the Ionian Islands and Crete. In 2019, 12,609 thousand overnight stays were recorded (+8.7% compared to 2016, 11.6 million). On the contrary, in the period 2019-2021 there was a decrease of -44.1% (to 7.0 million).

Receipts from Italy in 2019 reached €1,009m (+39.7% compared to 2016) with a market share of 5.7%, when in 2016 the total receipts were €722m with the same share.

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Tourism in Greece & the islands

Mykonos, one of the most touristy destinations in Greece

Tourism in Greece is a must! It is a beautiful country standing out for its mountainous landscapes, incredible weather, numerous beguiling islands , long sandy beaches, uncountable attractions of all kinds and many more! This is the perfect place to plan your holidays in one or many of the famous holiday destinations - Take a look at our travel guides !

Table of contents: • General info • Why Greece • Popular Destinations • Development

Greece is the ultimate tourist destination for many Europeans and attracts millions of visitors every year, who travel there for their summer holiday. This section provides information about Greek tourist destinations on the mainland and the Greek islands.

General information

Greek islands and the mainland host some of the top holiday destinations in Europe. According to the World Tourism Organization, Greece ranks 9th worldwide in terms of international tourist arrivals for 2022. According to the Border Survey of the Bank of Greece, the country receives at least 15 million tourists from abroad every year from 2015 onwards, with the only exception of 2020 due to the pandemic of Covid-19.

Most tourists come from Europe, especially the EU countries, and from the USA, while fewer originate from the other continents.

Why Greece?

Greece is a famous country, popular for its clean beaches and rich history . Hundreds of archaeological and historical sites gloriously depict the country's past - besides, there is a reason why Athens is called an open-air museum! The landscape is mainly mountainous and the terrain is very fertile in the valleys that are scattered along the Greek mainland. Greece is also surrounded by water - by the Aegean and the Ionian Sea in particular. The country features around 6000 islands and islets, but only 227 of them are inhabited. They are the most popular Greek destinations, especially in summer. Big or tiny, green or arid, ideal for cosmopolitan or relaxing vacations, one thing is for sure: all have the requirements and facilities to offer you memorable and safe vacations!

Some reputed island resorts are: • Mykonos , with its cosmopolitan character • Santorini , with the most romantic sunset in the world • Rhodes , the island of the knights, with its medieval castles and the butterflies • Crete , with its revolutionary spirit • Ios , with its wild nightlife • Corfu , with its Venetian style • Ithaca , the homeland of Odysseus • Samos , the greenest of all Greek islands • Skiathos , with its long and sandy beaches All these constitute just a few examples of the most famous Greek paradises. Many have airports and are easily accessible by plane from Athens or directly from other European cities. All of them are also accessible via ferry .

✔ TRAVEL TO GREECE WITH US Want to discover Greece and the Greek islands with ease and totally carefree? Take an organized island hopping tour or discover our tours of ancient sites . Want to make your own island-hopping trip? Book your ferries online and view more services that can help you organize your trip. Alternatively, you can send us your request!

Do you Need a Free Travel Quote?

Our team of experienced travel specialists can organize your unforgettable vacation in Greece!

Please send us a request and we will rapidly answer you with a free quote!

Most popular locations

Information about tourism in the most popular holiday destinations of Greece: Athens , Santorini , Mykonos , Paros , Skiathos , Rhodes , Kos , Heraklion in Crete , Zakynthos , and Corfu .

Development of tourism

The first hotel in Greece was established in Naflplio, the first capital of the Greek State, in 1834 and was named "LONDON Hotel". Then, the infamous "GRANDE BRETAGNE" in Syntagma Square welcomed its first guests in 1878, and, after that, the hospitality sector in Greece started to gradually grow.

Greek tourism started flourishing in the late 1960s and particularly in the early 1970s . At a slow but stable pace, Greece has today managed to become one of the most favorite tourist destinations among Europeans, Asians, and Americans.

The tourist season in Greece lasts from May to September , since the third-quarters of the tourism flow choose this time of year to come to Greece. The sunny weather, warm beaches, and variable landscapes invite people from all over the world to experience Greek hospitality and a peaceful way of life.

Tourism revenues contribute greatly to the Greek economy , with many describing tourism as the country's heavy industry. Many jobs have been created and businesses are continuously supported, by setting up numerous hotels, restaurants, cafes, gift shops and more in each area.

Efforts are being made to promote other forms of tourism; apart from summer holidays, winter tourist resorts, therapeutic spas, ecotourism, working holidays and discovery holidays have started to become popular, too. Also, island cruises and island-hopping itineraries are becoming ever more popular.

Are you still hesitating? We invite you to visit our web pages to get a sense of the astonishing beauty of Greece and the Greek islands. We provide you with a wide range of photos and an even wider range of information for more than 90 destinations . However, when it comes to Greece, pictures are not enough. You should come to experience its beauty by yourself!

You can find more info about Greece on the website of the National Tourism Organisation .

DISCOVER MORE ABOUT GREECE

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Travel, Tourism & Hospitality

Travel and tourism's total contribution to GDP in Greece 2019-2022

The economic contribution of travel and tourism in greece, what are the leading inbound travel markets in greece, total contribution of travel and tourism to gdp in greece in 2019 and 2022 (in billion euros).

