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New Official English Website For Namibia As A Travel Destination

11 Aug 2022

Namibia now presents a fresh new face on the internet for travellers and the travel industry. The Namibia Tourism Board (NTB) launched its new official English-language website in Windhoek on 10 August 2022.

In his speech, Tourism Minister Pohamba Shifeta described it as an authoritative source of up-to-date information on Namibia. Users will find foreign missions, border posts and entry requirements, national parks and places of interest as well as a directory of travel companies. In addition, there are better opportunities for interaction.

Special section for tourism offers of rural communities

Tourism initiatives of rural communities would also benefit from the website, Pohamba said. This is ensured by a special section for their products, which helps them with their marketing.

The NTB website has not only received a facelift, but has also moved - to the new domain VisitNamibia.com.na . As with the previous platform, there is only an English version. The German-language website of the NTB can still be accessed at Namibia-Tourism.com .

Sven-Eric Stender

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NTB looks to domestic tourism for revival

By The Namibian

13 September 2021

SHAROLDINE BOCKTO get the once-thriving tourism sector back on its feet again, the Namibia Tourism Board (NTB) launched the ‘Domestic Tourism Campaign’ at Swakopmund on Friday.

The campaign aims to get locals to visit the country’s various tourist sites.

NTB board chairperson Madelein /Goagoses at the launch said the number of international tourists will decline further as the pandemic continues to result in more lockdowns in various countries.

“Tourists will have doubts about travelling internationally. Hence, promotional activities should concentrate on domestic and regional tourism,” she said.

“Domestic tourism is being sparked for several reasons. A primary trend is what I deem ‘revenge tourism’, which is caused by frustrations due to lockdowns that limited domestic travel. People want to break free and enjoy themselves,” the minister said.

Another reason, Shifeta said, is the trend of ‘staycations’, which involves that people prefer to travel closer to home.

For the industry to thrive again, the minister called on public-private collaboration to convey the message that the country is open to domestic and foreign tourists.

“. . . that it is safe and attractive to travel. We also need to give reassurance of where tourists can travel, that cancellation policies are lenient, and that they will be safe wherever they opt to go,” Shifeta said.

Tour operators like Kenneth Kapitako, the owner of Sandwich Dune Tours and Safari, said local tour operators have dropped their prices to accommodate the domestic market.

“It has helped Namibians to realise the beauty of the country and to experience what international tourists have been experiencing. We are going to keep our prices low for locals, and we appreciate them keeping us afloat,” he said.

German development bank KfW is funding the campaign with N$2,3 million.

The Namibian Broadcasting Corporation (NBC) came on board to assist NTB with a smart partnership in television and radio.

The multimedia campaign will be broadcasted on NBC’s three television channels, its radio stations, social media platforms, as well as NTB’s social media channels.

It will run from this month to March next year, showcasing Namibia and its diversities.

This will be coupled with special rates for Southern African Development Community and local tourists.

To revive the industry, the government has extended the period during which Covid-19 PCR tests are valid.

Test results should not be older than seven days.

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Hope for the tourism sector, as Namibia records 37.6% growth in tourist arrivals

Something in here.

Optimism all around as Pohamba Shifeta, Minister of Environment, Forestry and Tourism announced a 37.3 increase in Namibia tourism arrivals in 2021 compared to 2020.

Shifeta, launched the Tourism Arrival Statistics for 2021 on 25 July 2022 in a press conference attended by the media and stakeholders in tourism. The report indicates that foreign arrivals into Namibia increased by 40.9% from the total of 192,026 arrivals in 2020 to 270,644 arrivals in 2021. On the other hand, tourist arrivals had a substantial growth of 37.3% from 169,565 in 2020 to 232,756 in 2021..

The Minister expressed optimism by saying the increase is significant and commendable considering the impact of the covid-19 pandemic on the sector. He noted that the years 2020 and 2021 were devastating for the tourism sector. “If things stay the same, we are likely to reach a million tourist arrivals or close in 2022, the onlook is promising, Shifeta stressed. Similarly, Gitta Paetzold, CEO of the Hospitality Association of Namibia says the report is encouraging as it reflects the steady tourism recovery Namibia experienced since September 2020. “It is envisaged, given the current status quo in the industry, that the rise will even be steeper for 2022". Paetzold adds..

Shifeta revealed further that, the report indicates that South African dominated the African source markets followed by Zimbabwe, Zambia and Botswana respectively. On the other hand, German is leading the overseas arrivals followed by France, Switzerland, United States of America and the United Kingdom. The Minister further says, the period between October and December remains Namibia’s pick season with 41.8% of the arrivals recorded in that time..

“Although the number of tourist arrivals is not at the level it was before the Covid-19 pandemic in 2019, an increase such as this gives us an improved hope that the sector is on its way to recovery”. Shifeta noted. He adds that, the growth in tourist numbers indicates that confidence is slowly raising that Namibia is a safe destination for travel and tourism post Covid-19. Minister Shifeta says, the Ministry has developed a Tourism Recovery Plan that sets out a framework for tourism sector recovery process for the next three years. Equally, the Ministry is implementing the 6th edition of the Tourism Satellite Account with the support of UNECA to strengthen data collection and analytics. .

Shifeta called on the sector to use the covid 19 experience to move from the heavy reliant of international travellers to equally focussing and prioritising domestic tourism to minimize undesirable influences from crises such as those brought about by global pandemics..

A total 186 community members in the Mpungu constituency of the Kavango East region generated over N$129 thousand in devils claw sales. The community members sold a combined total of 3240 Kg at a selling platform facilitated by NILALEG Project on the 9th and 10th August 2022. NILALEG is a project that is under the Ministry of Environment, Forestry and Tourism responsible

for integrated landscape management approach in key agricultural and forest landscapes, reducing poverty through sustainable nature-based livelihoods, protecting biodiversity and restoring forests as carbon sinks, and promoting Land

Degradation Neutrality. The product were sold to EcoSo dynamics at N$40 per kilogram. The harvesters comprised of community members from ten villages namely, Nepara l, Nepara ll, Tjohwa, Nkulivere, Gava, Katope, Ngandu, Kasimba, Nkorose and Siraro villages.

Namibia Nature Foundation (NNF), a Consortiue under the NILALEG Project this year managed to train about 186 community members on sustainable harvesting of natural resources particularly the devil’s claw. Out of the trainees, 137 were female and 49 were male of which the majority were youth. The second sell is expected to take place in October 2022. According to Romeo Muyunda, MEFT Spokesperson the sale demonstrates the Ministry's commitment to realised its constitutional mandate, which in translation provides for the protection of the country's natural resources to benefit the citizens of the country. "Through these interventions that the ministry is implementing together with its partners, we are reducing poverty significantly especially in rural areas" Muyunda Added.

Devil's Claw (Harpophytum procumbens) is an indigenous plant to Southern Africa and is widely used as a medicine for treating arthritis, reducing pain and fever and stimulating digestion. More recently, it has become an important product for export to the European market with the biggest exports to France and Germany. In Namibia, Devils’ Claw is listed as a protected species under the 1977 Nature Conservation Ordinance of the Ministry of Environment, Forestry and Tourism, and may not be harvested or exported without the correct permits. A “Sustainably Harvested Devil’s Claw (SHDC) Model” is being implemented across the country to ensure the long-term use of this plant resource.

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