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2019 and 2022

figures are in constant 2022 prices and exchange rates as of March 2023

Other statistics on the topic Travel and tourism in Greece

Leisure Travel

• Leading international travel markets in Greece 2019-2022, by arrivals
• Leading inbound travel markets in Crete, Greece 2019-2022, by number of visits
• Number of inbound tourists in Greece 2005-2022

Accommodation

• Number of hotels and similar accommodation in Greece 2013-2022
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Statistics on " Travel and tourism in Greece "

• Travel and tourism's total contribution to GDP in Greece 2019-2022
• Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
• Distribution of travel and tourism expenditure in Greece 2019-2022, by type
• Distribution of travel and tourism expenditure in Greece 2019-2022, by tourist type
• Travel and tourism's total contribution to employment in Greece 2019-2022
• Average duration of stay by inbound tourists in Greece 2022, by country
• Number of inbound tourist visits to Greece 2019-2022, by region
• International travel receipts in Greece 2003-2022
• International tourist expenditure in Greece 2019-2022, by purpose of trip
• Number of international air arrivals in Athens, Greece 2010-2023
• Number of international air arrivals in Thessaloniki, Greece 2010-2023
• International air arrivals to South Aegean region of Greece 2010-2023, by island
• Number of international air arrivals in Crete, Greece 2010-2023
• International air arrivals on the Ionian Islands, Greece 2010-2023, by island
• Leading inbound tourist markets in the Ionian Islands, Greece 2019-2022
• Total number of domestic trips in Greece 2015-2021
• Number of domestic trips in Greece 2015-2021, by type
• Number of domestic overnight trips in Greece 2015-2021, by purpose
• Number of domestic overnight trips in Greece 2015-2021, by transport
• Domestic tourism spending in Greece 2019-2022
• Number of outbound tourists from Greece 2005-2022
• Leading outbound travel destinations from Greece 2016-2022
• Outbound travel expenditure in Greece 2003-2022
• Outbound travel expenditure by Greek residents 2016-2022, by destination
• Number of tourist accommodation establishments in Greece 2013-2022
• Number of nights in tourist accommodation in Greece 2013-2022
• Number of tourist accommodation establishments in Greece 2022, by type
• Travel and tourism revenue in Greece 2017-2027, by segment

Other statistics that may interest you Travel and tourism in Greece

• Basic Statistic Travel and tourism's total contribution to GDP in Greece 2019-2022
• Basic Statistic Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
• Basic Statistic Distribution of travel and tourism expenditure in Greece 2019-2022, by type
• Basic Statistic Distribution of travel and tourism expenditure in Greece 2019-2022, by tourist type
• Basic Statistic Travel and tourism's total contribution to employment in Greece 2019-2022

Inbound tourism

• Premium Statistic Number of inbound tourists in Greece 2005-2022
• Premium Statistic Leading international travel markets in Greece 2019-2022, by arrivals
• Premium Statistic Average duration of stay by inbound tourists in Greece 2022, by country
• Premium Statistic Number of inbound tourist visits to Greece 2019-2022, by region
• Premium Statistic International travel receipts in Greece 2003-2022
• Premium Statistic International tourist expenditure in Greece 2019-2022, by purpose of trip

Inbound tourist destinations

• Premium Statistic Number of international air arrivals in Athens, Greece 2010-2023
• Premium Statistic Number of international air arrivals in Thessaloniki, Greece 2010-2023
• Premium Statistic International air arrivals to South Aegean region of Greece 2010-2023, by island
• Premium Statistic Number of international air arrivals in Crete, Greece 2010-2023
• Premium Statistic Leading inbound travel markets in Crete, Greece 2019-2022, by number of visits
• Premium Statistic International air arrivals on the Ionian Islands, Greece 2010-2023, by island
• Premium Statistic Leading inbound tourist markets in the Ionian Islands, Greece 2019-2022

Domestic tourism

• Premium Statistic Total number of domestic trips in Greece 2015-2021
• Premium Statistic Number of domestic trips in Greece 2015-2021, by type
• Premium Statistic Number of domestic overnight trips in Greece 2015-2021, by purpose
• Premium Statistic Number of domestic overnight trips in Greece 2015-2021, by transport
• Basic Statistic Domestic tourism spending in Greece 2019-2022

Outbound tourism

• Premium Statistic Number of outbound tourists from Greece 2005-2022
• Premium Statistic Leading outbound travel destinations from Greece 2016-2022
• Premium Statistic Outbound travel expenditure in Greece 2003-2022
• Premium Statistic Outbound travel expenditure by Greek residents 2016-2022, by destination
• Basic Statistic Number of tourist accommodation establishments in Greece 2013-2022
• Basic Statistic Number of nights in tourist accommodation in Greece 2013-2022
• Basic Statistic Number of tourist accommodation establishments in Greece 2022, by type
• Premium Statistic Number of hotels and similar accommodation in Greece 2013-2022
• Premium Statistic Travel and tourism revenue in Greece 2017-2027, by segment

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